Picture this: your message, clear as a bell, instantly connecting with thousands. What if that was easy? I am here today to explore the world of 2D explainer videos, and in this article, what we will uncover is their incredible ability to boost engagement and drive results. We'll delve into how these visually compelling videos simplify complex information, fostering deeper understanding and stronger connections with your audience. Let's dive into the compelling statistics that showcase their impact.
Videos will account for 82% of all consumer internet traffic by 2025.
56% of videos created by businesses today are two minutes or less.
74% of marketers say videos generate more leads than blogs.
These stats highlight the undeniable impact of video, especially concise, engaging formats like 2D explainers. They offer a potent way to connect with your audience and drive conversions. We've curated 30 Effective 2D Explainer Video examples that immediately commanded our attention and generated excitement.
Datasite's 2D Explainer Video stands out with vibrant 3D isometric animations that bring data room management to life. By visualizing the software’s capabilities with a dynamic cube and conveyor belt system, the viewer easily grasps complex concepts.
The video clearly conveys Datasite's power to simplify deal-making, from AI-powered document processing to real-time data dashboards. It’s a compelling example of how animation can make a seemingly dry topic engaging and memorable, showcasing a unique visual style that positions Datasite as the platform where deals are made.
This 2D explainer video demonstrates how the Reverb integration for WooCommerce simplifies the process of online music gear sales. The animation cleverly visualizes the challenges of managing online inventory and order fulfillment, highlighting how the integration solves these problems through automation and a centralized dashboard. The video’s clean aesthetic and vibrant color palette effectively capture and maintain viewer interest.
The smooth transitions and engaging voiceover effectively guide viewers through the key features and benefits of using Reverb. The video emphasizes how the integration saves time, improves customer satisfaction, and ultimately boosts sales. The clear call to action invites viewers to try the integration and experience the benefits firsthand, making it an excellent example of effective video marketing.
Inefficient waste management practices can significantly impact a retailer’s bottom line. This 2D explainer video by Smarter Sorting, combined with US Ecology's expertise, presents a powerful solution. The sleek animation visually narrates the app's capabilities, from scanning product barcodes to generating detailed reports.
It expertly showcases the power of real-time data in improving decision-making and compliance. This data-driven approach offers retailers a path to sustainability and significant cost savings. The video stands out for its clear communication of complex information, making it an ideal example for businesses seeking efficient waste management strategies.
What makes this 2D explainer video so effective is its ability to demystify the concept of dividends with clarity and charm. The animation effortlessly illustrates how buying a share grants you a piece of a company and how dividends are a share of the profits. Charles Stanley Directs branding is subtly woven in, building trust and authority without being intrusive. The cheerful, classroom aesthetic immediately puts viewers at ease, fostering a receptive learning environment.
The video's brevity and use of plain language are key to its success. The simple yet powerful visual of a dividend being a thank you€ from the company creates an emotional connection, making the information stick. This 2D explainer video demonstrates how animation can breathe life into financial concepts, making them easily digestible and even enjoyable.
What We Can Learn
Let your animation breathe life into your message, making it unforgettable.
With a charming hand-drawn aesthetic and a touch of Parisian elegance, this 2D explainer video brings Visa's Web3 loyalty program to life. The seamless transitions between scenes, enhanced by subtle watercolor washes, create a cohesive and visually appealing narrative. The video demonstrates how easy it is to engage with the program and redeem rewards.
Trina the Traveler's experience, punctuated with delightful surprises like VIP upgrades and free macarons, underscores the value and excitement Visa offers. The overall effect is a captivating portrayal of a modern loyalty program, leaving viewers inspired to embrace the future of rewards with Visa.
Imagine a world where IT problems vanish as effortlessly as a robotic cow strolls through an office. This 2D explainer video from Moosoft paints just such a picture, showcasing its intuitive platform as the ultimate solution for stressed-out IT professionals.
The clever use of animation and sound design brings the narrative to life, capturing the chaos of constant errors and notifications. Moosoft's approach is refreshing and memorable, making this a prime example of how 2D animation can elevate a brand and its message.
What We Can Learn
Illustrate your product's ease of use with a charming, memorable character to boost viewer engagement.
A remarkable visual journey unfolds in this 2D explainer video, capturing PerkinElmer's 85-year scientific legacy. From historic black and white labs to cutting-edge equipment, the imagery showcases the continuous push for discovery. We love the inspiring orchestral music and seamless transitions, effectively highlighting the company's contributions.
PerkinElmer's dedication to people, customers, and our planet is artfully portrayed through modern lab scenes and everyday moments. The message is clear: science with a purpose, driving positive change. The video leaves a lasting impression, inspiring us all to explore what lies beyond the imaginable.
