30 Animated Company Explainer Videos That Drive Conversions

Animated Company Explainer Video Examples

1. Litum

In this animated company explainer video, Litum presents a compelling narrative of its journey from its inception in 2004. We are drawn to the clever use of historical context, juxtaposing Litum's founding with significant events like the Mars rover landing and Facebook's launch. This approach effectively highlights the company's innovative spirit.

The video seamlessly blends playful animation with informative content, showcasing the tangible benefits of Litum's solutions. The focus on improving efficiency and reducing costs, supported by clear visuals, makes a strong case for businesses seeking optimization strategies. This video perfectly balances engagement and information, leaving a lasting impression on viewers.

2. Acuity Animated Corporate Explainer Video - Build brand awareness subtly

In today's dynamic financial landscape, we see the need for continuous innovation and transformation. This animated company explainer video by Acuity Knowledge Partners brilliantly captures this essence, showcasing their expertise in driving client revenues and operational efficiency. The vibrant visuals and concise messaging effortlessly convey the value proposition of their tailored research, analytics, and data services.

We love how the video seamlessly integrates human capital with emerging technology, reflecting their commitment to providing future-ready solutions. The use of the rocket ship as a visual metaphor for transformation is particularly effective, leaving a lasting impression. This video is a stellar example of how motion graphics can elevate an explainer video, making complex concepts accessible and inspiring.

3. Process Street Simple Animated Business Video

We appreciate the clever way this Animated Company Explainer Video seamlessly showcases Process Street's core functionalities. The video dynamically transitions from showcasing the intuitive interface to demonstrating task automation, using vibrant colors and motion graphics to hold our attention. In fact, the visual metaphor of confetti upon task completion adds a touch of delight and underscores the satisfaction of streamlined workflows.

With a clear and concise voiceover, the video communicates the benefits of using Process Street, from simple daily chores to complex workflows. The global task routing visualization emphasizes the platform's ability to connect teams and improve collaboration. We love how it showcases the products value proposition in a visually engaging and informative manner, inspiring us to explore the possibilities for our own projects.

4. CEVA Animated Business Explainer

Upwork's Animated Company Explainer Video is a masterclass in concise storytelling. In under a minute and a half, it effectively conveys the challenge of finding quality tech talent and positions Upwork as the solution. The use of simplified UI mockups within the video gives viewers a glimpse of the platform's functionality without overwhelming them with detail.

The strategic choice of a minimalist aesthetic€“clean lines, bold colors, and uncluttered visuals€“keeps the focus squarely on the key messages. It's a testament to how a well-crafted explainer video can seamlessly integrate branding, functionality, and emotional connection in a memorable way.

5. Sanofi Simple Animated Explainer Video - Build brand awareness subtly

The video effectively conveys the challenges faced by patients with rare diseases, highlighting the difficulties in diagnosis and the absence of available medication. The use of color, with each stage of the patient's journey represented by a unique color palette, helps to visually emphasize the complexity of the experience. The overall style is minimalistic and engaging, drawing viewers in with its clean lines and simple animations.

This Animated Company Explainer Video serves as an excellent inspiration for organizations seeking to increase awareness for their cause. The video effectively connects with the audience on an emotional level while also providing informative insights into a complex issue. The video demonstrates the power of a clear message, engaging visuals, and a concise narrative in conveying a powerful message about rare diseases.

6. PerkinElmer Animated Explainer Video Example

We love how this PerkinElmer video balances its impressive history with a forward-looking perspective. The use of archival footage, seamlessly transitioned into modern lab scenes, showcases their enduring pursuit of scientific breakthroughs. The message resonates: science for the better.

By incorporating diverse individuals, from scientists to children envisioning a sustainable future, the video emphasizes PerkinElmers broad impact. This emotionally resonant approach makes it a memorable and inspiring animated company explainer video.

7. Capital One Animated Company Story - Increase engagement implicitly

We admire how this animated UI explainer video effortlessly captures the evolution of payments. From chariot rides to digital transactions, it paints a vivid picture of progress, highlighting the convenience of the Capital One debit card.

The zero-dollar fraud liability is beautifully visualized through the dropped card scene, reassuring viewers. We love how the animation seamlessly integrates UI elements, demonstrating the ease of locking and unlocking the card. This approach underscores Capital Ones commitment to security and modern banking solutions.

8. GE Animated Explainer Showcase

The urgency of climate change and the need for innovative solutions resonate throughout this animated explainer video for GE. We appreciate the clear communication of the challenges, highlighting the limitations of renewable energy alone and the significant role coal continues to play in CO2 emissions. The video's clean visual style and vibrant color palette make complex information easily digestible, effectively capturing GE's vision for a sustainable future.

