How can video communication truly resonate with your audience? This article presents 30 corporate communication video examples that demonstrate a clear ability to excite and impact. We'll delve into how these videos foster engagement, build brand awareness, and ultimately contribute to substantial organizational growth. Prepare to be inspired by 30 compelling examples, offering exclusive insights into effective video strategies.
Video's role in modern marketing:
Adding video content on your website can drive an 80% increase in conversion rates. 84% of marketers who use generative AI say it helps them create content more efficiently. 18% of all videos created in 2023 were customer testimonials.
Video content consistently delivers a powerful impact compared to other communication methods. The strategic application of data-driven insights and AI-powered content creation further amplifies this effect. These 30 corporate communication videos harness this potential to deliver measurable outcomes and inspire immediate action. Analyze these high-impact examples and elevate your communication strategy - achieve exceptional results now!
Compelling visuals instantly draw viewers into this corporate communication video, presenting a world transformed by digital solutions. The animated sequences showcase how people live, work, and connect, all facilitated by software, moving beyond mere functionality, the video creates a vision of streamlined, integrated living and business operations. The modern aesthetic, bold color palette, and dynamic scenes, capture the software's adaptability across different settings, from apartments to warehouses.
The efficient pace coupled with the showcased user interfaces highlight the software's simplicity, it moves beyond basic features and instead emphasizes well connected communities. As a corporate communication video, it serves as an inspiration for others in this space, clearly communicating the software's benefits and its impact on simplifying everyday tasks while showcasing the softwares growth potential, leaving a memorable impact on the viewer.
What We Can Learn
Let your visuals tell a compelling story of how your product improves lives, inspiring viewers.
Data visualization takes center stage in this corporate communication video. The animated puzzle pieces, representing the synthesis of data, are brilliantly executed, immediately conveying the complex process of crime risk assessment. The fast pace keeps viewers engaged.
The Pinkerton Crime Index is clearly explained through a compelling visual narrative, simplifying complex data for business and investment audiences. The 3D animation and real-world footage create a dynamic and informative experience, leaving a lasting impression.
What We Can Learn
Tell a story that positions your brand as a trusted expert.
CSL's impactful corporate communication video immediately grabs attention with its visually stunning opening. The animation's clean, modern style effectively communicates complex scientific processes, making the information easily digestible for a broad audience, including patients, healthcare professionals, and investors. The video is 2 minutes 12 seconds long.
A chronological narrative, enhanced by visual metaphors and smooth transitions, powerfully conveys CSL's commitment to saving lives. The strategic use of color and minimalist design, along with the effective use of 2D motion graphics, results in a memorable and informative corporate video.
What We Can Learn
Weave a compelling narrative. viewers connect emotionally, boosting engagement.
This Corporate Communication Overview Video powerfully illustrates water's importance. Clean animation and impactful visuals, such as the farm scene and data visualizations, effectively communicate Tyson's commitment to water stewardship. The video targets stakeholders, investors, and the public.
Data-driven strategies and collaborative efforts are clearly shown, emphasizing sustainable practices. The video's modern aesthetic and concise nature make it highly effective in conveying key messages to a broad audience.
What We Can Learn
Blend animation styles for a captivating story, boosting brand recall.
Striking visuals define this corporate communication video. The minimalist animation and limited color palette create a memorable impact, while metaphors like the tug-of-war powerfully convey the importance of information in conflict resolution. The video is concise, lasting 2 minutes, 39 seconds.
JusticeInfo.net's message is clear and impactful, using symbolic imagery to illustrate the organization's role in fostering reconciliation and justice. The video's effective storytelling and striking visuals leave a lasting impression, successfully advocating for the organization's mission.
What We Can Learn
Strategically incorporate keywords to reinforce your core message.
Dynamic visuals and a rapid pace make this corporate communication video captivating. The video cleverly uses 3D animation to illustrate Quantiphi's diverse applications across sectors like healthcare and retail, showcasing their problem-solving expertise.
Concise messaging and impactful visuals leave a lasting impression. Visual metaphors, such as the Rubik's Cube, enhance understanding, while the call to action is clear and memorable. The video effectively communicates Quantiphi's ability to deliver results at unprecedented speed.
What We Can Learn
Showcase diverse applications of your product, expanding its appeal.
Celebrating women's contributions, Geely's International Women's Day corporate communication video shines. The vibrant animation and dynamic visuals immediately capture attention, showcasing women in various roles, from engineering to leadership. The award ceremony scene is particularly moving, highlighting individual achievement within a supportive environment.
