30 Brand Explainer Video Examples For Branding Inspiration

1. Tipalti

Paying a global network of partners efficiently stands as a monumental task for today's digital platforms, involving diverse transactions across varied content and service types. This compelling corporate explainer video visually captures the sheer intricacy of managing worldwide payments. The crisp animation simplifies this complex challenge effectively for the viewer.

A robust solution emerges to orchestrate this critical process seamlessly. Integrating built-in onboarding, compliance, and tax validation, Tipalti provides essential peace of mind by automating burdensome tasks. This reliable payables engine fuels partner satisfaction globally, empowering platforms to focus on core business and confidently scale worldwide.

2. Entrust 2D animation explainer video

Earning attention and building trust proves crucial in todays bustling digital world, especially amidst overflowing inboxes filled with uncertainty. Facing this challenge head-on, this 2D animation explainer video skillfully depicts the problem of unverified communications and the critical need for sender identity assurance.

The video then compellingly reveals Verified Mark Certificate as a significant breakthrough. Showcasing how a trusted logo displayed prominently instantly boosts recognition and consumer confidence, it presents compelling evidence of increased open rates, brand recall, and purchase likelihood. This serves as genuine inspiration for creating communications that foster reliable connections.

3. Elsner Customer education video

Breaking free from the limitations of static marketing collateral, Elsner presents its Dynamic QR Code Generator. This innovative solution empowers instant, remote updates to information embedded within the code, making physical materials surprisingly adaptable and always current.

The core benefit lies in the significant cost and time savings by eliminating the need for costly reprints whenever details shift whether it's changing a promotion or updating contact information. Its robust support for diverse data types offers broad application, while scan tracking transforms a simple scan interaction into strategic intelligence about engagement.

Ultimately, this serves as a powerful customer education video, effectively demonstrating how dynamic QR codes offer unparalleled flexibility for agile campaigns and crucial performance insights. It's a clear example of communicating a complex technical solution in an inspiring, benefit-driven way.

4. SOFTSWISS Product explanation video

Unlock the full potential of online gaming ventures with SOFTSWISS, presented through a visually dynamic narrative. The vibrant, modular design effectively demystifies complex software, transforming intricate solutions into accessible building blocks for success. This approach doesn't just inform; it vividly illustrates over a decade of experience and remarkable operational scale, setting a clear standard.

Crucially, this product explanation video details their comprehensive offering, from leading crypto integration to essential back-office and support systems. It makes launching and managing a thriving iGaming business feel tangible and supported, showcasing how their array of services forms a ready-to-go, winning combination for partners looking to innovate and grow.

5. Seacomp Whiteboard explainer video

An innovative spark ignites the desire to create, yet bringing a hardware product to market confronts the harsh statistic that most launches fail. The path from idea to physical reality involves a labyrinth of complex decisions and processes, demanding significant time and expertise to navigate successfully.

The inherent complexity of hardware development is skillfully illustrated in this whiteboard explainer video. It highlights the daunting journey from ideation through production and distribution, revealing hundreds of vital choices. orchestrating these steps perfectly to avoid costly errors and potential business failure requires seasoned guidance.

This is where Seacomp steps in. As a manufacturing partner, their experience provides the critical guidance needed, demystifying the process and showing exactly where to focus. Trusting your product development to their capable hands grants you the freedom and confidence to concentrate on your business vision and deliver a successful product your fans will adore.

6. State Street Service explainer video

Navigating the intricate world of private markets introduces unique complexities, particularly the challenge of scattered data preventing a clear investment perspective. This service explainer video compellingly articulates the fragmented reality fund managers face, where increased accessibility brings varied investor needs and growing regulatory demands add further layers of difficulty to gaining unified insight.

State Street addresses this by demonstrating its integrated platform, State Street Alpha for Private Markets. The visual narrative powerfully illustrates the platform's ability to transform dispersed data into a single, cohesive view. Combining deep expertise with advanced technology, it centralizes operations and aggregates diverse assets, from public to private, equipping managers with the tools for enhanced ESG reporting, investor relations, and strategic analysis, fundamentally enabling sharper investment decisions amidst complexity.

7. ArganoInterRel Product explainer video

Feeling overwhelmed by tangled financial processes and struggling for actionable insight? This product explainer video from ArganoInterRel vividly portrays that common challenge, then presents a powerful visual shift towards clarity and control. It clearly outlines their strategic assessment approach to helping organizations gain the necessary grasp for informed, timely business decisions.

