Lights, camera, action… but no conversions? You've crafted a marketing masterpiece, yet it's playing to an empty room. Sound familiar? The truth is, grabbing attention in today's digital whirlwind is like catching smoke. We're competing with goldfish – and losing. But don't throw in the towel just yet. A powerful video strategy can be your secret weapon. Let's dive into the data and uncover the secrets of video marketing success. Let's see what the numbers reveal about the impact of video.

• 6 out of 10 people prefer online video platforms to live TV.
• Video streaming is estimated to account for 91% of global internet traffic by 2024.
• According to Animoto, 92% of businesses are satisfied with the ROI of their video marketing on social media.

These stats highlight the undeniable shift towards video content and the immense potential it holds for engagement and ROI. Branded content marketing videos offer a powerful way to capture attention, build brand affinity, and drive conversions. Let's dive in and explore 30 Effective Branded Content Marketing Video examples to ignite your creativity and unlock powerful strategies for your own video marketing success.

1. Advanta Branded Content Marketing Video

This branded content marketing video from Siemens Advanta masterfully portrays the spirit of innovation. By showcasing diverse professionals in dynamic settings, the video targets future-focused leaders. The sleek black-and-white visuals, punctuated by teal and yellow accents, exude a modern aesthetic that reinforces the message of progress.

The energetic music and concise messaging effectively communicate Siemens Advanta’s commitment to providing unique solutions. The overall effect is a compelling call to action, urging businesses to embrace the possibilities of tomorrow, with the suggestion of visiting their website.

2. CEVA Creative Branded Content Video

Struggling to find the right tech talent for your projects? Upwork's Branded Content Marketing Video demonstrates the power of animated storytelling to address this common business challenge. By visualizing the difficulties of shrinking timelines, tight budgets, and growing security risks, this video positions Upwork as the ideal solution for accessing a global pool of skilled professionals.

The video’s impactful design utilizes clear 2D animation and vibrant colors to explain Upwork's platform features, including advanced matching technology, verified success scores, and robust security certifications. With a fast pace and modern music, it leaves viewers with a sense of optimism and confidence that Upwork offers a streamlined, reliable solution to scale remote teams effectively.

3. Healthe Animated Branded Content Video - Build brand awareness implicitly

Healthe's Branded Content Marketing Video takes a unique, out-of-this-world approach. It links UVC technology used in space to its application in sanitizing everyday items and improving well-being, truly a captivating storyline. The dynamic 2D animation, punctuated with scientific data visualizations, presents this advanced concept with simplicity and clarity.

This approach showcases the power of visual storytelling. Healthe doesn't just sell UVC solutions, it sells the promise of a healthier, safer world, brilliantly executed through compelling imagery and a powerful call to action. This video sets the bar for informative, yet inspiring branded content.

4. Kubota Branded Motion Graphics Video

This branded content marketing video tells the story of Kubota's commitment to a better future. From humble beginnings in casting, they’ve evolved into an essentials innovator, tackling food shortages and water scarcity with technology like AI and DX. Kubota's video resonates because it focuses on tangible solutions and shows real people benefiting from their work. It's a compelling example of how a company can authentically communicate its values and inspire positive change for Earth and its inhabitants.

5. Sanofi

Sanofi Genzyme's Branded Content Marketing video artfully blends storytelling with impactful visuals to raise awareness about rare diseases. The minimalist 2D animation, with its pastel hues and simple shapes, creates a visually engaging experience. The narrative cleverly starts with a familiar scenario – Googling symptoms – before delving into the complexities of a long diagnostic process.

This video's strength lies in its ability to connect with viewers on an emotional level. The flipping calendar pages viscerally represent the passage of time and the growing anxiety of unanswered questions. By showcasing the impact of rare diseases on a global scale, the video inspires empathy and emphasizes the urgent need for research.

6. Printify

Printify is a company that helps entrepreneurs create and sell their own branded products, including skincare, supplements, and coffee. This video is designed to inform viewers about the new product lines coming to Printify.

Video Design - The video is a Branded Teaser Commercial video. It uses a colorful and vibrant aesthetic, showcasing product bottles, and bags. The video showcases product labels with the message Your Brand Here, which illustrates the customization feature Printify offers.

The video's style effectively communicates the Printify's value proposition. It uses a mix of animation and product shots to showcase the ease of creating custom products. The upbeat music and fast-paced editing create a sense of excitement and opportunity. Overall, the video successfully conveys the message of Printify, which is to empower entrepreneurs to start their own brand and sell profitable products easily.

7. Mastercard 2D Animated Branded Video

Mastercard is a technology company that specializes in global payments. The video is designed to showcase the Mastercard products and innovations, and how they enhance the consumer experience. Mastercard is working to connect people, businesses, and governments in over 210 countries and territories.

Video Design - This Mastercard video is a good example of an Smm Marketing video. The visual style is very simple and easy to understand. This makes the video very engaging and easy to watch. The use of animation and simple graphics make it easy for viewers to see the message of the video. The video features bright colors and simple illustrations, which are ideal for marketing campaigns. These colors and design elements make the video pop and will stand out to viewers on social media.

