30 Must-See 2D Explainer Video Examples For Inspiration

1. NETGEAR

Empowering a business with seamless digital capability starts with a foundation of robust connectivity. This presentation effectively conveys the transformative power of next-generation wireless, highlighting significant performance improvements that directly enhance organizational efficiency.

Through a clear motion graphics explainer, complex technical advancements are simplified, visually demonstrating how upgrading provides up to 70% faster throughput and robust support for four times more concurrent devices. The visuals compellingly show improved coverage eliminating dead zones, crucial for supporting today's device-heavy workplaces.

This insightful approach makes the value proposition tangible, revealing how enhanced network speed and capacity unlock smoother streaming, reliable video conferencing, and overall connectivity that scales with future demands, inspiring confidence in the business's digital future.

2. Google Visual storytelling video

Navigating your Google presence once took extra steps, but now managing your Business Profile directly where customers look is intuitive. This visual storytelling video clearly demonstrates how quickly you can update hours, share offers, and connect instantly with customers right from Search and Maps.

Putting time back into growing your enterprise, the animation highlights the power of integrated tools. Responding to reviews or adding fresh photos is shown as effortless, making it easier to foster customer relationships and ensure your information is always accurate and appealing online.

3. Jotform Enterprise Animated brand story

Navigating the complexities of organizational growth and dispersed teams requires adaptable tools. This video unfolds as a compelling animated brand story, presenting Jotform Enterprise as the answer for businesses demanding full command over their digital processes. It effectively showcases how vast data collection scales effortlessly.

The visuals reinforce this control, illustrating features like single sign-on integration for robust security and an admin console centralizing user and data oversight. White-labeling ensures on-brand presentation globally. The depiction of dedicated servers emphasizes data sovereignty and performance, offering a powerful foundation for enterprise-level operations.

4. Cisco Animated explainer video

Charting a course towards a better future, this animated explainer video from Cisco compellingly presents a vision for healthcare. It centers on the people involved and the aspiration for a connected, secure, sustainable, and equitable system for everyone.

Through clear animation, it effectively visualizes how disparate elements like patient care, data, and technology integrate. The video positions Cisco as the vital bridge, powering these crucial connections. Its clarity offers a strong example for communicating complex technological value simply and inspiringly.

5. Equisoft Software explainer video

Staying ahead in financial advisory means embracing change. The days of simple product pitching are over; navigating complexity demands tech-powered experts. This software explainer video clearly illustrates how a platform can empower wholesalers to transform, becoming an indispensable resource for advisors facing data overload.

The platform is presented as a powerful sales acceleration engine. It provides data-driven insights for analysis, enabling tailored solutions and professional presentations that build essential advisor partnerships, streamlining previously complex workflows. Seamless CRM integration frees up valuable wholesaler time for driving sales.

6. Rubia EV3R Product explainer animation

Setting a course for the future of heavy transport, a new lubricant range unveils its environmental credentials. This product explainer animation effectively showcases how Rubia EV3R delivers on the promise of sustainability without compromising the vital performance needed by commercial vehicles.

The video compellingly highlights the innovative 3R concept Reduce, Reuse, Regenerate featuring over 50% regenerated base oils and bottles crafted from 50% recycled plastic. These steps result in up to a 25% reduced carbon footprint, validated by over 200 manufacturer approvals, providing a powerful case for both environmental responsibility and operational excellence.

7. MSD Careers Animated brand story

Bridging the gap between complex healthcare marketing and a clear career vision comes alive here. This animated brand story beautifully illustrates the vital role of the human health marketing team, functioning as a crucial backbone for global collaboration and finding solutions that reach patients worldwide.

Through dynamic visuals, the video conveys the team's commitment to thinking innovatively and sharing scientific insights, highlighting the profound impact their work has. It presents a compelling opportunity for individuals seeking to contribute meaningfully to improving lives within a connected, forward-thinking environment.

