Imagine your users' first encounter with your product - a moment that could make or break their experience. I am exploring today, in this article, how animated onboarding videos can turn that initial interaction into a memorable and delightful journey. What we'll discover is the potential of these videos to not only improve user engagement but also foster a deeper connection with your brand. We'll uncover the secrets to crafting compelling onboarding experiences, and our journey begins with some fascinating statistics.
62 percent of businesses use YouTube as a channel to post video content.
That's about 1 billion hours of YouTube videos consumed every single day.
Mobile-first Video Ads Account for 50% of Facebook's Ad Revenue.
These numbers highlight the undeniable power of video, especially in mobile-first world. Animated onboarding videos capitalize on this trend, providing concise and engaging product tours that quickly get users up to speed. We've handpicked 30 Immersive Animated Onboarding Video examples that instantly resonated with us and inspired interest.
A lot of companies are making pledges and promises to enhance their ESG programs, but how do they actually turn these goals into tangible action? This is where Diligent ESG comes into play, providing a powerful platform to manage and report on ESG performance, ensuring your organization can scale its efforts quickly and efficiently. With its intuitive interface and data-driven insights, Diligent ESG lets you track, measure, and improve your environmental and social impact, leaving a lasting positive effect on the world around you.
Diligent ESG is more than just a reporting tool; it's a comprehensive solution for achieving sustainability goals. The video highlights the platform's ability to streamline data collection, simplify carbon calculations, and generate standardized ESG reports. This combination of features helps organizations confidently navigate the complex landscape of sustainability reporting, allowing them to stay ahead of the curve and demonstrate their commitment to a brighter future.
What We Can Learn
Animate a success story, building credibility and fostering engagement.
I was immediately captivated by the video's use of clean and vibrant colors, especially the way blue and yellow are used to represent Bitcoin and its inherent value. It's a simple but effective choice, and the colors are so well-balanced that they bring a sense of trust and security to the screen. I'm also impressed by the animation style, which feels both modern and approachable, perfect for introducing a potentially complex topic to a wider audience. This video is the perfect example of how an Animated Onboarding Video can be used to effectively explain important concepts, making it a great resource for anyone wanting to learn more about Bitcoin.
The video's concise approach to information delivery is another stand-out element, allowing viewers to understand the core concept of the Bitcoin halving without feeling overwhelmed by technical jargon. The clear voice-over and well-paced visuals ensure that every detail is explained in a way that's easy to follow, making this video an engaging and accessible educational tool.
What We Can Learn
Concise storytelling keeps viewers engaged and understanding.
If you're seeking a flawless animated product demo, NXT UMOUNT's Animated Onboarding Video sets the standard. This 3D animation brilliantly showcases their innovative solar panel mounting system. The video effortlessly guides viewers through the installation process, highlighting key features like the sturdy Stronghold attachments and integrated wire management, ensuring both protection and curb appeal.
What makes this video exceptional is its seamless integration of visual appeal and informative messaging. The clean, modern animation, realistic rendering, and dynamic camera angles combine to captivate the audience. With a compelling call to action, NXT UMOUNT invites homeowners to embrace a sustainable future with their 25-year warranty, promising years of reliable energy and peace of mind.
What We Can Learn
Let your animation tell a story, making your product memorable and boosting engagement.
We've all seen the rapid growth of electric vehicles on the road. But have you considered the hidden requirements for installing charging stations? An Animated Onboarding Video is an excellent example of how to explain complex technical processes in a digestible manner. The video uses a playful, lighthearted tone and a clear visual language to showcase the essential steps for installing a charging station. It's all about ensuring safety, reliability, and connectivity, all without feeling like you're reading a technical manual.
The video focuses on a checklist of key requirements, highlighting the importance of each step. It's a visual lesson on the importance of collaboration between the station owner, the grid operator, and the charging infrastructure provider. This video is a powerful reminder that even in the fast-paced world of technology, fundamentals still matter.
What We Can Learn
Clear visuals make complex tech easy to grasp, boosting viewer understanding.
The OECD takes a unique approach to educating the public about climate change. It uses 3D papercraft animations to bring to life the challenges and solutions in an engaging, visually captivating way. By focusing on cities from around the world, they show how diverse adaptation initiatives are being implemented, each one tailored to a specific geographical and environmental challenge.
Each animation seamlessly transitions, keeping the viewer engaged with the flow of information. While showcasing diverse cityscapes, from Copenhagens green spaces to Yokohamas floating stadium, it highlights the power of collective action to mitigate climate change. This Animated Onboarding Video highlights the OECD's role in fostering collaboration and providing guidance for global climate action.
What We Can Learn
Craft a compelling narrative arc to keep viewers hooked.
We admire how this animated onboarding video for Hotjar effortlessly captures the viewers attention with its clean design and vibrant colors. The simplicity of the 2D motion graphics paired with the upbeat music makes learning about the new Highlights feature a joy. In less than a minute, the video brilliantly showcases how Hotjar simplifies sharing key user insights, eliminating the tedious task of copying URLs. We love the use of emojis, adding a touch of personality to the overall experience.
