30 Marketing Explainer Videos To Engage Your Audience And Increase Sales

1. Derive

Revealing true cyber risk means seeing beyond complexity. Derive's approach, compellingly shown, sculpts clarity from complex security data, transforming abstract threats into quantifiable financial insights. Unlike slow, outdated assessments, Derive empowers speed.

This platform, vividly presented, helps explain product video value by quantifying risk in financial terms using comprehensive industry data. It offers a powerful way for decision-makers to justify investments and understand the true impact of security measures, inspiring clearer communication projects.

2. Raken Customer journey mapping video

Bridging the crucial gap where construction projects unfold, Raken vividly demonstrates how field crews effortlessly transform site activity into structured, real-time data streams via mobile. Capturing everything from work logs to materials and safety checks, this digital flow streamlines information gathering right from the source.

This seamless process fuels automated, branded reports delivered promptly to the office. The platform shifts focus to a web dashboard serving as a central hub for strategic intelligence, offering powerful visibility into project progress and performance. Seeing this data transformation into actionable insights makes it a compelling customer journey mapping video for the construction lifecycle.

3. Aircove Marketing explainer video

Creating a truly secure home network for every connected gadget becomes effortlessly simple. ExpressVPN Aircove is presented as the foundational shield, offering comprehensive, router-level protection that extends to devices typically incompatible with individual VPN software, a uniquely compelling benefit.

Through its clear visuals, this marketing explainer video effectively highlights how Aircove simplifies complex security. It demonstrates the secure tunnel and Network Lock features, focusing on the peace of mind derived from continuous, automatic defense for your entire digital life at home.

4. sennder Animated marketing video

Confronting the colossal carbon footprint of construction unveils a critical global challenge. Nearly half of energy-related emissions arise from this sector, demanding urgent innovation to drastically reduce environmental impact and ensure our planet's future resources remain viable.

Offering a powerful vision for cleaner sites, this animated marketing video from DEUTZ presents a groundbreaking solution. Utilizing hydrogen fuel and electric drives, their system including a mobile charging station enables heavy machinery operation with virtually zero emissions, demonstrating remarkable efficiency and ease of implementation.

This isn't just an ecological step forward; its an economic one. The seamless plug-and-play setup and shift to emobility mean lower running costs and easier qualification for modern contracts. Its a compelling case for sustainable practices driving both profitability and a healthier world.

5. HP visual storytelling for clarity

The constant juggle of buying ink cartridges feels outdated. Instant Ink offers a smarter solution, transforming the printing experience. By paying for pages printed instead of expensive cartridges, users unlock significant cost savings and banish the fear of running out.

This subscription service ensures ink or toner arrives automatically right when you need it. The flexibility to change or cancel your plan anytime, plus unused pages rolling over, grants true control. Using clear visuals and text, it's a prime example of visual storytelling for clarity, making effortless printing a reality for everyone.

6. Teletrac Navman explain how it works video

Gaining immediate clarity from complex fleet operational data is simplified. The video effectively conveys TN360 Insights' powerful ability to process vast information, demonstrating how simple natural language queries provide instant, actionable visibility. It's a compelling depiction of transforming raw numbers into rapid business understanding and smarter decisions for better outcomes.

This intelligent tool bypasses traditional analysis hurdles, focusing solely on delivering relevant intelligence directly to the user interface. The platform also features flexible data exploration via drill-down capabilities and insightful dashboards covering critical productivity and driver safety metrics vital for optimization and efficiency gains.

Making sharing vital performance information with teams is effortlessly straightforward. This entire presentation serves as an excellent explain how it works video, highlighting how accessible smart data analysis can be and inspiring others on creating clear, impactful technical communication methods for their own video projects.

7. exalate Explainer video marketing

Connecting disparate systems across industries, this video presents Exalate's vision for seamless integration. It highlights their evolution as brighter, bolder, and diverse experts, reflecting a forward-thinking company culture built on authenticity and collective inspiration from the whole team driving their journey.

