Want to see a 20% lift in your conversion rates? This article unveils 30 animated explainer videos that are masters of persuasion. We'll analyze how these videos strategically use humor and concise messaging to guide viewers towards a clear call to action, focusing on impactful visuals and compelling storytelling techniques. Discover how animation can significantly boost click-through rates and transform passive viewers into enthusiastic buyers.
Video's role in modern marketing:
60% of short-form videos are watched for 41% to 80% of their length.
Videos are 50% more likely to appear on the first page of search engine results. 6 out of 10 people prefer online video platforms to live TV.
Studies show that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. This article presents 30 compelling examples of companies leveraging the power of animated explainer videos to boost sales and generate leads. Each video showcases unique approaches to simplifying complex product features, highlighting customer benefits, and incorporating strong calls to action that prompt immediate engagement. Explore these diverse examples and learn how to create videos that resonate with your audience and drive measurable results. uses whiteboard animation to masterfully explain complex software, while leverages 3D animation to showcase product features in a visually stunning way.
Data visualization takes center stage in this concise 3D Company Animated Explainer Video. The clever use of a cityscape to represent data chaos is immediately engaging, and the clean visuals make complex information easy to understand. The 47-second runtime is perfect for conveying the core message.
Dun & Bradstreet's master data management solutions are presented as a compelling solution. The video's use of color and visual metaphors enhances its impact, while the clear and concise information delivery leaves a lasting impression. Visit dnb.com/MasterData to learn more.
What We Can Learn
Illustrate your solution's impact with a clear before-and-after visual, boosting viewer understanding.
Dynamic visuals grab attention; the pinky promise is a stroke of genius. This Company Animated Explainer Video uses vibrant neon colors and dynamic motion graphics to create a futuristic feel, perfectly capturing technological advancement. The video effectively conveys complex ideas through simple imagery.
Cascading software windows and a launching rocket cleverly illustrate WalkMe's solutions. The pacing is excellent, keeping viewers hooked. It's a concise and effective way to showcase the brand's promise of simplifying technology.
What We Can Learn
Balance abstract concepts with concrete examples to make your message stick.
Space-based technology inspires Healthe's mission: improving human health globally. The video's dynamic visuals, featuring a clean, modern 2D animation style with vibrant purples and pinks, are captivating. This Short Company Animated Explainer Video effectively showcases the company's innovative approach.
UVC sanitation technology is highlighted, along with light spectrum adjustments for better sleep. Data visualizations, resembling intuitive UI elements, build confidence. The narrative arc, from space origins to global impact, is compelling and memorable.
What We Can Learn
Infuse your animation with a vibrant color palette to create a memorable brand experience.
Alation's impressive journey is showcased in this Animated Company Explainer Video. The clever use of a stadium setting and athlete silhouettes instantly communicates Alation's market dominance, celebrating its 10-year anniversary.
The video's vibrant colors and dynamic visuals create a compelling narrative, highlighting Alation's numerous awards and accolades. This impactful approach subtly encourages viewers to consider Alation for their data cataloging needs.
What We Can Learn
Craft a narrative arc showcasing your company's journey to success, building excitement and trust.
Intriguing visuals power this Animated Explainer Company Video, instantly showcasing Pinkerton's crime risk assessment. The innovative use of puzzle pieces to represent data synthesis is highly effective, simplifying a complex process.
The 3D animation clearly illustrates how Pinkerton's data science and historical expertise create the Pinkerton Crime Index, a reliable metric for businesses and investors. The video's fast pace and minimalist design, incorporating real-world imagery, keep viewers engaged.
What We Can Learn
Tell a story with your visuals; viewers connect emotionally, increasing understanding and recall.
Modern businesses, often overwhelmed, find an innovative answer, Deloitte presents its Animated Company Explainer, showcasing the Alpha Platform. The video vividly illustrates a stressed worker's transformation through fluid 3D animation, as they navigate from chaotic business needs to finding the Alpha solution. The visual metaphor of an evolving 'A' and combining cubes emphasizes adaptability and modularity.
