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30 Effective Business Explainer Video Examples To Captivate Your Audience

Business Explainer Video
Table of Contents
Business Explainer Video Examples
FAQ
The Psychology Driving Explainer Video Success
Why Advids for Business Explainer Video?
What is a Business Explainer Video?
What do top Business Explainer Videos have in common?
What makes Business Explainer Video effective?
How long should your Business Explainer Video be?
How to create Business Explainer Videos?

Are you finding it challenging to articulate your business offerings clearly? Discover how dynamic visuals are helping businesses across various sectors simplify their core value proposition and boost audience engagement.

Video's role in modern marketing:

* 91% of businesses are using video marketing in 2023.
* 87% of marketers say that video has increased traffic to their websites.
* 93% of brands landed a new customer by posting a video on social media.

It's been shown that complexity leads to a significant drop-off in user engagement, with as many as 80% abandoning onboarding processes. Explainer videos offer a powerful solution for enhancing understanding and improving retention. Explore this curated collection of 30 business explainer video examples to see the impact of visual storytelling.

It’s crucial to plan ahead when it comes to high-quality video production. Discuss with our team, how you can get visual style, budget, timeline in sync.

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Business Explainer Video Examples

1. Mastercard Marketing explainer video

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PT1M16S
Duration : 1 minute and 16 seconds

Global digital payment network explainer. This Mastercard explainer strategically elevates the brand beyond a payment card, positioning it as a leading technology company that seamlessly connects individuals, businesses, and governments worldwide. Through engaging 2D motion graphics and a confident narrative, the video demonstrates Mastercard's innovative, secure, and accessible solutions, driving global commerce and financial inclusion by connecting people to "priceless possibilities."

Why It Stands Out:

Universal Connectivity: Seamless Payments, Anywhere, Anytime: Mastercard expertly illustrates its pervasive global network, showcasing how diverse transactions€”from in-app home delivery orders to contactless public transit payments€”are processed instantly across 210 countries and 150 currencies, 24/7. This visual ubiquity underscores the brand's commitment to making payments effortless and universally accessible.

Driving Digital Commerce: Empowering Inclusion & Innovation: The video highlights Mastercard's broader impact, from enabling businesses to sell goods across borders with verified identity solutions to helping governments disburse payments efficiently. It emphasizes financial inclusion by depicting various users and contexts, effectively portraying Mastercard as a catalyst for smart city development and economic empowerment.

* A Future-Forward Brand: Redefining Secure Transactions: With crisp flat design and clear UI animations, the explainer positions Mastercard as a technology innovator dedicated to advanced security. Visuals of secure digital transactions, identity verification, and QR code payments reinforce the brand's commitment to building trust and confidence in every interaction, making Mastercard a leader in the evolving landscape of digital finance.

What We Can Learn

Employ simple animation to depict complex systems and show optimization benefits visually engaging viewers.

2. Adobe Experience Manager Software explainer video

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PT1M16S
Duration : 1 minute and 19 seconds

This Adobe Experience Manager explainer video masterfully addresses the complex challenge of delivering engaging, personalized content across diverse digital channels. It orchestrates dynamic motion graphics and precise UI demonstrations to showcase how the platform simplifies and automates content creation, empowering marketers to rapidly design, launch, and optimize segment-specific experiences without technical hurdles.

Why It Stands Out:

Dynamic Visuals Simplify Cross-Device Challenges: The video opens with sophisticated geometric pattern morphing, abstractly representing the fragmentation of content across various screens. This innovative visual strategy immediately contextualizes Adobe Experience Manager's core value proposition: ensuring consistent, optimized digital experiences regardless of screen size or device.

Empowering Marketers with Intuitive, Code-Free Editing: Through clean, responsive UI simulations, the video demonstrates Adobe Experience Manager's user-friendly interface. It highlights features like drag-and-drop customization with pre-made styles and code-free editing of single-page applications, effectively showing how the platform empowers marketing teams to build and modify content efficiently.

* Delivering Personalized, Segment-Specific Outcomes: The explainer clearly illustrates how Adobe Experience Manager allows for KPI-driven content optimization and audience segmentation. By showing automated tailoring of page layouts for specific groups, the video powerfully communicates the platform's ability to drive personalized experiences, ensuring maximum engagement and strategic marketing impact.

