30 Marketing Explainer Videos To Engage Your Audience And Increase Sales

Imagine this a marketing campaign flop, but hope's not lost. A picture is worth a thousand words, right? So, what if your message could *move* and talk directly to your audience? In today's crowded digital space, grabbing attention is tough, but explainer videos are a secret weapon top brands use to break through. They're not just trendy; they're a proven way to connect and convert. The numbers don't lie, and they'll show you why this format is a game-changer.

• 60% of short-form videos are watched for 41% to 80% of their length.
• 30% of marketers will start using short-form videos in 2024.
• 26% of marketers plan to invest more in short-form video than any other format in 2024.

These figures reveal a growing trend: short-form video, particularly explainer videos, is capturing audience attention and driving marketing investment. Marketing explainer videos offer a dynamic and engaging way to showcase your product's value, simplify complex concepts, and boost conversions. Let's dive in and explore 30 Immersive Marketing Explainer Video examples to unlock actionable insights and elevate your video marketing game.

1. Rx EDGE

If you're a pharma brand struggling to cut through the noise, this Midixtral Marketing Explainer Video is a masterclass in how to engage patients at their point of purchase. By utilizing vibrant 2D animation, the video showcases how Rx EDGE's Solutions at the Shelf dispensers within pharmacies can be a game-changer. The narrative follows Dave as he finds relief from stomach issues via Midixtral, highlighting the brochure as a tool for education.

What's impressive is the video's knack for simplifying complex medical information. The isometric pharmacy overview and the clean visuals add value to the information presented. The final scene showing the impressive ROI statistics and the diverse patient interactions reinforces the brand's successful outreach model.

2. Syncsort Simple Marketing Explainer Video

Syncsort believes that data makes a difference. This video is designed to introduce the brand and their data management solutions.

Video Design - This is a typical Marketing Explainer Video. The video uses a minimalist visual design with a flat, 2D style. The video's graphics are clean and simple, emphasizing the data flow processes and workflows. The visuals are easy to understand and maintain a consistent style throughout the entire video.

The video design effectively communicates the Value Proposition of Syncsort's solutions. The visual style emphasizes the importance of data access and reliability, which is vital for modern businesses. The video focuses on the speed and efficiency of data processes in the cloud. The clean and simple graphics, combined with the visual data flow representations, convey the message with a clear and concise tone.

3. 1Password Marketing Motion Graphics Video

Developers, you know the drill – balancing security and productivity is a constant tightrope walk. 1Password’s new Marketing Explainer Video nails this challenge, hilariously depicting the tangled mess of keys and credentials. The video’s vibrant isometric visuals and upbeat music set the tone for a solution, perfectly showcasing how 1Password's developer tools untangle this digital chaos.

The video cleverly demonstrates the power of seamless integration, from effortless SSH key generation within 1Password to automating Git workflows in terminal. What truly sets this explainer video apart is the focus on user experience, with biometric authentication for quicker access and simplified secrets management through an intuitive CLI. 1Password cleverly presents a compelling case for increased security without sacrificing speed, leaving developers eager to explore its tools.

4. US Ecology 2D Marketing Explainer Video

The video is designed to introduce a new partnership between US Ecology and Smarter Sorting, promoting a solution for efficient retail waste classification and compliance services.

Video Design - The video uses a Marketing Explainer Video style, highlighting the benefits of their partnership and the problems it addresses. The 3D animation, using bright colors and bold text, effectively communicates the message. The simplicity of the design highlights the key points of the video and makes it easy for the viewer to understand.

The video effectively illustrates the problem of inefficient waste classification using simple icons and animation, setting the stage for the solution. The partnership between US Ecology and Smarter Sorting is then introduced, highlighting the importance of this collaboration. The video's design is bright, clean, and simple, reflecting the innovation and sustainability of the partnership. The video concludes with the tagline Smarter Sorting, US Ecology, making waste management easier. This tagline reinforces the message of the video and leaves a lasting impression on the viewer.

5. Datasite Minimal Marketing Animation Video - Showcase design aesthetics subtly

This vibrant Marketing Explainer Video showcases the magic of DataSite, a virtual data room that transforms the deal-making landscape. Through dynamic animations, we see how the platform uses AI to organize and automate, effortlessly moving documents like clockwork.

The minimalist aesthetics, combined with energetic music, add to the video's appeal. The closing shot of a smiling face, symbolic of client delight, against a breathtaking cityscape, reinforces DataSite's promise of efficient and successful deals.