The clean and simple aesthetic of the video successfully communicates the value of Mastercard. The video uses simple language and minimal visuals, emphasizing the efficiency and ease of use that comes with the platform. The tone of the video is friendly and reassuring, highlighting the security and trustworthiness associated with Mastercard.

8. Deloitte

Deloitte is a global consulting firm focused on helping businesses connect ideas with action. This video is designed to communicate how Deloitte's expertise and experience help businesses reach their goals.

Video Design - The video features a unique style that blends a vibrant color palette with graphic elements, creating an engaging and visually compelling experience. The video opens with a bright blue background with a series of light bulbs, representing ideas, that appear to be fading. This sets the tone for the video, emphasizing the importance of turning ideas into action. The graphic elements and animation in the video add a modern and sophisticated touch. The rapid movement of the tiles creates an exciting visual rhythm that keeps the viewer engaged. This video is a great example of a Branded Launch video, demonstrating Deloitte's ability to connect ideas and actions in a dynamic and innovative way.

The unique visual style, combining bright colors, graphic elements, and bold animation, effectively communicates the video's message. The video's tone is energetic and optimistic, highlighting the positive impact of action on ideas. The use of animation and abstract visuals creates a sense of movement and energy, reflecting the dynamic nature of Deloitte's work and the transformative power of combining ideas with action.

9. BDO Visual Branded Content Video - Build brand awareness implicitly

BDO is a firm that helps businesses grow by offering a variety of services, such as accounting, M&A, and advisory. This video is designed to show potential employees the kind of work they can do at BDO.

Video Design - This Advertising Marketing video uses a visually appealing and modern design style, incorporating graphics and animations to highlight the various services that BDO offers. The video features text overlays on top of images or short clips, showcasing a diverse range of industries BDO serves.

The use of text overlays on top of images creates a dynamic and engaging experience, and the graphics, which include a clean and modern style, provide an interesting visual element. The use of simple, high-quality graphics effectively portrays the core services of BDO without being too overwhelming. The video features a positive and energetic tone, showcasing the professional expertise and diverse talent that BDO has to offer. The fast-paced and engaging style of the video is able to communicate the brand's message of being dynamic, forward-thinking, and ready for the future.

10. Comarch Minimal Branded Content Video - Inspire sustainable thinking

Comarch is a company that provides solutions for telecommunication companies. This particular video is designed to highlight the importance of sustainable energy consumption for the telecommunications industry.

Video Design - The video uses vibrant blue and purple colours that represent the network, and a cartoonish animated style, which is a common design style for B2B Marketing videos. The use of graphic representations of satellites, antennas and cities helps the viewer visualize the subject matter.

The visuals of the video use strong graphics and animations, which effectively represent the energy consumption of networks and its impact on the environment. This approach is engaging, informative, and helps to drive the video's goal of promoting sustainable energy solutions. The tone of the video is professional, yet it also conveys a sense of urgency to address the environmental concerns associated with network energy consumption. This encourages viewers to explore the solutions offered by Comarch.

11. ExxonMobil 2D Branded Content Video

ExxonMobil is an energy company, dedicated to providing reliable and affordable energy solutions. This particular video is designed to showcase the impact of energy on economic opportunity in Guyana, using the story of one young man who used a car battery to power his family's journey.

Video Design - The video uses simple, yet impactful 3D animation. The use of flat colors and bold shapes creates a clean and modern aesthetic, engaging the viewer. This makes it an excellent 3D Branded Content Idea video. The animation is used effectively to highlight the key points of the narrative, such as the journey from a small village to a big city. A subtle animation of digital particles are present throughout the video, emphasizing the digital nature of the video's subject matter.

The video's visual style effectively communicates the key message of the video, which is how energy access can positively impact lives and economies. The use of simple graphics and animation help to make the message accessible and engaging for a broad audience. The video's tone is optimistic and positive, highlighting the positive impact that energy can have on individuals and communities.

12. Excella

Excella helps organizations harness the power of technology to realize their future. This video is designed to showcase their expertise in helping clients navigate the complex and ever-evolving landscape of technology.

Video Design - This video uses a 3D Product Animation Marketing Idea video style to effectively convey the idea of Excella's technology solutions. It is visually engaging, featuring sleek graphics and clean animations. The video utilizes a vibrant color palette of blue and yellow, and includes 3D elements like a laptop, a tablet, and VR headset. The graphics and animation quality are high, making this a good example of a 3D Product Animation Marketing Idea video.

The video's visual style effectively communicates the message of confidence in technology. The use of smooth, flowing animations creates a sense of progress and movement, suggesting that Excella can help organizations move forward with their technology. The video's bright colors and clean design also convey a sense of trust and reliability. The tone of the video is optimistic and reassuring, highlighting the benefits of having a partner like Excella that can guide them through the challenges of adopting new technologies.

13. Digital Marketing Institute

Digital Marketing Institute is a global standard in digital marketing certification. This video is designed to help educate institutions on how to stay ahead of the curve in the ever-evolving digital education landscape.

Video Design - This video uses a maze-like visual metaphor to represent the challenges faced by educational institutions. This simple design idea, is paired with colorful visuals and animated elements. This is a Branded Content Campaign Idea video, that is designed to be engaging and informative. The maze design illustrates the complex nature of digital marketing, and the use of simple and engaging graphics helps to explain the different aspects of digital marketing.

