Imagine your product's message resonating deeply with your audience, instantly creating a connection. What if that connection translated directly into sales? I am sharing what we've learned about achieving this in this article: the transformative power of engaging product explainer videos. Today, our team is excited to reveal the secrets behind creating videos that not only inform but also inspire. What we've discovered is that the right video can be the key to unlocking explosive growth, and we're ready to share the proof. Prepare to see the numbers that will change how you think about video marketing.
69% of marketers agree that video is the top content marketing-related area of investment for 2022.
96% of marketers recognize video as a crucial component of their marketing strategy.
83% of marketers suggest videos should be under 60 seconds.
These stats reveal a clear trend: short, engaging videos are dominating the marketing landscape. Product explainer videos offer a concise, compelling way to connect with your audience and demonstrate the value of your product. We've curated 30 Engaging Product Explainer Video examples that immediately commanded our attention and generated excitement.
This best product explainer video brilliantly simplifies claiming student financial aid refunds. It showcases two easy methods: using existing accounts or opening a new Vibe account, making access fast and secure€”a major student concern.
Its modern animation style, vibrant colours, concise messaging, create an engaging experience. Eighteen years of experience adds instant credibility, driving viewers to act immediately.
A clear call to action, prompting users to enter their personal code, ensures high engagement. Simplicity underscores ease of use, leaving a lasting positive impression.
What We Can Learn
Ending with a clear call to action drives immediate sign-ups.
Social media management overwhelming? Quuu solves that problem, offering effortless social media control. Its intuitive interface simplifies content creation, providing curated suggestions that resonate with your audience.
This product explainer video showcases Quuu's power, emphasizing consistent engagement. It highlights automated scheduling, freeing your time for crucial tasks, ensuring you stay connected without constant content creation stress.
A compelling product explainer, it positions Quuu as a time-saving solution. It focuses on ease of use, demonstrating how Quuu streamlines social media, boosting audience engagement.
Digital product explainer video showcasing 1Password Developer Tools: Secret management shouldn't slow developers down. This video powerfully demonstrates seamless integration into existing workflows, boosting productivity without compromising security.
It highlights effortless SSH key generation, storage, deployment, even GitHub autofill. The command-line interface, biometric unlock features, streamline development significantly.
This compelling visual narrative focuses on developer pain points, offering elegant solutions. It's a must-see for anyone seeking efficient, secure secret management.
What We Can Learn
Demonstrate time saved, highlighting productivity gains.
PetalMD simplifies physician scheduling, dramatically improving work-life balance. Its intuitive platform offers seamless shift swapping, automated processes, real-time updates, all presented via stunning visuals.
This best product explainer video showcases effortless schedule management from any device, reducing stress, boosting efficiency. Physicians regain control, achieving better work-life harmony.
Intuitive design, powerful features, compelling visuals€”this video is a masterclass in product explanation. It's a must-see for anyone creating similar marketing materials.
What We Can Learn
Illustrate stress reduction. viewers will feel calmer.
Imagine stepping into a smart home, a haven of comfort, efficiency. This product explainer showcases technology elevating daily life, seamlessly blending 3D models, UI elements, captivating animation.
Mesmerizing visuals, calming colors, soft lighting create an immersive experience, far surpassing typical product demos. It's a narrative resonating with modern desires, emphasizing control, convenience, peace of mind.
Intelligent heating system management, anytime, anywhere, speaks to sustainable, fulfilling home environments. Technology integrates effortlessly, creating superior living, exceeding expectations.
What We Can Learn
Craft a seamless blend of visuals and UI, creating an immersive experience that converts viewers.
6. Schneider Electric Minimal Product Explainer Video
This product explainer masterfully uses minimalist 2D animation, crisp text, intuitive UI mockups to clarify complex IoT, cloud computing, data analytics concepts. Futuristic music perfectly complements EcoStruxure's innovative spirit, making technology engaging.
It cleverly showcases condition monitoring, smart alerts, condition-based maintenance within realistic workplace scenarios. This approach powerfully demonstrates how teams can proactively address issues, improve safety, optimize operations.
Finally, native connectivity user control are highlighted, solidifying EcoStruxure's value proposition. Its impactful visuals, combined with strategic messaging, create a truly memorable product explainer.
What We Can Learn
Clearly explain complex features with simple animations, increasing understanding.
The Tipalti Product Explainer Video instantly grabs your attention with its relatable opening scene. We all know the feeling of juggling multiple tasks at a desk, and the video cleverly connects with that experience. The minimal design and vibrant color palette, combined with dynamic 2D animation, effectively illustrate the complexities of partner payments.
