Video Creation Service

30 Company Animated Explainer Videos That Drive Conversions And Sales

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
Company Animated Explainer Video Examples
FAQ
The Psychology & Science Behind Explainer Video Impact
Why Advids for Company Animated Explainer Video?
What is a Company Animated Explainer Video?
What do top Company Animated Explainer Videos have in common?
What makes Company Animated Explainer Video effective?
How long should your Company Animated Explainer Video be?
How to create Company Animated Explainer videos?

Want to see a significant boost in your conversion rates? This article explores 30 animated explainer videos that are masters of persuasion. We'll analyze how these videos effectively use engaging elements and clear messaging to guide viewers towards taking action. Focusing on impactful visuals and compelling storytelling, discover how animation can significantly improve engagement and turn viewers into enthusiastic customers.

Video's role in modern marketing:

60% of short-form videos are watched for 41% to 80% of their length.
Videos are 50% more likely to appear on the first page of search engine results.
6 out of 10 people prefer online video platforms to live TV.

Studies indicate that viewers retain a much higher percentage of information from video compared to text. This article presents 30 compelling examples of companies using the power of animated explainer videos to enhance their sales and lead generation efforts. Each video demonstrates unique approaches to simplifying product or service features, emphasizing customer advantages, and incorporating strong calls to action that encourage immediate interaction. Explore these diverse examples and learn how to create videos that connect with your audience and produce measurable results. One company uses whiteboard animation to clearly explain intricate processes, while another leverages 3D animation to present product capabilities in a visually captivating manner.

Company Animated Explainer Video Examples

1. NFCForum

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Duration : 1 minute and 0 seconds

Beyond the visible screens and buttons lies a technology silently enabling connections. The NFC Forum video unveils its widespread presence, seamlessly woven into daily life, effortlessly facilitating payments, ensuring authenticity, and securing access. This quiet enabler sits everywhere.

This sophisticated tech does more than just transactions; it unlocks new customer experiences and brings communities together for impact. The video, an effective explainer video animation, uniquely showcases this diverse potential, revealing how this technology simplifies interactions and offers a compelling glimpse into future connectivity.

What We Can Learn

Blending real world installation scenarios with clear feature animation builds stronger viewer understanding effectively.


2. Wabtec Service explainer video

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Duration : 1 minute and 17 seconds

Tackling rail's costly fuel challenge, Wabtec unveils their application through this impactful service explainer video, promising an end to guesswork with real-time usage data.

This solution enables a transformation from estimation to precise data science, accounting for every gallon and demonstrating granular data analysis. Powered by machine learning, it provides early alerts for issues, crucial for preventing loss and ensuring efficiency, ultimately driving improved planning and significant cost reduction.

What We Can Learn

Visualize complex system data clearly showing performance and readiness.


3. Analog Devices marketing animation video

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Duration : 1 minute and 1 second

Empowering the next wave of embedded optical applications requires shrinking high-performance measurement technology dramatically. This marketing animation video effectively communicates how the ADA4355 delivers instrument-level current-to-bits conversion in a compact µModule package. It directly enables designs needing precision for Time of Flight or fiber sensing.

What truly stands out is the visual demonstration of its 75% space saving, translating high-speed, low-level current measurement power into previously impossible form factors. The low noise floor and narrow pulse detection showcased reveal its potential to push boundaries in signal integrity. This example inspires by proving complex technical solutions can be conveyed clearly.

What We Can Learn

Personalizing messages in onboarding videos significantly boosts engagement, potentially increasing completion rates by 30%.


4. Codefresh Corporate animated explainer video

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Duration : 1 minute and 26 seconds

Seeing tangled complexity in software delivery pipelines, much like a stubborn knot, immediately resonates. This visual metaphor, depicting releases stuck and requiring manual intervention, brilliantly illustrates the frustrating delays and the potential for costly production incidents, connecting directly with a core development pain point.

The challenges of frequent software releases are visually captured in this compelling corporate animated explainer video introducing the Codefresh Argo Platform. Built on the power of Argo, it offers a streamlined, secure flow for deployments, centralizing control with unified visibility, and showcasing techniques like Canary.

This clear demonstration inspires confidence, providing insights into diagnosing issues and achieving safer, more frequent, and resilient software delivery. It empowers teams by showing how animation can powerfully simplify complex technical solutions, offering a blueprint for improved processes.

What We Can Learn

Use clear animated text overlays to highlight specific product features quickly effectively.


5. ServiceTrack Corporate animated explainer video

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Duration : 1 minute and 27 seconds

Gaining total command over complex procurement streams is achievable with ServiceTrack. This corporate animated explainer video effectively showcases its intuitive platform, designed for complete visibility and management across operations, addressing key pain points with streamlined workflows.

Visual demonstrations reveal how tailored catalogues simplify repeatable orders and ensure compliance, directly translating features into efficiency. Real-time dashboard notifications provide a continuous, live stream of critical information, offering granular updates for powerful strategic advantage.

