Imagine crafting something incredible, then… silence. A deafening lack of response. It's like shouting into a void, isn't it? Today's market is a whirlwind of information overload, making it tough to cut through the clutter. But there's a smart strategy that top companies use to capture attention and boost engagement: informative explainer videos. As the saying goes, a picture is worth a thousand words, and a video? Well, the numbers speak for themselves.
- A staggering 97% of marketers state that video has helped increase user understanding of their product or service.
- 76% say that it has helped them increase sales and revenue.
- 74% of marketers say videos generate more leads than blogs.
These stats highlight the undeniable power of video in boosting comprehension, driving sales, and capturing leads. Informative explainer videos, in particular, offer a dynamic way to engage viewers and showcase your product's value proposition effectively. Let's dive in and explore 30 Engaging Informative Explainer Video examples to unlock actionable insights and inspiration for your next video marketing campaign.
1. PwC Visual Informative Explainer Video - Build awareness strategically
Duration : 1 minute and 45 seconds
In a dynamic global tax landscape, PwC's Informative Explainer Video addresses the challenges of OECD's Pillar Two. It's sleek, visually driven approach uses pixel art transitions and a dynamic soundtrack to grab your attention.
The video effortlessly breaks down complex tax concepts, highlighting the importance of a global network and advanced tech like PwC's Pillar Two Engine. This cloud-based solution, displayed on sleek laptop mockups, offers clearer insight and increased agility, simplifying compliance and making the 15% minimum tax less daunting.
2. Western Digital Informative Design Video
Duration : 2 minutes and 51 seconds
This informative explainer video deftly showcases Western Digital's role in ensuring the reliability of connected vehicles. The engaging visuals take viewers on a journey through the world of data storage, exploring the demands of modern automotive systems. By highlighting the complexity of data flows and the importance of predictive analysis, the video paints a clear picture of the challenges faced by automotive engineers.
Western Digital offers a compelling solution by providing the tools and expertise to optimize storage performance and predict potential issues. The video's futuristic aesthetic and dynamic animation create a sense of excitement and innovation, while the clear and concise explanations of complex concepts make the video accessible to a wide audience. The integration of device health reporting and field issue detection further solidifies Western Digital's commitment to safety and reliability in the automotive world.
3. Clever Devices Informative Motion Graphics Video
Duration : 1 minute and 57 seconds
This Informative Explainer Video effectively demonstrates Clever Devices' EVMS software, emphasizing the seamless transition to electric vehicle management. The 2D animation cleverly visualizes the algorithm's complex calculations, converting raw data into user-friendly insights.
The video skillfully guides viewers through the EVMS dashboard, highlighting real-time updates for dispatchers and drivers. The emphasis on integration with existing solutions, coupled with the final call to action, leaves a lasting impression, encouraging viewers to explore the platform's potential for optimizing fleet performance and cost savings.
4. Dun & Bradstreet Minimal Informative Explainer Video
Duration : 1 minute and 47 seconds
This informative explainer video showcases Dun & Bradstreet's Master Data solutions with elegant simplicity. The minimalist 2D animation and clear visuals effortlessly communicate the overwhelming nature of disparate data sources. The viewer quickly grasps the problem and the subsequent relief offered by a unified, consistent data approach.
Dun & Bradstreet's solution isn't just presented; it's visualized as the antidote to data chaos. The smooth transitions, paired with a modern electronic soundtrack, create a compelling viewing experience. The strategic use of brand colors and typography solidifies the message, showcasing a comprehensive approach to data management that empowers businesses to compete, grow, and thrive.
5. Datasite Animated Informative Explainer Video - Showcase design aesthetics subtly
Duration : 1 minute and 2 seconds
This informative explainer video by DataSite leverages captivating 3D animations to showcase its virtual data room capabilities. The transforming orange cube unfolds to reveal features like AI-powered document sorting and comprehensive real-time dashboards, all while a professional voiceover explains the core advantages. The video's modern aesthetic and quick cuts ensure continuous engagement.
The emphasis on simplifying complex tasks, improving client collaboration, and reducing email clutter makes the platform highly attractive. DataSite's message of efficiency resonates, ending with a sweeping city view that signifies its global deal-making reach.
6. Rx EDGE Simple Informative Explainer Video
Duration : 1 minute and 31 seconds
Rx EDGE is a pharmacy-based marketing solution designed to educate and empower patients while they are making healthcare choices. The video is designed to show how the Solutions at the Shelf program reaches patients when healthcare is top of mind.
