30 2D Animated Brand Video Examples To Boost Brand Awareness

Picture this a killer marketing campaign, gone poof! Relatable, right? It's a jungle out there, digitally speaking. But don't throw in the towel yet because a picture is worth a thousand words, and moving pictures? Priceless. 2D animated brand videos are your secret weapon, turning brand stories into engaging narratives that resonate. They're not just eye-catching; they're heart-grabbing. Want proof that they pack a punch? The numbers speak for themselves.

• YouTube statistics show the ideal video length is 7 to 15 minutes.
• 18% of all videos created in 2023 were customer testimonials.
• Nearly 78% of businesses are eager to make more videos in 2024, while 21% are fine with keeping things steady from last year.

These stats reveal a growing demand for video content, particularly those that resonate with audiences on a personal level, like testimonials. 2D animation offers a compelling way to bring these stories to life, capturing attention and driving engagement. Let's dive in and explore 30 Inspiring 2D Animated Brand Video examples to unlock actionable insights and ignite your video marketing strategy.

1. Capital One 2D Animated Story Video - Showcase modern lifestyle implicitly

This is a 2D Animated Brand Video that uses a simple, clean, and modern design style. Bright colors, simple shapes, and flat illustrations create a visually appealing and engaging experience for viewers. The graphic design is well executed with bold text and clean lines.

Video Design - The video incorporates motion graphics to bring the animated visuals to life, while keeping the design consistent across each scene. It contrasts the old ways of making purchases with cash to the convenience of using a debit card.

The video emphasizes the safety features of debit cards, such as zero dollar fraud liability and the ability to lock and unlock cards from a smartphone. The video uses a lighthearted tone with a playful music track and a fast pace, making it easy to understand and engaging for viewers. The visual style effectively communicates the objective of promoting debit cards. It highlights the key benefits of convenience and safety, attracting viewers to learn more about these cards. The video design creates a positive association with the brand and successfully drives the goal of increasing awareness and adoption of their debit card products.

2. Quantiphi Animated Explainer Video

Quantiphi is a cloud-based software and services company specializing in machine learning, data analytics, and migration. This company is a leader in the cloud computing space.

Video Design - This 2D Animated Brand Video uses minimal design elements, such as clean lines, shapes, and a dark background to illustrate the company's strengths. These simple visuals are engaging, easy to understand, and demonstrate expertise in cloud computing, focusing on data, analytics, and machine learning.

The animation style is clear and concise, showcasing the different facets of the company's services. The video emphasizes the company's diverse offerings, including machine learning, data analytics, and cloud migration. Its dark background with bright lines and shapes provides a clean and contemporary aesthetic that appeals to a sophisticated audience. The video's tone is informative and confident, emphasizing leadership in the cloud computing domain. By seamlessly weaving together the company's mission, services, and expertise through animation, the video effectively conveys its message and strengthens its brand identity.

3. Healthe

In this captivating 2D Animated Brand Video, a story of innovation unfolds, transporting viewers from the depths of space to the heart of our planet. The animation begins within a futuristic spaceship, where astronauts gracefully interact with glowing panels, a testament to the brand's dedication to cutting-edge technology. A beam of light, a tangible representation of this groundbreaking innovation, travels from the stars to Earth, illuminating villages and fostering life.

The video's visual language is both striking and soothing, with a vibrant palette of purples, blues, and greens creating an atmosphere of hope and possibility. The ambient electronic music further enhances the experience, immersing viewers in a world of technological marvel. This concise yet impactful video perfectly encapsulates the brand's vision for a globally connected and sustainable future, making it an exemplary model of innovative storytelling.

4. EQT

EQT is a global investment firm that invests in various industries, including agriculture and fishery, food processing, industry, oil, gas, and mining. This video is designed to introduce the business and operations of EQT to potential employees, portfolio companies, other business partners, or public shareholders.

Video Design - This 2D Animated Brand Video uses vibrant colors with animated graphics that are simple and easy to understand. The video utilizes an isometric style, and the visuals are simple. A circular frame encloses the visuals, which are all simple and easy to understand.

The simple visual design of the video successfully communicates the objective of the video, which is to introduce EQT to its potential stakeholders. The use of animation adds an element of dynamism and visual interest to the video. The overall tone is professional and engaging, while staying factual and informative.

5. Aqua Security 2D Motion Graphics Video

In this dynamic 2D Animated Brand Video, Aqua Security presents a vision of the future of software development. The vibrant neon lights and sleek, futuristic workspace capture the viewer's attention immediately. The cleverly integrated infinity loop visual reinforces the idea of continuous development and delivery, emphasizing the speed and agility of cloud-native solutions.

Aqua Security’s video cleverly communicates its core message without relying on a voiceover. The text overlays, combined with compelling visuals like the expanding hexagonal tunnel, effectively convey the benefits of cloud-native security: freedom, scalability, and transformation. This video inspires businesses to break free from traditional constraints and embrace innovation.

6. U Animated UI/UX Demo Video

Integrated Marketing Solutions (U) is an automated marketing platform that helps brands connect with their customers through personalized communication across multiple channels. The video is designed to highlight the power of personalized marketing and how U can help businesses achieve their goals.

