30 Impactful 2D Animated Explainer Videos That Drive Leads

1. NFCForum

Beyond simple transactions, discover the unseen potential unlocked by a single tap the core of NFC technology. From making effortless payments to verifying authenticity and connecting communities, this dynamic presentation showcases its surprising reach and convenience, guided by the NFCForum.

The video employs diverse, real-world examples, paired with clear visuals and engaging animated educational content, to make this pervasive, secure technology accessible. It compellingly illustrates how this tap-enabled world builds trust, simplifies complex interactions, and enables a connected future, demonstrating the technology's profound impact on daily life.

2. Codefresh Marketing video animation

Navigating software deployment to production at scale can feel like a chaotic, unpredictable machine filled with manual steps and bottlenecks. This feeling of struggle is vividly captured by the opening animation, making the problem instantly relatable before Codefresh introduces order.

The Codefresh Argo Platform leverages open-source Argo projects like Workflows and CD to accelerate innovation. Through powerful marketing video animation, its ability to offer centralized control and deep visibility becomes clear, making complex deployments safer, more frequent, and resilient. This visual approach serves as inspiration for communicating technical value effectively.

3. Trustifi explainer video animation

Navigating the treacherous waters of email security often feels overly complicated and disruptive. Trustifi charts a clear course with its exceptionally simple yet powerful cloud platform. This effective explainer video animation masterfully conveys its comprehensive protection.

It deploys effortlessly for any organization size, shielding inbound threats like phishing and ransomware attacks effectively. Outbound, AI ensures sensitive emails are automatically encrypted, offering genuine peace of mind for sender and recipient alike.

Uniquely, recipients can decrypt and reply securely without needing to create any account, removing friction. Seamless integration fosters effortless compliance across various regulations, building trust while granting users total control over sent messages, even allowing post-send actions.

4. FSC Motion graphics explanation

Addressing the urgent global imperative to protect vital forests, the EUDR imposes new demands for responsible sourcing. Navigating tangled global supply chains for products like wood and rubber now mandates rigorous due diligence, moving beyond simple policy to a fundamental commitment to deforestation-free origins.

Meeting this challenge demands proactive tools, and FSC certification emerges as a powerful solution for compliance. It establishes necessary frameworks, leveraging data and geolocation details not just as points, but as the vital narrative proving a product's origin and building trust.

Adding essential clarity, the motion graphics explanation effectively details how FSC certification aligns with EUDR requirements. This makes the complex path forward tangible, inspiring organizations to embrace this critical shift for collective positive impact and a sustainable market.

5. Comarch Visual Storytelling Video

Mastering helpful content delivery is beautifully showcased here. Distilling practical guidance into easy-to-follow steps, enhanced by simple yet effective animation, demystifies potentially complex subjects. The presentation prioritizes clarity, making essential gardening techniques readily understandable and encouraging immediate action.

This serves as an inspiring Visual Storytelling Video for communicators. It illustrates how focused visuals and concise explanations can build confidence in the audience. The clear structure and positive tone make the information stick, providing a valuable template for any project aiming to educate or empower viewers through video. Comarch could benefit from this style.

6. Hotpatching Windows Server brand messaging animation

Navigating the complexities of server upkeep often involves disruptive reboots for essential security updates. A compelling solution arrives with hotpatching for Windows Server, fundamentally changing this dynamic. This innovation enables crucial security patches without restarts, seamlessly patching in-memory code while operations continue uninterrupted. The video's striking live demonstration visually confirms this core benefit.

Reducing reboots from monthly events to just quarterly unlocks significant operational efficiency and reliability for IT teams, simplifying planning. This powerful capability, explained through insightful brand messaging animation showing the seamless process, ensures critical systems remain available when needed most, a key advantage.

7. Azelis Product demonstration animation

Bringing everyday possibility to life, the video quickly immerses viewers in the science powering familiar goods. This instant connection, visualized through insightful product demonstration animation, highlights Azelis' profound value across diverse markets like food and personal care.