What We Can Learn
Weave a compelling narrative. viewers connect with stories, not just features.
In this Namecheap 2D explainer video, visual storytelling meets technical prowess. We are particularly impressed by how effectively the video communicates the value of EasyWP. By showcasing the smooth transition from initial idea to a functional WordPress site, it eliminates any doubts about the product's ease of use. The bright, optimistic color scheme reinforces the message of a hassle-free experience.
The personified journey through website creation resonates deeply with the target audience. We all know the challenges of navigating technical aspects, and the video provides an inspiring vision of overcoming those obstacles. The fast-paced animation, combined with playful music, keeps viewers captivated while highlighting EasyWP's core features and benefits.
What We Can Learn
Personify your product's journey; viewers will connect emotionally and remember.
In a world of complex healthcare challenges, this 2D explainer video cuts through the noise with refreshing simplicity. Its a brilliant example of how animated storytelling can capture an audience in seconds, perfectly showcasing how data visualization can be made exciting and accessible.
This video isnt just visually appealing; its a potent tool for communicating value. The upbeat music, combined with dynamic transitions and a clean aesthetic, keeps viewers hooked while delivering key messages about cost savings and better health outcomes. The subtle branding reminds us that behind this innovative approach lies a dedicated company committed to total population health management.
What We Can Learn
Prioritize simple, memorable visuals to boost understanding and recall.
We appreciate the way this 2D explainer video efficiently addresses a common business pain point: staffing. Shiftgig presents its platform as a straightforward solution, seamlessly connecting businesses with qualified on-demand workers in real-time. The video's minimalist aesthetic and dynamic animations contribute significantly to its overall effectiveness.
We all understand the struggle of finding reliable workers quickly, and this video resonates because it offers a tangible solution presented with clarity and visual appeal. The combination of intuitive UI design, a refreshing color palette, and upbeat music creates a viewing experience that's both informative and inspiring.
What We Can Learn
Clear visuals showing problem & solution build trust, boosting conversions.
Managing countless secrets across various platforms is a challenge every developer faces. One Password Developer Tools offers a streamlined solution, as this 2D explainer video brilliantly demonstrates. The isometric visuals and smooth animations provide a captivating journey through the software's features, emphasizing its ability to generate and manage secrets securely.
The modern aesthetic and upbeat music create an engaging viewing experience, while the concise messaging clearly communicates the tool's value proposition. This video stands as a compelling example of how to effectively explain a complex product to a technical audience, making it a must-see for any developer looking to simplify their workflow.
What We Can Learn
Animate key interactions to showcase the software's ease of use and efficiency.
Eggdrash's 2D explainer video stands out for its clarity and conciseness. The video immediately captures attention with a loading animation and then seamlessly dives into the blockchain structure, using simple 2D elements to illustrate complex concepts. The limited color palette and minimalist style contribute to a clean, uncluttered visual experience.
The video effectively highlights Eggdrash's key advantages, such as faster block sync speed and improved data capacity. The subtle yet effective animation of data transfer between devices, coupled with the concluding smiley face, leaves a sense of technological advancement and reliability.
What We Can Learn
A minimalist style creates a clean look, making your message memorable and easy to grasp.
We admire the clear and accessible communication presented in this 2D explainer video for Medtronic's MiniMed pump upgrade. The bright colors and clean animation style make the complex process of a software update appear effortlessly simple. We especially love how the video seamlessly guides viewers through each step, from placing an order to completing the installation, with helpful visuals and concise on-screen text. This informative approach minimizes potential user anxiety and builds confidence in the upgrade process. Medtronic's commitment to user experience is evident, as they highlight the minimal disruption to insulin delivery and readily available support.
The combination of easy-to-understand instructions, minimal screen time, and consistent visual appeal allows users to quickly grasp the information. Medtronic demonstrates how they are engineering the extraordinary by taking a complex process and making it easy, and stress-free experience for their users. This 2D animation strikes the perfect balance between providing essential information and maintaining viewer engagement, making it a shining example of how to explain technical procedures efficiently and beautifully.
What We Can Learn
Guide viewers seamlessly through each step, minimizing anxiety and maximizing clarity.
In this dynamic 2D explainer video, we witness the transformative power of Ateme+. The animation style is clean, minimalist, and engaging, capturing attention from the first frame with a vibrant color palette and a rocket launch symbolizing business growth. The video seamlessly guides viewers through the key features and benefits of this cloud-agnostic SaaS solution.
Ateme+ offers simplified infrastructure management, robust security, and easy scaling all essential for capturing audiences today and in the future. We love how the video uses compelling visuals, such as intertwined roads and solar panels, to effectively communicate complex concepts like untangling complexity and embracing green energy. The call to action, encouraging viewers to choose Ateme+, leaves a lasting impression.
