Ever wished your brand could speak volumes without saying a word? What if a single video could convey your message with unmatched clarity and impact? I am exploring the power of video marketing today, and in this article, we'll uncover how even short, impactful videos can create a lasting impression. What we often forget is the potential of visual storytelling to build strong customer connections. Our journey begins with exploring 30 powerful branded content marketing video examples - let's see what we can learn from them.
6 out of 10 people prefer online video platforms to live TV.
Video streaming is estimated to account for 91% of global internet traffic by 2024.
According to Animoto, 92% of businesses are satisfied with the ROI of their video marketing on social media.
These stats highlight the undeniable shift towards video content and the immense potential it holds for engagement and ROI. Branded content marketing videos offer a powerful way to capture attention, build brand affinity, and drive conversions. We've curated 30 Powerful Branded Content Marketing Video examples that immediately commanded our attention and generated excitement.
In this Branded Content Marketing Video, we witness a vibrant tapestry of progress and innovation. The video showcases diverse professionals, symbolizing the wide reach of Siemens Advanta's expertise. We love the rapid-fire editing and dynamic transitions, which perfectly capture the energy of an ever-changing world.
Siemens Advanta is positioned as a partner for businesses ready to embrace the future. The video evokes a sense of excitement and possibility, inspiring viewers to seek innovative solutions for their unique challenges. The modern, upbeat music and clean visuals create a memorable brand experience.
What We Can Learn
Fast-paced editing mirrors a dynamic world, making your brand feel current and relevant.
If you're seeking top-tier tech talent in today's rapidly changing work landscape, Upwork's Branded Content Marketing Video is a testament to effective video marketing. This animated piece tackles the pain points of tight budgets, shrinking timelines, and escalating security concerns, showcasing Upwork as the go-to solution for businesses struggling to find skilled professionals.
The video's strength lies in its crisp 2D animation, clearly illustrating complex concepts and visually demonstrating the platform's functionality. The seamless transitions, modern music, and minimal design create a captivating experience while promoting Upwork's advanced matching technology, verified success scores, and robust security certifications. It's a compelling argument for businesses to embrace Upwork and confidently scale their remote teams.
What We Can Learn
Clearly visualize your product's value proposition to instantly resonate with viewers and drive conversions.
In this vibrant Branded Content Marketing Video, Healthe paints a compelling picture of its health-focused mission, beginning with its pioneering use of light technology in space. The video grabs our attention with captivating visuals of astronauts, space travel, and lights impact on our planet, coupled with an energetic, futuristic soundscape.
We all resonate with the core message harnessing scientific advancements for the betterment of human health and a more connected world. Healthe presents its UVC sanitation and light spectrum solutions as essential tools for achieving optimal well-being, leaving us with a sense of optimism for the future of health and wellness.
What We Can Learn
Inspire viewers with a clear, relatable story showcasing your product's positive impact.
The Kubota GMB2030 video masterfully weaves together compelling visuals and a clear message of sustainability. We love how the animated timeline effortlessly highlights Kubota's rich history of innovation, building a foundation of trust and expertise. The video effectively communicates the company's long-term vision, showcasing its commitment to addressing pressing global challenges through innovative solutions. This Branded Content Marketing Video resonates with viewers, inviting them to be part of a brighter future powered by Kubota's technology and dedication.
The video's modern aesthetic and well-chosen music seamlessly complement the narrative, creating a truly inspiring experience. From smart agriculture to circular economies, Kubotas vision feels tangible and achievable, fostering a sense of hope and optimism. By showcasing the human element through real employees, the video strengthens Kubota's commitment to For Earth, For Life€.
What We Can Learn
Weave a compelling story showcasing your product's solution, inspiring viewers.
The video, a masterful example of Branded Content Marketing Video, takes us on a journey through the challenges faced by individuals living with rare diseases. It uses relatable scenarios to illustrate the struggles they encounter in getting diagnosed and finding effective treatments. The simple, yet striking 2D animation style adds a distinct visual appeal, making the video engaging and memorable.
The animation effectively complements the narration, creating a seamless and engaging storytelling experience. This approach is perfect for conveying complex medical information in an easily digestible format. The animation style also reflects Sanofi Genzyme's commitment to clarity and transparency, aligning with their brand values. This video serves as a powerful reminder of the need for continued research and development in the field of rare diseases.
We appreciate how Printify's branded content marketing video ignites excitement with dynamic visuals and a trendy soundtrack. The 3D product mockups, featuring customizable branding, truly capture the potential for personalized creation. They demonstrate how effortlessly viewers can visualize their own brand taking shape. The video highlights the empowering message of controlling pricing and profits, resonating with entrepreneurial spirits.
Printify cleverly positions itself as the trusted partner for aspiring sellers. We love how the inclusion of established platforms like TikTok and eBay further builds confidence and expands market reach possibilities. The video closes with a clear call to action, prompting viewers to join the waitlist, leaving them eager to embark on their branding journey.
What We Can Learn
Showcase your product's unique selling points with clear, compelling visuals to boost viewer interest.
In today's fast-paced digital world, Mastercard seamlessly connects individuals and businesses across borders, enabling effortless transactions. We love the video's ability to visually encapsulate this global reach, showcasing the ease and convenience of Mastercard's innovative payment solutions. In mere seconds, it takes viewers on a journey across cultures and currencies, highlighting secure transactions.
From ordering groceries from a smart fridge to paying at a bustling market stall with a national ID card, the animation beautifully depicts a wide range of payment scenarios. Its minimalist 2D aesthetic, paired with energetic music and vibrant color palette, ensures the Mastercard branded content marketing video effectively communicates its value proposition and global impact.
