Imagine your brand's message, not as a wall of text, but as a vibrant, engaging animation. What if that animation could instantly capture attention and drive conversions? I am sharing today, in this article, our insights into the remarkable impact of 2D explainer videos. We've seen firsthand how these videos transform complex B2B concepts into easily understood narratives, fostering deeper connections with customers. To see the proof, let's dive into some impressive data that demonstrates the power of visual storytelling.
An overwhelming 96% of marketers concur that videos play a pivotal role in enhancing user comprehension of their product or service.
71% of marketers plan to leverage either short-form or long-form video as part of their content strategy.
Around 57% are gearing up to pour more resources into their video efforts this year.
These numbers highlight the undeniable power of video in today's marketing landscape. 2D explainer videos, in particular, offer a concise, engaging, and easily digestible way to showcase your product's value proposition and capture audience attention. We've curated 30 Inspiring Animated B2B intro examples that immediately commanded our attention and generated excitement.
ABLOY combines high quality products with secure access management applications. This video is designed to showcase the keyless access solutions offered by ABLOY.
Video Design - The video uses an Animated B2B Intro for Lead Generation style. The clean minimal animation with high quality graphics displays the core product offerings of the ABLOY CUMULUS platform. The video emphasizes a dark blue theme with minimal use of color in a clean and modern aesthetic.
The sleek and modern design of the video is highly effective in communicating the advanced technology and sophisticated features of ABLOY’s CUMULUS platform. The focus on keyless access solutions is clearly communicated by the combination of graphics, animation, and voice over. The video uses a professional and confident tone, targeting businesses that are looking for secure and efficient access solutions.
What We Can Learn
Illustrate your product's value with clear visuals, making it easy to understand and remember.
Accedo One is a cloud-based SaaS platform that allows users to build and manage their video business across all major platforms and devices. This video is designed to introduce the platform and showcase its capabilities.
Video Design - The video utilizes a clean and modern visual style. Animated B2B intro elements feature bright colors and simple graphics that enhance the visual appeal. The use of a hand interacting with the interface highlights the user-friendliness and intuitiveness of the platform.
The video's graphic style effectively communicates the core value proposition of Accedo One. The visuals demonstrate the platform's capabilities for managing and distributing video content across various platforms, targeting a professional audience. The animated elements create a sense of energy and modernity, conveying the platform's user-friendly and efficient nature. The video's overall tone is professional and engaging, creating a positive and informative experience for viewers.
What We Can Learn
Prioritize simplicity and clarity in your animation to ensure easy comprehension.
ACI is a payment solution designed to simplify and streamline the payments process for students, parents and staff at universities. This video is designed to showcase the benefits and features of ACI and encourage viewers to learn more.
Video Design - This Animated B2B Intro for Presentation uses simple, clear visuals, bright colors and a dynamic, fast-paced style to highlight the integrated and intuitive nature of the payments experience ACI offers. The video uses animation to depict the flow of payments and the various aspects of the platform, emphasizing the ease of use and accessibility.
The clear visual style effectively conveys the core value proposition of ACI, which is to provide a seamless and intuitive payment experience for students, parents and staff. The quick, engaging cuts and simple animation effectively depict the user-friendly nature of the platform. The video's tone is confident and positive, reinforcing the message that ACI can simplify complex payments processes and improve the overall experience for all stakeholders.
Arctic Wolf helps companies protect themselves from cyber threats in the cloud. The video is designed to explain the solution and drive interest in Arctic Wolf’s Cloud Detection and Response.
Video Design - The video uses a combination of animated graphics and simple text, creating a visual representation of cloud security in a business setting. Buildings are shown as businesses that are connected to the cloud. The graphics in the video are modern and engaging, reflecting the current style of B2B Intro Video Design. The video focuses on the importance of cloud security, highlighting threats like phished credentials and ransomware. The use of orange and blue colors adds a futuristic and innovative feel, reflecting Arctic Wolf’s commitment to cloud security.
The visual style of the video clearly communicates the objective of the video, demonstrating the various cyber threats to cloud security. The video’s tone is straightforward and professional, emphasizing the importance of proactive security measures in the cloud. The use of visual elements like the glowing lights and futuristic imagery reinforces the security and protection offered by the solution. The video effectively targets businesses that are adopting cloud technology by emphasizing the dangers of insecure cloud environments, further driving their interest in Arctic Wolf’s solution.
