Have you ever wished your message could cut through the noise and connect deeply with your audience? I am here to tell you that today, in this article, what we're discussing is a game-changer. I've seen firsthand how animated explainer videos can transform complex ideas into compelling narratives that resonate with viewers on an emotional level.
This article showcases 30 engaging examples of animated process explainer videos, proving that sometimes, a picture-or rather, a moving picture-is worth far more than a thousand words. Our exploration will reveal the power of visual storytelling and the impressive results these videos deliver. Prepare to be inspired by the impact these videos have on engagement and conversion rates.
Videos are 50% more likely to appear on the first page of search engine results.
82% of them stated that video marketing is their key marketing strategy.
These stats reveal the undeniable impact of video, and animated explainers take it a step further by simplifying complex ideas and boosting engagement. Today we explore more than 30 Engaging Animated Process Explainer Video examples, that immediately grabbed our attention and got us excited
Imagine a complex medical problem, and you're trying to solve it like a jigsaw puzzle, piecing together different data points. That's how **Accenture**'s deep learning AI operates, taking data from various sources and drawing insightful connections. It runs several programs through layers of data, like a doctor examining a patient, to discover hidden patterns and make more informed decisions.
The video uses vibrant 3D animation to illustrate these complex concepts, making them easy to grasp. The animation is playful and engaging, with music that underscores the excitement of exploring the potential of deep learning. It's a powerful example of how a complex technology can be explained in a way that is both accessible and captivating.
What We Can Learn
Visualize abstract concepts with playful 3D animation to make learning enjoyable and memorable.
Imagine a world where your crypto assets arent just sitting idle, but working for you. Thats the promise of Compound, a decentralized protocol that revolutionizes how we think about interest rates and financial services. Compound creates a marketplace where individuals and developers can seamlessly interact, lending and borrowing crypto assets in a trustless, transparent, and accessible environment.
This Animated Process Explainer Video walks you through the magic behind Compound, demonstrating how this innovative platform allows users to earn interest on their crypto by supplying them to a global liquidity pool. This opens up a world of new possibilities for financial innovation, empowering developers to build future-proof applications that unlock the true potential of decentralized finance.
What We Can Learn
Illustrate Compound's complex processes with simple, engaging animations to boost understanding and drive adoption.
The ABBYY hits the mark with this compelling Animated Process Explainer Video, instantly grabbing our attention with its dynamic visuals. The video deftly communicates the problem of cumbersome identity verification processes, juxtaposing it with ABBYYs swift, mobile-first solution.
We all appreciate a brand that understands today's need for speed and security. ABBYY's use of AI-powered analysis and validation demonstrates their commitment to staying ahead of the curve. This clever use of technology, combined with the engaging presentation, makes ABBYY Proof of Identity seem not just practical, but essential.
What We Can Learn
Prioritize smooth transitions between scenes for seamless understanding.
The GE Power tackles a complex challenge with grace in this Animated Process Explainer Video. The video powerfully illustrates Saudi Arabia's energy transition needs with a simple yet impactful visual language. We appreciate the smart use of a padlock and light bulb, symbolizing reliability and efficiency two core values at the heart of GE's power solutions.
The video unfolds with dynamic transitions and compelling motion graphics, showcasing the LM6000 and its impressive efficiency. It also underscores GE's global presence, highlighting the extensive installation of their units worldwide. The vibrant color palette and sleek design keep viewers engaged while effectively communicating key information about GE's customized approach.
The animated explainer video takes a simple approach to showcasing the shipping process. While the video is straightforward, its packed with helpful tips and information that makes the process easy to follow. The consistent use of animation and a simple color scheme creates a visually engaging experience.
The video effectively guides the audience through each step of the process, from choosing a box to dropping off the package. It seamlessly combines animation, narration, and visuals to explain even the most complicated shipping requirements. The use of motion graphics for each step in the process is another great way to visually present the information. The entire video has a light and friendly tone, making it approachable for users of all levels.
What We Can Learn
Smooth transitions between animation steps make the process easier to grasp.
The Deloitte Travel Ready app explainer video immediately resonates with the challenges businesses face in managing travel today. We have ever witnessed such a concise explanation of a complex process made easy. The video showcases not just a software solution, but a vision for stress-free travel in an ever-changing world.
The vibrant color palette, coupled with smooth transitions and upbeat music, maintains viewer engagement throughout. The clear benefits connected compliance, a seamless experience, and business excellence are reinforced through compelling visuals. Cedar delivers a powerful message: compliance can be achieved without turbulence.
What We Can Learn
Focus on the "aha!" moment. viewers instantly grasp the solution.
In just under a minute, this Diaceutics video captures the essence of their data analytics and implementation services. The minimalist design and smooth transitions create a sophisticated and professional feel. We particularly appreciate how they visually represent the journey of a drug from development to commercialization.
The video excels as a process explainer, outlining how Diaceutics helps pharmaceutical companies optimize their product launch. We all recognize the importance of data in healthcare, and this video makes the impact of Diaceutics services tangible and inspiring. Their focus on improving patient access to treatment adds a human element, elevating the video beyond a simple service overview.
What We Can Learn
Optimistic visuals show transformation, inspiring viewers to learn more.
We admire the striking visuals in this animated process explainer video, seamlessly demonstrating the power of Diligent ESG. From the swirling triangles forming a globe to the bold red leaf in the process diagram, every element captures attention. This captivating aesthetic keeps us hooked from start to finish.