What We Can Learn
Visually demonstrate problem-solving to create an emotional connection and boost engagement.
We appreciate a great branded content marketing video, and this one from Deloitte certainly stands out. We love how the video uses the simple yet powerful metaphor of a lightbulb to represent ideas. The visual representation of ideas fading unless put into action, through dimming lightbulbs, is both striking and effective.
Deloitte's message is clear: ideas need action to thrive. We admire the video's vibrant paper-cut animation style, creating a distinctive look and feel. The carefully selected music perfectly complements the visuals, enhancing the overall message and creating a memorable viewing experience.
What We Can Learn
Craft a story that connects emotionally with your audience.
In this branded content marketing video, we witness BDO's impressive evolution in a complex economic landscape. The rapid-fire visuals paired with upbeat music evoke a sense of urgency and opportunity, immediately capturing our attention. Then, scenes of collaboration and advanced technologies showcase BDOs commitment to innovation, while emphasizing career opportunities. The subtle shift in text color aligns with BDOs branding, reflecting their position as a modern and forward-thinking firm. The call to action encourages viewers to explore careers, subtly suggesting they can be part of BDOs impactful journey.
What We Can Learn
Fast cuts and upbeat music grab attention, then show collaboration to build excitement.
In a world hungry for energy, Comarch shines a light on a crucial dilemma: meeting growing demands while safeguarding our planet. This branded content marketing video cleverly employs futuristic visuals and a sleek aesthetic to introduce their AI-powered solution for sustainable energy consumption. We love the seamless transitions and dynamic 3D animation that illustrate the platform's optimization prowess, highlighting cost savings and unwavering service quality. It's a powerful demonstration of how technological advancement can go hand in hand with environmental responsibility. Comarch empowers telecommunication companies to take control of their energy footprint with an automated system that maximizes efficiency, even during peak demand. The video's captivating visuals, paired with a clear and concise narrative, inspire us with the possibilities of a future where technology works in harmony with nature.
What We Can Learn
Tell a compelling story through visuals, creating an emotional connection that inspires action.
ExxonMobil is an energy company, dedicated to providing reliable and affordable energy solutions. This particular video is designed to showcase the impact of energy on economic opportunity in Guyana, using the story of one young man who used a car battery to power his family's journey.
Video Design - The video uses simple, yet impactful 3D animation. The use of flat colors and bold shapes creates a clean and modern aesthetic, engaging the viewer. This makes it an excellent 3D Branded Content Idea video. The animation is used effectively to highlight the key points of the narrative, such as the journey from a small village to a big city. A subtle animation of digital particles are present throughout the video, emphasizing the digital nature of the video's subject matter.
The video's visual style effectively communicates the key message of the video, which is how energy access can positively impact lives and economies. The use of simple graphics and animation help to make the message accessible and engaging for a broad audience. The video's tone is optimistic and positive, highlighting the positive impact that energy can have on individuals and communities.
12. Excella Animated Branded Content Marketing Video
Excella helps organizations harness the power of technology to realize their future. This video is designed to showcase their expertise in helping clients navigate the complex and ever-evolving landscape of technology.
Video Design - This video uses a 3D Product Animation Marketing Idea video style to effectively convey the idea of Excella's technology solutions. It is visually engaging, featuring sleek graphics and clean animations. The video utilizes a vibrant color palette of blue and yellow, and includes 3D elements like a laptop, a tablet, and VR headset. The graphics and animation quality are high, making this a good example of a 3D Product Animation Marketing Idea video.
The video's visual style effectively communicates the message of confidence in technology. The use of smooth, flowing animations creates a sense of progress and movement, suggesting that Excella can help organizations move forward with their technology. The video's bright colors and clean design also convey a sense of trust and reliability. The tone of the video is optimistic and reassuring, highlighting the benefits of having a partner like Excella that can guide them through the challenges of adopting new technologies.
Digital Marketing Institute is a global standard in digital marketing certification. This video is designed to help educate institutions on how to stay ahead of the curve in the ever-evolving digital education landscape.
Video Design - This video uses a maze-like visual metaphor to represent the challenges faced by educational institutions. This simple design idea, is paired with colorful visuals and animated elements. This is a Branded Content Campaign Idea video, that is designed to be engaging and informative. The maze design illustrates the complex nature of digital marketing, and the use of simple and engaging graphics helps to explain the different aspects of digital marketing.
The video's visual style effectively communicates the objective of the video which is to educate institutions on the importance of digital marketing. The tone of the video is informative and friendly, and the use of simple graphics makes the information easy to understand. This video is targeted at educational institutions, and it is engaging because it uses a relevant metaphor and visually appealing graphics. The quality of the graphics is high, and the content is engaging because it provides valuable information and insights.
PGE helps keep customers connected and comfortable by providing electricity, however, their video is designed to educate customers on how energy use affects energy sources.
Video Design - PGE's video uses a simple design that helps viewers easily understand the relationship between energy use and energy source. The use of a cartoonish 3D animated style is visually appealing and effective. The animation and simple graphic style, make it a good Software Product Marketing Sample video. The video's use of a simple bar graph to represent energy use makes the energy use concept easier for the audience to grasp. The video also clearly demonstrates this concept through visuals, such as the shift to brighter lights in homes as the clock approaches 7 pm, and a higher bar in the energy usage graph.
PGE's energy use video is visually engaging and simple, which communicates the concept effectively. The use of simple graphics helps to make the information accessible to a wide audience. The video also uses a lighthearted tone, which makes the information more enjoyable to watch. The use of a cartoonish 3D animated style also makes the video more appealing to a broad demographic, and conveys the message that PGE is a company that is committed to providing its customers with reliable energy. The message of reducing energy consumption and supporting renewable energy sources is subtle but effective.