This compelling visual narrative exemplifies impactful explainer video marketing, powerfully demonstrating the platform's ability to forge a global network of connected companies. It clearly shows the user interface simplifying the connection process, inviting businesses to sync operations effortlessly.

The clear focus on connection and collaboration resonates, inspiring viewers to envision a more unified operational future. It effectively conveys the unique value of bringing disparate systems together for mutual growth and synergy.

8. Hotjar Explain value proposition

Moving product teams beyond blind guesswork, Hotjar offers clear vision into real user interactions. Animated heatmaps show where attention lands, while session recordings reveal frustrating snags and opportunities hiding in plain sight. This visual intelligence replaces assumptions with concrete insight.

Gathering direct feedback allows understanding user motivation, helping explain value proposition from their perspective. Combining the 'what' and 'why' creates product experience insight, building certainty for faster decisions. This empowers teams to drive impactful work, fostering customer delight and real business outcomes.

9. Credit Karma video for brand awareness marketing

Anyone facing a broken-down car understands the immediate financial stress, a moment this animated narrative captures perfectly. The story quickly illustrates the emotional journey, making credit challenges feel incredibly real through vibrant visuals and a clear voiceover. Witnessing the user's initial frustration is powerfully relatable.

Discovering the true source of credit problems, like unexpected identity theft, feels like a turning point, and this video positions Credit Karma as the essential guide offering clarity. It shows how their tools empower meaningful action, specifically simplifying the process of disputing issues. This powerful demonstration of overcoming obstacles makes it a compelling video for brand awareness marketing, showcasing how better credit can unlock significant life goals.

10. Datasite quick concept explanation video

Behold, a compelling animation that redefines how we perceive transaction technology. Beginning with a simple box transforming into a bustling digital factory, it vividly illustrates the journey of deal data. This clever visual metaphor quickly communicates Datasite's capability to process and organize vast amounts of information with impressive speed.

The animation's strength lies in its clarity; it's a quick concept explanation video for complex processes. It powerfully demonstrates how integrated features like AI-driven categorization and automated watermarking streamline workflows. This technological backbone frees up valuable time and provides professionals with the clear insights needed to close deals faster and with greater confidence, showcasing the unique value in their automated approach.

11. TRINITY explainer video for customer onboarding

Making future aspirations a tangible reality is at the heart of TRINITY Wealth Management Group's message. The animated visuals powerfully connect relatable dreams like travel or education to the practical steps of financial planning, fostering an immediate emotional connection.

The video positions the service's unique approach as creating a tailored blueprint. It unveils the personal financial website as a dynamic command center, offering clarity on diverse assets and spending, updated daily. Functioning effectively as an explainer video for customer onboarding, it transforms complex finance into an accessible path toward realizing individualized goals.

12. Bandwidth explain service video

Getting accurate aid when it matters most highlights a critical challenge many apps overlook. This video artfully illustrates the problem: relying on cell tower location during an emergency call is dangerously imprecise. It starkly shows the gap between assumed location and where help is truly needed, a critical flaw in many modern digital services.

Bandwidth offers a crucial solution, embedding precise location data directly within your app. Its Emergency Calling API provides a direct pipeline for highly accurate details to reach public safety agencies, transforming applications from simple tools into potential lifelines. This compelling piece helps explain service video's power in articulating vital, potentially life-saving technical capabilities.

Beyond the technical fix, the video inspires by showing how thoughtful integration empowers developers to bake safety into their design, building trust and demonstrating a profound commitment to user well-being. It's a prime example of elevating functionality to critical, real-world impact.

13. NeoLimits video for internal explanation marketing

Within the intricate orbits of modern finance, banks constantly face pressures from dynamic markets and complex regulatory demands. This video dynamically illustrates these interconnected challenges, immediately highlighting the critical need for agility and control amidst global volatility.

