Lights, camera, action – your marketing needs a hero! Ever feel like your message is lost in the digital jungle? Top companies know the secret weapon a short, snappy Digital Marketing Explainer Video. These mini-masterpieces grab attention faster than a cat chasing a laser pointer. A picture is worth a thousand words, and a video? Well, you do the math. The proof is in the pudding – or should we say, the stats.

• Short-Form Videos Rank Number 1 for Engagement and Lead Generation.
• Over 75% of Fortune 500 executives are viewing online video.
• 83% of marketers suggest videos should be under 60 seconds.

These numbers reveal a clear trend: short, engaging video content reigns supreme. Digital Marketing Explainer Videos offer a concise, compelling way to connect with your audience and drive results. Let's dive in and explore 30 Impactful Digital Marketing Explainer Video examples that ignite inspiration and unlock actionable strategies for your own video marketing success.

1. Google Digital Marketing Explainer Video - Explain network capabilities implicitly

Have you ever imagined the scale of Google's networking prowess? This Digital Marketing Explainer Video masterfully illustrates the interconnectedness of its data centers, spanning continents through subsea cables, creating an intricate network. The video opens with a captivating comparison of data transfer speeds, highlighting the network's unparalleled power. The innovative use of bold colors and smooth transitions adds visual richness to the presentation.

The video effectively showcases how Google Cloud manages its network, ensuring resilience and prioritizing customer proximity. It skillfully integrates key features of Jupiter and Andromeda, illustrating their contribution to the system's massive bandwidth. It is a prime example of how impactful animation can transform complex technical jargon into compelling visual narratives.

2. OpenText Digital Marketing Motion Video - Showcase design aesthetics implicitly

If you're seeking a top-notch digital marketing explainer video, OpenText's Aviator chatbot promo is an excellent example. It cleverly illustrates the pain points of outdated chatbots, showcasing frustrated users struggling with generic responses. The video then introduces Aviator as the solution, highlighted through sleek laptop and mobile mockups, demonstrating its versatility and effectiveness in real-world scenarios.

What makes this video shine is its ability to convey complex information in a concise and engaging manner. The 2D animations, combined with dynamic motion graphics and upbeat music, create a captivating visual experience. The video ends by reinforcing Aviator's key advantages: improving user experience, freeing up agents, and reducing support costs, inspiring viewers to consider it for their own ITSM needs.

3. AdHive

AdHive is a platform built on Ethereum smart contracts, which automates the process of interacting with bloggers. The video is designed to show how AdHive simplifies the advertising campaign process.

Video Design - The video is a Technical Explainer video, utilizing bright, bold colors and simple animations. The design of the video features gears to symbolize a complex process, which the platform is designed to automate. The video shows an animated handshake between a human and a robot, highlighting the integration of AI into the AdHive platform.

The visual style of the video effectively communicates the objective by illustrating the complex process of social media advertising and then demonstrating how AdHive simplifies it. The video's narrative clearly shows that AdHive helps save time and effort for advertisers through automation. The video's tone is informational and professional, appealing to those interested in digital marketing and advertising technology.

4. DANA Creative Digital Marketing Video

Dana's digital marketing explainer video brilliantly showcases their innovative electrified 2-Speed Gearbox for high-performance full-size pickup trucks. Through sleek 3D animation and a driving soundtrack, the video effectively communicates the gearbox's compact size, impressive power, and seamless integration into existing truck architecture.

The detailed exploded view of the gearbox's internal workings in both economy and engaged modes cleverly educates viewers on its functionality and advanced features, like staggered shifts and differential locks. By highlighting the product's ability to eliminate the need for a transfer case and optimize energy usage, Dana solidifies its position as a leader in the e-mobility revolution.

5. Freshdesk Digital Marketing Motion Graphics Video

Freshdesk’s Digital Marketing Explainer Video immediately draws you in with its vibrant colors and fast-paced animation. It's not just visually appealing but also remarkably effective in conveying the core message: too much data, too little time. The creative use of an overflowing hourglass and a bursting cloud storage graphic perfectly encapsulates the problem many customer support teams face.