Thermo Fisher is a company that focuses on transforming cells into life-saving cell therapies. This video is designed to present Thermo Fisher's services and products that support the journey of cell and gene therapy, from research to commercialization.
Video Design - Thermo Fisher uses a combination of 2D line art, simple icons, and vibrant color palettes to create a Branded Promo Sample video that is clear, concise, and engaging. The video uses minimal text, and the emphasis is on the clear and direct visual storytelling. The use of bright colors like blue and orange against a dark background emphasizes the key elements, and the overall tone is professional and informative.
The use of minimal text, simple animations, and clear graphics makes the video engaging and easy to follow, while the tone is optimistic and confident. The video effectively communicates the brand's message of supporting customers with a comprehensive range of solutions for cell and gene therapy. This video showcases Thermo Fisher's commitment to helping customers achieve their vision of transforming cells into life-saving cell therapies.
WalkMe's Digital Adoption Platform is a solution that makes it effortless to use any software, website, or app. The video is designed to highlight how WalkMe's solution can help users become more productive and successful.
Video Design - This Animated Branded Content Sample video showcases WalkMe's solution through a unique visual style, with the use of vibrant colors and a dynamic layout. The video features a dark navy blue backdrop, which is paired with vivid colors, including blue, purple and white. The color selection, graphics, and animation add depth to the narrative, making the video engaging. The use of a clean and minimalist visual design adds to the overall effectiveness of the video.
The visual style of the video effectively communicates the objective of the video, highlighting the benefits of WalkMe's solution. The fast-paced animation and dynamic layout make the video engaging, capturing the attention of the viewer. The use of bold and dynamic graphics, along with simple and direct messaging, highlights the core values of WalkMe's platform. This video is designed for a large audience and promotes the value of WalkMe's platform, communicating a tone of empowerment, confidence, and innovation.
Dun & Bradstreet is a company that provides master data solutions for organizations. This video is designed to highlight how too much data spread across different departments can be detrimental to company growth.
Video Design - The video utilizes a simple but engaging design style with bold colors. It features a skyline silhouette surrounded by circles and lines. It's an excellent Animated corporate marketing Example video because it showcases a clean, modern visual style that's both informative and appealing. This style uses simple and effective visuals to drive home the point of the video.
The visual style perfectly aligns with the video's objective. The city skyline represents the organization, the colorful circles and lines symbolize the vast amounts of data. The consistent use of different colors, representing various types of data, emphasizes the need for master data solutions. This clean and modern style evokes a sense of order and control, which is exactly what Dun & Bradstreet's solutions promise to achieve. The video's tone is informative, professional, and engaging, which successfully targets a business audience.
Infineon is a world leader in semiconductor solutions, the video is designed to illustrate their AutoDrive project, a pan European ecosystem that aims to revolutionize automotive technology.
Video Design - The video opens with a simplistic animation of a hand knocking on a door, symbolizing the opening of new possibilities in the automotive world. The subsequent animation depicts a map of Europe with different companies and research institutions contributing to the AutoDrive project. This presentation visually showcases the extensive collaboration involved in the AutoDrive project, highlighting Infineon's role as a key player. The video uses a vibrant and engaging colour scheme, with bright blues and yellows to represent innovation and progress, making this a perfect Branded product presentation Example video.
The video uses a combination of graphics and animations, featuring a simple yet effective style that communicates the key message effectively. The overall tone of the video is positive and optimistic, emphasizing the potential of the AutoDrive project. The animation and graphic style create a sense of excitement and anticipation for the future of automotive design and the development of autonomous driving technologies. The video effectively demonstrates the vast scope and ambition of the AutoDrive project and Infineon's commitment to leading the way in this transformative field.
Mavenir is building the future of networks, and this video is designed to explain their approach to the Department of Defense.
Video Design - The video uses a combination of 2D and 3D elements to showcase Mavenir's global reach and technical expertise. The graphic design uses bright neon blue, white, and black to create a futuristic and modern aesthetic. It uses a 2D explainer style to depict the solution using graphics, and animation.
The video uses a fast-paced editing style and a blend of visuals, graphics, and animation to create excitement and energy. The video design clearly demonstrates Mavenir's focus on innovation and commitment to providing a secure and reliable network. The video uses a bold and confident tone, making it engaging for the intended audience.
CSL develops and delivers innovative biotherapies that save lives. This video is designed to introduce CSL as a leading global specialty biotherapeutics company.
Video Design - The video uses a minimal, sleek design style with clean graphics and animation, consistent with the best examples of Top Animated Software Marketing video. The use of bold lines, simple geometric shapes, and a color palette of white, gold, and purple creates a modern look. The simple visuals help focus viewers on the most important content in the video, the impact of CSL's biotherapies on improving lives.
The video successfully communicates the goal of presenting CSL as a company that contributes to the quality of life of millions of people around the world. The consistent visual design style reinforces the core message of the video and creates a positive, reassuring tone that reinforces the promise of CSL's biotherapies.
ManageEngine is a company that provides data backup and recovery solutions. The video is designed to promote their product and highlight the importance of backing up data.
Video Design - The video utilizes a modern, abstract style, featuring vibrant colors and gradient shapes. The use of geometric patterns and clean lines create a visually appealing and engaging experience. It is also reminiscent of a top branded product video, and the graphic design is simple yet effective.
The visual style of the video effectively communicates the importance of data backup. The use of vibrant colors and energetic animations creates an upbeat tone, highlighting the positive impact of using ManageEngine's solution, while the dramatic scenes with the hot air balloon serve as a stark reminder of the consequences of data loss.
PerkinElmer has pushed the boundaries of science for 85 years. The video is designed to highlight how PerkinElmer's science helps people measure, quantify, detect, and report.