Furthermore, the video expertly blends form and function. The quick cuts showcasing the platform's UI and data visualization capabilities are just as visually engaging as they are informative. This concise approach ensures a lasting impact, leaving us wanting to know more about how Diligent ESG helps organizations turn sustainability promises into action.
What We Can Learn
Combine striking visuals with clear UI showcases to boost viewer engagement and understanding.
We admire how this celebratory brand video cleverly uses the sports GOAT concept to illustrate Alation's achievements. It captures attention with dynamic animation, showcasing legendary athletes alongside a vibrant color palette that reinforces brand recognition. The stadium visual, adorned with banners proclaiming awards and recognitions, further amplifies Alation's industry leadership. We love how this process explainer video seamlessly integrates its message within an energetic narrative, inspiring viewers to strive for their own GOAT status.
What We Can Learn
Integrate your brand seamlessly into the animation's story.
The power of concise storytelling is beautifully demonstrated in this SimplyCast process explainer. We all appreciate the clean aesthetics, which prioritize clarity and user experience. The video effectively uses minimal text and emphasizes the visual flow of the SMS shortcode process, making it easy to understand at a glance. The smart use of color and iconography guides the viewer seamlessly through each step, creating a truly compelling showcase of SimplyCasts innovative approach.
What We Can Learn
Guide viewers smoothly through each step with clear visuals, boosting understanding.
This video is a great example of a Process Explainer Video. It's a smart way to show how the product integrates into existing IT infrastructure, improving security. The animation is minimal, relying on graphics and color to convey the message. This approach creates a clean and professional look, which is perfect for a security-focused product.
Video Design - The animation is very simple, consisting mainly of moving icons, check marks, and lines. The graphics are clean and modern, reflecting the product's focus on security and technology. This minimalist design makes the integration process appear simple and easy to understand, promoting the ease of use of the product.
The bright colors highlight the importance of security, creating a visually engaging experience. This approach enhances user interest in the product's security capabilities. The video effectively communicates the ability of the product to integrate with numerous security tools and platforms.
In this animated process explainer video, Credit Karma demonstrates how powerful storytelling can elevate product promotion. We are particularly impressed by the seamless integration of the apps features within the narrative, avoiding a typical product demo feel. The clever use of visual metaphors, like the rising credit score graph, makes the information memorable.
This Credit Karma video showcases how 2D animation can create an engaging and entertaining viewing experience while still conveying vital information. The vibrant colors and upbeat music create a positive and optimistic atmosphere, leaving viewers feeling empowered to take control of their finances.
What We Can Learn
Create a positive vibe; it makes viewers feel good about your product.
Atlassian is a software company that provides tools for collaboration. This video is designed to show you what you need to know about Confluence Cloud if you have been using Confluence Data Center or Server.
Video Design - The video uses a clean and minimal design, with bright colors and bold fonts. It highlights the core features of Confluence Cloud through a combination of static images and animated elements. The simplified, clean layout shows the interface of Confluence Cloud, making it a good Animated Video for Software.
The video uses a combination of graphics, icons, and text, making the content easier to understand and more engaging. The design reflects the modern and user-friendly approach of Confluence Cloud. The bright and clean visuals create an inviting and engaging tone. The simple, straightforward style effectively communicates the key features and benefits of Confluence Cloud. This allows the video to drive viewers to the call to action and website to learn more about Confluence Cloud.
CyberArk provides a solution that simplifies access to various systems and software. This video is designed to educate employees on the benefits of using Privileged Access Manager.
Video Design - The video employs a clean and simple design style, consistent with the brand. It utilizes a clear, blue color scheme throughout, featuring flat and simplistic illustrations that are both engaging and informative.
Animated Video for Software effectively communicates the benefits of Privileged Access Manager through its clear animation and concise narrative, demonstrating the value of simplifying access to multiple systems. The design and storytelling are concise and clear, enabling viewers to grasp the concept of Privileged Access Manager and its impact on security quickly. The tone of the video is professional and informative, ensuring that employees can confidently understand the use of the solution.
In the electric vehicle revolution, ensuring seamless charging is paramount. We love this animated video for software, showcasing how Elaadnl tackles the complexities of interoperability with style. The bright visuals and clear voiceover effortlessly explain the importance of consistent protocols and thorough testing.
We appreciate the video's focus on user experience, emphasizing a worry-free future where charging is simple and reliable. Elaadnl's commitment to smart and sustainable charging solutions shines through, positioning them as key players in the evolving landscape of electric mobility.
What We Can Learn
A strong narrative arc keeps viewers engaged until the end.
GUESTY provides property management software to simplify short-term rental operations. This video explains the concept of multi-unit listings and how to manage them using the platform.
Video Design - This Animated Video for Software uses a clean and minimalist visual style, featuring bright colors and simple animations. Bold text emphasizes important points, making them easy to understand. The graphics are high-quality and effectively illustrate complex concepts in a visually appealing way.
The video effectively communicates the concept of multi-unit listings by using clear visuals and animations. The tone is professional and friendly, making the information relatable and engaging. The combination of bright colors, simplified animations, and clear visuals creates an engaging experience for the viewer and facilitates understanding of a complex topic.
ExpressVPN's animated explainer video for Aircove perfectly captures the essence of hassle-free whole-home security. We especially appreciate the QR code sharing feature, cleverly illustrated in the video, showcasing the product's ability to simplify complex tasks. The minimalist design and seamless transitions keep viewers focused on the core message.
