Have you ever considered the impact a single, well-crafted video can have on your brand? I am excited to share what we've learned about the power of video in today's digital landscape. In this article, we'll explore how video can transform your messaging, creating a deeper connection with your audience. Our goal is to show you how video can drive growth and engagement.
Today, more than ever, a compelling visual story is crucial for business success. What we've discovered is that video isn't just a trend; it's a fundamental shift in how businesses communicate and connect. Get ready to see the impressive statistics that prove the transformative power of video marketing-30 impactful examples await you.
Internet video will account for 82% of global consumer internet traffic by 2023.
People are 52% more likely to share video content than any other type of content.
Short-form videos are in high demand, with 85% of viewers preferring videos that are 15 seconds or less.
These stats highlight the undeniable impact of video, especially the snackable, shareable kind. A well-executed corporate positioning video leverages these trends to capture attention and drive engagement. We've handpicked 30 Impactful Corporate Positioning Video examples that instantly resonated with us and inspired interest.
We admire the clever use of isometric visuals to break down a complex topic like Renewable Energy Certificates (RECs). The video effortlessly connects wind and solar power generation to the urban landscape, showcasing how Enel Green Power makes green energy accessible. The 3D city block transforming from blue to vibrant green, symbolizing the shift to renewable energy, is a stroke of visual genius. This Corporate Positioning Video inspires us with its clear message and compelling animation, highlighting the positive impact of choosing clean energy.
Enel Green Powers commitment to sustainability is evident throughout. We love how the animation builds, illustrating the growth of renewable resources alongside the adoption of RECs. The subtle details, like the uniquely numbered certificates appearing, create a sense of authenticity. The videos concise length, combined with the engaging animation and visual storytelling, makes it an excellent example of a successful explainer video, a Corporate Positioning Video.
What We Can Learn
Let your animation tell a story, not just explain features.
In this compelling Corporate Positioning Video, Deloitte masterfully uses animation to convey its core message: the power of ideas combined with action. We all appreciate the sleek and modern aesthetic, using a distinct blue, green, and yellow color palette to create a visually engaging experience. The upbeat music and dynamic transitions keep the viewer captivated.
The video beautifully illustrates Deloitte's global reach, with a stylized Earth and beams of light emanating from Ireland, symbolizing their impact on businesses and society. This Corporate Positioning Videos concise and effective delivery leaves viewers inspired by the power of innovative thinking. Deloitte's ability to help organizations think and act differently shines through every frame.
What We Can Learn
Illustrate your company's impact with clear visuals, inspiring viewers to learn more.
AutoDrives Corporate Positioning Video brilliantly showcases a pan-European collaboration, transforming autonomous driving into a reality as safe as flying. With a modern 2D aesthetic, the video highlights key accomplishments, including the development of vehicle prototypes, innovative safety features, and an open-source traffic simulation tool.
The video cleverly uses visual metaphors, like a hand knocking on a door to symbolize opportunity. By showing a connected ecosystem of partners and emphasizing increased safety, AutoDrive inspires confidence in their vision for a more efficient and sustainable future of electric mobility. This Corporate Positioning Video effectively positions AutoDrive as a leader in automated driving technology.
What We Can Learn
Visually connect your product's benefits to a larger positive impact, inspiring viewers to join your mission.
With a simple yet powerful message and a visually captivating style, this video perfectly captures the essence of Quantiphi's core value proposition. The video's clean design, with its strategic use of color and animation, immediately grabs the viewer's attention and sets the stage for a compelling narrative. The careful selection of visuals, from the clear icons representing Quantiphi's services to the vibrant 3D cube at the end, effectively communicates the company's expertise and global reach.
The video goes beyond merely stating Quantiphi's capabilities; it subtly showcases the company's dedication to its clients and its commitment to delivering results. The impactful visuals and clear voiceover create a sense of confidence and trust, making it an effective tool for attracting potential clients and partners. This video serves as a reminder that simplicity and strategic use of visuals can be incredibly powerful in conveying a company's essence and its commitment to making a difference.
What We Can Learn
Strategic color palettes build brand recognition and memorability.
The striking 3D animations and close-up shots capture the attention of viewers and effectively highlight the intricate details of each medical wearable. The video exudes a sense of professionalism and innovation, showcasing how Boyd prioritizes quality and reliability in every step of the manufacturing process. This is a testament to Boyd's commitment to providing the best possible solutions for medical device designers and manufacturers.
The use of dynamic visual metaphors and a captivating music score elevates this Corporate Positioning Video into an engaging and inspiring piece of content. Boyd's global facilities and collaborative approach are showcased, conveying the brand's ability to scale and adapt to global demands. The video leaves a lasting impression, reminding viewers of Boyd's expertise and dedication to driving innovation in the medical wearables sector.
What We Can Learn
Showcase your product's intricate details with close-ups, boosting viewer engagement.
PGE's corporate positioning video seamlessly blends education and inspiration. We all use energy daily, but this video sheds light on how our habits influence the type of energy consumed. The animation style is both modern and engaging, with smooth transitions and a clear, informative narrative. Highlighting the ease of implementing small shifts, the video empowers viewers to participate in building a cleaner future. By focusing on individual contributions and collective impact, PGE positions itself as a proactive leader in the transition to renewable energy.
What We Can Learn
Animate the "small shifts" to make them feel achievable and inspiring.
7. Geely Creative Corporate Positioning Video - Showcase company culture authentically
The visual storytelling in this Geely video masterfully captures the essence of empowerment. The seamless blend of bold visuals and concise messaging creates a memorable experience that leaves us inspired. We all appreciate the celebration of women's contributions and Geelys dedication to fostering a supportive work environment.
