30 Impactful 2D Animated Explainer Videos That Drive Leads

1. MongoDB

MongoDB Atlas delivers an excellent example of effective visual storytelling. The animated video opens with a compelling hook, visually representing the ease with which complex applications can be built using Atlas. This metaphorical approach is both memorable and engaging, capturing audience attention and driving the narrative forward.

Moving beyond mere functionality, the video showcases Atlas's intuitive nature. This 2D animated explainer video uses simple, engaging visuals to illustrate the document model and its adaptable schema, emphasizing its user-friendliness and capacity to handle diverse data types. The animation effortlessly guides viewers through key features, reinforcing the message of scalability and future-proofing for any project. This visual demonstration of seamless growth is likely to resonate with developers and businesses alike, effectively illustrating how Atlas supports evolving data needs. The video ends with a clear call to action, encouraging viewers to build something great, perfectly aligning with Atlas's value proposition.

2. Amplitude 2D Animated Story Video

Electricity's impact is powerfully shown in this 2D animated explainer video. A simple, vibrant animation style effectively tells a moving story of a boy's journey, from limited resources to academic success. The visual progression from a homemade toy boat to a university campus is striking.

The video's relatable narrative and clear visual storytelling create a lasting impression. Its 86-second runtime perfectly balances emotional impact and concise information delivery, leaving viewers with a powerful message about the importance of energy access.

3. Carrier 2D Motion Graphics Explainer

Intriguing visuals immediately highlight the inadequacy of traditional security. This 2D animated explainer video uses isometric 3D graphics with a vibrant blue, purple, green, and pink palette to showcase the limitations of traditional pen testing. Smooth transitions make complex concepts clear.

Automated security solutions are presented as the answer, effectively demonstrating proactive vulnerability detection and resolution. The video's concise, dynamic visuals are highly engaging, making it ideal for busy professionals.

4. BetterCloud Animated SaaS Story Video

This engaging 2D animated explainer video immediately grabs attention by showcasing the common struggles of managing numerous SaaS applications. The animation effectively portrays the frustration of IT professionals dealing with outdated systems and security vulnerabilities.

BetterCloud's solution is then presented with clarity, emphasizing its automated features and streamlined integration with Okta. The video's clean, modern aesthetic and concise visuals successfully communicate the benefits of improved security and simplified onboarding/offboarding processes for both IT and end-users.

5. Veeva 2D Animated Video

This video's concise approach is impressive. The clean animation effectively communicates the complexities of clinical research and the ease of Veeva SiteVault's solution. This Drive Leads Video cleverly uses visuals to highlight the software's features.

SiteVault's ability to streamline workflows and improve collaboration is clearly shown. The free setup for sites is a compelling offer, and the video's overall message is clear and persuasive.

6. Wiget Media 2D Explainer Video

Wiget Media's marketing prowess shines through in this video. The campaign setup panel's clear design is instantly appealing, showcasing the platform's ease of use. This persuasive explainer video effectively communicates its value proposition.

The vibrant colors and gradients enhance the overall visual appeal, while the network visualization effectively demonstrates Wiget Media's extensive reach. The quick signup process is visually engaging, reinforcing the platform's user-friendliness.

7. Syncsort Animated 2D Explainer

Selling online music gear can be challenging. This 2D animated explainer video cleverly showcases how the Reverb integration for WooCommerce simplifies the process. The visuals are engaging, clearly demonstrating the benefits of automation and streamlined order management.

The video's concise presentation of features, from bulk uploads to customer support, makes it easy to understand the value proposition. It's a strong example of effective communication for a target audience needing a solution to their online selling problems.

8. CorVel Minimal 2D Animation Explainer

Effective communication is key, and CorVel's video achieves this brilliantly. The 2D animated explainer video uses clean visuals and a concise script to showcase the software's benefits for healthcare professionals. Its focus on efficiency and data-driven decision-making resonates with the target audience.

The video's strength lies in its clear demonstration of the software's features and its ability to address real-world challenges. The modern aesthetic and smooth animations further enhance the overall impact, leaving viewers with a positive impression and a desire to learn more.