The video's visual style effectively communicates the objective of the video which is to educate institutions on the importance of digital marketing. The tone of the video is informative and friendly, and the use of simple graphics makes the information easy to understand. This video is targeted at educational institutions, and it is engaging because it uses a relevant metaphor and visually appealing graphics. The quality of the graphics is high, and the content is engaging because it provides valuable information and insights.

14. PGE

PGE helps keep customers connected and comfortable by providing electricity, however, their video is designed to educate customers on how energy use affects energy sources.

Video Design - PGE's video uses a simple design that helps viewers easily understand the relationship between energy use and energy source. The use of a cartoonish 3D animated style is visually appealing and effective. The animation and simple graphic style, make it a good Software Product Marketing Sample video. The video's use of a simple bar graph to represent energy use makes the energy use concept easier for the audience to grasp. The video also clearly demonstrates this concept through visuals, such as the shift to brighter lights in homes as the clock approaches 7 pm, and a higher bar in the energy usage graph.

PGE's energy use video is visually engaging and simple, which communicates the concept effectively. The use of simple graphics helps to make the information accessible to a wide audience. The video also uses a lighthearted tone, which makes the information more enjoyable to watch. The use of a cartoonish 3D animated style also makes the video more appealing to a broad demographic, and conveys the message that PGE is a company that is committed to providing its customers with reliable energy. The message of reducing energy consumption and supporting renewable energy sources is subtle but effective.

15. Thermo Fisher

Thermo Fisher is a company that focuses on transforming cells into life-saving cell therapies. This video is designed to present Thermo Fisher's services and products that support the journey of cell and gene therapy, from research to commercialization.

Video Design - Thermo Fisher uses a combination of 2D line art, simple icons, and vibrant color palettes to create a Branded Promo Sample video that is clear, concise, and engaging. The video uses minimal text, and the emphasis is on the clear and direct visual storytelling. The use of bright colors like blue and orange against a dark background emphasizes the key elements, and the overall tone is professional and informative.

The use of minimal text, simple animations, and clear graphics makes the video engaging and easy to follow, while the tone is optimistic and confident. The video effectively communicates the brand's message of supporting customers with a comprehensive range of solutions for cell and gene therapy. This video showcases Thermo Fisher's commitment to helping customers achieve their vision of transforming cells into life-saving cell therapies.

16. WalkMe

WalkMe's Digital Adoption Platform is a solution that makes it effortless to use any software, website, or app. The video is designed to highlight how WalkMe's solution can help users become more productive and successful.

Video Design - This Animated Branded Content Sample video showcases WalkMe's solution through a unique visual style, with the use of vibrant colors and a dynamic layout. The video features a dark navy blue backdrop, which is paired with vivid colors, including blue, purple and white. The color selection, graphics, and animation add depth to the narrative, making the video engaging. The use of a clean and minimalist visual design adds to the overall effectiveness of the video.

The visual style of the video effectively communicates the objective of the video, highlighting the benefits of WalkMe's solution. The fast-paced animation and dynamic layout make the video engaging, capturing the attention of the viewer. The use of bold and dynamic graphics, along with simple and direct messaging, highlights the core values of WalkMe's platform. This video is designed for a large audience and promotes the value of WalkMe's platform, communicating a tone of empowerment, confidence, and innovation.

17. Dun & Bradstreet

Dun & Bradstreet is a company that provides master data solutions for organizations. This video is designed to highlight how too much data spread across different departments can be detrimental to company growth.

Video Design - The video utilizes a simple but engaging design style with bold colors. It features a skyline silhouette surrounded by circles and lines. It's an excellent Animated corporate marketing Example video because it showcases a clean, modern visual style that's both informative and appealing. This style uses simple and effective visuals to drive home the point of the video.

The visual style perfectly aligns with the video's objective. The city skyline represents the organization, the colorful circles and lines symbolize the vast amounts of data. The consistent use of different colors, representing various types of data, emphasizes the need for master data solutions. This clean and modern style evokes a sense of order and control, which is exactly what Dun & Bradstreet's solutions promise to achieve. The video's tone is informative, professional, and engaging, which successfully targets a business audience.

18. Infineon

Infineon is a world leader in semiconductor solutions, the video is designed to illustrate their AutoDrive project, a pan European ecosystem that aims to revolutionize automotive technology.

Video Design - The video opens with a simplistic animation of a hand knocking on a door, symbolizing the opening of new possibilities in the automotive world. The subsequent animation depicts a map of Europe with different companies and research institutions contributing to the AutoDrive project. This presentation visually showcases the extensive collaboration involved in the AutoDrive project, highlighting Infineon's role as a key player. The video uses a vibrant and engaging colour scheme, with bright blues and yellows to represent innovation and progress, making this a perfect Branded product presentation Example video.

The video uses a combination of graphics and animations, featuring a simple yet effective style that communicates the key message effectively. The overall tone of the video is positive and optimistic, emphasizing the potential of the AutoDrive project. The animation and graphic style create a sense of excitement and anticipation for the future of automotive design and the development of autonomous driving technologies. The video effectively demonstrates the vast scope and ambition of the AutoDrive project and Infineon's commitment to leading the way in this transformative field.