Diverse teams collaborating on projects, like designing car interiors or analyzing performance data, underscore Geely's commitment to inclusivity. The video's concise storytelling leaves a lasting impression, inspiring viewers and promoting a sense of empowerment.
What We Can Learn
Mirror your company values in your visuals, creating a lasting impression.
Energy efficiency solutions are visually stunning in this corporate communication video. Compelling 3D animations and smooth transitions showcase Comarch's AI-powered solution for sustainable energy consumption in telecom. The video's clear presentation of data points makes complex information accessible.
This corporate communication video effectively uses visual metaphors, such as the globe, to represent key concepts. The video's minimalist aesthetic and concise presentation of information make it highly effective. The impactful visuals leave a lasting impression, encouraging viewers to learn more.
What We Can Learn
Craft a clear narrative. viewers connect with stories, not just features.
Visually compelling storytelling drives this corporate communication video. The single-line animation evolving into interconnected people is a brilliant visual metaphor for online connectivity's expansion. The smooth, dynamic animation keeps viewers engaged.
Avast's dedication to online security is powerfully conveyed through imagery like the rocket launch and the reassuring You are protected message. The video's success lies in its ability to communicate a complex message concisely and memorably, using modern and engaging animation.
What We Can Learn
Create a warm, relatable experience with simple visuals to connect emotionally with your audience.
10. NFCForum Corporate Communication Video Example
NFC's potential is powerfully conveyed in this corporate communication video. Nine diverse applications are shown, from contactless payments to secure building access, all within a visually stunning and concise presentation. The video's modern design and rapid pace make it highly engaging.
This masterclass in concise communication leaves a lasting impression of NFC's convenience and security. The clear visuals and straightforward messaging make the technology accessible to a broad audience, effectively demonstrating its widespread use and potential.
What We Can Learn
Inspire viewers by visually demonstrating how your product solves problems and creates value.
Impressive visuals immediately grab attention; this corporate communication video cleverly uses 3D animation and a vibrant color palette to create an engaging experience. The concise messaging effectively highlights key features, leaving a lasting impression on viewers.
The video's strength is its clear and efficient presentation. It successfully showcases key benefits without overwhelming the viewer, demonstrating thoughtful design. The concluding shot, with its tagline and symbolic objects, provides a satisfying and memorable finish. The video clearly targets individuals and families seeking affordable healthcare.
12. Thermo Fisher Minimal Corporate Communication Video
Engaging visuals propel this Corporate Communication Promo Video forward. The 2D line art animation effectively illustrates complex features, making the product's capabilities clear and concise. The video's streamlined presentation keeps viewers focused.
A strong problem-solution narrative, coupled with a polished aesthetic, makes this a compelling product demo. The seamless flow and clear messaging ensure the key information is easily absorbed, leaving a lasting impression.
Visually stunning, this Corporate Communication Showcase Intro Video cleverly showcases evolution. The animated transition from older technologies to modern conveniences is captivating, effectively highlighting the Capital One debit card's convenience. Its flat, illustrative style is both modern and memorable.
The video's relatable scenarios, including a movie theatre and a mountaintop payment kiosk, make the card's global acceptance and $0 fraud liability protection instantly appealing. The mobile app's features are clearly demonstrated, enhancing the overall message. What's in your wallet? subtly reinforces brand recognition.
Hospital administrators facing overwhelming workloads? This 3D Corporate Communication Video powerfully illustrates how Medhost's EHR platform provides the necessary support. Visuals effectively showcase the system's integration with hospital operations, enhancing workflow efficiency.
The video's clever use of animation, highlighting Medhost's 30 years of experience and service to over 1000 facilities, builds trust and credibility. The relaxed employee versus stressed administrator comparison is a particularly memorable visual, underscoring the system's value. Contact Medhost to learn more.
What We Can Learn
Mirror your brand's personality in the video's style—it builds brand recognition.
City animation shines. Deloitte's Corporate Video Example for Communication cleverly uses 2D, minimalist animation to explain complex smart city concepts. Isometric cityscapes and smooth transitions make the information engaging and easy to understand.
Data visualization is a key strength, effectively conveying the benefits of smart city technology for citizens and city management. The video's concise explanation of complex topics and its broad appeal to various audiences are noteworthy.
Quantiphi's expertise shines through in this Corporate Communication Overview Video. The opening immediately highlights key partnerships, setting a professional tone. Visuals are sharp and impactful, conveying a global reach and diverse skillset efficiently.
