Imagine your brand's message, not just heard, but truly felt. What if you could instantly create a powerful emotional connection with your customers? I am sharing today, in this article, what we've discovered about the transformative power of 2D animated brand videos. We've seen firsthand how these videos can elevate your brand's story, turning complex ideas into easily digestible, engaging narratives. Our research shows that this approach is not just visually appealing, but also incredibly effective in driving results.
And that's just the beginning. Let's explore 30 powerful examples that demonstrate the impact of 2D animation, backed by compelling data to prove its effectiveness.
YouTube statistics show the ideal video length is 7 to 15 minutes.
18% of all videos created in 2023 were customer testimonials.
Nearly 78% of businesses are eager to make more videos in 2024, while 21% are fine with keeping things steady from last year.
These stats reveal a growing demand for video content, particularly those that resonate with audiences on a personal level, like testimonials. 2D animation offers a compelling way to bring these stories to life, capturing attention and driving engagement. In this article, we're highlighting 30 Powerful 2D Animated Brand Video examples that immediately captivated us and inspired our curiosity
In this animated brand video, we explore the evolution of payments, from horse-drawn chariots to the sleek efficiency of the Capital One debit card. We see how clunky cash and coin purses are a thing of the past, replaced by the streamlined convenience of a tap-and-go world. We love how the video showcases the card's security features and worldwide acceptance, making it the ultimate payment solution for the modern consumer.
The animation style is fresh, contemporary, and instantly engaging, with bold colors and dynamic transitions. The clear, concise message emphasizes the debit cards benefits, while the subtle humor adds an extra layer of appeal. It perfectly captures the spirit of progress and innovation, making it a stellar example of effective and inspiring video marketing.
We adore the punchy, dynamic energy of this animated brand video for Quantiphi. From the friendly Hi There! greeting to the mesmerizing 3D cube finale, the visual storytelling is top-notch. We love how it effortlessly showcases Quantiphi's key competencies and global reach.
The smart use of icons, coupled with the energetic music, makes complex technical information easily digestible. This video leaves us wanting to learn more about how Quantiphi's AWS expertise can transform businesses.
What We Can Learn
Infuse your brand's personality into every visual choice.
In this captivating 2D Animated Brand Video, a story of innovation unfolds, transporting viewers from the depths of space to the heart of our planet. The animation begins within a futuristic spaceship, where astronauts gracefully interact with glowing panels, a testament to the brand's dedication to cutting-edge technology. A beam of light, a tangible representation of this groundbreaking innovation, travels from the stars to Earth, illuminating villages and fostering life.
The video's visual language is both striking and soothing, with a vibrant palette of purples, blues, and greens creating an atmosphere of hope and possibility. The ambient electronic music further enhances the experience, immersing viewers in a world of technological marvel. This concise yet impactful video perfectly encapsulates the brand's vision for a globally connected and sustainable future, making it an exemplary model of innovative storytelling.
What We Can Learn
Craft a narrative arc that emotionally connects with your audience, driving them to learn more.
EQT is a global investment firm that invests in various industries, including agriculture and fishery, food processing, industry, oil, gas, and mining. This video is designed to introduce the business and operations of EQT to potential employees, portfolio companies, other business partners, or public shareholders.
Video Design - This 2D Animated Brand Video uses vibrant colors with animated graphics that are simple and easy to understand. The video utilizes an isometric style, and the visuals are simple. A circular frame encloses the visuals, which are all simple and easy to understand.
The simple visual design of the video successfully communicates the objective of the video, which is to introduce EQT to its potential stakeholders. The use of animation adds an element of dynamism and visual interest to the video. The overall tone is professional and engaging, while staying factual and informative.
In this dynamic 2D animated brand video, we are captivated by Aqua Securitys powerful message of freedom in the cloud-native era. The vibrant visuals, featuring a futuristic workspace and pulsing neon graphics, perfectly encapsulate the fast-paced nature of modern development. We love how the infinity loop seamlessly represents the continuous cycle of innovation, while the expanding geometric shapes symbolize unlimited potential.
Aqua Security emphasizes the importance of security keeping up with DevOps. The video effectively communicates the need for solutions that empower businesses to transform, accelerate, run anywhere, and scale with confidence. This video is a stunning example of how to convey complex ideas with impactful visuals and a clear, concise message.
What We Can Learn
Clear visuals explain complex ideas, building trust.
We admire this 2D animated brand video for Softjourn, showcasing its innovative Decision Control API. The video smoothly guides viewers through a relatable car wash scenario, highlighting the API's purchase approval process. We love how the crisp animation and upbeat music combine to create a vibrant and engaging viewing experience.
The minimalist design and concise explanations focus attention on the APIs practical benefits, especially its control features for businesses managing on-demand services. The video effectively communicates Softjourn's value proposition by illustrating how the API helps prevent payment errors, ultimately saving time and money.
What We Can Learn
Showcase the positive impact on businesses, creating a desire for increased efficiency.
We admire the ingenuity of this 2D animated brand video that effortlessly explains the complexities of Renewable Energy Certificates (RECs). The isometric view of the cityscape smartly connects wind and solar sources to buildings, clarifying how Enel Green Power bridges the gap between renewable generation and consumption. We love how the video unfolds, visually demonstrating the impact of RECs.
The transition of the city buildings from blue to green symbolizes the shift toward clean energy, showcasing the tangible impact of supporting renewable projects. This simple yet powerful visual metaphor underscores the value proposition of RECs, making them accessible and understandable to a broad audience. It leaves us feeling inspired about a cleaner future and the role RECs play.
Dun & Bradstreet master data solutions are designed to help organizations grow by eliminating data chaos. This video is designed to highlight the benefits of using Dun & Bradstreet solutions.
Video Design - This is an 2D Animated Brand Video, featuring a clean and modern visual style. The graphics are simple yet effective, using a combination of lines, circles, and basic shapes to represent data and its impact on organizations. The video uses a vibrant color palette with a mix of green and blue tones, creating a feeling of growth and progress. The animation is smooth and engaging, which helps keep the viewers attention focused on the message.