19. Mavenir

Mavenir is building the future of networks, and this video is designed to explain their approach to the Department of Defense.

Video Design - The video uses a combination of 2D and 3D elements to showcase Mavenir's global reach and technical expertise. The graphic design uses bright neon blue, white, and black to create a futuristic and modern aesthetic. It uses a 2D explainer style to depict the solution using graphics, and animation.

The video uses a fast-paced editing style and a blend of visuals, graphics, and animation to create excitement and energy. The video design clearly demonstrates Mavenir's focus on innovation and commitment to providing a secure and reliable network. The video uses a bold and confident tone, making it engaging for the intended audience.

20. CSL

CSL develops and delivers innovative biotherapies that save lives. This video is designed to introduce CSL as a leading global specialty biotherapeutics company.

Video Design - The video uses a minimal, sleek design style with clean graphics and animation, consistent with the best examples of Top Animated Software Marketing video. The use of bold lines, simple geometric shapes, and a color palette of white, gold, and purple creates a modern look. The simple visuals help focus viewers on the most important content in the video, the impact of CSL's biotherapies on improving lives.

The video successfully communicates the goal of presenting CSL as a company that contributes to the quality of life of millions of people around the world. The consistent visual design style reinforces the core message of the video and creates a positive, reassuring tone that reinforces the promise of CSL's biotherapies.

21. ManageEngine

ManageEngine is a company that provides data backup and recovery solutions. The video is designed to promote their product and highlight the importance of backing up data.

Video Design - The video utilizes a modern, abstract style, featuring vibrant colors and gradient shapes. The use of geometric patterns and clean lines create a visually appealing and engaging experience. It is also reminiscent of a top branded product video, and the graphic design is simple yet effective.

The visual style of the video effectively communicates the importance of data backup. The use of vibrant colors and energetic animations creates an upbeat tone, highlighting the positive impact of using ManageEngine's solution, while the dramatic scenes with the hot air balloon serve as a stark reminder of the consequences of data loss.

22. PerkinElmer

PerkinElmer has pushed the boundaries of science for 85 years. The video is designed to highlight how PerkinElmer's science helps people measure, quantify, detect, and report.

Video Design - The video highlights PerkinElmer's commitment to science using a retro and contemporary style. The use of black and white archival footage showcases the company's legacy and deep history in the industry, while vibrant contemporary footage showcases modern technology, and emphasizes the continued commitment to scientific innovation. The visual design makes this a Top Service Marketing video.

The video's visual style drives home the message of PerkinElmer's commitment to science and its role in accelerating scientific outcomes. The visuals, combined with the upbeat tone of the video, inspire confidence, trust, and a sense of excitement about the future of science. This is important for a company that is pushing the boundaries of science.

23. Tyson

Tyson is committed to protecting water resources and the communities where they operate. This video is designed to educate viewers about their contextual water targets and how they plan to achieve them.

Video Design - This Animated Marketing Promotion video utilizes a clean and modern design style, employing simple line drawings and bold colors. The video features various elements that depict the company's commitment to sustainability, including farm scenes, a map of the US, and a visual representation of water droplets.

The graphics and visuals are clear and easy to understand, contributing to the video's overall effectiveness. The use of animated elements, such as the moving water droplets, further enhances engagement and visual appeal. By leveraging a straightforward yet engaging approach to communicating complex topics such as water stewardship, Tyson is able to effectively convey its message and build trust with its audience.

24. Noonday Collection

Noonday Collection is a marketplace that connects women with handcrafted jewelry, accessories, and gifts from Artisans around the world. The goal of this video is to entice women to join the Noonday community as Ambassadors. This video is designed to inspire, encourage and attract women to join the Noonday community.

Video Design - This animated video uses bright and vibrant colors to capture attention and showcases the beautifully crafted jewelry and accessories sold on the Noonday platform. The video features a character, a woman, who personifies empowerment and embodies the Noonday brand. This is a well-crafted Animated Software Launch Marketing video, designed to engage viewers with its bright, eye-catching visual style.

The video effectively communicates the Noonday vision of building a flourishing world through empowering Artisans. The visual style is light-hearted, inviting women to join the Noonday community. The video's narrative is centered on the themes of courage, joy, and empowerment. This message is reinforced by the vibrant color palette and the positive imagery of the video.

25. Capital One

Capital One's video is designed to show how their debit card can make purchasing easier and safer than using cash.

Video Design - The video uses bright and engaging illustrations, showcasing a world where cash is replaced with convenience. The animation style is clean, modern and bright, and the design is consistent with Capital One's branding. The video focuses on everyday scenarios to emphasize the versatility of using the debit card, from buying groceries to going to the movies. This creates a Best Branded promotional video that promotes the debit card in a visually appealing way.

The visual design and narrative work together to drive the video's goal, which is to convince viewers that Capital One's debit card is a safe and convenient alternative to cash. By comparing a town where cash is the only option to one where convenience is king, the video highlights the benefits of using a debit card. It's a simple yet effective strategy that communicates the tone and message clearly.

26. FSGImpact

FSGImpact is a consulting firm that helps organizations create positive social change. This video is designed to explain how collective impact works and why it's an effective approach.