8. Nalco Water Animated marketing video

Software fueling physical strength is powerfully depicted in this animated marketing video. The visual showcase directly contrasts gripping capacity before and after an update, clearly demonstrating a significant performance leap for the Universal Gripper EGU. Seeing the robot handle heavier weights provides undeniable proof of the enhancement.

This piece is a masterclass in explaining technical value through simple visuals. The quantified increase in StrongGrip capability, presented alongside its IP67 environmental protection, directly addresses engineer needs for robust, adaptable solutions. It truly inspires by illustrating how focused updates can unlock substantial, measurable gains in automation hardware.

9. PacketLight Animated marketing video

Navigating the surge in network traffic presents operators with immense challenges. This animated marketing video from PacketLight effectively demonstrates high-capacity optical transport solutions mastering the exponential growth driven by billions of devices worldwide. The visualization powerfully connects escalating bandwidth requirements to the need for efficient infrastructure, setting the stage for their 400G offerings.

The value proposition becomes immediately clear by highlighting compact 1RU form factors achieving massive terabit density. This, alongside supporting mixed services over 400G, promises significant cost reduction and operational simplicity by minimizing wavelengths. Crucially, showcasing standard pluggable modules underscores strategic flexibility and prevents vendor lock-in, while Layer-1 encryption ensures data integrity. This is powerful technical communication.

10. Alation Software explainer video

Claiming greatness is one thing; earning it through a decade of consistent performance is another. This video brilliantly aligns the concept of a "GOAT" in sports, universally recognized by achievement and public acclaim, with market leadership.

Alation visually presents its numerous, multi-year industry accolades in a powerful stadium setting. These aren't just awards; they represent the collective voice of analysts, customers, and the market, validating their position since establishing the first data catalog.

Few software explainer videos so effectively translate trust and earned authority into such a clear, inspiring narrative of being the undisputed leader in their field, built on a foundation of continuous pioneering and market recognition.

11. Earth Token Animated explainer video

Achieving precise climate control across varied building spaces presents a challenge beautifully illustrated in this animated explainer video. It showcases the Lennox VRF system's ability to deliver tailored comfort and significant energy savings by intelligently adjusting capacity, effectively tackling fluctuating heating and cooling demands within different zones.

The clear 3D animation offers unique insight into the system's ingenious heat recovery, seamlessly transferring warmth where needed from areas requiring cooling. Demonstrating impressive piping flexibility, it opens up design possibilities for everything from hotels to multi-family residences, making sophisticated environmental control accessible and efficient for diverse structures.

12. Wirepas Animated brand story

Businesses across bustling warehouses, active construction zones, and critical hospital settings often struggle with unseen chains binding the search for essential assets. Locating equipment consumes precious time and resources, a pain vividly portrayed through the visual metaphor of tangled wires, symbolizing complexity holding them back.

The video unfolds as a compelling animated brand story, pivoting to reveal Wirepas. It introduces a wireless, battery-operated network designed to overcome these challenges with effortless deployment and limitless scalability, eliminating the need for infrastructure.

Offering genuine freedom from cumbersome setups, this network promises seamless tracking that dramatically saves time and costs, elevating operational efficiency and enhancing safety simultaneously by truly cutting the complexity cords.

13. Hitachi Product explainer animation

A monumental shift in global energy is underway, demanding solutions to critical grid challenges by 2050. This compelling video vividly captures the scale of this transition, highlighting the urgent need for increased clean power generation and distributed energy integration.

Marrying real-world visuals with clear diagrams, this product explainer animation effectively demystifies complex power conversion technologies. It showcases Hitachi Energy's Power Conversion Products as the essential technology empowering sustainability goals and enhancing grid reliability, offering inspiration for tackling similar energy infrastructure projects.

14. Talkdesk AppConnect customer education animation

Navigating the complex landscape of customer experience demands adaptable tools. Talkdesk AppConnect serves as a vital marketplace, simplifying how organizations access and integrate a vast catalog of apps and add-on products to extend their contact center capabilities.