What We Can Learn
Design visuals that evoke positive emotions, making viewers feel good about your product.
In a world dominated by data overload, Google finds a refreshingly simple way to explain its massive network infrastructure. This 2D explainer video uses relatable analogies and bright visuals to break down complex topics, making even the most tech-averse viewer feel like they're part of the conversation. Think of it as a support group, not for low batteries, but for data centers craving connection.
Google’s approach is a masterclass in simplifying the complex. The video’s charm lies in its ability to connect with viewers emotionally, fostering a sense of understanding and appreciation for the technology that powers our everyday lives. It's a brilliant example of how humor and clear design can transform a technical explanation into a compelling story.
What sets this 2D explainer video apart is its ingenious use of humor. The playful transition from celebrated athletes to actual goats, presented as the rightful owners of the GOAT title, is a brilliant stroke of comedic marketing. Meyenberg brilliantly subverts expectations, positioning goat milk protein as the unexpected champion.
The video's simple yet effective animation style, combined with the dynamic color palette and catchy music, makes for a truly enjoyable viewing experience. This engaging approach cleverly highlights the product's key benefits while encouraging viewers to participate in the Elect the GOAT campaign, leaving a lasting impression and driving product interest.
What We Can Learn
Subvert audience expectations with a playful twist to make your product memorable and drive interest.
Concise and compelling, this 2D explainer video immediately hooks viewers with its dynamic isometric visuals. The smooth animation and minimalist aesthetic showcase the cloud platform's evolution, from basic servers to complex security systems. Palo Alto Networks' branding is subtly yet effectively integrated, leaving a lasting impression.
The brilliance lies in the video's ability to simplify complex concepts. It effortlessly contrasts rigid firewall licensing with the flexible consumption model, making the benefits immediately apparent. The upbeat music and clear visuals enhance the message, making it a perfect example of how to explain a technical product concisely and engagingly.
What We Can Learn
Isometric views make abstract concepts tangible, boosting viewer engagement.
We admire how Comarch's 2D explainer video effortlessly delivers essential gardening advice. The bright color palette and playful, hand-drawn aesthetic immediately grab attention, creating a welcoming vibe that encourages viewers to learn. In just over a minute, the video presents seven concise Miracle Tips, each with engaging visuals that demonstrate proper watering techniques. We all appreciate the practicality of the finger-in-the-soil test and the reminder to water early, especially during hot weather. The video encourages proper garden care and efficiently guides viewers towards the Miracle-Gro website for further learning.
What We Can Learn
Sketch simple scenes first. it boosts creativity and speeds up animation.
We admire the clever approach this 2D explainer video takes to demystifying Segment's intricate data handling process. The visuals effortlessly capture the journey of customer data, from initial interaction to its organized distribution across various marketing channels. We love the visual metaphor of pipes and containers, seamlessly illustrating data flow and storage.
This elegant design thinking leaves a lasting impact. It reinforces Segment's role as the central command for data, empowering businesses to harness valuable insights. The video's clear narrative, combined with its modern aesthetic, inspires us to explore similar creative solutions for our own projects.
What We Can Learn
Simple visuals, complex ideas explained simply. viewers will understand instantly.
In this dynamic 2D explainer video, KIOXIA demonstrates how their NAND flash memory has become an indispensable part of our digital lives. The visual journey, complete with sleek 3D animation and real-world applications, showcases the power of BiCS FLASH and its impact on everything from smartphones to self-driving cars. We all appreciate the clear and concise explanations, making complex technology accessible to a broad audience.
KIOXIAs innovative spirit takes center stage as they unveil cutting-edge solutions like XL-FLASH and XFMEXPRESS. The vibrant color palette and dynamic transitions maintain a brisk pace, mirroring the speed and efficiency of the technology itself. This video effectively positions KIOXIA as a leader in the ever-evolving world of data storage.
What We Can Learn
Maintain a fast pace to keep viewers engaged and interested.
In a competitive market, standing out is crucial. This 2D explainer video achieves just that with its energetic presentation of customizable products across three multi-billion dollar industries skincare, supplements, and coffee. The video hooks viewers immediately with rapid cuts, dynamic visuals, and the enticing proposition of capturing a share of these lucrative markets.
The video's strength lies in its effective use of 3D product mockups and vibrant color palettes. The minimalist design, bold typography, and upbeat electronic music create a modern and engaging feel. The message is clear: seize the opportunity, customize your brand, and sell online. The video inspires entrepreneurs to take action and realize their product vision.
What We Can Learn
Bring your product to life with vibrant 3D mockups and a clean design to instantly grab attention and boost sales.
