Imagine a world where your message resonates instantly, leaving a lasting impression. What if you could make complex concepts easily understood? I am excited to share what we've discovered about the transformative power of animated explainer videos. Today, in this article, we'll explore how these engaging visuals are revolutionizing communication and driving growth. Our goal is to show you how these videos can elevate your brand and connect with your audience on a deeper level.
We'll delve into compelling statistics that showcase the incredible impact of animated explainer videos. Prepare to be inspired by the 30 immersive examples we've gathered, proving that a picture truly is worth a thousand words-and a video, a million connections.
A staggering 97% of marketers state that video has helped increase user understanding of their product or service.
73% of consumers prefer short-form videos to search for products or services.
On Facebook, users watch 6 billion minutes of video every single day.
These statistics highlight the undeniable impact of video in capturing audience attention and driving engagement. Animated explainer videos, in particular, offer a compelling way to capitalize on this trend, transforming complex information into easily digestible narratives. We've curated 30 Immersive Animated Explainer Video examples that immediately commanded our attention and generated excitement.
This animated explainer is a brilliant example of how to make complex technical information engaging. It tackles the challenge of interoperability in the EV charging market, a crucial issue for seamless charging across different EVs and charging stations. The animation style is fresh and engaging, making the technical aspects accessible to a wide audience. Simple 2D animations, vibrant colors, and a concise voice-over narration clearly convey the importance of the work being done.
The animated explainer visually demonstrates the company's commitment to researching and testing smart and sustainable charging solutions. It's a great example of how to communicate technical information in a compelling and visually appealing way. This approach is sure to resonate with viewers and leave a lasting impression.
What We Can Learn
Combine vibrant colors and concise narration for an engaging, memorable experience.
The video begins with a compelling problem statement about the lack of secure data integration in the blockchain world. The use of bold graphics, like the exclamation point on the globe, effectively highlights this critical challenge.
This Animated Explainer Video shows Chainlink's solution as an elegant and efficient bridge between real-world data and smart contracts. It brilliantly captures the essence of the Chainlink platform's decentralized oracle network. This clear and concise video is a great example of how to communicate complex technical information in a visually appealing and engaging way.
What We Can Learn
Tell a compelling story with your visuals to create an emotional connection.
Imagine a world where your customer data, from every corner of your business, seamlessly flows to the tools you need, without any technical headaches. That's the magic of Segment. This Animated Explainer Video reveals the intricate inner workings of Segment, simplifying the complex process of data collection and integration into an engaging and understandable journey. The visual metaphors, like the data flowing through pipes, make the process tangible and relatable, while the smooth animations and upbeat soundtrack guide you effortlessly through the key functionalities.
Segment unlocks the potential of your data by connecting your apps, servers, and databases, allowing you to build a robust and reliable data infrastructure. With this seamless integration, you gain access to a powerful arsenal of tools, including advertising, email marketing, push notifications, analytics, and more, all orchestrated through Segment's sophisticated platform.
What We Can Learn
Focus on the positive impact of your product, visually demonstrating its benefits to inspire viewer action.
The video is a fantastic example of a well-crafted animated explainer video. The 3D isometric illustrations coupled with the animated visuals, and the smooth transitions deliver a clear, dynamic, and engaging narrative. The video effectively showcases the FireMon Automation platform's ability to address the growing need for security automation in today's digital world.
The video effectively conveys the benefits of FireMon Automation through its compelling visuals and concise storytelling. The animation and design choices, along with the clear and informative voice-over, create an immersive experience that leaves a lasting impression. The four levels of automation presented in the video, ranging from design to implementation, showcase FireMon's ability to meet diverse organizational requirements. The highlight of the video is the continuous adaptive enforcement feature, powered by the FireMon Compute Engine. The videos visual representation of this feature beautifully illustrates the real-time monitoring and automatic remediation of security vulnerabilities, offering a strong selling point for FireMon Automation.
What We Can Learn
Illustrate complex processes simply. this boosts understanding and engagement.
The video showcases the seamless integration of Smarter Sorting and US Ecology's back-of-truck system. This partnership is a brilliant example of how data-driven solutions can revolutionize waste management practices. By harnessing the power of product genome data, the system provides an unparalleled level of accuracy and efficiency, ensuring that every step of the waste process is meticulously tracked and optimized.
From the initial product classification in the retail store to the final disposal, every stage is streamlined with a clear understanding of the product's composition and regulatory requirements. This, in turn, leads to significant time and cost savings for businesses, while also promoting environmental responsibility. The video's animated explainer style, coupled with the upbeat soundtrack, makes the complex concepts easy to understand and highly engaging.
What We Can Learn
Clearly explain complex processes, boosting viewer understanding and driving engagement.
We love a good demo video, and this one for Freshdesk Contact Center is a fantastic example. The problem, too much customer data and too little time, is presented with clear and creative visuals. The video showcases how Freshdesks post-call transcripts make it easy to search, read, and resolve customer queries faster. This is a game-changer for busy customer support managers.
What We Can Learn
Showcase your product's impact with before-and-after visuals, driving conversions.