The vibrant green and purple accents add a touch of personality to the sleek aesthetic, reflecting the dynamic functionality of Aircove. The clear, concise narrative ensures that viewers grasp the benefits of this cutting-edge VPN router, leaving a lasting impression of effortless online security.
What We Can Learn
Tell a story through animation, making complex features relatable and boosting viewer interest.
Cargill is working with DSM to reduce sugar in food and beverage products. This is a powerful message, and it needs to be communicated effectively. An animated video is the perfect way to do this.
Video Design - The video uses simple graphics and minimalist design to communicate the message clearly and effectively. The color scheme is bright and eye-catching, and the animation is smooth and engaging.
The video uses animation to illustrate the negative health effects of consuming too much sugar, and highlights how Cargill is working to reduce sugar in food and beverage products. The overall tone of the video is optimistic and positive, leaving the viewer feeling confident that Cargill is working to make a difference in the fight against excess sugar consumption.
QuickML is a no-code ML platform that empowers users to create machine learning pipelines with ease. It can be used to build, test, deploy, and monitor models.
Video Design - The video uses a clean and modern design style. It features simple and well-designed graphics and text, with a bright color palette. A minimalistic white background helps to emphasize the key information. Clear visual elements like arrows, boxes, and animations illustrate the ML pipeline.
This video is an excellent example of Animated Video for Software as it effectively demonstrates the process of building and deploying ML models, providing viewers with a clear understanding of the workflow. The engaging animation and clear visual elements make the video easy to understand and follow, helping viewers learn about the value of using QuickML.
Smartsheet is a platform that empowers anyone to manage projects and workflows. This video demonstrates how Smartsheet can be used to connect and integrate Microsoft Dynamics 365 with your business.
Animated Video for Software This video uses 3D graphics and animations to visually represent the integration between Smartsheet and Dynamics 365. The video shows how data flows between the platforms, highlighting the seamless and flexible workflows that can be achieved.
Video Design - The color palette of blues and oranges highlights the two platforms involved in the integration, making it easy to follow the data flow and connect the steps. Clean, professional visuals and animation contribute to the video's overall tone of confidence and innovation. This style successfully communicates the power of the connector and the benefits it provides by focusing on the visual representation of data flow and the integration process. The overall message is one of efficiency, collaboration, and seamless work management.
This animated video for software is a compelling example of how to make investing accessible and engaging. It's a clear, concise, and visually appealing way to showcase the ease of investing in mutual funds.
Video Design - The video uses clean, simple screenshots of the mobile app and website, making it easy for viewers to understand the process. The graphics are paired with a smooth, conversational voiceover, further simplifying the investment process.
The video's confident, positive, and reassuring tone effectively communicates the ease and convenience of investing through the platform. This approach makes the video highly engaging and helps viewers understand how the platform is taking the hassle out of investing in mutual funds.
NICE True to Interval Analytics is a solution that helps improve forecasted staff requirements and boost efficiency. This video is designed to introduce the TTI concept and explain its benefits.
Video Design - This is an Animated Video for Software. The video has a minimalist visual style, with a dark green background and a grid pattern. It uses a mixture of simple geometric shapes, icons, and animated bars to represent various aspects of TTI and contact center operations. The animation is smooth, clean, and engaging, keeping the audience focused on the core message.
This video style effectively communicates the objective of introducing the concept of TTI by creating a sleek and modern feel. This helps the viewer associate NICE with a progressive and technologically advanced solution. The use of animated graphics clearly explains how TTI works and shows its benefits. The tone of the video is confident and optimistic, highlighting the positive impact of TTI on businesses.
Amazon's video is designed to showcase the Space-D Distrator, Compressor, and Retractor system, a surgical tool designed to provide a solution to a specific medical problem.
Video Design - This Animated Process Explainer Video features a white 3D model against a blue background, highlighting the key features of the Space-D Distrator. The clean and concise graphics showcase each aspect of the system, providing a clear understanding of its functionality.
The clean design and the animation of the 3D model aid in understanding the product's capabilities. The video is able to effectively communicate the product's purpose and functionality. The use of animation makes the video engaging for the target audience. The clean aesthetic and the use of precise animation creates a professional tone, suitable for the medical industry.
Chainalysis connects blockchain data to real-world interactions, providing businesses and governments with valuable insights. Their goal is to explain the value of their blockchain analysis tools.
Video Design - This video is a great example of Animated Video for Software. It uses minimalist white line art icons, set against a deep blue background. Animated transitions clearly connect the flow of data and show the progression of the process. Each icon represents a specific activity or transaction.
The video style, while simple, effectively conveys the complex process of blockchain analysis. It has a clean, professional tone that appeals to a broad audience. The focus on transparency, innovation, and protection helps build trust and confidence in the company. The combination of well-designed graphics, clear animation, and concise explanations helps convey capabilities and their role in the blockchain industry.
This video is designed to showcase the benefits of using OpenText's new generative AI chatbot, IT Operations Aviator. It promotes the chatbot's ability to provide quick and accurate solutions to help IT operations professionals resolve issues.
Video Design - The video utilizes a Animated Process Explainer Video style with clean, modern graphics and simple animations. It features a blend of illustrative animations, simple chat bubbles, and minimal text, that are used in a well-paced visual narrative. The blue color palette is used consistently, providing a cohesive look and feel. It helps to keep the video simple and easy to understand.