Video Design - U utilizes a sleek and modern design in their 2D Animated Brand Video. The video features simple graphics, clear lines, and a color palette that is both professional and engaging. The video's graphics are clean, and the use of lines, circles, and geometric shapes creates a sense of order and structure, symbolizing the organization and efficiency of their solution. The video seamlessly transitions between scenes, effectively conveying the message of how U simplifies the complexity of marketing automation.

The video's visual style communicates the power of U, and how it can help brands reach their target audience with personalized and effective marketing campaigns. The video's tone is both professional and friendly, highlighting U's ability to create meaningful connections with customers. The fast-paced transitions in the video create a sense of urgency, emphasizing how U can help brands keep up with today's fast-paced digital environment.

7. ENEL 2D Animated Explainer Video

ENEL Green Power helps explain the currency of the renewable energy market. This video is designed to explain how Renewable Energy Certificates, or RECs, work.

Video Design - The animated video uses bright colors and simple, modern graphics to illustrate the renewable energy sources. The visual design is engaging and easy to understand. With the clean design style, it's a good 2D Animated Brand Video. It includes clean animation and visual elements.

This simple design style helps communicate the objective of the video clearly and effectively. The video's narrative and graphics guide the viewer through the process. The video uses a relaxed and informative tone, making it easy to understand and engaging to watch. It uses a style of animation that is not too fast, not too slow, perfect for an explainer video. The simple design and the animation speed work well together to help the viewer grasp the concept of renewable energy certificates.

8. Dun & Bradstreet

Dun & Bradstreet master data solutions are designed to help organizations grow by eliminating data chaos. This video is designed to highlight the benefits of using Dun & Bradstreet solutions.

Video Design - This is an 2D Animated Brand Video, featuring a clean and modern visual style. The graphics are simple yet effective, using a combination of lines, circles, and basic shapes to represent data and its impact on organizations. The video uses a vibrant color palette with a mix of green and blue tones, creating a feeling of growth and progress. The animation is smooth and engaging, which helps keep the viewers attention focused on the message.

The video visually communicates the need for efficient data management by illustrating how data is constantly evolving. The video depicts data as a bustling city with its various elements as individual buildings that keep growing. As the city grows, it becomes increasingly difficult to manage the data without proper organization and structure. The animated visual style emphasizes the importance of utilizing Dun & Bradstreet solutions to ensure a consolidated view of data. The video has a professional tone and provides a clear understanding of the value proposition of Dun & Bradstreet master data solutions. The video visual style makes it an excellent example of a concise and effective 2D Animated Brand Video.

9. CEVA

CEVA is an e-commerce and omnichannel logistics solution company. The video is designed to introduce the viewer to the solution by showing how the platform can connect businesses with the right tech talent.

Video Design - The video is an Animated Brand Intro Video, with simplified graphics, clean visuals, and a modern design aesthetic. The animation is engaging and clear, allowing for the content to be easily understood by the viewer.

The video uses a minimalist design with a focus on clean lines, simple graphics, and a muted color palette. The video uses a stylized cityscape as a backdrop for the narrative, and animated line drawings to connect the various concepts in the video. The overall tone of the video is professional, efficient, and approachable. CEVA clearly defines the core value proposition of its platform in a straightforward and concise way. This animation style clearly communicates CEVA's ability to make the process of hiring talent for e-commerce businesses easier and more effective.

10. Housing Europe

Housing Europe is a campaign promoting affordable housing for more people. The video is designed to highlight the challenges of finding affordable housing.

Video Design - This Animated Brand Intro Video uses a combination of graphic elements, a clear font, and colors to convey the campaign's message. It employs a simple and clean visual style, focusing on using clear, bold text and well-defined icons.

The video uses a minimalist approach to communicate the importance of affordable housing by employing a calm and neutral tone. The simple visual style focuses attention on the message of the video and highlights the housing challenge. The animation style is clear and easy to understand. The visual design of the video drives the video goal of promoting affordable housing by focusing on the campaign's message. This results in a simple, easy to understand video that effectively communicates the campaign's message.

11. Tyson Minimal 2D Brand Video

This 2D Animated Brand Video excels at showcasing Tyson Food's commitment to water stewardship. The animation is clean, modern, and visually engaging. It effectively communicates Tyson's initiative by presenting data, strategies, and community engagement through simple visuals and motion graphics.

The clear explanations and concise presentation leave a lasting impression, subtly highlighting Tyson's dedication to water security for future generations. This approach seamlessly connects with stakeholders and everyday consumers, enhancing brand awareness and trust.

12. FinGo 2D Animated Promotional Video

FinGo is a next generation identity authentication solution. The video is designed to introduce this product and highlight the ease of use and accessibility of this product.

Video Design - This 2D Animated Brand Video utilizes a bright color palette with a mix of flat and cartoon style elements. It utilizes a red ribbon to connect all the scenes in the video. This simple animation style clearly communicates the benefits of the product, and makes the video easy to understand.

The animation style of the video and the narrative of the video effectively communicate the product goal of removing reliance on cards, documents or devices for identity authentication. The video is designed to be engaging and uplifting by utilizing vivid colors and simple graphics, emphasizing the ease of using FinGo.

13. Calendly

Calendly is a platform that simplifies scheduling for individuals and businesses. The video showcases the rebranding efforts, which include a new look and feel.