In a world of ever-present cyber threats, Bugcrowd demonstrates the power of preventative measures with this insightful animated explainer video. Weve all felt the stress of potential breaches, and this video tackles the issue head-on, visually illustrating how hackers exploit unprioritized IT assets. The simple yet effective 2D animation combined with a catchy soundtrack elevates the viewer's understanding, turning a complex topic into a digestible and engaging experience.
Through clear icons and clever transitions, Bugcrowd showcases the benefits of their Attack Surface Management platform. By combining human ingenuity with cutting-edge technology, they offer businesses the ability to regain control and minimize cyber risks in an increasingly connected world.
What We Can Learn
Craft a clear narrative arc; viewers should feel a problem solved, driving satisfaction.
In this animated explainer video, we admire MongoDB Atlas's clear message and dynamic visual approach. The video effortlessly demonstrates the platform's user-friendly interface and powerful features through compelling 2D animations. The isometric elements add depth, while the color palette creates a vibrant aesthetic that's distinctly MongoDB.
The video pulls us in by visualizing the ease of scaling data, showcasing an intuitive user experience. We love how it emphasizes the seamless integration of various tools into a single platform. The call to action is straightforward, encouraging viewers to Get started today with MongoDB Atlas, leaving us feeling empowered to build something great.
What We Can Learn
Craft a clear narrative arc. viewers should feel a satisfying resolution.
The Tipalti animated explainer video masterfully captures the essence of smooth and effortless global transactions. We see a smart visualization of intricate payment flows, transforming them into a clear and concise story. The video elegantly emphasizes Tipaltis ability to handle worldwide transactions with ease and efficiency, while subtly highlighting its key strengths. This approach resonates deeply with businesses seeking to simplify their financial processes, allowing them to scale and expand their reach without the usual payment headaches.
What We Can Learn
Simplify complex processes with clear visuals, building viewer trust.
In this animated video for mobile marketing, Carlson showcases BoreTrak 2 with remarkable clarity and impact. The initial scene, depicting a worker relying on a potentially flawed plan, instantly resonates with the target audience. We all appreciate the clever visual metaphors, such as the cracking mountain, which effectively communicate the dangers of relying solely on drilling plans.
The simple, yet effective 2D animation perfectly illustrates the BoreTrak 2's features and benefits, highlighting its ease of use and versatility. The overall design is sleek and professional, using a clean UI and minimal color palette. The background music adds to the positive and forward-thinking tone, creating a memorable viewing experience.
What We Can Learn
A simple design lets your product shine, leading to better engagement.
Blend is an end-to-end digital mortgage platform that aims to simplify homeownership. The video educates viewers on the concept of dividends and dividend yield.
Video Design - Bold graphics and minimal text effectively communicate complex financial concepts. Bright green and white illustrations visually represent the flow of money and the idea of owning a share in a company. A dynamic transition with a circular pattern shows the process of buying a share and receiving dividends.
Animated Video for Mobile Marketing combines simple yet engaging animation with an educational tone. This makes it easy for viewers to grasp the concept of dividends and how they work. The clear visual design reinforces the key takeaway, emphasizing that dividends are a way for companies to share their profits with shareholders, creating a sense of partnership and shared success.
Medtronic specializes in medical devices and technology. This video explains how to upgrade software on its pump.
Video Design - The video uses clean and simple graphics, with flat colors. Animated visuals of the pump and other important components are engaging. The design choices create a sense of trust and reliability, a common design choice for healthcare companies. The visual style effectively communicates the objective of the video, which is to upgrade the pump.
Animated Video for Mobile Marketing is a great way to reach a large audience. The video's narrative explains the process of updating the pump. The design is clear and easy to understand, so the viewer understands the goal of the video. The video has a friendly and informative tone, and effectively emphasizes the importance of updating the system.
Alation is a data catalog platform that helps businesses organize and manage their data. It's celebrating its tenth anniversary, and they want to showcase their accomplishments. They're considered the GOAT of data catalogs, and they want to make sure everyone knows it.
Video Design - The video starts with the common acronym GOAT for the greatest of all time, associated with sports icons, and then transitions into a stylized animation for data catalogs. Each slide displays an icon of a different sport, along with text describing Alation's accomplishments, such as being the first data catalog in the industry and multiple top rankings in leading industry reports.
Animated Video for Mobile Marketing is a great way to celebrate this milestone. The video uses a simple and clean style with bold text and contrasting colors to highlight Alation's accomplishments, conveying a sense of confidence and pride. This style makes the video engaging, easily understandable and memorable for the target audience, which are businesses that need a data catalog solution.
Strata, a cloud security provider, focuses on flexible security consumption, enabling businesses to meet their dynamic needs quickly. The video is designed to show how traditional security solutions are inefficient and how Strata's solutions can address these problems.
Video Design - The video utilizes an Animated Solution Explainer Video style to illustrate the problem and solution. Bright, colorful, isometric graphics depict the cloud environment, highlighting compute, storage, and firewall elements. The animation uses dynamic transitions, making it easy to follow the narrative.
Animated Video for Mobile Marketing is a powerful tool for showcasing the benefits of Strata's flexible security model. The use of visuals clearly communicates the video objective. It helps viewers understand the challenges of traditional security solutions, including licensing limitations, and demonstrates how Strata's flexible model enables secure scalability. The animated style adds a sense of playfulness to the topic, making it engaging, and the clear message drives the viewer to learn more about the Strata solution.
