Imagine a world where your customers instantly understand your product, where onboarding is a delightful experience, not a hurdle. What if you could achieve this with the power of video? I am excited to share, in this article, how our platform walkthrough videos, what we call onboarding lifelines, are transforming user engagement. Today, we'll dive into the remarkable results these videos deliver, and we'll explore 30 captivating examples to inspire you. Prepare to be amazed by the power of visual communication.
87% of marketers say that video has increased traffic to their websites.
35% of companies are focused on creating more social media videos in 2024.
These stats highlight the undeniable rise of video and the increasing focus on social media platforms as key distribution channels. Platform walkthrough videos offer a compelling solution, bridging the gap between product complexity and user understanding. We've handpicked 30 Captivating Platform Walkthrough Video examples that instantly resonated with us and inspired interest.
In just 60 seconds, this Platform Walkthrough Video perfectly captures the essence of Volvos Hill Assist technology for their G-series haulers. The presenters introduction sets the stage for a compelling demo, showcasing the ease of activating Hill Assist and its impact on vehicle control on inclines. It's a powerful illustration of how impactful visual storytelling can be.
Viewers gain a clear understanding of how Hill Assist simplifies operation, enhances safety, and provides a smooth, controlled driving experience, even on steep slopes. The video masterfully integrates split-screen visuals and graphical overlays to emphasize key features, leaving viewers with a strong impression of Volvo's commitment to innovation.
What We Can Learn
Integrate graphics to enhance understanding and memorability.
We love the way this Platform Walkthrough Video captures the complex landscape of global e-invoicing with clarity and visual appeal. From the dynamic globe showcasing invoice transactions to the sleek UI mockups, OpenText's message of streamlined compliance resonates powerfully. The clean visuals, combined with the smooth transitions and the modern soundtrack, create an engaging experience. In just under two minutes, we understand the challenges and the solutions presented by OpenText.
The video smartly uses simple yet effective 2D animations to explain the company's comprehensive approach. The timeline of e-invoicing mandates and the detailed breakdown of OpenText's capabilities leave a lasting impression. It's an inspiring example of how a short, well-crafted video can convey a brand's value proposition while subtly prompting viewers to explore OpenText's offerings further.
What We Can Learn
Clearly explain complex topics with simple animations, boosting viewer understanding.
In the world of dental practice management, efficient revenue cycle management is paramount. This Platform Walkthrough Video captures how CareStack transforms this often-complex process. We see a relatable scenario of a stressed receptionist, highlighting a common pain point for dental practices. The solution: a centralized billing system that simplifies and automates key tasks.
The video seamlessly transitions to a demonstration of CareStack's intuitive interface, showcasing its ability to streamline workflows and reduce administrative burdens. We loved the smart use of 2D animation, which effectively communicates the software's capabilities without overwhelming the viewer. The clean visuals, coupled with concise narration, make this an excellent example of a compelling product video.
What We Can Learn
Focus on the positive impact of your software, showcasing stress reduction and efficiency gains to inspire action.
4. Cohesity Animated Platform Tour - Boost brand awareness subtly
We admire how this Platform Walkthrough Video highlights the innovative solution Cohesity offers for test data management. By cleverly visualizing the limitations of legacy infrastructure, the video resonates with the challenges IT teams face. It demonstrates the power of a unified platform that eliminates silos, accelerates application development, and boosts productivity.
With striking 3D animations and clear messaging, we see Cohesity's unique approach come to life, enabling zero-cost clones and secure data masking. The visuals effectively communicate the platform's capabilities, showcasing how it optimizes resources, reduces TCO, and drives businesses towards a quicker finish line. We love the seamless transitions and engaging music that make this video a compelling example of effective product demonstration.
What We Can Learn
Craft a clear narrative showcasing your platform's problem-solving power, driving viewer understanding.
The seamless blend of information and visual storytelling in this Quuu Platform Walkthrough Video makes it instantly captivating. The opening shots perfectly capture the struggle of managing multiple social media accounts, instantly resonating with the target audience. We all appreciate a tool that can simplify our lives, and Quuu presents a compelling case for itself through dynamic visuals.
Quuus content categories and search functionality is demonstrated flawlessly, emphasizing the platforms depth and breadth of resources. Plus, the animated clock visually communicates the precious time saved by automating content scheduling, a huge win for busy professionals. The overall impression? Quuu elevates social media management from a chore to an enjoyable experience.
What We Can Learn
Start with a problem your audience faces, then smoothly transition to your solution. This builds instant connection.
In the fast-paced healthcare world, we understand the need for efficient data management. This iCare platform walkthrough video brilliantly illustrates the platform's core functionality and how it addresses common pain points. The video opens with a relatable image of a worker struggling with paper overload, instantly capturing the target audiences attention.
The 2D animation style, complemented by a vibrant color palette, brings a fresh and modern feel to a complex topic. We love the way iCare visually demonstrates how its platform streamlines communication and empowers teams. By showcasing the user interface and data flow, the video builds confidence in iCare's ability to enhance data-driven decision-making within healthcare.
What We Can Learn
Showcase the "aha!" moment—the point where the platform's value clicks.
The visual narrative of this Citrix DaaS explainer video instantly captures attention. We are captivated by how the video seamlessly transitions between scenes, visually representing features like adaptive authentication and a hybrid cloud model. Its a remarkable platform walkthrough video that leaves a lasting impression.