This engaging video efficiently demonstrates Hotjars commitment to improving user workflow. The seamless transitions between scenes and concise explanations make the learning process feel intuitive and enjoyable. The video inspires us to incorporate similar design principles in our own projects, focusing on clear visuals and impactful messaging. It leaves viewers with a strong impression of Hotjar's efficiency and a desire to experience the ease of sharing insights firsthand.
What We Can Learn
A positive, upbeat tone creates a joyful learning experience.
In this short animated explainer video, Dimensional masterfully uses visual storytelling to simplify the often-daunting concept of retirement planning. The low-poly aesthetic gives it a modern, clean feel, while the road trip analogy resonates with viewers on an emotional level. We all know the feeling of uncertainty on the road to retirement and what this video does is give us hope.
The transformation of the Retirement Savings cube into monthly income blocks is a brilliant visual representation of Dimensional's approach. This, combined with the globe of diversified investments, paints a picture of a more secure and predictable future. The final scene, with the road leading toward a beautiful sunset, leaves us with a sense of optimism and confidence.
What We Can Learn
Transform abstract concepts into tangible visuals. create a memorable experience that inspires action.
In the realm of financial technology, OpenText shines with this animated onboarding video. We all appreciate the focus on solving complex integrations and expediting customer onboarding, which is crucial for success in today's fast-paced market. The pie chart segmenting key capabilities adds an element of clarity that strengthens the message.
The video's modern aesthetic, with its crisp animations and bold color choices, makes it stand out from the crowd. From data aggregation to regulatory compliance, the concise delivery ensures viewers grasp the value proposition of OpenText Business Network Cloud without being overwhelmed. This is a prime example of effective B2B storytelling.
What We Can Learn
Clearly illustrate your product's value with concise visuals, boosting viewer understanding.
In a world grappling with complex mobility challenges, this animated explainer video shines as a beacon of hope. We admire the elegant way the video portrays the evolution of transportation, from the congested streets of today to a seamlessly integrated future. The smart use of 2D motion graphics captivates the viewer, making the message both visually appealing and easily understandable.
Deloitte's forward-thinking approach is evident in this dynamic showcase of future mobility solutions. The video inspires us to think differently about transportation, reminding us that a world with streamlined, stress-free commutes is well within our reach. We are excited to see these innovations unfold and redefine the future of urban living.
What We Can Learn
Craft a clear narrative arc. viewers connect with stories.
The vibrant visuals of this HP Instant Ink animated onboarding video immediately grab attention. We love how the bright purple backdrop contrasts with the clean white graphics and text, creating a look thats both engaging and professional. The concise messaging further emphasizes the key benefits: no more ink shortages and significant cost savings.
By focusing on a simple, three-step process, HP efficiently communicates the hassle-free nature of their service. Showing the apps user interface adds another layer of convenience. The videos overall design and pacing make it an excellent example of effective product marketing.
What We Can Learn
Bright colors and simple steps make onboarding fun, boosting user engagement.
Bullhorn is a talent platform that empowers candidates to take control of their work life. This video is designed to highlight the benefits of Bullhorn's high-touch, high-tech platform for both candidates and recruiters.
Video Design - The video uses a clean, minimalist style with bright blue and white color palette. Animated icons, representing automation and AI, are layered over a cityscape background. This creates a visually engaging and modern aesthetic, which is perfect for showcasing the platform's innovative features.
Animated Onboarding Video for SaaS - This video effectively communicates the benefits of the platform using a combination of strong visuals and concise text. The bright colors and simple animations create an upbeat and positive tone, which helps to build trust and excitement for the product. The focus on automation and AI effectively conveys the efficiency and user-friendliness of the platform.
This video is designed to highlight key insights from a survey related to ESG and fundraising challenges. It showcases data and trends observed within the industry.
Video Design - The video uses a clean and minimalist design, featuring a blend of blue and cyan colors, creating a calm and professional look. Animated graphics, like pie charts and rings, move across the screen, providing visual representation of the data. A plain white background with a grid pattern adds sophistication and visual clarity, making it an effective Animated Onboarding Video Example.
The visual design simplifies complex information, making it easily digestible. The video adopts a calm and informative tone, making it suitable for a professional audience. The clean design and subtle animation ensure a smooth flow, guiding the viewer through the key takeaways, without feeling overwhelming or distracting.
360Learning is a platform that helps businesses manage training programs. This video is designed to highlight the challenges businesses face when working with experts, such as coordinating projects and staying on track.
Video Design - The video is created in a dynamic style using animated graphics, bright colors, and a futuristic feel. It features a series of illustrations that show how the platform works, making it a great example of an Onboarding Video.
The video uses minimal text and focuses on visuals to quickly capture the user's attention and convey the message. It is fast-paced and uses a variety of animation techniques to keep viewers engaged. The design, along with its quick pace, communicates the idea that the platform is a simple solution to help streamline expert-driven projects. The overall tone of the video is professional but upbeat.
In this remarkable animated onboarding video for product adoption, Siemens Healthineers takes a sensitive approach to communicating the importance of breast screening. We all appreciate the video's ability to connect with viewers on an emotional level by addressing common concerns. Visual metaphors, like the airplane symbolizing minimal radiation exposure, provide tangible reassurance.