The impactful element is the demonstration of the 3-Day Strategic Assessment itself. It highlights experts analyzing existing EPM and analytics platforms, clarifying what functions effectively and revealing paths for better integration and automation. This promises improved profitability, reduced total cost of ownership, and a tailored roadmap addressing unique business needs.

What resonates is the inclusion of change management, a vital piece often overlooked. The video stresses why ignoring it undermines success, making this offering feel uniquely comprehensive. It inspires thinking beyond just systems to the holistic elements required for lasting optimization and a stronger return on technology investment.

8. Syniverse Whiteboard explainer video

Forging fluid connections across diverse business partners is the new imperative. Universal Commerce offers a compelling pathway through this complexity. This dynamic whiteboard explainer video cuts through the noise, clearly mapping out how the product streamlines interactions, simplifies transactions, and unlocks revenue opportunities with increased agility.

The presentation highlights unparalleled transparency and traceability throughout every exchange. Leveraging blockchain technology, Universal Commerce provides the foundational trust and accountability needed for verifiable truth and reliable revenue reconciliation. This comprehensive solution allows businesses to reimagine possibilities for growth in an interconnected world.

9. Nexdigm Customer education video

Untangling the knots in finance operations feels daunting for many growing businesses. This animated piece powerfully visualizes those familiar struggles ? from cost optimization woes to data irregularities ? presenting the chaos with relatable clarity that immediately captures attention. The simple, effective visuals cut through complexity.

Nexdigm emerges as a seasoned guide in this visual journey. More than just outlining services, the video functions as a practical customer education video, demonstrating how their deep experience and breadth of solutions provide a trusted partnership to diagnose issues, build strategy, and automate processes, freeing teams to focus on scaling. Their 55+ year legacy underscores this capability, offering a compelling template for how brands can inspire confidence and communicate their unique value proposition effectively.

10. TIGRON Animated character explainer

Witnessing solutions engineered for unforgiving conditions, the TIGRON actuator video makes an immediate impact. An animated character explainer, embodied by a tiger, visually represents the product's inherent strength and resilience, setting the stage for its critical role ensuring safety in potentially explosive settings.

Its design impresses with practical features like dislodged controls enabling safe access up to 100m, significantly reducing operator risk in tight spots. The intuitive commissioning assistant simplifies setup, while autonomous power ensures vital data transmission during power failures, highlighting its robust reliability and advanced operational concept that sets a new benchmark.

11. Baillie Gifford Corporate explainer video

Bold animation unfolds, presenting Baillie Gifford's invitation to early career professionals through a captivating display of abstract forms and motion. This is a refreshing way to define a company's spirit, illustrating core values like curiosity and patience with dynamic visuals that feel alive with possibility, moving far beyond conventional corporate messaging.

Serving as an imaginative corporate explainer video, it emphasizes bravery by showing elements diverging and connecting, portraying a collaborative yet independent culture. This distinct, artistic method provides an inspiring blueprint for others aiming to communicate their ethos authentically, proving visual storytelling can powerfully resonate.

12. Map Maker Brand story video

Unlocking the power for maps to become genuine extensions of a brand's identity marks a significant shift in digital design. Map Maker offers the unique capability to tailor visual experiences, moving beyond static layouts to create maps that actively resonate with users and reflect a distinct brand personality.

Creative control is central, with tools ranging from intuitive templates for different use cases to advanced styling through code, empowering creators to shape every visual element. This allows for maps that not only guide, but also enhance the user journey, highlighting relevant information like traffic or points of interest seamlessly.

Providing these customizable styles online for easy sharing and integration via APIs transforms a utility into a dynamic component. This elevates the map's role within the overall brand story video experience, ensuring every interaction feels native and purposeful.

13. Writer Animated explainer video

Unlocking generative AI's promise for enterprises demands a platform built for scale and trust. This animated explainer video compellingly showcases how Writer rises to this challenge. It uniquely integrates with organizational data via its Knowledge Graph, driving remarkably insightful and business-specific content generation.

Writer's strength lies in rigorously enforcing AI guardrails, guaranteeing work is not just fast, but also accurate, compliant, and brand-perfect. Witnessing the reported surge in output, search traffic, and brand compliance demonstrates this platform's potent ability to transform productivity and creative workflows across an organization.

