30 Brand Explainer Video Examples For Branding Inspiration

1. Advanta

Advanta's message resonates instantly. The video's dynamic visuals, showcasing a futuristic highway and diverse professionals, immediately communicate innovation and inclusivity. This 2D Animated Brand Explainer uses black and white with vibrant color accents, creating a striking visual impact.

The high-quality animation and modern aesthetic create a professional and engaging experience. The concise messaging effectively targets businesses seeking innovative solutions. The clear call to action encourages viewers to learn more.

2. MEDHOST 3D Brand Explainer Video

For MedHost, their latest 2D brand explainer video redefines how healthcare solutions are presented. It opens by positioning hospitals as the realm of everyday superheroes, immediately drawing viewers into a world of vital importance.

The video masterfully contrasts the frantic disarray of traditional hospital administration with the calm, organized solutions of MedHost's platform. This comparison, depicted through engaging visuals, quickly communicates the profound benefits of streamlined efficiency in saving lives. Through its unique superhero narrative, this 2D brand explainer video inspires viewers to see MedHost not just as software, but as the essential support system for healthcare heroes.

3. Tyson 2D Brand Explainer Video

Masterfully using animation, Tyson's video eloquently showcases its dedication to water stewardship. The video cleverly uses a droplet as a central visual, representing water's life-giving essence for communities and businesses alike. Clearly presented is Tyson's initiative to empower its US facilities with resources for robust water protection. This commitment is rooted in contextual water targets, guided by the Alliance for Water Stewardship, showcasing a responsible, data-backed strategy.

Breaking down intricate ideas into accessible visuals, the video adeptly clarifies contextual water targets within a five-category system for comprehensive water use evaluation. Through uncluttered graphics and precise narration, Tyson emerges as a proactive force in environmental responsibility. This approach acts as a 3D Brand Explainer, going beyond information to instill trust in their sustainable ethos, and offering a compelling example for effective corporate video communication.

4. Noonday Collection Minimalist Brand Explainer

Empowering women through shared responsibility, this video captivates. A flourishing earth, symbolizing positive change, and diverse women working together, visually communicate the Noonday Collection's community focus. This 3D Brand Explainer Video, lasting 1 minute 54 seconds, is a powerful example of minimalist animation.

The video's success lies in its subtle yet effective storytelling. It clearly articulates the benefits of belonging, purpose, income, and flexibility, resonating with the target audience. The simple, yet impactful, visuals leave a lasting impression.

5. Dun & Bradstreet Minimal Brand Explainer Video

Data fuels progress, but what if that fuel is scattered and unusable? Dun & Bradstreet's animated brand explainer tackles this challenge head-on, offering a refreshing take on the crucial role of Master Data in organizational success. The video effectively uses a dynamic visual narrative to clarify complex concepts, making it an excellent example of clear communication.

From a chaotic cityscape of disparate data to a unified source of truth, this explainer expertly demonstrates the value of D&B's solution. The benefits of structure, connectivity, coverage, and quality are not just listed, they are woven into a compelling narrative that inspires viewers to rethink their data strategies. This video is not merely informative; it provides a valuable model for effective brand storytelling.

6. Cabot Brand Story Video

High-impact visuals launch this Animated Brand Explainer Video, immediately demonstrating Cabot's global reach. The dynamic editing and vibrant color palette, combined with motion graphics, effectively showcase the company's commitment to sustainable materials innovation.

Concise narration and diverse camera angles maintain viewer interest, while 3D icons and hexagonal imagery reinforce brand identity. The video's impactful conclusion leaves a lasting impression of Cabot's dedication to a sustainable future.

7. Excella Isometric Brand Explainer Video

Excellla's explainer video captivates from the start. The use of vibrant colors and dynamic animation, particularly the pinball game metaphor, makes for a truly engaging experience. This Best Brand Explainer Video is a great example of effective communication.

The isometric perspective provides clarity, while the concise narrative effectively conveys Excellla's mission and values. The Solve and evolve tagline is subtly integrated, reinforcing the brand message.

8. National Grid ESO Tech Brand Animation

This dynamic Brand Explainer Animated video immediately grabs attention with its striking visuals. The clever use of metaphors, like the sun representing a changing energy landscape, makes complex information accessible. The video's modern aesthetic and clear messaging resonate with industry professionals and the general public alike.