6. UOB Minimal Marketing Explainer Video

UOB is a financial institution that focuses on providing extra protection for money, especially in the digital age, where scams are rising. The video is designed to inform the audience about the new UOB LockAway Account, a solution that aims to give a greater peace of mind to UOB's customers.

Video Design - The video starts with a simple and elegant white now text on a blue background. The design style is a mixture of minimal graphic design, modern, clean, and a Marketing Explainer Video, that uses animation to depict security and safety. The LockAway Account is visually represented by a simple padlock icon with the UOB logo on it. A checkmark within a shield, represents no fall-below fees, minimum balance, or deposit requirements. There are many other simple white icons which are used throughout the video, like dollar signs and a laptop with a phone, to represent the features of the LockAway Account, all on a clean blue background. The video uses minimal text to focus on the visual and keeps the focus on a clean, Marketing Explainer Video style.

The minimal design and simple graphics effectively drive home the message of security. The LockAway Account is positioned as a safe and secure option to safeguard savings, as conveyed through the visual elements. The video uses a soft and reassuring tone to reassure the audience, and the simplicity of the visual style is meant to convey a trustworthy and transparent brand image, that aligns with the goal of the video. The video does a great job of communicating the objective of the video, which is to inform about the features and benefits of the LockAway Account.

7. Printify Animated Marketing Explainer Video - Build brand awareness implicitly

This video promotes printify's new service, allowing entrepreneurs to enter the profitable industries of skincare, supplements, and coffee by branding and selling these products. Printify takes care of fulfillment and delivery, simplifying the process for business owners.

The Marketing Explainer Video effectively uses bold colors and geometric patterns to highlight the key elements of this new product solution. The contrasting color schemes, such as the peach and purple backgrounds for the skincare and supplement product images, draw attention to the diverse product range offered. The repeated use of circles and diamond shapes creates a visually appealing rhythm, emphasizing the core message of branding and selling with ease, as Printify handles the fulfillment and delivery aspects.

By combining clear messaging with a visually engaging design, the video successfully conveys the value proposition of printify's new service. The bold visuals and concise text work together to highlight the ease and profitability of entering the skincare, supplement, and coffee markets with printify's support.

8. Atlassian

Atlassian is introducing a teamwork directory, designed to help teams connect across applications and work. This is a marketing explainer video example, showcasing how the directory helps teams connect.

Video Design - The video uses an animated style with vibrant colors and a modern design, making it engaging and easy to understand. Animated icons and graphics help visualize the solution, communicating the key benefits of the product.

The video utilizes a simplified visual style with easy-to-read fonts, a clean background, and dynamic transitions. The positive tone, concise messages, and fast pace make the video engaging.

9. Avast Creative Marketing Explainer Video - Build brand awareness subtly

Avast Business Patch Management helps companies stay secure by automatically updating their systems. This is a critical solution, as outdated software is a major security risk.

Video Design - This Video Marketing Explainer utilizes a bold, minimalist style with an isometric viewpoint. Blue and orange colors are prominently used, creating a modern and professional aesthetic. Clean lines and simplified shapes help to convey the message clearly and effectively.

The video focuses on the dangers of outdated software, highlighting the simplicity of using the solution. This approach makes the message clear and engaging, encouraging viewers to take action.

10. Noonday Collection

Noonday Collection is a company that helps women create a marketplace for artisans around the world. The video is designed to entice viewers to join the community as ambassadors, allowing them to make an income while supporting women.

Video Design - The video uses simple, clean, and colorful graphics that highlight the benefits of joining. The visual elements, such as the illustration of a woman pushing a globe, symbolize the impact that ambassadors can make in the world.

Video Marketing Explainer - The video communicates the objective of empowering women and creating a flourishing world. The visual style is bright and inviting, evoking a sense of positivity and optimism. The animation style is engaging and easy to understand, making it suitable for a diverse audience. This video effectively drives the call to action by appealing to viewers' desire to make a difference and earn an income while doing so.

11. VISA Motion Graphics Marketing Video

VISA Direct is a push payment platform that makes fast, simple, and secure payments possible. It's a game changer for the Risk and Compliance community.

Video Design - The video is a Video Marketing Explainer that uses a simple, clean, and modern aesthetic. Line art and bright colors create an engaging and memorable experience, highlighting key features like security, speed, reach, and reliability.