The NeoLimits application emerges as the clarifying force, visually simplifying complex metrics like LCR and NII by calculating them against defined limits. Its flexible reporting transforms raw data into actionable insights, demonstrating how the platform serves as an exceptional video for internal explanation marketing, empowering rapid, informed decisions.

Built on sophisticated technology, the application processes data swiftly, delivering timely notifications. Its open data model seamlessly consolidates information from various sources, providing a unified perspective essential for mastering compliance and risk in changing times.

14. Apogee Whiteboard marketing video

Finding fresh air indoors is presented as a tangible relief, vividly illustrating how the WELOV air purifier transforms living spaces. The initial moments excel by showing the unseen airborne irritants, utilizing a whiteboard marketing video style animation that makes the threat of bacteria, pollen, and odors immediately relatable. This approach powerfully sets the stage for the solution.

The video then compellingly breaks down the multi-stage filtration process, visually depicting particles being trapped and clean air circulating. Demonstrations of features like wide coverage, child lock safety, and notably quiet operation in everyday settings like yoga or work underscore the purifier's practical value, painting a clear picture of a more comfortable and secure home environment.

15. InnerSpace Animated marketing video

Illuminating how office space truly works, InnerSpace delivers insights through a compelling animated marketing video. It uses crisp animation to map complex floors, then shifts to dynamic overlays on live scenes, offering a near sixth sense for space utilization. This visualization effectively translates abstract patterns into tangible understanding, highlighting the technology's robust, data-driven insights.

This technology dives deeper than headcount, painting a vibrant picture of how people interact, navigate, and use their environment, fostering an exceptional employee experience. Revolutionary in its simplicity, it leverages existing WiFi, bypassing costly additional hardware to deliver insights rapidly, empowering smarter decisions for maximizing investment and fueling productive workspaces long-term.

16. CIS video explanation key features

Amidst constant cyber threats, endpoints are primary targets vulnerable to malware, phishing, and more. CIS Endpoint Security Services provide layered defense for devices both on and off the network. This protects against known and unknown dangers, stopping attacks in their tracks.

Offering scan-less detection for real-time vulnerability insights, this video explanation key features a proactive defense approach particularly vital for US SLTT entities facing staffing challenges. Continuous 24x7 expert monitoring from the Security Operations Center ensures teams are covered around the clock.

17. Ernest Explain value proposition

Uncovering unexpected brilliance in packaging begins with Ernest's vibrant approach. The dynamic ">" symbol doesn't just represent movement; it vividly *morphs* to embody diverse qualities, hinting at the breadth of solutions offered.

Showcasing their human-centric approach, this vibrant presentation highlights how Ernest makes connections fostering surprise and delight for clients. Quirky collages and a playful tone inject personality, making the packaging subject feel incredibly engaging and memorable for viewers.

Masterfully pairing abstract qualities with practical services like design and fulfillment, the video demonstrates Ernest delivers real, actionable results. This striking blend helps explain value proposition by genuinely moving the industry forward with unique enthusiasm.

18. PREDATAR video storytelling marketing

Visualizing the tangled landscape of data complexity immediately captures attention in this video. It masterfully depicts the challenge teams face before introducing Predatar, a data backup and recovery platform simplifying management and optimizing IBM Spectrum Protect investments.

Predatar's core promise revolves around powerful simplicity. Its single dashboard provides total visibility with insights and analytics designed to proactively resolve and prevent issues, ensuring you genuinely get the best out of your data. Automated monitoring and configurable reporting underscore this efficient approach.

This compelling demonstration serves as an excellent example of video storytelling marketing. By translating complex challenges into clear visual solutions, it effectively communicates value and inspires confidence, offering valuable lessons for anyone aiming to convey intricate concepts through engaging video.

