Saas Product Video Creation

SaaS Videos To Drive Conversion & Retention

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Great team of creatives
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Communication is smooth
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Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Saas Product Video Creation

Showcase Software Functionality



Compelling video demonstrations provide potential customers with a clear understanding of how your SaaS product works in action.

Engaging SaaS product videos simplify complex ideas, making it easier for your audience to understand your software's value proposition.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Alison Meriano
Founder, Home Stairlift Rentals

We just had our second video created with ADVIDS. Once again, timely delivery and more than we expected. A pleasure to work with. They exceeded my expectations. A good price and an excellent videos. We are absolutely thrilled with the final video x2 . Well done Advids!

Ariane Garon
Founder, Dracal Technologies

Working with the Advids team is a charm. They are responsive, professional and understand the need for high quality end results. We've needed to make several rounds of changes, and they've never implied any dissatisfaction about it. I highly recommend them.

Ahmad Herzallah
Founder, Dartmouth

First experience with ADVIDS and i should say that we were impressed with this company, they are professional, well organized and very patient.

Andrew Smith
Senior Marketing Manager, Comfort Connect

I've completed 4 video projects with the Advids team and each time they have been collaborative, engaging and responsive. Quality is great, once a storyboard is outlined, minimal edits needed.


About Advids


Advids is a team of passionate creatives specializing in SaaS product video production since 2012. We are SaaS marketers, UI/UX designers, storyboard artists, 3D animators, video editors, and sound designers. We've been called a SaaS explainer video agency, a software demo video production house, a product walkthrough video specialist, top SaaS video marketing experts, and more. But above all else, we're your SaaS video production partners.

Let's explore how Advids' SaaS product videos can elevate your brand and drive conversions. Our team's combined experience in SaaS marketing and video production allows us to craft compelling narratives that showcase your product's value proposition and resonate with your target audience. We understand the nuances of the SaaS landscape and tailor our approach to maximize your ROI.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • 73% of major organizations hire a third party to manage their content marketing strategy.
  • 19% of folks break up their videos, particularly long-form ones, into chapters.
  • 31% rely on A/B testing to compare video elements.
  • An estimated 91% of businesses are using video marketing in 2023.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Saas Product
Saas Product Experience
Video Creation FAQ
Saas Product Video Examples
What is Saas Product Video?
Saas Product Video Production
Production Process
Video Use Cases
Saas Product Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

  • Saas Product Video Creation - What We Offer


    At Advids we craft compelling SaaS product video services that elevate your brand. As a leading SaaS product video agency we help you connect with your audience and drive results.

    Videos That Drive SaaS Growth

    Explainer/Demo Videos: Clearly communicate your software's value and functionality.
    Customer Story Videos: Showcase social proof and build customer confidence.
    Animated Videos: Visually explain complex concepts or technical processes.
    Screencast Videos: Provide step-by-step product tutorials and guides.
    Onboarding Videos: Guide new users through initial setup and product use.
    Feature/Training Videos: Showcase key features and provide comprehensive tutorials.



  • How Advids pricing work for Saas Product Videos?


    Advids offers transparent, value-driven SaaS video production with fixed-fee pricing for predictable budgeting. We deliver a premium experience. All packages include multiple revisions.

    **Advids SaaS Video Pricing**

    **Fixed fees provide complete cost transparency and budget control.**

    **We prioritize your vision, ensuring efficient feedback integration and swift revisions.**

    **Dedicated project management ensures seamless production and swift approvals.**

    **Complete transparency from script to licensing ensures consistent delivery.**

    Pricing depends on video length, complexity, and animation style; our fixed-fee model ensures clarity. Here's an example for a 60-second SaaS product video for an AI-powered predictive maintenance platform targeting industrial clients:

    **Clean Interface Focus (USD 1000-1500):** Showcases UI/UX and core functionality with clean visuals.

    **Conceptual Data Visualization (USD 1500-2000):** Animated data visualizations highlight predictive algorithms and platform insights.

