Video Creation Service

30 Animated Company Explainer Videos That Drive Conversions

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
Animated Company Explainer Video Examples
FAQ
The Science Behind Memorable Animated Visuals
Why Advids for Animated Company Explainer Video?
What is a Animated Company Explainer Video?
What do top Animated Company Explainer Videos have in common?
What makes Animated Company Explainer Video effective?
How long should your Animated Company Explainer Video be?
How to create Animated Company Explainer Videos?

Animation's ability to boost conversions is undeniable. This curated collection presents 30 compelling examples of businesses leveraging animated explainer videos to significantly improve their conversion rates. Explore the diverse approaches these companies adopted to clarify complex concepts, captivate their target audience, and ultimately, convert interested prospects into loyal customers. Discover the impactful outcomes achieved through the strategic use of animation.

Video's role in modern marketing:

An estimated 1.6 billion people use short-form videos to communicate.
75% of viewers watch short-form video content on their mobile devices.
40% of businesses post their video content on YouTube.

These 30 animated company explainer videos serve as powerful evidence that engaging visuals directly translate to measurable business growth. Optimized for seamless mobile viewing and crafted to instantly grab attention, these videos offer valuable insights into effectively converting viewers into paying customers. Examine the essential components that contributed to their success, gaining practical knowledge for creating animated explainer videos that effectively generate leads and increase sales.

Animated Company Explainer Video Examples

1. FSC

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Duration : 1 minute and 36 seconds

Navigating the intricate challenge of tracing product origins under new regulations creates complexity throughout supply chains. This animation visually depicts the journey from forest to consumer using clear icons and flows. It emphasizes how tracking origins goes beyond raw data, revealing the vital story behind provenance.

As a compelling whiteboard explainer video, it positions FSC certification not just as a standard, but a clear, actionable pathway to navigate EUDR compliance. It highlights tailored services providing necessary regulatory frameworks. This makes meeting standards achievable, inspiring stakeholders to reshape markets towards a deforestation-free future.

What We Can Learn

Illustrate concrete impact customers achieve results like clocking 25 million hours of learning.


2. ENEL corporate explainer video

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Duration : 1 minute and 36 seconds

Illuminating the path to green energy accountability, this corporate explainer video by Enel Green Power tackles the challenge of connecting consumption to clean sources. It masterfully uses simple animation to visualize renewable energy certificates, showing how they bridge the gap, turning the abstract grid into a symbol of verifiable green power usage.

These uniquely tracked certificates serve as the trusted currency of the renewable market. They empower buyers to claim renewable power ownership, supporting their carbon reduction goals. More importantly, purchasing them directly fuels investment in new renewable projects, making every certificate a tangible step towards a sustainable energy future.

What We Can Learn

Showcase the vast data network supporting accuracy with over 3 million stations providing forecasts.


3. KB HOME animated sales video

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Duration : 1 minute and 38 seconds

Building a home should reflect your life, your style. This visually guided story makes that possibility feel real and achievable. KB Home sets itself apart focusing on your unique blueprint, crafting spaces that feel entirely yours.

The dynamic animation unveils the Design Studio experience, presenting a collaborative journey with a personal consultant. This partnership guides sculpting choices, from finishes and smart features to specific outlet placement.

This animated sales video powerfully empowers individuals shape every detail. It resonates deeply by demonstrating how simple the process is, inspiring confidence to build a sanctuary tailored exactly to your needs and dreams.

What We Can Learn

Automate complex diagram creation visually simplifying process mapping with just one simple click action.


4. Comarch animated sales video

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Duration : 1 minute and 38 seconds

Rarely have we encountered such an exceptionally clear and engaging animated guide to plant watering from Miracle-Gro. This video offers practical wisdom, covering everything from testing soil needs to smarter methods like drip irrigation.

The tips are visually demonstrated step-by-step, showing exactly what to do, removing the guesswork for healthier plants. This approach demystifies common watering challenges, leading to noticeably improved results and removing common anxiety about mistakes.

Presented in simple, actionable steps, this animated sales video empowers viewers to apply the guidance easily and confidently. Creators can learn much from this video's effective, educational approach, making plant care a smart strategy everyone can master.

What We Can Learn

Scale personalized videos leveraging audience data fields boosting conversions over 34 percent.


5. Kroll motion graphics explainer video

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Duration : 1 minute and 39 seconds

Beyond standard due diligence lurk unseen risks, a complex reality expertly laid bare in this compelling client narrative. Entering new Latin American markets after an acquisition presented a significant challenge: updating risk assessment for an inherited distribution network ripe with potential liabilities across numerous new markets.

What the investigation revealed, depicted vividly through a clear motion graphics explainer video, was a deceptive regional monopoly. Kroll's extensive human intelligence network across five countries uncovered the frontman operating businesses for a criminal organization previously sanctioned for narcotrafficking by US authorities, a truly crucial finding.

This expert unraveling prevented the client from unwittingly facilitating economic crime and incurring significant reputational damage or financial harm. Kroll's vital support helped solve complex, novel issues, protecting the company's value and ensuring compliance in their complex international operations.