The video visually communicates the need for efficient data management by illustrating how data is constantly evolving. The video depicts data as a bustling city with its various elements as individual buildings that keep growing. As the city grows, it becomes increasingly difficult to manage the data without proper organization and structure. The animated visual style emphasizes the importance of utilizing Dun & Bradstreet solutions to ensure a consolidated view of data. The video has a professional tone and provides a clear understanding of the value proposition of Dun & Bradstreet master data solutions. The video visual style makes it an excellent example of a concise and effective 2D Animated Brand Video.
CEVA is an e-commerce and omnichannel logistics solution company. The video is designed to introduce the viewer to the solution by showing how the platform can connect businesses with the right tech talent.
Video Design - The video is an Animated Brand Intro Video, with simplified graphics, clean visuals, and a modern design aesthetic. The animation is engaging and clear, allowing for the content to be easily understood by the viewer.
The video uses a minimalist design with a focus on clean lines, simple graphics, and a muted color palette. The video uses a stylized cityscape as a backdrop for the narrative, and animated line drawings to connect the various concepts in the video. The overall tone of the video is professional, efficient, and approachable. CEVA clearly defines the core value proposition of its platform in a straightforward and concise way. This animation style clearly communicates CEVA's ability to make the process of hiring talent for e-commerce businesses easier and more effective.
Housing Europe is a campaign promoting affordable housing for more people. The video is designed to highlight the challenges of finding affordable housing.
Video Design - This Animated Brand Intro Video uses a combination of graphic elements, a clear font, and colors to convey the campaign's message. It employs a simple and clean visual style, focusing on using clear, bold text and well-defined icons.
The video uses a minimalist approach to communicate the importance of affordable housing by employing a calm and neutral tone. The simple visual style focuses attention on the message of the video and highlights the housing challenge. The animation style is clear and easy to understand. The visual design of the video drives the video goal of promoting affordable housing by focusing on the campaign's message. This results in a simple, easy to understand video that effectively communicates the campaign's message.
What makes this video compelling is that it captures the essence of water stewardship in a way that's both informative and easily digestible. The 2D Animated Brand Video starts with a simple water drop icon, instantly connecting viewers to the theme. This simple visual is later amplified with the introduction of Tysons commitment to contextual water targets. The combination of these two elements sets the stage for a visually engaging narrative.
From the initial animation, it becomes apparent that Tyson aims to go beyond just showcasing their efforts. They want to inspire a deeper understanding of water's crucial role in our lives. Its this dedication to clarity and transparency that makes this video a powerful tool for conveying Tysons mission.
What We Can Learn
Start with a simple, instantly recognizable visual to grab attention and set the tone.
In this vibrant 2D animated brand video, we adore the way FinGo positions itself as more than just identity authentication it's a key to a world without barriers. The bold visuals and seamless animation are captivating, instantly demonstrating how FinGo simplifies daily life, from shopping to commuting. The clever use of a ribbon motif visually connects diverse scenarios, emphasizing how FinGo unlocks a future of connection and freedom. We love how this simple narrative cleverly highlights a future of seamless accessibility for everyone.
From grabbing groceries to a night out, FinGo emphasizes a lifestyle free from cumbersome IDs and cards, creating a world of smoother access and exciting rewards. The video's upbeat music further reinforces the sense of liberation and opportunity, creating an enticing preview of what life with FinGo could be like.
What We Can Learn
Demonstrate your product's value through relatable scenarios, driving viewer engagement.
Calendly is a platform that simplifies scheduling for individuals and businesses. The video showcases the rebranding efforts, which include a new look and feel.
Video Design - This 2D Animated Brand Video uses vibrant colors, modern font styles, and intricate shapes to create a visual narrative that reflects the new brand. The video highlights the use of cutting edge AI technology, creating a sense of excitement and energy, communicating the transformative nature of the rebranding and the potential of its new scheduling solutions.
This positive tone, combined with the focus on the ease of use and efficiency offered by the platform, effectively engages its target audience.
Acuity helps clients transform and grow, empowering them to do more with less. The video highlights the challenges businesses face today, and how Acuity can help them adapt and succeed.
Video Design - The 2D Animated Brand Video uses vibrant colors and simple line art graphics to engage the audience. The clean and modern design style is consistent throughout the video, effectively capturing the brand's ethos of clarity and innovation.
The video's clean and minimal style, using simple line art and graphic illustrations, creates a sophisticated and engaging feel. The consistent use of vibrant colors, such as turquoise, blue, and orange, highlights the brand's energy and optimism. The overall tone of the video is confident and positive, reflecting the commitment to helping clients succeed in a changing world. The visual design successfully communicates the message that Acuity provides a clear path forward for businesses facing new challenges.
In the bustling year of 2004, amidst historic milestones, Litum took root. This 2D animated brand video chronicles that origin story, weaving a compelling narrative of innovation and growth. We love how the vibrant visuals depict Litums journey, showcasing their dedication to transforming businesses.
The video skillfully highlights the companys core value of empowering businesses to navigate the present to shape the future. Litums commitment to optimized operations, increased efficiency, and reduced costs resonates powerfully. The use of dynamic animations, charming character design, and a lively color palette adds a captivating touch, leaving viewers inspired by Litum's visionary approach.
What We Can Learn
Bright colors and charming characters boost engagement and memorability.
BDO wants to create a more innovative, sustainable, and diverse firm. This video is designed to introduce PossiblitiesX, an initiative that defines their vision for moving forward.
Video Design - The video uses a bold, modern Animated Video style to convey the message of BDO's new initiative. The animation is abstract, showing a series of visually interesting scenes that are evocative of the ideas presented in the text. For example, the use of a galaxy of stars, eye, flowing liquid, northern lights and a gymnast in motion, help create a dynamic and engaging video that highlights the themes of discovery, innovation, and ambition.