19. KubeCoin explain software functionality video

Charting a course for cryptocurrency in leisure and travel, KubeCoin presents itself as the digital passport for explorers and diners seeking enhanced experiences. This isn't just about a coin; the animated narrative effectively uses explain software functionality video techniques, visually detailing an interconnected ecosystem featuring platforms like FlyKube and EatKube, showing tangible ways users can engage and earn rewards within their journeys.

The presentation simplifies the complex mechanics, highlighting the secure foundation built on the robust Cardano network. It clearly lays out an ambitious roadmap of future projects, offering a glimpse into growth and potential returns tied directly to the success of this integrated network. It serves as an inspiring model for communicating a digital vision through clear, targeted visuals for potential users and investors alike.

20. Dynamo Software video explain concept

Watch the burden of traditional investor reporting dissolve with seamless digital access. Dynamo Investor Portal empowers investors with sophisticated, round-the-clock visibility, placing essential documents and comprehensive account insights directly onto their preferred devices.

Navigating performance data, transaction history, and investment details becomes effortless through an intuitive, customizable interface. This video explain concept of fostering transparency and meeting distinct communication needs efficiently, demonstrating how easily the platform adapts, offering a clear blueprint for achieving a best-in-class investor experience and a competitive edge.

21. Orange Marketing funnel video

Combatting escalating cyber risks feels urgent. Orange Cyberdefense introduces Micro-SOC Shield, vividly illustrating how remote access and data leaks create attack vectors. The engaging animation powerfully communicates complex threats and establishes the critical need for advanced perimeter security.

Acting as a clear marketing funnel video, it visualizes how Micro-SOC Shield intercepts dangers, filtering traffic and obscuring vulnerable points exploited by attackers. This approach, particularly relevant for remote access and cloud connections, simplifies the technical complexities, making the security proposition easily understandable and inspiring for those crafting explanatory content.

22. Strata Concept Explanation Video

The relentless pace of cloud adoption often clashes with static security frameworks. Rigid licensing and cumbersome procurement cycles create significant friction, making it hard to keep security aligned with dynamic infrastructure. This video powerfully articulates that common pain point from the outset.

Offering unprecedented agility, a new model reshapes security consumption. This credit system provides freedom from difficult forecasting and restrictive bundles, like holding a dynamic pool of security potential. As a Concept Explanation Video, its visual clarity in showing resource allocation is truly inspiring for tackling complex topics.

This Flexible Security Consumption approach enables rapid operational agility. Elastic sizing allows scaling firewall cores instantly based on demand. An a la carte menu empowers picking just the necessary cloud services, ensuring investment protection and immediate access to the latest capabilities from Palo Alto Networks.

23. Uresta Explainer video for business

Empowering confidence through practical innovation is beautifully captured in this Uresta video, which tackles a common, sensitive issue head-on using warm, approachable animation. By vividly illustrating the frustrations associated with bladder leaks, like the constant worry about odors or finding facilities, it immediately connects with the lived experience of its audience in a gentle yet powerful way.

This serves as an excellent explainer video for business communication, effectively demonstrating Uresta's unique value. The clear depiction of the internal mechanism shows how this simple, reusable device provides physical support, promising freedom from leaks during everyday activities. Emphasizing the multi-size starter kit and long-term wearability highlights its user-friendly and cost-effective nature, offering a tangible path to reclaiming an active lifestyle without hesitation.

24. CSIRO explain value proposition video

Navigating Australia's path forward demands a holistic perspective beyond single issues. This video effectively introduces the Australian National Outlook as CSIRO's vital analysis tool, offering a deep, integrated view of potential futures by bringing together diverse global and local models with extensive expertise. It provides a comprehensive map to understand complex interdependencies shaping the nation towards 2050.

The presentation compellingly articulates the significance of collective decisions informed by innovation. It helps explain value proposition video by vividly demonstrating how the Outlook's insights reveal pathways for sustained economic growth and improved living standards with mindful environmental impact, highlighting the critical choices needed for Australia's long-term prosperity.