What We Can Learn

Animated system visualization simplifies complex operations making your technology more understandable.


6. Hotpatching Windows Server Onboarding video animation

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Duration : 1 minute and 47 seconds

A welcome shift in server maintenance arrives. This insightful video directly addresses a core frustration for IT administrators: the necessary disruptions caused by frequent reboots after security updates. By acknowledging the familiar rhythm of "Patch Tuesday," it immediately connects with viewers, setting the stage for a transformative solution drastically improving system uptime and continuity.

Demonstrated effectively in this onboarding video animation, Hotpatching for Windows Server 2025 shows how security updates are applied seamlessly without interrupting workloads. The clear visual demo of a live system update is particularly impactful, reinforcing trust.

The simple timeline visually makes the complex operational gain graspable, highlighting the dramatic reduction in required reboots from twelve times yearly to just four. This frees valuable IT time and serves as an inspiring example of clear, impactful technical communication.

What We Can Learn

Add a clear call to action videos with one boost conversion rates up to 80 percent.


7. Azelis Onboarding video animation

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Duration : 1 minute and 52 seconds

Unraveling the fascinating science behind everyday products feels effortless through an engaging onboarding video animation for Azelis. It visually demystifies how raw ingredients journey toward groundbreaking consumer creations like next-generation sweeteners or beauty masks that minimize waste, connecting deep chemical understanding to tangible market innovations.

The presentation effectively goes beyond merely detailing a distribution network. It underscores Azelis's unique value through a global web of knowledge, extensive laboratory resources, and the vital human intelligence of their specialists. This collaborative approach enables clients to formulate distinctive solutions, highlighting Azelis as a true partner driving market leadership.

What We Can Learn

Visualizing complex process optimization clearly shows the potential benefits and greater return.


8. Cohesity motion graphics explainer video

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Duration : 1 minute and 59 seconds

Turning dormant enterprise data into a catalyst for innovation is the powerful idea conveyed here. The video vividly contrasts the slow, resource-heavy process of creating redundant data copies in legacy IT, showing weeks lost waiting for outdated test environments that also carry security risks.

This motion graphics explainer video effectively visualizes Cohesity's approach: consolidating diverse data sources onto a single, scalable platform. It highlights how this foundation enables instant, zero-cost data clones, empowering development teams with immediate access to secure, fresh, production-quality data.

Such agility accelerates application delivery cycles significantly. It makes existing infrastructure highly productive, minimizes wasted storage, and liberates teams from cumbersome data management overhead, offering a true competitive edge by turning a traditional cost center into a driver of business speed and efficiency.

What We Can Learn

Use dynamic visuals to make complex abstract benefits feel tangible and easy for viewers to grasp.


9. Earnix corporate explainer video

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Duration : 1 minute and 5 seconds

Illustrating the current state of the insurance industry, this visual narrative makes complex challenges immediately apparent. Dynamic graphics transform poll data into compelling insights, revealing the struggles executives face with modernization delays, slow operational changes, and the push towards AI adoption.

Presenting these critical trends concisely, the video serves as a sharp corporate explainer video, highlighting how significant time is lost in areas like underwriting and regulatory compliance. It effectively communicates the urgency for transformation, making a strong case for exploring strategic shifts to gain a first-mover advantage.

What We Can Learn

Simplify complex sustainable processes with clear visual animation for greater audience engagement.


10. PetroPad motion graphics explainer video

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Duration : 1 minute and 8 seconds

Rain transforms construction sites into potential environmental hazards as traditional spill containment overflows with oily water. This leads to risking pollution and facing the burdensome, costly process of disposing of contaminated liquid waste responsibly. A genuine need exists for a smarter approach.

A compelling motion graphics explainer video showcases PetroPad, presenting a truly innovative spill mat using smart polymer technology. Engineered to capture and lock away hydrocarbons, the unique polymer actively absorbs oil and fuel, solidifying it into a contained, rubber-like substance within the pad membrane.

This clever design ensures only clean rainwater drains away, leaving hazardous contaminants securely trapped. It effectively prevents environmental contamination, eliminates messy overflows, and drastically simplifies waste management into safe, non-hazardous disposal, offering a better path forward.

What We Can Learn

Revealing precise engineering builds trust boosting viewer confidence in quality.


11. Spirent Motion Graphics Explainer

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Duration : 2 minutes and 16 seconds

Witnessing the rapid evolution of 5G networks presents immense challenges, driven by fundamental shifts in architecture. This compelling video captures the essence of this complexity, visually depicting virtualization, disaggregation, and dynamic software with striking clarity.

Through an engaging motion graphics explainer, the contrast between static legacy systems and the fluid, distributed nature of modern networks becomes starkly apparent. This skillful visual storytelling doesn't just show problems; it interprets the depth of Spirent's understanding required to navigate multi-vendor environments and ceaseless change.

It compellingly positions Spirent as the essential guide, demonstrating their readiness to provide the necessary pre-deployment testing, assurance, and visibility solutions needed to confidently unlock 5G's full, intricate potential.

What We Can Learn

Articulate value proposition using precise technical visualizations to increase purchase intent by over 90 percent.