The visual style perfectly communicates the ambition and forward-looking nature of PossiblitiesX, emphasizing the firm's goal of creating a better future. The video uses a modern and energetic tone, conveying excitement and anticipation for the opportunities that lie ahead. This upbeat tone aligns with the firm's vision of achieving a more sustainable, diverse, and innovative future.
World Microbe Forum is a global event bringing together microbiologists to discuss groundbreaking research. The video is designed to entice viewers to register for the event and learn more about the challenges facing humanity.
Video Design - The video employs a clean and modern style featuring simple, bold graphics, and vibrant colors. It is an Animated Brand Credibility Video, showcasing the event's significance and the crucial role of microbiology. The use of minimalist animation and a clean background highlights the importance of knowledge sharing and collaboration.
The video's visual style effectively communicates the objective of the forum. It emphasizes the global reach of the event through the depiction of various cities and individuals from different backgrounds. The video's tone is positive and optimistic, conveying a sense of urgency and hope in addressing crucial challenges. The animated visuals drive the video's goal of encouraging viewers to register and explore the opportunities for scientific collaboration and progress.
Firebase is a platform used to build and scale apps for mobile and web. This video is designed to communicate appreciation to the Firebase developer community.
Video Design - The video utilizes a vibrant color scheme consisting of blues and oranges with a variety of graphics and icons. The bright color palette is reminiscent of a modern, playful design, and the use of flat, vectorized graphics creates a sense of accessibility and simplicity. The design is visually engaging and effectively highlights Firebase's commitment to building a user-friendly platform. This video functions as an 2D Animated Brand Video, demonstrating that Firebase is a dynamic and innovative company dedicated to helping developers.
The video's visual style clearly communicates the company's appreciation for its developer community. The cheerful, inviting tone is reflected in the graphics and animation. This style effectively drives the video's objective, which is to show appreciation for developers and encourage them to continue building apps with Firebase. The warm color palette and simple design elements convey a sense of trust and partnership, highlighting Firebase's commitment to supporting developers in their journey.
CSL is a global specialty biotherapeutics company that develops and delivers innovative biotherapies that save lives, and help people with life-threatening medical conditions live full lives. The video is designed to showcase CSL's history, dedication to innovation, and commitment to improving the quality of life for people worldwide.
Video Design - The 2D Animated Brand Video uses a clean, minimalist design with bold colors and simple graphics. The timeline format highlights key milestones in CSL's history. Each milestone is visually distinct with a clear text description. The use of a simple, yet eye-catching design helps to communicate CSL's focus on innovation and progress.
The clean, professional visual style of the video creates a positive, confident tone that effectively communicates CSL's commitment to delivering life-saving biotherapies. The use of visuals and text reinforces the brand's message of innovation, progress, and impact. The video emphasizes the company's global reach and commitment to improving the quality of life for people worldwide.
The seamless transitions and dynamic pace of this 2D animated brand video instantly capture attention. We appreciate how the visual metaphors, like the family gazing through a telescope, convey a sense of wonder and safe exploration within the digital realm. This approach truly sets Avast apart.
The video's uplifting music and minimalist aesthetic enhance the overall sense of optimism and empowerment. We all benefit from a secure digital environment, and Avasts video reminds us of their role in making that a reality. Its a shining example of how to convey a complex message in a simple, yet compelling way.
What We Can Learn
Inspire viewers with optimism about the future, powered by your product.
In a world grappling with rising energy demands, we find ourselves needing smart and sustainable solutions. This 2D animated brand video for Comarch powerfully highlights the challenge and offers a compelling solution: an AI-powered system to optimize energy efficiency within telecom networks. We love the seamless transitions between the conceptual visuals, from a man seeking energy to a globe demonstrating interconnected systems, a testament to how design elevates complex narratives.
Comarch's message resonates with visual clarity, demonstrating how their innovative technology analyzes parameters and optimizes configurations. The sleek, minimalist aesthetic and futuristic soundscape create a captivating journey through the solution's capabilities, emphasizing its potential to shrink ecological footprints while maximizing economic viability. This video isn't just informative; it's inspiring, offering a glimpse into a future where technology and responsibility work in perfect harmony.
What We Can Learn
Create a memorable visual style; this helps viewers recall your brand easily.
It's refreshing to see a 2D Animated Brand Video that goes beyond the usual product demos. This video, by WalkMe, is more about telling a story, a story about the promise of technology and how it can be a catalyst for a better life. WalkMe's vision is not about creating software for the sake of software but rather empowering users to master technology.
The video is not just beautiful but it's also clever in how it uses visuals to illustrate its message. The use of animation and motion graphics creates a dynamic and engaging experience, which makes it easier for the viewer to connect with the video's message. The overall aesthetic is clean, minimal, and modern, with bold colors and typography used effectively to create a sense of energy and excitement. The video is not just about WalkMe's product; it's also a statement about the power of technology to improve our lives.
What We Can Learn
Bold visuals and minimal design create impact, making your message memorable.
We love the charming simplicity of this brand 2D video for MCL Restaurant & Bakery. The whimsical animation style, featuring a continuous noodle connecting various scenes, instantly hooks viewers. From the hand-rolled noodles to the delicious-looking dishes, the video showcases the restaurant's commitment to homemade food.
The warm color palette and playful music create a comforting and nostalgic atmosphere. The message is clear: MCL offers a homemade experience, a tradition they have perfected over 60 years. This ad leaves us craving a visit to experience the magic for ourselves.
What We Can Learn
Evoke a sense of place and tradition, building brand trust.
The narrative of COTI's animated brand video beautifully captures the evolution of trade, highlighting the increasing complexity and cost of transactions. We love how it seamlessly blends stylized 2D motion graphics with captivating color gradients, creating a memorable visual experience. The fast-paced animation mirrors the speed and efficiency of COTI itself.
This digital currency is presented as a game-changer, putting the power back in the hands of the people. The trust score system, cleverly visualized, establishes COTI as a reliable platform. This blend of informative storytelling and striking design makes it a compelling example of how to launch a fintech product.