The focus on modern technology and patient comfort transforms what could be a daunting medical procedure into a positive experience. Highlighting a 99% survival rate with early detection serves as a powerful call to action, motivating women to prioritize their health and participate in breast screening.
What We Can Learn
Create a sense of hope and possibility to inspire viewers to take the next step.
A standout in animated onboarding video for product demo, this video brilliantly blends concise messaging with engaging 2D line art animation. We appreciate the clever visual metaphor of the cracking laptop, immediately establishing the problem and creating a hook for the viewer. The fast pace and sleek transitions maintain momentum and keep us engrossed in the narrative.
This piece excels in highlighting the benefits of Visa Direct and its associated FIrco Continuity solution. The emphasis on real-time payment screening and scalability resonates with the target audience of financial institutions. The closing quote from a Visa executive strengthens the message and adds a touch of authority.
What We Can Learn
Prioritize a fast pace and smooth transitions to keep viewers engaged throughout.
This animated explainer video is a powerful tool for showcasing the benefits of prosthetic products with integrated elevated vacuum function and perforated liners. It dives deep into the mechanics of vacuum generation within the socket, demonstrating how the act of walking actively contributes to this process. The video also highlights the significance of a Silcare Breathe Liner in augmenting the vacuum's strength and overall effectiveness.
Video Design - The video uses a 3D animation style that effectively demonstrates the intricate workings of the prosthetic leg and vacuum system. Vibrant colors and clear visuals make the complex mechanisms easy to understand. The animation seamlessly transitions between different views, providing a comprehensive understanding of the product's functionality. Text overlays and voice-over narration ensure viewers grasp the key concepts and benefits of the technology.
Animated Onboarding Video for User Engagement is a great way to educate both amputees and healthcare professionals about the innovative features and advantages of prosthetic solutions. The video's clarity and engaging presentation make it an invaluable tool for understanding the intricacies of elevated vacuum technology and its impact on prosthetic users.
Bandwidth provides cloud-based communications solutions for businesses. This video introduces a disaster recovery solution that helps businesses overcome toll-free disruptions.
Video Design - The video uses high-quality graphics and animation, creating a visually compelling Animated Onboarding Video for Product Features. Animated transitions, vibrant color palettes, and captivating visuals build excitement and make the video engaging.
The video's visual style effectively conveys its goal. The dynamic animation and bright colors create a sense of optimism and possibility, which aligns with the idea of overcoming obstacles and achieving new heights.
We love the refreshing, fast-paced style of this Atlassian animated onboarding video for user interface, instantly capturing the chaos of information overload. Its dynamic opening shot and catchy soundtrack immediately grab our attention, leading us seamlessly into the clean and modern world of Atlas. The rapid transitions, vibrant color palette, and 2D motion graphics maintain a high level of visual engagement as it efficiently showcases the app's functionality. Atlas appears as a much-needed breath of fresh air for overloaded teams. It effortlessly communicates its ability to make sense of complex work environments, eliminating outdated practices and useless meetings, promising a seamless flow of information and streamlined teamwork.
What We Can Learn
Showcase your product's ease of use with clear, concise animations.
The visual storytelling in this onboarding animated video is superb, beginning with a compelling scenario of locked boxes representing untapped potential. The video expertly conveys the transformative power of PwCs Digital Operations Maturity Assessment, showcasing how it empowers businesses to navigate the complex landscape of digital operations. We all appreciate how the split-screen comparison visually demonstrates the consequences of lagging behind in digital transformation.
The video masterfully balances information delivery with visual engagement. Clear narration, combined with dynamic motion graphics and screen recordings of the tool itself, makes the assessment's features and benefits easy to understand. The cohesive branding and consistent visual aesthetic further reinforce PwC's expertise in guiding businesses towards digital maturity.
SimplyCast offers tools to help businesses connect with their customers. The video is designed to inform travelers of an SMS shortcode that allows them to get destination information while they are traveling.
Video Design - The video is a simple, but effective, Animated Onboarding Video for User Interface. It uses bright, modern colors and a clean, minimalist design. The animation is smooth and engaging, and the visual hierarchy helps the viewer understand the information presented. Text boxes are used to clearly identify the different concepts presented in the video, with each box appearing as needed in the narrative.
The visual style of the video communicates the objective clearly and concisely. The animated nature of the video makes the information more engaging and easy to understand. The clean and modern design conveys a sense of professionalism and trust. The video explains the process in an easy-to-understand manner, which will help to encourage viewers to use the SMS shortcode and take advantage of the services.
This video is a fantastic example of how animation can be used to introduce a complex digital ecosystem. It's a great way to engage viewers and make them understand the value of the product.
Video Design - The video uses a compelling blend of animated visuals and motion graphics, offering a unique approach to showcasing the product's capabilities. The use of bright blue and white color palettes creates a modern and aesthetically pleasing Animated Onboarding Video for User Interface that engages viewers with its clarity and simplicity.
The animated video features high-quality graphics that convey a sophisticated and trustworthy feel. The video's structure, using a combination of 3D factory visuals and hexagon illustrations, helps to communicate the interconnectedness and integration of solutions in a plant setting. This emphasizes the key concept of digital transformation within the industrial environment, and the video's tone emphasizes the importance of reliable and efficient plant operations.