The video's brevity is a strength; it delivers essential information without being overwhelming. The use of animation is particularly effective in showcasing core competencies. This is a great example of a concise and engaging corporate video.
Visual storytelling engages the viewer instantly, this Corporate Communication Video Example masterfully depicts the challenges of business transformation. The clean, bright 3D animation style, complete with futuristic design elements, like circuit details on the Alpha logo, draws attention. A stressed workers discovery of the Alpha Platform offers a transformative, easy solution, depicted through a magical door.
The platforms capabilities are communicated well through metaphors: the €˜A being assembled, symbolizing adaptability, and combining cubes, showcasing modularity and future success . The video details how Alpha Platform helps businesses overcome the challenges of legacy systems through pre-integrated, cloud-native solutions. This creates an engaging narrative with subtle call to action that inspires viewers.
What We Can Learn
Demonstrate clear problem-solving; this shows your product's impact and increases interest.
Product variety and customization options are immediately apparent; this Corporate Communication Motion Graphics Video showcases Printify's private label offerings with dynamic visuals. The use of 3D product mockups and vibrant green, purple, and yellow color scheme creates a professional and engaging experience.
The video effectively targets entrepreneurs, highlighting the potential profitability in multi-billion dollar markets and the streamlined online selling process. A geometric pattern adds visual consistency to the customizable label designs, further emphasizing the brand's flexibility.
High-energy visuals immediately grab attention in this Corporate B2B Communication video. The seamless transitions between shots of global cities, advanced technology, and collaborative work environments effectively showcase BDO's diverse services and expertise.
The video's concise messaging and dynamic editing maintain viewer engagement, successfully positioning BDO as a leader in professional services. Its use of modern aesthetics and impactful visuals makes it a powerful recruitment tool, effectively conveying the excitement and opportunity within the company.
What We Can Learn
Subtly weave your brand story, creating lasting brand recall.
Clever visual storytelling makes HORNE's 3D Corporate Communication video stand out. The WISE MAN and FOOLISH MAN parable, presented with charming cut-out animation, is both memorable and impactful, clearly illustrating the company's solid foundation. The use of simple, vibrant illustrations for core values adds personality.
The video's clean aesthetic, combining 2D and 3D animation, is professional and engaging. Images like the city skyline and mountain peak effectively communicate ambition and vision, leaving a lasting impression. This concise yet powerful video is a masterclass in visual communication.
Softjourn's API is brilliantly showcased in this Corporate Communication Video. The animation clearly depicts the purchase control system, from order creation to payment processing, using a familiar car wash example. This approach makes the complex system easily digestible for developers and businesses alike.
The video's concise demonstration of real-time approvals and fraud prevention is highly effective. Its simple, modern animation style enhances understanding, making it a compelling explainer video for its target audience.
High-impact visuals open this Corporate Communication Teaser Video, immediately showcasing global reach. The editing is brisk, highlighting the versatility of Cabot's materials in diverse applications, from wind turbines to electric vehicles. A recurring hexagonal motif unifies the visuals, creating a memorable brand identity.
The video cleverly conveys Cabot's dedication to sustainability and innovation. Its positive tone and impactful imagery leave a lasting impression, implicitly encouraging viewers to explore Cabot's contributions to a better future.
Powerful visuals propel Siemens Advanta's Corporate Communication Video forward. The striking contrast of black and white with vibrant color accents creates a memorable impact, while the fast pace mirrors the rapid evolution of technology. The futuristic highway, a potent symbol of progress, effectively communicates Advanta's vision.
The video's concise messaging, delivered through sharp graphics and animation, leaves a lasting impression. Its overall visual style is both professional and engaging, creating a strong connection with the viewer. This short video is a prime example of effective communication.
Rapid change in financial services demands innovative solutions; this Corporate Communication Pitch Video powerfully communicates that need. The video's compelling visuals, from evolving market nodes to the Do More With Less message, resonate with the target audience.
Acuity's expertise is clearly conveyed through its 20-year history and tailored research, analytics, and data services. The BEAT platform is presented as a key differentiator, promising improved operational efficiency and revenue growth for global financial services companies.
Drones take center stage in this Corporate Communication Showcase Intro Video, showcasing Thales' impressive technology. The 3D animation is superb, clearly illustrating the system's functionality for secure drone operation. Simplified visuals make complex concepts accessible, while the fast-paced editing maintains viewer engagement.