This visual storytelling excellence continues as Freshdesk introduces its solution – searchable call transcripts. The frustration of sifting through lengthy recordings is contrasted with the effortless efficiency of keyword searching. The end result? Faster query resolution and enhanced contextual conversations. This video is a testament to the power of concise, visually-driven storytelling.

6. Printify Animated Digital Marketing Video - Build brand awareness implicitly

Printify is a service that allows businesses to create and sell their own skincare, supplements, and coffee products. The video is designed to introduce these new product lines and encourage viewers to join the waitlist.

Video Design - The video incorporates vibrant colors, dynamic animations, and sleek graphics. This style is visually appealing and helps capture the attention of potential customers. The use of a clean and modern design aesthetic enhances the visual quality of the video and communicates Printify's brand identity. The minimalist design of this digital promotion video makes it easy to focus on the main message and call to action.

The video utilizes a playful and energetic tone, highlighting the opportunity to join a profitable industry. The focus on customization and selling through Printify makes the video relatable and appealing to entrepreneurs and budding business owners. The overall visual design of the video perfectly complements the message, driving viewers to learn more about Printify's new product lines and join the waitlist.

7. Yggdrash Minimal Digital Explainer Video

Yggdrash is a third generation blockchain protocol that tackles issues in blockchain scalability and utility. The video is designed to introduce the YEED token and Yggdrash protocol.

Video Design - This Digital onboarding video is created with clean, minimalist graphics and a simple layout. The video uses line art and bright colors to showcase the Yggdrash protocol's unique structure and how it functions. The clear visual design helps to simplify the explanation of blockchain technology and makes it easy to understand for a broader audience.

The visual style is simple and clean, which helps to convey the core functionalities of Yggdrash to the viewers. It focuses on using visuals to explain the benefits of the Yggdrash protocol, highlighting the solutions offered, which include improving transaction processing and resolving data capacity issues. The video's tone is positive, emphasizing the advantages of using Yggdrash, and encouraging the audience to learn more about it.

8. WalkMe 2D Digital Marketing Video

WalkMe's digital adoption platform promises to make using software, websites, and apps easier and more productive. The video is designed to promote this platform and demonstrate its benefits.

Video Design - The video uses a sleek and modern design style, incorporating a dark blue background and bright, vibrant colors. The use of animated graphics and illustrations adds a touch of fun and energy to the video. The use of simple geometric shapes and clean lines creates a clean and uncluttered look, which aligns well with the product's focus on making software easier to use. This style makes the video a good Brand Campaign Explainer video as it successfully conveys the brand's value proposition, while simultaneously keeping the viewers engaged with a visually appealing and modern aesthetic.

The video effectively communicates the objective of the platform, demonstrating how WalkMe can streamline workflows and make tasks simpler. The video utilizes a positive and optimistic tone, highlighting the potential for a better life and greater success through the adoption of digital technology. The visual style is engaging and draws viewers into the narrative, effectively conveying the brand's commitment to helping individuals and organizations achieve more by making software more user-friendly.

9. Alation Digital Marketing Animation Video

Alation is a data catalog solution that helps organizations to understand, manage, and leverage their data. The video is designed to celebrate Alation's ten-year anniversary and to highlight why it is the best data catalog solution on the market.

Video Design - The video is a 3D Animation For Digital Marketing video that uses a distinctive design style with high-quality graphics, featuring simple bold imagery and typography. The color scheme is a clean combination of blue and orange, which provides a vibrant backdrop for the animations. The bold imagery of athletes with a bold visual style of blue and orange color scheme, is symbolic of Alation's commitment to excellence and its ability to deliver results.

Alation's video effectively communicates its message of being the greatest of all time through the use of sports imagery and achievements, appealing to a wide audience. The bold imagery, stats, and achievements are highlighted throughout the video, driving home the company's success and reputation. This dynamic approach gives a playful yet professional tone to the video.

10. Comarch Motion Graphics Marketing Video

Comarch helps improve customer engagement in the oil and gas industry. The video is designed to highlight how technology can benefit businesses in this sector.

