Picture this: your brand's story, told vividly and concisely, captivating your audience from the very first second. What if that story could instantly boost engagement and drive conversions? I am here today to explore the power of brand explainer videos, and in this article, what we will uncover is truly remarkable. We'll examine how these short, impactful videos can transform your communication strategy, and our exploration will reveal the surprising statistics that back up their effectiveness. Let's dive into 30 attention-grabbing examples that prove it.
82% of Businesses Feel Video Marketing Is Important to Their Strategy.
Video marketing in the US is expected to grow by 9.93% in 2024.
Social media video ads generate 12 times more shares compared to traditional image-based ads.
These stats highlight the undeniable impact of video, particularly the focused power of brand explainer videos to capture attention and drive engagement. They are no longer a nice-to-have, but a must-have. Today we explore more than 30 Attention-grabbing Brand Explainer Video examples, that immediately grabbed our attention and got us excited
If you're seeking a Brand Explainer Video that epitomizes modern design and impactful messaging, look no further than this Siemens Advanta video. The video deftly pulls on the audience's desire for innovative solutions by showcasing dynamic graphics, including a simulation of autonomous vehicles, interwoven with black-and-white portraits of industry leaders.
What makes this example compelling is its efficient use of motion graphics and bold typography to highlight key messages. The video ends with a clear call to action—visiting the Siemens Advanta website—and leaves viewers feeling inspired by the promise of tailored solutions for a rapidly evolving world.
This Brand Explainer Video for MEDHOST dynamically portrays the daily heroism of healthcare professionals while highlighting the crucial support provided by MEDHOST's integrated EHR platform. The engaging 3D animation grabs viewers' attention with a superhero narrative, seamlessly transitioning to real-world hospital scenarios, emphasizing the relatable challenges faced by healthcare workers.
MEDHOST, with 30 years of experience, emerges as the reliable sidekick, empowering over 1,000 healthcare facilities nationwide. The visuals cleverly use transparent tubes to depict the platform's seamless integration, improving workflow and boosting ROI. This video is a must-see for anyone seeking to enhance efficiency and empower their healthcare team.
The subtle yet sophisticated animation of Tyson's Brand Explainer Video elevates their message of water stewardship. The restrained color palette and clean typography create a polished and trustworthy visual identity.Â
Beyond just being informative, the video showcases Tyson’s comprehensive approach—from data-driven strategies to community partnerships. This impactful narrative underscores their dedication to water security, resonating with a broad audience and inspiring confidence in their sustainable practices.
4. Noonday Collection Minimal Animated Brand Video
The Noonday Collection Brand Explainer Video resonates deeply with its message of shared responsibility and the power of community. A single woman struggles under the weight of the world's needs, visually conveying the isolation many experience. As others join her, the burden lightens, transforming into a globe flourishing with life, symbolizing hope and collective empowerment.
This shift from individual struggle to collective triumph is cleverly executed. The warm color palette and gentle music create an inviting atmosphere, while the montage of real women reinforces the authenticity of the message. The video subtly promotes the Noonday Collection not as a product, but as a supportive community where women can connect, find purpose, and create positive change.
Data is essential, but overwhelming for businesses struggling with inconsistencies. Dun & Bradstreet's Brand Explainer Video tackles this head-on, visualizing the chaos of multiple data versions. This video is a prime example of how effective simplicity can be.
The animation flawlessly demonstrates how Dun & Bradstreet Master Data unifies and streamlines information. The result? Enhanced efficiency, empowered teams, and a clear path to growth. Its minimalist design, strategic color palette, and subtle sound design create a captivating experience that subtly drives home the message.
Covestro's Brand Explainer Video cleverly uses everyday scenarios to illustrate the profound influence of advanced materials. By showcasing relatable moments like connecting with loved ones through video calls and powering our homes with renewable energy, the video creates an emotional connection with the viewer.
The clean, modern aesthetic and uplifting music amplify the message of progress and innovation. This video effectively demonstrates how to tell a compelling story about a seemingly invisible product by focusing on its tangible impact on human experiences.
What We Can Learn
Craft a narrative that resonates with your target audience, fostering a sense of belonging.
If you're seeking a brand explainer video that flawlessly captures the essence of your company, look no further than this Telstra masterpiece. The video artfully portrays the challenges businesses face in today's technology-driven world, emphasizing the need for a trusted partner.