What We Can Learn
Clearly illustrate your product's value proposition through engaging visuals.
Advanta helps organizations achieve their transformation goals. This video is designed to highlight the organization's expertise and ability to help businesses embrace the possibilities of an ever changing world.
Video Design - The video uses a Animated Product Video style with a minimalist graphic design. Black and white graphics are used with simple animations and minimal use of color. Text appears in a bold font, emphasizing key phrases and visually driving the content forward.
The visual style of the video complements the company's message about transformation and innovation. The graphics used are clean and straightforward, which is a good fit for the company's target audience. The minimalist design and focus on key phrases convey a sense of clarity and purpose, communicating a strong message. The overall tone of the video is positive and upbeat, reflecting the company's confidence in its ability to help businesses succeed.
FGV is a global leader in the agriculture industry. The video is designed to introduce the brand's operations to a broad audience, emphasizing the company's role as a key player in the palm oil industry.
Video Design - The Animated Brand Introduction Video utilizes flat, bold graphics with a minimalist color palette, creating a clean and modern aesthetic. Simple animations of a growing plant, lightbulbs, and a tractor traversing palm oil fields convey the company's global reach and core business. These visual elements are further enhanced by a fast-paced, dynamic soundtrack that heightens the energy and excitement of the narrative.
The use of bright, primary colors, such as yellow and green, coupled with the minimalistic design, adds a playful touch while still maintaining a professional feel, thereby successfully attracting both corporate and consumer audiences. The use of animation allows for complex ideas to be visualized in an easily digestible format, promoting engagement with the viewer by presenting a visually compelling representation of the company's mission and its impact on the world. The video tone is energetic and optimistic, mirroring the company's commitment to growth and sustainability.
GE is a world energy leader providing equipment, solutions and services for the energy value chain. The video is designed to highlight the importance of clean energy solutions, like renewable energy supported by gas power, for a more decarbonized energy future.
Video Design - The video uses a 2D Animated Brand Video style, with bright, colorful graphics and engaging animations. These elements showcase the company's commitment to innovating and providing solutions for a cleaner energy future. The combination of colorful backgrounds, animated visuals, and bold font styles effectively communicates the company's message to a broad audience.
The video's fast-paced style and focus on climate change and carbon emissions effectively drives the message about the importance of the company's solutions. It uses a positive tone to emphasize the company's commitment to a cleaner energy future and encourages viewers to learn more about its innovative solutions. The video's fast-paced narrative and colorful visual style effectively engage viewers and encourage them to explore the company's website and learn more about its solutions for a cleaner energy future.
A 2D Animated Brand Video, it's not just about graphics, it's about conveying the essence of your brand through every frame. And this video, with its vibrant color palettes and dynamic animation, does just that. The video is as fluid and responsive as the technology it represents. Its seamless transitions are a beautiful metaphor for the interconnected nature of the digital world. Each visual element tells a story, from the swirling data flows to the soaring military aircraft. The video leaves a lasting impression, not just with its design but with its message: trust the future, trust this brand.
What We Can Learn
Vibrant colors and dynamic animation should reflect your brand's energy.
Boyd is a company that provides sustainable engineered material and thermal solutions. The video is designed to introduce Boyd and showcase their history and expertise.
Video Design - The video uses a compelling mix of animation and real-world footage, demonstrating a range of Boyd's capabilities. High-quality graphics display a futuristic style with bright color and sleek lines. This makes the video highly engaging and appealing to a wide audience. The use of abstract animations with a modern design theme makes this a great 2D Animated Brand Video.
The video emphasizes the impact of Boyd's innovation through the use of visuals that highlight the company's commitment to sustainability. By illustrating Boyd's capabilities in such a forward-thinking manner, the video conveys a tone of confident innovation and encourages viewers to consider Boyd for their future endeavors. The visuals highlight Boyd's ability to take ideas from the drawing board to real-world solutions, with a focus on high-quality performance, safety, and reliability. The video is designed to engage a wide audience and make a lasting impression.
PerkinElmer is a scientific company that has been constantly pushing the boundaries of science. This 2D Animated Brand Video is designed to highlight this aspect of their brand. Black and white images of employees and technology from the past set the tone, modern color graphics showcase advancements.
Video Design - Animated graphics show the company's focus on scientific outcomes, making it an engaging way to depict their complex work. This visual style beautifully communicates the message of their 85 year history, along with their futuristic aspirations.
The video's narrative highlights their unwavering commitment to innovation, while still acknowledging their past and the people who have shaped the company. This creates a sense of trust and credibility with the viewer.
FAQ
How can 2D animation help me explain my complex product simply?
2D animation clarifies complex products by visualizing processes and highlighting key features, making technical information accessible.
What are the different styles of 2D animation, and which one suits my brand personality?
Diverse 2D animation styles exist, from minimalist to highly stylized. Choose a style that aligns with your brand personality, whether playful, sophisticated, or technical.
How much does a typical 2D animated brand video cost?
2D animation costs vary based on complexity and length, starting at $1000 for a basic 60-second video and reaching up to $6000 for highly detailed animations.
What is the typical production timeline for a 2D animated brand video?
Typical production timelines range from 3 to 8 weeks, depending on the project's scope and revisions. Expedited options are available for urgent projects.
How are other companies in my industry using 2D animation for their marketing?
Researching competitors' animation styles can inspire your own approach, but focus on creating a unique video that reflects your brand identity.
What are the key benefits of using 2D animation for a brand video?
2D animation offers increased engagement, simplified explanations, and enhanced brand storytelling, making your message memorable.
How can I adapt a 2D animated video example to fit my specific company message?
Adapt existing 2D animation examples by tailoring the script, visuals, and tone to your specific message and target audience.
What existing assets (logo, images, etc.) can I incorporate into a 2D animated video?
Incorporate existing assets like logos, images, product photos, and brand colors to reinforce brand identity within the animation.
