The digital landscape is evolving at an unprecedented pace, and businesses are constantly seeking innovative ways to capture attention and drive leads. In this dynamic environment, 2d animated explainer videos have emerged as a powerful tool for engaging audiences and conveying complex information in a clear and concise manner. These videos leverage the power of storytelling and visual communication to create a lasting impact on viewers, making them an invaluable asset for modern marketing strategies.
One of the biggest challenges businesses face is effectively communicating their value proposition to potential customers. Traditional marketing methods often fall short in capturing attention and conveying the essence of a product or service. This is where 2d animated explainer videos excel. By combining engaging visuals, compelling narratives, and concise messaging, these videos can quickly grab viewers' attention and effectively explain the benefits of what a business has to offer.
The versatility of 2d animated explainer videos makes them suitable for a wide range of applications across various industries. For instance, a software company can use an explainer video to demonstrate the functionality of its platform, while a healthcare provider can utilize it to educate patients about a new treatment option. Similarly, educational institutions can leverage these videos to explain complex concepts in an engaging and accessible way. The possibilities are endless, and the impact can be significant.
Moreover, 2d animated explainer videos can be easily integrated into various marketing channels, including websites, social media platforms, and email campaigns. This allows businesses to reach a wider audience and maximize the return on their investment. Additionally, these videos can be optimized for search engines, further enhancing their visibility and reach. By incorporating relevant keywords and creating engaging content, businesses can improve their search engine rankings and attract more organic traffic.
With the ability to simplify complex ideas, capture attention, and drive engagement, 2d animated explainer videos have become an essential tool for businesses looking to thrive in today's competitive market. From startups to established enterprises, organizations across industries are recognizing the power of these videos in achieving their marketing goals. So, let's dive in and explore 30 impactful examples of 2d animated explainer videos that are driving leads and transforming businesses.
1. MongoDB
MongoDB Atlas is an integrated suite of data services centered around a cloud database designed to accelerate and simplify how you build with data. This developer data platform helps solve your data challenges so you can build faster and build smarter.
This 2D animated explainer video uses a clean and modern design style to highlight the key features and benefits of MongoDB Atlas. The use of bold colors, simple shapes, and clear typography helps make the information easy to understand and visually appealing. Seamless and elastic scaling, real-time analytics, and personalized insights are just some of the ways that MongoDB Atlas simplifies how you build with data.
The explainer video effectively communicates the value proposition of MongoDB Atlas and leaves viewers with a clear understanding of how it can help them build better applications. This is an example of explainer animation video production at its best.
2. ChannelAdvisor
ChannelAdvisor Commerce Network is an interactive portal built for sellers and marketplaces to easily find and connect with one another. The portal allows sellers to easily connect with marketplaces and expand their online presence.
The video uses a clean and modern design style with bright colors and simple shapes. The animation is smooth and engaging, and the use of icons and illustrations helps to explain the complex concepts in a way that is easy to understand. This 2D animated explainer video does a great job of highlighting the benefits of using ChannelAdvisor Commerce Network, such as the ability to easily find and connect with new marketplaces, and the ability to manage all of your sales channels in one place.
Overall, the video is an excellent example of how to use animation and design to create an engaging and informative convincing explainer video. The clean and modern design style, combined with the smooth animation and clear explanations, makes it easy for viewers to understand the benefits of using ChannelAdvisor Commerce Network.
3. Petal
Petal Scheduling is a web solution designed to help physicians create, manage and share their schedules. The solution is presented through a clean and simple animated explainer video, using a minimalist color palette and 2D graphics. This 2D explainer video effectively highlights the key features of the platform, such as schedule management and automatic swaps, using clear and concise visuals. The use of icons and diagrams helps to make the information easy to understand and digest.
Overall, the video's design style effectively communicates the value proposition of Petal Scheduling by focusing on the simplicity and ease of use of the solution. The 2D animated explainer video employs motion graphics to showcase the platform's user-friendly interface and intuitive features. By simplifying complex concepts into digestible visuals, the video effectively conveys the benefits of Petal Scheduling to its target audience.
The video's minimalist design and clear messaging ensure that viewers can quickly grasp the value proposition of Petal Scheduling. The use of 2D animation and motion graphics creates a visually engaging experience that keeps viewers interested and informed. This creative explainer video successfully highlights the key features and benefits of Petal Scheduling, making it an effective tool for attracting potential customers.
4. Citrix
Citrix DaaS is a desktop as a service solution that prioritizes data security and compliance. It offers a range of protective measures to safeguard sensitive information, ensuring adherence to industry regulations. With Citrix DaaS, organizations can maintain complete control over their resources, mitigating potential risks and vulnerabilities.
The 2D animated video's design style effectively complements its role as an explainer. The use of clean lines, minimalist graphics, and a cohesive color palette creates a visually appealing and professional aesthetic. The animation is smooth and engaging, guiding viewers through the key features and benefits of Citrix DaaS. By incorporating clear and concise text overlays, the explainer video ensures that the message is easily understood, reinforcing the value proposition of the solution.