What We Can Learn

Showcasing ultra precise movement like 0.05mm repeatability builds trust with technically focused viewers.

3. AllCloud Sales explainer video

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PT1M16S
Duration : 1 minute and 26 seconds

Cloud migration explainer video for AllCloud masterfully simplifies the often-daunting task of IT infrastructure modernization. Through engaging 2D motion graphics and a reassuring narrative, AllCloud presents its structured, AWS-validated approach as the clear path to a secure, cost-effective, and flexible cloud environment.

Why It Stands Out:

Visually Deconstructing Cloud Complexity: AllCloud uses crisp 2D motion graphics and ingenious visual metaphors, such as personified data characters, to make the complex journey of IT infrastructure migration immediately understandable. This intuitive data flow visualization transforms abstract technical processes into a clear, relatable narrative, highlighting potential pitfalls and seamless solutions.

Guiding Through a Proven AWS Migration Framework: Positioning AllCloud as an expert partner, the video meticulously outlines the tried-and-tested AWS three-stage "Migration Acceleration Program." This structured roadmap, visually presented as a clear staircase, builds immense confidence by demonstrating a methodical, de-risked approach to cloud adoption, ensuring a successful transition for businesses.

* Quantifying Cloud Benefits with Visual Clarity: The explainer distills key business advantages into easily digestible visual elements, showcasing how AllCloud's solution leads to reduced IT costs, improved security, and enhanced flexibility. The concluding visual of happy, settled data in its new cloud home powerfully reinforces the positive and optimized outcome for the client's modernized IT infrastructure.

What We Can Learn

Showing a clear process can increase viewer comprehension by over 50 percent.

4. Granicus Marketing explainer video

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PT1M16S
Duration : 1 minute and 27 seconds

Government communication platform explainer: This Granicus marketing video masterfully addresses the complexities faced by public agencies, positioning its platform as the singular solution for modern digital outreach. Through abstract iconography and a clear problem-solution narrative, it illuminates how Granicus unifies disparate communication efforts, empowering government communicators to engage citizens efficiently and achieve measurable results at a fraction of traditional costs.

Why It Stands Out:

Decoding the Maze of Public Engagement: The video opens by powerfully visualizing the overwhelming network of goals and challenges government communicators face, from citizen feedback to brand building. It then strategically contrasts this complexity with Granicus's streamlined, cost-effective approach, transforming frustration into clarity with innovative abstract data visualization.

Orchestrating Omni-Channel Government Outreach: Granicus is showcased as a comprehensive platform, demonstrating how a single message seamlessly deploys across templated emails, personalized text, social media, and agency websites. This integrated multi-channel distribution from a unified UI simplifies communication and drives citizen action, visually embodying the solution in a dynamic "city" graphic.

* Proving Reliability with FedRAMP and Measurable Outcomes: The animation culminates in the powerful metaphor of puzzle pieces fitting together, illustrating how Granicus delivers a holistic solution that enhances engagement and yields tangible results. Highlighting FedRAMP certification, the video underscores Granicus's trustworthiness, ensuring government agencies can confidently achieve their missions with measurable impact.

What We Can Learn

Use animation to simplify complex topics into easily understandable engaging content for viewers.

5. E.ON Whiteboard explainer video

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PT1M16S
Duration : 1 minute and 39 seconds

An exemplary air source heat pump explainer, E.ON's animated video demystifies complex sustainable home heating technology, positioning it as an accessible, eco-friendly solution for modern homeowners. Through crisp 3D animation and an ingenious 'reverse fridge' analogy, it simplifies thermodynamic principles and visualizes the complete installation process, empowering viewers with clarity and confidence.

Why It Stands Out:

Demystifying Heat Pump Science: The "Reverse Fridge" Visual: E.ON employs pristine 3D animation and an exceptionally clear 'reverse fridge' analogy to illustrate the complex thermodynamic process of its air source heat pump. This visual brilliance translates abstract science into an easily graspable concept, making the core functionality instantly understandable and credible.

Seamless Integration: Visualizing Your Home's Sustainable Transformation: The video masterfully details the air source heat pump installation process through an innovative 'peeling back' house animation. This unique cutaway view showcases the room-by-room assessment and component integration, addressing homeowner concerns about disruption and illustrating E.ON's comprehensive, tailored approach.