The video effectively highlights five key use cases, demonstrating the technology's broad applicability. Gemalto's logo is prominently displayed, reinforcing brand recognition. The video leaves a lasting impression, effectively communicating the importance of secure drone technology.
Connecting healthcare professionals and patients through technology is the focus of this Corporate Communication Promo Video. The video's vibrant 2D animation, featuring clean lines and a flat design with minimal shading, makes complex concepts easily understandable. A brief glimpse of a UI displaying medical data and graphs adds a layer of realism.
The animation style, combined with the effective use of visual metaphors like the interconnected medical cross, powerfully conveys the message of a healthier future. The video's concise narration and focus on the human element create a positive and hopeful tone, leaving a lasting impression.
Superfluid's innovative approach to payments captivates. The Corporate Communication Showcase cleverly uses animation to showcase the transition from outdated systems to a seamless, real-time money stream.
The video's strength lies in its clear communication of Superfluid's capabilities for Web3 developers and businesses. UI mockups and 3D elements effectively illustrate the product's features, making complex concepts easily understandable.
This Corporate Communication Overview Video powerfully illustrates global challenges using striking visuals. The animation effectively communicates Kubota's innovative history and commitment to sustainability, particularly through the clever use of interconnected circles representing food, water, and the environment. GMB2030, Kubota's long-term vision, is subtly woven into the narrative.
The video's strength lies in its clear and concise messaging, effectively conveying Kubota's commitment to total solutions, such as smart agriculture. The seamless blend of animation and live-action footage creates an engaging experience, leaving a lasting impression and implicitly encouraging further exploration of Kubota's work.
Electrochemical innovation takes center stage in VoltaChem's Corporate Communication Video. The 3D animations of chemical processes and plant transitions are exceptionally clear, making complex technology accessible. The video's concise format and clean aesthetic appeal to businesses and investors seeking sustainable solutions.
Focusing on cost reduction and collaboration, the video effectively targets potential partners. The clear visuals, coupled with concise information delivery, make a strong case for VoltaChem's technology. This video is a powerful tool for attracting investment and partnerships.
Cybersecurity is accelerating. This Corporate Communication Intro Video for Aqua Security uses striking visuals to highlight its cloud-native security solutions. The futuristic setting and dynamic animations immediately capture attention, emphasizing the need for secure cloud transformation.
The video's use of abstract shapes and vibrant colors effectively conveys the speed and complexity of modern technology. The final shot, a sunrise over clouds, reinforces the message of freedom and transformation. A powerful, short, and memorable introduction.
FAQ
How do internal communication videos enhance employee engagement?
Internal communication videos boost employee engagement by delivering clear information, reinforcing culture, and recognizing achievements. Consider incorporating interactive elements for enhanced engagement.
What styles of corporate communication videos best suit different company goals?
Different video styles suit different goals. Training benefits from informative videos, while company culture thrives on inspirational content. Match style to objective for maximum impact.
How should we strategically plan a corporate communication video project?
Strategic planning is essential. Define objectives, target audience, and key messages. A detailed brief ensures alignment and sets the stage for success.
What key messages must a company overview film convey?
Company overview films must convey mission, values, and unique selling propositions concisely and engagingly. Highlight what sets the company apart.
How can a company video effectively communicate organizational change?
Communicate organizational change effectively by addressing concerns, outlining benefits, and inspiring confidence. Transparency and empathy are key.
How do executive message films enhance leadership communication?
Executive message films enhance leadership communication by delivering personalized messages directly, fostering connection and trust.
How do we align company videos with our brand identity and messaging?
Align videos with brand identity through consistent visuals, messaging, and tone. This reinforces brand recognition and strengthens overall impact.
How can employee recognition be creatively showcased through internal films?
Showcase employee recognition creatively by highlighting individual and team successes. Celebrate achievements and foster a culture of appreciation.
How do B2B organizations leverage company films for lead generation?
B2B organizations leverage films for lead generation by showcasing expertise and solutions. Compelling visuals and clear messaging are crucial.
How can a business film be integrated into our marketing funnel for optimal impact?
Integrate business films into the marketing funnel by tailoring content for each stage, from awareness to conversion. Optimize for each touchpoint.
How can existing content be repurposed for corporate communication films?
Repurpose existing content for corporate communication films by adapting it for different formats and audiences. Maximize value and reach.
How can complex information be clarified through explainer company videos?
Explainer videos clarify complex information using visuals and storytelling. Break down concepts into digestible segments for enhanced understanding.