This platform truly excels at providing rapid value with minimal effort, thanks to pre-integration. Its comprehensive offering, featuring over 90 partners, enables building a tailored CX engine. Businesses can easily find tools supporting areas like analytics or customer education animation.

Discovering and deploying the right resources becomes straightforward, ensuring increased productivity and lower costs. This empowers organizations to optimize interactions globally, leading to enhanced agent performance and ultimately, greater customer satisfaction.

15. EU tax and customs Software explainer video

Confronting the immense volume of tax money vanishing annually, this EU tax and customs video is truly impactful. Starting with the simple idea of losing 100 euros, it dramatically scales up the problem to a ‚¬50 billion pan-European loss, underscoring the tangible cost to citizens, draining funds meant for public services.

Utilizing simple, yet effective animation, the video excels as a software explainer video, clearly illustrating the complex VAT carousel fraud. It reveals how criminals exploit cross-border rules to steal, highlighting the urgent need for systemic rule changes the EU is actively pursuing to halt this financial drain and return money to where it belongs.

16. ARNITEL Motion Graphics Explainer

In the demanding world of healthcare, where safety meets comfort, this video unveils a crucial material innovation for medical components. It masterfully solves the difficult paradox of achieving essential breathability while simultaneously ensuring an impenetrable barrier against dangerous pathogens, a critical advancement over traditional trade-offs.

The transformative capability of ARNITEL CARE TPC is exceptionally clarified through a visually powerful motion graphics explainer. This unique monolithic membrane technology allows superior moisture vapor transmission, promoting healing and patient well-being, while offering unwavering protection, providing vital confidence for caregivers.

Meeting modern medical needs, this material also provides a gentle feel, features toxin-free chemistry, and represents essential eco-friendly progress. It stands as a leading choice for high-quality designs like water-resistant mattress protectors and fluid-resistant surgical gowns, enabling better patient outcomes.

17. iHP+ short explainer animation

More than just depicting issues, this animation powerfully visualizes aid fragmentation in global health. Despite generous money and expertise donated, disparate efforts waste resources and fail to address real needs, shown strikingly by a suitcase breaking apart and spilling contents. It captures the profound human cost of uncoordinated intentions on the ground.

iHP+ offers a compelling unified vision, gathering governments, donors, and organizations to prioritize national health plans. This clever short explainer animation demonstrates how aligning resources behind a single, agreed strategy builds a robust, synergistic system. The visual of puzzle pieces locking together illustrates this essential coordination for effective health services delivery.

Supporting this shared approach unlocks lasting health improvements where impact is needed most. It serves as an inspiring call to collaborative action, showing how collective focus genuinely saves lives and strengthens healthcare systems for the future.

18. BioStar 2 Motion Graphics Explainer

Elevating business security is the promise of BioStar 2, introduced through a visually compelling narrative. This cutting-edge platform, grounded in extensive technology and global security expertise, simplifies protection challenges across different scales.

Complexity dissolves through a clever motion graphics explainer, revealing the platform's intuitive UI and broad capabilities, from simple access to large database management and real-time monitoring. Its power lies in offering tailored, comprehensive solutions and supporting diverse credentials with flexible, hybrid system architecture.

BioStar 2 stands as a powerful, advanced, and user-friendly gateway, built for expandable integration, becoming a trusted ally for securing environments and fostering business growth effectively.

19. Domino short explainer animation

Tackling the challenge of production waste is directly addressed in this clear demonstration. The initial visuals powerfully illustrate how different ribbon saving modes from Domino lead to noticeable reductions in material use on packaging lines. It bypasses complex jargon to show tangible impact immediately.

The video then delves into specific options like Economy, Retraction, and Column modes. Thanks to this short explainer animation, understanding the practical effect of each setting through side-by-side comparisons is remarkably straightforward, highlighting how these distinct approaches provide flexible solutions for diverse production needs.