Google's cloud services rely on a globally distributed computing system with numerous data centers. This network seamlessly transfers web traffic to keep services running.
Video Design - The video uses bold, bright colors and flat, minimalist graphics, representing data centers as simple rectangles and the network as colorful lines. This combination creates a visually engaging and memorable Animated Video for Mobile Marketing.
The simple animations, combined with clear explanations, help the viewer visualize the network's size and complexity. The lighthearted and informative tone makes the complex topic of data center networking easily understandable. The video is engaging and informative, emphasizing Google's ability to maintain high-speed, reliable, and scalable services.
This Microsoft video is designed to highlight the opportunity that exists in the cloud marketplace for ISVs. It seeks to demonstrate how Microsoft can help partners reach new customers, simplify sales and unlock new revenue opportunities.
Video Design - The video is a clean and modern Animated Video for Mobile Marketing, using a dark background, with a minimalist and geometric design. It employs a light green color scheme for its icons and shapes, with a red and purple line, which guides the eye from left to right, creating a sense of movement and highlighting the upward trajectory of the business opportunity. This helps emphasize the key information in the video, the growth of the cloud marketplace.
The video utilizes a combination of animated icons, text, and voiceover to convey its message. This style of animation is very engaging, and the visuals, coupled with the voiceover, deliver a strong and compelling message about the value proposition of the marketplace. The visual style creates a sense of professionalism and innovation, which aligns well with the target audience of ISVs looking to leverage the platform for growth.
Siemens provides product lifecycle management solutions. This video showcases the benefits of their Quality solution for automotive suppliers.
Video Design - The video uses a clean and minimalist design aesthetic, simple animation, bright colors, and simple shapes. This makes it a good Animated Video for Mobile Marketing. Flat colors create a simple, uncluttered feel.
The video effectively conveys the message by using clear, concise language and easy-to-understand visuals. The video uses a confident, friendly tone, and visual metaphors make the content engaging. The video concludes with a call to action to learn more about the solution. The clean design and clear messaging make it easy for viewers to understand the benefits of the solution.
What We Can Learn
Simplify complex processes with clear, engaging 2D animations to boost understanding.
Dun & Bradstreet provides data solutions for businesses. This video is designed to highlight the challenges of managing data in an organization, and the solutions that Dun & Bradstreet offers to tackle these challenges.
Video Design - The video uses an Animated Overview Explainer Video style to explain the benefits of Dun & Bradstreet's master data solutions. Simple animations like lines and circles are used to represent the flow of data, and the video design is characterized by its simple but effective graphics, bold colors, and clear messaging.
The video utilizes visual elements, like the city skyline, to represent an organization and how data flows through it. A growing city skyline symbolizes the evolution of data and how it can become chaotic. This helps visually communicate the need for master data solutions. The video also uses a calming and informative tone, ensuring the audience understands the importance of master data in this complex and ever-evolving world of data.
TravelBank is an all-in-one solution for managing travel and expenses. This video is designed to showcase the benefits of using TravelBank and how it can streamline the entire process.
Video Design - This Animated Video for Mobile Marketing uses a minimalist design style with simple, bright colors. A consistent color palette of blues, grays, and reds is used throughout the video. The graphics are clean and easy to understand, effectively communicating the complex process of managing travel and expenses in a straightforward manner.
The video's clean design and animation style effectively communicate the core message: TravelBank provides a seamless way to manage travel and expenses. The straightforward animations help viewers understand the benefits of using TravelBank, emphasizing its ability to simplify expense reporting and provide valuable insights into spending habits. The video's calm and professional tone reinforces its credibility and reliability as a trusted solution.
What We Can Learn
Focus on the user experience; show how easy and enjoyable your product is to use.
Radix is a protocol built for creating decentralized applications. This video is designed to introduce the solution, its benefits, and the problem it solves.
Video Design - A bright white circle with a white line connecting to the circle at the center represents moving capital through traditional systems and DeFi. Blue and white shapes are in the background. The visual style uses bright colors, sharp lines, and clear graphics. The visuals and the narrative are clear and easy to understand. This style is well-suited to communicate the complex nature of the topic, which is decentralizing financial systems.
Animated Video for Mobile Marketing - The goal is to make viewers interested in learning more. This creates a compelling narrative.
Yggdrash is a blockchain protocol designed to resolve scalability and utility issues. It's a game changer, and we need to communicate its benefits clearly and concisely.
Video Design - The video uses an animated style to illustrate the concept of a stem chain and branch chains. Simple line drawings of tablets and other graphical elements are used on a white background, creating a clean and minimal look.
This approach is perfect for Animated Video for Mobile Marketing. The simple visual language and narrative make it easy for viewers to grasp the concept, even on a small screen. The tone is informative and engaging, making it a powerful tool for communicating complex technology.
Olive is deploying an AI workforce specifically built for healthcare. This video is designed to explain how Olive's AI workforce makes healthcare more efficient, more affordable, and more human.
Video Design - The video is an Animated Explainer Video. A purple background is used to set the tone of the video, while white outlines of various healthcare workflows are used to visually represent the challenges. The video uses a very basic animation, but the visual design and graphics are still very engaging.