The visual style of the video communicates the benefits of using IT Operations Aviator. The blue color palette and the clean, modern graphics convey a sense of professionalism and reliability. The simple animation and the focus on the product's key features helps to explain the benefits to viewers. The narrative illustrates a common problem faced by IT professionals - frustrating user experiences with chatbots. The video then introduces the solution, IT Operations Aviator, which is shown to be more efficient and helpful than the generic chatbot. The video concludes with a call to action, encouraging viewers to visit the OpenText website to learn more. The overall tone of the video is positive and optimistic, highlighting the positive impact that OpenText's solution can have on IT operations.
Achievers is a company that develops a platform designed to help businesses foster a positive employee experience. This video is designed to highlight the benefits of Achievers platform.
Video Design - The Achievers video is a well-crafted Animated Process Explainer Video. The design is clean and contemporary, and uses a predominantly white background. Bright colors are used for the illustrations of characters and their actions. The use of purple and green accents throughout the video helps to create a sense of unity and brand consistency. The design elements are simple and clear, making the content easy to understand and follow.
The video uses an animated style to visually demonstrate the key features of the platform. The animation style is simple but effective, and the use of clear and concise visuals makes the product easy to understand. The video effectively communicates the value proposition of the platform. The narrative of the video focuses on the idea of belonging and how it can lead to increased engagement and productivity. The tone of the video is positive and upbeat, and the visuals help to create a sense of excitement and possibility.
360Learning is a learning management system that helps companies to create engaging learning content. This video is designed to show the importance of engaging compliance training, and how ineffective and boring compliance training can be harmful to companies.
Video Design - The video uses a very modern, clean, and graphic-heavy style, with black and white backgrounds, green and yellow geometric shapes, and simple black icons. The animations are simple and clean, and the overall tone is professional and engaging. The video effectively uses icons and animations to convey the key points of the narrative, and the use of bold, contrasting colors helps to make the graphics stand out against the neutral backgrounds, making it a great Animated Process Explainer Video to help highlight the features of the app.
The use of icons and animations helps to keep the video engaging and make sure that viewers remain focused on the core message of the video. The overall tone is serious, but not overly serious, which makes the video relatable for the target audience, the learning and development professionals who likely are dealing with boring compliance training every day. This helps the video achieve its goal, which is to emphasize the need for engaging compliance training. The video highlights the drawbacks of compliance training that is only used to check boxes, and it then positions 360Learning as a solution to that problem.
Capital One Business helps make paying vendors simple and convenient. This video is designed to show business owners the benefits of paying vendors through their Capital One Business account.
Video Design - The video uses a simple, clean, and easily digestible animated style. The use of bright colors and a simple graphic style makes the video engaging and easy to follow. The animated style used in the video helps to explain the complex process of paying vendors with Capital One Business and does a good job of being an Animated Process Explainer Video. The video uses a modern, clean, and minimalist aesthetic, with flat colors and bold lines. It feels professional but approachable, making it clear that the video is trying to help the viewer understand a practical process.
The video design is effective in communicating the objective of the video. The animated style of the video helps to visually explain the process of paying vendors and helps to make the complex process of paying vendors simpler and easier to understand. The use of vibrant color and bold graphics helps to engage the viewer. The overall tone of the video is friendly and approachable, which helps to reinforce the brand message of helping business owners succeed. The clear visual flow, highlighting the features of the service, and the simplistic animation work together to create a video that is informative and engaging for the viewer.
Capgemini and Red Hat provide a sophisticated solution to simplify cloud-native app migration. This video is designed to help you understand how cloud automation is used.
Video Design - This is a Animated Process Explainer Video, designed to showcase the benefit of cloud automation. The video uses simple yet effective visuals. A smartphone icon is used to explain the user experience, which is then used to introduce the concept of cloud automation. The illustration of the intricate network is used to show how cloud automation tools work and how they make it easier to migrate to the cloud.
The video uses bold graphics and animation. The clean design, simple animation, and bright colors give this video a modern feel that helps communicate the value of cloud automation. The tone of the video is both informative and persuasive, and it effectively communicates the benefits of using Capgemini and Red Hat's cloud automation tools.
Hotjar is a product that analyzes website visitor behavior and shares insights with the team. The video is designed to introduce a new feature called Highlights that makes sharing insights a lot easier.
Video Design - The video is a Animated Process Explainer Video, that showcases Hotjar's new feature - Highlights. This video is visually appealing with a white backdrop and bright contrasting colors. A lot of flat design icons are used, and the overall aesthetic is clean and minimalist. The graphics are high quality and the animations are smooth.
The visual style of the video effectively communicates the objective of the video. The video design is minimalistic and appealing to the target audience. The video communicates the benefits of the feature by showcasing how it can help streamline user experience analysis and share insights efficiently. The design of the video highlights the benefit of the product, which is to make sharing insights easier. The tone of the video is clear and informative, making it easy for viewers to understand the value proposition of the feature.
FAQ
How can an animated explainer video simplify my complex product or service for my target audience?
Explainer videos distill complex information into engaging narratives, using visuals to demonstrate functionality and benefits for improved audience comprehension.
What are the key considerations when choosing an animation style that aligns with my brand and target audience?
Animation style selection hinges on brand personality, target audience demographics, and video objectives. Playful styles suit younger audiences; professional tones resonate with B2B.
What is a realistic timeline for producing an animated explainer video, considering my specific needs and complexity?
Typical timelines range from 3-8 weeks, depending on complexity, detail, and revisions. Expedited delivery can be arranged with prioritization and resource allocation.
What is a reasonable budget to allocate for a high-quality animated explainer video that meets my objectives?
High-quality explainer videos typically range from $1,000 to $6,000, depending on complexity and style. Fixed-fee pricing offers budget predictability.