20. Moderna Animated marketing video

Deep within us lies a powerful defense, a concept vividly brought to life in this explanation of Moderna's work. The potential of mRNA technology, leveraging our body's own code-carrying molecules, is presented compellingly. It shows how we can prompt cells to build disease-fighting proteins.

Communicating this complex science clearly is vital; this animated marketing video illustrates the elegant solution of lipid nanoparticles, tiny protective vehicles for delicate mRNA instructions. They navigate the body to ensure the message reaches its cellular destination.

The potential shown against viruses, cancer, and rare diseases is nothing short of revolutionary, hinting at broader, previously unimaginable medical possibilities and how medicine itself can be changed.

21. Google Cloud Product explainer animation

Unraveling the intricate web of services across hybrid and multi-cloud environments is a daunting challenge this Google Cloud video confronts head-on. It powerfully depicts the time drain and errors stemming from manual service discovery and configuration in dynamically scaling systems.

The introduction of Service Directory brings a sense of relief, providing a unified, dynamic registry that ends the headache of constantly tracking endpoint information. This product explainer animation shows how shifting to a service-centric model empowers developers and ensures seamless application reachability, boosting productivity.

The video's clean, minimalist animation style itself serves as a clever contrast to the complexity it addresses, making the powerful simplicity of the Service Directory solution feel achievable and inspiring for teams looking to streamline their operations.

22. Acquia Animated explainer video

Wrestling control back from scattered digital chaos is the compelling promise of this animated explainer video. It vividly portrays the frustrations teams face managing content silos, using data to underscore real pain points before revealing an intelligent solution.

The powerful system centralizes digital assets with robust organization, leveraging AI for efficient auto-tagging and discovery. Online proofing and approvals streamline creative workflows, even offering an AI chatbot for initial copy ideas. Tracking where content is used provides vital insights suggested by clear UI demos.

Seamless integrations break down barriers, connecting assets across tools effortlessly. This scalable Acquia platform delivers the freedom to manage and deploy brand content effectively everywhere, offering potential for optimizing operations toward a connected, intelligent future.

23. Natera Product explainer animation

Building the foundation for a healthy family future involves clarity, especially regarding inherited traits. This effective product explainer animation from Natera brilliantly visualizes the often-invisible mechanics of genetic inheritance, simplifying complex science and demonstrating how hidden carrier status can unexpectedly impact a new generation.

Through Horizon advanced carrier screening, families gain powerful knowledge. The visual ease of the test demonstration and access to certified counselors transform potential uncertainty into empowered preparedness. This clarity allows families to proactively plan and seek appropriate care, providing reassurance on their path forward.

24. Labuan IBFC Software explainer video

Unlocking pathways for global growth across Asia, Labuan IBFC is presented as a leading international financial hub. This software explainer video details a broad spectrum of solutions, covering conventional, Shariah-compliant, and digital forms, aimed at simplifying international business structures and wealth planning.

The centre highlights significant advantages like flexible entity formation, appealing tax incentives, and regulatory clarity, positioning itself as an ideal base for diverse financial activities. Its strategic location serves as a crucial gateway to the dynamic Asia Pacific market, supported by reliable professional services.

25. eSentire short explainer animation

The escalating landscape of digital threats demands more than passive defense; it requires a proactive stance. Addressing this challenge is vividly presented through a short explainer animation showcasing eSentire's managed detection and response, or "MDR cubed." This innovative approach frames core security into vital, integrated pillars for robust protection.

Compelling animation visualizes this defense as constant vigilance across a digital globe, actively counteracting threats. Behind the scenes, a battle-tested team provides the human expertise driving security outcomes. Their proactive protection frees businesses to focus on scaling securely, knowing experts stand guard.