The visual style of the video is effective in communicating the objective of the video, which is to showcase how Olive's AI workforce can help healthcare organizations improve efficiency and affordability, while improving the lives of patients. The animated graphics are used to show how Olive's technology can be used to automate various processes and simplify tasks. The tone of the video is professional and informative, and the use of bright colors and simple animations make the video engaging.
Climate Bonds Initiative is a non-profit organization that focuses on accelerating the transition to a green economy. This video is designed to introduce green bonds and the opportunities this financial instrument presents.
Video Design - The video is an Animated Explainer Intro Video, with a minimalist design that emphasizes readability. The video uses simple line art graphics and a clean color palette of blue and white. The background is a minimalist blue sky with clouds, creating a calming and friendly visual aesthetic. The animation is smooth and concise, highlighting key information with a clear focus.
This minimalist video style emphasizes the key information, green bonds, and clearly explains the concept. The video style avoids being distracting, using a simple and clean design that allows viewers to focus on the message and effectively communicate the benefits of green bonds for a sustainable future. The video's overall tone is friendly, optimistic, and encouraging, making it a good introductory video for a new audience.
PointClickCare is a company that provides a solution for acute-care facilities. The video is designed to explain how the Harmony platform can improve healthcare coordination by providing case managers with real-time access to network data.
Video Design - This Animated Explainer Video incorporates minimalist and clean graphics with simple color schemes, conveying the clarity and organization that Harmony brings to healthcare information. The animated visuals smoothly showcase the process of information exchange between different facilities, making the solution approachable.
The visual style communicates Harmony's aim to simplify the process of care coordination, making it easy for case managers to access and understand patient information. The video uses a friendly and optimistic tone, showcasing the positive impact that Harmony can have on the lives of patients and healthcare professionals.
Printify is promoting their new product lines in skincare, supplements, and coffee. The video is designed to generate interest and excitement for these new offerings.
Video Design - This Explainer Demo Teaser Video uses a minimalist design style. It features bold text, simple graphics, and clean backgrounds. The video showcases the different product categories through visuals of the products and a consistent use of color palettes.
The visual style of the video is able to effectively communicate the objective of the video, which is to highlight the new product lines being offered. The minimalist design style allows for a clear and concise message to be conveyed. The use of simple graphics and animations helps to keep the audience engaged and the video moving at a quick pace. The use of bright, bold colors helps to capture attention and adds to the overall positive tone of the video.
PepsiCo is working towards making their packaging one hundred percent recyclable, compostable or biodegradable by twenty twenty five. This video is designed to explain what compostable packaging is and its benefits for the environment.
Video Design - This Animated Sales Explainer Video uses bright colors, simple illustrations, and playful animations. The use of icons, for example, the leaf icon for compostable packaging, makes the information clear and easy to understand.
The design of the video is playful and engaging, and it uses a conversational tone to inform viewers. The design elements, simple graphics, and animations, are effective in communicating the benefits of compostable packaging, while at the same time maintaining an approachable tone. The use of animation to show how compostable packaging breaks down in the soil, is a good example of how the visual design drives the video goal of educating viewers on the positive impact of compostable packaging.
Paysend Enterprise is a global payroll solution that makes it easier to pay employees in over 168 countries. This video is designed to showcase the company's product and encourage viewers to sign up for a demo.
Video Design - This Animated Solution Explainer Video utilizes bright and vibrant colors, primarily greens and purples, which creates a visually appealing and modern aesthetic. The use of simple line animations and icons effectively conveys the key features of the product. It utilizes a clean, minimalist design with a focus on clear graphics and visuals. The animation style is consistent throughout the video, contributing to a cohesive brand identity.
The visual style of the video successfully communicates the objective of making international payroll payments easier. The global map with connections highlights the global reach of the Paysend Enterprise service. This video uses a confident and professional tone, which further reinforces the reliability and security of the product.
PacketLight provides high-capacity optical transport solutions for the transport of 400Gb/s over a single wavelength. The video is designed to highlight the benefits of PacketLight's solutions for service providers dealing with increasing bandwidth demands.
Video Design - The video is an Animated Tech Explainer Video using a dark blue background with vibrant colors and glowing white icons, which helps draw the audience's attention and effectively communicate the key points. The video incorporates 2D animation, which is used to visually represent the concept of high bandwidth requirements in a simple and easy-to-understand manner. The animation uses graphic elements like circles, lines, and arrows to show the flow of data through fiber optic networks. The video also uses a futuristic feel with its use of vibrant colors and glowing icons, which makes the animation engaging.
The use of vibrant color and simple animation allows the video to communicate the technical complexities of optical transport solutions in a way that is easy for audiences to understand. This helps the video communicate its main objective, which is to demonstrate the value of PacketLight's solutions for operators and service providers facing the increasing demand for high bandwidth. The overall tone of the video is informative and professional, which helps establish a sense of trust with the audience.
PwC's Asset Management Digital Solutions for Mutual Funds is a platform designed to help businesses in the mutual funds industry manage their data. The video is designed to show how this platform can help them adapt to the ever changing market.
Video Design - The video is a clear example of an Animated Demo Explainer Video. It has a simple, minimalist style, with flat, bold colors and graphic elements. The use of shapes, animation, and color in the video creates a playful and engaging experience. The video aesthetic is visually appealing, making the content feel modern and easy to understand.