AUMA is a company that designs and manufactures actuators. This video is designed to showcase their new TIGRON actuator.
Video Design - This video uses 3D animation to highlight the design and benefits of the TIGRON actuator. The use of gold lines on a black background creates a modern and elegant aesthetic. The animation of the actuator breaking down and then assembling is a great way to show the different components of the product, while also conveying the product's durability. These features make this a good B2B Intro Video for Social Media.
The video is designed to communicate the message that the TIGRON actuator is a high-quality, durable, and innovative product. The use of clear visuals and animation helps to engage the viewer and showcase the features and benefits of the TIGRON actuator. The tone of the video is professional and confident, reflecting the company's position as a leader in the industry. The video is designed to attract the attention of potential customers in the industry, who are looking for reliable and efficient solutions.
What We Can Learn
Bold visuals grab attention. a memorable intro sparks interest.
6. Axway Animated B2B Intro for Customer Engagement
Axway Amplify API management platform is designed to manage the complexity of modern business API initiatives.
Video Design - Axway's video uses a clean and minimalist design, featuring a simplified animation of a progress bar and connected icons. This Animated B2B Intro for Customer Engagement uses a consistent style and uses graphics, color and animation to connect viewers to their goal of managing the complexities of API, enabling seamless integration. A bright red color is used for the progress bar that adds visual interest and highlights their brand,
The video's animation, clean lines and minimal graphics communicate Axway's key message about solving API complexity. This makes the video engaging for viewers, and drives the objective of promoting their API Management Platform. The video has a professional, yet approachable tone, which successfully caters to their intended B2B audience. Axway effectively uses the video to convey the value proposition of their API Management Platform.
BruggCables is a company committed to developing sustainable cable systems for high voltage underground cable systems. The video is designed to introduce the latest innovation, the TFD 72,5 kV and 145 kV solutions, and demonstrate its capabilities.
Video Design - This B2B Intro Animation features a visually compelling blend of 3D animations and live action footage. The use of advanced 3D models, showcasing the TFD 72,5 kV and 145 kV solutions, allows the viewer to understand the complex technical details and intricate cable systems involved.
The visual design is dynamic and engaging, effectively communicating the capabilities and benefits of the new TFD solution for high voltage underground cable systems. The animation's focus on showcasing complex technology in an accessible and appealing manner aligns with the core values of the BruggCables brand. The video's professional and confident tone highlights the company's expertise in the field, further strengthening its brand presence.
What We Can Learn
Inspire confidence by showing the meticulous detail in your product's creation.
Canon is a company specializing in medical imaging. This video is designed to introduce SilverBeam, a new solution that helps detect lung cancer early.
Video Design - The video uses sleek, minimalist graphics with a dark background. The white text and clean lines create a sense of professionalism and modernity. Simple animations and smooth transitions help highlight key details. The use of simple yet impactful animations adds visual interest to the B2B Intro Animation. The overall design is engaging and informative, capturing the attention of potential users.
The video effectively communicates the seriousness of lung cancer while also promoting the benefits of SilverBeam. The overall tone of the video is serious but optimistic, highlighting the potential for early detection and successful treatment. The video's focus on the technical details of SilverBeam, combined with its visually appealing style, effectively targets healthcare professionals and potentially attracts new customers for Canon.
Cerner is a technology company that provides healthcare solutions. The video is designed to promote their ambulatory surgery center solution, Cerner ASC, and how it can help healthcare organizations improve patient care.
Video Design - The video uses a vibrant and modern style for its Animated B2B Intro Video. The graphics are clean and simple, and the animation is smooth and engaging. The use of bold colors and simple illustrations creates a clean and easy-to-understand visual experience.
The video effectively communicates the objective of Cerner ASC, which is to help healthcare organizations provide better patient care and achieve a healthier bottom line. The video uses a positive and optimistic tone and visually highlights the benefits of Cerner ASC for clinicians and staff, while showcasing the patient experience.
What We Can Learn
Tell a story that shows how your product solves a problem and improves lives, building trust.
Crestron is a company that provides technology solutions to businesses, focusing on automation and control of various elements in a room. The video is designed to showcase the seamless integration of Crestron products in a variety of applications, and how this technology helps to enhance the user experience.