The platform empowers users to manage multiple global entities via a single login across multi-language, multi-currency needs, offering unparalleled insight into orders, inventory, and spend. It's an inspiring example of focused video communication that clearly articulates sophisticated solution value.

What We Can Learn

Employ creative collage and animation style making complex history visually captivating boosting engagement up to 74 percent


6. CAAT animated pitch deck video

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Duration : 1 minute and 32 seconds

Facing retirement often means wrestling with financial uncertainties. This animated pitch deck video expertly illustrates the common anxiety surrounding investment-based savings potentially running out, starkly contrasting it with a more secure alternative. Simple visuals effectively convey the difference between market volatility and guaranteed future income streams.

The video's compelling element is the visual journey from potential depletion to dependable delivery, symbolizing the core promise of DBplus. By highlighting how this pension provides predictable, lifelong funds managed by experts, it speaks directly to the viewer's desire for stability. It is an inspiring example of how animation can turn complex financial choices into easily understood concepts, offering clarity and peace of mind.

What We Can Learn

Demonstrate data insights and key reports visually showing value for better decisions.


7. VERITAS ALTA explainer video animation

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Duration : 1 minute and 33 seconds

Elevating enterprise archiving feels within reach with this compelling visual narrative. The explainer video animation immediately draws you into the core process, illustrating the powerful simplicity of moving data to the cloud with purpose-built tools. It effectively visualizes speed, claiming migration is five times faster than traditional methods, a crucial point for efficiency-focused viewers.

The animation then delves deeper, showcasing impressive savings potential, like ninety-nine percent on one-time migration costs. It presents the shift to cloud archiving as stepping into a comprehensive data compliance and governance future, highlighting integrated capabilities from capture to eDiscovery all within a single, intuitive platform, streamlining previously siloed tasks and enhancing control.

What We Can Learn

Clear iconic representation of services demonstrates integrated solutions power efficiently boosting understanding rapidly.


8. SurveyMonkey product explanation video

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Duration : 1 minute and 34 seconds

Navigating rapid market shifts demands deep understanding into *why* consumers adopt or abandon products, not just retrospective data. In this compelling product explanation video, SurveyMonkey Industry Tracker unveils how businesses gain access to proprietary, real-time buyer insights drawn directly from a trusted global panel.

This unique intelligence stream empowers users with immediate data visibility. Leveraging revolutionary AI-powered insights, it instantly reveals meaningful shifts and uncovers the underlying drivers of consumer behavior, saving countless hours of raw data analysis and enabling quicker strategic decisions to build true market leadership.

What We Can Learn

Viewers retain 95 percent of a message when watching detailed animated product explanations.


9. Trustifi product explanation video

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Duration : 1 minute and 35 seconds

Navigating the constant threat of email-based attacks feels daunting, with many security tools proving more obstacle than aid. This effective product explanation video introduces Trustifi as the streamlined solution, presenting a powerful, yet simple, email security platform designed for rapid deployment and protection.

What truly stands out is the platform's comprehensive defense, shielding both incoming and outgoing messages across major email clients seamlessly. The demonstration of features like recipient encryption that works effortlessly, crucially needing no recipient account login, is particularly compelling for user adoption. Control over data, like tracking and even deleting sent emails, coupled with regulatory compliance, builds essential business confidence.

What We Can Learn

Prove detailed capability by showcasing accuracy; capture fine points with 0.020 mm precision.


10. CargoWise Product explainer animation

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Duration : 1 minute and 37 seconds

Wrestling with the complexities of global logistics demands seamless information flow. This product explainer animation from CargoWise powerfully visualizes how critical data, from initial quote through final invoice, moves within a single, unified application.

This connectivity extends across continents and integrates with essential external systems like finance and government customs. By depicting data entered just once becoming universally accessible, the video clearly highlights efficiency gains and establishes a singular, reliable source of truth, offering a compelling model for simplifying complex system benefits.

What We Can Learn

Build anticipation by slowly revealing the product and its key features visually.


11. UX Builder animated pitch deck video

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Duration : 1 minute and 47 seconds

The challenge of adapting quickly in business meets its match. UX Builder presents a compelling visual answer to modernizing digital experiences, allowing non-technical users to design and configure engaging interfaces through intuitive drag-and-drop. It tackles complex IT backlogs by shifting creation power directly to business teams.

This platform's strength lies in not just building front-ends but seamlessly integrating data and processes from diverse back-end systems. This capability, clearly illustrated in this animated pitch deck video, accelerates the creation of end-to-end workflows, directly leading to improved customer satisfaction, reduced operational load, and tangible business velocity.

What We Can Learn

Visualizing complex systems through clear connections empowers viewers to grasp the process.


12. EpiCor Corporate animated explainer video

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Duration : 1 minute and 50 seconds

Balancing a healthy body in a busy world can feel like a complex juggling act, especially when understanding your gut health. This corporate animated explainer video expertly visualizes the intricate gut microbiome, portraying it as a bustling city where tiny inhabitants are crucial for overall well-being and immune defense.