The video design is able to communicate the objective of the video with a confident and positive tone. The simplicity and the bold color palette of the video communicates the idea of clarity, efficiency, and order, all while highlighting the benefit of using PwC's digital solutions for mutual funds. The video is focused on explaining the benefits of using PwC's digital solutions for mutual funds, and the visual style of the video reinforces this message. The graphic style of the video emphasizes the idea that PwC's digital platform can help businesses in the mutual funds industry adapt to change and manage their data more effectively.
VISA Direct is a push payment platform that enables fast, simple, and secure payments across the globe. This video is designed to educate the Risk & Compliance community on the network's capabilities.
Video Design - This Animated Intro Explainer Video utilizes a bright, clean, and modern visual style. The video uses a combination of line art illustrations and minimal typography to illustrate the core functionality of VISA Direct.
The video effectively communicates the objective of VISA Direct through its simple and concise visual narrative. The animation style creates a friendly, reassuring tone, further highlighting the security and ease of use of the platform.
FAQ
How can an animated explainer video help me achieve my specific marketing objectives?
Explainer videos simplify complex ideas, increasing engagement and driving conversions through clear, memorable messaging.
What are the different styles of animated explainer videos, and which one best suits my brand's personality?
Animation styles range from minimalist to vibrant, each suited to different brand personalities. Careful selection is key for effective communication.
How can I ensure the script for my animated explainer video is engaging and effective?
Engaging scripts focus on clear messaging, a compelling narrative, and a strong call to action, resonating with the target audience.
What is the typical process for creating an animated explainer video, from concept to completion?
A typical process includes concept development, scriptwriting, storyboarding, animation, voiceover, and post-production.
How long does it usually take to produce an animated explainer video?
Production timelines vary from 3-8 weeks, depending on complexity and revisions.
What is the average cost of producing a high-quality animated explainer video?
High-quality animated explainer videos typically cost between $1,000 and $6,000, depending on style, length, and complexity.
How can I find a reputable animation studio to create my explainer video?
Look for studios with a proven track record, client testimonials, and a diverse portfolio showcasing their expertise.
What are the key elements of a successful animated explainer video?
Key elements include clear messaging, engaging visuals, a strong call to action, and professional voiceover, all working in harmony.
How can I use my existing brand assets (logo, colors, fonts) in the explainer video?
Existing brand assets (logo, colors, fonts) should be integrated seamlessly to maintain visual consistency and reinforce brand identity.
What are some common mistakes to avoid when creating an animated explainer video?
Avoid common mistakes such as unclear messaging, poor pacing, amateurish visuals, and a weak call to action.
How can I adapt a successful explainer video style to fit my specific product or service?
Adapting successful styles requires careful consideration of the specific product or service, target audience, and desired message.
What are the benefits of using animation over live-action for my explainer video?
Animation offers greater creative flexibility, cost-effectiveness, and control over visuals compared to live-action.
What is the ideal length for an animated explainer video?
The ideal length is generally 60 seconds to 2 minutes, balancing information delivery with audience engagement.
How can I use an animated explainer video to generate leads and drive conversions?
Explainer videos can generate leads and drive conversions by incorporating clear calls to action, targeted messaging, and compelling visuals.
How can I make my explainer video stand out from the competition?
A successful explainer video stands out through unique visuals, a compelling narrative, and a clear understanding of the target audience.
How to plan and optimize Animated Explainer Videos?
Motivation and Purpose: "Autonomy, mastery, and purpose, these are the building blocks of a new way of doing things." - Daniel H. Pink. For a healthcare client, Advids highlighted the positive impact their telehealth platform had on patients' lives, emphasizing the convenience and accessibility it provided. This approach, driven by purpose, resulted in higher patient adoption rates and improved health outcomes.
Actionable: Highlight the positive impact of the product or service.
Positioning Clarity: "Positioning is not what you do to a product; positioning is what you do to the mind of the prospect." - April Dunford. Advids used this principle for a cybersecurity client. We clearly defined their unique value proposition within a crowded market, focusing on their AI-powered threat detection capabilities. This resulted in increased brand awareness and a higher conversion rate of leads to customers.
Actionable: Clearly define the unique value proposition for the target audience.
Simplicity and Clarity: "Simplicity is the ultimate sophistication." - Amit Kalantri. Advids applied this to an educational platform client. We simplified complex learning concepts into easily digestible visuals and concise explanations, resulting in improved student comprehension and engagement.
Actionable: Simplify complex information into easily digestible content.
Value Innovation: "Create uncontested market space and make the competition irrelevant." - Chan Kim. Advids helped a sustainable energy client by showcasing their innovative solar panel technology, not just as an eco-friendly choice, but also as a cost-effective solution. This resonated with a broader audience, driving significant growth in sales.
Actionable: Focus on unique benefits that differentiate from competitors.
Emotional Connection: "The most powerful tool we have to create change is to connect with people on an emotional level." - Renée Mauborgne. Advids worked with a non-profit organization to create an explainer video that evoked empathy and inspired action. By focusing on the human stories behind their cause, we helped them achieve a significant increase in donations.
Actionable: Evoke emotion to connect with the audience on a deeper level.
Why Advids for Animated Explainer Video?
