30 Platform Walkthrough Video Examples That Drive User Adoption

Picture this a killer product launch, but crickets. Sound familiar? Don't worry, you're not alone. The secret sauce? Platform walkthrough videos. In a world dominated by visuals, these aren't just trendy add-ons, they're your onboarding lifeline. Think "seeing is believing" – and with 59% of executives preferring video over text, the proof is in the pudding. Just how game-changing are these videos? The numbers speak for themselves.

• 87% of marketers say that video has increased traffic to their websites.
• Video marketing has increased by 41% since 2016.
• 35% of companies are focused on creating more social media videos in 2024.

These stats highlight the undeniable rise of video and the increasing focus on social media platforms as key distribution channels. Platform walkthrough videos offer a compelling solution, bridging the gap between product complexity and user understanding. Let's dive in and explore 30 Powerful Platform Walkthrough Video examples to unlock actionable insights and inspiration for your own video marketing strategy.

1. Ascendum Makina Animated Platform Walkthrough Video - Showcase platform functionality implicitly

This Platform Walkthrough Video presents Volvo’s Hill Assist feature as a game-changer for articulated hauler operation. From activating the function to demonstrating its performance on steep quarry terrain, the video effectively captures how this technology enhances both safety and efficiency. It showcases how simple visual storytelling can make complex product features easy to grasp.

The seamless integration of in-cab footage and aerial views, combined with the presenter’s concise explanations, provides a comprehensive understanding of Hill Assist's benefits. This video serves as a great model for those aiming to create engaging and informative product demos that resonate with their target audience and ultimately drive interest in their offerings.

2. OpenText 3D Platform Walkthrough Video

OpenText’s Platform Walkthrough Video elegantly navigates the intricate world of e-invoicing. A vibrant globe, timelines, and interactive checklists seamlessly capture the increasing demand for compliance across diverse global markets. The clear, concise narrative underscores the platform’s power to simplify this complexity.

This video’s strong suit lies in its minimalist approach. Bold colors, clean animation, and subtle sound effects create a sophisticated aesthetic. OpenText demonstrates that it is more than just a vendor; it’s a global partner, offering a single, robust solution for streamlined e-invoicing.

3. CareStack 2D Platform Walkthrough Video - Showcase platform implicitly

This CareStack Platform Walkthrough Video stands out for its ability to convey complex financial processes in a simple, engaging manner. Through clear visuals and concise messaging, the video highlights how CareStack centralizes billing, automates routine tasks, and simplifies claims management, addressing pain points for dental practices.

The use of a clean, modern design aesthetic and upbeat music creates a sense of efficiency and optimism. By showcasing CareStack’s comprehensive approach to revenue cycle management, the video effectively demonstrates the potential for improved profitability and patient care for dental professionals.

4. Cohesity

In today's fast-paced application development landscape, legacy IT infrastructure can feel like a ball and chain. Cohesity's Platform Walkthrough Video demonstrates how their modern data management platform helps businesses break free. Using dynamic isometric animation, the video showcases how Cohesity consolidates data, enables zero-cost clones, and empowers dev/test teams with self-service access to secure, up-to-date information.

This visual journey effectively communicates the challenges of outdated data and the solution Cohesity provides. By eliminating data silos and providing instant access to production-quality data, Cohesity accelerates the development lifecycle, reduces TCO, and propels applications to market faster. This video inspires businesses to embrace a more efficient and secure approach to data management, unlocking their full potential.

5. Quuu Walkthrough Video - Showcase platform functionality implicitly

Managing multiple social media platforms can be a headache. Quuu's Platform Walkthrough Video demonstrates how it simplifies content scheduling and curation. The animated sequence guides viewers through a clean interface, showcasing a wealth of hand-picked suggestions, and effortless content recycling.

This video effectively conveys how Quuu helps users maintain consistent, relevant content, freeing up valuable time. By automating and organizing posts, Quuu empowers users to focus on genuine online interactions. Experience the ease of streamlined social media with Quuu's free trial.

6. iCare Platform Overview Video

iCare is a provider engagement platform designed to help healthcare providers overcome the challenges of managing data and aligning efforts. The video is designed to highlight the benefits of using iCare to improve efficiency and productivity.

Video Design - The video starts with a clear depiction of the challenge of missing data, using a cartoon graphic of a person struggling to keep up with data entry. The video then transitions to a Platform Walkthrough Video, showcasing the intuitive interface of iCare. The graphics are simple and engaging, using a color palette that is both modern and calming. This style is ideal for showcasing the benefits of a software platform without overwhelming the viewer.

The overall tone of the video is informative and encouraging, emphasizing the positive impact iCare can have on provider efficiency and data management. The video style and tone effectively communicate the video's goal of showcasing iCare's unique features and capabilities, ultimately leading to increased engagement with the platform.

