Are your SaaS demos failing to convert? Animated explainer videos provide a powerful, cost-effective solution to captivate your target audience and dramatically increase sales. This article showcases 30 exceptional examples that prove animations impressive ROI in diverse applications. See how these videos leverage animations persuasive nature to generate leads and boost conversions without breaking the bank. We'll analyze the key elements that make these examples so successful, providing a clear roadmap for creating your own budget-friendly, high-impact animated videos. Don't miss this opportunity to supercharge your marketing results!
Video's role in modern marketing:
69% of marketers agree that video is the top content marketing-related area of investment for 2022. 96% of marketers recognize video as a crucial component of their marketing strategy. 83% of marketers suggest videos should be under 60 seconds.
Savvy companies are now harnessing the power of short, engaging animated videos to achieve remarkable results without excessive costs. But what distinguishes a budget-friendly video from a truly high-performing one? We've analyzed hundreds of examples to bring you 30 outstanding cases, each selected for its innovative 2D character animation style and proven ability to deliver a strong return on investment. These examples, showcasing diverse techniques and styles, offer actionable insights to optimize your video marketing investment. Let's explore these 30 compelling product explainer videos and uncover the core animation elements driving their cost-effectiveness. Prepare to be inspired by the possibilities!
The best product explainer video brilliantly simplifies claiming student financial aid refunds. It showcases two easy methods: using existing accounts or opening a new Vibe account, making access fast and secure€”a major student concern.
Its modern animation style, vibrant colours, concise messaging, create an engaging experience. Eighteen years of experience adds instant credibility, driving viewers to act immediately.
A clear call to action, prompting users to enter their personal code, ensures high engagement. Simplicity underscores ease of use, leaving a lasting positive impression.
What We Can Learn
Ending with a clear call to action drives immediate sign-ups.
Social media management overwhelming? Quuu solves that problem, offering effortless social media control. Its intuitive interface simplifies content creation, providing curated suggestions that resonate with your audience.
The product explainer video showcases Quuu's power, emphasizing consistent engagement. It highlights automated scheduling, freeing your time for crucial tasks, ensuring you stay connected without constant content creation stress.
A compelling product explainer, it positions Quuu as a time-saving solution. It focuses on ease of use, demonstrating how Quuu streamlines social media, boosting audience engagement.
Digital product explainer video showcasing 1Password Developer Tools: Secret management shouldn't slow developers down. The video powerfully demonstrates seamless integration into existing workflows, boosting productivity without compromising security.
It highlights effortless SSH key generation, storage, deployment, even GitHub autofill. The command-line interface, biometric unlock features, streamline development significantly.
The compelling visual narrative focuses on developer pain points, offering elegant solutions. It's a must-see for anyone seeking efficient, secure secret management.
What We Can Learn
Demonstrate time saved, highlighting productivity gains.
PetalMD simplifies physician scheduling, dramatically improving work-life balance. Its intuitive platform offers seamless shift swapping, automated processes, real-time updates, all presented via stunning visuals.
The best product explainer video showcases effortless schedule management from any device, reducing stress, boosting efficiency. Physicians regain control, achieving better work-life harmony.
Intuitive design, powerful features, compelling visuals€”The video is a masterclass in product explanation. It's a must-see for anyone creating similar marketing materials.
What We Can Learn
Illustrate stress reduction. viewers will feel calmer.
Imagine stepping into a smart home, a haven of comfort, efficiency. The product explainer showcases technology elevating daily life, seamlessly blending 3D models, UI elements, captivating animation.
Mesmerizing visuals, calming colors, soft lighting create an immersive experience, far surpassing typical product demos. It's a narrative resonating with modern desires, emphasizing control, convenience, peace of mind.
Intelligent heating system management, anytime, anywhere, speaks to sustainable, fulfilling home environments. Technology integrates effortlessly, creating superior living, exceeding expectations.
What We Can Learn
Craft a seamless blend of visuals and UI, creating an immersive experience that converts viewers.