14. Rokt Service explainer video

Turning routine online purchases into dynamic moments of connection and value is the powerful shift revealed here. Leveraging data science to instantly understand each individual consumer, Rokt unlocks tailored opportunities across the entire transaction journey, from initial review to the confirmation page. This intelligent approach transforms traditionally static moments into engagement points.

Instead of a simple endpoint, every step becomes a chance for meaningful interaction. This service explainer video compellingly illustrates personalization with examples like offering a relevant warranty or suggesting a streaming trial when customer intent is highest. This strategic placement drives significant value for both the business and the buyer, maximizing engagement and loyalty.

15. ADVARRA Onboarding explainer video

Bringing order to the complexity of clinical research unfolds visually in this demonstration. The effectiveness of this onboarding explainer video lies in how it presents ADVARRA's suite, transforming disparate processes into streamlined control. It illustrates management across startup, recruiting, operations, compliance, and finances at enterprise and site levels, offering a panoramic view and critical oversight for thousands of studies.

More than just software, the video unveils integrated capabilities fostering participant trust and simplifying engagement, including secure communication, HIPAA video conferencing, real-time payments, and electronic source documentation. This connected ecosystem powerfully illustrates a comprehensive approach ensuring data integrity, boosting retention, and propelling clinical research forward.

16. PALFINGER Onboarding explainer video

Developing proficiency in demanding machinery requires learning safely away from real-world consequences. The PALFINGER VR1 Training Simulator meets this need, creating a virtual space for risk-free practice that bypasses the limitations of traditional hands-on training which can be costly, time-consuming, and tie up valuable equipment. It offers a smarter path to skill development.

Functioning effectively as an onboarding explainer video, the simulator transports users into highly realistic scenarios, from cityscapes to factory floors, allowing mastery of various lifting tasks. This accessible and portable system builds operator confidence and expertise, significantly reducing the likelihood of site accidents and enhancing overall field performance compared to conventional methods.

17. Ecube Labs Explainer video marketing

Escaping the complex, often wasteful dance of traditional waste management is the clear promise shown here, a stark contrast vividly depicted. Ecube Labs presents a smart system where the uncertainty of guessing bin fullness becomes obsolete, offering an 'aha' moment for managers. CleanCube compactors and CleanFlex sensors introduce a data-driven future, leaving behind arbitrary schedules.

These innovations gather real-time fill level and sensor data, transmitting it to the Clean City Network online platform. This empowers decision-makers with visual insights and leverages machine learning for accurate fill prediction. The transition from chaotic routes to intelligently optimized paths, effectively demonstrated in this piece of explainer video marketing, reduces unnecessary truck rolls dramatically. This minimizes traffic impact, lowers emissions, and generates significant operational savings, ultimately creating smarter, cleaner urban environments.

18. LexisNexis Visual Storytelling Video

Witness a journey charting profound expertise evolution; this visual storytelling video reveals LexisNexis Risk Solutions' deep roots. The swirling DNA isn't just animation; it powerfully conveys how inherent, organic growth underpins their foundational strength.

Peering into intricate data streams, the piece illustrates their capacity to extract critical intelligence, forging disparate threads into a unified fabric. This demonstrates robust solutions delivering trust and efficiency, serving as inspiration for impactful video communication.

19. Rippling 2D animation video

Untangling the knots of modern business operations is the core message of this impressive platform. This striking 2D animation video illustrates how everything from planning headcount to running payroll flows together effortlessly within a single environment. Its visual simplicity belies the system's powerful depth, demonstrating a unified HR and IT approach.

The platform's true value lies in automating complex employee lifecycle stages, drastically reducing administrative burden and enhancing data accuracy. Building compensation bands, posting jobs, customizing interview plans, and triggering performance conversations all become intuitive, empowering different user roles. It's an inspiring look at how technology streamlines HR, freeing up resources and increasing business agility.

20. LEITNER 2D animation video

Visualizing effortless aerial travel becomes reality with this presentation. The striking 3D render brings autonomous gondola operation vividly to life, showing how LeitPilot's intelligent orchestration is the engine behind seamless passenger flow at the station.

The clarity portraying the system's complex steps is compelling, much like a well-designed 2D animation video simplifies concepts. This detailed demonstration builds confidence in smart technology's ability to enhance safety and efficiency for both operators and travelers.

