Jiangsu Ryan Electric · Power distribution equipment · Corporate explainer video
Corporate Explainer for Jiangsu Ryan Electric: A Transformer Factory Proved to Buyers Abroad
Jiangsu Ryan Electric needed buyers abroad to trust a transformer maker in Hai'an, China, that many will judge without a site visit. The corporate explainer gives them the proof in the order a buyer checks it: transformers at work in substations and solar fields, the factory floor, "Annual production capacity of 9,000 MVA", UL, CE, ASTA and DEKRA certifications, then a "1-year warranty" and after-sales support.
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Jiangsu Ryan Electric · Transformers and switchgear
- Client
- Jiangsu Ryan Electric Co., Ltd.
- Product
- Dry-type and oil-immersed transformers, switchgear and box substations
- Made for
- Buyers in power, metallurgy and construction sourcing distribution equipment from abroad
- Format
- Corporate explainer video with text panels and captions
- Style
- Live-action site and factory shots with animated blue text panels
- Length
- 2:24
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: buyers abroad can't walk the factory floor in Hai'an
A utility or contractor buying transformers from a supplier in Jiangsu takes a real risk: the order is large, the unit runs for years, and a failure takes a grid or a plant offline. Many of these buyers will never tour the plant before they sign, so the supplier has to answer their checks from a distance: is the factory real, how much can it make, which certifications does it hold, and who supports the unit after it ships.
A brochure lists those answers as claims. The video had to show each one: the products in service, the people building them, the capacity figure, the certification marks and the after-sales offer, in the order a procurement team works through them.
How the video answers a buyer's checks, scene by scene
Captions run under almost every shot and each proof sits in a blue panel, so the video works with the sound off. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| A "Verified PRO" title card. From 0:05 the co-branded "Verified PRO" and Ryan logo stays in the top corner for the rest of the video. | Frames the video as a supplier profile from the first second. | |
| An aerial substation with the caption "At Ryan Electric", engineers walking a solar field and a substation yard, then red dry-type units, a grey oil-immersed power transformer, bushings, green box substations and an aerial solar farm. | Shows the products where a buyer would install them before showing where they are made. | |
| The factory gate with the panel "19 years of industry experience" at 0:30, a hall of red transformers with "Leader of the power transmission and transformation industry" at 0:33, the caption "From our roots in Hai'an, Jiangsu Province," and workers stacking a transformer core by hand. | Moves from claim to the plant and the people doing the work. | |
| A globe with the caption "Our extensive global reach spans more than 60 countries,", a container port and a cargo ship, then the panel "Global reach": "Asia", "Europe", "Africa", "Latin America", "And more" over city skylines. Visitors then tour the factory, the caption names "our joint venture with Eaton", and 4 staff pose under an Eaton "Powering Business Worldwide" sign. | Answers "do they ship to my region, and who do they work with?" with named regions and a named partner. | |
| "20,000m² factory space" over the "JIANGSU RYAN ELECTRIC CO., LTD" gate sign, then "Advanced production" with "Automated and intelligent production lines", "Annual production capacity of 9,000 MVA" and "Product lines of more than 20 series", then "Patents and certifications": "UL", "CE", "ASTA", "DEKRA", "And more", under the caption "we are equipped to manufacture transformers up to 110kV,". | Puts the figures, the voltage ceiling and 4 certification marks a procurement team checks on screen. | |
| Coil winding lines, welding close-ups and copper foil running through a winding machine, with the captions "We offer a wide range of services," and "including product customization to match your specific requirements,". | Shows the manufacturing steps behind the capacity figure and leads into the service offer. | |
| The panel "Service offerings": "1-year warranty", "Customization options", "Reliable after-sales support", over a transformer loaded on a truck and a handshake, then "Team members": "Over 500 skilled professionals", "Professional R&D team" over engineers at their desks. | Answers what happens after the order ships and who stands behind it. | |
| A transformer design on a CAD screen, a row of green transformers with "Together, we bring innovation and dedication to every project.", the Ryan logo with "Your Partner in Reliable Power Distribution", and a "Verified PRO" end card showing a "Products" and "Manufacturers" search bar. | Closes on design capability and the brand line. |
Storyboard: the frames that carry the Jiangsu Ryan Electric corporate explainer
Key frames from the finished video, in order. Select a time to play that moment above.
The products appear in service at a substation before any factory shot. 
The first proof panel gives buyers the company's track record at the factory gate. 