With a compelling problem-solution structure, the video elegantly presents a combined renewable and gas power approach. We all see the need for such an immediate solution, emphasizing GE's commitment to driving progress toward zero emissions and Building a world that works.

9. Tyson 2D Animated Explainer Video

The power of visual storytelling shines through in this animated explainer video for Tyson. We love how the video seamlessly transitions from the macro importance of water to the micro-level actions Tyson is undertaking. The animation style, with its clean lines and vibrant color palette, grabs attention while effectively conveying complex information.

Through compelling visuals and concise messaging, Tyson outlines its commitment to water stewardship. The focus on data-driven strategies and community partnerships demonstrates a thoughtful approach to sustainability. We applaud Tysons dedication to protecting water resources.

10. Justice 2D Animated Explainer

We are captivated by this explainer video's powerful message about the indispensable role of information in reconciliation. The evocative imagery, from the tug-of-war symbolizing conflict to the blooming flowers representing hope, instantly grabs our attention.

We love how Justice Info.net uses a minimalist animation style with splashes of color to communicate complex ideas with clarity. The tightrope walk metaphorically portrays the delicate balance necessary for trust and dialogue. This video is a masterclass in visual storytelling.

11. Aqua Security 3D Animated Company Showcase

Aqua Security is a cloud native security platform. This Animated UI Explainer Video is designed to showcase how their solution helps businesses keep pace with the rapid acceleration of software development and delivery.

Video Design - This is a highly stylized explainer video that uses a futuristic, tech-forward design style. It features 3D animated graphics with bright neon colors, a fast-paced, dynamic aesthetic, and animated characters using computers with code running on the screen. The graphic design is bold and clean, highlighting the speed and agility of cloud-based environments.

The overall design effectively communicates the objective of the video, which is to convey the benefits of cloud native security, particularly how it enables businesses to stay ahead of the curve in the era of rapid technological evolution. The tone of the video is both informative and energizing, creating a positive association with the company and its products. The combination of vibrant visuals, energetic music, and clear messaging ensures the video effectively captures attention and conveys the key messages about cloud native security.

12. Excella Animated Company Explainer

The vibrant energy of Excella's animated company explainer video immediately captivates us. We admire how the isometric 3D visuals seamlessly blend with the motivational voiceover, creating a clear and concise message about their expertise in technology solutions. The pinball game metaphor cleverly demonstrates their approach to tackling complex challenges.

In this inspiring piece, we love the dynamic journey through various tech-driven scenarios. From VR headsets to drones delivering packages, the animation paints a compelling picture of Excella's ability to solve current problems and pave the way for future innovation. The consistent branding and memorable tagline Solve and evolve solidify their commitment to technological advancement.

13. COTI Creative Animated Business Video

From bartering chickens for cats to paying exorbitant fees, this COTI video artfully chronicles the pain points of traditional payments. We all experience the frustration of hidden costs and slow transactions, making COTI's solution of a decentralized, fast, and secure digital currency instantly relatable. The animated company explainer video shines in its clever use of visual metaphors, such as the submerging bank, symbolizing the decline of outdated systems. The dynamic animations and vibrant color scheme maintain a high level of engagement throughout the short runtime. The video masterfully showcases the user-friendliness of COTI by demonstrating seamless online shopping and everyday purchases, effectively communicating its practical applications.

14. Healthe

Healthe is a technology company that uses their expertise in lighting solutions to illuminate villages, rescue wildlife, and grow food at the South Pole. The video is designed to showcase Healthe's work, and the impact their technology has on a global scale.

Video Design - The video utilizes a bright, colorful, and engaging Animated Company Explainer Video style, using a combination of 2D animation, and graphics. The video starts with a space-themed setting, featuring astronauts in space, and then transitions to a brighter light source that is used to illuminate the Earth. The video uses a combination of graphics, animations, and music to create a powerful visual experience that emphasizes the global impact of Healthe's technology.

The video bright and engaging style effectively communicates the message that Healthe's technology is a force for good in the world. The visual design is optimistic and upbeat, and the use of striking graphics, and animations, help to create a sense of hope and possibility. The video highlights the positive impact of Healthe's technology, and emphasizes the company's commitment to making a difference in the world.

15. Calendly

Calendly simplifies scheduling for individuals and businesses. This video is designed to promote the new look and feel.

Video Design - The video is an Animated UI Explainer Video, using modern and vibrant design. Simple, flat graphics represent finding the right influencer for a brand, making the subject clear. The color palette is a combination of cool and warm colors, appealing and appropriate for the brand. The video features a fast-paced animation style, keeping the viewer engaged.

