Have you ever wished you could make your brand unforgettable? I am sharing a powerful strategy today, and what we're about to uncover is a game-changer for communication. In this article, we explore the transformative power of animated explainer videos, a tool that can make even the most intricate concepts resonate with your audience. We'll delve into the art of visual storytelling and how it fosters deeper connections.
Our journey begins with a look at 30 immersive examples that showcase the magic of animation. These videos aren't just pretty pictures; they're powerful tools for growth, and the data we'll share will prove it. Get ready to see how these videos are transforming businesses, one captivating story at a time.
60% of short-form videos are watched for 41% to 80% of their length.
Videos are 50% more likely to appear on the first page of search engine results.
6 out of 10 people prefer online video platforms to live TV.
These stats reveal the power of video, highlighting its dominance in consumption and search visibility. Company Animated Explainer Videos capitalize on this trend, delivering concise, engaging content that captures attention and boosts SEO. We've handpicked 30 Immersive Company Animated Explainer Video examples that instantly resonated with us and inspired interest.
The visual storytelling in this Company Animated Explainer Video is incredibly impactful. We love the way it depicts the initial data chaos, visually reflecting the struggles businesses face with disparate information. The use of 2D flat animation, combined with a teal and green color scheme, creates a modern and engaging aesthetic.
Dun & Bradstreet master data solutions emerge as a clear answer, transforming the visual landscape. This video perfectly showcases how animation can simplify complex concepts and drive home the value proposition of a service. The call to action, with the dnb.com/MasterData website address, completes the message flawlessly.
What We Can Learn
Illustrate your solution's impact with a clear before-and-after visual, boosting viewer understanding.
The use of space imagery in this animated explainer video for WalkMe isnt just a stylistic choice, its a strategic one. It elevates the concept of digital adoption to a level of grandeur, signifying the vast possibilities of technology when its accessible and user-friendly. This ambitious visual language mirrors the companys vision to empower users and businesses to master technology, transcending the usual explainer video tropes.
The videos success lies in its ability to strike a balance between conceptual and practical. It highlights the potential of WalkMe as a solution that removes barriers to digital adoption, making technology more approachable and intuitive. This strategic blend of abstract and concrete messaging leaves a lasting impression, underscoring the companys commitment to a world where technology truly works for everyone.
What We Can Learn
Balance abstract concepts with concrete examples to make your message stick.
Healthe's Company Animated Explainer Video masterfully showcases the power of visual storytelling to elevate a brand. From the initial spaceship voyage through a starfield to the vibrant depiction of everyday life enhanced by Healthe's technology, every scene is visually engaging. The use of 2D animation, combined with a thoughtfully chosen color palette of purples, pinks, and yellows, is truly impressive.
The video skillfully presents complex scientific concepts in an accessible and compelling manner. We all appreciate how Healthe connects its technology to its origins in space exploration, creating a sense of innovation and advanced capabilities. This video is a superb example of how animation can effectively explain and promote innovative products.
What We Can Learn
Infuse your animation with a vibrant color palette to create a memorable brand experience.
The Company Animated Explainer Video starts with a vibrant color palette and a catchy tune, immediately drawing your attention. It quickly establishes the company's mission - to be the leader in its field. The video seamlessly blends playful animated graphics with compelling statistics and accolades, making a strong statement about the company's achievements. The animation is smooth and captivating, transitioning effortlessly between scenes, creating a sense of dynamism and excitement.
It's more than just a company profile, it's a celebration of success and a visual reminder of their position as the industry's leading force. The use of the GOAT acronym is a playful, yet powerful, message, signifying the company's dominance and leadership. This video is a testament to the power of storytelling, demonstrating how a strong brand can be elevated through engaging visuals and effective communication.
What We Can Learn
Craft a narrative arc showcasing your company's journey to success, building excitement and trust.
In this Pinkerton Company Animated Explainer Video, we appreciate the way data transforms into actionable insights. From a flurry of crime reports to a concise numerical index, the video visually narrates the complex process with sleek 3D animation and clear motion graphics. We love how puzzle pieces symbolize the merging of data science and Pinkerton's 170 years of experience, building a compelling case for the brands expertise. The video successfully conveys the value of the Pinkerton Crime Index, empowering businesses to make informed decisions, manage risk effectively, and ultimately, trust in the power of data-driven security.
What We Can Learn
Tell a story with your visuals; viewers connect emotionally, increasing understanding and recall.
In this company animated explainer video, we see a delightful depiction of the challenges businesses face keeping up with constant change. Deloitte's Alpha Platform emerges as the solution, showcased through dynamic visuals and a clear narrative. The modularity of the platform is brilliantly illustrated with colorful cubes, effortlessly assembling and reconfiguring.
This clean, minimalist aesthetic combined with a soothing pastel palette creates a visually engaging experience. We love the seamless transitions and subtle sound design that elevate the storytelling. The overall message is effectively conveyed: Alpha empowers businesses to navigate the complexities of today's landscape and focus on what truly matters.
What We Can Learn
Let your animation tell a story, creating an emotional connection with your audience.
7. CorVel Company Animated Explainer Video Example
CorVel develops technology to empower faster risk management. This video is designed to showcase how innovation is essential for proactive identification and addressing industry challenges.
Video Design - This animated explainer informational video uses a clean and modern design aesthetic. The video features a calming blue color scheme, simple yet bold graphics, and animated icons that highlight key company values. A consistent grid background helps to anchor the visuals and adds a sense of organization.