Named regions answer whether the supplier already ships to the buyer's market. 
A named partner brand on the wall adds a reference buyers already know. 
Factory size is stated over the company's own gate sign. 
The capacity figure sits on screen over the coil store it describes. 
4 certification marks are listed by name for a buyer to match against a tender. 
The after-sale offer is shown over a unit leaving the plant. 
The team size puts people behind the support promise. 
The close ends on one brand line the buyer can repeat.
4 decisions behind the Jiangsu Ryan Electric corporate explainer
Decision 1
Show the transformers in service before the factory
From 0:05 to 0:28 the video stays on substations, solar fields and finished units. The factory gate only appears at 0:29, once the buyer has seen where the product ends up.
Copy it: Open on the place your product runs for the buyer, then cut to where you make it.
Decision 2
Give each proof its own panel
From 1:11 to 1:34 3 panels follow each other: "20,000m² factory space", "Advanced production" and "Patents and certifications". Each one stays up for several shots, long enough to read every line.
Copy it: Group your proof by the question it answers and hold each panel on screen until it can be read twice.
Decision 3
Use the numbers and marks buyers already check
The "Advanced production" panel at 1:16 states "Annual production capacity of 9,000 MVA", the caption at 1:24 adds "transformers up to 110kV", and the certification panel at 1:25 lists "UL", "CE", "ASTA" and "DEKRA", marks a buyer can match against a tender.
Copy it: Pull the figures and certifications from your buyer's RFP checklist, not from your About page.
Decision 4
Answer the after-sale question last
At 1:51 the "Service offerings" panel lists "1-year warranty", "Customization options" and "Reliable after-sales support" over a transformer leaving on a truck, then "Team members" at 1:59 shows "Over 500 skilled professionals". The video ends on support, not on the factory.
Copy it: Close the proof section with what happens after the order ships: warranty, support and the team a buyer will deal with.
From factory shots to a 2:24 supplier proof
- Buyer checklist first. The video was ordered around a procurement team's checks: products in service, the plant, regions served, capacity, certifications and after-sales support.
- Final editing. Site, factory, port and city shots were cut into 6 sections, one per check, with captions under almost every shot.
- Text panel animation. The blue panels from "19 years of industry experience" through "Global reach", "Advanced production", "Patents and certifications", "Service offerings" and "Team members" were animated to build in and hold across several shots.
- Compositing. Panels, captions and the co-branded corner logo were composited over each shot so the figures stay readable on busy factory backgrounds.
- Color grading. Substation, solar field, factory and city shots were graded to one clean, bright look.
- Logo close and sound design. The Ryan logo and "Your Partner in Reliable Power Distribution" line were animated for the close, and sound design paced each section change.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the motion graphics video production service for how a project like this is scoped.
Questions about the Jiangsu Ryan Electric corporate explainer
Why does the Jiangsu Ryan Electric video open on substations and solar fields instead of the factory?
A buyer first wants to see the product working where they would install it. From 0:05 to 0:28 the video shows substations, solar fields and finished transformers, and the factory gate only appears at 0:29.
Which figures does the corporate explainer put on screen?
"19 years of industry experience" at 0:30, "20,000m² factory space" at 1:11, then the "Advanced production" panel at 1:16 with "Annual production capacity of 9,000 MVA" and "Product lines of more than 20 series".
How does the video show Ryan Electric's certifications?
At 1:25 the panel "Patents and certifications" lists "UL", "CE", "ASTA", "DEKRA" and "And more". It stays on screen over metal cutting shots until 1:34.
How does the video show that Ryan Electric sells outside China?
From 0:50 a globe carries the caption "Our extensive global reach spans more than 60 countries,", then a cargo ship leads into the panel "Global reach" at 0:54, which lists "Asia", "Europe", "Africa", "Latin America" and "And more" over city skylines. At 1:04 the caption names "our joint venture with Eaton".
Does the video work with the sound off?
Yes. Captions run under almost every shot, and every figure, certification and service point sits in a blue panel, from "19 years of industry experience" at 0:30 to "Team members" at 1:59.
How long did the Jiangsu Ryan Electric video take, and what did it cost?
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. The scope covered editing, animation, compositing, color grading and sound design for a 2:24 video.
What Advids clients say
"Excellent! The whole team was very responsive and met all our requests within the timeframe we desired. We are very pleased with the final video and value received."Brad Dotson, Founder at Youpower
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