Alpha Platform emerges as a powerful answer addressing legacy systems, providing flexibility and control over development. This cloud-native platform, depicted through a futuristic setting, enables rapid development of new opportunities. It presents a pathway for business leaders seeking a solid foundation for future success with support from the Alpha team.
What We Can Learn
Let your animation tell a story, creating an emotional connection with your audience.
CorVel's software is brilliantly presented in this 2D Company Animated Teaser Video. The clean, modern aesthetic immediately grabs attention, and the use of a hexagon with a checkmark cleverly symbolizes positive outcomes. The video efficiently highlights key features.
Healthcare professionals will find the demonstration of streamlined workflows and data-driven insights particularly compelling. The video's concise and effective communication makes it a superb example of a marketing video that successfully conveys complex information.
High-impact visuals and compelling data drive home Mavenir's 5G leadership. The Company Animated piece masterfully blends 3D animation and live-action footage, showcasing military applications with captivating clarity. Impressive data visualizations effectively communicate scale and innovation.
Strategic use of visual metaphors, like the interconnected global network, conveys complex information concisely. Text overlays reinforce key messages, and the color palette enhances the overall aesthetic. The Trust the Future tagline is a powerful, memorable close.
What We Can Learn
Strategic iconography adds impact, making your message memorable and clear.
9. Excella Isometric Company Animated Explainer Video
Dynamic visuals and a rapid pace instantly engage viewers in this Company Animated Intro for Excellla. The isometric perspective cleverly enhances the animation's depth and memorability, while the vibrant color palette perfectly complements the overall upbeat tone.
Excellla's services are effectively conveyed through dynamic visuals and seamless transitions. Metaphors, such as the pinball game representing technology solutions, are brilliantly used. The Solve and evolve tagline is subtly implied, leaving a lasting impact.
What We Can Learn
Incorporate a memorable character; viewers will relate and remember.
HORNE's impactful Company Animated Intro Video uses compelling visuals. The wise and foolish men parable, creatively rendered with cut-out animation, immediately establishes the firm's strong foundation. The video's pacing is excellent, keeping viewers engaged.
Vibrant illustrations of core values€”faith, family, client experience€”are simple yet effective. Metaphors like the compass and speedometer clearly communicate direction and care. This concise, visually rich approach makes for a powerful introduction.
What We Can Learn
Visually demonstrate how you help clients thrive, not just survive.
11. Justice Short Company Animated Explainer Video
Striking visuals define this Company Animated Promo. The minimalist animation and limited color palette create a powerful, memorable impact. Metaphors like the tug-of-war and falling figures effectively communicate the complexities of conflict and the need for reconciliation.
JusticeInfo.net's message is clear: information is key to justice. Symbolic imagery powerfully illustrates this, making it accessible and engaging. The video's concise nature ensures its core message remains impactful, supported by the Fondation Hirondelle.
VoltaChem's innovative approach to sustainable chemistry is brilliantly showcased in this Company Animated Promotion Video. The use of 3D models and clear visuals makes complex electrochemical processes easily understandable, highlighting the transition to a greener chemical industry. A minimalist aesthetic enhances the overall impact.
The video effectively communicates VoltaChem's Power-2-Chemicals program and its cost-saving benefits. The strategic use of visuals, such as flowcharts and graphs, makes the information accessible and engaging, leaving viewers with a clear understanding of VoltaChem's value proposition.
High-quality adhesive solutions for medical wearables are the focus of this Company Animated Teaser. The video uses 3D animation to clearly show complex manufacturing processes, making the information accessible to professionals. This visual approach effectively demonstrates the product's functionality and the collaboration with 3M.
Boyd's global reach is also visually represented, showcasing the company's scale and capabilities. The video is concise and impactful, leaving a strong impression of quality and reliability. Contact Boyd today to learn more about their adhesive solutions.