Video Design - The video features a simple design aesthetic with clean, bright colors and flat, geometric shapes. It uses icons to represent different concepts, which makes the video easily understandable for a global audience. The video uses an animation style that feels optimistic, and engaging. This is a Best Industrial Marketing video, because it relies on animation and simple design to explain complex ideas.

The video successfully achieves its goal by conveying the challenges of tackling complex issues and the benefits of working together. The animated graphics create a positive, friendly tone, making the viewer feel hopeful about the potential of collaborative solutions. The design of the video effectively captures the essential points of the collective impact approach, allowing viewers to understand the concept without any overwhelming information.

27. Cisco

Cisco is a networking technology company that is focusing on a connected and secure future for healthcare. This video is designed to show how Cisco's solutions are working to make healthcare more sustainable and equitable.

Video Design - This video uses a simple and clean visual style with minimal graphics. The use of lines, shapes, and icons helps to illustrate the key ideas of the video, such as connectivity, security, sustainability, and equity. This is a best customer marketing video because it's engaging and informative, while clearly communicating the Value Proposition of Cisco's healthcare solutions.

The video utilizes a combination of simple animations and graphic elements to depict a connected and secure healthcare future. The video adopts a positive tone with a hopeful outlook on the future of healthcare, demonstrating a commitment to patients, clinicians, and healthcare systems. The use of a clean white background against blue lines and simple icons helps to highlight the message and creates a sense of clarity and trust. This video is an effective way to demonstrate how Cisco's solutions can transform healthcare.

28. Boyd

Boyd is a company that designs and manufactures medical wearables. The video is designed to showcase their expertise in adhesive materials, particularly their partnership with 3M.

Video Design - The video utilizes clean, modern graphics and a minimal visual style. It focuses on displaying the components of medical wearables. It showcases the intricate layers and functionalities of the products. These elements, combined with the use of animation, make this a strong example of a Branded Content Teaser Animation video.

The video visual style directly correlates with the goal of communicating the company's expertise in medical wearables. The use of 3D models and animations highlights the complex engineering and design involved in these products. The sleek, modern aesthetic, coupled with the seamless integration of 3M adhesive technology, conveys professionalism and trustworthiness. The tone of the video is confident and informative, aiming to establish Boyd as a reliable partner in the field of medical wearable design and manufacturing.

29. National Grid ESO

National Grid ESO is a company that is focused on developing a solution that enables smarter vehicles. This video is designed to showcase the data transfer requirements for intelligent cars.


Video Design - This Branded Advertising Animation video utilizes a combination of animated graphic elements. The animation style is clean, and the graphics are crisp and modern. The video features a dark blue background to highlight the bright green, yellow, and white colored illustrations that depict the data flowing between various sources, to the vehicle. This video effectively depicts complex concepts in a clear and engaging way, allowing the viewer to easily understand the subject.


This animation video uses an engaging style to highlight the key benefits of the National Grid ESO solution. The visual design of the video drives the video goal of showcasing the data flow for intelligent cars. By showing a connected vehicle in an animated graphic representation, National Grid ESO is able to communicate the innovative solutions that can improve data storage capabilities for smarter vehicles. The overall tone of the video is confident and optimistic, and it effectively showcases the company's commitment to delivering innovative solutions.

30. Housing Europe

Housing Europe is a campaign for the European Elections 2019, focusing on addressing the housing challenge in Europe. The video is designed to showcase how more people can access affordable housing.

Video Design - This Branded Pitch Example video, centers around a woman named Christine, who struggles with the housing crisis. The video uses a simple design style with bright colors and flat illustrations, making it approachable and relatable. This approach aligns perfectly with the campaign's goal of raising awareness and driving action.

The visual style of the video successfully communicates the urgency of the housing crisis. Christine's story, told through animated graphics and a calming voiceover, evokes empathy from the viewer. The bright colors and engaging visuals contribute to the overall tone of optimism, emphasizing the potential for positive change. This tone reinforces the campaign's message that accessible housing is attainable for everyone.

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How to plan and optimize Branded Content Marketing Videos?

Visual Storytelling: "Color is a power which directly influences the soul." - Pierre Bonnard. Advids leveraged color psychology for a client in the food and beverage industry. We developed a vibrant and appetizing color palette for their branded content marketing video, increasing viewer engagement and driving sales.

Actionable: Use color strategically to enhance mood and message.

Targeted Messaging: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids used this approach for a client in the SaaS industry. We created a series of branded content marketing videos that focused on the specific pain points of their target audience, resulting in higher conversion rates. This targeted approach resonated with viewers seeking SaaS solutions.

Actionable: Craft narratives that directly address audience needs and desires.

Iterative Improvement: "If I had asked people what they wanted, they would have said faster horses." - Henry Ford. Advids applied this principle for a client in the automotive industry. We developed a series of branded content marketing videos that showcased the innovative features of their electric vehicles, educating consumers and driving demand.

Actionable: Anticipate future needs and innovate beyond current expectations.

Clear Communication: "The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw. Advids addressed this challenge for a client in the education sector. We created a series of branded content marketing videos that clearly explained complex educational concepts, improving student comprehension and engagement.

Actionable: Ensure message clarity and avoid ambiguity in communication.