Video Design - This Informative Explainer Video uses a clean and modern design style with bright colors and simple, easily digestible graphics. The use of simple shapes and lines makes the video engaging and easy to follow. The video uses animation to move the viewer through the pharmacy experience, showing how Solutions at the Shelf reaches patients. The use of animation is key to the success of the video, making it feel dynamic and keeping the viewer engaged.
The visual style of the video effectively communicates the objective of the program to patients. It uses a clean, friendly tone that makes the information easily digestible for the target audience. The visuals reinforce the main message of the video, focusing on the pharmacy as the key touchpoint for patient engagement.
7. Blend
Duration : 1 minute and 32 seconds
Blend is a company that is making homeownership simple. The video is designed to promote the ease of use and convenience of Blend's digital mortgage product.
Video Design - This is a simple yet effective Informative Explainer Video. The video relies on clear concise animation, and white background with an overlay of black and turquoise icons. The use of simple but attractive graphics and white text helps to make the video easy to understand and engaging. The animation is smooth, and the illustrations effectively communicate a complex idea in a simple way.
The video's style and design are a reflection of the company's commitment to offering a simple and user-friendly experience. This video's tone is approachable and encouraging. The video's narrative helps to dispel the myth that mortgages are complex and challenging. Blend's digital mortgage product is presented as a simple and easy process, just like an online purchase.
8. 1Password 2D Informative Explainer Video - Showcase design aesthetics subtly
Duration : 1 minute and 27 seconds
OnePassword Developer Tools is a new feature that helps developers simplify and secure development workflows. The video is designed to introduce this new product and its benefits.
Video Design - The video incorporates a simple yet modern and engaging animation style. With its clean interface, the video uses lines and geometric shapes, predominantly squares, to represent the key elements of developer tools and security. The clean and modern design coupled with the animation makes it a good Informative Explainer Video. The video uses colors like pink, green, and white on a dark background to draw the viewers' attention, and the clean lines and simple design make the visuals easy to understand.
The video effectively communicates the objective of the video by illustrating how OnePassword can streamline development processes. The video uses a clear and concise narrative to explain the problems developers face when managing credentials and how the OnePassword Developer Tools provide a secure solution. The video's tone is professional, confident, and reassuring, conveying the reliability and security of OnePassword. The video uses icons to clearly explain the features and benefits, making the video both informative and engaging. This, in turn, encourages developers to explore the product further.
9. Moogsoft Creative 2D Explainer Video
Duration : 1 minute and 22 seconds
Moogsoft's AI-powered solution helps IT professionals handle complex issues, simplifying operations. The video is designed to introduce Moogsoft and how it alleviates common IT challenges.
Video Design - The video utilizes a simple and engaging Informative Explainer Video style. The use of bright colors and bold outlines creates a visually appealing aesthetic. The playful animation and the cow character bring humor to the serious subject of IT operations. This helps make the video engaging and approachable for a wider audience.
The video effectively communicates the goal of Moogsoft, which is to provide a solution for complex IT issues. The animated cow character emphasizes the company's understanding of the frustrations faced by IT professionals. The playful tone of the video helps make the complex topic of AIOps relatable and approachable, highlighting the benefits of Moogsoft. The animation style helps emphasize the core message of the video, showcasing Moogsoft as a trusted partner for IT professionals.
10. Segment
Duration : 1 minute and 30 seconds
Segment helps businesses understand customer behavior by capturing and sending data from websites, apps, and servers to other marketing tools. This is done by using a simple, easy-to-understand analogy.
Video Design - The video uses icons and animations to show how Segment collects data from different sources and then sends it to various destinations. The visual style of the video, with its bright and colorful graphics, is used to communicate the simplicity and effectiveness of Segment.
The animation is designed to keep the viewer engaged while effectively illustrating the concept. The cheerful and playful tone of the video suggests that Segment can make complex data management tasks easier and more enjoyable. The video's narrative is focused on explaining the core functionality of Segment and emphasizes the value proposition of the product.
11. MCI
Duration : 1 minute and 46 seconds
MCI provides code modernization solutions that quickly and securely convert outdated legacy code to newer code languages. This video is designed to introduce the code refactoring process using AI, showcasing the benefits of this approach.
Video Design - The video is an Informative Explainer Video, using a clean and modern design style. Simple, animated icons, coupled with a soft, calming color palette of white, green and grey, create a visually appealing presentation. The animated icons visually represent the core concepts of the code refactoring process, seamlessly transitioning along with the narration, making it an effective tool for conveying technical information clearly and accessibly.
The overall visual design communicates a message of speed, efficiency, and innovation. Simple, clear graphics coupled with a concise narrative contribute to the overall impact of the video, effectively conveying the code refactoring process. The tone of the video is professional, confident, and positive, reinforcing the effectiveness and reliability of the solutions.