Its powerful message, delivered through clear, concise animation, immediately resonates with the audience. The video concludes with a subtle yet effective call to action, implicitly inviting viewers to partner with Telstra for their technological needs. This exemplary video brilliantly combines informative content with visually appealing aesthetics.
What We Can Learn
Concisely address customer pain points, positioning your solution as the answer.
In a world increasingly reliant on smart, connected vehicles, this Brand Explainer Video brilliantly visualizes the growing demand for robust data storage solutions. The animation style is sleek and modern, employing neon colors on a dark background, creating a visually captivating experience. The focus on data flow, connectivity, and storage components makes the message clear: advanced technology requires advanced storage.
Western Digital positions itself as the provider of these essential solutions. The video's pacing is swift, keeping viewers engaged, while its concise visual storytelling leaves a lasting impact. Its a perfect example of how a short, well-crafted explainer video can effectively communicate complex technical information in a memorable way.
What We Can Learn
Fast pacing keeps attention. short videos are more impactful.
Process Street captures our attention by effectively showing how its workflow software can simplify even the most intricate tasks. We love how the video seamlessly transitions from everyday chores, like office cleaning, to complex workflows, like security audits, illustrating the software's versatility. This brand explainer video masterfully uses a blend of animation and screen recordings to visually represent how Process Street streamlines processes, automates tasks, and ensures every step gets completed efficiently. The energetic pace, paired with clear voiceover narration and cheerful sound design, adds a layer of enthusiasm, making workflow management appear less daunting and even enjoyable.
The use of a world map to visually demonstrate task assignments across different locations is remarkably engaging. It showcases the collaborative power of Process Street, emphasizing how teams can work together seamlessly, no matter where they're located. The videos concise yet informative approach, combined with its vibrant visuals, makes it a compelling demonstration of Process Street's ability to empower businesses and teams.
What We Can Learn
Create a visual journey that mirrors the user experience, generating excitement and interest.
We admire how this Brand Explainer Video effortlessly captures BDO's dynamic spirit. From the mundane reality of cubicles, it catapults us into a world of cutting-edge technology and global collaboration. The brisk editing, underscored by pulsing electronic music, makes accounting look like anything but boring.
The video showcases BDOs multi-faceted approach to todays financial landscape. It deftly highlights complex concepts like blockchain and predictive modeling, transforming them into visually exciting moments. We all feel the urgency of a rapidly expanding world economy, and BDO positions itself as the guide to navigate its complexities. The call to action to explore careers with BDO is clear and compelling.
What We Can Learn
Position your brand as a solution to a problem. drive conversions.
The Acuity Knowledge Partners Brand Explainer Video stands out with its impactful visual storytelling. The animated narrative effortlessly portrays the evolving landscape of the financial services industry and the critical need for transformation. We admire the clever integration of symbolic imagery, such as the rocket representing growth and the infinity loop connecting human capital and technology.
By showcasing 20 years of experience and a high level of compliance, Acuity builds trust and credibility with its target audience. The video subtly invites viewers to engage with their services by highlighting their commitment to client success.
What We Can Learn
Craft a narrative arc showcasing your product's journey, building anticipation and driving conversions.
In this impactful Brand Explainer Video, we're captivated by Kubota's compelling story of innovation and sustainability. Their GMB2030 vision is brought to life through dynamic motion graphics and a vibrant color palette. The timeline cleverly traces their evolution, showcasing a legacy of problem-solving.
We love how the video seamlessly connects Kubota's past with their future ambitions. The circular economy concept is beautifully visualized, highlighting their commitment to resource recovery. The scenes featuring diverse Kubota employees working in various sectors add a human touch, emphasizing the global reach of their mission.
What We Can Learn
Illustrate your commitment to sustainability. it resonates deeply with today's audiences.
If you're seeking an engaging brand explainer video example, look no further than this piece from Wise Firm. This video cleverly uses a familiar parable the wise and foolish builders to illustrate its strong company culture. The animation, a blend of 2D and 3D elements, simplifies a complex concept and makes it highly relatable.
What stands out is Wise Firm's decision to showcase their values through storytelling instead of just stating them. The contrasting visuals of houses built on rock and sand, combined with the rising storm, effectively communicate the importance of a solid foundation. This video successfully connects with viewers emotionally, leaving a lasting impression of a company built to weather any storm.
What We Can Learn
Contrast visuals to highlight your brand's strengths and build trust.
