Product Interface UI Videos: 18 Screens vs the Old Way

Dunhill Financial's “Safe & Secure” starts on a financial dashboard. Then it takes security apart in 3D, one layer at a time.

What works here:

• A vault carries the idea. 3D motion graphics open it up to show features like 256-bit encryption and two-factor authentication.
• Every layer gets a name, from Transport Layer Security to next-generation firewalls. The worry is answered before the viewer can raise it.
• It ends back on the dashboard, with real-time alerts for unusual activity. Protection first, then the daily view.

The move: Name each protection layer on screen, one at a time. If a viewer can't repeat 2 of them afterwards, you showed a lock icon, not a vault.

Avast Business sells a cloud security gateway for teams that work from anywhere. The isometric animation starts with what the office perimeter no longer covers.

What works here:

• The gap comes first. Employees reach cloud apps from outside the office, and the old network perimeter can't protect them.
• Then the inspection is shown, not claimed. A magnifying glass moves over encrypted SSL traffic as it flows through the Avast cloud.
• Scale closes it: a global network across over 150 locations, without expensive network appliances.

The move: Show the moment your product checks something, not just a shield icon. If the viewer can't point to where the check happens, add that shot.

Comscore's video introduces Proximic Predictive Audiences, an ID-free way to target ads. It opens on the risk every ad buyer already feels: signal loss.

What works here:

• An animated timeline runs through GDPR, CCPA, ADPPA and Chrome cookie deprecation. By the end, the old way looks finished.
• An “Advertising Cafe” turns unreachable consumers into reachable audiences, with Comscore's AI contextual engine in the middle.
• Trust comes from the data source: currency-grade data and double opt-in panels, with no user IDs.

The move: If a rule change is the risk, put the rule's timeline on screen first. Your product then answers a question the viewer is already asking.

SS&C Blue Prism sells intelligent automation for companies adopting generative AI. There's little product interface here. It earns its place by naming the AI risks before the fix.

What works here:

• A Rube Goldberg machine stands in for business processes. Disconnected steps become one automated chain you can follow.
• The risks are said out loud: AI “making stuff up” and privacy concerns. A lock-protected environment answers them.
• The fix gets three plain parts: Execution, Orchestration and Governance. SS&C calls it the “ultimate triple whammy.”

The move: If your buyer fears what AI might do, name the risk in their words before you show the control. If the risk stays vague, the control looks decorative.

The Freshworks CRM overview starts with disconnected tools and fragmented legacy systems. Then one platform brings the data and the teams together.

What works here:

• The contrast does the selling. Scattered tools on one side, one platform on the other.
• Sales and marketing workflows sit in the same place, instead of in separate tools that never talk.

The move: Show your buyer's current tool pile before your product. If the viewer can't count the tools you replace, the “one platform” line has nothing to stand on.

Sony's video introduces Google TV on Bravia sets. It's a consumer product, but the interface move applies to any SaaS product that replaces several apps.

What works here:

• Content from many streaming services lands in one portal, with personalized picks.
• A phone casts straight to the big screen with one tap.
• Several remotes merge into one controller on screen. One image says “fewer things to manage.”

The move: Find the one object that shows your consolidation, like the remotes. If you need a sentence to explain the merge, the picture isn't doing its job.

Rubrik's video sets “old school” backup scheduling against its SLA Policy Engine. The old way is a pile of windows. The new way is one policy.

What works here:

• The multi-window mess comes first. Then a single policy replaces the manual scheduling jobs.
• One setting covers a lot: RPO and retention for VMs, databases, file sets and operating systems, across on-premises, AWS, Azure and Google Cloud.
• Recovery is a timeline. Rubrik's global metadata index shows the right restore point, and recovery takes a few clicks.

The move: If your product replaces many settings with one rule, show the old windows first, then the rule. If the before isn't messy, the after won't impress.

Revenue.io sells a Salesforce-native sales coaching platform. The video turns sales “noise” into guidance on one screen.

What works here:

• Chaotic data resolves into “next best actions” for reps. The metaphor is the product.
• One platform serves SDRs, account executives and managers, with inbound lead routing and real-time coaching.
• Activity logs itself into Salesforce. The manual entry step simply disappears.

The move: Name the system of record your buyer already runs, and show your data landing in it. If they have to imagine the sync, they'll doubt it.

Trimble's Reality Capture Platform Service puts point clouds and BIM data in one shared place. The promise is “one shared view of the world.”

What works here:

• Huge data sets become views you can move through, from the full project down to a single measurement.
• Teams upload, comment, inspect and coordinate inside the same 3D environment in Trimble Connect.
• Access from “anywhere” closes the case for distributed project teams.