Beyond simple distribution, their global network provides deep local expertise. But their core strength lies in a highly skilled workforce. Experienced specialists dont just distribute; they are partners driving innovation, leveraging knowledge to develop unique, market-leading solutions, setting the company apart and accelerating growth with EQT support.

8. Clever Devices animated brand story

Navigating crucial ridership data for public transit agencies can be complex. Clever Insights steps in as a powerful solution. This compelling animated brand story visually unpacks how the platform simplifies collecting, cleaning, and reporting essential information.

The appeal lies in its clear, actionable insights, transforming raw numbers into a clear picture. It offers intuitive visualization through customizable dashboards, giving users confidence in reporting accuracy for federal requirements. Data is continuously available, empowering agencies with transparent insights for better service decisions.

9. Cohesity Visual metaphor explanation

Struggling to unleash application innovation feels like being tethered by data constraints. Legacy infrastructure forces cumbersome processes, generating costly, stale copies that hinder progress and introduce risk. This relatable visual metaphor explanation vividly portrays the bottleneck developers face.

Cohesity liberates development by turning backup data into a potent accelerant. It consolidates all your data sources onto a unified platform, delivering instantaneous access to secure, production-ready clones at no extra storage cost. This empowers teams with self-service agility, dramatically boosting productivity and fueling a faster, more efficient path to market.

10. Earnix Animated explainer video

Insurance leaders facing modernization hurdles and slow adaptation discover a clear path forward. This animated explainer video from Earnix powerfully diagnoses industry challenges with sharp data points, revealing the real consequences of delayed action and compliance burdens. It speaks directly to pressing needs.

The visual storytelling is a strategic diagnosis followed by a solution offering: positioning the 2024 Earnix Industry Trends Report as essential for gaining advantage. It's a masterclass for creators on using data and problems to frame a compelling, action-oriented message.

11. PetroPad visual storytelling

The challenge of managing outdoor liquid spills, particularly oil-contaminated rainwater, is vividly portrayed. Traditional containment leads to overflow or dumping, directly causing pollution and costly hazardous waste disposal shown in the video.

PetroPad presents an innovative solution. Its unique polymer technology, highlighted through strong visual storytelling, solidifies hydrocarbons into a manageable, rubber-like substance. Clean water passes freely. This offers a powerful approach to environmental protection and waste reduction, inspiring effective product communication videos.

12. Gem motion graphic animation

Shifting from endless applications to strategic talent acquisition feels achievable with Gem's AI-powered platform. Through crisp screen recordings and dynamic motion graphic animation, the platform's speed in intelligently scoring candidates is brilliantly conveyed, promising recruiters back their valuable time. It truly solves the application overload puzzle visually.

The video expertly guides viewers through the workflow: setting tailored criteria, instantly prioritizing top candidates for immediate engagement, and smoothly managing the rest through effective bulk actions. This compelling visual narrative, showcasing efficiency and control, serves as a potent source of inspiration for video creators aiming to clearly articulate their own innovative solutions and inspire confident adoption.

13. Dell Technologies Animated explainer video

Ensuring your Dell system performs at its peak becomes achievable with straightforward guidance. This concise how-to, delivered through a clear animated explainer video, distills essential maintenance into simple, visual steps. The blend of animated illustrations for physical tasks and simulated screen actions for software processes makes caring for your computer feel less daunting and entirely manageable.

The presentation stresses the foundation of good performance: proper airflow. Cleaning vents and using solid surfaces are shown as vital, tangible steps anyone can take to combat overheating and prolong hardware life. This emphasis on preventative measures frames system care not just as a chore but a smart investment in your device's future, fostering a sense of empowered ownership.

Support is readily available via Dell's ecosystem. The video highlights Dell SupportAssist for crucial updates and Dell Power Manager for fine-tuning thermal settings. These tools are presented as key allies, streamlining technical upkeep and ensuring your machine stays optimized with minimal effort, reinforcing the value Dell brings to your computing experience.