26. Airfocus Animated explainer video

The tangled mess of conflicting priorities and disconnected roadmaps, vividly portrayed in this animated explainer video, is the challenge Airfocus solves. It sweeps away the chaos, providing a single, clear workspace where product vision can take shape and align across multiple initiatives.

This platform brilliantly connects product teams and stakeholders, making it simple to spot dependencies or gaps and prioritize efforts that truly drive value. Integrating seamlessly with existing tech stacks ensures data stays current, liberating teams from manual updates.

Ultimately, Airfocus empowers teams to focus on what matters most: building exceptional products that resonate deeply with their audience. Its clarity inspires confidence and provides a clear path forward towards impactful delivery.

27. AgilLink customer education animation

Navigating work from anywhere can feel like juggling tasks across disparate locations. This customer education animation shines by immediately grounding us in that scattered reality from home kitchens to airport lounges effectively showing the universal challenge AgilLink addresses in our mobile world.

Stepping into the AgilLink mobile app feels like finding calm control amidst complexity. The visual walkthrough makes checking balances and approving invoices remarkably straightforward. Seeing clients instantly finalize transactions highlights not just user efficiency but shared relief, demonstrating seamless productivity.

28. Ownr Visual storytelling video

Bringing an entrepreneurial idea to life hits a predictable hurdle with legal setup paperwork. This visual storytelling video for Ownr powerfully captures that common challenge, shifting viewer focus from abstract requirements to a relatable person's smooth, successful journey.

Seeing the streamlined online interface transforms the daunting task into clear, achievable steps. The speaker's visible relief and confident claim powerfully underscore the platform's promise of genuine ease and rapid speed, inspiring potential entrepreneurs ready to take the leap.

29. Clearblue customer education animation

Waiting can be agonizing, prompting the deep need for certainty. This Clearblue video masterfully addresses that anxiety, presenting a direct path to early answers. A crucial element involves brilliant customer education animation, seamlessly translating complex hormonal science into simple, reassuring visuals explaining exactly how the test works.

The true power lies in highlighting the tangible relief offered by results up to six days early. Through clear numerical emphasis and the unambiguous digital display of "Pregnant," the video powerfully conveys confidence and control. It serves as an exceptional blueprint for creators blending emotional understanding with clear technical value.

30. Lendi Visual storytelling video

That tangled mess of mortgage options, the sheer volume of paperwork, feels instantly relatable in this visual storytelling video. It powerfully visualizes the daunting complexity many face when seeking the right home loan.

Lendi cuts through that chaos with a brilliant animated depiction of clarity. It shows a streamlined process, revealing transparent options, fees, and rates upfront, transforming a stressful search into an effortless discovery.

This ability to simplify a major life decision through clear visuals is truly inspiring for any creator looking to communicate value effectively.

Psychology of Viewer Engagement in Animation

Crafting compelling content means understanding minds. For those creating animated narratives, tapping into viewer psychology unlocks deeper connection and lasting impact. It is not merely about presenting facts; it is about guiding perception and influencing memory through considered visual and auditory elements. Every design choice, every animation beat, can leverage innate cognitive processes to enhance understanding and engagement.

Viewers possess limited cognitive capacity; overwhelming them hinders comprehension. Effective animation simplifies complex ideas, breaking down processes into easily digestible segments and employing clear visual hierarchies. Structuring content to leverage the serial position effect places vital points where minds retain them best, often favoring information presented at the beginning and end. Visual metaphors bridge abstract concepts to familiar ideas, significantly reducing cognitive load.

Beyond processing information, connection drives retention. Relatable characters foster empathy, tapping into social proof mechanisms that make solutions feel more attainable. The synergy between voiceover tone and visual pacing builds trust through perceived congruence. Consistent visual branding creates subconscious familiarity and trust, reinforcing the message through recognition. This thoughtful approach transforms explanation into an experience that resonates.

Why Advids for 2D Explainer Video?