What best practices apply to investor relations films?
Investor relations films benefit from transparent financial reporting and future projections. Build trust and confidence with clear communication.
How can onboarding videos improve the new hire experience?
Onboarding videos improve the new hire experience by providing essential information and creating a welcoming environment.
What type of company film content effectively engages a sales team?
Sales teams engage with videos showcasing product benefits and client success stories. Provide them with tools to effectively communicate value. Typical production timelines range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.
How to plan and optimize Corporate Communication Videos?
Brand Building Through Design: "Recognizing the need is the primary condition for design." - Charles Eames. Advids applied this principle for a client in the software industry. We meticulously crafted a corporate communication video with a clean, modern aesthetic, reflecting their brand identity and resonating with their tech-savvy audience. This led to a 15% increase in website traffic and improved brand recall.
Actionable: Align video aesthetics with brand identity for enhanced recognition.
Conversion-Focused Clarity: "If you can't explain it to a six-year-old, you don't understand it yourself." - Albert Einstein. Advids used this principle for a client in the manufacturing sector. By simplifying complex processes into clear visuals and concise language in their corporate communication video, we saw a 25% rise in lead generation and improved conversion rates.
Actionable: Simplify complex information for clear audience understanding.
Imaginative Storytelling: "Imagination is the only weapon in the war against reality." - Lewis Carroll. Advids leveraged this for a client in the travel industry. We crafted a corporate communication video that transported viewers to exotic destinations through captivating visuals and evocative storytelling, resulting in a 18% increase in booking inquiries.
Actionable: Transport viewers with imaginative narratives and compelling visuals.
Customer-Centric Marketing: "Marketing is not about selling. Marketing is about creating customer value." - Hermawan Kartajaya. Advids applied this principle for a client in the e-commerce sector. By focusing on the benefits and value proposition of their products in a corporate communication video, we helped them achieve a 12% increase in sales conversions.
Actionable: Highlight customer value and benefits to drive conversions.
Product-Focused Leadership: "Product marketing is about making sure your product is successful." - Harvey Lee. Advids implemented this for a client launching a new mobile app. We created a corporate communication video showcasing the app's features and benefits, leading to a 22% increase in app downloads within the first month.
Actionable: Showcase product value and benefits to drive adoption.
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Why Advids for Corporate Communication Video?
At Advids, we create high-quality, original Corporate Communication Videos designed to deliver exceptional results and help you achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into compelling and effective communication.
A Collaborative Partnership Built on Trust and Expertise:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes Corporate Communication Video truly effective. Over 270 of these projects have been specifically focused on Corporate Communication. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their corporate communication to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction. Collaborative Process: We work closely with you from concept to completion, ensuring your vision is accurately realized in the final video. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Corporate Communication Videos.
Crafting Compelling Corporate Communication Videos:
Customized Corporate Communication Video Solutions: We tailor each project, whether it's explainer videos, internal communications, training videos, or executive messages, to perfectly reflect your brand, style, and target audience. Creative Storytelling: Our skilled team of animators and storytellers craft captivating narratives that engage your viewers and drive action, specifically designed for effective corporate communication. Cutting-Edge Technology: We utilize industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impact.
Ready to unlock the potential of Corporate Communication Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Corporate Communication Video?
A corporate communication video is a visual medium used by businesses to convey information, engage audiences, and build relationships. It can be used to promote products and services, share company news, educate employees, and foster a sense of community around the brand.
Corporate communication videos are versatile and can be adapted to various purposes, including product demos, employee training, customer testimonials, and company culture showcases. They offer a dynamic and engaging way to connect with stakeholders, enhance communication, and achieve business objectives.
What do top Corporate Communication Videos have in common?
Mastering corporate communication videos requires a strategic approach to maximize impact and achieve business objectives.
Defined Goals - Set specific, measurable, achievable, relevant, and time-bound (SMART) goals. Prioritize key messages.
Ideal Viewer Profile - Create detailed buyer personas to tailor messaging and visuals. Use data-driven insights.
Engaging Story Arc - Structure the narrative with a clear problem, solution, and benefit. Use emotional storytelling.
Brand Voice & Visuals - Develop a style guide to ensure consistency. Use brand colors and fonts consistently.
High-Impact Imagery - Use professional-quality visuals and compelling visuals. Employ strong visuals.
Internal Alignment - Establish a clear review process and secure approvals early. Use collaborative tools.
Motivational CTA - Make the call to action clear, concise, and visually prominent. Use strong verbs.