    **Stylized Industrial Narrative (USD 2000-3000):** Stylized visuals communicate platform benefits within an industrial setting.

    **Detailed Workflow Integration (USD 3000-4500):** Demonstrates platform integration within industrial workflows with detailed animations. Our explainer videos effectively communicate your SaaS platform's value proposition.

    **Photorealistic Industrial Simulation (USD 4500-6000):** Photorealistic 3D models showcase predictive capabilities in action. Our software demo videos showcase your platform's functionality and user experience.


    What content team from Advids is assigned and their expertise?


    At Advids, we dedicate a team of SaaS product video production specialists to elevate your software demonstrations, onboarding tutorials, and promotional campaigns. We craft engaging narratives and impactful visuals that resonate with your target audience, driving conversions and boosting product adoption. Our SaaS video creators blend technical expertise with creative storytelling, ensuring your message is clear, concise, and compelling.

    Your dedicated project team includes:

    Creative Director: The visionary for your project, leading the creative strategy, script development, and overall visual direction for maximum impact. They ensure your SaaS product video aligns perfectly with your brand messaging and marketing goals.
    Product Expert: A SaaS-savvy strategist who understands software demonstrations and user experience. They'll showcase your product's key features and benefits, highlighting its value proposition clearly and concisely.
    Storyboard Artist: A visual storyteller who transforms complex software functionalities into easy-to-understand narratives. They create compelling storyboards that outline the video's flow, ensuring a seamless and engaging viewer experience.
    Motion Graphics Designer: A master of visual effects and animation, bringing your SaaS product to life with dynamic graphics, screen recordings, and intuitive UI/UX demonstrations. They create visually stunning sequences that capture attention and enhance understanding.
    Voiceover Artist: A professional voice talent who delivers clear, concise, and persuasive narration, guiding viewers through your software's features and benefits. Their engaging voice adds a human touch, building trust and credibility.
    Video Editor: A technical expert who seamlessly integrates all video elements, including animation, screen recordings, voiceover, and music. They ensure a polished and professional final product that meets the highest production standards.


    What experience Advids has in Saas Product Video production?


    Advids' creative team crafts compelling SaaS product videos, offering sleek demos, explainers, testimonials, and interactive walkthroughs. We leverage deep SaaS knowledge and research for high-impact videos driving conversions and product adoption. Our specialists meticulously study your product and audience to showcase its value.

    We've served diverse SaaS sectors—cloud computing, fintech, e-learning, and marketing automation—transforming complex concepts into engaging video content. Our industry specialists create videos that resonate with your target audience. For Fintech SaaS companies, for example, we tailor our approach to the specific needs of the financial industry.

    With 12 years' experience, we've mastered various SaaS video formats, including product launches, onboarding tutorials, integration guides, case studies, animated explainers, and social media snippets. We constantly innovate to meet modern SaaS marketing challenges. Our product explainer videos clearly communicate your product's value.

    Our research-driven approach analyzes audience behavior, pain points, market trends, and competitor strategies. This allows us to craft bespoke videos showcasing your product's functionality and addressing your audience's needs. We align your video with your business objectives for maximum impact. We specialize in onboarding video production to improve user adoption. Schedule a free consultation to discuss your SaaS video needs.


    FAQ

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    What visual styles best suit SaaS demos?

    SaaS demos benefit from visual styles that range from minimalist and modern to sophisticated, depending on the brand and target audience.

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    How to showcase key SaaS features?

    Key SaaS features can be showcased through clear, precise animations, on-screen graphics, and interactive elements within the video.

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    How to keep viewers engaged in a product demo?

    To maintain viewer interest in product demos, use dynamic motion graphics, engaging storytelling, and carefully paced content.

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    What is ideal length for a SaaS explainer?

    The ideal length for a SaaS explainer video is typically between 60 seconds to 5 minutes, depending on the product's complexity.

