Explainer Marketing Video Production

Explainers To Captivate And Convert Your Audience

5 stars
Great team of creatives
5 stars
Communication is smooth
5 stars
Streamlined process
6000+ Videos created for 3400+ startups and enterprises
Explainer Marketing Video Production

Boost Product Adoption



Compelling explainer videos can elevate brand storytelling, forging deeper connections with your target market.

Engaging explainer videos simplify complex ideas, making information easily digestible for your audience.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Ron Macinnis
CEO, Document Agility

From the very beginning, the AdVids team was great to work with. Our project manager was very pleasant and very organized. They use a project scheduling system that keeps things moving quickly and is very efficient. And in every step in the step of the process, they exceeded our expectations - from the quality of the voiceover artists we could choose from, to the ideas they generated for the storyboard, to the way they carried out the video draft. And the finish product was fantastic - really exceeded our expectations, and was just the kind of style we explained to them. Very happy and will definitely create more videos with them.

Romain Blaser
CEO, Haidi.io

We asked for a video for our software launch. The results have been above expectations and the communication process was very smooth. Already 2k views after 2 days. Thanks Advids

Rohan Mathur
Associate Project Lead, Solverminds

Brilliant experience working with Advids. Extremely professional and efficient.
The team was super friendly and easy to work with during the process, especially considering that all was managed with minimum pain from my side.

Below is a list of all the best aspects of working with Advids.

1) Very efficient project management and tracking with timely acknowledgements and follow ups.

2) Did not have to chase the team for anything.

3) Very well structured organisation with clearly defined roles.

4) Creative and extremely able bunch of people who will gte videos delivered to you with minimum effort from your side.

Highly recommend working with Advids.

Russell Cook
Partner, Matte Black Brand Agency

ADVIDS is a professional outfit. Very happy with the end result!

Working with a team for an animation can be tricky as I have experienced on various occasions. Was a little reluctant to try them out as I had teething issues with others in the past. With a lot of persistence on their part and a willingness to give it a go on mine... I can happily recommend them. Like many projects like this; a good brief and solid communication can guarantee expectations are met from both sides. No lack to their commitment (if anything, delays were on me). Great final result.

If you are unsure of an offshore project - give it a go. I'll be looking at other projects in the future.


About Advids


Advids is a team of kind, thoughtful creatives specializing in explainer marketing video production since 2012. We are storytellers, scriptwriters, voiceover artists, 2D/3D animators, motion graphic designers, sound engineers, and video marketing strategists. We've been called an explainer video marketing agency, a top animated explainer video production house, explainer video specialists, marketing video gurus, and visual storytellers. But above all else, we're your explainer video production partners.

Let's get curious, dive in, and discover how explainer videos crafted by Advids can elevate your marketing and boost your business. Our combined years of experience in crafting compelling narratives and visually engaging explainer videos ensures your message resonates with your target audience. We understand the nuances of video marketing and leverage our expertise to create videos that convert.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • 81% of video-viewing occasions get all or most of people's attention.
  • 41% of small businesses intend to boost their investment in online advertising channels such as Google search, banner ads, and retargeted ads.
  • 1 in 4 social media marketers have lead generation as their top learning priority.
  • 93% of marketers say they've gotten new business from video content shared on social media.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that’s bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Explainer Marketing
Explainer Marketing Experience
Video Creation FAQ
Explainer Marketing Video Examples
What is Explainer Marketing Video?
Explainer Marketing Video Production
Production Process
Video Use Cases
Explainer Marketing Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

Explainer Marketing Video Production - What We Offer


Explainer videos are a powerful tool for businesses to communicate complex ideas, products, or services in a clear and engaging way. At Advids, we specialize in creating high-quality explainer videos that captivate your audience and drive results. Our team of experienced scriptwriters, animators, and voiceover artists work together to deliver videos tailored to your specific business needs.

Here are some types of explainer videos we offer:

  • 2D Animated Explainer Videos: Engaging and versatile, perfect for simplifying complex concepts.
  • Whiteboard Animation Videos: Ideal for step-by-step explanations and educational content.
  • Motion Graphics Videos: Eye-catching visuals and dynamic animations to bring your brand to life.
  • App Demo Videos: Showcase your app's features and functionality in an easy-to-understand format.
  • Product Demo Videos: Highlight the benefits and uses of your product in a compelling way.


How Advids pricing work for Explainer Marketing Videos?