* Empowering Sustainable Comfort: E.ON's Clear Path to Eco-Heating: Beyond explanation, the video empowers homeowners by connecting the air source heat pump directly to reduced carbon emissions and optimal home comfort. E.ON effectively communicates the journey from installation to intuitive control, framing sustainable heating as a simple, rewarding lifestyle upgrade that's within reach.

What We Can Learn

Transport viewers into the immersive world your technology creates highlighting unique spatial capabilities.

6. LifeID Landing page video

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PT1M16S
Duration : 1 minute and 47 seconds

This blockchain identity solution explainer video for LifeID masterfully navigates the complexities of decentralized identity, positioning the brand as the definitive answer to personal data control and security. Through elegant 2D motion graphics and a minimalist aesthetic, the video constructs a compelling narrative of user empowerment, transforming abstract concepts into tangible benefits for both online and real-world interactions.

Why It Stands Out:

Empowering Self-Sovereign Digital Identity: The animation vividly portrays individuals reclaiming agency over their data, visually blocking external control from social networks or governments. This core narrative reinforces LifeIDs promise of lifelong, self-sovereign digital identity, ensuring the user remains in complete control without relying on third-party oversight.

Visualizing Secure & Simplified Identity Management: LifeID addresses prevalent concerns about data privacy and convenience by animating the seamless integration of various identity credentials into a single, biometrically secured phone app. The visual deconstruction of traditional passwords and IDs underscores how LifeID simplifies identity authentication, transforming complex processes into an experience of "perfect ease and confidence."

* Global Reach with Decentralized Control: The video strategically showcases LifeIDs decentralized, permissionless architecture, highlighting its ability to exist on any smart contract-based blockchain. This visual representation of global network expansion emphasizes the platform's universal applicability and potential to become the new standard for identity worldwide, offering both security and convenience across all digital frontiers.

What We Can Learn

Employ simple evolving line animation to visually narrate the protective journey with clarity.

7. ActiveCollab Animated business video

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PT1M16S
Duration : 1 minute and 47 seconds

This ActiveCollab video masterfully showcases new functionalities designed for enhanced user control and team efficiency. Through pristine UI walkthroughs and practical demonstrations, the video highlights significant improvements in availability notifications and robust project file management, driving workflow optimization and productivity enhancement.

Why It Stands Out:

Master Team Availability with Custom Alerts: ActiveCollab empowers users to precisely track team availability. The video demonstrates customizable notification settings, allowing owners to select specific recipients (HR or managers) for alerts when team members add availability records, ensuring seamless communication and resource planning.

Precision File Management: Dynamic Filtering & Sorting: ActiveCollab's enhanced file section is brought to life with visual proof of effortless drag-and-drop uploads and powerful organizational tools. The video highlights dynamic filtering by type, extension, uploader, and location, alongside sorting by name, date, and size, transforming digital asset organization.

* Responsive Updates: Enhancing User Control & Efficiency: This explainer strategically positions ActiveCollab as a platform that actively listens to its users. By demonstrating new features like multi-select filters in file management, the video assures viewers of continuous product evolution, directly improving workflow efficiency and overall user experience based on requested enhancements.

What We Can Learn

Employ smooth camera movement and pacing to guide viewers through the product's best aspects.

8. Eneco Landing page video

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PT1M16S
Duration : 1 minute and 48 seconds

Eneco's energy bill explainer animation expertly demystifies the complexities of energy billing by transforming abstract financial calculations into digestible visual insights, fostering unparalleled transparency. This 2D motion graphics video strategically addresses common customer confusion, building trust and empowering users with the knowledge and tools for proactive energy management.

Why It Stands Out:

Demystifying Your Energy Statement: A Transparent Breakdown: The video uses an intuitive pie chart decomposition to clearly segment monthly payment components: delivery costs (Eneco's portion), network management fees, and government levies. This visual clarity meticulously unpacks the bill's structure, ensuring customers understand exactly where their money goes.

Visualizing Consumption Trends for Balanced Payments: Through sophisticated procedural bar chart animations, the explainer dynamically illustrates fluctuating seasonal energy consumption. It then visually flattens these variations into a consistent, manageable monthly term amount, preventing bill shocks and providing a stable financial outlook for Eneco customers.