The animation's strength lies in simplifying the process, showing how beneficial bacteria act as metabolic "factories" producing essential compounds. While prebiotics fuel these or probiotics add more, EpiCor offers a direct approach as a postbiotic ingredient, effectively delivering these powerful metabolites your body can directly utilize for scientifically backed gut and immune support. It makes complex science easily graspable, inspiring a clearer path to daily wellness.

What We Can Learn

Authentic product interaction showcase builds confidence leading to potentially up to 85% higher conversion rates.


13. Rubrik Service explainer video

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Duration : 1 minute and 54 seconds

Navigating the explosion of enterprise data alongside the crucial shift to cloud environments presents significant hurdles. Rubrik steps in as a vital guide on this journey, and this service explainer video maps the path by simplifying complex archival and migration processes with effortless clarity.

Witnessing how Rubrik automates data lifecycle management and enables flexible app instantiation in the cloud instantly reveals its core strength. It delivers a unified defense across hybrid and multi-cloud setups, transforming scattered data points into a centrally protected landscape. This provides enterprises the control and resilience essential for building confidently in the modern digital age.

What We Can Learn

Simple animation clarifies complex workplace challenges and procedures effectively increasing understanding by 74 percent.


14. Clever Devices Product walkthrough animation

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Duration : 1 minute and 57 seconds

Liberating public transit agencies from the burden of complex ridership data is where a true partner shines. Accurately processing this information is paramount for securing vital federal funding and ensuring effective public service, a challenge often requiring sophisticated, yet accessible, tools.

Clever Devices delivers this with Clever Insights, providing an intuitive solution presented through a compelling product walkthrough animation. This visual guide eliminates guesswork, showing how the customizable dashboard simplifies viewing key metrics and trends. Flexible rules offer complete control and transparency over data, empowering agencies to clean, validate, and report ridership levels confidently, offering a powerful route to meeting essential regulations effortlessly.

What We Can Learn

Highlight product design visually while showcasing its capability to enhance user productivity seamlessly.


15. Capital One Product explainer animation

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Duration : 1 minute and 6 seconds

Stepping confidently into the future, this engaging product explainer animation from Capital One charts an evolution. From ancient chariots to modern transport, the video establishes a visual history of humankind's persistent drive for advancement, framing the payment shift as the next logical leap forward from cumbersome methods.

Shedding the weight of bulky cash, the visual narrative pivots to a streamlined financial experience. The Capital One debit card is presented as unlocking new convenience and control. Features like instant mobile locking and zero fraud liability offer peace of mind, allowing seamless payment wherever life takes you, inspiring viewers with its simplicity.

What We Can Learn

Using clear visual steps in tutorials improves information retention by sixty-eight percent.


16. Gem marketing animation video

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Duration : 1 minute and 9 seconds

Navigating candidate piles doesn't have to be overwhelming. This marketing animation video for Gem vividly portrays the challenge of endless resumes and presents their AI-powered app as the transformative solution recruiters crave for efficiency.

The video excels by demonstrating AI ranking, custom criteria setting, and bulk actions through a clean, step-by-step interface. Showing how it prioritizes candidates and provides quick verification with key details highlights the immense time savings, empowering recruiters to focus on the best fits quickly.

It inspires by showcasing how sophisticated software can be explained simply, positioning the AI-powered recruiting platform not just as a tool but a strategic partner.

What We Can Learn

Less relevant advertising can reduce publisher revenue by 30-50% impacting content creation.


17. Dell Technologies Service explainer video

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Duration : 2 minutes and 14 seconds

Avoiding common PC frustrations becomes simple with the right guidance. This instructional video provides clear steps for preventing overheating and optimizing performance for Dell systems, skillfully combining minimalist animation for physical factors like airflow obstruction with direct screen recordings showing how to navigate Dell SupportAssist and Dell Power Manager software.

Serving as a valuable service explainer video, it empowers users by detailing easy maintenance tasks. Showing exactly where to find and use these native tools makes proactive care approachable, reducing the mystery behind keeping your system running smoothly and efficiently for the long term.

What We Can Learn

Aspirational messaging paired with strong visuals increases consideration by 65%.


18. NORDEN Service explainer video

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Duration : 2 minutes and 23 seconds

Ensuring every journey is secure requires more than vigilance; it demands smart technology. This compelling service explainer video unveils a comprehensive system, demonstrating features like ADAS for preventing collisions, blind spot detection for confident lane changes, and driver monitoring to maintain focus. The clear animation simplifies how these interconnected solutions actively protect against potential risks.

Beyond proactive alerts, internal cameras enhance passenger security. An essential SOS button offers a critical lifeline, connecting instantly to a response center via wireless transmission, providing crucial live location data for rapid response in any situation. This layered approach ensures peace of mind for operators and passengers alike.

Norden's Vehicle Camera Surveillance Solution prioritizes your safety by offering complete visibility and immediate support, serving as an inspiring example of modern vehicle security technology.

What We Can Learn

Visually demonstrating key technical benefits makes complex advantages immediately graspable increasing purchase intent by 85 percent.