The video's visual style effectively communicates the objective by emphasizing the simplicity, security, and reliability of the network. This is achieved through a clean and modern aesthetic, highlighting key features, and creating an atmosphere of trust and reliability.

12. BairesDev

BairesDev works with clients to build quality software solutions. This video is designed to highlight the benefits of using Autonomous Delivery Teams.

Video Design - The video uses a clean, modern style with flat, colorful graphics and animations. Simple timelines, graphic icons, and easy-to-understand text make it a highly effective Video Marketing Explainer. Bright colors and a minimalist style create a visually appealing and engaging experience.

The video's design successfully communicates the objective of providing scalable, high-performing technology solutions to businesses. Clean visuals, simple animations, and minimalist graphics reflect a commitment to innovative and efficient software development. The overall tone is professional, confident, and approachable.

13. MongoDB

MongoDB Atlas is a cloud database service that helps developers build data-driven applications. It simplifies the process of building and deploying applications.

Video Design - This Video Marketing Explainer uses simple, clean animations and graphics to illustrate the concept of a cloud-based database service. The use of a light blue color palette conveys a sense of trust and reliability. The video also incorporates text callouts and visual effects to highlight key features and benefits of MongoDB Atlas.

The video uses a variety of visual elements to communicate the advantages of using MongoDB Atlas. The use of 3D visuals and arrows in the animated representation of tooth movement helps make the complicated process of orthodontic treatment easier to understand for viewers. The clean, minimalist design of the video, along with a positive and upbeat tone, makes the video engaging.

14. Alation

Alation is a data catalog platform that helps organizations manage and govern their data. The video is designed to celebrate the company's tenth anniversary and highlight its achievements as a leader in the data catalog space.

Video Design - The video uses a Marketing Explainer Video style with bold graphics, striking color combinations, and a fast-paced, modern design that's easy to consume and engage with. The blue background is dominant and serves as a neutral canvas for the orange text and silhouette figures that are animated with sharp, smooth movements. The choice of athletes like Michael Jordan and Serena Williams adds a fun, familiar and relatable aspect to the video.

The video effectively communicates Alation's message through a combination of visuals and narrative. It uses strong imagery and powerful statistics to show that Alation is the greatest of all time in the data catalog space. The tone of the video is confident, bold, and celebratory, reflecting the achievements Alation has made in the last decade.

15. MCI

MCI is a company that provides code modernization solutions. The video is designed to showcase the benefits of using AI to modernize and refactor legacy code.

Video Design - The video uses simple graphics, with a minimalist design, and a clean interface. The animation style is simple, using a combination of line animations and icon-driven transitions. The color scheme is light and fresh, incorporating shades of green and grey, which creates a clean, modern look. The video features a combination of line drawings and simple icons to explain the concepts of code refactoring, legacy code, and AI.

Video Marketing Explainer The video's visual style is effective in communicating its message and highlighting the benefits of using the solution. The clear and concise visual language emphasizes the efficiency of the solution. The minimalist design keeps the focus on the information, while the bright colors create a sense of energy and innovation. This creates a positive and impactful visual experience for the viewer, helping convey its brand personality.

16. AdHive

AdHive is a social video advertising platform that uses AI and Blockchain technology to simplify influencer marketing campaigns. It automates the process of connecting with bloggers.

Video Design - The video uses a simple and clean design style, common in Video Marketing Explainer videos. The animation style is basic, featuring flat colors and geometric shapes, making the technology easily understandable for a broad audience.

The use of graphics such as gears, play buttons, and an Ethereum symbol further emphasizes the platform's technological foundation. The video also employs a visual hierarchy that guides the viewer through the steps of the platform's workflow.

17. OpenText

This video is designed to introduce an IT Operations chatbot and demonstrate its benefits for IT support. Frustrated users struggle to find answers from unhelpful virtual assistants, but a more capable AI chatbot resolves their issues.

Video Design - The video uses a minimalist color palette and simple graphics, combining static illustrations and real-life footage to depict the challenges faced by IT users. The visuals are clean and modern, conveying the advanced technology and sophistication of the AI chatbot.

This Video Marketing Explainer effectively communicates the objective of the video. By using frustrated users as a narrative, the video establishes the need for a smart and capable AI solution. The minimalist design and engaging visuals drive the video goal of showcasing the chatbot as a game-changer in IT support. The chatbot delivers on the promise of a more human-like experience, helping reduce frustration and improve user satisfaction.

18. Siemens

Siemens Teamcenter Quality is a cloud based solution designed to enhance collaboration between automotive suppliers. The software streamlines supplier communication and quality data exchange.

