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Scale Brand Awareness: Explainer Promotional Video Creation

Explainers To Captivate And Convert Your Audience

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6000+ Videos created for 3400+ startups and enterprises

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"Advids truly brought our product vision to life with exceptional 3D industrial animation video quality. Their collaboration and expertise delivered outstanding visual impact."
Mette Maegaard
Head of Global Marketing, Bang & Olufsen
★★★★★
"Advids transformed our Guardian 3 vision into stunning 3D animation. Their exceptional craftsmanship and technical precision perfectly showcased our advanced driver safety solution. The video brilliantly communicates our mission."
Sophie G
Head of Marketing, Seeing Machines
★★★★★
"Advids truly brought our Maze platform to life with their exceptional animation. The video brilliantly showcases our rapid testing process and user insight capabilities exceeding our expectations. It perfectly captures our vision for product innovation."
Sarah Chen
Head of Product Marketing, Maze

Increase Engagement

Furthermore, explainer videos capture attention quickly, keeping your audience interested from start to finish.

Engaging explainer videos simplify complex ideas, making your message clear and easy to understand.

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About Advids

Advids is a team of kind, thoughtful creatives specializing in explainer promotional video production since 2012. We are storytellers, scriptwriters, voiceover artists, 2D/3D animators, character designers, sound engineers, and marketing strategists dedicated to crafting compelling promotional narratives. We've been called explainer video specialists, promotional video gurus, product demo experts, animated advertising masters, visual storytellers, and more. But above all else, we're your explainer promotional video production partners.

Let's collaborate, brainstorm, and discover how a custom-made explainer promotional video can elevate your brand and boost your marketing ROI. Our combined experience in visual storytelling, animation techniques, and marketing strategy ensures your message resonates with your target audience and achieves your promotional goals.

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Explainer Promotional Video Examples

1. Elastic

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Elastic is a company that offers a platform to help public sector organizations understand data in real-time. The video is designed to highlight the benefits of using the Elastic platform, which provides a foundation for real-time situational awareness and cybersecurity.

Video Design - This Explainer Promotional Video starts with the theme of data, using a dark blue background with turquoise and yellow accents. The video uses a simple and clean design, with bold graphics and clean, crisp animations. Bright colors and simple designs, along with bold typefaces, make the video visually appealing, and make it easy for the viewer to follow the narrative.

The video uses different visual elements to illustrate the benefits of using Elastic for public sector organizations. For example, the video shows a shield with data points inside to illustrate how the platform can improve cybersecurity. The visual style of the video creates a sense of urgency and immediacy, which is important for conveying the message that the platform can help organizations find answers quickly and efficiently. The video uses animated graphics and illustrations to engage viewers and to make the information more digestible. The narrative uses a clear and concise tone. The message of the video is clear and easy to understand. The video makes an effective connection between the features of the platform and the benefits it provides for public sector organizations.

2. Telstra

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This Telstra video is designed to introduce TIPT and Liberate, a complete unified communication solution.

Video Design -
The video is an Explainer Promotional Video, created with clean and simple graphics. Visual elements, like an outline style character and icons, are used to portray different features of the solution. The focus is on communication flow.

The video successfully communicates the objectives of the video, promoting TIPT and Liberate as a powerful, flexible and scalable solution. The simplicity of the design and color scheme make it engaging. The video narrative highlights that TIPT and Liberate can work for diverse teams, whether in the office, at home, or on the go.

3. FaultFixers

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FaultFixers maintenance software offers a simple and user-friendly solution to automate and streamline maintenance operations. The video is designed to highlight how FaultFixers makes maintenance management easier by moving away from traditional, clunky methods.

Video Design - This Explainer Promotional Video features a bright and visually appealing design that uses flat 2D icons, bold text, and subtle animation to engage viewers. The vibrant color scheme is dominated by a pastel blue, and the background features a subtle gradient with an abstract texture of white dots, circles, and squares. These elements combine to create a clean and modern look, aligning with the software’s focus on simplicity and user-friendliness.

FaultFixers uses these graphics and animations to showcase the pain points of using traditional methods for maintenance management. The video uses familiar icons for Word, Excel, and a notepad to demonstrate that using these tools for maintenance management is complex and outdated. Then, the video transitions to showcase a user-friendly mobile interface as a more efficient solution. These visual elements communicate the benefits of the product by highlighting the limitations of traditional methods and presenting a compelling solution. The upbeat and modern tone of the video suggests that FaultFixers can help users manage maintenance more effectively, while also conveying the software’s ease of use.