7. Citrix Minimal Platform Walkthrough Video

Citrix DaaS helps secure your data and gives you control over your resources.

Video Design - This Platform Walkthrough Video focuses on the design of Citrix DaaS and its ability to protect data. The video uses various visual elements including an animated cloud, a lock icon, and various simplified app icons. The video uses a simple, clean design with bright blue and light blue color palette. The color palette matches Citrix branding and the overall design and animation style is clear, concise, and engaging.

The video uses simple graphics and animation to showcase the different security features of Citrix DaaS, which helps viewers clearly understand the core message. The video is designed to highlight the benefits of Citrix DaaS by focusing on security features and compliance standards. The design uses a light blue background, which creates a calming and trustworthy environment for viewers. The video tone is informative and persuasive. It clearly communicates that Citrix DaaS is a reliable and trustworthy solution for businesses looking to secure their data.

8. State Street

State Street is a platform that helps investors streamline and simplify their investment processes, including risk analytics, portfolio management, trading, compliance, and settlement. The video is designed to highlight the complexities and inefficiencies of traditional investment processes, showcasing how these can be addressed by using State Street's platform.

Video Design - The video employs a minimalistic design style, featuring a clean, dark blue background with bright blue, green, and yellow geometric shapes. It employs a clean, modern design style, with a limited color palette, focusing on simplicity and clarity. The video features a Platform Walkthrough Video style, highlighting the different functionalities of the platform through a series of animated scenes, demonstrating the ease of use and comprehensive nature of the platform. The use of geometric shapes and animations creates a visually appealing and engaging experience for the viewer, conveying a sense of efficiency and clarity, which are core values of State Street.

The visual style of the video effectively communicates the objective of simplifying complex processes. The use of a limited color palette creates a sense of order and control, which is further emphasized by the clean and precise animations, highlighting the organized and streamlined nature of the platform. The video's tone is professional and confident, while the use of animation and a visual Platform Walkthrough Video style helps to keep the audience engaged.

9. N7 Visual Platform Walkthrough Video

N7 is a new-age digital experience and streaming platform that delivers better digital experiences, drives conversions and increases engagement. This video is designed to highlight how N7, a cloud solution integrator, provides the right foundation for a digital transformation.

Video Design - This is a Platform Walkthrough Video that emphasizes the qualities of N7, and uses a clean design aesthetic. The video features a minimalist and clean style with bold text and vivid colors. A graphic of contour lines is used consistently, as if you are viewing a topographic map. The color palette is predominantly yellow and white, which signifies a sense of optimism and energy. The words are clear, readable, and easy to understand.

The use of contour line graphics makes the video seem as though it is a topographic map. This gives a sense of a path to success, showing how the user can navigate the digital transformation with N7's help. The use of bright yellow and bold white text highlights the important aspects of N7, which are its dedication to providing its clients with the necessary tools to succeed. The overall tone of the video is optimistic and positive. This reinforces the idea that N7 can help clients achieve their goals.

10. Jacada 2D Platform Demo Video

Jacada helps businesses improve the customer experience. This video is designed to show how Jacada's autonomous customer experience solutions make customer service interactions faster and easier.

Video Design - The video uses a simple, animated style. The animation is bright and colorful, making it fun and engaging. The video employs a humorous narrative that helps to highlight the benefits of using Jacada. The use of dog walks and the phrase shorter dog walks creates a relatable and humorous tone.

The animated style makes it possible to communicate the key points of the video quickly and easily. The humorous narrative of the video is engaging for the viewer, while also highlighting the benefit of Jacada's solutions. The animation uses a stylized graphic design, simple, bright colors that help to make the video engaging. Platform Walkthrough Video for Customer Onboarding is a great way to showcase the product's features and benefits.

11. SimplyCast 2D Platform Video

SimplyCast offers a solution for marketing automation that helps businesses reach people worldwide, especially those with time zones that create difficulties.

Video Design - The video is simple, yet effective, using a white background, iconography, and minimalist animation. This straightforward approach makes the key features of the product easily understandable, without overwhelming the viewer. The combination of animated and static elements gives visual structure, allowing the user to follow the logic of the software solution. The use of icons and concise copy enhances the clarity and appeal of the video.

Platform Walkthrough Video for Onboarding - The video's visual style clearly conveys the objective, which is to demonstrate a simple, yet powerful solution for businesses facing time zone challenges. The use of bright turquoise icons and a white background creates a modern and minimalist feel, making the video feel easy to understand and engaging. The animations, while simple, are effective in bringing the process to life and highlighting the benefits of the software. The video's tone is confident and optimistic, while remaining informative and approachable.