Video Design - The video utilizes a minimalist design, featuring crisp white backgrounds and bold black text to highlight the key selling points of Crestron. The design style is clean and modern, aligning perfectly with Crestron’s sophisticated brand image. The animated intro for B2B uses simple yet impactful visuals like lightbulbs, cameras, video players, and thermostats, to showcase the specific features and benefits of Crestron’s automation and control technology.
The use of subtle animation and a neutral color palette creates a professional and engaging tone, underscoring the advanced technology and seamless integration offered by Crestron solutions. The video's overall message is clear and concise, emphasizing the ability to control various aspects of a room with ease.
What We Can Learn
Quickly show your product's value with simple visuals, grabbing attention fast.
Epsilon is a data-driven company that helps businesses personalize the customer journey, driving better outcomes. The video is designed to showcase Epsilon's ability to help businesses understand their customers, build a strong brand presence and elevate their marketing strategy.
Video Design - Epsilon uses simple, yet engaging, 3D block visuals to represent data in their animated B2B intro. This allows the viewer to easily understand the complex nature of data and the way in which Epsilon leverages it. The video effectively uses contrasting colors to represent the pieces of data. The color scheme is vibrant and the blocks are clean and well-defined, reflecting the brand's focus on clarity and precision. The video uses a simple and direct tone, but the narrative is engaging enough to keep the viewer interested.
The video's design, featuring blocks coming together to form a human figure, clearly illustrates the company's ability to connect pieces of data and build a complete picture of the customer journey. The design is visually appealing and the animation adds to the overall engagement. The video is designed to pique interest and leave the viewer wanting to learn more about Epsilon's services. The visual style of the video effectively communicates the brand's core values. This tone is consistent with the brand's overall message and helps to build trust with potential customers.
FieldRoutes is a software for field service businesses. This video is designed to highlight how this service can help field service companies automate communication processes.
Video Design - The video uses a simple, flat design style with a focus on clean lines and bright colors. The use of a bold, sans-serif font makes it easy to read. The style is appropriate for an Animated Intro for B2B. The video design effectively highlights key features like appointment reminders, invoices, and service notifications.
The video's simple style helps communicate FieldRoutes' value proposition, while its bright colors and simple, clear graphics are in line with the company's brand. The overall tone of the video is professional and engaging, making it effective in capturing the attention of field service businesses.
What We Can Learn
Highlight the positive outcomes of using your software, inspiring viewers to take action.
GeoComply is a company that provides fraud prevention and geolocation security solutions to businesses. This video is designed to highlight the challenges of IP spoofing, which makes it difficult to determine a viewer's true location.
Video Design - This is a crisp Animated B2B Intro Video that uses bold colors and a clean line style to communicate the complexity of geolocation and its impact on businesses. The video employs a minimalist art style, featuring simple geometric shapes and outlines for characters and objects. This minimalist style helps to emphasize the important information of the video, which is the problem of IP spoofing.
The video is able to successfully communicate its objective by using vivid and engaging animations to highlight the problem of location fraud. The use of bold color and simple animations also provides a playful and lighthearted tone that makes the video more engaging. The visual design of the video clearly illustrates the challenges of IP spoofing and the solutions that GeoComply offers.
What We Can Learn
Smart visuals build trust, making complex ideas easy to grasp and boosting engagement.
Hexagon has a bold vision for an autonomous future where business, industry, and humanity sustainably thrive. This video is designed to introduce the brand and highlight its innovative solutions for a better future.
Video Design - The video utilizes a futuristic and dynamic design style. A blend of bright, teal, and neon green colors create a vibrant visual appeal. The intricate network of lines and geometric shapes, along with the spinning globe, symbolizes the interconnectedness of Hexagon’s solutions with various industries around the world. The use of Animated B2B Intro for Branding helps to effectively communicate Hexagon's brand identity and values.
The video effectively communicates Hexagon's objective of driving positive change through innovative technology. The animation style, with its emphasis on interconnectedness and dynamism, reinforces the brand's focus on solutions that improve efficiency, productivity, and quality. The use of a spinning globe and the powerful message of saving our world emphasizes Hexagon's commitment to a sustainable and responsible future. The overall tone of the video is optimistic, inspiring, and confident.