The video's visual style effectively communicates CorVel's commitment to innovation. The use of geometric shapes and simple animations emphasizes the company's focus on creating effective and straightforward solutions for their partners. This minimalist approach conveys a message of clarity and efficiency, which is crucial for a company in the risk management industry. The overall tone of the video is professional, engaging, and reassuring, reflecting the confidence CorVel has in its technology.
In the world of tech, visual communication is key, and Mavenir's company animated explainer video hits the mark. We all appreciate how the video masterfully employs vibrant visuals and energetic music to tell a compelling story about their 5G solutions. The strategic use of data visualizations and military iconography underscores the practical applications of Mavenir's technology, showcasing its relevance in critical sectors.
The video seamlessly integrates bold typography and dynamic transitions to create a fast-paced yet engaging experience. This approach ensures that viewers retain key messages while remaining captivated by the innovative spirit Mavenir projects. The strong focus on their World's First achievements further establishes their expertise and forward-thinking approach.
What We Can Learn
Strategic iconography adds impact, making your message memorable and clear.
9. Excella Isometric Company Animated Explainer Video
The dynamic energy in Excella's company animated explainer video immediately captivates us, using isometric visuals and a vibrant color palette. We love the way simple shapes evolve into complex scenarios, seamlessly showcasing the transformative power of technology in business. Excella expertly highlights the importance of a strong tech partner, demonstrating how they help businesses not just survive, but thrive in today's fast-paced environment, elegantly shaping innovative solutions for a future-forward world.
What We Can Learn
Incorporate a memorable character; viewers will relate and remember.
10. HORNE Company Values Explainer Video - Attract top talent implicitly
In this inspiring company animated explainer video, Horne reveals the heart of their organization the Wise Firm€ culture. We all appreciate the way the visuals depict Hornes values, from the Wise Mans firm foundation to the compass guiding them through the complexities of todays world. The video emphasizes the firm's focus on not just weathering storms but thriving in them, a message resonant with both current and prospective clients.
Hornes commitment to delivering exceptional client service is interwoven with an unwavering dedication to its people. The animations elegantly capture the collaborative spirit, anticipatory approach, and genuine care that define the Horne experience. By highlighting purpose, passion, and belonging, the video paints a picture of a workplace where every voice counts, inspiring top talent to be part of something bigger.
What We Can Learn
Visually demonstrate how you help clients thrive, not just survive.
Justice provides information about transitional justice. The video is designed to highlight the role of information in the process of reconciliation.
Video Design - The video uses a minimalist graphic style, consisting of black, white, and gray. It uses simple illustrations to represent the subject. It starts with a static black and white graphic of the text In our work as journalists, which gives the audience a clear idea of what Justice does. The use of a simple graphic style and the black, white, and gray color palette conveys the company's focus on objectivity, fact-based reporting. The video uses a metaphor of people pulling a rope to represent the conflict in societies. The addition of ink splatters represents the harm caused by conflict. This simple graphic style allows the audience to focus on the message being conveyed, which makes the video a good â€ÅCompany Values Intro Idea video.â€Â
The video uses a simple visual style, with illustrations and text to communicate the importance of information in reconciliation. This design allows the viewer to focus on the message and understand how Justice helps societies rebuild after periods of conflict. The video aims to create a tone of hope and optimism, conveying the idea that healing and reconciliation are possible, as the black splatters disappear and flowers start to grow.
VoltaChem is a company that helps the chemical industry reduce its carbon footprint. The video is designed to highlight the company's innovations in electrochemical processes for sustainable chemical production.
Video Design - The video uses a clean and modern style with 3D animation to highlight the topic of sustainability in the chemical industry. A minimalist design using geometric shapes, like the factory, wind turbine, and solar panels, is used to represent the transformation in the chemical industry. The video follows a story narrative approach, explaining how VoltaChem's innovations are helping the industry move towards a more sustainable future. A high-quality animated explainer storytelling idea video that is ideal for showcasing complex technologies and processes, while creating engaging content that resonates with a global audience.
The use of animated graphics creates a sense of optimism and progress that clearly communicates the benefits of VoltaChem's solutions. The video clean and simple design, combined with a professional and informative tone, makes it easy for viewers to understand the value proposition of VoltaChem's technology and its impact on the future of chemical production.
Boyd is a medical wearable company that focuses on patient safety. The video is designed to show the various components of a medical wearable and the adhesive technology used to assemble them.
Video Design - This video is a great Company Culture Overview Idea video. The company uses 3D animation and a clean minimalist style. The elements of the video are simple and clearly show how the components come together to create a wearable.
Boyd is a 3M preferred converter, which means they have access to the highest quality materials, and the video shows how they integrate these materials into a finished product. The company uses a simple visual language that is easy to understand and engaging, with quick cuts between different shots that keep the viewer's attention. The use of a 3D animated product design video, with a fast pace, conveys the overall tone of innovation, reliability, and efficiency.
NFCForum is a secure touchless technology that is used everywhere. This video is designed to show viewers the various ways in which NFC can be used and how easy it is to use.
Video Design - This Company Animated Commercial Sample video uses simple graphics and bright colors to capture the viewer's attention. The video uses a globe to highlight the global presence of NFC. The background color of each slide changes color throughout the video and there are minimal text elements to highlight the visual elements of the video. The video uses a series of short clips and animations to show how NFC can be used.