9. SimplyCast Simple 2D Animation Video

Inform Travelers' concise approach shines in this 2D animated explainer video. The animation cleverly guides viewers through the SMS shortcode process, using a clean, modern aesthetic. The simple, yet effective visuals immediately communicate the service's ease of use.

This short video is highly effective at targeting travelers and businesses. The use of teal and light gray creates a professional look, while the smooth transitions keep viewers engaged. The implicit call to action is subtly effective, leaving a lasting impression.

10. Arctic Wolf Cinematic 2D Explainer Video

Cybersecurity risk management just got easier. Arctic Wolf's Animated Explainer Video cleverly uses visuals to convey complex information. The concise, 38-second runtime effectively highlights the platform's risk assessment and mitigation capabilities, using a compelling seesaw visualization to illustrate risk balance.

The video's modern aesthetic and fast pace, enhanced by strategic use of color and animation, keep viewers engaged. The clear platform diagram and concise messaging avoid overwhelming the viewer, leaving a lasting impression of Arctic Wolf's value proposition and its ability to reduce cyber risk.

11. Emburse

Efficient expense management is dramatically illustrated in this Animated Explainer Production Video. The animation cleverly contrasts the stress of traditional methods with the streamlined workflow offered by Emburse.

visual metaphors and a clean design effectively communicate the software's features, from mobile app integration to real-time data analysis. The video's smooth transitions and varied camera angles keep viewers engaged, clearly demonstrating the benefits for businesses and finance teams.

12. Earth Token

Clean lines and sharp visuals immediately grab attention. The Animated For Marketing Video cleverly uses 3D animation to break down complex technology, making the Earth Token's features accessible to a professional audience. The video's strategic use of cutaways and schematics is particularly effective.

Well-paced visuals and strategic camera angles maintain viewer engagement. The video successfully communicates the benefits of the Earth Token without overwhelming the audience with technical jargon. This is a prime example of how to effectively showcase a complex product.

13. Roadmap Minimal 2D Animated Video

Project management's visual clarity is brilliantly showcased in this Animated Marketing Video. The simple animation, using geometric shapes and a moving dot, effectively illustrates task allocation and project progress, making complex planning easily understood. This is aimed at project managers, showing how Roadmap simplifies forecasting and visualization.

Roadmap's functionality is clearly demonstrated, highlighting its ability to streamline project management. The video's concise nature ensures the core message resonates powerfully, making it a fantastic example of effective communication.

14. Ascendum Makina Animated Explainer Video 2D

Impressive visuals highlight Volvo G-Series articulated haulers' Hill Assist in this Animated Marketing Video. The split-screen and aerial shots effectively demonstrate the feature's impact on navigating difficult terrain.

Ascendum Makina's branding is subtle yet effective, creating a professional feel. The video's clear instructions and concise explanation make it easily understandable for construction and mining professionals.

15. Citrix Clean 2D Explainer Animation

Security concerns with DaaS? This 2D animated explainer video showcases Citrix DaaS's comprehensive solution. The clear visuals, using a calming blue and white palette, effectively communicate complex security concepts. IT professionals and business decision-makers will appreciate the simple yet informative comparison of DaaS and on-premises solutions.

Citrix DaaS's adaptive authentication, app protection, and analytics are clearly depicted. The hybrid model visualization cleverly highlights its flexibility, while the focus on compliance standards reassures viewers. This video effectively communicates the value proposition for those prioritizing security.

16. Freshdesk

Customer support teams facing data overload will appreciate this Animated Marketing Video. The video's dynamic visuals and clear presentation of Freshdesk Contact Center's features are highly effective. It's aimed at customer support managers, marketing professionals, and sales teams.

The software's ability to quickly search transcripts and improve contextual conversations is clearly shown. This makes the video a compelling demonstration of how Freshdesk Contact Center solves real-world problems for businesses seeking improved customer service efficiency.