Citrix demonstrates the potential of 2D animation to simplify complex information. The minimalist aesthetic and strategic use of iconography and text ensure the message remains clear. The video effectively communicates security and control, leaving us all feeling confident in Citrix's DaaS solution.
What We Can Learn
Smooth transitions between scenes make complex tech easy to grasp, boosting viewer understanding.
8. State Street Isometric Platform Walkthrough Video
In today's dynamic financial landscape, staying ahead requires agility and efficiency. Weve all witnessed the limitations of legacy systems and fragmented workflows. This platform walkthrough video for State Street Alpha presents a powerful solution that transforms how asset managers navigate the complexities of investment management.
State Street Alpha creates a unified ecosystem for growth by aggregating data, streamlining workflows, and empowering teams with advanced analytics. We love how the videos clean aesthetic and crisp animation bring to life the power of a single platform connecting front, middle, and back office. From reducing cost pressures to enhancing investor satisfaction, Alpha opens doors to new possibilities.
What We Can Learn
Demonstrate the platform's value proposition through compelling visuals and data, inspiring viewers to act.
Hitachi Solutions presents a vibrant and energetic brand video, emphasizing their dedication to client success in the digital realm. We love the way they seamlessly blend striking visuals with core messaging, showcasing their focus, passion, and innovation in navigating digital evolution. The animated topographic lines, symbolizing the journey they undertake with clients, add a unique and engaging visual element.
This concise platform walkthrough video is a masterclass in concise storytelling, cleverly using visual metaphors like a desert trek and ascending hot air balloons. Hitachi Solutions positions themselves as trusted partners and advisors, committed to guiding businesses through digital transformation. They present their services with confidence, highlighting their commitment to delivering tangible business value, making this video a prime example of effective brand storytelling.
What We Can Learn
Visually chart a clear path to success, inspiring viewers to take the next step.
A delightful animation introduces us to Mike and Buddy, and their increasingly short walks, thanks to Jacada's seamless customer service solutions. The simple 2D design is a winner, showcasing how streamlined interactions lead to happy customers and, yes, longer dog walks. We loved the lighthearted approach, which makes the complex topic of customer experience automation accessible and engaging.
Jacada's platform walkthrough video for customer onboarding showcases its intelligent self-service and smart agent assistant features. The visual metaphor of shrinking walks effectively demonstrates the time-saving benefits, resonating with anyone who's endured frustrating customer service calls. The upbeat music and bright color palette further enhance the video's appeal, leaving a lasting positive impression.
What We Can Learn
A lighthearted approach makes complex topics easy to grasp, building trust.
The SimplyCast platform walkthrough video for onboarding cleverly uses a minimalist design and a teal and white color palette to create a visually appealing experience. The subtle sound effects and upbeat music enhance the engagement, making the platform seem inviting and user-friendly. We all appreciate how quickly and clearly the video explains the core value proposition of SimplyCast.
This is a great example of a platform walkthrough video for onboarding. It concisely presents the key features while emphasizing the time-saving benefits, inspiring us to implement similar strategies in our own video marketing efforts. The closing shot, prominently displaying the SimplyCast logo and tagline, reinforces brand recognition and leaves viewers with a clear understanding of the company's mission.
What We Can Learn
Keep it short and sweet; this respects viewers' time and improves engagement.
12. ManageEngine Animated Platform Walkthrough Video
ManageEngine offers solutions to manage and secure endpoints. This video is designed to highlight the challenges faced by IT teams in a hybrid workforce environment.
Video Design - The video uses a clean and modern design style with bright colors and simple animations. It utilizes animated icons and callouts to illustrate various endpoint security threats and how the solution can mitigate these threats. The animation and design elements create a visual narrative that effectively communicates the benefits of using the solution.
Platform Walkthrough Video for SaaS - The video's tone is informative and encouraging, focusing on how the solution can address the challenges faced by IT teams. The visuals help reinforce the message by showcasing the software's capabilities and reassuring IT teams that they can successfully manage and secure their endpoints, regardless of where their workforce is located. The use of simple, everyday scenarios, like employees working in an office or from home, helps to make the solution relatable and accessible to the target audience. The bright colors and engaging animation style make the video visually appealing and engaging, helping to capture the viewer's attention and convey the message effectively.
This video is designed to introduce viewers to the value and benefits of high-quality measurements for industrial processes and facilities. It highlights how these measurements contribute to energy efficiency, safety, and end product quality.
Video Design - This video is a well-executed Platform Walkthrough Video Example, which uses animated graphics and visual effects to communicate the concept and benefits of the product. The video uses high-quality graphics, with 3D animations that help visualize various applications and environments where the solution can be used. Vibrant colors and sharp visuals help make this video appealing to a wider audience.
The video successfully conveys the message that the product is a reliable, efficient, and easy-to-use solution, while also highlighting the positive outcomes that customers can expect when using the product. This is conveyed using a combination of clear, concise narration and visuals, with a professional, reassuring tone.
Deloitte is showcasing its digital banking solution, BankingSuite. The video is designed to attract banks and financial institutions seeking a modern and agile approach to digital banking.
Video Design - The video uses a clean, minimalist style and a simple color palette, highlighting the key features of BankingSuite. Minimalist typography and animation is used to create a Platform Walkthrough Video that is both engaging and informative. Each slide features one specific keyword which is animated in a compelling manner.