The product explainer masterfully uses minimalist 2D animation, crisp text, intuitive UI mockups to clarify complex IoT, cloud computing, data analytics concepts. Futuristic music perfectly complements EcoStruxure's innovative spirit, making technology engaging.
It cleverly showcases condition monitoring, smart alerts, condition-based maintenance within realistic workplace scenarios. The approach powerfully demonstrates how teams can proactively address issues, improve safety, optimize operations.
Finally, native connectivity user control are highlighted, solidifying EcoStruxure's value proposition. Its impactful visuals, combined with strategic messaging, create a truly memorable product explainer.
What We Can Learn
Clearly explain complex features with simple animations, increasing understanding.
Online marketplace payment complexities are elegantly simplified in this product explainer video. The use of flat vector animation and the clever use of interconnected icons and a rotating globe visually represent Tipalti's global reach and the intricate processes it streamlines. The video is approximately 58 seconds long.
Relatable visuals, such as the opening workspace scene, combined with clear explanations of features like onboarding and compliance, make even complex financial processes easily understandable. The visual metaphors effectively communicate global reach and interconnectedness, making this a strong example of a concise and effective SaaS explainer.
What We Can Learn
Dynamic visuals make the product's benefits unforgettable.
In today's ever-evolving digital landscape, we recognize the complexity of safeguarding sensitive data. Thales masterfully showcases its Data Protection on Demand solution in The crisp, product explainer video. We love the compelling narrative, seamlessly weaving together the challenges of cyber threats, compliance, and digital transformation with a clear and concise presentation of the platform's benefits.
The minimalist aesthetic, punctuated by vibrant teal and purple accents, lends an air of sophistication and professionalism. The strategic use of icons and dynamic transitions effortlessly guides the viewer through complex concepts, making The video a shining example of effective visual communication.
What We Can Learn
Combine strong visuals with a concise explanation to boost viewer comprehension.
The fast-paced narrative immediately draws us in, highlighting the pain points of a busy professional. We love how the sleek, isometric design and vibrant color scheme elevate The product explainer video beyond the mundane. Rieter's ESSENTIALbasic is presented as a game-changer, streamlining complex processes.
The holographic UI elements and dynamic transitions captivate, demonstrating the power of the platform. The concise messaging clearly articulates the benefits of each module, making it an inspiring example of how to effectively communicate technical information in a short, engaging format.
What We Can Learn
Showcase your product's impact with dynamic transitions and clear module explanations, inspiring confidence.
The topographic motif woven throughout the Hitachi Solutions video is a clever visual metaphor, symbolizing the complex terrain of digital transformation. We are drawn in by the way the dynamic editing, bold colors, and upbeat music build momentum, reflecting the energy and passion of their team. The video showcases a compelling mix of office interactions and inspiring outdoor scenes.
Hitachi Solutions presents themselves as more than just a technology provider; they are partners and advisors dedicated to client success. The product explainer video captures the essence of their collaborative approach, demonstrating their commitment to listening, solving, and building transformative solutions. We all feel inspired by their dedication to Microsoft and its mission.
This Product App Explainer Video cleverly tackles the hurdles of cloud application migration. The visuals effectively demonstrate the challenges, paving the way for OpenText's solution. The animation is professional and clear, ensuring easy comprehension.
OpenText's collaboration with Google Cloud is visually compelling, showcasing the advantages of this partnership. The use of icons to represent key features€”agile, secure, hassle-free, and customizable€”is visually impactful. OpenText's expertise in information management on Google Cloud is clearly communicated.
What We Can Learn
Tell a story of success; connect emotionally and make your product unforgettable.
Website usability a struggle? This Product Launch Explainer Video showcases Hotjar's solution with engaging visuals. The pastel color scheme and smooth animations create a professional, approachable feel, perfectly targeting website owners, UX/UI designers, and marketing professionals.
The video effectively highlights features like rage click identification and filter options, demonstrating how Hotjar helps analyze website drop-offs and identify broken UI elements. This concise, visually appealing software demo is a great example of a functional and informative Product Launch Explainer Video.
What We Can Learn
Minimalist design lets your message shine through, driving understanding.