* Empowering Proactive Management with Eneco Digital Tools: The animation concludes with a clear call to action, guiding customers to use the Eneco app or "Mijn Eneco" portal to monitor consumption and adjust their term payment as needed. This proactive approach cultivates confidence, enabling users to maintain control over their energy expenses throughout the year.

What We Can Learn

Showcase battery endurance with clear numbers highlighting smart mode duration of 72 hours.

9. FIS Software explainer video

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PT1M16S
Duration : 1 minute and 4 seconds

Omnichannel returns solution explainer, this video by FIS deconstructs the complex, disconnected "buy online, return in store" (BORIS) process, presenting a seamless, unified solution for retailers. Through dynamic isometric 3D animation and strategic color transitions, it visually transforms customer and operational friction into a streamlined, fraud-minimized experience, simplifying a critical retail challenge.

Why It Stands Out:

From Fragmented Frustration to Unified Flow: The video masterfully visualizes the inherent disconnect in traditional online return processes, transitioning from a chaotic web of manual red lines to a fluid, integrated network represented by clean yellow data paths. This animated metaphor effectively highlights how the FIS solution transforms operational complexities into a cohesive system, benefiting both retailers and customers.

Frictionless Omnichannel Returns Through Tokenization: FIS demonstrates a unique solution where a "unique token" for each shopper enables completely frictionless in-store returns, eliminating the need for customers to provide their original payment card. This innovative approach simplifies the process, enhances customer convenience, and directly addresses a major pain point, all while minimizing fraud.

* Boosting Retailer Confidence with Seamless, Secure Experiences: By presenting a holistic system that unifies customer experiences across all touchpoints, the video reassures retailers that they can focus on sales rather than manual returns processing. The shift from a problematic red/blue palette to an optimistic green/blue environment visually reinforces the improved efficiency, enhanced security, and overall positive impact of the Worldpay from FIS platform on retail operations.

What We Can Learn

Translate large numbers like 2000 miles into compelling visual narratives.

10. TesseractDB Marketing explainer video

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PT1M16S
Duration : 1 minute and 54 seconds

The unified customer engagement platform video for TesseractDB masterfully transforms the abstract challenge of fragmented customer data into a compelling narrative of humanized relationships. Using dynamic 3D motion graphics, it illustrates how CleverTap's TesseractDB effortlessly captures and analyzes every customer interaction, creating a lifetime of personalized experiences that resonate deeply. This powerful explainer establishes TesseractDB as the essential intelligence for unlocking limitless Customer Lifetime Value.

Why It Stands Out:

Capturing Every Customer Life Moment: CleverTap's video visually deconstructs the customer lifecycle through a fluid, procedurally animated timeline, showcasing diverse milestones from car rentals to pet birthdays. This intuitive visual metaphor powerfully demonstrates how TesseractDB remembers and unifies every interaction, translating fleeting data points into a comprehensive, actionable customer story.

Orchestrating Empathetic Lifetime Journeys: The animation portrays the CleverTap platform as an intelligent hub, remembering and understanding customer preferences to enable businesses to design heart-felt, personalized experiences at scale. By connecting individual interactions to meaningful life events, the video emphasizes building genuine connections that transcend simple transactions, fostering deep brand love.

* Unlocking Limitless Lifetime Value at Scale: By vividly demonstrating how TesseractDB helps businesses "Understand, Optimize, and Engage," the video highlights its strategic power to foster brand loyalty and advocacy. The seamless integration of data, experimentation, and personalization shown solidifies TesseractDB's promise of transforming customer relationships into an engine for long-term, sustainable growth.

What We Can Learn

Translate production volume into a large scale visual icon representing over six million units.

11. DuploCloud Service explainer video

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PT1M16S
Duration : 2 minutes and 10 seconds

This animated explainer video for DuploCloud effectively demystifies the complexities of automated cloud compliance infrastructure, presenting DuploCloud as the definitive solution for secure, compliant, and efficient public cloud operations. It vividly contrasts the arduous, manual processes of traditional DevOps with the effortless automation achieved through a powerful rules-based engine, addressing critical challenges in cost, time, and expertise.