In conclusion, the video's design style successfully enhances its effectiveness as an explainer for Citrix DaaS. The visuals are both informative and engaging, effectively communicating the solution's security features and compliance capabilities. The video's clear and concise messaging, combined with its professional aesthetic, makes it an excellent tool for showcasing the benefits of Citrix DaaS to potential customers. Using animated video marketing and explainer video drive leads is a great way to generate interest in a company.
5. SimplyCast
The video demonstrates how airports can utilize SMS shortcodes to provide passengers with essential information about their destination city. Passengers can simply text a shortcode followed by the city name to receive a confirmation message with further instructions on accessing relevant details.
The video's design style effectively complements its purpose as an engaging explainer video. The minimalist approach, featuring clean lines, a muted color palette, and simple icons, ensures that the focus remains on the core message the functionality and benefits of the SMS shortcode service. The use of subtle marketing video animation to transition between scenes maintains viewer engagement without being distracting. The clear and concise text reinforces the ease of use and convenience of the service.
In conclusion, the video's design style successfully conveys the value proposition of the SMS shortcode service for airports and passengers alike. The simplicity and clarity of the 2D animated visuals, combined with the informative narration, create an effective and engaging explainer video experience.
6. Amplitude
This animated video provides a comprehensive overview of Iteratively, a platform designed to streamline analytics collaboration among product managers, data analysts, and developers. It delves into the core functionalities of the platform, showcasing how it empowers teams to work together seamlessly on data-driven insights.
The 2D animated video's design style effectively complements its role as an explainer video. The use of clean lines, minimalist aesthetics, and a cohesive color palette creates a visually appealing and engaging experience. The animation is smooth and purposeful, guiding the viewer's attention to key features and functionalities. The clear and concise typography ensures readability and reinforces the message.
By combining these design elements with a focus on user-centricity, the animated sales video successfully conveys the value proposition of Iteratively. It demonstrates how the platform simplifies complex analytics processes, enabling teams to make data-driven decisions with ease. The video's style not only enhances the viewer's understanding but also reinforces the brand's identity as a modern and innovative solution for analytics collaboration.
7. Carrier
Ecoenergy insights, a leading provider of outcome-based services, helps businesses optimize building and equipment operations. Their innovative approach, combined with the CORTIXâ„¢ building IoT platform, enables predictive maintenance and ensures optimal performance. Industries such as retail, restaurants, hospitality, banking, and water utilities benefit from their expertise.
The video effectively employs a minimalist isometric design style to convey complex information clearly. The use of clean lines, vibrant colors, and 3D visuals creates an engaging and informative experience. Isometric visuals provide a comprehensive view of building interiors and equipment, allowing viewers to easily understand the context and challenges. The 2D animated explainer video seamlessly transitions between scenes, highlighting the before-and-after scenarios and showcasing the transformative impact of Ecoenergy Insights' solutions.
By combining a clear and concise narrative with visually appealing isometric animations, the explainer video successfully demonstrates the value proposition of Ecoenergy Insights' services. The minimalist design style ensures that the focus remains on the core message, while the use of 3D visuals enhances audience engagement and understanding. This animated video production approach effectively positions Ecoenergy Insights as a leader in outcome-based solutions for building optimization and helps explainer video drive leads.
8. Syncsort
Syncsort connect portfolio integrates and manages data infrastructure to optimize the value of data wherever it resides. It accelerates data availability and accessibility for data lakes, data warehouses, and streaming. Syncsort connect portfolio also includes ironstream and DMX-h, which provide change data capture and high-speed mainframe data integration capabilities.
The animated explainer video's design style effectively conveys the message of data integration and management. The use of interconnected nodes and pathways visually represents the flow of data between different systems, such as data lakes, data warehouses, and streaming platforms. The clean lines and minimalist aesthetic create a sense of clarity and efficiency, aligning with the product's goal of streamlining data infrastructure.
The 2D animation smoothly transitions between different components, highlighting the interconnectedness of the syncsort connect portfolio. In conclusion, the animated sales video's design style effectively complements the message of data integration and management. The visual representation of data flow, the minimalist aesthetic, and the smooth animation all contribute to a clear and engaging explainer video of the syncsort connect portfolio's capabilities.
9. CorVel
Corvel, a nationwide leader in technology-driven claims solutions, develops groundbreaking technology and streamlines processes to empower faster, more accurate risk management for their partners. Their commitment to innovation allows them to proactively identify and address industry challenges in a constantly changing world. Corvel invests in intelligent systems and the integrated ecosystem that keeps them connected.