Tipalti's global reach is beautifully captured with the rotating globe, highlighting the brand's extensive network. It expertly demonstrates how a short video can deliver a comprehensive overview of a complex product. This is a superb example of how to combine effective storytelling with visual appeal, leaving a lasting impression.
What We Can Learn
Dynamic visuals make the product's benefits unforgettable.
In today's ever-evolving digital landscape, we recognize the complexity of safeguarding sensitive data. Thales masterfully showcases its Data Protection on Demand solution in this crisp, product explainer video. We love the compelling narrative, seamlessly weaving together the challenges of cyber threats, compliance, and digital transformation with a clear and concise presentation of the platform's benefits.
The minimalist aesthetic, punctuated by vibrant teal and purple accents, lends an air of sophistication and professionalism. The strategic use of icons and dynamic transitions effortlessly guides the viewer through complex concepts, making this video a shining example of effective visual communication.
What We Can Learn
Combine strong visuals with a concise explanation to boost viewer comprehension.
The fast-paced narrative immediately draws us in, highlighting the pain points of a busy professional. We love how the sleek, isometric design and vibrant color scheme elevate this product explainer video beyond the mundane. Rieter's ESSENTIALbasic is presented as a game-changer, streamlining complex processes.
The holographic UI elements and dynamic transitions captivate, demonstrating the power of the platform. The concise messaging clearly articulates the benefits of each module, making it an inspiring example of how to effectively communicate technical information in a short, engaging format.
What We Can Learn
Showcase your product's impact with dynamic transitions and clear module explanations, inspiring confidence.
The topographic motif woven throughout the Hitachi Solutions video is a clever visual metaphor, symbolizing the complex terrain of digital transformation. We are drawn in by the way the dynamic editing, bold colors, and upbeat music build momentum, reflecting the energy and passion of their team. The video showcases a compelling mix of office interactions and inspiring outdoor scenes.
Hitachi Solutions presents themselves as more than just a technology provider; they are partners and advisors dedicated to client success. This product explainer video captures the essence of their collaborative approach, demonstrating their commitment to listening, solving, and building transformative solutions. We all feel inspired by their dedication to Microsoft and its mission.
In the ever-evolving digital landscape, migrating to the cloud presents both opportunities and complexities. We appreciate how this product explainer video effectively communicates the value proposition of OpenText's cloud-managed services for Google Cloud. The seamless animation of data transferring to the cloud, along with concise explanations, captures the essence of a smooth transition. The videos clear message resonates, assuring businesses that OpenText understands their cloud journey challenges.
OpenTexts expertise is underscored by the emphasis on a single, comprehensive service-level agreement and the support of a vast team of experts. The video's modern aesthetic, with its clean visuals and dynamic transitions, adds to its overall impact. Its a compelling showcase of how animation can simplify complex information, making the prospect of migrating to Google Cloud with OpenText appear both appealing and achievable.
What We Can Learn
Tell a story of success; connect emotionally and make your product unforgettable.
The Hotjar product video brilliantly demonstrates how visualizing user frustration can be insightful. The clear depiction of the rage click filter and its ability to identify problematic UI elements is captivating. We appreciate the seamless transitions and upbeat music, maintaining viewer engagement throughout the video.
Showcasing the direct correlation between broken UI and declining sign-ups through a simple graph is particularly effective. This product video example underscores the value of clear, concise storytelling and the importance of understanding user behavior. The minimalist design further enhances the message's clarity and impact.
What We Can Learn
Minimalist design lets your message shine through, driving understanding.
ProdPad helps product teams stay in control of their backlog and integrate with development tools. This video is designed to showcase how seamless integration can benefit both the product and delivery teams.
Product Marketing Explainer Video - This video uses simple, cartoon-like graphics to make the message easy to understand. The animation style is minimalistic, featuring rounded shapes and bright colors. The visual design reinforces the concept of seamless integration through the use of flowing lines and overlapping shapes.
The video effectively communicates how ProdPad helps product teams by using a straightforward, humorous approach. The playful animation style and bright colors create a lighthearted tone, which is further accentuated by the use of cartoon-like characters. This makes the video engaging and memorable, while effectively explaining the benefits of ProdPad's integration capabilities.
Datacom's cloud container services are designed to help organizations keep up with the fast-paced digital world. This service is designed to address the challenges that developers face, such as outdated tools, legacy applications, cloud lock-in, and multiple test and production environments.
Product Preview Explainer Video - This video uses a vibrant and colorful animated style, featuring illustrations of people and technology. The animation uses bold, clean lines and flat colors for a modern feel. A blue background, with subtle white circuit board pattern, represents the cloud environment. This visually appealing style is engaging for developers, making the video easy to follow.