Video Design - The video uses a simple and engaging Video Marketing Explainer style, featuring minimalist graphics and hand drawn elements. Animated checklists and a computer screen displaying the software showcase the core features of the product, using clear and concise visual language to explain the benefits of the solution.

The video visual style effectively communicates the objective of improving collaboration between automotive suppliers. The clear and concise visual language makes the product easy to understand, and the animated elements engage the viewer. The video is lighthearted in tone and conveys that the software can help simplify complex tasks, fostering a sense of efficiency and control for the viewers.

19. G-Form

This video marketing explainer is a fantastic example of a well-produced explainer video. It uses colorful visuals, focusing on the shape, material, and overall impact protection offered. The video starts with a close-up of the product and then transitions into a representation of the technology working on a micro level. This makes the video stand out for its simple and appealing style, highlighting the benefits of the products and technology.

Video Design - The visual style effectively communicates the video's objective using impactful graphics and animation, focusing on the environmental benefits of the new products. The video uses a professional tone to emphasize the impact protection capabilities and the biodegradable and recyclable technology. The visual quality highlights the technology and its process, using colorful visuals that help viewers understand how the product works and its contribution to sustainability.

The content is concise and compelling, providing a brief overview of the new product and its benefits. This video marketing explainer is a great example of how to use visuals to communicate complex information in a clear and engaging way.

20. Fit2work

Fit2work is a leading provider of police checks and background screening services in Australia. The video is designed to promote their platform as a solution for managing employee screening and compliance needs.

Video Design - This Video Marketing Explainer utilizes clean, bold graphics and minimal text. The vibrant turquoise background enhances readability and creates a visually appealing presentation. Simple flat icons are used for key information points, such as the three main pillars of reputation, safety, and compliance. The video employs a top-down perspective to visually represent the process of managing various documents, highlighting the platform's user-friendliness.

The video communicates the objective of promoting the platform as an essential service for maintaining a safe and compliant business environment by highlighting the risks involved in neglecting background checks. The overall tone is informative and reassuring. The focus on visual clarity, engaging animation, and concise messaging effectively drives the video's goal of raising awareness about the importance of utilizing background screening services.

21. Globitex

Globitex is introducing a new product called EURO Wallet. The video is designed to highlight the benefits of using the EURO Wallet by showing its functionality and user experience.

Video Design - The video uses a clean and minimalist design, making it very approachable to the average user. The 3D graphics are bright and colorful, making the video engaging. Smooth transitions between various sections of the video enhance the overall viewing experience. Simple animated shapes are used, which are easily understandable by the audience.

Video Marketing Explainer The video effectively communicates its objective, which is to show the benefits of using EURO Wallet by highlighting its features and functionality. The design and animations drive the video goal. The video uses a professional tone, which is appropriate for the audience. This video is targeted toward both beginner and advanced users, and does not try to over-explain the concepts, which can alienate a beginner user.

22. Moogsoft

Moogsoft's AI solution helps IT operators solve complex IT problems. The video is designed to show how Moogsoft can help you have more time to focus on important things.

Video Design - This Marketing Explainer Video is animated using simple line drawings, with bright and bold colors. The graphics are clean and easy to understand, making the content engaging and appealing for the targeted audience.

The video narrative emphasizes the challenges of IT operations by depicting a stressed-out IT operator struggling with a series of errors. This scenario establishes a common pain point that the audience can relate to. Then, the Moogsoft AI robot, depicted as a friendly cow, steps in to provide a solution, resolving the errors and freeing up the IT operator's time. The light-hearted tone and relatable scenario, along with the clear visual representation of Moogsoft's AI solution, effectively communicates the value proposition and benefits.

23. TravelBank

TravelBank is an all-in-one travel and expense management solution designed to help companies control their spend and save money.

Video Design - The video is a clean and modern Video Marketing Explainer that uses animated graphics to show the functionality of the platform. The animated graphics are bright and colorful, creating a welcoming tone that is easy to understand.

The visual style of the video perfectly communicates the objective of the video, which is to showcase how the platform simplifies travel and expense management. The clean design and simple, but engaging animations create a professional and approachable tone that highlights the ease of use and efficiency of the platform.

24. Dun & Bradstreet

This Video Marketing Explainer is a powerful tool for showcasing the importance of clean and consistent data in business. It uses a minimalist design style, focusing on graphics and illustrations to effectively communicate the key message. The cityscape represents the organization, and the circles and arcs around it show different types of data points, emphasizing the complexity of managing data and the potential chaos caused by inconsistent information.