Video Design - The video highlights PerkinElmer's commitment to science using a retro and contemporary style. The use of black and white archival footage showcases the company's legacy and deep history in the industry, while vibrant contemporary footage showcases modern technology, and emphasizes the continued commitment to scientific innovation. The visual design makes this a Top Service Marketing video.
The video's visual style drives home the message of PerkinElmer's commitment to science and its role in accelerating scientific outcomes. The visuals, combined with the upbeat tone of the video, inspire confidence, trust, and a sense of excitement about the future of science. This is important for a company that is pushing the boundaries of science.
Tyson is committed to protecting water resources and the communities where they operate. This video is designed to educate viewers about their contextual water targets and how they plan to achieve them.
Video Design - This Animated Marketing Promotion video utilizes a clean and modern design style, employing simple line drawings and bold colors. The video features various elements that depict the company's commitment to sustainability, including farm scenes, a map of the US, and a visual representation of water droplets.
The graphics and visuals are clear and easy to understand, contributing to the video's overall effectiveness. The use of animated elements, such as the moving water droplets, further enhances engagement and visual appeal. By leveraging a straightforward yet engaging approach to communicating complex topics such as water stewardship, Tyson is able to effectively convey its message and build trust with its audience.
Noonday Collection is a marketplace that connects women with handcrafted jewelry, accessories, and gifts from Artisans around the world. The goal of this video is to entice women to join the Noonday community as Ambassadors. This video is designed to inspire, encourage and attract women to join the Noonday community.
Video Design - This animated video uses bright and vibrant colors to capture attention and showcases the beautifully crafted jewelry and accessories sold on the Noonday platform. The video features a character, a woman, who personifies empowerment and embodies the Noonday brand. This is a well-crafted Animated Software Launch Marketing video, designed to engage viewers with its bright, eye-catching visual style.
The video effectively communicates the Noonday vision of building a flourishing world through empowering Artisans. The visual style is light-hearted, inviting women to join the Noonday community. The video's narrative is centered on the themes of courage, joy, and empowerment. This message is reinforced by the vibrant color palette and the positive imagery of the video.
Capital One's video is designed to show how their debit card can make purchasing easier and safer than using cash.
Video Design - The video uses bright and engaging illustrations, showcasing a world where cash is replaced with convenience. The animation style is clean, modern and bright, and the design is consistent with Capital One's branding. The video focuses on everyday scenarios to emphasize the versatility of using the debit card, from buying groceries to going to the movies. This creates a Best Branded promotional video that promotes the debit card in a visually appealing way.
The visual design and narrative work together to drive the video's goal, which is to convince viewers that Capital One's debit card is a safe and convenient alternative to cash. By comparing a town where cash is the only option to one where convenience is king, the video highlights the benefits of using a debit card. It's a simple yet effective strategy that communicates the tone and message clearly.
FSGImpact is a consulting firm that helps organizations create positive social change. This video is designed to explain how collective impact works and why it's an effective approach.
Video Design - The video features a simple design aesthetic with clean, bright colors and flat, geometric shapes. It uses icons to represent different concepts, which makes the video easily understandable for a global audience. The video uses an animation style that feels optimistic, and engaging. This is a Best Industrial Marketing video, because it relies on animation and simple design to explain complex ideas.
The video successfully achieves its goal by conveying the challenges of tackling complex issues and the benefits of working together. The animated graphics create a positive, friendly tone, making the viewer feel hopeful about the potential of collaborative solutions. The design of the video effectively captures the essential points of the collective impact approach, allowing viewers to understand the concept without any overwhelming information.
Cisco is a networking technology company that is focusing on a connected and secure future for healthcare. This video is designed to show how Cisco's solutions are working to make healthcare more sustainable and equitable.
Video Design - This video uses a simple and clean visual style with minimal graphics. The use of lines, shapes, and icons helps to illustrate the key ideas of the video, such as connectivity, security, sustainability, and equity. This is a best customer marketing video because it's engaging and informative, while clearly communicating the Value Proposition of Cisco's healthcare solutions.
The video utilizes a combination of simple animations and graphic elements to depict a connected and secure healthcare future. The video adopts a positive tone with a hopeful outlook on the future of healthcare, demonstrating a commitment to patients, clinicians, and healthcare systems. The use of a clean white background against blue lines and simple icons helps to highlight the message and creates a sense of clarity and trust. This video is an effective way to demonstrate how Cisco's solutions can transform healthcare.
Boyd is a company that designs and manufactures medical wearables. The video is designed to showcase their expertise in adhesive materials, particularly their partnership with 3M.
Video Design - The video utilizes clean, modern graphics and a minimal visual style. It focuses on displaying the components of medical wearables. It showcases the intricate layers and functionalities of the products. These elements, combined with the use of animation, make this a strong example of a Branded Content Teaser Animation video.
The video visual style directly correlates with the goal of communicating the company's expertise in medical wearables. The use of 3D models and animations highlights the complex engineering and design involved in these products. The sleek, modern aesthetic, coupled with the seamless integration of 3M adhesive technology, conveys professionalism and trustworthiness. The tone of the video is confident and informative, aiming to establish Boyd as a reliable partner in the field of medical wearable design and manufacturing.
National Grid ESO is a company that is focused on developing a solution that enables smarter vehicles. This video is designed to showcase the data transfer requirements for intelligent cars.
Video Design - This Branded Advertising Animation video utilizes a combination of animated graphic elements. The animation style is clean, and the graphics are crisp and modern. The video features a dark blue background to highlight the bright green, yellow, and white colored illustrations that depict the data flowing between various sources, to the vehicle. This video effectively depicts complex concepts in a clear and engaging way, allowing the viewer to easily understand the subject.