The use of graphics and animation to depict the challenges and opportunities of modern banking, creates an engaging, modern and sophisticated tone. The video's visual style clearly communicates the need for banks to adapt to changing customer expectations and competition. It highlights the benefits of using BankingSuite, driving viewers to the call-to-action to learn more.
In this dynamic brand video, we witness how CorVel harnesses innovation to tackle the ever-evolving landscape of healthcare. The visual journey begins with a globe symbolizing interconnected challenges, then blooms into the CorVel solution. We love the smooth transitions and engaging animations, particularly the transforming hexagons and the UI walkthrough.
The platform walkthrough video design expertly showcases CorVel's proactive approach, from telehealth solutions to AI-powered risk management. The minimalist style and vibrant blue palette exude a sense of trust and technological prowess. CorVel's focus on cost reduction and efficiency is clearly communicated, inspiring confidence in their ability to deliver real-world results.
What We Can Learn
Proactively address user needs and pain points to establish credibility and foster adoption.
StayWell is a health empowerment company that uses the science of behavior change to help people live healthier, happier lives. This video is designed to highlight how StayWell helps reduce workplace stress for healthcare professionals.
Video Design - The video uses bright, vibrant colors, like turquoise blue, purple and green, paired with minimalist graphics and animations. This style creates a sense of energy and positivity, in line with the company's mission to create a healthier and happier workforce.
The video uses simple animations and text-based graphics to illustrate the challenges healthcare professionals face, and how StayWell solutions can address them. This straightforward, information-rich, and visually engaging style effectively captures the attention of the target audience and conveys the message about the benefits of StayWell's solutions. The overall tone of the video is optimistic and hopeful, conveying a sense that StayWell offers solutions to help healthcare professionals navigate a challenging work environment. This is a great example of a Platform Walkthrough Video for New Features, it's clear, concise, and visually appealing.
Rx EDGE is creating a video to showcase a unique marketing channel for reaching prospective patients. The goal of the video is to inform potential customers about the company's program.
Video Design - The video is a simple platform walkthrough video, using bright and minimal flat graphics. A stylized cartoon character walks through a stylized pharmacy, showing where the product is placed and how it can be used. The graphics are simple but engaging, showcasing the key features of the program.
The bright visual style of the video reflects the company's focus on accessibility and affordability. The video's easy-to-understand message reinforces that this program is designed for patients, to help them make informed decisions about prescription alternatives. The clear and concise nature of the video ensures viewers will be able to easily grasp the concept of the product, highlighting the benefit of reaching patients at the point of sale.
This video is designed to introduce and showcase the benefits of automated spend management, highlighting how it simplifies business expenses, from request to reconciliation.
Video Design - The video features a minimalist visual style, using flat design elements. It uses a simple color palette consisting of bright blues, yellows and greens. The animated elements are well-designed and communicate the processes clearly. Simple geometric shapes, bold lines, and clean typography create a modern and engaging visual experience.
The video effectively communicates the solution through a visually compelling narrative. The animation depicts the challenges of manual expense tracking and how automation streamlines this process, resulting in a more efficient and error-free experience. The overall tone of the video is informative and reassuring, focusing on the positive outcomes of using the solution. The video showcases the value proposition, emphasizing the ease and efficiency of the automated system.
This video is a fantastic example of how to make complex financial concepts accessible. It's designed to educate viewers about dividends and their role in investing, and it does so by using simple, engaging visuals. The video uses a clean and modern design with a simple color palette, and the animated graphics and illustrations make it easy to follow.
Video Design - The video uses animated graphics and illustrations to explain the concept, emphasizing key elements by highlighting them in bold. This technique helps retain viewers' attention and reinforce the learning points. The overall tone is informative, friendly, and approachable, encouraging viewers to learn more about dividends and potentially start investing.
This video is a great example of a Platform Walkthrough Video for New Features. It uses visuals to break down complex financial concepts into easily digestible chunks, making it a powerful tool for educating viewers. The simple, yet powerful visuals help drive home the message, making it a great example of how to use animation to create engaging and informative content.
Google's services and products operate on a global network that connects its data centers. This video is designed to provide an insight into how the network seamlessly connects and operates.
Video Design - The video uses colorful graphics and animation to break down the complexity of the network. The graphics are simple and easy to understand, effectively conveying the different components of the system. This style is a perfect example of Platform Walkthrough Video for New Features, as it efficiently breaks down a complex topic in a visual, engaging way.
The video seamlessly combines graphics with an engaging narrative, creating a tone that is both informative and exciting. The use of colorful graphics and simplified animations helps to break down the complexity of the topic and makes it easy for viewers to understand. The global network is visually depicted in a simple and clear fashion, giving viewers a basic understanding of its functionality.
Streamr is a decentralized data network, its goal is to build a data economy that helps fund new green technologies. The video is designed to showcase how people and businesses can contribute to funding those technologies and build an ethical business model around data.
Video Design - The video is a Platform Walkthrough Video for New Features that features a colorful animated style. The design is clean and simple, with bright colors that stand out against a white background. The visuals are well-crafted, with icons and characters that are easily recognizable. The animation is smooth, and the video is engaging throughout. The icons representing each environmental tech category are clear and simple, with the connecting lines between them visually highlighting the network concept.
