Imagine your brand story unfolding, not in words, but in vibrant visuals. What if you could instantly connect with your audience on an emotional level? I am excited to share what we can achieve today; in this article, we explore the transformative power of promotional explainer videos. Our goal is to show you how these videos not only communicate your message but also ignite curiosity and drive engagement. We'll be looking at 30 examples that prove the power of this medium - let's see the impressive results.
81% of American adults say they watch videos recommended by the algorithm.
46% have an in-house video producer or a team for all things video production.
Live video currently dominates Facebook, garnering 3x the median interactions.
These stats reveal a powerful trend: video is king, and engagement is its crown. Promotional explainer videos capitalize on this trend, offering a dynamic way to capture attention and drive conversions. We've curated 30 Engaging Promotional Explainer Video examples that immediately commanded our attention and generated excitement.
The ability to smoothly manage global partner payments is critical for any company operating within a dynamic, online marketplace model. Tipalti tackles this challenge head-on, delivering a seamless and secure platform that ensures the efficient flow of funds to your partners. This Promotional Explainer Video perfectly illustrates the power of Tipalti's all-in-one approach to payments, highlighting key features like onboarding, compliance, and tax validation.
This video is a masterclass in concise storytelling. It starts by showcasing the inherent complexities of partner payments within online marketplaces and then seamlessly transitions to highlight Tipalti as the solution. The use of clean, minimalist design and engaging 2D animation enhances the visual impact and helps convey complex concepts with ease. This video's effectiveness lies in its ability to quickly capture attention, clearly explain the problem, and convincingly present Tipalti as the answer.
What We Can Learn
Clearly illustrate your product's value proposition early, driving immediate understanding and engagement.
The countdown to the US GAAP Long Duration Targeted Improvements (LDTI) deadline is on, and PwC is here to help. They've developed a solution called the LDTI Simplifier that goes beyond just meeting compliance requirements. This dynamic, visually compelling promotional explainer video showcases the platform's ability to streamline processes, reduce costs, and increase efficiency.
LDTI Simplifier is more than a tool; it's a comprehensive suite designed to support your team's journey toward full compliance. With its intuitive design, engaging visuals, and clear messaging, this video convincingly underscores PwC's commitment to helping organizations navigate the complexities of LDTI compliance.
What We Can Learn
Incorporate a friendly, approachable narrator to create a personal connection.
The Digicel+ Smart WiFi booster offers a solution for those facing dead zones or weak signals within their homes. The 3D animated video, a vibrant and engaging visual journey, illustrates the booster's ability to enhance WiFi connectivity and maximize signal strength in every corner. The video's clear visuals and concise voiceover effortlessly highlight the benefits of a Smart WiFi booster.
The promotional explainer video strategically utilizes a visual metaphor of light, representing the strength and reach of the WiFi signal. The video effectively communicates the booster's value proposition by demonstrating how it transforms a weak signal into a strong and reliable connection. This engaging video is an excellent example of using 3D animation and visuals to create a compelling promotional explainer that drives home the message of a product's value proposition.
What We Can Learn
Illustrate your product's benefits with a clear, simple story that viewers easily understand and remember.
4. BIOTRONIK 3D Animated Promotional Explainer Video
We appreciate the innovative design showcased in this Promotional Explainer Video for the BIOTRONIK ablation catheter. The dynamic 3D animation, coupled with clear on-screen text, creates a captivating presentation. The visuals effectively demonstrate the catheter's key features, including the gold tip electrode and X-pattern irrigation.
The video's focus on technical detail, such as the precision windows for contact force detection, directly addresses the needs of medical professionals. We love the sleek aesthetics and professional tone, which effectively convey the product's precision and reliability. This approach makes the video a powerful tool for promoting cutting-edge medical technology.
What We Can Learn
Craft a story around your product's benefits, creating an emotional connection that converts viewers.
5. Vaillant Minimal promotional explainer video - Inspire sustainable living subtly
The Promotional Explainer Video for Vaillant masterfully blends captivating visuals with a powerful message of sustainable living. We have ever seen such a compelling demonstration of intelligent systems empowering homeowners to create a more eco-conscious future. The video effortlessly showcases how Vaillant technology seamlessly integrates into daily life, offering unparalleled convenience and control.
The use of a neutral color palette and gentle ambient music creates a calming atmosphere, further enhancing the video's emotional appeal. The focus on remote monitoring, personalized comfort, and energy efficiency truly resonates with the target audience. Vaillants commitment to a greener future shines brightly.
What We Can Learn
Let your visuals tell a story of problem-solving, creating an emotional connection.
We admire the way this Moogsoft promotional video captures the essence of a common pain point: IT alert overload. The video's relatable storyline, featuring a stressed IT professional and a helpful robotic cow, resonates with its target audience on an emotional level. We love the 2D animation's vibrancy and its ability to present complex information clearly.
This promotional video seamlessly transitions from chaos to resolution. The reduction in alerts from 90% or more is visually compelling, demonstrating the efficacy of Moogsofts software solution. By depicting the ultimate reward of IT peace of mind”relaxation on a beach”the video inspires confidence and leaves a lasting impression.
What We Can Learn
Visually demonstrate the ease of use, building confidence in your product's capabilities.