At Advids, we create high-quality, original 2D explainer videos designed to achieve your business objectives. Combining creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of 2D explainer video effectiveness. Out of these, over 315 projects have been specifically focused on crafting impactful 2D explainer videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses rely on our expertise to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids 2D Explainer Video Process:

Customized 2D Explainer Video Solutions: We tailor each project—whether it's a classic explainer video, character animation, or another 2D format—to perfectly match your brand, style, and target audience.
Collaborative Process: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful 2D explainer videos.

Bringing Your Story to Life:

Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge 2D Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.


Ready to unlock the potential of 2D explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a 2D Explainer Video?

A 2D explainer video is a short animated video that uses 2D graphics and animation to explain a product, service, or concept in a clear and engaging way. These videos are designed to simplify complex information and make it easier for viewers to understand. They are often used to educate customers about new products or features, showcase the benefits of a service, or explain a complex process.

2D explainer videos are versatile and can be used in a variety of marketing and communication contexts. They can be embedded on websites, shared on social media, included in email campaigns, or used as part of paid advertising campaigns. They can also be used for internal communication , such as training employees or onboarding new customers.

What do top 2D Explainer Videos have in common?

Mastering 2D explainer videos requires a strategic approach to storytelling, visuals, and audience engagement.

Compelling Narrative - Craft a human-centric story with relatable characters and scenarios. Focus on emotional connection.

• Core Message Clarity - Prioritize one key takeaway, presented simply and memorably. Avoid jargon.
• Ideal Viewer Profile - Design visuals and language that directly address your audience's needs and pain points . Emphasize relevance.
• Visual Identity System - Use consistent fonts, colors, and imagery to create a unified brand experience. Maintain brand consistency.
• Memorable Characters - Develop distinct personalities and visual styles for characters to boost viewer recall. Create unique characters.
• Animation Style Selection - Select a style that aligns with your brand and resonates with your target audience. Choose a style that fits the tone.
• Strategic Color Choices - Use color psychology to evoke desired emotions and guide viewer attention. Use color strategically.
• Scene Sequencing Logic - Structure scenes to build momentum and maintain viewer interest. Create a clear narrative arc.
• Visual Scripting - Use detailed storyboards to ensure visual consistency and smooth transitions. Plan every visual detail.
• Engagement Driver - End with a clear, concise call to action that motivates viewers to take the next step. Make it easy to act.

What makes 2D Explainer Video effective?

A well-crafted 2D explainer video presents complex information concisely in a structured narrative delivered in digestible segments. This approach makes the information readily understandable and compelling for viewers.

visual metaphors and relevant analogies clarify abstract concepts, bridging the gap between the abstract and concrete. subtle animations , data visualizations , and a strategic visual storytelling approach maintain viewer interest and enhance comprehension.

Well-defined characters foster viewer connection and improve information retention. A consistent visual style reinforces brand identity and professionalism. Targeted feedback and revisions ensure clarity and maximize impact. Technical terminology is minimized, with clear definitions provided when necessary.

How long should your 2D Explainer Video be?

Master 2D explainer video length by aligning video style, message, and target audience for optimal impact.

Pre-production Considerations for Determining Video Length:

• What's the video's core message?
• Who is the intended viewer?
• How many features need showing?
• Is the style whiteboard or cartoon?
• What platform will host the video?
• Does the style suit the message?
• What's the marketing goal?

2D explainer video length guide

How to create 2D Explainer videos?

Crafting compelling 2D explainer videos requires a strategic approach, focusing on clear communication and impactful visuals to resonate with your target audience.

• Script Development - Employ concise language, focusing on key benefits and avoiding jargon.
• Storyboard Creation - Incorporate dynamic visuals and transitions to maintain viewer interest.
• Visual Style Selection - Choose a style that's both memorable and consistent with the brand.
• voiceover Talent Selection - Select a voice that complements the video's tone and target audience.
• Music & Sound Selection - Use music and sound to reinforce the emotional message and enhance engagement.
• Graphic Design & Animation - Use clean lines, vibrant colors, and smooth animations for a professional look.
• Voiceover Recording - Ensure clear diction and expressive delivery to convey the message effectively.
• Video Editing - Implement smooth transitions and pacing to maintain viewer engagement.
• Sound Effects Integration - Use subtle sound effects to emphasize key points and enhance the overall experience.
• Final Video Rendering - Optimize the video for various platforms to ensure consistent quality across devices.