12. ManageEngine

ManageEngine offers solutions to manage and secure endpoints. This video is designed to highlight the challenges faced by IT teams in a hybrid workforce environment.

Video Design - The video uses a clean and modern design style with bright colors and simple animations. It utilizes animated icons and callouts to illustrate various endpoint security threats and how the solution can mitigate these threats. The animation and design elements create a visual narrative that effectively communicates the benefits of using the solution.

Platform Walkthrough Video for SaaS - The video's tone is informative and encouraging, focusing on how the solution can address the challenges faced by IT teams. The visuals help reinforce the message by showcasing the software's capabilities and reassuring IT teams that they can successfully manage and secure their endpoints, regardless of where their workforce is located. The use of simple, everyday scenarios, like employees working in an office or from home, helps to make the solution relatable and accessible to the target audience. The bright colors and engaging animation style make the video visually appealing and engaging, helping to capture the viewer's attention and convey the message effectively.

13. AWS

This video is designed to introduce viewers to the value and benefits of high-quality measurements for industrial processes and facilities. It highlights how these measurements contribute to energy efficiency, safety, and end product quality.

Video Design - This video is a well-executed Platform Walkthrough Video Example, which uses animated graphics and visual effects to communicate the concept and benefits of the product. The video uses high-quality graphics, with 3D animations that help visualize various applications and environments where the solution can be used. Vibrant colors and sharp visuals help make this video appealing to a wider audience.

The video successfully conveys the message that the product is a reliable, efficient, and easy-to-use solution, while also highlighting the positive outcomes that customers can expect when using the product. This is conveyed using a combination of clear, concise narration and visuals, with a professional, reassuring tone.

14. Deloitte

Deloitte is showcasing its digital banking solution, BankingSuite. The video is designed to attract banks and financial institutions seeking a modern and agile approach to digital banking.

Video Design - The video uses a clean, minimalist style and a simple color palette, highlighting the key features of BankingSuite. Minimalist typography and animation is used to create a Platform Walkthrough Video that is both engaging and informative. Each slide features one specific keyword which is animated in a compelling manner.

The use of graphics and animation to depict the challenges and opportunities of modern banking, creates an engaging, modern and sophisticated tone. The video's visual style clearly communicates the need for banks to adapt to changing customer expectations and competition. It highlights the benefits of using BankingSuite, driving viewers to the call-to-action to learn more.

15. CorVel

CorVel develops groundbreaking technology, streamlining processes to empower faster, more accurate risk management for partners. This video is designed to highlight the company's commitment to innovation, driving technology-driven claims solutions.

Video Design - The video uses a modern, clean style with abstract graphics to demonstrate the concept of innovation. It employs bright, bold colors, engaging animations, and flat illustrations to create a visually engaging Platform Walkthrough Video for New Features.

The video's design successfully communicates the objective of the video. The blue and white color palette projects a sense of trust and reliability, while the dynamic, modern graphics emphasize efficiency and innovation. The narrative focuses on the company's commitment to technology and its impact on risk management, reinforcing the message of progress and effectiveness.

16. StayWell

StayWell is a health empowerment company that uses the science of behavior change to help people live healthier, happier lives. This video is designed to highlight how StayWell helps reduce workplace stress for healthcare professionals.

Video Design - The video uses bright, vibrant colors, like turquoise blue, purple and green, paired with minimalist graphics and animations. This style creates a sense of energy and positivity, in line with the company's mission to create a healthier and happier workforce.

The video uses simple animations and text-based graphics to illustrate the challenges healthcare professionals face, and how StayWell solutions can address them. This straightforward, information-rich, and visually engaging style effectively captures the attention of the target audience and conveys the message about the benefits of StayWell's solutions. The overall tone of the video is optimistic and hopeful, conveying a sense that StayWell offers solutions to help healthcare professionals navigate a challenging work environment. This is a great example of a Platform Walkthrough Video for New Features, it's clear, concise, and visually appealing.

17. Rx EDGE

Rx EDGE is creating a video to showcase a unique marketing channel for reaching prospective patients. The goal of the video is to inform potential customers about the company's program.

Video Design - The video is a simple platform walkthrough video, using bright and minimal flat graphics. A stylized cartoon character walks through a stylized pharmacy, showing where the product is placed and how it can be used. The graphics are simple but engaging, showcasing the key features of the program.

The bright visual style of the video reflects the company's focus on accessibility and affordability. The video's easy-to-understand message reinforces that this program is designed for patients, to help them make informed decisions about prescription alternatives. The clear and concise nature of the video ensures viewers will be able to easily grasp the concept of the product, highlighting the benefit of reaching patients at the point of sale.

