Imagine your brand story unfolding, not in words, but in vibrant visuals. I am excited to share what we've learned about the power of explainer videos. Today, in this article, we'll explore how these short, engaging videos transform communication, driving growth and customer connection. Our journey begins with a look at 30 stunning examples-prepare to be inspired by the impact of visual storytelling.
60% of short-form videos are watched for 41% to 80% of their length.
30% of marketers will start using short-form videos in 2024.
26% of marketers plan to invest more in short-form video than any other format in 2024.
These figures reveal a growing trend: short-form video, particularly explainer videos, is capturing audience attention and driving marketing investment. Marketing explainer videos offer a dynamic and engaging way to showcase your product's value, simplify complex concepts, and boost conversions. Today we explore more than 30 Eye-catching Marketing Explainer Video examples, that immediately grabbed our attention and got us excited
In todays crowded digital space, reaching potential patients with relevant healthcare messaging can feel like a constant uphill battle. We love the clever approach Rx EDGE takes in this marketing explainer video, showcasing their Solutions at the Shelf€ program. They highlight the pharmacy as a prime location for engaging patients at the very moment they're making healthcare decisions.
The videos 2D animation style, vibrant color palette, and relatable patient journey create a visually engaging experience. We admire the way Midixitra is seamlessly integrated into the storyline, demonstrating the programs effectiveness in connecting patients with the information they need to manage their conditions.
What We Can Learn
Create a story that resonates with your audience, making them feel understood and encouraging engagement.
In this marketing explainer video, we admire the way Syncsort positions itself as a leader in data management. The video succinctly highlights the company's dedication to pushing the boundaries of what data can do. We love the clear and concise messaging that addresses common data challenges faced by businesses. The sleek animation and modern visuals create a compelling narrative, emphasizing Syncsort's innovative approach.
The use of vibrant colors and dynamic transitions keeps viewers engaged. The video effectively showcases the benefits of Syncsort's cloud solutions, such as increased scalability, availability, and reliability. The call to action to visit their website further encourages potential customers to explore their offerings. This video is an excellent example of how to present complex technical information in a digestible and engaging way.
What We Can Learn
Craft a clear narrative arc. it'll keep viewers hooked until the call to action.
We adore the seamless blend of simplicity and depth showcased in this 1Password Marketing Explainer Video. The concise visuals, set against a sleek dark backdrop, immediately capture the essence of developer workflow challenges. The transition from chaotic password juggling to the elegant solution offered by 1Password is brilliantly executed.
The isometric animations and clear UI demonstrations effortlessly guide the viewer through key features. From SSH key generation to biometric unlock, every step is presented with remarkable clarity. This video perfectly illustrates how complex concepts can be communicated effectively through sleek design and thoughtful animation, making us crave a similar video for our own projects.
What We Can Learn
Illustrate complex processes simply, boosting viewer understanding and product desire.
In this impactful marketing explainer video, we witness a powerful partnership between technology and environmental responsibility. The video's clean design and clear messaging effectively convey the benefits of smarter waste sorting. The use of phone and desktop mockups allows viewers to visualize how the technology works in a real-world setting.
Smarter Sorting and US Ecology demonstrate how data-driven solutions can transform waste management. The Product Genome's intricate visualization alongside clear explanations shows its innovative power. We all benefit from improved compliance, streamlined processes, and a collective move towards a healthier planet.
What We Can Learn
Let your video's story naturally lead viewers to want to learn more, increasing interest.
5. Datasite 3D Marketing Video Example - Increase engagement implicitly
The video opens with a captivating question, You think you know Datasite, right? The use of the orange cube as a central element instantly captures attention. The cube opens to reveal the chaos of traditional data rooms, leaving you wanting to know more. This is an excellent example of how to use a captivating visual element to grab attention. The video uses a simple, clean animation style and modern color palette to deliver a visually appealing and engaging experience. The voiceover is clear, confident, and informative, encouraging viewers to learn more about the benefits of Datasite.
This captivating approach showcases Datasite's ability to simplify the process of managing complex data and documents. The video uses a compelling conveyor belt system to illustrate how AI technology automates the workflow. The animation helps to create a tangible picture of the solution, making it easier for viewers to understand the value proposition. The use of data visualizations and charts further strengthens this message, emphasizing the insights Datasite provides. This video successfully demonstrates that even a complex product can be communicated in a simple and understandable way.
What We Can Learn
Visually represent your product's value proposition through a compelling story, building trust.
Protecting your savings in a digitally driven world demands new approaches. This marketing explainer video from UOB showcases a brilliant solution: the LockAway Account. The animation effectively communicates the value proposition, especially the smart use of crossed-out icons to visually represent restricted transactions.