The innovative use of a robot character struggling with outdated technology effectively highlights the risks of aging infrastructure. The clear visual representation of AI and ML solutions, coupled with the depiction of cost savings, leaves a lasting impression. The video's concise and impactful messaging successfully communicates the importance of digital transformation in the energy sector.

9. Process Street Brand Video Showcase

Process Street's software is brilliantly showcased in this Brand Explainer Animation. The video expertly uses screen recordings and dynamic 2D/3D transitions to illustrate the software's features, demonstrating its ability to simplify complex workflows in under 30 seconds. It clearly targets businesses and individuals needing efficient task management solutions.

This concise and informative video is a great example of a well-executed Brand Explainer Animation. The clear visuals and smooth transitions make the software's features easy to understand, even for those unfamiliar with task management tools. Its impact is undeniable, leaving viewers with a strong understanding of Process Street's capabilities.

10. BDO Modern Brand Showcase

BDO's Brand Explainer Motion video is a masterclass in Visual Storytelling . The dynamic editing and diverse scenes, ranging from office cubicles to global shipping lanes, immediately capture attention and effectively communicate the breadth of BDO's services. The video cleverly uses concise text overlays to highlight key offerings, making it highly informative and engaging.

This recruitment video is exceptionally well-executed, successfully showcasing BDO's expertise and culture. The polished aesthetic and clear call to action make it a powerful tool for attracting top talent in finance and technology.

11. Acuity Brand Explainer Animation

Compelling visuals drive this Brand Explainer Video. The animation skillfully illustrates the dynamic changes in the financial services industry, highlighting Acuity's 20 years of experience. Its concise messaging and modern design effectively communicate Acuity's value proposition, showcasing the BEAT platform and its ability to help clients Do More With Less.

Interconnected nodes and circles cleverly visualize market evolution and technological integration. The video's clean aesthetic and impactful graphics leave a lasting impression, implicitly encouraging viewers to explore Acuity Knowledge Partners further.

12. Kubota Corporate Brand Overview

Compelling visuals immediately draw you in; this Brand Explainer Video Animated uses a rotating globe and striking icons to represent global challenges. The video's strength lies in its seamless blend of animated diagrams and live-action footage, showcasing Kubota's history and commitment to innovative solutions.

The clever use of interconnected circles and diagrams illustrating smart agriculture and circular economy solutions powerfully communicates Kubota's vision. The video's concise messaging and high-quality visuals create a lasting impression, effectively conveying Kubota's dedication to sustainability.

13. HORNE Brand Story Explainer

HORNE's video immediately captivates with its clever use of animation. The WISE MAN and FOOLISH MAN parable, brilliantly illustrated, is instantly memorable, showcasing the company's solid foundation. Simple yet effective visuals, like the compass and speedometer, clearly communicate complex ideas. This Corporate Brand Explainer video is a masterclass in concise storytelling.

Vibrant illustrations representing core values create a positive experience. The video successfully conveys HORNE's commitment to clients and employees, leaving a lasting impression. Its impactful visuals and clear messaging make it a highly effective brand communication tool.

14. Deloitte

Smart city solutions take center stage in this Creative Brand Explainer Video. Isometric perspectives bring the vibrant cityscapes to life, showcasing Deloitte's expertise in a clear, engaging way. The minimalist animation style ensures complex information is easily understood, making it accessible to a broad audience.

Data visualization effectively communicates the benefits of smart city technology, from improved citizen engagement to streamlined city planning. The video's concluding question, How smart is your city?, is a powerful call to action, leaving a lasting impression and encouraging further exploration.

15. Aqua Security Animated Brand Explainer

Cybersecurity's fast-paced evolution is brilliantly showcased in this Graphics Brand Explainer video. Aqua Security's use of 3D animation, particularly the hexagonal tunnel visualizing secure data flow, is both visually stunning and conceptually clear. The vibrant neon aesthetic and smooth transitions create a memorable experience.

The video's strategic use of visuals to convey complex ideas, without relying on a voiceover, is highly effective. It successfully targets tech professionals, showcasing Aqua Security's cloud-native security solutions as a powerful tool for secure transformation.

16. CEVA Minimalist Brand Video

Efficiently addressing modern business hurdles, Upwork's Graphics Brand Explainer Video uses sharp visuals to showcase its platform. The video's quick pace and simple animations make complex ideas easily understood, a testament to effective communication.

Upwork's talent acquisition process is clearly demonstrated, highlighting key features like security certifications and client testimonials. The strategic use of client logos builds trust, and the video's concise nature ensures viewers stay engaged.