KBR is a company that provides digital solutions for clients in various industries such as defense, space exploration, and infrastructure. The video is designed to showcase KBR's digital capabilities.
Video Design - KBR utilizes a strong visual style in their B2B Video Intro Animation, with an emphasis on futuristic aesthetics that evoke a sense of innovation and technological advancement. The video prominently features bold, geometric shapes, sleek lines, and bright neon colors against a dark background. The color palette uses blues, greens, and yellows, creating a vibrant and energetic look that mirrors the company's commitment to digital solutions. The use of grid patterns adds a sense of order and structure, reflecting the company's approach to problem solving.
The video's visual style effectively communicates KBR's objective of highlighting their digital expertise and solutions. The use of futuristic imagery and advanced technology elements like AI, data analytics, and connected workers creates a sense of confidence and trust. The overall tone of the video is professional, engaging, and forward-thinking, perfectly aligning with KBR's brand image as a leading provider of mission-proven solutions for complex challenges.
What We Can Learn
Visually tell your company's story, creating a memorable brand experience.
16. Movu Robotics Animated B2B Intro for Marketing
Movu Robotics provides warehouse automation solutions for growing businesses, enabling easy installation and adaptability to new business needs. The video is designed to introduce viewers to Movu Robotics and its range of solutions, including warehouse automation.
Video Design - Movu Robotics leverages a simple yet effective animated B2B intro for marketing. The visual style of the video features an animated model of a warehouse and a simple, clean color palette. The video highlights key features of Movu Robotics' products, like their ability to fit into complex layouts and their energy efficiency. The video effectively illustrates how Movu Robotics can be easily integrated into an existing warehouse system.
The visual style of the video effectively communicates the key message of the video, which is to present Movu Robotics’ solutions as a reliable and affordable solution for growing businesses. The video's use of bright, clean colors and smooth animation emphasizes the ease of use and adaptability of the warehouse automation solutions, while the smooth animations create a sense of ease and efficiency.
What We Can Learn
Brighten your visuals with strategic color accents to boost impact.
SEL is a company focused on providing solutions for critical infrastructure networks. The video is designed to introduce a new network architecture solution called the Converged Industrial Edge that improves information exchange between IT and OT networks. This solution will allow businesses to improve communication, boost efficiency, and improve cybersecurity.
Video Design - The video uses simple, clean line illustrations that represent various buildings and factories. The video style is clear and easy to understand. It features a simplified, modern look and feel that is typical of a B2B Intro Video for Lead Generation. The graphics are clear, crisp, and eye-catching, which make the video engaging and easy to understand.
The visual style and animation elements work together to clearly communicate the challenges and benefits of the Converged Industrial Edge. The video narrative emphasizes the importance of bridging the gap between IT and OT networks, creating a more secure and efficient communication flow. The video uses a professional and informative tone to emphasize the benefits of the solution for a targeted audience of businesses operating critical infrastructure networks.
Suzy helps companies to make informed decisions about product development and marketing strategies. This video is designed to showcase how the company can help brands understand consumer preferences.
Video Design - This video features a clean, modern visual style. The use of vibrant, bright colors and minimal text helps to create an engaging and memorable experience for viewers. The use of simple shapes and animated icons, coupled with a clean, white font helps to make the video particularly suitable for social media. This is an excellent example of a clean, minimalist Animated B2B Intro for Social Media.
The video's narrative emphasizes the importance of data-driven decisions and shows how Suzy’s MaxDiff and TURF analysis can be used to understand customer preferences and optimize product offerings. The tone of the video is confident and upbeat, which helps to communicate the message that Suzy can help brands achieve success. The combination of vibrant graphics, clean animation, and straightforward storytelling effectively conveys the video's objective.
TeleVox is a patient engagement platform that helps healthcare providers streamline communication and outreach. This video is designed to showcase the benefits of using TeleVox to reduce operational burden and enhance patient care.
Video Design - TeleVox uses simple, bright, and colorful cartoon graphics to represent their product. It features relatable characters and scenes, and the animation is smooth and engaging. This is a classic B2B Intro Video for Marketing, meant to give viewers a quick overview of the product and its benefits.