The animation style, bursting with life and dynamic transitions, elevates this corporate positioning video beyond a typical corporate message. It resonates with authenticity, making it a shining example of effective branding.
What We Can Learn
Craft a story that inspires viewers to see themselves succeeding, boosting brand loyalty.
In the realm of corporate positioning videos, CSL's presentation shines as a beacon of inspiration. We love how they seamlessly weave together their century-long legacy of medical breakthroughs with a vibrant, forward-looking narrative. From a Nobel Prize to a global workforce of 20,000, CSL portrays a powerful story of innovation and dedication.
This design-driven approach masterfully encapsulates their commitment to patient care. We see how the clever use of 2D animation and minimal motion graphics conveys complex information with clarity and style. The result is a compelling video that fosters trust and inspires confidence in CSL's continued mission to save and improve lives.
What We Can Learn
Focus on the positive transformation your company offers, inspiring viewers to take action.
We are captivated by Tyson's commitment to water conservation, presented in this enlightening corporate positioning video. The striking visuals, featuring a transforming water droplet and a map highlighting Tyson's facilities, effortlessly draw us in. We love the clear explanation of contextual water targets, visualized through engaging 2D animation.
This video seamlessly blends information and emotion, emphasizing the collaborative effort in protecting water resources. The heartwarming portrayal of families symbolizing future generations underscores the long-term impact of Tyson's water stewardship initiatives. This exceptional video inspires us to adopt similar practices in our own work, ensuring a sustainable future for all.
What We Can Learn
Evoke emotion to create a lasting impression and drive engagement.
In this engaging corporate positioning video, Upwork tackles the ever-growing challenge of securing reliable tech professionals. The animation immediately grabs attention with its dynamic, yet sleek, visual style. We especially appreciate the clever integration of live-action footage within the animated sequences, highlighting the human element behind the technology. This approach adds a personal touch, showcasing real people and their expertise while demonstrating the platforms functionality.
Upwork effectively emphasizes the value of verified success scores and client reviews, instilling confidence in potential users. By showcasing the platforms robust security certifications, Upwork further solidifies its position as a trustworthy and dependable solution. The upbeat music perfectly complements the fast-paced visuals, creating a sense of efficiency and progress.
What We Can Learn
Integrate live-action to add a personal touch and boost engagement.
Pinkerton is a security and risk management services company that provides timely crime data, granular detail, and seasonal insights. This video is a powerful tool for showcasing their expertise and highlighting their use of data science in their solutions.
Video Design - The video is visually engaging, with a modern and sophisticated design style. It uses a blend of 3D animation, motion graphics, and text overlays to effectively communicate the company's key messages. The use of puzzle pieces represents the process of bringing together data from various sources to provide a complete picture.
This approach is particularly effective for a Corporate Positioning Video for Customer Engagement as it creates a sense of unity and collaboration. The use of clean, minimal graphics and a dark background creates a professional and trustworthy tone for the video. The fast-paced animation and dynamic transitions help to keep the audience engaged and convey the message of the company's ability to analyze large amounts of data quickly and efficiently.
MSD Careers is all about bringing medical innovations to people in need. This video is designed to showcase the Regulatory Affairs team, highlighting their crucial role in ensuring compliance, safety, and effectiveness of medicines and vaccines.
Video Design - The video adopts a vibrant and energetic style, utilizing a blend of bright colors, bold shapes, and fast-paced animation. This approach aligns perfectly with the concept of a fast-paced digital world, creating a dynamic and modern feel. The animation style leans towards a simplistic, clean approach, making it an engaging and captivating Corporate Positioning Video.
The video effectively communicates the objective by using the design language to emphasize the speed and agility of the digital world. The visuals and the narrative, both emphasize the need for a new approach to payments. The choice of vibrant colors and dynamic animation further reinforces the message of speed and progress. The overall tone of the video is energetic, optimistic, and engaging.
Cabot creates materials that improve lives and make a sustainable future. This video is designed to show how Cabot is impacting the world.
Video Design - The video features a series of beautiful and inspiring graphics that showcase how Cabot's materials are used in a variety of everyday products. These graphics are combined with a minimalist design that emphasizes the products themselves, creating a clean and modern aesthetic. The video uses a soft and engaging tone, making it approachable and relatable for viewers.
This simple design approach makes the video a great Corporate Positioning Video Example. The visual style effectively communicates the video goal of driving the viewer's awareness of Cabot's role in creating a more sustainable future. This is accomplished through the use of high-quality graphics that show a range of products used in daily life, and the overall tone of the video emphasizes the company's commitment to creating a more positive impact on the world.
In a world of increasingly complex technology, we find inspiration in Gemalto's captivating corporate video example for positioning. This video masterfully highlights the importance of trust and security within the drone ecosystem, showcasing Thales technology as the solution. We love the use of vibrant 3D animation and engaging visuals, creating a seamless journey through the core services: pilot and drone registration, secure connectivity, and reliable tracking.
The video emphasizes secure data exchange and management, highlighting data encryption and protection. Gemaltos commitment to a secure and reliable drone ecosystem provides peace of mind for all stakeholders. This video demonstrates how technology can empower trust and innovation within a rapidly evolving industry.
What We Can Learn
Inspire viewers with a positive message, showcasing your product's potential and fostering a sense of excitement.