This animation video uses an engaging style to highlight the key benefits of the National Grid ESO solution. The visual design of the video drives the video goal of showcasing the data flow for intelligent cars. By showing a connected vehicle in an animated graphic representation, National Grid ESO is able to communicate the innovative solutions that can improve data storage capabilities for smarter vehicles. The overall tone of the video is confident and optimistic, and it effectively showcases the company's commitment to delivering innovative solutions.
Housing Europe is a campaign for the European Elections 2019, focusing on addressing the housing challenge in Europe. The video is designed to showcase how more people can access affordable housing.
Video Design - This Branded Pitch Example video, centers around a woman named Christine, who struggles with the housing crisis. The video uses a simple design style with bright colors and flat illustrations, making it approachable and relatable. This approach aligns perfectly with the campaign's goal of raising awareness and driving action.
The visual style of the video successfully communicates the urgency of the housing crisis. Christine's story, told through animated graphics and a calming voiceover, evokes empathy from the viewer. The bright colors and engaging visuals contribute to the overall tone of optimism, emphasizing the potential for positive change. This tone reinforces the campaign's message that accessible housing is attainable for everyone.
FAQ
How can branded content marketing videos help me achieve my specific marketing objectives?
Branded content marketing videos effectively achieve marketing objectives by connecting with audiences on an emotional level, building brand affinity, and driving desired actions.
What are the different styles of branded content marketing videos and their common applications?
Different styles cater to various needs: explainer videos clarify complex topics, testimonials build trust, documentaries offer in-depth explorations, and animated shorts entertain and engage.
How do I choose the right style for my target audience and brand message?
Style selection depends on target audience demographics, psychographics, and preferred content formats. A younger audience might respond to fast-paced, visually driven content, while a professional audience might prefer data-driven presentations.
What is the typical cost of producing a branded content marketing video of varying lengths and complexity?
Costs vary based on length, complexity, and style. A 60-second video can range from USD 1000 for a simple animation to USD 6000 for a high-end production.
How long does it typically take to produce a branded content marketing video from concept to completion?
Typical production timelines span 3-8 weeks, encompassing pre-production, production, and post-production phases.
How do I find a reputable video production company that understands my brand and target audience?
Look for a production company with a proven track record, relevant industry experience, and a strong portfolio showcasing diverse styles.
What questions should I ask a potential video production company to ensure they are the right fit for my project?
Inquire about their creative process, revision policy, communication methods, and payment terms. Discuss your specific needs and assess their understanding of your vision.
How involved do I need to be in the video production process, and what are my responsibilities?
Client involvement typically includes providing feedback on key deliverables, such as scripts, storyboards, and rough cuts. Clear communication and collaboration are essential.
What are some best practices for pre-production planning to ensure a smooth and efficient production process?
Pre-production planning involves defining objectives, target audience, key messages, desired style, and budget. A detailed plan ensures a smooth and efficient production process.
How can I repurpose existing marketing assets, such as blog posts or infographics, for my branded content marketing video?
Repurposing existing assets, like blog posts or infographics, can streamline production and maximize content value. Adapt written content into scripts or transform visuals into animations.
How can I ensure my branded content marketing video is engaging, shareable, and resonates with my target audience?
Engaging videos leverage storytelling, compelling visuals, and clear calls to action. Optimize for shareability on social media platforms and promote across relevant channels.
What are some common mistakes to avoid when creating branded content marketing videos, and how can I prevent them?
Avoid common mistakes like unclear messaging, inconsistent branding, poor audio/video quality, and neglecting audience engagement.
How can I incorporate storytelling into my branded content marketing video to create a more impactful and memorable experience?
Storytelling involves crafting a narrative arc with relatable characters, emotional connections, and a clear message that resonates with the target audience.
How can I use branded content marketing videos to build brand awareness and establish my brand as a thought leader in my industry?
Branded content videos build awareness by showcasing brand personality and values. Thought leadership is established by providing valuable insights and addressing industry challenges.
What are some industry-specific best practices for creating branded content marketing videos that effectively reach and engage my target audience?
Industry best practices vary. Research your target audience's preferences and tailor your video's style, tone, and messaging accordingly. For example, healthcare videos often prioritize empathy and trust-building, while technology videos focus on innovation and functionality.
How to plan and optimize Branded Content Marketing Videos?
Visual Storytelling: "Color is a power which directly influences the soul." - Pierre Bonnard. Advids leveraged color psychology for a client in the food and beverage industry. We developed a vibrant and appetizing color palette for their branded content marketing video, increasing viewer engagement and driving sales.
Actionable: Use color strategically to enhance mood and message.
Targeted Messaging: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids used this approach for a client in the SaaS industry. We created a series of branded content marketing videos that focused on the specific pain points of their target audience, resulting in higher conversion rates. This targeted approach resonated with viewers seeking SaaS solutions.
Actionable: Craft narratives that directly address audience needs and desires.
Iterative Improvement: "If I had asked people what they wanted, they would have said faster horses." - Henry Ford. Advids applied this principle for a client in the automotive industry. We developed a series of branded content marketing videos that showcased the innovative features of their electric vehicles, educating consumers and driving demand.
Actionable: Anticipate future needs and innovate beyond current expectations.
Clear Communication: "The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw. Advids addressed this challenge for a client in the education sector. We created a series of branded content marketing videos that clearly explained complex educational concepts, improving student comprehension and engagement.
Actionable: Ensure message clarity and avoid ambiguity in communication.
Data-Driven Creativity: "Without data you're just another person with an opinion." - W. Edwards Deming. Advids combined data and creativity for a client in the e-commerce industry. We analyzed customer data to identify key trends and preferences, then used this information to develop targeted and engaging branded content marketing videos, resulting in increased sales.