The visual design clearly and effectively communicates the brand's message. The bright colors and simple graphics are appropriate for a company that provides a simple solution to a complex problem. The tone of the video is professional, positive, and optimistic, highlighting the ease of use and showcasing the product's benefits.

16. Kubota

Kubota is a company that has been working to solve social issues related to food, water, and the environment for over 130 years. This video is designed to introduce Kubota's long-term vision, GMB2030.

Video Design - The video starts with a minimalist style, using circles to illustrate the social issues that Kubota is addressing. The video transitions to a timeline of Kubota's history, emphasizing the company's commitment to innovation. The video features an Animated Company Explainer Video style, highlighting the company's history and demonstrating how its products and services have impacted society. Clean lines and simple visuals help to effectively communicate complex issues.

The video successfully communicates the company's mission and vision using its design style. The minimalist visual style combined with the clean lines, simple graphics, and clean white background help to convey the idea of Kubota's commitment to a sustainable future. The animated design and visual timeline emphasize the historical commitment to innovation that allows Kubota to tackle today's pressing issues. The video has a positive and optimistic tone that positions Kubota as a reliable and trustworthy partner in solving global challenges.

17. Infineon Minimalist Animated Business Video

In this striking animated website explainer video, we see a clear example of how collaboration fuels innovation. AutoDrive brings together industry leaders, suppliers, and researchers across Europe, working to create safer autonomous driving technology. The 2D animation style keeps the look clean and concise, perfectly complementing the concise presentation of complex technical achievements. We love how the video effortlessly illustrates complex topics, from collaborative investment strategies to the development of a fail-operational powertrain.

Secondly, we appreciate the engaging visual storytelling, beginning with the metaphorical building of a door for opportunity. The narrative progresses through AutoDrive's accomplishments, highlighting the project's positive impact on road safety. This video stands as a great example of how 2D animation can clearly and effectively communicate complex technical information in an engaging and inspiring manner.

18. FinGo

FinGo is a new technology that aims to eliminate the need for cards, documents, or devices. The video is designed to highlight how FinGo can make the world a more secure and easier place.

Video Design - The video uses Animated UI Explainer Video to showcase its services. The video features bright, bold colors and simple, clean graphics. The visuals are modern and engaging, while the use of illustrative characters highlights the user-friendliness of the product.

The video's visual style effectively communicates the objective of making the world a more secure and accessible place by showcasing how simple it is to use the product. The use of bright colors and simple graphics creates a positive and optimistic tone, while the animated storytelling approach makes the content engaging and easy to understand. The visuals effectively convey the product's benefits and highlight the ease of use, making the video highly effective in reaching its target audience.

19. Advanta Animated Business Explainer

The vibrant energy of this Animated Company Explainer Video immediately draws us in and sets the tone for a story about innovation and transformation. The seamless blend of black-and-white imagery and bold color accents creates a visually striking aesthetic that perfectly complements Siemens Advanta's brand identity. We all appreciate the clever use of motion graphics and kinetic typography to highlight key messages and maintain a fast-paced rhythm.

This video effectively showcases Siemens Advanta's commitment to providing unique solutions for unique challenges by featuring footage of diverse individuals in various professional settings. By focusing on the human element and emphasizing collaboration and progress, Siemens Advanta presents itself as a trusted partner for businesses looking to navigate the complexities of the modern world and embrace the future.

20. BDO Cinematic Animated Presentation

The BDO brand video sets a powerful tone, highlighting the importance of innovation and collaboration. We love the visually driven narrative; it captures the essence of striving for the impossible. It masterfully interweaves captivating imagery with impactful messaging, truly resonating with our sense of ambition.

The quick cuts and dynamic transitions, paired with the vibrant colors and uplifting score, create an engaging experience. It celebrates a culture of curiosity, kindness, and the pursuit of growth. We find this a remarkable example of how cinematic storytelling elevates a brand video, inspiring us all to aim for the unthinkable.

21. ManageEngine

We love this animated company explainer for ManageEngine, which masterfully showcases the importance of data backup. The video opens with a relatable credit card transaction, highlighting how data drives our daily lives, before cleverly transitioning to the potential dangers of data loss. In a captivating sequence, a hot air balloon, symbolizing valuable data, is abruptly popped, leaving the viewer with a sense of vulnerability.

The subsequent scenes demonstrate the ease and security of backing up data with ManageEngine, emphasizing the need for preparedness. We all resonate with the fear of losing important information, and this video effectively conveys the need for a reliable solution like ManageEngine. The vibrant visuals, coupled with upbeat music, make this a memorable and engaging piece that inspires viewers to prioritize data security.