Digital Marketing Institute is a global standard in digital marketing certification. This video is designed to showcase the challenges faced by education institutions, with the aim of demonstrating how Digital Marketing Institute can help them navigate those challenges.
Video Design - The video features a simple and clean design style, utilizing bright colors and minimalistic graphics. Flat design and animated icons, such as a growth chart, tablet with a play button, and a document with a degree symbol, create a visually appealing and engaging experience. The animation is subtle, yet effective, guiding the viewer's attention and emphasizing key points.
Corporate Video Example for Positioning - The video's visual style effectively communicates the objective, highlighting the challenges faced by education institutions in today's digital world. The animation of a green ball navigating a maze visually represents the complex path to success. This conveys the message that Digital Marketing Institute can help institutions navigate the maze of challenges to achieve their educational goals. The overall tone of the video is optimistic and encouraging, emphasizing the opportunities available for those willing to embrace digital marketing.
Deloitte is a global professional services network. This video is designed to highlight the potential impact of smart cities on a range of industries.
Video Design - The video uses a simple but effective design style. Cityscapes are depicted using basic geometric shapes, creating a clean and modern aesthetic. The video uses a limited color palette, incorporating green, blue, and white. This approach enhances the minimalist graphic style and establishes a sense of order and control. This style makes it a good Corporate Video Example for Positioning, aligning with the brand's focus on innovation and technological solutions.
The graphic style effectively communicates the objective of the video by emphasizing the core theme of smart cities. The video adopts a futuristic tone, highlighting the potential for technological advancement to create a more efficient and sustainable urban environment. The use of simple graphics and clear visuals helps to explain the complex concept of smart cities, making it accessible to a broad audience.
Printify is a service that helps you start and run your own business by providing you with the ability to create and sell your own branded products. The video is designed to attract customers who are looking to enter the lucrative skincare, supplements, and coffee industries.
Video Design - The video showcases a variety of products, highlighting various product categories using dynamic visual elements. Bold typography, product close-ups, and animated elements make this a great Corporate Video Example for Positioning.
The visual style effectively communicates the benefits of Printify to the target audience. By showcasing the variety of products, the customizable labels, and the ease of selling, the video establishes a professional and reliable tone. The fast-paced nature of the video appeals to those interested in pursuing a business opportunity in these industries. The video's visuals clearly convey the company's ability to meet the needs of this audience.
ExxonMobil is an energy company dedicated to providing reliable energy to consumers around the world. This video is designed to highlight the positive impact energy has on economic opportunity in Guyana.
Video Design - The video has a sleek, modern design with vibrant, bold colors that capture the viewer's attention. Animated graphics, such as circles and lines, create a dynamic and engaging visual experience. This style is particularly effective for Corporate Video Example for Positioning as it helps to convey the message of energy access and economic growth.
The video utilizes animated graphics and elements to communicate a sense of progress, opportunity, and positive change. The combination of the animated visuals and the uplifting narrative creates a positive and optimistic tone that encourages the viewer to learn more about ExxonMobil's commitment to energy access.
The dynamic energy of this BDO corporate video is infectious. From the opening beats of the music to the quick-cut visuals, we are drawn into a world of modern business solutions. The contrast between the outdated office and BDO's dynamic environment immediately grabs attention and establishes them as a forward-thinking firm. The rapid-fire presentation of services, such as blockchain and robotic process automation, highlights their breadth of expertise.
We all appreciate the video's concise yet comprehensive approach. The use of global imagery and scenes of collaborative teams reinforces BDO's international presence and client-focused philosophy. The focus on advanced analytics and predictive dashboards showcases their commitment to data-driven decision-making, positioning BDO as a valuable partner for businesses navigating the complexities of the modern economy.
What We Can Learn
Inspire confidence by visually narrating how you solve complex business challenges, driving viewer trust.
Healthe develops innovative solutions for a wide range of challenges, including helping people live better lives. This video is designed to showcase its innovative approach and highlight how it is impacting the world.
Video Design - It uses a minimalist aesthetic with simple illustrations and bold colors to create a visually appealing and engaging experience. It opens with two astronauts in a spaceship, showcasing advanced technologies, and later features a moving white light beaming down from the sky to illuminate villages, rescue wildlife and grow food. Vibrant colors, particularly the purple background, add depth to the video.
Corporate Video Example for Positioning - The visual style effectively conveys the mission to help people and the planet. It's clear, concise and uses a positive and upbeat tone to inspire hope. Through its artistic style, the company is able to make its message engaging, and the video effectively highlights its contributions to a better world.
Advanta helps make big dreams come true, step by step from consulting, to prototyping, solutions and implementation. The video is designed to introduce Advanta to viewers who want to embrace possibilities and achieve their transformation goals.
Video Design - The video design is characterized by its monochromatic, high-contrast imagery. It incorporates a bold, minimalist aesthetic with clean lines and geometric shapes, establishing a professional and modern style. The blue and turquoise color scheme reflects the brand identity, creating a sense of trust and innovation.
The video uses a dynamic and engaging combination of static and dynamic graphics, showcasing the brand's expertise in consulting, prototyping, and solutions. The graphics clearly present the core themes of the video - embracing the possibilities of an ever-changing world, leveraging end-to-end expertise, and building a business for the future. Corporate Video Example for Positioning This video is a compelling and effective introduction that clearly communicates the brand's mission and value proposition. It effectively conveys the company's commitment to helping organizations achieve transformative goals, adopting a professional tone to appeal to a wide audience.
Capital One is a financial services company that provides a range of products, including debit cards. This video is designed to showcase the benefits of using a Capital One debit card, emphasizing its safety and convenience compared to cash.