12. Wabash TAAS animated marketing video

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Duration : 2 minutes and 1 second

Staying ahead in the fast-paced logistics industry demands unprecedented flexibility and scalable resources. This animated marketing video powerfully illustrates how businesses can overcome traditional constraints and unlock new opportunities.

Through dynamic network graphics, the video conveys the core value proposition of TAAS: a fully maintained trailer capacity subscription offering a comprehensive nationwide operational infrastructure. This integrated system of depots, connected trucks, technology, and dedicated support enables building a highly scalable network, facilitating market share gains and opening new revenue streams without the typical overhead of expansion.

The ability to seamlessly integrate with owned capacity and access flexible daily or yearly trailer pools nationwide creates a powerful, cost-effective solution. This empowers 3PLs, carriers, and shippers to simplify operations and accelerate their growth trajectory, becoming truly future-ready.

What We Can Learn

Showcasing dynamic scaling capabilities during peak traffic periods like 956 concurrent users builds confidence.


13. Mindray corporate explainer video

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Duration : 2 minutes and 26 seconds

Witnessing the evolution of HIV detection technologies is genuinely impactful. This concise corporate explainer video vividly tracks the journey from early assays to the advanced 4th Generation HIV Kit, dramatically shrinking the window period for diagnosis and fundamentally improving patient care through earlier intervention.

The animation clearly translates complex science, demonstrating how each generation enhanced sensitivity and specificity. The latest assay's ability to detect both antigen and antibodies positions it as the contemporary standard for initial screening, showcasing Mindray's role in delivering timely and reliable diagnostic tools crucial for global health strategies.

What We Can Learn

Clearly showing how traditional alignment methods align precisely for only ~2.2% of patients.


14. Kessel whiteboard explainer video

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Duration : 2 minutes and 32 seconds

Managing essential utilities often presents complex challenges, especially when space is at a premium. Yet, beneath the surface, Kessel's EasyClean ground oval grease separator offers a remarkably simple and efficient solution. This presentation functions much like a whiteboard explainer video, using clear, animated visuals to demystify the underground system and highlight its innovative, space-saving design.

The brilliance lies in its practicality. Two distinct disposal options cater to various needs, including a direct method specifically preventing unpleasant odors. Engineered for resilience, its unique structure resists groundwater pressure, ensuring long-term stability. The product's ultimate advantage, visually emphasized, is single-point access via one simple cover, streamlining maintenance and significantly reducing installation complexity, time, and cost.

What We Can Learn

Employ animated diagrams to simplify complex internal functionality effectively.


15. ANPR whiteboard explainer video

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Duration : 2 minutes and 51 seconds

Achieving streamlined vehicle access feels attainable watching this clear demonstration of the ANPR solution. It vividly portrays the automated process where intelligent cameras recognize license plates, communicating instantly via Wiegand to decide gate action. This automation eliminates reliance on manual checks, promising faster, more secure entry points.

The video effectively transitions to show the user interface, acting like a whiteboard explainer video for list management. It illustrates setting up permissions through white and black lists, and applying specific schedules. This accessible walkthrough, combined with the smooth animation, makes the system's practical implementation and management seem straightforward for any user.

What We Can Learn

Use animation and simulation to reveal complex internal product functions clearly and simply for viewers.


16. Microsoft Entra Suite Motion Graphics Explainer

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Duration : 2 minutes and 8 seconds

Balancing the freedom of modern work with the need for robust security presents a significant challenge for organizations today. As employees access resources from anywhere on any device, the digital perimeter dissolves, facing increasingly sophisticated threats illustrated by powerful visuals.

Addressing this complex risk landscape, a compelling motion graphics explainer introduces Microsoft Entra Suite, uniquely delivering unified Zero Trust user access. This powerful approach secures connections across every app and network, implementing least privilege access effortlessly. It simplifies security architecture, modernizes infrastructure, and crucially, enhances the user experience by providing seamless access to vital resources wherever they work.

What We Can Learn

Dramatic lighting creates mood, enhancing visual impact and emphasizing product presence effectively.


17. Journeys Motion Graphics Explainer

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Duration : 2 minutes and 9 seconds

Empowering fluid pathways for people development is the essence conveyed in this product demonstration. Journeys HR Workflows presents a no-code solution designed for organizations to easily design and deliver highly customizable experiences covering tasks from onboarding to performance conversations, eliminating manual complexities.

This motion graphics explainer skillfully highlights the drag-and-drop builder's ease and content flexibility. It showcases how interactive components like goals, feedback requests, and document uploads can be seamlessly integrated into tailored workflows, ensuring relevant data capture and engagement. The platform's significant value proposition is its unified nature.

Integrating conversations, learning content, objectives, and checklists, the system provides a singular environment for communication, progress tracking, and actionable insights. Managers gain comprehensive oversight, and configurable steps can involve various stakeholders, facilitating robust support and guidance across specific organizational processes.

What We Can Learn

Clearly framing challenges before presenting solutions creates relevancy and builds trust.


18. Latitude Pay benefits explainer video

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Duration : 30 seconds

Unpacking a smoother financial experience, this benefits explainer video showcases Latitude Pay as a clear path for customers wanting to buy now and pay later over 10 interest-free weeks. The dynamic visuals communicate swift application and speedy setup, streamlining the initial interaction.