17. Thermo Fisher Simple Brand Explainer

Sharp visuals and a dynamic pace make this Motion Graphics Brand Explainer a standout. The animation style cleverly showcases Amazon Connect's features, particularly the intuitive UI mockups, illustrating the customer interaction flow. The video's concise nature keeps viewers engaged.

The clever use of visual metaphors, like the thumbs-up icon for positive customer experiences, and the clear depiction of cost savings, makes complex information easily digestible. The video effectively communicates the benefits of Amazon Connect, leaving viewers wanting to learn more. It's a fantastic example of how to create a compelling explainer video.

18. MCL Animated Brand Journey

Nostalgic charm defines this Motion Graphics Brand Explainer Video for MCL. Playful visuals, like noodles stretching across various settings and a giant noodle ball, showcase the scale and homemade nature of their product. Expressive character animation adds a heartwarming touch, perfectly complementing the brand's focus on tradition.

The video cleverly communicates MCL's 60-year history and diverse menu. Warm colors and textured backgrounds create an inviting atmosphere, enhancing the message of homemade quality and nostalgic dining. Visit mclhomemade.com or follow MCL on Facebook.

19. Infineon Animated Brand Story

Pan-European collaboration takes center stage in AutoDrive's video. The animated sequences of self-driving vehicles and the detailed map illustrating the project's vast network are immediately captivating. This Simple Brand Explainer successfully communicates the scale and ambition of the project.

The video's strength lies in its clear presentation of complex technology. The focus on safety features, the mention of H2020 funding, and the open-source software aspect add credibility and broad appeal. The visual representation of prototypes further enhances the impact.

20. Boyd Cinematic Brand Explainer

High-impact visuals define Boyd's Tech Brand Explainer. The seamless blend of live-action and 3D animation, particularly the Mars rover sequence, is breathtaking. The futuristic color palette and dramatic lighting enhance the overall impact.

Boyd's diverse portfolio, spanning automotive and aerospace, is clearly presented. The video's concise delivery and impactful visuals leave a strong impression, making it a memorable example of corporate storytelling.

21. CRRC Brand Motion Graphics

Efficient warehouse operations are crucial. This Video Brand Explainer effectively communicates CRRC's solution through its clear visuals. Animated diagrams and software interface mockups showcase the product's functionality, making complex processes easy to understand.

The video's concise presentation of key benefits, such as improved pick rates, resonates with the target audience. The use of animation enhances comprehension, making this a great example of effective communication.

22. Atlas Copco Cinematic Brand Explainer

Industry 4.0 solutions are showcased with impressive visuals. This Visual Brand Explainer uses captivating 3D animation to highlight the urgency of climate action and the role of technology in creating a sustainable future. The Smart Integrated Assembly device is seamlessly integrated into the narrative, demonstrating its potential.

The video's compelling narrative arc, combined with a futuristic aesthetic, leaves a lasting impression. Its concise messaging and dynamic visuals effectively communicate the importance of sustainable practices and the role of Atlas Copco in driving this change. The video is a highly effective example of brand communication.

23. WalkMe Modern Brand Animation

Dynamic visuals launch this Animated Explainer Brand. The pinky promise, a vibrant neon orb, and smoothly cascading software windows immediately capture attention. This establishes the video's core message: simplifying technology.

WalkMe's mission to empower users is clearly conveyed. The video's fast pace and sleek design resonate with tech-savvy audiences, effectively communicating the brand's value proposition to businesses and individuals alike.

24. Healthe Visual Brand Explainer

Space-based technology transforming human health? This Animated Explainer Brand Video shows how. The vibrant visuals, seamlessly blending futuristic space imagery with everyday life, make Healthé's UVC sanitation and light spectrum solutions instantly relatable. The clean animation style and strategic use of color further enhance the message.

The video's focus on scientific research and a diverse, collaborative team underscores Healthé's global reach and commitment to improving lives worldwide. It's a compelling demonstration of innovative technology with a clear mission.

25. EQT Corporate Explainer Video

Workplace safety takes center stage in this engaging video. The transition from office to industrial settings immediately grabs attention, showcasing the need for protective footwear. This Animated Explainer Video Brand cleverly uses visuals to highlight Purofort's benefits and EQT's global reach.