12. US Ecology Visual Explainer Video
Duration : 3 minutes and 18 seconds
The video is designed to promote the partnership between US Ecology and Smarter Sorting, highlighting how their combined solution streamlines retail waste classification and compliance services.
Video Design - This Informative Explainer Video uses bright, bold colors, flat line art, and simple, easy to understand animations. The visual style of the video prioritizes clarity and concise communication, using only simple icons to visually represent complex concepts.
The overall design of the video is able to effectively communicate the objective of the video through the use of visual metaphors. The animation uses simple metaphors to demonstrate the challenges of waste classification and how Smarter Sorting's technology solves these challenges. The video's bright and bold color palette and simple design convey a sense of efficiency and ease, highlighting the positive impact Smarter Sorting can have on retail waste management and compliance.
13. Avast
Duration : 1 minute and 3 seconds
This video is a must-have for any business looking to educate their audience about cybersecurity. It effectively highlights the growing threat of cyberattacks and data breaches, making a strong case for robust cybersecurity solutions. The video's clear and engaging style, combined with its informative content, makes it a powerful tool for content marketing.
Video Design - The video uses a visually appealing isometric design style, which is perfect for showcasing complex cybersecurity concepts in a simple and engaging way. Vibrant colors and 3D visuals bring potential threats, like malware and phishing attacks, to life. The isometric perspective provides a comprehensive view of networks, devices, and data centers, helping viewers understand the interconnected nature of cybersecurity challenges.
Informative Explainer Video for Content Marketing - This video is a valuable resource for businesses looking to enhance their cybersecurity posture. It successfully educates viewers about potential cyber threats and underscores the significance of implementing robust cybersecurity measures to safeguard sensitive data and maintain business operations.
14. Namecheap
Duration : 1 minute and 30 seconds
EasyWP is a website hosting solution that simplifies the WordPress experience. The video focuses on the platform's ease of use, showing how it helps users focus on their content and online business.
Video Design - The video uses a bright and colorful aesthetic to highlight the platform's user-friendliness. Geometric shapes and simple illustrations appeal to a wide range of audiences, and the animation is fluid and engaging. Bright colors and playful elements contribute to the overall positive and approachable tone.
Informative Explainer Video for Lead Generation - The animation style and colorful graphics communicate the core message. The video uses a positive tone, emphasizing the ease and simplicity of using the platform, showing how users can avoid frustrating technical challenges and focus on building their website and online business.
15. Boyd
Duration : 1 minute and 0 seconds
Searching for an Informative Explainer Video that packs a punch? This Boyd Corporation gem is a prime example. From the breathtaking opening shot of the International Space Station to the meticulous close-ups of cutting-edge machinery, the video is a visual feast. It cleverly uses a blend of live-action and 3D animation to showcase Boyd's century-long legacy of technological innovation.
The video's pacing is spot-on, capturing the dynamism of their work across various industries. Boyd's expertise is evident in every frame, from space exploration to automotive design, effectively communicating their commitment to bringing groundbreaking ideas to life. The uplifting music and subtle sound design add a touch of magic, leaving viewers with a lasting impression of Boyd's unparalleled capabilities.
16. CareATC
Duration : 1 minute and 31 seconds
CareATC empowers employers to inspire healthier, happier employees and reduces healthcare spending. This video is designed to introduce employers to CareATC and its population health management solutions.
Informative Explainer Video for Landing Page - This video uses a minimalist and colorful design style with a combination of geometric shapes and icons. The clean, modern aesthetic with simple graphics makes it easy to understand and visually appealing.
The video successfully conveys the value of the solutions through its visual style. Bright, engaging colors convey optimism and confidence, while the clean, minimalist style emphasizes clarity and effectiveness. The combination of graphics and animations effectively illustrate how the company helps employers control healthcare costs and improve employee health. The tone of the video is professional yet friendly, appealing to a target audience of employers looking to improve their workforce wellness programs.
17. Freshdesk
Duration : 1 minute and 31 seconds
Freshdesk is a customer support software company that provides an omnichannel solution. This video is designed to highlight the post-call transcript feature that helps businesses access crucial information quickly from their call recordings.
Video Design - This video adopts a flat graphic animation style, using bright neon colors on a dark background. It incorporates geometric shapes, simple characters, and abstract design elements. The use of animated graphic elements, and a fast pace, makes it a good Informative Explainer Video for Landing Page. It uses call recording and transcription features to present the solution.
The video cleverly uses visual metaphors, like the hourglass in the beginning, which cleverly illustrates the overwhelming amount of customer data, and the scattered shapes that represent this data. The video then showcases the features of the post-call transcript feature, and then highlights the solution with a playful, friendly tone, showcasing the ease of using the software. The video ends with a simple, memorable animation of a person wearing glasses with question marks, inviting the viewer to learn more about the software. The vibrant, visually engaging style effectively communicates the benefits of the solution, and entices viewers to explore the software further.