Advids offers transparent, value-driven explainer video production pricing with a fixed-fee model for predictable budgets and eliminates surprises. We prioritize creative collaboration and exceptional results, delivering a premium explainer video creation experience that consistently exceeds expectations.

Our all-inclusive pricing includes:

Predictable Budget: Clear, comprehensive cost breakdowns. Fixed fees cover everything within the scope, giving you budget control from the start.
Client Focus: Dedicated to your vision, not extra costs. Minor edits and feedback are handled swiftly. Our experienced project team and creative talent collaborate to achieve your goals, regardless of animation complexity.
Simplified Project Management: Dedicated project leads ensure seamless explainer video creation and feedback integration. Fixed costs expedite approvals, streamlining delivery.
Transparency: Every detail is included, from script to licensing. No surprises, just consistent delivery and ongoing support.

For example, a 60-second explainer video for an innovative, AI-powered microfluidic device for rapid disease diagnostics, targeting medical professionals and investors, could be created at various price points, offering exceptional value. Factors influencing video pricing include video length, animation style, complexity, and revisions. Multiple revisions are included in all packages. The project experience and creative talent remain consistent across all budgets. We aim to make professional video creation accessible and impactful for every client.
Clean Design (USD 1000-1500): Crisp 2D animation showcasing device functionality, highlighting key features with clear visuals and concise messaging. Ideal for conveying core value propositions and technical specifications.
Conceptual Animation (USD 1500-2000): Animated sequences illustrate the diagnostic process, incorporating visual metaphors and dynamic typography to enhance engagement and understanding of microfluidic technology.
Stylized Explainer (USD 2000-3000): A distinct visual style, using bold colors and graphic elements, emphasizes the device's speed and accuracy. Motion graphics highlight user benefits and market differentiation.
Detailed Walkthrough (USD 3000-4500): In-depth animation demonstrates device operation step-by-step, incorporating close-ups, cutaways, and on-screen text for a comprehensive product overview. Ideal for training or technical demonstrations.
Advanced Visualization (USD 4500-6000): Highly detailed animation showcases the internal workings of the device at a microscopic level, visualizing fluid dynamics and diagnostic analysis. Perfect for showcasing cutting-edge technology and attracting investment.


What content team from Advids is assigned and their expertise?


At Advids, we assign a specialized team of explainer video production creators to illuminate your product or service. We meticulously craft engaging visuals and compelling narratives that resonate with your target audience, boosting brand awareness and driving conversions. Our explainer video marketing specialists blend creative storytelling with data-driven strategies to deliver impactful video content that achieves your marketing objectives. Each Advids team member combines a deep understanding of your brand's unique voice with cutting-edge animation techniques and video marketing expertise.

Your dedicated project team includes:

Creative Director: The creative director leads your explainer video project, spearheading script development, visual conceptualization, and overall messaging strategy to ensure a captivating and informative video. They champion your vision, ensuring every element aligns with your brand identity and marketing goals for maximum impact.
Storyboard Artist: The storyboard artist translates the script into a visual blueprint, sketching key scenes, character interactions, and on-screen elements. Their expertise in visual storytelling and best practices for explainer videos ensures a clear and engaging narrative flow, optimizing viewer comprehension and engagement.
2D Animator: Our 2D animators bring the storyboard to life, using cutting-edge software and animation techniques to create dynamic visuals and engaging character animations. Their mastery of motion graphics and visual effects enhances the storytelling, making complex concepts easily digestible and visually appealing.
Voiceover Artist: The voiceover artist provides the perfect narration for your explainer video, using their vocal talent to convey information clearly and engagingly. Their expertise in tone, pacing, and delivery ensures your message resonates with viewers, enhancing the video's overall impact.
Sound Designer: The sound designer crafts a rich audio landscape that complements the visuals and enhances the emotional impact of your explainer video. Their expertise in sound effects, music selection, and audio mixing creates an immersive viewing experience that captivates your audience and reinforces your message.
Video Editor: The video editor assembles all the elements into a polished final product, ensuring seamless transitions, optimal pacing, and a cohesive viewing experience. Their expertise in video editing software and post-production techniques elevates the visual quality and storytelling, delivering a compelling explainer video that achieves your marketing objectives.


What experience Advids has in Explainer Marketing Video production?


Advids' creative team specializes in explainer video production, crafting compelling narratives and visuals that simplify complex ideas for your target audience. Our design capabilities span a wide range of explainer video styles, from whiteboard animation and 2D motion graphics to 3D product demos and screencast tutorials. We leverage our extensive industry knowledge and video marketing research to deliver high-impact explainer videos that achieve measurable business outcomes. We excel in the ideation, scripting, and video production process, ensuring clarity and engagement at every stage. Our explainer video specialists and designers carefully analyze your needs to determine how video marketing best serves your brand message and resonates with your audience.