25. HID Explainer video marketing

Navigating airport checkpoints often brings the dread of long lines and uncertain checks. This video immediately connects with that common experience, then unveils an innovative solution designed to smooth the journey through faster, more reliable identity processes.

The MDR750 Multi-Document Reader serves as a versatile tool, capable of reading diverse credentials and facilitating dual verification by presenting facial data alongside document details. This video, a strong example of explainer video marketing, clearly highlights its ability to centralize verification tasks, reduce hardware needs, and offer flexible deployments, ultimately enhancing both operational flow and the passenger experience with reliable performance.

26. Biogents 2D marketing explainer

Reclaiming your outdoor space from persistent pests feels possible watching this video. What immediately strikes me is how effectively the BG-GAT Reflect-Tech's clever mechanism, mimicking a breeding site, is brought to life. The clear animation uniquely reveals the trap's internal workings, a masterstroke for visualizing its attraction power and capture method.

This focus on capturing female mosquitoes for reproduction control carries significant weight, preventing the birth of potentially 50 to 100 pests per capture. Communicating this impact and the insecticide-free, proven benefits relies expertly on the 2D marketing explainer format. Video creators seeking to simplify intricate processes and highlight powerful, sustainable solutions should take note of this engaging approach.

27. Healthe Marketing explainer video

Harnessing the power first proven among the stars, advanced solutions are now transforming health right here on our planet. Healthe translates cosmic lighting insight, originally supporting astronaut well-being, into unique terrestrial applications for healthier everyday environments.

This illuminating marketing explainer video compellingly showcases their UV-C 222 technology's impact. It not only effectively sanitizes surfaces and air but also regulates natural body clocks to boost performance and enhance sleep. Discovering this science-backed approach to wellness is inspiring.

28. DBS explain abstract concept video

Possibilities in financial freedom take elegant visual form. The video employs dynamic imagery to explain abstract concept video, illustrating how benefits like miles or cashback offer dynamic, adaptable potential. Using visuals like a path shifting and etching precise gold lines, this striking metaphor draws viewers in, highlighting core value.

Its power lies in presenting the DBS Vantage Card's generous potential (up to 2.2%) not just as a number, but a personalized journey. Framing this choice as the viewer's decision fosters empowerment. It's an inspiring blueprint for conveying financial freedom through impactful imagery, prompting viewers to consider their own path to rewards.

29. GoDaddy Marketing funnel video

Moving past the frustration of complex design, creating professional visual content is now within reach for small businesses. GoDaddy Studio empowers anyone to transform ideas into stunning graphics, instantly showcasing a vast creative arsenal of customizable templates designed to capture attention and stand out.

This marketing funnel video expertly guides viewers, demonstrating how easily these ready options can be customized to look unique. It powerfully conveys the tool's capability to help businesses engage audiences and drive results, proving that brilliant content is achievable without needing specialized skills. It's truly design made beautifully simple.

30. Boots Concept Explanation Video

Stepping beyond traditional loyalty points, a vivid concept explanation video reveals the Boots Advantage Card's new 'Price Advantage'. Through striking visual comparisons, it makes the tangible savings on products instantly clear. The video's energetic pink backdrop and shimmering effects reinforce the excitement of unlocking these exclusive savings on popular items.

What resonates is the direct impact of seeing standard versus advantage prices side-by-side. This approach simplifies the offer, highlighting the accessible value online and instore. It inspires creators by demonstrating how to make complex benefits feel simple and desirable, showing value unmistakably.

Measuring Explainer Video Performance & ROI

The journey does not end with creating a Marketing Explainer Video. Truly understanding its impact requires dedicated analysis. Marketers move beyond production to scrutinize how their videos perform in the real world, linking views and engagement directly to business objectives. This data-driven approach informs future content strategy and maximizes return on investment.

Teams scrutinize core metrics like view-through rate (VTR) to see how much viewers consume. They analyze engagement graphs revealing sections viewers rewatch or skip, providing insight into what resonates and what falls flat. Understanding viewer behavior through these signals pinpoints areas for improvement or highlights moments successfully conveying value.