NFC's potential is brilliantly showcased in this Company Animated Teaser Showcase. The video's dynamic visuals effectively demonstrate contactless payment, product authentication, and access control, highlighting NFC's diverse applications. It cleverly uses 2D motion graphics and live-action footage, creating a visually engaging experience.
Targeting businesses seeking innovative solutions, the video's clean, minimalist design and bright color palette further enhance its appeal. The clear call to action directs viewers to explore the website's resources, making it a highly effective marketing tool.
Comarch's innovative approach to sustainable energy is brilliantly showcased in this Company Animated Teaser Video. The video uses high-quality 3D graphics to illustrate complex concepts, making the information easily accessible. The visuals are captivating, and the narrative is concise and informative.
The video's strength lies in its clear message and effective use of visual metaphors. It successfully communicates the urgency of the energy crisis and the effectiveness of Comarch's solution, leaving viewers wanting to learn more.
FinGo's dynamic visuals immediately capture attention. This Company Animated Video, with its smooth transitions and vibrant purple and red color palette, showcases the device's use in diverse settings, from transit to age verification at a bar. The concise animation style keeps the pace energetic and engaging.
The simple character designs and clear demonstration of FinGo's ease of use leave a lasting impression. The video effectively communicates the device's security and convenience without lengthy explanations, making it both efficient and impactful.
High-energy visuals immediately captivate in this 2D Company Explainer Video. The seamless blend of 3D and 2D elements, along with the strategic use of BDO's brand colors, creates a polished and professional feel. The diverse scenes, from office cubicles to global cityscapes, effectively communicate the company's extensive reach and expertise.
The video's concise text overlays and dynamic editing maintain viewer engagement. The use of visual metaphors, such as the rotating globe, adds depth and reinforces the global nature of BDO's services. The overall effect is a modern, exciting portrayal of a forward-thinking company.
Dynamic visuals instantly captivate in this Company Explainer. The striking animation style, showcasing daily life interwoven with the software, is exceptionally effective. Smooth transitions between scenes further enhance the viewing experience. The concise focus on key features keeps viewers engaged.
Location-based scenes, from apartments to coffee shops, effectively demonstrate the software's broad reach. This approach successfully conveys its impact on diverse communities and businesses. The video leaves a lasting impression of optimism and efficiency.
Journeying through the evolution of commerce, this animated Company Explainer Animation begins with an engaging barter scene, tracing trade's progression toward financial institutions. It dramatically presents escalating transaction costs, subsequently introducing COTI, a blockchain platform offering a rapid and cost-effective payment alternative.
Highlighting the importance of reliability, the video showcases a trust score system and secure handshakes, underscoring COTIs focus on honest interactions and buyer protection. Through visual aids, like floating orbs for transaction processing and realistic modern purchase scenarios on devices, COTI is portrayed as a revolutionary digital currency, effectively merging traditional and digital finance.
Upwork's concise Company Explainer Video immediately grabs attention by highlighting common business challenges. The video's clear visuals and dynamic animations effectively communicate the platform's value proposition: quickly connecting businesses with vetted tech talent. The use of simple icons and animations makes complex information easily digestible, and the 72-second runtime keeps viewers engaged.
The video showcases Upwork's comprehensive solution, from talent acquisition to security certifications and remote team management. The inclusion of recognizable client logos builds trust and credibility, reinforcing the platform's market leadership. This effective communication strategy makes the video a strong example of how to present complex information in a short, engaging format.
Pan-European collaboration takes center stage; the animated map showcasing participating entities is truly captivating. This Motion Graphics Company Explainer Video expertly blends 2D and 3D animation, resulting in a visually rich and dynamic presentation, lasting approximately 3 minutes.
The detailed depiction of technological advancements, from self-driving car features to V2X communication, is both informative and engaging. The video's success lies in its ability to clearly communicate complex information in a visually compelling and easily digestible format.