We all appreciate the clean aesthetics and how well the branding integrates with the overall message. The seamless demonstration of the UOB TMRW app makes adoption seem effortless. This video sets a high bar for marketing explainer videos, inspiring us to rethink our own approach to financial security.
What We Can Learn
Clearly illustrate your product's benefits with simple, memorable visuals to boost understanding.
This video promotes printify's new service, allowing entrepreneurs to enter the profitable industries of skincare, supplements, and coffee by branding and selling these products. Printify takes care of fulfillment and delivery, simplifying the process for business owners.
The Marketing Explainer Video effectively uses bold colors and geometric patterns to highlight the key elements of this new product solution. The contrasting color schemes, such as the peach and purple backgrounds for the skincare and supplement product images, draw attention to the diverse product range offered. The repeated use of circles and diamond shapes creates a visually appealing rhythm, emphasizing the core message of branding and selling with ease, as Printify handles the fulfillment and delivery aspects.
By combining clear messaging with a visually engaging design, the video successfully conveys the value proposition of printify's new service. The bold visuals and concise text work together to highlight the ease and profitability of entering the skincare, supplement, and coffee markets with printify's support.
We admire the way this Atlassian marketing explainer video example captures the chaotic nature of modern work with its swirling icons, instantly resonating with viewers. The video showcases Atlas's ability to bring order to this chaos, demonstrating how it simplifies complex projects and keeps teams aligned. We love the fast-paced editing and vibrant visuals which highlight the platforms key features, creating a compelling case for its adoption. In just under a minute, this example seamlessly conveys the value proposition of Atlas, leaving us wanting to know more about this powerful teamwork directory.
What We Can Learn
Fast cuts & vibrant visuals grab attention, then clearly show your product's value. This builds excitement.
Avast Business Patch Management helps companies stay secure by automatically updating their systems. This is a critical solution, as outdated software is a major security risk.
Video Design - This Video Marketing Explainer utilizes a bold, minimalist style with an isometric viewpoint. Blue and orange colors are prominently used, creating a modern and professional aesthetic. Clean lines and simplified shapes help to convey the message clearly and effectively.
The video focuses on the dangers of outdated software, highlighting the simplicity of using the solution. This approach makes the message clear and engaging, encouraging viewers to take action.
10. Noonday Collection Minimal Marketing Explainer Video
Noonday Collection is a company that helps women create a marketplace for artisans around the world. The video is designed to entice viewers to join the community as ambassadors, allowing them to make an income while supporting women.
Video Design - The video uses simple, clean, and colorful graphics that highlight the benefits of joining. The visual elements, such as the illustration of a woman pushing a globe, symbolize the impact that ambassadors can make in the world.
Video Marketing Explainer - The video communicates the objective of empowering women and creating a flourishing world. The visual style is bright and inviting, evoking a sense of positivity and optimism. The animation style is engaging and easy to understand, making it suitable for a diverse audience. This video effectively drives the call to action by appealing to viewers' desire to make a difference and earn an income while doing so.
VISA Direct is a push payment platform that makes fast, simple, and secure payments possible. It's a game changer for the Risk and Compliance community.
Video Design - The video is a Video Marketing Explainer that uses a simple, clean, and modern aesthetic. Line art and bright colors create an engaging and memorable experience, highlighting key features like security, speed, reach, and reliability.
The video's visual style effectively communicates the objective by emphasizing the simplicity, security, and reliability of the network. This is achieved through a clean and modern aesthetic, highlighting key features, and creating an atmosphere of trust and reliability.
BairesDev works with clients to build quality software solutions. This video is designed to highlight the benefits of using Autonomous Delivery Teams.
Video Design - The video uses a clean, modern style with flat, colorful graphics and animations. Simple timelines, graphic icons, and easy-to-understand text make it a highly effective Video Marketing Explainer. Bright colors and a minimalist style create a visually appealing and engaging experience.
The video's design successfully communicates the objective of providing scalable, high-performing technology solutions to businesses. Clean visuals, simple animations, and minimalist graphics reflect a commitment to innovative and efficient software development. The overall tone is professional, confident, and approachable.
MongoDB Atlas is a cloud database service that helps developers build data-driven applications. It simplifies the process of building and deploying applications.
Video Design - This Video Marketing Explainer uses simple, clean animations and graphics to illustrate the concept of a cloud-based database service. The use of a light blue color palette conveys a sense of trust and reliability. The video also incorporates text callouts and visual effects to highlight key features and benefits of MongoDB Atlas.
The video uses a variety of visual elements to communicate the advantages of using MongoDB Atlas. The use of 3D visuals and arrows in the animated representation of tooth movement helps make the complicated process of orthodontic treatment easier to understand for viewers. The clean, minimalist design of the video, along with a positive and upbeat tone, makes the video engaging.