We love how Deloitte's brand explainer video effortlessly showcases the seamless integration of technology in a smart city, illustrating its profound impact on everyday life. The video beautifully portrays how innovative solutions enhance efficiency and improve the quality of life for residents through intuitive mobile interactions, smart transportation, and dynamic data monitoring.
The crisp and modern 2D animation style, paired with a vibrant green and blue color palette, creates a visually appealing narrative. We all appreciate the videos concise yet informative voiceover that effortlessly guides us through the complex concept of a smart city, highlighting Deloitte's thought leadership in this transformative space.
What We Can Learn
Focus on a single, compelling benefit to resonate with your audience.
In a world of cloud-native speed, this brand explainer video shines a neon light on the importance of security. The vibrant visuals and pulsating soundtrack create an electrifying atmosphere, immediately capturing the attention of tech-savvy viewers. The clever use of an infinity symbol flawlessly portrays the continuous cycle of DevOps, while subtle animations hint at the critical need for modern security solutions.
This video isn't just about pretty graphics; it's a strategic communication tool that speaks volumes without uttering a single word. It subtly highlights the challenges of keeping up with the rapid pace of cloud-native development and leaves viewers intrigued, wanting to learn more about how the brand's solutions can help them stay ahead of the curve.
What We Can Learn
Infuse your brand's personality into the visuals, creating a unique and lasting impression.
Upwork's Brand Explainer Video masters the art of concise communication, demonstrating the platform's core value proposition in a mere 20 seconds. The minimalist 2D animation, combined with a vibrant yet sophisticated color palette, exudes a contemporary aesthetic, instantly grabbing attention and holding it throughout.
The video effectively showcases Upwork's solution to the ever-growing challenge of finding tech talent. The smooth transitions and animated UI elements effortlessly guide the viewer through the search and selection process, leaving a lasting impression of efficiency and user-friendliness.
What We Can Learn
Showcase your product's core value within the first 20 seconds to instantly grab viewer attention and boost engagement.
Effortlessly blending modern design with clear messaging, this Brand Explainer Video demonstrates how compelling visual storytelling can elevate a software product. We love the way the video captures the frustrations of traditional contact centers, using simple yet effective icons to convey cost, complexity, and time constraints. The shift to showcasing Amazon Connect's sleek cloud-based solution is seamless, highlighting its key features through a dynamic visual journey.
From intuitive UI mockups to captivating 2D animations, every element contributes to a cohesive and engaging viewing experience. The minimalist aesthetic, accented with vibrant colors, adds a touch of sophistication. This video is a masterclass in showcasing software solutions without relying on complex technical jargon, instead opting for a human-centered approach that resonates with the target audience.
What We Can Learn
Craft a visual journey that mirrors your customer's experience, building excitement for your solution.
We love the playful energy of this MCL Brand Explainer Video, highlighting the restaurants commitment to homemade goodness. The quirky animation style, featuring a giant noodle ball and whimsical characters, creates a memorable viewing experience. The warm color palette and folksy music evoke a sense of nostalgia, transporting us back to simpler times.
The video effectively communicates MCLs 60-year legacy of hand-rolled noodles and delicious, homemade meals. The simple yet engaging narrative captures the essence of the brand, making us crave a taste of their culinary creations. The final call to action, encouraging viewers to visit their website and Facebook page, cleverly integrates with the overall aesthetic.
What We Can Learn
Tell a simple story; it makes your brand memorable and relatable.
If you're seeking a Brand Explainer Video, this AutoDrive example demonstrates less is truly more. The 2D animation elegantly illustrates the collaborative nature of this pan-European autonomous driving ecosystem. It showcases a vibrant network of partners, fostering confidence and innovation.
This minimalist approach, combined with a clear narrative, captures the essence of AutoDrive's mission. The concise messaging and memorable visuals leave a lasting impression, proving effective brand storytelling doesn't require complex production.
What We Can Learn
Simplify complex ideas with clear visuals and concise messaging for a memorable impact, boosting understanding.
Boyd Corporation's Brand Explainer Video masterfully weaves together compelling visuals and a powerful narrative to capture their essence as a technology pioneer. From the awe-inspiring opening shot of the International Space Station to the meticulous details of their manufacturing processes, the video speaks volumes about their commitment to excellence.
The relatable struggle of a low phone battery cleverly underscores Boyd's focus on solving real-world problems. This video isn't just about technology; it's about human ingenuity and the relentless pursuit of progress, a testament to Boyd's enduring legacy.