The video's visual style effectively communicates the key benefit of NFC, which is security and convenience. The video's tone is energetic, fun, and easy to understand. This style ensures that viewers will remember the message and be interested in learning more about NFC.
Comarch is a company that develops software solutions for the telecommunications industry. The goal of the video is to promote the company's automated network management solutions. The video is designed to engage the viewers by highlighting the benefits and challenges of network management in the telecommunications industry.
Video Design - The video features a cartoon character and animated graphics to demonstrate the challenges of sustainable network energy consumption. The video design uses a dark background with bold, bright colors, and smooth animations which create a modern and engaging aesthetic. These visual elements make this video a good Animated Company Ad Sample video. The use of these visual elements appeals to the target audience of telecommunications industry professionals.
The video effectively conveys the message of Comarch's network management solutions. The combination of the cartoon character and animated graphics creates a friendly and approachable tone, which makes the technical concepts easier to understand. The visual design effectively highlights the challenges of network energy consumption, and the solutions that Comarch offers. The video concludes with a call to action, inviting viewers to learn more about Comarch's offerings.
FinGo is a next generation identity authentication solution. The video is designed to introduce the brand and product, highlighting its purpose of simplifying everyday tasks.
Video Design - The video utilizes a simple and modern animated explainer promotional sample video style. The visuals are a combination of bold colors, bright and clean graphic elements, and stylized illustrations. The use of bold colors, mainly red and blue, create a striking contrast and highlight each stage of the brand's vision. The use of simple yet engaging illustrations, along with a vibrant color palette, makes the video easy to understand and remember, aligning perfectly with FinGo's goal of connecting people, places, and businesses.
The visual design communicates the objective of the video by seamlessly transitioning from the initial concept of a world bound by conventional methods to the solution offered by FinGo. The overall tone is optimistic, focusing on a simplified and secure future where users can effortlessly access services with a single finger, removing the need for cards, documents, or devices. The video effectively drives the message by using captivating visuals and a clear narrative.
BDO is a company that focuses on accounting and auditing services. The video is designed to attract individuals and showcase the range of services provided by BDO.
Video Design - The video uses a montage style, showcasing a variety of services that BDO provides, with text overlays that make it a good Company Advertisement Communications Example video. The graphics are clean, simple and easy to understand. The design concept is minimal and uses a combination of white and gray text against a variety of backdrops that visually highlight specific services.
The visual style of the video successfully communicates the objective, which is to attract individuals to join BDO. The bright colors, bold font choices, and fast-paced editing convey an exciting, energetic tone, emphasizing the diverse, innovative and fast-paced world of BDO. The video provides a glimpse into the dynamic and ever-evolving nature of the services offered by BDO.
WOOD is a company that provides digital solutions for making life easier for property management companies and their tenants. The video is designed to showcase the variety of ways WOOD's services simplify everyday tasks for property management companies.
Video Design - The video uses a colorful and animated style to emphasize the ease and accessibility of WOOD's solutions. The graphics are clean and modern, featuring flat designs and bright colors. The use of simple animations and dynamic transitions creates a sense of movement and engagement, keeping viewers glued to the screen. The video style is designed to be approachable, informative, and visually appealing. This makes it a great â€ÅCompany Explanation Example video†as it successfully conveys the brand's message without being overly technical.
The video effectively communicates the objective of providing a simpler, more efficient experience for property management and tenants. The narrative is straightforward, showing how WOOD helps manage everyday tasks, allowing people to focus on what matters most. The tone of the video is optimistic and upbeat, highlighting the positive impact WOOD can have on daily life.
COTI, Currency of the Internet, is a payment network that combines traditional payments with blockchain technology. This video is designed to showcase how COTI aims to create a faster, easier, more cost-effective, and reliable way to make payments in the digital currency era.
Video Design - The video uses a vibrant, minimalist style with geometric shapes. Animated scenes depict the evolution of the financial system from ancient times to the modern era. The use of bright colors and simple visuals helps to make the video visually appealing, and the animation style reinforces the message of COTI's goal to create a simpler and more efficient financial system. The video is a good Company Animation Example video due to its focus on clear and concise visuals which are simple to understand and memorable.
This video uses a modern and engaging tone to communicate the benefits of using COTI. By highlighting the evolution of the financial system, the video showcases the challenges that traditional payments have faced. The animated scenes then introduce COTI as the solution to these challenges. The visuals emphasize the speed, ease, and cost-effectiveness of using COTI, creating a positive impression on the viewer.
CEVA is a company that provides solutions for the eCommerce and omnichannel world. This video is designed to showcase CEVA's expertise and how their services help businesses in the eCommerce space.
Video Design - The video features a clean and modern animated style. This approach makes it a top animated explainer marketing video. The graphics are simple but effective, with a focus on colors and shapes that are easy to understand. The animation is smooth and engaging, making the video a pleasure to watch.
The use of simple animated graphics, vibrant colors, and a modern design style makes the video visually appealing and easy to digest. The animation and graphics work together to communicate the key benefits of CEVA's solution effectively. This makes the video a compelling tool for reaching a wide audience and building interest in CEVA's services. CEVA's expertise is portrayed through the use of a professional tone and emphasis on their solutions for the omnichannel world. This makes it clear that the video is targeted toward businesses that need help with eCommerce and omnichannel strategies.