Impressive visuals highlight drone technology's capabilities. This Tech Company Explainer effectively communicates the seamless integration of identification, connectivity, and security features. The clarity of the information presented is commendable.
High-quality 3D animation and dynamic camera angles create a compelling experience. The video's concise presentation of diverse use cases underscores the technology's versatility. A strong example of effectively communicating complex information.
Efficient process management is showcased in this Video Company Explainer. The video's strength lies in its clear screen recordings demonstrating the software's user-friendly interface and task management capabilities. Workflow visualizations are exceptionally well-done, making complex processes easily understandable.
Remote team collaboration is vividly depicted, enhancing the video's message of improved efficiency. The concise presentation effectively communicates the software's benefits, leaving a lasting impression.
Clever visuals showcase the evolution of payments in this 2D Animated Brand Explainer. Contrasting scenes, from ancient chariots to modern smartphones, effectively demonstrate the Capital One debit card's convenience and security. The animation's clean style makes complex financial concepts accessible.
Global acceptance and mobile banking features are seamlessly woven into the narrative. The video's fast pace keeps viewers engaged, and the storytelling is simple yet effective. This is a prime example of how to communicate brand messaging concisely.
Dynamic visuals launch this 2D Brand Explainer Video, showcasing the World Microbe Forum's global reach. Swirling transitions and bold colors create an engaging experience, while the animated scientists and rotating globe emphasize international collaboration. The forum boasts 500+ sessions, connecting microbiologists worldwide to address global challenges.
A sleek, modern animation style effectively communicates the event's importance. The wireframe microscope, a striking visual metaphor for scientific exploration, adds depth. The clear call to action, including website and dates, encourages immediate participation.
Industrial transformation for a sustainable future is powerfully visualized in this 3D Brand Explainer. The opening scene of a burning Earth immediately grabs attention, contrasting sharply with the later depiction of a thriving, technologically advanced factory. The strategic use of color and lighting enhances the visual narrative, effectively conveying the urgency of climate action.
Atlas Copco's Smart Integrated Assembly device is seamlessly integrated into this vision of a sustainable future, shown within a modern factory and home. The video's implicit call to action leaves a lasting impression, encouraging viewers to consider the role of technology in creating a more sustainable world.
Cybersecurity in the cloud is accelerating. This 3D Brand Explainer Video for Aqua Security immediately grabs attention with its dynamic visuals, showcasing the company's cloud-native security solutions. The striking infinity symbol and hexagonal tunnel effectively communicate seamless and secure data flow.
The video's futuristic aesthetic and fast pace perfectly complement the message: empowering businesses to confidently transform their cloud infrastructure. Learn how Aqua Security can help your business navigate the complexities of cloud adoption.
This impactful Animated Brand Explainer cleverly uses simple visuals to depict the challenging journey of rare disease diagnosis. The video's minimalist style, with its pastel colors and geometric shapes, effectively communicates the passage of time and the various medical procedures involved. The global scope of the issue is also subtly conveyed.
Sanofi Genzyme's dedication to research is powerfully illustrated through symbolic imagery of laboratory equipment and a world map, underscoring the significance of their work. The video's gentle tone and clear message leave a lasting impression, effectively raising awareness.
Powerful visuals drive this Animated Brand Explainer Video for Noonday Collection. The clever use of a sphere transforming into a blossoming earth perfectly captures the essence of collective empowerment and shared responsibility. It's a concise, one minute, fifty-four-second journey.
The video effectively targets entrepreneurial-minded women seeking purpose and flexibility. A heavy sphere symbolizing global challenges transforms into a flourishing earth, highlighting the positive impact of joining the community. Join the movement today!
Powerful visuals immediately draw you in, showcasing Geely's dedication to women. The 75-second video uses vibrant colors (orange, blue, purple, yellow) and 2D motion graphics to create a Best Brand Explainer Video.
