30 Corporate Positioning Video Examples To Differentiate Your Business

1. National Grid ESO

Navigating the complex shift in the energy sector demands clear communication, which National Grid ESO delivers here. The video's clean, animated style beautifully translates abstract challenges and digital solutions without relying on a typical software demonstration. It effectively sets the stage for their transformative journey.

Addressing risks from aging infrastructure, the animation illustrates how leveraging big data, AI, and a digital twin creates a faster, more resilient grid. This visual mapping offers a powerful insight into predicting behaviors and driving the transition toward net zero and new markets. Effectively functioning as a compelling corporate mission video, it showcases their commitment to innovation with partners to help deliver a smart energy system for the future.

2. Excella Company story video

Entering the dynamic realm of technology can feel like being adrift in a sea of complexity. Organizations seek not just tools, but a compass and guide to navigate towards meaningful progress and unlock genuine value from innovation.

Excella steps forward as that essential partner, founded on the belief in technology's profound power. Their vision is vividly captured in this company story video, showcasing a focus on solving problems, driving insights, engaging customers, and modernizing aging systems. They help organizations evolve how things get done, transforming bold ideas into elegant solutions.

This empowers businesses to move forward with confidence, building the future they always envisioned. Excella makes the path to thriving in the digital age not just achievable, but inspiring.

3. CHS Brand narrative video

Step up to the plate for a unique take on agriculture. This animated journey uses a dynamic baseball analogy to showcase how CHS partners with farmers, covering every crucial phase from the very first seed planted in the field through harvest. It visually translates partnership into relatable action, highlighting their comprehensive involvement.

Their support extends beyond the dirt, illustrating powerful connections that move harvests to global consumers and providing the energy powering rural life. Highlighting the farmer's relentless dedication, this brand narrative video powerfully communicates CHS's comprehensive, year-round commitment to sustainably producing the food we all enjoy.

4. HRS Company positioning video

Redefining the business travel experience, HRS steps forward with a comprehensive solution reimagining how organizations stay, work, and pay. This video powerfully presents a clear vision for traveling better, addressing the vital needs of businesses, their people, and our planet with dynamic visuals that mirror their innovative spirit.

Leveraging a data-led approach and leading platforms, HRS enables innovative organizations to move safer, smarter, and more seamlessly, keeping them ahead, demonstrating industry leadership. By highlighting integrated solutions from bookings to expenses and leveling the field for hotels, the company positioning video inspires confidence in their forward-thinking vision and serves as a compelling example for others.

5. Solplanet Strategic visual storytelling

Journeying from cosmic origins to modern life, this video powerfully redefines solar energy. It presents Solplanet as opening a necessary new door for renewable power, lighting our world and forging vital connections across time and space.

Through strategic visual storytelling, the narrative masterfully blends abstract concepts with tangible product demonstrations, bridging nature's force and technological advancement. This inspires by illustrating how a clear vision for transformation can be communicated, positioning Solplanet as a leader bringing light and innovation universally.

6. IRIS Visual brand narrative

Unfolding from a single point, a compelling visual brand narrative charts a path of dynamic growth and foresight. Abstract shapes evolve and converge, illustrating Canon's journey from initial idea to a powerful, interconnected future realm built on innovation. This visual progression captures attention effectively, revealing evolution from concept.

Revealing IRIS as the tangible realization of this vision, the video highlights opportunities born from tomorrow's challenges through insightful collaboration. It presents a compelling look at what's ahead, inviting viewers to feel part of this exciting, innovative chapter built with partners and customers. It serves as inspiration for future projects.

7. McKesson Brand differentiation video

Navigating the intricate landscape of healthcare, this video unveils McKesson as the vital connector. It artfully illustrates how distinct segments, like pharmaceutical distribution and advanced technology solutions, form a cohesive system designed to optimize patient access, improve affordability, and support provider efficiency across the ecosystem.

Ultimately, this serves as a compelling brand differentiation video, effectively communicating McKesson's comprehensive purpose and strategic value. The clarity in visualizing interconnected operations offers a valuable lesson for anyone aiming to inspire confidence by showcasing complex capabilities simply and insightfully.

8. Achievers B2B positioning video

Cultivating belonging is fundamental in any organization, a crucial element the Achievers video artfully conveys. It compellingly shows how features like peer recognition and employee networks actively nurture emotional connection. Visually translating abstract concepts into clear, demonstrable benefits, the video offers a persuasive case.