21. TalkStack Visual Storytelling Video

Hearing AI effortlessly confirm appointment details and gather specific car information immediately captures attention. The surprising naturalness powered by TalkStack showcases a capability to handle complex, multi-part questions and unexpected user responses smoothly, mirroring human interaction far more closely than typical automated systems.

This demonstration highlights an impressive level of conversational intelligence. An interesting example of a Visual Storytelling Video, it effectively uses auditory cues to convey the product's sophistication and efficiency. For creators, it inspires focusing marketing efforts on clearly communicating core value and the tangible benefits of innovative technology.

22. Boston Scientific Animated character explainer

Offering clarity amidst healthcare's complex clinical and economic challenges, a compelling animated character explainer unveils the powerful partnership between Boston Scientific and Siemens Healthineers. This collaboration uniquely bridges medical innovation with financial and operational needs, directly addressing the dual pressures providers face today, aiming for tangible practice and patient benefits.

Their combined solutions fuel advancements, reducing radiation exposure and enhancing procedure safety and simplicity. Joint expertise and customized contracting save time, optimize cash flow, and improve practice financial health. This integrated approach strengthens quality outcomes and elevates the patient experience, inspiring better healthcare delivery.

23. Afiniti 2D animation explainer video

Revealing the power of intelligent pairing, this video presents a compelling vision for transforming customer engagement. Afiniti addresses the challenge of poor interactions by introducing a sophisticated AI solution designed to pair agents and customers based on predicting behavioral fit for better outcomes.

Afiniti's platform identifies subtle patterns, enabling precise pairing that increases performance and profitability. The video's simple, clean 2d animation explainer video clarifies this complex technical concept. Visual elements like the growth graph effectively convey the measurable impact.

This compelling example highlights the unique value proposition of compensating only on proven gain, offering businesses a powerful tool to drive long-term customer value globally through optimized human connection.

24. Expro Brand story video

Taming the complexities of ultra high rate gas condensate fields requires powerful engineering insights. Expro's Gas + Condensate Test Separator, featured in this compelling animation, stands as a modular system crafted for accurate production appraisal and reliable subsea flow line cleanup.

The video's strength lies in peering inside the technology. It vividly reveals the mechanism for highly efficient liquid-gas separation, demonstrating capability to conquer ultra high flow rates with intelligent engineering and a compact footprint. Such clarity builds confidence, serving as an impactful brand story video.

25. Noom Product launch video

Stepping away from quick-fix promises, Noom presents a refreshingly insightful path. This isn't another restrictive diet; instead, its core revolves around applied psychology to foster lasting change. By shifting focus from rigid rules to understanding behavior, the approach feels inherently more empowering, connecting with viewers seeking sustainable well-being rather than temporary results.

The true brilliance lies in reframing success as "lose weight for life," moving past seasonal goals to profound personal transformation. This resonates deeply, symbolized by embracing "the You." Such a clear, empathetic message makes this a compelling product launch video, offering valuable lessons for any creator aiming to communicate genuine, unique value that inspires lasting connection.

26. FireCuda Animated explainer video

Conquering digital challenges demands hardware built for relentless speed and unwavering persistence. This dynamic video powerfully presents Seagate's FireCuda drive, engineered specifically to meet those high demands for power users. Its intense visual style immediately conveys the drive's high-performance nature.

The presentation excels by translating complex technical specifications into tangible, exciting benefits. Through compelling visuals depicting breakneck speed and detailed breakdowns showing robust endurance ratings, it clearly communicates performance capabilities and durability.

This visual clarity, typical of an effective animated explainer video, underscores the drive's rapid performance and durable build, vividly personified by the dynamic dragon motif. It's a powerful example of how to make technical products resonate emotionally and inspire confidence for their intended audience.

27. Autobio Product launch video

Embarking on a journey from concept to cutting-edge reality, this Autobio product launch video masterfully presents a sophisticated automated laboratory system. The visual narrative gracefully transitions from an initial sketch, symbolizing visionary design, to a fully rendered, integrated suite of modules, immediately conveying the scale and intelligent flow of their solution.

Detailing the intricate automated processes, the video showcases seamless sample handling, scanning, and analysis across various units working in precise coordination. This powerful demonstration highlights how the integrated setup minimizes manual steps and maximizes workflow efficiency, offering a compelling look at next-generation lab capabilities. It serves as an inspiring benchmark for communicating complex technological value through dynamic visualization.