How can I effectively leverage my existing brand assets to maintain consistency and reinforce brand recognition in the video?
Leverage existing logos, color palettes, and brand messaging for consistent brand identity and enhanced recognition.
What are the essential components of a compelling script that will capture attention and effectively communicate my message?
Compelling scripts include a clear message, engaging narrative, and a call to action, resonating with the target audience.
How can I ensure the voiceover artist's tone and delivery resonate with my target audience and enhance the video's impact?
Review multiple voiceover auditions to select an artist whose tone and delivery enhance the video's impact and align with the target audience.
What are the best practices for selecting music and sound effects that complement the visuals and enhance the overall viewing experience?
Select music and sound effects that complement visuals and enhance the viewing experience. Consider royalty-free libraries or custom audio creation.
How can I adapt successful explainer video examples from other companies to create a unique and effective video for my own business?
Analyze successful explainer videos for effective techniques, adapting those strategies to create a unique video tailored to your specific business needs.
What are the specific benefits of using an animated explainer video on my website or landing page to improve user engagement and conversions?
Explainer videos on websites improve user engagement and conversions by simplifying information, capturing attention, and increasing time on page.
How can I integrate an animated explainer video into my email marketing campaigns to increase open rates and click-through rates?
Integrating explainer videos in email marketing can boost open and click-through rates by providing engaging visual content.
What are the most common mistakes to avoid during the pre-production phase to ensure a smooth and efficient production process?
Clearly defined objectives, target audience, and message are crucial for a smooth and efficient pre-production process.
How can I identify and select a reputable animation studio with a proven track record of creating high-quality explainer videos?
Choose animation studios with proven track records, client testimonials, and diverse portfolios showcasing relevant expertise.
What are the crucial questions to ask a potential animation studio to assess their expertise, communication style, and overall suitability for my project?
Assess potential studios by inquiring about their process, communication style, revision policy, and industry experience.
How can I provide constructive feedback throughout the production process to ensure the final video meets my expectations and effectively achieves my objectives?
Constructive feedback throughout the production process ensures the final video meets expectations and achieves objectives.
How to plan and optimize Animated Process Explainer Videos?
Emotional Resonance: "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." - William Bernbach. Advids leveraged this insight for a non-profit client. By incorporating authentic storytelling and emotive visuals in their animated explainer video, we helped them connect with donors on a deeper level, resulting in a 15% increase in donations compared to the previous year.
Actionable: Connect with audience through genuine emotion and compelling narratives.
Audience-Centric Approach: "If you don't know the pain points of your customer, you don't know your customer." - Gail Becker. Advids used this principle for a healthcare client. By thoroughly researching the target audience's needs and concerns, we developed an explainer video that directly addressed their pain points related to managing chronic illnesses, resulting in a 25% increase in website traffic and a 10% rise in appointment bookings.
Actionable: Understand audience needs and address their pain points directly.
Simplicity and Focus: "The key to a successful explainer video is to keep it simple and focused." - Morris Hite. Advids applied this wisdom for an e-commerce client. By streamlining the messaging and visuals in their product explainer video, we helped them clearly communicate the product's value proposition to online shoppers, leading to a 12% increase in product page conversions.
Actionable: Communicate value proposition clearly with concise messaging and visuals.
Strategic Storytelling: "Stories are the currency of human connection." - Kindra Hall. Advids embraced this philosophy for a technology client. By weaving a compelling narrative around their complex software solution, we made it more relatable and engaging for potential customers, resulting in a 18% increase in demo requests.
Actionable: Craft compelling narratives to connect with audience and build relationships.
Differentiation and Innovation: "Value innovation is the cornerstone of blue ocean strategy." - Chan Kim. Advids used this principle for a food and beverage client. By highlighting the unique aspects of their product and its benefits in an animated explainer video, we helped them stand out in a crowded market, resulting in a 22% increase in brand awareness and a 15% boost in sales.
Actionable: Highlight unique product benefits to differentiate from competitors.
Why Advids for Animated Process Explainer Video?
At Advids, we specialize in crafting high-quality, original Animated Process Explainer Videos that drive exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into a compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects across various animation styles, we possess a deep understanding of video effectiveness. Over 230 of these projects have been specifically focused on Animated Process Explainer Videos, showcasing our targeted expertise. Trusted by Industry Giants: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through animation. Client Satisfaction is Our Priority: Our commitment to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and dedication to client satisfaction.
The Advids Animated Process Explainer Video Process:
Customized Solutions: We tailor each Animated Process Explainer Video project to perfectly match your brand, style, and target audience. Captivating Storytelling: Our skilled animators and storytellers craft narratives that engage viewers and inspire action. Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact. Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Animated Process Explainer Videos.
Ready to unlock the potential of Animated Process Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated Process Explainer Video?
An Animated Process Explainer Video is a short, engaging video that uses animation to visually explain a process, concept, or product. It simplifies complex information, making it easier for viewers to understand and retain key takeaways. Animation's ability to capture attention and enhance memorability makes explainer videos an effective tool for educating, informing, and persuading audiences. They can be used for a wide range of purposes, from introducing a new product to explaining a complex scientific concept.
Animated Process Explainer Videos are becoming increasingly popular as businesses and organizations recognize their ability to engage audiences and effectively communicate complex information. They can be used to educate customers about a product, explain a complex process, or simply introduce a brand in a captivating way.
What do top Animated Process Explainer Videos have in common?