Intriguing visuals launch this Product Promo Explainer Video. A bouncing pink ball cleverly navigates scenes, highlighting ProdPad's intuitive interface and collaborative tools. The video's concise nature makes complex product development processes seem achievable.
Clean visuals and a focus on key features like roadmaps and feedback clearly showcase ProdPad's value for product managers and development teams. The streamlined workflow, shown through the animation, promises increased efficiency and better collaboration.
Dynamic visuals introduce the digital transformation journey, showcasing errors that spotlight a need for a more efficient platform. Datacoms container service, a secure and modern cloud environment, addresses these challenges by supporting rapid application deployment across any cloud. The transformation of a Rubik's cube acts as a symbol of intricate problem-solving capability.
This Product Value Proposition Explainer Video illustrates how Datacom's Kubernetes promotes DevOps through increased speed and agility, resulting in high-quality innovative application development. It is further shown to enable teams to focus on key objectives, with local expert support and a seamless user experience. The focus is on delivering tangible business benefits, with a real focus on developer-ready solutions for innovation.
Workplace challenges are powerfully depicted in this Product Teaser Explainer Video, starting with a compelling visual of employee success, then shifting to scenes of distress and real-world problems. This contrast immediately grabs attention.
HR Acuity's solution is presented clearly, showing how its system manages cases, analyzes data, and prevents future issues. The clean visuals and three-step process make the software's functionality easy to understand.
Showcasing global communication solutions, this Product Process Explainer Video immediately grabs attention. Dynamic visuals, blending real-world footage and vibrant animations, expertly communicate Bandwidth's capabilities. The narration is clear, concise, and guides viewers seamlessly through the platform's features and benefits.
The video's focus on customer experience, combined with impressive platform demonstrations, makes a compelling case. Bandwidth's global reach and expertise are effectively highlighted, creating a lasting impression on viewers seeking reliable communication solutions.
Hospital case managers will appreciate PointClickCare's Harmony. This Sales Explainer Teaser Video uses simple, effective visuals to showcase how Harmony streamlines data exchange between healthcare facilities. The animation style is clear and engaging, focusing on the core problem and solution.
The video successfully targets case managers and administrators, highlighting the platform's ability to improve transparency and access to crucial patient information. Harmony's benefits are presented visually, making the platform's functionality immediately understandable. Learn more about building high-performance care networks with confidence.
Does your business struggle to maintain consistent service across multiple locations? This Product Sales Explainer Video from InTouch Insight shows how. Data visualization, including pie charts and line graphs, effectively communicates the value of their mystery shopping services. The video targets businesses seeking data-driven insights into customer experience.
Celebrating 25 years of experience, InTouch Insight provides real-time data dashboards for efficient analysis and improved customer service. Request a quote today to leverage their expertise and gain a competitive edge.
What We Can Learn
Let your video tell a story, making it relatable and increasing viewer engagement.
This Product Company Explainer Video cleverly illustrates the pain points of online shoe returns. The animation effectively visualizes the complexities of manual refunds, making the problem immediately relatable to e-commerce businesses. The solution, using unique tokens for frictionless returns, is presented clearly.
FIS's system streamlines the process, minimizing fraud and boosting efficiency. The video's vibrant visuals and concise explanation make it an excellent example of how to communicate complex information effectively.
Workplace safety concerns are vividly portrayed in this product explainer video. The concise animation style and clever use of visual metaphors, such as the climbing scene, effectively communicate potential risks and the importance of thorough inspections. The platform's global reach is subtly showcased, highlighting its widespread adoption.
Papertrail's user interface is clearly presented, emphasizing ease of use and efficiency. The video successfully demonstrates key features, such as barcode scanning and report generation, without overwhelming the viewer. The overall effect is a compelling and informative presentation.
What We Can Learn
Illustrate your product's impact with a before-and-after comparison. This boosts confidence.
Cloud security anxieties? This Product Software Explainer Video expertly addresses them. The visuals immediately highlight the growing risks of cloud migration, making the need for robust security solutions instantly clear. This is perfect for businesses and IT professionals.