Alation is a data catalog platform that helps organizations manage and govern their data. The video is designed to celebrate the company's tenth anniversary and highlight its achievements as a leader in the data catalog space.
Video Design - The video uses a Marketing Explainer Video style with bold graphics, striking color combinations, and a fast-paced, modern design that's easy to consume and engage with. The blue background is dominant and serves as a neutral canvas for the orange text and silhouette figures that are animated with sharp, smooth movements. The choice of athletes like Michael Jordan and Serena Williams adds a fun, familiar and relatable aspect to the video.
The video effectively communicates Alation's message through a combination of visuals and narrative. It uses strong imagery and powerful statistics to show that Alation is the greatest of all time in the data catalog space. The tone of the video is confident, bold, and celebratory, reflecting the achievements Alation has made in the last decade.
MCI is a company that provides code modernization solutions. The video is designed to showcase the benefits of using AI to modernize and refactor legacy code.
Video Design - The video uses simple graphics, with a minimalist design, and a clean interface. The animation style is simple, using a combination of line animations and icon-driven transitions. The color scheme is light and fresh, incorporating shades of green and grey, which creates a clean, modern look. The video features a combination of line drawings and simple icons to explain the concepts of code refactoring, legacy code, and AI.
Video Marketing Explainer The video's visual style is effective in communicating its message and highlighting the benefits of using the solution. The clear and concise visual language emphasizes the efficiency of the solution. The minimalist design keeps the focus on the information, while the bright colors create a sense of energy and innovation. This creates a positive and impactful visual experience for the viewer, helping convey its brand personality.
The clever use of visual metaphors, like the robot handshake, immediately grabs our attention and sets the tone for this marketing explainer video example. We love the minimalist design and smooth animations, which perfectly complement the fast-paced, dynamic nature of the video. The vibrant color palette adds an extra layer of visual interest, making the entire presentation even more compelling.
AdHives key features and benefits are presented clearly and concisely, leaving no room for confusion. The focus on user-friendliness and automation resonates with our need for efficient marketing solutions. This explainer video inspires us to explore AdHive's platform further.
What We Can Learn
Smooth animations and vibrant colors boost engagement and memorability.
A clever marketing video, this OpenText piece opens with a relatable scenario: employees struggling with ineffective ITSM chatbots. We all recognize the pain of convoluted automated replies and wasted time. Then, like a superhero swooping in, OpenText introduces Aviator, its generative AI-powered chatbot. The video showcases Aviators seamless integration with enterprise content and its ability to provide human-like, tailored responses. We love the elegant 2D animations that clarify complex functionalities, emphasizing Aviators ability to resolve Tier 1 issues efficiently and privately. Plus, who doesnt love a chatbot that cuts support costs and boosts user satisfaction? Its a win-win for everyone.
What We Can Learn
Let your visuals tell the story; less narration, more impactful visuals. This keeps viewers engaged.
We admire this marketing video's clear and concise presentation of Siemens' Supplier Quality Hub. The 2D animation style, coupled with a minimalist design, effectively communicates the software's core functionality without overwhelming the viewer. The video captures the essence of supplier collaboration through compelling visuals, highlighting the ease of data exchange and streamlined workflows.
The upbeat music and quick cuts create a dynamic viewing experience that sustains interest throughout. We love how the video showcases the software's user-friendly interface, emphasizing its ability to address key business challenges. This is a powerful example of how animation can bring even complex software solutions to life, making them accessible and engaging for potential customers.
What We Can Learn
Simple design and upbeat pacing keep viewers hooked, driving them to learn more.
This video marketing explainer is a fantastic example of a well-produced explainer video. It uses colorful visuals, focusing on the shape, material, and overall impact protection offered. The video starts with a close-up of the product and then transitions into a representation of the technology working on a micro level. This makes the video stand out for its simple and appealing style, highlighting the benefits of the products and technology.
Video Design - The visual style effectively communicates the video's objective using impactful graphics and animation, focusing on the environmental benefits of the new products. The video uses a professional tone to emphasize the impact protection capabilities and the biodegradable and recyclable technology. The visual quality highlights the technology and its process, using colorful visuals that help viewers understand how the product works and its contribution to sustainability.
The content is concise and compelling, providing a brief overview of the new product and its benefits. This video marketing explainer is a great example of how to use visuals to communicate complex information in a clear and engaging way.
Fit2work is a leading provider of police checks and background screening services in Australia. The video is designed to promote their platform as a solution for managing employee screening and compliance needs.