19. Sager Electronics product explanation video

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Duration : 2 minutes and 2 seconds

Achieving perfect electrical connections is critical, and this insightful product explanation video clearly demonstrates why having the correct Molex Application Tooling is fundamental. It navigates through hand tools for field work up to automated applicators for high-volume production.

The animation powerfully illustrates the crimping precision needed, showing how these dedicated tools prevent errors like over or under crimping, vital for long-term device reliability and maintaining proper crimp heights.

Covering the complete wire assembly process, from preparation and crimping to quality testing with micrometers and pull testers, plus highlighting cost-effective spare part toolkits, underscores a full-spectrum solution for achieving consistent, high-quality results and minimizing costly downtime.

What We Can Learn

Animated explainers increase information retention by 95 percent for complex concepts.


20. AvaSure product explanation video

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Duration : 2 minutes and 30 seconds

Navigating the complexities of modern healthcare demands robust solutions centered on patient and staff safety. AvaSure 360 emerges as a powerful, integrated platform addressing these needs. The video demonstrates how its core components, like TeleSitter, allow a single observer to effectively monitor numerous patients simultaneously, a vital capability for constant vigilance.

Beyond multi-patient monitoring, the platform includes Verify and Connect, facilitating safe, remote clinician interactions and family communication, crucially minimizing exposure risks. This cohesive product explanation video showcases how the suite streamlines workflows and provides valuable analytics, ultimately enhancing safety, efficiency, and supporting the vital work of healthcare professionals across the entire system.

What We Can Learn

Present data visualization effectively dashboards improve comprehension by forty percent boosting engagement.


21. Live Oak Bank animated pitch deck video

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Duration : 2 minutes and 36 seconds

The deep wounds left by extreme violence and division make rebuilding societies incredibly difficult. Healing requires confronting a painful past and finding a way for fractured communities to coexist beyond historical divides.

Access to credible information emerges as a fundamental building block for this process. Live Oak Bank might appreciate how this animated pitch deck video powerfully uses symbolic visuals to show how unbiased truth, accountability through justice, and shared remembrance lay the groundwork for trust and dialogue necessary for lasting peace.

The animation masterfully simplifies these complex challenges, illustrating the vital role of understanding facts and history to break cycles of revenge, offering an inspiring perspective on overcoming conflict.

What We Can Learn

Visualizing efficient workflows increases operational productivity potentially saving up to 25 percent resource costs.


22. Xceedance Product explainer animation

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Duration : 2 minutes and 51 seconds

Feeling buried under fragmented digital workflows is a struggle powerfully conveyed. This inspiring product explainer animation uses a relatable character to dramatically contrast the daily frustrations of disconnected systems with the potential of a unified solution, effectively building empathy for the user's pain points.

The narrative transitions to reveal an integrated claims platform. Its streamlined design visually communicates how consolidating communications, documents, and financials empowers professionals, enabling them to prioritize meaningful claim handling. This clarity drives enhanced efficiency and accuracy, leading directly to superior business outcomes and more satisfied policyholders.

What We Can Learn

Visualize complex support systems through clear animated metaphors and structure.


23. Yamaha explainer video animation

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Duration : 37 seconds

Sparking creative energy, Yamaha presents "Whatcha Bop?", a vibrant musical challenge. This video's modern, pop-art animation compels viewers to dive into the world of musical covers, setting a dynamic stage for community engagement and showcasing talent.

The core appeal lies in inviting musicians to create and share for a chance at viral fame and recognition, plus valuable instruments. This engaging explainer video animation clearly outlines the contest's mechanics and exciting potential rewards, serving as an infectious call to make waves.

What We Can Learn

Use simple animation to explain complex processes clearly boosting viewer understanding retention.


24. Opera explainer video animation

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Duration : 54 seconds

Finally arriving on mobile, the browser built from player demand directly addresses gamer needs. It's packed with features like upcoming release calendars, snagging free game drops, and finding killer deals. This feels less like just browsing and more like a tailored portal to the gaming world.

A clear explainer video animation showcases the smart design and functionality. Seamlessly move finds between desktop and mobile using My Flow. Offering unique one-handed navigation options provides tailored mobile control, while security features like ad blocking ensure uninterrupted, safe browsing.

Seeing these capabilities demonstrated so effectively makes it an inspiring example of powerful video communication.

What We Can Learn

Demonstrating product use increases purchase intent 80 percent of people buy after watching.


25. Fantech marketing animation video

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Duration : 54 seconds

Overcoming the challenges posed by long dryer duct runs, this video reveals a crucial solution for ventilation performance and safety. It directly addresses a frequent cause of inefficiency and fire hazards in larger homes or complex layouts. The DEDPV-705 unit's capability to support exhaust over significant distances is powerfully conveyed through precise visuals.

This serves as a compelling marketing animation video because it simplifies a technical product through clear, insightful representation, building trust. Features like UL listing for safety and automatic operation are translated into understandable points, highlighting practical user advantages. The presentation instills confidence, offering reliable performance for demanding installations where typical solutions fall short.