Video Design - This Corporate Presentation video uses a simplified, animated style to highlight the message. Bright colors, bold fonts, and a straightforward approach make the video easily digestible. The visual design uses iconic imagery like the Cash Town and Convenienceville to contrast the past with the present.
The video successfully conveys the message by using a clear, concise, and optimistic tone, while the animation style effectively communicates the benefits of using a Capital One debit card. The video concludes with a strong emphasis on the safety and convenience provided by the card, leaving a positive impression on the viewer.
This is a corporate video example for positioning. It uses a simplified visual style to convey its message. Abstract geometric shapes, simple illustrations, and vibrant colors are used to portray the diverse range of businesses the company invests in, along with the impact of these investments on society.
Video Design - The animation style is fast-paced and engaging, bringing dynamic movement to the otherwise simple visuals, creating a captivating and informative experience.
The animation style successfully communicates the diversity and impact of the company's investments. The video tone is upbeat and optimistic, highlighting the positive contributions the company makes to the world. This style effectively showcases the company's commitment to creating long-term value for its stakeholders.
CRRC focuses on intelligent operation and maintenance of railway vehicles. This video is designed to highlight their cutting-edge technology, demonstrating how it enables dynamic management.
Video Design - This is a corporate video example for positioning, using animated visuals, clean typography, and a vibrant color palette. The video is simple but effective, using a combination of clean lines, flat design, and a minimal color palette to communicate the concept of a data-driven solution.
The visual design is key to the success of this video, as it allows the viewer to focus on the information presented without being distracted by overly complex imagery. This approach effectively communicates the product's purpose and benefits without overwhelming the viewer with excessive detail.
Corporate Video Example for Positioning is a great example of how to use video to showcase a company's mission and values. The video effectively communicates the company's global presence and commitment to patients, which is crucial for attracting talent and building brand awareness.
Video Design - The video uses a clean and modern design style, featuring simple, stylized illustrations and minimal text. A consistent color scheme of blue, green, and yellow creates a cohesive and professional look. Animated graphics like puzzle pieces and world maps effectively convey the global nature of the company's work.
The video's engaging visuals, combined with concise messaging, effectively communicate the company's mission and values. The tone is professional and positive, showcasing the passion and dedication of the team. The animation style helps keep viewers engaged by visualizing the complex work of finding solutions and bringing teams together. Overall, this video effectively positions the company as a global leader in the healthcare industry.
Deloitte is a global network that combines ideas and action to create a powerful impact. This video is a fantastic example of how to use animation to showcase a company's unique approach to supporting businesses.
Video Design - The video uses a modern, minimalist style to showcase the company's ability to connect ideas and action. Light bulbs are used as a visual metaphor for ideas, combined with the graphic representation of action as moving squares, creating a Corporate Video Example for Positioning that emphasizes the company's ability to turn ideas into reality.
The video's simple yet compelling design effectively communicates the company's core message, highlighting their unique approach to supporting businesses. The animation style reflects the company's focus on innovation and progress, while the visual elements create a sense of energy and dynamism that reinforces the company's commitment to driving action.
MEDHOST is a software company that provides support to healthcare facilities across the nation. The video is designed to showcase how the company supports healthcare workers.
Video Design - The video uses a 3D animation style to highlight its healthcare solutions. The cartoon characters and the visual style of the building design are a creative way to present the company as a supportive partner for healthcare workers. This is a common technique in Corporate Video Example for Positioning, which aims to showcase a company's values and mission.
The video's visual style is bright, energetic, and playful, which is intended to convey the message that the company can help make healthcare workers' jobs easier and more efficient. The video uses a bright blue and red color scheme and a 3D animation style that is similar to a children's cartoon, which is an effective way to engage healthcare workers and make them feel appreciated. The overall tone of the video is light-hearted and optimistic, reflecting the company's commitment to providing support to its customers.
This video is a great example of how a company can use simple visuals to communicate its values. It's a powerful way to show that the company is committed to connecting people and making the digital world accessible to all. The video's bright colors and simple illustrations create a light and friendly tone, which is consistent with the company's overall brand identity.
Video Design - The video uses a single line drawing technique to illustrate the interconnectedness of people around the globe. This clean visual style communicates the ease of use and accessibility of the company's digital solutions.
Corporate Video Example for Positioning - The video's upbeat tone and focus on global connectivity highlight the company's commitment to creating a digital world that works for anyone. This is a great example of how a company can use video to communicate its values and connect with its audience on a deeper level.
Alation is a data catalog, a tool that helps organize and manage data. The video is designed to showcase Alation's success and position the company as the leader in the data catalog market.
Video Design - The video uses a strong visual style, with bright colors, athletic silhouettes and a bold font that is reminiscent of sports imagery. This reinforces the idea that the company is a powerful and reliable solution that can help its customers achieve great results, just like a professional athlete who excels in their field.
Corporate Video Example for Positioning - The design emphasizes the key message of the brand, greatest of all time, by featuring sports icons known for their excellence, reinforcing the message that the company is the best data catalog solution available. The visuals, coupled with the bold statements about the company's achievements, create an engaging and memorable experience for the viewer. This style effectively communicates the video goal of establishing the company as the industry leader in the data catalog market.
Calendly simplifies scheduling for individuals and businesses. This video introduces a new feature that helps users find influencers for their marketing campaigns.
Video Design - Vibrant colors and bold graphics highlight the key features of the new tool. Isometric illustrations create a modern and engaging look, making it easy to understand. Animation demonstrates how the new feature works and its benefits for users.