This compelling narrative highlights women's contributions, culminating in an award scene symbolizing their achievements. The video's concise storytelling and dynamic animation leave a lasting impression, promoting inclusivity and empowerment.
FAQ
How can an animated explainer specifically benefit my company?
Effective explainers combine clear messaging, engaging visuals, and concise narratives tailored to the target audience.
Which animation style best reflects my brand and target audience?
The animation style should align with brand identity and resonate with the target audience, be it minimalist or playful.
What narrative structure best suits a company explainer?
Problem-solution or narrative structures effectively present a company's value, engaging viewers and prompting action.
Key production stages of a professional animated explainer?
Key production stages: scripting, storyboarding, visual design, animation, voiceover, sound design, post-production, and delivery.
How to seamlessly integrate my brand into an animated explainer?
Seamless brand integration involves incorporating logos, color palettes, and brand voice into the animation's style and message.
How can an explainer video boost lead generation?
Explainers generate leads by simplifying information, driving website traffic, and encouraging conversions.
How to ensure my explainer resonates with my target audience?
Resonance is achieved by understanding the audience's needs and tailoring the message, tone, and visuals accordingly.
Most effective ways to use an explainer across marketing channels?
Explainers are effective on websites, social media, email marketing, and in presentations.
Why choose an animated explainer over other video or content formats?
Animated explainers offer higher engagement and information retention than text or static images, simplifying complex topics.
How do successful companies use animated explainers?
Companies use explainers for product introductions, service explanations, customer onboarding, and brand awareness.
Core visual storytelling principles in animation?
Core visual storytelling principles include clear narratives, visual metaphors, emotional engagement, and consistent visual style.
How to adapt an existing explainer to my company's message?
Adapting an explainer involves tailoring the script, visuals, and voiceover to the company's message and brand.
How to ensure my explainer script clearly communicates my message?
Clear explainer scripts focus on a single message, use concise language, and avoid jargon.
Innovative uses of animated explainers by companies?
Innovative uses include interactive elements, personalized videos, and integration with AR/VR. Pricing for a 60-second video ranges from $1000-$6000 depending on complexity, with typical turnaround times of 3-8 weeks.
How to plan and optimize Company Animated Explainer Videos?
Human-Centered Design: "Human-centered design is all about building a deep empathy with the people you’re designing for." - Tom Kelley. Advids used this principle for a SaaS client. We interviewed their target users to understand their workflow frustrations. The resulting explainer video clearly demonstrated how the software solved these specific pain points, leading to a significant rise in trial sign-ups.
Actionable: Understand target audience needs through user research and incorporate feedback.
Digital Storytelling: "We don't have a choice on whether we do social media, the question is how well we do it." - Erik Qualman. Advids leveraged this insight for a food delivery service client. We created a series of short, engaging animated explainers showcasing different use cases, from ordering lunch at work to catering a party. This resulted in increased brand visibility and order volume.
Actionable: Craft compelling narratives showcasing diverse product applications and benefits.
Simplicity and Clarity: "The most damaging phrase in the language is.. 'It's always been done this way.'" - Grace Hopper. Advids challenged conventional approaches for a legal tech client. We simplified complex legal jargon into easily understandable visuals and concise explanations, making their software more accessible to a wider audience and boosting user adoption.
Actionable: Simplify complex information using clear visuals and concise language for broader reach.
Disruptive Innovation: "The innovator's dilemma is that the things that make you successful today are the things that make you vulnerable tomorrow." - Clayton M. Christensen. Advids helped a retail client embrace change. Their traditional marketing wasn't resonating with younger audiences. We created a vibrant animated explainer video showcasing their new mobile app and its unique features, resulting in a surge of downloads and increased brand relevance.
Actionable: Adapt to evolving market trends by embracing new technologies and creative approaches.
Strategic Alignment: "Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different." - Roger L. Martin. Advids helped a non-profit client differentiate their message. We developed a unique visual style and emotional narrative for their explainer video, highlighting their specific impact and mission. This led to a significant increase in donations and volunteer applications.