Why It Stands Out:

Auto-Generating Secure, Compliant Cloud Architectures: DuploCloud's core innovation is showcased through a dynamic rules-based engine that transforms declarative user requirements into meticulously configured, secure, and compliant cloud infrastructure. This advanced system eradicates manual coding, ensuring automatic adherence to diverse regulatory standards like ISO and PCI DSS.

Eliminating the Bottleneck of Manual Cloud Management: The video powerfully illustrates the pain points of cloud management, depicting engineers grappling with thousands of lines of code and multi-day processes. It then highlights how DuploCloud dramatically slashes deployment times and reduces the need for specialized DevOps expertise, streamlining operations and accelerating cloud adoption.

* Empowering Developers with Integrated Cloud Policies: By abstracting infrastructure complexities, DuploCloud empowers developers to focus on innovation rather than operational overhead. The platform seamlessly embeds security and compliance into every deployment, enhancing productivity and enabling a significantly faster time-to-market for applications, effectively transforming the entire application and infrastructure lifecycle.

What We Can Learn

Showcasing tools empowering diverse roles broadens potential solution builders.

12. Private 5G Network Social media explainer video

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PT1M16S
Duration : 2 minutes and 17 seconds

This Private 5G manufacturing explainer video dynamically charts the accelerating demands of industrial evolution, positioning Private 5G Network as the indispensable, future-proof solution for sustainable, efficient, and secure smart manufacturing. Through sophisticated 3D animation, it visually dissects the journey from past industrial revolutions to the current imperative for advanced, hyper-connected factory ecosystems.

Why It Stands Out:

Tracing Industry's Evolution to Private 5G: The video's captivating 3D tunnel effect dynamically traverses historical industrial eras (1.0 to 4.0), vividly contextualizing the urgent need for advanced connectivity. This strategic narrative positions Private 5G Network as the essential technological leap for global factories.

Unlocking Global Connectivity & Scalable Data Access: Global data flows are vividly visualized as glowing intersecting lines, highlighting Private 5G's enhanced interconnectedness. CamLine's scalable hexagonal 5G nodes ensure reliable wireless networks and anytime, anywhere data access, crucial for modern factory operations.

* Building Secure, Self-Driving Industrial Networks: Emphasizing enhanced safety, security, and fully automated network operations, the video visually reinforces a "sustainable and self-driving network." This strategic focus on efficiency and integrity demonstrates how Private 5G empowers manufacturing's future, making data the new currency for optimal performance.

What We Can Learn

Transparency in design process builds trust influencing over 60% buying decisions.

13. FSGImpact Lead generation video

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PT1M16S
Duration : 2 minutes and 2 seconds

A "Collective Impact framework explainer", FSGImpact's video elegantly navigates the overwhelming nature of complex global challenges by positioning a structured, collaborative approach as the definitive solution. Through compelling visual metaphors, real-world success stories, and a clear breakdown of actionable principles, it convincingly articulates how diverse organizations can achieve remarkable, systemic change together.

Why It Stands Out:

Visualizing Complex Challenges for Unified Action: The video employs powerful visual metaphors, initially depicting global issues as overwhelming threats, then as insurmountable mountains for individual efforts. This stark contrast effectively frames the magnitude of the problem, making the subsequent introduction of Collective Impact's unified approach by FSGImpact a compelling and logical solution.

Quantifying Collective Impact's Transformative Results: By showcasing concrete examples like a 45% reduction in youth incarcerations, 6,000 new jobs, and the restoration of 1,000 acres, the video moves beyond abstract concepts. These data-driven success stories, presented with engaging motion graphics, provide undeniable proof of the Collective Impact framework's efficacy and inspire confidence in its potential.

* Demystifying the Five Conditions for Effective Collaboration: FSGImpact articulates the methodology of Collective Impact with exceptional clarity by translating its "Five Conditions" into relatable, iconographic scenes. This simplified visual guide, from a "common agenda" represented by a shared goal on a map to "continuous communication" via walkie-talkies, makes the complex framework accessible and actionable for diverse stakeholders.

What We Can Learn

Translating technical specifications into accessible visuals can improve viewer comprehension by up to 68 percent.

14. Cigna Product explainer video

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PT1M16S
Duration : 2 minutes and 3 seconds

Cigna health plan explainer video masterfully navigates the inherent complexities of healthcare benefits, simplifying intricate policy details into an approachable, understandable narrative. Through sophisticated motion graphics and clear, confident narration, it transforms potential confusion into informed confidence, positioning Cigna as the accessible solution for comprehensive care.

