30 Animated Company Explainer Videos That Drive Conversions

Imagine this a killer product launch, but zero buzz. A familiar pain, right? It's like the tree falling in the forest nobody hears it. In today's crowded market, even groundbreaking ideas need a megaphone. And that megaphone? A dynamic animated explainer video. Leading brands are using these captivating shorts to rise above the din and forge real connections. Want in on the secret? Understanding the current scenario is key. The proof is in the pudding the numbers don't lie.

• An estimated 1.6 billion people use short-form videos to communicate.
• 75% of viewers watch short-form video content on their mobile devices.
• 40% of businesses post their video content on YouTube.

These stats reveal a massive opportunity to reach potential customers where they are – on their phones, consuming bite-sized content. Animated explainer videos are perfectly positioned to capitalize on this trend, delivering concise, compelling narratives that resonate. Let's dive in and explore 30 Impactful Animated Company Explainer Video examples to unlock actionable insights and inspiration for your own video marketing strategy.

1. Litum Animated Company Overview Video

If you're seeking inspiration for an Animated Company Explainer Video, look no further than this Litum example. This video leverages the power of animation to showcase the company's origin story and its mission to empower businesses. The simple yet effective visuals, coupled with a relatable voiceover, create an engaging experience that clearly communicates the value proposition.

What truly sets this video apart is its ability to convey complex information in an easily digestible format. By using visual metaphors, like the sprouting plant evolving into the Litum logo, and clear icons representing key benefits, the video resonates with viewers and leaves a lasting impression. The closing call to action encourages viewers to connect with Litum, driving engagement and potential leads.

2. Acuity Animated Corporate Explainer Video - Build brand awareness subtly

In the competitive landscape of financial services, Acuity Knowledge Partners delivers an impactful Animated Company Explainer Video, capturing attention with its sleek design and vibrant animations. The video cleverly uses dynamic transitions and a modern electronic soundtrack to highlight the challenges and opportunities in the evolving financial industry.

Acuity's value proposition of DO MORE WITH LESS shines through, showcasing their commitment to boosting client revenues and operational efficiency. The video effectively communicates the brand's 20-year expertise and domain-specific technology, encouraging financial services companies to embrace innovation and transformation.

3. Process Street Animated Company Story Video

This Animated Company Explainer Video for Process Street demonstrates how to effectively communicate the value of complex software in a simple, digestible format. It leverages a clean aesthetic and upbeat music to guide viewers through the platform’s key functionalities, while avoiding technical jargon. The use of visual metaphors, like the expanding web of interconnected tasks, brilliantly illustrates the software's ability to manage even the most intricate workflows.

Process Street's video is more than a product demo; it’s a celebration of efficiency. The confetti animation that erupts upon task completion adds a touch of whimsy and reinforces the sense of accomplishment that comes with streamlined workflows. This video stands out as an inspiration for anyone seeking to explain complex concepts in a visually compelling and memorable way.

4. CEVA 2D Motion Graphics Video

This Animated Company Explainer Video for Upwork stands out for its ability to communicate complex information with remarkable clarity. The dynamic 2D animations and vibrant color scheme capture the viewer’s attention from the start, setting a positive and energetic tone. The video smartly uses visual metaphors, such as the shrinking timeline, to represent common business struggles.

Beyond the polished aesthetic, it’s the video’s strategic approach to information delivery that truly shines. By prioritizing simplicity and visual storytelling, Upwork manages to effectively present its platform's features and benefits. The focus on verified success scores and leading security certifications immediately builds trust, making the case for Upwork clear and compelling.

5. Sanofi Simple Animated Explainer Video - Build awareness subtly

This Animated Company Explainer Video uses minimalist animation and a relatable scenario of searching for medical symptoms online to powerfully convey the uncertainty and frustration of facing a rare disease diagnosis. The animation, primarily relying on simple shapes and lines, seamlessly guides the viewer through the timeline of endless tests and consultations. Sanofi Genzyme presents themselves as part of the solution, their logo appearing at the end with the promise of transformative research.

The video's use of a vibrant color palette balances the weight of the topic with optimism. The upbeat electronic music adds to the positive tone, generating a sense of hope and encouragement for patients and families affected by these often overlooked diseases.

6. PerkinElmer Animated Company Culture Video

PerkinElmer has a long history of pushing the boundaries of science, helping customers to measure, quantify, detect, and report on scientific discoveries. The video is designed to showcase the company's history and commitment to innovation.

Video Design - The video is a Animated Company Explainer Video. The animation is clean and modern, using a combination of simple shapes and bright colors. The video uses a lot of close ups to show the detail and precision of the PerkinElmer equipment.

The video is able to effectively communicate the company's objective of pushing the boundaries of science and accelerating scientific outcomes. The animation style is engaging and informative, while showcasing the company's dedication to innovation. The visual design helps to establish a professional and trustworthy tone.