The 2d animated video for marketing design style effectively showcases corvel's innovative approach to risk management solutions. The use of clean lines, vibrant colors, and modern animation creates a visually appealing and engaging experience. The explainer animation seamlessly guides viewers through complex concepts, such as intelligent systems and integrated ecosystems, making them easy to understand. The video's style effectively highlights corvel's commitment to innovation and its ability to provide cutting-edge solutions for its partners.
In conclusion, the video's design style perfectly complements corvel's message of innovation and efficiency in risk management. The use of modern motion graphics animation and clear visuals effectively communicates the company's commitment to providing advanced technology-driven solutions. The video's style leaves a lasting impression, showcasing corvel as a leader in the industry and helps drive leads.
10. BetterCloud
This animated explainer video showcases how integrating BetterCloud and Okta strengthens security for both user connections and user interactions. It effectively communicates the value proposition of combining these two platforms to achieve comprehensive security. The 2D animation style is characterized by its clean lines, vibrant colors, and simple yet engaging character designs. This approach effectively captures the viewer's attention and maintains their interest throughout the video. The use of thought bubbles to illustrate the different platforms and applications that users interact with is particularly clever, as it visually represents the complexity of the modern digital workplace. Additionally, the animation seamlessly transitions between scenes, creating a cohesive and visually appealing narrative.
In conclusion, the video's animation style perfectly complements its message, making it an excellent explainer video. The combination of clear visuals, concise messaging, and engaging animation effectively communicates the benefits of integrating BetterCloud and Okta for enhanced security. This animated marketing video effectively utilizes 2D animation to showcase the value proposition of integrating these two platforms.
The video's animation style is characterized by its clean lines, vibrant colors, and simple yet engaging character designs. This approach effectively captures the viewer's attention and maintains their interest throughout the video. The use of thought bubbles to illustrate the different platforms and applications that users interact with is particularly clever, as it visually represents the complexity of the modern digital workplace. Additionally, the animation seamlessly transitions between scenes, creating a cohesive and visually appealing narrative. This animation video marketing approach is highly effective in conveying complex information in an engaging and easily digestible manner.
11. Roadmap
This animated marketing video showcases a product demo for roadmap, a project planning and resource management tool developed by 3drops. The video aims to explain the features and benefits of using roadmap for efficient project management. This 2D animated explainer video is a great way to showcase the product.
The design style of the video is minimalist and modern, with a focus on clean lines, simple shapes, and a bright color palette. The use of white space allows the key elements, such as the project roadmap and resource allocation charts, to stand out. The animation is smooth and engaging, with subtle transitions that guide the viewer's attention to the important information.
Overall, the design style effectively complements the video's purpose of demonstrating the functionality and user-friendliness of the roadmap product. The clean and modern aesthetic aligns with the efficiency and organization that the tool provides, making it an appealing choice for project managers and teams seeking a streamlined solution. This engaging explainer video is a great way to communicate the value of the product.
12. Ascendum Makina
This animated marketing video showcases the hill assist feature in volvo g-series articulated haulers, designed to provide operators with a safe and comfortable working experience on inclines. It aims to educate viewers about the functionality and benefits of this feature within a concise timeframe.
The design style effectively employs a blend of 3d animation and live-action footage. The 3d animations vividly illustrate the hill assist function in action, showcasing its impact on the hauler's performance and stability on slopes. These animations are seamlessly integrated with live-action shots of the volvo g-series haulers operating in a quarry environment, demonstrating the practical application of the feature in real-world scenarios. The use of vibrant colors and dynamic transitions maintains viewer engagement while effectively conveying the key message.
In conclusion, the explainer video animation's design style successfully balances informative visuals with engaging elements, making it an excellent explainer video. The combination of 2d animation and live-action footage effectively highlights the benefits of the hill assist feature for operators working on challenging terrains.
13. Bandwidth
Bandwidth's send-to allows users to send SMS texts natively from within microsoft teams, rather than having to use their personal phone, enabling better and faster work collaboration experiences. As messaging becomes an increasingly preferred way to communicate, employees shouldn't have to use their personal phone number to conduct mission-critical communications–whether with their co-workers inside an organization, or when reaching out to customers, partners, freelancers, partners or others.
The design style of the video is clean and modern, with a focus on the user interface of the send-to product. The video uses simple animations and screen recordings to demonstrate how the product works, making it easy for viewers to understand. The use of bright colors and bold typography helps to keep the viewer engaged, while the overall tone of the video is professional and informative.
This 2D animated explainer video effectively explains the benefits of using send-to. The video highlights the key features of the product, such as the ability to send SMS texts from within microsoft teams, and the ability to track message delivery. The video also does a good job of explaining how send-to can be used to improve work collaboration experiences. Animation video marketing is a great way to reach a large audience and communicate complex information in a way that is easy to understand. Animated marketing videos are also highly shareable, which can help to increase brand awareness and generate leads.