The Importance of a Strong Script

We've covered the visual aspects, now let's talk about the engine that drives your 2D explainer video: the script. A compelling script is more than just words; it's the blueprint for a captivating story. Think of professional 2D explainer video examples – their success hinges on a clear, concise, and engaging narrative.

A strong script ensures your message resonates, your audience stays hooked, and your call to action gets results. It's the foundation upon which all other elements build.

• Clarity: Imagine watching a video where you constantly struggle to understand the message. Frustrating, right? A clear script eliminates confusion and ensures your audience grasps your point effortlessly.
• Conciseness: Time is precious. Respect your audience's time by getting straight to the point. A concise script keeps them engaged and prevents them from clicking away.
• Audience Focus: Speak directly to your target audience's needs and pain points. When researching top 2D explainer video examples marketing, notice how they address specific audience concerns.
• Call to Action: What do you want your viewers to do after watching your video? A clear call to action guides them towards the next step, whether it's visiting your website or making a purchase.

Even minimalist styles like Flat animation explainer videos rely on a strong script to convey their message effectively. A well-crafted script is the cornerstone of any successful 2D explainer video, ensuring clarity, engagement, and ultimately, achieving your marketing goals.

The 2D Animation Production Process

Having explored the essential elements of effective 2D explainer videos, let's dive into the production process. We'll build upon your existing knowledge, offering a practical roadmap for bringing your video vision to life. Think of this as your behind-the-scenes pass to creating engaging content.

Creating a successful 2D explainer video involves a series of interconnected steps. From initial concept to final delivery, each stage plays a crucial role in the overall impact. Let's explore these stages, focusing on how they contribute to a compelling and effective video.

• Concept & Script: Begin with a clear, concise script. This is the foundation of your video, laying out the narrative and key messages. A strong script ensures clarity and keeps your audience engaged.

• Style & Storyboard: Visualize your story through storyboards. This helps define the visual style, plan scene transitions, and ensure a smooth flow. Storyboards act as a blueprint for your animation team.

• Animation & Design: Bring your storyboard to life with fluid, engaging animations. This is where your visuals truly shine. Character design plays a crucial role, creating memorable personalities that resonate with your audience. Looking for fresh ideas? Creative 2D explainer video examples can spark your imagination.

• Sound & Music: Enhance your video with carefully chosen sound effects and music. Sound design adds depth and impact, emphasizing key moments. The right music sets the tone and enhances the emotional connection with your viewers. For a dynamic approach, consider motion graphics explainer Videos, especially if you're showcasing complex data.

When seeking inspiration, explore best 2D explainer video examples to see how professionals craft compelling narratives and visuals. Remember, a well-crafted 2D explainer video is a powerful tool for communicating your message and achieving your marketing goals.

Effective Storytelling in 2D Explainer Videos

We've covered the technical nuts and bolts. Now, let's talk about the magic ingredient that truly brings 2D explainer videos to life: storytelling. A compelling narrative transforms a simple explanation into an engaging experience, making your message memorable and impactful. Think about it – the most effective 2D animation video examples for business all have one thing in common: a strong story.

Analyzing high-quality 2D explainer video examples reveals the power of a well-crafted narrative. It's not just about presenting information; it's about connecting with your audience on an emotional level. When we understand our viewers and their needs, we can tailor our message to resonate deeply.