We admire Radix's sophisticated visual storytelling, captivatingly conveying the complex concept of decentralized finance. The 2D explainer video seamlessly navigates from the challenges of traditional systems to the innovative solutions offered by DeFi. We love how abstract geometric shapes smoothly transform, effectively illustrating the evolution and connectivity within this rapidly expanding financial landscape.
The video brilliantly highlights Radix's key functionalities, focusing on accessibility, liquidity, and choice essential pillars of their platform. Concise messaging and dynamic graphics resonate deeply, evoking a sense of empowerment and inviting viewers to join Radix on their transformative journey. The visual metaphor of connecting lines and dots, coupled with a fitting electronic soundtrack, leaves a lasting impact, emphasizing the ease and security of Radix's financial solutions.
What We Can Learn
Smooth transitions between abstract shapes make complex ideas instantly clear, boosting understanding.
The power of visual storytelling is brilliantly showcased in this 2D explainer video. We loved the way simple geometric shapes come alive, creating a captivating narrative about cloud security. Citrix DaaS, the hero of this story, tackles the complexity of cloud management with simple icons and crystal-clear messaging.
The soothing blue hues and the playful music, like a perfect soundtrack, add a touch of magic. Citrix's security message subtly weaves through, highlighting its adaptive authentication and app protection. The hybrid model demonstration effortlessly blends the advantages of cloud and on-premises solutions, demonstrating clear value.
What We Can Learn
Tell a clear story using shapes and icons; it makes complex ideas easy to grasp.
We admire the clever storytelling in this 2D explainer video. It swiftly highlights the challenges of traditional influencer marketing, capturing our attention from the outset. AdHive emerges as a much-needed solution with its AI-driven platform.
The dynamic visuals, set against a sophisticated dark backdrop, guide us effortlessly through the process. We love the use of simple icons and engaging transitions that effortlessly explain the benefits of using AdHive for automated, large-scale influencer campaigns.
What We Can Learn
A sophisticated dark background enhances the impact of your visuals.
Data is an organization's greatest asset, yet too much data can lead to chaos. This 2D explainer video demonstrates precisely this problem using simple animations and a modern color palette. We all feel the pain of inconsistent data, and this video validates those struggles while offering a clear solution.
Dun & Bradstreet offers Master Data Solutions, empowering businesses to find that single source of truth. This 2D explainer video inspires us with its minimalist design and concise messaging, making complex ideas easy to understand.
What We Can Learn
Mirror your target audience's pain points to foster immediate connection.
The brilliance of this 2D explainer video lies in its ability to effortlessly convey complex security automation concepts. We love the dynamic isometric perspective, which brings the platform and its functionalities to life in a visually organized and engaging way. The vibrant colors and crisp animation further enhance the visual appeal, making it a joy to watch.
FireMon Automation's four-tiered approach to security is elegantly depicted, with each level represented by a distinct color and character animation. This visual storytelling technique makes complex information easily digestible, showcasing how FireMon empowers businesses to automate at their own pace and confidence level. The clear call to action encourages viewers to explore the solution further, leaving a lasting impression of efficiency and security.
What We Can Learn
Visually represent each stage of your process, allowing viewers to grasp the entire workflow intuitively.
In the competitive fintech landscape, Euro Wallet's 2D explainer video stands out. The video masterfully uses 3D isometric animation to illustrate how cryptocurrency can seamlessly integrate into daily life, paying bills or buying gifts. This smart visualization hooks viewers and makes the concept immediately relatable.
Euro Wallet simplifies cryptocurrency management with a personal IBAN account. The video showcases an intuitive user interface, quick Bitcoin-to-Euro conversion, and access to a trading platform. Its fast pace and concise messaging perfectly encapsulate the app's efficiency. This clean and modern design creates an aspirational feel, inspiring viewers to download the app and explore the possibilities of a streamlined financial world.
What We Can Learn
Focus on the positive transformation your app offers, motivating viewers to take action.
In this dynamic 2D explainer video, we see PacketLight Networks masterfully addressing the growing bandwidth demands of the digital era. The video's strength lies in its ability to succinctly present complex technical information in a visually engaging and easily digestible format. We all appreciate the clever use of icons, vibrant color accents, and the modern electronic soundtrack.
Beyond its visual appeal, the video effectively showcases the core benefits of PacketLight's 400G solutions, emphasizing cost-effectiveness and data protection. The fast-paced, dynamic animation keeps viewers hooked while maintaining a sense of sophistication. This example sets a high bar for tech explainer videos.
What We Can Learn
Craft a clear narrative arc. viewers will understand your product better.