The video effectively conveys the value proposition of the service by showing the seamless deployment, management, and security of containerized applications in a modern cloud environment. The video tone is positive and upbeat, leaving viewers with a sense of confidence and trust in the services.
HR Acuity is a solution that helps companies manage employee relations issues. This video is designed to illustrate the problems with inconsistent employee relations management.
Video Design - The video uses a simple and clean design style, featuring bold colors and simple graphics that are easily understood. The human icon is a main element, driving home the fact that the video is about people. The video also uses a minimal amount of text, keeping the viewer's attention focused on the message.
The video's visual style effectively communicates the objective of the video by showing the potential consequences of failing to manage employee relations effectively. The tone of the video is serious and informative, emphasizing the importance of managing employee relations issues. Product Process Explainer Video is a great way to highlight the solution's value.
Bandwidth solves telecomplexity for enterprises through global cloud communications software and services for voice calling, text messaging, and emergency services. This video is designed to demonstrate the value of the integrated global communication platform.
Video Design - The video uses a modern, sleek, and visually engaging design style. Vibrant colors, animated graphics, and dynamic transitions create a compelling Product Process Explainer Video, adding a touch of dynamism and sophistication. Abstract shapes and geometric patterns, intertwined with glowing lines, further enhance the visual appeal. Call, text, and email icons throughout the video reinforce the focus on communication solutions.
The visuals, combined with clear and concise narration, effectively communicate the power of the platform. The video employs a positive and confident tone to emphasize the benefits of a seamless and reliable communications experience. The overall message is one of innovation and empowerment, appealing to forward-thinking companies seeking to elevate their customer interactions with a global communications platform.
PointClickCare's Harmony is designed to ease decision-making for Case Managers at acute-care facilities. The video is designed to explain the value of the solution and its use case.
Video Design - The video uses a simple, clean, and modern aesthetic with flat, bold colors, such as green and purple, and easy-to-read fonts. Clear visual elements such as folders, data, and a hospital building make it a good Product Process Explainer Video. The video moves seamlessly between different animation styles with a focus on icons.
The video effectively communicates its message using a bright, friendly, and informative tone. The animation and graphics emphasize the positive results of using Harmony, highlighting the seamless flow of information, efficient communication, and improved care coordination. This visual style is designed to build trust and inspire confidence among viewers.
In todays competitive landscape, customer experience reigns supreme. This Intouch Insight explainer video artfully demonstrates how to gain a competitive edge by focusing on service quality and operational standards. We all know how challenging it can be to maintain consistency across all locations, but the video proposes a compelling solution: Intouch Insight's mystery shopping program. The concise and compelling message, coupled with clear visuals, makes this an outstanding example of a powerful product demo.
The video's visual appeal is undeniable. The color palette is vibrant, the motion graphics are smooth, and the animation style is thoroughly modern. The focus on real-time data and user-friendly dashboards resonates strongly, promising immediate and impactful insights. This video inspires us to embrace data-driven strategies for improving customer experience.
What We Can Learn
Let your video tell a story, making it relatable and increasing viewer engagement.
This video is a powerful example of how a Product Process Explainer Video can effectively communicate complex processes. It's a great way to show customers how a product can simplify their lives. The video follows a customer returning an item purchased online to a physical store, using 3D animation to illustrate the process.
Video Design - The video uses simple, clean graphics, lines, and arrows to guide the viewer through the process. Animated elements, like a forklift and a shopping cart, add visual interest and make the video engaging. The use of white lines on a blue background creates a clean and modern look, making the video visually appealing and easy to understand.
The video's visual style effectively communicates the message of simplifying the return process. The clear, simple graphics and the step-by-step animation clearly show how the product can streamline the experience for the customer. The overall tone of the video is professional and informative, highlighting the benefits of using the product.
We love how Papertrail's product explainer video instantly captures the viewer's attention by highlighting the challenges of manual safety inspections. The simple, yet effective, visuals of an inspector in different work environments resonate with anyone responsible for workplace safety. The contrasting office scene humorously depicts the paperwork nightmare, emphasizing the need for a better solution.
Papertrail's software is cleverly showcased through engaging UI demonstrations, visually illustrating the ease and efficiency it brings to inspection management. The sleek and modern animation style, combined with clear and concise narration, expertly explains the product's benefits without overwhelming the audience. The global map further adds to the appeal, showcasing the software's widespread adoption.
What We Can Learn
Illustrate your product's impact with a before-and-after comparison. This boosts confidence.
This video is a simple, yet effective, Product Process Explainer Video. It uses a clean white background, bright colors for the icons and text. This makes the information easy to understand. The graphics effectively communicate the need for security in the cloud.