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    How to highlight SaaS user experience?

    Highlight SaaS user experience through intuitive interface demonstrations, smooth transitions, and clear visual cues.

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    How to make the SaaS platform look intuitive?

    Make SaaS platforms look intuitive by using clear visual design, simple animations, and user-friendly interface demonstrations.

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    How to quickly convey SaaS value?

    Quickly convey SaaS value through concise messaging, focused demonstrations, and highlighting key benefits early in the video.

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    What are best scripting practices for software demos?

    Effective software demo scripts use clear, concise language, a focus on key features, and a compelling narrative.

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    How to make our SaaS solution stand out?

    Make SaaS solutions stand out through unique visual styles, engaging animations, and a focus on the product's unique value proposition.

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    How to introduce new users to our SaaS?

    Introduce new users to SaaS through clear, step-by-step demonstrations, highlighting key features and benefits in an engaging way.

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    How to simplify complex SaaS workflows?

    Simplify complex SaaS workflows by using clear visuals, concise explanations, and step-by-step animations to guide the viewer.

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    What graphics showcase SaaS capabilities?

    Use motion graphics, data visualizations, and on-screen text to showcase SaaS capabilities effectively.

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    How to create a professional SaaS video?

    Create professional SaaS videos through high-quality visuals, clear audio, and a well-structured narrative.

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    How to make the SaaS interface appealing?

    Make SaaS interfaces appealing through clean design, vibrant color palettes, and smooth animations.

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    How to align video with SaaS brand?

    Align videos with SaaS brands by using consistent color palettes, typography, and visual styles that match the brand's identity.


    Saas Product Video Examples

    1. Mediahawk

    Mediahawk provides leading call tracking and marketing analytics software, helping businesses grow revenue, reduce wasted spend, and improve customer experience. The video is designed to showcase how Mediahawk can help businesses track their marketing efforts, understand their customer journey, and make data-driven decisions.

    Video Design - The video starts with an animation of dots, representing the complexity of marketing data. Mediahawk is introduced and the call tracking solution is illustrated by a simple graphic with a phone icon and a network of social media platforms, marketing channels, and individuals. This highlights the product's ability to track calls, analyze their source, and ultimately improve marketing campaigns. The visual design of the video is minimalist, focusing on simple graphics and colors, which is common in Saas Product Video marketing, creating a clean, professional, and engaging presentation.

    The video uses animation and visual elements to highlight the benefits of using Mediahawk. This effectively communicates the product's ability to simplify complex marketing data and provides a clear picture of the value it offers to its audience. The tone of the video is professional and informative, emphasizing the benefits of using the software. By focusing on the product's value proposition and presenting it in an easy-to-understand and engaging way, the video effectively drives the viewer to explore the software further, ultimately achieving its goal.

    2. Arcserve

    Arcserve is a data protection vendor that provides solutions for businesses of all sizes. This video is designed to introduce Arcserve's ransomware protection solutions.

    Video Design - The video uses a clean, modern, and colorful design. The graphics use a flat, isometric style, and features bold, eye-catching visuals. A blue background, which is frequently used in SaaS Product Video, is chosen as the main canvas for the animated elements. These elements are clear and easy to understand. The video utilizes animation to clearly demonstrate the features and benefits of Arcserve's solution.

    The visual style of this video successfully communicates the key points of the video, and the bold animation highlights the importance of data protection in the digital age. The video’s tone is reassuring and confident, effectively communicating Arcserve’s position as a trusted leader in the data protection space. The video’s use of bright colors, modern design, and engaging animation, ensures that the message of the video is well received and remembered.

    3. Elsner

    Elsner Technologies is a company that offers a dynamic QR code generator, which allows users to easily create QR codes that can be updated at any time. The video is designed to introduce the Elsner dynamic QR code generator and its benefits.