The video successfully communicates its objective through its clear and concise narration coupled with a simple but appealing visual style. It's clear, informative and impactful in conveying the message that people and businesses can contribute to the future of green technology. The video uses a tone that is optimistic and hopeful, encouraging viewers to become involved in the development of these innovative technologies.
Visa provides solutions to make eCommerce transactions more secure. This video highlights how these solutions benefit online retailers and consumers.
Video Design - The video uses a simple design that focuses on the narrative and uses graphics to communicate the challenges of eCommerce transactions. Circles emphasize how Visa's solutions bring two sides together. These visuals clearly communicate the message of security and convenience. The animation quality is good, but it's more about the message than artistic flair, which is characteristic of Platform Walkthrough Video Production.
The video's visuals illustrate how Visa Secure tackles the security threats associated with eCommerce. The tone of the video is calm and reassuring, further reinforcing the message of security and reliability. The video utilizes clear, simple animation, which helps drive home the point that Visa Secure is a digital solution that operates behind the scenes.
Moogsoft is an AI-powered IT operations platform. This video is designed to highlight the frustration that IT professionals face with legacy solutions that fail to meet their needs.
Video Design - The video adopts a playful cartoon style, using colorful graphics and simple animated characters. This cartoon style, coupled with the cow robot character, instantly grabs attention and makes it a lighthearted and engaging Platform Walkthrough Video for New Features. The visuals are very clear and crisp, helping the viewer focus on the key messages.
The visuals in the video effectively communicate the video goal, which is to highlight the need for a better solution to IT challenges. The video conveys a lighthearted but sympathetic tone, demonstrating that Moogsoft understands the challenges faced by IT professionals and is there to offer a solution.
6sense helps companies achieve predictable revenue growth by providing insights to engage buyers. This video is designed to showcase how 6sense helps sales and marketing teams identify the best accounts and engage them at the right time.
Video Design - The video uses a simple and modern design style with flat illustrations and bold colors. It features an animated green line graph, depicting revenue growth, with individuals walking along it. The video uses a clean and minimalist style, making it a good Platform Walkthrough Video for New Features.
The video is visually appealing, using a combination of graphics, text, and animation to explain the concept of account-based marketing. The video has a professional yet friendly tone, reflecting the company's mission to provide insightful solutions to its users. The narrative of the video leads the viewer to the product's solution and the message of engaging buyers at the right time with the right message.
Kadence is a desk booking software solution designed to help bring people back together in the office. This video is designed to highlight how Kadence can help companies manage their hybrid workforce.
Platform Walkthrough Video Design - This video has a simple, clean design that is easy to understand. It uses bright colors and simple illustrations to make the information more appealing. The video is also very short and to the point, which is good for busy people who may not have a lot of time to watch videos.
The animation showcases how Kadence can be used to schedule desk bookings and how it can help employees to connect with each other in the office. The tone of the video is casual and friendly, which makes it more engaging for the viewers.
Veeva SiteVault is a cloud-based platform that provides a single place for clinical trial sites to manage their studies and share information. The video is designed to showcase how SiteVault can help improve collaboration between sites and sponsors.
Video Design - The video utilizes a clean and simple visual style that employs bright yellow and white color scheme, clean lines. The video features simple illustrations that represent the key concepts of the platform, such as data management and information sharing. Animations and transitions help keep the viewer engaged and highlight the ease of use. The simple design and visual elements make this a good Platform Walkthrough Video for User Engagement.
The video effectively communicates the benefits of SiteVault through its minimalist design and clear messaging. The narrative focuses on the importance of collaboration and efficiency in clinical trials, a message that resonates with the target audience. The video's tone is professional and reassuring, showcasing the platform as a solution to complex challenges faced by clinical trial sites. The use of illustrations and animations enhances the visual appeal of the video while conveying complex concepts in an easy-to-understand manner.
Instacart has developed Shop Talk, an online community for shoppers. It's a welcoming and helpful online resource, designed to connect shoppers and share experiences.
Video Design - The video uses bright yellows, greens, and reds with a light blue background to create a fun, friendly, and engaging tone. Animated avatars represent shoppers interacting with the community, showcasing the app's community features.
Platform Walkthrough Video for New Features is a great way to introduce new features and encourage shoppers to use the platform. The simple, clean style promotes communication and collaboration, making the community feel approachable.
Lifesize simplifies collaboration by illustrating how multiple tools lead to inefficiency and confusion. This video is designed to highlight the benefits of using Lifesize as a singular solution for communication and conferencing.
Video Design - The video uses a minimalist design style with bright, bold colors and simple illustrations, creating a light and fun tone. The Platform Walkthrough Video for New Features helps viewers visualize the process of using multiple collaboration tools, making it engaging and easy to understand.
The video's visual design is effective in conveying the message and driving viewers towards a single solution for collaboration. It achieves this through its simplicity, humor, and engaging visuals. The use of animations, graphics, and color schemes creates a lighthearted tone that effectively demonstrates the drawbacks of using multiple conferencing tools and showcases the benefits of using Lifesize.
This video is a great example of a Platform Walkthrough Video for New Features. It's designed to introduce a cloud-based platform that helps orthodontists create more personalized and precise treatment plans.
Video Design - The video uses a clean and minimalist design, bright colors, and simple line art to guide viewers through the platform's features. This approach is intentional, highlighting the platform's simplicity and efficiency, which reinforces the message of personalization.