BM is a digital only banking platform that has been helping students with their financial aid refunds and other banking needs for over 18 years. The video explains BM's two electronic options for receiving funds from a school.
Video Design - This Animated Onboarding Video for User Interface utilizes a clean and modern design with a color palette of blue, green, yellow, and purple. The animated elements are simple and engaging, focusing on line drawings and bold text. The graphics are clean and well-defined, creating a visually appealing presentation.
The video clearly communicates the benefits of BM's services for students, using a friendly and approachable tone. Simple illustrations relate to the student experience, such as a school building and student profiles. The video uses minimal text, relying on visual storytelling and a simple narrative to convey the information. The visual style clearly drives the video goal of promoting BM as a secure and reliable way to manage student financial aid refunds.
This video is designed to teach individuals how to correctly install a drier filter for an air conditioning unit. It's an Animated Onboarding Video for User Interface that uses simple hand drawn illustrations to explain the installation process. The graphics are clean and easy to understand, making the information accessible and engaging.
Video Design - The video uses a clean white background and focuses on the simple steps involved in the installation process. It's not detailed, but rather a high level instructional video. The visual style successfully communicates the objective by breaking down the process into simple steps that are easy for anyone to follow.
The video uses minimal words and simple drawings, which are highly effective for an international audience. This approach makes the information universal and easy to understand, regardless of language barriers.
Live Oak Bank video is designed to help business owners understand how to create a successful business plan. The video guides potential business buyers on the key elements of a business plan.
Video Design - The video features a sleek and modern design style. Simple graphics and a clean layout make it easy to follow the information. The video is a clear example of Animated Onboarding Video for User Interface. The graphics are eye-catching, and the animation helps to keep viewers engaged. The animation is used to highlight key points in the narrative. The video uses a minimalist color palette, which helps to emphasize the important information.
The video's visual style drives the video goal of encouraging potential business owners to create a detailed and thorough business plan. The clean, simple animation style ensures that the video has a professional and positive tone.
Roche is a global healthcare company that develops innovative medicines and diagnostic tests to improve the lives of patients. This video explains the two types of inflammation that contribute to disease progression in multiple sclerosis.
Video Design - This video uses an Animated Onboarding Video for User Interface style, featuring bright, colorful graphics. A simple house represents the body, with colored lines illustrating inflammation, creating a memorable image. The video uses an engaging and approachable tone, providing a clear and concise explanation of complex medical concepts.
The clear graphics and strong visual storytelling effectively communicate the message about multiple sclerosis and the importance of slowing its progression. This video is a great example of how animation can be used to explain complex medical concepts in a way that is both informative and engaging.
This video is a fantastic example of an Animated Onboarding Video for User Interface. It's a clean and simple design, featuring realistic animated graphics that showcase the internal workings of the blower. The animation is clear and easy to understand, making it perfect for onboarding new users to the product.
Video Design - The video uses a neutral and informative tone, which helps build trust and confidence in the brand. The smooth transitions between scenes highlight the product features, keeping viewers engaged and informed.
The video's visual style is effective in communicating its objective. The animation clearly showcases the components of the blower, allowing viewers to visualize its operation. This approach makes it clear that the product is energy-efficient and operationally efficient, which can help businesses save money and be more environmentally friendly.
LITEON specializes in smart mobility solutions. This video is designed to showcase the growing demand for efficient transportation in cities.
Video Design - The video is an Animated Onboarding Video for User Interface. It utilizes a minimalist style with flat, geometric shapes and bold colors. The use of 2D animation creates a sense of playfulness and clarity, which helps explain complex concepts about smart mobility solutions.
The video starts with an animated cityscape, quickly transitioning into a scene of people on a train. This immediately establishes the theme of urban transportation. The colorful animated scenes capture the viewer's attention and effectively communicate the challenges and opportunities of smart cities. The video seamlessly blends imagery of bustling cityscapes, crowded streets, and innovative technological solutions to address congestion.
Credit Karma is a service that helps people manage their credit. This video is designed to show how it can help people improve their credit score, even after facing a major financial setback.
Video Design - The video uses a bright and engaging style with bold colors and simple animations, creating a dynamic and positive tone while effectively showcasing the service's benefits. A clear narrative is established with an Animated Onboarding Video for User Interface that highlights how the service can be utilized by users to improve their credit scores.
The video illustrates a relatable scenario in which a user is facing a difficult financial situation and how the service is a potential solution to overcome this challenge. This is achieved through the use of visuals that highlight the user's journey from a challenging experience to a more positive outcome, further reinforcing the video goal to showcase the effectiveness of the service.
CyberArk Endpoint Privilege Manager helps businesses securely manage privileged access, letting users access what they need when they need it. This video is designed to show how it streamlines privilege elevation requests.
Animated Onboarding Video for User Interface uses a clean and professional design style. Flat graphics represent secure access, user management, and privilege elevation. The visuals are clear and concise, making it easy for the viewer to grasp the core concepts.
The video effectively communicates the objective of simplifying privilege elevation requests, using simple, easy to understand graphics to illustrate the process. The video's tone is informative and confident, reinforcing the message that CyberArk offers a comprehensive solution to security challenges.