14. Wiget Media
Wiget media is a leading online advertising platform that offers a user-friendly self-serve panel, exceptional customer service, and exclusive ad inventory across various devices. Their platform empowers online campaigns by providing advertisers with the tools and resources they need to reach their target audience effectively.
The video's design style effectively complements its role as a persuasive explainer video. The use of clean lines, minimalist shapes, and a cohesive color palette creates a visually appealing and engaging experience. The subtle animations and transitions maintain viewer interest while ensuring the focus remains on the platform's key features and benefits. The clear and concise messaging, combined with the intuitive interface, effectively demonstrates the ease of use and efficiency of wiget media's advertising solutions.
In conclusion, the 2D animated video's design style successfully showcases wiget media's online advertising platform as a powerful and user-friendly solution for businesses seeking to enhance their online campaigns. The video's aesthetic appeal, combined with its informative content, effectively conveys the value proposition of wiget media's services, making it an excellent example of a results-driven explainer video.
15. Avast
This video focuses on cybersecurity solutions for businesses, emphasizing the importance of protecting sensitive data and systems from cyber threats. Avast business offers a comprehensive suite of tools and services designed to safeguard businesses of all sizes against malware, phishing attacks, and other online dangers.
The video's isometric design style effectively conveys complex information in a visually engaging manner. The use of 3d elements and vibrant colors creates a sense of depth and dimension, while the clean lines and minimalist aesthetic maintain a professional and modern look. The isometric perspective allows viewers to easily understand the relationships between different components of the cybersecurity system, such as networks, devices, and data. Additionally, the animation smoothly guides viewers through the various features and benefits of avast business solutions, making it easy to follow and comprehend.
In conclusion, the video's isometric design style is an excellent choice for a marketing video animation as it effectively communicates the value proposition of avast business cybersecurity solutions. The combination of clear 2d visuals, concise messaging, and engaging motion graphics animation creates a compelling narrative that resonates with the target audience. This explainer video is a great example of how animation can be used to make complex topics more understandable and engaging.
16. Audaces
The video showcases Audaces Idea, a software solution designed to streamline the fashion design process by integrating design and technical datasheet creation. It emphasizes how Audaces Idea simplifies collection development, offering fashion designers an unparalleled design experience. This 2D animated explainer video is a great way to showcase the software's features and benefits.
The video's design style effectively highlights the software's features and benefits. The clean and modern aesthetic, with its minimalist interface and focus on the user experience, aligns perfectly with the message of efficiency and ease of use. The use of vibrant colors and smooth transitions creates a visually engaging experience, while the clear and concise text overlays ensure that viewers understand the key functionalities of Audaces Idea. The animated explainer video format is ideal for explaining complex software concepts in a clear and concise way.
By combining a visually appealing design with informative content, the video successfully demonstrates the value proposition of Audaces Idea as an essential tool for fashion designers. The emphasis on a seamless workflow, from initial sketches to technical specifications, underscores the software's ability to enhance productivity and creativity in the fashion industry. A custom animated video could further enhance the video by showcasing the software's capabilities in a more engaging and dynamic way.
17. ManageEngine
Endpoint central by manageengine is a comprehensive solution for managing and securing various endpoints, including desktops, laptops, servers, mobiles, and iot devices. it empowers organizations to efficiently manage and secure their it infrastructure while enhancing the digital employee experience.
The 2d animated explainer video effectively employs a clean and modern design style, characterized by vibrant colors, clear typography, and engaging animations. the use of bold colors and simple shapes helps to draw attention to key information, such as the types of endpoints that can be managed and the security threats that can be mitigated. the animations are smooth and fluid, making the video visually appealing and easy to follow.
By combining informative visuals with concise messaging, the animated video marketing successfully conveys the value proposition of endpoint central as a comprehensive solution for endpoint management and security. the design style effectively complements the video's message, making it an excellent explainer video that is both informative and engaging.
18. Arctic Wolf
Arctic Wolf Managed Risk helps businesses identify and strengthen their digital environments against cyber threats. The solution provides a comprehensive view of potential vulnerabilities across networks, endpoints, and cloud environments. This 2D animated explainer video effectively uses a clean and modern design aesthetic to communicate the value of Arctic Wolf Managed Risk. The minimalist approach, with its focus on clear visuals and concise messaging, allows viewers to easily grasp the concept of attack surface coverage. The use of glowing lines and nodes to represent networks, endpoints, and cloud environments creates a visually engaging representation of the digital landscape.
By combining a clear explanation of Managed Risk with visually appealing motion graphics, the animated explainer video successfully conveys the importance of proactive cybersecurity measures in todays digital world. The video is a great example of how animated explainer video production can be used to create engaging and informative content. The use of animation helps to bring the concept of Managed Risk to life and makes it easier for viewers to understand.
The video is also a good example of how to use motion graphics to create a visually appealing and engaging explainer video. The use of glowing lines and nodes is effective in conveying the concept of attack surface coverage. The minimalist approach helps to keep the video focused and easy to follow.