The video uses a cheerful and upbeat tone to communicate the value of TeleVox. It is clearly designed for healthcare providers who are looking to modernize patient outreach and improve operational efficiency. The bright colors and animated characters help create a positive and engaging tone. The video’s narrative illustrates the problems of traditional patient engagement and shows how TeleVox helps healthcare providers overcome these challenges.
Truelayer is a company providing Open banking payments. This video is designed to showcase the benefits of Truelayer for online payments.
Video Design - Truelayer utilizes a B2B Intro Video for Presentation. The video style is simple and engaging, featuring clear visual graphics and illustrations. They use a clean layout with a light blue background and a grid pattern to highlight the process. The white mobile phone is used as a main element, and the screen transitions are smooth, with a user-friendly design.
The video successfully highlights the advantages of Truelayer's product. By walking through the simple, secure payment process, the video establishes a positive tone for the brand. They highlight the speed and ease of use of the system while providing a clear visual explanation. This style effectively communicates Truelayer's value proposition and appeals to B2B companies seeking secure and efficient payment methods.
What We Can Learn
Smooth transitions between 2D and 3D boost viewer engagement.
FAQ
How can animated B2B intros help me explain my complex product simply?
Animated B2B intros translate complex products into engaging narratives, simplifying explanations and captivating viewers.
What are the different styles of animated B2B intros, and which one suits my brand personality?
Intro styles range from minimalist and modern to dramatic and industrial, each reflecting a unique brand personality.
How long does it typically take to create an animated B2B intro?
Intro creation typically requires 3-8 weeks, accounting for complexity and revisions.
What is the average cost of producing a high-quality animated B2B intro?
High-quality intro production typically costs between $1,000 and $6,000, scaling with project scope.
How can I use my existing brand assets (logo, colors, fonts) in an animated intro?
Existing brand assets (logo, colors, fonts) are seamlessly integrated to maintain brand consistency.
What are the key elements of a successful animated B2B intro?
Successful intros blend clear messaging, captivating visuals, and a compelling call to action.
How can I ensure my animated intro effectively communicates my unique selling proposition?
Intros are strategically crafted to highlight unique selling propositions and capture audience attention.
What are the best practices for using animated intros in different industries?
Best practices are tailored to resonate with specific target audiences across various industries.
How can I adapt an existing animated intro style to fit my specific company message?
Existing intro styles can be adapted to align with specific company messages and brand identities.
What are the benefits of using an animated intro versus a live-action intro?
Animated intros offer greater creative flexibility and cost-effectiveness than live-action alternatives.
How can I find a reputable animation studio to create my intro?
A reputable animation studio with a proven track record ensures high-quality intro creation.
What kind of information should I provide to an animation studio for a successful collaboration?
How can I incorporate storytelling into my animated intro?
Compelling narratives woven into intros enhance engagement and memorability.
What are the common mistakes to avoid when creating an animated B2B intro?
Avoid overly complex visuals, unclear messaging, and neglecting the call to action.
What are the emerging trends in animated B2B intros?
Emerging trends include minimalist design, 3D animation, and personalized storytelling.
How to plan and optimize Animated B2B intros?
Distinct Brand Identity: "Style—all who have it share one thing: originality." - Diana Vreeland. Advids helped a cybersecurity client develop a unique visual style for their animated B2B intro, using bold colors and abstract animation. This differentiated them from competitors and boosted brand recall by 15%.
Actionable: Develop a distinct visual style reflecting brand personality.
Emotional Resonance: "Good design is obvious. Great design is transparent." - Joe Sparano. Advids created an animated B2B intro for a healthcare client, focusing on the emotional connection between patients and doctors. This resonated deeply with their target audience, leading to a 25% increase in website traffic.
Actionable: Evoke emotion through visuals and storytelling in videos.
Data-Informed Creativity: "Please, stop the 'marketing' and start the 'market-ing'." - Avinash Kaushik. Advids used market research to inform the creative direction of an animated B2B intro for a logistics client. This data-driven approach resulted in a 10% improvement in click-through rates.
Actionable: Use market research to inform video content and strategy.
Growth Mindset: "The slight edge is the principle of doing things that are easy to do, but also easy not to do." - Jeff Olson. Advids consistently iterates on video production processes, applying this principle to improve efficiency and quality for clients like a manufacturing company, resulting in faster turnaround times and higher client satisfaction.
Actionable: Continuously improve video production processes for better results.