The 2D explainer video for Volvo's G-series trucks smartly uses a dynamic opening countdown, seamlessly transitioning into a clear and concise explanation of the hill assist function. The split-screen view of the control panel and the resulting dashboard display effectively showcases the features ease of use and immediate impact.
The video's fast-paced editing and modern music, coupled with visuals of the truck maneuvering challenging terrain, create a sense of dynamism and emphasize the practical benefits of increased safety and operational efficiency. It's a compelling demonstration of how a complex technical feature can be communicated clearly and effectively, reinforcing Volvo's commitment to innovation.
What We Can Learn
Clearly show your product's value with a concise, engaging visual narrative to boost understanding.
We admire the elegant simplicity of this 2D Explainer Video for UOBs LockAway Account. The consistent blue backdrop, clean iconography, and smooth transitions create a visually appealing experience, allowing the core message about digital security to resonate. The video hooks us with the immediate threat of scams and effortlessly transitions to showcasing the LockAway Account as a robust solution.
It is impressive how the animation guides the viewer through the app's interface, making the account setup process seem remarkably intuitive. We love the subtle yet effective use of visual metaphors, like the lock and shield, reinforcing the sense of financial protection. The FAQ section, mirroring common customer concerns, further enhances the video's educational value and builds trust with UOB's audience.
What We Can Learn
Create a visually appealing experience that makes your message memorable.
FAQ
How can 2D explainer videos help me achieve my specific marketing objectives?
2D explainer videos can achieve marketing objectives by increasing brand awareness, explaining complex products/services, and driving conversions. A well-crafted video can significantly impact your marketing ROI.
What are the different styles of 2D explainer videos, and which one is best suited for my brand?
Different 2D explainer video styles include whiteboard animation, character animation, motion graphics, and screencast tutorials. The optimal style depends on your target audience and message. For example, character animation is effective for engaging younger audiences, while motion graphics suit complex data visualization.
How long should my 2D explainer video be to maintain viewer engagement?
Ideal explainer video length is typically 60-90 seconds, balancing concise messaging with viewer retention. Shorter videos are better for social media, while longer formats suit in-depth product demonstrations.
What is the typical cost range for producing a professional 2D explainer video?
Professional 2D explainer video production typically costs between $1,000 and $6,000, depending on factors like length, style, and animation complexity.
How can I find a reputable 2D explainer video production company?
Find a reputable production company by examining portfolios, client testimonials, and industry experience. A strong track record indicates quality and reliability.
What is the typical production timeline for a 2D explainer video?
Typical production timelines range from 3-8 weeks, influenced by project scope and revision rounds. Clear communication and established milestones ensure timely delivery.
How can I incorporate my existing brand assets into a 2D explainer video?
Existing brand assets, such as logos, color palettes, and fonts, can be seamlessly integrated into your video, maintaining brand consistency and reinforcing brand identity.
How can I use a 2D explainer video to simplify complex concepts for my audience?
Simplify complex concepts by using visuals, metaphors, and storytelling techniques. Breaking down information into digestible chunks enhances audience understanding and retention.
How can I ensure my 2D explainer video is accessible to a wider audience?
Ensure accessibility by incorporating captions, transcripts, and multilingual options. These features cater to diverse audiences and improve SEO.
How can I adapt a 2D explainer video example to fit my specific needs?
Adapting a 2D explainer video example involves tailoring the script, visuals, and style to your specific needs and target audience. Consider the example's core message and how it can be modified to align with your objectives.
What are the best practices for incorporating a call to action in a 2D explainer video?
Effective calls to action are clear, concise, and compelling. They should align with the video's message and guide viewers towards a desired action, such as visiting a website or making a purchase.
What are the key considerations for choosing a voiceover artist for my 2D explainer video?
Key voiceover artist considerations include vocal quality, tone, and experience. The chosen voice should resonate with your target audience and complement the video's style.
How can I write a compelling script that resonates with my target audience?
A compelling script engages the audience, clearly communicates the message, and evokes emotion. Focus on storytelling, concise language, and a strong narrative structure.
How can I use a 2D explainer video to educate my audience about my industry?
Educate your audience by presenting information in an engaging and accessible format. Use visuals, examples, and expert insights to build trust and establish credibility.
What are some innovative ways to use 2D explainer videos in my marketing strategy?
Innovative uses of 2D explainer videos include interactive presentations, social media campaigns, email marketing, and website integration. These videos can enhance user engagement and drive conversions across various platforms.
How to plan and optimize 2D Explainer Videos?
Clarity in Messaging: "The consumer isn't a moron; she is your wife." - David Ogilvy, Advertising Executive. Advids applied this wisdom for a SaaS client. We simplified their complex software offering into a concise, relatable narrative within a 2D explainer video. This resulted in a 25% rise in free trial sign-ups, demonstrating the power of clear communication.