What We Can Learn

Showcase compact design, reducing space needed by twelve inches compared to models.


26. WELLAIR Corporate animated explainer video

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Duration : 57 seconds

Unlock a powerful new revenue channel directly for your game; this video shows how the Instant Web Shop makes it surprisingly simple. The core promise is launching your own branded store rapidly, highlighting the innovative step of starting merely with your game's app store link. This initial demonstration alone powerfully cuts through perceived complexity, showing genuine speed.

Delivering complex steps with visual clarity, this corporate animated explainer video makes customizing and managing your offerings seem genuinely achievable in under 24 hours. The intuitive interface shown allows effortlessly shaping your store, demonstrating features vital for boosting metrics like LTV and conversion rates, proving the tangible reward.

This serves as powerful inspiration, presenting mobile developers a clear, tangible solution. It's an exceptional example of using animation to convey efficiency and empower creators to take control of their sales and deepen player connection.

What We Can Learn

Addressing privacy helps sustain revenue as global ad blocker usage exceeds 40 percent.


27. Enbridge Gas marketing animation video

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Duration : 16 seconds

Living in a drafty home or facing high energy bills is frustrating. This video tackles the often-overlooked culprit: insulation. It makes this critical component compelling, showing its direct link to year-round comfort and cost savings, making a technical subject feel important and relatable.

Using clean visuals, this marketing animation video uniquely visualizes the invisible dynamics of heat loss and gain, demystifying a technical subject. It empowers viewers with understanding, highlighting why proper insulation is a foundational home improvement and the problems it solves.

Rather than just promoting services, it builds trust by first explaining the problem clearly. Presenting options like an energy audit and showing how Enbridge Gas can help offers a concrete pathway, providing tangible relief and confidence for homeowners considering upgrades. This clear problem-solution framing is inspiring for creators.

What We Can Learn

Highlight streamlined workflows showing complex tasks simplified to just three steps boosting user experience.


28. SendGrid Product walkthrough animation

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Duration : 17 seconds

Crafting email experiences that go beyond the basics is where developers truly innovate. A compelling product walkthrough animation reveals when creators leverage SendGrid's API, showcasing the platform's flexible power. Dynamic visuals elegantly simplify technical potential, illustrating the freedom to customize, experiment, and gain real-time insights.

The video compellingly frames email not just as sending, but as a canvas for connection. It empowers building sophisticated communication flows, proving how the API facilitates making meaningful connections one message at a time for impactful projects.

What We Can Learn

Clearly listing storage and component capacity options (3x 2.5", 2x 3.5" bays) ensures viewers find the right fit.


29. Xometry Product walkthrough animation

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Duration : 21 seconds

Finding speed and certainty in complex manufacturing takes a smart approach. Xometry offers a refreshing directness, spotlighting their commitment to transparent and competitive costs, breaking away from opaque industry norms. This quickly communicates how they remove guesswork.

A brilliant product walkthrough animation serves as its core, illustrating how factors like technology and material feed into an instant quote. It effectively shows users gaining swift, understandable pricing insights and comparing shipping, empowering decisions and streamlining their sourcing workflow.

This provides valuable lessons for anyone showcasing a digital service; clarity and visual explanation build confidence. It presents Xometry not just as a provider but a partner simplifying complexity, inspiring others to demystify their offerings through video.

What We Can Learn

Directly answering key audience questions through animated text retains viewers up to **85%** longer.


30. Twitter Product explainer animation

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Duration : 22 seconds

Striking animation visually conveys the pulse of real-time connection on Twitter, where people gather around shared passions and major cultural moments. This dynamic product explainer animation immediately sets an engaging stage, emphasizing the platform's unique ability to connect brands with audiences actively conversing.

The video clearly introduces the power of Event Targeting, simplifying how brands can align with these high-energy conversations for significant impact. It promises the compelling benefit of potentially doubling engagement rates, showcasing a smart way to reach receptive audiences during pivotal events with powerful results.

What We Can Learn

Visualize abstract data concepts effectively improving viewer recall and understanding by over 40%.


FAQ

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How can an animated explainer specifically benefit my company?

Animated explainers simplify complex ideas, increasing audience engagement and product understanding.

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What makes an effective business explainer video?

Effective explainers combine clear messaging, engaging visuals, and concise narratives tailored to the target audience.

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Which animation style best reflects my brand and target audience?

The animation style should align with brand identity and resonate with the target audience, be it minimalist or playful.

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What narrative structure best suits a company explainer?

Problem-solution or narrative structures effectively present a company's value, engaging viewers and prompting action.

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Key production stages of a professional animated explainer?

Key production stages: scripting, storyboarding, visual design, animation, voiceover, sound design, post-production, and delivery.

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How to seamlessly integrate my brand into an animated explainer?

Seamless brand integration involves incorporating logos, color palettes, and brand voice into the animation's style and message.

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How can an explainer video boost lead generation?

Explainers generate leads by simplifying information, driving website traffic, and encouraging conversions.

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How to ensure my explainer resonates with my target audience?