The visual style effectively communicates the objectives of the video, showcasing the ease and benefits of using the new feature. The narrative emphasizes the importance of finding the right influencers for marketing campaigns. The tone is upbeat and encouraging, reflecting confidence in the new feature. The overall design creates a visually appealing and informative experience for the audience.
FAQ
How can a corporate positioning video help me clearly communicate my brand's core message and values to my target audience?
A corporate positioning video effectively communicates your brand's core message and values by showcasing your unique story and demonstrating your value proposition.
What are the essential components of a compelling narrative structure for a corporate positioning video?
A compelling narrative structure involves understanding your audience, crafting a clear message, and structuring a captivating story arc with impactful visuals and music.
How can I effectively showcase my company's unique selling propositions and differentiate myself from competitors in a corporate positioning video?
Showcase unique selling propositions by highlighting differentiators, focusing on benefits, and demonstrating expertise. For example, a software company might showcase its user-friendly interface and time-saving features.
What are the various visual styles and approaches I can consider for my corporate positioning video, and how do I choose the right one for my brand?
Visual styles range from minimalist to cinematic. The right style depends on brand personality and target audience. A tech company might opt for a modern, sleek style, while a non-profit might choose a more emotional approach.
What is a realistic budget range for producing a high-quality corporate positioning video that meets my specific needs and objectives?
A realistic budget for a high-quality corporate positioning video ranges from USD 1000 for simpler productions to USD 6000 for more complex projects, depending on length and features.
How can I identify and collaborate with a video production team that understands my vision and can effectively translate it into a compelling video?
Identify a suitable video production team by reviewing portfolios, checking testimonials, and discussing your vision during consultations.
What is the typical production process for a corporate positioning video, from initial concept development to final delivery?
The typical production process involves consultation, concept development, pre-production planning, filming/animation, post-production, and delivery, typically spanning 3-8 weeks depending on complexity.
How can I ensure that my corporate positioning video aligns with my broader marketing strategy and complements other marketing initiatives?
Align your video with your broader marketing strategy by integrating it into your marketing plan and promoting it across various channels.
How can I leverage existing company assets, such as brand guidelines, marketing materials, and customer testimonials, in the creation of my corporate positioning video?
Leverage existing assets like brand guidelines, marketing materials, and customer testimonials for visual consistency and social proof.
What are some common pitfalls to avoid during the pre-production, production, and post-production phases of creating a corporate positioning video?
Avoid pitfalls like unclear objectives, poor planning, and ineffective communication by establishing clear goals, creating a detailed plan, and maintaining open communication throughout the project.
How can I optimize my corporate positioning video for different platforms and channels to maximize its reach and impact?
Optimize for different platforms by creating versions with appropriate aspect ratios and resolutions, tailoring the message for each channel. For example, a shorter, faster-paced version might be suitable for social media, while a longer, more detailed version could be used on your website.
How can I use a corporate positioning video to effectively engage potential investors and communicate my company's growth potential?
Engage potential investors by showcasing growth potential, competitive advantages, and a clear investment opportunity. Include key metrics and financial projections to support your claims.
What are some innovative and creative ways to tell my company's story in a visually captivating and memorable way through a corporate positioning video?
Innovative storytelling approaches include animation, humor, customer stories, and unique visual effects. For example, a company with a complex product might use animation to explain its functionality in a simple and engaging way.
How can I use a corporate positioning video to build brand awareness and establish credibility within my industry?
Build brand awareness by distributing your video across relevant platforms, optimizing it for search engines, and encouraging social sharing.
How can I ensure that my corporate positioning video resonates with my target audience and effectively communicates the value and benefits of my products or services?
Ensure resonance with your target audience by understanding their needs, crafting a message that speaks to them, and using visuals and music that capture their attention. Conduct thorough audience research to identify their pain points and aspirations.
How to plan and optimize Corporate Positioning Videos?
Authenticity in Branding: "Style—all who have it share one thing: originality." - Diana Vreeland. For a sustainable fashion brand, Advids showcased their unique dyeing process and ethical sourcing in a corporate positioning video. This authentic approach resonated with their target audience, resulting in a 15% lift in brand awareness and a noticeable increase in social media engagement.
Actionable: Showcase brand's unique identity through genuine storytelling.
Content that Connects: "Good content isn’t about good storytelling. It’s about telling a true story well." - Ann Handley. Advids helped a healthcare client connect with patients through a corporate positioning video that shared real patient stories and outcomes. This empathetic approach fostered trust and led to a 10% increase in patient inquiries.
Actionable: Build trust by sharing authentic stories that resonate emotionally.
Customer-Centric Approach: "Customer experience is the next competitive battleground." - Jerry Gregoire. For a B2B software company, Advids created a corporate positioning video that focused on solving customer pain points. By highlighting the benefits of their software, we saw a 25% increase in demo requests.
Actionable: Focus on how your product or service solves customer problems.
Strategic Messaging: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids worked with a food and beverage company to develop a corporate positioning video that told the story of their brand's heritage and commitment to quality. This resonated with consumers, leading to a 12% increase in sales.
Actionable: Craft compelling narratives that connect with your target audience.
Storytelling with Purpose: "Stories are data with a soul." - Brené Brown. Advids helped a non-profit organization create a corporate positioning video that shared powerful stories of their impact. This emotional approach inspired donations and increased volunteer applications by 18%.
Actionable: Use storytelling to connect with your audience on an emotional level.