The move: If your product replaces email threads about one file, show 2 people working on that file in the same view.

Zoho CRM's video shows off its refreshed look, the NextGen UI. There's no voiceover. Music plays while floating interface panels carry the new design.

What works here:

• No narration. The panels and the music do all the work.
• Each feature callout gets its own zoom, so the eye goes to one part of the new interface at a time.

The move: If you're shipping a redesign, let each zoom land on one part of the new layout. If two callouts fight for the same second, cut one.

MerchantE's Invoice Link for NetSuite adds “Pay Now” links to invoices. The video mixes animation with real NetSuite screens.

What works here:

• Setup is a count: 3 steps to activate inside NetSuite.
• The payer's side is shown too. One click from an emailed invoice opens a branded, secure payment page.
• The finance outcome is named: lower Days Sales Outstanding, no manual follow-ups and instant reconciliation.

The move: Count your setup steps and put the number on screen. If it's more than 3, show the first 3 and say how long the rest take.

Xfinity's video shows how to activate Storm-Ready WiFi. It's a home product, but the setup scene is one any SaaS onboarding flow can copy.

What works here:

• The outage comes first. Power and WiFi drop, and the device switches to a 4G LTE backup with 4 hours of battery.
• Then the app takes over, with setup in under 15 minutes. It guides where to place the device.
• The same app monitors WiFi, cellular and battery backup signals, so the viewer sees the after-setup view too.

The move: Put your setup time on screen as a number. “Under 15 minutes” is a plan. “Easy setup” is a claim.

Pitch 2.0 starts with a feeling every founder knows: a big idea and a blank deck. Then a text prompt becomes a multi-slide presentation.

What works here:

• The first draft takes one prompt. That's the old blank-page step, gone.
• A “rewind” effect shows the draft is a starting point. Themes, fonts and real-time team editing come next.
• It goes past creation into analytics: median time spent, viewed slides and visitor activity by location.

The move: Show what your product does with the first 5 minutes of a task. If the viewer still sees a blank page, start later in the flow.

Ema frames its document generation AI as a suite of “AI employees,” like a Sales Proposal Writer and a Prospectus Writer. Typed instructions replace hours of formatting.

What works here:

• Each AI employee has a job title. Buyers understand a role faster than a feature list.
• Instructions are plain language. The AI draws on past documents, data from other apps and trusted web sources.
• The output includes charts, images and tables, with team feedback built into the workflow.

The move: If your AI does a job, give it the job title your buyer would hire for. If the title needs explaining, pick a plainer one.

Clarifai's Labeler video opens on global data overload. Then it zooms into one task: labeling training data for machine learning.

What works here:

• The interface does the work: AI-assisted object detection, bounding boxes, polygon segmentation and video interpolation.
• An “Active Learning” diagram shows where people stay in the loop. The model improves with human feedback.
• Workforce management tools show how labeling scales beyond one person.

The move: Show the AI's first pass and the human fix in the same shot. If the viewer can't tell who did what, the shortcut looks like magic, and magic gets doubted.

Fitbit's Charge 4 video sells a consumer wearable. It's here for one technique: raw activity data becomes charts a viewer reads at a glance.

What works here:

• GPS route tracing and a color-coded intensity map show where a workout got hard.
• Sleep, heart rate, activity and calorie charts turn all-day data into a record of progress.
• Spotify control, contactless payments and call notifications show it fits the rest of the day.

The move: Pick the one chart that shows your buyer's progress, and give it the longest screen time. If it needs a legend explained, simplify the chart.

SilverCloud by Amwell offers online mental health programs. The video shows the methods, the tools and how progress gets measured.

What works here:

• The method comes first: Cognitive Behavioral Therapy, Mindfulness and Positive Psychology, as animated infographics.
• Then the tools on phone and laptop: a journal, a mood monitor and the “Worry Tree.”
• Progress gets a standard. PHQ-9 and GAD-7 screening tools track improvement, in self-guided or coached programs.

The move: Measure progress with a standard your buyer already trusts. If you invented the score, show what it's based on.

KPMG Lease Hub handles lease accounting under AASB 16. KPMG calls it “smartly simple”: a platform plus a team of specialists.

What works here:

• The complexity shows up first, then gets handed off. Internal teams stop carrying the lease accounting work.
• A workflow application and dashboard views show the status of lease documents and financial movements.
• Automated data validations and change tracking show accuracy, backed by access to KPMG's lease accounting experts.

The move: If your buyer hands the work to you, show the status screen they'll check. If they can't see progress, they'll call to ask.