28. Banking Advisor Explainer video marketing

Confronting the relentless pressures of modern banking operations underscores the need for savvy digital tools. This is where effective explainer video marketing demonstrates its power, showcasing solutions like Banking Advisor. The video quickly establishes its relevance by highlighting the crucial need to make every moment count.

Beyond simple automation, the system acts as an intelligent partner, instantly turning raw data from documents into actionable insights and revealing critical information like covenant breaches. It streamlines tedious tasks, effortlessly generating detailed drafts and providing expert guidance on complex policies through a natural interface. This powerful synergy allows advisors to reclaim valuable time, dedicating their expertise to higher-value client engagement rather than administrative burdens.

29. Deposita Product explainer video

Depicting complex value flow comes alive through a vibrant, interconnected diagram. At its heart is the 'CONNECTOR', linking essential points like business sites, transit logistics, and mobile access to the Protector range of automated banking machines. This visual clarifies a complex network.

The system ensures deposits process speedily, offering guaranteed fund credit and comprehensive risk cover instantly. Collections are dynamically scheduled for peak operational efficiency, enabling businesses to focus on core operations. This effective product explainer video simplifies complexities, visually conveying trust and reliability in cash management.

30. PINNACOL Product explanation video

Pulsing with the vibrant energy of Colorado, the animation captures a resilient spirit. Diverse scenes depict businesses and individuals charting a path forward, from tackling construction challenges to serving customers and enjoying mountain slopes. It vividly portrays a community's inherent strength and adaptability in overcoming obstacles.

The message delivered by this product explanation video powerfully connects that enduring spirit directly to Pinnacol's commitment. They are woven into the narrative as more than just insurance; they are depicted as a foundational partner enabling these diverse enterprises to safely continue their essential work and contribute to the state's vitality.

Measuring Real Impact: Explainer Video ROI Deep Dive

Crafting engaging visuals compelling narratives builds an essential marketing asset. Yet true impact assessment unfolds when teams evaluate the real-world results generated. Understanding the Return Investment your video delivers proves absolutely crucial for optimizing overall video strategy moving forward. Measuring beyond basic vanity metrics like simple view counts or likes reveals the genuine business value created over time. This section dives deeper into quantifying video performance methodologies tracking viewer journeys linking outcomes tangible business objectives.

Measuring Explainer Video ROI involves connecting video engagement directly quantifiable Business Metrics. Teams meticulously track conversion rates specifically for audiences who interacted with the video content across platforms. Assigning a clear monetary value actions viewers take after watching sign-ups lead form submissions demos or direct purchases demonstrates concrete financial returns. Comparing these aggregate benefits against total video production distribution costs yields a clear picture actual return. Analyzing shifts website traffic overall audience engagement patterns post-implementation showcases broader positive influence across digital properties.

Data Analytics offer indispensable insights continuous refinement improvement efforts. Analyzing viewer drop-off points within the video pinpoints exact moments audience attention wanes allowing creators refine pacing messaging flow. Employing A/B testing for alternative calls action different opening hooks identifies most effective elements driving desired viewer behavior maximizing click-through rates. Integrating video viewing data directly into customer relationship management systems enables highly personalized sales marketing automation workflows ensuring valuable leads receive timely relevant follow-up based on their engagement level. Strategic video placement aligning content specific customer journey stages maximizes message relevance potential conversion moments.

Why Advids for Brand Explainer Video?

At Advids, we create high-quality, original Brand Explainer Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective animation.

Crafting Your Unique Animated Story:

Customized Brand Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another style, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Brand Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.

Expertise You Can Trust:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of Brand Explainer Video effectiveness. We've produced over 315 successful Brand Explainer Videos specifically.
Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust us to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Partnership:

Collaborative Process: We maintain close collaboration throughout the project lifecycle, from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Clear, open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Brand Explainer Videos.

Ready to unlock the potential of Brand Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Explainer Video?

A brand explainer video is a short, engaging video that communicates a brand's value proposition, mission, and key offerings to a target audience. It aims to educate, inform, and inspire viewers, ultimately driving brand awareness, lead generation , and conversions. These videos are versatile assets that can be used throughout the customer journey, from initial awareness to long-term engagement.