Thales's CipherTrust Cloud Key Manager and SafeNet Trusted Access are presented as key solutions, seamlessly integrated with Google Workspace. The video's clear, concise style makes complex security concepts easily digestible, leaving viewers with a strong understanding of the benefits.
Dynamic visuals immediately engage in this Product Innovation Explainer Video. Clean lines and a vibrant color palette€”featuring shades of blue, purple, and green€”effectively showcase the o9 platform's capabilities. The transition from outdated systems to the modern interface is masterfully depicted, highlighting the platform's cloud-native architecture.
The video concisely communicates key benefits, emphasizing improved financial visibility and real-time scenario comparison. The final shot, depicting informed decision-making leading to positive business outcomes, leaves a lasting impression.
E-invoicing mandates are transforming global business. This Product Tech Explainer Video from OpenText expertly navigates the complexities of international compliance. The video uses a dynamic visual style, including a rotating globe and a compelling paper-to-digital invoice transition, to immediately capture attention and convey the urgency of adapting to new regulations. It targets businesses needing global e-invoicing solutions.
OpenText's Active Invoices with Compliance solution is clearly presented, showcasing its ability to simplify complex processes. The video's clean design and effective use of animation make the information easily digestible, while highlighting the platform's key features and benefits. The overall impact is a professional and informative presentation that successfully communicates the value proposition.
Hiring globally simplified? This Product App Explainer Video does it brilliantly. Remote's solution to international employment hurdles is showcased through a visually stunning, modern animation. The video's clarity makes complex issues easily understandable for businesses and HR professionals.
The video effectively uses vibrant colors and icon transitions to demonstrate Remote's value. It concisely conveys the benefits of simplified international payroll, compliance, and benefits management, concluding with a strong call to action.
PacketLight's capabilities shine in this concise Product Marketing Explainer Video. The expanding network sphere is a powerful visual, instantly engaging viewers and showcasing the global reach of their high-bandwidth solutions. The video's efficient use of animation and live-action seamlessly blends technical details with a modern aesthetic.
The video clearly communicates the benefits of PacketLight's DWDM and OTN equipment, making complex technology accessible. Its blend of visuals and text overlays ensures clarity, leaving a lasting impression of the brand's expertise and innovative solutions.
Unveiling a streamlined approach to customer feedback, this Feature Explainer Teaser Video effectively showcases NICE CXone Feedback Management seamlessly working with CXone Chat. The video portrays a common customer service interaction with a clear demonstration of how feedback is collected directly within the chat. The smooth animations and transitions in the UI makes the process feel easy and natural for the user.
Actionable insights derived from feedback data, are the heart of the offering, this improves self-service as highlighted in the video. A fast-paced digital journey in this explainer showcases the impact of such a customer data strategy. The ease of data collection within the chat shows how this is critical for modern digital omni-channel experiences.
Game development's challenges are vividly portrayed in this Product Value Proposition Explainer Video. Miniature game worlds and a stylized AWS tower cleverly illustrate the transition to cloud-based solutions, highlighting speed and fidelity. The use of vibrant colors and smooth transitions creates a dynamic and engaging viewing experience.
AWS's comprehensive support, from building to global growth, is clearly communicated through visuals of connected servers, analytics charts, and prominent game company logos. This video effectively targets game developers and publishers, leaving viewers wanting to learn more and take the next step towards success.
Intriguing visuals power this Sales Explainer Teaser Video. Bright colors and simple animations clarify the complexities of managing multiple communication solutions, particularly for IT professionals and business decision-makers. The clever use of metaphors, like the mole and the orange sphere, makes the challenges memorable.
The video's brevity keeps viewers engaged, and the It's time to meet smarter tagline, perfectly encapsulating the need for streamlined solutions, leaves a lasting impression. This is a strong example of using animation to explain a complex subject in a fun and engaging way.
Intriguing visuals and a fast pace define this Product Preview Explainer Video. Abstract geometric shapes and bold colors effectively communicate the complex nature of data flow, making a potentially technical subject accessible.
Mezmo's message about freeing data is conveyed clearly. The video uses visual metaphors to represent data flow, making it engaging for IT professionals and engineers. The concise summary leaves a lasting impression.