Actionable: Differentiate your brand by developing a unique visual style and compelling narrative.
Why Advids for Company Animated Explainer Video?
At Advids, we create high-quality, original Company Animated Explainer Videos designed to achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience transforms your vision into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Company Animated Explainer Video creation. We've completed over 320 successful Company Animated Explainer Video projects. Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
The Advids Creative Process:
Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Company Animated Explainer Videos. Customized Company Animated Explainer Video Solutions: Whether you need explainer videos, character animations, or other Company Animated Explainer Video styles, we tailor each project to your specific requirements. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Company Animated Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning and impactful videos.
Ready to unlock the potential of Company Animated Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Company Animated Explainer Video?
A company animated explainer video is a short, engaging video that uses animation to clearly and concisely explain a product, service, or concept. It's more than just moving pictures; it's a powerful tool for capturing attention, increasing understanding, and driving action. These videos are often used to introduce new products or services, explain complex concepts, or build brand awareness.
Company animated explainer videos are versatile and can be used in various marketing and sales contexts. They can be shared on social media, embedded on websites, or used in email campaigns to reach a wider audience. They can also be used in sales presentations or customer onboarding processes to provide clear and concise information.
What do top Company Animated Explainer Videos have in common?
Mastering these elements ensures your animated explainer video resonates deeply, driving engagement and results.
Narrative Structure - Employ a three-act structure for maximum impact, building tension and resolution.
Brand Consistency - Use consistent color palettes, fonts, and animation styles for brand recognition.
Target Audience Definition - Create buyer personas to understand their pain points and motivations.
Core Message Clarity - Craft a single, memorable sentence summarizing the video's purpose.
Problem-Solution Approach - Show, don't tell—visually demonstrate the problem and its solution.
Key Benefit Emphasis - Prioritize benefits that address the audience's most pressing needs.
Visual Appeal - Use high-quality animation, vibrant colors, and engaging visuals.
Compelling CTA - Include a clear, concise CTA with a strong visual cue, directing viewers to a specific action.
Character Development (If Applicable) - Design characters that are relatable, memorable, and reflect the brand's personality.
Script Accuracy - Refine the script through multiple revisions, ensuring clarity and impact.
What makes Company Animated Explainer Video effective?
Effectiveness hinges on understanding the target audience?their demographics, psychographics, and online behavior. This informs the creation of a unique visual language encompassing character design, color palettes, and animation style, all aligning with the brand identity. Visually compelling metaphors, resonating with the audiences experiences, simplify complex information. Data storytelling techniques transform complex data into easily digestible visuals.
A compelling narrative structure with a defined beginning, middle, and end, focused on a single core message, ensures clarity. Strategic pacing, using varied animation techniques and a variety of transitions and visual effects, maintains engagement. A voiceover artist whose tone and delivery style aligns with the brand and audience enhances the impact. consistent brand messaging and visual identity reinforce brand recognition.
Strategically placed calls to action, aligned with the videos objective, guide viewers. Data-driven optimization via A/B testing, analyzing metrics like watch time and engagement, refines the videos impact. Finally, accessibility considerations, such as closed captions and transcripts, ensure inclusivity and broader reach. The seamless integration of these elements creates a compelling, memorable experience that effectively communicates the intended message.
How long should your Company Animated Explainer Video be?
Optimize company explainer video length for maximum impact by aligning video type, content, and target audience stage.
Pre-production Considerations for Determining Video Length:
What's the video's core message?
Who is the intended viewer?
How many key features are needed?
What style best suits the message?
Which platform will host the video?
Does the style match the brand?
What's the desired viewer response?