At Advids, we create high-quality, original Animated Explainer Videos designed to achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of Animated Explainer Video effectiveness. Out of these, over 350 projects have been specifically Animated Explainer Videos. Trusted by Industry Giants: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client Satisfaction is Our Priority: Over 109 five-star Google reviews showcase our talent, creativity, and commitment to client satisfaction.
The Advids Creative Process:
Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Animated Explainer Videos. Customized Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another Animated Explainer Video style, to perfectly match your brand and audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning and impactful videos.
Ready to unlock the potential of Animated Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated Explainer Video?
An Animated Explainer Video is a short, engaging video that uses animation to explain a product, service, or concept in a clear and concise way. These videos leverage the power of visuals and storytelling to simplify complex information, making it easier for viewers to understand and remember.
Animated explainer videos are commonly used in marketing, education, and product demonstrations to capture attention, improve comprehension, and drive conversions. They can be used on websites, social media platforms, and in presentations to effectively communicate your message and engage your audience.
What do top Animated Explainer Videos have in common?
A visually appealing animation style captures attention and makes the video more memorable.
Clear narrative
A well-structured storyline guides viewers through the information and makes it easy to follow.
Strong call to action
A clear and concise call to action encourages viewers to take the desired next step.
Targeted audience
The video's content and style are tailored to resonate with the specific target audience.
Concise length
The video is kept short and to the point, ensuring viewers stay engaged and don't get bored.
Professional voiceover
A professional voiceover adds credibility and enhances the overall viewing experience.
Compelling music
A well-chosen soundtrack complements the visuals and enhances the emotional impact of the video.
High-quality animation
Smooth and detailed animation creates a professional and polished look.
Visual storytelling
Animation is used to tell a story and bring the message to life.
Simple design
A clean and uncluttered design makes the video easy to understand and follow.
Character animation
Animated characters can be used to personify the brand or product, making it more relatable.
Motion graphics
Dynamic motion graphics can be used to highlight key information or create a sense of energy.
What makes Animated Explainer Video effective?
Remarkable Animated Explainer Videos are driven by a clear understanding of the target audience and their needs. The design to effectively communicate complex information in a way that is engaging and easy to understand. The goal is to create engaging content that captures attention, improves comprehension, and drives conversions.
Methodical Animated Explainer Videos aim to simplify complex information, making it easier for viewers to understand and remember. They use visuals, storytelling, and humor to make complex topics more appealing and easier to digest. The goal is to create a positive and memorable experience for viewers, leaving them with a clear understanding of the message and a desire to take action.
How long should your Animated Explainer Video be?
Exceptional Animated Explainer Videos are designed to be concise and to the point, keeping viewers engaged and preventing them from getting bored. The ideal length depends on the complexity of the message and the target audience.
Strategic Animated Explainer Videos aim to deliver the key message in a timely manner, leaving a lasting impression on viewers. The goal is to create a video that is just long enough to be informative and engaging, but not so long that it loses the viewer's attention.
Pre-production pointers
What is the main message?
What is the target audience?
What is the desired call to action?
What is the budget for the video?
What is the timeline for the video?
What is the distribution channel for the video?
What is the overall tone and style of the video?
How to create Animated Explainer Videos?
Exceptional Animated Explainer Videos are created through a collaborative process that involves careful planning, creative execution, and a focus on delivering a clear and engaging message. The creation involves a series of steps, from brainstorming ideas to finalizing the video.
Methodical Animated Explainer Videos aim to create a video that is both informative and engaging, capturing the viewer's attention and leaving a lasting impression. The goal is to create a video that effectively communicates the message, drives conversions, and enhances the brand's image.
Pre-production pointers
Define the target audience
Develop a clear storyline
Create a storyboard
Choose an animation style
Select voiceover talent
Production pointers
Create the animation
Record the voiceover
Add music and sound effects
Edit the video
Finalize the video
Animated Videos: The B2B Marketing Secret Weapon
Animated Explainer Videos are a powerful tool for B2B marketing, offering a unique blend of Visual Appeal and informative content. They can effectively communicate complex ideas, engage audiences, and drive conversions.
Boosting Brand Awareness
Animated videos Capture Attention and leave a lasting impression, especially in the often-crowded B2B landscape.
Imagine a software company using a vibrant, Character-Driven Animation to showcase its brand personality and differentiate itself from competitors.
Enhancing Lead Generation
Videos can drive traffic to your website and generate qualified leads.
For example, a cybersecurity firm could create a video explaining the risks of data breaches and then offer a free security audit as a call to action, capturing leads in the process.
Increasing Engagement
Videos hold viewers' attention far better than text-heavy content.
A complex technical product can be easily explained through animation, making it more accessible and engaging for potential clients.
Improving Conversion Rates
Animated videos can persuade viewers to take action.
By showcasing the benefits of a product or service in a visually compelling way, businesses can encourage viewers to request demos, sign up for trials, or make purchases.
Strengthening Customer Relationships
Videos can Build Trust and foster stronger connections with existing clients.
For instance, a company could use animation to explain new features or updates, keeping clients informed and engaged.
Sales Support Videos: Powering Your Pitch
Videos can provide a clear and concise overview of your offerings, addressing key features and benefits. For example, a SaaS company could create a video that walks potential customers through the platform's interface and highlights its key functionalities.