7. Capital One Animated Visual Story Video

Capital One provides financial products and services, including debit cards. This video is designed to highlight the ease and safety of using a debit card for everyday purchases.

Video Design - The video uses a colorful and engaging cartoon style to depict the evolution of payments, from the days of cash to the modern convenience of debit cards. This approach creates an Animated UI Explainer Video that captures the attention of viewers and effectively communicates its message. The design features bright colors and bold graphics that are visually appealing, and the video uses simple animations and transitions that are easy to follow and understand.

The visual style of the video effectively communicates the objective of the video. The cartoon style creates a friendly and approachable tone. The video's narrative emphasizes the benefits of using a debit card, which are its safety, convenience, and widespread acceptance. The video is engaging and memorable, and the visual design helps to reinforce the key message of the video. The video successfully showcases the convenience and security benefits of debit cards for consumers.

8. GE 2D Animated Explainer Video

GE is a global energy leader that provides solutions and services across the energy value chain. The video introduces their gas power technology and how it complements renewable energy to create a lower-carbon energy future.

Video Design - This is an Animated UI Explainer Video that uses bright, bold colors and simple, engaging animations to communicate the benefits of gas power. Graphics, such as the iconic wind turbine, solar panel, and power plant illustrations, combined with the animation help create an effective explainer video that is engaging, and easy to understand.

The visual style of the video, with its dynamic animations, bold graphics, and simple language, clearly communicates the goal of decarbonizing the energy sector through the use of gas power. The tone of the video is optimistic and encouraging, conveying GE's commitment to creating a sustainable future. This tone, coupled with the fast-paced editing, and animated graphics, helps to keep viewers engaged and reinforces the urgency of climate change, making this video a great example of a compelling Animated UI Explainer Video.

9. Tyson Minimal Motion Graphics Video

Tyson is committed to doing its part in protecting water resources. This video is designed to explain how the company is using contextual water targets at its facilities.

Video Design - The video is an Animated Company Explainer Video. It's visually appealing, with clean lines, bold colors, and animated elements, using graphics like farmhouses, windmills, water droplets, and a map of the US. It's easy to follow as it focuses on a few key concepts and presents them in a clear manner.

The video effectively communicates Tyson's commitment to water stewardship and its goal of achieving contextual water targets. The tone of the video is serious yet optimistic, emphasizing the company's proactive approach to protecting water resources. The video style encourages viewers to learn more about Tyson's commitment to sustainability by providing links to their website and social media pages.

10. Justice

Justice is a tech platform that provides information about conflict and transitional justice. The video is designed to communicate the importance of information in achieving reconciliation and preventing future violence.

Video Design - The Animated UI Explainer Video uses a simple and minimalist visual style, creating a visually engaging and thought-provoking experience. The use of black and white silhouettes, along with subtle watercolor effects, effectively conveys the gravity of the issues addressed.

The video's visual design is consistent with its narrative. The simple style emphasizes the importance of understanding and communicating information clearly and concisely. This approach creates a calm and contemplative tone, encouraging viewers to think critically about the issues presented.

11. Aqua Security Animated Visual Storytelling Video - Build brand awareness subtly

Aqua Security is a cloud native security platform. This Animated UI Explainer Video is designed to showcase how their solution helps businesses keep pace with the rapid acceleration of software development and delivery.

Video Design - This is a highly stylized explainer video that uses a futuristic, tech-forward design style. It features 3D animated graphics with bright neon colors, a fast-paced, dynamic aesthetic, and animated characters using computers with code running on the screen. The graphic design is bold and clean, highlighting the speed and agility of cloud-based environments.

The overall design effectively communicates the objective of the video, which is to convey the benefits of cloud native security, particularly how it enables businesses to stay ahead of the curve in the era of rapid technological evolution. The tone of the video is both informative and energizing, creating a positive association with the company and its products. The combination of vibrant visuals, energetic music, and clear messaging ensures the video effectively captures attention and conveys the key messages about cloud native security.

12. Excella Motion Graphics Explainer Video

Excella helps businesses harness the power of technology to prepare for tomorrow. They can help their clients become technology companies.

Video Design - Animated UI Explainer Video uses simple, bright colors, bold lines, clean and modern graphics, and geometric shapes. The design is sleek and professional, highlighting the company's ability to work with clients on complex challenges.

The visual style communicates the objective of the video, which is to showcase the company's expertise in helping organizations embrace technology and achieve their goals. The tone of the video is optimistic and forward-thinking, emphasizing the confidence that comes from having the right technology partner.

13. COTI

COTI is a payment transaction network supported by a native digital currency. This video is designed to illustrate how COTI combines the best of traditional payment systems with the best of distributed ledger technology.