Performance Metrics - Track views, engagement, and conversions. Use analytics dashboards.
Value Proposition - Focus on the viewer's needs and how the video solves their problems. Highlight key benefits.
Optimized Length - Maintain viewer attention by keeping it concise and focused. Cut unnecessary content.
What makes Corporate Communication Video effective?
Target audience analysis forms the bedrock of effective corporate communication videos, ensuring that the message resonates with the intended viewers. This understanding is achieved through robust research, detailed persona creation, and insightful data interpretation, allowing for a tailored approach. They employ strategic engagement techniques, including impactful narratives, striking visuals, and focused messaging, all designed to capture and maintain audience attention.
Purpose-driven videos are designed to achieve defined communication objectives, including building brand recognition, boosting sales conversions, fostering employee connection, streamlining internal dialogue, navigating crises, or positioning expertise. Thorough pre-production planning, precise script development, and comprehensive storyboarding are essential for delivering a resonant message. This careful planning ensures that the videos structure and content align with the intended goals.
Videos that resonate emotionally connect with viewers through relatable characters, genuine storytelling, and carefully selected music. A lasting impression is created through a clear call to action, a distinctive visual identity, consistent brand representation, and effective visual narrative. These elements work together to create a cohesive and memorable experience for the viewer.
Visual hierarchy, color schemes, and cinematography are all meticulously planned to maximize engagement. Ultimately, impactful corporate communication videos are defined by a deep understanding of their audience, clearly defined objectives, a compelling narrative, and a strong visual identity, all synergistically contributing to a lasting and measurable impact.
How long should your Corporate Communication Video be?
Strategic video length maximizes impact by aligning content with viewer attention spans and communication goals.
Pre-production Considerations for Determining Video Length:
What's the video's core message?
Who is the intended viewer?
What benefits need highlighting?
Which platform will host it?
What's the desired emotional impact?
What visual style best suits the brand?
Does the narrative need a strong arc?
Corporate communication video length guide
Corporate Communication Types
Video Length
Use Case
Funnel
Explainer Video
60-90 seconds
Concisely explains a complex product or service using animation or live action, focusing on key benefits and features.
Awareness
Product Demo
45-75 seconds
Showcases product functionality and key features through a screen recording or live action demo, highlighting ease of use.
Consideration
Testimonial Video
30-60 seconds
Features short, impactful client testimonials emphasizing positive experiences and results, using a conversational style.
Decision
Brand Story
1-2 minutes
Narrates the company's origin, mission, and values, creating an emotional connection with the audience through compelling visuals and storytelling, potentially using a cinematic style.
Awareness
Recruitment Video
90-120 seconds
Showcases company culture and employee experiences to attract top talent, using a mix of interviews and behind-the-scenes footage, employing a vibrant and energetic style.
Recruitment
How to create Corporate Communication Videos?
Craft compelling corporate communication videos that resonate deeply with your audience and achieve measurable results. Strategic planning and expert execution are key to success.
* Define Goals - A clearly defined goal ensures the video stays focused and delivers measurable results. This avoids wasted resources and ensures impact.
Target Audience - Understanding your audience allows for tailored messaging and visual style, maximizing engagement and comprehension.
Script & Storyboard - A well-structured script and storyboard streamline production, minimizing costly revisions and ensuring a cohesive narrative.
Video Style - The right style enhances brand identity and resonates with the audience, creating a memorable and impactful viewing experience.
Visual Sourcing - High-quality visuals build credibility and professionalism, enhancing the overall perception of your brand and message.
Footage Capture - High-quality footage is essential for a professional look and feel, directly impacting viewer perception and engagement.
Video Editing - Effective editing creates a compelling narrative, ensuring viewers stay engaged and understand the message clearly and concisely.
VFX & Animation - Strategic use of VFX and animation can simplify complex information, making it more accessible and memorable for the audience.
Finalize Video - A polished final product reflects professionalism and attention to detail, enhancing brand credibility and viewer trust.
Review & Approval - Multiple reviews ensure the video meets its objectives and aligns with the brand's identity, maximizing its effectiveness.
How corporate communication video examples are curated?
We dove deep into corporate communication videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic corporate communication videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and alignment with corporate objectives. 7.Brand Alignment Determining video alignment with overall corporate brand messaging, values, and visual identity. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. CEO Messages 2. Company Culture Videos 3. Training Videos 4. Investor Relations Updates 5. Crisis Communication Videos
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, corporate communication video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