Infineon is a world leader in semiconductor solutions, and this video is designed to showcase the AutoDrive project, which is a groundbreaking initiative to revolutionize automotive design.
Video Design - The video design uses bold, minimalist graphics and an engaging narrative, which is typical of Top Company Animation video. A map of Europe is used to show the participating companies. The animation style is crisp and high-quality, making the AutoDrive project visually appealing and intriguing. The use of color and animation creates a clean and modern aesthetic, making it easy for viewers to understand and connect with the project.
The video, through engaging visuals and a concise narrative, communicates the ambitious nature of the AutoDrive project. The clean and modern design style creates a sense of innovation and forward-thinking, which aligns with the project's goal to transform automotive design and development.
Gemalto is a company that is working to bring trust to the commercial drone ecosystem. The video is designed to promote their services, which include identifying, connecting, and securing drones.
Video Design - The video is a Top Company Intro Animation video that uses 3D graphics, clean lines, and a futuristic style to highlight the importance of cybersecurity in the commercial drone industry. The company name and logo are prominently displayed in the video, and the animation is used to demonstrate how Gemalto's solutions can help protect drones.
The video uses bright, vibrant colors to create a sense of excitement around the commercial drone industry. The fast-paced animation conveys the rapid pace of innovation in this space, and the use of 3D graphics makes the video visually appealing. The use of a futuristic style emphasizes the potential of drones and the importance of cybersecurity for protecting this emerging technology. This helps to capture the attention of viewers and communicate the value of Gemalto's solutions. The visual style of the video is able to effectively communicate the objective of promoting the company's drone security solutions. The use of animation, vibrant colors, and futuristic imagery helps to create an engaging and informative video that showcases the company's expertise in the field of commercial drone cybersecurity.
Process Street is workflow automation software that helps users create processes to get work done right and on time. This video is designed to explain the features and benefits of Process Street and encourage viewers to start a free trial.
Video Design - The video design is minimal but engaging, using clean, simple graphics to illustrate the product's functionalities. It features various animated scenes highlighting the workflow management platform, checklist features, and automation capabilities. This approach makes it a strong Animated Company Showcase video, as it effectively communicates the product's core value.
The video features a clean, contemporary visual style that is consistent with the Process Street brand. The use of bright colors, simple animations, and modern UI elements creates a professional yet approachable tone, making it appealing to a wide audience. This video design communicates the ease of use and efficiency of the Process Street workflow management platform.
Capital One provides a broad range of financial products and services, this video is designed to showcase their debit card's benefits, convenience, and safety.
Video Design - The video uses a simple and clean animated style, with bright colors and clean lines. It emphasizes progress, with a stylized depiction of how technology has evolved. The transition from a clunky VHS tape to a sleek smartphone, and a horse-drawn wagon to a modern car, visually symbolizes convenience and security. The video includes a close-up of the Capital One Debit card, highlighting its features and branding. This makes it a Top Animated Company Teaser video, perfect for demonstrating product value and captivating the viewer.
The video's clean, minimalist animation and bold imagery clearly communicate the simplicity and safety of the Capital One debit card. Using a lighthearted tone, the video emphasizes the convenience of using a debit card, contrasting it with the hassle of cash. It connects the visuals with the narrative, creating a positive and reassuring experience for the viewer.
World Microbe Forum is a global gathering of microbiologists discussing the latest research in microbial sciences. The video is designed to attract microbiologists to register and learn more about the event.
Video Design - The video uses a dynamic visual style, with fast-paced transitions and engaging graphics. The animation style is simple, yet eye-catching, featuring bold lines and vibrant colors. This design concept makes the video a Best How-To Animated Explainer video. The use of animation allows them to convey complex information and concepts in a clear and engaging way. The graphics are clean and modern, making the video visually appealing.
The video visual style effectively communicates the objective of bringing microbiologists together to share groundbreaking research. The dynamic and vibrant graphics create a sense of excitement and anticipation, highlighting the significance and value of the event. The overall tone of the video is positive and enthusiastic, emphasizing the benefits of attending World Microbe Forum.
Atlas Copco is a company that provides sustainable industrial solutions, and this video is designed to explain the company's role in solving climate change.
Video Design - This video has a strong, impactful design that is clear, minimalist, and full of visual variety. The graphics are high quality, and the video uses a combination of animation and simple text that is clean and easy to read. These elements, combined with powerful imagery like a burning earth, create a video that is a Best Company Values Promo video that communicates its message with strength and conviction.
The video effectively communicates the urgency of climate change through its dramatic visuals, while also highlighting Atlas Copco's commitment to sustainability. It sets a serious tone using the earth, but also shows a bright future with the use of light and animation. The video also highlights the company's solutions that drive sustainable manufacturing, which allows the viewer to understand how the company is making a positive impact.
Aqua Security is a cloud native security platform. The video is designed to demonstrate the solution's ability to provide security and freedom for businesses on the cloud.
Video Design - The video uses a minimalist design, featuring a dark background with neon lights. A series of bright blue and purple lights create geometric shapes, symbolizing the speed and dynamism of cloud native technology. The video is animated, depicting the rapid pace of development and delivery that characterizes cloud native environments. It is a Best Company Animated Intro video, showcasing an abstract approach to represent the product effectively.