22. Avast

Avast is a digital security and privacy company that aims to protect people in the online world. This video is designed to showcase the impact of Avast on people globally, and the company's commitment to a secure digital world.

Video Design - This Animated Company Explainer Video is visually captivating, using simple, yet expressive lines to represent people connected across the globe. The animations, simple color palettes, and clean graphics, combine to create a visually engaging and entertaining video.

The animation style effectively communicates the universal reach of Avast. The simplified characters are relatable, representing the diverse people Avast aims to protect. The video adopts a hopeful and optimistic tone, emphasizing Avast's role in creating a positive and secure online experience for all.

23. National Grid ESO

National Grid ESO is a company focused on the digital transformation of the energy network. This video is designed to show the importance of digitalization in the energy network and how the company can be helpful.

Video Design - This Animated Company Video features a modern, sleek design, with sharp lines and vibrant colors, representing a modern energy grid. Vibrant blue, yellow, and green are used consistently, creating a cohesive visual look. Clean and simple animations are used, avoiding overly complex movements, ensuring the message is communicated clearly and effectively.

The video uses graphics and animations to illustrate the importance of data storage in the future energy grid. The simple yet effective animation style effectively illustrates how the company is creating a better future for the energy grid. Minimalist animations and bright, bold colors create an engaging and easy-to-understand video, conveying the company's expertise in a straightforward and professional manner. The overall tone is confident and optimistic, conveying a clear message about how the company is shaping the future of energy.

24. Dun & Bradstreet Minimalist Animated Explainer

In this Animated Company Explainer Video, we witness the very real struggles businesses encounter with data management. The visuals effectively showcase the confusion stemming from multiple systems and conflicting information, a pain point we all recognize. Dun & Bradstreet presents a compelling solution through their master data management services.

The simple yet powerful animation clearly demonstrates how they unify disparate data sources. This clarity in information delivery, coupled with the videos concise messaging and visually appealing design, makes a strong case for Dun & Bradstreet's expertise in tackling data complexities. The call to action provides a straightforward pathway for viewers to learn more and transform their data management practices.

25. CSL

CSL is a global company that develops and delivers innovative biotherapies, helping people live full lives. This company explainer video is designed to showcase their commitment to innovation and saving lives. It's a powerful tool to communicate their mission and impact.

Video Design - This animated explainer video uses a clean and modern design style, featuring bright colors and bold graphics. The text is clear and easy to read, and a timeline visually presents the company's history of innovative milestones, showcasing their journey.

The video uses a positive and optimistic tone, telling the story of how the company has been a leader in innovation. It shows how they've been working to develop new treatments that can help people with life-threatening medical conditions. The visual style effectively communicates this goal by showcasing their journey to bring innovative treatments to people around the world. This video style is a good example of a highly engaging company explainer video.

26. Noonday Collection

Noonday Collection is a community of women who want to create an income with impact. This video is designed to showcase how you can join the community and start your own business selling beautiful handmade goods.

Video Design - This Animated UI Explainer Video is visually appealing and uses soft, muted colors with a simple design to attract a diverse audience. The video uses a minimalistic, graphic style and highlights a woman pushing the globe to showcase the impact the community has on the world. The graphic style represents the diverse artisans and the unique crafts they create.

The video's design effectively conveys the message that Noonday Collection is a way to earn a flexible income while also making a positive impact on the lives of women around the world. The simple, yet elegant visual style is welcoming and inspires a sense of community. The video's soft tone conveys a sense of hope and encourages viewers to join.

27. Cisco

Cisco provides solutions for the healthcare industry. This video is designed to showcase how Cisco can help make the future of healthcare connected, secure, sustainable, and equitable.

Company Explainer Video - This video uses a simple line art style, clean animation, bright colors, and simple geometric shapes. The video uses visual metaphors and illustrations to represent the core values of the video.

The visual design emphasizes connectivity by linking icons together. Clean, bright colors create a positive tone, showcasing the company's commitment to improving healthcare. The video uses simple language to explain complex concepts, making it easy for viewers to understand. The video concludes by showing how Cisco's technology can help achieve the goals of healthcare, such as better patient experience, by connecting all people, providers, and technology.

28. Quantiphi

Quantiphi is a company passionate about problem solving, using cutting-edge artificial intelligence, data solutions, and cloud practice to solve business challenges. This video is designed to highlight the company's expertise and its commitment to solving what matters.