Why It Stands Out:

Demystifying Healthcare with Visual Simplicity The video employs clean, modern motion graphics and animated infographics to translate abstract insurance jargon into digestible visual pathways. This strategic information design clarifies complex plan components, enabling viewers to grasp Cigna's comprehensive coverage with unprecedented ease and confidence.

Highlighting Tangible Benefits for Everyday Life Rather than listing features, the explainer focuses on the direct, user-centric advantages of Cigna's offerings. It visually demonstrates how benefits apply to real-life scenarios, helping potential customers understand the tangible value and positive impact of the Cigna health plan on their daily lives.

Cultivating Trust Through Transparent Communication A reassuring tone, articulate narration, and synchronized on-screen text work in harmony to foster transparency and build brand credibility. By systematically unpacking details with clarity, the Cigna video instills trust, allowing viewers to make informed decisions about their healthcare journey.

What We Can Learn

Employ narrative arcs like stressed to zen building emotional resonance.

15. Cegid Service explainer video

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PT1M16S
Duration : 2 minutes and 40 seconds

Cegid retail software user support is ingeniously showcased in this animated explainer, directly addressing the everyday challenges of mastering enterprise software. The video strategically unveils Cegid's robust, three-tiered support ecosystem, designed to guide users from initial questions to complete autonomy through comprehensive online resources and training.

Why It Stands Out:

Empowering Self-Service Knowledge for Retail Operations: Beginning with a clear depiction of user questions, the video masterfully blends relatable character animations with precise UI simulations. It demonstrates how Cegids online documentation and extensive knowledge base provide instant, self-service answers to complex queries, empowering users to independently navigate their Retail Y2 software.

Personalized E-Learning Paths for Skill Mastery: The explainer highlights Cegid's e-learning platform, offering tailored and self-paced training accessible to up to five free users per company. This strategic offering fosters continuous skill development, allowing users to efficiently review fundamentals, anticipate operations, and master Cegid Retail Y2 at their convenience.

* Holistic Three-Pillar Support for Cegid Retail Y2: The video articulates a unified support approach built on online documentation, customer care FAQs, and the e-learning platform. This comprehensive scheme ensures that whether users need functional descriptions, practical solutions to frequent issues, or structured courses, Cegid provides accessible tools for complete software mastery.

What We Can Learn

Visually demonstrating interconnected modules clearly highlights seamless workflow integration across diverse business functions.

16. Rocketlane Onboarding explainer video

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PT1M16S
Duration : 2 minutes and 47 seconds

Streamline customer onboarding software: This video strategically deconstructs the common complexities of customer onboarding, demonstrating how Rocketlane transforms fragmented processes into a unified, collaborative platform. It masterfully blends abstract motion graphics with a detailed UI walkthrough, proving its central thesis of simplifying multi-stakeholder projects for consistent, five-star experiences.

Why It Stands Out:

Consolidating Customer-Facing Projects for Clarity: The animation opens with a compelling metaphor, positioning customers as the "center of your universe," then visually unifies disparate tasks like project management, document collaboration, and communication into "one experience, one tab." This clear visual narrative demonstrates how Rocketlane eliminates chaos by centrally organizing all work, improving visibility for hitting onboarding goals.

Bridging Internal Teams and External Customers with Ease: Rocketlanes video excels at showcasing effortless external engagement. It highlights customizable customer portals with branded access and magic link authentication, ensuring seamless client involvement without passwords or sign-ups. This emphasizes a streamlined workflow, fostering live collaboration and transparency right inside the platform.

* Automating Consistency for Superior Experiences: The video presents template-driven project creation as a key feature, allowing users to codify best practices and launch new onboarding journeys with just a few clicks. With automated reminders and detailed timesheet tracking, Rocketlane ensures consistent, predictable project execution, elevating customer success and delivering a "five-star" experience every single time.

What We Can Learn

Showcasing trusted partnerships builds credibility leading 77% of top companies to adopt this approach.