Video Design - The video uses a B2B Whiteboard Explainer video style that features simple illustrations, colorful backgrounds, and a friendly, conversational tone. It showcases a series of illustrations that are related to the content, highlighting essential information. The animated style and visual elements help to create an engaging and easy-to-understand experience.

The visual design of the video effectively communicates the objective, which is to introduce the benefits of Comarch's solutions. The video's tone is professional, encouraging viewers to consider the benefits of engaging with Comarch's customer engagement solutions. The video's bright colors and simple visuals make the information accessible and appealing to a wide audience.

11. Noonday Collection Digital Marketing Video

Noonday Collection is a marketplace that connects Artisans around the world with women who want to shop for beautifully handmade jewelry, accessories, and home goods. The video is designed to encourage women to become Noonday Ambassadors and earn an income while making an impact.

Video Design - The video uses a simple animated style featuring a woman with a light orange shirt and black pants, set against a background of solid colors and scattered dots. The simplicity of the design and the use of colors like pink, yellow, and brown reflect the brand's focus on handcrafted goods and natural beauty. The overall tone is positive and aspirational, aligning with the idea of building a flourishing world. The video uses a simple animated style featuring a woman with a light orange shirt and black pants, set against a background of solid colors and scattered dots. It's a great example of a brand positioning Explainer Idea video that uses simple graphics and animation to explain a brand's message.

The use of warm colors and simple animation creates a friendly and welcoming tone, inviting viewers to join the Noonday community. The visual style aligns with the video narrative of sharing stories of transformation and building a flourishing world. It effectively communicates the brand's values and encourages viewers to take action by joining the Noonday Ambassador program.

12. Western Digital

Western Digital is a company that specializes in automotive storage. This video is designed to showcase the benefits of Western Digital's Performance Portal for the automotive industry.

Video Design - This video starts with a simple animated scene showing a truck and then moves on to a graphic showing a downward trend. The animation style is clean, modern, and minimal. The video uses a combination of vibrant color palettes and easy-to-understand graphics. This Digital Content Idea video is simple to follow and highly engaging for the target audience.

The video does a good job of communicating the objective. The visual style, graphics, and narrative make it easy to see how Western Digital's Performance Portal can help companies save money, improve efficiency, and gain insights into driving behavior and truck performance. The video has a professional tone while remaining engaging. The graphics and animation help the viewer understand the topic while the narrative highlights the key benefits.

13. Syncsort

Syncsort believes data makes the difference. Modern businesses draw data from many sources, how they own, access, and analyze data to build new products and services dictates their success. Experimentation and innovation are constant. This video is designed to communicate the importance of data within the modern business context and how Syncsort can help.

Video Design - This is a Saas product explainer Idea video. The video uses simple, flat design with clean lines and bold colors. The use of white lines and circles against a blue background creates a sense of clarity and focus. This visual style reinforces the core value proposition of the brand; it is a Saas product that provides clarity around how businesses can successfully move, manage and analyze data, and thereby improve business operations. The visual aesthetic effectively emphasizes the scalability, flexibility, and efficiency of Syncsort.

The animation is simple, smooth and engaging. The use of subtle transitions and smooth animations keeps the video interesting and easy to follow. The video design is clean, modern and engaging. The animation is simple but effective. The overall tone of the video is positive and confident, conveying the message that Syncsort is a trusted partner for businesses that want to make data a competitive advantage. The visuals effectively communicate the goal of the video to provide an overview of the Syncsort Cloud Platform and its benefits for modern businesses.

14. Siemens

Siemens is an industrial technology company that focuses on providing innovative solutions for various industries. This video is designed to showcase the features of Siemens’ Teamcenter Quality solution.

Video Design - The video starts with a simple animation of a checklist and progresses to showcasing Teamcenter Quality in a desktop environment, with a clean and professional look, making it a good Functionality Explainer Sample video. Graphics are well-designed, and the animation is clear and straightforward. A white space is used to isolate the text and the graphics, which helps in creating a clean and visually appealing aesthetic. It is visually appealing with a focus on the product, not the person.