Resonance is achieved by understanding the audience's needs and tailoring the message, tone, and visuals accordingly.

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Most effective ways to use an explainer across marketing channels?

Explainers are effective on websites, social media, email marketing, and in presentations.

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Why choose an animated explainer over other video or content formats?

Animated explainers offer higher engagement and information retention than text or static images, simplifying complex topics.

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How do successful companies use animated explainers?

Companies use explainers for product introductions, service explanations, customer onboarding, and brand awareness.

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Core visual storytelling principles in animation?

Core visual storytelling principles include clear narratives, visual metaphors, emotional engagement, and consistent visual style.

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How to adapt an existing explainer to my company's message?

Adapting an explainer involves tailoring the script, visuals, and voiceover to the company's message and brand.

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How to ensure my explainer script clearly communicates my message?

Clear explainer scripts focus on a single message, use concise language, and avoid jargon.

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Innovative uses of animated explainers by companies?

Innovative uses include interactive elements, personalized videos, and integration with AR/VR. Pricing for a 60-second video ranges from $1000-$6000 depending on complexity, with typical turnaround times of 3-8 weeks.



The Psychology & Science Behind Explainer Video Impact


Understanding the mechanics behind a compelling Company Animated Explainer Video unlocks its true potential. It is not merely about displaying information; it is about engaging the viewer's cognitive architecture. These videos tap directly into the brain's powerful visual processing centers, allowing for information absorption far more rapidly and effectively than static text. This immediate visual grasp reduces cognitive load, making complex ideas feel simple and accessible. The brain naturally prioritizes visual input, giving animation an inherent advantage in capturing and holding attention in a crowded digital landscape.

Beyond raw processing speed, effective animated explainers resonate on a deeper psychological level. They often employ narrative structures that mirror how the human mind processes problems and seeks solutions, creating a sense of relatable journey. Visually depicting the audience's pain points fosters empathy and immediately establishes the video's relevance. Strategic use of color psychology and consistent branding reinforces trust and makes the message sticky, building a stronger emotional connection with the viewer and brand. This emotional resonance enhances memorability and positively influences perception.

The ultimate goal is often to drive action, and science reveals why animation excels here too. By clearly demonstrating the value proposition and focusing on benefits tailored to the audience's needs, the video appeals directly to their self-interest. A well-designed visual hierarchy subtly guides the eye towards key information and the eventual call to action, reducing friction in the decision-making process. Analyzing viewer data allows for continuous refinement, ensuring the video holds attention where it matters most and effectively leads viewers toward desired outcomes.

  • Visual metaphors simplify complex concepts into memorable, easily recalled images.

  • Strategic pacing and microinteractions maintain attention and enhance perceived quality.

  • Focusing on the audience's problem first creates immediate engagement and relevance.

  • Analyzing metrics like drop-off points pinpoints exactly where the video might lose viewer interest.


  • Ultimately, a powerful animated explainer video leverages innate human psychology and cognitive science to not only inform but also persuade, building connection and prompting action.


    Why Advids for Company Animated Explainer Video?


    At Advids, we create high-quality, original Company animated explainer videos designed to achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience transforms your vision into compelling and effective animation.

    Experience the Advids Advantage:

    12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Company Animated Explainer Video creation. We've completed over 320 successful Company Animated Explainer Video projects.
    Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life through animation.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    The Advids Creative Process:

    Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Company Animated Explainer Videos.
    Customized Company Animated Explainer Video Solutions: Whether you need explainer videos, character animations, or other Company Animated Explainer Video styles, we tailor each project to your specific requirements.
    Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
    Cutting-Edge Company Animated Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning and impactful videos.


    Ready to unlock the potential of Company Animated Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Company Animated Explainer Video?


    A company animated explainer video is a short, engaging video that uses animation to clearly and concisely explain a product, service, or concept. It's more than just moving pictures; it's a powerful tool for capturing attention, increasing understanding, and driving action. These videos are often used to introduce new products or services, explain complex concepts, or build brand awareness.

    Company animated explainer videos are versatile and can be used in various marketing and sales contexts. They can be shared on social media, embedded on websites, or used in email campaigns to reach a wider audience. They can also be used in sales presentations or customer onboarding processes to provide clear and concise information.


    What do top Company Animated Explainer Videos have in common?


    Mastering these elements ensures your animated explainer video resonates deeply, driving engagement and results.

    Narrative Structure - Employ a three-act structure for maximum impact, building tension and resolution.


    What makes Company Animated Explainer Video effective?


    Effectiveness hinges on understanding the target audience?their demographics, psychographics, and online behavior. This informs the creation of a unique visual language encompassing character design, color palettes, and animation style, all aligning with the brand identity. Visually compelling metaphors, resonating with the audiences experiences, simplify complex information. data storytelling techniques transform complex data into easily digestible visuals.

    A compelling narrative structure with a defined beginning, middle, and end, focused on a single core message, ensures clarity. Strategic pacing, using varied animation techniques and a variety of transitions and visual effects, maintains engagement. A voiceover artist whose tone and delivery style aligns with the brand and audience enhances the impact. consistent brand messaging and visual identity reinforce brand recognition.

