Granicus
Granicus is a solution that helps organizations engage with citizens. This video is designed to introduce this engagement solution.
Video Design - This Product Onboarding Video is visually simple and engaging. The use of animated icons and graphics make the video both easy to understand and entertaining, especially for a civic focused product. The colors, primarily orange and blue, help to make the visual elements pop against a white background. The transitions are subtle, allowing the viewer to focus on the content.
The video's visual style communicates the goal of the video effectively. The animated icons depict the features of Granicus, highlighting the solution's benefits. The tone of the video is light and positive, which is appropriate for a product that aims to enhance engagement.