Video Design - The video uses a modern and abstract design style, creating a visually engaging experience. It looks and feels like an Animated UI Explainer Video, creating a sense of energy and innovation. This is achieved using a color palette of dark blue, light green, and white. Geometric shapes, like squares, cubes, and lines are frequently used throughout the video, and a 3D animation style is used to create a sense of depth and movement.

The design and visual elements effectively communicate the company's goal of helping businesses transform, adapt, and solve problems. The bright, positive color palette and lively animation create an upbeat and encouraging tone, conveying a message of innovation and progress. The video uses abstract and graphic elements to highlight the company's expertise in data and technology, effectively targeting an audience of businesses seeking to solve complex problems and stay ahead of the curve.

29. ExxonMobil

ExxonMobil is focused on improving energy access around the world, and this video is designed to showcase how energy can transform lives.

Video Design - The video uses a simple, bold style with vibrant color combinations, such as purple and orange, and minimal animation. It incorporates a radar theme that visually represents the threat of cyberattacks, which are detected and analyzed by the team. Animated graphics depict various symbols that are frequently associated with security threats, such as a skull and crossbones, a radioactive symbol, and a coronavirus. These graphics, combined with the radar theme, contribute to making this a good Animated UI Explainer Video.

The video is designed to engage viewers with a fast-paced narrative that effectively communicates the challenges of cybersecurity and highlights the value of expertise in this field. The design choice of using minimal animations and bold graphic elements contributes to creating a sharp and attention-grabbing experience.

How to plan and optimize Animated Company Explainer Videos?

Activate Social Engagement: "Social media is not a media. The key is to listen, engage, and build relationships." - Melonie Dodaro. Advids leveraged this for a healthcare client. We created an animated company explainer video designed to spark conversation on social media platforms. By incorporating interactive elements and asking questions, we boosted social shares by 40% and increased brand visibility within the target demographic.

Actionable: Design videos that encourage social sharing and audience interaction.

Embrace Simplicity: "Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple." - Steve Jobs. Advids embraced this philosophy for an e-commerce client. We streamlined their complex product offering into a concise and engaging animated company explainer video. This clarity resulted in a 15% increase in add-to-cart conversions.

Actionable: Communicate complex ideas clearly and concisely through visual storytelling.

Focus on Value Proposition: "Marketing is not about the stuff you make, but about the stories you tell." - Seth Godin. Advids used this approach for a non-profit client. We crafted a compelling narrative that highlighted the organization's impact and mission in their animated company explainer video. This resonated with donors, leading to a 25% increase in donations.

Actionable: Clearly communicate the value proposition and benefits in the video narrative.

Build Authentic Connections: "Authenticity is key to building trust and engagement with your audience." - Brian Solis, Altimeter Group. Advids implemented this for a food and beverage client. We showcased the brand's story and values in an authentic and relatable way in their animated company explainer video. This fostered a stronger connection with viewers, resulting in a 10% increase in brand loyalty.

Actionable: Infuse the video with authenticity and genuine emotion to connect with viewers.

Iterate and Improve: "The key is not to be afraid to fail, but to learn from your mistakes and iterate." - Eric Ries, Author, The Lean Startup. Advids applied this principle for a tech startup client. We analyzed the performance of their initial animated company explainer video and made data-driven adjustments to improve its effectiveness. This iterative approach led to a 30% increase in click-through rates.

Actionable: Continuously analyze video performance and iterate based on data and feedback.

Why Advids for Animated Company Explainer Video?

At Advids, we create high-quality, original Animated Company Explainer Videos designed to achieve your business goals. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.

Expertise and Client Satisfaction:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Animated Company Explainer Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust Advids to bring their stories to life.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews testify to our talent, creativity, and commitment to client satisfaction.
275+ Animated Explainer Videos Created: We've produced over 275 successful Animated Company Explainer Videos, showcasing our expertise in this specific area.


The Advids Approach to Animated Storytelling:

Customized Solutions: We tailor each Animated Company Explainer Video—whether it's a product demo, character animation, or something entirely unique—to your brand, style, and target audience.
Creative Storytelling: Our animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning and impactful videos.
Collaborative Partnership: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Animated Company Explainer Videos.


Ready to unlock the potential of Animated Company Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Animated Company Explainer Video?

An Animated Company Explainer Video is a short, engaging video that uses animation to explain a company's product, service, or mission in a clear and concise manner. These videos are designed to capture attention quickly, convey information efficiently, and leave a lasting impression on viewers.

Animated Company Explainer Videos are used for a variety of purposes, including product launches, marketing campaigns, customer onboarding, employee training, and investor pitches. They can be used to introduce a new product or service, promote a company's brand, educate customers about a product's features, or explain a complex process in a simple and engaging way.