Actionable: Leverage data insights to inform creative decisions and optimize results.
Why Advids for Branded Content Marketing Video?
At Advids, we empower businesses to harness the full potential of Branded Content Marketing Video. Our specialized team crafts high-quality, original videos that deliver exceptional results and drive your business objectives forward. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective branded content.
Partner with a Proven Leader:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes Branded Content Marketing Video truly effective. We've successfully completed over 315 Branded Content Marketing Video projects. Trusted by Industry Giants: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their branded stories to life. Client Satisfaction is Our Priority: Over 109 five-star Google reviews testify to our talent, creativity, and unwavering commitment to client satisfaction.
Transforming Your Brand Narrative:
Tailored Branded Content Strategies: We offer customized Branded Content Marketing Video solutions, including explainer videos, character animations, and more, each meticulously crafted to reflect your brand, style, and target audience. The Art of Storytelling: Our skilled animators and storytellers weave captivating narratives that resonate with your viewers and inspire action, driving engagement and brand loyalty. Powered by Innovation: We utilize industry-leading software and techniques to ensure your Branded Content Marketing Videos are visually stunning and leave a lasting impact.
Building a Collaborative Success Story:
A True Partnership: We champion close collaboration throughout the entire process, from initial concept to final delivery. Your active involvement ensures your vision is accurately realized in the final Branded Content Marketing Video. Transparent Communication: Clear and open communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Branded Content Marketing Video.
Ready to unlock the potential of Branded Content Marketing Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Branded Content Marketing Video?
A Branded Content Marketing Video is a form of video content that aims to entertain and inform viewers while subtly promoting a brand or product. Unlike traditional advertising, it focuses on storytelling and engagement, building a connection with the audience rather than directly selling a product. These videos can take various forms, such as documentaries, explainer videos, behind-the-scenes glimpses, and more.
Branded content videos are used across various stages of the customer journey, from building awareness and generating leads to nurturing relationships and driving conversions. They can be used to educate customers about a product or service, showcase customer success stories, and build brand advocacy. By providing valuable content and engaging viewers on an emotional level, these videos can effectively build brand loyalty and drive positive business outcomes.
What do top Branded Content Marketing Videos have in common?
Compelling Storyline
A captivating narrative that draws viewers in and keeps them engaged.
Visual Storytelling
A strong emphasis on visuals to communicate the message effectively.
High Production Value
Professional-looking visuals and editing that enhance the overall quality and impact.
Clear Call to Action
A clear and concise instruction that encourages viewers to take the desired action.
Engaging Format
A format that is visually appealing and keeps viewers interested, such as animation, motion graphics, or live-action footage.
Targeted Audience
Content tailored to the specific interests and needs of the target audience.
Relevant Content
Information that is valuable and relevant to the target audience's needs and interests.
Brand Consistency
A consistent brand identity across all video elements, reinforcing the brand's image and message.
Emotional Connection
Content that evokes emotions and connects with viewers on a personal level.
Authentic Storytelling
Real-life stories and testimonials that build trust and credibility.
Data-Driven Approach
Content informed by data and analytics to ensure effectiveness and optimize results.
Strategic Distribution
Content strategically distributed across multiple platforms to reach the target audience.
What makes Branded Content Marketing Video effective?
Exceptional Branded Content Marketing Videos are driven by a clear understanding of the target audience and their needs. They are designed to provide value and entertainment, building a connection with viewers and subtly promoting the brand.
Methods for creating effective Branded Content Marketing Videos involve crafting compelling narratives, using high-quality visuals, and incorporating a clear call to action. The goal is to create content that is engaging, informative, and memorable, leaving a lasting impression on viewers.
How long should your Branded Content Marketing Video be?
Strategic Branded Content Marketing Videos are designed to be engaging and informative, but their length should be tailored to the specific content and target audience.
Methods for determining the ideal video length involve considering the complexity of the message, the attention span of the target audience, and the platform where the video will be shared. For example, a short explainer video might be ideal for social media, while a longer documentary could be more suitable for a website or YouTube channel.
Pre-Production Considerations
What is the primary goal of the video?
What is the target audience's attention span?
What platform will the video be shared on?
How complex is the message being conveyed?
What is the overall tone and style of the video?
What is the budget for video production?
What is the desired length of the video?
How to create Branded Content Marketing Videos?
Creating effective Branded Content Marketing Videos involves a multi-step process that begins with planning and research and culminates in a polished final product.
Methods for creating Branded Content Marketing Videos involve:
Defining a clear objective
Conducting thorough audience research
Crafting a compelling narrative
The goal is to create content that is engaging, informative, and memorable, leaving a lasting impression on viewers.
Pre-Production
Define the video's purpose
Research the target audience
Develop a storyboard
Write a compelling script
Choose the right video format
Select appropriate visuals and music
Determine the video length
Production
Film the video
Edit the video
Add visual effects
Incorporate a call to action
Optimize for different platforms
Promote the video
Track and analyze results
Customer Journey Through Video
Explainer videos or short, engaging social media clips can introduce your brand and its Value Proposition to a wider audience.
Consideration
Product demos, webinars, and comparison videos can provide in-depth information to help potential customers evaluate your offerings against competitors.
Decision
Testimonial videos and case studies can build trust and demonstrate the positive impact of your product or service, nudging customers towards a purchase.
Action
How-to videos and Onboarding Tutorials can help customers get started with your product or service, ensuring a smooth and positive initial experience.
Loyalty
Behind-the-scenes videos, customer appreciation content, and exclusive content for loyal customers can Foster a Sense of Community and encourage repeat business.