Video Design - The bright colors grab the viewer's attention, and the minimalist design makes the information easy to understand. These graphics effectively communicate the need for security in the cloud. The video's style, tone, and content effectively convey the need for secure data and authentication within Google Workspace.
The video narrative helps the viewer understand the security risks associated with Google Workspace. The minimalist design and clear presentation ensure that the viewer's focus stays on the key benefits of the product.
This video is a powerful example of a Product Process Explainer Video, it effectively communicates the need for businesses to move away from outdated systems and embrace new solutions. The video clearly highlights how companies can improve their planning and decision-making abilities by replacing legacy systems with a modern cloud-native platform.
Video Design - The video uses a minimalist design style with flat color graphics and geometric shapes, adding visual interest. The use of color and motion creates a clear and engaging message, making the video both informative and visually appealing.
The video's fast-paced tone keeps the viewer engaged and focused on the benefits of the platform. This is a great example of how a modern and innovative platform can help businesses achieve success.
OpenText helps companies meet e-invoicing needs with their e-invoicing solution. This video explains how OpenText simplifies the process of global compliance.
Video Design - The video uses a clean and simple design, featuring an outline style graphic with a vibrant color scheme. The graphics are clear, bold, and visually appealing. A modern approach, using line art with blue as the main color scheme, it uses basic animation and transitions. This combination of visual elements makes this an effective Product Process Explainer Video.
This video effectively communicates the urgency and need to comply with mandates. It presents a clear and straightforward timeline of e-invoicing mandates around the globe, using flags and the timeline design to communicate the global scope of the issue and the impending deadlines. The overall tone of the video is professional and informative, highlighting OpenText as a trusted partner for navigating this complex and crucial landscape.
Remote helps companies employ workers globally. The video is designed to introduce their solution and highlight its benefits.
Video Design - The video uses a bright, modern visual design style, typical of a Product Process Explainer Video. The animation is simple and clean, using flat, colorful shapes. Subtle transitions create a smooth flow, and text and icons clearly illustrate the benefits of the product.
The video effectively communicates the objective by emphasizing the ease and simplicity of employing workers internationally. The cheerful tone, along with the focus on ease and speed, conveys the positive impact on employers looking to scale their teams globally.
PacketLight develops and manufactures DWDM and OTN equipment, designed to meet the growing need for high capacity optical network infrastructures. The video is designed to introduce the brand and its product portfolio.
Video Design - This is a Product Process Explainer Video, which starts by highlighting the trends in data, storage, voice and video, then seamlessly moves into showcasing the range of products. The color palette of dark blue and yellow is used effectively to highlight the product imagery, and the graphics are clean and modern.
The use of animation and motion graphics makes the video engaging and easy to follow. The video uses a clean and concise visual style, with a focus on the product and its features. The video features a combination of still images and animated graphics, as well as brief text overlay for key information. The tone of the video is professional and informative, and the visual style clearly communicates the capabilities of the DWDM and OTN equipment. This video effectively promotes PacketLight as a reliable provider of high-quality optical network solutions.
This video is designed to provide a high-level overview of the capabilities and benefits of the integration between Feedback Management and Chat.
Product Process Explainer Video - This video utilizes an animation style, incorporating sleek and modern design with flat colors and simple graphics. The video focuses on showcasing the integration of the products, using clear and concise animations that are visually appealing and help communicate the product's benefits in an engaging way.
The visual design emphasizes the user experience and highlights the ease of use of the products. The video effectively demonstrates the user experience and highlights the seamless integration of the products.
AWS for Games helps developers build games that delight players. This video is designed to showcase the different services AWS offers to developers, how these services can help developers meet the demands of modern game players.
Video Design - This is a well-crafted Product Process Explainer Video. The video utilizes a 3D animated style, simplified geometric shapes to represent the idea of building a game. This style is easy to follow, makes it easier for the viewer to understand the concept of game development and scaling games. The visuals are clean, colorful, and engaging. The animation style makes it clear how AWS can be used to help developers achieve the desired outcome for their games.
The video utilizes a straightforward approach, the tone of the video is encouraging. The video emphasizes the key needs of game developers, highlights how AWS can help them achieve success. The video ends with a clear call to action, encouraging viewers to visit the AWS website for more information. The video effectively communicates the value proposition of AWS for Games, it is clear how AWS can help developers achieve their goals.
Lifesize is a collaboration and conferencing solution that simplifies communication and meetings. This video is designed to illustrate the challenges organizations face when using multiple solutions.