What do top Animated Company Explainer Videos have in common?

Creating compelling and effective videos requires a combination of technical expertise and creative vision. Here are some key elements to consider:

Character Design

A captivating character design can bring your brand to life and make your video more memorable.

Visual Storytelling

A compelling narrative that engages viewers and effectively conveys your message is essential for creating a memorable experience.

Motion Graphics

Dynamic graphics, text, and transitions create visually captivating and informative videos, ideal for showcasing data and abstract concepts.

Whiteboard Animation

This classic style uses hand-drawn illustrations on a whiteboard to explain concepts in a clear and engaging manner, ideal for simplifying complex ideas.

2D Animation

This versatile style allows for a wide range of creative possibilities, from simple character animations to complex storytelling, ideal for creating engaging narratives.

3D Animation

3D animation offers a more immersive and realistic experience, ideal for showcasing products, environments, or complex processes, creating a sense of depth and realism.

Engaging Transitions

Smooth transitions between scenes keep viewers engaged and enhance the overall flow of the video.

Visual Hierarchy

A clear visual hierarchy guides viewers through the information, ensuring they understand the key points of the video.

Color Palette

A cohesive color palette that aligns with your brand identity creates a visually appealing and memorable video.

Animation Style

Choose an animation style that aligns with your brand identity and resonates with your target audience, creating a cohesive and impactful video.

Call to Action

A clear call to action encourages viewers to take the next step, whether it's visiting your website or making a purchase.

Brand Consistency

Maintain consistency in your brand's visual identity throughout the video, reinforcing your brand's message and creating a cohesive experience.

What makes Animated Company Explainer Video effective?

A captivating Animated Company Explainer Video is a powerful tool for communicating your message and engaging your audience. The key to creating an effective explainer video is to design to capture attention, convey information clearly, and leave a lasting impression.

A successful Animated Company Explainer Video is driven by a clear understanding of your target audience and their needs. The video should be tailored to their interests and presented in a way that resonates with them. It should be visually appealing, engaging, and informative, providing value to the viewer.

Methods for creating an effective Animated Company Explainer Video include using a compelling narrative, incorporating engaging visuals, and including a clear call to action. The video should be concise and to the point, focusing on the key information that viewers need to know. By following these guidelines, you can create an Animated Company Explainer Video that effectively communicates your message and drives results.

How long should your Animated Company Explainer Video be?

A well-crafted Animated Company Explainer Video is a powerful tool for communicating your message and engaging your audience. The ideal length of your video will depend on the complexity of the information you are trying to convey and the attention span of your target audience.

A general rule of thumb is to keep your video short and sweet, aiming for a length of 60 to 90 seconds. However, there are exceptions to this rule. For example, a video explaining a complex product or service may need to be longer to cover all the necessary information. Similarly, a video targeting a highly engaged audience may be able to hold their attention for a longer period.

Pre-production Considerations:

How to create Animated Company Explainer Videos?

A successful Animated Company Explainer Video is a powerful tool for communicating your message and engaging your audience. The creation process involves several key steps, from planning and scripting to animation and post-production.

A well-structured Animated Company Explainer Video is the result of careful planning and execution. The process begins with defining your target audience, identifying your key message, and developing a compelling narrative. The video should be visually appealing, engaging, and informative, providing value to the viewer.

Pre-production:

Production:

Animated Explainer Videos: The Power of Visual Storytelling

Animated Company Explainer Videos offer a dynamic and engaging way to connect with your audience and effectively communicate your brand's message. They go beyond static text and images, capturing attention and making complex ideas easy to understand.

Boosting Brand Awareness:

• Think of a Captivating Visual Story that sticks in viewers' minds long after they've finished watching. That's the power of animation for brand recall.
• For example, a software company could use a Character-Driven Animation to introduce its brand personality and make its complex product more memorable.

Simplifying Complex Concepts:

• Animation excels at breaking down intricate information into digestible segments.
• Imagine explaining a technical process with simple visuals and step-by-step animations, making it accessible to a wider audience.

Increasing Engagement:

• The dynamic nature of animation keeps viewers hooked, leading to longer watch times and improved comprehension.
• Think of a product demo brought to life with vibrant visuals and engaging transitions, holding the viewer's attention throughout.

Driving Conversions:

• By clearly outlining your Value Proposition and call to action, Animated Videos can effectively nudge viewers towards desired actions.
• Imagine a video that clearly explains the benefits of your product and ends with a compelling call to action, like Visit our website to learn more.