It persuasively presents the advantages for merchants, emphasizing quick capital turnaround with payment in just two days. By visually asserting a potential 36% higher average transaction value, the video powerfully illustrates how this solution unlocks greater sales potential and expands market reach for businesses.

What We Can Learn

Visualizing abstract concepts like spatial sound simplifies complex technology making it easily understood.


19. STANLEY storytelling animation video

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Duration : 30 seconds

Unpacking the clever engineering behind a truly leakproof promise. Through compelling visuals, this storytelling animation video peels back the layers of The NeverLeak Travel Mug's lid, showcasing the precise components and their interaction. Witnessing this internal choreography clarifies the mystery of its reliable seal.

Seeing this level of detailed function inspires immense confidence. Its more than just a mug; its a sealed vessel backed by demonstrably smart design, reinforcing the durable quality Stanley is known for. This visual approach effectively communicates the trust users place in their gear.

What We Can Learn

Visualizing audience struggle upfront builds empathy and highlights the pressing need for a solution.


20. Xsolla storytelling animation video

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Duration : 32 seconds

Immersive digital experiences come to life, showing creators how to thrive. Captivatingly, this storytelling animation video unfolds the journey from a direct game entry point, illustrating a powerful channel complementary to existing web shops. It quickly establishes Xsolla's relevance in providing flexible distribution methods developers can control.

Proceeding into the virtual store unveils a core strength: frictionless in-app monetization. The demonstration of selecting items and accessing a payment screen filled with diverse options acts like a master key unlocking potential revenue streams. Witnessing the seamless, secure payment confirmation underscores the value for game makers and ensures players enjoy effortless transactions, empowering development by your own rules.

What We Can Learn

Evoking emotional connection through relatable animated scenes can increase purchase intent by up to 20 percent.


21. Kentucky benefits explainer video

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Duration : 32 seconds

Witnessing the weight of healthcare uncertainty lifts with this vibrant animation. The video masterfully paints a picture of common struggles from ER reliance to impossible financial choices using a charming paper-cutout style that instantly connects on a human level, making complex challenges feel relatable.

Beyond a simple overview, this piece works as a powerful benefits explainer video. It compellingly introduces kynect as the accessible Kentucky healthcare connection, promising quality coverage for everyone and illustrating the tangible shift from struggle to a hopeful new day for countless individuals.

What We Can Learn

Visualizing unique feature interaction like button glows clarifies function benefiting eighty percent of viewers.


22. Paragon animated sales video

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Duration : 38 seconds

Unfolding possibilities in print communication, this animated sales video offers a fresh perspective. It reveals how innovative physical formats can command attention and create a truly personal connection.

Paragon demonstrates this with a clever mailer featuring an interactive pull-out insert that springs to life, creating a delightful moment of discovery. This reveal unpacks tailored content and valuable, perforated vouchers providing clear tangible value.

Seeing how tangible interaction translates in this video provides great inspiration for crafting compelling visual stories about products and experiences that surprise and engage audiences with unexpected utility.

What We Can Learn

Use technical animation to showcase precision and reliability improving purchase intent by fifty percent.


23. ZimVie storytelling animation video

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Duration : 3 minutes and 16 seconds

Understanding the nuances of dental reconstruction shines through in this compelling storytelling animation video. ZimVie skillfully presents the precision engineering within their GenTek Genuine Components line, specifically showcasing essential restorative elements such as TiBases. This dynamic visual narrative effectively communicates the manufacturing quality and foundational benefits for enhanced clinical outcomes.

The animation highlights the system's crucial flexibility and adaptability, featuring multiple collar heights and varied connections for diverse clinical scenarios and soft-tissue phenotypes. Technical innovations like the angled screw access up to 25° and the smart screw-assisted separation design underscore user-centric engineering, simplifying procedures and empowering practitioners with versatile tools for reliable, aesthetic success.

What We Can Learn

Use simple animated visuals effectively to explain abstract concepts and streamline processes.


24. LatentView Analytics animated marketing video

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Duration : 3 minutes and 29 seconds

Escape the tangled web of outdated data systems holding your business back. The video vividly portrays the common struggle with legacy infrastructure before presenting a compelling solution. MigrateMate emerges, offering a clear pathway to liberation and a strategic leap towards unlocking true data-driven potential.

It's more than migration; this journey is made clear through a compelling animated marketing video that simplifies complex steps like discovery, migration, and validation. Seeing the process broken down inspires confidence in tackling technical debt and achieving significant cost savings and remarkable efficiency gains for your team.

What We Can Learn

Clearly presenting comprehensive internal component compatibility and key dimensions reduces viewer uncertainty.


25. Rachio Onboarding video animation

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Duration : 44 seconds

Elevate your watering routine with effortless intelligence. This video vividly shows how simply attaching the Smart Hose Timer transforms a basic tap connection into a sophisticated system, capable of nurturing your landscape smartly and efficiently, a powerful visual narrative for instant upgrade.