FAQ
Key elements of a compelling product explainer video?
A compelling product explainer video combines clear messaging, engaging visuals, and concise storytelling. This creates a video that effectively informs and persuades viewers.
Ideal length for a product demo video?
The ideal length of a product demo video depends on product complexity and target audience. Shorter videos (under 60 seconds) are suitable for simple products or social media, while longer videos (2-5 minutes) work for complex products requiring detailed explanations.
Best practices for a product video script?
Effective product video scripts focus on a single core message, use conversational language, highlight key benefits, and incorporate a clear call to action. A well-structured script ensures a focused and engaging video.
How to maximize engagement in a product video?
Maximize engagement by incorporating interactive elements, dynamic visuals, and a clear, targeted message. Tailoring the tone and style to resonate with the intended audience creates a captivating and effective video.
Effective use of animation in product videos?
Animation enhances product videos by bringing products to life, simplifying complex concepts, and highlighting key features. Subtle yet effective animation adds visual interest without overwhelming the viewer.
Importance of voiceover in explaining my product?
A professional voiceover adds credibility and clarity, guiding viewers through the product explanation and enhancing engagement. The right voice can build trust and reinforce your brand message.
Choosing visuals to showcase my product effectively?
Effective product visuals utilize high-quality textures, strategic lighting, and carefully planned camera movements to showcase key features and create a lasting impression. Visuals should complement the narrative and enhance understanding.
Standard structure of a product explainer video?
A typical product explainer video structure includes:
Pre-production (planning, scripting, storyboarding)
Production (filming/animation)
Post-production (editing, sound design, visual effects)
Clearly showcasing product benefits in a video?
Clearly showcasing product benefits requires highlighting how the product solves customer problems, improves their lives, or fulfills their needs. Focus on value proposition and avoid technical jargon.
Using a product video on my landing page for conversions?
Product videos on landing pages increase conversion rates by engaging visitors, demonstrating product value, and encouraging action. A compelling video can significantly improve user experience and drive sales.
Showcasing product features through video best practices?
Showcase product features effectively by using strategic camera angles, clear labels, and concise explanations. Interactive elements or exploded views can further enhance understanding for complex products.
How do top brands leverage product videos?
Top brands use product videos to build brand awareness, demonstrate product functionality, educate their audience, and drive sales. They integrate videos across multiple marketing channels for maximum reach.
Repurposing existing content for a product video?
Repurposing existing content, such as blog posts, presentations, or marketing materials, can create cost-effective product videos. This ensures consistency and maximizes existing resources.
Simplifying complex products with video explanations?
Simplify complex products with video explanations by using visuals like animations, diagrams, and exploded views. Break down complex concepts into digestible chunks and avoid technical jargon.
Defining the style and tone for my product video?
Defining the style and tone of your product video requires considering your target audience, brand identity, and the desired emotional response. A consistent style and tone enhance brand recognition and message clarity. Typical production timelines range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity and style.
How to plan and optimize Product Explainer Videos?
Clarity and Simplicity: "I have made this longer than usual because I have not had time to make it shorter." - Blaise Pascal. Brevity is key for Advids. We helped a SaaS client explain their complex software solution in a concise 60-second explainer video, focusing on core benefits and user-friendly interface. This resulted in a 25% increase in free trial sign-ups.
Actionable: Communicate complex information simply and concisely for maximum impact.
Authentic Storytelling: "A story is a letter the author writes to himself, to tell himself things that he would be unable to discover otherwise." - Janet Louise Stephenson. Advids embraces the power of authentic narratives. For a client launching a new line of organic baby food, we created a video highlighting the founder's personal journey and commitment to healthy ingredients. This personal touch resonated with parents, leading to a 10% increase in brand awareness and a 5% rise in sales.
Actionable: Infuse your narrative with authenticity to build trust and connect with your audience.
Sensory Engagement: "The real voyage of discovery consists not in seeking new landscapes, but in having new eyes." - Marcel Proust. Advids believes in creating visually captivating experiences. For a client in the travel industry, we produced a vibrant explainer video showcasing stunning destinations and unique travel experiences. This resulted in a 15% increase in booking inquiries.
