Video Creation Service

30 B2B Video Marketing Examples To Unlock Business Growth

Orko Roy
Last updated
Apr. 24, 2025

Imagine your solution instantly resonating deeply. In the B2B space, clarity is the key to connection, and visuals are our most potent tool. Let's explore how strategic messaging, amplified through B2B video marketing examples, can transform understanding.

This collection of examples isn't just inspiration; it's a resource to unlock tangible business growth. We'll guide you through impactful strategies, ensuring your message not only reaches but truly converts.

B2B video marketing Examples

1. FLOWCODE

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Duration : 30 seconds

Unlocking a new dimension in Brand communication , FLOWCODE redefines the potential of QR codes. The video vividly illustrates a platform that transforms these ubiquitous squares into engaging, branded portals. Imagine campaigns where each scan is not just a redirect, but an immersive brand interaction, achieved through uniquely designed and customized visual codes.

Functionality meets insight with FLOWCODE's analytics dashboard, clearly making this a compelling B2B Demo Video. The platform's strength extends beyond creation to offer Measurable results , tracking User engagement and Conversion metrics . This is about forging tangible connections between the physical and digital, providing businesses with actionable data and transforming static codes into dynamic Marketing assets .

2. Logiclister B2B brand video

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Duration : 53 seconds

Elevating digital Content creation , Logiclister presents a Compelling vision of Streamlined workflows . The video efficiently illustrates how its platform simplifies diverse content needs across formats. Viewers are quickly shown AI capabilities for articles, product descriptions, and code generation, showcasing a rapid solution for content demands. This immediate, visual approach effectively captures attention.

Beyond mere automation, Logiclister empowers users with creative tools. The video subtly emphasizes the boosted potential from AI, making content creation both accessible and rapid. As a strong example of a B2B Brand Video , it clearly demonstrates how companies can utilize AI to expand their output and maintain consistent branding. This brief yet thorough demo leaves a memorable impact.

3. Resolution B2B story video

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Duration : 32 seconds

Resolution's API Token video cleverly unpacks boosted security for Jira and Confluence. Animated visuals bypass technical density, directly showing password replacement using API tokens. Core advantages emphasized are Robust security and streamlined integration for Atlassian-centric businesses. API Token is presented as an uncomplicated yet powerful answer to B2B security demands.

Value is compellingly conveyed through simple implementation and improved security within commonly used platforms. Avoiding feature bloat, the concise demo prioritizes Essential benefits . The animation maintains audience interest, making a technical subject understandable. This video serves as a model B2B Story Video, effectively translating intricate software advantages into easily grasped API token benefits for viewers.

4. CedCommerce B2B testimonial video

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Duration : 2 minutes and 7 seconds

Creative video communication by CedCommerce vividly portrays the daily grind of e-commerce management, specifically for specialized platforms. It cleverly brings attention to the common struggles businesses encounter, such as product listing overload and stock synchronization nightmares. The video effectively transitions to present their integration as more than just software-it's a Strategic partner alleviating operational burdens.

The video excels in highlighting streamlined order processes and immediate inventory notifications as critical benefits. Through clear visuals demonstrating automation ease, CedCommerce communicates a strong value proposition. This example of a B2B Testimonial Video also emphasizes their dedication to Client success with 24/7 support, transforming seller uncertainties into firm assurance. It's a focused and impactful message intended to foster trust and motivate engagement.

5. Blue Prism B2B screencast video

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Duration : 1 minute and 40 seconds

Imagine a Product video designed to truly connect. The presenter's warm and energetic style immediately draws viewers in, igniting interest as she articulates the video's objective with clarity.

This example of a B2B Screencast Video cleverly illustrates the breadth of actions users can perform on the platform, detailing feature operations effectively. While comprehensive exploration naturally leads to a longer format, this depth is justified for offerings requiring detailed understanding. By maintaining thematic coherence and targeting a genuinely interested audience, extended viewing becomes more probable.

For services needing in-depth explanation to resonate fully, this approach excels. It allows Prospective customers to thoroughly appreciate the value, facilitating well-considered choices and strengthening engagement.

6. XM B2B guide video

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Duration : 15 seconds

Unveiling a smart approach to fleet management, OMNIplus presents its Performance Analysis tool not just as software, but as a strategic asset. The video captivates by translating complex vehicle data into clear, actionable intelligence , immediately drawing in those responsible for bus operations. Eschewing technical complexity, it concentrates on empowering fleet managers to refine daily tasks with insightful data.

Focusing on key areas such as fuel efficiency and driver behavior, OMNIplus emerges as a valuable partner for enhancing both economy and passenger safety. This video effectively functions as a concise B2B Guide Video, persuasively advocating for data-informed strategies . It adeptly showcases a sophisticated solution in an accessible and compelling narrative, positioning data analysis as the cornerstone of modern bus fleet management.