The video underscores the strategic importance of Achievers unifying diverse employee programs onto a single, accessible platform. Furthermore, it articulates how workforce insights empower leaders to proactively shape a positive, engaged culture. This serves as an excellent model for integrating human value with technical capability in a B2B positioning video.

9. Greenlux Audience perception video

Uniting forces under one powerful identity, the video brilliantly portrays the strategic fusion of Greenlux and Valoya. It visually narrates the transition from Greenlux's strong foundation in energy-efficient general lighting to Valoya's specialized leadership in horticultural LEDs, culminating in a cohesive whole. This narrative masterfully communicates the combined strength derived from decades of shared experience and extensive plant trials, promising accelerated innovation.

The visual metaphor of evolving plants under optimized light is particularly impactful, symbolizing the depth of expertise now available. Highlighting a unified operating model and enhanced customer service, the video positions the merged entity as a comprehensive provider committed to both sustainability and quality. As an audience perception video, its compelling message inspires confidence in greenlux Lighting Solutions for any application.

10. Baillie Gifford Corporate reputation video

Witnessing a vibrant abstract landscape unfold immediately captures attention, signaling Baillie Gifford's dynamic and forward-looking nature. The animated journey visually maps the company's core values curiosity, patience, and bravery showcasing them as the engine for exploring possibilities and fostering long-term perspective both in markets and careers.

As a successful corporate reputation video, this piece compellingly illustrates a commitment to cultivating an environment where diverse individuals are supported to question, debate, and grow over time. It provides an inspiring blueprint for others on using non-literal visuals to convey complex values and attract talent aligned with a unique culture.

11. IAI Employee branding video

Seeing the vast, complex maritime domain clearly is a challenge intensified by diverse, expanding threats across immense areas. This video powerfully conveys that operational picture, depicting numerous vessels and the inherent difficulties in achieving comprehensive awareness using conventional means alone.

IAI tackles this complexity by showcasing the Heron Maritime UAS. Its multi-sensor payload, underpinned by the Starlight intelligence system, excels at correlating disparate data streams. This fusion provides a single, comprehensive picture vital for recognizing threats and enabling decisive action, effectively serving as an insightful employee branding video.

This advanced platform enables achieving full maritime theater coverage and overcomes the limitations of relying on single intelligence sources. It illustrates how sophisticated technology is key to maintaining security and control over critical waterways in the modern era.

12. OpenText Emotional connection video

Navigating the demands of today's digital landscape strains organizations, leaving teams wrestling with varied channels and manual work. The animated visuals capture this struggle well, highlighting inflexible systems and overloaded IT teams impeding crucial progress in a fast-paced world.

OpenText Digital Process Automation presents a powerful response, transforming businesses into agile, data-driven entities through intelligent automation. It addresses the frustrations shown, creating an emotional connection video by illustrating streamlined workflows and freeing teams from manual burdens.

Leveraging low-code empowers business experts and developers alike with reusable components for rapid building. This frees up potential for strategic work and offers tangible relief from inefficiencies. Real-time insight drives smarter decisions, reducing risk and delivering intuitive applications customers appreciate for easy transformation.

13. SKF Corporate culture video

Following humanity's gaze towards the stars across eons, this engaging animation presents a sweeping visual history of exploration. It positions SKF as an integral enabler behind ambitious cosmic endeavors, moving from charting ancient celestial events to constructing future telescopes and probes.

Skilfully illustrating iconic leaps in space history, from early flights to landing on the moon and exploring Mars, the video portrays a corporate culture video that aligns the brand with pioneering spirit and fundamental precision. It offers a compelling lesson for how industrial companies can tell expansive, inspiring stories.

The journey continues, suggesting SKF's enduring contribution paves the way for endless opportunities beyond current frontiers.

14. CBI Corporate identity video

Connecting global markets with local progress, this dynamic corporate identity video for CBI beautifully visualizes the interconnected network supporting developing economies. It demonstrates how partnerships extend beyond simple transactions, fostering a vibrant ecosystem that enables businesses to thrive sustainably.

This impactful portrayal highlights the organization's unique approach, emphasizing tailored assistance, ethical production, and environmental stewardship. By empowering local SMEs and linking their success directly to global development goals, the video inspires anyone aiming to build meaningful, inclusive trade relationships and create positive systemic change through purposeful communication.

