HID · Transit ticket readers · Isometric explainer video
Isometric Explainer Video for HID TripTick: From a Failed Scan to Faster Boarding
HID needed public transportation authorities to see how TripTick™ readers "reduce passenger frustrations and streamline boarding". This isometric explainer video opens on a phone ticket that fails at a bus validator, then shows the reader range, the ticket types it reads and the same bus boarding again, this time without a queue.
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HID · TripTick™ readers and validators
- Client
- HID
- Product
- HID TripTick™ ticket and contactless payment readers: TripTick™ Series, TripTick™ Halo Series, VAL100 and VAL150
- Made for
- Public transportation authorities and transit operators
- Format
- 2D isometric explainer video
- Style
- Blue and white isometric illustration with simple, faceless passenger figures
- Length
- 1:34
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: one failed scan holds up the whole bus
HID's own description puts it plainly: TripTick™ readers "reduce passenger frustrations and streamline boarding" while "enhancing efficiency for Public Transportation Authorities". The buyer is the authority, but the pain sits at the bus door, where one ticket that won't read keeps everyone behind it waiting.
A transit buyer also has to fit readers in many places: gates, poles inside the vehicle, platforms and stops. The video had to show the passenger's moment at the door and the operator's whole network, and make both readable without a word of narration on screen.
How the HID video turns a queue into a boarding, scene by scene
No narration text appears on screen: product names and ticket labels carry the words until the closing line. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| An isometric bus stop: passengers crowd the curb as a yellow bus pulls in beside them. | Sets the scene the buyer manages every day: a stop full of people waiting to board. | |
| Inside the bus a passenger holds a phone ticket to a validator. It shows a red cross, and "!" and "?" marks rise over the people behind. | Shows what a failed read costs: one passenger stuck and a queue forming. | |
| The HID logo, then the range builds with its names: "TripTick™ Series" "For kiosks, ticket gates, turnstiles and TVMs", "TripTick™ Halo Series" and "VAL100" "For onboard applications", and "VAL150" "For platform applications". | Answers the problem with named products, one for each place a reader is fitted. | |
| One phone with a QR code turns to 4 different angles while a red scan line reads it each time. | Shows the reader does not need the ticket held at one exact angle. | |
| "NFC", "RFID" and barcode icons fly into one reader, then a smartwatch QR code, a phone barcode, a "MIFARE" "Payment card", a bank card and a phone wallet are read in turn. | Shows one reader for every ticket and payment type a passenger carries. | |
| Back on the same bus: a passenger holds a "MIFARE" "Payment card" to the validator, it lights green at 1:02 and the passengers walk on. | Replays the opening scene with the fix, so the before and after match. | |
| 4 columns topped with banknotes at 1:06, with an arrow falling across them from 1:08, then from 1:12 a gate, a pole validator, a platform post and a bus stop, each with its reader picked out by a dashed circle. | Turns to the transit authority: money first, then the readers across the whole network. | |
| "Isn't it time you got on board?", then "hidglobal.com/masstransit" and "HID Powering Trusted Identities". | Closes on a boarding pun and a URL made for transit buyers. |
Storyboard: the frames that carry the HID TripTick isometric explainer video
Key frames from the finished video, in order. Select a time to play that moment above.
The opening shows the stop the buyer runs, crowded before anyone boards. 
One failed read stops the passenger and the queue behind. 
Each reader is named with the place it is fitted. 
The read-angle claim becomes 4 phones read in a row. 
Every credential type is shown going into one reader. 
Wearables, phones and cards are read by the same unit. 
Bank cards and phone wallets are covered too. 
The opening shot returns, and this time the validator lights green. 
One picture holds every install point in the network. 
The close turns the boarding scene into a question for the buyer.
4 decisions behind the HID TripTick isometric explainer video
Decision 1
Open on the failed read
The red cross and the "!" and "?" marks are on screen by 0:14, before the HID logo at 0:18. The viewer sees the problem before any product.
Copy it: Show the moment your buyer's current setup fails before you show your product.
Decision 2
Prove the read angles with one phone
From 0:30 to 0:37 the same QR ticket is turned to 4 angles and read each time. A claim from a spec sheet becomes 4 quick tests.
Copy it: If your spec says the product works in many conditions, show the conditions one by one.
Decision 3
Replay the opening scene with the fix
The bus interior at 1:00 is the same shot as at 0:10. The passenger now holds a "MIFARE" card in place of the phone ticket, the validator turns green and the queue moves.
Copy it: Reuse your problem scene for the solution, so the change is the only thing that moves.
Decision 4
Draw the network in isometric
From 1:12 a gate, a pole validator, a platform post and a bus stop share one frame, at one angle and one scale. Faceless figures keep the eye on the readers.
Copy it: Pick isometric when your buyer must see many install points of one system in a single picture.
From the TripTick™ range to an isometric transit network
- 2D asset creation. The 4 readers, the bus, the stop, the gates and every ticket type (phone, watch, card, bank card) were drawn as 2D isometric assets.
- Isometric scene layout. The bus stop, the bus interior and the network view were set at one shared angle, so scenes cut together without a change of scale.
- Character posing. Simple passenger figures were posed to queue, hold up a phone, react with "!" and "?" and walk on.
- Isometric scene animation. The bus arrival, the boarding, the turning phone and the readers lighting up were animated scene by scene.
- Motion graphics and visual effects. Scan lines, "NFC" and "RFID" icons, product labels, red and green reader lights and the blue wipes between scenes were added.
- Sound, edit and color. Sound design, editing and color grading finished the 1:34 master.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the 2D video production service for how a project like this is scoped.
Questions about the HID isometric explainer video
Why does the HID TripTick video open on a failed ticket scan?
From 0:10 a phone ticket fails at a bus validator, a red cross shows, and "!" and "?" marks rise over the passengers behind. It is the exact frustration HID's description says the readers remove, shown before the product appears at 0:18.
Which HID readers does the video name?
From 0:20 the range builds on screen, and by 0:26 each reader has a name and a place: "TripTick™ Series" "For kiosks, ticket gates, turnstiles and TVMs", "TripTick™ Halo Series" and "VAL100" "For onboard applications", "VAL150" "For platform applications".
How does the video show that the readers handle phone tickets at any angle?
From 0:30 to 0:37 one phone with a QR code turns to 4 angles, and a red scan line reads it at each one.
Which ticket and payment types does the video show?
From 0:40 "NFC", "RFID" and barcode icons feed into one reader. Then a smartwatch QR code, a phone barcode, a "MIFARE" "Payment card", a bank card and a phone wallet are each read in turn.
Why is the HID video drawn in isometric?
Isometric keeps one angle and one scale, so the bus stop, the bus interior and the network view at 1:12 (gate, pole validator, platform post and stop) read as one system. Faceless figures keep attention on the readers.
How long did the HID video take and what did it cost?
Production took 3 to 4 weeks on a budget of $1,200 to $2,000, covering 2D assets, isometric scene animation, character posing, motion graphics, visual effects, sound design, editing and color grading.
What Advids clients say
"ADVIDS prepared a 3D animation for us in a very good price and good schedule. The process was clear and convenient for remote online."Tal Bakish, Entrepreneur at Elssway
Need transit or access buyers to see your readers at work across a whole network?
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