Video Design - This 2D Animated Brand Video uses vibrant colors, modern font styles, and intricate shapes to create a visual narrative that reflects the new brand. The video highlights the use of cutting edge AI technology, creating a sense of excitement and energy, communicating the transformative nature of the rebranding and the potential of its new scheduling solutions.

This positive tone, combined with the focus on the ease of use and efficiency offered by the platform, effectively engages its target audience.

14. Acuity

Acuity helps clients transform and grow, empowering them to do more with less. The video highlights the challenges businesses face today, and how Acuity can help them adapt and succeed.

Video Design - The 2D Animated Brand Video uses vibrant colors and simple line art graphics to engage the audience. The clean and modern design style is consistent throughout the video, effectively capturing the brand's ethos of clarity and innovation.

The video's clean and minimal style, using simple line art and graphic illustrations, creates a sophisticated and engaging feel. The consistent use of vibrant colors, such as turquoise, blue, and orange, highlights the brand's energy and optimism. The overall tone of the video is confident and positive, reflecting the commitment to helping clients succeed in a changing world. The visual design successfully communicates the message that Acuity provides a clear path forward for businesses facing new challenges.

15. Litum 2D Corporate Animation Video

In a world brimming with information, Litum's 2D Animated Brand Video cuts through the noise with a vibrant, concise narrative. The animation showcases the journey from their inception in 2004, using the visual metaphor of a burgeoning plant, to their current status as a trusted partner for Fortune 500 companies. The video's charm lies in its simplicity.

The clean, modern aesthetic, combined with engaging motion graphics, effortlessly explains Litum's location tracking solutions and their tangible benefits. Viewers are drawn in by the uplifting music and sleek UI showcases. It’s a testament to the power of clear communication, inspiring others to embrace the potential of animated storytelling.

16. BDO

BDO wants to create a more innovative, sustainable, and diverse firm. This video is designed to introduce PossiblitiesX, an initiative that defines their vision for moving forward.

Video Design - The video uses a bold, modern Animated Video style to convey the message of BDO's new initiative. The animation is abstract, showing a series of visually interesting scenes that are evocative of the ideas presented in the text. For example, the use of a galaxy of stars, eye, flowing liquid, northern lights and a gymnast in motion, help create a dynamic and engaging video that highlights the themes of discovery, innovation, and ambition.

The visual style perfectly communicates the ambition and forward-looking nature of PossiblitiesX, emphasizing the firm's goal of creating a better future. The video uses a modern and energetic tone, conveying excitement and anticipation for the opportunities that lie ahead. This upbeat tone aligns with the firm's vision of achieving a more sustainable, diverse, and innovative future.

17. World Microbe Forum

World Microbe Forum is a global event bringing together microbiologists to discuss groundbreaking research. The video is designed to entice viewers to register for the event and learn more about the challenges facing humanity.

Video Design - The video employs a clean and modern style featuring simple, bold graphics, and vibrant colors. It is an Animated Brand Credibility Video, showcasing the event's significance and the crucial role of microbiology. The use of minimalist animation and a clean background highlights the importance of knowledge sharing and collaboration.

The video's visual style effectively communicates the objective of the forum. It emphasizes the global reach of the event through the depiction of various cities and individuals from different backgrounds. The video's tone is positive and optimistic, conveying a sense of urgency and hope in addressing crucial challenges. The animated visuals drive the video's goal of encouraging viewers to register and explore the opportunities for scientific collaboration and progress.

18. Firebase

Firebase is a platform used to build and scale apps for mobile and web. This video is designed to communicate appreciation to the Firebase developer community.

Video Design - The video utilizes a vibrant color scheme consisting of blues and oranges with a variety of graphics and icons. The bright color palette is reminiscent of a modern, playful design, and the use of flat, vectorized graphics creates a sense of accessibility and simplicity. The design is visually engaging and effectively highlights Firebase's commitment to building a user-friendly platform. This video functions as an 2D Animated Brand Video, demonstrating that Firebase is a dynamic and innovative company dedicated to helping developers.

The video's visual style clearly communicates the company's appreciation for its developer community. The cheerful, inviting tone is reflected in the graphics and animation. This style effectively drives the video's objective, which is to show appreciation for developers and encourage them to continue building apps with Firebase. The warm color palette and simple design elements convey a sense of trust and partnership, highlighting Firebase's commitment to supporting developers in their journey.

19. CSL

CSL is a global specialty biotherapeutics company that develops and delivers innovative biotherapies that save lives, and help people with life-threatening medical conditions live full lives. The video is designed to showcase CSL's history, dedication to innovation, and commitment to improving the quality of life for people worldwide.

Video Design - The 2D Animated Brand Video uses a clean, minimalist design with bold colors and simple graphics. The timeline format highlights key milestones in CSL's history. Each milestone is visually distinct with a clear text description. The use of a simple, yet eye-catching design helps to communicate CSL's focus on innovation and progress.

The clean, professional visual style of the video creates a positive, confident tone that effectively communicates CSL's commitment to delivering life-saving biotherapies. The use of visuals and text reinforces the brand's message of innovation, progress, and impact. The video emphasizes the company's global reach and commitment to improving the quality of life for people worldwide.

20. Avast

Avast is a cybersecurity company that provides protection for internet users around the globe. The video showcases the impact of Avast's global reach and how it works to protect a large portion of the internet population.