The visual style effectively conveys the company's goal of simplifying the process of providing personalized treatment plans. The video takes a calm, professional approach, reflecting the seriousness of orthodontics. The consistent use of light blue and green colors creates a calming and approachable tone, further amplified by the minimal design choices.
MRI software helps businesses create better experiences for residents and tenants. This platform walkthrough video for new features is designed to showcase the benefits of using the software and demonstrate how it can help businesses improve customer satisfaction and reduce busywork.
Video Design - The video uses a 3D animated style, featuring simple yet stylish graphics. Bold colors highlight important aspects of the software, and the animation is engaging and easy to follow. Concise text elements combined with a simple animated storyline result in a clear understanding of the software's capabilities.
The visual style effectively communicates the video's objective. By showcasing a user's frustration with outdated technology, the video demonstrates the value of the software in creating a better experience for businesses and their customers. The video's tone is informative, but it also manages to be engaging and humorous. Through relatable characters, the video successfully portrays the challenges that businesses face, highlighting the potential solutions provided by the software. The video clearly demonstrates the benefits of using the software for creating a better customer experience.
FAQ
How can a platform walkthrough video help showcase my product's features effectively?
Effectively showcase product features by guiding viewers through functionalities, highlighting key benefits, and demonstrating usage scenarios. Consider interactive demos for complex features.
What are the key elements of a successful platform walkthrough video?
Key elements include clear narration, engaging visuals, concise messaging, and a strong call to action. Prioritize a logical flow and user-friendly experience.
How can I ensure my platform walkthrough video is engaging and not boring?
Maintain conciseness, focus on key features, use dynamic visuals, and incorporate personality. Consider humor or storytelling elements to enhance engagement.
What are some creative ways to present a platform walkthrough video?
Explore interactive elements, user-generated content, or gamified tutorials for a creative presentation. Think outside the box to captivate your audience.
How long should a platform walkthrough video ideally be?
Ideally, aim for under 2 minutes, but adjust based on platform complexity and target audience. A longer video may be necessary for highly technical platforms.
What are the different styles of platform walkthrough videos?
Styles range from screen recordings with voiceover to fully animated explainers, each catering to different needs and budgets. Choose a style that aligns with your brand and message.
How can I adapt a platform walkthrough video style to match my brand's personality?
Adapt the style by using brand colors, incorporating your logo, and tailoring the script to your brand's voice. Maintain consistency with your overall brand identity.
What kind of budget should I allocate for creating a platform walkthrough video?
Budgets range from $1,000 for basic demos to $6,000 for premium productions. Consider the scope, length, and desired level of detail when budgeting.
How much time does it typically take to produce a platform walkthrough video?
Production typically takes 3-8 weeks, depending on the project's scope and revision rounds. Factor in time for feedback and revisions during the planning stage.
How can I use existing assets, like screenshots or graphics, in my platform walkthrough video?
Integrate existing assets seamlessly to enhance visual appeal and reinforce branding. Ensure assets are high-resolution and consistent with the overall style.
What are some best practices for scripting a platform walkthrough video?
Focus on a clear narrative, highlight key features, and use concise language that resonates with your target audience. Consider using storytelling techniques to engage viewers.
What are the benefits of using animation in a platform walkthrough video?
Animation simplifies complex concepts, making the video more engaging and easier to understand. Use animation strategically to highlight key functionalities.
How can I incorporate user testimonials or case studies into my platform walkthrough video?
Incorporate testimonials to build trust and showcase the platform's value through real-world examples. Choose testimonials that are relevant to your target audience.
What are some effective call-to-actions to include in a platform walkthrough video?
Include clear calls to action, such as visiting a website, signing up for a free trial, or contacting sales. Make it easy for viewers to take the next step.
How can I make my platform walkthrough video accessible to a wider audience?
Provide captions/subtitles, offer multiple language versions, and ensure compatibility with various devices and browsers. Prioritize accessibility to reach a wider audience.
How to plan and optimize Platform Walkthrough Videos?
Emotional Resonance: "Experience is not what happens to a man; it is what a man does with what happens to him." - Aldous Huxley. Advids leveraged this for a healthcare client. Their platform walkthrough video showcased patient success stories, creating an emotional connection with viewers and increasing consultation bookings by 15%.
Actionable: Evoke empathy by showcasing real-life impact and user benefits.
Compelling Narrative: "Story is just data with a soul." - Kindra Hall. Advids used this approach for an e-commerce client. Their platform walkthrough video wove a narrative around a customer's journey, resulting in a 10% increase in average order value.
Actionable: Engage viewers by structuring your video around a relatable narrative.
Authenticity in Messaging: "The most powerful element in advertising is the truth." - William Bernbach. Advids embraced this for a non-profit client. Their platform walkthrough video featured genuine testimonials from volunteers, boosting donation conversions by 25%.
Actionable: Build trust by showcasing genuine user experiences and testimonials.
Targeted Communication: "Words are more powerful than atom bombs." - Amit Kalantri. Advids used this insight for a B2B client. Their platform walkthrough video used industry-specific language to resonate with their target audience, leading to a 12% increase in qualified leads.
Actionable: Speak your audience's language by using relevant terminology and addressing their specific needs.
Strategic Product Positioning: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - Sue Vander Hook. Advids applied this for a gaming client. Their platform walkthrough video highlighted the unique social features of their game, differentiating it from competitors and driving a 18% increase in downloads.