Video Design - This Animated Company Explainer Video uses simple yet effective 2D animation to visually represent COTI's vision. The video utilizes a combination of geometric shapes and gradients to create a clean and modern aesthetic. It emphasizes the movement of digital currency, utilizing the metaphor of hands exchanging physical currency to show the evolution of payment methods.

The video is designed to showcase the potential of COTI to replace traditional payment systems. The video utilizes vibrant color gradients and dynamic visuals to depict a shift from traditional banking to a more advanced digital future. This style effectively communicates the brand's vision for a more efficient and accessible payment system. The video concludes by highlighting the impact COTI has on the future of payments. The tone is optimistic and forward-thinking, highlighting a future where payments are faster, easier and more reliable.

14. Healthe

Healthe is a technology company that uses their expertise in lighting solutions to illuminate villages, rescue wildlife, and grow food at the South Pole. The video is designed to showcase Healthe's work, and the impact their technology has on a global scale.

Video Design - The video utilizes a bright, colorful, and engaging Animated Company Explainer Video style, using a combination of 2D animation, and graphics. The video starts with a space-themed setting, featuring astronauts in space, and then transitions to a brighter light source that is used to illuminate the Earth. The video uses a combination of graphics, animations, and music to create a powerful visual experience that emphasizes the global impact of Healthe's technology.

The video bright and engaging style effectively communicates the message that Healthe's technology is a force for good in the world. The visual design is optimistic and upbeat, and the use of striking graphics, and animations, help to create a sense of hope and possibility. The video highlights the positive impact of Healthe's technology, and emphasizes the company's commitment to making a difference in the world.

15. Calendly

Calendly simplifies scheduling for individuals and businesses. This video is designed to promote the new look and feel.

Video Design - The video is an Animated UI Explainer Video, using modern and vibrant design. Simple, flat graphics represent finding the right influencer for a brand, making the subject clear. The color palette is a combination of cool and warm colors, appealing and appropriate for the brand. The video features a fast-paced animation style, keeping the viewer engaged.

The visual design clearly and effectively communicates the brand's message. The bright colors and simple graphics are appropriate for a company that provides a simple solution to a complex problem. The tone of the video is professional, positive, and optimistic, highlighting the ease of use and showcasing the product's benefits.

16. Kubota

Kubota is a company that has been working to solve social issues related to food, water, and the environment for over 130 years. This video is designed to introduce Kubota's long-term vision, GMB2030.

Video Design - The video starts with a minimalist style, using circles to illustrate the social issues that Kubota is addressing. The video transitions to a timeline of Kubota's history, emphasizing the company's commitment to innovation. The video features an Animated Company Explainer Video style, highlighting the company's history and demonstrating how its products and services have impacted society. Clean lines and simple visuals help to effectively communicate complex issues.

The video successfully communicates the company's mission and vision using its design style. The minimalist visual style combined with the clean lines, simple graphics, and clean white background help to convey the idea of Kubota's commitment to a sustainable future. The animated design and visual timeline emphasize the historical commitment to innovation that allows Kubota to tackle today's pressing issues. The video has a positive and optimistic tone that positions Kubota as a reliable and trustworthy partner in solving global challenges.

17. Infineon

Infineon is a leading semiconductor solutions provider, aiming to make life easier, safer and greener. This video is designed to introduce the company's innovative project, which focuses on revolutionizing automotive design.

Video Design - This is an Animated Website Explainer Video, beginning with an engaging animated sequence of a hand opening a door to reveal a map of Europe. The video utilizes a clean and modern visual style, featuring crisp lines, simple shapes and vibrant colors, which creates a visually appealing and easy-to-understand experience for the viewer. This approach ensures that the focus remains on the product features and benefits, with minimal distractions.

The animation smoothly transitions from a simple line drawing to more complex visuals, highlighting the complexity of the project while keeping the video light and engaging. The use of bold text and a consistent color palette for the company logos and project names creates a sense of brand recognition and strengthens the visual impact of the video. The use of simple animations and visuals creates a clear and concise narrative, effectively communicating the goals and benefits of the project.

18. FinGo

FinGo is a new technology that aims to eliminate the need for cards, documents, or devices. The video is designed to highlight how FinGo can make the world a more secure and easier place.

Video Design - The video uses Animated UI Explainer Video to showcase its services. The video features bright, bold colors and simple, clean graphics. The visuals are modern and engaging, while the use of illustrative characters highlights the user-friendliness of the product.

The video's visual style effectively communicates the objective of making the world a more secure and accessible place by showcasing how simple it is to use the product. The use of bright colors and simple graphics creates a positive and optimistic tone, while the animated storytelling approach makes the content engaging and easy to understand. The visuals effectively convey the product's benefits and highlight the ease of use, making the video highly effective in reaching its target audience.