    Video Design - The video utilizes a minimalist style, featuring flat illustrations with bright and engaging colors. This design approach aligns with the SaaS product video trend, making it easy to understand and appealing to a wide audience. The clean layout and graphics are prominent, effectively communicating the simple and user-friendly nature of the QR code generator.

    The video's visual style efficiently communicates the benefits of dynamic QR codes, highlighting their flexibility and ability to track user engagement. The bright and clean aesthetic combined with the simple animation style creates a positive and informative tone, encouraging viewers to learn more about the product and its applications.

    4. Protecht

    Protecht provides risk management software that helps businesses gain visibility and protect themselves from compliance issues. The video is designed to showcase how Protecht's software can help companies manage their compliance obligations.

    Video Design - The video is a clean, simple Saas Product Video, using white backgrounds and bold, clear graphics to highlight the features of Protecht's software. The graphics in the video are clear and professional, designed to convey a sense of efficiency and organization, reinforcing the message that Protecht helps simplify compliance.

    The design of the video and the software interface are consistent and easy to understand. The use of visuals such as charts, graphs, and icons effectively communicates the features of Protecht's software and shows how it can be used to improve compliance. The calm tone of the video and its straightforward narrative further enhance the feeling of organization and efficiency. These elements work together to create a video that is both engaging and informative, effectively communicating the value of Protecht's software to its target audience.

    5. Comarch

    Comarch is a company that helps telecommunication companies improve digital customer experience by using omnichannel strategies. This video is designed to explain to viewers how the company can help them achieve this goal.

    Video Design - The video's design is based on a bright, fun and clean visual style, which reflects Comarch's ability to provide a positive experience for customers. The video is animated using simple geometric shapes and bright colors, common elements for SaaS Product Video.

    The video uses an upbeat, energetic tone and visuals to emphasize the importance of using omnichannel strategies in the telecom industry. The visual style and tone of the video effectively communicate Comarch's ability to help companies meet the needs of today's demanding digital customers. The simplicity of the visuals is also perfect for communicating Comarch's focus on providing easy-to-use and efficient solutions.

    What is Saas Product Video?

    A saas product video is a powerful marketing tool that showcases the features, benefits, and value proposition of a software-as-a-service (SaaS) product. It uses engaging visuals, clear explanations, and compelling storytelling to educate potential customers and drive conversions.

    SaaS product videos are used for a variety of purposes, including product demos, explainer videos, promotional campaigns, customer testimonials, training materials, and onboarding guides. They can be used on websites, landing pages, social media platforms, and email marketing campaigns to reach a wider audience and generate leads.


    Saas Product Video Production

    SaaS product video design is the process of creating visually appealing and engaging videos that effectively communicate the value of a SaaS product. It involves developing a strong visual style, crafting a compelling narrative, and utilizing animation or live-action techniques to bring the product to life.

    High-quality SaaS product video design typically involves a timeline of 4-8 weeks, depending on the complexity and length of the video. This includes concept development, scriptwriting, storyboarding, visual style design, animation/filming, sound design, editing, and revisions.


    Production Process

    • Concept Development: Collaborate with the client to define video goals, target audience, and key messaging.
    • Scriptwriting: Craft a compelling narrative that showcases the SaaS product's features and benefits.
    • Storyboard Creation: Visualize the video's flow and key scenes through detailed storyboards.
    • Visual Style Development: Design the video's overall look and feel, including color palettes, typography, and animation style.
    • Voiceover Recording: Select a professional voiceover artist and record the script with clear and engaging narration.
    • Animation/Filming: Create the video's visuals using animation software or live-action filming techniques.
    • Sound Design and Music: Add sound effects and background music to enhance the video's impact.
    • Editing and Post-Production: Refine the video's pacing, transitions, and overall quality through professional editing.
    • Review and Feedback: Share the video with the client for feedback and make necessary revisions.
    • Final Delivery: Deliver the completed video in the desired format and resolution.
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    Video Use Cases

    SaaS product video production focuses on four main things: clearly explaining complex concepts, highlighting key features and benefits, building trust and credibility, and driving conversions.