Video Design - The video uses an animated graphic design style to depict the complicated processes that result from using multiple collaboration tools. This visual approach is engaging and helps to illustrate the benefits of simplifying communication, making it a successful Product Process Explainer Video.
The video's bright colors and simple graphics create a fun and engaging tone that appeals to a wide audience. This visual style communicates the core message of the video by showing how a simple solution can streamline processes and save time. The video uses a lighthearted approach to address a common business problem, making it relevant and relatable for viewers.
Mezmo is a platform that helps set data free. The video is designed to introduce Mezmo's observability platform and explain its benefits for engineering teams.
Video Design - This Product Process Explainer Video effectively uses abstract geometric shapes and vibrant color schemes to showcase Mezmo's unique approach to observability. The transition from rigid, confined spaces to fluid, dynamic environments visually represents the shift from traditional observability solutions to a more flexible and free-flowing data experience. Simple animations draw attention to key points and convey information concisely and engagingly.
The abstract and stylized graphics communicate the complex concept of observability in a way that is easily understood by a wide audience. The video's energetic tone highlights the benefits of using Mezmo, ultimately leaving viewers feeling positive about the platform's potential to improve data management and create a more efficient workflow.
FAQ
How can a product explainer video help me achieve my specific marketing goals?
Explainer videos effectively communicate product value, increasing engagement and driving conversions. They simplify complex information, build brand awareness, and expand reach.
What are the different styles of product explainer videos, and which one is best suited for my product/service?
Explainer video styles include animated, live-action, screencast, and whiteboard. The optimal style depends on the product, target audience, and message.
What is the typical cost range for producing a product explainer video?
Production costs typically range from $1,000 to $6,000 for a 60-second video, depending on complexity and length.
How long does it typically take to create a high-quality product explainer video?
High-quality video production typically requires 3-8 weeks, depending on scope and revisions.
What are some best practices for scripting a compelling product explainer video?
A compelling script focuses on a clear, concise message, highlighting key benefits and addressing customer pain points, using engaging and conversational language.
How can I find a reputable video production company to create my video?
Choose a production company with a proven track record, diverse portfolio, and client-centric approach. Look for testimonials and case studies.
How can I incorporate my existing brand assets into the video?
Existing brand assets (logos, colors, fonts) should be integrated to maintain brand consistency and reinforce identity.
What are some common mistakes to avoid when creating a product explainer video?
Avoid jargon, excessive length, and unclear calls to action. Prioritize clarity and audience engagement.
What is the ideal length for a product explainer video?
Ideal video length is typically under two minutes, but adjust based on product complexity and message.
How can I adapt a successful product explainer video style to my own company?
Analyze successful explainer videos in your industry. Adapt elements like tone, style, and messaging to your brand while maintaining originality.
What are the key elements of a successful product explainer video script?
A successful script includes a compelling hook, clear problem/solution explanation, benefit highlights, and a strong call to action.
How can I ensure the video resonates with my target audience?
Understanding your target audience's needs and preferences is crucial. Tailor the video's message and style accordingly.
What are the different animation styles used in product explainer videos?
Common animation styles include 2D, 3D, motion graphics, whiteboard, and stop motion. Each offers unique visual appeal.
What are some tips for creating a clear and concise call to action in my video?
A clear, concise, and compelling call to action tells viewers exactly what to do next (visit website, request a demo).
How can I use a product explainer video in my sales process?
Explainer videos can be integrated into websites, landing pages, social media, and sales presentations to engage leads and drive sales.
How to plan and optimize Product Explainer Videos?
Clarity and Simplicity: "I have made this longer than usual because I have not had time to make it shorter." - Blaise Pascal. Brevity is key for Advids. We helped a SaaS client explain their complex software solution in a concise 60-second explainer video, focusing on core benefits and user-friendly interface. This resulted in a 25% increase in free trial sign-ups.
Actionable: Communicate complex information simply and concisely for maximum impact.
Authentic Storytelling: "A story is a letter the author writes to himself, to tell himself things that he would be unable to discover otherwise." - Janet Louise Stephenson. Advids embraces the power of authentic narratives. For a client launching a new line of organic baby food, we created a video highlighting the founder's personal journey and commitment to healthy ingredients. This personal touch resonated with parents, leading to a 10% increase in brand awareness and a 5% rise in sales.
Actionable: Infuse your narrative with authenticity to build trust and connect with your audience.
Sensory Engagement: "The real voyage of discovery consists not in seeking new landscapes, but in having new eyes." - Marcel Proust. Advids believes in creating visually captivating experiences. For a client in the travel industry, we produced a vibrant explainer video showcasing stunning destinations and unique travel experiences. This resulted in a 15% increase in booking inquiries.