Data-Driven Creativity: "Without data you're just another person with an opinion." - W. Edwards Deming. Advids combined data and creativity for a client in the e-commerce industry. We analyzed customer data to identify key trends and preferences, then used this information to develop targeted and engaging branded content marketing videos, resulting in increased sales.

Actionable: Leverage data insights to inform creative decisions and optimize results.

Why Advids for Branded Content Marketing Video?

At Advids, we empower businesses to harness the full potential of Branded Content Marketing Video. Our specialized team crafts high-quality, original videos that deliver exceptional results and drive your business objectives forward. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective branded content.

Partner with a Proven Leader:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes Branded Content Marketing Video truly effective. We've successfully completed over 315 Branded Content Marketing Video projects.
Trusted by Industry Giants: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their branded stories to life.
Client Satisfaction is Our Priority: Over 109 five-star Google reviews testify to our talent, creativity, and unwavering commitment to client satisfaction.

Transforming Your Brand Narrative:

Tailored Branded Content Strategies: We offer customized Branded Content Marketing Video solutions, including explainer videos, character animations, and more, each meticulously crafted to reflect your brand, style, and target audience.
The Art of Storytelling: Our skilled animators and storytellers weave captivating narratives that resonate with your viewers and inspire action, driving engagement and brand loyalty.
Powered by Innovation: We utilize industry-leading software and techniques to ensure your Branded Content Marketing Videos are visually stunning and leave a lasting impact.

Building a Collaborative Success Story:

A True Partnership: We champion close collaboration throughout the entire process, from initial concept to final delivery. Your active involvement ensures your vision is accurately realized in the final Branded Content Marketing Video.
Transparent Communication: Clear and open communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Branded Content Marketing Video.


Ready to unlock the potential of Branded Content Marketing Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Branded Content Marketing Video?

A Branded Content Marketing Video is a form of video content that aims to entertain and inform viewers while subtly promoting a brand or product. Unlike traditional advertising, it focuses on Storytelling and engagement, building a connection with the audience rather than directly selling a product. These videos can take various forms, such as documentaries, explainer videos, behind-the-scenes glimpses, and more.

Branded content videos are used across various stages of the customer journey, from building awareness and generating leads to nurturing relationships and driving conversions. They can be used to educate customers about a product or service, showcase customer success stories, and build brand advocacy. By providing valuable content and engaging viewers on an emotional level, these videos can effectively build brand loyalty and drive positive business outcomes.

What do top Branded Content Marketing Videos have in common?

What makes Branded Content Marketing Video effective?

Exceptional Branded Content Marketing Videos are driven by a clear understanding of the target audience and their needs. They are designed to provide value and entertainment, building a connection with viewers and subtly promoting the brand.

Methods for creating effective Branded Content Marketing Videos involve crafting compelling narratives, using high-quality visuals, and incorporating a clear call to action. The goal is to create content that is engaging, informative, and memorable, leaving a lasting impression on viewers.

How long should your Branded Content Marketing Video be?

Strategic Branded Content Marketing Videos are designed to be engaging and informative, but their length should be tailored to the specific content and target audience.

Methods for determining the ideal video length involve considering the complexity of the message, the attention span of the target audience, and the platform where the video will be shared. For example, a short Explainer Video might be ideal for social media, while a longer documentary could be more suitable for a website or YouTube channel.

How to create Branded Content Marketing Videos?

Creating effective Branded Content Marketing Videos involves a multi-step process that begins with planning and research and culminates in a polished final product.

The goal is to create content that is engaging, informative, and memorable, leaving a lasting impression on viewers.

Customer Journey Through Video

• Explainer videos or short, engaging social media clips can introduce your brand and its Value Proposition to a wider audience.

Consideration

• Product demos, webinars, and comparison videos can provide in-depth information to help potential customers evaluate your offerings against competitors.

Decision

• Testimonial videos and case studies can build trust and demonstrate the positive impact of your product or service, nudging customers towards a purchase.

Action

• How-to videos and Onboarding Tutorials can help customers get started with your product or service, ensuring a smooth and positive initial experience.

Loyalty

• Behind-the-scenes videos, customer appreciation content, and exclusive content for loyal customers can Foster a Sense of Community and encourage repeat business.

By creating a cohesive narrative across these different video types, you can effectively guide customers through their journey and build stronger relationships with your brand.

Maximize Video Impact: Touchpoint Strategy

Identifying key touchpoints where your audience interacts with your brand is crucial for maximizing video impact. These touchpoints should be strategically aligned with the customer journey.

• Website:

  Embed videos on your homepage, product pages, or Landing Pages to provide valuable information and enhance user experience. Consider using Product Demos or Explainer Videos to address customer questions during the consideration phase.

• Social Media:

  Leverage platforms like YouTube, Facebook, Instagram, and TikTok to distribute your video content to a wider audience. Tailor the format and style of your videos to each platform's unique audience and best practices.

• Email Marketing:

  Incorporate videos into your email campaigns to Increase Engagement and click-through rates. A short teaser video can drive traffic to a longer video or landing page with more information.

• Search Engine Optimization (SEO):

  Optimize your video titles, descriptions, and tags with relevant keywords to improve search visibility and attract organic traffic.