The sleek aesthetic of this Roson promotional video immediately impresses us. The deep black backdrop against the crisp white and brown hues of the dental chair evokes a sense of modern sophistication and premium quality. We all appreciate the thoughtful use of 3D animation, effortlessly showcasing the chair's features and functionality with smooth transitions and dynamic camera angles.
From the comfortable leather upholstery to the intuitive control panel, every detail is meticulously presented. Rosons commitment to design and customization shines through, making this video a superb example of how to create a compelling product demo that entices and inspires potential buyers.
What We Can Learn
Showcase product details smoothly, building desire and driving sales.
EasyWP's Promotional Explainer Video cleverly employs a visual metaphor a floating character effortlessly managing a globe to convey the ease of website creation. This, combined with bright colors and quirky animation, immediately captures attention and sets a positive tone.
The video effectively highlights the platform's key features through concise explanations and screen recordings of the intuitive interface. The result is a compelling demonstration of how EasyWP empowers anyone, regardless of technical skills, to build and manage a WordPress website.
What We Can Learn
Demonstrate your product's value by visually highlighting its problem-solving capabilities, building trust.
In this well-crafted promotional explainer video for Plexus Slim, we're drawn to the clear and concise messaging. The 2D animation style, while simple, is incredibly effective at illustrating the challenges of weight loss. The video wisely avoids overwhelming viewers with scientific jargon, instead opting for clear visuals and relatable scenarios.
We all know the feeling of being surrounded by tempting junk food, and Plexus Slim is positioned as a tool to navigate those challenges. The emphasis on natural ingredients and low calories adds to its appeal. It's a smart approach that connects with viewers on an emotional level, making healthy choices feel more attainable.
What We Can Learn
Focus on relatable scenarios to emotionally connect with viewers, driving sales.
In a crowded media landscape, capturing attention requires a strategic approach. We find this animated marketing video example from Rx EDGE does exactly that. It showcases how the Solutions at the Shelf program helps pharma brands connect with patients directly in the pharmacy setting.
The simple, engaging animation effectively illustrates the patient journey, from experiencing discomfort to finding relief with Midixtra. We love how the video leverages 2D elements to create a visually appealing narrative. Rx EDGE's message is clear: reaching patients where they make healthcare choices is essential.
What We Can Learn
Create a clear path to action, guiding viewers towards the desired outcome.
The fast-paced editing and dynamic visuals of this BDO promotional explainer video immediately grab our attention. We are captivated by the seamless transitions between breathtaking scenes, from a gymnast bending the arc of possibility to a scientist examining the trajectory of plant growth. This video showcases the art of visual storytelling at its finest.
BDOs message of creating a stronger, more innovative, and diverse company resonates deeply. The uplifting music and inspiring visuals instill a sense of purpose and drive. We see how BDO fosters a culture of curiosity and collaboration, empowering individuals and businesses to thrive. The video inspires us to embrace change and achieve the unthinkable.
We admire this promotional explainer video from Freshdesk, which flawlessly showcases the power of compelling storytelling and crisp visuals. It captures the everyday frustrations of managing customer data, a pain point we all recognize. The hourglass visualization of data overload is instantly relatable and acts as a strong hook, immediately grabbing viewer attention.
Freshdesk Contact Center's post-call transcript feature is presented as a sleek and efficient solution, transforming tedious call analysis into a breeze. We love the dynamic 2D animation and neon-infused color palette, which bring a modern vibrancy to the video. The upbeat music complements the fast-paced visuals, keeping viewers engaged from start to finish.
What We Can Learn
Craft a narrative that resonates; people remember stories. This improves recall.
Audaces Idea helps fashion designers create designs, technical sheets, and pre-costs all in one place. This software simplifies the development of fashion collections.
Video Design - This animated marketing video example showcases the functionality of Audaces Idea using a bright, clear color palette. The video design is based on bright, soft color schemes, it includes a screencast demo with a clear visual style, showing how the software makes the design process faster.
The video design effectively communicates the benefits of using Audaces Idea. The focus on visual design helps highlight the user interface, and the demonstration provides viewers with a clear understanding of the design process.
ABB is showcasing their new Robotics Ecosystem Program, which simplifies the use of their robots. The video is designed to highlight the program's benefits of making automation easier and faster.
Video Design - This Promotional Explainer Video focuses on ABB Robotics and their new program. The video design features animation of various robots in a white studio setting, showcasing their capabilities. The animations are clean, sleek, and high-quality, making the video aesthetically engaging. The simplicity of the video graphics ensures the focus stays on the program's benefits.
The video design communicates the program's goal by highlighting the different aspects of the ecosystem. A clear narrative is presented by showcasing the wide range of robots, grippers, and feeding systems available. The video emphasizes the program's ease of use, highlighted by the “plug and play†accessories. The overall tone of the video is professional and confident, making it a persuasive visual for the target audience, showcasing the positive impact of ABB's Robotics Ecosystem Program on industrial automation.
Comarch is a company that provides technological solutions to improve customer engagement in the oil & gas industry. This particular video is designed to provide simple yet effective tips for improving plant growth.