What kind of story can I tell with a 2D animated brand video?
2D animation can tell various stories, from product demos and explainer videos to brand narratives and customer testimonials.
How can I use 2D animation to showcase my brand's unique selling proposition?
Visually highlight your unique selling proposition with 2D animation, making it clear, memorable, and persuasive for your target audience.
What are the best practices for scripting a 2D animated brand video?
Effective 2D animation scripts have a clear narrative, concise language, a focus on visuals, and a strong call to action.
How can I find a reputable 2D animation studio to work with?
Choose a reputable 2D animation studio with a proven track record, diverse portfolio, and a client-centric approach.
What questions should I ask a potential 2D animation studio?
Inquire about a studio's process, pricing structure, revision policy, experience in your industry, and communication methods.
How can I use 2D animation to build an emotional connection with my audience?
Build an emotional connection with your audience through storytelling, character development, music, and a visual style that evokes feelings.
What are the common mistakes to avoid when creating a 2D animated brand video?
Avoid common mistakes like overly complex visuals, unclear messaging, and neglecting your target audience. Prioritize clarity and engagement.
How to plan and optimize 2D Animated Brand Videos?
Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids leveraged this for a healthcare client. We used vibrant visuals and clear narratives in their 2D animated brand video to explain complex medical procedures, resulting in increased patient understanding and comfort.
Actionable: Simplify complex information through engaging visuals.
Targeted Engagement: "Marketing is telling your story to the right people at the right time." - Dan Zarrella. Advids used this approach for an e-commerce client. We created a series of short, targeted 2D animated brand videos for different segments of their audience, boosting click-through rates by 15%.
Actionable: Tailor video content to specific audience segments.
Creative Collaboration: "If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a great team, they will make it work." - Ed Catmull. Advids fosters a collaborative environment. For a gaming client, our team of animators, writers, and marketers worked closely together to create a captivating 2D animated brand video that increased pre-orders by 30%.
Actionable: Foster open communication and collaboration within teams.
Authentic Connection: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Bernadette Jiwa. Advids embraced this philosophy for a non-profit client. We created a 2D animated brand video that shared powerful stories of impact, resulting in a 25% increase in donations.
Actionable: Connect with audiences through authentic and relatable stories.
Strategic Clarity: "Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different." - Roger L. Martin. Advids applied this to a food and beverage client. We developed a clear video marketing strategy focused on highlighting the unique taste and quality of their product, leading to a 10% increase in sales.
Actionable: Define a clear video marketing strategy aligned with business goals.
Why Advids for 2D Animated Brand Video?
At Advids, we specialize in crafting high-quality, original 2D Animated Brand Videos that elevate your brand and drive business growth. We combine creative storytelling, cutting-edge technology, and over a decade of experience to deliver exceptional results. From concept to completion, we collaborate closely with you to ensure your vision is brought to life through compelling and effective animation.
Experience the Advids Advantage:
Trusted by Industry Giants: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to create impactful 2D animated brand videos. 12+ Years of Proven Excellence: With over 3400 clients served and 350+ successful 2D animated brand video projects completed, we have a deep understanding of what resonates with audiences. Client Satisfaction is Our Priority: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction.
Transforming Your Vision into Reality:
Collaborative Approach: We work closely with you throughout the entire process, ensuring your vision is at the heart of every decision. Customized 2D Animated Brand Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other 2D animated content. Strategic Communication: We prioritize clear and open communication to fully understand your brand, target audience, and objectives.
The Power of Storytelling Through Animation:
Captivating Narratives: Our talented team of animators and storytellers craft engaging narratives that resonate with your audience and drive action. Cutting-Edge 2D Animation Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.
Ready to unlock the potential of 2D Animated Brand Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 2D Animated Brand Video?
A 2D Animated Brand Video is a visually engaging marketing tool that utilizes two-dimensional animation to tell a story, explain a concept, or promote a product or service. It's a dynamic and engaging way to connect with your target audience, enhance brand storytelling, and drive conversions. Unlike live-action videos, 2D animation relies on illustrated characters, objects, and environments to convey a message. This allows for greater creative flexibility, enabling businesses to bring their brand personality to life in unique and captivating ways.
2D Animated Brand Videos can take various forms, including explainer videos, product demos, brand story videos, and testimonial videos. They offer a dynamic and engaging way to connect with your target audience, enhance brand storytelling, and drive conversions.
What do top 2D Animated Brand Videos have in common?
Character Design -
Relatable and memorable characters that embody your brand values.
Animation Style -
A visually appealing and consistent animation style that reflects your brand personality.
Color Palette -
A vibrant and engaging color palette that aligns with your brand identity.
Visual Hierarchy -
A clear visual hierarchy that guides viewers' eyes to the most important elements.
Background Design -
Detailed and visually appealing backgrounds that enhance the overall aesthetic.
Scene Transitions -
Smooth and engaging transitions between scenes that maintain viewer interest.
Visual Storytelling -
A compelling narrative that is conveyed through visuals, characters, and animation.
Motion Graphics -
Dynamic and eye-catching motion graphics that add visual interest and emphasize key information.
Whiteboard Animation -
A simple and effective style that uses hand-drawn illustrations to explain concepts.
Mixed Media -
A combination of animation, live-action footage, and other visual elements to create a unique and engaging experience.
Storyboarding -
A detailed plan that outlines the video's narrative, visuals, and animation.
Scriptwriting -
A well-crafted script that communicates your message clearly and concisely.
What makes 2D Animated Brand Video effective?
A captivating 2D Animated Brand Video is a powerful tool for communicating your brand message and engaging your audience. It's a dynamic and engaging way to connect with your target audience, enhance brand storytelling, and drive conversions.
A fundamental aspect of creating an effective 2D Animated Brand Video is a design to capture attention and convey your message in a clear and concise manner. This involves using a visually appealing animation style, a compelling narrative, and a strong call to action.