The video visual style effectively communicates the product's ability to enhance collaboration and data exchange between manufacturers and suppliers. This is conveyed using the graphic elements and text in the video, highlighting the smooth process of sharing data and resolving issues. The overall tone is professional and informative, with clear graphics and a concise narrative.

15. 1Password

1Password Developer Tools is designed to help developers simplify and secure their workflow. The video highlights the benefits of using 1Password to store passwords, SSH keys and infrastructure secrets.

Video Design - The video is a beautifully animated, minimalist digital branding sample video. It uses clean lines, bright colors and isometric graphics to represent complex concepts in a simple and engaging way. The video uses a dark background with green and purple accents that make the lines and icons stand out. The video uses minimalist line work, making it easy to understand the message, and simple transitions and animations.

The visual style of the video effectively communicates its objective. The bright colors and simple animation capture the user's attention. The graphics illustrate the benefits of using 1Password, such as secure storage of sensitive information, simplified access for developers, and improved efficiency. The tone of the video is positive, encouraging and confident, highlighting the benefits of using 1Password.

16. Ascendum Makina

Ascendum Makina provides a wide range of construction equipment, including Volvo G series articulated haulers. This video is designed to highlight the benefits of the Hill Assist function. The video is well-paced and easy to understand.

Video Design - This Whiteboard Explainer Sample video is a blend of live-action footage and digital graphics. The visuals used are clear and vibrant. The visual design of the video is a simple and straightforward approach, and the graphics used are modern and sleek. The use of the animated graphic of the Volvo G series hauler helps to bring the product to life. The visuals provide a great foundation for showcasing the Hill Assist function. The focus is on the operation of Hill Assist, and the video uses the screen of the truck to demonstrate its function.

The video style provides a simple but comprehensive explanation of the function. The visuals are engaging and informative, helping the viewer understand the benefits of the Hill Assist function. The video uses a concise, easy-to-understand narrative, emphasizing the practicality and ease of use of Hill Assist. This makes it clear for the viewer, that Hill Assist is a valuable addition to the truck. This approach helps to enhance the video overall message. The video strikes a professional tone, reflecting the sophistication of the product.

17. Strata

Strata offers cloud security solutions that can quickly adapt to the needs of organizations. This video is designed to introduce the concept of flexible consumption for security.

Video Design - This video starts with a cloud-shaped graphic and a server icon, representing the traditional approach to cloud security. As more icons representing compute and storage resources are added, the challenge of traditional security licensing models is emphasized. A red box labeled purchase license becomes increasingly prominent, showing that these traditional approaches are inflexible and expensive. This visual style is similar to a Saas software explainer Example video. It presents complex information through simple visuals, with icons and minimal text.

Strata's solution is introduced with the appearance of red icons, signifying a flexible approach to security. The video uses an isometric perspective for its visuals, which helps create a sense of depth and allows for the clear representation of all the different elements involved. The video is clean, minimalist and uses bold colors to highlight important information, making it easily understandable and engaging. The animation style and the use of graphics make the message clear and easily understandable for the target audience. This video effectively communicates the benefits of Strata's flexible consumption model, highlighting the ease of deployment and cost savings.

18. Back Market

Back Market is a marketplace for refurbished electronics, aiming to make them reliable, affordable, and better than new. The video is designed to introduce their mission and a new sustainable phone, R.

Video Design - The video is a Digital Marketing Promo Example video that utilizes a combination of bold text and animated graphics. The use of a bright green color scheme against a black background creates a modern and striking visual. The video features simple transitions and minimal text, allowing the product to take center stage.

The video effectively communicates its message of sustainability and innovation through a clear and concise narrative. The visuals present a contrast between the environmental impact of e-waste and the promise of a more sustainable solution. The tone of the video is optimistic and confident, conveying a message of hope for a more environmentally conscious future. The use of graphics and text highlights the key features of the new phone and its impact on the environment. The video effectively captures the audience's attention with its striking visuals and concise message, culminating in a call to action to learn more about the sustainable phone R on the Back Market website.