17. Conversica

For associations seeking deeper member connections, Higher Logic's video offers a compelling narrative. It is not just about software; it is about architecting a cohesive ecosystem where member interactions become the central focus. This B2B Explainer Video unveils a pathway to transform scattered engagements into a vibrant, unified community experience. The video cleverly uses visual metaphors to represent the platform as a central hub, harmonizing data, communication, and member activity. It moves beyond just listing features, and articulates a solution designed for intuitive use and expansion. The message is clear: simplicity and scalability are not just features, but foundations. As a lesson in effective B2B video communication, Higher Logic inspires. It prompts creators to consider how to transform product demonstrations into visions of transformation, focusing on clarity and user empowerment.

18. ChannelAdvisor Minimalist 2D Explainer

Unlocking e-commerce growth just got easier with this 2D animated explainer video from ChannelAdvisor. Cleverly using visuals, it shows consumer faces converging on a laptop, representing the complexity of online retail. Top marketplace logos emerge, highlighting the difficulty of reaching diverse consumers, while also illustrating the two sides of the online market: factories and stores seeking mutual growth.

ChannelAdvisor's Commerce Network is the bridge, connecting brands with retailers effortlessly. Profile creation, research, and connection-building are animated, turning a complex process into a clear narrative. The video's automation saves businesses time and resources, simplifying connections and driving growth in a dynamic online marketplace. Commerce Network is presented as the key to streamlining complex operations, enabling seamless integration and expansion for online retailers.

19. Petal Minimalist 2D Explainer Video

Transforming digital payments, American Express unveils an elegant answer for seamless online purchasing. No more frustrating digital cart struggles; this video masterfully portrays the widespread issue of checkout friction and abandoned transactions in the online world. It immediately draws viewers in by contrasting this recognized problem with the ease and enhanced security delivered by their innovative payment solution. This B2B Promo Video goes beyond mere transactional speed; it fosters vital trust and strengthens reliability in the digital commerce space. By visually demonstrating a simplified, more secure payment experience, American Express directly engages merchants seeking to elevate user journeys and minimize purchase abandonment. The crisp animation and laser-focused message ensure the core value proposition is both instantly understood and deeply compelling.

20. ManageEngine Eye-Catching 2D Animation

Effective endpoint management is a struggle for many IT teams. This Creative Explainer Video cleverly illustrates the problem and solution. The clean animation and intuitive interface demonstrations make the software's capabilities easily understandable.

ManageEngine Endpoint Central is presented as a powerful tool for streamlining IT tasks, addressing the pain points of busy IT professionals. The video's concise presentation and clear visuals make it a highly effective marketing tool.

21. 1Password

Mastering digital security is now simpler. This explainer animation video for 1Password 8 for macOS cleverly uses dynamic visuals and transitions to showcase its features. The opening logo transformation is instantly captivating, and the UI mockups clearly demonstrate functionality.

The video effectively communicates the app's benefits to Mac users concerned about online safety, seamlessly integrating the Watchtower feature and Quick Access functionality. The vibrant color palette and smooth animations create a highly engaging experience.

22. Comarch

This video powerfully demonstrates 5G network solutions. The animation's clean design and smooth transitions keep viewers engaged, effectively showcasing the platform's capabilities. It's an Explainer Drive Leads Video that clearly illustrates how Comarch connects various stakeholders.

The futuristic visuals are captivating, and the relatable buffering problem instantly connects with the audience. The platform's UI is clearly presented, making complex technology easily understandable. This video is a masterclass in concisely communicating complex information.

23. KIOXIA

KIOXIA's technological prowess shines through in this impactful explainer video. The crisp visuals, especially the detailed 3D animations of the BiCS FLASH architecture, make complex concepts easily understandable. The video's success lies in its ability to translate technical specifications into compelling visuals.

Demonstrating the versatility of KIOXIA's memory solutions across various applications, from smartphones to autonomous vehicles, is highly effective. The clear display of product names like Exceria Plus enhances viewer comprehension. This approach successfully makes the technology relatable and engaging.

24. Superfluid

Driving straight to the heart of digital transformation, ATEME's video delivers more than a product showcase; it presents a visual journey through simplification. Through crisp, evocative animation, the video transcends typical tech jargon, articulating a clear promise: to demystify complex video delivery. The genius lies in its ability to visually translate abstract concepts like cloud integration and scalability into tangible, easily grasped imagery. What truly distinguishes this B2B Solution Video is how it reframes cloud-agnosticism. Instead of merely listing compatible platforms, it emphasizes liberation from vendor lock-in and enhanced operational agility. It culminates not just in a product pitch, but an invitation to content creators seeking inspiration. This example serves as a potent reminder of how clarity and visual storytelling can powerfully communicate even the most intricate technological solutions.