Methods for achieving this include using a vibrant color palette, creating relatable characters, and incorporating motion graphics to add visual interest. The key is to create a video that is both informative and entertaining, leaving a lasting impression on viewers.
How long should your 2D Animated Brand Video be?
Determining the ideal length for your 2D Animated Brand Video is a crucial aspect of pre-production. It's a balancing act between conveying your message effectively and keeping viewers engaged.
A thoughtful approach to this involves considering your target audience, the complexity of your message, and the platform where you'll be sharing your video. For example, a short explainer video for social media might be best kept under 60 seconds, while a longer brand story video for YouTube could be 2-3 minutes.
Before you start production, ask yourself these questions:
What is the primary goal of your video?
What is the average attention span of your target audience?
How complex is the message you're trying to convey?
What platform will you be sharing your video on?
How much time are you willing to invest in creating the video?
What is your budget for production?
What is the ideal length for your video based on your goals and resources?
How to create 2D Animated Brand videos?
Creating a 2D Animated Brand Video is a multi-step process that involves careful planning, creative execution, and meticulous attention to detail. It's a dynamic and engaging way to connect with your target audience, enhance brand storytelling, and drive conversions.
A comprehensive process to create a 2D Animated Brand Video involves defining your goals, developing a compelling narrative, and choosing a visually appealing animation style. This involves collaborating with skilled animators, scriptwriters, and voiceover artists to bring your vision to life.
Pre-production:
Define your goals
Develop a script
Create a storyboard
Choose an animation style
Select a voiceover artist
Gather assets
Production:
Animate the scenes
Add sound effects
Record voiceover
Edit the video
Add music
Render the final video
Crafting Captivating Brand Videos
Crafting a captivating 2D Animated Brand Video requires a strategic blend of creativity and marketing acumen. It's about weaving a narrative that resonates with your audience while effectively communicating your brand message.
Understanding Your Audience:
Start by deeply understanding your target audience.
Who are they?
What are their interests, pain points, and aspirations?
For example, if you're targeting young adults, your video's style and tone should differ significantly from one aimed at senior citizens.
Defining Your Brand Message:
Clarity is key.
What are the core takeaways you want viewers to remember?
Your message should be concise and directly address the audience's needs or desires.
For instance, if you're promoting a productivity app, your message might focus on how it saves users time and reduces stress.
Storytelling:
A compelling narrative is the backbone of your video.
How can you Craft a Story that is both engaging and informative?
Consider using classic Storytelling structures, like the hero's journey, to create a relatable and memorable experience.
Visual Style:
Your video's visual style should be a natural extension of your brand identity.
What colors, fonts, and animation styles best represent your brand personality?
A tech company might opt for a sleek, minimalist aesthetic, while a children's brand might embrace vibrant colors and playful characters.
By seamlessly integrating these elements, you can create a 2D Animated Brand Video that is both immersive and memorable, leaving a lasting impression on your viewers.
Animated Storytelling for Product Launches
2D Animated brand videos are powerful tools for amplifying your brand storytelling. They allow you to transform your narrative from static text into dynamic visuals that captivate and engage your audience.
Visualizing Your Story:
Animation breathes life into your brand story. Instead of simply telling your audience about your company's history or mission, you can show them through vibrant visuals and relatable characters. Imagine a company founded on sustainable practices showcasing their journey through an animated forest growing over time.
Emotional Engagement:
Animation allows you to evoke emotions in a way that text alone cannot. Through character expressions, music, and color palettes, you can create a deeper connection with your audience. A heartwarming story about a small business overcoming challenges can resonate deeply with viewers, fostering empathy and brand loyalty.
Creating a Memorable Experience:
Animated videos are inherently more memorable than static content. The combination of visuals, sound, and movement creates a multi-sensory experience that sticks with viewers long after they've finished watching. A quirky animation showcasing a product's unique features can be far more memorable than a traditional product demonstration.
By leveraging the power of 2D animation, you can elevate your brand storytelling, leaving a lasting impact on your target audience and forging a stronger connection with your brand.
Animated Videos: Your Product Launch Toolkit
These videos simplify complex concepts, making them easily digestible for your audience. They're ideal for explaining a new product, service, or process. For example, a software company could use an Explainer Video to demonstrate how their platform works and its key benefits.
Product Demo Videos:
Showcase your product's features and benefits in an engaging and informative way. Instead of static images or text descriptions, you can use animation to bring your product to life and demonstrate its functionality. Imagine a new smartphone's features being highlighted through dynamic animations and transitions.
Brand Story Videos:
Delve into your brand's history, values, and mission, forging a deeper connection with viewers. Share your origin story, highlight your company culture, or showcase your commitment to social responsibility. A craft brewery could use animation to tell the story of their founders' passion for brewing and their commitment to using local ingredients.
Testimonial Videos:
Feature satisfied customers sharing their positive experiences, Building Trust and credibility. Instead of simply reading text testimonials, you can use animation to create visually Engaging Stories that showcase the impact of your product or service on real people.
By carefully selecting the right type of 2D Animated Brand Video, you can effectively achieve your specific marketing goals and resonate with your target audience.
Maximize Your Launch Video's Impact
Optimizing your 2D Animated Brand Video for various platforms is essential for maximizing its reach and impact. Each platform has its own unique characteristics and audience behavior, so a one-size-fits-all approach won't be effective.
Platform-Specific Considerations:
Consider the platform's unique characteristics and audience behavior. For social media, prioritize short, Attention-Grabbing Videos with captions for sound-off viewing. On YouTube, longer-form content with detailed descriptions and relevant keywords can perform well.
Video Length:
Optimize video length according to platform best practices. For example, Instagram Reels are limited to 60 seconds, while YouTube videos can be much longer. Tailor your video's length to the platform's audience and their attention spans.
Keywords and Hashtags:
Use relevant keywords and hashtags to improve searchability. When people are searching for content on a platform, you want your video to show up in the results. Research relevant keywords and hashtags and incorporate them into your video's title, description, and tags.