Boost Engagement with Animated Videos

Animated Company Explainer Videos can significantly enhance Customer Engagement by creating a more interactive and memorable experience. They transform passive viewing into active participation, fostering a deeper connection with your brand.

Create a Memorable Brand Experience:

• Engaging visuals and Storytelling leave a lasting impression, fostering a positive brand association. Think of a brand using a unique animation style that reflects its personality and resonates with its target audience.

Personalize the Customer Journey:

• Tailoring video content to specific customer segments creates a more personalized and relevant experience. For example, a SaaS company could create separate videos for small businesses and enterprise clients, addressing their specific needs and pain points.

Provide Interactive Elements:

• Incorporating Interactive Elements like quizzes or polls encourages active participation and feedback. Imagine a video that pauses at key moments to ask viewers questions, making them feel more involved in the learning process.

Offer Valuable Insights:

• Animated videos can effectively convey complex information in a digestible format, empowering customers with knowledge. Think of a video that explains a complex topic in a simple and engaging way, providing viewers with valuable insights they can use.

Animated Explainer Styles for Product Launches

Animated Company Explainer Videos come in various styles, each with its own unique strengths and applications. Choosing the right style depends on your brand's message, target audience, and desired tone.

Whiteboard Animation

This classic style uses hand-drawn illustrations on a whiteboard to explain concepts in a clear and engaging manner. It's ideal for simplifying complex ideas and creating a personal, human touch. A financial services company might use whiteboard animation to explain a complex investment strategy.

Motion Graphics

Motion graphics utilize dynamic graphics, text, and transitions to create visually captivating and informative videos. They are great for showcasing data, statistics, and abstract concepts. A technology company might use motion graphics to explain the features of its new software.

2D Animation

This versatile style allows for a wide range of creative possibilities, from simple character animations to complex storytelling. It's ideal for creating engaging narratives and building Emotional Connections with viewers. A food company might use 2D animation to tell the story of its brand and its products.

3D Animation

3D animation offers a more immersive and realistic experience, ideal for showcasing products, environments, or complex processes. It's great for creating a sense of depth and realism. A car manufacturer might use 3D animation to showcase the features of its new model.

Animated Videos: Fueling Sales and Marketing

By showcasing your product or service's benefits and including a clear call to action, animated videos can effectively capture leads. Imagine a video that highlights the key features of your product and ends with a form to request a free trial.

Increase Website Traffic:

Embedding animated videos on your website can enhance user engagement and drive traffic to specific landing pages. Think of a video on your homepage that explains your company's mission and encourages viewers to explore your product pages.

Promote Product Launches:

Animated videos can effectively introduce new products or services to your target audience, generating excitement and anticipation. For example, a tech company could use a 3D animation to showcase the features of its upcoming smartphone and generate pre-orders.

Educate Customers:

Animated videos can provide valuable information about your products or services, building trust and credibility with potential customers. Think of a video that explains the benefits of your product in a clear and concise way, addressing common customer questions.

Animated Explainer Videos: Mapping the Customer Journey

Animated Company Explainer Videos can play a key role in strategically mapping out the customer journey, showcasing each step a user takes in engaging with your product or service. They provide a visual roadmap that guides customers through their interactions with your brand.

Visual Representation

An Animated Company Explainer Video provides a compelling visual representation of each stage a customer experiences, starting from initial awareness to purchase. Imagine a video that shows how a customer discovers your product, learns about its benefits, and ultimately makes a purchase.

Product Usage Guidance

Illustrate the stages of how a customer interacts with your product, highlighting its functionalities and benefits in a natural context. For example, a coffee machine company could create a video showing how to brew the perfect cup of coffee with their machine, highlighting its Ease of Use and features.

Addressing Customer Pain Points

Showcase solutions to Address Common Pain Points a customer may encounter during their journey, boosting confidence. Think of a video that addresses common customer concerns about your product or service and provides clear solutions.

Lead them through the funnel

Effectively guide your viewers through your marketing funnel, nudging them closer towards your desired outcome. Imagine a series of videos that introduce your brand, explain your product's benefits, and encourage viewers to take the next step, such as requesting a demo or making a purchase.

Crafting Compelling Explainer Videos

Creating an effective Animated Company Explainer Video requires careful consideration of several key elements to ensure it resonates with your target audience and achieves your desired goals. A well-crafted video is a strategic investment that can yield significant returns.

Understanding your target audience's needs, interests, and pain points is crucial for tailoring the video content effectively. Ask yourself:

• Who are you trying to reach?
• What are their challenges?
• What language and tone will resonate with them?