14. Spirent Engaging animated content

Witnessing the dramatic evolution of 5G networks unveils an incredibly intricate landscape. The video brilliantly captures this shift, moving from static hardware to dynamic virtualized software managed in the cloud, presenting service providers with new operational challenges unlike ever before.

Disaggregation pushes functions across countless locations, bringing services closer but exploding the points needing observation. Coupled with multi-vendor software updating rapidly, traditional oversight is insufficient. I felt the visuals effectively conveyed this surge in distributed complexity, highlighting the vital need for automated solutions.

This is where Spirent empowers operators, providing essential capabilities for testing and deep network visibility. Engaging animated content clarifies the intricate details, showing how their approach cuts through complexity, enabling mastery over these modern challenges to truly realize the network's vast potential.

15. Wabash TAAS explainer video animation

Navigating the dynamic logistics landscape necessitates a modern approach to scaling growth. Wabash TAAS presents a fully maintained trailer capacity subscription, offering the operational infrastructure to build a scalable network and capture new revenue streams without expanding headcount. This model unlocks market opportunities by providing flexible capacity solutions on demand.

More than simple access to trailers, this service provides a comprehensive support ecosystem. A dedicated service network, advanced technology, and personnel are included, managing maintenance and infrastructure needs entirely. The explainer video animation simplifies this complex offering, showing how the digital platform streamlines management and enables cost-effective coverage by overlaying nationwide trailer pools onto existing networks.

16. NORDEN Software feature demonstration

Unveiling a robust layer of vehicle protection, NORDEN presents its comprehensive camera solution. Through sharp visuals, it showcases features like Advanced Driver Assistance System alerts for potential hazards and Blind Spot Detection providing essential confidence during lane changes, bringing crucial road awareness to the forefront.

The driver status monitoring keeps attention sharp, while strategically placed cameras secure passengers and aid complex maneuvers like parking. This precise software feature demonstration clearly articulates the integrated safety ecosystem. The video's clear, segmented presentation of these functionalities makes it a truly inspiring example of effective technical communication for viewers.

17. Mindray Concept visualization animation

Advancing the fight against global disease relies on innovative diagnostics. This video masterfully clarifies the biological challenge of HIV infection. Through insightful concept visualization animation, the intricate process of viral attack and the appearance of key biomarkers are revealed, making complex science remarkably accessible.

The narrative tracks the evolution of testing methods, demonstrating how newer generations dramatically reduce the critical window period. The focus on the 4th generation HIV Kit highlights its enhanced sensitivity and specificity, presenting it as a vital tool for earlier, more reliable detection, ultimately empowering better health outcomes for Mindray.

18. Sager Electronics business animated video

Achieving robust electrical connectivity hinges on more than component selection; the right application tooling is paramount. Showcased in a clear business animated video, Sager Electronics highlights Molex's comprehensive range, effectively demystifying the complex process of wire and cable assembly, making it accessible and understandable for technical audiences.

The video excels by detailing tools for every need, from basic hand tools ideal for field work to advanced applicators suited for high volume production. This focus on scale and precision, particularly demonstrating proper crimping techniques via compelling animation, underscores the value of correct tooling in ensuring reliable, long-lasting connections. It's an insightful look into a critical process, providing practical takeaways for manufacturing and repair professionals considering their own video communication projects.

19. Live Oak Bank short animated video

Navigating a world fractured by conflict demands illumination and truth, a journey powerfully depicted by Fondation Hirondelle. Their short animated video uses stark visuals, moving from chaotic struggle in darkness to lines of light, symbolizing how information helps make complex realities comprehensible.

Justice Info.net's vital work is highlighted, emphasizing independent news and analysis on transitional justice. Building trust requires clearly separating facts from opinion, resonating deeply for audiences. The visual metaphor of remembrance pillars underscores that acknowledging the past is the essential foundation for reconciliation.

Acknowledging past crimes through informed memory builds the foundation to break cycles of revenge. This offers inspiring insight into global challenges, relevant for entities like Live Oak Bank as societal healing connects to broader stability.