Actionable: Simplify complex information for audience comprehension.
User-Centric Approach: "Your customers don't care about you. They care about themselves." - Alex Turnbull, Founder, Groove. Advids embraced this philosophy for an e-commerce client. We created a 2D explainer video focusing on customer benefits and pain points, leading to a 30% increase in product page visits and a 15% boost in sales.
Actionable: Prioritize customer needs and desires in messaging.
Storytelling for Impact: "Content - that's the atomic particle of all digital marketing." - Ann Handley, Chief Content Officer, MarketingProfs. Advids used this principle for a non-profit client. We developed a compelling 2D explainer video narrating their mission and impact, resulting in a 50% increase in donations and volunteer applications.
Actionable: Craft compelling narratives to engage and inspire action.
Brand Authenticity: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Bernadette Jiwa, Brand Storytelling & Innovation Expert. Advids applied this for a food and beverage client. We created a 2D explainer video showcasing their brand story and values, resulting in a 20% increase in brand awareness and a 10% rise in customer loyalty.
Actionable: Communicate brand values through authentic storytelling.
Fostering Creativity: "Don't wait for things to be perfect before you share them with others. Show early and show often. It'll be pretty when it's ready." - Ed Catmull, Creative Leadership Expert, Pixar. Advids implemented this approach for a gaming client. We iteratively developed a 2D explainer video, incorporating user feedback throughout the process. This resulted in a highly engaging final product that boosted pre-orders by 35%.
Actionable: Embrace iterative process, incorporating feedback for improvement.
Why Advids for 2D Explainer Video?
At Advids, we create high-quality, original 2D explainer videos designed to achieve your business objectives. Combining creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of 2D explainer video effectiveness. Out of these, over 315 projects have been specifically focused on crafting impactful 2D explainer videos. Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses rely on our expertise to bring their stories to life through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
The Advids 2D Explainer Video Process:
Customized 2D Explainer Video Solutions: We tailor each project—whether it's a classic explainer video, character animation, or another 2D format—to perfectly match your brand, style, and target audience. Collaborative Process: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful 2D explainer videos.
Bringing Your Story to Life:
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge 2D Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Ready to unlock the potential of 2D explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 2D Explainer Video?
A 2D explainer video is a short animated video that uses 2D graphics and animation to explain a product, service, or concept in a clear and engaging way. These videos are designed to simplify complex information and make it easier for viewers to understand. They are often used to educate customers about new products or features, showcase the benefits of a service, or explain a complex process.
2D explainer videos are versatile and can be used in a variety of marketing and communication contexts. They can be embedded on websites, shared on social media, included in email campaigns, or used as part of paid advertising campaigns. They can also be used for internal communication, such as training employees or onboarding new customers.
What do top 2D Explainer Videos have in common?
Animated Characters - Animated characters bring life to the video.
Visual Metaphors - Creative metaphors make abstract concepts clear.
Step-by-Step Process - Complex processes are broken down into steps.
Interactive Elements - Animations and transitions keep viewers engaged.
Real-World Examples - Concepts are illustrated with relatable examples.
Motion Graphics - Dynamic graphics enhance visual appeal and clarity.
Clean Design - A minimalist design ensures a clear message.
Color Palette - A consistent color palette reinforces brand identity.
Typography - Legible fonts enhance readability and visual appeal.
Whiteboard Animation - A classic style that adds a personal touch.
Mixed Media - Combining 2D animation with live-action footage.
Storytelling - A compelling narrative keeps viewers engaged.
What makes 2D Explainer Video effective?
A captivating 2D explainer video is a powerful tool for communication, designed to simplify complex information and make it easier for viewers to understand.
The effectiveness of a 2D explainer video is driven by its ability to break down complex concepts into smaller, more manageable steps. This approach makes the information more accessible and engaging for viewers.
Methods for creating effective 2D explainer videos include using visual metaphors and analogies to make abstract concepts more understandable, incorporating interactive elements to keep viewers engaged, and using technical jargon sparingly and providing clear definitions when necessary. These techniques help to ensure that the video is both informative and entertaining.
How long should your 2D Explainer Video be?
A well-crafted 2D explainer video is a powerful tool for communication, designed to deliver information in a concise and engaging manner.
The ideal length of a 2D explainer video is determined by the complexity of the information being presented and the attention span of the target audience.
The length of your video should be determined by the amount of information you need to convey and the attention span of your target audience.
Pre-Production Questions
- What is the primary goal of the video?
- What is the target audience for the video?
- What is the key message you want to convey?
- How much information needs to be covered?
- What is the desired level of engagement?
- What is the budget for the video?
- What is the timeline for the video?
How to create 2D Explainer videos?