Our video production expertise and industry experience:

Industries: We've partnered with clients across diverse industries, including SaaS, healthcare, fintech, e-learning, and manufacturing, transforming complex product features and services into easily digestible video content. Our industry specialists possess a deep understanding of sector-specific trends and challenges, allowing us to create videos that effectively communicate value propositions and drive conversions within your target market. This nuanced approach makes Advids the ideal partner for producing explainer videos tailored to specific industry needs.

Years: With 12 years of experience clarifying complex concepts through video, we’ve honed our expertise across various explainer video formats, including product demos, tutorial videos, and animated marketing content designed to achieve specific business goals. We’ve consistently delivered impactful explainer videos that drive brand awareness, boost customer engagement, and generate leads.

How we produce unique videos: We begin with in-depth research, exploring audience behavior, content consumption patterns, and emerging video marketing trends. This thorough research informs our video strategy, ensuring alignment with your business objectives and target audience preferences. We identify compelling content hooks and leverage storytelling techniques to captivate viewers and effectively communicate your core message. Our approach goes beyond visual appeal, focusing on strategic design elements that optimize engagement and drive measurable results. We consider every aspect of video production, from scriptwriting and voiceover selection to animation style and music, to create explainer videos that are both informative and entertaining. We're committed to crafting explainer videos that seamlessly integrate into your overall marketing strategy, maximizing their impact and achieving your desired results.


FAQ

yellow Designity FAQ shape
View more icon. Plus icon inside an orange shape.
How does Advids manage the explainer video production process?

We orchestrate explainer video production through a collaborative, milestone-driven process, ensuring your vision takes center stage at every step. Connect with us to discuss your project!

View more icon. Plus icon inside an orange shape.
How does Advids approach scripting for explainer videos?

We collaborate closely with you, crafting scripts that are clear, concise, and captivating. Let's tell your story! For a fintech app, we might focus on simplifying complex financial concepts, while for a sustainable product, the script would emphasize eco-friendly benefits.

View more icon. Plus icon inside an orange shape.
How does Advids incorporate my brand guidelines into the video?

Your brand guidelines are our compass. We infuse your unique identity into every pixel and every frame. Showcase your brand with Advids!

View more icon. Plus icon inside an orange shape.
Who will be my point of contact throughout the project?

Your dedicated Customer Success Manager and Creative Director are your trusted guides throughout the journey. Meet your dream team!

View more icon. Plus icon inside an orange shape.
What quality management processes does Advids employ?

Our quality management process includes milestone approvals, interactive feedback tools, and expert Creative Director review. Experience the Advids difference!

View more icon. Plus icon inside an orange shape.
Does Advids handle end-to-end explainer video production?

We handle everything from concept to delivery, providing a truly turnkey explainer video experience. Focus on your business, we'll handle the video!

View more icon. Plus icon inside an orange shape.
How many revisions are included in the video production package?

Minor edits are seamlessly integrated. Larger revisions may require a budget adjustment, ensuring top-notch quality. Let's discuss your vision!

View more icon. Plus icon inside an orange shape.
How does Advids manage projects and client communication?

Seamless project management via Slack, Zoom, and Google Docs keeps you in the loop and in control. Collaborate with ease!

View more icon. Plus icon inside an orange shape.
How experienced is the Advids team in explainer video creation?

With 9 years and 170+ projects under our belt, we're seasoned storytellers, ready to bring your vision to life. Explore our portfolio!

View more icon. Plus icon inside an orange shape.
What different explainer video styles can Advids produce?

From 2D animation to live-action, we master a diverse palette of explainer video styles. Find your perfect match with Advids! For example, we can create a vibrant 2D animated explainer for a new mobile app or a sleek, live-action video showcasing a SaaS platform.

View more icon. Plus icon inside an orange shape.
What is the typical turnaround time for an explainer video?

Explainer video turnaround time typically spans 3-8 weeks, depending on the scope and complexity of your project. Request a personalized timeline today!

View more icon. Plus icon inside an orange shape.
Can Advids provide client references or testimonials?

Absolutely! We're happy to share client success stories. Discover the Advids impact!

View more icon. Plus icon inside an orange shape.
What information do I need to provide for the initial brief?