Video Design - The video utilizes a minimalist design style, featuring simple line drawings and a vibrant color palette. Multiple small graphics, such as people and their devices, are used to show how the technology connects users and safeguards their digital lives. 2D Animated Brand Video effectively utilizes the concept of connectedness to convey the broad impact of the product.

The animated style gives the viewer a sense of warmth and optimism. The bright and colorful imagery highlights the global reach and emphasizes the company's commitment to creating a digital world that works for everyone. The simple yet engaging design highlights the importance of online safety and security and successfully communicates the value of the products.

21. Comarch 2D Animated Promo Video

Comarch is a telecommunications company that provides services to telcos, helping them optimize their energy consumption to reduce their carbon footprint. This video is designed to highlight the importance of automated network management and its ability to make networks sustainable without compromising network performance or quality.

Video Design - This 2D Animated Brand Video features a stylized 3D character, clean lines, and a vibrant color palette. Animated elements such as the globe, satellites, and network connections create visual interest and enhance the video's theme. The character's movements are engaging and draw the viewer's attention to the crucial points of the video. The overall aesthetic is modern and sophisticated, representing the company's dedication to innovation and sustainable solutions.

Comarch's video effectively utilizes animation to highlight the company's approach to sustainable telecommunications. The visuals are striking and communicate the message clearly, fostering a sense of confidence in the company's commitment to responsible energy management and a sustainable future for the network. The video's design reinforces the company's focus on advanced technological solutions while promoting its dedication to environmental responsibility.

22. WalkMe Animated 2D Brand Video - Inspire digital adoption implicitly

WalkMe's 2D animated brand video takes a futuristic approach, capturing the essence of digital adoption. A striking feature is the symbolism of hands, representing both the struggle and promise of technology. They form a pinky swear, hold a glowing globe, and even direct the flow of information, emphasizing how humans should guide the technology, and not other way around.

The video masterfully weaves together sleek 2D animations, a pulsing electronic soundtrack, and powerful messaging. WalkMe’s core message is to empower users to make technology work for them and this comes alive in every frame. This video serves as an inspiration for any company looking to create a compelling brand narrative.

23. MCL

This is a fantastic example of a 2D Animated Brand Video. It's simple, yet effective, and uses bright colors and simple shapes to create a visually appealing and engaging experience. The animation features cute and friendly characters, which perfectly reflects the fresh and friendly atmosphere of the restaurant.

Video Design - The animation style is a great way to highlight the care and attention to detail that goes into each dish. It draws attention to the quality and care that goes into every meal, visually emphasizing the dedication to making food from scratch.

This video is a great example of how animation can be used to tell a brand story. It's a fun and engaging way to connect with viewers and showcase the unique aspects of the restaurant.

24. COTI

COTI is a payment transaction network that combines the best aspects of traditional payments and digital currencies. The goal is to revolutionize the payment system.

Video Design - The video uses a bright color palette, clean lines, and geometric shapes. It employs a 2D Animated Brand Video style with simple yet engaging illustrations, evoking a modern and futuristic aesthetic. The graphic design is minimalist, focused on creating clear visuals that convey the core ideas of the payment system. The animation is smooth, creating a sense of movement and excitement about COTI's potential.

The visual style effectively communicates the concept of a new, secure, and reliable payment system. It utilizes imagery of traditional banks alongside the use of modern technology to portray the convergence of the traditional and digital worlds. The video's tone is both informative and optimistic, leaving the audience with a positive impression of COTI and its potential to create a more efficient payment future.

25. Advanta

Advanta helps organizations achieve their transformation goals. This video is designed to highlight the organization's expertise and ability to help businesses embrace the possibilities of an ever changing world.

Video Design - The video uses a Animated Product Video style with a minimalist graphic design. Black and white graphics are used with simple animations and minimal use of color. Text appears in a bold font, emphasizing key phrases and visually driving the content forward.

The visual style of the video complements the company's message about transformation and innovation. The graphics used are clean and straightforward, which is a good fit for the company's target audience. The minimalist design and focus on key phrases convey a sense of clarity and purpose, communicating a strong message. The overall tone of the video is positive and upbeat, reflecting the company's confidence in its ability to help businesses succeed.

26. FGV

FGV is a global leader in the agriculture industry. The video is designed to introduce the brand's operations to a broad audience, emphasizing the company's role as a key player in the palm oil industry.

Video Design -
The Animated Brand Introduction Video utilizes flat, bold graphics with a minimalist color palette, creating a clean and modern aesthetic. Simple animations of a growing plant, lightbulbs, and a tractor traversing palm oil fields convey the company's global reach and core business. These visual elements are further enhanced by a fast-paced, dynamic soundtrack that heightens the energy and excitement of the narrative.

The use of bright, primary colors, such as yellow and green, coupled with the minimalistic design, adds a playful touch while still maintaining a professional feel, thereby successfully attracting both corporate and consumer audiences. The use of animation allows for complex ideas to be visualized in an easily digestible format, promoting engagement with the viewer by presenting a visually compelling representation of the company's mission and its impact on the world. The video tone is energetic and optimistic, mirroring the company's commitment to growth and sustainability.

27. GE

GE is a world energy leader providing equipment, solutions and services for the energy value chain. The video is designed to highlight the importance of clean energy solutions, like renewable energy supported by gas power, for a more decarbonized energy future.