Blue Yonder's Warehouse Tasking brand explainer video is a masterclass in visual communication. It seamlessly blends engaging 2D animation with a clear and concise message, capturing the essence of a modern SaaS solution. The video expertly guides viewers through the challenges of warehouse management and presents Warehouse Tasking as the answer, emphasizing its real-time visibility and seamless integration capabilities.
The impact of this video lies in its ability to simplify complex information without sacrificing style or substance. The strategic use of colors, typography, and motion graphics creates a cohesive and engaging viewing experience, leaving a lasting impression on the target audience. This brand explainer video sets a high bar for effective product demonstrations within the SaaS industry.
What We Can Learn
Prioritize visual storytelling. let your animations do the heavy lifting.
In a world grappling with climate change, the Atlas Copco Brand Explainer Video stands out for its powerful message and innovative storytelling. The burning Earth visual and pixelated landscape evoke a sense of urgency, while the subsequent demonstration of technological advancements offers hope for a sustainable future. We love how the video seamlessly integrates compelling visuals, impactful music, and clear narration to engage the viewer and convey complex information.
Atlas Copco positions itself as a key partner for manufacturers embarking on a transformation journey. The Smart Integrated Assembly device is subtly showcased as a pivotal element in creating smart factories and minimizing environmental impact. We see this video as an inspiring example of how businesses can leverage compelling storytelling to promote their brand while advocating for a sustainable future.
What We Can Learn
Demonstrate your product's ease of use with simple visuals, sparking curiosity and interest.
The sleek design and powerful messaging of this Brand Explainer Video instantly draws us in. We all experience the daily struggle of keeping up in the digital race, and WalkMe addresses this challenge head-on. The videos fast-paced animation, coupled with a modern aesthetic and upbeat music, creates an engaging viewing experience. WalkMes value proposition is clear: empowering users to master technology and unlock its full potential for both individuals and organizations.
What We Can Learn
Craft a clear problem-solution narrative that resonates, boosting viewer understanding.
The sleek animation of this Brand Explainer Video immediately captures our attention, taking us on a journey from the vastness of space to the comfort of our homes. Healthe Inc.'s inspiring narrative of adapting space-age technology for everyday wellness is truly captivating. The video effectively explains how UVC light, initially used to help astronauts, now sanitizes our surroundings and improves our sleep.
We love the visual metaphors, like beaming light back to Earth and illuminating houses, which beautifully represent the impact of Healthe's solutions. The vibrant color palette, combined with the upbeat music, leaves a lasting impression of optimism and innovation. This video showcases the power of storytelling and creative visualization to make complex scientific concepts accessible and engaging.
What We Can Learn
Clearly demonstrate your product's value proposition through compelling visuals, driving conversions.
If youre searching for a compelling Brand Explainer Video example, look no further than this EDP production. This video masterfully illustrates the essential role EDP plays in powering diverse industries, from farming and construction to deep-sea mining. The animation showcases the everyday reality of the men and women who ensure the lights stay on, food reaches our tables, and roads keep us moving.
Whats impressive is the videos use of simple, yet effective animations. Instead of complex scenes, it uses circular vignettes and vibrant colors to present a clear, concise narrative. The animation culminates with a subtle call to action, implicitly encouraging appreciation for the seamless energy integration EDP provides, leaving viewers with a positive impression of the brand's impact.
What We Can Learn
Vibrant colors and concise narratives boost viewer engagement.
In this stunning brand explainer video, we witness the power of global scientific collaboration. The World Microbe Forum's message resonates deeply, highlighting the importance of connection and shared knowledge. The vibrant visuals, with their swirling transitions and metaphorical imagery, capture the dynamic nature of scientific discovery.
The video seamlessly blends 2D animation with subtle 3D elements, creating a modern and engaging experience. We love how the diverse characters, engaging voiceover, and inspiring music work together to inspire a sense of unity and shared purpose. This video is a true testament to the power of visual storytelling in the world of science.
What We Can Learn
Evoke emotion through storytelling; emotional connection builds brand loyalty.
27. Cisco 2D Brand Explainer Example - Encourage engagement implicitly
In this compelling Cisco Brand Explainer Video, we witness the transformation of healthcare. Through sleek 2D animation and inspiring messaging, the video paints a future where technology serves humanity. The consistent color palette and clean lines resonate with a sense of clarity and purpose.