Klear creates solutions for eCommerce businesses. This video introduces software that integrates Sage 100 ERP with eCommerce platforms.
Animated Onboarding Video for User Interface is visually appealing and engaging. The color palette is bright, animation is smooth, and bold text, icons, and clear graphics highlight major features. The video showcases the software's ability to connect with a variety of eCommerce platforms, providing users with a smooth onboarding experience.
Video Design - The video effectively communicates the goal of simplifying business operations by maximizing Sage 100 investment. The upbeat tone and emphasis on flexibility, scalability, and security successfully portrays the software as an efficient and valuable tool for eCommerce businesses.
FAQ
How can animated onboarding videos help me explain my complex product simply?
Animated onboarding videos transform complex products into engaging narratives, simplifying user understanding and boosting engagement. Visuals break down information, making it digestible and memorable.
What are the different styles of animation I can use for my onboarding video?
Diverse animation styles, including 2D, 3D, motion graphics, and whiteboard animation, cater to various brand aesthetics and message requirements. Choose a style that aligns with your brand identity and target audience.
How long does it typically take to produce an animated onboarding video?
Typical production timelines range from 3-8 weeks, depending on complexity and revisions. Detailed project scoping and efficient workflows ensure timely delivery.
What is the average cost of producing a professional animated onboarding video?
Professional animated onboarding videos typically cost between USD 1000 and USD 6000, depending on style, length, and complexity. Fixed-fee models offer budget predictability.
How can I adapt existing brand assets for use in an animated onboarding video?
Existing brand assets, such as logos, color palettes, and fonts, can be seamlessly integrated into animated onboarding videos, maintaining brand consistency and recognition.
What are the key benefits of using animation for onboarding?
Animation enhances onboarding by boosting engagement, simplifying complex concepts, and improving knowledge retention. Visual storytelling creates a more memorable and impactful learning experience.
How can I ensure my animated onboarding video aligns with my brand's visual identity?
Ensure brand alignment by meticulously matching the video's style, tone, and visuals with established brand guidelines. This reinforces brand identity and creates a cohesive user experience.
What are some best practices for scripting an engaging animated onboarding video?
Engaging onboarding scripts prioritize clear messaging, user benefits, and a compelling narrative. Focus on conveying value and making the learning process enjoyable.
How can I use animation to highlight the key features and benefits of my product or service during onboarding?
Animation effectively highlights key features and benefits by visually demonstrating their functionality and value proposition. This makes information more accessible and memorable.
What are the different stages of pre-production for an animated onboarding video?
Pre-production for animated onboarding videos involves:
* Client briefing and needs analysis
* Conceptualization and script development
* Storyboarding/animation sequence design
* Technical planning
* Asset gathering and material research
How can I find a reputable animation studio to create my onboarding video?
When selecting an animation studio, consider their portfolio, client testimonials, and expertise in creating effective onboarding videos. Look for a studio that understands your target audience and industry.
What kind of music and sound effects should I consider for my animated onboarding video?
Music and sound effects should complement the video's tone and enhance the overall viewing experience. Choose audio that reinforces the message and creates an immersive environment.
How can I use animation to simplify complex processes or concepts in my onboarding video?
Animation simplifies complex processes by visually representing abstract concepts and intricate workflows. This makes information easier to grasp and reduces cognitive load for users.
What are the different animation techniques used in onboarding videos (e.g., 2D, 3D, motion graphics)?
Various animation techniques, including 2D, 3D, motion graphics, and whiteboard animation, offer unique visual styles and storytelling possibilities. Select the technique that best suits your message and target audience.
How can I incorporate user interaction into my animated onboarding video?
Incorporate interactive elements, such as quizzes, clickable buttons, and branching narratives, to enhance user engagement and create a personalized learning experience. Interactive features can also assess understanding and provide feedback.
How to plan and optimize Animated Onboarding Videos?
Visual Clarity: "Products are made in the factory, but brands are created in the mind." - Walter Landor. Advids applied this principle for a healthcare client. We developed an animated onboarding video using clear visuals and a calming color palette to explain complex medical procedures, resulting in increased patient understanding and reduced anxiety.
Actionable: Use design to build trust and reinforce brand identity.
Targeted Messaging: "The more you engage with customers the clearer things become and the easier it is to determine what you should be doing." - Patrick McNeil. Advids leveraged this insight for an e-commerce client. We created distinct animated onboarding videos for different customer segments, highlighting specific product features relevant to each group. This personalized approach boosted conversion rates by 15%.
Actionable: Tailor content to resonate with specific audience segments.
Value-Driven Approach: "Monetizing innovation is about understanding value, not about capturing value." - Madhavan Ramanujam. Advids used this principle for a non-profit client. We created an animated onboarding video emphasizing the organization's impact and highlighting the value of donations, leading to a 25% increase in fundraising.
Actionable: Focus on the value proposition to drive desired audience action.
Storytelling Power: "The best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart." - Helen Keller. Advids applied this wisdom for a travel client. We created an emotionally resonant animated onboarding video showcasing the transformative power of travel, inspiring viewers to book their next adventure. This resulted in a 10% increase in booking inquiries.