    The best SaaS product video creations have these visual characteristics: clean and modern design, vibrant color palettes, engaging animations, and high-quality footage.

    SaaS product videos are among the most popular video production types because they are highly effective at educating potential customers, generating leads, and driving sales. They are a valuable investment for any SaaS company looking to grow its business.


    Saas Product Video Benefits

    SaaS product videos offer a powerful way to connect with your audience and drive results. They are more than just marketing materials; they are strategic tools that transform how businesses communicate their value.

    • Explainer videos: Transform complex features into easily digestible narratives, making your software instantly accessible.
    • Product demo videos: Boost user confidence by showcasing your software in action, highlighting its ease of use and functionality.
    • Customer story videos: Leverage the power of social proof, building trust and credibility through authentic testimonials.
    • Animated videos: Unleash the power of visual storytelling, making even the most technical features understandable and engaging.
    • Screencast videos: Provide step-by-step guidance, empowering users to master your software quickly and efficiently.
    • Onboarding videos: Streamline the user onboarding process, ensuring new users feel supported and confident from the start.
    • Feature videos: Showcase key features and benefits, driving sales and conversions by highlighting unique selling points.
    • Training videos: Empower users to master advanced features, maximizing the value they receive from your software. Software video marketing strategies are key to success. Product explainer videos are a great starting point. SaaS video production elevates your brand. A strong video marketing strategy increases ROI.

    Increase Video Engagement

    captivating video design

    Captivating video design is a crucial aspect of creating engaging Saas product videos. The design should be visually appealing, easy to understand, and relevant to your target audience. Use high-quality visuals, animations, and transitions to create a professional and polished look.

    Compelling storytelling

    Compelling storytelling is the key to creating engaging Saas product videos. Use a narrative structure that captures the attention of your viewers and keeps them interested. Highlight the benefits of your product and how it can solve their problems.

    Strategic video length

    Strategic video length is crucial for creating engaging Saas product videos. Keep your videos concise and to the point, focusing on the most important information. Avoid making your videos too long, as viewers may lose interest.

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    Video Script

    Compelling script structure

    Compelling script structure is essential for creating engaging Saas product videos. Start with a strong hook that captures the attention of your viewers. Then, introduce your product and its key features and benefits. Finally, end with a clear call to action that encourages viewers to take the next step.

    Engaging script language

    Engaging script language is crucial for creating saas product videos that resonate with your target audience. Use clear and concise language that is easy to understand. Avoid using jargon or technical terms that may confuse viewers.

    Targeted script messaging

    Targeted script messaging is essential for creating Saas product videos that connect with your target audience. Tailor your messaging to the specific needs and interests of your viewers. Highlight the benefits of your product that are most relevant to them.


    Pre Production Guide

    Comprehensive pre-production planning

    Comprehensive pre-production planning is the foundation for a successful Saas product video. This involves defining your target audience, outlining your video's goals, and creating a detailed script and storyboard.

    Strategic video concept development

    Strategic video concept development is crucial for creating a Saas product video that resonates with your target audience. This involves brainstorming creative ideas, exploring different video styles, and selecting the best approach for your product.

    Thorough video script writing

    Thorough video script writing is essential for creating a Saas product video that is clear, concise, and engaging. The script should be well-structured, easy to understand, and tailored to your target audience.

    Detailed video storyboard creation

    Detailed video storyboard creation is a crucial step in pre-production. The storyboard helps visualize the video's flow, shot composition, and overall aesthetic. It also serves as a guide for the filming process.

    Pre-production checklist

    Pre-production checklist is a vital tool for ensuring a smooth and efficient production process. This checklist includes tasks such as securing filming locations, hiring crew members, and gathering necessary equipment.

    Budget and timeline management

    Budget and timeline management are essential for keeping your Saas product video project on track. This involves creating a realistic budget, setting clear deadlines, and monitoring progress throughout the pre-production phase.