20. ANPR Communicate value proposition

Automating entry with intelligent recognition comes to life through clear visual storytelling. The ANPR video compellingly illustrates the journey from license plate capture to gate activation, showcasing how technology creates a fluid yet secure access point without human intervention.

The depth of control demonstrated in the software interface truly elevates the presentation. Showing administrators easily manage vehicle lists, incorporating blacklists and timed access rules via Wiegand compatibility, helps communicate value proposition by emphasizing system flexibility and robust security layers. This visual clarity offers a template for explaining complex technical solutions simply.

21. Xceedance Whiteboard animation alternative

Dealing with fragmented systems presents a universal challenge, keenly illustrated by this depiction of an adjuster buried in manual complexity. The video's crisp, engaging animation immediately visualizes this struggle, contrasting sharply with the chaos it portrays.

The Xceedance platform emerges as the central solution, consolidating disparate functions into one intuitive interface. Witnessing integrated communications and document access on screen demonstrates a refreshing whiteboard animation alternative for explaining complex processes. This transformation empowers users, simplifying workflows and delivering superior claims outcomes.

22. Xsolla 2d animation production

Forging a direct path for mobile creators, this Xsolla video unveils a powerful solution for alternative distribution and truly flexible in-app monetization. It underscores the control developers gain by breaking free from traditional platform gatekeepers, opening access to a wider global audience with varied payment preferences that can boost conversion.

Visually, the straightforward in-app purchase flow is demonstrated with compelling clarity. The use of clean 2d animation production enhances understanding, turning potentially complex transactions into an effortless user experience. This serves as a great example for video communication projects, showing how clear process demonstration inspires confidence and highlights unique value effectively.

23. Kentucky Service explanation video

The weight of limited healthcare access for many is compellingly rendered in this animated piece. Through compassionate visuals, it humanizes the struggle, showing personal realities from ER reliance to employers unable to provide coverage, powerfully establishing the critical need.

This strategic foundation makes kynect, Kentucky's Healthcare Connection, shine brighter as the vital solution. As an insightful service explanation video, it demonstrates how validating these real-world challenges before presenting quality coverage for every Kentuckian inspires trust and provides a hopeful path forward for impactful communication.

24. Paragon animated informational video

Unveiling a delightful secret within direct mail, Paragon showcases personalized communication transformed into an interactive experience. Moving beyond flat paper, the concept introduces an imaginative inner piece hidden within a custom outer wrap, immediately capturing attention and sparking curiosity.

This layered reveal, vividly brought to life through this animated informational video, culminates in a "dreamy treats" jar holding perforated vouchers. It feels less like mail and more like unwrapping a gift, elevating the offer and creating a truly memorable customer connection.

Such innovative design and print technology provide inspiring possibilities for brands aiming to elevate their physical marketing campaigns beyond the expected and build deeper recipient engagement.

25. ZimVie Character based animation

Bringing intricate dental solutions into clear focus requires sophisticated visuals. This look at GenTek TiBases, a key part of ZimVie's genuine restorative components, offers an insightful demonstration. It effectively translates technical product details into practical clinical relevance for various patient needs and anatomical considerations.

The dynamic presentation uses precise character based animation to unveil features like the flexible collar heights, mimicking natural emergence profiles for optimal aesthetics. It also compellingly shows the screw-assisted separation design and angled driver access, emphasizing workflow efficiency and adaptability in complex restorative scenarios.

26. LatentView Analytics custom animated video

Navigating the overwhelming complexity of legacy data environments can feel like being lost in tangled streams. This common challenge hinders growth and insightful decision-making for modern businesses.

MigrateMate offers a breakthrough, facilitating swift and secure data migration, visually captured in a clear custom animated video. It streamlines the process, from discovery and migration of database objects and data, to rigorous validation ensuring accuracy.