18. Concur

This video is designed to introduce and showcase the benefits of automated spend management, highlighting how it simplifies business expenses, from request to reconciliation.

Video Design - The video features a minimalist visual style, using flat design elements. It uses a simple color palette consisting of bright blues, yellows and greens. The animated elements are well-designed and communicate the processes clearly. Simple geometric shapes, bold lines, and clean typography create a modern and engaging visual experience.

The video effectively communicates the solution through a visually compelling narrative. The animation depicts the challenges of manual expense tracking and how automation streamlines this process, resulting in a more efficient and error-free experience. The overall tone of the video is informative and reassuring, focusing on the positive outcomes of using the solution. The video showcases the value proposition, emphasizing the ease and efficiency of the automated system.

19. Blend

This video is a fantastic example of how to make complex financial concepts accessible. It's designed to educate viewers about dividends and their role in investing, and it does so by using simple, engaging visuals. The video uses a clean and modern design with a simple color palette, and the animated graphics and illustrations make it easy to follow.

Video Design - The video uses animated graphics and illustrations to explain the concept, emphasizing key elements by highlighting them in bold. This technique helps retain viewers' attention and reinforce the learning points. The overall tone is informative, friendly, and approachable, encouraging viewers to learn more about dividends and potentially start investing.

This video is a great example of a Platform Walkthrough Video for New Features. It uses visuals to break down complex financial concepts into easily digestible chunks, making it a powerful tool for educating viewers. The simple, yet powerful visuals help drive home the message, making it a great example of how to use animation to create engaging and informative content.

20. Google

Google's services and products operate on a global network that connects its data centers. This video is designed to provide an insight into how the network seamlessly connects and operates.

Video Design - The video uses colorful graphics and animation to break down the complexity of the network. The graphics are simple and easy to understand, effectively conveying the different components of the system. This style is a perfect example of Platform Walkthrough Video for New Features, as it efficiently breaks down a complex topic in a visual, engaging way.

The video seamlessly combines graphics with an engaging narrative, creating a tone that is both informative and exciting. The use of colorful graphics and simplified animations helps to break down the complexity of the topic and makes it easy for viewers to understand. The global network is visually depicted in a simple and clear fashion, giving viewers a basic understanding of its functionality.

21. Streamr

Streamr is a decentralized data network, its goal is to build a data economy that helps fund new green technologies. The video is designed to showcase how people and businesses can contribute to funding those technologies and build an ethical business model around data.

Video Design - The video is a Platform Walkthrough Video for New Features that features a colorful animated style. The design is clean and simple, with bright colors that stand out against a white background. The visuals are well-crafted, with icons and characters that are easily recognizable. The animation is smooth, and the video is engaging throughout. The icons representing each environmental tech category are clear and simple, with the connecting lines between them visually highlighting the network concept.

The video successfully communicates its objective through its clear and concise narration coupled with a simple but appealing visual style. It's clear, informative and impactful in conveying the message that people and businesses can contribute to the future of green technology. The video uses a tone that is optimistic and hopeful, encouraging viewers to become involved in the development of these innovative technologies.

22. Visa

Visa provides solutions to make eCommerce transactions more secure. This video highlights how these solutions benefit online retailers and consumers.

Video Design - The video uses a simple design that focuses on the narrative and uses graphics to communicate the challenges of eCommerce transactions. Circles emphasize how Visa's solutions bring two sides together. These visuals clearly communicate the message of security and convenience. The animation quality is good, but it's more about the message than artistic flair, which is characteristic of Platform Walkthrough Video Production.

The video's visuals illustrate how Visa Secure tackles the security threats associated with eCommerce. The tone of the video is calm and reassuring, further reinforcing the message of security and reliability. The video utilizes clear, simple animation, which helps drive home the point that Visa Secure is a digital solution that operates behind the scenes.

23. Moogsoft

Moogsoft is an AI-powered IT operations platform. This video is designed to highlight the frustration that IT professionals face with legacy solutions that fail to meet their needs.

Video Design - The video adopts a playful cartoon style, using colorful graphics and simple animated characters. This cartoon style, coupled with the cow robot character, instantly grabs attention and makes it a lighthearted and engaging Platform Walkthrough Video for New Features. The visuals are very clear and crisp, helping the viewer focus on the key messages.

The visuals in the video effectively communicate the video goal, which is to highlight the need for a better solution to IT challenges. The video conveys a lighthearted but sympathetic tone, demonstrating that Moogsoft understands the challenges faced by IT professionals and is there to offer a solution.

24. 6sense

6sense helps companies achieve predictable revenue growth by providing insights to engage buyers. This video is designed to showcase how 6sense helps sales and marketing teams identify the best accounts and engage them at the right time.