Video Design - The video uses a 2D Animated Brand Video style, with bright, colorful graphics and engaging animations. These elements showcase the company's commitment to innovating and providing solutions for a cleaner energy future. The combination of colorful backgrounds, animated visuals, and bold font styles effectively communicates the company's message to a broad audience.

The video's fast-paced style and focus on climate change and carbon emissions effectively drives the message about the importance of the company's solutions. It uses a positive tone to emphasize the company's commitment to a cleaner energy future and encourages viewers to learn more about its innovative solutions. The video's fast-paced narrative and colorful visual style effectively engage viewers and encourage them to explore the company's website and learn more about its solutions for a cleaner energy future.

28. Mavenir 2D Animated Brand Video - Showcase technological prowess implicitly

This 2D animated brand video for Mavenir masterfully leverages dynamic 3D elements and motion graphics to highlight its innovative 5G solutions. The fast-paced visuals, synchronized with futuristic music, showcase the company's global presence and technological expertise, captivating viewers from the start.

Mavenir’s video effectively communicates its key messages, emphasizing its position as a leading industry disruptor. With bold data visualizations and impressive stats, including over 500 patents and 250+ customers, Mavenir establishes trust and expertise in a competitive landscape. This approach makes the video a valuable blueprint for any company aiming to showcase complex technology in an engaging and accessible way.

29. Boyd

Boyd is a company that provides sustainable engineered material and thermal solutions. The video is designed to introduce Boyd and showcase their history and expertise.

Video Design - The video uses a compelling mix of animation and real-world footage, demonstrating a range of Boyd's capabilities. High-quality graphics display a futuristic style with bright color and sleek lines. This makes the video highly engaging and appealing to a wide audience. The use of abstract animations with a modern design theme makes this a great 2D Animated Brand Video.

The video emphasizes the impact of Boyd's innovation through the use of visuals that highlight the company's commitment to sustainability. By illustrating Boyd's capabilities in such a forward-thinking manner, the video conveys a tone of confident innovation and encourages viewers to consider Boyd for their future endeavors. The visuals highlight Boyd's ability to take ideas from the drawing board to real-world solutions, with a focus on high-quality performance, safety, and reliability. The video is designed to engage a wide audience and make a lasting impression.

30. PerkinElmer

PerkinElmer is a scientific company that has been constantly pushing the boundaries of science. This 2D Animated Brand Video is designed to highlight this aspect of their brand. Black and white images of employees and technology from the past set the tone, modern color graphics showcase advancements.

Video Design - Animated graphics show the company's focus on scientific outcomes, making it an engaging way to depict their complex work. This visual style beautifully communicates the message of their 85 year history, along with their futuristic aspirations.

The video's narrative highlights their unwavering commitment to innovation, while still acknowledging their past and the people who have shaped the company. This creates a sense of trust and credibility with the viewer.

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How to plan and optimize 2D Animated Brand Videos?

Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids leveraged this for a healthcare client. We used vibrant visuals and clear narratives in their 2D animated brand video to explain complex medical procedures, resulting in increased patient understanding and comfort.

Actionable: Simplify complex information through engaging visuals.

Targeted Engagement: "Marketing is telling your story to the right people at the right time." - Dan Zarrella. Advids used this approach for an e-commerce client. We created a series of short, targeted 2D animated brand videos for different segments of their audience, boosting click-through rates by 15%.

Actionable: Tailor video content to specific audience segments.

Creative Collaboration: "If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a great team, they will make it work." - Ed Catmull. Advids fosters a collaborative environment. For a gaming client, our team of animators, writers, and marketers worked closely together to create a captivating 2D animated brand video that increased pre-orders by 30%.

Actionable: Foster open communication and collaboration within teams.

Authentic Connection: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Bernadette Jiwa. Advids embraced this philosophy for a non-profit client. We created a 2D animated brand video that shared powerful stories of impact, resulting in a 25% increase in donations.

Actionable: Connect with audiences through authentic and relatable stories.

Strategic Clarity: "Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different." - Roger L. Martin. Advids applied this to a food and beverage client. We developed a clear video marketing strategy focused on highlighting the unique taste and quality of their product, leading to a 10% increase in sales.

Actionable: Define a clear video marketing strategy aligned with business goals.

Why Advids for 2D Animated Brand Video?

At Advids, we specialize in crafting high-quality, original 2D Animated Brand Videos that elevate your brand and drive business growth. We combine creative storytelling, cutting-edge technology, and over a decade of experience to deliver exceptional results. From concept to completion, we collaborate closely with you to ensure your vision is brought to life through compelling and effective animation.

Experience the Advids Advantage:

Trusted by Industry Giants: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to create impactful 2D animated brand videos.
12+ Years of Proven Excellence: With over 3400 clients served and 350+ successful 2D animated brand video projects completed, we have a deep understanding of what resonates with audiences.
Client Satisfaction is Our Priority: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction.

Transforming Your Vision into Reality:

Collaborative Approach: We work closely with you throughout the entire process, ensuring your vision is at the heart of every decision.
Customized 2D Animated Brand Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other 2D animated content.
Strategic Communication: We prioritize clear and open communication to fully understand your brand, target audience, and objectives.

The Power of Storytelling Through Animation:

Captivating Narratives: Our talented team of animators and storytellers craft engaging narratives that resonate with your audience and drive action.
Cutting-Edge 2D Animation Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.