19. MongoDB

MongoDB Atlas is a cloud database designed to accelerate and simplify data management. This video is designed to introduce the product and demonstrate its benefits.

Video Design - The video utilizes simple, clean, and modern graphics, typical of a Digital Launch Example video. These graphics are easy to understand and highlight the key features of MongoDB Atlas. A clear visual style is used throughout, with a minimalist color palette. The use of animated visuals helps to explain complex processes in a simplified and engaging manner.

The visual style of the video effectively communicates MongoDB Atlas's focus on simplicity, efficiency, and innovation. The video's tone is optimistic and professional, portraying MongoDB Atlas as a powerful solution for data challenges. By showcasing the product's key features through clear and engaging visuals, the video effectively drives the desired call to action, inviting viewers to learn more about MongoDB Atlas and explore its potential.

20. BD

BD is a company that delivers comprehensive capabilities and breakthrough performance in the healthcare industry. This video is designed to highlight BD's COR system and how it can help businesses deliver accurate, timely and efficient diagnoses.

Video Design -
The video utilizes a minimalist design with sharp graphics and clean lines, making it a Top app feature Explainer video. White icons and simple white text on a deep blue background create visual interest and highlight the most crucial features of BD's COR system. Animated icons and charts help to break down complex information into easily digestible chunks.

The use of a minimalist, visually appealing design ensures viewers can focus on the information being communicated. This reinforces the brand's commitment to efficiency and quality. The sleek, professional design of the video reflects the high quality of BD's products and the importance of reliability in healthcare diagnostics. The tone of the video is professional, confident, and engaging, reflecting the brand's strong position in the industry.

21. Intel

Intel is a company that provides continuous profiling to help developers investigate code performance with minimal overhead. This video is designed to introduce viewers to the benefits of Intel's open-source solution for continuous profiling.


Video Design - The video uses a modern, minimal design style with bright colors and clean graphics. The use of isometric illustrations helps to communicate the concept of continuous profiling in a visually engaging way. By showcasing prominent brands like Netflix and Google, the video is designed to appeal to a wider audience and establish credibility. The animation is smooth, and the graphics are high quality. These elements make it a good Top platform tour Explainer video.


The visual design of the video is able to effectively communicate the objective of the video. The animated graphics showcase the problem of traditional profiling tools and the solution Intel offers. The tone of the video is informative and engaging, aiming to educate viewers about Intel's continuous profiling solution and its benefits.

22. KIOXIA

KIOXIA is a memory technology company that develops and manufactures flash memory products. The video is designed to highlight the company's BiCS FLASH technology and its various applications.

Video Design - The video incorporates engaging visuals and animations to showcase the company's technology. The use of 3D animations to illustrate the BiCS FLASH structure and its benefits, combined with bold graphics and a dynamic color palette, make this a top company profile explainer video. The video starts with a vibrant yellow background that transitions to a bright pink color, creating a playful yet professional tone. The use of simple, yet effective graphics illustrates the benefits of KIOXIA's 3D BiCS FLASH memory technology.

The video visual design communicates the objective of the video by showcasing the power and efficiency of KIOXIA's BiCS FLASH technology. This technology, demonstrated through a variety of applications, enables high-density storage solutions that cater to an ever-growing need for greater storage capacities in various industries. The visuals are clean, concise, and clearly explain the complex technology in a digestible format. The video overall tone is positive and optimistic, communicating KIOXIA's vision for the future of memory technology.

23. Cisco

This video is designed to provide a quick overview of the Cisco Catalyst 9100 access point. The video focuses on the hardware features of the access point, highlighting the ports and sensors.

Video Design - This Animated Tutorial Explainer video showcases a Cisco Catalyst 9100 access point, with a clear and concise graphic design. The visuals are clean, with high quality, showing detailed close-ups of the hardware features. The background is a solid white, which helps emphasize the access point and the port labels. The video follows a simple zoom-in animation, making the visual easy to follow.