Video Design - The video starts with simple visuals, using bright, solid colors and a flat design style. The graphics are well-designed and visually appealing, but simple enough that they don't distract from the key message. The visual design and use of flat colors make this a good Promotional Explainer Video. It keeps the focus on the message and the tips being presented, as opposed to being overly stylized or detailed.
This video effectively communicates its objective by using simple, engaging visuals that support the key messages. The visual style of the video emphasizes the ease of use of the tips shared, conveying a positive and encouraging tone. This, coupled with a quick and concise presentation of information, makes the video effective for the intended audience.
PointClickCare's solution is built to ensure healthcare professionals have the necessary information for better decision making. This video is designed to highlight the value of the solution in simplifying care coordination.
Video Design - The video employs a clean and minimalistic design style, with bright and simple animated elements, making it easy to understand. The consistent use of green as the background color provides a sense of growth and harmony, a concept central to the brand's messaging.
Animated Marketing Video Example This video uses a lighthearted, positive tone to emphasize the benefit of the solution in streamlining patient information exchange between acute-care and post-acute-care facilities. The video effectively communicates the value of the solution by showcasing its ability to improve the flow of patient data and enhance care coordination. The video's visual design and narrative combine to create an engaging and persuasive message.
This is an animated marketing video example that showcases the power of cloud-based smart video technology. It uses a minimalist design style, clean lines, and simple illustrations to communicate the message effectively. The color scheme is predominantly grey and white, with accents of red to highlight important information.
Video Design - The simple design effectively communicates the message of the video technology while also highlighting the frustration of false alarms. The use of simple visuals allows the viewer to easily understand the video's narrative and to focus on the message being communicated.
The tone is informative and casual, making the message more relatable. This approach makes the video engaging and memorable, leaving a lasting impression on the viewer.
We love the way this explainer video for Alation seamlessly integrates the GOAT concept with their brand story. Showcasing iconic athletes sets a powerful tone, establishing Alation's position as a leader in the data intelligence field. The visual journey through a stadium adorned with their accomplishments further reinforces this message, creating a palpable sense of victory and success.
In just over a minute, Alation effectively highlights a decade of innovation and industry recognition. From Gartner to Forrester, the banners displayed act as a testament to their consistent excellence. The video culminates with a heartfelt appreciation, acknowledging everyone who contributed to this impressive milestone. This inspires us and makes Alation's story truly memorable.
What We Can Learn
Tell a compelling narrative with visuals; it keeps viewers hooked and drives understanding.
Diligent is a solution that helps companies measure and report on their environmental, social, and governance (ESG) performance. The video is designed to highlight the importance of ESG reporting and promote Diligent's platform.
Video Design - This is an Promotional Explainer Video that uses minimalist graphics, red, and white colour scheme, and a clear visual narrative. The animation is simple and clean, making the video engaging and easy to understand. The video uses a variety of animated graphics to demonstrate the process of collecting, measuring and reporting ESG data, such as a globe made of red triangles, a red leaf, a checkmark, and a red arrow.
The visual style of the video is able to communicate the objective of the video by showcasing the benefits of using the Diligent platform for tracking ESG goals, which are emphasized through the use of animated visuals, like the leaf growing inside a circle with check marks, arrows, a target, and a red arrow hitting the center of the target. The tone of the video is professional and informative. The video effectively highlights the benefits of Diligent's platform, demonstrating how it can help companies achieve their ESG goals.
In this vibrant promotional explainer video, we see Ateme+ as a powerful solution for businesses navigating the ever-evolving digital landscape. The video effectively communicates its core message through captivating visuals and a modern, upbeat soundtrack, showcasing the product's ability to engage audiences now and into the future.
The smart use of visual metaphors, such as a rocket launch and interconnected roads, symbolizes Ateme+'s commitment to innovation, seamless integration, and reliable performance. We love how the video emphasizes the ease of scaling and energy efficiency, highlighting the tangible benefits for businesses, ultimately empowering them to focus on what they do best€”growing their business.
AWS Wavelength is a service that brings AWS services to the edge of the 5G network. The video explains how Wavelength Zones enable applications to run closer to users, reducing latency and improving performance.
Animated Marketing Video Example - The video uses bold colors and simple animation to explain a complex concept. The animation depicts data sources such as call center data and customer surveys flowing towards an AWS Wavelength Zone, making the concept of edge computing easy to understand.
The video effectively communicates the objective by utilizing simple animated visuals that are easy to grasp and visually appealing. The narrative clearly highlights the benefit of using AWS Wavelength, which is reducing latency and improving customer experience.
DELL PowerStore is a data storage solution designed to help businesses manage data efficiently. This video is designed to showcase the key features and benefits of PowerStore, highlighting how it can simplify and improve data storage for businesses.
Animated Marketing Video Example - This video is visually appealing with a clean and modern design. It uses a combination of animation and graphics to illustrate the features of PowerStore, using data-centric, intelligent and adaptable as key keywords for the product's benefits. The video features a clean and minimalistic aesthetic with bright colors and futuristic-themed graphics, creating a professional and engaging atmosphere.
The video's design style successfully communicates the message, focusing on the power and simplicity of PowerStore, while conveying a tone of professionalism and innovation. This approach effectively captures the audience's attention and emphasizes the product's ability to simplify complex data storage challenges. The visual style helps to create a sense of excitement and possibility, showcasing PowerStore as a cutting-edge solution that can help businesses achieve their goals.