Kickstart your brief with: * Product/service highlights * Target audience insights * Core message and goals * Style/tone preferences * Existing assets (optional) Ready to begin? Let's chat!

View more icon. Plus icon inside an orange shape.
What video language and localization options does Advids offer?

Reach a global audience with our multilingual video production services, supporting 78 spoken languages. Expand your reach with Advids!

View more icon. Plus icon inside an orange shape.
What post-delivery support does Advids offer for future edits?

We're your long-term partners. Ongoing support for future edits ensures your video stays fresh and impactful. Partner with us for lasting success!


Marketing Explainer Video Examples

1. Chain of Things

Chain of Things is a revolutionary solution that uses blockchain technology to secure and streamline IoT devices. This video is designed to explain the need for a secure and dependable solution for the IoT, and how Chain of Things can be the answer.

Video Design - This Marketing Explainer Video uses a minimal style, relying on simple graphics, animations, and clean typography to convey information. The color palette is primarily white, black, and blue, and the use of clean lines and geometric shapes reflects the precision and efficiency of blockchain technology.

The video is a clear and concise explanation of the problem and the solution that Chain of Things offers, which is a great use of a minimal design style. The visuals are eye-catching yet simple, and the tone is confident and authoritative, making this an engaging explainer video. The video narrative successfully showcases the value and benefits of this innovative solution for the IoT. The graphic style of the video helps create a trustworthy and futuristic tone, which is a good way to communicate the value of a solution that will help change the future of IoT.

2. AMMP

AMMP provides digital solutions for energy service companies in emerging markets. The video is designed to introduce the company and its platform to potential clients.

Video Design - This Marketing Explainer Video uses minimalist graphics. Simple white background with animated icons and text. The animated icons represent the different components of renewable and hybrid energy systems, such as batteries, inverters and sensors. These icons are color-coded in a vibrant pink and gray scheme, adding a sense of energy and vibrancy to the video. The visual style is clean and simple, easy for the viewer to understand the message, making it ideal for explaining complex concepts in a way that is approachable for any audience.

The combination of colorful, animated icons and clear text, creates a dynamic and engaging presentation that effectively communicates AMMP's key message: real-time monitoring for the next generation of energy companies. The video's tone is informative, professional and confident. It delivers a powerful message to the target audience, emphasizing the importance of real-time monitoring for energy companies. The visual design of the video drives the video goal to create brand awareness for AMMP and its SaaS platform. The video helps showcase the company's expertise in remote monitoring and management for renewable/hybrid energy systems.

3. AWS

AWS is a cloud computing platform that offers services for businesses to optimize their industrial operations. This video is designed to showcase how AWS can help companies use machine learning to analyze industrial data and gain valuable insights.

Video Design - The video has a simple and modern design, with thin line illustrations and a dark blue background. It uses bright green and teal accents for the key elements, creating a clean and visually appealing Marketing Explainer Video. The video relies heavily on visual metaphors and animations to illustrate the concepts of machine learning, predictive maintenance, and quality inspection.

The video uses a combination of text and animation to communicate its message. The visual style is both informative and engaging, capturing the viewer's attention with the clear and easy-to-understand animation. This style helps emphasize the key features of machine learning, such as predictive maintenance, and how AWS makes it easy to implement in industrial environments. The video adopts a professional and informative tone, making it suitable for a broad audience of industrial businesses and technology professionals. The animation style makes the video easily digestible and engaging for viewers.

4. Arcadia

Arcadia is a cloud-based healthcare data platform built for analytics. The video is designed to show how this platform can help healthcare organizations manage data efficiently and effectively.

Video Design - The video uses a clean and modern design style. It features bright purple, red, orange, and green colors against a dark background. The graphic design features 2D digital interface windows that show various data analytics tools. This helps make the video engaging as a Marketing Explainer Video for healthcare analytics.

The visual style of the video effectively communicates the objective of the video. Arcadia is showcasing their platform as an intuitive and easy-to-use solution for managing data. The overall tone of the video is professional and optimistic. The video highlights how the platform can transform your healthcare organization and deliver better outcomes for patients.

5. Boostrs

Boostrs is an HR Tech vendor that helps businesses bring intelligence into their platform by mapping and matching data related to people, jobs, skills, and training courses. This video is designed to demonstrate how Boostrs' APIs can be utilized to address these challenges.

Video Design - The video utilizes a vibrant and dynamic visual style common in Marketing Explainer Videos. The use of bright colors like purple and turquoise, coupled with simple but well-designed icons, helps to create a visually appealing and engaging experience. The use of motion graphics with a swirling effect, and a focus on the central theme of connecting elements, makes this video stand out.