By creating a cohesive narrative across these different video types, you can effectively guide customers through their journey and build stronger relationships with your brand.
Maximize Video Impact: Touchpoint Strategy
Identifying key touchpoints where your audience interacts with your brand is crucial for maximizing video impact. These touchpoints should be strategically aligned with the customer journey.
Website:
Embed videos on your homepage, product pages, or Landing Pages to provide valuable information and enhance user experience. Consider using Product Demos or Explainer Videos to address customer questions during the consideration phase.
Social Media:
Leverage platforms like YouTube, Facebook, Instagram, and TikTok to distribute your video content to a wider audience. Tailor the format and style of your videos to each platform's unique audience and best practices.
Email Marketing:
Incorporate videos into your email campaigns to Increase Engagement and click-through rates. A short teaser video can drive traffic to a longer video or landing page with more information.
Search Engine Optimization (SEO):
Optimize your video titles, descriptions, and tags with relevant keywords to improve search visibility and attract organic traffic.
Paid Advertising:
Utilize platforms like YouTube Ads and Social Media Ads to promote your video content to a targeted audience. Paid campaigns can be particularly effective for reaching new customers during the awareness stage.
Mastering the Art of Product Launch Videos
Explainer Videos:
Simplify complex concepts, products, or services through Engaging Visuals and concise explanations. Ideal for building awareness and educating potential customers.
Product Demo Videos:
Showcase the features and functionalities of your product or service in action. Effective for demonstrating value and driving purchase decisions during the consideration phase.
Testimonial Videos:
Feature satisfied customers sharing their positive experiences. Build Trust and Credibility by showcasing real-life examples of your product's impact.
Case Study Videos:
Highlight successful projects or partnerships, demonstrating the tangible results achieved through the use of your product or service. Powerful for B2B marketing and attracting high-value clients.
Company Culture Videos:
Offer a glimpse into your company's values, team, and work environment. Attract talent and build brand affinity by showcasing your unique personality.
Product Launch Videos:
Generate excitement and anticipation for new product releases. Build buzz and drive pre-orders through engaging teasers and behind-the-scenes glimpses.
Brand Story Videos:
Share the compelling narrative behind your brand, connecting with viewers on an emotional level. Build brand loyalty and differentiate yourself from competitors by showcasing your unique history and mission.
Crafting Winning Video Strategies
Define Your Target Audience:
Understand your ideal customer's demographics, interests, and needs. This will inform your video content and distribution strategy.
Set Clear Goals:
Determine what you want to achieve with your videos (e.g., increase brand awareness, generate leads, drive sales). Your goals will shape your content and call to action.
Develop a Content Calendar:
Plan your video content in advance to ensure consistency and alignment with your overall marketing strategy. Consider a mix of video formats and topics to keep your audience engaged.
Craft Compelling Narratives:
Tell stories that resonate with your target audience and evoke emotions. Use Storytelling Techniques to make your videos more memorable and impactful.
Optimize for Distribution:
Promote your videos across multiple platforms (e.g., website, social media, email) and optimize them for search engines. Tailor your video format and length to each platform's best practices.
Measure and Analyze Results:
Track key metrics like views, engagement, and conversions to assess the effectiveness of your video strategy. Use data to refine your approach and improve future campaigns.
Solve Customer Problems with Video
Branded Content Marketing Videos can effectively Address Customer Pain points by demonstrating empathy and offering solutions.
Highlight the Problem: Start by acknowledging the challenges your target audience faces. This shows that you understand their needs and builds trust. For example, a software company might create a video that highlights the frustrations of using outdated project management tools.
Present Your Solution: Showcase how your product or service directly addresses these pain points. The software company could then demonstrate how their intuitive platform streamlines workflows and improves team collaboration.
Provide Evidence: Use real-life examples or case studies to illustrate how your product or service has helped others overcome similar challenges. They could feature a testimonial from a satisfied customer who explains how the software has saved their team time and increased productivity.
By addressing customer pain points directly and authentically, you can position your brand as a trusted partner and increase the likelihood of conversion.
Turn Videos into Leads
Branded Content Marketing Videos can be powerful tools for Lead Generation and sales conversion when strategically crafted.
Compelling Calls to Action: Include clear and concise calls to action within your videos, encouraging viewers to take the next step (e.g., visit your website, sign up for a free trial, request a demo).
Lead Capture Forms: Integrate lead capture forms directly within your videos or on the landing page where they are hosted. Offer valuable content like ebooks or webinars in exchange for contact information.
Showcase Value Proposition: Highlight the key benefits and features of your product or service, demonstrating how it solves customer problems and provides value.
Build Trust with Testimonials: Feature satisfied customers sharing their positive experiences. Testimonials can be particularly effective for overcoming objections and building confidence in your brand.
Optimize Landing Pages: Ensure that the landing pages where your videos are hosted are relevant, engaging, and optimized for conversions. Include Clear Calls to Action and minimize distractions.
Crafting Compelling Product Launch Videos
Creating high-quality Branded Content Marketing Videos requires attention to detail and adherence to best practices.
Develop a Storyboard:
Plan the visual flow of your video in advance by creating a storyboard. This will help ensure a cohesive and engaging narrative.
Write a Compelling Script:
Craft a script that captures the attention of your audience and delivers your message effectively. Use clear and concise language, and tailor your tone to your target audience.
Invest in Quality Production:
Use high-quality visuals, animation, and music to create a professional and memorable experience. Consider hiring a professional Video Production team if your budget allows.
Optimize for Different Platforms:
Ensure that your videos are optimized for different platforms and devices (e.g., desktop, mobile, tablet). Use appropriate video formats and resolutions for each platform.