Actionable: Engage the senses with visually rich content that sparks curiosity and inspires action.
User-Centric Design: "Prototypes are disposable. Pixels are cheap. Time is expensive." - John Zeratsky. Advids prioritizes user experience. For a client developing a mobile app, we created an explainer video demonstrating the app's functionality and benefits from the user's perspective. This resulted in a 20% increase in app downloads.
Actionable: Prioritize user experience by designing videos that address their needs and pain points.
Iterative Improvement: "The key to a good design sprint isn't the perfect process, it's the right people." - Braden Kowitz. Advids values collaboration and continuous improvement. For a client in the healthcare industry, we worked closely with their team to develop an explainer video that effectively communicated the benefits of their new medical device. Through iterative feedback and refinement, we achieved a 10% increase in lead generation.
Actionable: Collaborate and iterate to refine your message and maximize video effectiveness.
Why Advids for Product Explainer Video?
At Advids, we create high-quality, original Product Explainer Videos that deliver exceptional results. Our unique blend of creative storytelling, cutting-edge technology, and proven track record helps you achieve your business goals by transforming your vision into compelling animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of video effectiveness, including over 350 specifically focused on Product Explainer Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust Advids to bring their stories to life. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.
Crafting Compelling Product Explainer Videos:
Customized Solutions: We tailor each Product Explainer Video project to your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Technology: We use industry-leading software and techniques to create visually stunning and impactful videos.
A Collaborative Approach:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Clear communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful Product Explainer Videos.
Ready to unlock the potential of Product Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Product Explainer Video?
A Product explainer video is a concise and engaging video that aims to educate viewers about a product or service. It goes beyond simply listing features, aiming to clearly explain the benefits and value proposition in a compelling way. These videos are designed to increase audience understanding, generate interest, and ultimately drive conversions. They can be used at various stages of the customer journey, from initial awareness to post-purchase support.
Explainer videos often utilize animation, live-action footage, screencasts, or a combination of these techniques. The format is chosen based on the product, target audience, and desired message. While primarily aimed at potential customers, explainer videos can also be valuable for investors, employees, or anyone needing a clear understanding of a product or service.
What do top Product Explainer Videos have in common?
Mastering product explainer videos requires a strategic approach focusing on clear communication and impactful visuals.
Ideal Customer Focus - Deeply understand your target audience's demographics and psychographics to tailor your message.
Measurable Objectives - Set specific metrics (e.g., website visits, demo requests) to track video effectiveness.
Engaging Story - Use a compelling narrative structure with a clear beginning, middle, and end, focusing on emotional connection.
Visual Clarity - Employ professional-grade visuals and animations that are both aesthetically pleasing and informative.
Feature Prioritization - Focus on 2-3 key features that deliver the most value, avoiding feature overload.
Intuitive Navigation - Design a clear visual flow that mirrors the user experience, making it easy to understand.
Value Proposition Emphasis - Quantify the benefits whenever possible (e.g., "Save 20% on costs").
Compelling Call to Action - Use a clear, concise, and action-oriented call to action (e.g., "Get a free trial now").
Credibility Building - Showcase social proof through customer logos, testimonials, or statistics to build confidence.
What makes Product Explainer Video effective?
Strategic narrative development clarifies the products value proposition by addressing the target audiences needs and desires. In-depth audience analysis informs every creative decision, ensuring the video resonates with the intended viewers. Visually engaging content, tailored to the audiences preferences, supports the narrative.
Problem/solution structures guide storytelling, while visual metaphors simplify complex concepts. Authentic storytelling fosters emotional connections. Music and sound design amplify emotional impact and reinforce key messages. Defined, actionable next steps motivate viewers.
Refinement through continuous feedback ensures quality. Consistent brand identity is maintained across all visual elements.
How long should your Product Explainer Video be?
Craft compelling product explainer videos by aligning video length with your target audience and marketing goals.