15. Controlar Strategic brand video

A visual tapestry of two and a half decades unfolds, narrating Controlar's path of persistent reinvention. The logo's transformation isn't mere redesign; it's a dynamic chronicle demonstrating a deliberate drive towards innovating industry. Each iteration signifies adaptability and a clear commitment to future relevance.

This powerful journey embodies foresight, showcasing how Controlar remained agile through industry shifts. Celebrating twenty-five years holds emotional weight, cementing a legacy built on sustained commitment. Functioning as a strategic brand video, its compelling narrative inspires how to articulate long-term vision and capability visually.

16. Ubiquiti Brand experience video

Rethinking the entryway experience transforms building interaction, replacing outdated intercom frustrations and enhancing security. UniFi Access Intercom steps in as a rugged, all-weather solution designed specifically for the unique needs of today's dynamic spaces.

Its intuitive touchscreen, clear audio, and seamless integration with the UniFi Access ecosystem offer a comprehensive command center. Occupants can view visitors via integrated viewers, manage entry remotely through web or mobile apps, and grant access using PINs, QR codes, or key fobs, effectively conveying the system's sophisticated brand experience video for modern access control.

17. Pitney Bowes Leadership vision video

Peering into the operational 'plumbing' reveals a critical, complex area executives seeking efficiency frequently overlook: shipping and mailing. This tangled network, visualized compellingly as leaky, rusty pipes forming a headache-inducing brain, highlights hidden expenses and unwieldy processes across diverse employee locations.

Fortunately, an answer transforms this leaky headache. Pitney Bowes Shipping 360 provides that answer, presented in a forward-thinking leadership vision video. Its clear visual narrative effectively demonstrates how it streamlines operations, standardizes shipping across the enterprise, and illuminates global activity via unified analytics.

Unlocking insights empowers smarter decisions, reducing expense leaks, and unleashes continuous savings. The ability to visually simplify complexity transforms this neglected function into a strategically managed asset, offering inspiration for impactful communication projects aimed at operational clarity.

18. Cognizant Thought leadership video

The dynamic landscape of global talent presents critical challenges, marked by the retention crisis, disconnected processes affecting hiring, and rising employee expectations for flexibility and personalized support. Many businesses struggle to navigate these complexities.

Cognizant's Oracle Fusion Cloud HCM solution offers a unified system for HR and talent management. Leveraging data and automation, it attracts talent with AI recommendations and experiences, while developing skills through tailored support, freeing teams for valuable, collaborative work.

This thought leadership video effectively highlights how aligning talent strategy with business goals via integrated cloud solutions builds a resilient, agile future for HR. Demonstrating tangible efficiency gains, it provides a compelling example for communication on modernizing workforce approaches.

19. CLARIANT Communicating corporate vision

Feeling the dimness of shorter days impacting both spirit and complexion? The visual narrative compellingly shows how skin misses sunlight's benefits, affecting Vitamin D and mood-linked hormones, leading to dullness and uneven tone.

Clariant introduces Rootness Mood+, an innovative active ingredient. Sustainably extracted from plant roots using advanced technology, it offers a unique light-mimicking effect by activating skin's photoreceptors internally. This science embodies the brand's approach and is effectively communicating corporate vision for responsible beauty.

This internal action boosts melatonin and serotonin levels, visibly enhancing skin complexion and providing a noticeable mood-boosting effect, much like a natural internal yoga session for your skin.

20. Baillie Gifford Brand positioning video

Seeking destinations far beyond the horizon, Baillie Gifford invests in companies driving profound change, from early automobiles to genetic frontiers and space exploration. Unlike those focused on short-term market coverage or easily swayed by transient pressures depicted through animation, this firm prioritizes the long-term journey alongside visionary entrepreneurs and dedicated academics.

Their unique multi-generational private partnership, detailed in this brand positioning video, ensures client and firm interests are deeply aligned through full-time owner commitment and unlimited liability. This embodies actual investing, valuing constant learning, patience, and fortitude for significant wealth creation from a tiny fraction of truly innovative companies.

21. Amplitude Stakeholder communication video

Life unfolded in the countryside, quietly shaped by the absence of consistent electricity. A car battery provided a crucial, limited power source, unexpectedly sparking imagination and revealing glimpses of distant possibilities through a powered television screen.