Video Design - The visual style is clean, modern, and engaging, aligning with the video's goal of showcasing the value of data management solutions. The use of a simple and consistent animation style with clean graphics reinforces the brand's message of data clarity and precision. This approach makes the video easy to understand and helps viewers visualize how solutions can help manage data effectively.

The video is a great example of how to use visuals to communicate a complex topic in a simple and engaging way. It's a great inspiration for any video marketer looking to create a compelling and informative explainer video.

25. Kemppi

WeldEye software is a universal solution for managing welding production efficiently and documenting projects. It's a cloud-based software that helps manage welding projects with ease.

Video Design - The video utilizes a minimalist, yet clean and modern design aesthetic, reminiscent of Video Marketing Explainer videos. The video's visual style relies on simple geometric shapes, clean lines, and a predominantly white and orange color scheme. The use of a low-poly style animation creates a sense of professionalism and technological sophistication, while remaining engaging.

The visual style and narrative work together to communicate the ease of use and comprehensive nature of the software. The video clearly demonstrates how the software allows users to create, manage, and track welding projects from their desk. The minimalist and straightforward animation emphasizes the simplicity of the software, while the narration provides detailed information about its various features. The video's tone is professional, informative, and approachable, successfully driving the goal of introducing the software to a potential audience.

26. Yggdrash

Yggdrash is a blockchain protocol that uses a stem chain and branch chains. This is a powerful concept, and it's essential to communicate it effectively. A video marketing explainer is the perfect way to do this, especially if you want to capture the attention of a technical audience interested in blockchain technology.

Video Design - The video uses animated graphics to illustrate the Yggdrash structure. A simplified tablet design and clean lines are employed to provide a professional and clear understanding of the technology. The video features a concise and easy to understand explanation of the Yggdrash blockchain protocol, making it a good App Functionality Explainer Video.

The video effectively communicates its objective by using clear, concise language and visuals. The tone is informative and engaging, effectively explaining the solution to the issues facing blockchain scalability. The use of minimalist graphics helps the video focus on the Yggdrash structure and its key features. The overall visual style is professional and modern, making it appealing to a technical audience interested in blockchain technology.

27. PwC

PwC helps businesses transform their finance operations. This video is designed to showcase the company's expertise and solutions for accelerating finance transformation.

Video Design - The video employs a minimalist style with simplified graphics and a focus on data visualization. The use of bright colors such as orange, pink, and yellow creates a lively and engaging atmosphere. The graphics are animated and engaging, creating an Marketing Explainer Videoe video that is easy to understand.

The visual design effectively conveys the video's objective, which is to highlight the value that PwC brings to clients through its finance transformation solutions. The video communicates a clear message of efficiency, agility, and forward-thinking, while using a modern tone to appeal to a broad audience.

28. Shiftgig

Shiftgig connects businesses with hourly workers. The video is designed to highlight how quickly businesses can find and hire workers.

Video Design - The video uses a simple, minimalist design to show how the platform works. It uses a whiteboard style animation, with bright green lines and illustrations, to show how quickly businesses can find and hire workers. These visual elements, combined with the bright green color scheme, create a clean and contemporary look for the video.

This is a great Video Marketing Explainer video because it clearly shows the benefits of using the platform. The video uses a clear and concise message to explain how the platform can help businesses. The video uses a fast-paced, energetic tone to highlight the ease and speed of the process. The bright graphics and simple design create a positive and engaging viewing experience, encouraging viewers to learn more about the platform.

29. Ateme

Ateme+ is a Software as a Service solution designed to keep your audience captivated today and into the future. The video is designed to highlight the key benefits of the platform.

Video Design - The video is a Video Marketing Explainer that uses bright colors, simple shapes, and a clean, modern design. The graphics are clear and easy to understand, and the overall style is minimalist. The animation is smooth and engaging.

The visual style effectively communicates the objective of the video by using a combination of simple graphics, animations, and transitions. The video highlights the value of the platform by emphasizing the simplicity, accessibility, and scalability of its SaaS offering. The overall tone of the video is positive and upbeat, which helps to convey the message that the platform can help businesses achieve their goals.

30. Boyd

This video is a fantastic example of Video Marketing Explainer video, showcasing expertise and innovation. High-quality graphics, fast-paced animations, and vibrant colors bring complex engineering solutions to life. The simple color palette of blues, whites, and greys enhances visual appeal and readability. A bold futuristic tone complements the innovative nature of the company and its solutions.