Actionable: Engage the senses with visually rich content that sparks curiosity and inspires action.
User-Centric Design: "Prototypes are disposable. Pixels are cheap. Time is expensive." - John Zeratsky. Advids prioritizes user experience. For a client developing a mobile app, we created an explainer video demonstrating the app's functionality and benefits from the user's perspective. This resulted in a 20% increase in app downloads.
Actionable: Prioritize user experience by designing videos that address their needs and pain points.
Iterative Improvement: "The key to a good design sprint isn't the perfect process, it's the right people." - Braden Kowitz. Advids values collaboration and continuous improvement. For a client in the healthcare industry, we worked closely with their team to develop an explainer video that effectively communicated the benefits of their new medical device. Through iterative feedback and refinement, we achieved a 10% increase in lead generation.
Actionable: Collaborate and iterate to refine your message and maximize video effectiveness.
Why Advids for Product Explainer Video?
At Advids, we create high-quality, original Product Explainer Videos that deliver exceptional results. Our unique blend of creative storytelling, cutting-edge technology, and proven track record helps you achieve your business goals by transforming your vision into compelling animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of video effectiveness, including over 350 specifically focused on Product Explainer Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust Advids to bring their stories to life. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.
Crafting Compelling Product Explainer Videos:
Customized Solutions: We tailor each Product Explainer Video project to your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Technology: We use industry-leading software and techniques to create visually stunning and impactful videos.
A Collaborative Approach:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Clear communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful Product Explainer Videos.
Ready to unlock the potential of Product Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Product Explainer Video?
A Product Explainer Video is a concise and engaging video that aims to educate viewers about a product or service. It goes beyond simply listing features, aiming to clearly explain the benefits and value proposition in a compelling way. These videos are designed to increase audience understanding, generate interest, and ultimately drive conversions. They can be used at various stages of the customer journey, from initial awareness to post-purchase support.
Explainer videos often utilize animation, live-action footage, screencasts, or a combination of these techniques. The format is chosen based on the product, target audience, and desired message. While primarily aimed at potential customers, explainer videos can also be valuable for investors, employees, or anyone needing a clear understanding of a product or service.
What do top Product Explainer Videos have in common?
2D Animation
Visually appealing and engaging
3D Animation
Provides a realistic and immersive experience
Motion Graphics
Dynamic and eye-catching visuals
Whiteboard Animation
Simple and effective for explaining complex concepts
Mixed Media
Combines different visual styles for a unique look
Live Action
Authentic and relatable for showcasing real-world applications
Stock Footage
Cost-effective and versatile for adding visual interest
What makes Product Explainer Video effective?
Comprehensive Product Explainer Videos are driven by a clear understanding of the target audience and their needs. The design to effectively communicate the product's value proposition, highlighting its benefits and how it solves problems.
Methodical Product Explainer Videos aim to create engaging narratives that capture viewers' attention and leave a lasting impression. Techniques to achieve this include using compelling storytelling, incorporating visuals that resonate with the audience, and ending with a clear call to action.
How long should your Product Explainer Video be?
Considerate Product Explainer Videos are designed to be concise and engaging, keeping viewers' attention throughout. The ideal length depends on the complexity of the product, the target audience, and the platform where the video will be shared.
Methodical Product Explainer Videos
Methodical Product Explainer Videos aim to deliver the key message effectively within a reasonable timeframe. This often means keeping videos short and to the point, especially for social media platforms where attention spans are shorter.
Pre-Production Questions
What is the primary goal of the video?
What is the target audience's attention span?
How complex is the product or service?
What is the ideal platform for sharing the video?
What is the budget for video production?
What is the desired call to action?
What is the overall tone and style of the video?
How to create Product Explainer Videos?
Comprehensive Product Explainer Videos creation involves a strategic approach that encompasses planning, production, and optimization. The process to create an effective explainer video requires a clear understanding of the target audience, the product's value proposition, and the desired outcome.
Methodical Product Explainer Videos
Methodical Product Explainer Videos aim to deliver a compelling and informative experience for viewers. Techniques to achieve this include using high-quality visuals, crafting a clear and concise script, and incorporating a strong call to action.
Pre-Production
Define target audience
Determine video length
Develop a compelling script
Choose visual style
Select music and sound effects
Plan call to action
Production
Shoot footage or create animation
Record voiceover
Edit video
Add music and sound effects
Optimize for different platforms
Crafting Compelling Explainer Videos
A compelling Product Explainer Video hinges on a strong content strategy that resonates with your target audience. This involves several key considerations:
Deeply Understanding Your Audience:
Go beyond basic demographics. Develop detailed Buyer Personas that outline your ideal customer's needs, pain points, motivations, and preferred communication styles. Conduct thorough market research to understand their existing knowledge of your product category and their expectations.