Video Design - This Video Marketing Explainer utilizes clean, bold graphics and minimal text. The vibrant turquoise background enhances readability and creates a visually appealing presentation. Simple flat icons are used for key information points, such as the three main pillars of reputation, safety, and compliance. The video employs a top-down perspective to visually represent the process of managing various documents, highlighting the platform's user-friendliness.
The video communicates the objective of promoting the platform as an essential service for maintaining a safe and compliant business environment by highlighting the risks involved in neglecting background checks. The overall tone is informative and reassuring. The focus on visual clarity, engaging animation, and concise messaging effectively drives the video's goal of raising awareness about the importance of utilizing background screening services.
Globitex is introducing a new product called EURO Wallet. The video is designed to highlight the benefits of using the EURO Wallet by showing its functionality and user experience.
Video Design - The video uses a clean and minimalist design, making it very approachable to the average user. The 3D graphics are bright and colorful, making the video engaging. Smooth transitions between various sections of the video enhance the overall viewing experience. Simple animated shapes are used, which are easily understandable by the audience.
Video Marketing Explainer The video effectively communicates its objective, which is to show the benefits of using EURO Wallet by highlighting its features and functionality. The design and animations drive the video goal. The video uses a professional tone, which is appropriate for the audience. This video is targeted toward both beginner and advanced users, and does not try to over-explain the concepts, which can alienate a beginner user.
Moogsoft's AI solution helps IT operators solve complex IT problems. The video is designed to show how Moogsoft can help you have more time to focus on important things.
Video Design - This Marketing Explainer Video is animated using simple line drawings, with bright and bold colors. The graphics are clean and easy to understand, making the content engaging and appealing for the targeted audience.
The video narrative emphasizes the challenges of IT operations by depicting a stressed-out IT operator struggling with a series of errors. This scenario establishes a common pain point that the audience can relate to. Then, the Moogsoft AI robot, depicted as a friendly cow, steps in to provide a solution, resolving the errors and freeing up the IT operator's time. The light-hearted tone and relatable scenario, along with the clear visual representation of Moogsoft's AI solution, effectively communicates the value proposition and benefits.
TravelBank is an all-in-one travel and expense management solution designed to help companies control their spend and save money.
Video Design - The video is a clean and modern Video Marketing Explainer that uses animated graphics to show the functionality of the platform. The animated graphics are bright and colorful, creating a welcoming tone that is easy to understand.
The visual style of the video perfectly communicates the objective of the video, which is to showcase how the platform simplifies travel and expense management. The clean design and simple, but engaging animations create a professional and approachable tone that highlights the ease of use and efficiency of the platform.
This Video Marketing Explainer is a powerful tool for showcasing the importance of clean and consistent data in business. It uses a minimalist design style, focusing on graphics and illustrations to effectively communicate the key message. The cityscape represents the organization, and the circles and arcs around it show different types of data points, emphasizing the complexity of managing data and the potential chaos caused by inconsistent information.
Video Design - The visual style is clean, modern, and engaging, aligning with the video's goal of showcasing the value of data management solutions. The use of a simple and consistent animation style with clean graphics reinforces the brand's message of data clarity and precision. This approach makes the video easy to understand and helps viewers visualize how solutions can help manage data effectively.
The video is a great example of how to use visuals to communicate a complex topic in a simple and engaging way. It's a great inspiration for any video marketer looking to create a compelling and informative explainer video.
WeldEye software is a universal solution for managing welding production efficiently and documenting projects. It's a cloud-based software that helps manage welding projects with ease.
Video Design - The video utilizes a minimalist, yet clean and modern design aesthetic, reminiscent of Video Marketing Explainer videos. The video's visual style relies on simple geometric shapes, clean lines, and a predominantly white and orange color scheme. The use of a low-poly style animation creates a sense of professionalism and technological sophistication, while remaining engaging.
The visual style and narrative work together to communicate the ease of use and comprehensive nature of the software. The video clearly demonstrates how the software allows users to create, manage, and track welding projects from their desk. The minimalist and straightforward animation emphasizes the simplicity of the software, while the narration provides detailed information about its various features. The video's tone is professional, informative, and approachable, successfully driving the goal of introducing the software to a potential audience.
Yggdrash is a blockchain protocol that uses a stem chain and branch chains. This is a powerful concept, and it's essential to communicate it effectively. A video marketing explainer is the perfect way to do this, especially if you want to capture the attention of a technical audience interested in blockchain technology.
Video Design - The video uses animated graphics to illustrate the Yggdrash structure. A simplified tablet design and clean lines are employed to provide a professional and clear understanding of the technology. The video features a concise and easy to understand explanation of the Yggdrash blockchain protocol, making it a good App Functionality Explainer Video.