Ready to unlock the potential of 2D Animated Brand Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Crafting Captivating Brand Videos

Crafting a captivating 2D Animated Brand Video requires a strategic blend of creativity and marketing acumen. It's about weaving a narrative that resonates with your audience while effectively communicating your brand message.

• Start by deeply understanding your target audience.
• Who are they?
• What are their interests, pain points, and aspirations?
• For example, if you're targeting young adults, your video's style and tone should differ significantly from one aimed at senior citizens.

• Clarity is key.
• What are the core takeaways you want viewers to remember?
• Your message should be concise and directly address the audience's needs or desires.
• For instance, if you're promoting a productivity app, your message might focus on how it saves users time and reduces stress.

• A compelling narrative is the backbone of your video.
• How can you Craft a Story that is both engaging and informative?
• Consider using classic Storytelling structures, like the hero's journey, to create a relatable and memorable experience.

• Your video's visual style should be a natural extension of your brand identity.
• What colors, fonts, and animation styles best represent your brand personality?
• A tech company might opt for a sleek, minimalist aesthetic, while a children's brand might embrace vibrant colors and playful characters.

By seamlessly integrating these elements, you can create a 2D Animated Brand Video that is both immersive and memorable, leaving a lasting impression on your viewers.

Animated Storytelling for Product Launches

2D Animated brand videos are powerful tools for amplifying your brand storytelling. They allow you to transform your narrative from static text into dynamic visuals that captivate and engage your audience.

Visualizing Your Story:

Animation breathes life into your brand story. Instead of simply telling your audience about your company's history or mission, you can show them through vibrant visuals and relatable characters. Imagine a company founded on sustainable practices showcasing their journey through an animated forest growing over time.

Emotional Engagement:

Animation allows you to evoke emotions in a way that text alone cannot. Through character expressions, music, and color palettes, you can create a deeper connection with your audience. A heartwarming story about a small business overcoming challenges can resonate deeply with viewers, fostering empathy and brand loyalty.

Creating a Memorable Experience:

Animated videos are inherently more memorable than static content. The combination of visuals, sound, and movement creates a multi-sensory experience that sticks with viewers long after they've finished watching. A quirky animation showcasing a product's unique features can be far more memorable than a traditional product demonstration.

By leveraging the power of 2D animation, you can elevate your brand storytelling, leaving a lasting impact on your target audience and forging a stronger connection with your brand.

Animated Videos: Your Product Launch Toolkit

These videos simplify complex concepts, making them easily digestible for your audience. They're ideal for explaining a new product, service, or process. For example, a software company could use an Explainer Video to demonstrate how their platform works and its key benefits.

Product Demo Videos:

Showcase your product's features and benefits in an engaging and informative way. Instead of static images or text descriptions, you can use animation to bring your product to life and demonstrate its functionality. Imagine a new smartphone's features being highlighted through dynamic animations and transitions.

Brand Story Videos:

Delve into your brand's history, values, and mission, forging a deeper connection with viewers. Share your origin story, highlight your company culture, or showcase your commitment to social responsibility. A craft brewery could use animation to tell the story of their founders' passion for brewing and their commitment to using local ingredients.

Testimonial Videos:

Feature satisfied customers sharing their positive experiences, Building Trust and credibility. Instead of simply reading text testimonials, you can use animation to create visually Engaging Stories that showcase the impact of your product or service on real people.

By carefully selecting the right type of 2D Animated Brand Video, you can effectively achieve your specific marketing goals and resonate with your target audience.

Maximize Your Launch Video's Impact

Optimizing your 2D Animated Brand Video for various platforms is essential for maximizing its reach and impact. Each platform has its own unique characteristics and audience behavior, so a one-size-fits-all approach won't be effective.

• Consider the platform's unique characteristics and audience behavior. For social media, prioritize short, Attention-Grabbing Videos with captions for sound-off viewing. On YouTube, longer-form content with detailed descriptions and relevant keywords can perform well.

• Optimize video length according to platform best practices. For example, Instagram Reels are limited to 60 seconds, while YouTube videos can be much longer. Tailor your video's length to the platform's audience and their attention spans.

• Use relevant keywords and hashtags to improve searchability. When people are searching for content on a platform, you want your video to show up in the results. Research relevant keywords and hashtags and incorporate them into your video's title, description, and tags.

• Create eye-catching thumbnails that entice viewers to click. Your thumbnail is the first impression viewers will have of your video, so make it count. Use bright colors, clear visuals, and compelling text to grab their attention.

• Add subtitles or captions for accessibility and sound-off viewing. Many people watch videos on their mobile devices with the sound off, so subtitles and captions are essential for ensuring that your message is still conveyed.

By tailoring your video to each platform's specifications, you can ensure that it reaches the right audience in the most effective way possible.

Connecting with Your Audience Through Animation

Creating a 2D Animated Brand Video that truly resonates with your target audience requires a deep understanding of their preferences, motivations, and pain points.

• Begin by conducting thorough audience research.
• What are their demographics, interests, and online behavior?
• What platforms do they frequent?
• What language do they use?
• Understanding your audience is the foundation for creating a video that speaks to them directly.

• Use visuals and language that your target audience will find familiar and engaging.
• If you're targeting millennials, you might use a more casual and humorous tone, while a video aimed at professionals might require a more formal and sophisticated approach.