This leading-edge solution by LatentView Analytics empowers teams to transition from cumbersome on-premise systems to agile cloud platforms like Snowflake. It makes achieving significant cost savings and becoming truly data-driven not just a goal, but an accessible reality for any organization.

27. Opera product explainer video

Answering a passionate community call, the arrival of Opera GX Mobile takes center stage. Catering directly to the gamer aesthetic, this browser release video taps into pent-up demand, establishing instant connection and relevance for its target audience.

This product explainer video vividly showcases features crucial for gamers on the go. Seamlessly sending content with My Flow and tracking new game releases highlight its practical power. Combined with customizable skins and one-handed navigation, it offers a distinct, compelling mobile browsing experience that inspires.

28. WELLAIR animated marketing video

Unlocking swift commerce potential visually unfolds in this WELLAIR presentation. Guiding viewers step-by-step, the animated marketing video makes launching a branded web shop appear remarkably streamlined. From linking app store IDs to customizing digital assets, each phase highlights effortless setup for mobile developers.

The clever breakdown continues, showcasing flexible offer customization and secure, integrated payment methods. This compelling demonstration emphasizes the platform's power to drive significant growth in LTV and conversion, serving as an inspiring example of clear, benefit-focused video communication for creators.

29. Enbridge Gas Product demonstration animation

Boosting home comfort and saving energy begins with understanding insulation. Engaging animation visually makes the invisible reality of heat transfer tangible, compellingly showing how seasons impact indoor feel and expenses. This clear visualization brings a crucial technical concept down to earth.

An expert voice then steps in, offering clear guidance and directly addressing common homeowner concerns about insulation levels. Enbridge Gas connects homeowners directly to practical upgrades and conservation support through audits and programs. This product demonstration animation effectively outlines the value, motivating exploration of practical steps for a more efficient home.

30. Twitter service explainer video

Revealing where global conversations ignite, this dynamic animation illustrates how audiences converge on Twitter during major events. The visual style effectively conveys the platform's role as a vibrant hub for shared passion and cultural moments, presenting a strategic opportunity for brands to engage.

As a compelling service explainer video, it showcases Twitter's event targeting, making a powerful case for aligning campaigns when attention peaks. It highlights the potential for dramatically increased engagement and meaningful connection by strategically tapping into these relevant online moments.

Psychology & Power of 2D Explainers

Understanding the effectiveness of a 2D Animated Explainer Video requires looking beyond just visuals; it delves into how our brains process information. These videos tap into the power of combining visual and auditory stimuli, a synergy proven to significantly enhance comprehension and memory recall. Viewers watching information absorb and retain it far more effectively compared to simply reading text. This multi-sensory approach lowers the mental effort needed, making complex ideas feel accessible and easy to digest for the audience.

The brevity inherent in most explainers aligns perfectly with modern attention spans. Typically clocking in under ninety seconds, they deliver a focused core message quickly, capturing and holding viewer interest before they move on. Visual storytelling guides viewers step-by-step through concepts, transforming abstract notions into relatable scenes. Simple language and a clear problem-solution narrative structure further simplify the message, avoiding jargon that could alienate viewers and contribute to cognitive overload.

Effective explainers leverage character design to create connection, personifying ideas or representing the target audience, making the content feel more personal and less intimidating. Strategic color palettes and animation timing aren't just aesthetic choices; they psychologically guide the viewer's eye, highlight crucial information, and subtly influence emotional response, building trust or excitement.

Why Advids for 2D Animated Explainer Video?

At Advids, we specialize in crafting high-quality, original 2D animated explainer videos designed to achieve exceptional results for your business. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects across various animation style s, we possess a deep understanding of what makes a video truly effective. Over 270 of these projects specifically focus on 2D animated explainer videos, showcasing our expertise in this dynamic medium.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through captivating animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and dedication to client satisfaction.

The Advids 2D Animated Explainer Video Process:

Customized 2D Animated Explainer Video Solutions: We tailor each 2D explainer video project to perfectly reflect your brand, style, and target audience, ensuring a unique and impactful result.
Collaborative Process: We believe in close collaboration from concept to completion. Your active involvement ensures your vision is accurately realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create 2D animated explainer videos that resonate and drive action.