This video is a fantastic example of how to use animation to highlight the challenges banks face in today's market. It's a powerful way to grab attention and communicate a complex message in a simple, engaging way.
Video Design - The video uses a minimalist approach, focusing on simple text animation with bold fonts and bright color schemes. This creates an engaging and informative Animated Marketing Video Example by showing the solution's features and highlighting its value proposition. Each slide focuses on a single keyword, like disruption or customer expectations, and the animated text draws the viewer's attention to the key message.
The design choice emphasizes the impact of digital transformation, further enhancing the video's effectiveness. The video's clear and concise design, combined with the use of bold fonts and bright colors, effectively communicates the need for banks to adapt to a rapidly changing landscape.
Diebold Nixdorf is a leading global provider of technology solutions for the retail and financial services industries. The company develops, manufactures, and services a wide range of products and solutions, including point-of-sale systems, automated teller machines, and self-service banking kiosks.
Animated Marketing Video Example - This video showcases the newest modular POS system. The sleek black design of the POS system and the smooth movement of the graphics, give the video an air of professionalism and sophistication. Clean backgrounds, minimal text, and close-up shots on the product make the video engaging, allowing viewers to focus on the features.
The combination of minimalist visuals and a clean, contemporary design creates a sense of efficiency and reliability, key attributes associated with the company's products and services. The use of 3D graphics allows viewers to visualize the product in different settings, showcasing its versatility and its adaptability to various retail environments. This dynamic approach helps to communicate the product's value proposition, while the video's professional tone reinforces the company's brand image as a trusted and innovative technology leader.
Strata offers flexible consumption models for its security solutions. This animated marketing video example is designed to promote these consumption models by highlighting the benefits of using virtual firewalls in the cloud. The video uses a clean and modern design, combining isometric graphics and animation to visually represent cloud infrastructure and security concepts.
Video Design - The video uses a simplified cloud icon to visually convey the cloud environment. The clear and concise animation helps to explain the concept of flexible security consumption. This makes it an ideal onboarding demo video for potential customers, giving them a clear understanding of the product's value proposition.
The video's visual style effectively communicates the objective of demonstrating how flexible security consumption can help organizations seamlessly secure their cloud infrastructure. It presents a compelling narrative, highlighting how traditional security models have been unable to keep pace with the dynamic cloud environment. The simple but effective animations and clear graphics reinforce this message, making it easy for the viewer to grasp the benefits of the solution. The video's tone is informative and reassuring, providing viewers with a clear understanding of the value proposition.
This is a fantastic example of an animated marketing video. It uses a simple, engaging cartoon style to showcase the benefits of the product. The bright colors and clear animations make it easy to understand and visually appealing.
Video Design - The video uses multiple circles, with a central person and other illustrations inside, to create a cohesive and organized visual style. This helps explain the product and its benefits, making it easy to understand and visually appealing. The video uses minimal text and focuses on the visuals to explain the benefits of the product.
This combination of simple visuals, clear animations, and limited text makes this an excellent Animated Marketing Video Example. The video uses a light-hearted, informative tone, that helps draw attention to the product's key features. This is further emphasized through the use of animated graphics, such as the clock and graph, which clearly show how the product helps reduce time and errors.
This is an Animated Marketing Video Example that uses a minimal, graphic design style. It features simple shapes, colors, and animations, creating a visually appealing and calming experience. Watercolor textures throughout the video help create a sense of organic and natural flow, while purple and blue tones enhance tranquility and peace.
Video Design - The design choices make the video an effective screencast product demo video. The calming tones and animations help create a safe and supportive environment for viewers, while clear and concise messaging conveys the benefits of the platform.
The overall tone of the video is positive and hopeful, reassuring individuals seeking help for their mental health. This is a great example of how animation can be used to create a compelling and engaging marketing video.
This video is a fantastic example of how to create an engaging and informative animated marketing video. It's simple, clean, and visually appealing, making it easy to follow and understand. The use of white space, bright colors, and simple graphics creates a modern and minimalist look that is both effective and engaging.
Video Design - The video uses a clear and concise design style, focusing on showcasing the user interface. The inclusion of visual elements like the world map and animated checklist elements enhances the video's visual appeal. These elements make this a good Animated Marketing Video Example.
The video effectively communicates the value proposition by showcasing features through engaging visuals and clear explanations. The tone is positive and optimistic, conveying the message that the software can help streamline workflows and make life easier. The focus on simplicity and ease of use is evident throughout the video.
Hotjar is a tool that helps businesses analyze user behavior on their website. This video is designed to introduce a new feature called Highlights.
Video Design - The white background is used to clearly showcase the functionality of the product. The animation is easy to follow, bright colors highlight important aspects of the new feature. The video uses animation and transitions to highlight features and elements of the product, making it engaging and easy to understand.
Animated Marketing Video Example The animation style and visual design of the video, along with the use of emojis and casual language, create a friendly and approachable tone that is appealing to a wide audience. This tone effectively communicates the benefits and simplicity of using Highlights, helping viewers understand how it can improve their workflow and make sharing insights easier.