The video's design choice communicates the objective of highlighting the intuitive and simple nature of Boostrs' APIs. The use of vibrant colors and playful motion graphics makes the video feel approachable and modern, while simultaneously driving home the message that Boostrs can help simplify complex HR tasks and enhance decision-making. The overall tone is informative and positive, emphasizing the value that Boostrs can bring to its customers.

What is Explainer Marketing Video?

Explainer Marketing video production focuses on four main things: clarity, engagement, memorability, and persuasion. It aims to simplify complex ideas, capture the viewer's attention, leave a lasting impression, and ultimately motivate them to take action.

The best Explainer Marketing Video creations have these visual characteristics: vibrant colors, appealing character design, smooth animation, clear typography, and a consistent brand style. These elements work together to create a visually engaging and memorable experience.

Explainer marketing videos are among the most popular video production types because they are highly effective at achieving marketing goals. They can increase brand awareness, educate potential customers, drive website traffic, generate leads, and ultimately boost sales.


Explainer Marketing Video Production

Explainer Marketing Video Production is the process of creating an animated video that effectively explains a company's product, service, or business idea. It involves a series of steps, from concept development and scriptwriting to animation, voiceover recording, and final editing.

High-quality Explainer Marketing Video Production typically takes 3-4 weeks, depending on the video's length, complexity, and the number of revisions requested. It requires a skilled team of animators, voiceover artists, and video editors to ensure a polished and engaging final product that achieves the desired marketing goals.


Production Process

  • Concept Development: Brainstorming and refining the core message and visual style.
  • Scriptwriting: Crafting a concise and engaging narrative that aligns with the video's goals.
  • Storyboard Creation: Visualizing the video's flow with sketches of each scene.
  • Illustration/Animation: Creating the visual elements, whether through 2D/3D animation, whiteboard drawings, or other techniques.
  • Voiceover Recording: Selecting a professional voiceover artist to narrate the script.
  • Sound Design and Music: Adding music and sound effects to enhance the video's impact.
  • Video Editing: Assembling all elements into a cohesive and polished final product.
  • Review and Revisions: Client feedback and revisions to ensure complete satisfaction.
  • Delivery and Optimization: Providing the final video in various formats and optimizing for different platforms.

Video Use Cases

Explainer marketing video production focuses on four main things: clarity, engagement, memorability, and persuasion. It aims to simplify complex ideas, capture the viewer's attention, leave a lasting impression, and ultimately motivate them to take action.

The best Explainer Marketing Video creations have these visual characteristics: vibrant colors, appealing character design, smooth animation, clear typography, and a consistent brand style. These elements work together to create a visually engaging and memorable experience.

Explainer Marketing Videos are among the most popular video production types because they are highly effective at achieving marketing goals. They can increase brand awareness, educate potential customers, drive website traffic, generate leads, and ultimately boost sales.


Explainer Marketing Video Benefits

Captivating Visual Storytelling

Captivating visual storytelling is a powerful way to connect with your audience and leave a lasting impression. By incorporating Explainer Marketing Videos, you can bring your brand's story to life in a way that's both engaging and informative. These videos use animation, illustrations, and other visual elements to create a compelling narrative that resonates with viewers.

Complex Idea Simplification

Complex ideas can be daunting for audiences to grasp. That's where Explainer Marketing Videos come in. These videos break down complex concepts into easily digestible chunks, making it easier for viewers to understand and retain information. Using Explainer Marketing Videos, you can simplify your message and ensure that your audience gets the key takeaways.

engaging content Creation

Engaging content is essential for capturing and holding your audience's attention. Explainer Marketing Videos are a fantastic way to create engaging content that keeps viewers hooked. These videos use animation, music, and voiceover to create a dynamic and entertaining experience that keeps viewers engaged from start to finish.

brand awareness Boost

Brand awareness is crucial for any business. Explainer Marketing Videos can help you boost brand awareness by showcasing your brand's personality and values. With Explainer Marketing Videos, you can create a unique and memorable brand experience that resonates with your target audience.

Audience Retention Rate

Audience retention is a key metric for measuring the success of your marketing efforts. Explainer Marketing Videos can help you improve audience retention by keeping viewers engaged and interested in your content. These videos use a combination of visual elements and storytelling to create a compelling narrative that keeps viewers hooked.