The video's visual style effectively communicates its objective, which is to highlight the necessity of cloud native security in a fast-paced, ever-changing environment. The use of animated neon lights creates a sense of speed and dynamism, which is then contrasted with a sense of security and control. This juxtaposition effectively conveys the message that cloud native security is essential for enabling businesses to innovate and grow without compromising safety. The tone of the video is both exciting and informative, making it engaging for the target audience of IT professionals and business leaders.
Sanofi is a global pharmaceutical company focused on improving human health. This video is designed to raise awareness about rare diseases and their impact on patients and society.
Video Design - The video is a minimalist animated sample video that uses bold graphic elements to illustrate its point. The style is clean and simple, featuring bright colors, geometric shapes, and a limited color palette. This minimalist style is consistent with the company's brand identity, which emphasizes clarity and straightforward communication. It also ensures that the video is engaging, particularly for the target audience, who may have limited attention spans and potentially be dealing with challenging health conditions.
The use of visual metaphors, like the web search bar with the symptoms, effectively communicates the difficulty of finding accurate information about rare diseases. The video also uses a calendar animation to emphasize the passage of time and the long and difficult journey that patients may face. The video conveys a message of hope and optimism, as it highlights the role that Sanofi plays in developing innovative treatments for people living with rare diseases. The video's visual style and tone create a powerful message, encouraging viewers to consider the importance of rare disease research and the challenges faced by those affected.
Noonday Collection is a company that helps women create a marketplace for Artisans by selling jewelry, accessories, and home goods. The video is designed to encourage viewers to join the community and start a flexible business, earning a personal commission of 25-30% plus free products.
Video Design - The video starts with an animated woman representing the Noonday Collection community culture. It quickly transitions to a scene of her pushing a large white sphere, representing the world. This simple yet effective visual design reinforces the making a difference message of the brand. These graphics effectively communicate the company culture beliefs and the core purpose of the brand.
The bright colors and simple animation style communicate a friendly and welcoming tone. The video effectively conveys the company's message of empowering women through business and creating a thriving global community. The visual design of the video drives the video goal of encouraging viewers to join Noonday Collection and make an impact.
Geely is a company that values women's contributions to its success. This video is designed to celebrate women's accomplishments on International Women's Day.
Video Design - The video is an excellent example of a company mission animated video. It uses bright, colorful graphics that are reminiscent of both nature and industry. The color palette, composed of orange, yellow, blue, and green, highlights the company's mission of empowering women and making their lives complete. It also features a series of animated illustrations depicting women working in various roles, demonstrating that women are vital to the success of Geely.
The combination of a relaxed and uplifting tone with a colorful and modern visual style helps the video to communicate its message effectively. This video design showcases the importance of women in the workforce and in society, and its use of animated illustrations helps to make this message more engaging for the viewer.
FAQ
How can an animated explainer video help me clearly communicate my complex product or service?
Animated explainer videos simplify complex products or services, using engaging visuals and concise narratives for clarity and memorability.
What are the different styles of animated explainer videos, and which one best suits my brand personality?
Explainer video styles range from minimalist to highly stylized. Collaborate with designers to find the best fit for your brand.
What is the typical cost range for producing a high-quality animated explainer video?
High-quality animated explainer videos typically cost between $1,000 and $6,000, depending on complexity, length, and desired style.
How long does it typically take to produce an animated explainer video from concept to completion?
Typical production timelines are 3-8 weeks, depending on project scope and revisions. Expedited delivery may be possible with adjusted planning.
How can I find a reputable animation studio or freelancer to create my video?
Seek studios with proven experience and positive client testimonials. Request portfolio examples showcasing relevant work.
What are the key elements of a successful animated explainer video storyboard?
A successful storyboard visually outlines each scene, including key visuals, narration, pacing, and transitions, ensuring a clear and engaging narrative.
What kind of music and sound effects work best for animated explainer videos?
Music and sound effects enhance emotional impact and clarity. Consider royalty-free options or custom sound design to complement your message.
How can I incorporate my existing brand assets (logo, colors, fonts) into the video?
Integrate existing brand assets (logo, colors, fonts) seamlessly to maintain brand consistency and recognition throughout the video.
What are the benefits of using animation over live-action for my explainer video?
Animation offers greater flexibility and creative control than live-action, allowing for abstract visualizations and dynamic storytelling.
What are some common mistakes to avoid when creating an animated explainer video?
Avoid common pitfalls like unclear messaging, excessive length, inconsistent branding, and poor audio quality.
What is the ideal length for an animated explainer video to keep viewers engaged?
Ideal length is generally 60 seconds to 2 minutes, balancing information delivery with viewer engagement.
How can I adapt a successful animated explainer video example to fit my own company's message?
Adapt successful examples by analyzing their strengths and tailoring them to your specific message, target audience, and brand aesthetic.
What are the different animation techniques used in explainer videos, and which one is right for me?
Various animation techniques (2D, 3D, motion graphics) exist. Choose the one that best suits your project's style, budget, and technical requirements.
How can I ensure the voiceover for my animated explainer video is clear and professional?
Ensure clear and professional voiceover by auditioning multiple artists and selecting one whose voice and style resonate with your brand.
How can I ensure my animated explainer video aligns with my overall marketing strategy?
Align your video with your marketing strategy by considering target audience, key messages, desired outcomes, and distribution channels.
How to plan and optimize Company Animated Explainer Videos?