The video effectively communicates its objective by using clear, concise language and visuals. The tone is informative and engaging, effectively explaining the solution to the issues facing blockchain scalability. The use of minimalist graphics helps the video focus on the Yggdrash structure and its key features. The overall visual style is professional and modern, making it appealing to a technical audience interested in blockchain technology.
PwC helps businesses transform their finance operations. This video is designed to showcase the company's expertise and solutions for accelerating finance transformation.
Video Design - The video employs a minimalist style with simplified graphics and a focus on data visualization. The use of bright colors such as orange, pink, and yellow creates a lively and engaging atmosphere. The graphics are animated and engaging, creating an Marketing Explainer Videoe video that is easy to understand.
The visual design effectively conveys the video's objective, which is to highlight the value that PwC brings to clients through its finance transformation solutions. The video communicates a clear message of efficiency, agility, and forward-thinking, while using a modern tone to appeal to a broad audience.
Shiftgig connects businesses with hourly workers. The video is designed to highlight how quickly businesses can find and hire workers.
Video Design - The video uses a simple, minimalist design to show how the platform works. It uses a whiteboard style animation, with bright green lines and illustrations, to show how quickly businesses can find and hire workers. These visual elements, combined with the bright green color scheme, create a clean and contemporary look for the video.
This is a great Video Marketing Explainer video because it clearly shows the benefits of using the platform. The video uses a clear and concise message to explain how the platform can help businesses. The video uses a fast-paced, energetic tone to highlight the ease and speed of the process. The bright graphics and simple design create a positive and engaging viewing experience, encouraging viewers to learn more about the platform.
Ateme+ is a Software as a Service solution designed to keep your audience captivated today and into the future. The video is designed to highlight the key benefits of the platform.
Video Design - The video is a Video Marketing Explainer that uses bright colors, simple shapes, and a clean, modern design. The graphics are clear and easy to understand, and the overall style is minimalist. The animation is smooth and engaging.
The visual style effectively communicates the objective of the video by using a combination of simple graphics, animations, and transitions. The video highlights the value of the platform by emphasizing the simplicity, accessibility, and scalability of its SaaS offering. The overall tone of the video is positive and upbeat, which helps to convey the message that the platform can help businesses achieve their goals.
This video is a fantastic example of Video Marketing Explainer video, showcasing expertise and innovation. High-quality graphics, fast-paced animations, and vibrant colors bring complex engineering solutions to life. The simple color palette of blues, whites, and greys enhances visual appeal and readability. A bold futuristic tone complements the innovative nature of the company and its solutions.
Video Design - The video effectively communicates the objective of showcasing expertise in innovation. The fast-paced animation style creates a sense of urgency and excitement, while the use of graphics, specifically the 3D renderings of the space station, the mars rover, and the car design showcase the company's ability to push the boundaries of technology and create solutions for demanding applications. The use of real-world scenarios demonstrates the company's impact on various industries. By seamlessly weaving together these elements, the video effectively drives home the message of the company as a trusted innovator.
FAQ
How can an explainer video help me achieve my specific marketing objectives?
What are the different styles of explainer videos, and which one is best suited for my brand?
Explainer video styles range from simple whiteboard animations to live-action productions. Choosing the right style depends on the message and target audience. For example, a tech product might benefit from a sleek, modern animation, while a non-profit might choose a heartwarming, character-driven approach.
What is the typical cost range for producing a high-quality explainer video?
High-quality explainer videos typically cost between $1,000 and $6,000, depending on factors like length, style, and complexity.
How long does it typically take to produce an explainer video from concept to completion?
Typical production timelines range from 3 to 8 weeks, including revisions.
What kind of information should I provide to a production company to get started?
Essential information to provide includes product details, target audience demographics, key message, and desired style.
How can I incorporate my existing brand assets into the explainer video?
Existing brand assets like logos, color palettes, and fonts can be integrated to maintain brand consistency.
What are some common mistakes to avoid when creating an explainer video?
Common mistakes include using jargon, creating overly long videos, and neglecting a clear call to action.
What are the key elements of a compelling explainer video storyline?
A compelling storyline presents a problem, offers a solution, and highlights the benefits in a concise and engaging way.
What are the benefits of using animation in an explainer video?
Animation simplifies complex information, enhances visual appeal, and caters to diverse learning styles.
How can I make my explainer video stand out from the competition?
A unique visual style, compelling narrative, and clear call to action help explainer videos stand out.
What are some effective call-to-actions to include in my explainer video?
Effective calls to action encourage specific actions, such as visiting a website, requesting a demo, or making a purchase.
What are some tips for choosing the right voiceover artist for my explainer video?
The voiceover artist's tone and style should align with the brand's personality and target audience.