7. Prisma Copilot B2B launch video

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Duration : 1 minute and 7 seconds

Complexity in cloud security , instantly simplified. Palo Alto Networks presents Prisma Copilot, showcasing AI's potent role against intricate digital barriers. Data silos and tool sprawl dissolve as this platform offers a clear, rapid solution to talent gaps. This isn't just about features; it's seeing security redefined through intelligent, streamlined action.

A compelling B2B Launch Video indeed. Dynamic visuals underscore Prisma Copilot's intuitive design , bypassing dense explanations for immediate clarity. The video's brilliance is its swift, potent demonstration of problem-solving, directly hitting the urgency for efficient security. It positions Prisma Copilot as more than a tool-a critical, smart advantage.

8. Keurig B2B product video

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Duration : 31 seconds

Keurig's newest video elevates the coffee brewing narrative into an art form. Through visuals inspired by masterful paintings, the K-Supreme Plus SMART brewer is introduced as more than an appliance-it is a tool for personalized creation. Central to this is BrewID, a technology that intelligently identifies K-Cup pods, adapting brew settings based on roaster expertise, promising a flawlessly tailored cup.

The video cleverly frames this B2B Product Video as enabling users to become coffee artisans, crafting their ideal brew profile with ease. It emphasizes not just convenience but the sophisticated experience of perfectly customized coffee. By highlighting the blend of technology and personal touch, Keurig effectively positions its smart brewer for those who seek more than just a caffeine fix, but a crafted coffee experience.

9. WELEDA B2B promotion video

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Duration : 6 seconds

Unveiling the secrets of nature, Weleda's Skin Food video campaign is a visual poem dedicated to natural skincare. Instead of a straightforward product showcase, it crafts an artistic narrative around key ingredients and their nourishing virtues. This transcends typical advertising, inviting viewers into an evocative world of botanicals and wellness.

Central to its appeal is the video's artful fusion of organic elements with tangible product benefits . By illustrating the journey from vibrant flora to Skin Food, it subtly conveys the brand's dedication to holistic, nurturing beauty solutions. This resonates profoundly within the B2B Promotion Video landscape, offering a benchmark for brands aiming to connect authentically and inspire through visual storytelling .

10. CRM Plus B2B short video

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Duration : 2 minutes and 12 seconds

Cultivating enduring customer relationships becomes streamlined with Zoho CRM Plus. The video addresses a critical pain point: customers encountering fragmented journeys across business teams. It visually represents how disjointed touchpoints can lead to customer frustration and hinder effective problem-solving.

Presenting itself as a unified customer experience platform, Zoho CRM Plus excels in seamless integration. It cohesively connects interactions across departments, ensuring customers receive consistent and efficient support throughout their lifecycle. This B2B short video effectively highlights the product's value in simplifying complex customer journeys .

The video inspires businesses to visualize a connected ecosystem, demonstrating how Zoho CRM Plus fosters lasting customer loyalty. It serves as a compelling example of how to communicate complex solutions through clear and engaging video content.

11. Tietoevry B2B video marketing examples

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Duration : 2 minutes and 9 seconds

Championing a vision where health data transforms care, Tietoevry avoids a product-centric approach, instead illustrating a future of insightful healthcare. Opening with the intensity of an operating room, the video broadens its scope to depict diverse care settings. The message becomes clear: data, AI, and cloud computing are foundational, subtly showcasing the platform's promise.

Presenting fragmented health data as a critical challenge, the video positions Tietoevry's solution as transformative. Visuals emphasize Seamless data flow , powered by technology to convert data into assets. The video's persuasive power resides in its focus on better patient experiences and efficient business operations. This approach positions it among compelling B2B video marketing examples , particularly within the health industry.

12. BetterCloud B2B animated video

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Duration : 1 minute and 25 seconds

Organizations navigating today's SaaS landscape face visibility challenges, and BetterCloud's B2B Animated Video insightfully addresses this pain point. The video cleverly uses dynamic visuals to depict the intricate web of SaaS applications and user access, instantly capturing attention. It moves beyond a mere feature list to illustrate a clear Problem-solution narrative , making a strong case for their "Discover" solution.

By focusing on tangible benefits like increased visibility, improved efficiency, and reduced security vulnerabilities, BetterCloud resonates with IT professionals seeking streamlined SaaS management. The animation style not only simplifies complex information but also enhances engagement, positioning BetterCloud Discover as an essential platform for mastering multi-SaaS environments and ensuring Data security in the cloud age.