Human-Centered Design: "Human-centered design is all about building a deep empathy with the people you’re designing for." - Tom Kelley. Advids used this principle for a SaaS client. We interviewed their target users to understand their workflow frustrations. The resulting explainer video clearly demonstrated how the software solved these specific pain points, leading to a significant rise in trial sign-ups.
Actionable: Understand target audience needs through user research and incorporate feedback.
Digital Storytelling: "We don't have a choice on whether we do social media, the question is how well we do it." - Erik Qualman. Advids leveraged this insight for a food delivery service client. We created a series of short, engaging animated explainers showcasing different use cases, from ordering lunch at work to catering a party. This resulted in increased brand visibility and order volume.
Actionable: Craft compelling narratives showcasing diverse product applications and benefits.
Simplicity and Clarity: "The most damaging phrase in the language is.. 'It's always been done this way.'" - Grace Hopper. Advids challenged conventional approaches for a legal tech client. We simplified complex legal jargon into easily understandable visuals and concise explanations, making their software more accessible to a wider audience and boosting user adoption.
Actionable: Simplify complex information using clear visuals and concise language for broader reach.
Disruptive Innovation: "The innovator's dilemma is that the things that make you successful today are the things that make you vulnerable tomorrow." - Clayton M. Christensen. Advids helped a retail client embrace change. Their traditional marketing wasn't resonating with younger audiences. We created a vibrant animated explainer video showcasing their new mobile app and its unique features, resulting in a surge of downloads and increased brand relevance.
Actionable: Adapt to evolving market trends by embracing new technologies and creative approaches.
Strategic Alignment: "Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different." - Roger L. Martin. Advids helped a non-profit client differentiate their message. We developed a unique visual style and emotional narrative for their explainer video, highlighting their specific impact and mission. This led to a significant increase in donations and volunteer applications.
Actionable: Differentiate your brand by developing a unique visual style and compelling narrative.
Why Advids for Company Animated Explainer Video?
At Advids, we create high-quality, original Company Animated Explainer Videos designed to achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience transforms your vision into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Company Animated Explainer Video creation. We've completed over 320 successful Company Animated Explainer Video projects. Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
The Advids Creative Process:
Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Company Animated Explainer Videos. Customized Company Animated Explainer Video Solutions: Whether you need explainer videos, character animations, or other Company Animated Explainer Video styles, we tailor each project to your specific requirements. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Company Animated Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning and impactful videos.
Ready to unlock the potential of Company Animated Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Company Animated Explainer Video?
A company animated explainer video is a short, engaging video that uses animation to clearly and concisely explain a product, service, or concept. It's more than just moving pictures; it's a powerful tool for capturing attention, increasing understanding, and driving action. These videos are often used to introduce new products or services, explain complex concepts, or build brand awareness.
Company animated explainer videos are versatile and can be used in various marketing and sales contexts. They can be shared on social media, embedded on websites, or used in email campaigns to reach a wider audience. They can also be used in sales presentations or customer onboarding processes to provide clear and concise information.
What do top Company Animated Explainer Videos have in common?
2D Animation - A visually appealing way to bring characters and objects to life.
3D Animation - A realistic and immersive way to showcase products or concepts.
Motion Graphics - A dynamic and engaging way to present information and data.
Whiteboard Animation - A simple and relatable way to explain complex concepts.
Mixed Media - A creative way to combine different animation styles for a unique look.
Storytelling - A compelling way to engage viewers and make your message memorable.
Clear Call to Action - A direct instruction for viewers to take the next step.
Target Audience - A focused approach to tailoring the message to the right viewers.
Concise Script - A clear and concise script that delivers the message effectively.
Visual Storytelling - A powerful way to communicate your message through visuals.
Engaging Characters - A memorable way to connect with viewers and make your brand relatable.
Visual Hierarchy - A strategic way to guide viewers' attention to key information.
What makes Company Animated Explainer Video effective?
A captivating Company Animated Explainer Video is a powerful tool for communicating your message effectively. It's a combination of design and storytelling that aims to engage viewers and leave a lasting impression.
A thoughtfully designed Company Animated Explainer Video is driven by a clear understanding of your target audience and the message you want to convey. It uses visuals, animation, and storytelling to simplify complex information and make it easy for viewers to understand and remember.
Methods for creating an effective Company Animated Explainer Video include using a concise script, incorporating engaging visuals, and including a clear call to action. These elements work together to create a compelling and memorable experience for viewers, leading to increased engagement, brand awareness, and conversions.
How long should your Company Animated Explainer Video be?
A thoughtfully crafted Company Animated Explainer Video is a powerful tool for capturing attention and conveying your message effectively. The ideal length for your video depends on several factors, including your target audience, the complexity of your message, and your overall marketing goals.
Methods for determining the ideal length for your Company Animated Explainer Video include considering the attention span of your target audience, the amount of information you need to convey, and the desired outcome of your video. A shorter video is generally more effective for capturing attention on social media, while a longer video may be necessary for explaining complex concepts or providing in-depth product demonstrations.
Pre-Production Questions
What is the primary goal of your video?
What is the key message you want to convey?
What is the target audience for your video?
What is the attention span of your target audience?
How complex is the information you need to convey?
What is the desired outcome of your video?
What is the budget for your video?
How to create Company Animated Explainer videos?
A well-crafted Company Animated Explainer Video is a powerful tool for communicating your message effectively and engaging your audience. The creation process involves several key steps, from planning and scripting to animation and post-production.