Dunlop Protective Footwear's features are presented clearly, emphasizing comfort and protection. The minimalist animation style ensures the message is easily understood, making it a highly effective marketing tool for businesses and safety professionals.

26. World Microbe Forum Modern Brand Explainer Video

Microscopic breakthroughs unite the globe in this Brand Animated Explainer. Scientists collaborating across continents, visualized through dynamic animation and a rotating globe, highlight the World Microbe Forum's global impact. The sleek, modern style and vibrant colors enhance the message.

A wireframe microscope and animated scientists interacting showcase the forum's focus on scientific exchange. The clear call to action, Join us, and the display of event dates, effectively encourage viewers to participate and share their research.

27. Cisco 2D Brand Explainer Example

Clean lines and vibrant colors bring Cisco's vision to life in this Brand Animated Explainer Video. The simple yet effective animation style makes complex ideas about connected healthcare easily understandable. The video successfully showcases the interconnectedness of healthcare, highlighting its focus on people and a better future.

This concise explainer video leaves a lasting impression. The message of connected, secure, sustainable, and equitable healthcare is powerfully conveyed. It successfully positions Cisco as a facilitator of positive change, building a bridge to a healthier tomorrow.

28. Comarch Brand Explainer Motion

Global energy demands are vividly portrayed in this Brand Animated Video Explainer. The 3D animations, especially the globe transitioning into a world map, are stunning and effectively communicate the urgency of the issue. The video's modern aesthetic and clear narration make complex concepts accessible.

This Brand Animated Video Explainer successfully showcases the solution's impact on cost savings and sustainability. The visual metaphors, such as the glowing orb and digital tree, are memorable and enhance understanding. The video concludes with a powerful image, leaving a lasting impression.

29. FSGImpact Motion Graphics Explainer

This Brand Awareness Animated Explainer powerfully showcases collective impact. Visual metaphors, such as mountains symbolizing challenges and collaborative figures conquering them, effectively communicate the core message . The video highlights successful projects, illustrating the five conditions for collective impact.

The concise storytelling and vibrant visuals create a lasting impression, inspiring viewers to learn more about this approach to social change. A specific example of a successful project, as shown, further strengthens the message.

How to plan and optimize Brand Explainer Videos?

Emotional Resonance: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids leveraged this wisdom for a non-profit client. By focusing on the emotional impact of their work in a brand explainer video, we helped them connect with donors on a deeper level, resulting in a 25% increase in donations.

Actionable: Evoke emotion through storytelling to create lasting impact with viewers.

Visual Storytelling: "The more you see, the less you know." - Diana Vreeland. Advids applied this minimalist approach for a fashion client. We created a visually striking brand explainer video that focused on showcasing the elegance and simplicity of their designs, leading to a 15% increase in online sales.

Actionable: Prioritize impactful visuals over excessive information for stronger recall.

Audience Understanding: "Digital media is not just about technology, it's about people." - James McQuivey. Advids used this insight for a healthcare client. By thoroughly researching their target audience, we crafted a brand explainer video that resonated with their specific needs and concerns, resulting in a 30% increase in appointment bookings.

Actionable: Understand your audience's needs and tailor your message accordingly.

Value Proposition Focus: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids used this principle for a food and beverage client. We focused their brand explainer video on the unique value proposition of their product – its health benefits and natural ingredients – leading to a 20% increase in brand awareness.

Actionable: Highlight your unique value proposition to differentiate yourself from competitors.

Call to Action Clarity: "The difference between ordinary and extraordinary is that little extra." - Jimmy Johnson. Advids implemented this for an e-commerce client. By including a clear and compelling call to action in their brand explainer video, we drove viewers to their website, resulting in a 10% increase in online sales conversions.

Actionable: Include a clear call to action to guide viewers towards desired outcomes.

Why Advids for Brand Explainer Video?

At Advids, we create high-quality, original Brand Explainer Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective animation.

Crafting Your Unique Animated Story:

Customized Brand Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another style, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Brand Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.

Expertise You Can Trust:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of Brand Explainer Video effectiveness. We've produced over 315 successful Brand Explainer Videos specifically.
Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust us to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Partnership:

Collaborative Process: We maintain close collaboration throughout the project lifecycle, from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Clear, open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Brand Explainer Videos.

Ready to unlock the potential of Brand Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Explainer Video?

A brand explainer video is a short, engaging video that communicates a brand's value proposition, mission, and key offerings to a target audience. It aims to educate, inform, and inspire viewers, ultimately driving brand awareness, lead generation , and conversions. These videos are versatile assets that can be used throughout the customer journey, from initial awareness to long-term engagement.