Edit Professionally:
Edit your video carefully to ensure smooth transitions, clear audio, and a polished final product. Professional editing can significantly enhance the overall quality and impact of your video.
Boosting B2B Sales with Video
Branded Content Marketing Videos can be powerful tools for B2B marketing and sales, driving lead generation, nurturing prospects, and building relationships.
Explain Complex Solutions: Use video to simplify complex business solutions and make them easily understandable for potential clients. Explainer videos and product demos can be particularly effective for this purpose.
Showcase Expertise: Feature industry experts sharing their insights and perspectives in your videos. Establish your brand as a thought leader and build credibility in your industry.
Demonstrate Value: Highlight successful projects or partnerships, showcasing the tangible results achieved through the use of your product or service. Case studies and testimonials can be powerful tools for demonstrating ROI.
Support Sales Enablement: Provide your sales team with video content that they can use in their presentations and outreach efforts. Videos can help sales reps engage prospects and close deals more effectively.
Host Webinars and Product Demos: Use video to host live webinars and product demos. This allows you to engage with potential clients in real-time and answer their questions directly.
Educate Your Audience: Product Education Videos
Branded Content Marketing Videos can effectively educate customers about a product or service, providing valuable information and enhancing their understanding.
Product Demos: Showcase the features and functionalities of your product or service in action. Demonstrate how it works and highlight its key benefits.
Tutorials and How-to Videos: Provide step-by-step instructions on how to use your product or service. Make it easy for customers to learn and get the most out of their purchase.
Explainer Videos: Clearly explain complex concepts or technical details related to your product or service. Use visuals and animations to make the information more engaging and understandable.
FAQ Videos: Address common customer questions and concerns in a concise and informative way. FAQ videos can save your customer support team time and improve the customer experience.
Knowledge Base Videos: Create a library of Educational Videos that customers can access on demand. This can be a valuable resource for onboarding new customers and providing ongoing support.
Customer Stories: Fueling Trust and Sales
Choose customers who have achieved significant results using your product or service.
Let them share their stories in their own words, making the testimonials authentic and relatable.
Highlight Tangible Results:
Focus on the specific outcomes that your customers have achieved.
Quantify the results whenever possible (e.g., increased sales, reduced costs, improved efficiency).
Use Storytelling Techniques:
Structure your customer success stories like mini-narratives with a clear beginning, middle, and end.
This will make them more engaging and memorable.
Showcase a Variety of Customers:
Feature customers from different industries, backgrounds, and company sizes.
This will demonstrate the versatility of your product or service and appeal to a wider audience.
Promote Customer Success Videos:
Share your Customer Success Videos on your website, social media, and in email marketing campaigns.
Make them easy for potential customers to find and watch.
Case Study: Dove's "Real Beauty" Campaign
Campaign Objective: To challenge traditional beauty standards and promote body positivity.
Target Audience: Women of all ages, shapes, and sizes.
Campaign Strategy: Dove partnered with a diverse group of women, including models, actresses, and everyday people, to create a series of videos showcasing their unique beauty. The campaign used a variety of video formats, including documentaries, commercials, and social media content.
Results: The Real Beauty campaign was a huge success, generating billions of views and sparking a global conversation about body image.
Dove's brand awareness increased by 20%
Sales of Dove products increased by 7%
The campaign received over 1.5 billion views on YouTube
Key Takeaways:
Partnering with credible voices can help brands reach a wider audience and build trust.
Authentic storytelling is essential for creating engaging and impactful video content.
Video Influencer Marketing can be a powerful tool for driving brand awareness, engagement, and sales.
Case Study: LEGO's "Rebuild the World" Campaign
Campaign Objective:
To inspire creativity and imagination in children and adults.
Target Audience:
Children and adults who are interested in LEGO products.
Campaign Strategy:
LEGO launched a global campaign featuring a series of videos showcasing how LEGO bricks can be used to build anything imaginable. The campaign also encouraged fans to share their own LEGO creations on social media.
Results:
The Rebuild the World campaign was a success in driving engagement and building a strong community around the LEGO brand.
The campaign generated over 1 billion views across social media platforms.
LEGO saw a significant increase in social media engagement.
The campaign helped to build a strong sense of community among LEGO fans.
Key Takeaways:
Video content can be used to foster engagement and loyalty by creating a sense of community.
Encouraging user-generated content can help to build a strong and active community.
Engaging with fans on social media is essential for building relationships and driving brand loyalty.
Case Study: Nike's "Just Do It" Campaign
Campaign Objective: To inspire athletes and fitness enthusiasts to achieve their goals.
Target Audience: Athletes, fitness enthusiasts, and anyone who is looking for motivation.
Campaign Strategy: Nike created a series of videos featuring athletes from different sports and backgrounds sharing their stories of perseverance and success. The videos were designed to inspire viewers to push themselves and achieve their own goals.
Results: The Just Do It campaign was a success in driving brand awareness, engagement, and sales.
The campaign generated billions of views across social media platforms.
The campaign helped to reinforce Nike's brand values of performance and inspiration.
Key Takeaways:
Video content can be tailored to different buyer stages by providing relevant information and inspiration.
Inspirational stories can be a powerful way to connect with audiences and motivate them to take action.
Video content can be used to drive sales by showcasing products and services in a compelling way.
How branded content marketing video examples are curated?
We dove deep into branded content marketing videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic branded content marketing videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Brand Integration Examining how seamlessly the brand message is integrated into the narrative, avoiding overt promotion. 7.Authenticity & Emotional Connection Determining the video's ability to connect with the target audience on an emotional level and maintain authenticity. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers 2. Product Demos 3. Customer Stories 4. Behind-the-Scenes glimpses 5. Social Media Snippets
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, branded content marketing videos 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