19. Advanta

This animated company explainer video skillfully blends dynamic transitions and vibrant colors to capture the essence of an ever-changing world. The use of black-and-white footage punctuated by teal accents creates a striking contrast, immediately drawing the viewer into a world of both timeless and forward-thinking innovation. The seamless integration of 2D and 3D animation adds depth and visual interest, while the upbeat music creates a sense of optimism and possibility.

By showcasing a diverse range of individuals and industries, the video effectively connects with a broad audience. The concise messaging highlights the company's focus on leveraging end-to-end expertise to deliver unique solutions. This is a powerful example of how animation can be used to inspire and inform, leaving viewers wanting to learn more about the transformative power of future technology.

20. BDO

BDO is aiming to create a more innovative, sustainable, and diverse firm. This ambitious initiative, called PossibilitiesX, is designed to revolutionize the industry.

Video Design - Animated UI Explainer Video is a powerful tool to communicate this vision. The video will use vibrant colors and dynamic visuals that symbolize growth, innovation, and transformation.

The video will use impactful imagery to illustrate the company's goals, leaving viewers with a clear understanding of the company's vision for the future. The tone of the video will be optimistic and inspiring, aligning perfectly with the overall message.

21. ManageEngine

ManageEngine provides solutions for disaster-proofing your business. This video is designed to inform you about data backup and recovery solutions.

Video Design - This is an Animated Company Explainer that uses bright colors, flat design elements, and animated icons to create an engaging and informative visual experience. The video incorporates various visual effects such as the floating folder, the rotating circle, and the data icons in a circle to illustrate the data backup and recovery process.

The video's visual style is effective in communicating the important message of data backup and recovery solutions. The vibrant, light, and fun tone of the video helps to create a sense of urgency, drawing attention to the potential dangers of data loss. The animation style, simple and engaging, reinforces the message of simplicity and ease of use that ManageEngine solutions offer.

22. Avast

Avast is a digital security and privacy company that aims to protect people in the online world. This video is designed to showcase the impact of Avast on people globally, and the company's commitment to a secure digital world.

Video Design - This Animated Company Explainer Video is visually captivating, using simple, yet expressive lines to represent people connected across the globe. The animations, simple color palettes, and clean graphics, combine to create a visually engaging and entertaining video.

The animation style effectively communicates the universal reach of Avast. The simplified characters are relatable, representing the diverse people Avast aims to protect. The video adopts a hopeful and optimistic tone, emphasizing Avast's role in creating a positive and secure online experience for all.

23. National Grid ESO

National Grid ESO is a company focused on the digital transformation of the energy network. This video is designed to show the importance of digitalization in the energy network and how the company can be helpful.

Video Design - This Animated Company Video features a modern, sleek design, with sharp lines and vibrant colors, representing a modern energy grid. Vibrant blue, yellow, and green are used consistently, creating a cohesive visual look. Clean and simple animations are used, avoiding overly complex movements, ensuring the message is communicated clearly and effectively.

The video uses graphics and animations to illustrate the importance of data storage in the future energy grid. The simple yet effective animation style effectively illustrates how the company is creating a better future for the energy grid. Minimalist animations and bright, bold colors create an engaging and easy-to-understand video, conveying the company's expertise in a straightforward and professional manner. The overall tone is confident and optimistic, conveying a clear message about how the company is shaping the future of energy.

24. Dun & Bradstreet

This Animated Company Explainer Video effectively uses 2D motion graphics to tell a compelling story about data's role in business growth. The minimalist aesthetic and smooth transitions create a visually appealing and easy-to-follow experience. From expanding arcs representing data growth to data points flowing along lines, the visual metaphors resonate deeply.

The video cleverly avoids feeling like a traditional ad by focusing on the benefits of data analysis rather than explicitly promoting the platform. This subtle approach, combined with a professional color palette and engaging electronic music, makes the video both informative and inspiring.

25. CSL

CSL is a global company that develops and delivers innovative biotherapies, helping people live full lives. This company explainer video is designed to showcase their commitment to innovation and saving lives. It's a powerful tool to communicate their mission and impact.

Video Design - This animated explainer video uses a clean and modern design style, featuring bright colors and bold graphics. The text is clear and easy to read, and a timeline visually presents the company's history of innovative milestones, showcasing their journey.

The video uses a positive and optimistic tone, telling the story of how the company has been a leader in innovation. It shows how they've been working to develop new treatments that can help people with life-threatening medical conditions. The visual style effectively communicates this goal by showcasing their journey to bring innovative treatments to people around the world. This video style is a good example of a highly engaging company explainer video.

26. Noonday Collection

Noonday Collection is a community of women who want to create an income with impact. This video is designed to showcase how you can join the community and start your own business selling beautiful handmade goods.

Video Design - This Animated UI Explainer Video is visually appealing and uses soft, muted colors with a simple design to attract a diverse audience. The video uses a minimalistic, graphic style and highlights a woman pushing the globe to showcase the impact the community has on the world. The graphic style represents the diverse artisans and the unique crafts they create.