The video successfully communicates the objective of showcasing the features of the Cisco Catalyst 9100 access point. The clean and concise animation helps maintain the viewer's interest, and the focus on the specific features of the access point is clear, delivering a professional and informative tone.

24. FireMon

FireMon is a cybersecurity solution that automates security processes. The video is designed to demonstrate how Firemon's automation capabilities redefine security operations.

Video Design - This is an Animated product walkthrough Explainer video, which uses a clean and modern style, with bright color palettes to depict the four levels of automation. The video utilizes isometric graphics to represent the security processes, making the complex ideas more digestible and visually appealing. The animation is well-paced, helping the viewer grasp the concept of automated security, and it uses minimal text to keep the focus on the visual narrative.

The video effectively communicates the value of Firemon's automation, showcasing how it can help organizations move from manual security processes to automated design, implementation, and enforcement. The use of visuals to explain the levels of automation, along with clear visuals depicting each level, makes the video engaging and easy to understand. This video's style communicates Firemon's focus on empowering security teams with advanced automation tools.

25. PacketLight

PacketLight Networks provides high-capacity optical transport solutions for the transport of 400Gb/s over a single wavelength. The video is designed to showcase the brand's optical transport solutions for the ever-growing demand for bandwidth, emphasizing the ability to support 400Gb/s over a single wavelength.

Video Design -
The video design is driven by the theme of high bandwidth and its impact on various technologies. The visuals are composed of simple yet futuristic graphics and animations that help illustrate the problem, solution, and benefits. Bright colors and animated transitions are used to maintain a professional but visually engaging style. The use of icons representing key technologies such as 4K streaming, 5G, IoT, autonomous cars, and VR makes this a Best Brand Digital video.

The design and animation style of the video effectively communicate the benefits of PacketLight's high-capacity optical transport solutions. The use of data-centric visuals, such as the icons representing high-bandwidth technologies, visually emphasizes the need for 400Gb/s solutions. The video's tone is professional and informative, underscoring the brand's technological expertise and presenting the benefits of its solutions in a clear and concise manner.

26. US Ecology

The video is designed to demonstrate how US Ecology and Smarter Sorting partnered to revolutionize the process of classifying and handling waste for retailers.

Video Design - This video is a Best Brand Intro Explainer video. The animation style is simple, clear, and modern, and features a bright color palette. A blue background is used, with bold white text. The design uses icons and text to convey the information. For example, in the first scene, a red broken bottle is used to represent damaged goods, while a receipt and a bottle are used to represent returned goods. These clear visuals make it simple for viewers to grasp the concept of retail waste classification and compliance services.

The video's visual style effectively communicates the video's objective. The video aims to present US Ecology as a reliable partner for retailers, who are looking for ways to improve their waste management practices. The animation style is clean and professional, and the use of icons and text creates a concise and easy-to-understand message. The video's tone is informative and engaging, making it an ideal tool for educating potential customers about US Ecology's innovative solutions.

27. Fit2work

Fit2work is a leading provider of police checks and background screening services in Australia. The video is designed to show the importance of background checks for businesses.

Video Design - This video utilizes a clean, modern, and engaging animated style. The visual design of the video is a blend of flat design and minimal illustrations which gives it a simple and accessible feel. The video showcases the use of bold colors with white font for better visibility. It is a Best Animated Technical Explainer video as the narrative of the video is supported with simple, clean, and eye-catching visuals that present the information effectively.

The visual style helps to clearly communicate the key points of the video. The use of animation and illustration makes the video engaging and easy to understand. The bright colors and simple design make the video approachable and friendly, which can be a great way to convey important information. The video's tone is informative and reassuring, emphasizing that Fit2work is a trusted solution for protecting businesses. The animation and graphics help to drive home the message that background checks are crucial for protecting a company's reputation and safety.

28. Rx EDGE

Rx EDGE is a pharmacy-based solution that aims to educate and empower patients by placing strategic information at the point of care. The video is designed to showcase the company's Solutions at the Shelf program and how it reaches millions of prospective patients in pharmacies nationwide.