The video beautifully illustrates the interconnectedness of various healthcare stakeholders. Cisco positions itself not just as a technology provider but as a partner in building a better future, a bridge to possible. We appreciate how the video fosters a sense of optimism and collaboration.
What We Can Learn
Craft a narrative that showcases your product's transformative power, sparking interest.
In this captivating Brand Explainer Video, Comarch masterfully demonstrates the potential for sustainable telecom solutions. The video uses a dark, almost cosmic backdrop, providing a visually striking canvas for the 2D and 3D animations to shine. We're drawn to the elegant simplicity of the visual language, effectively communicating complex ideas.
This clever approach uses visual metaphors the Earth cradled in hands, symbolizing our shared responsibility creating an emotional connection to the message of sustainability. The seamless integration of the voiceover and the vibrant blue and white color scheme enhance the futuristic feel. Comarch not only presents a cutting-edge solution but also inspires us with a vision of a future where technology and environmental responsibility converge.
What We Can Learn
Let your visuals tell a story, creating an emotional journey that drives engagement.
In a world grappling with increasingly complex social problems, FSGImpact offers a beacon of hope with this Brand Explainer Video. We're particularly impressed by the way the video seamlessly integrates simple graphics with a dynamic pace, making complex ideas accessible and engaging. The use of visual metaphors, like mountains symbolizing challenges and figures representing collaboration, adds depth and emotional resonance.
The video showcases the power of collective impact, highlighting its proven success in diverse areas. We all resonate with the message of working together to achieve meaningful change. FSGImpact effectively communicates the five essential conditions, providing a roadmap for organizations seeking impactful collaboration. This video stands as a testament to how animation can effectively inspire collective action.
What We Can Learn
Weave in relatable characters and scenarios to connect emotionally with your audience, building trust.
FAQ
How can a brand explainer video help me achieve my specific marketing objectives?
Explainer videos boost understanding and engagement, driving conversions and strengthening brand recognition.
What are the key elements of a successful brand explainer video?
Successful explainer videos combine clear messaging, compelling visuals, and a strong call to action, tailored to the target audience.
What are the different styles of brand explainer videos and which one is right for my brand?
Choose a style—live-action, animation, whiteboard—that aligns with your brand and message. Consider your target audience's preferences.
What is the typical cost range for producing a brand explainer video based on different styles and lengths?
Costs range from $1,000-$2,000 for simple animation to $5,000-$10,000+ for complex live-action. Fixed-fee models offer budget predictability.
How can I find a reputable video production company that specializes in brand explainer videos?
Seek production companies with strong portfolios, client testimonials, and industry expertise.
What is the typical production timeline for a brand explainer video, and what factors influence it?
Production timelines typically span 3-8 weeks, influenced by complexity, revisions, and scope.
How can I incorporate my existing brand assets (logo, colors, fonts) into the video seamlessly?
Seamlessly integrate existing brand assets (logo, colors, fonts) to maintain visual consistency and reinforce brand identity.
What are some best practices for scripting a brand explainer video that is engaging and informative?
Craft a concise script focused on benefits, using storytelling and a clear call to action.
How can I make sure the video resonates with my target audience and effectively communicates my value proposition?
Understand your target audience's needs and pain points. Tailor your message to resonate and showcase solutions.
How can I use visuals and animation to effectively communicate my brand message and enhance storytelling?
Visuals and animation simplify complex concepts, create emotional connections, and enhance message memorability.
What are some best practices for voiceover selection to ensure clarity, tone, and brand consistency?
Voiceover selection should prioritize clarity, tone, and brand consistency. A professional voiceover adds credibility.
How can I use a brand explainer video to build brand awareness and establish a strong brand identity?
Explainer videos introduce your brand, clarify its mission, and build awareness, establishing a strong brand identity.
How can I use a brand explainer video to explain a complex product or service in a simple and understandable way?
Break down complex information into digestible segments, using visuals and storytelling for clarity.
How can I repurpose my brand explainer video content for other marketing channels like social media and email marketing?
Repurpose video content for social media, email marketing, and website landing pages to maximize reach.
What are some ways to gauge the effectiveness of my brand explainer video concept before starting production, such as storyboards and animatics?
Storyboards and animatics help visualize flow, pacing, and messaging before production, allowing for early feedback and refinement.
How to plan and optimize Brand Explainer Videos?