The video's design effectively conveys the message that Noonday Collection is a way to earn a flexible income while also making a positive impact on the lives of women around the world. The simple, yet elegant visual style is welcoming and inspires a sense of community. The video's soft tone conveys a sense of hope and encourages viewers to join.

27. Cisco

Cisco provides solutions for the healthcare industry. This video is designed to showcase how Cisco can help make the future of healthcare connected, secure, sustainable, and equitable.

Company Explainer Video - This video uses a simple line art style, clean animation, bright colors, and simple geometric shapes. The video uses visual metaphors and illustrations to represent the core values of the video.

The visual design emphasizes connectivity by linking icons together. Clean, bright colors create a positive tone, showcasing the company's commitment to improving healthcare. The video uses simple language to explain complex concepts, making it easy for viewers to understand. The video concludes by showing how Cisco's technology can help achieve the goals of healthcare, such as better patient experience, by connecting all people, providers, and technology.

28. Quantiphi

Quantiphi is a company passionate about problem solving, using cutting-edge artificial intelligence, data solutions, and cloud practice to solve business challenges. This video is designed to highlight the company's expertise and its commitment to solving what matters.

Video Design - The video uses a modern and abstract design style, creating a visually engaging experience. It looks and feels like an Animated UI Explainer Video, creating a sense of energy and innovation. This is achieved using a color palette of dark blue, light green, and white. Geometric shapes, like squares, cubes, and lines are frequently used throughout the video, and a 3D animation style is used to create a sense of depth and movement.

The design and visual elements effectively communicate the company's goal of helping businesses transform, adapt, and solve problems. The bright, positive color palette and lively animation create an upbeat and encouraging tone, conveying a message of innovation and progress. The video uses abstract and graphic elements to highlight the company's expertise in data and technology, effectively targeting an audience of businesses seeking to solve complex problems and stay ahead of the curve.

29. ExxonMobil

ExxonMobil is focused on improving energy access around the world, and this video is designed to showcase how energy can transform lives.

Video Design - The video uses a simple, bold style with vibrant color combinations, such as purple and orange, and minimal animation. It incorporates a radar theme that visually represents the threat of cyberattacks, which are detected and analyzed by the team. Animated graphics depict various symbols that are frequently associated with security threats, such as a skull and crossbones, a radioactive symbol, and a coronavirus. These graphics, combined with the radar theme, contribute to making this a good Animated UI Explainer Video.

The video is designed to engage viewers with a fast-paced narrative that effectively communicates the challenges of cybersecurity and highlights the value of expertise in this field. The design choice of using minimal animations and bold graphic elements contributes to creating a sharp and attention-grabbing experience.

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How to plan and optimize Animated Company Explainer Videos?

Activate Social Engagement: "Social media is not a media. The key is to listen, engage, and build relationships." - Melonie Dodaro. Advids leveraged this for a healthcare client. We created an animated company explainer video designed to spark conversation on social media platforms. By incorporating interactive elements and asking questions, we boosted social shares by 40% and increased brand visibility within the target demographic.

Actionable: Design videos that encourage social sharing and audience interaction.

Embrace Simplicity: "Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple." - Steve Jobs. Advids embraced this philosophy for an e-commerce client. We streamlined their complex product offering into a concise and engaging animated company explainer video. This clarity resulted in a 15% increase in add-to-cart conversions.

Actionable: Communicate complex ideas clearly and concisely through visual storytelling.

Focus on Value Proposition: "Marketing is not about the stuff you make, but about the stories you tell." - Seth Godin. Advids used this approach for a non-profit client. We crafted a compelling narrative that highlighted the organization's impact and mission in their animated company explainer video. This resonated with donors, leading to a 25% increase in donations.

Actionable: Clearly communicate the value proposition and benefits in the video narrative.

Build Authentic Connections: "Authenticity is key to building trust and engagement with your audience." - Brian Solis, Altimeter Group. Advids implemented this for a food and beverage client. We showcased the brand's story and values in an authentic and relatable way in their animated company explainer video. This fostered a stronger connection with viewers, resulting in a 10% increase in brand loyalty.

Actionable: Infuse the video with authenticity and genuine emotion to connect with viewers.

Iterate and Improve: "The key is not to be afraid to fail, but to learn from your mistakes and iterate." - Eric Ries, Author, The Lean Startup. Advids applied this principle for a tech startup client. We analyzed the performance of their initial animated company explainer video and made data-driven adjustments to improve its effectiveness. This iterative approach led to a 30% increase in click-through rates.

Actionable: Continuously analyze video performance and iterate based on data and feedback.

Why Advids for Animated Company Explainer Video?

At Advids, we create high-quality, original Animated Company Explainer Videos designed to achieve your business goals. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.