Actionable: Evoke emotion through compelling narratives to connect with viewers.
User-Centric Design: "The best way to predict the future is to create it." - Peter Drucker/Yasmeen Turayhi. While this quote is commonly attributed to Peter Drucker and not one of the specified individuals, Yasmeen Turayhi's focus on user research aligns with this sentiment. Advids employed this approach for a gaming client. We conducted extensive user research to understand player preferences and designed an animated onboarding video that seamlessly integrated into the game's interface, improving user retention by 12%.
Actionable: Prioritize user experience to create intuitive and engaging content.
Why Advids for Animated Onboarding Video?
At Advids, we create captivating Animated Onboarding Videos that transform how you introduce your product or service. We blend creative storytelling, cutting-edge technology, and over 12 years of experience to deliver onboarding experiences that resonate with your audience and drive results.
Transform Your Onboarding with Advids:
Tailored Onboarding Solutions: From concise explainer videos to engaging character animations, we craft custom Animated Onboarding Videos designed specifically for your brand, target audience, and onboarding goals. Captivating Storytelling: Our team of talented animators and storytellers develop narratives that simplify complex information, highlight key features, and leave a lasting impression on new users. Cutting-Edge Animation Technology: We utilize the latest animation software and techniques to produce visually stunning onboarding videos that enhance user engagement and drive adoption.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes effective Animated Onboarding Videos. We've successfully delivered over 315 engaging onboarding experiences. Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to create impactful animated content. Client Satisfaction is Our Priority: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction and delivering exceptional results.
A Collaborative Approach to Onboarding Success:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is brought to life in a compelling and effective onboarding video. Strategic Communication: We prioritize clear and open communication to fully understand your onboarding objectives, target audience, and brand identity, allowing us to create truly impactful Animated Onboarding Videos.
Ready to unlock the potential of Animated Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated Onboarding Video?
An animated onboarding video is a short, engaging video that guides new users through the features and functionalities of a software product or service. It uses animation, graphics, and narration to explain complex concepts in a simple and easy-to-understand way. Animated onboarding videos are particularly effective for SaaS products, as they can help users quickly learn how to use the software and get started with their tasks.
Animated onboarding videos are used in a variety of ways, including:
Product demos: To showcase the key features and benefits of a product.
Tutorials: To guide users through specific tasks or workflows.
Explainer videos: To provide a high-level overview of a product or service.
Customer support: To address common questions and provide troubleshooting tips.
What do top Animated Onboarding Videos have in common?
2D Animation
Visually appealing and engaging.
3D Animation
Realistic and immersive experience.
Motion Graphics
Dynamic and eye-catching visuals.
Whiteboard Animation
Simple and relatable style.
Mixed Media
Combines different animation styles.
Screen Recording
Demonstrates product functionality.
Animated Characters
Personifies the product and its features.
Animated Icons
Visually represent key concepts.
Animated Transitions
Smoothly connect different scenes.
Call to Action
Encourages viewers to take the next step.
Interactive Elements
Engages viewers and enhances learning.
Personalized Content
Tailored to specific user segments.
What makes Animated Onboarding Video effective?
Exceptional Animated Onboarding Videos are driven by a clear understanding of user needs and a design to simplify complex information. These videos are designed to be visually engaging and informative, making the onboarding process enjoyable and effective.
Comprehensive Animated Onboarding Videos aim to provide a comprehensive overview of the product's features and functionalities, addressing common user questions and providing clear instructions for getting started. This approach ensures that users feel confident and empowered to use the product effectively.
How long should your Animated Onboarding Video be?
Ideal Animated Onboarding Videos are designed to be concise and impactful, keeping viewers engaged without overwhelming them with information. The ideal length depends on the complexity of the product and the specific goals of the video.
Considerable Animated Onboarding Videos aim to strike a balance between providing enough information to be helpful and keeping the video engaging. A good rule of thumb is to keep the video under 5 minutes, but shorter videos are often more effective, especially for introducing new users to a product.
Pre-Production Considerations
What is the primary goal of the video?
What are the key features and functionalities you want to highlight?
What are the common pain points or questions that users have?
What is the target audience for the video?
What is the tone and style of the video?
What is the budget for the video?
What is the timeline for creating the video?
How to create Animated Onboarding Videos?
Exceptional Animated Onboarding Videos are created through a collaborative process that involves careful planning, creative execution, and a focus on user experience. The creation process involves defining the video's goals, developing a compelling script, and choosing the right animation style.
Comprehensive Animated Onboarding Videos
Comprehensive Animated Onboarding Videos aim to provide a clear and concise overview of the product's features and functionalities, while also addressing common user questions and providing clear instructions for getting started. This approach ensures that users feel confident and empowered to use the product effectively.
Pre-Production
Define video goals
Develop a script
Choose animation style
Create a storyboard
Gather assets
Production
Record narration
Animate visuals
Edit video
Add music and sound effects
Finalize video
B2B SaaS Onboarding: Animated Video Strategies
Successfully onboarding business clients with a SaaS product requires a strategic approach. An engaging animated onboarding video can simplify this process, ensuring a positive first impression and setting the stage for long-term customer success. Here are key touchpoints to consider:
Warm Welcome:
Begin by introducing your brand and its Value Proposition in a way that resonates with B2B clients. For example, instead of a generic greeting, tailor the message to address specific industry challenges. Use Compelling Visuals to showcase your brand's personality and expertise.