Company animated explainer video length guide
Company Animated Explainer Types
Video Length
Use Case
Funnel
2D Animation
60-90 seconds
Ideal for showcasing complex processes or products with detailed visuals, vibrant colors and characters add personality and engagement
Awareness/Consideration
Whiteboard Animation
45-60 seconds
Best for explaining concepts simply and clearly, hand-drawn style creates a personal and approachable feel, ideal for tutorials or step-by-step guides
Consideration/Conversion
Motion Graphics
30-45 seconds
Perfect for highlighting key data points or statistics, dynamic visuals and transitions keep viewers engaged, suitable for concise messaging
Consideration/Decision
Kinetic Typography
30-45 seconds
Excellent for conveying a message with impact, text-based animation is visually appealing and easy to understand, ideal for short, punchy messages
Awareness/Consideration
Explainer Video
60-90 seconds
Versatile format adaptable to various styles, can incorporate diverse elements for comprehensive explanations, suitable for diverse audiences and products
Final Editing - Precise editing ensures a smooth, engaging viewing experience that's easy to follow.
Different Types of Explainer Videos and Their Uses
Now that we've covered the essentials, let's explore the exciting world of explainer video formats. Choosing the right style is key to capturing your audience and achieving your communication goals. From vibrant 2D animation to concise motion graphics, each style offers unique advantages. Need some inspiration? Check out these animated explainer video examples to see these styles in action.
Think about your message, target audience, and budget when selecting a style. Remember, shorter videos tend to keep viewers engaged, so tailor your video length to the platform and your audience's attention span.
2D Animation: This versatile style brings complex products and processes to life, using vibrant colors and engaging characters to captivate viewers. Consider 2D animation for showcasing intricate details and adding a touch of personality to your message.
Whiteboard Animation: Perfect for simplifying complex concepts, whiteboard animation's hand-drawn style creates a personal and approachable feel, making it ideal for tutorials and step-by-step guides.
Motion Graphics: When you need to highlight data or statistics, motion graphics are your go-to. Dynamic visuals and transitions keep viewers engaged while delivering concise information.
Kinetic Typography: For short, punchy messages, kinetic typography uses text-based animation to create a visually appealing and easily digestible experience.
Explainer video animation styles play a crucial role in conveying your brand's personality and capturing your audience's attention. animated business videos are increasingly popular for internal training, marketing, and investor relations, offering a dynamic way to communicate complex information. By understanding these different video types, you can choose the perfect format to tell your story and achieve your marketing objectives.
Reviewing and Approving Animation Storyboards
Having explored various explainer video styles, let's dive into a critical step: reviewing and approving your animation storyboard. This stage ensures your vision transforms into a compelling video. Think of the storyboard as your video's blueprint, guiding the animation process and ensuring a cohesive final product. Drawing inspiration from top explainer video examples can provide valuable insights for this stage.
For instance, when reviewing storyboards for business explainer video examples, consider how effectively they present key information. Remember, even the best animation styles won't save a weak narrative. We need to ensure our storyboard effectively communicates our core message and resonates with our target audience. Brand Explainer Videos, in particular, must maintain consistent brand personality and values throughout the storyboard.
Message Clarity: Does our storyboard clearly and concisely convey our core benefit?
Visual Storytelling: Are we showing, not just telling, our story? Are we using strong visual metaphors and micro-interactions to enhance understanding and engagement?
Audience Connection: Does the narrative resonate with our buyer personas' pain points and motivations? Will they see themselves in the story?
Call to Action: Is our CTA clear, concise, and visually prominent? Does it guide viewers towards the desired action?
By meticulously reviewing each scene, ensuring smooth transitions, and confirming the voiceover script's accuracy, we lay the foundation for a successful explainer video. This thorough review process sets the stage for a polished and impactful final product.
Effective Use of Color and Visuals in Explainer Videos
Creating compelling explainer videos goes beyond just the script. Let's explore how color and visuals can elevate your video's impact and connect with your audience on a deeper level. Think of your video as a canvas; color and visuals are your tools to paint a captivating story. A well-crafted visual narrative can transform a simple explanation into a memorable experience.