Showcasing intuitive app control and intelligent weather skips, the video demonstrates automated, water-wise care. Through clever onboarding video animation, features like flow detection and watering history tracking are clearly illustrated, presenting a compelling picture of simplified management and optimal garden health, making yard care truly connected.

What We Can Learn

Explain your technical solutions clearly B2B buyers are fifty percent more likely to watch video during research.


26. Dexit whiteboard explainer video

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Duration : 49 seconds

Transforming complex healthcare workflows into automated pathways is showcased effectively. The video demonstrates setting simple, logical Conditions within an intuitive visual builder, illustrating how it empowers users to create self-reliant systems for processing documents and information with remarkable ease.

The visual clarity of the workflow builder, much like a whiteboard explainer video, demystifies automation for anyone. This intelligent handling, particularly flagging potential errors for human review, builds significant trust. It compellingly highlights how the system is not just smart but also accountable, offering an inspiring model for effortless, efficient operations.

What We Can Learn

Use animation to reveal internal flexibility, empowering viewers with clear configuration possibilities.


27. WELLAIR Motion Graphics Explainer

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Duration : 57 seconds

Finding a rapid, effective way to launch a branded web shop often presents a significant challenge for developers. However, the video presents a compelling solution. Through a clear Motion Graphics Explainer, it outlines an intuitive four-step process, showing how easy it is to connect an existing app and begin customizing visuals and in-game assets directly.

This approach emphasizes remarkable speed, promising an instant shop ready in 24 hours. The powerful demonstration translates into significant business potential, showing impressive uplifts in revenue and conversion. It compellingly illustrates an efficient path to direct monetization, bypassing traditional hurdles.

What We Can Learn

Connect with viewers by visually demonstrating their daily challenges before presenting the solution.


28. Oliasoft animated marketing video

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Duration : 58 seconds

Stepping into the world of well engineering feels accessible, thanks to the clarity of this animated marketing video. The sophisticated visual narrative transforms inherent complexity into an elegant, interconnected flow, immediately conveying a sense of streamlined control for demanding operational challenges.

At its core, WellDesign emerges as a fully integrated platform, vividly depicting seamless data flow between crucial stages. This compelling portrayal of automatic calculations and fluid collaboration powerfully underscores its capacity to simplify planning intricacies and significantly enhance team productivity.

Witnessing this fluid digital environment in motion inspires thought on how powerful visual communication can demystify highly technical fields, offering valuable lessons for anyone aiming to articulate complex value through digital storytelling.

What We Can Learn

Showing internal workings visually boosts viewer understanding of technical processes by over 30 percent.


29. Glencore motion graphics explainer video

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Duration : 15 seconds

From observing stars to walking among them, a striking visual journey unfolds. This captivating motion graphics explainer video powerfully uses contrasting imagery, linking ancient tools like the astrolabe to an astronaut's view, underscoring how materials fuel the monumental scope of human progress across distinct eras.

Recognizing the world's reliance on amazing materials, the video prompts a vital question about their responsible sourcing today. It suggests Glencore is key to this evolving narrative, positioning the brand as foundational for both present needs and the groundbreaking possibilities of tomorrow's world.

What We Can Learn

Demonstrate compatibility and assembly ease visually increasing viewer conversion rates by up to 80 percent.


30. Leadngage benefits explainer video

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Duration : 15 seconds

Gazing at the screen, the vision of your online presence takes shape effortlessly. This video charts a crystal-clear path from concept to launch, making complex website creation surprisingly accessible. It demonstrates a new era of digital possibility unveiled.

Showcasing abundant templates and a drag-and-drop interface, it doesn't just simplify building but liberates creative vision. Powerfully illustrating user advantages, it functions as an excellent benefits explainer video, proving technical skill is no longer a barrier.

This straightforward visual guide inspires confidence and proves how clarity can unlock potential. Leadngage empowers the ambition to build your online empire, offering a compelling lesson in effective, inspiring video communication for anyone creating their own content.

What We Can Learn

Demonstrate intuitive steps making complex processes immediately accessible and easy for users.


FAQ

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What key elements make a company explainer video successful?

Successful explainers combine clear messaging, engaging visuals, and a strong call to action. A well-defined target audience and a concise message are essential.

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How can I craft a compelling narrative for my company's animated explainer?

A compelling narrative requires understanding your audience's needs and crafting a story that resonates with them emotionally. Focus on benefits and solutions.

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Which animation style best reflects my company's brand and target audience?

The best animation style depends on your brand identity and target audience. Consider the tone and message you want to convey. Explore various styles to find the perfect fit.

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How do I seamlessly integrate existing branding into my animated explainer?

Seamless branding integration involves incorporating existing logos, color palettes, and typography into the animation, maintaining a consistent brand identity.

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What pre-production steps are vital for a successful company explainer video?

Vital pre-production steps include: Defining clear objectives and target audience Developing a compelling script and storyboard Choosing the right animation style and voiceover artist

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How do top companies in my industry leverage animated explainers?

Top companies use animated explainers to simplify complex information, showcase product features, and build brand awareness, increasing engagement and conversions.

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How can animation showcase my company's unique selling proposition (USP)?