Ultimately, marketers link video engagement to business outcomes. Tracking conversion rates directly attributable to video views demonstrates tangible ROI. This involves measuring users who watched a video and subsequently completed a desired action, whether signing up for a service or making a purchase, within a defined timeframe.

Why Advids for Marketing Explainer Video?

At Advids, we create high-quality, original marketing explainer videos that get results. Our blend of creative storytelling, cutting-edge technology, and proven experience helps you achieve your business goals. We transform your vision into compelling and effective animation.

Trusted by Leading Brands:

From Startups to Fortune 500s: Companies like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life through engaging animation.
3400+ Successful Projects: Over twelve years, we've partnered with 3400+ clients, demonstrating our deep understanding of effective marketing explainer videos.
109+ Five-Star Google Reviews: Our commitment to client satisfaction is reflected in our numerous five-star reviews, showcasing our talent, creativity, and dedication.

The Advids Advantage:

275+ Marketing Explainer Videos Created: We've produced over 275 compelling marketing explainer videos, character animations, and more, tailored to each brand's unique needs.
Collaborative Approach: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Your input is valued every step of the way.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful marketing explainer videos that resonate.

Cutting-Edge Animation & Storytelling:

Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Technology: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impression.
Customized Solutions: We tailor each project to perfectly reflect your brand, style, and target audience, ensuring maximum impact.


Ready to unlock the potential of Marketing Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Marketing Explainer Video?

A marketing explainer video is a short, engaging video that explains a product or service in a clear and concise way. It's designed to educate viewers about the benefits of a product or service and encourage them to take action, such as visiting a website, signing up for a newsletter, or making a purchase.

Marketing explainer videos are versatile and can be used in a variety of ways, including on websites, social media, email marketing, and in presentations. They are particularly effective for explaining complex products or services, showcasing new features, or highlighting the value proposition of a brand.

What do top Marketing Explainer Videos have in common?

Mastering marketing explainer videos requires focusing on these key elements to create impactful content that resonates with your audience.

Ideal Viewer Profile - Deeply understand your audience's motivations and challenges to tailor messaging.

• Value Proposition - Craft a compelling headline that immediately communicates the core benefit.
• Problem/Solution Fit - Use a before-and-after approach to highlight the transformation your product offers.
• Emotional Engagement - Evoke empathy by showcasing relatable characters and scenarios.
• Visual Appeal - Employ a consistent visual style and high-quality animation to maintain viewer interest.
• Key Feature Highlights - Prioritize features that directly address the viewer's needs and pain points.
• Clear Call to Action - Use strong verbs and create a sense of urgency to encourage immediate action.
• User Journey Simulation - Use screen recordings or animation to showcase a smooth and intuitive user experience.
• Success Stories - Focus on quantifiable results and testimonials to build trust and credibility.
• Quantifiable Results - Use charts and graphs to visually represent the impact of your product.

What makes Marketing Explainer Videos effective?

A captivating approach to marketing explainer videos is driven by a clear understanding of your target audience and their needs. The goal is to create engaging content ates with viewers and leaves a lasting impression.

Methodical strategies for creating effective marketing er videos involve crafting a compelling narrative, using high-quality visuals, and incorporating a clear call to action. These elements work together to create a video that is both informative and entertaining, leaving viewers with a positive impression of your brand.

How long should your Marketing Explainer Video be?

Mastering explainer video length hinges on aligning video type, use case, and marketing funnel stage for maximum impact.

Pre-production Considerations for Determining Video Length:

• What's the core message for each video type?
• Who is the ideal viewer for this video?
• How many key features need highlighting?
• Does the video need a demo or tutorial?
• What platform will host the explainer video?
• Which visual style best suits the message?
• What's the overall marketing goal?

Marketing explainer video length guide

How to create Marketing Explainer Videos?