Clear Value Proposition: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - Iman Bayatra. Advids helped a FinTech client clearly articulate their value proposition in their animated B2B intro, leading to a 18% increase in lead generation.
Actionable: Clearly communicate value proposition in video messaging.
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Why Advids for Animated B2B intro?
At Advids, we create high-quality, original Animated B2B intros designed to deliver exceptional results and achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Animated B2B intro creation. We've crafted over 270 impactful intros specifically for B2B clients. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Crafting Your Animated B2B Intro:
Customized Solutions: We tailor each project, whether it's an explainer video, character animation, or any other type of Animated B2B intro, to perfectly match your brand, style, and target audience. Creative Storytelling: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
A Collaborative Approach:
Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Animated B2B intros.
Ready to unlock the potential of Animated B2B intro for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated B2B intro Video?
An animated B2B intro video is a short, engaging video that uses animation to introduce a company, product, or service to a business audience. These videos are designed to capture attention, convey key information quickly, and leave a lasting impression.
Animated B2B intro videos are commonly used for a variety of purposes, including website landing pages, social media posts, email campaigns, and video presentations. They can be used to introduce a new product or service, explain a complex concept, or simply showcase a company's brand identity.
What do top Animated B2B intro Videos have in common?
2D animation - A visually appealing and cost-effective way to bring your brand to life.
Motion graphics - A dynamic and engaging way to showcase your brand's personality and values.
Whiteboard animation - A simple and effective way to explain complex concepts in a clear and concise manner.
Mixed media - A versatile approach that combines different animation styles to create a unique and memorable experience.
Character animation - A fun and engaging way to connect with your audience on a personal level.
Kinetic typography - A visually striking way to highlight key messages and make them more memorable.
Explainer video - A concise and informative way to explain your product or service's value proposition.
Product tour - A guided walkthrough of your product or service's features and benefits.
Brand storytelling - A powerful way to connect with your audience on an emotional level and build brand loyalty.
Call to action - A clear and concise prompt that encourages viewers to take the next step.
Brand colors - A consistent visual identity that reinforces your brand's presence.
Visual storytelling - A captivating way to engage your audience and leave a lasting impression.
What makes Animated B2B intro Video effective?
A compelling Animated B2B intro video is a powerful tool for capturing attention and conveying information effectively. The key to creating an effective intro video lies in the design to resonate with your target audience.
Methods for creating an effective Animated B2B intro video include crafting a clear and concise message, using engaging visuals, and incorporating a strong call to action. These elements work together to create a memorable experience that leaves a lasting impression on viewers.
Leading to a positive response, an effective Animated B2B intro video can help to increase brand awareness, generate leads, and drive conversions. By leveraging the power of animation, businesses can effectively communicate their value proposition and connect with their target audience on a deeper level.
How long should your Animated B2B intro Video be?
A well-crafted Animated B2B intro video is a powerful tool for capturing attention and conveying information effectively. The ideal length of your video is driven by the specific goals you aim to achieve.
Techniques to determine the ideal length include considering the complexity of your message, the attention span of your target audience, and the platform where you plan to share your video. A shorter video is often more effective for social media, while a longer video may be more appropriate for a website landing page.
Pre-production pointers
What is the primary goal of your video?
What is the target audience for your video?
What is the key message you want to convey?
What is the platform where you plan to share your video?
What is the budget for your video?
What is the timeline for your video?
What is the desired call to action?
How to create Animated B2B intro Videos?
The creation of an Animated B2B intro video involves a strategic approach that combines creativity and technical expertise. It is a process to create a compelling and effective video that resonates with your target audience.
Methods for creating an Animated B2B intro video include defining your target audience, crafting a clear message, and selecting the right animation style. These elements work together to create a memorable experience that leaves a lasting impression on viewers.
Pre-production pointers
Define your target audience
Craft a clear message
Select the right animation style
Develop a storyboard
Choose a voiceover artist
Create a script
Secure music and sound effects
Production pointers
Hire an animator
Create the animation
Record the voiceover
Add music and sound effects
Edit the video
Render the video
Optimize the video for different platforms
How animated B2B intro examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to B2B lead generation. 7.Brand Alignment Determining video alignment with brand message, identity, and target B2B audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product tour video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 is 0.22% of 13636)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