This initial, constrained access ignited a powerful desire for greater opportunity and learning. Relocating to the city brought the fundamental shift to reliable electricity, easing daily life, supporting dedicated study, and ultimately paving the way for academic achievement. This compelling stakeholder communication video effectively illustrates how dependable energy acts as a vital catalyst, transforming limited circumstances into a foundation for realizing personal and professional dreams.

22. FlowControl Social impact video

Driving a powerful evolution, dynamic visuals introduce Sycope, capturing the complexity of modern IT network challenges. The video quickly highlights key benefits: visibility, performance, and security, positioning Sycope as a comprehensive solution designed to master these critical digital domains.

More than a standard software overview, this functions implicitly as a social impact video for operational confidence by emphasizing control and trust. It effectively inspires potential users, showcasing the platform as the vital tool for achieving mastery over their IT landscape, instilling assurance for navigating tomorrow's demands. This concise piece offers a compelling model for impactful communication.

23. SEW-EURODRIVE Investor relations video

Smooth, precise movement through this animated sorting system immediately conveys operational excellence. The video expertly breaks down how SEW-EURODRIVE integrated drive solutions, featuring wear-free linear motors and single-cable technology, enable high-speed, reliable material flow. It vividly translates complex engineering into clear, tangible operational benefits.

More than just showcasing clever components, the presentation underscores robust reliability, significantly reduced maintenance needs, and impressive high throughput?vital metrics for modern logistics environments.

This detailed look at efficiency and peak performance provides compelling content suitable for an investor relations video, building confidence through transparent technical communication and highlighting scalable solutions for global industries.

24. Rexroth Value proposition video

Facing the future of factory automation means overcoming rigid, siloed systems. More than just a product demo, this value proposition video from Rexroth powerfully presents ctrlX AUTOMATION as the "smartphone of automation," illustrating how it liberates engineers from interface complexities and proprietary barriers. The dynamic visuals effectively highlight this shift.

The brilliance lies in its open, app-based architecture running on Linux, unlocking a world of freedom in programming languages and toolchains. This directly combats supplier lock-in, accelerating innovation and safeguarding valuable intellectual property within its growing ecosystem of apps and partners. It's a genuine game-changer.

This forward-thinking platform, visually brought to life, inspires confidence in navigating digital transformation. It positions users to not just keep pace with industry demands, but lead the way in automation's next era.

25. BOYD Competitive positioning video

In the surging tide of AI adoption, this video powerfully illustrates the essential engineering solutions required. It thrusts the viewer into the evolving digital landscape, immediately framing BOYD's critical role in tackling the complex challenges of advanced computing infrastructure, setting a forward-looking tone from the outset.

Through striking visuals, including intricate component views and dynamic liquid cooling flows, the piece effectively acts as a competitive positioning video. It highlights how BOYD's engineered materials and thermal solutions are not just components but enablers, ensuring peak AI performance and contributing vital sustainability to data centers powering the future.

26. GR8 Tech Brand differentiator video

Competing in today's relentless business world demands a trusted partner, your expert pit crew ready for any challenge. This dynamic video from GR8 Tech powerfully positions them in this essential role, highlighting the need for professionals who truly understand your engine, alleviating the stress of the race. I found the central racing metaphor instantly compelling.

The imagery of precision engine parts and seamless teamwork visually reinforces their promise of integrated solutions, acting as one force. It's not just about achieving success, but gaining the agility and confidence to navigate sharp turns. This concise, high-impact narrative serves as a compelling brand differentiator video, showcasing their unique value and offering inspiration for creators.

27. Intetics Corporate narrative video

Presenting a clear vision of global capability, this video for Intetics powerfully visualizes their evolution, transforming complexity into clear, large-scale structure. It highlights their significant history since 1995, extensive global presence across continents, and a vast expert team crucial for proven delivery.

This isn't just a dry list of services; the presentation acts as a compelling corporate narrative video, showcasing specific capabilities like Custom Software Development and Remote In-Sourcing. The consistent visual emphasis on achieving 5-star quality results for each offering inspires genuine confidence, positioning them as a vital partner for impactful digital transformation projects.