Crafting compelling marketing explainer videos requires a strategic approach. Mastering the pre-production and production phases is key to creating videos that resonate with your audience and achieve your marketing objectives.

• Concept Development - A strong concept provides a clear, focused narrative that drives engagement.
• Scriptwriting - A well-written script is crucial for delivering a clear, concise, and persuasive message.
• Visual Style Selection - The right style enhances brand identity and creates a memorable viewing experience.
• Visual Sourcing - High-quality visuals are essential for creating a professional and engaging video.
• CTA Planning - A strong CTA guides viewers towards the desired action, maximizing conversion rates.
• Footage Shooting - High-quality footage ensures a polished, professional look that elevates the video.
• Professional Editing - Expert editing creates a seamless, engaging narrative that keeps viewers hooked.
• Music & Sound Design - Strategic audio enhances the emotional impact and memorability of the video.
• Platform Optimization - Adapting to different platforms ensures maximum reach and optimal viewing experience.
• Video Promotion - A robust promotion strategy amplifies reach and drives significant engagement.

The Importance of a Strong Script

We've covered visuals, music, and more, but now let's talk about the unsung hero of any successful explainer video: the script. A powerful script is the engine driving engagement and conversions. It's the foundation upon which we build compelling narratives that resonate with our audience. Think of effective marketing explainer video examples – the ones that truly stick with you – they all started with a well-crafted script.

A strong script isn't just about words on a page; it's about crafting a concise and persuasive message that captures attention and drives action. For product explainer Videos, this means highlighting key features and benefits in a way that resonates with potential customers. In Sales Explainer Videos, it's about creating a sense of urgency and motivating viewers to make a purchase. Let's explore how we can achieve this through a focused approach to scriptwriting.

• Clarity: We need to ensure our message is crystal clear. Viewers should immediately grasp the core value proposition without any confusion.
• Engagement: A captivating storyline keeps viewers hooked. Think about using relatable scenarios and emotional connections to draw them in.
• Call to Action: A clear and concise call to action guides viewers towards the desired outcome. Whether it's downloading a resource or requesting a demo, make it easy for them to take the next step.
• Optimization: Remember to tailor the script for different platforms and video lengths. What works on YouTube might not be ideal for Instagram, so we need to adapt our approach.

By focusing on these key elements, we can create explainer video examples for marketing that truly connect with our audience and achieve our marketing objectives. A strong script is the foundation of a successful explainer video, transforming a simple explanation into a powerful marketing tool.

Choosing the Right Explainer Video Style

Creating compelling marketing explainer videos requires careful consideration of the video style. It's more than just aesthetics; the right style connects with your audience and achieves your marketing objectives. Let's explore how to choose a style that amplifies your message.

Remember, high-quality marketing explainer video examples showcase the power of visuals and storytelling. By understanding your audience and objectives, you can create Brand Explainer Videos and other Marketing Video Examples that truly resonate.

• Target Audience & Brand Alignment: Consider your audience's demographics and preferences. Does your brand personality lean towards playful animation or professional live action? Matching style to audience and brand creates a cohesive experience.
• Message Complexity and Visual Storytelling: Is your message complex? Animation or whiteboard styles can simplify intricate ideas. Leverage visual storytelling to enhance engagement and create memorable best marketing explainer videos.
• Budget and Platform Optimization: Different styles have varying production costs. Also, optimize your video for each platform. A YouTube video might differ from an Instagram story.
• Inspiration and Iteration: Explore existing marketing video examples for inspiration. Don't be afraid to test and iterate. Gather feedback and refine your style choices based on performance.

By carefully considering these factors, we can create explainer videos that effectively communicate our message and achieve our marketing goals.

Creating a Compelling Call to Action

A compelling call to action is the bridge between engaging content and desired results. Think of it as the final nudge that transforms viewers into customers. Let's explore how we can create CTAs that truly resonate. Remember that captivating animation and a catchy jingle aren't enough; we need a strong CTA to guide our audience towards the desired action. Analyzing top marketing explainer video examples reveals a common thread: a clear and compelling call to action.

