Visa · Payment fraud prevention · 2D motion graphic explainer video

Motion Graphic Explainer Video for Visa Protect: 1 Booking, 5 Fraud Checks

Visa needed a motion graphic explainer video that makes 5 fraud products visible to the financial institutions that buy them. Advids followed one customer, Alex, from a coffee order to a $10,000 holiday rental, put a gauge on screen at each checkpoint, and named the Visa product that handles it. The video ends on a departures board that lists all 5.

Last updated Oct. 20, 2026

Visa · Visa Protect Risk Solutions

Client: Visa
Product: Visa Protect Risk Solutions, a suite of 5 fraud and authentication products
Made for: Financial institutions and businesses that take online payments
Format: 2D motion graphic explainer video with line-art characters
Style: Blue and yellow line art, with a circuit-node AI head for the product scenes
Length: 2:39
Production timeline: 3 to 4 weeks
Budget: $1,200 to $2,000

The problem: 5 fraud products that work out of sight

Visa Protect is a suite, not one tool. The video names 5 products: Visa Consumer Authentication Service, Visa Provisioning Intelligence, Visa Advanced Authorization, Visa Deep Authorization and Visa Protect for Account-to-Account Payments. Each one runs inside a payment, so none of them has a screen of its own to show.

The YouTube description sets the job: help financial institutions identify fraud throughout an online transaction. A list of product names would not show a bank which product checks which step. The video needed one purchase that passes every checkpoint, so each product has a place to appear. Any company selling a suite of back-end products has the same problem.

How the Visa Protect video places 5 products in one booking

Product names and app screens carry the claims on screen, and the same gauge returns in every product scene. Select a time to play that scene above.

Time	On screen	What it does
	The title "Visa Protect Risk Solutions", then Alex pays for a coffee on his phone: "Coffee House CHECKOUT", "Total $8.98", "Pay", "Order complete". A check mark lands and a box labeled "Visa Protect" appears at 0:24.	Shows Visa Protect on an everyday payment before the harder case.
	A Paris rental page on a laptop, a group chat ("I've found the perfect house for us to rent."), a form with "Alex Miller" and "1000 Market Street, San Francisco", then "Reserve now" at 0:38.	Sets up a bigger, riskier purchase the viewer can follow.
	A head made of circuit nodes, the label "Authentication" and a green-to-red gauge that climbs from 37 to 65 as a warning sign appears. "Visa Consumer Authentication Service" at 0:46. At 0:56 the phone shows "FRAUD ALERT", "Please confirm a purchase for $10,000 at Holiday Homes with card Visa....1234", then "Verify your identity" and a fingerprint scan.	Turns the first product into a moment the cardholder sees.
	"Token Request" and "Visa Provisioning Intelligence" at 1:08, token icons and the gauge at 24, then 37. On the laptop: "You're all set! Your payment is approved. Enjoy your trip!" at 1:19 and "Good news. Your card details are saved for your next purchase." at 1:21.	Ties the second product to the card being saved.
	"Authorization" with card and bank icons, "Visa Advanced Authorization" at 1:37 and "Visa Deep Authorization" at 1:45, the gauge falling from 65 to 31, and the line "Availability varies by market. Please refer to your Visa representative for more information on availability."	Puts the 2 authorization products on the gauge the viewer already reads.
	The group chat: "House is booked! We're on our way", "Yay!!! Here's my share", "Thanks all! Money arrived safe and sound." Then a circle labeled "Visa Protect for Account-to-Account Payments" at 2:00 links 3 banks with check marks.	Extends the story to money moving between friends' accounts.
	Alex walks through an airport to a departures board titled "Visa Protect" that fills row by row: "Authentication", "Token Request", "Authorization", "Account-to-Account", each beside its Visa product. Then he leaves with his suitcase.	Recaps all 5 products in the order the viewer met them.
	A plane over the skyline, then "Visa Protect Risk Solutions", "visa.com/protect" and the Visa logo.	Closes on the suite name and where to learn more.

Storyboard: the frames that carry the Visa Protect motion graphic explainer video

Key frames from the finished video, in order. Select a time to play that moment above.