19. 1Password
The video showcases the latest version of 1password, emphasizing its seamless integration with macOS and highlighting features like enhanced security, speed, and a user-friendly interface. The video aims to demonstrate how 1password simplifies password management for mac users, offering a comprehensive solution for safeguarding digital identities. This 2d animated explainer video does a fantastic job of showcasing the product.
The design style effectively employs sleek, modern aesthetics with a vibrant color palette dominated by blues and purples. Neon accents and glowing elements create a sense of dynamism and sophistication, aligning with the technological nature of the product. Visual metaphors, such as the shield imagery, reinforce the core message of security and protection. The explainer video animation is fluid and engaging, guiding viewers through the features and benefits of 1password 8 in a clear and concise manner.
By combining informative visuals with a compelling narrative, the video successfully captures the essence of 1password as a reliable and user-centric password manager. The design elements work harmoniously to enhance the message, leaving viewers with a lasting impression of the product's value proposition. This animated video marketing is a great way to reach new customers.
20. Superfluid
Superfluid is a protocol for transferring erc-20 tokens without gas fees every second. this allows web3 businesses and developers to automate recurring payments for subscriptions, vesting, payroll, and more. superfluid offers solutions for subscriptions, vesting, and payroll.
The design style of the video is modern and minimalist, with a focus on clean lines and simple shapes. the use of bright colors and bold typography helps to create a visually appealing and engaging experience. the animations are smooth and fluid, and they help to explain the concepts in a clear and concise way. the overall effect is a video that is both informative and visually appealing, making it an effective explainer video.
The design of the video does a great job of highlighting the product and its features. the use of 2d animation and motion graphics helps to bring the concepts to life, and the simple and clean design makes it easy to understand the information being presented. the video is also effective in conveying the benefits of using superfluid, such as the ability to automate recurring payments and save on gas fees. this animated explainer video serves as a great marketing video animation for superfluid.
21. Conversica
This video showcases how Conversica AI Assistants can be valuable assets for revenue teams by automating conversations and helping achieve business goals. This convincing explainer video cleverly employs a minimalist design aesthetic, using bold colors and geometric shapes to visually represent the automation process. This 2D animated explainer video approach effectively highlights the key benefits of Conversica, such as increased reply rates and ROI, by associating them with visually appealing and memorable graphics. The use of a grid pattern, for example, symbolizes the organized and efficient nature of automated conversations.
By combining clear messaging with a visually engaging design, the video successfully conveys the value proposition of Conversica for revenue teams seeking to optimize their communication strategies and enhance productivity. The animated explainer video cleverly uses 2D motion graphics to represent complex concepts in a simple and easy-to-understand way. This approach makes it easier for viewers to grasp the key benefits of Conversica and how it can help them achieve their business goals.
The video is a great example of how 2D animation can be used to create engaging and informative explainer videos. The use of motion graphics and bold colors helps to keep viewers engaged, while the clear and concise messaging ensures that the key takeaways are easily understood. This video is an effective tool for anyone looking to learn more about Conversica and how it can benefit their business.
22. Emburse
Emburse offers a comprehensive expense management solution that streamlines the process of managing employee spending and expense reports. With Emburse, businesses can issue virtual and physical credit cards, set spending limits, and track expenses in real-time. The platform also includes features such as text message receipt capture, which simplifies the expense reporting process for employees.
The 2D animated explainer video effectively showcases Emburse's features and benefits through its clean and modern design style. The use of bright colors, simple shapes, and clear typography makes it easy for viewers to understand the platform's functionality. The explainer video also incorporates subtle animations and transitions that keep viewers engaged and help to illustrate key points. The combination of these design elements creates a visually appealing and informative video that effectively communicates the value proposition of Emburse's expense management platform.
In conclusion, the animated explainer video production's design style plays a crucial role in highlighting the benefits of Emburse's expense management solution. The use of clear visuals, concise messaging, and engaging animations effectively conveys the platform's ease of use and comprehensive features, making it a convincing explainer video.
23. Comarch
Comarch, a renowned telecommunications solutions provider, has created a compelling explainer video showcasing the potential of 5g monetization. This video emphasizes the significance of collaboration and partnerships among various stakeholders in delivering cutting-edge digital services.
The video's design style effectively conveys the message of 5g monetization through its use of vibrant colors, engaging character animation, and futuristic background visuals. The characters, representing different players in the 5g ecosystem, are depicted in a modern and relatable manner, fostering a connection with the audience. The 2d animation seamlessly guides viewers through the complexities of 5g technology and its potential applications, making it easily understandable for both technical and non-technical audiences.
In conclusion, Comarch's explainer video successfully utilizes a visually appealing and informative design style to highlight the importance of 5g monetization and the role of collaboration in driving digital innovation. The video's engaging animation and clear explanations make it an effective tool for educating and inspiring stakeholders in the telecommunications industry. A creative explainer video like this can also drive leads and generate interest in Comarch's 5g solutions.