Expertise and Client Satisfaction:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Animated Company Explainer Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust Advids to bring their stories to life.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews testify to our talent, creativity, and commitment to client satisfaction.
275+ Animated Explainer Videos Created: We've produced over 275 successful Animated Company Explainer Videos, showcasing our expertise in this specific area.


The Advids Approach to Animated Storytelling:

Customized Solutions: We tailor each Animated Company Explainer Video—whether it's a product demo, character animation, or something entirely unique—to your brand, style, and target audience.
Creative Storytelling: Our animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning and impactful videos.
Collaborative Partnership: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Animated Company Explainer Videos.


Ready to unlock the potential of Animated Company Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Animated Company Explainer Video?

An Animated Company Explainer Video is a short, engaging video that uses animation to explain a company's product, service, or mission in a clear and concise manner. These videos are designed to Capture Attention quickly, convey information efficiently, and leave a lasting impression on viewers.

Animated Company Explainer Videos are used for a variety of purposes, including product launches, marketing campaigns, customer onboarding, employee training, and investor pitches. They can be used to introduce a new product or service, promote a company's brand, educate customers about a product's features, or explain a complex process in a simple and engaging way.

What do top Animated Company Explainer Videos have in common?

Creating compelling and effective videos requires a combination of technical expertise and creative vision. Here are some key elements to consider:

A captivating character design can bring your brand to life and make your video more memorable.

A compelling narrative that engages viewers and effectively conveys your message is essential for creating a memorable experience.

Dynamic graphics, text, and transitions create visually captivating and informative videos, ideal for showcasing data and abstract concepts.

This classic style uses hand-drawn illustrations on a whiteboard to explain concepts in a clear and engaging manner, ideal for simplifying complex ideas.

This versatile style allows for a wide range of creative possibilities, from simple character animations to complex storytelling, ideal for creating engaging narratives.

3D animation offers a more immersive and realistic experience, ideal for showcasing products, environments, or complex processes, creating a sense of depth and realism.

Smooth transitions between scenes keep viewers engaged and enhance the overall flow of the video.

A clear visual hierarchy guides viewers through the information, ensuring they understand the key points of the video.

A cohesive color palette that aligns with your brand identity creates a visually appealing and memorable video.

Choose an Animation Style that aligns with your brand identity and resonates with your target audience, creating a cohesive and impactful video.

A Clear Call to Action encourages viewers to take the next step, whether it's visiting your website or making a purchase.

Maintain consistency in your brand's visual identity throughout the video, reinforcing your brand's message and creating a cohesive experience.

What makes Animated Company Explainer Video effective?

A captivating Animated Company Explainer Video is a powerful tool for communicating your message and engaging your audience. The key to creating an effective explainer video is to design to capture attention, convey information clearly, and leave a lasting impression.

A successful Animated Company Explainer Video is driven by a clear understanding of your target audience and their needs. The video should be tailored to their interests and presented in a way that resonates with them. It should be visually appealing, engaging, and informative, providing value to the viewer.

Methods for creating an effective Animated Company Explainer Video include using a compelling narrative, incorporating engaging visuals, and including a clear call to action. The video should be concise and to the point, focusing on the key information that viewers need to know. By following these guidelines, you can create an Animated Company Explainer Video that effectively communicates your message and drives results.

How long should your Animated Company Explainer Video be?

A well-crafted Animated Company Explainer Video is a powerful tool for communicating your message and engaging your audience. The ideal length of your video will depend on the complexity of the information you are trying to convey and the attention span of your target audience.

A general rule of thumb is to keep your video short and sweet, aiming for a length of 60 to 90 seconds. However, there are exceptions to this rule. For example, a video explaining a complex product or service may need to be longer to cover all the necessary information. Similarly, a video targeting a highly engaged audience may be able to hold their attention for a longer period.

How to create Animated Company Explainer Videos?

A successful Animated Company Explainer Video is a powerful tool for communicating your message and engaging your audience. The creation process involves several key steps, from planning and scripting to animation and post-production.

A well-structured Animated Company Explainer Video is the result of careful planning and execution. The process begins with defining your target audience, identifying your key message, and developing a compelling narrative. The video should be visually appealing, engaging, and informative, providing value to the viewer.

Animated Explainer Videos: The Power of Visual Storytelling

Animated Company Explainer Videos offer a dynamic and engaging way to connect with your audience and effectively communicate your brand's message. They go beyond static text and images, capturing attention and making complex ideas easy to understand.

Boosting Brand Awareness:

• Think of a Captivating Visual Story that sticks in viewers' minds long after they've finished watching. That's the power of animation for brand recall.
• For example, a software company could use a Character-Driven Animation to introduce its brand personality and make its complex product more memorable.

Simplifying Complex Concepts:

• Animation excels at breaking down intricate information into digestible segments.
• Imagine explaining a technical process with simple visuals and step-by-step animations, making it accessible to a wider audience.

