Animated Explainer Video Production for B2B Tech:characters buyers recognize.
2D character stories for buyers, owners and risk teams. Fixed fees from $1,000.
A character for every buyer problem.
Advids offers animated explainer video production for B2B tech: 2D character stories that start on the buyer's bad day, the small-business owner's doubts, or one case or payment at risk, then show the product fixing it. Fixed fees start at $1,000.
Start on the buyer's bad day.
Character stories set in the buyer's own workplace.
Put the buyer in the scene.
One character, one shop, one schedule wrong 2 ways.
Win the small-business owner.
Stories that voice the owner's doubts, then answer them.
Answer the owner's doubts first.
Name the doubts aloud. Then build the answer on screen.
Make the risk personal.
One employee or one customer, followed through the risk.
Show one case going wrong.
Employees as cards. One drifts. The product brings it back.
Follow one customer through every check.
Each checkpoint gets a gauge and the product that handles it.
of video marketers mostly create animated video, against 51% who mostly create live action.
Source: Wyzowl, State of Video Marketing 2026, 266 respondents.
Brief to delivery: 3 to 4 weeks.
- The buyer's worst day
- Buyer and channels
- Product screens to show
- Brand kit and colors
- Fixed budget upfront
- Character designs to approve
- Script and storyboard sign-off
- Master video and cuts
Fixed fees from $1,000.
Per 60-second video. No hourly billing.
Flat 2D, clear on-screen text.
Motion graphics and animated UI.
A story built around one buyer.
Detailed motion design and 3D.
Animation plus live action.
Rated 5.0 by clients.
Recognized by Clutch for animation
Client stories, on video
Animated explainer video FAQ
What is an animated explainer video?
An animated explainer video uses drawn characters and scenes to show a buyer's problem and how a product solves it. Crunchtime's version puts a manager outside a taco shop, splits one bad schedule into "15% OVERSTAFFED" and "23% UNDERSTAFFED", then answers on Crunchtime's own scheduling screens.
Why use characters in a B2B explainer?
A character lets the buyer see their own problem before they see the product. Giffy's owner asks "Do I have budget for this?" in the first 7 seconds, so a small-business viewer nods along. A character also carries risk safely: HR Acuity shows a case going wrong without naming any employee.
Should an animated explainer show the product's screens?
Yes, once the problem is clear. Crunchtime's explainer spends its first minute on the taco shop and 3 operator questions, then moves into its schedule grid, labor summary and manager dashboard. The character opens the door and the real screens close the case, so the product still looks like the product.
How do you script a character-led explainer?
Start with one character on one bad day, then name the doubts the buyer would say aloud. Show the product answer each doubt, and end with the same character better off. Visa follows one customer, Alex, from a coffee order to a $10,000 rental, with one product at each checkpoint.
How much does animated explainer video production cost?
Character-led 2D explainers at Advids sit in the Engaging Visuals tier, $1,500 to $2,000 for 60 seconds, or Strategic Storytelling, $2,000 to $3,000, when the story needs more scenes and characters. The fee is fixed before work starts.
Can an animated explainer cover a regulated topic?
Yes. Visa's fraud explainer keeps the line "Availability varies by market" on screen beside its products. HR Acuity shows lawsuit headlines around a drawn card, never a claim about a customer. Drawn characters let the video show a fraud alert or a compliance failure without exposing a real person or account.