Animation effectively showcases your USP by visually demonstrating its benefits and highlighting what sets you apart from competitors.

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What messaging resonates most effectively in an animated company explainer?

Effective messaging focuses on the benefits your product or service offers to the target audience, addressing their needs and pain points.

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How do I select the perfect voiceover and music for my explainer?

Selecting the right voiceover and music involves considering your brand's tone and target audience. Auditions and music samples help find the perfect fit.

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What's the best way to structure my explainer's narrative for maximum impact?

Structure your explainer's narrative for maximum impact: Introduce the problem Present your solution Highlight the benefits Include a strong call to action

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How can I ensure my explainer video drives a specific call to action (CTA)?

A strong call to action (CTA) encourages viewers to take the next step, whether it's visiting your website, signing up for a trial, or making a purchase.

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How can I build trust with my target audience through an animated explainer?

Building trust involves showcasing expertise, highlighting client testimonials, and creating authentic, relatable content that resonates with your audience.

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How can I repurpose my animated explainer content for social media platforms?

Repurposing for social media involves creating shorter, platform-specific versions of your explainer video, optimizing for each channel's unique requirements.

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How can animation clarify complex ideas for my company's audience?

Animation clarifies complex ideas by using visuals and metaphors to simplify information, making it more accessible and engaging for your audience.

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How can a short animated film boost my company's brand awareness?

Short animated films boost brand awareness by creating shareable content that captures attention and leaves a lasting impression, increasing visibility and reach. Production timelines typically range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity and length.



The Science Behind Memorable Animated Visuals


Beyond explaining products or services, there is a subtle, powerful science at play within every effective Animated Company Explainer Video. They dont just present information; they leverage deep cognitive principles making messages stick and resonate long after viewing.

The brain processes visual information astonishingly fast. Combining vibrant visuals, engaging motion, and clear audio creates a potent mix, activating multiple sensory pathways. This synergy explains why viewers retain significantly more from watching than reading.

Understanding how attention works and memory forms allows creators to structure visuals and narrative for maximum impact, ensuring the core message is not only seen but truly understood and remembered. Key scientific principles guide effective design.

  • The picture superiority effect highlights that images paired with words dramatically boost memory retention, effectively catering to the majority of visual learners who process information best through sight.

  • Viewer attention peaks early, making the first 15-30 seconds crucial for hooking engagement by addressing a core problem, while careful pacing avoids cognitive overload ensuring viewers can follow the message flow comfortably.

  • Using visual metaphors, animated infographics, or simplifying complex processes through step-by-step visuals translates abstract or technical ideas into easily digestible and highly memorable concepts unique to animation.

  • Storytelling activates brain areas beyond logical processing, fostering emotional connection through relatable characters and narrative arcs, making the brand more likable and the message more likely to be recalled and shared.


  • By intentionally applying these psychological and cognitive principles, creators craft visuals that dont just explain; they become unforgettable experiences driving deeper understanding and engagement.


    Why Advids for Animated Company Explainer Video?


    At Advids, we create high-quality, original Animated Company Explainer Videos designed to achieve your business goals. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.

    Expertise and Client Satisfaction:

    12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Animated Company Explainer Videos.
    Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust Advids to bring their stories to life.
    Client Satisfaction Guaranteed: Over 109 five-star Google reviews testify to our talent, creativity, and commitment to client satisfaction.
    275+ Animated Explainer Videos Created: We've produced over 275 successful Animated Company Explainer Videos, showcasing our expertise in this specific area.


    The Advids Approach to Animated Storytelling:

    Customized Solutions: We tailor each Animated Company Explainer Video—whether it's a product demo, character animation, or something entirely unique—to your brand, style, and target audience.
    Creative Storytelling: Our animators and storytellers craft captivating narratives that engage viewers and inspire action.
    Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning and impactful videos.
    Collaborative Partnership: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Animated Company Explainer Videos.


    Ready to unlock the potential of Animated Company Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Animated Company Explainer Video?


    An Animated Company explainer video is a short, engaging video that uses animation to explain a company's product, service, or mission in a clear and concise manner. These videos are designed to capture attention quickly, convey information efficiently, and leave a lasting impression on viewers.

    Animated company explainer videos are used for a variety of purposes, including product launches, marketing campaigns, customer onboarding, employee training, and investor pitches. They can be used to introduce a new product or service, promote a company's brand, educate customers about a product's features, or explain a complex process in a simple and engaging way.


    What do top Animated Company Explainer Videos have in common?


    Mastering these elements ensures your animated explainer video connects deeply with your audience and achieves its goals.

    Narrative Structure - Craft a concise, emotionally resonant story arc. Focus on a clear beginning, middle, and end.

    • Visual Style - Maintain a consistent color palette and animation style. Use high-quality visuals.
    • Target Audience Focus - Use language and visuals that resonate with your audience's values. Tailor the message to their needs.
    • Core Messaging - Distill your message to its essence. Focus on one key benefit.
    • Visual Metaphors & Storytelling - Use metaphors to make abstract concepts relatable. Show, don't just tell.
    • Character Design - Create relatable characters that embody your brand values . Use diverse representation.
    • Problem/Solution Approach - Clearly define the problem and showcase your solution's impact. Use data to support claims.
    • Brand Alignment - Use your brand's colors, fonts, and voice. Maintain a consistent brand personality.
    • Compelling Call to Action - Make the call to action clear, concise, and visually prominent. Offer a specific next step.
    • Animation Technique - Select a style that complements your brand and message. Prioritize clarity and impact.