Crafting Crystal-Clear Messaging:
Your video's message should be concise and impactful. Clearly articulate your product's unique value proposition and how it solves a specific problem for your audience. Focus on the benefits, not just the features. Use language that is easy to understand and avoids jargon.
Engaging Storytelling:
Captivate your viewers with a compelling narrative. This could involve showcasing a relatable character overcoming a challenge with the help of your product, or highlighting the transformation your product enables. Consider using humor, emotional appeals, or suspense to keep viewers engaged.
Driving Action with a Strong Call to Action:
Don't leave viewers wondering what to do next. Include a Clear and Concise Call to Action that encourages them to take the desired next step, whether it's visiting your website, signing up for a free trial, or contacting your sales team. Make it easy for them to act on their interest.
Onboarding Made Easy with Explainer Videos
Product Explainer Videos can significantly enhance customer Onboarding by providing a clear, engaging, and readily accessible introduction to your product. Here's how:
Guided Product Walkthroughs:
Reduce the learning curve for new users by offering a visual tour of your product's key features and functionalities. Demonstrate how to navigate the interface, access essential tools, and perform common tasks. This minimizes user frustration and encourages early adoption.
Step-by-Step Tutorials:
Break down complex processes into easy-to-follow tutorials. Use screen recordings with voiceovers to demonstrate specific actions and workflows. Consider creating a series of short, focused tutorials that users can access on demand as needed.
Proactive FAQ Addressing:
Anticipate common user questions and address them directly in your video. This reduces the volume of support tickets and empowers users to find solutions independently. Present the FAQs in a visually engaging way, perhaps using animated characters or scenarios.
Inspiring Success Stories:
Showcase how other users have successfully implemented your product and achieved positive outcomes. These TestimonialsBuild Trust and demonstrate the value of your product in a relatable way. Select stories that resonate with your target audience's goals and challenges.
Crafting Compelling Product Stories
Product Explainer Videos can leverage various narrative styles to connect with viewers and effectively communicate the value of your product. Here are some popular options:
1. Problem-Solution
This classic approach starts by highlighting a common problem your target audience faces. Then, it seamlessly introduces your product as the solution, showcasing its features and benefits in the context of resolving the initial problem.
2. Hero's Journey
This narrative structure follows a protagonist (often representing your ideal customer) as they encounter a challenge, seek a solution, and ultimately triumph with the help of your product. This creates an Emotional Connection and allows viewers to see themselves in the story.
Use a relatable story or analogy to illustrate the benefits of your product. For example, a video explaining a project management tool could use the analogy of an orchestra conductor coordinating different instruments to achieve a harmonious outcome.
4. Testimonial-Driven Narrative
Feature real customers sharing their positive experiences with your product. These Authentic Stories build trust and credibility, as viewers see how your product has helped others achieve their goals.
Crafting Compelling Explainer Video Stories
A captivating storyline is crucial for creating a Product Explainer Video that resonates with viewers and leaves a lasting impression. Here are the essential elements:
The Hook: Grab Attention Immediately: Start with a strong hook that captures viewers' attention within the first few seconds. This could be a surprising statistic, a relatable problem, a thought-provoking question, or a visually stunning scene.
Introduce the Conflict: Highlight the Challenge: Present a clear conflict or challenge that your target audience faces. This establishes the need for a solution and creates a Sense of Anticipation for how your product will resolve the issue.
The Resolution: Showcase Your Product as the Hero: Demonstrate how your product provides a solution to the conflict and delivers a positive outcome. Clearly show the benefits and value your product brings to the situation.
End with a Compelling Call to Action: Guide viewers on what to do next. Encourage them to visit your website, request a demo, sign up for a free trial, or take any other action that aligns with your marketing goals. Make the call to action clear, concise, and easy to follow.
Solve Customer Problems With Video
Product Explainer Videos are an effective tool for addressing customer pain points and demonstrating how your product provides solutions. Here's a strategic approach:
Thorough Pain Point Identification: Conduct in-depth research to understand the challenges your target audience faces. Analyze customer feedback, conduct surveys, and monitor online conversations to identify recurring pain points related to your product category.
Visualizing the Solution: Clearly demonstrate how your product directly addresses these pain points. Use visuals, animations, or screen recordings to show how your product simplifies tasks, eliminates frustrations, or solves specific problems that your audience experiences.
Highlighting Tangible Benefits: Go beyond simply stating features. Focus on the positive outcomes customers can expect by using your product. Quantify the benefits whenever possible (e.g., Save 20% of your time, Increase productivity by 15%).
