Motion Graphics Advertisement Examples: 17 B2B Video Ads

Asana's ad opens on a flood of scattered tasks and alerts: the “work about work” that eats a team's week. Then the same work unfolds onto one clear canvas.

What works here:

• The problem lands in the first scene. Tasks and alerts pile up while time drains away, and every team lead watching has lived it.
• One motion turns the mess into order. The scattered work unfolds onto a digital canvas, where workflows and projects are visible to the whole team.
• It ends above the task list. Work connects back to company goals, the line a buyer's boss actually cares about.

The move: Animate the pile your buyer is buried under before your logo appears. If a viewer can't name the mess within 5 seconds, redraw it.

Ceipal sells recruitment software. Its ad opens on recruiters juggling tasks and tools, under one line: “the struggle is real.” Then dashboards take over the juggling.

What works here:

• The chaos is the recruiter's own day. Candidate evaluations, job postings and skill tests start scattered, then animate into one automated flow.
• Fit is shown, not claimed. A rotating globe and a wall of partner logos stand for integrations with hundreds of job boards, HR systems and AI platforms like ChatGPT.
• The finish line has a name. Built-in tests, AI match percentages and evaluation templates lead to “the perfect hire.”

The move: Show the tools your buyer juggles today as logos on screen, then animate them into one flow. If they wouldn't recognize the logos, swap them.

Zscaler's ad sells cloud security built for business continuity. It opens on customers who expect apps and data around the clock, then shows what happens when systems go offline.

What works here:

• The cost comes in a buyer's units: brand reputation, regulatory mandates, financial losses and penalties.
• Scale is a number: over 160 public points of presence, and more than 16 years running its security cloud.
• It names its own worst case. What if Zscaler itself becomes unreachable in an outage or an attack? The answer is customer-hosted and fully managed continuity options.

The move: Ask the question your buyer's security team will ask about you, and answer it inside the ad. If you'd cut that scene for being too honest, keep it.

Palo Alto Networks' ad for Prisma AIRS AI Red Teaming opens on a shift. AI is changing how attackers work, and every new model or agent opens a new attack surface.

What works here:

• The threats get names: jailbreaks, prompt injections, bias exploits and agentic tool misuse. A security lead can match each one to a risk on their list.
• 3D isometric scenes of servers and chips carry what nobody can film, while the voiceover describes a library of hundreds of known attack methods.
• Setup is three steps: add a target endpoint, connect a platform, start scanning. Each report ends in a Risk Score.

The move: Name the threats your buyer already worries about, in their words. If their security lead wouldn't recognize the list, rewrite it.

Coterie Insurance sells business insurance to small companies. This explainer-style ad teaches one product, the Business Owners Policy, by drawing each risk before the cover.

What works here:

• Each risk gets its own scene: an electrical fire, inventory theft, a customer liability claim.
• Each cover becomes a shield. Commercial property, general liability and business interruption appear one by one, then lock together into one policy.
• The close is growth. With insurance handled, the businesses on screen multiply.

The move: If your product bundles several tools, draw each one as a separate object first. Then snap them together, so the bundle reads in one motion.

MongoDB's ad explains vector search, a feature with nothing to film. 2D motion graphics draw how a business's data becomes searchable by meaning.

What works here:

• It opens on the gap. Plain text search misses context in the multimodal data a business creates.
• The mechanism is three steps: take unstructured data, turn it into vectors with an embedding model, then make those vectors searchable.
• Uses come as a short list: semantic search, retrieval augmented generation and agentic systems. Then fit: it runs on AWS, Azure, GCP or a local environment.

The move: Draw your hidden mechanism as 3 steps a buyer could repeat to their team. If it takes 4, merge two.

Microsoft Azure's 46-second ad shows AI Content Understanding at work for WPP. A funnel animation takes in video, images and audio and turns them into usable insight.

What works here:

• The funnel is the whole idea. Raw files go in the top. Transcription, chapters and scene identification come out the bottom.
• A named customer carries the proof. WPP is the case, so the claim is tied to a real marketing business.
• It stays short. One shape, one customer and one result fit in 46 seconds.

The move: Pick one shape for your product's hidden work: a funnel, a filter or a pipe. If you need two shapes, you have two ads.

RectorSeal sells ClearDrain PVC to HVAC professionals. The ad zooms into the pipe wall, down to the pores where biofilm grows in ordinary PVC.

What works here:

• The close-up is microscopic. Bacteria settle in the pores of traditional PVC, and you see why condensate lines clog.
• The fix appears at the same scale. Zinc plugs the tiny pores and leaves a surface biofilm can't hold on to.
• A side-by-side comparison carries the claim, “up to 1000x more effective,” with ISO testing cited.

The move: Zoom to the scale where your product does its work. If the buyer can't point at the difference on screen, zoom closer.