Bringing Your Story to Life:

Creative Storytelling Through Animation: Our skilled team of animators and storytellers weave captivating narratives that engage your viewers and deliver your message effectively.
Cutting-Edge 2D Animated Explainer Video Technology: We leverage industry-leading software and techniques to ensure your 2D explainer videos are visually stunning and leave a lasting impression.


Ready to unlock the potential of 2D Animated Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a 2D Animated Explainer Video?

A 2D animated explainer video is a short, engaging video that uses animation to explain a complex concept, product, or service in a clear and concise way. These videos are designed to capture attention and make information more accessible and memorable, especially for audiences who may find traditional text-heavy explanations challenging.

2D animated explainer videos are commonly used for a variety of purposes, including product demos , tutorials, brand storytelling , and customer testimonials . They can be used to introduce new products or services, explain complex processes, educate customers, or build brand awareness.

What do top 2D Animated Explainer Videos have in common?

Mastering 2D animated explainer videos requires a strategic approach to storytelling and visual design.

compelling narrative : craft a narrative arc with a clear beginning, middle, and end, focusing on a problem and solution.

• memorable characters : Design characters that are visually appealing and reflect the brand personality, making them instantly recognizable.

• visual style : Choose an animation style that aligns with your brand and target audience, maintaining consistency throughout.

• strategic color palette : Use a limited, carefully chosen color palette to create a cohesive and impactful visual experience.

• effective visual metaphors : Use simple, relatable metaphors to illustrate complex ideas, enhancing viewer comprehension.

• Clear Call to Action: Include a clear and concise call to action that guides viewers towards the desired outcome.

• precise script : Write a concise script that focuses on key messages, avoiding jargon and unnecessary details.

• Detailed Storyboard: Create a detailed storyboard that serves as a blueprint for the animation process, ensuring visual consistency.

• target audience focus : Tailor the video's content, style, and tone to resonate with the specific needs and interests of your target audience.

• brand consistency : Maintain consistent branding elements such as logo, colors, and fonts throughout the video to reinforce brand identity.

What makes 2D Animated Explainer Video effective?

Remarkable 2D animated explainer videos are crafted with a deep understanding of the target audience. For example, a video targeting tech-savvy millennials might employ a fast-paced, minimalist style, while one for a senior audience might use a slower pace and warmer color palettes. This understanding informs every aspect of the videos design, from character design to narrative structure .

The narrative should clearly present a problem, offer a solution, and leave the viewer with a clear call to action. Employing powerful visual metaphors ?such as using a lightbulb to represent an idea? simplifies complex concepts . subtle animations , like a button subtly glowing when hovered over, enhance engagement and guide the viewers eye.

evoke specific emotions ?excitement, trust, or curiosity?through carefully chosen visuals and music. Use size, color, and animation to prioritize key information and guide the viewers attention. characters should embody the brands personality and resonate with the target audience, acting as guides through the narrative.

vary the pace to maintain viewer interest , using faster cuts for exciting moments and slower ones for crucial information. consistent use of color palettes, character styles, and animation techniques reinforces brand identity and creates a cohesive viewing experience . Every visual and line of dialogue should serve a purpose , avoiding unnecessary information and keeping the message focused.

How long should your 2D Animated Explainer Video be?

Master 2D explainer video length by aligning video style , message complexity , and target audience for optimal impact .

Pre-production Considerations for Determining Video Length:

• What's the core message for each style?
• Who's the ideal viewer for this video?
• How many key features need focus?
• Does the style suit the product?
• Which funnel stage is the video for?
• What visual style best fits the brand?
• How concise can the message be?

2D animated explainer video length guide

How to create 2D Animated Explainer videos?

Mastering 2D animated explainer videos requires a strategic approach that prioritizes audience understanding and impactful storytelling from the outset.