    Strategically placed calls to action, aligned with the videos objective, guide viewers. Data-driven optimization via A/B testing, analyzing metrics like watch time and engagement, refines the videos impact. Finally, accessibility considerations, such as closed captions and transcripts, ensure inclusivity and broader reach. The seamless integration of these elements creates a compelling, memorable experience that effectively communicates the intended message.


    How long should your Company Animated Explainer Video be?


    Optimize company explainer video length for maximum impact by aligning video type, content, and target audience stage.

    Pre-production Considerations for Determining Video Length:

    • What's the video's core message?
    • Who is the intended viewer?
    • How many key features are needed?
    • What style best suits the message?
    • Which platform will host the video?
    • Does the style match the brand?
    • What's the desired viewer response?

    Company animated explainer video length guide

    Company Animated Explainer TypesVideo LengthUse CaseFunnel
    2D Animation60-90 secondsIdeal for showcasing complex processes or products with detailed visuals, vibrant colors and characters add personality and engagementAwareness/Consideration
    Whiteboard Animation45-60 secondsBest for explaining concepts simply and clearly, hand-drawn style creates a personal and approachable feel, ideal for tutorials or step-by-step guidesConsideration/Conversion
    Motion Graphics30-45 secondsPerfect for highlighting key data points or statistics, dynamic visuals and transitions keep viewers engaged, suitable for concise messagingConsideration/Decision
    Kinetic Typography30-45 secondsExcellent for conveying a message with impact, text-based animation is visually appealing and easy to understand, ideal for short, punchy messagesAwareness/Consideration
    Explainer Video60-90 secondsVersatile format adaptable to various styles, can incorporate diverse elements for comprehensive explanations, suitable for diverse audiences and productsAwareness/Consideration/Decision


    How to create Company Animated Explainer videos?


    Mastering company explainer videos requires a strategic approach, focusing on clear messaging and impactful visuals to resonate with your target audience and achieve your marketing goals.

    * Define Audience - Use detailed buyer personas to create highly targeted messaging.

    • Craft Message - Focus on a single, clear benefit to resonate with viewers quickly.
    • Set Goals - Align video goals with broader marketing objectives for measurable success.
    • Video Length - Keep it concise; shorter videos maintain higher viewer completion rates.
    • Animation Style - Choose a style that's memorable and reflects your brand personality .
    • Storyboard - A detailed storyboard ensures a consistent visual narrative and workflow.
    • Animate Scenes - Use strong visual metaphors and micro-interactions to enhance understanding.
    • Voice Recording - A professional, enthusiastic voiceover captivates and builds trust.
    • Sound Design - Strategic sound design complements visuals and guides viewer attention.
    • Final Editing - Precise editing ensures a smooth, engaging viewing experience that's easy to follow.


    Different Types of Explainer Videos and Their Uses


    Now that we've covered the essentials, let's explore the exciting world of explainer video formats. Choosing the right style is key to capturing your audience and achieving your communication goals. From vibrant 2D animation to concise motion graphics, each style offers unique advantages. Need some inspiration? Check out these animated explainer video examples to see these styles in action.

    Think about your message, target audience, and budget when selecting a style. Remember, shorter videos tend to keep viewers engaged, so tailor your video length to the platform and your audience's attention span.

    • 2D Animation: This versatile style brings complex products and processes to life, using vibrant colors and engaging characters to captivate viewers. Consider 2D animation for showcasing intricate details and adding a touch of personality to your message.
    • Whiteboard Animation : Perfect for simplifying complex concepts, whiteboard animation's hand-drawn style creates a personal and approachable feel, making it ideal for tutorials and step-by-step guides.
    • Motion Graphics: When you need to highlight data or statistics, motion graphics are your go-to. Dynamic visuals and transitions keep viewers engaged while delivering concise information.
    • Kinetic Typography : For short, punchy messages, kinetic typography uses text-based animation to create a visually appealing and easily digestible experience.

    explainer video animation styles play a crucial role in conveying your brand's personality and capturing your audience's attention. animated business videos are increasingly popular for internal training, marketing, and investor relations, offering a dynamic way to communicate complex information. By understanding these different video types, you can choose the perfect format to tell your story and achieve your marketing objectives.


    Reviewing and Approving Animation Storyboards


    Having explored various explainer video styles, let's dive into a critical step: reviewing and approving your animation storyboard . This stage ensures your vision transforms into a compelling video. Think of the storyboard as your video's blueprint, guiding the animation process and ensuring a cohesive final product. Drawing inspiration from top explainer video examples can provide valuable insights for this stage.

    For instance, when reviewing storyboards for business explainer video examples, consider how effectively they present key information. Remember, even the best animation styles won't save a weak narrative. We need to ensure our storyboard effectively communicates our core message and resonates with our target audience. Brand Explainer Videos , in particular, must maintain consistent brand personality and values throughout the storyboard.