25. Avast

Ransomware's impact on businesses is powerfully depicted. This Marketing Animation Video uses vibrant visuals to show how easily data can be compromised. The isometric 3D animation effectively communicates the threat and the solution. Small businesses are the focus, making the message highly relevant.

Avast Business Cloud Backup is presented as a user-friendly solution, demonstrating its setup and data management capabilities. The video's clear and concise presentation makes it a strong marketing tool for businesses concerned about data security.

26. CMDB

Efficiently conveying complex IT concepts, this Persuasive Explainer Video uses clean animation to highlight the problem of outdated CMDB data. Targeting IT managers, it clearly shows how SL1 automates incident responses, improving accuracy and resolution times.

The video's 1-minute 57-second runtime effectively communicates the value of SL1, using 2D animation to illustrate the solution to outdated CMDB data. The call to action is direct and encourages viewers to learn more about this efficient solution.

27. Bandwidth

Intriguing visuals instantly captivate in this Animated Marketing Video. The animation style is both modern and engaging, simplifying complex concepts. Bandwidth's use of animation is a brilliant strategy, resulting in a memorable and impactful message.

The video's pacing is exceptional; information is delivered swiftly yet clearly. The narrative arc is well-defined, leaving viewers with a strong understanding of the product's core benefits. This is a prime example of how animation can enhance marketing.

28. Audaces

Software design efficiency shines in this Custom Animated Video. The dynamic visuals, featuring a sleek interface and vibrant purple and blue color scheme, immediately capture attention. This 1 minute 35 second video is targeted at fashion designers, brands, and manufacturers.

The video expertly showcases Audaces Idea's intuitive tools for sketches and technical sheets, and its automated cost estimation capabilities. The clean animations and concise text overlays make the software's functionality clear and engaging.

29. Hotjar

Website usability problems? Hotjar's Animated Explainer Production Video offers a fresh approach to solving them. The video's fast-paced editing keeps viewers hooked, while the pastel color scheme and clean design make complex data easily understood; the clear interface demonstrations are particularly helpful.

The video effectively shows how Hotjar simplifies website analysis, leaving viewers with a strong understanding of its capabilities. Its concise yet informative style makes it a great example of effective software marketing.

30. Gelato

Blockchain automation explained with stunning clarity. This Animated Explainer Video uses vibrant pastel and neon colors, showcasing dynamic 3D animation of smart contracts and the Gelato network, making complex concepts easily understandable for developers and crypto enthusiasts.

The video's smooth transitions and dynamic camera movements enhance the visual appeal, effectively communicating Gelato's automation capabilities and the benefits of GEL token ownership. The clear call to action encourages participation in the Gelato DAO.

Psychology & Power of 2D Explainers

Understanding the effectiveness of a 2D Animated Explainer Video requires looking beyond just visuals; it delves into how our brains process information. These videos tap into the power of combining visual and auditory stimuli, a synergy proven to significantly enhance comprehension and memory recall. Viewers watching information absorb and retain it far more effectively compared to simply reading text. This multi-sensory approach lowers the mental effort needed, making complex ideas feel accessible and easy to digest for the audience.

The brevity inherent in most explainers aligns perfectly with modern attention spans. Typically clocking in under ninety seconds, they deliver a focused core message quickly, capturing and holding viewer interest before they move on. Visual storytelling guides viewers step-by-step through concepts, transforming abstract notions into relatable scenes. Simple language and a clear problem-solution narrative structure further simplify the message, avoiding jargon that could alienate viewers and contribute to cognitive overload.

Effective explainers leverage character design to create connection, personifying ideas or representing the target audience, making the content feel more personal and less intimidating. Strategic color palettes and animation timing aren't just aesthetic choices; they psychologically guide the viewer's eye, highlight crucial information, and subtly influence emotional response, building trust or excitement.

Why Advids for 2D Animated Explainer Video?