Virtual Tour:
Guide viewers through the software's User Interface (UI), focusing on the features most relevant to their needs. Instead of overwhelming them with every detail, highlight the core functionalities that solve their pain points. Use clear and concise animations to demonstrate how the UI works.
Practical Walkthroughs:
Demonstrate how to use specific features through short, step-by-step tutorials. For instance, show how to create a report or manage a project within the software. Use screen recordings with voiceovers and animated highlights to guide users through each step.
Anticipate Common Questions:
Address frequently asked questions (FAQs) directly in the video. For example, if users often struggle with a specific setting, dedicate a short segment to explain it clearly. This proactive approach saves users time and demonstrates your understanding of their needs.
Connect to Support Resources:
Conclude by providing clear links to additional support resources, such as knowledge bases, help centers, or customer support contact information. Use visually appealing buttons or animations to direct users to these resources.
In today's digital landscape, capturing and retaining customer attention is paramount. Animated onboarding videos offer a dynamic solution, transforming the often-tedious onboarding process into an engaging and informative experience.
Visual Storytelling
Leverage the power of animation to transform complex concepts into easily digestible visuals. For example, instead of explaining a technical feature with text, use an animated metaphor or analogy to make it more relatable. Engaging Storytelling techniques can Captivate Viewers and leave a lasting impression.
Interactive Elements
Incorporate interactive elements, such as quizzes or clickable buttons, to encourage active participation and enhance knowledge retention. For instance, after explaining a key feature, include a short quiz to test users' understanding. This interactive approach keeps viewers engaged and reinforces learning.
Personalized Approach
Tailor the video content to specific user segments or personas, addressing their unique needs and pain points. For example, create separate onboarding videos for different user roles within an organization, highlighting the features most relevant to each role. This personalized touch fosters a sense of connection and relevance.
By providing clear instructions, showcasing the product's value, and offering ongoing support, animated onboarding videos empower users to confidently adopt the software, leading to increased customer satisfaction and retention.
Animated Onboarding Video Strategies
Choosing the right type of animated onboarding video depends on your specific goals and target audience. Let's explore some popular options:
Explainer Videos:
Ideal for providing a high-level overview of your product's value proposition and key features. These videos are typically short and engaging, capturing attention and generating interest. For example, a SaaS company launching a new project management tool could use an Explainer Video to highlight its core features and benefits.
Product Demo Videos:
Offer a detailed walkthrough of your software's functionality, showcasing its capabilities in action. These videos are perfect for demonstrating complex workflows or highlighting specific use cases. For instance, a CRM software company could create a product Demo Video showcasing how to manage leads, track sales, and generate reports.
Tutorial Videos:
Focus on guiding users through specific tasks or processes within your software. These step-by-step instructions provide practical guidance and empower users to confidently navigate the product. For example, a video editing software company could create Tutorial Videos showing users how to edit videos, add effects, and export their projects.
Interactive Videos:
Encourage active participation by incorporating interactive elements, such as quizzes, clickable hotspots, or branching narratives. This approach enhances engagement and knowledge retention. For instance, a language learning app could use interactive videos to test users' vocabulary and grammar skills.
Animated GIFs:
Perfect for delivering bite-sized information or instructions. These short, looping animations can be easily embedded within emails, chatbots, or knowledge base articles. For example, a software company could use animated GIFs to demonstrate how to use a specific feature or troubleshoot a common issue.
Crafting Onboarding Stories That Convert
A captivating storyline is crucial for creating an onboarding video that resonates with viewers and effectively guides them through your product.
Relatable Hook: Start by capturing their attention with a compelling hook that highlights a relatable pain point or challenge. For example, show a frustrated project manager struggling to keep track of tasks and deadlines.
Character & Scenario: Introduce a relatable character or scenario that reflects your target audience's experiences. This could be a small business owner struggling with inefficient processes or a marketing team facing communication challenges.
Product as Solution: Seamlessly integrate your product as the solution, demonstrating how it overcomes the initial challenge and delivers tangible benefits. Show how the project manager can easily manage tasks and collaborate with their team using your project management software.
Logical Narrative: Maintain a clear and logical narrative structure, guiding viewers through the product's key features and functionalities in a way that feels natural and engaging. Break down complex features into smaller, digestible segments.
Clear Call to Action: Conclude with a clear call to action, encouraging viewers to take the next step, whether it's signing up for a free trial, exploring specific features, or contacting your sales team. Use a visually appealing button or animation to highlight the call to action.
Brand Your Onboarding Video
Consistency is key when it comes to brand identity. Your animated onboarding video should seamlessly integrate with your overall Brand Messaging and visual style, creating a cohesive and memorable experience for viewers.
Visual Language: Define your brand's visual language, including your color palette, typography, and animation style. Use your brand colors throughout the video, choose fonts that align with your brand's personality, and select an Animation Style that reflects your brand's tone.
Consistent Messaging: The video's Messaging should also align with your brand's tone of voice and core values. If your brand is known for being innovative and forward-thinking, ensure that the video's script and visuals reflect this.
