Reddit Mobile app video
Reddit's video introduces its new mobile app. It shows what lives inside the app before it shows how anything works.
What works here:
- The communities come first. r/news, r/showerthoughts, r/aww and r/iama flash past in quick thematic shifts against a cosmic backdrop. You see the range before any menu.
- Then the views. Card and compact layouts and a night theme appear as choices the viewer makes, not settings buried three menus deep.
- The mascot keeps it on brand. Snoo reacts to a cat in an r/aww moment, so a feature list still feels like Reddit.
The move: Show the range of what's inside your app before the first task. If a viewer can't name 3 things they could do there, the opening isn't done.