A successful Company Animated Explainer Video is driven by a clear understanding of your target audience, your message, and your desired outcome. It uses visuals, animation, and storytelling to simplify complex information and make it easy for viewers to understand and remember.
Pre-Production
Define your target audience
Develop a clear message
Set specific goals
Determine the video length
Choose the right animation style
Production
Storyboard the video
Create the animation
Record voiceover
Add music and sound effects
Edit the video
Post-Production
Render the video
Optimize for different platforms
Promote your video
Track and analyze performance
Why Animated Videos Make Your Launch Shine
Animated Explainer Videos offer a dynamic and engaging way to connect with your audience and effectively communicate your company's message. They go beyond simple text and static images, using visuals and Storytelling to Capture Attention and leave a lasting impression.
Enhanced Engagement
Animation naturally draws the eye and keeps viewers interested, leading to higher engagement rates compared to traditional text-based content.
Boosted Brand Awareness
A well-crafted animated video can make your brand more memorable. Visuals, characters, and a unique style can help your brand stand out and be easily recognized.
Increased Website Traffic
By sharing your Explainer Video on social media and embedding it on your website, you can attract more visitors and drive traffic to your key pages.
Lead Generation
Explainer videos can effectively communicate your Value Proposition and encourage viewers to take action, such as signing up for a newsletter or requesting a demo, leading to more qualified leads.
Improved Customer Retention
Using Animated Videos for customer Onboarding and support can help customers understand your product or service better, leading to increased satisfaction and loyalty.
Boost Your Launch With Animated Videos
Animated explainer videos can be a powerful tool to Elevate Your Marketing strategy by clearly communicating your brand's message and driving deeper engagement across various channels.
Enhance Brand Storytelling
Animation allows you to bring your brand's story to life in a visually captivating way.
You can showcase your company's history, values, and mission in a format that resonates with your audience.
They can capture attention in fast-paced feeds and encourage shares, likes, and comments.
Drive Website Traffic
Promote your explainer video on social media and embed it on your website's Landing Pages to attract more visitors and guide them towards your desired actions.
Generate Leads
Use your video to showcase your product's benefits and include a clear call to action, such as visiting your website or signing up for a free trial, to capture leads.
Improve Conversion Rates
By placing explainer videos strategically on your website, you can address common customer questions and concerns, leading to increased trust and higher conversion rates.
Animated Explainer Videos: Your Launch Toolkit
These videos focus on showcasing the features, benefits, and use cases of a specific product. They are ideal for launching new products or explaining complex functionalities.
Service Explainer Videos:
Similar to product explainers, these videos focus on explaining the value and benefits of a service offering. They can be used to demonstrate how a service works and address common customer questions.
Brand Explainer Videos:
These videos aim to communicate your brand's story, values, and mission. They are ideal for building Brand Awareness and establishing an Emotional Connection with your audience.
Testimonial Explainer Videos:
These videos feature customer Testimonials and success stories, leveraging social proof to Build Trust and credibility. They can be particularly effective in the consideration stage of the sales funnel.
Animated Infographics:
These videos transform static data and information into engaging visuals, making complex concepts easier to understand and remember.
Whiteboard Animation Videos:
These videos feature hand-drawn illustrations on a whiteboard, creating a simple yet engaging way to explain concepts or tell stories. They are often perceived as more personal and approachable.
Boost Conversions with Video Funnels
Animated Explainer videos can be strategically integrated into your sales funnel to guide prospects through each stage, from awareness to purchase, ultimately increasing conversion rates.
Generate Leads (Awareness): Use Engaging Videos on social media and landing pages to capture attention and introduce your brand and its value proposition.
Educate Prospects (Consideration): Provide in-depth product or service demos and address common questions to help prospects understand how your offering can solve their problems.
Build Trust (Decision): Showcase customer testimonials and highlight your expertise to Build Credibility and Trust with potential buyers.
Drive Conversions (Action): Include Clear Calls to Action in your videos, encouraging viewers to take the next step, such as requesting a quote or making a purchase.
Increase Customer Satisfaction (Post-Purchase): Use videos for customer onboarding and support to ensure a smooth experience and foster loyalty.
For example, a software company could use a short, engaging video on social media to introduce its new project management tool (awareness). Then, they could create a longer video demonstrating the tool's features and benefits on their website (consideration). Finally, they could include customer testimonials in a video on their pricing page to encourage conversions (decision).
Boosting B2B Sales with Animated Videos
Use videos to explain complex products, services, or industry concepts in a clear and concise way, making it easier for prospects to understand your offerings.
Demonstrate Expertise:
Showcase your company's knowledge and experience through thought leadership videos that address industry challenges and offer valuable insights.
Build Relationships:
Use videos to humanize your brand and connect with potential clients on a personal level, fostering trust and building rapport.
Generate Leads:
Include clear calls to action in your videos, encouraging viewers to download resources, request demos, or contact your sales team.
Drive Sales:
Use videos in your sales presentations and proposals to reinforce your message and make a lasting impression on potential clients.
Crafting Captivating Explainer Videos
Creating High-Quality Animated Explainer Videos
Creating a high-quality Animated Explainer Video requires careful planning and execution to ensure it effectively communicates your message and resonates with your target audience.
Define Your Target Audience:
Understand your audience's demographics, needs, and pain points to tailor your video's message and style accordingly.