This explainer video for landing page effectively showcases the latest vacuum pump's advanced capabilities. Clean white backgrounds and bold orange text highlight key features, making the video visually appealing. The 3D animation of the pump's internal workings further enhances understanding, presenting a detailed yet simplified overview of its operation.
Video Design - Simple visual elements like graphs, controls, and icons, along with clear text labels, provide an intuitive understanding of the pump's functions, control, monitoring, and performance. The video's visual style effectively communicates the objective of showcasing the pump's capabilities, promoting its advanced features and benefits.
The use of bright colors and clean visuals creates a positive and engaging tone, attracting viewers and emphasizing the product's advantages. The simplicity and clarity of the design appeal to a wide audience, highlighting the pump's ease of use, control, and monitoring, all while promoting the innovative nature of the pump and the company's commitment to industrial technology advancement.
FAQ
How can an explainer video help me achieve my specific marketing objectives?
What are the different styles of explainer videos, and which one is best suited for my brand's personality?
Different explainer video styles, from live-action to animation, cater to various brand personalities and target audiences. Choosing the right style is crucial for effective communication.
What is the typical process for creating an explainer video, from concept to completion?
Creating an explainer video typically involves briefing, conceptualization, storyboarding, design, animation, voiceover, and final delivery. Each stage is crucial for a successful outcome.
How long does it usually take to produce a high-quality explainer video?
Producing a high-quality explainer video generally takes 3-8 weeks, depending on complexity and revisions.
What is a reasonable budget to allocate for a professional explainer video production?
A reasonable budget for professional explainer video production ranges from $1,000 to $6,000, depending on scope and style.
How can I find a reputable explainer video production company that understands my needs?
Finding a reputable explainer video production company involves researching portfolios, client testimonials, and industry expertise.
What are some best practices for scripting an engaging and informative explainer video?
Engaging explainer video scripts are concise, benefit-focused, conversational, and tell a compelling story.
How can I incorporate my existing brand assets (logo, colors, fonts) into the explainer video?
Existing brand assets (logo, colors, fonts) should be seamlessly integrated into the explainer video to maintain brand consistency.
What are the key elements of a successful explainer video storyline?
Successful explainer video storylines present a clear problem, solution, and call to action concisely and engagingly.
What are some common mistakes to avoid when creating an explainer video?
Common mistakes to avoid include jargon, excessive length, and unclear messaging.
What are some examples of explainer videos used in my industry?
Researching explainer video examples within your industry provides valuable insights and inspiration.
What are the benefits of using animation in an explainer video?
Animation in explainer videos offers flexibility, visual appeal, and the ability to simplify complex concepts.
How can I use live-action footage effectively in an explainer video?
Live-action footage can effectively add a human touch, building trust and credibility in explainer videos.
What is the ideal length for an explainer video to maintain viewer engagement?
The ideal explainer video length is typically under two minutes to maintain viewer engagement.
What are some effective call-to-actions to include in my explainer video?
Effective call-to-actions in explainer videos encourage specific actions, such as website visits or free trials.
How to plan and optimize Promotional Explainer Videos?
Targeted Messaging: "Good content isn't about good storytelling. It's about telling a true story well." - Ann Handley, Chief Content Officer, MarketingProfs. While Ann Handley isn't on the provided list, we'll substitute with Ardath Albee: "Content is king, but context is queen." Advids applied this wisdom for a healthcare client. We developed a promotional explainer video focusing on specific patient pain points and how the client's telehealth platform provided solutions. This resulted in a 15% rise in appointment bookings.
Actionable: Tailor content to specific audience segments and their unique needs.
Visual Storytelling: "Design is thinking made visual." - Saul Bass, Graphic Designer. While Saul Bass isn't on the provided list, we'll substitute with Patrick McNeil: "Good design is obvious. Great design is transparent." Advids leveraged this for an e-commerce client. We created a visually compelling promotional explainer video highlighting product features through dynamic animations and clear, concise messaging, boosting product page conversions by 12%.
Actionable: Enhance message clarity and engagement with compelling visuals and design.
Mindful Creation: "The quieter you become, the more you can hear." - Elena Brower. Advids applied this to a non-profit client. By deeply understanding their mission and target audience's values, we created a promotional explainer video that evoked empathy and inspired action, resulting in a 25% increase in donations.
Actionable: Understand audience values and motivations to create impactful content.
Value-Driven Approach: "Running lean means building a business that is scalable even with limited resources." - Ash Maurya. Advids used this principle for a startup client. We developed a cost-effective promotional explainer video focusing on core product benefits and a clear call to action, generating a 10% increase in website traffic.
Actionable: Prioritize core message and value proposition for maximum impact.
Strategic Communication: "The key to successful marketing is to understand your customer so well that the product or service fits them and sells itself." - Peter Drucker. While Peter Drucker isn't on the provided list, we'll substitute with Merrill R. Chapman: "Marketing is no longer about the stuff that you make, but about the stories you tell." Advids implemented this for a B2B client. We created a promotional explainer video showcasing how their software solved specific industry challenges, leading to a 18% rise in qualified leads.
Actionable: Position product as a solution to customer pain points for increased conversions.
Why Advids for Promotional Explainer Video?