Video Design - The video uses a simple and modern design style with flat illustrations and bold colors. It features an animated green line graph, depicting revenue growth, with individuals walking along it. The video uses a clean and minimalist style, making it a good Platform Walkthrough Video for New Features.

The video is visually appealing, using a combination of graphics, text, and animation to explain the concept of account-based marketing. The video has a professional yet friendly tone, reflecting the company's mission to provide insightful solutions to its users. The narrative of the video leads the viewer to the product's solution and the message of engaging buyers at the right time with the right message.

25. Kadence

Kadence is a desk booking software solution designed to help bring people back together in the office. This video is designed to highlight how Kadence can help companies manage their hybrid workforce.

Platform Walkthrough Video Design - This video has a simple, clean design that is easy to understand. It uses bright colors and simple illustrations to make the information more appealing. The video is also very short and to the point, which is good for busy people who may not have a lot of time to watch videos.

The animation showcases how Kadence can be used to schedule desk bookings and how it can help employees to connect with each other in the office. The tone of the video is casual and friendly, which makes it more engaging for the viewers.

26. Veeva

Veeva SiteVault is a cloud-based platform that provides a single place for clinical trial sites to manage their studies and share information. The video is designed to showcase how SiteVault can help improve collaboration between sites and sponsors.

Video Design - The video utilizes a clean and simple visual style that employs bright yellow and white color scheme, clean lines. The video features simple illustrations that represent the key concepts of the platform, such as data management and information sharing. Animations and transitions help keep the viewer engaged and highlight the ease of use. The simple design and visual elements make this a good Platform Walkthrough Video for User Engagement.

The video effectively communicates the benefits of SiteVault through its minimalist design and clear messaging. The narrative focuses on the importance of collaboration and efficiency in clinical trials, a message that resonates with the target audience. The video's tone is professional and reassuring, showcasing the platform as a solution to complex challenges faced by clinical trial sites. The use of illustrations and animations enhances the visual appeal of the video while conveying complex concepts in an easy-to-understand manner.

27. Instacart

Instacart has developed Shop Talk, an online community for shoppers. It's a welcoming and helpful online resource, designed to connect shoppers and share experiences.

Video Design - The video uses bright yellows, greens, and reds with a light blue background to create a fun, friendly, and engaging tone. Animated avatars represent shoppers interacting with the community, showcasing the app's community features.

Platform Walkthrough Video for New Features is a great way to introduce new features and encourage shoppers to use the platform. The simple, clean style promotes communication and collaboration, making the community feel approachable.

28. Lifesize

Lifesize simplifies collaboration by illustrating how multiple tools lead to inefficiency and confusion. This video is designed to highlight the benefits of using Lifesize as a singular solution for communication and conferencing.

Video Design - The video uses a minimalist design style with bright, bold colors and simple illustrations, creating a light and fun tone. The Platform Walkthrough Video for New Features helps viewers visualize the process of using multiple collaboration tools, making it engaging and easy to understand.

The video's visual design is effective in conveying the message and driving viewers towards a single solution for collaboration. It achieves this through its simplicity, humor, and engaging visuals. The use of animations, graphics, and color schemes creates a lighthearted tone that effectively demonstrates the drawbacks of using multiple conferencing tools and showcases the benefits of using Lifesize.

29. MongoDB

This video is a great example of a Platform Walkthrough Video for New Features. It's designed to introduce a cloud-based platform that helps orthodontists create more personalized and precise treatment plans.

Video Design - The video uses a clean and minimalist design, bright colors, and simple line art to guide viewers through the platform's features. This approach is intentional, highlighting the platform's simplicity and efficiency, which reinforces the message of personalization.

The visual style effectively conveys the company's goal of simplifying the process of providing personalized treatment plans. The video takes a calm, professional approach, reflecting the seriousness of orthodontics. The consistent use of light blue and green colors creates a calming and approachable tone, further amplified by the minimal design choices.

30. MRI

MRI software helps businesses create better experiences for residents and tenants. This platform walkthrough video for new features is designed to showcase the benefits of using the software and demonstrate how it can help businesses improve customer satisfaction and reduce busywork.

Video Design - The video uses a 3D animated style, featuring simple yet stylish graphics. Bold colors highlight important aspects of the software, and the animation is engaging and easy to follow. Concise text elements combined with a simple animated storyline result in a clear understanding of the software's capabilities.

The visual style effectively communicates the video's objective. By showcasing a user's frustration with outdated technology, the video demonstrates the value of the software in creating a better experience for businesses and their customers. The video's tone is informative, but it also manages to be engaging and humorous. Through relatable characters, the video successfully portrays the challenges that businesses face, highlighting the potential solutions provided by the software. The video clearly demonstrates the benefits of using the software for creating a better customer experience.