Develop a Clear Storyline:
Craft a compelling narrative that captures attention, explains your value proposition, and leaves a lasting impression.
Use Engaging Visuals:
Choose an Animation Style that aligns with your brand and resonates with your audience.
Use vibrant colors, dynamic characters, and clear visuals to enhance engagement.
Include a Strong Call to Action:
Clearly tell viewers what you want them to do next, whether it's visiting your website, signing up for a newsletter, or making a purchase.
Optimize for Different Platforms:
Ensure your video is formatted and optimized for the platforms where it will be shared, such as social media, your website, or email marketing campaigns.
Boost Customer Support With Video
Create engaging videos that guide new customers through the setup process, introduce key features, and answer common questions, ensuring a smooth onboarding experience.
Provide Product Tutorials:
Develop step-by-step video tutorials that demonstrate how to use your product or service effectively, empowering customers to solve problems on their own.
Address Common Issues:
Create videos that address frequently asked questions or common troubleshooting steps, reducing the volume of support tickets and freeing up your support team to handle more complex issues.
Improve Customer Satisfaction:
By providing readily available and easy-to-understand video resources, you can empower customers to find solutions quickly, leading to increased satisfaction and loyalty.
Reduce Support Costs:
By deflecting common support inquiries through self-service video resources, you can reduce the workload on your support team and lower overall support costs.
Boosting Social Buzz with Animated Videos
Animated explainer videos can be a powerful tool for increasing engagement on social media by capturing attention in fast-paced feeds, conveying information concisely, and encouraging shares and interactions.
Create Short, Engaging Videos:
Keep your videos short and to the point, ideally under 60 seconds, to capture attention and prevent viewers from scrolling past.
Use Eye-Catching Visuals:
Use vibrant colors, dynamic animation, and compelling characters to make your videos visually appealing and stand out in crowded newsfeeds.
Include a Strong Call to Action:
Encourage viewers to like, comment, share, or visit your website by including a Clear and Concise Call to Action at the end of your video.
Promote Your Videos Across Platforms:
Share your videos on all your social media channels and consider using paid advertising to reach a wider audience.
Track and Analyze Performance:
Monitor your video's performance metrics, such as views, likes, shares, and comments, to understand what's working and what can be improved.
Boost Website Conversions with Video
Use videos to Showcase Your Product or service's key features and benefits in a visually engaging way, making it easier for visitors to understand your offering.
Address Common Objections:
Anticipate and address common customer objections or concerns in your videos, Building Trust and overcoming barriers to conversion.
Provide Clear Calls to Action:
Tell visitors what you want them to do next, whether it's making a purchase, requesting a demo, or signing up for a newsletter. Use clear and concise language and visually prominent buttons.
Track and Analyze Performance:
Monitor your video's performance metrics, such as watch time, click-through rates, and conversion rates, to understand how it's impacting your website's goals.
Optimize for Different Devices:
Ensure your videos are responsive and play seamlessly on all devices, including desktops, laptops, tablets, and smartphones.
Educate Your Audience With Animated Videos
Animated explainer videos can be a powerful tool for educating your target audience about your company's products or services by providing clear and concise information in an engaging format that simplifies complex concepts.
Benefits of Animated Explainer Videos:
Explain Complex Concepts: Use visuals, metaphors, and storytelling to break down complex information into easily digestible chunks, making it easier for your audience to understand.
Demonstrate Product Features: Showcase your product's features and functionalities in action, highlighting their benefits and how they solve customer problems.
Highlight Key Benefits: Clearly communicate the value proposition of your product or service, emphasizing the key benefits that resonate with your target audience.
Address Common Questions: Anticipate and answer common customer questions about your product or service, providing valuable information and building trust.
Increase Brand Awareness: By sharing Educational Videos on social media and your website, you can reach a wider audience and increase awareness of your brand and its offerings.
Case Study: AmazonLeverages Video for Social Media Engagement
Background: Amazon, the e-commerce giant, sought to leverage video content to build community and generate buzz on social media.
Strategy: Amazon created engaging video content that showcased its products, highlighted customer stories, and fostered interaction with its audience.
Execution: Amazon distributed its video content across multiple social media platforms, including Facebook, Instagram, and YouTube, using a variety of formats, including product demos, behind-the-scenes glimpses, and customer testimonials.
Key Takeaways: Amazon's success demonstrates the power of video content to drive social media engagement. By creating engaging and shareable videos, businesses can build community, generate buzz, and achieve their marketing goals.
Case Study: Target's "Bullseye's Playground" Campaign
Objective: To engage with younger audiences and promote Target's brand image as a fun and exciting shopping destination.
Strategy: Target launched a series of short, engaging videos on social media platforms, featuring playful content and interactive elements.
Results: The campaign achieved significant success:
Increased Social Media Engagement:Bullseye's Playground generated a significant amount of engagement on social media, with users sharing and interacting with the videos.
Improved Brand Perception: The campaign helped to reposition Target as a more youthful and trendy brand.
Increased Store Traffic: The campaign contributed to an increase in store traffic, particularly among younger shoppers.
Key Takeaways: Target's Bullseye's Playground campaign demonstrates the effectiveness of using video content to engage with younger audiences on social media, building brand awareness and driving sales.
How company animated explainer video examples are curated?
We dove deep into company animated explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic company animated explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the company's offering. 7.Brand Storytelling Determining how effectively the video conveys the brand's narrative and values. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, company animated explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