• Paid Advertising:

  Utilize platforms like YouTube Ads and Social Media Ads to promote your video content to a targeted audience. Paid campaigns can be particularly effective for reaching new customers during the awareness stage.

Mastering the Art of Product Launch Videos

• Explainer Videos:

  Simplify complex concepts, products, or services through Engaging Visuals and concise explanations. Ideal for building awareness and educating potential customers.

• Product Demo Videos:

  Showcase the features and functionalities of your product or service in action. Effective for demonstrating value and driving purchase decisions during the consideration phase.

• Testimonial Videos:

  Feature satisfied customers sharing their positive experiences. Build Trust and Credibility by showcasing real-life examples of your product's impact.

• Case Study Videos:

  Highlight successful projects or partnerships, demonstrating the tangible results achieved through the use of your product or service. Powerful for B2B marketing and attracting high-value clients.

• Company Culture Videos:

  Offer a glimpse into your company's values, team, and work environment. Attract talent and build brand affinity by showcasing your unique personality.

• Product Launch Videos:

  Generate excitement and anticipation for new product releases. Build buzz and drive pre-orders through engaging teasers and behind-the-scenes glimpses.

• Brand Story Videos:

  Share the compelling narrative behind your brand, connecting with viewers on an emotional level. Build brand loyalty and differentiate yourself from competitors by showcasing your unique history and mission.

Crafting Winning Video Strategies

• Define Your Target Audience:

  Understand your ideal customer's demographics, interests, and needs. This will inform your video content and distribution strategy.

• Set Clear Goals:

  Determine what you want to achieve with your videos (e.g., increase brand awareness, generate leads, drive sales). Your goals will shape your content and call to action.

• Develop a Content Calendar:

  Plan your video content in advance to ensure consistency and alignment with your overall marketing strategy. Consider a mix of video formats and topics to keep your audience engaged.

• Craft Compelling Narratives:

  Tell stories that resonate with your target audience and evoke emotions. Use Storytelling Techniques to make your videos more memorable and impactful.

• Optimize for Distribution:

  Promote your videos across multiple platforms (e.g., website, social media, email) and optimize them for search engines. Tailor your video format and length to each platform's best practices.

• Measure and Analyze Results:

  Track key metrics like views, engagement, and conversions to assess the effectiveness of your video strategy. Use data to refine your approach and improve future campaigns.

Solve Customer Problems with Video

Branded Content Marketing Videos can effectively Address Customer Pain points by demonstrating empathy and offering solutions.

Highlight the Problem: Start by acknowledging the challenges your target audience faces. This shows that you understand their needs and builds trust. For example, a software company might create a video that highlights the frustrations of using outdated project management tools.

Present Your Solution: Showcase how your product or service directly addresses these pain points. The software company could then demonstrate how their intuitive platform streamlines workflows and improves team collaboration.

Provide Evidence: Use real-life examples or case studies to illustrate how your product or service has helped others overcome similar challenges. They could feature a testimonial from a satisfied customer who explains how the software has saved their team time and increased productivity.

By addressing customer pain points directly and authentically, you can position your brand as a trusted partner and increase the likelihood of conversion.

Turn Videos into Leads

Branded Content Marketing Videos can be powerful tools for Lead Generation and sales conversion when strategically crafted.

Compelling Calls to Action: Include clear and concise calls to action within your videos, encouraging viewers to take the next step (e.g., visit your website, sign up for a free trial, request a demo).

Lead Capture Forms: Integrate lead capture forms directly within your videos or on the landing page where they are hosted. Offer valuable content like ebooks or webinars in exchange for contact information.

Showcase Value Proposition: Highlight the key benefits and features of your product or service, demonstrating how it solves customer problems and provides value.

Build Trust with Testimonials: Feature satisfied customers sharing their positive experiences. Testimonials can be particularly effective for overcoming objections and building confidence in your brand.

Optimize Landing Pages: Ensure that the landing pages where your videos are hosted are relevant, engaging, and optimized for conversions. Include Clear Calls to Action and minimize distractions.

Crafting Compelling Product Launch Videos

Creating high-quality Branded Content Marketing Videos requires attention to detail and adherence to best practices.

Plan the visual flow of your video in advance by creating a storyboard. This will help ensure a cohesive and engaging narrative.

Craft a script that captures the attention of your audience and delivers your message effectively. Use clear and concise language, and tailor your tone to your target audience.

Use high-quality visuals, animation, and music to create a professional and memorable experience. Consider hiring a professional Video Production team if your budget allows.

Ensure that your videos are optimized for different platforms and devices (e.g., desktop, mobile, tablet). Use appropriate video formats and resolutions for each platform.

Edit your video carefully to ensure smooth transitions, clear audio, and a polished final product. Professional editing can significantly enhance the overall quality and impact of your video.

Boosting B2B Sales with Video

Branded Content Marketing Videos can be powerful tools for B2B marketing and sales, driving lead generation, nurturing prospects, and building relationships.