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Why Advids for Corporate Positioning Video?
At Advids, we specialize in crafting high-quality, original Corporate Positioning Videos that elevate your brand and drive business growth. Our unique blend of creative storytelling, cutting-edge technology, and extensive experience ensures your vision translates into a compelling and effective message.
A Legacy of Success in Corporate Positioning Video:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of video production across various industries. 275+ Successful Corporate Positioning Videos: We've helped numerous businesses articulate their unique value proposition through impactful Corporate Positioning Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to communicate their strategic positioning effectively. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
The Advids Approach to Corporate Positioning Video:
Customized Corporate Positioning Video Solutions: We tailor each project to your specific needs, ensuring your brand message resonates with your target audience. Strategic Storytelling: Our skilled team of animators and storytellers craft narratives that clarify your market position and differentiate you from the competition. Collaborative Partnership: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized in the final product. Cutting-Edge Technology: We leverage the latest animation software and techniques to create visually stunning Corporate Positioning Videos that leave a lasting impression. Strategic Communication: We prioritize understanding your business goals, target audience, and brand identity to develop a Corporate Positioning Video that effectively communicates your strategic message.
Ready to unlock the potential of Corporate Positioning Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Corporate Positioning Video?
A corporate positioning video is a powerful marketing tool that effectively communicates your company's brand message, value proposition, and overall positioning to your target audience. It goes beyond simply showcasing your products or services; it aims to establish your brand identity, build trust, and differentiate you from competitors.
These videos can be used for a variety of purposes, such as:
Building brand awareness
Educating customers
Generating leads
Driving sales
They can be incorporated into various marketing channels, including:
Your website
Social media
Email marketing campaigns
What do top Corporate Positioning Videos have in common?
2D Animation
A visually appealing way to communicate complex ideas.
Motion Graphics
A dynamic and engaging way to showcase data and statistics.
Whiteboard Animation
A simple and effective way to explain concepts in a clear and concise manner.
Mixed Media
A versatile approach that combines different visual styles to create a unique and memorable experience.
Live Action
A realistic and engaging way to showcase your company's culture and products.
Stock Footage
A cost-effective way to add visual interest and enhance the storytelling aspect of your video.
Visual Storytelling
A powerful way to connect with your audience on an emotional level and convey your brand message.
Clear Call to Action
A crucial element that encourages viewers to take the next step, such as visiting your website or contacting your sales team.
Customer Testimonials
A powerful way to build trust and credibility by showcasing the positive experiences of your customers.
Data Visualization
A compelling way to present data and statistics in a visually appealing and easy-to-understand manner.
Brand Storytelling
A captivating way to connect with your audience on a personal level and share your company's values and mission.
Unique Selling Points
A key element that highlights what makes your company special and differentiates you from competitors.
What makes Corporate Positioning Video effective?
Exceptional Corporate Positioning Videos are driven by a clear understanding of your target audience and their needs. They effectively communicate your brand message and value proposition in a way that resonates with viewers.
Compelling Corporate Positioning Videos are designed to capture attention and leave a lasting impression. They use engaging visuals, compelling storytelling, and a clear call to action to drive desired outcomes.
How long should your Corporate Positioning Video be?
Informative Corporate Positioning Videos are typically shorter in length, focusing on delivering a concise message and driving a specific action. These videos are ideal for social media platforms and online advertising, where viewers have shorter attention spans.
Strategic Corporate Positioning Videos can be longer, providing more in-depth information and showcasing a wider range of content. These videos are suitable for your website, landing pages, and other marketing materials where viewers have more time to engage with your message.
What is the main objective?
To inform the audience about your company, products, or services.
To build brand awareness and recognition.
To generate leads and drive sales.
To educate the audience about a specific topic.
To engage the audience and build relationships.
Who is the target audience?
Potential customers
Existing customers
Investors
Employees
The general public
What is the key message?
What is the most important thing you want your audience to know?
What is the unique selling proposition (USP) of your company?
What are the benefits of your products or services?
How much information needs to be conveyed?
This will depend on the length of the video and the target audience.
Informative videos should be concise and to the point.
Strategic videos can be more detailed and comprehensive.
What is the desired call to action?
What do you want your audience to do after watching the video?
Visit your website?
Download a brochure?
Contact you for a quote?
Follow you on social media?
What is the platform for distribution?
Where will you be sharing your video?
Social media?
Your website?
Email marketing?
Paid advertising?
What is the budget for production?
How much are you willing to spend on creating the video?
This will determine the quality and scope of the production.
How to create Corporate Positioning Videos?
Comprehensive Corporate Positioning Videos are a collaborative effort that involves various stakeholders, including marketing, sales, and creative teams. The creation process requires careful planning, execution, and optimization to ensure the video effectively communicates your brand message and achieves your marketing goals.
Strategic Corporate Positioning Videos aim to capture attention, build trust, and drive desired outcomes. They are designed to be engaging, informative, and memorable, leaving a lasting impression on viewers.
Key Steps in Creating a Corporate Positioning Video:
Define Target Audience: Identify the specific group of people you want to reach with your video.
Develop a Clear Message: Determine the key message you want to convey about your brand.
Create a Compelling Storyline: Craft a narrative that will engage viewers and leave a lasting impression.
Choose the Right Visual Style: Select a visual style that aligns with your brand identity and resonates with your target audience.
Write a Script: Develop a script that effectively communicates your message and storyline.
Storyboard the Video: Create a visual representation of the video, outlining each scene and shot.
Film the Video: Capture high-quality footage that brings your storyline to life.