• script development - Employ clear, concise language, focusing on a single core message and a strong call to action.
• Style Selection - Match the animation style to your brand identity and the complexity of the information being conveyed.
• voiceover casting - Choose a voice that matches your brand's personality and creates an emotional connection with the audience.
• Storyboard Creation - Use detailed storyboard s to ensure a consistent visual narrative and facilitate efficient collaboration.
• Animation Design - Employ strong visual metaphors and engaging character design to enhance understanding and memorability.
• voice recording - Incorporate professional direction to ensure emotional delivery and clarity of the message.
• Sound Design - Use music and sound effects to enhance the emotional impact and create a memorable viewing experience.
• video editing - Implement smooth transitions and pacing to maintain viewer engagement and comprehension.
• Final Refinement - Conduct thorough quality checks to ensure visual appeal, clarity, and overall effectiveness.

Understanding the Explainer Video Process

Having explored inspiring 2D animated video examples for business, let's dive into the process of crafting these powerful marketing tools. Creating compelling explainer videos isn't just about animation; it's about strategic planning and creative execution . We'll guide you through the key stages, offering insights to make your video production journey smoother.

From initial brainstorming to final delivery, understanding the process empowers you to create the best 2D animated explainer videos for your specific needs. Remember those captivating 2D animated video examples for business we showcased earlier? They all started with a similar journey.

• client briefing : We start by understanding your goals, target audience, and core message. This crucial first step ensures we're all on the same page.
• concept development : We brainstorm creative ideas to translate your message into a captivating narrative. Think visual metaphors and engaging storytelling.
• Scriptwriting: A concise, engaging script forms the backbone of your explainer video animation . This is where your message truly takes shape.
• style selection : Choosing the right style, from whiteboard to cartoon, enhances message delivery. Consider your brand and target audience.

By understanding these key stages, you're well on your way to creating impactful explainer videos. Whether you're crafting product explainer videos or showcasing a complex service, a well-defined process ensures a successful outcome.

Marketing Your 2D Explainer Video

Now we've covered creating 2D explainer videos, let's amplify their impact through strategic marketing. Think of your video as a powerful engine—marketing is the fuel that propels it to reach its full potential. effective marketing isn't just about views; it's about connecting with the right audience and driving meaningful engagement.

Imagine launching an app without showcasing its brilliance—that's where app explainer videos come in. Or perhaps you're tackling a complex process—2D animated explainer video case studies reveal how others have succeeded. Remember, even the most captivating 2d animated marketing videos need a solid marketing strategy to truly shine.

Want to see how it's done? Explore inspiring animated explainer video examples for practical insights.

• Target like a Pro: Don't just broadcast your message—laser-focus it. Identify your ideal viewer : their demographics, online haunts, and pain points. Tailor your marketing efforts to resonate with their specific needs.
• Platform Power-Up: Where does your audience hang out? YouTube? Specific social media channels? Choose platforms aligned with your target audience for maximum impact.
• SEO Boost: Help your video get discovered. Use relevant keywords in your title, description, and tags. Think search terms your audience would use to find content like yours.
• Content Repurposing Magic: Extend your video's lifespan. Create shorter snippets for social media or GIFs for email campaigns. Repurposing maximizes your content's reach and keeps your audience engaged.

By following these strategies, we can ensure our videos reach the right audience, spark conversations, and drive the results we want.

Storyboarding for Effective Explainer Videos

Having explored inspiring 2D explainer video examples, let's dive into storyboarding. Storyboarding isn't just a step; it's the foundation of compelling explainer videos. Think of it as our blueprint, guiding us from initial concept to final animation. A well-crafted storyboard ensures our 2D explainer video animation examples truly resonate with the audience.

Remember those captivating short explainer animations we discussed? Their success stems from meticulous planning. Storyboarding helps us visualize the narrative, refine pacing, and ensure visual consistency. It's where we transform ideas into engaging visuals, ready to captivate viewers.