    What makes Animated Company Explainer Video effective?


    A clear, concise narrative visually supported by compelling animation is paramount. Styles such as character animation, whiteboard animation, or kinetic typography should be chosen to align with the brand and message, directly addressing the target audiences key challenges and showcasing how the company solves them. Clearly articulating the value proposition and demonstrating a clear return on investment for the viewer is crucial.

    A compelling narrative arc with a clear beginning, rising action, climax, and resolution is essential. Visuals meticulously chosen to reinforce the narrative, brand identity, and emotional connection with the audience are key. Evoke an emotional response by connecting with the audience on a personal level, fostering trust and credibility.

    A clear, concise, and compelling call to action that guides the viewer towards the desired next step is paramount. The video should be efficient and impactful. Maintain consistent branding throughout the video, ensuring visual elements align with the companys overall brand guidelines.


    How long should your Animated Company Explainer Video be?


    Optimize animated explainer video length by aligning video style, target audience, and marketing goals for maximum impact.

    Pre-production Considerations for Determining Video Length:

    • What's the core message for each video type?
    • Who is the ideal viewer for this video?
    • How many key features need showcasing?
    • Does the style suit the message?
    • Which platform will host the video?
    • What's the desired viewer engagement?
    • What's the overall marketing aim?

    Animated company explainer video length guide

    Animated Company Explainer TypesVideo LengthUse CaseFunnel
    2D Animation60-90 secondsIdeal for showcasing complex processes or products with detailed visuals, using a variety of styles like flat or cartoon for engaging storytelling.Awareness
    Whiteboard Animation45-60 secondsPerfect for explaining complex concepts simply and engagingly, its hand-drawn style creates a personal connection.Consideration
    Motion Graphics30-45 secondsBest for highlighting key features and benefits concisely, using dynamic visuals and minimal text for maximum impact.Conversion
    Kinetic Typography30-45 secondsExcellent for conveying a message quickly and memorably, using text animation to emphasize key points.Conversion
    Explainer Video60-90 secondsVersatile format adaptable to various styles and lengths, depending on the complexity of the message and target audience.Awareness


    How to create Animated Company Explainer Videos?


    Mastering animated explainer videos requires a strategic approach, focusing on clear messaging and impactful visuals to resonate with your audience. Crafting a compelling narrative that showcases your product's value is paramount.

    * Target Audience - Deeply understanding your audience informs every creative decision, ensuring resonance.

    • Script Development - A compelling script is crucial; it drives the narrative and keeps viewers engaged.
    • Storyboard Creation - A detailed storyboard ensures visual consistency and prevents costly revisions later.
    • Animation Style - The right style enhances brand identity and creates a memorable viewing experience.
    • voiceover Selection - A professional voiceover artist adds credibility and emotional depth to the narrative.
    • Animation Process - High-quality animation is key; it directly impacts viewer perception and memorability.
    • Voice Recording - Clear, expressive voice acting makes the video more engaging and understandable.
    • Sound Design - Strategic sound design enhances the emotional impact and overall viewing experience.
    • Video Editing - Precise editing creates a seamless flow, maximizing the impact of the video's message.
    • Final Render - A high-quality render ensures the video looks its best across various platforms and devices.


    The Benefits of Using Animated Explainer Videos


    Now that we've covered the essentials of creating effective animated explainer videos, let's explore why they are such a powerful tool. We've found that these engaging videos offer a unique way to connect with audiences and achieve marketing goals. They transform complex ideas into easily digestible visuals, making information accessible and engaging. Crafting the best animated explainer videos allows us to tell compelling brand stories that resonate emotionally, forging stronger connections with viewers.

    High-quality animated explainer videos are also incredibly versatile. They can be adapted to various marketing goals, from building brand awareness to driving conversions. Specifically, animated sales videos can dramatically improve conversion rates by showcasing product value clearly and concisely. Leveraging animated marketing videos across multiple platforms, including social media, expands reach and boosts SEO ranking, attracting more organic traffic.

    • Enhance brand storytelling and create memorable narratives.
    • simplify complex ideas into easily digestible visuals.
    • Increase conversion rates by clearly showcasing product value.
    • Improve SEO ranking through increased video content.

    By investing in high-quality animation, we gain precise control over our messaging, ensuring consistent brand communication. This control allows us to cater to diverse learning styles by combining visual and auditory elements. Furthermore, we can track performance metrics and measure the effectiveness of our videos, making data-driven adjustments for continuous improvement. Ultimately, animated explainer videos leave a lasting impression on viewers, strengthening brand recall and driving business growth.


    Measuring the ROI of Your Animated Explainer Video


    So, we've covered the essentials of creating compelling animated explainer videos . But how do we know if they're actually working? Let's explore how to measure the return on investment and ensure our videos are hitting the mark. Analyzing the performance of top animated company videos and business explainer videos can provide valuable benchmarks for our own efforts.