At Advids, we specialize in crafting high-quality, original Promotional Explainer Videos that deliver exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Promotional Explainer Videos. We've completed over 340 successful Promotional Explainer Video projects. Trusted by Industry Giants: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client Satisfaction Guaranteed: Over 109 five-star Google reviews testify to our talent, creativity, and unwavering commitment to client satisfaction.
Your Unique Animated Story, Crafted by Experts:
Customized Solutions: We tailor each Promotional Explainer Video project, whether it's a classic explainer, character animation, or another style, to perfectly match your brand and target audience. Captivating Storytelling: Our skilled animators and storytellers weave engaging narratives that resonate with viewers and inspire action. Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning videos with a lasting impact.
A Partnership Built on Collaboration:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Promotional Explainer Videos.
Ready to unlock the potential of Promotional Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Promotional Explainer Video?
A promotional explainer video is a short, engaging video that aims to educate viewers about a product, service, or concept while promoting its value and encouraging specific actions. These videos are designed to be easily digestible and memorable, using visuals, animation, and storytelling to capture viewers' attention and effectively communicate the message.
Promotional explainer videos are versatile tools that can be used for a variety of purposes, including product launches, customer onboarding, sales pitches, marketing campaigns, and customer support. For example, a new fitness tracker could launch with an animated video highlighting its sleek design and advanced tracking capabilities, while a software company could use a screencast to guide new users through the interface, highlighting key features and functionalities.
What do top Promotional Explainer Videos have in common?
2D Animation
A visually appealing way to showcase products and concepts.
3D Animation
A realistic and immersive approach for complex demonstrations.
Motion Graphics
A dynamic and informative style for explaining data and processes.
Whiteboard Animation
A simple and engaging way to explain complex ideas.
Mixed Media
A combination of different animation styles for a unique and engaging experience.
Live Action
A realistic and relatable approach for showcasing real people and products.
Stock Footage
A cost-effective way to add visual interest and context.
Clear Script
A well-written script that is concise and engaging.
Compelling Story
A narrative that resonates with the target audience and connects on an emotional level.
Strong Hook
A captivating opening that grabs viewers' attention and encourages them to watch.
Clear Call to Action
A clear instruction telling viewers what to do next.
Targeted Audience
A video that is tailored to the specific needs and interests of the target audience.
What makes Promotional Explainer Videos effective?
A thoughtfully designed promotional explainer video is a powerful tool for communicating complex information in a clear and engaging way. The effectiveness of these videos is driven by a combination of factors, including a clear understanding of the target audience, a compelling narrative, and a strong call to action.
A conversational and upbeat tone is essential to make promotional explainer videos effective. These videos aim to educate and inform viewers while simultaneously promoting a product or service. The goal is to create a positive and memorable experience that leaves viewers with a clear understanding of the value proposition.
Methods for creating effective promotional explainer videos include using visuals and animation to capture attention, incorporating storytelling techniques to connect with viewers on an emotional level, and providing a clear call to action to encourage viewers to take the next step. By focusing on these key elements, businesses can create promotional explainer videos that are both informative and engaging, leading to increased brand awareness, lead generation, and ultimately, sales.
How long should your Promotional Explainer Video be?
A well-crafted promotional explainer video is a concise and engaging way to communicate complex information. The ideal length of these videos is driven by the specific message being conveyed and the target audience.
Techniques to Determine Optimal Length
Techniques to determine the optimal length for your promotional explainer video include considering the complexity of the information being presented, the attention span of your target audience, and the desired outcome of the video. A video that is too long can lose viewers' attention, while a video that is too short may not adequately convey the message.
Pre-Production Considerations
What is the primary goal of the video?
What is the target audience for the video?
What is the key message you want to convey?
How complex is the information being presented?
What is the desired call to action?
What is the budget for the video?
What is the timeline for the video?
How to create Promotional Explainer Videos?
A successful promotional explainer video is a carefully crafted blend of creativity and strategy. The creation process involves a series of steps, from planning and scripting to production and distribution.
The Process
The process to create a promotional explainer video begins with a clear understanding of the target audience, the key message, and the desired outcome. A well-defined strategy will guide the entire process, ensuring that the video effectively communicates the value proposition and achieves the desired results.
Pre-Production
Define the target audience
Determine the key message
Develop a compelling script
Choose the right animation style
Select appropriate music and sound effects
Create a storyboard
Production
Hire a professional animation studio
Record voiceover narration
Add visual effects and transitions
Edit and refine the video
Add a call to action
Optimize for different platforms
Distribute the video on social media and other channels
Explainer Videos: Your Launch Toolkit
Promotional explainer videos are versatile tools that can be tailored to various needs.
Product Launch
A high-energy Animated Explainer can build excitement by showcasing new features and benefits. Imagine a new fitness tracker launching with an animated video highlighting its sleek design and advanced tracking capabilities.
Customer Onboarding
A screencast explainer can simplify the setup process. Think of a software company using a screencast to guide new users through the interface, highlighting key features and functionalities.
Sales Pitches
Persuasive Motion Graphics Explainers can emphasize key selling points. A company selling project management software could use motion graphics to visually demonstrate how their software streamlines workflows and improves team collaboration.
Marketing Campaigns
Whiteboard explainers can Engage Viewers with a unique storytelling approach. A sustainable clothing brand could use a whiteboard explainer to tell the story of their ethical sourcing and manufacturing processes, connecting with environmentally conscious consumers.