Let's explore key storyboarding techniques:

• Define the Narrative: Start by crafting a compelling story. Think beginning, middle, and end. This narrative arc forms the backbone of our video, guiding viewers through the information.
• Visualize Key Moments: Sketching key scenes helps us capture the essence of our story. These sketches don't need to be perfect; they're about visualizing the flow and identifying key visuals.
• Refine Pacing and Transitions: Storyboarding allows us to control the rhythm of our video. We can experiment with different transitions and pacing to maintain viewer engagement.
• Collaborate and Iterate: Storyboarding is a collaborative process. Sharing our storyboard with others allows us to gather feedback and refine our approach.

By mastering these techniques, we ensure our website explainer videos, especially those showcasing SaaS products like in 2D explainer video examples for SaaS, effectively communicate their message and achieve their intended goals. A strong storyboard sets the stage for a successful animation, bringing our vision to life.

The Role of Color in Explainer Videos

Stepping beyond animation itself, let's explore color's power. Think of color as the silent narrator in your explainer videos. It whispers emotions, guides attention, and shapes how viewers perceive your message. Mastering color elevates your 2D animated video examples for marketing from informative to truly captivating. Imagine a calming blue backdrop in your video, subtly communicating trustworthiness, just like in many 2D explainer video examples for software.

Remember how we discussed target audience research? That's crucial here. A playful cartoon-style video aimed at children might explode with vibrant colors, instantly grabbing their attention. Meanwhile, a sophisticated business explainer video might opt for a sleek, minimalist palette, reflecting the brand's professionalism. Effective color choices aren't arbitrary; they're strategic decisions that amplify your message.

• Color and Emotion: Colors evoke feelings. A warm orange can spark excitement, while a deep green might suggest growth and stability. Understanding these associations helps align your palette with your video's emotional core.
• Brand Harmony: Your video's colors should resonate with your brand's visual identity. This reinforces brand recognition and creates a cohesive experience for your audience.
• Accessibility Matters: Ensure your video is accessible to everyone, including viewers with visual impairments. Sufficient contrast between text and background is key for readability.
• Call to Action Power-Up: Use contrasting colors to make your call to action pop. A bright button against a muted background draws the viewer's eye and encourages clicks.

By understanding color's influence, we empower ourselves to create explainer videos that not only inform but also resonate deeply with our audience. From motion graphics explainer videos to simple product demos, strategic color use elevates the entire viewing experience.

Animation Software Options for 2D Videos

Having explored inspiring 2D animation explainer video examples, let's empower you to create your own. Choosing the right software is key to bringing your vision to life. Whether you're inspired by top 2D explainer video examples or diving into software explainer videos for guidance, this section will equip you with the knowledge to choose the perfect tool.

From free options like Blender, perfect for beginners starting with animated explainer videos, to professional powerhouses like Adobe Animate, catering to complex projects, we'll navigate the diverse landscape of 2D animation software. Remember those captivating 2D animation explainer video examples? They all began with a software choice.

• Free vs. Paid: Free software offers a fantastic starting point, while paid options unlock advanced features and professional capabilities for polished results.
• Beginner-Friendly vs. Professional: User-friendly interfaces in software like Animaker make it easy for beginners to create engaging content, while robust tools like Toon Boom Harmony empower seasoned animators to tackle complex projects.
• Key Features: Explore keyframe animation for precise control over motion, character rigging for dynamic movements, and effects compositing for adding visual flair.
• System and Resources: Consider system requirements, community support, and available tutorials when making your decision.

By understanding these factors, you're well-equipped to choose the software that best aligns with your skills, budget, and creative vision. Now, you're ready to transform your ideas into compelling 2D animated explainer videos.

How 2D animated explainer video examples are curated?

We dove deep into 2D animated explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D animated explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Quality Examining smoothness of animation, character design, and overall visual appeal.
7. sound design Evaluating the effectiveness of music, voiceover, and sound effects in enhancing the message.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D animated explainer video examples 2024, n=7300 videos within duration <3 mintues, across industries.