    Thinking about creating motion graphics explainer videos? Or perhaps you're drawn to the simplicity of company explainer video animation examples. Regardless of your chosen style, measuring ROI is crucial. It's not just about vanity metrics; it's about understanding what resonates with our audience and drives business growth.

    How do we achieve this? By asking the right questions:

    • Are we seeing an increase in website traffic from the video's source? This tells us if our video is effectively driving viewers to our website.
    • What's the audience retention rate ? Are viewers watching the entire video, or are there drop-off points? This helps us identify areas for improvement.
    • How are viewers engaging with our video on social media? Are they liking, sharing, and commenting? social media engagement is a valuable indicator of audience interest.
    • Are we generating leads or sales? Ultimately, this is the most important metric for measuring ROI. Are viewers taking the desired action after watching our video?

    By analyzing these key metrics, we can gain valuable insights into our video's performance and make data-driven decisions to optimize future content. This continuous improvement ensures our animated explainer videos remain a powerful tool for achieving our marketing goals.


    How to Use Animated Videos to Improve Brand Awareness


    Building brand awareness requires a strategic approach, and animated videos offer a powerful tool to connect with your audience on a deeper level. Think of it like this: a captivating story told through animation can transform how people perceive your brand, making it memorable and shareable . Let's explore how we can leverage this power effectively.

    We've already covered the fundamentals of creating compelling animated videos. Now, let's dive into specific strategies for maximizing brand awareness. Consider professional animated explainer video examples for inspiration.

    • Craft a relatable narrative : Instead of simply listing features, tell a story that resonates with your target audience. Showcase your brand's personality and values through engaging characters and visuals. Company Profile Videos are excellent for this purpose.
    • Optimize for social media : Create short, attention-grabbing videos tailored for each platform. Think visually appealing content that encourages shares and sparks conversations. promotional animated videos can effectively highlight key offerings.
    • Collaborate with influencers : Partnering with relevant influencers can expand your reach and introduce your brand to a new audience. Look for influencers whose values align with your brand and whose audience matches your target demographic. For example, corporate animation video examples demonstrate how businesses use animation to build trust and credibility.
    • Track and analyze : Monitor key metrics like views, shares, and engagement to understand what resonates with your audience. Use this data to refine your strategy and create even more effective videos.

    By implementing these strategies and continuously adapting to your audience's preferences, we can harness the power of animated videos to build a strong brand presence and achieve lasting impact .


    Reviewing Animated Explainer Video Proposals


    So, we've covered the essentials. Now, how do we evaluate proposals? Think of it like this: you're on a quest for the perfect animated explainer video, and the proposal is your map. Let's ensure it leads us to treasure.

    Reviewing proposals effectively is crucial. It's about more than just checking boxes; it's about finding a partner who understands your vision. Let's explore key questions to ask when evaluating a proposal for animated explainer video examples.

    • Does the studio's style align with our brand? A proposal for corporate animation videos should reflect our brand's personality.
    • Is the narrative compelling? The script should tell a story, not just list features. Think about examples of animated marketing videos that resonated with you.
    • Do the visuals capture our attention? High-quality visuals are essential for any animated brand videos.
    • Is the proposed budget realistic? Can we achieve our goals within our budget constraints?

    Remember, a strong proposal is the foundation for a successful video. By asking the right questions, we can ensure our animated explainer video effectively communicates our message and achieves our marketing goals.


    Using Animated Videos to Drive Conversions


    We've covered the basics, but let's explore how animated videos can truly supercharge your conversions. Think of it like this: you're offering a visual shortcut to understanding, making it easier for viewers to connect with your message and take action. Creative animated explainer video examples often go viral, demonstrating the power of shareable content for driving conversions.

    Animated videos aren't just about entertainment; they're about transforming complex ideas into compelling narratives that resonate with your audience. For instance, animated business video examples demonstrate how showcasing a product's functionality in a simplified, visual format can significantly boost conversions. By capturing attention and fostering emotional connections, we guide viewers towards the desired action, whether it's making a purchase, signing up for a newsletter, or exploring your website.

    • Engagement: Grab attention from the first frame with dynamic visuals and captivating storytelling. Think vibrant colors, engaging characters, and a narrative that keeps viewers hooked.
    • Product Showcase : product explainer Animations are particularly effective for showcasing complex products in a clear and concise manner, leading to increased understanding and higher conversion rates.
    • Clear Call to Action : Guide viewers towards the desired action with a clear and compelling call to action. Make it easy for them to take the next step.
    • Measurable Results : Track key metrics like click-through rates and conversion rates to measure the effectiveness of your videos and refine your strategy.

    By leveraging the power of animation, we create a memorable brand experience that drives conversions and fosters lasting customer relationships .


    How animated company explainer video examples are curated?


    We dove deep into animated company explainer videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic animated company explainer videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Value Proposition Examining clarity and persuasiveness of the value proposition communicated.
    7.Brand Storytelling Determining how effectively the video tells the brand's story and connects with the target audience.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, animated company explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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