Increasing Engagement:

• The dynamic nature of animation keeps viewers hooked, leading to longer watch times and improved comprehension.
• Think of a product demo brought to life with vibrant visuals and engaging transitions, holding the viewer's attention throughout.

Driving Conversions:

• By clearly outlining your Value Proposition and call to action, Animated Videos can effectively nudge viewers towards desired actions.
• Imagine a video that clearly explains the benefits of your product and ends with a compelling call to action, like Visit our website to learn more.

Boost Engagement with Animated Videos

Animated Company Explainer Videos can significantly enhance Customer Engagement by creating a more interactive and memorable experience. They transform passive viewing into active participation, fostering a deeper connection with your brand.

Create a Memorable Brand Experience:

• Engaging visuals and Storytelling leave a lasting impression, fostering a positive brand association. Think of a brand using a unique animation style that reflects its personality and resonates with its target audience.

Personalize the Customer Journey:

• Tailoring video content to specific customer segments creates a more personalized and relevant experience. For example, a SaaS company could create separate videos for small businesses and enterprise clients, addressing their specific needs and pain points.

Provide Interactive Elements:

• Incorporating Interactive Elements like quizzes or polls encourages active participation and feedback. Imagine a video that pauses at key moments to ask viewers questions, making them feel more involved in the learning process.

Offer Valuable Insights:

• Animated videos can effectively convey complex information in a digestible format, empowering customers with knowledge. Think of a video that explains a complex topic in a simple and engaging way, providing viewers with valuable insights they can use.

Animated Explainer Styles for Product Launches

Animated Company Explainer Videos come in various styles, each with its own unique strengths and applications. Choosing the right style depends on your brand's message, target audience, and desired tone.

Whiteboard Animation

This classic style uses hand-drawn illustrations on a whiteboard to explain concepts in a clear and engaging manner. It's ideal for simplifying complex ideas and creating a personal, human touch. A financial services company might use whiteboard animation to explain a complex investment strategy.

Motion Graphics

Motion graphics utilize dynamic graphics, text, and transitions to create visually captivating and informative videos. They are great for showcasing data, statistics, and abstract concepts. A technology company might use motion graphics to explain the features of its new software.

2D Animation

This versatile style allows for a wide range of creative possibilities, from simple character animations to complex storytelling. It's ideal for creating engaging narratives and building Emotional Connections with viewers. A food company might use 2D animation to tell the story of its brand and its products.

3D Animation

3D animation offers a more immersive and realistic experience, ideal for showcasing products, environments, or complex processes. It's great for creating a sense of depth and realism. A car manufacturer might use 3D animation to showcase the features of its new model.

Animated Videos: Fueling Sales and Marketing

By showcasing your product or service's benefits and including a clear call to action, animated videos can effectively capture leads. Imagine a video that highlights the key features of your product and ends with a form to request a free trial.

Increase Website Traffic:

Embedding animated videos on your website can enhance user engagement and drive traffic to specific landing pages. Think of a video on your homepage that explains your company's mission and encourages viewers to explore your product pages.

Promote Product Launches:

Animated videos can effectively introduce new products or services to your target audience, generating excitement and anticipation. For example, a tech company could use a 3D animation to showcase the features of its upcoming smartphone and generate pre-orders.

Educate Customers:

Animated videos can provide valuable information about your products or services, building trust and credibility with potential customers. Think of a video that explains the benefits of your product in a clear and concise way, addressing common customer questions.

Animated Explainer Videos: Mapping the Customer Journey

Animated Company Explainer Videos can play a key role in strategically mapping out the customer journey, showcasing each step a user takes in engaging with your product or service. They provide a visual roadmap that guides customers through their interactions with your brand.

Visual Representation

An Animated Company Explainer Video provides a compelling visual representation of each stage a customer experiences, starting from initial awareness to purchase. Imagine a video that shows how a customer discovers your product, learns about its benefits, and ultimately makes a purchase.

Product Usage Guidance

Illustrate the stages of how a customer interacts with your product, highlighting its functionalities and benefits in a natural context. For example, a coffee machine company could create a video showing how to brew the perfect cup of coffee with their machine, highlighting its Ease of Use and features.

Addressing Customer Pain Points

Showcase solutions to Address Common Pain Points a customer may encounter during their journey, boosting confidence. Think of a video that addresses common customer concerns about your product or service and provides clear solutions.

Lead them through the funnel

Effectively guide your viewers through your marketing funnel, nudging them closer towards your desired outcome. Imagine a series of videos that introduce your brand, explain your product's benefits, and encourage viewers to take the next step, such as requesting a demo or making a purchase.

Crafting Compelling Explainer Videos

Creating an effective Animated Company Explainer Video requires careful consideration of several key elements to ensure it resonates with your target audience and achieves your desired goals. A well-crafted video is a strategic investment that can yield significant returns.