CareStack's CS Conversations listens to calls at a dental practice's front desk. The ad makes a phone call visible: sound waves turn into scrolling text as the call happens.

What works here:

• Keywords light up as they're spoken, such as “Root Canal” and “New Patient.” The call becomes data.
• The money gets a label. Calls are flagged as “Missed Opportunities,” like unbooked treatments or insurance delays.
• Summaries turn into follow-up tasks, and dashboards show call sources, topics and sentiment.

The move: Turn your input into a visible object: a waveform, a ticket, a row. Then show the same object as a result. Same shape, before and after.

Crank's Storyboard helps teams build user interfaces for embedded hardware. Clean isometric motion graphics draw the whole route, from design file to tested product.

What works here:

• Design files come in from Sketch and Photoshop, so designers and developers work side by side.
• One chip swaps for another on screen. The same interface deploys to lightweight MCUs and high-performance MPUs.
• Testing sits inside the loop: design, develop, test, iterate, with a desktop simulator and hardware exports.

The move: If your product shortens a process, draw the whole loop first. Then show where your product cuts it. Buyers only see the shortcut against the full route.

Cardinal Health Regulatory Sciences sells regulatory consulting to drug developers. One red line runs through the drug development process and branches at each stage.

What works here:

• Minimal icons mark each service: nonclinical and clinical development, chemistry, manufacturing and controls, and scientific writing.
• The end of the line is concrete. Documents are compiled, reviewed, published and submitted in eCTD format.
• It keeps going past submission, to inspections by the FDA and global health authorities.

The move: If you sell a service, draw your buyer's process as one line and put your team at each stop. If a stop has no service, cut it from the line.

Synopsys sells hardware-assisted verification to chip design teams. 3D renders and UI panels carry a claim that's hard to picture: verification that keeps pace with AI-era designs.

What works here:

• The route is the claim. It runs from data centers to the edge, and from silicon to system.
• One phrase sums up the offer: software-defined. Improvements arrive “one software improvement at a time.”
• The goal is named in the buyer's own terms, first pass silicon and time-to-market. It ends on one address: synopsys.com/hav.

The move: Name the start and the end of your buyer's route in the first line. If an engineer can't say where your product sits on it, redraw the line.

Borrowell is a consumer fintech app, the one non-B2B ad on this page. It's here for one technique: Credit Builder explained as a three-step line.

What works here:

• Progress bars, calendars marking payments and a piggy bank turn each step into an object you can follow.
• The fears get answered on screen: “no hard credit check” and “cancel anytime.”
• The line ends past the product, at a house or a car bought at better rates.

The move: Draw your setup as three steps, and put your buyer's main fear next to the step where it shows up. End the line at their goal, not your feature.

Amazon Web Services' 28-second ad sells Redshift RG instances, powered by AWS Graviton. Animated infographics carry one number.

What works here:

• The claim is exact: better performance at 30% lower price per vCPU than RA3 instances. The buyer's current instance is the baseline.
• Two short lines remove objections: “No separate engine, no scanning charges.”
• The script runs 53 words and ends on one ask: “Get started with Amazon Redshift today.”

The move: Compare your number to what your buyer runs today, not to a rival. If the baseline needs explaining, pick another number.

Certara's ad explains Vyasa Layer, a deep learning data fabric. It starts with data scattered across an organization and ends on two numbers.

What works here:

• The problem is drawn first: siloed data, much of it unstructured and hard to reach.
• Then the fabric. Content connects across locations and formats without being copied, in a no-code environment.
• The proof is animated: a 97% improvement in query accuracy and a 90% decrease in analysis time.

The move: Give each number its own scene. If two numbers share a frame, the viewer remembers neither.

Rx EDGE sells in-pharmacy marketing to pharmaceutical brands. The ad follows one patient, Dave, from the pharmacy shelf to his doctor, then closes on the numbers.

What works here:

• The contrast comes first: crowded digital media against one booklet at the shelf, where a health decision gets made.
• The path is short and visible. Take a booklet, ask the doctor, fill the prescription.
• The end card speaks to the buyer: an “Average script lift” of 12.5% and an “Average ROI” of $8.12, across over 150 pharma brands.

The move: Put your result in the metric your buyer reports upward. For a pharma marketer it's script lift. For yours, use the word their boss uses.

Agilent's Avida Duo ad speaks to cancer researchers. 2D motion graphics show DNA variants and methylation captured from one small sample.

What works here:

• The problem is drawn as a split. Traditional methods divide a precious sample, while Avida Duo captures both targets in sequence.
• The supernatant retrieval step is animated, so a lab buyer sees exactly where the data is kept.
• An animated timeline lands the number: both analyses in as little as 8 hours.

The move: If your number is time saved, draw it as a timeline next to the old way. The gap between the two lines is the ad.