Emotional Resonance: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids leveraged this wisdom for a non-profit client. By focusing on the emotional impact of their work in a brand explainer video, we helped them connect with donors on a deeper level, resulting in a 25% increase in donations.
Actionable: Evoke emotion through storytelling to create lasting impact with viewers.
Visual Storytelling: "The more you see, the less you know." - Diana Vreeland. Advids applied this minimalist approach for a fashion client. We created a visually striking brand explainer video that focused on showcasing the elegance and simplicity of their designs, leading to a 15% increase in online sales.
Actionable: Prioritize impactful visuals over excessive information for stronger recall.
Audience Understanding: "Digital media is not just about technology, it's about people." - James McQuivey. Advids used this insight for a healthcare client. By thoroughly researching their target audience, we crafted a brand explainer video that resonated with their specific needs and concerns, resulting in a 30% increase in appointment bookings.
Actionable: Understand your audience's needs and tailor your message accordingly.
Value Proposition Focus: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids used this principle for a food and beverage client. We focused their brand explainer video on the unique value proposition of their product – its health benefits and natural ingredients – leading to a 20% increase in brand awareness.
Actionable: Highlight your unique value proposition to differentiate yourself from competitors.
Call to Action Clarity: "The difference between ordinary and extraordinary is that little extra." - Jimmy Johnson. Advids implemented this for an e-commerce client. By including a clear and compelling call to action in their brand explainer video, we drove viewers to their website, resulting in a 10% increase in online sales conversions.
Actionable: Include a clear call to action to guide viewers towards desired outcomes.
Why Advids for Brand Explainer Video?
At Advids, we create high-quality, original Brand Explainer Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective animation.
Crafting Your Unique Animated Story:
Customized Brand Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another style, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Brand Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Expertise You Can Trust:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of Brand Explainer Video effectiveness. We've produced over 315 successful Brand Explainer Videos specifically. Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust us to bring their stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Collaborative Partnership:
Collaborative Process: We maintain close collaboration throughout the project lifecycle, from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Clear, open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Brand Explainer Videos.
Ready to unlock the potential of Brand Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Brand Explainer Video?
A brand explainer video is a short, engaging video that communicates a brand's value proposition, mission, and key offerings to a target audience. It aims to educate, inform, and inspire viewers, ultimately driving brand awareness, lead generation, and conversions. These videos are versatile assets that can be used throughout the customer journey, from initial awareness to long-term engagement.
Brand explainer videos are used across various marketing channels, including websites, social media, email campaigns, and paid advertising. They can be used to introduce a new product or service, explain a complex concept, build brand trust, or generate leads.
What do top Brand Explainer Videos have in common?
Compelling Story - A captivating narrative that resonates with the target audience and effectively communicates the brand's message.
Visual Appeal - Visually engaging elements, such as animation, motion graphics, or live-action footage, that capture attention and enhance understanding.
Clear CTA - A clear and concise call to action that encourages viewers to take the next step, whether it's visiting a website, making a purchase, or signing up for a newsletter.
Brand Voice - A consistent brand voice throughout the video that reinforces the brand's identity and personality.
Concise Message - A focused and concise message that delivers the core information effectively within a timeframe that maintains viewer engagement.
High Production - Professional voiceover, music, and editing that elevate the overall impact and leave a lasting impression on the audience.
2D Animation - A visually appealing and engaging style that uses 2D characters and objects to bring the story to life.
3D Animation - A more immersive and realistic style that uses 3D models and environments to create a captivating visual experience.
Motion Graphics - A dynamic and visually engaging style that uses animated text, shapes, and graphics to illustrate the message.
Whiteboard Animation - A simple and effective style that uses hand-drawn illustrations on a whiteboard to explain concepts in a clear and engaging way.
Mixed Media - A combination of different video styles, such as animation, live-action, and motion graphics, to create a unique and engaging experience.
Live Action - A realistic and engaging style that uses real-life footage to showcase products, services, or testimonials.
What makes Brand Explainer Video effective?
A thoughtfully designed Brand Explainer Video is a powerful tool for communicating your brand's message and achieving your marketing goals. It is a strategic blend of information and entertainment, designed to capture attention, educate, and inspire action.
A captivating Brand Explainer Video is driven by a clear understanding of your target audience, their needs, and their pain points. It is a narrative that resonates with them, addressing their concerns and sparking their curiosity.