28. Guardian Generation 3 B2C positioning video

Monitoring the relentless road ahead requires advanced sight, and this video powerfully communicates the next generation of safety. This is conveyed through wireframe vision, illustrating how Guardian Generation 3 proactively evaluates driver drowsiness levels using the KSS scale. The system offers real-time intervention before fatigue escalates to micro-sleep risk, adding a critical layer of protection.

The video functions like a B2C positioning video, clearly outlining the product's value proposition with tailored alerts acting as personalized digital guardians. Fleet operators gain crucial real-time information, enabling swift responses. This focus on preventing incidents offers a compelling example for effective technical communication projects.

29. SS&C Brand authenticity video

In the challenging currents of intricate financial markets, investment managers often grapple with fragmentation and cost pressures. SS&C's video portrays a clear path through this complexity, showcasing their unified front-to-back investment platform as the essential engine for modern operations.

It visualizes how a single integrated solution empowers firms, offering the clarity and control needed to truly diversify assets and scale business globally. More than technology, it's a partnership providing effective operations and compliance readiness across the investment lifecycle.

This compelling brand authenticity video demonstrates a deep understanding of industry needs, inspiring confidence in a future-proof approach that eases the burden of multiple vendors.

30. BlueYonder Corporate social responsibility video

Revealing the true impact of supply chain decisions is paramount for strategic success. BlueYonder presents a methodology to align operational tactics with critical organizational KPIs, moving beyond isolated views to integrate diverse performance indicators for clearer visibility.

A compelling element is the demonstration visualizing interconnected impacts of different promotional choices. This reveals how focusing narrowly on revenue might negatively affect crucial metrics like cash flow or sustainability goals, highlighting hidden trade-offs.

This method empowers informed, strategic decision-making for holistic benefit. Showcasing impact beyond profit, such analysis offers insight relevant for a corporate social responsibility video, ultimately driving enterprise-wide strategic alignment across the entire value chain.

Strategic Frameworks: Positioning Your Brand Through Video

Strategic frameworks guide effective Corporate Positioning Video creation. This process begins with rigorous market analysis identifying competitive landscapes and understanding viewer psychology. Pinpointing audience pain points and aspirations shapes messaging visuals for maximum relevance. Crafting a compelling narrative arc moving from a recognized problem to the company's unique solution provides a persuasive framework central to successful positioning.

Establishing a strong brand identity through consistent visuals reinforces brand recognition across diverse channels. Authenticity showcasing genuine culture and employee perspectives builds trust and humanizes the brand. Weaving the brand's unique journey mission and values creates a story audiences emotionally connect with fostering deeper affinity and loyalty.

Clearly articulating the unique value proposition highlighting tangible benefits differentiates companies from competitors. Showcasing success demonstrations and testimonials provides powerful credibility essential for building trust. Measuring strategic impact using detailed analytics beyond simple views ensures videos contribute directly to business goals allowing continuous adaptation for maximized effectiveness.

Why Advids for Corporate Positioning Video?

At Advids, we specialize in crafting high-quality, original Corporate Positioning Videos that elevate your brand and drive business growth. Our unique blend of creative storytelling, cutting-edge technology, and extensive experience ensures your vision translates into a compelling and effective message.

A Legacy of Success in Corporate Positioning Video:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of video production across various industries.
275+ Successful Corporate Positioning Videos: We've helped numerous businesses articulate their unique value proposition through impactful Corporate Positioning Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to communicate their strategic positioning effectively.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids Approach to Corporate Positioning Video:

Customized Corporate Positioning Video Solutions: We tailor each project to your specific needs, ensuring your brand message resonates with your target audience.
Strategic Storytelling: Our skilled team of animators and storytellers craft narratives that clarify your market position and differentiate you from the competition.
Collaborative Partnership: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized in the final product.
Cutting-Edge Technology: We leverage the latest animation software and techniques to create visually stunning Corporate Positioning Videos that leave a lasting impression.
Strategic Communication: We prioritize understanding your business goals, target audience, and brand identity to develop a Corporate Positioning Video that effectively communicates your strategic message.


Ready to unlock the potential of Corporate Positioning Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Corporate Positioning Video?

A corporate positioning video is a powerful marketing tool that effectively communicates your company's brand message, value proposition, and overall positioning to your target audience. It goes beyond simply showcasing your products or services; it aims to establish your brand identity , build trust, and differentiate you from competitors.