Understanding your target audience's needs, interests, and pain points is crucial for tailoring the video content effectively. Ask yourself:

• Who are you trying to reach?
• What are their challenges?
• What language and tone will resonate with them?

Crafting a compelling narrative that engages viewers and effectively conveys your message is essential for creating a memorable experience. Consider using the hero's journey framework or focusing on a specific customer problem and how your product or service provides the solution.

Choosing a visual style that aligns with your brand identity and resonates with your target audience is crucial for creating a cohesive and impactful video. Consider your brand's colors, fonts, and overall aesthetic when choosing an animation style.

Clearly outlining the desired action you want viewers to take, whether it's visiting your website or making a purchase, is essential for driving conversions. Make your call to action clear, concise, and compelling.

Boost Customer Support with Animated Videos

Animated Company Explainer Videos can be a valuable asset for improving customer support by providing clear and concise information, reducing common inquiries, and enhancing the overall customer experience. They empower customers to find answers independently and resolve issues more efficiently.

Create a Knowledge Base:

Developing a library of animated videos that address frequently asked questions can empower customers to find answers independently. For example, a software company could create a series of short videos explaining how to use different features of its platform, reducing the need for support tickets.

Simplify Complex Processes:

Animated videos can break down complex procedures into easily digestible steps, making it easier for customers to navigate support processes. Imagine a video that visually guides customers through the process of returning a product or filing a warranty claim.

Provide Product Tutorials:

Animated videos can guide customers through the use of your products or services, reducing the need for extensive support interactions. Think of a video that demonstrates how to assemble a piece of furniture or how to use a new software feature.

Enhance Customer Onboarding:

Animated videos can provide a welcoming introduction to your brand and products, setting the stage for a positive customer experience. Imagine a video that welcomes new customers and provides a quick overview of your company and its products or services.

Animated Videos: Lead Generation Powerhouse

Clearly articulate the benefits of your product or service, highlighting how it solves customer problems. Imagine a video that focuses on a specific customer pain point and demonstrates how your product provides the solution.

Include a Clear Call to Action:

Encourage viewers to take the next step, whether it's visiting your website, signing up for a newsletter, or requesting a demo. Use strong verbs and make your call to action visually prominent. For example, Visit our website to learn more or Sign up for a free trial today.

Target Specific Audiences:

Tailor the video content to specific demographics or interests to reach the most relevant prospects. Consider creating different versions of your video for different customer segments, addressing their specific needs and pain points.

Track Results:

Use analytics to measure the effectiveness of your animated videos in driving Lead Generation and optimize your campaigns accordingly. Track metrics such as video views, click-through rates, and form submissions to see how your videos are performing.

Boost Customer Loyalty with Explainer Videos

• Educate Customers: Provide valuable information about your products or services, helping customers understand their full potential and maximizing their value. Think of a video that explains how to use advanced features of your product or service, helping customers get the most out of their purchase.
• Showcase New Features: Highlight new features or updates, keeping customers engaged and informed about the latest developments. Imagine a video that introduces a new feature of your product and explains how it benefits customers.
• Address Customer Concerns: Provide clear and concise explanations to address common customer concerns, building trust and confidence. For example, a bank could create a video explaining how to dispute a transaction, addressing a common customer concern and building trust.
• Reinforce Brand Values: Reinforce your brand's values and mission, fostering a sense of connection and loyalty among your customer base. Think of a video that showcases your company's commitment to sustainability or social responsibility, resonating with customers who share those values.

Onboarding Made Engaging: Animated Explainer Videos

Animated Company Explainer Videos can be a valuable tool for improving employee Onboarding by providing a welcoming introduction to your company culture, values, and processes. They can make the onboarding process more engaging, efficient, and effective.

Introduce Company Culture: Showcase your company's values, mission, and vision, setting the stage for a positive and engaging onboarding experience. Imagine a video that features employees talking about what they love about working at your company, conveying a sense of community and purpose.

Explain Company Processes: Provide clear and concise explanations of key processes, procedures, and policies, ensuring new employees are well-equipped to succeed. For example, a video could explain the company's expense reimbursement process, ensuring new employees understand how to submit expenses correctly.

Highlight Employee Benefits: Showcase the benefits of working at your company, fostering a sense of excitement and belonging among new hires. Think of a video that highlights the company's health insurance plan, retirement savings plan, and other employee benefits.

Introduce Key Personnel: Introduce key personnel and their roles, facilitating a smooth transition for new employees and building connections within the team. Imagine a video that introduces the CEO, department heads, and other key personnel, helping new employees put faces to names.

How animated company explainer video examples are curated?

We dove deep into animated company explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic animated company explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and persuasiveness of the value proposition communicated.
7.Brand Storytelling Determining how effectively the video tells the brand's story and connects with the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, animated company explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.