Methods for creating effective Brand Explainer Videos include utilizing visually appealing elements, such as animation, motion graphics, or live-action footage, to illustrate your message. It is essential to keep the video concise, delivering the core message within a timeframe that maintains viewer engagement.
How long should your Brand Explainer Video be?
A well-crafted Brand Explainer Video is a powerful tool for communicating your brand's message and achieving your marketing goals. It is a strategic blend of information and entertainment, designed to capture attention, educate, and inspire action.
A captivating Brand Explainer Video is driven by a clear understanding of your target audience, their needs, and their pain points. It is a narrative that resonates with them, addressing their concerns and sparking their curiosity.
Pre-Production Questions
What is the primary goal of the video?
What is the target audience for the video?
What is the key message you want to convey?
What are the key pain points of your target audience?
What are the unique selling propositions of your brand?
What is the desired call to action?
What is the budget for the video?
Video Length
The ideal length of a Brand Explainer Video depends on the specific goals and target audience. A short, engaging video, under 60 seconds, is ideal for capturing attention on social media platforms. A longer video, between 1-3 minutes, is more suitable for explaining complex concepts or showcasing detailed product features.
How to create Brand Explainer videos?
A thoughtfully designed Brand Explainer Video is a powerful tool for communicating your brand's message and achieving your marketing goals. It is a strategic blend of information and entertainment, designed to capture attention, educate, and inspire action.
A captivating Brand Explainer Video is driven by a clear understanding of your target audience, their needs, and their pain points. It is a narrative that resonates with them, addressing their concerns and sparking their curiosity.
Pre-Production
Define target audience
Develop a clear message
Create a compelling story
Choose a video style
Write a script
Production
Storyboard the video
Film or animate the video
Edit the video
Add music and sound effects
Record a voiceover
Post-Production
Add a call to action
Optimize for different platforms
Promote the video
Track and analyze results
Crafting Compelling Explainer Videos
A strong narrative aligned with your brand identity is crucial. Think of your video as a mini-movie with a beginning, middle, and end. Introduce a problem your audience faces, present your brand as the solution, and showcase the positive outcome.
Visual Engagement:
Captivating visuals, whether animation or live-action footage, are essential for grabbing attention. Visuals should complement the narrative, making complex concepts easier to understand and more memorable.
Clear Call to Action:
Encourage viewers to take the next step, whether it's visiting your website, signing up for a newsletter, or making a purchase. A Clear and Concise Call to Action at the end of the video guides viewers towards the desired outcome.
Brand Voice and Production Quality:
Maintain a consistent Brand Voice throughout the video to reinforce your identity. High-quality production, including professional Voiceover and music, elevates the overall impact, leaving a lasting impression.
Explainer Videos: Your Customer Journey Guide
Brand Explainer Videos are versatile tools throughout the customer journey, adaptable to various stages and goals.
Awareness Stage: Introduce your brand and its value proposition. Focus on building brand recognition and sparking curiosity. For example, a short, visually engaging video highlighting your brand's mission and unique selling proposition can be effective.
Consideration Stage: Delve deeper into product features, benefits, and address potential concerns. Product Demos and comparison videos can be helpful at this stage.
Decision Stage: Provide social proof and solidify the customer's choice. Showcase customer testimonials, case studies, or expert reviews to Build Trust and confidence.
Post-Purchase Stage: Nurture existing customers and foster loyalty. Offer valuable insights, tips, or updates related to your product or service. This can be achieved through Tutorial Videos or behind-the-scenes content.
Navigating the Challenges of Explainer Videos
While brand explainer videos offer significant benefits, marketers must acknowledge potential challenges.
Capturing Attention:
Standing out in a crowded digital landscape is a major hurdle. A poorly conceived video might never reach its target audience.
Solution:
Invest in creating a compelling hook that grabs attention within the first few seconds.
Budget Constraints:
High-quality production can be costly.
Solution:
Explore cost-effective options like using stock footage or simpler animation styles.
Measuring Impact:
Assessing the video's effectiveness requires careful tracking and analysis.
Solution:
Utilize analytics platforms like YouTube Analytics to track key metrics like watch time and engagement.
Limited Attention Spans:
Viewers have short attention spans.
Solution:
Keep your video concise and focused, delivering your core message efficiently.
Engaging Explainer Videos: Best Practices
Crafting an informative and engaging brand Explainer Video requires a strategic blend of information and entertainment.
Know Your Audience
Understand your target audience's needs, pain points, and interests.
Tailor your message and tone to resonate with them.