    • Message Clarity: Does our storyboard clearly and concisely convey our core benefit?
    • Visual Storytelling : Are we showing, not just telling, our story? Are we using strong Visual Metaphors and micro-interactions to enhance understanding and engagement?
    • Audience Connection: Does the narrative resonate with our buyer personas' pain points and motivations? Will they see themselves in the story?
    • Call to Action: Is our CTA clear, concise, and visually prominent? Does it guide viewers towards the desired action?

    By meticulously reviewing each scene, ensuring smooth transitions, and confirming the voiceover script's accuracy, we lay the foundation for a successful explainer video. This thorough review process sets the stage for a polished and impactful final product.


    Effective Use of Color and Visuals in Explainer Videos


    Creating compelling explainer videos goes beyond just the script. Let's explore how color and visuals can elevate your video's impact and connect with your audience on a deeper level. Think of your video as a canvas; color and visuals are your tools to paint a captivating story. A well-crafted visual narrative can transform a simple explanation into a memorable experience.

    A strong explainer video animation portfolio showcases your ability to weave together compelling visuals and storytelling. When crafting corporate explainer video examples , remember that visual consistency is key. A cohesive visual style reinforces your brand identity and builds recognition.

    • Color Palette: Choose colors that align with your brand and evoke the right emotions. Think about the mood you want to create – is it energetic and playful or professional and trustworthy?
    • Visual Hierarchy: Guide your viewers' eyes. Use size, color, and contrast to emphasize key information and calls to action. Imagine a spotlight highlighting the most important elements.
    • Visual Metaphors and Storytelling: simplify complex ideas with memorable visuals. A well-placed visual metaphor can make your message stick. product explainer Animations often use this technique to showcase product benefits in a relatable way.
    • Movement and Transitions : Keep your video dynamic with smooth transitions and engaging animations. Think of it as a visual dance that keeps your audience captivated.

    By mastering these elements, you can create explainer videos that not only inform but also inspire. Remember, the goal is to create an experience that resonates with your audience and leaves a lasting impression.


    How to Distribute Your Explainer Video Effectively


    Now that our explainer video is polished and ready, let's get it seen! Strategic distribution is crucial for maximizing impact. Think of it as launching a rocket – we've built a powerful engine (our video), and now we need the right launchpad to propel it to success. We'll explore proven tactics to amplify your video's reach and connect with your target audience.

    Imagine a potential customer landing on your website. A captivating Company Introduction Video can instantly grab their attention and communicate your brand's value. Or picture a busy executive scrolling through LinkedIn. A short, impactful video summarizing a key product benefit might be just what catches their eye. Effective distribution is about finding the right platform and the right message for your audience.

    • Website Integration: Feature your video prominently on your homepage and relevant product pages. A compelling Company Introduction Video can make a strong first impression.
    • Social Media Optimization : Tailor your video content and length for each platform. A short, engaging clip might work well on TikTok, while a longer, more detailed video, perhaps drawing inspiration from 2d animated explainer video examples, could thrive on YouTube.
    • YouTube Channel : Create a dedicated channel for hosting and organizing your explainer videos. This provides a central hub for all your video content, making it easy to find and share. Looking for inspiration? Explainer video case studies can provide valuable insights into successful channel management.
    • Paid Advertising : Boost your reach with targeted ads on platforms like YouTube, Facebook, and Instagram. This allows you to reach a wider audience and drive traffic to your website.

    By implementing these strategies and continually analyzing performance, we can ensure our explainer video reaches its full potential and achieves our marketing goals.


    Optimizing Explainer Videos for Different Platforms


    Let's talk about optimizing our explainer videos for different platforms. It's like tailoring a suit – we need the right fit for each occasion. A video that shines on YouTube might not work as well on TikTok. Think about platform-specific best practices showcased in corporate animation examples. Remember, even the best explainer video examples need tailoring for optimal performance.

    We need to consider several factors. Platform-specific length is crucial. Shorter, punchy videos, like motion graphics, often thrive on fast-paced platforms like TikTok and Instagram. Aspect ratio matters too. Square or vertical videos are generally preferred for mobile viewing. And don't forget captions! Many viewers watch videos with the sound off. When creating company explainer video examples, remember these nuances.

    • Tailor video length and aspect ratio to each platform. Shorter videos work well on TikTok, while square videos are ideal for Instagram.
    • Always include captions for accessibility and engagement.
    • Customize video content to resonate with each platform's audience. A LinkedIn audience might prefer a professional tone, while a TikTok audience might appreciate humor.
    • Create eye-catching thumbnails that accurately represent the video's content and entice viewers to click.

    Effective distribution is about finding the right platform and the right message. By understanding these nuances, we can ensure our videos reach the right audience and achieve our marketing goals.


    How company animated explainer video examples are curated?


    We dove deep into company animated explainer videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic company animated explainer videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Value Proposition Examining clarity and persuasiveness of the company's offering.
    7.Brand Storytelling Determining how effectively the video conveys the brand's narrative and values.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video design ers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, company animated explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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