Here are some key elements that contribute to successful animation and visual storytelling:
2D Animation - A visually appealing way to bring characters and objects to life.
3D Animation - A realistic and immersive way to showcase products and processes.
Motion Graphics - A dynamic and engaging way to present data and information.
Whiteboard Animation - A simple and effective way to explain concepts and processes.
Mixed Media - A versatile approach that combines different animation styles for a unique look.
Visual Storytelling - A captivating way to engage viewers and convey a message.
Clear Call to Action - A direct prompt that encourages viewers to take the next step.
Concise Scripting - A focused and streamlined approach to delivering information effectively.
Targeted Audience - A tailored approach that resonates with the specific needs and interests of viewers.
Brand Consistency - A cohesive visual style that reinforces brand identity and recognition.
Engaging Visuals - A captivating and memorable way to present information and enhance understanding.
Relevant Content - A focused approach that addresses the specific needs and challenges of the target audience.
What makes Animated Process Explainer Video effective?
Exceptional Animated Process Explainer Videos are driven by a clear understanding of the target audience and their needs. They aim to simplify complex information, making it easier for viewers to understand and retain key takeaways.
Conversational Animated Process Explainer Videos are designed to engage viewers and make them feel like they are part of the story. They use a combination of visuals, audio, and storytelling techniques to create a memorable and impactful experience.
Effective Animated Process Explainer Videos are a powerful tool for businesses and organizations looking to communicate complex information in a clear and engaging way. They can be used to educate customers about a product, explain a complex process, or simply introduce a brand in a captivating way.
How long should your Animated Process Explainer Video be?
Strategic Animated Process Explainer Videos are designed to be concise and impactful, capturing the viewer's attention and delivering a clear message within a limited timeframe.
Effective Animated Process Explainer Videos aim to provide just enough information to engage viewers and encourage them to take the desired next step. The ideal length depends on the specific content and the intended outcome.
Factors to Consider When Determining Video Length:
What is the primary goal of the video?
What is the complexity of the information being presented?
What is the attention span of the target audience?
How much time do viewers have to watch the video?
What is the desired call to action?
What is the overall budget for the video production?
What is the intended distribution channel for the video?
How to create Animated Process Explainer Videos?
Strategic Animated Process Explainer Videos are created through a collaborative process that involves scripting, storyboarding, animation, and voiceover.
Effective Animated Process Explainer Videos aim to simplify complex information, making it easier for viewers to understand and retain key takeaways. The process of creating an explainer video typically involves the following steps:
Define the target audience
Identify the key message
Develop a compelling script
Create a detailed storyboard
Choose an animation style
Record a professional voiceover
Edit and finalize the video
Key Stages of Production
Concept Development
Character Design
Animation Production
Voiceover Recording
Sound Design
Video Editing
Final Rendering and Delivery
Customer Journey Animation: A Visual Guide
Instead of relying on abstract descriptions, an animated video can bring each stage of the customer journey to life. For example, you can use animation to show a potential customer discovering your product through social media, visiting your website, and ultimately making a purchase.
Product Usage in Action:
Demonstrate how a customer interacts with your product in a natural context. Imagine showcasing the ease of using a project management software by animating a team collaborating seamlessly on a project, highlighting key features like task assignment and progress tracking.
Addressing Pain Points with Solutions:
Build trust by visually demonstrating how your product or service solves common customer pain points. For instance, if your target audience struggles with data security, you can animate how your encryption technology protects their sensitive information.
Guiding Through the Funnel:
An explainer video can act as a visual guide through your marketing funnel. By showcasing the benefits at each stage, you can gently nudge viewers towards the desired outcome, whether it's signing up for a free trial or requesting a demo.
Unveiling the Power of Explainer Videos
Product Explainer Videos:
These videos focus on showcasing a product's features and benefits, highlighting what makes it unique. For example, a software company might use a Product Explainer video to demonstrate the intuitive interface and time-saving features of their new application.
Service Explainer Videos:
These videos explain the services a company offers, emphasizing their Value Proposition and how they solve customer problems. A digital marketing agency could use a service explainer video to showcase their expertise in SEO and how they can help businesses improve their online visibility.
Workflow Explainer Videos:
These videos illustrate the steps involved in a specific process, making it easier for viewers to understand. A manufacturing company might use a workflow explainer video to demonstrate their efficient production process, highlighting quality control measures and timely delivery.
Tutorial Videos:
These videos provide step-by-step instructions on how to use a product or service. A software company might create a tutorial video showing users how to navigate the features of their platform, ensuring a smooth user experience.
Onboarding Videos:
These videos guide new users through the initial stages of using a product or service, ensuring a positive first impression. A SaaS company could use an onboarding video to welcome new subscribers and show them how to set up their accounts and access key features.
Customer Journey Videos:
These videos map out the entire customer journey, showcasing all touchpoints and interactions a customer has with a company. An e-commerce business might use a customer journey video to illustrate the seamless experience from browsing products to receiving their order.
Boosting Launches with Animated Explainer Videos
Different types of Animated Process Explainer Videos can be strategically used to enhance your marketing efforts and achieve specific goals.
Product Launch:Generate Excitement and interest for a new product launch with a product explainer video. Showcase its key features, benefits, and unique selling points to capture the attention of your target audience.
Customer Onboarding: Ensure a smooth and positive onboarding experience for new users with an onboarding video. Guide them through the initial setup, key features, and best practices for using your product or service.
Sales Process: Illustrate the steps involved in your sales process with a sales process explainer video. Make it easier for potential customers to understand how your company can address their needs and guide them towards a purchase decision.
