10x Genomics
10x Genomics's video was built to make complex biological processes-such as spatial tissue mapping and cellular profiling-easy to grasp. Within the clinical oncology sector, resolving the intricate architecture of tumor cells requires advanced spatial transcriptomics. Without preserving the exact coordinates of these cellular interactions, researchers face the critical cost of losing structural context, rendering single-cell analysis incomplete.
Advids approached the visual design by structuring a clean, microscopic aesthetic that bridges high-resolution histopathology with digital molecular data. Our design team anchored this spatial transcriptomics technology debut in a highly structured, sterile laboratory aesthetic. We represented the biological specimens as layered anatomical slices aligned over a micro-patterned glass slide containing thousands of barcoded capture probes. This meticulous composition details the transition from raw physical tissue to mapped genomic coordinates, so that clinical researchers immediately grasp the structural integrity and spatial resolution of the workflow.
To show the dynamic sequencing process, our motion designers simulated fluid flow and molecular binding events. We animated the migration of mRNA molecules binding to barcoded capture spots, followed by the sequential extraction and mapping of the resulting cDNA libraries. This fluid motion strategy guides viewers through a complex molecular journey, anchoring the scientific product launch presentation in a clean, low-fatigue visual structure. The authoritative tone and systematic pacing of the animation reduce cognitive load for busy pathologists, establishing absolute trust in the precision of the new technology.