Edit the Video: Assemble the footage, add transitions, and refine the pacing to create a polished final product.
Add Music and Sound Effects: Enhance the video's emotional impact and engagement with appropriate music and sound effects.
Optimize for Different Platforms: Ensure the video is optimized for various platforms, such as YouTube, social media, and your website.
Promote the Video: Share the video across your marketing channels to reach your target audience.
Know Your Audience, Know Your Video
Creating a compelling corporate positioning video hinges on understanding your target audience. This goes beyond basic demographics and delves into their interests, needs, and pain points.
Understanding Your Audience:
Market research and persona development are crucial. Identify your ideal customer profile: their age, profession, lifestyle, and what motivates them.
Tailoring Your Message:
Different demographics respond to different Messaging styles. A younger audience might appreciate humor and fast-paced editing, while a B2B audience might prefer a more authoritative and professional tone.
Visual Appeal:
Visuals should align with your audience's preferences. Animation might resonate with a younger demographic, while professional footage and data visualizations might be more effective for a B2B audience.
Crafting Compelling Value Propositions
A corporate positioning video can be a powerful tool for showcasing your company's unique strengths and differentiating it in a crowded marketplace.
Highlighting Unique Selling Points:
Clearly articulate what sets your company apart. Is it innovative technology, exceptional customer service, or a commitment to sustainability?
Demonstrating Value:
Go beyond simply stating your value proposition. Show how your products or services solve customer problems and deliver tangible benefits.
Visual Storytelling:
Use visuals to demonstrate value. Side-by-side comparisons can highlight the superiority of your product, while data visualizations can showcase its effectiveness.
Aligning with Audience Needs:
Ensure your value proposition resonates with your target audience's specific needs and pain points.
Crafting Compelling Launch Narratives
Corporate positioning videos can leverage various narrative styles to connect with viewers on an emotional level and leave a memorable impression.
Storytelling:
Share a compelling story that embodies your company's values and resonates with your audience's aspirations.
This could be the story of your company's founding, a customer's journey, or a challenge overcome.
Testimonial:
Feature authentic customer Testimonials that showcase the positive impact of your products or services.
Let customers share their experiences in their own words, building credibility and trust.
Explainer:
Clearly and concisely explain your company's mission, vision, and value proposition.
Use visuals and animation to simplify complex concepts and make them easily understandable.
Behind-the-Scenes:
Offer a glimpse into your company culture, work environment, and team dynamics.
This humanizes your brand and builds trust by showing the people behind the product or service.
Boosting Sales with Your Launch Video
Embed the video on your homepage, landing pages, and product pages to enhance engagement and provide valuable information to potential customers.
Social Media Promotion:
Share the video on your social media channels to reach a wider audience and drive traffic to your website.
Tailor the video length and format for each platform.
Email Marketing:
Include the video in your email campaigns to capture attention and increase click-through rates.
A compelling video thumbnail can significantly improve email open rates.
Paid Advertising:
Run targeted ads on platforms like YouTube and Facebook to promote the video and reach your ideal customers.
Use compelling ad copy and visuals to drive clicks and views.
Customer Journey: Video's Role in Conversion
A corporate positioning video can be strategically deployed at various stages of the customer journey to guide potential customers towards conversion and build lasting relationships.
Awareness:
Introduce your company and its value proposition to potential customers who are just becoming aware of your brand.
Provide detailed information about your products or services and address common customer concerns.
Product Demo Videos and comparison videos can be helpful in the consideration stage.
Decision:
Showcase customer testimonials and success stories to build trust and encourage purchase.
Case study videos and Testimonial Videos can be highly effective in influencing the decision-making process.
Retention:
Use the video to educate customers about new features, provide support, and foster loyalty.
Tutorial videos and how-to videos can help customers get the most out of your products or services.
Boosting Brand Visibility with Video
Promote the video on your social media channels to reach a wider audience and increase brand visibility.
Encourage sharing and engagement through contests and interactive content.
Website Integration:
Include the video on your homepage and other relevant pages to enhance engagement and provide valuable information to visitors.
A well-placed video can significantly reduce bounce rates.
Targeted Advertising:
Use paid advertising platforms like YouTube and Facebook to reach your ideal customers and promote the video.
Target specific demographics and interests to maximize your reach.
Search Engine Optimization:
Optimize the video for search engines by using relevant keywords in the video title, description, and tags.
This will improve your video's visibility in search results.
Crafting Captivating Product Launch Videos
A high-quality corporate positioning video needs to be more than just informative; it needs to be engaging, memorable, and impactful. Here's how to achieve that:
Engaging Visuals
Use high-quality visuals, animation, and motion graphics to create a visually appealing and memorable experience.
Invest in professional cinematography and editing to elevate your video's production value.
Compelling Storytelling
Craft a clear and concise narrative that connects with viewers on an emotional level and highlights your company's value proposition.
A strong narrative arc can keep viewers engaged from beginning to end.
Professional Audio
Use high-quality audio, including a clear Voiceover and appropriate music, to enhance the overall experience.
Poor audio quality can detract from the video's message and impact.
Clear Call to Action
Include a clear call to action that encourages viewers to take the next step, such as visiting your website or contacting your sales team.
Make it easy for viewers to take action after watching your video.
Reach Every Screen: Optimizing Your Launch Video
In today's multi-device world, it's crucial to optimize your corporate positioning video for seamless viewing across various platforms and screen sizes.
Consistent Aspect Ratio:
Choose an aspect ratio that works well across various platforms, such as 16:9 for desktop and landscape viewing, or 9:16 for mobile and portrait viewing.