4. Cadence

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Cadence enables electronic systems and semiconductor companies to create innovative products. This video is designed to highlight the benefits of Cadence's **Integrity 3D-IC** platform.

Video Design - This is an Explainer Promotional Video showcasing the 3D-IC design, analysis, and implementation process through the Cadence Integrity platform. The video uses a combination of animated graphics, high-quality visuals, and dynamic camera movements to clearly illustrate the complex process of 3D-IC design.

The video opens with a close-up image of a circuit board, followed by a transition to a more conceptual visualization of a 3D-IC design. This strategy effectively uses visual storytelling to communicate the complex nature of the technology. The tone of the video is professional and informative, aimed at a target audience of engineers and designers working with 3D-IC technology. This video's visual style uses advanced graphics and animation to communicate the complex ideas of chip design. The video moves from a zoomed-in perspective to an overview, which helps the audience understand the big picture.

5. Route4Me

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Route4Me helps businesses manage recurring routes and schedules for repeat customers. The video is designed to highlight the benefits of using Route4Me for route planning and scheduling.

Video Design - This video is a great Explainer Promotional Video that uses simple 3D animation to communicate the concept of recurring routes. The animation is clean and modern, and the video's color palette is vibrant and engaging. The video uses clear and concise language that is easy to understand.

The video shows how Route4Me can help businesses master their business schedules and account for any planned or unplanned irregularities. The video uses a calendar to illustrate how Route4Me can help businesses manage their schedules, showing the route planning for repeat business with a recurring schedule. The video also uses a 3D clock to show how Route4Me can help businesses save time. The video's tone is professional, informative, and friendly. The use of animation and clean graphics helps to make the video engaging and easy to understand. The overall design of the video makes it easy to remember and understand the benefits of using Route4Me. This style effectively communicates the key benefits of the product and makes the viewer want to learn more.

How Advids pricing work for Explainer Promotional Videos?

Advids offers transparent, value-driven explainer video pricing with a fixed-fee model for Budget predictability .

Our all-inclusive pricing features:

Predictable Budget: Fixed fees provide complete cost transparency and budget control.

Client Focus : We prioritize your vision, ensuring swift feedback and dedicated support.

Simplified Project Management: Dedicated project leads streamline production and feedback.

Transparency: Complete transparency from script to licensing, ensuring consistent delivery and support.

Our fixed-fee model ensures budget predictability, fostering creative collaboration and exceptional results. We deliver a premium experience, exceeding expectations. Factors influencing pricing include video length, Animation complexity , and detail.

Let us take an example of a 60-second explainer video.

Clean Design (USD 1000-1500): Crisp 2D animation highlighting key features and user experience. Ideal for software demos.

Conceptual Visuals (USD 1500-2000): Illustrative animation and visual metaphors for engaging concept videos or product showcases.

Dynamic Storytelling (USD 2000-3000): Story-driven animation using visual communication for compelling product demos or commercials. Our dynamic storytelling packages create compelling marketing video animation for product demos or commercials.

Detailed Walkthrough (USD 3000-4500): 2D graphics and real footage for informative infographic videos or tutorials.

Integrated Simulation (USD 4500-6000): Real footage and simulated drone inspections for realistic product demonstrations. We offer a range of styles, from crisp 2D animation to high-end promotional animation video simulations.

What content team from Advids is assigned and their expertise?

At Advids, we dedicate a specialized team of explainer video production experts to elevate your brand messaging. We meticulously craft compelling narratives and visuals that resonate with your target audience, transforming complex ideas into engaging and easily digestible video content. Our team leverages the power of visual storytelling to Boost your marketing ROI and drive conversions.

Your dedicated project team includes:

Creative Director: Meets with you to understand your vision, leads script development, and ensures impactful messaging throughout the video production process.
Storyboard Artist: Visualizes the narrative, sketching key scenes and transitions to create a dynamic blueprint for the animated explainer video.
2D Animator: Brings the storyboard to life, using cutting-edge animation techniques to create visually appealing characters and engaging motion graphics, enhancing the video's core message.
Voiceover Artist: Delivers clear and persuasive narration, adding personality and emotion to your video, captivating viewers and reinforcing key takeaways.
Sound Designer: Creates a rich audio landscape with music and sound effects, enhancing the emotional impact and overall viewing experience of your video.
Video Editor: Polishes the final product, seamlessly integrating animation, voiceover, and sound design to deliver a high-quality, impactful video ready for distribution.