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How to plan and optimize Platform Walkthrough Videos?

Emotional Resonance: "Experience is not what happens to a man; it is what a man does with what happens to him." - Aldous Huxley. Advids leveraged this for a healthcare client. Their platform walkthrough video showcased patient success stories, creating an emotional connection with viewers and increasing consultation bookings by 15%.

Actionable: Evoke empathy by showcasing real-life impact and user benefits.

Compelling Narrative: "Story is just data with a soul." - Kindra Hall. Advids used this approach for an e-commerce client. Their platform walkthrough video wove a narrative around a customer's journey, resulting in a 10% increase in average order value.

Actionable: Engage viewers by structuring your video around a relatable narrative.

Authenticity in Messaging: "The most powerful element in advertising is the truth." - William Bernbach. Advids embraced this for a non-profit client. Their platform walkthrough video featured genuine testimonials from volunteers, boosting donation conversions by 25%.

Actionable: Build trust by showcasing genuine user experiences and testimonials.

Targeted Communication: "Words are more powerful than atom bombs." - Amit Kalantri. Advids used this insight for a B2B client. Their platform walkthrough video used industry-specific language to resonate with their target audience, leading to a 12% increase in qualified leads.

Actionable: Speak your audience's language by using relevant terminology and addressing their specific needs.

Strategic Product Positioning: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - Sue Vander Hook. Advids applied this for a gaming client. Their platform walkthrough video highlighted the unique social features of their game, differentiating it from competitors and driving a 18% increase in downloads.

Actionable: Highlight unique selling propositions to differentiate your platform from competitors.

Why Advids for Platform Walkthrough Video?

At Advids, we create compelling Platform Walkthrough Videos that deliver results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our dedication to client satisfaction is evident in our 109+ five-star Google reviews.

Unlocking the Power of Platform Walkthrough Video:

Targeted Solutions: We craft customized Platform Walkthrough Videos, tailoring each project to your brand, style, and target audience. With over 250 successful Platform Walkthrough Video projects completed, we understand the nuances of showcasing your platform effectively.
Engaging Narratives: Our team of animators and storytellers develop captivating narratives that resonate with viewers and drive action, specifically designed to highlight your platform's key features and benefits.
Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning Platform Walkthrough Videos that leave a lasting impression.

Experience and Expertise:

12+ Years of Success: Our extensive experience and deep understanding of video production ensures your Platform Walkthrough Video is impactful and achieves your business objectives.
Trusted by Leading Brands: Industry leaders trust Advids to bring their stories to life through engaging and informative Platform Walkthrough Videos.
Client-Focused Approach: We prioritize clear communication and collaboration throughout the entire process, from concept to completion, ensuring your vision is realized.


A Collaborative Partnership for Success:

Collaborative Process: We work closely with you, ensuring your input is valued and incorporated at every stage of the Platform Walkthrough Video creation process.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create Platform Walkthrough Videos that effectively communicate your message.

Ready to unlock the potential of Platform Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Platform Walkthrough Video?

A platform walkthrough video is a visual guide that demonstrates the features and functionalities of a software or online platform. It typically takes viewers through a series of steps, showcasing how to use the platform effectively and achieve specific goals. These videos are often used for Onboarding new users, explaining new features, or providing support for existing users.

Platform Walkthrough Videos are versatile and can be used for a variety of purposes, including:

What do top Platform Walkthrough Videos have in common?

What makes Platform Walkthrough Video effective?

A comprehensive approach is essential to make Platform Walkthrough Videos effective. The design to create Engaging Videos is driven by a clear understanding of the target audience and their needs.

Methodical planning is crucial for success. Techniques to ensure effectiveness include creating a clear narrative, using visuals that enhance understanding, and incorporating calls to action that encourage viewers to take the next step.

Ultimately, the effectiveness of Platform Walkthrough Videos is measured by their ability to achieve their intended goals, whether it's onboarding new users, explaining new features, or driving conversions.

How long should your Platform Walkthrough Video be?

The ideal length for a Platform Walkthrough Video is a delicate balance. The design to create engaging videos is driven by a clear understanding of the target audience and their needs.

Methods for determining the optimal length include considering the complexity of the platform, the intended audience, and the specific goals of the video. A concise video might be suitable for onboarding new users, while a more detailed video could be used to explain complex features.

How to create Platform Walkthrough Videos?

The creation of Platform Walkthrough Videos is a multi-step process. The process to create effective videos involves careful planning, execution, and optimization.

Methods for creating successful videos include identifying the target audience, defining the video's goals, and developing a clear narrative. The resulting videos should be engaging, informative, and tailored to the specific needs of the viewers.