Thumbnails:
Create eye-catching thumbnails that entice viewers to click. Your thumbnail is the first impression viewers will have of your video, so make it count. Use bright colors, clear visuals, and compelling text to grab their attention.
Subtitles and Captions:
Add subtitles or captions for accessibility and sound-off viewing. Many people watch videos on their mobile devices with the sound off, so subtitles and captions are essential for ensuring that your message is still conveyed.
By tailoring your video to each platform's specifications, you can ensure that it reaches the right audience in the most effective way possible.
Connecting with Your Audience Through Animation
Creating a 2D Animated Brand Video that truly resonates with your target audience requires a deep understanding of their preferences, motivations, and pain points.
Audience Research:
Begin by conducting thorough audience research.
What are their demographics, interests, and online behavior?
What platforms do they frequent?
What language do they use?
Understanding your audience is the foundation for creating a video that speaks to them directly.
Relatable Visuals and Language:
Use visuals and language that your target audience will find familiar and engaging.
If you're targeting millennials, you might use a more casual and humorous tone, while a video aimed at professionals might require a more formal and sophisticated approach.
Targeted Narrative:
Craft a narrative that speaks directly to your audience's challenges and provides solutions that resonate with them.
For example, if you're targeting busy parents, your video might focus on how your product or service can simplify their lives and save them time.
Cultural Nuances:
Consider incorporating your audience's language, humor, and cultural references to create a sense of familiarity and connection.
This demonstrates that you understand their unique perspective and values.
By stepping into your audience's shoes and understanding their world, you can create a 2D Animated Brand Video that truly speaks to them, fostering engagement and building a stronger connection with your brand.
Crafting Compelling Animated Video Scripts
Clarity and Conciseness:
Your script should communicate your message in a clear, concise, and easily understandable manner.
Avoid jargon or overly technical language.
Every sentence should serve a purpose and contribute to the overall narrative.
Compelling Narrative:
A strong narrative is essential for capturing and maintaining viewer interest.
Consider using a classic storytelling structure, like a problem-solution format, to guide the viewer through the video and keep them engaged.
Strong Call to Action:
Your script should include a clear and compelling call to action, guiding viewers towards a desired action.
Do you want them to visit your website, sign up for a newsletter, or make a purchase? Make it clear and easy for them to take the next step.
Tailored to the Audience:
The script should be written with your target audience in mind.
Use language and address pain points that resonate with them.
For example, a script for a video game aimed at teenagers will differ significantly from one for a financial services company targeting retirees.
Visual Storytelling:
Your script should incorporate Visual Storytelling elements, outlining key visuals and animation cues that will bring your story to life.
Describe the scenes, character actions, and transitions that will visually convey your message.
A well-crafted script ensures that your 2D Animated Brand Video is both engaging and effective in achieving its marketing objectives.
Unlocking Your Video's True Potential
Measuring the effectiveness of your 2D Animated Brand Video is crucial for understanding its impact and making data-driven decisions for future campaigns.
Key Metrics:
Video Views: Track how many people are watching your video.
Engagement Rates: Analyze likes, shares, and comments to understand how engaged viewers are.
Audience Retention: Determine how much of the video viewers are actually watching.
Website Traffic and Leads:
Analyze website traffic and Lead Generation attributable to your video.
Track how many viewers click through to your website after watching the video.
Understand how people are talking about your video on social media.
Surveys and Focus Groups:
Conduct surveys or focus groups to gather qualitative feedback on the video's effectiveness.
Ask viewers specific questions about their experience with the video, such as what they liked or disliked, what they learned, and whether they would recommend it to others.
Sales Conversions and ROI:
Track sales conversions and ROI to determine whether the video is contributing to your business goals.
By consistently tracking and analyzing these metrics, you can gain valuable insights into your video's performance and optimize future campaigns for maximum impact.
Crafting Captivating Visuals
Designing a visually appealing 2D Animated Brand Video is crucial for capturing attention, conveying your message effectively, and leaving a lasting impression on viewers.
Key Elements for a Successful 2D Animated Brand Video:
Color Palette:
Choose a color palette that aligns with your brand identity and evokes the desired emotions.
Colors have a powerful psychological impact, so choose colors that are consistent with your brand's personality and the message you want to convey.
Typography:
Select typography that is legible, visually appealing, and complements your brand's style.
Your font choices should be consistent with your brand's overall aesthetic and easy to read on screen.
Visual Hierarchy:
Establish a clear visual hierarchy, guiding viewers' eyes to the most important elements.
Use size, color, and animation to draw attention to key information and ensure that viewers are focusing on the right things.
Animation Style:
Determine an Animation Style that aligns with your brand personality and message.
Do you want a playful and whimsical style or a sleek and sophisticated one?
Your animation style should be consistent with your brand's overall aesthetic and the tone of your video.
Character Design:
Develop memorable character designs that resonate with your target audience and embody your brand values.
If your video features characters, they should be well-designed and relatable.
Their appearance, personality, and actions should all contribute to the overall message of your video.
A well-designed 2D Animated Brand Video should be visually engaging, aesthetically pleasing, and effectively communicate your brand message.
Boosting Sales with Animated Videos
2D Animated Brand Videos can be powerful tools for driving conversions and boosting sales by effectively communicating your product or service's Value Proposition and compelling viewers to take action.
Highlight Key Features and Benefits:
Use animation to Showcase Your Product or service's key features and benefits in a clear and concise manner. Instead of simply telling viewers about your product, show them how it works and why it's valuable.
Address Customer Pain Points:
Demonstrate how your offering solves specific customer pain points and improves their lives. Connect with your audience on an emotional level by showing them how your product or service can make their lives easier, better, or more enjoyable.
Build Trust with Testimonials:
Incorporate customer Testimonials or case studies to Build Trust and credibility. Hearing from real people who have benefited from your product or service can be very persuasive.
Include a Strong Call to Action:
Include a strong call to action, clearly outlining the desired action viewers should take. Do you want them to visit your website, request a demo, or make a purchase? Make it clear and easy for them to take the next step.