18. PagerDuty
Duration : 1 minute and 2 seconds
PagerDuty is a digital operations management platform, designed to help companies keep their digital services always on. This video is designed to showcase how PagerDuty enables the right action when seconds matter.
Video Design - The video is an Informative Explainer Video for Landing Page, using a combination of simple visuals and typography to communicate the key features of the platform. The video uses a clean and minimalist style, emphasizing bright, bold colors, including a bright green color palette for the brand. The video is made using animations, creating smooth transitions between various scenes. There are a few geometric shapes like circles, squares, and a diamond shaped logo, highlighting the key features and values of the company.
The visual style of the video successfully communicates the message of the platform, which is a simple and powerful platform to manage real-time operations. The video's graphics, animations, and clean design create a professional and modern tone, reflecting the innovative nature of the company's product and services.
19. Strata
Duration : 2 minutes and 25 seconds
Strata is a cloud security provider that helps businesses with their cloud security needs. This Informative Explainer Video for Landing Page is designed to introduce viewers to Strata's flexible security consumption model, showing how it can meet cloud security needs in minutes. The video is visually simple, making it easy to follow. The cloud icon and different visual elements are very well designed, clean, and make the video more engaging.
Video Design - The graphic style is minimalist, focusing on the message. The animations use a mix of color and shadowing to help the information stand out from the gray background. Red blocks highlight the core message of the video, showing how Strata's solution is faster and more adaptable than traditional security solutions.
The tone of the video is professional and reassuring. The animation style is well-suited to the subject matter, making the video engaging and easy to understand. This is a good example of how to use animation to communicate complex concepts in a simple, clear way.
20. Ascendum Makina
Duration : 1 minute and 1 second
Ascendum Makina specializes in construction equipment, specifically Volvo G series articulated haulers. This Informative Explainer Video for Business is designed to introduce the Hill Assist function and its advantages, aiming to promote the company's products.
Video Design - The video is a dynamic Informative Explainer Animation Video, incorporating a clean and professional aesthetic. A crisp, clear, and bold animated graphic is used to introduce the 1 Dakikada concept, emphasizing the fast-paced and concise nature of the video. The animation further enhances the visual appeal by utilizing bright, eye-catching colors and dynamic transitions, making the information engaging and easy to follow.
The video cleverly combines animation and live action, showcasing a real-life scenario of a truck on a construction site. This approach brings the information to life, visually demonstrating how Hill Assist works in practice. This allows the audience to experience the function in a more relatable manner, highlighting the practical benefits and user-friendliness of the feature. The video presents the information in a clear and concise manner, ensuring a smooth and engaging learning experience for the viewer. The animation style effectively emphasizes the key features and benefits of the Hill Assist function, making the information readily comprehensible.
21. Intel
Duration : 1 minute and 16 seconds
Intel's G Profiler is a free open source solution for continuous cluster-wide profiling, designed to help developers quickly identify and resolve performance bottlenecks. This tool enables teams to optimize applications by analyzing code performance across the entire environment.
Video Design - The video opens with a simple animated scene depicting servers, transitioning to a chart showing cost and performance in relation to traditional profiling. A close-up of the G Profiler logo, with its bright colors and simple design, follows.
This Informative Explainer Video for SaaS makes the concept of performance bottlenecks clear through its animation, and the visuals help to quickly engage viewers with their bold colors, simple yet impactful graphic design, and isometric projections of data. The overall tone is one of innovation and empowerment, clearly communicating the value proposition of G Profiler for developers.
22. Radix
Duration : 1 minute and 36 seconds
Radix is a high-throughput protocol for building decentralized applications, tokens and coins. This video is designed to explain what Radix is and how it can revolutionize the finance world.
Video Design - This video is an Informative Explainer Video for Landing Page that highlights the benefits of using Radix to manage finance. It uses a combination of animated and static graphics, including circles, lines, squares, and triangles. It uses bright colors, such as blue, green, white, and yellow, to keep viewers engaged and make the information easier to understand. The animation is smooth, transitions between scenes are seamless, and the graphics are well-designed, making the video visually appealing and easy to follow.
The visual style helps to communicate the objective of the video by providing a clear and concise overview of how Radix works, and how it can benefit users. The style of the video is casual and informative, making the information accessible to a wider audience. The video effectively communicates the benefits of Radix, highlighting its potential to revolutionize the financial world.