Mobile Optimization:
Ensure the video is easily viewable on mobile devices by using a clear and concise format, large text, and minimal on-screen clutter.
High-Quality Audio:
Ensure the audio is clear and audible, even on mobile devices with lower-quality speakers. Use noise reduction techniques and optimize audio levels for different devices.
Concise Content:
Limit the video length to a reasonable duration, especially for mobile viewers who have shorter attention spans. Keep your message focused and impactful.
Empathy in Action: Solving Customer Pain Points
A corporate positioning video can be an effective tool for demonstrating empathy and showcasing your understanding of customer challenges.
Identify Pain Points:
Conduct thorough research to identify the common pain points and frustrations faced by your target audience.
Understand their challenges and what they're looking for in a solution.
Present Solutions:
Clearly articulate how your products or services address these pain points and provide effective solutions.
Use visuals and demonstrations to illustrate how your offerings solve specific problems.
Relatable Examples:
Show real-life examples of how your products or services have helped customers overcome similar challenges.
This builds trust and credibility by showing that you understand your customers' needs.
Emphasize Benefits:
Focus on the positive outcomes and benefits that customers can expect by using your products or services.
Highlight the value proposition and how it addresses their specific pain points.
Measuring Your Launch Video's Success
Measuring the success of your corporate positioning video requires tracking key metrics that align with your business objectives.
Views and Reach:
Track the number of times the video has been viewed to gauge overall reach and engagement. This provides insights into the video's visibility and audience reach.
Engagement Metrics:
Measure metrics like likes, shares, and comments to understand how viewers are interacting with the video. High engagement indicates that the video is resonating with your audience.
Website Traffic:
Monitor website traffic from the video to see how it is driving visitors to your website. This indicates the video's effectiveness in generating interest and driving conversions.
Lead Generation:
Track the number of leads generated from the video to assess its impact on sales. This can be measured through form submissions, call-to-action clicks, or other lead capture mechanisms.
Case Study: Patagonia's "The Worn Wear" Campaign
Objective: To shape brand perception and narrative around sustainability and responsible consumption.
Strategy: Patagonia launched a video series called The Worn Wear that encouraged consumers to repair and reuse their clothing instead of buying new. The videos featured Patagonia employees and customers sharing their stories about repairing and reusing their clothes, highlighting the environmental and economic benefits of doing so.
Results:
Increased brand awareness and positive perception: The campaign generated significant media attention and increased brand awareness among consumers.
Enhanced brand reputation: The campaign reinforced Patagonia's commitment to sustainability and responsible consumption, enhancing its reputation as a socially responsible company.
Increased sales and customer engagement: The campaign led to increased sales of Patagonia's products and a higher level of customer engagement with the brand.
Key Takeaways:
Authentic Storytelling: Sharing real stories and experiences can connect with consumers on a deeper level.
Values-driven messaging: Aligning marketing efforts with core brand values can resonate with consumers who share those values.
Community building: Engaging with customers and building a sense of community can foster loyalty and advocacy.
Case Study: How Salesforce Empowered Sales Teams with Video for Enhanced Performance
Objective: To equip sales teams with engaging visual tools to improve product demonstrations, customer interactions, and sales effectiveness.
Strategy: Salesforce developed a comprehensive video platform that enabled sales representatives to create and share personalized video presentations, product demos, and customer success stories. This platform provided a centralized repository for video content and facilitated seamless sharing across various channels.
Results:
Sales Productivity: Sales representatives using the video platform reported a 15% increase in average deal size and a 10% reduction in sales cycle time.
Customer Engagement: Video-based interactions with customers resulted in a 20% increase in customer satisfaction scores.
Sales Enablement: The platform's ease of use and accessibility fostered a culture of video-driven sales enablement within the organization.
Key Takeaways:
Video can significantly enhance sales productivity by providing engaging and personalized presentations.
Video-based customer interactions can improve engagement, build relationships, and drive customer satisfaction.
A centralized video platform can streamline sales enablement processes and empower sales teams with effective visual tools.
Case Study: How WWF Used Video to Mobilize Support for Conservation Efforts
Objective: To raise awareness and mobilize support for WWF's conservation efforts through engaging and impactful video content.
Strategy: WWF created a series of video campaigns featuring stunning visuals of endangered species, the threats they face, and the organization's work to protect them. These videos incorporated Emotional Storytelling, powerful imagery, and calls to action, encouraging viewers to donate, volunteer, or take action to support conservation.
Results:
Awareness: WWF's video campaigns significantly increased awareness of conservation issues and the organization's work.
Donations: Videos featuring compelling stories and calls to action resulted in a 20% increase in online donations.
Advocacy: The use of video to highlight conservation issues and mobilize support contributed to increased advocacy efforts and policy changes.
Key Takeaways:
Video can effectively raise awareness and mobilize support for advocacy campaigns by conveying powerful messages and inspiring action.
Emotional Storytelling and compelling visuals can resonate with audiences and drive engagement.
Calls to action within video content can encourage viewers to donate, volunteer, or take action to support a cause.
How corporate positioning video examples are curated?
We dove deep into corporate positioning videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic corporate positioning videos showcasing real-world impact. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the value proposition communicated. 7.Target Audience Resonance Determining how effectively the video resonates with the intended target audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers 2. Company Overviews 3. Mission and Vision Statements 4. Leadership Profiles 5. Brand Story Videos
0.19% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, corporate positioning video examples 2024, n=15789 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