Track Conversion Rates and ROI:
Track conversion rates and ROI to measure the video's effectiveness in driving sales. Use analytics tools to track how many viewers are taking the desired action after watching your video. This data will help you determine whether your video is achieving its goals and identify areas for improvement.
By strategically crafting your 2D Animated Brand Video to address customer needs, showcase value, and encourage action, you can effectively utilize it as a powerful sales and conversion optimization tool.
Navigating 2D Animation Production
Establishing a realistic budget and timeline is crucial. Animation can be time-consuming and resource-intensive, so it's important to have a clear understanding of the costs involved and the time it will take to complete the project.
Finding Skilled Professionals:
Finding skilled and experienced animators, scriptwriters, and Voiceover artists is essential for a high-quality production. Take the time to research and vet potential partners to ensure they have the expertise and experience necessary to bring your vision to life.
Brand Consistency:
Maintaining Brand Consistency throughout the video is crucial. Ensure that the animation style, messaging, and tone align with your brand guidelines. This will help to create a cohesive and professional brand experience for your viewers.
Measuring ROI:
Measuring the return on investment (ROI) of your video can be challenging. It requires careful tracking and analysis of key metrics, such as website traffic, lead generation, and sales conversions. Establish clear goals for your video upfront and track the relevant metrics to determine whether it is achieving its objectives.
By acknowledging these challenges and implementing strategies to overcome them, you can ensure a smooth and successful 2D Animated Brand Video Production process.
Case Study: Nike's Collaboration with Wieden+Kennedy for "Just Do It" Campaign
Objective: Nike, the sportswear giant, aimed to revitalize its brand image and inspire a new generation of athletes with a powerful marketing campaign.
Strategy: Nike partnered with the creative agency Wieden+Kennedy to develop the iconic Just Do It campaign. This involved:
Creating a memorable tagline: The Just Do It tagline became synonymous with Nike's brand philosophy, encouraging individuals to overcome challenges and pursue their goals.
Developing impactful visuals: The campaign featured powerful imagery and storytelling, showcasing athletes from diverse backgrounds and inspiring viewers to embrace their athletic potential.
Utilizing a multi-platform approach: The campaign was launched across various channels, including television, print, and digital media, reaching a wide audience.
Results: The Just Do It campaign was a resounding success, achieving:
Increased brand awareness: The campaign significantly boosted Nike's brand recognition and solidified its position as a leading sportswear brand.
Enhanced brand image: The campaign's message of empowerment and perseverance resonated with consumers, creating a positive association with the Nike brand.
Increased sales: The campaign contributed to a significant increase in Nike's sales, solidifying its dominance in the sportswear market.
Key Takeaways: Nike's collaboration with Wieden+Kennedy highlights the importance of partnering with creative agencies to develop impactful marketing campaigns. By leveraging the expertise of creative professionals, brands can create memorable and effective campaigns that resonate with their target audience.
Case Study: Spotify's Long-Term Video Content Strategy for User Growth
Objective: Spotify, the leading music streaming platform, sought to expand its user base and foster deeper engagement among existing listeners.
Strategy: Spotify developed a comprehensive video content strategy focused on creating engaging and personalized experiences for its users.
Content Pillars: Defined key content pillars, including music discovery, artist interviews, playlists, and behind-the-scenes content, to cater to diverse user interests.
Content Distribution: Leveraged a multi-channel approach, distributing video content across its own platform, YouTube, social media, and partner websites.
User Engagement: Implemented interactive features like polls, quizzes, and live Q&A sessions to encourage user participation and feedback.
Data-Driven Optimization: Continuously monitored video performance metrics, such as viewership, engagement, and conversion rates, to refine content strategy and optimize distribution channels.
Results: Spotify's video content strategy has been instrumental in driving user growth and engagement.
User Growth: The platform witnessed a significant increase in new user sign-ups, particularly among younger demographics.
Engagement: Average listening time per user increased by 15%, indicating a deeper connection with the platform's content.
Key Takeaways: Spotify's success highlights the importance of a long-term video content strategy that prioritizes user engagement and personalization. By consistently creating high-quality content and leveraging data insights, they have fostered a loyal and engaged user base.
Case Study: Nike's Collaboration with Wieden+Kennedyfor "Just Do It"Campaign
Objective: Nike, the global sportswear giant, aimed to revitalize its iconic Just Do It campaign and inspire a new generation of athletes.
Strategy: Nike partnered with the renowned creative agency Wieden+Kennedy to develop a multi-platform campaign featuring a diverse cast of athletes and everyday individuals.
Creative Concept: The campaign focused on celebrating the power of human potential and encouraging people to overcome their limitations.
Video Production: Wieden+Kennedy produced a series of powerful and inspiring video ads featuring athletes like Serena Williams, Colin Kaepernick, and LeBron James.
Distribution: The campaign was distributed across various channels, including television, social media, and digital platforms.
Brand Storytelling: The videos emphasized the emotional connection between athletes and their pursuit of greatness, resonating with audiences on a deeper level.
Results: The Just Do It campaign achieved widespread success, generating significant buzz and driving brand engagement.
Social Media Engagement: The campaign garnered millions of views and shares across social media platforms.
Brand Sentiment: Nike experienced a positive shift in brand sentiment, with consumers associating the brand with empowerment and inspiration.
Key Takeaways: Nike's collaboration with Wieden+Kennedy demonstrates the power of partnering with creative agencies to develop impactful video campaigns. By leveraging their expertise in storytelling and production, they created a campaign that resonated with audiences and strengthened the brand's connection with its consumers.
How 2D animated brand video examples are curated?
We dove deep into 2D animated brand videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 2D animated brand videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Emotional Resonance Examining the video's ability to evoke emotion and connect with the target audience. 7.Brand Storytelling Determining how effectively the video tells the brand's story and conveys its values. 8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 2D animated brand video examples 2024, n=13500 videos within duration <3 minutes, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