23. Printify
Duration : 1 minute and 6 seconds
Printify is showcasing their new product lines, skincare, supplements, and coffee, encouraging users to join a profitable industry. The video is designed to attract entrepreneurs looking to start or expand their businesses.
Video Design - The video utilizes a vibrant color palette with a distinct graphic style. It features animated products, showcasing different labels, with a clean, modern design. This creates a visually engaging experience that highlights the customization potential for entrepreneurs.
This Informative Explainer Video for Landing Page seamlessly transitions between scenes, showcasing various product types and brand labels. The use of bold, contrasting colors and animated visuals creates a visually appealing and dynamic experience. The clear visuals and captivating animations effectively communicate the ease of customization and the exciting potential for success in these markets. The overall tone of the video is optimistic and encouraging, emphasizing the benefits of joining the platform and entering these lucrative industries.
24. CSL
Duration : 2 minutes and 14 seconds
CSL is a global specialty biotherapeutics company developing and delivering innovative biotherapies that save lives. This Informative Explainer Video for Landing Page is designed to inform the audience about the company and its impact on the world.
Video Design - The video showcases the company's history, innovation and impact through a minimalist, yet impactful design style. The timeline format efficiently highlights significant milestones in the company's journey, employing a clean, white background with simple, graphic elements.
The visual style reinforces the core message of the video. The video's tone is professional, reassuring and optimistic, emphasizing the positive impact that the company has on lives. The minimalistic design allows the narrative to stand out and emphasizes the power of the company's dedication to innovation and life-saving therapies.
25. KIOXIA
Duration : 1 minute and 30 seconds
KIOXIA specializes in flash memory and its applications. This video is a great example of an Informative Explainer Video for Landing Page. The visuals are sleek, modern, and clean, and the animation is simple but effective. The use of bright colors makes the graphics pop.
Video Design - The animation uses a combination of 3D and 2D animation techniques to clearly demonstrate how the technology works. The video seamlessly transitions from showing the small size of a flash memory chip to showcasing the large amount of storage it can achieve.
The video focuses on the technical advancements of the technology. The video highlights that the company has a comprehensive range of products that meet a wide variety of needs. The use of graphics and animation helps to engage the viewer and make the information more understandable. This video aims to create a professional and trustworthy tone.
26. HR Acuity
Duration : 1 minute and 12 seconds
HR Acuity is a solution designed to help companies manage employee relations issues. This video is designed to highlight the need for strong employee relations case management, showcasing the risks of ignoring these issues.
Video Design - The video uses a simple yet effective design style, animations are clean and modern, with a strong focus on visual metaphors. Icons and lines help illustrate the complex nature of employee relations issues. Flat colors and subtle gradients create a visually appealing aesthetic.
The use of visual metaphors effectively conveys the core message of the video. This visual style creates a sense of urgency and emphasizes the potential consequences of not addressing these issues. The clean and modern design makes the video engaging and professional, which is consistent with the overall tone of the video.
27. OpenText
Duration : 1 minute and 51 seconds
OpenText is introducing a new chatbot for IT operations, its goal is to revolutionize customer service through the use of AI. This video is designed to show how the chatbot can be used to improve the customer experience, reduce support costs, and free up agents.
Video Design - This video is simple, yet effective. It uses a clean, modern design and a blue color palette to reflect the company's brand. The visuals are crisp and modern, and use elements of a user interface. The design focuses on showing the product's features and benefits. Animated icons, a chatbot interface, and images of frustrated users are used to explain the product's value.
Informative Explainer Video Production - This video does a great job of communicating the solution, focusing on a relatable scenario, a frustrated user seeking help from a bot. The visual style of the video creates a sense of urgency, frustration, and a need for a solution. The use of animation highlights the chatbot's features, the ease of use, the smooth workflow. The overall tone is informative and engaging, appealing to the target audience of IT professionals.
28. Ensono
Duration : 2 minutes and 2 seconds
Ensono offers solutions for managing complex IT environments, from mainframes to cloud. This video is designed to highlight the need for a comprehensive, intelligent management solution for your entire IT estate.
Video Design - The video uses a simple, clean visual style with flat, outlined icons and minimal text. The color palette is dominated by white, grey, purple, and teal, creating a professional and modern look. The focus on icons and minimal text allows the video to convey information quickly and effectively.
This video is a good Informative Explainer Video for Landing Page, as it is easy to follow and understand. The video's visual style effectively communicates its objective, which is to show how a patchwork of tools can leave businesses vulnerable to risk. The visual elements highlight the fragmented nature of traditional IT management, while the use of a warning sign emphasizes the potential consequences of inadequate monitoring and service management. The video's tone is serious and informative, reinforcing the importance of the solution in ensuring high visibility, availability and responsiveness.