Leveraging the Power of Testimonials: Feature customers who have experienced relief from their pain points thanks to your product. Their authentic stories build trust and credibility, as viewers see how your product has made a tangible difference in the lives of others.
Boost Engagement with Explainer Videos
Product Explainer Videos can be a powerful tool for boosting engagement and driving conversions. Here's how to maximize their impact:
Prioritize Visual Appeal: Use high-quality visuals, animation, and music to create an engaging and memorable viewing experience. Keep the visuals dynamic and interesting to hold viewers' attention.
Communicate with Clarity: Ensure your Messaging is clear, concise, and easy to understand. Avoid jargon and technical terms that your target audience may not be familiar with. Focus on the key benefits of your product and how it solves a specific problem.
Include a Strong Call to Action: Don't leave viewers wondering what to do next. Include a clear and compelling call to action that encourages them to take the desired next step, such as visiting your website, signing up for a free trial, or making a purchase.
Leverage Analytics for Optimization: Track video performance metrics such as watch time, click-through rates, and conversions. Use this data to identify areas for improvement and optimize your video for maximum engagement and conversion.
Brand Your Launch Video
Aligning your Product Explainer Video with your brand identity is crucial for creating a cohesive and memorable brand experience. Here's how to achieve this:
Consistent Color Palette: Use brand colors throughout your video, from the background to the text and graphics. This reinforces brand recognition and creates a sense of visual harmony.
Typography that Reflects Your Brand: Choose fonts that are consistent with your brand's personality and tone of voice. Whether your brand is playful, professional, or modern, your font choices should reflect that.
Maintain a Consistent Visual Style: Use imagery, animation styles, and transitions that align with your brand's overall aesthetic. This creates a sense of visual continuity and reinforces your brand's visual identity.
Messaging that Echoes Brand Values: Ensure that the language and tone of your video are consistent with your brand's values and positioning. This helps to build a strong and consistent brand image.
Maximize Your Launch Video Impact
Strategically implementing your Product Explainer Video within your marketing funnel can significantly enhance its effectiveness. Here's what to consider:
1. Identify the Target Stage
Determine the specific stage of the funnel where your video will have the most impact. Is it awareness, consideration, or decision?
Tailor the video's content and call to action accordingly.
2. Tailor Messaging to the Stage
Craft your video's message to address the specific needs and interests of viewers at that particular stage of the funnel.
For example, an Awareness Stage Video might focus on introducing the problem your product solves, while a decision stage video might compare your product to competitors.
3. Align the Call to Action
Include a clear call to action that encourages viewers to take the next step in the funnel.
This could be visiting your website, downloading a resource, requesting a demo, or making a purchase.
4. Track Performance and Optimize
Monitor video performance metrics such as watch time, click-through rates, and conversions at each stage of the funnel.
Use this data to identify areas for improvement and optimize your video for maximum impact.
Turn Videos into Leads
Product Explainer Videos can be a powerful Lead Generation and sales tool when implemented strategically. Here's how:
Integrate Lead Capture Forms: Embed a lead generation form on the landing page where your video is hosted. Encourage viewers to provide their contact information in exchange for valuable content, such as a free trial, ebook, or webinar registration.
Craft a Compelling Call to Action: Direct viewers to take actions that lead to sales, such as visiting your product page, requesting a quote, or contacting your sales team. Make the call to action clear, concise, and easy to follow.
Use the Video as a Sales Pitch: Present a concise and persuasive sales pitch within your video, highlighting the key benefits of your product and how it solves a specific problem for your target audience.
Leverage Social Proof: Include Customer Testimonials and Case Studies to build trust and credibility. Showcasing how others have benefited from your product can encourage viewers to take action.
B2B Video Secrets for Success
Creating a successful Product Explainer Video for a B2B audience requires a different approach than B2C. Here are the key elements:
1. Project Professionalism
Use high-quality visuals, animation, and a professional Voiceover to convey a sense of credibility and expertise.
Avoid overly casual or humorous approaches.
2. Establish Credibility and Expertise
Showcase your company's experience and expertise in your industry.
Highlight relevant certifications, awards, or client successes to build trust.
3. Clearly Articulate the Value Proposition
Focus on the specific business benefits your product offers, such as increased efficiency, cost savings, or improved productivity.
Use data and metrics to support your claims.
4. Provide Data and Insights
Back up your claims with data, research, and case studies.
B2B buyers are often data-driven and want to see evidence that your product can deliver results.
How product explainer video examples are curated?
We dove deep into product explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the product's benefits. 7.Target Audience Resonance Determining how effectively the video connects with its intended audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