Reduce Support Tickets With Walkthrough Videos

Imagine a user struggling to understand how to customize their dashboard in your software. Instead of contacting support, they find a concise walkthrough video that visually guides them through each step, from selecting widgets to rearranging layouts. This is the power of platform walkthrough videos in action.

These videos act as proactive support agents, empowering users to troubleshoot independently. For instance, a video demonstrating how to reset a password can preemptively address a common issue, preventing a surge of support tickets. By anticipating frequent questions and incorporating them into video content, you create a self-service knowledge base that reduces the burden on your support team.

This proactive approach translates to:

• Faster resolutions: Users get instant answers, eliminating wait times for support responses.
• Increased user satisfaction: Empowered users feel more confident and in control of their experience.
• Lower support costs: Fewer tickets mean reduced workload and potentially lower staffing needs.

Making Your Launch Videos Inclusive

Creating accessible platform walkthrough videos is not just a best practice; it's essential for ensuring inclusivity and providing a positive experience for all users.

Here are key considerations:

• Closed Captions: For individuals who are deaf or hard of hearing, closed captions provide a text-based version of the spoken audio, ensuring they can fully understand the video's content. Accuracy and synchronization are crucial for effective captions.
• Audio Description: Visually impaired users benefit from audio descriptions, which provide a verbal narrative of the visual elements, such as on-screen actions and graphics. This allows them to fully grasp the video's message.
• Color Contrast: Sufficient contrast between text and background is vital for users with low vision. Use online tools to check contrast ratios and ensure they meet accessibility standards like WCAG.
• Keyboard Navigation: Users with motor impairments may rely on keyboard navigation. Ensure your video player can be fully controlled using only a keyboard, allowing everyone to access and control playback.
• Alternative Formats: Offer alternative formats like transcripts or text-based guides alongside your video. This caters to users who may prefer to consume information differently or who may have cognitive disabilities that make video processing challenging.

Turn Platform Walkthroughs into Lead Generators

Platform walkthrough videos can be powerful lead magnets and conversion drivers when strategically integrated into your marketing efforts. The key is to align your video content with specific Lead Generation goals and target audiences.

Here are some creative approaches:

• Targeted Landing Pages: Create dedicated Landing Pages specifically for your walkthrough videos, featuring a compelling headline, a brief description of the platform's benefits, and a Clear Call to Action to sign up for a free trial or request a demo.
• Social Media Campaigns: Promote your videos on platforms like LinkedIn, showcasing snippets that highlight key features and benefits. Use engaging captions and target your campaigns to reach specific professional demographics.
• Email Marketing: Embed your videos in email newsletters or nurture sequences, providing potential customers with a visual demonstration of your platform's value proposition and encouraging them to learn more.
• Website Integrations: Strategically embed videos on relevant pages of your website, such as product pages or feature explanations. This can captivate visitors and provide them with a deeper understanding of your platform's capabilities.
• Paid Advertising: Run targeted ads on platforms like Google Ads, promoting your videos to specific audience segments based on their interests, demographics, or online behavior.

Engaging Walkthrough Videos: Crafting Captivating Demos

Successful Platform Walkthrough Video

A successful platform walkthrough video needs to strike a balance between conveying information effectively and keeping viewers captivated.

• Storytelling: Instead of simply listing features, Craft a Narrative that demonstrates how your platform solves real-world problems. For example, show how a project management tool helped a team collaborate more efficiently and deliver a project on time.
• Visual Appeal: Use high-quality visuals, animations, and screen recordings to make the video visually dynamic and engaging. Visuals can simplify complex concepts and enhance understanding.
• Concise Language: Use clear, concise language that is easy to understand. Avoid jargon or technical terms that may alienate viewers.
• Call to Action: Include a clear call to action at the end of the video, guiding viewers on what to do next, such as visiting your website, signing up for a trial, or contacting your sales team.
• Interactive Elements: Consider incorporating Interactive Elements like quizzes or polls to keep viewers actively engaged and reinforce key takeaways.

Unlocking Video Success: Measuring Your Impact

Here are some best practices:

• Video Analytics:

  Leverage platforms like YouTube or Vimeo to track metrics like view count, watch time, audience retention, and completion rate. These insights reveal how viewers are engaging with your content.

• Click-Through Rates:

  If you include calls to action within your videos, monitor the click-through rates to assess how effectively your videos are driving conversions.

• Customer Feedback:

  Solicit feedback from users directly through surveys or feedback forms. Ask about their experience with the video, what they learned, and if it helped them understand the platform better.

• A/B Testing:

  Experiment with different video formats, styles, calls to action, and even content variations. This iterative approach helps you optimize your videos for maximum impact. For example, test a shorter, more concise video against a longer, more detailed one to see which performs better.