24. Earth Token
Earth token's natural asset exchange video effectively explains the challenges and solutions in the realm of environmental preservation and sustainability. The video highlights the growing global awareness and investments in innovations like solar, wind, waste-to-energy, carbon sequestration, and preservation of natural assets. It emphasizes the difficulty in connecting buyers and sellers of sustainable products and technologies.
The 2D animated video for marketing uses a simple yet impactful design style, utilizing clean lines, vibrant colors, and engaging animations. Geometric shapes and icons represent various environmental initiatives and technologies, making complex concepts easily digestible. The use of a central ethereum symbol surrounded by these icons effectively conveys the role of earth token in facilitating transactions and connections within the sustainable ecosystem. The animation of people interacting with these icons further emphasizes the human element and the accessibility of these solutions.
Overall, the explainer video drive leads with its design style perfectly complements its message, creating an informative and visually appealing experience for viewers. The combination of clear explanations, engaging visuals, and a focus on human impact effectively conveys the importance of earth token's natural asset exchange in promoting environmental sustainability.
25. Hotjar
The video demonstrates how to use the rage click filter in Hotjar to analyze user behavior and identify areas of frustration on a website. The rage click filter helps identify sessions where users clicked or tapped rapidly out of frustration, indicating potential usability issues or broken UI elements.
This animated explainer video production effectively complements its purpose as an explainer video. The use of clean lines, simple shapes, and a muted color palette creates a visually appealing and uncluttered aesthetic. This allows viewers to focus on the key message and functionality of the rage click filter without distractions. The 2D animation is smooth and engaging, guiding the viewer's attention to the relevant features and steps involved in using the filter.
In conclusion, the video's design style effectively supports its role as an explainer video by providing a clear and concise visual representation of the rage click filter's functionality. The use of animation, screen recordings, and annotations enhances the viewer's understanding of how to use the filter to identify and address user frustration on their website. This animated marketing video is a great example of how animation can be used to create engaging and informative content.
26. Freshdesk
Freshdesk's post-call transcripts help businesses retrieve customer details quickly and easily, improving call quality and training processes. Supervisors can review complete calls within minutes, enhancing efficiency.
The video's design style effectively complements its purpose as an impactful explainer video. The use of bold, contrasting colors and simple shapes creates a visually engaging experience that captures attention. The characters and objects are stylized, allowing viewers to focus on the key message, without distractions. The animation is smooth and dynamic, keeping the audience engaged throughout the video.
By combining clear visuals with concise messaging, the 2D animated video effectively demonstrates the benefits of Freshdesk's post-call transcripts. The design style enhances the product's appeal, making it an excellent example of how animation can be used to create compelling animated video marketing.
27. KIOXIA
The video showcases kioxia's flash memory application products, highlighting their commitment to continuous technological innovation with bics flash to meet diverse customer needs through a wide range of product lineups.
The video effectively employs a clean and modern design style to convey complex technological concepts in a visually engaging manner. The use of 3d animation and sleek graphics helps to illustrate the intricate structure and functionality of kioxia's flash memory technology. The color palette is predominantly cool and neutral, with accents of blue and green, creating a sense of sophistication and professionalism. The video also incorporates clear and concise text overlays to explain key features and benefits of the products, ensuring that the information is easily understandable for viewers.
By combining informative visuals with a polished design aesthetic, the impactful explainer video successfully captures the essence of kioxia's brand identity and effectively communicates the value proposition of their flash memory solutions. The animated explainer video's style strikes a balance between being visually appealing and informative, leaving a lasting impression on the audience.
28. CMDB
The configuration management database, or CMDB, is perhaps the most important asset for IT operations managers. Responsible for providing a centralized view of IT data, the CMDB can tell you which technologies are being used, where they're being used, how they're connected, and who's using them. It can also help companies increase business agility by automating incidents, freeing your team to focus on other issues. But today's application and infrastructure stacks are becoming increasingly complex.
This 2D animated explainer video uses a clean and modern flat design style with a limited color palette. This helps to keep the focus on the information being presented and makes it easy to follow the flow of the video. The use of simple shapes and icons also helps to make the video more visually appealing and engaging. The explainer video does a great job of highlighting the product/service/message by using clear and concise language.
The visuals are also used effectively to support the message and make it easier to understand. Overall, this is a great example of a persuasive explainer video. The design is simple and effective, and the explainer animation does a great job of explaining the product/service/message. The use of animation and motion graphics helps to keep the viewer engaged, and the video is well-paced and easy to follow.
29. Gelato
Gelato network is web3 automation network, enabling developers to automate a wide variety of arbitrary smart contract executions on and across all evm-based compatible blockchains such as ethereum, polygon, bnb chain, fantom, and more.