Cohesive Brand Experience: By maintaining consistency in visual language and messaging, you create a cohesive brand experience that resonates with viewers and strengthens their connection with your company. This builds trust and reinforces brand recognition.
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Showcase Value, Drive Conversions
In the competitive SaaS market, effectively communicating your product's value proposition is paramount. Animated onboarding videos offer a powerful medium to achieve this, translating complex features into tangible benefits that resonate with potential customers.
Articulate Unique Selling Points: Begin by clearly articulating your product's unique selling points, focusing on how it solves specific pain points faced by your target audience. For example, if your software automates a tedious task, highlight the time savings and increased efficiency it offers.
Showcase Practical Applications: Instead of simply listing features, showcase their practical applications through relatable use cases or customer success stories. For instance, show how a marketing team used your software to increase their campaign ROI.
Leverage Social Proof: Testimonials from satisfied customers can add credibility and social proof, further strengthening your value proposition. Include short video clips of customers sharing their positive experiences with your product.
Compelling Call to Action: Conclude with a compelling call to action, encouraging viewers to take the next step in their customer journey, whether it's requesting a demo, signing up for a free trial, or making a purchase. Use a visually appealing button or animation to highlight the call to action.
Empower Users, Reduce Support
Addressing customer pain points proactively is crucial for Building Trust and reducing support inquiries. Animated onboarding videos provide an ideal platform to achieve this, demonstrating empathy and providing solutions in an engaging and accessible format.
Identify Pain Points: Start by identifying common challenges faced by your target audience. These could be related to specific industry pain points, software adoption hurdles, or frequently asked questions about your product. Conduct user research or analyze support tickets to identify recurring issues.
Address Pain Points Directly: Structure your video to directly address these pain points, showcasing how your product offers solutions and simplifies complex tasks. For example, if users struggle with data import, show them how easy it is with your software.
Clear Visuals & Instructions: Integrate clear visuals, step-by-step instructions, and concise explanations to ensure viewers grasp the solutions effectively. Use animations to highlight key steps or demonstrate complex processes.
Provide Support Resources: Include links to relevant support resources within the video, such as knowledge base articles, FAQs, or tutorial videos. This empowers users to find answers to their questions quickly and easily.
Seamless Onboarding Across Devices
Today's multi-device world demands a consistent onboarding experience across various platforms. Animated onboarding videos can play a pivotal role in achieving this, providing a unified and engaging experience regardless of how users access your product.
Optimize for Different Devices: Start by optimizing your video for different screen sizes and devices, ensuring it displays correctly on desktops, laptops, tablets, and smartphones. Use a responsive video player that automatically adjusts the video size based on the device.
Consistent Messaging & Visuals: Maintain Consistent Messaging and visual style across all platforms, reinforcing brand identity and creating a sense of familiarity for users. Use the same color palette, typography, and animation style in all versions of the video.
Align Calls to Action: Align your calls to action across touchpoints, guiding users seamlessly through their customer journey, whether they're on your website, mobile app, or social media channels. Ensure that the call to action is clear, concise, and relevant to the platform.
By creating a consistent and engaging onboarding experience across all platforms, you can improve user satisfaction, increase product adoption, and drive business growth.
Crafting Engaging Onboarding Videos
A successful animated onboarding video goes beyond simply explaining features; it empowers users to confidently adopt and utilize your product.
Clarity & Simplicity: Provide easy-to-follow instructions, breaking down complex processes into digestible steps. Use clear and concise language, avoid jargon, and focus on the most important information.
Visual Storytelling: Visual Storytelling can transform mundane explanations into engaging narratives, capturing attention and enhancing information retention. Use animations to illustrate concepts, demonstrate workflows, and create a memorable experience.
Showcase Value Proposition: Demonstrate how your product solves real-world problems and simplifies users' lives. Use relatable examples and scenarios to show the benefits of using your product.
Strong Call to Action: Conclude with a clear call to action, encouraging viewers to explore the product further, sign up for a free trial, or contact your support team for assistance. Make the call to action visually prominent and easy to follow.
By incorporating these elements, you can create an onboarding video that effectively guides users through your product, increases adoption, and drives customer success.
Animate Your Way to Conversions
Animated onboarding videos are powerful tools for showcasing your product's value proposition and driving sales conversions. They allow you to visually demonstrate the benefits of your product and Address Customer Pain points in an engaging and memorable way.
Highlight Key Benefits: Focus on the key benefits that your product offers and how it solves specific customer problems. Use animation to illustrate these benefits and make them more tangible.
Use Storytelling: Craft a compelling narrative that resonates with your target audience and showcases how your product can improve their lives or businesses.
Demonstrate Functionality: Use animation to demonstrate the key features and functionality of your product in a clear and concise way.
Include a Strong Call to Action: Encourage viewers to take the next step, such as signing up for a free trial or requesting a demo.
By creating an animated onboarding video that effectively showcases your product's value proposition, you can increase customer engagement, generate leads, and Drive Sales conversions.
How animated onboarding video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving user engagement and conversion within the onboarding flow. 7.Brand Alignment Determining video alignment with brand message, identity, and onboarding goals. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