Addressing Concerns
Videos can highlight solutions to common pain points that prospects may have, Building Trust and confidence. A financial services company could use animation to address concerns about security and transparency, reassuring potential clients.
Demonstrating Value
Videos can showcase the tangible benefits of your products or services, emphasizing their impact on business outcomes. Imagine a logistics company using animation to illustrate how its software can optimize delivery routes and reduce shipping costs.
Driving Conversions
Videos can encourage prospects to take action. By including a clear call to action at the end of the video, such as Request a demo or Schedule a consultation, businesses can guide prospects towards the next step in the sales process.
Crafting Captivating Explainer Videos
Creating high-quality Animated Explainer Videos requires careful planning and execution.
Clear Storyline: Develop a compelling narrative that engages viewers and effectively conveys your message. Think of your video as a mini-movie with a beginning, middle, and end. It should have a clear purpose and a logical flow.
Visual Appeal: Utilize high-quality animation, vibrant colors, and Engaging Visuals to capture attention. Choose an animation style that aligns with your brand and target audience. Consider using professional voiceover talent and background music to enhance the viewing experience.
Target Audience: Tailor your video's content and style to resonate with your specific target audience. Research your audience's demographics, interests, and pain points to create a video that speaks directly to them.
Call to Action: Include a clear and concise call to action that encourages viewers to take the desired next step. Tell viewers what you want them to do after watching the video, whether it's visiting your website, signing up for a newsletter, or requesting a demo.
Animated Explainer Videos: Short-Form Powerhouse
Keep your video concise and focused on a single key message or takeaway. Avoid trying to cram too much information into a short video.
Use a Strong Hook:
Start with a compelling opening that grabs attention and encourages viewers to watch. Use a surprising statistic, a bold statement, or a humorous anecdote to pique viewers' interest.
Maintain a Fast Pace:
Keep the animation and pacing dynamic to hold viewers' attention. Use quick cuts, transitions, and visual effects to keep the video moving.
Include a Clear Call to Action:
Encourage viewers to take the desired next step, such as visiting your website or following your social media channels. Make your call to action clear, concise, and easy to follow.
Animated Explainer Videos: Your Launch Secret Weapon
Create engaging content that captures attention and drives engagement on social media platforms.
Share short, attention-grabbing clips of your explainer video on platforms like Facebook, Instagram, and Twitter.
Supplement Email Marketing:
Increase open rates and click-through rates by incorporating Animated Videos into your email campaigns.
Use video thumbnails in your email subject lines and body to entice recipients to click and watch.
Boost Website Traffic:
Drive traffic to your website by embedding videos on Landing Pages and product pages.
Use videos to explain complex concepts, showcase product features, and answer frequently asked questions.
Improve Search Engine Optimization:
Increase your website's visibility by optimizing your videos for search engines.
Use relevant keywords in your video titles, descriptions, and tags.
Boosting Customer Support with Video
Provide a welcoming introduction to your product or service, guiding them through the initial setup process.
Create a series of short videos that walk new customers through the key features and functionalities of your product.
Answer Frequently Asked Questions:
Create videos that address common customer inquiries, reducing the need for repeated support interactions.
Build a library of video tutorials that cover common troubleshooting issues and how-to guides.
Provide Troubleshooting Guidance:
Offer step-by-step instructions for resolving common issues, empowering customers to find solutions independently.
Use screen recording software to create videos that demonstrate how to resolve specific technical problems.
Enhance Customer Satisfaction:
Provide a positive and engaging experience, fostering customer loyalty and satisfaction.
Use videos to personalize the support experience and make customers feel valued.
Animated Styles for Your Product Launch
Animated Explainer Videos come in various styles, each offering unique advantages for different purposes.
Whiteboard Animation:
A classic style that uses hand-drawn illustrations to explain concepts in a simple and engaging way. Ideal for explaining complex processes or abstract ideas.
Motion Graphics:
A dynamic style that uses animated text, graphics, and transitions to create visually appealing and informative videos. Effective for highlighting key data points or statistics.
2D Animation:
A versatile style that uses flat characters and backgrounds to create engaging and visually appealing videos. Suitable for a wide range of topics and audiences.
3D Animation:
A realistic style that uses three-dimensional models and environments to create immersive and engaging videos. Best for showcasing products or demonstrating complex functionalities.
Reach Wider Audiences with Animated Explainer Videos
Share short clips and teasers on platforms like Facebook, Instagram, and Twitter to generate interest and drive traffic to your website.
Optimize your videos for each platform's specific requirements and audience.
Email Marketing
Embed videos in your email campaigns to increase open rates and click-through rates.
Use personalized video thumbnails and subject lines to capture recipients' attention.
Website
Feature videos on your landing pages, product pages, and about us page to enhance engagement and provide valuable information.
Use videos to explain your value proposition, showcase your products, and build trust with potential customers.
Paid Advertising
Use Video Ads on platforms like YouTube and Google Ads to reach a wider audience and drive conversions.
Target your video ads to specific demographics, interests, and behaviors.
Tailoring Your Video for Every Audience
Animated Explainer Videos can be tailored to effectively target different audience segments, ensuring your message resonates with each group.
Content:
Customize the content and Messaging to address the specific needs and interests of each segment. For example, a video targeting a technical audience might use more jargon and technical details, while a video targeting a general audience would use simpler language and focus on the benefits.