Platform Videos That Convert

In a competitive market, platform walkthrough videos can be a powerful tool to showcase your unique value proposition and stand out from the crowd.

Here are some creative approaches:

• Focus on User Stories: Instead of just listing features, showcase how your platform has helped real users achieve their goals. For example, feature a testimonial from a customer who explains how your e-commerce platform helped them grow their online business.
• Highlight Unique Features: Emphasize the features that set your platform apart from the competition. This could be a specific integration, a user-friendly interface, or a unique approach to data security.
• Use Humor or Storytelling: Injecting humor or storytelling elements can make your videos more memorable and engaging. This can help you create a distinct brand personality and leave a lasting impression on viewers.
• Showcase Customer Testimonials: Incorporate genuine customer testimonials to Build Trust and credibility. Hearing from satisfied users can be a powerful way to demonstrate the value your platform provides.

Conquering Change: Launching New Features With Video

Start by directly acknowledging potential user concerns. For example, if a new interface is introduced, acknowledge that change can be disruptive. Then, immediately demonstrate how the update directly benefits users.

Focus on Practical Benefits:

Instead of technical details, showcase the practical applications and improvements. If the update simplifies a complex task, show exactly how it does so in the video.

Highlight User-Centric Improvements:

Emphasize the positive impact on the user's workflow. For instance, demonstrate how a redesigned dashboard saves time or provides more insightful data. By focusing on user benefits, you can effectively alleviate hesitancy and encourage adoption.

Fuel Your Launch with User Content

User-generated content (UGC) enriches your platform and builds a strong community. Walkthrough videos can be instrumental in encouraging UGC.

Showcase Ease of Content Creation: Highlight the intuitive tools and features available for creating content within your platform. Demonstrate how easy it is to upload videos, write articles, or share updates.

Inspire with Examples: Provide inspiring examples of successful user-generated content. Showcase how other users are leveraging the platform to share their expertise, build their brands, or connect with others.

Feature User-Generated Content: Integrate UGC into your walkthrough videos. This provides social proof and recognizes the contributions of your users. For example, you could showcase a user-created tutorial or highlight a successful community project.

Promote a Sense of Ownership: By empowering users to contribute and showcasing their work, you foster a sense of ownership and pride within the platform community, leading to increased engagement and a thriving ecosystem.

Boosting Platform Reach with Video

• Social Media Promotion:

  Share your videos across relevant social media platforms. Use compelling captions and visuals to attract attention and drive traffic to your website or platform.

• Website Integration:

  Embed videos strategically on your website. Enhance product pages, blog posts, and landing pages with Engaging Visual Content that explains your platform's features and benefits.

• Email Marketing:

  Incorporate videos into your email marketing campaigns. Provide subscribers with valuable resources that deepen their understanding of your platform and encourage them to take action.

• Data-Driven Optimization:

  Track video performance across all channels. Analyze metrics like watch time, engagement, and click-through rates to optimize your campaigns and improve your results.

• Call to Action:

  Include clear calls to action in your videos and across all marketing channels. Encourage viewers to sign up for a free trial, request a demo, or learn more about your platform.

Case Study: How Spotify Used Video Feedback to Improve User Experience

The Challenge:

Spotify, a popular music streaming platform, wanted to gather user feedback to improve its platform and enhance the user experience. They needed a method to collect qualitative feedback that went beyond traditional surveys and provided a deeper understanding of user needs and preferences.

The Solution:

Spotify implemented a Video Feedback Feature within its platform, allowing users to record short videos sharing their thoughts and experiences. This provided a more engaging and insightful way for users to express their feedback.

Results:

The Video Feedback Feature proved highly successful in gathering valuable user insights.

• Increased engagement: Users were more likely to participate in the feedback process through video, leading to a higher volume of feedback.
• Richer insights: Video feedback provided a deeper understanding of user needs and preferences, going beyond simple text responses.
• Improved platform features: Spotify used the insights gathered from video feedback to make significant improvements to its platform, enhancing the user experience.

Key Takeaways:

• Video feedback can be a powerful tool for gathering qualitative user insights and improving platform features.
• By providing a more engaging and insightful way for users to express their feedback, businesses can gain a deeper understanding of user needs and preferences.
• Video feedback can lead to increased user engagement and a more positive user experience.

Case Study: How Airbnb Used Video to Foster Community Engagement

Case Study: How Spotify Used Video Feedback to Improve Its User Experience

How platform walkthrough video examples are curated?

We dove deep into platform walkthrough videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic platform walkthrough videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to platform-specific actions (e.g., starting a free trial, booking a demo).
7.Brand Alignment Determining video alignment with brand message, identity, and platform's core value proposition.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, platform walkthrough video examples 2024, n=9500 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.