• Explain Complex Solutions: Use video to simplify complex business solutions and make them easily understandable for potential clients. Explainer videos and product demos can be particularly effective for this purpose.
• Showcase Expertise: Feature industry experts sharing their insights and perspectives in your videos. Establish your brand as a thought leader and build credibility in your industry.
• Demonstrate Value: Highlight successful projects or partnerships, showcasing the tangible results achieved through the use of your product or service. Case studies and testimonials can be powerful tools for demonstrating ROI.
• Support Sales Enablement: Provide your sales team with video content that they can use in their presentations and outreach efforts. Videos can help sales reps engage prospects and close deals more effectively.
• Host Webinars and Product Demos: Use video to host live webinars and product demos. This allows you to engage with potential clients in real-time and answer their questions directly.

Educate Your Audience: Product Education Videos

Branded Content Marketing Videos can effectively educate customers about a product or service, providing valuable information and enhancing their understanding.

Product Demos: Showcase the features and functionalities of your product or service in action. Demonstrate how it works and highlight its key benefits.

Tutorials and How-to Videos: Provide step-by-step instructions on how to use your product or service. Make it easy for customers to learn and get the most out of their purchase.

Explainer Videos: Clearly explain complex concepts or technical details related to your product or service. Use visuals and animations to make the information more engaging and understandable.

FAQ Videos: Address common customer questions and concerns in a concise and informative way. FAQ videos can save your customer support team time and improve the customer experience.

Knowledge Base Videos: Create a library of Educational Videos that customers can access on demand. This can be a valuable resource for onboarding new customers and providing ongoing support.

Customer Stories: Fueling Trust and Sales

• Choose customers who have achieved significant results using your product or service.
• Let them share their stories in their own words, making the testimonials authentic and relatable.

Highlight Tangible Results:

• Focus on the specific outcomes that your customers have achieved.
• Quantify the results whenever possible (e.g., increased sales, reduced costs, improved efficiency).

Use Storytelling Techniques:

• Structure your customer success stories like mini-narratives with a clear beginning, middle, and end.
• This will make them more engaging and memorable.

Showcase a Variety of Customers:

• Feature customers from different industries, backgrounds, and company sizes.
• This will demonstrate the versatility of your product or service and appeal to a wider audience.

Promote Customer Success Videos:

• Share your Customer Success Videos on your website, social media, and in email marketing campaigns.
• Make them easy for potential customers to find and watch.

Case Study: Dove's "Real Beauty" Campaign

Campaign Objective: To challenge traditional beauty standards and promote body positivity.

Target Audience: Women of all ages, shapes, and sizes.

Campaign Strategy: Dove partnered with a diverse group of women, including models, actresses, and everyday people, to create a series of videos showcasing their unique beauty. The campaign used a variety of video formats, including documentaries, commercials, and social media content.

Results: The Real Beauty campaign was a huge success, generating billions of views and sparking a global conversation about body image.

• Dove's brand awareness increased by 20%
• Sales of Dove products increased by 7%
• The campaign received over 1.5 billion views on YouTube

Key Takeaways:

• Partnering with credible voices can help brands reach a wider audience and build trust.
• Authentic storytelling is essential for creating engaging and impactful video content.
• Video Influencer Marketing can be a powerful tool for driving brand awareness, engagement, and sales.

Case Study: LEGO's "Rebuild the World" Campaign

Campaign Objective:

To inspire creativity and imagination in children and adults.

Target Audience:

Children and adults who are interested in LEGO products.

Campaign Strategy:

LEGO launched a global campaign featuring a series of videos showcasing how LEGO bricks can be used to build anything imaginable. The campaign also encouraged fans to share their own LEGO creations on social media.

Results:

The Rebuild the World campaign was a success in driving engagement and building a strong community around the LEGO brand.

• The campaign generated over 1 billion views across social media platforms.
• LEGO saw a significant increase in social media engagement.
• The campaign helped to build a strong sense of community among LEGO fans.

Key Takeaways:

• Video content can be used to foster engagement and loyalty by creating a sense of community.
• Encouraging user-generated content can help to build a strong and active community.
• Engaging with fans on social media is essential for building relationships and driving brand loyalty.

Case Study: Nike's "Just Do It" Campaign

Campaign Objective: To inspire athletes and fitness enthusiasts to achieve their goals.

Target Audience: Athletes, fitness enthusiasts, and anyone who is looking for motivation.

Campaign Strategy: Nike created a series of videos featuring athletes from different sports and backgrounds sharing their stories of perseverance and success. The videos were designed to inspire viewers to push themselves and achieve their own goals.

Results: The Just Do It campaign was a success in driving brand awareness, engagement, and sales.

• The campaign generated billions of views across social media platforms.
• Nike saw a significant increase in Social Media Engagement.
• The campaign helped to reinforce Nike's brand values of performance and inspiration.

Key Takeaways:

• Video content can be tailored to different buyer stages by providing relevant information and inspiration.
• Inspirational stories can be a powerful way to connect with audiences and motivate them to take action.
• Video content can be used to drive sales by showcasing products and services in a compelling way.

How branded content marketing video examples are curated?

We dove deep into branded content marketing videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic branded content marketing videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Brand Integration Examining how seamlessly the brand message is integrated into the narrative, avoiding overt promotion.
7.Authenticity & Emotional Connection Determining the video's ability to connect with the target audience on an emotional level and maintain authenticity.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Stories
4. Behind-the-Scenes glimpses
5. Social Media Snippets

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, branded content marketing videos 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.