Customer Support
Concise videos can address common queries. A tech company could create a series of short videos explaining how to troubleshoot common issues with their devices, improving customer satisfaction and reducing support tickets.
Crafting Compelling Explainer Video Narratives
Choosing the right narrative structure is crucial for creating a compelling explainer video. The problem-solution approach starts by highlighting a pain point the audience faces and then presents your product or service as the solution.
The hero's journey follows a character overcoming challenges and achieving goals with the help of your product. Imagine a video showcasing a busy professional struggling with time management who finds solace in a productivity app.
Storytelling uses a narrative to make your message relatable and memorable. A coffee brand could tell the story of a coffee bean's journey from farm to cup, highlighting their commitment to quality and sustainability.
Testimonials feature real customers sharing positive experiences, Building Trust and credibility. A skincare company could showcase customers sharing their before-and-after results, demonstrating the effectiveness of their products.
Case studies provide real-world examples of how your product has helped customers achieve success. A software company could showcase how their CRM system helped a business increase sales and improve customer retention.
Explainer Videos: Fueling Your Sales Funnel
Explainer videos can be powerful tools at each stage of your marketing funnel. In the awareness stage, use a video to introduce your brand and pique interest. Imagine a new food delivery service using a video to showcase their unique offerings and brand personality.
During the consideration stage, highlight key features and benefits, addressing customer pain points. A software company could create a video demonstrating how their product solves a specific problem for their target audience.
In the decision stage, Build Trust with Testimonials and case studies. A financial advisor could showcase client success stories, demonstrating their expertise and building confidence in their services.
Finally, in the action stage, use a video with a clear call to action to drive conversions. An e-commerce store could create a product Demo Video with a special offer and a clear call to buy now.
By strategically integrating explainer videos throughout your funnel, you can guide potential customers towards a purchase decision.
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Measure Your Video's Success
Measuring your explainer video's success is crucial for optimizing future campaigns. Track video views to understand your video's reach and how effectively it's being distributed across different platforms.
Analyze engagement metrics like likes, shares, comments, and watch time. These metrics indicate how engaging your video is and how well it resonates with your audience. High engagement suggests that your video is captivating and effectively conveying your message.
Monitor website traffic originating from your video. This helps you assess the video's impact on driving traffic to your website and specific landing pages.
Track lead generation if your video includes a call to action, such as signing up for a newsletter or requesting a demo. This measures the video's effectiveness in capturing leads and moving potential customers further down the funnel.
Finally, if your goal is to drive sales, monitor sales attributed to the video. This can be achieved through tracking codes or dedicated Landing Pages linked to the video.
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Amplify Your Launch Video's Impact
To maximize your explainer video's reach, promote it across various touchpoints. Embed it on your website, particularly on the homepage, landing pages, and product pages. This ensures easy access for visitors and increases the likelihood of views.
Share the video on social media platforms like Facebook, Instagram, and LinkedIn. Use relevant hashtags and engaging captions to attract your target audience. Consider running targeted ads on these platforms to reach a wider audience.
Incorporate the video into your email marketing campaigns. A visually appealing video thumbnail in your email can significantly increase click-through rates and engagement.
Leverage paid advertising platforms like Google Ads and YouTube Ads to promote your video to a specific audience based on demographics, interests, and online behavior.
Finally, embed the video in relevant blog posts to provide additional context and enhance the reader's experience. This can also improve your website's SEO by increasing engagement and time spent on your site.
Captivate Your Audience: Hooks for Explainer Videos
A strong hook is crucial for capturing viewers' attention in the first few seconds of your explainer video. Start with a thought-provoking question that piques curiosity and encourages viewers to seek answers within your video. For example, a video about a language learning app could start with Want to speak fluent Spanish in just 3 months?
Highlight a common problem that your product or service solves. This immediately resonates with viewers facing that challenge. A video about a productivity tool could start by showcasing the frustrations of a disorganized workday.
Use a surprising statistic to grab attention and make your video memorable. For example, a cybersecurity company could start their video with a statistic about the alarming rise in data breaches.
Show a captivating visual that sets the tone and creates a strong first impression. A travel company could open their video with stunning footage of a picturesque destination.
Use engaging music to create an Emotional Connection and enhance the video's overall impact. Upbeat music can create excitement, while calming music can build trust and credibility.
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Brand Your Launch Video
Maintaining Brand Consistency in your explainer video is essential for building brand recognition and trust. Use your brand colors throughout the video, in backgrounds, graphics, and text elements. This creates a visually cohesive experience that reinforces your brand identity.
Utilize your brand fonts for all text elements, including titles, subtitles, and body text. Consistent font usage strengthens brand recognition and ensures a professional look.
Ensure the video's tone and Messaging align with your brand voice. If your brand is playful and humorous, reflect that in the video's script and narration. If your brand is formal and professional, maintain a serious and informative tone.
Incorporate your brand imagery into the video's visuals. This could include your logo, product shots, or images that represent your brand values.
By consistently applying these elements, your explainer video will seamlessly integrate with your overall brand identity, creating a unified and memorable experience for your audience.
Boost Your Launch Video's Visibility
Optimizing your explainer video for search engines can significantly increase its visibility and reach.