The design style of the gelato network explainer video uses colorful and abstract 3d shapes and objects to visually represent the complex concepts of blockchain technology, automation, and decentralized finance (defi). The animated explainer video cleverly employs vibrant, futuristic visuals to highlight the cutting-edge nature of gelato network's solution for developers seeking to automate smart contract executions across various evm-compatible blockchains.
The video's aesthetic effectively communicates the innovative and transformative potential of gelato network's technology within the evolving landscape of web3 and decentralized finance. This effective explainer video is a great way to learn about the company and its technology. The animation in the video is top-notch and helps to explain the complex concepts in a way that is easy to understand.
30. Veeva
Veeva sitevault is a single place for sites to manage their studies and exchange information across the hundreds of sponsors and cros that already use veeva to run their trials. This video showcases how sitevault enables better, more efficient collaboration between sites and sponsors, allowing for more time to focus on patients.
The video cleverly employs a minimalist design style with clean lines and a limited color palette of black, white, and orange. This approach effectively highlights the key features and benefits of sitevault, such as its user-friendly interface for managing site operations and its ability to facilitate seamless collaboration between sites and sponsors. The use of simple icons and 2d animations further enhances the clarity and visual appeal of the explainer video, making it easy for viewers to understand the value proposition of sitevault.
By combining a concise narrative with visually engaging motion graphics, the effective explainer video successfully conveys the message that sitevault is a powerful solution for streamlining clinical trial management and improving collaboration between sites and sponsors. The minimalist design aesthetic ensures that the focus remains on the product and its benefits, making it an ideal choice for companies looking to drive leads and increase brand awareness.
Key Takeaways
What is a 2D Animated Explainer?
A 2D animated explainer video is a short video that uses two-dimensional animation to explain a complex topic in a simple and engaging way. These videos are often used for marketing, education, and training purposes.
For example, a cybersecurity software company used a 2D animated explainer video to explain its complex security solutions in a way that was easy for potential customers to understand. The video helped the company to increase brand awareness and generate leads.
Creating a 2D Animated Explainer: Where to Start?
Starting with a clear understanding of your target audience and their needs is crucial.
For example, a project management software company started by identifying their target audience as busy professionals who needed help staying organized. They then created a video that highlighted the benefits of using their software to manage projects effectively.
2D Animated Explainer Ingredients
A compelling 2D animated explainer video combines several key ingredients to effectively convey its message.
For example, a financial services company created a video that used a combination of engaging visuals, a clear message, and a strong call to action to encourage viewers to invest in their retirement plans.
2D Animated Explainer - Goals and Objectives
Before creating a 2D animated explainer, clearly define its goals and objectives to ensure its effectiveness.
For example, a healthcare provider used a 2D animated explainer video to educate potential patients about a new medical procedure. The video's objective was to increase awareness and encourage viewers to schedule a consultation.
Selecting a Style for Your 2D Animated Explainer
Choosing the right style is crucial for your 2D animated explainer to effectively resonate with your target audience.
For example, a mobile app development company chose a modern and minimalist animation style for their explainer video to appeal to their tech-savvy target audience.
Storytelling in a 2D Animated Explainer
Effective storytelling is crucial for engaging viewers and conveying your message memorably in a 2D animated explainer.
For example, a company specializing in sustainable packaging solutions used storytelling to highlight the environmental impact of traditional packaging and presented their eco-friendly alternatives as the solution.
Best Practices for 2D Animated Explainers
Following best practices ensures your 2D animated explainer is engaging, informative, and effective in achieving its objectives.
For example, a software as a service (SaaS) company optimized their 2D animated explainer video for different social media platforms, resulting in increased brand visibility and lead generation.
What Makes a 2D Animated Explainer Effective?
Several factors contribute to the effectiveness of a 2D animated explainer video in engaging viewers and achieving its intended goals.
For example, an e-commerce platform created a 2D animated explainer video that clearly outlined the benefits of selling products on their platform, resulting in a significant increase in seller sign-ups.
Connecting Your Brand and 2D Animated Explainer
Seamlessly integrating your brand identity into your 2D animated explainer video is crucial for brand consistency and recognition.
For example, a company specializing in eco-friendly cleaning products used earthy tones, natural imagery, and messaging that emphasized sustainability in their 2D animated explainer video to reinforce their brand identity.
What is a 2D Animated Explainer?
A 2D animated explainer video is a short video that uses two-dimensional animation to explain a complex topic in a simple and engaging way. These videos are often used for marketing, education, and training purposes.
For example, a cybersecurity software company used a 2D animated explainer video to explain its complex security solutions in a way that was easy for potential customers to understand. The video helped the company to increase brand awareness and generate leads.
Creating a 2D Animated Explainer: Where to Start?
Starting with a clear understanding of your target audience and their needs is crucial.