13. Geely B2B culture video

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Duration : 1 minute and 16 seconds

Celebrating the spirit of its female professionals, Geely presents a video that's a masterclass in corporate appreciation. For International Women's Day, it's not just a message, but a vibrant animated story that honors the diverse contributions of women throughout the company. From technology to management, the video effectively visualizes their roles in Geely's advancements, showcasing how integral they are to the brand's ongoing success and innovative drive in a Competitive market .

The true strength lies in how Geely weaves its core values into the narrative. By emphasizing empowerment and career elevation, the video transcends typical corporate promotions, becoming a statement on modern, inclusive workplace ethics. This thoughtful approach positions Geely as a leader in progressive B2B Culture Video communication, setting a benchmark for organizations aiming to create impactful and culturally resonant messages both internally and externally.

14. Riskified B2B customer video

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Duration : 1 minute and 14 seconds

Growth ambitions in e-commerce often grind against the friction of online fraud, a challenge Riskified's B2B Customer Video confronts head-on. More than just outlining fraud risks, it poignantly reveals the hidden cost of overly restrictive security measures that can frustrate real customers, and hinder sales. The video quickly establishes the critical balance businesses must strike.

Using streamlined visuals and direct messaging, the video spotlights Riskified's platform as a powerful growth tool. It presents the service not only for fraud detection, but as a means to confidently boost order approvals and eliminate concerns about chargebacks, which directly translates to revenue maximization. The message reframes effective fraud management as a driver for business expansion and Customer trust .

15. Nikon B2B educational video

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Duration : 1 minute and 1 second

Curiosity sparks instantly as Nikon introduces a portal to discovery, their EI Educational Microscope redefines learning. More than just a tool, it's an invitation to explore hidden universes, perfectly tailored for inquisitive minds. The video elegantly portrays how it unlocks student potential, fostering collaborative moments and transforming education into a shared adventure.

Built on a legacy of optical innovation, Nikon presents unmatched image precision and sustainable LED lighting. This B2B Educational Video shows the microscope reveals vibrant, detailed microscopic worlds, simplifying operation with a mobile smart guide. Its thoughtful design-robust, compact, and storable-underscores practicality. It's not just equipment; it's a durable foundation for scientific journeys, truly where scientific exploration takes flight.

16. Trillium B2B explainer video

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Duration : 2 minutes and 19 seconds

Evocative visuals immediately signal the intent of the "Syncsort" video: mastering big data quality with "Trillium". This straightforward approach, eschewing fleeting trends, understands its audience seeks concrete solutions. Through succinct graphics, the platform's features become rapidly digestible, spotlighting how businesses gain confidence in data for pivotal choices. The video efficiently communicates the core value proposition without overcomplication.

Avoiding technical jargon, the video makes data management broadly understandable. It stresses the tangible advantages of robust data integrity in expansive, intricate settings encompassing both cloud and on-site infrastructures. This emphasizes "Trillium" not merely as a tool, but a vital resource for companies aiming to optimize data strategies. This B2B Explainer Video stands out through its visual clarity and direct communication style, inspiring others to adopt similar clarity in their video projects.

17. PrimeKey B2B informative video

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Duration : 53 seconds

Elevating IT security from a daunting task, PrimeKey's video adopts a streamlined approach to articulate their sophisticated solutions. It swiftly addresses the typical anxieties surrounding digital protection, immediately establishing a sense of calm and confidence. The visuals, crafted with minimalist line artistry, are dynamic, powerfully illustrating integration and flexibility without overwhelming detail. This B2B Informative Video prioritizes straightforwardness and reliability, showcasing PrimeKey as a dependable, enduring collaborator.

PrimeKey masterfully articulates its central promise: IT security should be uncomplicated. The video employs clear, animated visuals to decode intricate processes, centering on effortless hardware and software integration, bespoke solutions, and consistent client support. By sidestepping technical language and underscoring user-friendliness and adaptability, PrimeKey positions itself as an approachable and trustworthy option for businesses in need of strong IT security. The presentation fosters assurance in their methodology and dedication.

18. Paysend B2B insight video

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Duration : 32 seconds

For businesses eager to reach new horizons, imagine a payment solution as streamlined as Paysend. This video masterfully employs animation not just for visual appeal but to clarify complex global finance into digestible segments. It speaks directly to the ambition of expansion, showing a world where international transactions are secure, instant and inherently global. The calming animation style coupled with clear messaging makes global aspirations feel truly within reach.

Delving deeper, this B2B Insight Video excels in its focused narrative. Instead of listing features, it paints a picture of effortless global payroll and payouts. The visualization of worldwide connectivity and data simplifies a potentially intricate process, underscoring Paysend's core value. Ending with an invitation to "get started now", the video effectively transforms the idea of global finance from daunting to immediately actionable, inspiring business owners to take the next step.

19. Absorb LMS B2B marketing video

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