At Advids, we specialize in crafting high-quality, original 2D animated explainer videos designed to achieve exceptional results for your business. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects across various animation style s, we possess a deep understanding of what makes a video truly effective. Over 270 of these projects specifically focus on 2D animated explainer videos, showcasing our expertise in this dynamic medium.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through captivating animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and dedication to client satisfaction.

The Advids 2D Animated Explainer Video Process:

Customized 2D Animated Explainer Video Solutions: We tailor each 2D explainer video project to perfectly reflect your brand, style, and target audience, ensuring a unique and impactful result.
Collaborative Process: We believe in close collaboration from concept to completion. Your active involvement ensures your vision is accurately realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create 2D animated explainer videos that resonate and drive action.

Bringing Your Story to Life:

Creative Storytelling Through Animation: Our skilled team of animators and storytellers weave captivating narratives that engage your viewers and deliver your message effectively.
Cutting-Edge 2D Animated Explainer Video Technology: We leverage industry-leading software and techniques to ensure your 2D explainer videos are visually stunning and leave a lasting impression.


Ready to unlock the potential of 2D Animated Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a 2D Animated Explainer Video?

A 2D animated explainer video is a short, engaging video that uses animation to explain a complex concept, product, or service in a clear and concise way. These videos are designed to capture attention and make information more accessible and memorable, especially for audiences who may find traditional text-heavy explanations challenging.

2D animated explainer videos are commonly used for a variety of purposes, including product demos , tutorials, brand storytelling , and customer testimonials . They can be used to introduce new products or services, explain complex processes, educate customers, or build brand awareness.

What do top 2D Animated Explainer Videos have in common?

Mastering 2D animated explainer videos requires a strategic approach to storytelling and visual design.

compelling narrative : craft a narrative arc with a clear beginning, middle, and end, focusing on a problem and solution.

• memorable characters : Design characters that are visually appealing and reflect the brand personality, making them instantly recognizable.

• visual style : Choose an animation style that aligns with your brand and target audience, maintaining consistency throughout.

• strategic color palette : Use a limited, carefully chosen color palette to create a cohesive and impactful visual experience.

• effective visual metaphors : Use simple, relatable metaphors to illustrate complex ideas, enhancing viewer comprehension.

• Clear Call to Action: Include a clear and concise call to action that guides viewers towards the desired outcome.

• precise script : Write a concise script that focuses on key messages, avoiding jargon and unnecessary details.

• Detailed Storyboard: Create a detailed storyboard that serves as a blueprint for the animation process, ensuring visual consistency.

• target audience focus : Tailor the video's content, style, and tone to resonate with the specific needs and interests of your target audience.

• brand consistency : Maintain consistent branding elements such as logo, colors, and fonts throughout the video to reinforce brand identity.

What makes 2D Animated Explainer Video effective?

Remarkable 2D animated explainer videos are crafted with a deep understanding of the target audience. For example, a video targeting tech-savvy millennials might employ a fast-paced, minimalist style, while one for a senior audience might use a slower pace and warmer color palettes. This understanding informs every aspect of the videos design, from character design to narrative structure .

The narrative should clearly present a problem, offer a solution, and leave the viewer with a clear call to action. Employing powerful visual metaphors ?such as using a lightbulb to represent an idea? simplifies complex concepts . subtle animations , like a button subtly glowing when hovered over, enhance engagement and guide the viewers eye.

evoke specific emotions ?excitement, trust, or curiosity?through carefully chosen visuals and music. Use size, color, and animation to prioritize key information and guide the viewers attention. characters should embody the brands personality and resonate with the target audience, acting as guides through the narrative.

vary the pace to maintain viewer interest , using faster cuts for exciting moments and slower ones for crucial information. consistent use of color palettes, character styles, and animation techniques reinforces brand identity and creates a cohesive viewing experience . Every visual and line of dialogue should serve a purpose , avoiding unnecessary information and keeping the message focused.

How long should your 2D Animated Explainer Video be?

Master 2D explainer video length by aligning video style , message complexity , and target audience for optimal impact .