Customer Support: Reduce support inquiries and improve customer satisfaction with a customer support explainer video. Provide clear instructions on how to resolve common issues, troubleshoot problems, or access helpful resources.
Marketing Campaign: Integrate various types of explainer videos into your marketing campaigns to educate, engage, and convert your target audience. Use them on your website, social media platforms, email marketing, and other channels to reach a wider audience.
Crafting B2B Explainer Videos That Convert
Identify your target audience within the B2B landscape and understand their pain points, industry challenges, and business goals.
Tailor your video's message and tone to resonate with their specific needs.
Clearly Defined Value Proposition:
Articulate the value proposition of your product or service in a clear and concise manner.
Highlight how it solves the specific problems faced by your B2B audience and the tangible benefits it offers their businesses.
Demonstrating Industry Expertise:
Build trust and credibility by showcasing your industry expertise and knowledge.
Use data, statistics, and real-world examples to demonstrate your understanding of the B2B landscape and your ability to provide effective solutions.
Guide them towards visiting your website, requesting a demo, contacting your sales team, or downloading a resource.
Professional Visuals and Tone:
Maintain a professional and sophisticated visual style that aligns with the B2B environment.
Use high-quality animation, graphics, and a Voiceover that conveys authority and expertise.
Engaging Explainer Videos: The Key to Captivating Audiences
Craft a Compelling Story:
Develop a narrative that captures the attention of your viewers and keeps them engaged throughout the video.
Use storytelling techniques to introduce a problem, build tension, and ultimately Showcase Your Product or service as the solution.
Visually Appealing Animation:
Use high-quality animation, vibrant colors, and Engaging Visuals to create a visually stimulating experience.
Choose an Animation Style that aligns with your brand identity and resonates with your target audience.
Clear and Concise Messaging:
Keep your message clear, concise, and easy to understand.
Avoid using jargon or technical terms that may confuse your viewers.
Focus on communicating the key benefits and value proposition of your product or service.
Strong Call to Action:
Include a clear and compelling call to action that encourages viewers to take the next step.
Guide them towards visiting your website, requesting a demo, contacting your sales team, or downloading a resource.
Tailored to Your Target Audience:
Understand your target audience's demographics, interests, and preferences.
Tailor your message, visuals, and tone to resonate with their specific needs and expectations.
Maximize Your Product Launch Video Impact
Develop Content Strategy:
Integrate your explainer video into your overall content strategy.
Plan how it will complement other marketing assets, such as blog posts, social media content, email campaigns, and landing pages.
Choose the Right Distribution Channels:
Determine the most effective channels to distribute your explainer video based on your target audience and their preferred platforms.
Consider using your website, social media platforms, email marketing, video sharing platforms, and paid advertising.
Track and Analyze Performance:
Monitor the performance of your explainer video by tracking key metrics such as views, engagement, website traffic, and conversions.
Use analytics tools to gain insights into viewer behavior and optimize your video's effectiveness.
Optimize for Search Engines:
Optimize your explainer video for search engines by using relevant keywords in the title, description, and tags.
This will improve its visibility in search results and attract more organic traffic.
Promote Your Video:
Actively promote your explainer video across your marketing channels.
Share it on social media, embed it on your website, include it in email newsletters, and consider using paid advertising to reach a wider audience.
Unlocking Explainer Video Success
Measuring the success of your Animated Process Explainer Video involves tracking key metrics and analyzing their impact on your overall marketing objectives.
Views and Engagement:
Monitor the number of views, likes, shares, and comments your video receives.
These metrics indicate the reach and engagement level of your video content.
Website Traffic and Leads:
Track the traffic driven to your website from your explainer video.
Analyze how many viewers click through to your website and convert into leads by filling out forms or subscribing to your newsletter.
Conversions and Sales:
Measure the number of conversions and sales that can be attributed to your explainer video.
This can be done by tracking unique URLs, using promo codes, or analyzing Customer Journeys that involve watching the video.
Customer Feedback:
Gather feedback from your audience through surveys, comments, or social media monitoring.
Understand their perceptions of your video, its effectiveness in communicating your message, and any areas for improvement.
A/B Testing:
Conduct A/B testing to experiment with different versions of your video, such as variations in the script, visuals, or call to action.
Analyze the performance of each version to identify the most effective elements and optimize your video for maximum impact.
Power Up Your Sales Team with Video
Create explainer videos that showcase the features and benefits of your products in a visually compelling way.
Your sales team can use these videos during presentations, demos, and follow-up communications to effectively communicate the value proposition.
Sales Process Training and Best Practices:
Develop explainer videos that illustrate the steps involved in your sales process, highlighting best practices and effective techniques.
These videos can be used to train new sales team members and reinforce key concepts for experienced representatives.
Seamless Customer Onboarding:
Create explainer videos that guide new customers through the initial stages of using your product or service.
This empowers your sales team to provide a smooth and positive onboarding experience, reducing customer churn and improving satisfaction.
Addressing Customer Questions and Objections:
Develop explainer videos that address common customer questions and objections.
These videos can be used by the sales team to proactively address concerns, provide clear explanations, and Build Trust with potential customers.
Sales Enablement Resources:
Use explainer videos to provide your sales team with the knowledge and resources they need to effectively engage with prospects and close deals.
This can include videos on product features, competitive advantages, industry trends, and customer success stories.
Customer Support: Animated Videos for Better Service
Create explainer videos that guide customers through the process of resolving common issues with your product or service. Use visuals to demonstrate step-by-step instructions, making it easier for customers to troubleshoot problems independently.