Brand explainer videos are used across various marketing channels, including websites, social media, email campaigns, and paid advertising. They can be used to introduce a new product or service, explain a complex concept, build brand trust , or generate leads.

What do top Brand Explainer Videos have in common?

Mastering brand explainer videos requires a strategic approach focusing on impactful storytelling and clear communication.

Brand Storytelling: Use emotional storytelling to build a connection with the audience, showcasing relatable scenarios and customer testimonials .

• Target Audience Definition : Create detailed buyer personas to tailor messaging and visuals to resonate deeply.
• Problem-Solution Clarity : Visually demonstrate the problem and solution using clear, concise visuals and minimal text.
• Value Proposition Differentiation : Use strong visuals and concise language to highlight unique selling points and competitive advantages.
• Visual Brand Identity : Employ a consistent color palette, typography, and imagery to reinforce brand recognition and trust.
• Key Feature Focus: Prioritize features that directly address the target audience's pain points and desires.
• Narrative Structure : Use a three-act structure (setup, conflict, resolution) to create a compelling and memorable narrative.
• Compelling CTA : Use strong verbs and clear instructions to guide viewers towards desired actions, like visiting a website or making a purchase.
• Visual Pre-Production : Storyboarding ensures a smooth production process and helps visualize the final product before filming or animation.
• Animation Style Alignment : Choose an animation style that complements the brand's personality and tone, enhancing viewer engagement.

What makes Brand Explainer Video effective?

A concise, compelling narrative seamlessly blends information and entertainment, prioritizing clarity. Strategic visual choices?animation, motion graphics, or live-action?must align with brand identity and target audience. Optimize video length ; shorter is generally better, aiming for maximum impact within the ideal timeframe for the message.

Craft a single, sharply defined message directly addressing the audiences core needs and pain points. Evoke an emotional connection by addressing audience concerns and sparking curiosity; resonate with their values. Ensure consistent brand voice, visuals, and messaging throughout, reinforcing brand identity. Professional production values are crucial for a polished, impactful final product.

Thorough audience research informs every creative decision, ensuring resonance and relevance. Data-driven insights guide creative choices and post-launch analysis to optimize future campaigns. A clear, compelling call to action guides viewers towards desired engagement, whether its a website visit or product purchase.

How long should your Brand Explainer Video be?

Master brand explainer video length by aligning video type, use case, and target funnel stage.

Pre-production Considerations for Determining Video Length:

• What's the core message?
• Who's the ideal viewer ?
• How many key features?
• What style best suits the brand?
• Which platform is the target?
• Does the animation style fit?
• What's the desired impact?

Brand explainer video length guide

How to create Brand Explainer videos?

Crafting compelling brand explainer videos requires a strategic approach. Mastering the pre-production and production phases ensures your video effectively communicates your brand's value proposition and achieves your marketing objectives.

• Core Message - A clear, concise message avoids confusion and maximizes impact.
• Story Outline - A well-structured narrative keeps viewers engaged and drives understanding.
• Video Style - The right style enhances brand identity and creates a memorable experience.
• Scriptwriting - A conversational, natural script builds trust and improves viewer comprehension.
• Storyboarding - A detailed storyboard ensures visual consistency and a smooth production process.
• Video Shooting/Animation - High-quality visuals establish credibility and professionalism.
• Video Editing - Precise editing maintains viewer engagement and delivers a polished final product.
• Voice Recording - A professional voiceover enhances clarity and adds emotional depth.
• Call to Action - A clear, compelling call to action drives conversions and maximizes ROI.

Crafting a Compelling Explainer Video Script

Creating a compelling explainer video script is more than just listing features. It's about weaving a narrative that resonates with your audience and leaves a lasting impression. Think of your script as the foundation of your video's success, guiding viewers through a clear and engaging story. For corporate explainer videos, this is especially crucial for conveying complex information in a digestible format.

Let's explore key elements for crafting a script that captivates and converts:

• Understand your audience. Speak their language, addressing their specific needs and pain points. Imagine explaining complex software to a non-technical audience; clarity is key.
• Craft a compelling narrative. Use storytelling techniques to connect with viewers emotionally. Don't just tell them what your product does; show them how it transforms their lives.
• Highlight your unique selling proposition. What sets your brand apart? For explainer video examples for technology companies, showcasing innovation is essential.
• Drive action with a clear call to action. Guide viewers towards the desired next step, whether it's visiting your website or requesting a demo.