Pre-production Considerations for Determining Video Length:
Ideal for complex products, showcasing features clearly with engaging visuals
Awareness/Consideration
Live Action Explainer
45-75 seconds
Humanizes the brand, builds trust, best for demonstrating product in use
Consideration/Conversion
Screen Recording
30-60 seconds
Quick tutorials, software demos, highlighting key features and functionalities
Consideration/Conversion
Whiteboard Animation
60-90 seconds
Explains complex concepts simply, visually appealing, great for problem/solution
Awareness/Consideration
Product Demo
45-90 seconds
Showcases product features, benefits, and functionality in a practical way
Consideration/Decision
How to create Product Explainer Videos?
Craft compelling product explainer videos that resonate deeply with your target audience. Mastering the pre-production and production phases is crucial for creating videos that convert viewers into customers.
* Target Audience - Deeply understanding your audience informs every creative decision, ensuring resonance and impact.
Video Length - Brevity is key; a shorter video holds attention better than a long, rambling one.
Scriptwriting - A well-structured script, focusing on benefits and problem-solving, drives engagement and clarity.
Visual Style - A consistent visual style reinforces brand identity and creates a memorable experience.
Music Selection - Strategic music choices enhance emotional connection and improve memorability.
CTA Planning - A clear, compelling CTA directly guides viewers towards desired actions.
Footage Capture - High-quality visuals are crucial for showcasing the product's features and benefits effectively.
Voice Recording - A professional voiceover adds credibility and clarity, enhancing viewer understanding.
Video Editing - Precise editing creates a smooth, engaging viewing experience, maintaining viewer interest.
Sound Mixing - Balanced audio ensures clarity and enhances the overall viewing experience.
Platform Optimization - Adapting the video for various platforms maximizes reach and ensures optimal viewing across devices.
Using Explainer Videos to Improve Sales
After exploring various product explainer video examples, let's dive into how these videos can boost your sales. We'll explore actionable strategies to make your explainer videos a powerful sales tool.
Creating effective explainer videos involves understanding your audience and their needs. Think about what problems they face and how your product provides solutions. Craft a compelling narrative that resonates with their emotions. High-quality visuals, whether animation or live action, are crucial for capturing attention.
Remember, brevity is key. Focus on 2-3 core features, avoiding information overload. Product demo videos are excellent for showcasing functionality, while product overview videos provide a concise overview of benefits. For software, explore product explainer video examples software for inspiration. Short product explainer video examples can be highly effective, especially on social media.
Craft a clear call to action, guiding viewers towards the desired next step.
build trust by incorporating testimonials and social proof.
Optimize your videos for various platforms and devices to ensure seamless viewing.
Continuously analyze video performance metrics and A/B test different elements to optimize conversions.
By following these strategies, we can transform explainer videos into powerful sales drivers, engaging our audience and boosting conversions.
Choosing the Right Explainer Video Style
Navigating the world of explainer videos can feel overwhelming. So many styles, so little time! Let's simplify the process of choosing the right one for your product. Imagine trying to explain a complex software platform using a whiteboard animation – it probably wouldn't be very effective. That's why understanding your audience, product, and objectives is key.
Think about your ideal customer. Are they tech-savvy millennials or business executives? Do they prefer short, snappy content or in-depth explanations? Matching your video style to their preferences is crucial for engagement. Consider your budget too. High-end animation can be expensive, while live-action or screen recording might be more budget-friendly options.
Target Audience & Objectives: Start by defining your target audience and video objectives. Are you aiming for brand awareness or driving sales? For tech products, consider product explainer video examples technology to see how others are showcasing complex features.
Product Complexity & Brand Personality: Match the style to your product's complexity and your brand's personality. Is your product simple to use? A live-action demo might suffice. For complex products, creative product explainer video examples using animation can be more effective.
Emotional Connection & Budget: What feeling do you want to evoke? Excitement? Trust? Choose a style that aligns with your desired emotional response and budget. Business explainer videos often use a mix of live-action and animation to connect with viewers and explain complex concepts.
Style Selection: Explore different styles like whiteboard animation for simplifying complex ideas, screen recording for software demos, and animated explainers for showcasing features visually.