Visual Style:
Adjust the animation style, color palette, and overall tone to appeal to the preferences of each segment. A video targeting a younger audience might use a more vibrant and playful animation style, while a video targeting a more mature audience might use a more sophisticated and professional style.
Distribution Channels:
Choose the most appropriate platforms and channels to reach each segment effectively. For example, a video targeting a business audience might be distributed on LinkedIn, while a video targeting a consumer audience might be distributed on Facebook or Instagram.
Animated Videos: Your Customer Journey Guide
Animated Explainer Videos are powerful tools for crafting a seamless customer journey, guiding users through each stage of their interaction with your product or service.
Onboarding: Welcome new customers with a video that showcases the product's key features and benefits, making the initial setup process intuitive and enjoyable. Imagine a new user receiving a short, animated video demonstrating how to navigate the app's interface and access its core functionalities.
Product Education: Empower customers to use your product effectively with videos that explain its features in detail. For example, a software company could create a series of short videos demonstrating how to use specific tools within their platform, helping users unlock its full potential.
Support: Offer quick and easy solutions to common customer questions and concerns through animated videos. Instead of lengthy text-based FAQs, provide Engaging Videos that visually demonstrate troubleshooting steps or answer frequently asked questions.
Engagement:Foster a Sense of Community by creating videos that encourage customer interaction and feedback. Consider using animated videos to solicit feedback on new features, run contests, or showcase user-generated content, creating a more interactive and engaging experience.
Case Study: How McDonald's Localized its Video Content for the Chinese Market
McDonald's, the global fast-food chain, wanted to expand its reach in China and connect with local consumers. They needed to adapt their video content to resonate with Chinese cultural preferences and values.
The Solution:
McDonald's implemented a comprehensive localization strategy for its video content, including:
Language Translation: They translated all video scripts and voiceovers into Mandarin Chinese.
Cultural Adaptation: They adjusted the content to reflect Chinese cultural norms and preferences, such as using local celebrities or incorporating traditional Chinese elements.
Targeting: They tailored their video distribution strategy to reach specific Chinese audiences, such as young adults or families.
The Results:
McDonald's saw a significant increase in engagement and brand awareness in China after localizing its video content. They were able to:
Increase Video Views by 30%: By adapting their content to local preferences, McDonald's was able to capture the attention of Chinese viewers.
Boost Social Media Engagement by 25%: Localized content resonated with Chinese audiences, leading to more shares, comments, and likes on social media platforms.
Improve Brand Perception: McDonald's was able to build stronger connections with Chinese consumers by demonstrating cultural sensitivity and understanding.
Key Takeaways:
Video localization is crucial for reaching global audiences and achieving marketing success.
By adapting content to local cultural norms and preferences, businesses can build stronger connections with consumers and drive engagement.
A well-executed localization strategy can lead to significant improvements in brand awareness, customer loyalty, and overall marketing performance.
Case Study: How Nestlé Used Video Analytics to Boost Engagement
The Challenge:
Nestlé, a global food and beverage giant, wanted to understand how their video content was performing across different platforms and identify areas for improvement. They needed a way to track key metrics and gain insights into audience behavior.
The Solution:
Nestlé implemented a comprehensive Video Analytics strategy, utilizing tools like Google Analytics and YouTube Analytics. They tracked metrics such as watch time, completion rate, audience demographics, and engagement rates.
The Results:
Nestlé saw a significant increase in video engagement after implementing their analytics strategy. They were able to identify that shorter videos with a strong call to action performed best on social media platforms. This led to a 20% increase in click-through rates and a 15% rise in website traffic from video content.
Key Takeaways:
Data-driven decision making: Video Analytics provided Nestlé with valuable insights into audience preferences, allowing them to optimize their content strategy for maximum impact.
Understanding audience behavior: By analyzing video metrics, Nestlé gained a deeper understanding of how viewers interacted with their content, enabling them to tailor future videos to specific audience segments.
Improved ROI: The insights gained from Video Analytics helped Nestlé allocate their marketing budget more effectively, leading to a higher return on investment for their video content.
Case Study: How Samsung Localized Video Content for Global Success
The Challenge: Samsung, a global electronics giant, wanted to expand its reach into new markets and connect with diverse audiences. They needed to adapt their video content to resonate with local cultures and preferences.
The Solution: Samsung implemented a comprehensive Video Localization strategy, translating their video content into multiple languages and adapting it to specific cultural nuances. They also created localized versions of their videos featuring local actors and influencers.
The Results: Samsung saw a significant increase in video engagement and brand awareness in their target markets after implementing their localization strategy. They experienced a 25% increase in video views and a 15% rise in social media engagement in key international markets.
Key Takeaways:
Cultural sensitivity: Localization is crucial for reaching global audiences and ensuring that video content resonates with local cultures.
Targeted messaging: By adapting their video content to specific markets, Samsung was able to deliver more relevant and engaging messages to their target audiences.
Increased brand affinity: Localization helped Samsung build stronger connections with consumers in different regions, leading to increased brand affinity and loyalty.
How animated explainer video examples are curated?
We dove deep into animated explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the video's core message. 7.Educational Impact Determining how effectively the video simplifies complex concepts and provides valuable insights. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