The baseline: an everyday coffee payment.
The payment passes and "Visa Protect" is named for the first time.
The bigger purchase: a rental for a group trip.
Checkpoint 1: the gauge and its product name.
The check reaches the cardholder: confirm the $10,000 purchase.
Checkpoint 2: tokens, with the second product named.
The payoff the buyer sees: payment approved.
Checkpoint 3: the deepest authorization layer.
Checkpoint 4: friends pay back, and the money arrives.
The recap: every step paired with its product on one board.

4 decisions behind the Visa Protect explainer

Decision 1

Follow one purchase from start to end

Alex starts booking the rental at 0:26, and every product scene from 0:40 to 2:11 is a step in that same trip: authenticate, save the card, authorize, pay friends back.

Copy it: Pick one customer task that touches all your products, and let each product appear at the step where it acts.

Decision 2

Start with a payment nobody notices

From 0:02 to 0:25 a coffee order goes from "Pay" to "Order complete" with no friction. Only then does "Visa Protect" appear, before the harder $10,000 case.

Copy it: Open on the everyday case your product already handles, then raise the stakes.

Decision 3

One gauge for every product

The same green-to-red gauge sits beside "Authentication" (37 to 65), "Token Request" (24 to 37) and "Authorization" (65 to 31). The viewer learns to read it once.

Copy it: Give viewers one visual measure and reuse it in every product scene, so each new scene only adds a name.

Decision 4

Recap as a departures board

From 2:13 to 2:24 a board titled "Visa Protect" fills row by row, pairing each step with its Visa product. It fits the trip and works as a one-screen summary.

Copy it: End on a single screen that maps each step to a product, one a sales team can pause on and screenshot.

From 5 Visa products to one booking story

Character design. Alex and his 3 friends were drawn in blue and yellow line art, with round avatars for the group chat.
Environment illustration. An apartment with a skyline view, a desk with a coffee mug, an airport and a departures board.
App screens. The coffee checkout, rental page, booking form, bank fraud alert and payment messages were designed as simple UI the viewer can read.
Motion graphics. The circuit-node head, the gauge, the checkpoint labels and the product tags were built as one reusable scene.
2D animation and UI transitions. Hand taps, screen changes and zoom transitions move between Alex's story and the product scenes.
Edit, effects and sound. The cut was edited, effects and compositing were finished, and sound design was added last.

Scope of work:

Character design
Environment illustration
Motion graphics
2D animation
UI transitions
Sound design
Editing
Visual effects
Final compositing

Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the motion graphics video production service for how a project like this is scoped.

Questions about the Visa Protect motion graphic explainer video

Why does the Visa Protect video start with a coffee order?

The coffee payment from 0:02 to 0:25 is the everyday case: "Pay", "Order complete", a check mark, then the "Visa Protect" box at 0:24. It shows the suite at work before the video moves to a riskier $10,000 booking.

Which Visa products does the explainer name, and where?

Visa Consumer Authentication Service at 0:46, Visa Provisioning Intelligence at 1:08, Visa Advanced Authorization at 1:37, Visa Deep Authorization at 1:45 and Visa Protect for Account-to-Account Payments at 2:00. All 5 return on the departures board at 2:24.

What does the gauge in the Visa Protect video show?

A green-to-red gauge with a 2-digit score sits beside each checkpoint. In the "Authentication" scene it climbs from 37 to 65 as a warning sign appears, and at 0:56 the bank's "FRAUD ALERT" asks Alex to confirm the purchase.

How does the video show the cardholder's side of a fraud check?

At 0:57 Alex's bank app shows "Please confirm a purchase for $10,000 at Holiday Homes with card Visa....1234" and "Verify your identity", with a fingerprint scan and a "Use PIN" option. At 1:19 the laptop confirms "Your payment is approved. Enjoy your trip!"

Why does the Visa video end on an airport departures board?

The booking was for a trip, so the recap happens on the way there. From 2:13 the board titled "Visa Protect" lists each step beside its product, then Alex walks off with his suitcase.

What did it take to produce the Visa Protect explainer?

Character design, environment illustration, motion graphics, 2D animation, UI transitions, editing, visual effects, compositing and sound design. Production took 3 to 4 weeks on a budget of $1,200 to $2,000.