A strong explainer video animation portfolio showcases your ability to weave together compelling visuals and storytelling. When crafting corporate explainer video examples, remember that visual consistency is key. A cohesive visual style reinforces your brand identity and builds recognition.
Color Palette: Choose colors that align with your brand and evoke the right emotions. Think about the mood you want to create – is it energetic and playful or professional and trustworthy?
Visual Hierarchy: Guide your viewers' eyes. Use size, color, and contrast to emphasize key information and calls to action. Imagine a spotlight highlighting the most important elements.
Visual Metaphors and Storytelling: simplify complex ideas with memorable visuals. A well-placed visual metaphor can make your message stick. product explainer Animations often use this technique to showcase product benefits in a relatable way.
Movement and Transitions: Keep your video dynamic with smooth transitions and engaging animations. Think of it as a visual dance that keeps your audience captivated.
By mastering these elements, you can create explainer videos that not only inform but also inspire. Remember, the goal is to create an experience that resonates with your audience and leaves a lasting impression.
How to Distribute Your Explainer Video Effectively
Now that our explainer video is polished and ready, let's get it seen! Strategic distribution is crucial for maximizing impact. Think of it as launching a rocket – we've built a powerful engine (our video), and now we need the right launchpad to propel it to success. We'll explore proven tactics to amplify your video's reach and connect with your target audience.
Imagine a potential customer landing on your website. A captivating Company Introduction Video can instantly grab their attention and communicate your brand's value. Or picture a busy executive scrolling through LinkedIn. A short, impactful video summarizing a key product benefit might be just what catches their eye. Effective distribution is about finding the right platform and the right message for your audience.
Website Integration: Feature your video prominently on your homepage and relevant product pages. A compelling Company Introduction Video can make a strong first impression.
Social Media Optimization: Tailor your video content and length for each platform. A short, engaging clip might work well on TikTok, while a longer, more detailed video, perhaps drawing inspiration from 2d animated explainer video examples, could thrive on YouTube.
YouTube Channel: Create a dedicated channel for hosting and organizing your explainer videos. This provides a central hub for all your video content, making it easy to find and share. Looking for inspiration? Explainer video case studies can provide valuable insights into successful channel management.
Paid Advertising: Boost your reach with targeted ads on platforms like YouTube, Facebook, and Instagram. This allows you to reach a wider audience and drive traffic to your website.
By implementing these strategies and continually analyzing performance, we can ensure our explainer video reaches its full potential and achieves our marketing goals.
Optimizing Explainer Videos for Different Platforms
Let's talk about optimizing our explainer videos for different platforms. It's like tailoring a suit – we need the right fit for each occasion. A video that shines on YouTube might not work as well on TikTok. Think about platform-specific best practices showcased in corporate animation examples. Remember, even the best explainer video examples need tailoring for optimal performance.
We need to consider several factors. Platform-specific length is crucial. Shorter, punchy videos, like motion graphics, often thrive on fast-paced platforms like TikTok and Instagram. Aspect ratio matters too. Square or vertical videos are generally preferred for mobile viewing. And don't forget captions! Many viewers watch videos with the sound off. When creating company explainer video examples, remember these nuances.
Tailor video length and aspect ratio to each platform. Shorter videos work well on TikTok, while square videos are ideal for Instagram.
Always include captions for accessibility and engagement.
Customize video content to resonate with each platform's audience. A LinkedIn audience might prefer a professional tone, while a TikTok audience might appreciate humor.
Create eye-catching thumbnails that accurately represent the video's content and entice viewers to click.
Effective distribution is about finding the right platform and the right message. By understanding these nuances, we can ensure our videos reach the right audience and achieve our marketing goals.
How company animated explainer video examples are curated?
We dove deep into company animated explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic company animated explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the company's offering. 7.Brand Storytelling Determining how effectively the video conveys the brand's narrative and values. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, company animated explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