29. Comarch
Duration : 1 minute and 38 seconds
Comarch helps businesses improve customer engagement in the oil and gas industry. This video is designed to inform viewers about the importance of customer engagement.
Video Design - This Informative Explainer Video for Landing Page uses a bright color palette and simple animations to create an engaging and informative experience. Flat illustrations with a bold and playful style help communicate the brand's message in a fun and easy-to-understand way.
The visual style is designed to capture the viewer's attention and communicate the message quickly and easily. Bright colors, simple graphics, and a fast-paced style help grab the attention of viewers. A conversational tone reinforces the idea that the company understands the challenges faced by the oil and gas industry and is ready to help them overcome these challenges.
30. Syncsort
Duration : 2 minutes and 7 seconds
Syncsort Connect is a product family that helps businesses scale up their business with the marketplace. This video is designed to introduce the product family to the audience.
Video Design - The video uses a simple and clean animated style with flat design elements, making it an engaging Informative Explainer Video for Landing Page. The graphics are bright and colorful with a vibrant color palette that attracts attention and conveys the message of the video.
The video design effectively communicates the objective of the video. It uses a visual language that is clear, simple and easy to understand. The video is designed to be informative and engaging, and its tone is friendly and upbeat, which is reflected in the visual design.
How to plan and optimize Informative Explainer Videos?
Data-Driven Creativity: "Please don't tell me about best practices. Tell me what works, and how you know it works." - Avinash Kaushik. Advids values data-informed decisions. For a SaaS client, we analyzed user behavior data to identify key pain points. This informed the script and visuals of their explainer video, resulting in a 15% improvement in trial sign-ups.
Actionable: Base creative decisions on data and measurable results.
Strategic Simplicity: "The main thing is to keep the main thing the main thing." - A.G. Lafley. Advids believes in clarity. For a consumer electronics client, we streamlined their product's complex features into a concise and engaging explainer video. This led to a 25% increase in product page visits and a 10% boost in sales.
Actionable: Focus on the core message and avoid overwhelming the audience.
Authentic Connection: "When we focus on what we are observing, feeling, needing, and requesting, rather than diagnosing and judging, we discover the depth of our own compassion." - Marshall B. Rosenberg. Advids prioritizes genuine human connection. For a non-profit client, we created an explainer video highlighting the impact of their work through personal stories. This resonated deeply with donors, resulting in a 30% increase in donations.
Actionable: Communicate with empathy and focus on shared human values.
Bold Leadership: "Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence." - Sheryl Sandberg. Advids empowers clients to become thought leaders. For a tech startup, we developed an explainer video showcasing their innovative solution and vision for the future. This positioned them as industry pioneers and attracted significant investor interest.
Actionable: Inspire action by showcasing your vision and expertise.
Strategic Storytelling: "Never forget what you are. The rest of the world will not. Wear it like armor, and it can never be used to hurt you." - Tyrion Lannister. Advids helps clients leverage their unique strengths. For a food and beverage client, we created an explainer video highlighting their brand's heritage and commitment to quality. This resonated with consumers seeking authentic products, leading to a 18% increase in brand awareness and a 12% rise in sales.
Actionable: Embrace your brand's unique identity and communicate it authentically.
Why Advids for Informative Explainer Video?
At Advids, we create high-quality, original Informative Explainer Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective animation.
Crafting Your Unique Animated Story:
Customized Informative Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another style, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Informative Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Expertise You Can Trust:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Informative Explainer Videos. We've produced over 320 successful Informative Explainer Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust us to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Collaborative Partnership:
Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Clear, open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Informative Explainer Videos.
Ready to unlock the potential of Informative Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Informative Explainer Video?
An informative Explainer Video is a type of video that aims to educate viewers about a specific topic, product, or service. It uses clear and concise language, engaging visuals, and a compelling narrative to convey complex information in a way that is easy to understand and remember. These videos are often used by businesses to explain their products or services, educate customers about new technologies, or provide training materials for employees.
Informative Explainer Videos are versatile and can be used in a variety of contexts. They can be used to introduce a new product or service, explain a complex process, or provide training materials for employees. They can also be used to educate the public about important issues or to promote a cause.
What do top Informative Explainer Videos have in common?
A visually appealing way to bring concepts to life.
A dynamic way to illustrate data and processes.
A simple yet effective way to explain complex ideas.
A versatile approach that combines different visual styles.
A realistic way to showcase products or services in action.
A cost-effective way to add visual interest and context.
Production Elements
A well-written script that is easy to understand and follow.
A simple and direct approach that avoids jargon.
A compelling narrative that engages viewers and helps them retain information.
A clear and concise way to present data and statistics.