Visual Storytelling
Utilize visually appealing elements like animation, motion graphics, or live-action footage to illustrate your message and make it more memorable.
Keep it Concise
Deliver your core message within a timeframe that maintains viewer engagement.
Aim for a video length that is optimal for your platform and audience.
Clear Call to Action
Guide viewers towards the desired outcome, whether it's exploring your website or making a purchase.
Share your video on relevant social media platforms, using engaging captions and relevant hashtags to attract viewers.
Tailor your Messaging and visuals to each platform's unique audience.
Website and Blog Integration:
Embed the video on your website and blog, making it easily accessible to visitors.
Place it strategically on high-traffic pages.
Paid Advertising:
Consider paid advertising on platforms like YouTube and Facebook to target specific demographics and expand your reach.
Utilize targeting options to reach your ideal audience.
Influencer Collaboration:
Partner with influencers or industry leaders to tap into their established audiences.
Influencers can share your video with their followers, increasing its visibility.
Turn Your Videos into Lead Magnets
Brand explainer videos can be powerful Lead Generation tools when strategically integrated into your marketing funnel.
Offer Valuable Content: Provide incentives like free ebooks, exclusive webinars, or discount codes in exchange for contact information. This can be promoted within the video and linked to a dedicated landing page.
Optimize Landing Pages: Direct viewers to a landing page specifically designed for lead capture. Ensure the page is visually appealing, easy to navigate, and has a clear form for submitting contact information.
Use Lead Generation Forms: Embed lead generation forms alongside the video, prompting viewers to sign up for newsletters or download resources. Make the forms short and easy to fill out.
Nurture Leads: Utilize email marketing to nurture leads with Targeted Messaging based on their interests and engagement with your video.
Short-Form Video Secrets for Launches
Aim for videos under 60 seconds to capture fleeting attention spans. Get to the point quickly and deliver your message concisely.
Vertical Format:
Utilize vertical video format, optimized for mobile viewing. This ensures your video fills the screen and provides a better viewing experience.
Trending Sounds and Effects:
Incorporate trending sounds, music, and effects to enhance engagement and discoverability. This can help your video get noticed and shared more widely.
Relevant Hashtags:
Leverage relevant hashtags to increase visibility and make your video discoverable to a wider audience. Research popular hashtags in your niche.
Turn Videos into Leads
Integrating brand explainer videos with lead generation tools amplifies their impact.
Call-to-Action Buttons: Embed a call-to-action button within the video itself, directing viewers to a dedicated landing page where they can provide their contact information. This creates a seamless transition from video to lead capture.
Lead Generation Forms: Utilize lead generation forms strategically placed alongside the video, prompting viewers to sign up for newsletters or download resources. Offer valuable incentives to encourage form submissions.
Marketing Automation: Integrate your video with marketing automation platforms like HubSpot or Marketo to nurture leads with targeted email sequences based on their engagement with the video.
Globalize Your Product Launch Videos
Creating a globally resonant brand explainer video requires cultural sensitivity and meticulous localization.
Understand Cultural Nuances: Be aware of cultural differences in language, customs, and values. For example, humor can be subjective and what's considered funny in one culture might be offensive in another.
Local Actors and Voiceovers: Employ local actors, voice-over artists, and music to establish authenticity and resonate with the target audience. This helps build trust and connection with viewers.
Translation and Adaptation: Translate the video, ensuring not just linguistic accuracy but also adapting visuals and imagery to align with cultural context. Avoid using culturally specific imagery that might not be understood or appreciated by a global audience.
Explainer Videos: Fueling Your Launch
Brand explainer videos are versatile assets throughout the sales funnel.
Top of the Funnel: Introduce your brand and its Value Proposition to a broader audience, sparking initial interest. Focus on building Brand Awareness and educating viewers about your industry or problem space.
Middle of the Funnel: Delve into product features, benefits, and use cases, addressing potential concerns and nurturing interest. Product demos and comparison videos can be effective at this stage.
Bottom of the Funnel: Focus on videos that drive conversions, highlighting testimonials, case studies, and special offers to encourage action. Create a Sense of Urgency and make it easy for viewers to take the next step.
How brand explainer video examples are curated?
We dove deep into brand explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic brand explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the brand's value proposition. 7.Brand Storytelling Determining the effectiveness of the video in conveying a compelling brand story. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.18% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, brand explainer video examples 2024, n=10000 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