For example, a project management software company started by identifying their target audience as busy professionals who needed help staying organized. They then created a video that highlighted the benefits of using their software to manage projects effectively.
2D Animated Explainer Ingredients
A compelling 2D animated explainer video combines several key ingredients to effectively convey its message.
For example, a financial services company created a video that used a combination of engaging visuals, a clear message, and a strong call to action to encourage viewers to invest in their retirement plans.
2D Animated Explainer - Goals and Objectives
Before creating a 2D animated explainer, clearly define its goals and objectives to ensure its effectiveness.
For example, a healthcare provider used a 2D animated explainer video to educate potential patients about a new medical procedure. The video's objective was to increase awareness and encourage viewers to schedule a consultation.
Selecting a Style for Your 2D Animated Explainer
Choosing the right style is crucial for your 2D animated explainer to effectively resonate with your target audience.
For example, a mobile app development company chose a modern and minimalist animation style for their explainer video to appeal to their tech-savvy target audience.
Storytelling in a 2D Animated Explainer
Effective storytelling is crucial for engaging viewers and conveying your message memorably in a 2D animated explainer.
For example, a company specializing in sustainable packaging solutions used storytelling to highlight the environmental impact of traditional packaging and presented their eco-friendly alternatives as the solution.
Best Practices for 2D Animated Explainers
Following best practices ensures your 2D animated explainer is engaging, informative, and effective in achieving its objectives.
For example, a software as a service (SaaS) company optimized their 2D animated explainer video for different social media platforms, resulting in increased brand visibility and lead generation.
What Makes a 2D Animated Explainer Effective?
Several factors contribute to the effectiveness of a 2D animated explainer video in engaging viewers and achieving its intended goals.
For example, an e-commerce platform created a 2D animated explainer video that clearly outlined the benefits of selling products on their platform, resulting in a significant increase in seller sign-ups.
Connecting Your Brand and 2D Animated Explainer
Seamlessly integrating your brand identity into your 2D animated explainer video is crucial for brand consistency and recognition.
For example, a company specializing in eco-friendly cleaning products used earthy tones, natural imagery, and messaging that emphasized sustainability in their 2D animated explainer video to reinforce their brand identity.
Conclusion
Harnessing the Power of Animated Explainers
The digital landscape is saturated with content, making it challenging for businesses to capture attention and effectively communicate their message. Consumers are bombarded with information, often leading to short attention spans and a reluctance to engage with complex or lengthy content. This is where the magic of 2D animated explainer videos comes in. These concise, engaging videos have the power to simplify intricate concepts, making them easily digestible and memorable for viewers.
Need
The need for effective communication is paramount in today's competitive market. Businesses need to convey their value proposition, explain their products or services, and build trust with their audience. Traditional marketing methods, such as text-heavy brochures or static images, often fail to capture attention and leave a lasting impact. Animated explainer videos offer a dynamic and engaging solution, catering to the modern consumer's preference for visual content.
Challenges
Creating impactful explainer videos requires a strategic approach. Businesses must carefully consider their target audience, key message, and desired outcome. The challenge lies in crafting a compelling narrative that resonates with viewers while effectively communicating the intended information. Balancing creativity with clarity is crucial to ensure the video is both entertaining and informative.
Application
Animated explainer videos have a wide range of applications across various industries and marketing channels. They can be used on company websites, social media platforms, email campaigns, and even at trade shows or conferences. These versatile videos can serve multiple purposes, such as introducing a new product, explaining a complex process, or showcasing a company's unique value proposition.
brand awareness
Building brand awareness is essential for any business, and animated explainer videos can be a powerful tool to achieve this goal. By incorporating brand elements, such as logos, colors, and fonts, businesses can create a consistent brand experience that reinforces their identity. The engaging nature of these videos helps to leave a lasting impression on viewers, increasing brand recognition and recall.
Lead generation
Generating leads is a crucial aspect of any marketing strategy. Animated explainer videos can effectively capture viewers' attention and encourage them to take action, such as visiting a website, signing up for a newsletter, or requesting a demo. By including clear calls to action within the video, businesses can drive conversions and nurture potential customers through the sales funnel.
Customer education
Educating customers about products or services is essential for building trust and driving sales. Animated explainer videos can simplify complex concepts, making them easy for viewers to understand and remember. By providing valuable information in an engaging format, businesses can empower customers to make informed decisions and increase their confidence in the brand.
Internal communication
Animated explainer videos are not limited to external marketing efforts. They can also be used for internal communication purposes, such as employee onboarding, training programs, or company announcements. These videos can effectively communicate important information to employees in a clear and concise manner, improving engagement and knowledge retention.
Investor relations
Attracting investors is crucial for business growth and expansion. Animated explainer videos can be used to showcase a company's vision, mission, and potential for success. By presenting complex financial information or business models in a visually appealing and easy-to-understand format, businesses can effectively communicate their value proposition to potential investors.