Video Design - The video uses a simple and engaging animated style to convey its message, incorporating bright colors, bold graphics, and simple characters. This Showcase Explainer Animation video effectively demonstrates the program's reach and impact through the use of animated maps, pharmacy aisles, and product packaging.

The video's clear visual style and engaging narrative effectively communicate the objective of the Solutions at the Shelf program. The simple visuals and straightforward message help viewers understand the program's concept and its potential to reach and educate patients in pharmacies nationwide, creating a positive and informative tone.

29. Schneider Electric

Schneider Electric helps companies unlock the potential of digital transformation within their electrical systems. This video is designed to explain how this technology works and what benefits it provides.

Video Design - This Technology Product Explainer Animation video uses simple graphics and a clear, concise style. The animation features flat, clean graphics with bold colors, making it easy for viewers to understand. The video uses a variety of simple animations to illustrate the key points, such as a hand scanning a QR code, and an animated person using a tablet to access data.

The video uses bright colors, clean lines, and a straightforward visual style to communicate the benefits of digital transformation in power systems. The video demonstrates how simple technologies like QR codes can be used to connect electrical equipment to data and unlock valuable information. The tone of the video is clear and direct, demonstrating that Schneider Electric has a powerful solution to a complex problem. The visual style reinforces this message, highlighting the simplicity and ease of use of their digital transformation solution.

30. PerkinElmer

PerkinElmer is a company focused on pushing the boundaries of science. The video is designed to illustrate how the company helps its customers to accelerate scientific outcomes.

Video Design - The video is a compelling example of an Instructional Explainer. It features a mix of black and white and color imagery, archival footage, and modern animated graphics that provide visual context for the company's scientific journey. The use of dynamic graphics and a clean, modern aesthetic style showcases the company's advancements in scientific technology.

The video effectively communicates the PerkinElmer's commitment to science and innovation by showcasing the company's history, its innovative solutions, and the impact they are making in the world. The use of a professional tone throughout the video instills confidence in viewers and underscores the company's dedication to its mission. The video successfully blends historical moments with modern technology, creating a cohesive narrative that highlights the company's evolution and its unwavering focus on science.

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How to plan and optimize Digital Marketing Explainer Videos?

Content is King: "Create content that teaches." - Nicolas Cole. Advids embraces this philosophy. We developed a series of explainer videos for a healthcare client, educating their audience about complex medical procedures. This educational approach built trust and positioned the client as a thought leader, resulting in a 15% rise in website traffic.

Actionable: Provide valuable, educational content to establish authority and trust.

Embrace Imagination: "Imagination is the only weapon in the war against reality." - Lewis Carroll. Advids leverages imagination to create captivating narratives. For a gaming client, we developed a whimsical explainer video that transported viewers into the game's world. This imaginative approach boosted user engagement by 25% and increased pre-orders.

Actionable: Use creative storytelling to captivate your audience and evoke emotion.

Simplify Complexity: "If you can't explain it simply, you don't understand it well enough." - Albert Einstein. Advids simplifies complex ideas for better communication. We created an explainer video for a technical client, breaking down their intricate software into easily understandable concepts. This simplified approach resulted in a 10% increase in sales conversions.

Actionable: Break down complex information into digestible chunks for clearer communication.

User-Centric Approach: "Focus on the job to be done, not the customer." - Julie Zhou. Advids prioritizes understanding user needs. For an e-commerce client, we conducted user research to identify pain points and tailor the video messaging accordingly. This user-centric approach led to a 12% improvement in click-through rates.

Actionable: Understand user needs and tailor your message to resonate with their goals.

Embrace Vulnerability: "Argue like you're right and listen like you're wrong." - Adam Grant. Advids values open communication and feedback. For a non-profit client, we incorporated audience feedback into the video's narrative, creating a more relatable and impactful message. This collaborative approach resulted in a 18% increase in donations.

Actionable: Be open to feedback and incorporate it to strengthen your message. **

Why Advids for Digital Marketing Explainer Video?