A well-crafted 2D explainer video is a powerful tool for communication, designed to simplify complex information and make it easier for viewers to understand.
The creation of a 2D explainer video involves a collaborative process that brings together creative talent, technical expertise, and a clear understanding of the target audience.
Techniques to create effective 2D explainer videos include using visual metaphors and analogies to make abstract concepts more understandable, incorporating interactive elements to keep viewers engaged, and using technical jargon sparingly and providing clear definitions when necessary. These techniques help to ensure that the video is both informative and entertaining.
Pre-Production
- Define target audience
- Develop a clear script
- Create a storyboard
- Choose a visual style
- Select voiceover talent
- Source music and sound effects
Production
- Design and animate graphics
- Record voiceover
- Edit video
- Add music and sound effects
- Render final video
Unify Your Brand Through Video Storytelling
2D Explainer Videos are a powerful tool for building a unified brand experience across your marketing efforts. Consistency is key – ensuring your brand's visual identity, tone of voice, and core Messaging are seamlessly integrated into your videos, regardless of where they're shared.
Visual Consistency:
Think of your Animation Style as your brand's visual signature. Whether you opt for a clean whiteboard animation, a vibrant character-driven approach, or a minimalist motion graphics style, maintain that style across all platforms. Your color palette should also be consistent, reflecting your brand's colors and evoking the desired emotions.
Tone and Messaging:
Your brand's voice should be reflected in the video script and narration. A playful, humorous tone might be suitable for social media, while a more professional tone might be appropriate for a website landing page. Adapt the messaging to suit the platform and audience, but always ensure it aligns with your core brand values and key selling points.
By adhering to brand guidelines and translating them into video production, you create a cohesive brand experience that resonates with your audience and strengthens brand recognition.
Navigating Industry-Specific Video Challenges
Healthcare: Collaborating with medical professionals or subject matter experts (SMEs) is crucial to ensure accuracy and compliance. Visuals, such as anatomical illustrations, must be precise.
Finance: Abstract financial concepts can be made more accessible through the use of metaphors, analogies, and clear, concise language. Avoid jargon and focus on relatable scenarios.
In both cases, working with experienced scriptwriters and animators who understand the nuances of the industry is essential. They can help translate complex information into Engaging Visuals and narratives that resonate with the target audience.
Unlocking Video Campaign Success
Metrics for Success:
Viewership: Track the number of views and the video completion rate to understand audience engagement. Low completion rates might indicate that the video is too long or loses viewer interest midway.
Engagement: Monitor likes, shares, comments, and social media interactions. High engagement suggests that the video resonates with your audience and sparks conversation.
Lead Generation: If your goal is lead generation, track website visits, form submissions, or email sign-ups that originate from the video.
Conversion Rate: Analyze the percentage of viewers who take a desired action after watching the video, such as making a purchase or requesting a demo.
Optimizing Future Campaigns:
By analyzing these metrics, you can identify areas for improvement. For example, if watch time drops significantly at a certain point, consider revising that section of the video. A/B testing different versions of your video, with variations in messaging or visuals, can also help you optimize for better performance based on data-driven insights.
Unleashing Product Value Through Animation
2D explainer videos are a powerful tool for showcasing product features and benefits in a way that truly connects with your target audience. They achieve this by transforming static product information into dynamic visual narratives.
Understanding Your Audience:
Before creating your video, it's crucial to understand your target audience. What are their demographics, interests, and pain points? A video aimed at tech-savvy millennials will differ significantly from one targeting senior citizens.
The Power of Animation:
Animation allows you to simplify complex concepts and make them easily digestible. You can visually demonstrate how your product works, highlight its key features, and showcase its benefits in action. For example, a software company can use animation to demonstrate the user interface and workflow of their product.
Storytelling and Emotional Connection:
Instead of simply listing features, craft a compelling story around your product. Introduce relatable characters facing a problem that your product solves. This approach creates an Emotional Connection with viewers and makes your message more memorable.
Tailoring Your Approach:
Consider the specific needs and preferences of your target audience. If you're targeting a younger audience, you might use a more vibrant animation style and incorporate humor. For a more professional audience, a clean and sophisticated aesthetic might be more appropriate.
Globalize Your Product Launch Videos
Localization: Translate your video script and voice-over into the target languages, ensuring the translations are accurate and culturally appropriate. Consider using voice-over artists with native accents for greater authenticity.
Cultural Nuances: Be mindful of cultural sensitivities in your visuals and storytelling. Colors, symbols, humor, and even character depictions might need to be adapted to avoid misinterpretations or offense.
Technical Accessibility:
Subtitles and Captions: Provide subtitles or closed captions in multiple languages to cater to viewers who prefer to watch with the sound off or have hearing impairments.