Professional marketing explainer video examples often use visually striking CTAs to capture attention.

• Urgency and Scarcity: Limited-time offers create a sense of urgency, prompting immediate action. Imagine a flash sale announced in your video – that's the power of scarcity.
• Benefit-Driven Language: Focus on what the viewer gains, not just what they should do. "Unlock exclusive content" is more enticing than "Click here."
• Visual Prominence: Make your CTA visually distinct. Think bold colors, clear fonts, and strategic placement. Business explainer videos often leverage this technique.
• Test and Refine: A/B testing different CTAs helps identify what resonates best with your audience. Explainer video case studies demonstrate the impact of this approach.

By focusing on these key elements, we transform passive viewers into active participants. A well-crafted CTA isn't just a button; it's a gateway to achieving our marketing objectives.

Protecting Your Intellectual Property

Protecting our creative work is as important as crafting it. Imagine pouring your heart and soul into a video, only to see it used without your permission – a nightmare scenario, right? Let's explore how to safeguard our intellectual property and ensure our hard work pays off. Protecting our work isn't just about legalities; it's about respecting our creativity and ensuring our videos reach their full potential.

Think of it this way: when showcasing marketing explainer video samples online, we want to attract clients, not copycats. Protecting our intellectual property is crucial, especially when sharing creative marketing explainer video examples on platforms like YouTube or Vimeo. For Corporate Explainer Videos, trademarking our logo and brand name is essential for maintaining a consistent brand identity and preventing misuse.

Here's how we can protect our creative work:

• Secure the Soundtrack: Use royalty-free music or license copyrighted tracks to avoid legal headaches. This ensures our videos are legally sound and ready to share.
• Formalize Agreements: Obtain release forms for actors and locations, and secure solid contracts with production companies. This protects everyone involved and ensures a smooth production process.
• Copyright Protection: Register our script and finished video with the copyright office. This provides legal proof of ownership and protects our creative work.
• Brand Protection: Trademark our logo and brand name to safeguard our brand identity and prevent unauthorized use.

By taking these steps, we not only protect our work but also build a foundation for success. Protecting our intellectual property empowers us to share our videos confidently, knowing our creative efforts are secure.

Repurposing Your Explainer Video Content

Let's talk about maximizing the value of our explainer videos. We've invested time and resources into creating compelling content, so let's make sure it reaches its full potential. Repurposing isn't just about saving time; it's about amplifying our message and connecting with our audience in new and exciting ways. Think of it as extending the lifespan of our videos and getting more bang for our buck.

Imagine transforming our service explainer videos into targeted snippets for specific landing pages, addressing the unique needs of each audience segment. Or picture turning key takeaways from our explainer video marketing examples into visually engaging infographics. These are just a few examples of the power of repurposing.

• Social Power: Slice and dice our videos into bite-sized snippets for social media. Think captivating Instagram stories, quick TikTok explainers, and engaging Facebook posts. Looking at successful marketing explainer video examples can inspire our social media strategy.
• Boosting Blogs: Embed our videos within blog posts to enhance content and improve SEO. A well-placed video can break up long text and provide a visual break for readers.
• Email Engagement: Include video thumbnails in email newsletters to drive traffic to our website or landing pages. A compelling visual can be the difference between a click and a delete.
• Animated Magic: Animated marketing videos are incredibly versatile for repurposing. Transform them into GIFs, short social media clips, or even interactive elements for our website.

By strategically repurposing our explainer videos, we can maximize our reach, engage our audience, and achieve our marketing objectives. It's about working smarter, not harder, and making the most of our valuable content.

How marketing explainer video examples are curated?

We dove deep into marketing explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic marketing explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and persuasiveness of the video's core message.
7.Target Audience Connection Determining how effectively the video resonates with its intended audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, marketing explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.