Brand explainer videos are used across various marketing channels, including websites, social media, email campaigns, and paid advertising. They can be used to introduce a new product or service, explain a complex concept, build brand trust , or generate leads.

What do top Brand Explainer Videos have in common?

Mastering brand explainer videos requires a strategic approach focusing on impactful storytelling and clear communication.

Brand Storytelling: Use emotional storytelling to build a connection with the audience, showcasing relatable scenarios and customer testimonials .

• Target Audience Definition : Create detailed buyer personas to tailor messaging and visuals to resonate deeply.
• Problem-Solution Clarity : Visually demonstrate the problem and solution using clear, concise visuals and minimal text.
• Value Proposition Differentiation : Use strong visuals and concise language to highlight unique selling points and competitive advantages.
• Visual Brand Identity : Employ a consistent color palette, typography, and imagery to reinforce brand recognition and trust.
• Key Feature Focus: Prioritize features that directly address the target audience's pain points and desires.
• Narrative Structure : Use a three-act structure (setup, conflict, resolution) to create a compelling and memorable narrative.
• Compelling CTA : Use strong verbs and clear instructions to guide viewers towards desired actions, like visiting a website or making a purchase.
• Visual Pre-Production : Storyboarding ensures a smooth production process and helps visualize the final product before filming or animation.
• Animation Style Alignment : Choose an animation style that complements the brand's personality and tone, enhancing viewer engagement.

What makes Brand Explainer Video effective?

A concise, compelling narrative seamlessly blends information and entertainment, prioritizing clarity. Strategic visual choices?animation, motion graphics, or live-action?must align with brand identity and target audience. Optimize video length ; shorter is generally better, aiming for maximum impact within the ideal timeframe for the message.

Craft a single, sharply defined message directly addressing the audiences core needs and pain points. Evoke an emotional connection by addressing audience concerns and sparking curiosity; resonate with their values. Ensure consistent brand voice, visuals, and messaging throughout, reinforcing brand identity. Professional production values are crucial for a polished, impactful final product.

Thorough audience research informs every creative decision, ensuring resonance and relevance. Data-driven insights guide creative choices and post-launch analysis to optimize future campaigns. A clear, compelling call to action guides viewers towards desired engagement, whether its a website visit or product purchase.

How long should your Brand Explainer Video be?

Master brand explainer video length by aligning video type, use case, and target funnel stage.

Pre-production Considerations for Determining Video Length:

• What's the core message?
• Who's the ideal viewer ?
• How many key features?
• What style best suits the brand?
• Which platform is the target?
• Does the animation style fit?
• What's the desired impact?

Brand explainer video length guide

How to create Brand Explainer videos?

Crafting compelling brand explainer videos requires a strategic approach. Mastering the pre-production and production phases ensures your video effectively communicates your brand's value proposition and achieves your marketing objectives.

• Core Message - A clear, concise message avoids confusion and maximizes impact.
• Story Outline - A well-structured narrative keeps viewers engaged and drives understanding.
• Video Style - The right style enhances brand identity and creates a memorable experience.
• Scriptwriting - A conversational, natural script builds trust and improves viewer comprehension.
• Storyboarding - A detailed storyboard ensures visual consistency and a smooth production process.
• Video Shooting/Animation - High-quality visuals establish credibility and professionalism.
• Video Editing - Precise editing maintains viewer engagement and delivers a polished final product.
• Voice Recording - A professional voiceover enhances clarity and adds emotional depth.
• Call to Action - A clear, compelling call to action drives conversions and maximizes ROI.

Crafting a Compelling Explainer Video Script

Creating a compelling explainer video script is more than just listing features. It's about weaving a narrative that resonates with your audience and leaves a lasting impression. Think of your script as the foundation of your video's success, guiding viewers through a clear and engaging story. For corporate explainer videos, this is especially crucial for conveying complex information in a digestible format.

Let's explore key elements for crafting a script that captivates and converts:

• Understand your audience. Speak their language, addressing their specific needs and pain points. Imagine explaining complex software to a non-technical audience; clarity is key.
• Craft a compelling narrative. Use storytelling techniques to connect with viewers emotionally. Don't just tell them what your product does; show them how it transforms their lives.
• Highlight your unique selling proposition. What sets your brand apart? For explainer video examples for technology companies, showcasing innovation is essential.
• Drive action with a clear call to action. Guide viewers towards the desired next step, whether it's visiting your website or requesting a demo.