These videos can be used for a variety of purposes, such as:

They can be incorporated into various marketing channels, including:

What do top Corporate Positioning Videos have in common?

Mastering corporate positioning video s requires a strategic approach focusing on clear messaging and impactful visuals to resonate with your target audience .

Brand Consistency: Use consistent logo, color palettes, and typography to create a cohesive brand experience . This builds immediate recognition and trust.

• ideal customer focus : Speak directly to the audience's pain points and aspirations, using language they understand. This creates relevance and connection.
• Compelling Narrative: Structure the video around a clear beginning, middle, and end, with a strong call to action . This ensures a satisfying and memorable viewing experience.
• unique value proposition : Emphasize the unique benefits that set the company apart , focusing on quantifiable results . This establishes a clear reason to choose the company.
• Visual Appeal: Use high-quality footage, professional editing , and compelling visuals to capture attention . This enhances engagement and professionalism.
• story-driven engagement : Weave a narrative that showcases the company's journey, values, and impact. This fosters emotional connection and brand loyalty .
• Problem/Solution Approach: Clearly define the problem, then present the company's solution as a clear and concise answer. This provides a logical and persuasive argument.
• key feature emphasis : Highlight only the most crucial features and benefits, focusing on those that deliver the most value. This avoids overwhelming the viewer with unnecessary information.
• success demonstrations : Use compelling visuals and testimonials to showcase real-world results and build credibility. This builds trust and confidence in the company's capabilities.
• competitive differentiation : Clearly articulate what makes the company unique and better than the competition. This establishes a strong position in the market.

What makes Corporate Positioning Video effective?

Identifying key market trends, analyzing competitor positioning, and developing a compelling narrative are foundational to impactful corporate positioning videos. This deep understanding shapes a concise, memorable message differentiating the company.

Effective videos leverage high-quality cinematography , dynamic graphics , and relatable stories , employing a problem/solution narrative structure. They showcase the companys unique approach and resulting benefits, focusing on viewer needs and pain points .

data-driven insights inform video strategy, target audience segmentation , and performance measurement . Maintaining consistent brand identity, including logo usage, color palettes, and typography, reinforces brand recognition .

strategic calls to action maximize engagement and drive desired outcomes . Resonating emotionally with the target audience through authentic visuals fosters brand loyalty and lasting connections. high production values convey credibility, while tailoring the message to the target audience maximizes impact.

How long should your Corporate Positioning Video be?

Strategic video length maximizes impact by aligning content with viewer attention spans and marketing goals .

Pre-production Considerations for Determining Video Length:

• What's the core message for each video type?
• Who is the ideal viewer for each video?
• Which features need highlighting in each video?
• What's the best visual style for each video?
• What platform will host each video type?
• Does the video build brand awareness or drive sales?
• How will the video's narrative unfold?

Corporate positioning video length guide

How to create Corporate Positioning Videos?

Craft compelling corporate positioning videos that resonate deeply with your target audience and powerfully communicate your brand's unique value. This strategic approach ensures maximum impact and lasting brand recognition .

• Message Development - A clear, concise message cuts through the noise, delivering a powerful brand statement.
• Storyline Creation - A compelling narrative keeps viewers engaged, fostering emotional connection and brand recall.
• Visual Style Selection - A consistent visual style reinforces brand identity and creates a memorable viewing experience.
• Scriptwriting - A well-written script ensures clarity, engagement, and effective communication of your brand message.
• video storyboarding - Storyboarding helps visualize the final product, ensuring a smooth and efficient filming process.
• video filming - High-quality filming creates a professional look, enhancing credibility and viewer trust.
• video editing - Precise editing enhances pacing, clarity, and overall impact, ensuring a polished final product.
• platform optimization - Optimizing for different platforms maximizes reach and engagement, ensuring your message is seen.
• video promotion - Strategic promotion drives views and engagement, amplifying your message's impact and reach.

How corporate positioning video examples are curated?

We dove deep into corporate positioning videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-parameter curation framework

1.Relevance Authentic corporate positioning videos showcasing real-world impact.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and persuasiveness of the value proposition communicated.
7. target audience resonance Determining how effectively the video resonates with the intended target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. animated explainers
2. company overviews
3. mission and vision statements
4. leadership profiles
5. Brand Story Videos

0.19% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, corporate positioning video examples 2024, n=15789 videos within duration <3 mintues, across industries.