Crafting a compelling narrative that engages viewers and effectively conveys your message is essential for creating a memorable experience. Consider using the hero's journey framework or focusing on a specific customer problem and how your product or service provides the solution.

Choosing a visual style that aligns with your brand identity and resonates with your target audience is crucial for creating a cohesive and impactful video. Consider your brand's colors, fonts, and overall aesthetic when choosing an animation style.

Clearly outlining the desired action you want viewers to take, whether it's visiting your website or making a purchase, is essential for driving conversions. Make your call to action clear, concise, and compelling.

Boost Customer Support with Animated Videos

Animated Company Explainer Videos can be a valuable asset for improving customer support by providing clear and concise information, reducing common inquiries, and enhancing the overall customer experience. They empower customers to find answers independently and resolve issues more efficiently.

Create a Knowledge Base:

Developing a library of animated videos that address frequently asked questions can empower customers to find answers independently. For example, a software company could create a series of short videos explaining how to use different features of its platform, reducing the need for support tickets.

Simplify Complex Processes:

Animated videos can break down complex procedures into easily digestible steps, making it easier for customers to navigate support processes. Imagine a video that visually guides customers through the process of returning a product or filing a warranty claim.

Provide Product Tutorials:

Animated videos can guide customers through the use of your products or services, reducing the need for extensive support interactions. Think of a video that demonstrates how to assemble a piece of furniture or how to use a new software feature.

Enhance Customer Onboarding:

Animated videos can provide a welcoming introduction to your brand and products, setting the stage for a positive customer experience. Imagine a video that welcomes new customers and provides a quick overview of your company and its products or services.

Animated Videos: Lead Generation Powerhouse

Clearly articulate the benefits of your product or service, highlighting how it solves customer problems. Imagine a video that focuses on a specific customer pain point and demonstrates how your product provides the solution.

Include a Clear Call to Action:

Encourage viewers to take the next step, whether it's visiting your website, signing up for a newsletter, or requesting a demo. Use strong verbs and make your call to action visually prominent. For example, Visit our website to learn more or Sign up for a free trial today.

Target Specific Audiences:

Tailor the video content to specific demographics or interests to reach the most relevant prospects. Consider creating different versions of your video for different customer segments, addressing their specific needs and pain points.

Track Results:

Use analytics to measure the effectiveness of your animated videos in driving Lead Generation and optimize your campaigns accordingly. Track metrics such as video views, click-through rates, and form submissions to see how your videos are performing.

Boost Customer Loyalty with Explainer Videos

• Educate Customers: Provide valuable information about your products or services, helping customers understand their full potential and maximizing their value. Think of a video that explains how to use advanced features of your product or service, helping customers get the most out of their purchase.
• Showcase New Features: Highlight new features or updates, keeping customers engaged and informed about the latest developments. Imagine a video that introduces a new feature of your product and explains how it benefits customers.
• Address Customer Concerns: Provide clear and concise explanations to address common customer concerns, building trust and confidence. For example, a bank could create a video explaining how to dispute a transaction, addressing a common customer concern and building trust.
• Reinforce Brand Values: Reinforce your brand's values and mission, fostering a sense of connection and loyalty among your customer base. Think of a video that showcases your company's commitment to sustainability or social responsibility, resonating with customers who share those values.

Onboarding Made Engaging: Animated Explainer Videos

Animated Company Explainer Videos can be a valuable tool for improving employee Onboarding by providing a welcoming introduction to your company culture, values, and processes. They can make the onboarding process more engaging, efficient, and effective.

Introduce Company Culture: Showcase your company's values, mission, and vision, setting the stage for a positive and engaging onboarding experience. Imagine a video that features employees talking about what they love about working at your company, conveying a sense of community and purpose.

Explain Company Processes: Provide clear and concise explanations of key processes, procedures, and policies, ensuring new employees are well-equipped to succeed. For example, a video could explain the company's expense reimbursement process, ensuring new employees understand how to submit expenses correctly.

Highlight Employee Benefits: Showcase the benefits of working at your company, fostering a sense of excitement and belonging among new hires. Think of a video that highlights the company's health insurance plan, retirement savings plan, and other employee benefits.

Introduce Key Personnel: Introduce key personnel and their roles, facilitating a smooth transition for new employees and building connections within the team. Imagine a video that introduces the CEO, department heads, and other key personnel, helping new employees put faces to names.

How animated company explainer video examples are curated?

We dove deep into animated company explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic animated company explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and persuasiveness of the value proposition communicated.
7.Brand Storytelling Determining how effectively the video tells the brand's story and connects with the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, animated company explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)