• Craft a narrative that speaks directly to your audience's challenges and provides solutions that resonate with them.
• For example, if you're targeting busy parents, your video might focus on how your product or service can simplify their lives and save them time.

• Consider incorporating your audience's language, humor, and cultural references to create a sense of familiarity and connection.
• This demonstrates that you understand their unique perspective and values.

By stepping into your audience's shoes and understanding their world, you can create a 2D Animated Brand Video that truly speaks to them, fostering engagement and building a stronger connection with your brand.

Crafting Compelling Animated Video Scripts

Clarity and Conciseness:

• Your script should communicate your message in a clear, concise, and easily understandable manner.
• Avoid jargon or overly technical language.
• Every sentence should serve a purpose and contribute to the overall narrative.

• A strong narrative is essential for capturing and maintaining viewer interest.
• Consider using a classic storytelling structure, like a problem-solution format, to guide the viewer through the video and keep them engaged.

• Your script should include a clear and compelling call to action, guiding viewers towards a desired action.
• Do you want them to visit your website, sign up for a newsletter, or make a purchase? Make it clear and easy for them to take the next step.

• The script should be written with your target audience in mind.
• Use language and address pain points that resonate with them.
• For example, a script for a video game aimed at teenagers will differ significantly from one for a financial services company targeting retirees.

• Your script should incorporate Visual Storytelling elements, outlining key visuals and animation cues that will bring your story to life.
• Describe the scenes, character actions, and transitions that will visually convey your message.

A well-crafted script ensures that your 2D Animated Brand Video is both engaging and effective in achieving its marketing objectives.

Unlocking Your Video's True Potential

Measuring the effectiveness of your 2D Animated Brand Video is crucial for understanding its impact and making data-driven decisions for future campaigns.

• Video Views: Track how many people are watching your video.
• Engagement Rates: Analyze likes, shares, and comments to understand how engaged viewers are.
• Audience Retention: Determine how much of the video viewers are actually watching.

• Analyze website traffic and Lead Generation attributable to your video.
• Track how many viewers click through to your website after watching the video.

• Monitor Social Media Mentions and sentiment related to your video.
• Understand how people are talking about your video on social media.

• Conduct surveys or focus groups to gather qualitative feedback on the video's effectiveness.
• Ask viewers specific questions about their experience with the video, such as what they liked or disliked, what they learned, and whether they would recommend it to others.

• Track sales conversions and ROI to determine whether the video is contributing to your business goals.

By consistently tracking and analyzing these metrics, you can gain valuable insights into your video's performance and optimize future campaigns for maximum impact.

Crafting Captivating Visuals

Designing a visually appealing 2D Animated Brand Video is crucial for capturing attention, conveying your message effectively, and leaving a lasting impression on viewers.

• Color Palette:

  • Choose a color palette that aligns with your brand identity and evokes the desired emotions.
  • Colors have a powerful psychological impact, so choose colors that are consistent with your brand's personality and the message you want to convey.
• Typography:

  • Select typography that is legible, visually appealing, and complements your brand's style.
  • Your font choices should be consistent with your brand's overall aesthetic and easy to read on screen.
• Visual Hierarchy:

  • Establish a clear visual hierarchy, guiding viewers' eyes to the most important elements.
  • Use size, color, and animation to draw attention to key information and ensure that viewers are focusing on the right things.
• Animation Style:

  • Determine an Animation Style that aligns with your brand personality and message.
  • Do you want a playful and whimsical style or a sleek and sophisticated one?
  • Your animation style should be consistent with your brand's overall aesthetic and the tone of your video.
• Character Design:

  • Develop memorable character designs that resonate with your target audience and embody your brand values.
  • If your video features characters, they should be well-designed and relatable.
  • Their appearance, personality, and actions should all contribute to the overall message of your video.

A well-designed 2D Animated Brand Video should be visually engaging, aesthetically pleasing, and effectively communicate your brand message.

Boosting Sales with Animated Videos

2D Animated Brand Videos can be powerful tools for driving conversions and boosting sales by effectively communicating your product or service's Value Proposition and compelling viewers to take action.

• Use animation to Showcase Your Product or service's key features and benefits in a clear and concise manner. Instead of simply telling viewers about your product, show them how it works and why it's valuable.

• Demonstrate how your offering solves specific customer pain points and improves their lives. Connect with your audience on an emotional level by showing them how your product or service can make their lives easier, better, or more enjoyable.

• Incorporate customer Testimonials or case studies to Build Trust and credibility. Hearing from real people who have benefited from your product or service can be very persuasive.

• Include a strong call to action, clearly outlining the desired action viewers should take. Do you want them to visit your website, request a demo, or make a purchase? Make it clear and easy for them to take the next step.

• Track conversion rates and ROI to measure the video's effectiveness in driving sales. Use analytics tools to track how many viewers are taking the desired action after watching your video. This data will help you determine whether your video is achieving its goals and identify areas for improvement.

By strategically crafting your 2D Animated Brand Video to address customer needs, showcase value, and encourage action, you can effectively utilize it as a powerful sales and conversion optimization tool.

Navigating 2D Animation Production

• Establishing a realistic budget and timeline is crucial. Animation can be time-consuming and resource-intensive, so it's important to have a clear understanding of the costs involved and the time it will take to complete the project.