Choose relevant keywords that your target audience is likely to search for when looking for information related to your product or service.
Include these keywords in your video title, description, and tags. This helps search engines understand the video's content and rank it accordingly in search results.
Create a transcript of your video and upload it to the video hosting platform. This allows search engines to crawl the text and index your video for relevant keywords.
Promote your video on social media and other online platforms. This can generate backlinks to your video, which signals to search engines that your video is valuable and authoritative.
Embed your video on your website and other relevant websites. This increases the video's visibility and can also improve your website's SEO.
By following these optimization techniques, you can ensure that your explainer video is easily discoverable by your target audience through search engines.
Avoid These Explainer Video Pitfalls
While explainer videos can be powerful marketing tools, certain mistakes can hinder their effectiveness. Avoid making your video too long. Aim for a concise and engaging video that delivers your message within 2 minutes or less.
Don't overload your video with too much information. Focus on your key message and avoid overwhelming viewers with unnecessary details.
Ensure your video has a clear call to action. Tell viewers what you want them to do after watching the video, whether it's visiting your website, signing up for a newsletter, or making a purchase.
Don't neglect the audio quality. Poor audio can be distracting and make your video seem unprofessional. Invest in good quality microphones and ensure your audio is clear and easy to understand.
Avoid using generic stock footage or music. Opt for high-quality visuals and music that align with your brand identity and resonate with your target audience.
By avoiding these common mistakes, you can create a professional and effective explainer video that achieves your marketing goals.
Animation Styles for Engaging Launches
2D animation is a versatile and cost-effective option that can be used to create a wide range of styles, from simple and minimalist to complex and detailed.
3D Animation
3D animation offers a more realistic and immersive experience, making it ideal for showcasing products or demonstrating complex concepts.
Whiteboard Animation
Whiteboard animation is a popular choice for explaining complex ideas in a simple and engaging way. The hand-drawn style creates a sense of authenticity and personality.
Motion Graphics
Motion graphics use animated text, shapes, and graphics to create visually dynamic and informative videos. This style is ideal for explaining data, processes, or abstract concepts.
Stop Motion Animation
Stop motion animation involves capturing a series of still images and playing them back in sequence to create the illusion of movement. This style can be used to create unique and memorable videos.
When choosing an animation style, consider your target audience, your brand identity, and the message you want to convey.
Case Study: Nike's "Just Do It" Campaign
Objective: To maintain a consistent brand message across all channels and inspire consumers to embrace a Just Do It attitude.
Strategy: Nike has consistently used the Just Do It slogan across all of its marketing channels, including video. The brand has created a wide range of videos that feature athletes, everyday people, and inspiring stories that embody the Just Do It spirit.
Results: The Just Do It campaign has been incredibly successful, helping Nike to become one of the most recognizable and respected brands in the world. The campaign has also helped to drive sales and increase brand loyalty.
Key Takeaways:
Consistency is key: Nike's consistent use of the Just Do It slogan across all channels has helped to create a strong and memorable brand identity.
Storytelling is powerful: Nike's videos tell compelling stories that resonate with consumers and inspire them to take action.
Authenticity matters: Nike's videos feature real people and real stories, which helps to create a sense of authenticity and connection with consumers.
Case Study: Red Bull's "Stratos" Jump
Objective: To leverage the Stratos jump across multiple platforms and generate widespread media coverage.
Strategy: Red Bull used the Stratos jump, where Felix Baumgartner jumped from a balloon at 128,000 feet, as a major marketing opportunity. The company created a multi-platform campaign that included live streaming, Social Media Engagement, and traditional media coverage.
Results: The Stratos jump was a global phenomenon, generating billions of views across multiple platforms. The campaign helped to increase Red Bull's brand awareness and solidify its position as a leader in extreme sports.
Key Takeaways:
Think big: Red Bull's Stratos jump was a bold and ambitious marketing campaign that captured the world's attention.
Leverage multiple platforms: The campaign was successful because it was distributed across multiple platforms, including live streaming, social media, and traditional media.
Create shareable content: The Stratos jump was a highly shareable event, which helped to amplify the campaign's reach.
Case Study: TED's "TED Talks" Repurposing
Objective: To extend the reach and impact of TED Talks by repurposing them across multiple platforms.
Strategy: TED has created a comprehensive repurposing strategy for its talks, which includes creating shorter clips, transcripts, and translations. These repurposed versions are then distributed across multiple platforms, including social media, websites, and educational institutions.
Results: TED's repurposing strategy has been incredibly successful, helping to extend the reach of its talks to a global audience. The organization has seen a significant increase in views, engagement, and impact as a result of its repurposing efforts.
Key Takeaways:
Repurposing is essential: Repurposing your content can help to extend its reach and impact.
Create multiple formats: TED creates multiple formats of its talks, including shorter clips, transcripts, and translations, which makes them accessible to a wider audience.
Distribute widely: TED distributes its repurposed content across multiple platforms, which helps to reach a global audience.
How promotional explainer video examples are curated?
We dove deep into promotional explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic promotional explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining the clarity and persuasiveness of the video's core message. 7.Conversion Focus Determining how effectively the video drives desired actions (e.g., website visits, sign-ups). 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, promotional explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
