Product Launch Video Production for SaaS and Tech:the launch-day hero video.
Platform, hardware, category and integration launches. Fixed fees from $1,000.
A hero video for every launch type.
Advids offers product launch video production for the launch-day hero video: software platform launches, chip and hardware launches with every claim footnoted, new category launches, and integration platform launches. Each is built in 2D or 3D with ad cuts for launch week, at fixed fees from $1,000.
Launch the platform developers trust.
Software platform launches built on tools buyers already know.
End on a clean release.
Show the failed release, then the fix, on the dashboard.
Launch silicon and devices.
Chip and device launches, every claim checked and footnoted.
Footnote every superlative.
Each product gets a named block. Each claim, an endnote.
Sell the device in 30 seconds.
One word pair carries every spec.
Launch a category buyers doubt.
New category launches that prove the claim on screen.
Prove it runs, on screen.
Use real product footage and say so in the frame.
Wire every device to one hub.
Draw the long project first, then each device connected.
Brief to delivery: 3 to 4 weeks.
- Launch date and channels
- The claim to land
- Screens, CAD or specs
- Legal notes for claims
- Fixed budget upfront
- Script and storyboard sign-off
- Hero launch video
- Launch-week ad cuts
Fixed fees from $1,000.
Per 60-second video. No hourly billing.
Flat 2D, clear on-screen text.
Motion graphics and animated UI.
A story built around one buyer.
Detailed motion design and 3D.
Animation plus live action.
Rated 5.0 by clients.
Recognized by Clutch for animation
Client stories, on video
Product launch video FAQ
What is a product launch video?
A product launch video is the hero video for launch day: it tells the full story of what is new, who it is for and why to act now. AMD's MI300 Series launch gives each product its own named block, from the MI300A to ROCm 6, then closes on "This is the MI300 series".
How long should a product launch video be?
It depends on how many products launch together. Logitech G launched one mouse in 30 seconds. Codefresh needed 1:25 for a platform built on 4 Argo tools. AMD covered 2 chips, an 8-accelerator platform and a software release in 1:39. SVT Robotics took 2:14 to show a whole warehouse.
How do you launch a product that creates a new category?
Prove the new idea is real before buyers doubt it. Pentagon Games had to show full 3D worlds running in a standard browser, so a line runs under its storefronts and venues: "THIS VIDEO IS COMPRISED OF ACTUAL BROWSER BASED EXPERIENCES". Then it labels 3 uses in 40 seconds.
How should a chip or hardware launch video handle claims?
Mark every claim a buyer will check and show the proof in the video. AMD's "most advanced accelerator for generative AI" carries "*MI300-26. See Endnote 1", and the 8x figure carries Endnote 2. The last frames spell out both endnotes. Send legal notes with the brief so they are planned in.
Should a launch video show the product interface?
Show it once the story has earned it. Codefresh spends its first minute on a 3D release pipeline and the Argo diagram, then opens its dashboard at 1:03 and clicks a red "incident" dot to green. The interface lands as proof, after the viewer knows what the platform does.
How much does product launch video production cost?
At Advids, a 60-second launch video costs a fixed fee. A 2D motion graphics launch like SVT Robotics' sits in Strategic Storytelling, $2,000 to $3,000. A 3D chip or device launch like AMD's or Logitech G's is Advanced Animation, $3,000 to $4,500. Launch-week ad cuts are agreed in the same proposal.