Finding Skilled Professionals:

• Finding skilled and experienced animators, scriptwriters, and Voiceover artists is essential for a high-quality production. Take the time to research and vet potential partners to ensure they have the expertise and experience necessary to bring your vision to life.

Brand Consistency:

• Maintaining Brand Consistency throughout the video is crucial. Ensure that the animation style, messaging, and tone align with your brand guidelines. This will help to create a cohesive and professional brand experience for your viewers.

Measuring ROI:

• Measuring the return on investment (ROI) of your video can be challenging. It requires careful tracking and analysis of key metrics, such as website traffic, lead generation, and sales conversions. Establish clear goals for your video upfront and track the relevant metrics to determine whether it is achieving its objectives.

By acknowledging these challenges and implementing strategies to overcome them, you can ensure a smooth and successful 2D Animated Brand Video Production process.

Case Study: Nike's Collaboration with Wieden+Kennedy for "Just Do It" Campaign

Objective: Nike, the sportswear giant, aimed to revitalize its brand image and inspire a new generation of athletes with a powerful marketing campaign.

Strategy: Nike partnered with the creative agency Wieden+Kennedy to develop the iconic Just Do It campaign. This involved:

• Creating a memorable tagline: The Just Do It tagline became synonymous with Nike's brand philosophy, encouraging individuals to overcome challenges and pursue their goals.
• Developing impactful visuals: The campaign featured powerful imagery and storytelling, showcasing athletes from diverse backgrounds and inspiring viewers to embrace their athletic potential.
• Utilizing a multi-platform approach: The campaign was launched across various channels, including television, print, and digital media, reaching a wide audience.

Results: The Just Do It campaign was a resounding success, achieving:

• Increased brand awareness: The campaign significantly boosted Nike's brand recognition and solidified its position as a leading sportswear brand.
• Enhanced brand image: The campaign's message of empowerment and perseverance resonated with consumers, creating a positive association with the Nike brand.
• Increased sales: The campaign contributed to a significant increase in Nike's sales, solidifying its dominance in the sportswear market.

Key Takeaways: Nike's collaboration with Wieden+Kennedy highlights the importance of partnering with creative agencies to develop impactful marketing campaigns. By leveraging the expertise of creative professionals, brands can create memorable and effective campaigns that resonate with their target audience.

Case Study: Spotify's Long-Term Video Content Strategy for User Growth

Objective: Spotify, the leading music streaming platform, sought to expand its user base and foster deeper engagement among existing listeners.

Strategy: Spotify developed a comprehensive video content strategy focused on creating engaging and personalized experiences for its users.

• Content Pillars: Defined key content pillars, including music discovery, artist interviews, playlists, and behind-the-scenes content, to cater to diverse user interests.
• Content Distribution: Leveraged a multi-channel approach, distributing video content across its own platform, YouTube, social media, and partner websites.
• User Engagement: Implemented interactive features like polls, quizzes, and live Q&A sessions to encourage user participation and feedback.
• Data-Driven Optimization: Continuously monitored video performance metrics, such as viewership, engagement, and conversion rates, to refine content strategy and optimize distribution channels.

Results: Spotify's video content strategy has been instrumental in driving user growth and engagement.

• User Growth: The platform witnessed a significant increase in new user sign-ups, particularly among younger demographics.
• Engagement: Average listening time per user increased by 15%, indicating a deeper connection with the platform's content.

Key Takeaways: Spotify's success highlights the importance of a long-term video content strategy that prioritizes user engagement and personalization. By consistently creating high-quality content and leveraging data insights, they have fostered a loyal and engaged user base.

Case Study: Nike's Collaboration with Wieden+Kennedyfor "Just Do It"Campaign

Objective: Nike, the global sportswear giant, aimed to revitalize its iconic Just Do It campaign and inspire a new generation of athletes.

Strategy: Nike partnered with the renowned creative agency Wieden+Kennedy to develop a multi-platform campaign featuring a diverse cast of athletes and everyday individuals.

• Creative Concept: The campaign focused on celebrating the power of human potential and encouraging people to overcome their limitations.
• Video Production: Wieden+Kennedy produced a series of powerful and inspiring video ads featuring athletes like Serena Williams, Colin Kaepernick, and LeBron James.
• Distribution: The campaign was distributed across various channels, including television, social media, and digital platforms.
• Brand Storytelling: The videos emphasized the emotional connection between athletes and their pursuit of greatness, resonating with audiences on a deeper level.

Results: The Just Do It campaign achieved widespread success, generating significant buzz and driving brand engagement.

• Social Media Engagement: The campaign garnered millions of views and shares across social media platforms.
• Brand Sentiment: Nike experienced a positive shift in brand sentiment, with consumers associating the brand with empowerment and inspiration.

Key Takeaways: Nike's collaboration with Wieden+Kennedy demonstrates the power of partnering with creative agencies to develop impactful video campaigns. By leveraging their expertise in storytelling and production, they created a campaign that resonated with audiences and strengthened the brand's connection with its consumers.

How 2D animated brand video examples are curated?

We dove deep into 2D animated brand videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D animated brand videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Emotional Resonance Examining the video's ability to evoke emotion and connect with the target audience.
7.Brand Storytelling Determining how effectively the video tells the brand's story and conveys its values.
8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D animated brand video examples 2024, n=13500 videos within duration <3 minutes, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.