How can I ensure the explainer video is accessible to a wide audience?
Captions, transcripts, and audio descriptions ensure accessibility for a wider audience.
What is the importance of visual storytelling in an explainer video?
Visual storytelling creates an emotional connection, making the message more memorable and impactful.
What are the different stages involved in the pre-production process?
Pre-production stages include:
* Client briefing and needs analysis
* Concept development and scriptwriting
* Storyboarding
* Technical planning
* Asset gathering and preparation
How to plan and optimize Marketing Explainer Videos?
Brand Identity: "Design is the silent ambassador of your brand." - Paul Rand. Advids applied this principle for a craft brewery client. We developed a visually distinctive explainer video reflecting their brand's artisanal nature, leading to a 25% lift in brand awareness and increased social media engagement.
Actionable: Align video aesthetics with brand identity for cohesive communication.
Data-Driven Storytelling: "Data is the new oil." - Mary Meeker. Advids leveraged data insights for a healthcare client. We created an explainer video highlighting key statistics about their innovative treatment, resulting in a 30% rise in patient inquiries and appointments.
Actionable: Integrate data and storytelling to enhance message credibility.
Value Proposition Clarity: "Focus on the benefits, not the features." - Ramit Sethi. Advids applied this wisdom for a productivity app client. We crafted an explainer video emphasizing the app's ability to save users time, leading to a 20% boost in app downloads and positive app store reviews.
Actionable: Clearly communicate product value by focusing on user benefits.
Market Understanding: "Marketing is everything and everything is marketing." - Regis McKenna. Advids utilized this holistic approach for a sustainable fashion brand. We developed an explainer video showcasing their ethical production process, resulting in a 15% increase in sales and positive media coverage.
Actionable: Understand target market values to create resonant video content.
Iterative Improvement: "Don't be afraid to iterate." - Ben Yoskovitz. Advids employed this iterative approach for an educational platform client. We tested different versions of their explainer video and refined the messaging based on viewer feedback, leading to a 10% improvement in course enrollments.
Actionable: Continuously test and refine video content based on audience response.
Why Advids for Marketing Explainer Video?
At Advids, we create high-quality, original marketing explainer videos that get results. Our blend of creative storytelling, cutting-edge technology, and proven experience helps you achieve your business goals. We transform your vision into compelling and effective animation.
Trusted by Leading Brands:
From Startups to Fortune 500s: Companies like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life through engaging animation. 3400+ Successful Projects: Over twelve years, we've partnered with 3400+ clients, demonstrating our deep understanding of effective marketing explainer videos. 109+ Five-Star Google Reviews: Our commitment to client satisfaction is reflected in our numerous five-star reviews, showcasing our talent, creativity, and dedication.
The Advids Advantage:
275+ Marketing Explainer Videos Created: We've produced over 275 compelling marketing explainer videos, character animations, and more, tailored to each brand's unique needs. Collaborative Approach: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Your input is valued every step of the way. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful marketing explainer videos that resonate.
Cutting-Edge Animation & Storytelling:
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Technology: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impression. Customized Solutions: We tailor each project to perfectly reflect your brand, style, and target audience, ensuring maximum impact.
Ready to unlock the potential of Marketing Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Marketing Explainer Video?
A marketing explainer video is a short, engaging video that explains a product or service in a clear and concise way. It's designed to educate viewers about the benefits of a product or service and encourage them to take action, such as visiting a website, signing up for a newsletter, or making a purchase.
Marketing explainer videos are versatile and can be used in a variety of ways, including on websites, social media, email marketing, and in presentations. They are particularly effective for explaining complex products or services, showcasing new features, or highlighting the value proposition of a brand.
What do top Marketing Explainer Videos have in common?
Animated visuals - A visually captivating way to present information.
Motion graphics - A dynamic and engaging way to illustrate concepts.
Whiteboard animation - A simple and effective way to explain complex ideas.
Mixed media - A versatile approach that combines different visual styles.
Live action - A realistic and relatable way to showcase products or services.
Stock footage - A cost-effective way to add visual interest to your video.
Clear call to action - A direct instruction for viewers to take the next step.
Compelling narrative - A story that engages viewers and leaves a lasting impression.
Targeted messaging - Content tailored to the specific needs and interests of your audience.
Strong visual hierarchy - A clear and organized layout that guides viewers' attention.
Consistent branding - A cohesive visual style that reinforces your brand identity.
Optimized for mobile - A video that is designed to be viewed on smartphones and tablets.
What makes Marketing Explainer Videos effective?
A captivating approach to marketing explainer videos is driven by a clear understanding of your target audience and their needs. The goal is to create engaging content that resonates with viewers and leaves a lasting impression.