Pre-production Considerations for Determining Video Length:

• What's the core message for each style?
• Who's the ideal viewer for this video?
• How many key features need focus?
• Does the style suit the product?
• Which funnel stage is the video for?
• What visual style best fits the brand?
• How concise can the message be?

2D animated explainer video length guide

How to create 2D Animated Explainer videos?

Mastering 2D animated explainer videos requires a strategic approach that prioritizes audience understanding and impactful storytelling from the outset.

• script development - Employ clear, concise language, focusing on a single core message and a strong call to action.
• Style Selection - Match the animation style to your brand identity and the complexity of the information being conveyed.
• voiceover casting - Choose a voice that matches your brand's personality and creates an emotional connection with the audience.
• Storyboard Creation - Use detailed storyboard s to ensure a consistent visual narrative and facilitate efficient collaboration.
• Animation Design - Employ strong visual metaphors and engaging character design to enhance understanding and memorability.
• voice recording - Incorporate professional direction to ensure emotional delivery and clarity of the message.
• Sound Design - Use music and sound effects to enhance the emotional impact and create a memorable viewing experience.
• video editing - Implement smooth transitions and pacing to maintain viewer engagement and comprehension.
• Final Refinement - Conduct thorough quality checks to ensure visual appeal, clarity, and overall effectiveness.

Understanding the Explainer Video Process

Having explored inspiring 2D animated video examples for business, let's dive into the process of crafting these powerful marketing tools. Creating compelling explainer videos isn't just about animation; it's about strategic planning and creative execution . We'll guide you through the key stages, offering insights to make your video production journey smoother.

From initial brainstorming to final delivery, understanding the process empowers you to create the best 2D animated explainer videos for your specific needs. Remember those captivating 2D animated video examples for business we showcased earlier? They all started with a similar journey.

• client briefing : We start by understanding your goals, target audience, and core message. This crucial first step ensures we're all on the same page.
• concept development : We brainstorm creative ideas to translate your message into a captivating narrative. Think visual metaphors and engaging storytelling.
• Scriptwriting: A concise, engaging script forms the backbone of your explainer video animation . This is where your message truly takes shape.
• style selection : Choosing the right style, from whiteboard to cartoon, enhances message delivery. Consider your brand and target audience.

By understanding these key stages, you're well on your way to creating impactful explainer videos. Whether you're crafting product explainer videos or showcasing a complex service, a well-defined process ensures a successful outcome.

Marketing Your 2D Explainer Video

Now we've covered creating 2D explainer videos, let's amplify their impact through strategic marketing. Think of your video as a powerful engine—marketing is the fuel that propels it to reach its full potential. effective marketing isn't just about views; it's about connecting with the right audience and driving meaningful engagement.

Imagine launching an app without showcasing its brilliance—that's where app explainer videos come in. Or perhaps you're tackling a complex process—2D animated explainer video case studies reveal how others have succeeded. Remember, even the most captivating 2d animated marketing videos need a solid marketing strategy to truly shine.

Want to see how it's done? Explore inspiring animated explainer video examples for practical insights.

• Target like a Pro: Don't just broadcast your message—laser-focus it. Identify your ideal viewer : their demographics, online haunts, and pain points. Tailor your marketing efforts to resonate with their specific needs.
• Platform Power-Up: Where does your audience hang out? YouTube? Specific social media channels? Choose platforms aligned with your target audience for maximum impact.
• SEO Boost: Help your video get discovered. Use relevant keywords in your title, description, and tags. Think search terms your audience would use to find content like yours.
• Content Repurposing Magic: Extend your video's lifespan. Create shorter snippets for social media or GIFs for email campaigns. Repurposing maximizes your content's reach and keeps your audience engaged.

By following these strategies, we can ensure our videos reach the right audience, spark conversations, and drive the results we want.

Storyboarding for Effective Explainer Videos

Having explored inspiring 2D explainer video examples, let's dive into storyboarding. Storyboarding isn't just a step; it's the foundation of compelling explainer videos. Think of it as our blueprint, guiding us from initial concept to final animation. A well-crafted storyboard ensures our 2D explainer video animation examples truly resonate with the audience.