Actionable: Highlight unique selling propositions to differentiate your platform from competitors.
Why Advids for Platform Walkthrough Video?
At Advids, we create compelling Platform Walkthrough Videos that deliver results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our dedication to client satisfaction is evident in our 109+ five-star Google reviews.
Unlocking the Power of Platform Walkthrough Video:
Targeted Solutions: We craft customized Platform Walkthrough Videos, tailoring each project to your brand, style, and target audience. With over 250 successful Platform Walkthrough Video projects completed, we understand the nuances of showcasing your platform effectively. Engaging Narratives: Our team of animators and storytellers develop captivating narratives that resonate with viewers and drive action, specifically designed to highlight your platform's key features and benefits. Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning Platform Walkthrough Videos that leave a lasting impression.
Experience and Expertise:
12+ Years of Success: Our extensive experience and deep understanding of video production ensures your Platform Walkthrough Video is impactful and achieves your business objectives. Trusted by Leading Brands: Industry leaders trust Advids to bring their stories to life through engaging and informative Platform Walkthrough Videos. Client-Focused Approach: We prioritize clear communication and collaboration throughout the entire process, from concept to completion, ensuring your vision is realized.
A Collaborative Partnership for Success:
Collaborative Process: We work closely with you, ensuring your input is valued and incorporated at every stage of the Platform Walkthrough Video creation process. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create Platform Walkthrough Videos that effectively communicate your message.
Ready to unlock the potential of Platform Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Platform Walkthrough Video?
A platform walkthrough video is a visual guide that demonstrates the features and functionalities of a software or online platform. It typically takes viewers through a series of steps, showcasing how to use the platform effectively and achieve specific goals. These videos are often used for onboarding new users, explaining new features, or providing support for existing users.
Platform walkthrough videos are versatile and can be used for a variety of purposes, including:
Onboarding new users: Introduce new users to the platform's interface, key features, and basic functionalities.
Explaining new features: Highlight the benefits and usage of new updates or features, encouraging adoption and engagement.
Providing customer support: Address common user questions and issues, reducing the need for direct support interactions.
Generating leads and driving conversions: Showcase the platform's value proposition and encourage potential customers to sign up for a free trial or request a demo.
What do top Platform Walkthrough Videos have in common?
Animated Graphics - Visually engaging and informative, enhancing user understanding.
On-Screen Text - Provides additional context and clarifies key points for viewers.
Voiceover Narration - A clear and engaging voice that guides viewers through the video.
Call to Action - Encourages viewers to take the next step, such as signing up for a trial or contacting support.
Interactive Elements - Keeps viewers engaged and encourages active participation.
User Testimonials - Builds trust and credibility by showcasing real-world experiences.
Visual Storytelling - Captivates viewers by presenting information in a narrative format.
Feature-Focused Content - Highlights specific features and their benefits for users.
Problem-Solution Approach - Demonstrates how the platform solves real-world problems for users.
Targeted Audience - Tailored content that resonates with specific user segments.
User-Friendly Design - Easy to navigate and understand, ensuring a positive user experience.
What makes Platform Walkthrough Video effective?
A comprehensive approach is essential to make Platform Walkthrough Videos effective. The design to create engaging videos is driven by a clear understanding of the target audience and their needs.
Methodical planning is crucial for success. Techniques to ensure effectiveness include creating a clear narrative, using visuals that enhance understanding, and incorporating calls to action that encourage viewers to take the next step.
Ultimately, the effectiveness of Platform Walkthrough Videos is measured by their ability to achieve their intended goals, whether it's onboarding new users, explaining new features, or driving conversions.
How long should your Platform Walkthrough Video be?
The ideal length for a Platform Walkthrough Video is a delicate balance. The design to create engaging videos is driven by a clear understanding of the target audience and their needs.
Methods for determining the optimal length include considering the complexity of the platform, the intended audience, and the specific goals of the video. A concise video might be suitable for onboarding new users, while a more detailed video could be used to explain complex features.
Pre-Production Questions
What is the primary goal of the video?
What specific features or functionalities will be covered?
What is the target audience's level of experience?
How much time are viewers likely to dedicate to watching the video?
What is the desired call to action?
What is the overall tone and style of the video?
What is the budget for video production?
How to create Platform Walkthrough Videos?
The creation of Platform Walkthrough Videos is a multi-step process. The process to create effective videos involves careful planning, execution, and optimization.
Methods for creating successful videos include identifying the target audience, defining the video's goals, and developing a clear narrative. The resulting videos should be engaging, informative, and tailored to the specific needs of the viewers.
Pre-Production
Define target audience
Determine video goals
Develop a clear narrative
Create a storyboard
Gather necessary assets
Choose the right video style
Plan for calls to action
Production
Record screen footage
Add animated graphics
Incorporate on-screen text
Record voiceover narration
Edit and refine the video
Add music and sound effects
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Reduce Support Tickets With Walkthrough Videos
Imagine a user struggling to understand how to customize their dashboard in your software. Instead of contacting support, they find a concise walkthrough video that visually guides them through each step, from selecting widgets to rearranging layouts. This is the power of platform walkthrough videos in action.