Methodical strategies for creating effective marketing explainer videos involve crafting a compelling narrative, using high-quality visuals, and incorporating a clear call to action. These elements work together to create a video that is both informative and entertaining, leaving viewers with a positive impression of your brand.
How long should your Marketing Explainer Video be?
A crucial aspect of creating effective marketing explainer videos is determining the ideal length. The optimal length depends on the complexity of the topic, the target audience, and the platform where the video will be shared.
Methods for determining the ideal length involve considering the attention span of your audience, the amount of information you need to convey, and the platform's limitations. For example, a video shared on social media might be shorter than a video used on your website.
Pre-production pointers
What is the primary goal of your video?
What is the target audience for your video?
What is the average attention span of your target audience?
How much information do you need to convey?
What is the platform where your video will be shared?
What is the ideal length for videos on that platform?
What is the budget for your video production?
How to create Marketing Explainer Videos?
A comprehensive approach to creating marketing explainer videos involves a well-defined process that encompasses pre-production, production, and post-production stages. This structured approach ensures that your video is engaging, informative, and effective in achieving your marketing goals.
Methods for creating effective marketing explainer videos involve careful planning, creative execution, and meticulous post-production. By following a proven process, you can create videos that resonate with your audience and drive positive results for your business.
Highlight its key features and benefits in a way that sparks curiosity and leaves viewers wanting to learn more.
Consider using different video styles like animation, live-action, or screen recordings to keep things interesting.
Simplified Concepts:
Use explainer videos to break down complex ideas into easily digestible chunks.
Visual Storytelling can make even the most technical topics accessible and engaging for your audience.
Platform-Specific Strategies:
Tailor your videos to each platform.
Create bite-sized snippets for Instagram and TikTok to pique interest and drive traffic to your website.
Use longer-form videos on YouTube or Facebook to delve deeper into your product or service.
Interactive Engagement:
Boost engagement with Interactive Elements like polls and quizzes embedded within your videos.
This not only makes your content more fun but also provides valuable insights into your audience's preferences.
Measure Your Video's Success
Measuring the success of your explainer videos requires tracking key metrics that reveal audience engagement, conversion rates, and overall impact.
Views and Watch Time: These metrics indicate audience interest. High view counts and long watch times suggest that your video is resonating with viewers.
Click-Through Rates (CTR): CTR measures how effectively your video drives traffic to your website or landing page. A high CTR indicates that viewers are taking action after watching your video.
Website Traffic: Track the number of visitors who arrive at your website after watching your explainer video. This helps you understand the direct impact of your video on website traffic.
Lead Generation: Ultimately, the success of your explainer video often boils down to its ability to generate leads. Track the number of viewers who sign up for your email list, request a demo, or take other desired actions after watching your video.
Analyzing the Data: Regularly analyze these metrics to identify trends, understand what's working, and optimize your video content for maximum impact. Tools like Google Analytics can help you track and analyze your video's performance.
Amplify Your Launch With Influencers
Influencer marketing can significantly expand the reach and impact of your explainer video by tapping into established audiences and leveraging social proof.
Identify Relevant Influencers:
Find influencers whose audience aligns with your target market and whose values resonate with your brand.
Look for influencers who have a genuine connection with their followers and a proven track record of driving engagement.
Collaborative Content:
Work with influencers to create engaging content that seamlessly integrates your explainer video. This could involve:
Social Media Sharing: Influencers can share your video on their channels, providing valuable exposure to their followers.
Authentic Reviews: Influencers can offer their honest opinions about your product or service, Building Trust and credibility.
Dedicated Explainer Videos: Influencers can create their own explainer videos featuring your product, providing a unique and engaging perspective.
Measuring Success:
Track metrics like reach, engagement, and website traffic to assess the effectiveness of your influencer marketing campaign.
Crafting Compelling Explainer Video Scripts
Immerse yourself in your target audience's world.
Research their demographics, interests, pain points, and aspirations.
What are their goals?
What keeps them up at night?
Craft a Relatable Narrative:
Use your understanding of your audience to create a story that resonates with their emotional core.
Speak their language, address their concerns, and show them how your product or service can help them achieve their desired outcomes.
Keep it Clear and Concise:
Use simple, jargon-free language that is easy to understand.
Avoid overly technical terms or complex sentences.
Enhance with Visuals and Sound:
Incorporate visuals, sound effects, and music to make your video more engaging and memorable.
Crafting Explainer Videos for Every Audience
Refrain from using technical terms or industry-specific language that your target audience may not understand. For example, a video explaining a financial product to a general audience should avoid using terms like derivatives or amortization.
Address Specific Pain Points:
Focus on the challenges and concerns that are relevant to your target audience. Show them how your product or service provides solutions that directly address their needs.