By focusing on these elements, we can create explainer video scripts that not only inform but also inspire action, driving meaningful results for your brand.

The Importance of a Strong Brand Narrative

Beyond the technicalities of video production lies the heart of truly impactful communication: your brand narrative. Imagine watching an explainer video that doesn't just explain, but resonates, captivates, and inspires. That's the power of a well-crafted narrative. It's the invisible thread connecting your brand with your audience, transforming passive viewers into engaged customers. For small businesses, explainer videos offer a powerful platform to connect with their audience.

A compelling narrative isn't just about listing features; it's about weaving a story that speaks to your audience's needs and aspirations. Think about how much easier it is to grasp a complex concept when presented within a relatable story. Crafting compelling introduction videos is crucial for capturing attention. A strong narrative can transform a simple introduction into a captivating brand story.

• Build emotional connections. When we connect with a story, we're more likely to remember and act upon its message.
• Make complex information digestible. A narrative simplifies complex ideas, making them easier for your audience to understand and retain.
• Differentiate your brand. In a crowded marketplace, a unique narrative helps you stand out and capture attention.
• Drive action. When viewers are emotionally invested, they're more likely to take the desired next step, whether it's visiting your website or making a purchase.

A strong brand narrative transforms your explainer video from a simple explanation into a memorable experience, fostering deeper connections with your audience and ultimately driving meaningful results for your business.

Animation Styles for Brand Explainer Videos

Having explored the essentials of explainer videos, let's delve into the exciting world of animation styles. Choosing the right style is like selecting the perfect outfit – it needs to fit your brand's personality and resonate with your audience. From the vibrant simplicity of 2D animation to the immersive realism of 3D, each style offers a unique way to tell your story. Remember, a well-chosen animation style can elevate your explainer video, transforming it from informative to truly captivating.

Think about a recent product explainer video example you enjoyed. What made it memorable? Chances are, the animation style played a significant role. Whether it was the charming simplicity of whiteboard animation or the dynamic energy of motion graphics, the style helped bring the product to life. Similarly, promotional explainer videos often leverage eye-catching animation to grab attention and drive conversions.

Let's explore some popular animation styles and their unique strengths:

• 2D Animation: Versatile and cost-effective, 2D animation is a great all-rounder, suitable for a wide range of explainer videos.
• 3D Animation: Add depth and realism to your product showcases or complex concepts with the immersive power of 3D animation.
• Motion Graphics: Perfect for short, punchy messages, motion graphics use dynamic visuals and text to create a memorable impact.
• Whiteboard Animation: Explain complex ideas with charming simplicity using whiteboard animation, building trust and engagement.

Ultimately, the best animation style for your explainer video depends on your specific needs and goals. Consider your brand identity , target audience, and the message you want to convey. By carefully selecting the right style, you can create an explainer video that not only informs but also inspires.

Integrating Explainer Videos into Your Website

Having explored animation styles, let's discuss website integration . strategic placement is key for maximizing impact. Think of your website as a stage, and your explainer video as the star performer. Where will it shine brightest? Creative explainer video examples can transform your website into an engaging experience.

Imagine a visitor landing on your homepage, immediately captivated by a vibrant video showcasing your core message. That's the power of placing your video in the hero section. Or, picture a potential customer exploring your product page, effortlessly grasping complex features through a concise, embedded video. That's how targeted placement drives conversions.

Let's explore some key strategies:

• homepage hero section : Grab attention instantly with a captivating video showcasing your core message.
• Product Pages: Help customers understand your product's value with embedded videos demonstrating key features and benefits.
• About Us Page : Connect with your audience on a personal level by sharing your brand story through an engaging video.
• Landing Pages: Drive conversions by tailoring videos to specific products or services highlighted on individual landing pages.

By strategically integrating your explainer video, you transform your website into a dynamic and engaging platform, maximizing its potential to connect with your audience and drive meaningful results.

How brand explainer video examples are curated?

We dove deep into brand explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response , information design , 10-second litmus test.
4. visual design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and persuasiveness of the brand's value proposition.
7. brand storytelling Determining the effectiveness of the video in conveying a compelling brand story.
8. performance metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.18% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand explainer video examples 2024, n=10000 videos within duration <3 mintues, across industries.