These videos act as proactive support agents, empowering users to troubleshoot independently. For instance, a video demonstrating how to reset a password can preemptively address a common issue, preventing a surge of support tickets. By anticipating frequent questions and incorporating them into video content, you create a self-service knowledge base that reduces the burden on your support team.
This proactive approach translates to:
Faster resolutions: Users get instant answers, eliminating wait times for support responses.
Increased user satisfaction: Empowered users feel more confident and in control of their experience.
Lower support costs: Fewer tickets mean reduced workload and potentially lower staffing needs.
Making Your Launch Videos Inclusive
Creating accessible platform walkthrough videos is not just a best practice; it's essential for ensuring inclusivity and providing a positive experience for all users.
Here are key considerations:
Closed Captions: For individuals who are deaf or hard of hearing, closed captions provide a text-based version of the spoken audio, ensuring they can fully understand the video's content. Accuracy and synchronization are crucial for effective captions.
Audio Description: Visually impaired users benefit from audio descriptions, which provide a verbal narrative of the visual elements, such as on-screen actions and graphics. This allows them to fully grasp the video's message.
Color Contrast: Sufficient contrast between text and background is vital for users with low vision. Use online tools to check contrast ratios and ensure they meet accessibility standards like WCAG.
Keyboard Navigation: Users with motor impairments may rely on keyboard navigation. Ensure your video player can be fully controlled using only a keyboard, allowing everyone to access and control playback.
Alternative Formats: Offer alternative formats like transcripts or text-based guides alongside your video. This caters to users who may prefer to consume information differently or who may have cognitive disabilities that make video processing challenging.
Turn Platform Walkthroughs into Lead Generators
Platform walkthrough videos can be powerful lead magnets and conversion drivers when strategically integrated into your marketing efforts. The key is to align your video content with specific Lead Generation goals and target audiences.
Here are some creative approaches:
Targeted Landing Pages: Create dedicated Landing Pages specifically for your walkthrough videos, featuring a compelling headline, a brief description of the platform's benefits, and a Clear Call to Action to sign up for a free trial or request a demo.
Social Media Campaigns: Promote your videos on platforms like LinkedIn, showcasing snippets that highlight key features and benefits. Use engaging captions and target your campaigns to reach specific professional demographics.
Email Marketing: Embed your videos in email newsletters or nurture sequences, providing potential customers with a visual demonstration of your platform's value proposition and encouraging them to learn more.
Website Integrations: Strategically embed videos on relevant pages of your website, such as product pages or feature explanations. This can captivate visitors and provide them with a deeper understanding of your platform's capabilities.
Paid Advertising: Run targeted ads on platforms like Google Ads, promoting your videos to specific audience segments based on their interests, demographics, or online behavior.
A successful platform walkthrough video needs to strike a balance between conveying information effectively and keeping viewers captivated.
Here are some strategies:
Storytelling: Instead of simply listing features, Craft a Narrative that demonstrates how your platform solves real-world problems. For example, show how a project management tool helped a team collaborate more efficiently and deliver a project on time.
Visual Appeal: Use high-quality visuals, animations, and screen recordings to make the video visually dynamic and engaging. Visuals can simplify complex concepts and enhance understanding.
Concise Language: Use clear, concise language that is easy to understand. Avoid jargon or technical terms that may alienate viewers.
Call to Action: Include a clear call to action at the end of the video, guiding viewers on what to do next, such as visiting your website, signing up for a trial, or contacting your sales team.
Interactive Elements: Consider incorporating Interactive Elements like quizzes or polls to keep viewers actively engaged and reinforce key takeaways.
Unlocking Video Success: Measuring Your Impact
Here are some best practices:
Video Analytics:
Leverage platforms like YouTube or Vimeo to track metrics like view count, watch time, audience retention, and completion rate. These insights reveal how viewers are engaging with your content.
Click-Through Rates:
If you include calls to action within your videos, monitor the click-through rates to assess how effectively your videos are driving conversions.
Customer Feedback:
Solicit feedback from users directly through surveys or feedback forms. Ask about their experience with the video, what they learned, and if it helped them understand the platform better.
A/B Testing:
Experiment with different video formats, styles, calls to action, and even content variations. This iterative approach helps you optimize your videos for maximum impact. For example, test a shorter, more concise video against a longer, more detailed one to see which performs better.
Platform Videos That Convert
In a competitive market, platform walkthrough videos can be a powerful tool to showcase your unique value proposition and stand out from the crowd.
Here are some creative approaches:
Focus on User Stories: Instead of just listing features, showcase how your platform has helped real users achieve their goals. For example, feature a testimonial from a customer who explains how your e-commerce platform helped them grow their online business.
Highlight Unique Features: Emphasize the features that set your platform apart from the competition. This could be a specific integration, a user-friendly interface, or a unique approach to data security.
Use Humor or Storytelling: Injecting humor or storytelling elements can make your videos more memorable and engaging. This can help you create a distinct brand personality and leave a lasting impression on viewers.
Showcase Customer Testimonials: Incorporate genuine customer testimonials to Build Trust and credibility. Hearing from satisfied users can be a powerful way to demonstrate the value your platform provides.
Conquering Change: Launching New Features With Video
Start by directly acknowledging potential user concerns. For example, if a new interface is introduced, acknowledge that change can be disruptive. Then, immediately demonstrate how the update directly benefits users.
Focus on Practical Benefits:
Instead of technical details, showcase the practical applications and improvements. If the update simplifies a complex task, show exactly how it does so in the video.