What experience Advids has in Explainer Promotional Video production?

Advids crafts compelling explainer videos that resonate with your audience, using visuals, sound, and narrative to achieve your marketing goals. We utilize various styles, from whiteboard animation to 3D product demos , to create engaging content. Our Industry specialists create videos that resonate with your target audience and drive engagement. We serve diverse industries including technology, healthcare, SaaS, finance, and e-commerce.

With 12 years of experience, we've created thousands of videos—from short social media clips to in-depth product explanations—honing our expertise in various formats like product demos, training videos, and social media teasers. We start with in-depth research, analyzing your audience and competition to craft a Custom video strategy aligned with your business objectives. Our collaborative process ensures your feedback is integrated throughout. We create effective product explainer videos that showcase your product's features and benefits. Our marketing videos are designed to achieve your specific marketing objectives.

Our Video Production Expertise:

Industries Served: We serve diverse industries, including technology, healthcare, SaaS, finance, and e-commerce, transforming complex information into engaging video content. Our industry specialists create videos that resonate with your target audience and drive engagement.

Years of Experience: With 12 years of experience, we've created thousands of videos—from short social media clips to in-depth product explanations—honing our expertise in various formats (product demos, training videos, social media teasers).

Production Process: We begin each project with in-depth research, analyzing your target audience and competition to develop a custom video strategy aligned with your business objectives. Our collaborative process ensures your feedback is integrated throughout. We create compelling animated explainer videos that simplify complex concepts.

Advids provides comprehensive video production services, from concept to completion.

Contact us today to discuss your project.

Frequently Asked Questions

A product demo video typically works best around 60 seconds, ensuring a concise, impactful message, while longer formats can be used for detailed presentations.

Storyboarding should create a clear narrative, using shot sequences, camera angles, and transitions to showcase key features effectively.

Complex product features can be simplified through detailed visuals, animations, and on-screen graphics, focusing on clarity and key benefits.

The animation style should amplify the brand's message, ranging from minimalist to dramatic, using color palettes and typography to create the desired impact.

Actively engage viewers with dynamic motion graphics, interactive elements, and a compelling narrative, ensuring the message resonates.

Highlight a product's unique value proposition by showcasing key features, benefits, and how it solves customer problems, making it stand out.

Use clear introductions, concise explanations, and strong calls to action, ensuring the message is focused and effective.

Keep viewers engaged with dynamic pacing, visual variety, and a compelling narrative, using motion graphics and transitions to maintain interest.

Motion graphics enhance product explanations by visually demonstrating complex concepts, adding clarity and visual appeal, making the message memorable.

Common pitfalls include unclear messaging, poor pacing, and lack of visual appeal. Meticulous planning and creative expertise can avoid these.

Craft a compelling call to action by clearly stating what you want viewers to do, using strong verbs and clear instructions, driving conversions.

Create a genuine connection through authentic storytelling, relatable visuals, and a tone that resonates with the target audience, building trust.

Text overlays enhance key points by providing additional context, highlighting important information, and reinforcing the video's message, improving comprehension.

Color choice impacts emotional response by setting the mood, creating visual interest, and aligning with the brand's identity, making the video impactful.

Character animation is most effective when it helps to explain complex concepts, add personality, and create a more engaging experience, enhancing the brand.

Explainer Promotional Production

Ready to amplify your message? At Advids, we know the power of an explainer promotional video. We don't just produce videos, we craft strategic assets that drive results. Our Explainer promotional video design production process is focused on delivering impact.

  • We craft compelling narratives that captivate your audience.
  • We develop immersive visuals that enhance understanding.
  • We deliver a streamlined production process for maximum efficiency.

Ready to see how Advids can transform your explainer promotional video strategy? Let's create videos that not only inform but also inspire and engage.

Production Process

Ready to make your explainer promotional video truly shine? At Advids, we know pre-production is where the magic begins. It's the foundation for a smooth and impactful Explainer Promotional Video Design production. This crucial phase ensures your message resonates with your audience.

  • Start by defining your target audience and establishing your video's core objective.
  • Develop a concise message and create a detailed script outline, this will help in your explainer animation.
  • Choose a suitable visual style for your animated marketing videos, plan your video's duration, and finalize your script.

Our Explainer Promotional Video Design studio understands the importance of a well-defined pre-production phase. This process is essential for creating an effective explainer promotional video. Let's ensure your video achieves its goals with a strong pre-production plan.