Device Compatibility: Ensure your videos are playable across various devices and platforms, including desktops, laptops, tablets, and smartphones.
By addressing these factors, you can create a truly global video campaign that connects with audiences on a deeper level.
Social Media Magic for Product Launches
Video Length:
Keep it concise. Aim for videos under 60 seconds, especially for platforms like Instagram and TikTok, where shorter content thrives. Viewers have short attention spans, so get to the point quickly.
Visual Appeal:
The first few seconds are crucial. Use eye-catching visuals, vibrant colors, and dynamic animations to hook viewers and encourage them to keep watching.
Sound Design:
Incorporate background music and sound effects that enhance the viewing experience and evoke the desired emotions. However, ensure your video is still understandable without sound, as many users browse social media with the audio muted.
Hashtags:
Research relevant hashtags and incorporate them into your video description to increase discoverability and reach a wider audience interested in your topic.
Calls to Action:
Include clear and concise calls to action (CTAs) that encourage viewers to like, share, comment, visit your website, or take other desired actions.
By tailoring your videos to the specific platform and audience, you can significantly increase their visibility, engagement, and overall impact.
Boost Your Brand with Explainer Videos
2D explainer videos can be a valuable asset for establishing thought leadership and showcasing your expertise within your industry. By creating informative and insightful videos, you can position your brand as a trusted source of knowledge.
Explaining Industry Trends:
Use 2D animation to break down complex industry trends and make them accessible to a wider audience. For example, a cybersecurity firm could create a video explaining the latest ransomware threats and how businesses can protect themselves.
Providing Solutions to Common Problems:
Demonstrate your expertise by creating videos that offer practical solutions to common industry challenges. A marketing agency could create a video explaining how to optimize website content for search engines.
Showcasing Unique Perspectives:
Share your unique insights and perspectives on industry issues through engaging video content. This can help you differentiate your brand and establish yourself as a thought leader.
Highlighting Innovative Solutions:
If your company offers innovative products or services, use 2D Explainer Videos to showcase their capabilities and how they address specific industry needs.
Boosting Leads with Explainer Videos
Social Media Powerhouse:
Share your explainer videos on social media platforms like Facebook, LinkedIn, and Twitter to reach a wider audience.
Use compelling captions and calls to action to encourage viewers to visit your website or landing page.
Website Integration:
Embed your explainer videos on your website's homepage, product pages, or Landing Pages to provide visitors with a clear and engaging overview of your offerings.
Email Marketing Enhancement:
Include links to your explainer videos in your email marketing campaigns to provide subscribers with valuable content and drive traffic to your website.
Content Marketing Synergy:
Use explainer videos to complement your blog posts, articles, and other Content Marketing efforts.
Videos can help you explain complex topics in a more engaging and accessible way.
Empower Customers with Video Knowledge
2D explainer videos can Empower Your Customers to find answers to their questions quickly and easily, reducing their reliance on your support team.
Visualizing Solutions:
Instead of relying solely on text-based FAQs, use 2D animation to visually demonstrate solutions to common customer problems. This makes it easier for users to understand and follow instructions.
Organized and Searchable:
Categorize your video FAQs by topic and provide clear titles and descriptions to make it easy for customers to find the information they need.
You can also integrate a search function to further enhance navigation.
Improved Customer Satisfaction:
By providing readily accessible and easy-to-understand solutions, you can improve customer satisfaction and reduce frustration.
Example:
A telecommunications company could create a series of 2D explainer videos addressing common issues like setting up internet routers, troubleshooting connectivity problems, and managing account settings.
Drive Action with Video Calls to Action
2D explainer videos can be highly effective in driving viewers to take specific actions that align with your marketing goals.
Clear and Concise Calls to Action:
At the end of your video, include a Clear and Concise Call to Action that tells viewers exactly what you want them to do. Use strong verbs like Sign Up, Download Now, or Learn More.
Visual Reinforcement:
Reinforce your call to action visually by using animated buttons, arrows, or other visual cues that direct viewers to the desired action.
Incentivize Action:
Consider offering incentives for taking action, such as a discount code, free ebook, or exclusive content.
Example:
A SaaS company could end their Explainer Video with a call to action encouraging viewers to sign up for a free trial of their software. The call to action could be visually reinforced with an animated button that links directly to the signup page.
How 2D explainer video examples are curated?
We dove deep into 2D explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 2D explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Simplicity & Clarity Examining how effectively the video simplifies complex ideas and communicates them clearly through 2D visuals. 7.Educational Value Determining the video's effectiveness in educating the viewer about a product, service, or concept. 8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 2D explainer video examples 2024, n=13636 videos within duration <3 minutes, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