Highlight User-Centric Improvements:
Emphasize the positive impact on the user's workflow. For instance, demonstrate how a redesigned dashboard saves time or provides more insightful data. By focusing on user benefits, you can effectively alleviate hesitancy and encourage adoption.
Fuel Your Launch with User Content
User-generated content (UGC) enriches your platform and builds a strong community. Walkthrough videos can be instrumental in encouraging UGC.
Showcase Ease of Content Creation: Highlight the intuitive tools and features available for creating content within your platform. Demonstrate how easy it is to upload videos, write articles, or share updates.
Inspire with Examples: Provide inspiring examples of successful user-generated content. Showcase how other users are leveraging the platform to share their expertise, build their brands, or connect with others.
Feature User-Generated Content: Integrate UGC into your walkthrough videos. This provides social proof and recognizes the contributions of your users. For example, you could showcase a user-created tutorial or highlight a successful community project.
Promote a Sense of Ownership: By empowering users to contribute and showcasing their work, you foster a sense of ownership and pride within the platform community, leading to increased engagement and a thriving ecosystem.
Boosting Platform Reach with Video
Social Media Promotion:
Share your videos across relevant social media platforms. Use compelling captions and visuals to attract attention and drive traffic to your website or platform.
Website Integration:
Embed videos strategically on your website. Enhance product pages, blog posts, and landing pages with Engaging Visual Content that explains your platform's features and benefits.
Email Marketing:
Incorporate videos into your email marketing campaigns. Provide subscribers with valuable resources that deepen their understanding of your platform and encourage them to take action.
Data-Driven Optimization:
Track video performance across all channels. Analyze metrics like watch time, engagement, and click-through rates to optimize your campaigns and improve your results.
Call to Action:
Include clear calls to action in your videos and across all marketing channels. Encourage viewers to sign up for a free trial, request a demo, or learn more about your platform.
Case Study: How Spotify Used Video Feedback to Improve User Experience
The Challenge:
Spotify, a popular music streaming platform, wanted to gather user feedback to improve its platform and enhance the user experience. They needed a method to collect qualitative feedback that went beyond traditional surveys and provided a deeper understanding of user needs and preferences.
The Solution:
Spotify implemented a Video Feedback Feature within its platform, allowing users to record short videos sharing their thoughts and experiences. This provided a more engaging and insightful way for users to express their feedback.
Results:
The Video Feedback Feature proved highly successful in gathering valuable user insights.
Increased engagement: Users were more likely to participate in the feedback process through video, leading to a higher volume of feedback.
Richer insights: Video feedback provided a deeper understanding of user needs and preferences, going beyond simple text responses.
Improved platform features: Spotify used the insights gathered from video feedback to make significant improvements to its platform, enhancing the user experience.
Key Takeaways:
Video feedback can be a powerful tool for gathering qualitative user insights and improving platform features.
By providing a more engaging and insightful way for users to express their feedback, businesses can gain a deeper understanding of user needs and preferences.
Video feedback can lead to increased user engagement and a more positive user experience.
Case Study: How Airbnb Used Video to Foster Community Engagement
The Challenge
Airbnb, a global online marketplace for lodging, wanted to foster a sense of community among its users and encourage interaction between hosts and guests. They needed a platform to connect users and facilitate meaningful interactions.
The Solution
Airbnb launched a dedicated video platform where hosts and guests could share their experiences, tips, and stories. This platform provided a visual and engaging way for users to connect and build relationships.
Increased user interaction: The platform saw a significant increase in user interaction, with hosts and guests sharing videos and engaging in conversations.
Enhanced user experience: The video platform provided a more immersive and engaging experience for users, fostering a sense of community.
Improved brand loyalty: The platform helped build stronger relationships between Airbnb and its users, leading to increased brand loyalty.
Key Takeaways
Video can be a powerful tool for fostering Community Engagement and building relationships between users.
By providing a platform for users to share their experiences and connect with each other, businesses can create a sense of community and enhance brand loyalty.
Video can be used to create a more immersive and engaging user experience, leading to increased user satisfaction.
Case Study: How Spotify Used Video Feedback to Improve Its User Experience
The Challenge
Spotify, the popular music streaming platform, wanted to gather user feedback to improve its user experience and address any pain points. Traditional methods like surveys and focus groups were proving ineffective in capturing the nuances of user interactions.
The Solution
Spotify implemented a Video Feedback Feature within its mobile app. Users could record short videos sharing their thoughts and experiences with specific features or functionalities. This allowed Spotify to gather more detailed and insightful feedback.
The Results
The Video Feedback Feature proved to be a valuable tool for Spotify. The company received a 30% increase in user feedback compared to traditional methods. The video feedback also provided richer insights into user behavior and preferences, leading to a 10% improvement in user satisfaction scores within six months.
Key Takeaways
Video feedback provides a more engaging and insightful way to gather user feedback.
The visual nature of video allows for a deeper understanding of user experiences.
Video feedback can lead to tangible improvements in user experience and satisfaction.
How platform walkthrough video examples are curated?
We dove deep into platform walkthrough videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic platform walkthrough videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to platform-specific actions (e.g., starting a free trial, booking a demo). 7.Brand Alignment Determining video alignment with brand message, identity, and platform's core value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, platform walkthrough video examples 2024, n=9500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