Video Design - The video effectively communicates the objective of showcasing expertise in innovation. The fast-paced animation style creates a sense of urgency and excitement, while the use of graphics, specifically the 3D renderings of the space station, the mars rover, and the car design showcase the company's ability to push the boundaries of technology and create solutions for demanding applications. The use of real-world scenarios demonstrates the company's impact on various industries. By seamlessly weaving together these elements, the video effectively drives home the message of the company as a trusted innovator.

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How to plan and optimize Marketing Explainer Videos?

Brand Identity: "Design is the silent ambassador of your brand." - Paul Rand. Advids applied this principle for a craft brewery client. We developed a visually distinctive explainer video reflecting their brand's artisanal nature, leading to a 25% lift in brand awareness and increased social media engagement.

Actionable: Align video aesthetics with brand identity for cohesive communication.

Data-Driven Storytelling: "Data is the new oil." - Mary Meeker. Advids leveraged data insights for a healthcare client. We created an explainer video highlighting key statistics about their innovative treatment, resulting in a 30% rise in patient inquiries and appointments.

Actionable: Integrate data and storytelling to enhance message credibility.

Value Proposition Clarity: "Focus on the benefits, not the features." - Ramit Sethi. Advids applied this wisdom for a productivity app client. We crafted an explainer video emphasizing the app's ability to save users time, leading to a 20% boost in app downloads and positive app store reviews.

Actionable: Clearly communicate product value by focusing on user benefits.

Market Understanding: "Marketing is everything and everything is marketing." - Regis McKenna. Advids utilized this holistic approach for a sustainable fashion brand. We developed an explainer video showcasing their ethical production process, resulting in a 15% increase in sales and positive media coverage.

Actionable: Understand target market values to create resonant video content.

Iterative Improvement: "Don't be afraid to iterate." - Ben Yoskovitz. Advids employed this iterative approach for an educational platform client. We tested different versions of their explainer video and refined the messaging based on viewer feedback, leading to a 10% improvement in course enrollments.

Actionable: Continuously test and refine video content based on audience response.

Why Advids for Marketing Explainer Video?

At Advids, we create high-quality, original marketing explainer videos that get results. Our blend of creative storytelling, cutting-edge technology, and proven experience helps you achieve your business goals. We transform your vision into compelling and effective animation.

Trusted by Leading Brands:

From Startups to Fortune 500s: Companies like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life through engaging animation.
3400+ Successful Projects: Over twelve years, we've partnered with 3400+ clients, demonstrating our deep understanding of effective marketing explainer videos.
109+ Five-Star Google Reviews: Our commitment to client satisfaction is reflected in our numerous five-star reviews, showcasing our talent, creativity, and dedication.

The Advids Advantage:

275+ Marketing Explainer Videos Created: We've produced over 275 compelling marketing explainer videos, character animations, and more, tailored to each brand's unique needs.
Collaborative Approach: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Your input is valued every step of the way.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful marketing explainer videos that resonate.

Cutting-Edge Animation & Storytelling:

Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Technology: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impression.
Customized Solutions: We tailor each project to perfectly reflect your brand, style, and target audience, ensuring maximum impact.


Ready to unlock the potential of Marketing Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Marketing Explainer Video?

A marketing Explainer Video is a short, engaging video that explains a product or service in a clear and concise way. It's designed to educate viewers about the benefits of a product or service and encourage them to take action, such as visiting a website, signing up for a newsletter, or making a purchase.

Marketing Explainer Videos are versatile and can be used in a variety of ways, including on websites, social media, email marketing, and in presentations. They are particularly effective for explaining complex products or services, showcasing new features, or highlighting the Value Proposition of a brand.

What do top Marketing Explainer Videos have in common?

What makes Marketing Explainer Videos effective?

A captivating approach to marketing explainer videos is driven by a clear understanding of your target audience and their needs. The goal is to create Engaging Content that resonates with viewers and leaves a lasting impression.

Methodical strategies for creating Effective Marketing explainer videos involve crafting a compelling narrative, using high-quality visuals, and incorporating a clear call to action. These elements work together to create a video that is both informative and entertaining, leaving viewers with a positive impression of your brand.

How long should your Marketing Explainer Video be?

A crucial aspect of creating effective marketing explainer videos is determining the ideal length. The optimal length depends on the complexity of the topic, the target audience, and the platform where the video will be shared.