By carefully considering these factors, we can create explainer videos that resonate with our target audience, achieve our marketing goals, and ultimately drive conversions.
The Role of Storytelling in Explainer Videos
Moving beyond the technicalities, let's delve into the heart of impactful explainer videos: storytelling. Storytelling transforms product explanations into compelling narratives, forging emotional connections that resonate with viewers and drive conversions. Think of it as weaving a narrative around your product, not just listing its features. This approach makes your brand relatable, your message memorable, and your call to action irresistible.
Engaging product explainer video examples often leverage the power of narrative to simplify complex ideas. For SaaS products, product explainer video examples SaaS can use storytelling to demonstrate practical applications and benefits, making even intricate features easy to grasp. Animated product videos offer a dynamic canvas for visual storytelling, bringing narratives to life and captivating audiences.
Humanize your brand by sharing relatable stories that connect with viewers on a personal level.
simplify complex ideas by weaving them into a narrative that's easy to understand and remember.
Show, don't just tell, by illustrating your product's benefits through compelling visuals and engaging scenarios.
Drive action by crafting a narrative that motivates viewers to take the desired next step, whether it's visiting your website or requesting a demo.
By mastering the art of storytelling, we transform explainer videos into powerful tools for engagement and conversion. A well-crafted narrative can make all the difference in capturing attention, building trust, and ultimately, driving sales.
Leveraging Explainer Videos for Social Media
Let's explore how we can transform our explainer videos into social media powerhouses. Think of social media as a dynamic stage for your product story. It's where we connect with our audience, spark conversations, and ultimately, drive conversions. Instead of simply posting videos, we need to craft engaging experiences that resonate with each platform's unique vibe.
For instance, imagine someone scrolling through their Instagram feed – a captivating animated explainer video, like product explainer video examples animated, instantly grabs their attention. Or consider a busy professional browsing LinkedIn – a concise Service Explainer Video highlighting key benefits resonates far more effectively than a lengthy product demo.
Remember, social media thrives on brevity and visual appeal. A short Feature Highlight Video showcasing a specific product functionality can be incredibly effective on platforms like TikTok. Similarly, product explainer video examples healthcare can demonstrate the value of a new medical device in a clear, concise way, perfect for social media.
Tailor videos for each platform. A 60-second YouTube video might need to be condensed for Instagram or TikTok. Consider audience preferences and platform algorithms.
Craft compelling visuals. Eye-catching thumbnails and captions are crucial for grabbing attention in a crowded feed. Think visually first.
Optimize for sound off. Many viewers watch videos without sound, so subtitles are essential for accessibility and engagement.
Drive action. Include clear calls to action, guiding viewers towards the desired next step, whether it's visiting your website or learning more.
By strategically adapting our explainer videos for social media, we can amplify our message, engage our audience, and ultimately, drive conversions.
Integrating Explainer Videos into Your Website
After exploring inspiring explainer video examples, let's discuss website integration. Strategic placement transforms videos into powerful conversion tools. Think of your website as a stage, each page a scene where your product story unfolds. Where do videos fit best in this narrative?
We can leverage videos across our website. On the homepage, a captivating product explainer video examples animation in the hero section instantly grabs attention, showcasing our core value proposition. For specific product/service offerings, tailored videos on landing pages deliver targeted messages, driving conversions. App Demo Videos on these pages provide clear demonstrations, boosting user understanding.
Consider embedding top product explainer video examples on product pages, highlighting key features and benefits. Humanize our brand with a behind-the-scenes video on the "About Us" page. Enrich blog posts with relevant Explainer Video Examples, enhancing content and boosting time-on-page. Address common customer queries with short, informative videos in the FAQ section.
Don't forget mobile optimization! Ensure videos are responsive and play seamlessly across all devices. A/B test different placements and calls to action to optimize performance. By strategically integrating videos, we create an engaging user experience that drives conversions.
How product explainer video examples are curated?
We dove deep into product explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the product's benefits. 7.Target Audience Resonance Determining how effectively the video connects with its intended audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