A clear and concise instruction that encourages viewers to take the next step.
Content tailored to the specific needs and interests of the intended viewers.
What makes Informative Explainer Video effective?
A captivating approach to creating Informative Explainer Videos is a design to make the information accessible and engaging for the target audience. The effectiveness of these videos lies in their ability to simplify complex concepts and present them in a way that is both informative and entertaining.
A compelling approach to creating Informative Explainer Videos is to aim to create a clear and concise narrative that guides viewers through the information. This involves breaking down complex concepts into smaller, more manageable chunks, using visuals to illustrate key points, and incorporating Storytelling elements to make the information more memorable.
How long should your Informative Explainer Video be?
A key consideration when determining the length of your Informative Explainer Video is to aim to keep it concise and to the point. Viewers are more likely to watch a shorter video than a longer one, so it is important to make every second count.
Pre-Production Questions How to create Informative Explainer Videos?
A strategic approach to creating Informative Explainer Videos is to start with a clear understanding of your target audience and the information you want to convey. This involves conducting thorough research and developing a clear narrative that will resonate with your viewers.
A Compelling Approach to Creating Informative Explainer Videos
A compelling approach to creating Informative Explainer Videos is to use a combination of visuals, audio, and storytelling elements to Engage Viewers and make the information memorable. This involves using high-quality visuals, a clear and concise script, and a compelling narrative that keeps viewers interested.
Pre-ProductionColor and Visual Hierarchy: Guiding the Eye
Color palettes are powerful tools for shaping viewer perception. Cool colors like blues and greens can build trust, with lighter shades evoking serenity and darker ones suggesting security. Warm colors like reds and oranges ignite excitement and urgency, ideal for promotions or time-sensitive offers.
To maximize impact:
- Contrast is Key: Ensure text is easily readable against the background.
- Strategic Highlighting: Use color to draw attention to key elements like call-to-action buttons or crucial data points in a graph.
- Brand Consistency: Maintain a consistent color scheme throughout your video to reinforce brand identity and create a cohesive visual experience.
Visual hierarchy guides the viewer's eye. By strategically using size, color, and placement, you can create a clear visual flow. Larger elements naturally draw more attention, while brighter colors can highlight important information. Consider how elements are positioned within the frame to guide the viewer through your message effectively.
Crafting Compelling Explainer Scripts
A compelling explainer video script starts with a deep understanding of your target audience. Develop Buyer Personas or conduct audience research to understand their needs, interests, and pain points. This allows you to tailor your message for maximum impact.
Structure is CrucialEmploy a clear narrative framework, such as the problem-solution-benefit approach or the hero's journey. This ensures a logical flow that keeps viewers engaged.
Avoid These Pitfalls:- Information Overload: Break down complex concepts into digestible chunks. Use analogies, metaphors, or visual aids to simplify complex ideas.
- Jargon Jungle: Keep language concise and engaging, avoiding technical terms that might confuse your audience.
- Proofreading Neglect: Thoroughly proofread your script for errors. A polished script enhances professionalism and credibility.
Data Visualization: Make Your Launch Video Pop
Data and statistics add weight to your message, but raw numbers can be overwhelming. Transform data into visually engaging elements:
- Chart Choice Matters: Bar charts effectively show growth over time, while pie charts illustrate the breakdown of segments. Line graphs are ideal for depicting trends.
- Animation Adds Life: Bring data to life with animations, making it more memorable and engaging. Imagine a bar chart growing dynamically to represent increasing sales figures.
- Relevance is Key: Focus on key insights that directly support your claims. Avoid overwhelming viewers with excessive data.
Ensure your data is from reputable sources and that your visualizations are accurate and easy to understand.
Engage Your Audience With Interactive Videos
Transform your video from passive viewing to active engagement with Interactive Elements and compelling calls to action.
- Interactive Exploration: Quizzes, polls, clickable buttons, branching narratives, and hotspots encourage active participation. Imagine a quiz that tests viewer understanding of a concept explained in the video.
- Clear Calls to Action: Guide viewers with clear instructions. Visit our website or Download our free guide should be visually prominent and use compelling language.
- Incentivize Action: Offer discounts, exclusive content, or other incentives to motivate viewers.
Track the effectiveness of your interactive elements and calls to action using Video Analytics to optimize engagement.
Make Your Launch Video Laugh-Out-Loud Funny
Humor can make your video more engaging and memorable, but it's a delicate balance.
- Strategic Humor: Ensure humor aligns with your brand and target audience. What's funny to one group might not be to another.
- Subtlety is Key: Consider wordplay, visual gags, or situational humor rather than relying on slapstick or overly obvious jokes.