Keep it Concise and Engaging:
Attention spans are short, so capture viewers' interest from the start. Use compelling visuals, dynamic editing, and a fast-paced narrative to keep them engaged.
Cultural Sensitivity:
When targeting international audiences, be mindful of cultural nuances and adapt your Messaging and visuals accordingly.
Empower Customers with Video Support
Explainer videos can be a powerful tool for building a self-service knowledge base that empowers your customers to find answers and resolve issues on their own.
Create Targeted Videos:
Develop a series of videos that address common customer questions, concerns, and troubleshooting scenarios.
Cover topics like product setup, usage instructions, FAQs, and best practices.
Organize for Easy Access:
Categorize and tag your videos effectively so customers can easily find the information they need.
Consider using a platform or tool specifically designed for hosting a video knowledge base.
Integrate with Support Channels:
Promote your video knowledge base on your website, in your customer support portal, and through other relevant channels.
This ensures that customers can easily access the information they need, regardless of how they interact with your brand.
Optimize Your Launch Videos with A/B Testing
Develop multiple versions of your video with slight variations in messaging, visuals, or calls to action.
For example, you could test different headlines, video lengths, or animation styles.
Track Performance:
Use analytics tools to track the performance of each video version.
Monitor metrics like view duration, click-through rates, and conversion rates to see which version performs best.
Analyze and Optimize:
Analyze the A/B testing results to identify the most effective elements.
Use this data to refine your video content and improve its overall performance.
Emotional Connections: Building Lasting Relationships
Connecting with your customers on an emotional level is key to building lasting relationships. Explainer videos can help you achieve this by illustrating the why behind your product or service – the deeper purpose and emotional benefits it offers.
Focus on Emotional Benefits: Think about the problems your product solves and the positive feelings it evokes. Does it simplify their lives, boost their confidence, or foster a sense of belonging?
Use Storytelling and Visuals: Craft a Narrative that highlights these emotional benefits. Show, don't tell, how your product or service empowers customers to achieve their goals, overcome challenges, or simply enjoy life more fully.
Example: A video for a fitness app could focus on the sense of accomplishment and empowerment that users feel as they achieve their fitness goals, rather than just listing the app's features.
Show, Don't Tell: Functionality in Action
Explainer videos are an ideal format for demonstrating the functionality of your product or service in a clear, concise, and engaging way.
Highlight Key Features and Benefits:
Identify the aspects of your product or service that are most important to your customers. What problems does it solve? How does it make their lives easier?
Use Visual Demonstrations:
Employ visuals, animations, and screen recordings to illustrate these features and benefits in action. Show, step-by-step, how your product works and highlight its key advantages.
Example:
A video for a project management tool could use screen recordings to show how users can create tasks, assign them to team members, and track progress.
Building Community Through Video
Building a strong community around your brand is essential for long-term success. Explainer videos can play a role in fostering this sense of exclusivity and belonging among your target audience.
Focus on Shared Values: Highlight the shared values, aspirations, and interests that unite your ideal customers. Create videos that speak directly to their sense of identity and make them feel like they're part of something special.
Offer Exclusive Content: Provide community members with exclusive content, behind-the-scenes glimpses, or early access to new products or features. This makes them feel valued and appreciated.
Encourage Interaction: Use your videos to spark conversations and encourage dialogue. Ask questions, respond to comments, and host live Q&A sessions to foster a sense of community.
Case Study: Grammarly- Boosting Email Open Rates with Engaging Video Content
Objective: To increase Email Open Rates and engagement by incorporating video content into their email marketing campaigns.
Strategy: Grammarly began embedding short, informative videos within their emails, showcasing the benefits of their grammar and writing tool. These videos were designed to be visually appealing and concise, capturing attention within the email itself.
Results: The inclusion of video content in emails resulted in a 20% increase in open rates and a 15% rise in click-through rates. This indicated that video content effectively captured attention and encouraged engagement within the email format.
Case Study: HubSpot- Generating Leads with Interactive Video Content
Objective:
To capture lead information through Interactive Video Content that engages viewers and provides valuable information.
Strategy:
HubSpot created Interactive Video Content that showcased their marketing automation platform. The videos included embedded forms and calls to action, allowing viewers to request demos or download resources directly within the video experience.
Results:
The interactive video campaign resulted in a 25% increase in lead generation compared to traditional video content. This demonstrated the effectiveness of incorporating interactive elements within video content to capture valuable lead information.
How marketing explainer video examples are curated?
We dove deep into marketing explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic marketing explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the video's core message. 7.Target Audience Connection Determining how effectively the video resonates with its intended audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, marketing explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