• Know Your Audience: Speaking directly to their pain points and aspirations creates a powerful connection.
• One Clear Message: Focus on a single key takeaway to avoid overwhelming your viewers. Clarity is key.
• Show, Don't Just Tell: The world of 2D animated videos offers a diverse range of styles, from whiteboard animation to motion graphics, allowing us to visually illustrate our points rather than simply stating them.
• Call to Action: Guide your viewers towards the next step, whether it's visiting your website or making a purchase.

A compelling story, combined with engaging visuals, transforms a simple explanation into a powerful tool for communication. By mastering these storytelling techniques, we can create 2D explainer videos that not only inform but also inspire.

The Role of Color in 2D Explainer Videos

We've covered the technical nuts and bolts, but let's not forget the magic of color! In the world of 2D explainer videos, color isn't just a visual element; it's a powerful storytelling tool. It sets the mood, grabs attention, and even influences how we perceive information. Think about your favorite animated explainer video examples 2D – their color palettes likely played a big role in their impact.

Choosing the right colors is crucial, especially when creating short animated explainer videos where every second counts. We need to make those seconds memorable. Let's explore how we can harness the power of color to create truly engaging 2D explainer videos.

• Brand Consistency: Maintain your brand's color palette throughout your video. This reinforces brand recognition and creates a cohesive visual identity.
• Emotional Impact : Colors evoke emotions. Blue builds trust, while red sparks excitement. Consider the feeling you want to convey and choose colors accordingly. 2D explainer video examples for SaaS often use blue to project reliability.
• Visual Hierarchy: Use color contrast to guide the viewer's eye. Bright colors highlight key information, while softer shades create balance.
• Accessibility: Ensure sufficient contrast between text and background for readability, especially for viewers with color blindness.

By understanding these principles, we can transform our 2D explainer videos from simple explanations into captivating visual stories . Remember, strategic color choices are key to creating animated explainer videos that resonate with your audience and achieve your marketing goals .

2D Animation and Brand Consistency

We've covered the technical aspects, but let's talk about how 2D animation elevates your brand. Consistent branding builds trust and recognition. Think of your favorite brands – their visuals and messaging are instantly recognizable. That's the power of consistency, and 2D animation is a fantastic tool to achieve it.

Imagine a healthcare video using jarring neon colors – it wouldn't exactly inspire trust, right? That's why aligning your animation with your brand identity is crucial. It's about creating a cohesive experience that resonates with your audience.

• Logo Integration: Subtly weaving your logo into the animation reinforces brand presence without being disruptive. Think of it as a gentle reminder, not a billboard.
• Color Palette: Using your brand colors creates instant recognition. Imagine a simple 2D explainer video example using McDonald's iconic red and yellow – you'd know the brand instantly.
• Character Design: Characters embody your brand's personality. A playful brand might use a cartoon mascot, while a professional brand might opt for a more realistic style. Cartoon explainer videos, for instance, can be incredibly effective while still maintaining brand consistency.
• Visual Style: Choose an animation style that reflects your brand's aesthetic. A tech company might prefer sleek motion graphics, while a non-profit might choose a more hand-drawn approach. Even 2D explainer video examples healthcare can benefit from a consistent visual style.

By aligning these elements, your 2D explainer video becomes more than just an explanation – it's a powerful brand-building tool. It reinforces your message, strengthens your identity, and creates a lasting connection with your audience.

How 2D explainer video examples are curated?

We dove deep into 2D explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles , industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design , 10-second litmus test .
4. Visual Design Evaluating aesthetics, clarity, effectiveness of visuals .
5. Narrative Structure Assessing storyline clarity, flow, message effectiveness .
6.Simplicity & Clarity Examining how effectively the video simplifies complex ideas and communicates them clearly through 2D visuals.
7. Educational Value Determining the video's effectiveness in educating the viewer about a product, service, or concept.
8. Performance Metrics Utilizing VidIQ to assess watch time, audience retention .

A team of video designers , video marketers , and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D explainer video examples 2024, n=13636 videos within duration <3 minutes, across industries.