By focusing on these elements, we can create explainer video scripts that not only inform but also inspire action, driving meaningful results for your brand.

The Importance of a Strong Brand Narrative

Beyond the technicalities of video production lies the heart of truly impactful communication: your brand narrative. Imagine watching an explainer video that doesn't just explain, but resonates, captivates, and inspires. That's the power of a well-crafted narrative. It's the invisible thread connecting your brand with your audience, transforming passive viewers into engaged customers. For small businesses, explainer videos offer a powerful platform to connect with their audience.

A compelling narrative isn't just about listing features; it's about weaving a story that speaks to your audience's needs and aspirations. Think about how much easier it is to grasp a complex concept when presented within a relatable story. Crafting compelling introduction videos is crucial for capturing attention. A strong narrative can transform a simple introduction into a captivating brand story.

• Build emotional connections. When we connect with a story, we're more likely to remember and act upon its message.
• Make complex information digestible. A narrative simplifies complex ideas, making them easier for your audience to understand and retain.
• Differentiate your brand. In a crowded marketplace, a unique narrative helps you stand out and capture attention.
• Drive action. When viewers are emotionally invested, they're more likely to take the desired next step, whether it's visiting your website or making a purchase.

A strong brand narrative transforms your explainer video from a simple explanation into a memorable experience, fostering deeper connections with your audience and ultimately driving meaningful results for your business.

Animation Styles for Brand Explainer Videos

Having explored the essentials of explainer videos, let's delve into the exciting world of animation styles. Choosing the right style is like selecting the perfect outfit – it needs to fit your brand's personality and resonate with your audience. From the vibrant simplicity of 2D animation to the immersive realism of 3D, each style offers a unique way to tell your story. Remember, a well-chosen animation style can elevate your explainer video, transforming it from informative to truly captivating.

Think about a recent product explainer video example you enjoyed. What made it memorable? Chances are, the animation style played a significant role. Whether it was the charming simplicity of whiteboard animation or the dynamic energy of motion graphics, the style helped bring the product to life. Similarly, promotional explainer videos often leverage eye-catching animation to grab attention and drive conversions.

Let's explore some popular animation styles and their unique strengths:

• 2D Animation: Versatile and cost-effective, 2D animation is a great all-rounder, suitable for a wide range of explainer videos.
• 3D Animation: Add depth and realism to your product showcases or complex concepts with the immersive power of 3D animation.
• Motion Graphics: Perfect for short, punchy messages, motion graphics use dynamic visuals and text to create a memorable impact.
• Whiteboard Animation: Explain complex ideas with charming simplicity using whiteboard animation, building trust and engagement.

Ultimately, the best animation style for your explainer video depends on your specific needs and goals. Consider your brand identity , target audience, and the message you want to convey. By carefully selecting the right style, you can create an explainer video that not only informs but also inspires.

Integrating Explainer Videos into Your Website

Having explored animation styles, let's discuss website integration . strategic placement is key for maximizing impact. Think of your website as a stage, and your explainer video as the star performer. Where will it shine brightest? Creative explainer video examples can transform your website into an engaging experience.

Imagine a visitor landing on your homepage, immediately captivated by a vibrant video showcasing your core message. That's the power of placing your video in the hero section. Or, picture a potential customer exploring your product page, effortlessly grasping complex features through a concise, embedded video. That's how targeted placement drives conversions.

Let's explore some key strategies:

• homepage hero section : Grab attention instantly with a captivating video showcasing your core message.
• Product Pages: Help customers understand your product's value with embedded videos demonstrating key features and benefits.
• About Us Page : Connect with your audience on a personal level by sharing your brand story through an engaging video.
• Landing Pages: Drive conversions by tailoring videos to specific products or services highlighted on individual landing pages.

By strategically integrating your explainer video, you transform your website into a dynamic and engaging platform, maximizing its potential to connect with your audience and drive meaningful results.

How brand explainer video examples are curated?

We dove deep into brand explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response , information design , 10-second litmus test.
4. visual design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and persuasiveness of the brand's value proposition.
7. brand storytelling Determining the effectiveness of the video in conveying a compelling brand story.
8. performance metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.18% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand explainer video examples 2024, n=10000 videos within duration <3 mintues, across industries.