At Advids, we create high-quality, original Digital Marketing Explainer Videos designed to achieve exceptional results and help you reach your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of what makes a Digital Marketing Explainer Video truly effective. Over 270 of these projects have been specifically focused on Digital Marketing Explainer Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids Creative Process:

Collaborative Partnership: We believe in close collaboration from concept to completion. You'll be actively involved throughout the entire process, ensuring your vision is accurately reflected in the final animation.
Strategic Communication: We prioritize clear and open communication, focusing on understanding your needs, target audience, and brand identity to create impactful Digital Marketing Explainer Videos.
Customized Digital Marketing Explainer Video Solutions: Whether you need explainer videos, character animations, or other types of Digital Marketing Explainer Videos, we tailor each project to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Digital Marketing Explainer Video Technology: We utilize industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impression.


Ready to unlock the potential of Digital Marketing Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Case Study: Integrating Video into Email Marketing Campaigns

Company: GoDaddy

Campaign: GoDaddy's Get Started Email Series

Objective: To increase engagement and drive conversions for new customers by incorporating video into their welcome email series.

Strategy: GoDaddy created a series of short, engaging videos that walked new customers through the process of setting up their website and domain. These videos were embedded directly into their welcome emails, providing a more interactive and informative experience.

Results:

• Open rates increased by 15% compared to previous email campaigns without video.
• Click-through rates increased by 20%, indicating that users were more likely to engage with the content.
• Website sign-ups increased by 10%, demonstrating the effectiveness of the video content in driving conversions.

Key Takeaways:

• Video can significantly enhance Email Engagement and drive conversions.
• Short, informative videos are particularly effective in onboarding new customers.
• Embedding videos directly into emails provides a seamless and engaging experience.

Case Study: Using Video to Enhance Social Media Engagement

Company: Airbnb

Campaign: Airbnb's Live Anywhere Video Series

Objective: To increase brand awareness and inspire travel by showcasing the diverse experiences available through Airbnb.

Strategy: Airbnb launched a series of short, cinematic videos on social media platforms like Instagram and YouTube. These videos featured real Airbnb hosts and guests sharing their unique stories and experiences, highlighting the platform's ability to connect people and cultures.

Results:

• Video views on Instagram increased by 30% compared to previous campaigns.
• Engagement rates on social media posts featuring the videos increased by 25%, indicating a higher level of user interest.
• Website traffic from social media referrals increased by 15%, demonstrating the effectiveness of the video content in driving traffic to Airbnb's platform.

Key Takeaways:

• Video content can effectively capture attention and inspire action on social media.
• Authentic storytelling and real-life experiences resonate with audiences.
• Cross-Platform Promotion of video content can amplify reach and engagement.

Case Study: Building a Video Content Strategy for Long-Term Growth

Company: Netflix

Campaign: Netflix's Behind the Scenes Video Series

Objective: To build a loyal audience and drive long-term growth by providing exclusive content and insights into their productions.

Strategy: Netflix created a series of Behind the Scenes videos showcasing the making of their popular shows and movies. These videos were released on their YouTube channel and promoted through social media, offering fans a glimpse into the creative process and building anticipation for upcoming releases.

Results:

• YouTube channel subscribers increased by 25% compared to the previous year.
• Video views on YouTube increased by 30%, indicating a strong interest in the behind-the-scenes content.
• Social media engagement around the videos increased by 20%, demonstrating the effectiveness of the content in driving conversation and excitement.

Key Takeaways:

• Consistent video content creation can build a loyal audience and drive long-term growth.
• Exclusive content and insights can create a sense of community and loyalty.
• Cross-platform promotion can amplify reach and engagement.

How digital marketing explainer video examples are curated?

We dove deep into digital marketing explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic digital marketing explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and alignment with digital marketing best practices (e.g., lead generation, website visits).
7.Brand Alignment Determining video alignment with brand message, identity, and target audience within the digital marketing landscape.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, digital marketing explainer videos 2024, n=13637 videos within duration <3 mintues, across industries. (30/13637 = 0.0022 or 0.22%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.