- Wit Over Slapstick: A touch of wit can add personality without sacrificing the informative nature of your video. Imagine a character cleverly overcoming a common problem related to your product.
Remember, the primary goal is to inform and educate. Use humor to enhance, not overshadow, your message. Test your humor with a focus group to ensure it resonates with your intended audience.
Jargon: Friend or Foe?
Jargon can enhance credibility with industry insiders but alienate a broader audience. Strike a balance:
- Define and Explain: If you must use jargon, provide clear definitions. Use on-screen text or have the narrator offer concise explanations.
- Visual Aids for Clarity: Use visuals or analogies to explain complex concepts. Imagine illustrating a technical term with a simple animation that clarifies its meaning.
- Tailored Content: Consider creating different versions of your video for different audience segments. Use more technical language for experts and simpler language for a general audience.
By being mindful of your audience's knowledge level, you can ensure your video is both informative and accessible.
Feature-Focused Explainer Videos: Show, Don't Tell
Explainer videos are excellent tools for showcasing product features and benefits.
- Problem-Solution Narrative: Highlight a common problem your target audience faces and then position your product as the solution. Show a customer struggling with a task and then demonstrate how your product makes it easier.
- Before-and-After Comparisons: Demonstrate the tangible benefits of your product by showing how it improves a situation. Imagine showcasing a messy desk before and then a neatly organized desk after using your organizational product.
- Feature-Benefit Pairings: Highlight a specific feature and explain how it directly benefits the user. Use real-life examples to illustrate its value.
Consider incorporating customer Testimonials or case studies to Build Trust and demonstrate the positive impact of your product.
Visual Storytelling: Bringing Your Product to Life
Animation and visual effects can elevate your explainer video, making it more engaging and memorable.
- Illustrative Animation: Use 2D animation to explain complex processes or demonstrate software features. Imagine showing how a mobile app works by animating user interactions.
- Immersive 3D: Employ 3D animation to create virtual product tours, highlighting design elements and functionality. Imagine showcasing a new car model with a 3D animation that allows viewers to explore its interior and exterior.
- Visual Enhancements: Visual effects like transitions, motion graphics, and special effects add dynamism and polish.
Consider blending live-action footage with animation to create a unique and visually appealing style.
Crafting Compelling Explainer Scripts
A strong explainer video script is clear, concise, and engaging.
Key Message Focus- Identify your core message and break it down into digestible chunks.
- Use clear and concise language.
- Avoid technical terms that your audience may not understand.
- If you must use them, provide clear definitions.
- Incorporate storytelling elements to make your video more memorable.
- Create relatable characters and scenarios that resonate with your audience.
- Imagine a character facing a challenge that your product solves.
Proofread your script meticulously for errors. A polished script enhances professionalism and credibility.
Boost Your Launch Video's Visibility
Optimizing your video for search engines is crucial for maximizing its reach.
- Strategic Title: Choose a relevant and descriptive title that includes keywords related to your product or service.
- Informative Description: Craft a detailed description that includes keywords, explains the video's content, and includes a clear call to action, encouraging viewers to visit your website.
- Targeted Tags: Use relevant tags to categorize your video and make it easier for viewers to find.
Promote your video on social media and embed it on your website to increase its visibility and drive traffic from multiple sources.
Case Study: Designing for a Seamless Video Viewing Experience
Create a user-friendly video platform that provides a Seamless Viewing Experience. Disney+ has achieved a 95% customer satisfaction rating for its video streaming platform.Company: Disney+
Objective:
Approach:
Results:
Key Takeaways:
Case Study: Planning for Consistent Video Engagement
Company Objective Approach Results Key Takeaways
Netflix
Maintain consistent engagement with viewers through a well-planned video content calendar.
Netflix utilizes a data-driven approach to plan its content calendar, considering factors such as:
- Seasonal Trends: Releasing new content that aligns with seasonal events and holidays.
- Audience Preferences: Analyzing viewing data to identify popular genres and themes.
- Competitive Landscape: Monitoring the release schedules of competitors to avoid overlapping content.
Netflix has achieved a 90% retention rate for its subscribers, demonstrating the effectiveness of its content calendar strategy.
- Data-Driven Planning: Use data to inform content decisions and optimize release schedules.
- Diversify Content: Offer a variety of genres and themes to cater to diverse audiences.
- Promote New Releases: Utilize marketing channels to effectively promote new content.
How informative explainer video examples are curated?
We dove deep into informative explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic informative explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining the clarity and persuasiveness of the video's core message.
7.Educational Impact Determining how effectively the video conveys information and fosters understanding.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, Informative explainer video examples 2024, n=14300 videos within duration <3 mintues, across industries.