Interactive Product Tutorials:
Develop explainer videos that provide interactive tutorials on how to use your product or service. Allow customers to click through different sections, explore specific features, and learn at their own pace.
Engaging FAQ Videos:
Create explainer videos that address frequently asked questions in a visually appealing and engaging way. Use animation and graphics to make the information more memorable and easier to understand.
Personalized Onboarding Videos:
Use explainer videos to guide new customers through the initial stages of using your product or service. Tailor the videos to specific customer segments or user roles to provide a more personalized and relevant onboarding experience.
Knowledge Base Integration:
Integrate explainer videos into your customer support knowledge base or help center. Make it easy for customers to find the information they need by providing Visual Guides and tutorials alongside traditional text-based articles.
Crafting Compelling Explainer Video Narratives
Narrative Styles for Animated Process Explainer Videos
The narrative style you choose for your Animated Process Explainer Video can significantly impact its effectiveness in engaging your audience and conveying your message.
Linear Narrative
This traditional approach follows a chronological order, presenting information in a straightforward and logical manner.
It's suitable for explaining processes, showcasing product features, or outlining a customer journey.
Non-Linear Narrative
This approach breaks from traditional storytelling conventions, presenting information in a more fragmented or non-sequential manner.
It can be used to create a sense of intrigue, highlight key benefits, or address specific customer pain points.
Character-Driven Narrative
This approach focuses on the experiences and perspectives of characters, creating a more relatable and engaging story.
It's effective for building Emotional Connections with your audience and showcasing how your product or service solves real-world problems.
Problem-Solution Narrative
This approach presents a problem that your target audience faces and then offers your product or service as the solution.
Case Study: How AirbnbDesigned for a Seamless Video User Experience
Objective:
To create a seamless and enjoyable video viewing experience for Airbnb users, encouraging them to explore and book travel experiences.
Strategy:
Airbnb focused on optimizing its video content for user experience, including:
Video Optimization: Airbnb ensured that its videos were optimized for various devices and platforms, providing a smooth viewing experience across different screen sizes.
Intuitive Navigation: Airbnb's video players featured intuitive controls, allowing users to easily pause, rewind, and adjust playback speed.
Personalized Recommendations: Airbnb utilized algorithms to recommend relevant video content based on user preferences and past travel experiences.
Results:
Airbnb's focus on video user experience resulted in:
Increased Video Engagement: The optimized video content and intuitive navigation encouraged users to spend more time watching videos, leading to increased engagement.
Improved Conversion Rates: The personalized video recommendations and seamless viewing experience contributed to higher conversion rates, as users were more likely to book travel experiences after watching relevant videos.
Enhanced User Satisfaction: The positive video viewing experience contributed to overall user satisfaction, strengthening Airbnb's brand loyalty.
Key Takeaways:
Airbnb's success in designing for a seamless video user experience highlights the importance of prioritizing user experience in video marketing. By optimizing video content, providing intuitive navigation, and offering personalized recommendations, Airbnb created a more engaging and enjoyable experience for its users, leading to increased engagement and conversion rates.
Case Study: Airbnb's Collaborative Video Campaign with Travel Influencers
Objective: Airbnb, a global online marketplace for lodging, sought to increase bookings and promote its unique travel experiences.
Strategy: Airbnb partnered with a diverse group of travel influencers to create a series of video content showcasing their platform's offerings. These videos featured influencers sharing their personal experiences and recommendations for unique destinations and accommodations.
Results: The campaign generated a significant increase in bookings, with a 15% rise in bookings for properties featured in the influencer videos. Airbnb also saw a 20% increase in website traffic and a 10% increase in social media engagement.
Key Takeaways:
Authenticity and Trust: The collaboration with influencers provided a sense of authenticity and trust, as viewers were more likely to believe recommendations from individuals they followed and respected.
Diverse Perspectives: The inclusion of influencers from various backgrounds and travel styles broadened the appeal of the campaign and resonated with a wider audience.
Content Amplification: The influencers shared the videos with their followers, amplifying the reach and impact of the campaign.
Case Study: Nike's Consistent Visual Identity in Video Marketing
Objective: Nike, a global sportswear brand, aimed to maintain a consistent visual identity across its video marketing efforts, reinforcing its brand image and values.
Strategy: Nike developed a comprehensive brand style guide for video content, outlining specific guidelines for color palettes, typography, imagery, and animation styles. This guide ensured consistency across all video productions, from commercials to social media content.
Results: Nike's consistent visual identity has contributed to a strong brand recognition and a unified message across its video marketing campaigns. The brand has also seen a positive impact on customer engagement and brand loyalty.
Key Takeaways:
Brand Recognition: Consistent visual elements across video content help viewers easily identify and recognize the brand, strengthening brand awareness and recall.
Unified Message: A consistent visual identity ensures that all video content communicates a unified message, reinforcing the brand's values and positioning.
Customer Engagement: Consistent visual elements create a sense of familiarity and trust, leading to increased customer engagement and brand loyalty.
How animated process explainer video examples are curated?
We dove deep into animated process explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated process explainer videos showcasing real-world processes. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Conciseness & Clarity Examining how effectively the video simplifies and explains the process. 7.Accuracy & Educational Value Determining the video's factual correctness and its ability to educate the viewer. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers 2. Process Demonstrations 3. Conceptual Visualizations 4. System Overviews 5. Step-by-Step Guides
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated process explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