Methods for determining the ideal length involve considering the attention span of your audience, the amount of information you need to convey, and the platform's limitations. For example, a video shared on social media might be shorter than a video used on your website.

How to create Marketing Explainer Videos?

A comprehensive approach to creating marketing explainer videos involves a well-defined process that encompasses pre-production, production, and post-production stages. This structured approach ensures that your video is engaging, informative, and effective in achieving your marketing goals.

Methods for creating effective marketing explainer videos involve careful planning, creative execution, and meticulous post-production. By following a proven process, you can create videos that resonate with your audience and drive positive results for your business.

Production pointers

Social Media Video Powerhouse

• Showcase your Product in Action with short, engaging demos.
• Highlight its key features and benefits in a way that sparks curiosity and leaves viewers wanting to learn more.
• Consider using different video styles like animation, live-action, or screen recordings to keep things interesting.

Simplified Concepts:

• Use explainer videos to break down complex ideas into easily digestible chunks.
• Visual Storytelling can make even the most technical topics accessible and engaging for your audience.

Platform-Specific Strategies:

• Tailor your videos to each platform.
• Create bite-sized snippets for Instagram and TikTok to pique interest and drive traffic to your website.
• Use longer-form videos on YouTube or Facebook to delve deeper into your product or service.

Interactive Engagement:

• Boost engagement with Interactive Elements like polls and quizzes embedded within your videos.
• This not only makes your content more fun but also provides valuable insights into your audience's preferences.

Measure Your Video's Success

Measuring the success of your explainer videos requires tracking key metrics that reveal audience engagement, conversion rates, and overall impact.

Views and Watch Time: These metrics indicate audience interest. High view counts and long watch times suggest that your video is resonating with viewers.

Click-Through Rates (CTR): CTR measures how effectively your video drives traffic to your website or landing page. A high CTR indicates that viewers are taking action after watching your video.

Website Traffic: Track the number of visitors who arrive at your website after watching your explainer video. This helps you understand the direct impact of your video on website traffic.

Lead Generation: Ultimately, the success of your explainer video often boils down to its ability to generate leads. Track the number of viewers who sign up for your email list, request a demo, or take other desired actions after watching your video.

Analyzing the Data: Regularly analyze these metrics to identify trends, understand what's working, and optimize your video content for maximum impact. Tools like Google Analytics can help you track and analyze your video's performance.

Amplify Your Launch With Influencers

Influencer marketing can significantly expand the reach and impact of your explainer video by tapping into established audiences and leveraging social proof.

• Find influencers whose audience aligns with your target market and whose values resonate with your brand.
• Look for influencers who have a genuine connection with their followers and a proven track record of driving engagement.

Work with influencers to create engaging content that seamlessly integrates your explainer video. This could involve:

• Social Media Sharing: Influencers can share your video on their channels, providing valuable exposure to their followers.
• Authentic Reviews: Influencers can offer their honest opinions about your product or service, Building Trust and credibility.
• Dedicated Explainer Videos: Influencers can create their own explainer videos featuring your product, providing a unique and engaging perspective.

Track metrics like reach, engagement, and website traffic to assess the effectiveness of your influencer marketing campaign.

Crafting Compelling Explainer Video Scripts

• Immerse yourself in your target audience's world.
• Research their demographics, interests, pain points, and aspirations.
• What are their goals?
• What keeps them up at night?

Craft a Relatable Narrative:

• Use your understanding of your audience to create a story that resonates with their emotional core.
• Speak their language, address their concerns, and show them how your product or service can help them achieve their desired outcomes.

Keep it Clear and Concise:

• Use simple, jargon-free language that is easy to understand.
• Avoid overly technical terms or complex sentences.

Enhance with Visuals and Sound:

• Incorporate visuals, sound effects, and music to make your video more engaging and memorable.

Crafting Explainer Videos for Every Audience

Refrain from using technical terms or industry-specific language that your target audience may not understand. For example, a video explaining a financial product to a general audience should avoid using terms like derivatives or amortization.

Address Specific Pain Points:

Focus on the challenges and concerns that are relevant to your target audience. Show them how your product or service provides solutions that directly address their needs.

Keep it Concise and Engaging:

Attention spans are short, so capture viewers' interest from the start. Use compelling visuals, dynamic editing, and a fast-paced narrative to keep them engaged.