Remember those captivating short explainer animations we discussed? Their success stems from meticulous planning. Storyboarding helps us visualize the narrative, refine pacing, and ensure visual consistency. It's where we transform ideas into engaging visuals, ready to captivate viewers.

Let's explore key storyboarding techniques:

• Define the Narrative: Start by crafting a compelling story. Think beginning, middle, and end. This narrative arc forms the backbone of our video, guiding viewers through the information.
• Visualize Key Moments: Sketching key scenes helps us capture the essence of our story. These sketches don't need to be perfect; they're about visualizing the flow and identifying key visuals.
• Refine Pacing and Transitions: Storyboarding allows us to control the rhythm of our video. We can experiment with different transitions and pacing to maintain viewer engagement.
• Collaborate and Iterate: Storyboarding is a collaborative process. Sharing our storyboard with others allows us to gather feedback and refine our approach.

By mastering these techniques, we ensure our website explainer videos, especially those showcasing SaaS products like in 2D explainer video examples for SaaS, effectively communicate their message and achieve their intended goals. A strong storyboard sets the stage for a successful animation, bringing our vision to life.

The Role of Color in Explainer Videos

Stepping beyond animation itself, let's explore color's power. Think of color as the silent narrator in your explainer videos. It whispers emotions, guides attention, and shapes how viewers perceive your message. Mastering color elevates your 2D animated video examples for marketing from informative to truly captivating. Imagine a calming blue backdrop in your video, subtly communicating trustworthiness, just like in many 2D explainer video examples for software.

Remember how we discussed target audience research? That's crucial here. A playful cartoon-style video aimed at children might explode with vibrant colors, instantly grabbing their attention. Meanwhile, a sophisticated business explainer video might opt for a sleek, minimalist palette, reflecting the brand's professionalism. Effective color choices aren't arbitrary; they're strategic decisions that amplify your message.

• Color and Emotion: Colors evoke feelings. A warm orange can spark excitement, while a deep green might suggest growth and stability. Understanding these associations helps align your palette with your video's emotional core.
• Brand Harmony: Your video's colors should resonate with your brand's visual identity. This reinforces brand recognition and creates a cohesive experience for your audience.
• Accessibility Matters: Ensure your video is accessible to everyone, including viewers with visual impairments. Sufficient contrast between text and background is key for readability.
• Call to Action Power-Up: Use contrasting colors to make your call to action pop. A bright button against a muted background draws the viewer's eye and encourages clicks.

By understanding color's influence, we empower ourselves to create explainer videos that not only inform but also resonate deeply with our audience. From motion graphics explainer videos to simple product demos, strategic color use elevates the entire viewing experience.

Animation Software Options for 2D Videos

Having explored inspiring 2D animation explainer video examples, let's empower you to create your own. Choosing the right software is key to bringing your vision to life. Whether you're inspired by top 2D explainer video examples or diving into software explainer videos for guidance, this section will equip you with the knowledge to choose the perfect tool.

From free options like Blender, perfect for beginners starting with animated explainer videos, to professional powerhouses like Adobe Animate, catering to complex projects, we'll navigate the diverse landscape of 2D animation software. Remember those captivating 2D animation explainer video examples? They all began with a software choice.

• Free vs. Paid: Free software offers a fantastic starting point, while paid options unlock advanced features and professional capabilities for polished results.
• Beginner-Friendly vs. Professional: User-friendly interfaces in software like Animaker make it easy for beginners to create engaging content, while robust tools like Toon Boom Harmony empower seasoned animators to tackle complex projects.
• Key Features: Explore keyframe animation for precise control over motion, character rigging for dynamic movements, and effects compositing for adding visual flair.
• System and Resources: Consider system requirements, community support, and available tutorials when making your decision.

By understanding these factors, you're well-equipped to choose the software that best aligns with your skills, budget, and creative vision. Now, you're ready to transform your ideas into compelling 2D animated explainer videos.

How 2D animated explainer video examples are curated?

We dove deep into 2D animated explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D animated explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Quality Examining smoothness of animation, character design, and overall visual appeal.
7. sound design Evaluating the effectiveness of music, voiceover, and sound effects in enhancing the message.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D animated explainer video examples 2024, n=7300 videos within duration <3 mintues, across industries.