Improved Comprehension Rate

Improved comprehension is essential for ensuring that your message is understood by your audience. Explainer Marketing Videos can help you improve comprehension by simplifying complex concepts and presenting information in a clear and concise way. These videos use visuals to illustrate key points and make it easier for viewers to understand and retain information.

Enhanced User Experience

Enhanced user experience is crucial for creating a positive impression on your audience. Explainer Marketing Videos can help you enhance user experience by providing a more engaging and informative way to present your content. These videos use animation, illustrations, and other visual elements to create a more immersive and enjoyable experience for viewers.

Increased Conversion Rate

Increased conversion rate is a key goal for any marketing campaign. Explainer Marketing Videos can help you increase conversion rate by providing a clear and compelling call to action. These videos use visuals to highlight key benefits and encourage viewers to take the next step.

Clearer Value Proposition

A clear value proposition is essential for communicating the benefits of your product or service. Explainer Marketing Videos can help you articulate your value proposition in a clear and concise way. These videos use visuals to illustrate key benefits and make it easier for viewers to understand the value of your offering.

Stronger Brand Identity

A strong brand identity is essential for differentiating your business from the competition. Explainer Marketing Videos can help you build a stronger brand identity by showcasing your brand's personality and values. These videos use animation, illustrations, and other visual elements to create a unique and memorable brand experience that resonates with your target audience.

product feature Showcase

Product feature showcase is essential for highlighting the key benefits of your product or service. Explainer Marketing Videos can help you showcase your product features in a clear and engaging way. These videos use animation, illustrations, and other visual elements to bring your product features to life and make it easier for viewers to understand their value.

Improved Customer Loyalty

Improved customer loyalty is a key goal for any business. Explainer Marketing Videos can help you improve customer loyalty by providing a more engaging and informative way to communicate with your customers. These videos use visuals to create a more positive and memorable brand experience that fosters customer loyalty.


Increase Video Engagement

Compelling Visual Storytelling

Compelling visual storytelling is the key to creating engaging Explainer Marketing Videos. These videos use animation, illustrations, and other visual elements to create a compelling narrative that resonates with viewers. The goal is to create a story that is both informative and entertaining, keeping viewers engaged from start to finish.

Strategic Content Design

Strategic content design is essential for creating engaging Explainer Marketing Videos. The design should be driven by the goal of the video, whether it's to educate, inform, or persuade. The content should be presented in a clear and concise way, using visuals to illustrate key points and make it easier for viewers to understand and retain information.

Interactive Video Elements

Interactive video elements can add an extra layer of engagement to your Explainer Marketing Videos. These elements can include quizzes, polls, and other interactive features that encourage viewers to participate and interact with the content. This can help to keep viewers engaged and interested in the video, leading to a more positive and memorable experience.


Video Script

Compelling Narrative Structure

Compelling narrative structure is essential for creating engaging Explainer Marketing Videos. The script should follow a clear and logical structure, starting with an introduction that sets the stage for the video. The script should then move on to the main points of the video, using visuals to illustrate key concepts and make it easier for viewers to understand and retain information.

Targeted Audience Focus

Targeted audience focus is essential for creating Explainer Marketing Videos that resonate with your viewers. The script should be tailored to the specific needs and interests of your target audience. This means using language and visuals that are relevant to their interests and understanding their pain points and needs.

Clear Call to Action

A clear call to action is essential for encouraging viewers to take the next step. The script should include a clear and concise call to action that tells viewers what you want them to do after watching the video. This could be anything from visiting your website to signing up for your email list.


Pre Production Guide

Comprehensive Planning Process

Comprehensive planning is essential for creating a successful Explainer Marketing Video. This involves defining the goals of the video, identifying the target audience, and developing a clear and concise message.

Strategic Script Development

Strategic script development is crucial for creating an engaging and informative Explainer Marketing Video. The script should be well-written, using clear and concise language that is easy for viewers to understand.

Detailed Storyboarding Process

Detailed storyboarding is essential for visualizing the flow of the Explainer Marketing Video. This involves creating a series of sketches that show the sequence of scenes and the visual elements that will be used.

Pre Production Checklist

Pre production checklist is essential for ensuring that all the necessary elements are in place before production begins. This includes securing the necessary equipment, hiring a voiceover artist, and selecting the appropriate music and sound effects.

Visual Style Selection

Visual style selection is essential for creating a Explainer Marketing Video that reflects your brand's personality and values. This involves choosing the appropriate animation style, color palette, and visual elements.

Target Audience Research

Target audience research is essential for creating a Explainer Marketing Video that resonates with your viewers. This involves understanding their needs, interests, and pain points.