Cultural Sensitivity:

When targeting international audiences, be mindful of cultural nuances and adapt your Messaging and visuals accordingly.

Empower Customers with Video Support

Explainer videos can be a powerful tool for building a self-service knowledge base that empowers your customers to find answers and resolve issues on their own.

Create Targeted Videos:

• Develop a series of videos that address common customer questions, concerns, and troubleshooting scenarios.
• Cover topics like product setup, usage instructions, FAQs, and best practices.

Organize for Easy Access:

• Categorize and tag your videos effectively so customers can easily find the information they need.
• Consider using a platform or tool specifically designed for hosting a video knowledge base.

Integrate with Support Channels:

• Promote your video knowledge base on your website, in your customer support portal, and through other relevant channels.
• This ensures that customers can easily access the information they need, regardless of how they interact with your brand.

Optimize Your Launch Videos with A/B Testing

• Develop multiple versions of your video with slight variations in messaging, visuals, or calls to action.
• For example, you could test different headlines, video lengths, or animation styles.

Track Performance:

• Use analytics tools to track the performance of each video version.
• Monitor metrics like view duration, click-through rates, and conversion rates to see which version performs best.

Analyze and Optimize:

• Analyze the A/B testing results to identify the most effective elements.
• Use this data to refine your video content and improve its overall performance.

Emotional Connections: Building Lasting Relationships

Connecting with your customers on an emotional level is key to building lasting relationships. Explainer videos can help you achieve this by illustrating the why behind your product or service – the deeper purpose and emotional benefits it offers.

Focus on Emotional Benefits: Think about the problems your product solves and the positive feelings it evokes. Does it simplify their lives, boost their confidence, or foster a sense of belonging?

Use Storytelling and Visuals: Craft a Narrative that highlights these emotional benefits. Show, don't tell, how your product or service empowers customers to achieve their goals, overcome challenges, or simply enjoy life more fully.

Example: A video for a fitness app could focus on the sense of accomplishment and empowerment that users feel as they achieve their fitness goals, rather than just listing the app's features.

Show, Don't Tell: Functionality in Action

Explainer videos are an ideal format for demonstrating the functionality of your product or service in a clear, concise, and engaging way.

Highlight Key Features and Benefits:

Identify the aspects of your product or service that are most important to your customers. What problems does it solve? How does it make their lives easier?

Use Visual Demonstrations:

Employ visuals, animations, and screen recordings to illustrate these features and benefits in action. Show, step-by-step, how your product works and highlight its key advantages.

A video for a project management tool could use screen recordings to show how users can create tasks, assign them to team members, and track progress.

Building Community Through Video

Building a strong community around your brand is essential for long-term success. Explainer videos can play a role in fostering this sense of exclusivity and belonging among your target audience.

Focus on Shared Values: Highlight the shared values, aspirations, and interests that unite your ideal customers. Create videos that speak directly to their sense of identity and make them feel like they're part of something special.

Offer Exclusive Content: Provide community members with exclusive content, behind-the-scenes glimpses, or early access to new products or features. This makes them feel valued and appreciated.

Encourage Interaction: Use your videos to spark conversations and encourage dialogue. Ask questions, respond to comments, and host live Q&A sessions to foster a sense of community.

Case Study: Grammarly- Boosting Email Open Rates with Engaging Video Content

Objective: To increase Email Open Rates and engagement by incorporating video content into their email marketing campaigns.

Strategy: Grammarly began embedding short, informative videos within their emails, showcasing the benefits of their grammar and writing tool. These videos were designed to be visually appealing and concise, capturing attention within the email itself.

Results: The inclusion of video content in emails resulted in a 20% increase in open rates and a 15% rise in click-through rates. This indicated that video content effectively captured attention and encouraged engagement within the email format.

Case Study: HubSpot- Generating Leads with Interactive Video Content

Objective:

To capture lead information through Interactive Video Content that engages viewers and provides valuable information.

Strategy:

HubSpot created Interactive Video Content that showcased their marketing automation platform. The videos included embedded forms and calls to action, allowing viewers to request demos or download resources directly within the video experience.

Results:

The interactive video campaign resulted in a 25% increase in lead generation compared to traditional video content. This demonstrated the effectiveness of incorporating interactive elements within video content to capture valuable lead information.

How marketing explainer video examples are curated?

We dove deep into marketing explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic marketing explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and persuasiveness of the video's core message.
7.Target Audience Connection Determining how effectively the video resonates with its intended audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, marketing explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.