17. TECNO AI Product explainer video

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PT1M16S
Duration : 2 minutes and 56 seconds

AI mobile productivity features are brilliantly showcased in TECNO AIs product explainer, demonstrating how advanced intelligence seamlessly transforms mobile interaction into an intuitive and highly efficient experience. The video rapidly unveils a comprehensive suite of AI capabilities, positioned to empower users across communication, creative tasks, and everyday life with remarkable ease.

Why It Stands Out:

AI-Powered Conversations and Comprehensive Content Drafting: TECNO AI streamlines digital communication by demonstrating real-time call translation across 20+ languages and intelligent assistance for drafting and refining multi-language emails and press releases, ensuring effortless global outreach and professional content creation.

Creative AI for Image Transformation and Video Storytelling: This explainer captivates by showcasing TECNO AI's generative capabilities, from crafting unique images based on text prompts to sophisticated photo editing (like object removal and facial adjustments) and automated video scriptwriting, culminating in seamless short video generation.

* Seamless Daily Life Integration: The video proves TECNO AIs pervasive utility by integrating intelligent assistance into mundane tasks, from smart chat replies and location-based food ordering to efficient taxi booking and article summarization, presenting TECNO AI as an indispensable daily co-pilot.

What We Can Learn

Translate complex technical data into clear dynamic visuals boosting viewer engagement fifty percent.

18. COMCAST BUSINESS Service explainer video

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Duration : 2 minutes and 6 seconds

Digital transformation network solutions are demystified in this Comcast Business explainer, which strategically articulates the mounting complexities of modern IT. It employs sophisticated isometric animation to vividly portray distributed network environments and the intricate web of hybrid cloud integration, positioning Comcast Business as the expert guide to streamlined operations, enhanced security, and maximized resources.

Why It Stands Out:

Visualizing the Complexities of Modern Network Infrastructure: The video effectively sets the stage with dynamic isometric animation of a bustling smart city, then transitions to illustrate the expanding, distributed nature of modern networks. This visually communicates the core challenges businesses face, from hybrid cloud adoption to supporting remote work and digital commerce, immediately resonating with IT decision-makers.

Integrating SD-WAN and SASE for Enhanced Security & Efficiency: Comcast Business introduces Software-Defined Wide-Area Networks (SD-WAN) to improve network visibility and efficiency, then seamlessly integrates Secure Access Service Edge (SASE) for cloud-native security. The video highlights how these solutions, including firewalls and zero-trust access, deliver measurable benefits like 35% improved collaboration and 34% lower network costs.

* Strategic Partnership to Unlock Digital Transformation's Full Potential: The narrative culminates in positioning Comcast Business as a vital managed services partner, guiding organizations through complexity. The video effectively conveys that enlisting expert help is crucial to navigating challenges and leveraging advanced technologies, enabling businesses to unlock the full potential of their digital transformation efforts with confidence.

What We Can Learn

Employ precise visual demonstrations of movement to clearly communicate product capability.

19. Amplitude animated explainer video

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Duration : 2 minutes and 6 seconds

Childhood curiosity ignited possibilities when a simple car battery provided the spark needed for a TV. This animated explainer video shows how energy didn't just power a screen; it powerfully fueled imagination, opening windows to knowledge and unseen worlds beyond the immediate surroundings.

The journey from quiet village life to urban achievement illustrates energy's transformative impact. Reliable access, enabled by Amplitude, streamlined daily tasks, facilitated focused learning crucial for studies, and led to a successful career. Its a powerful story of how energy unlocks opportunity, underscoring its essential role in realizing human potential.

What We Can Learn

Employ simple visual design and clear messaging in animation to empower positive brand perception strongly.

20. Aruma Onboarding explainer video

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PT1M16S
Duration : 30 seconds

Disability Short-Term Accommodation Explainer: Aruma's animated video articulates how their Short Term Accommodation (STA) services offer diverse individuals empowering opportunities for a change of scenery, social connection, and personal growth. Through engaging 2D motion graphics and a reassuring narrative, Aruma effectively showcases its flexible support and commitment to putting people first.

Why It Stands Out:

Dynamic Visuals for Flexible Short-Term Accommodation: Arumas explainer masterfully uses a dynamic, animated semi-circle motif with changing day/night scenes and activity icons to visually convey the flexibility of STA, from overnight stays to extended holidays, transforming a service into an exciting opportunity.

Inclusive Iconography for Person-Centered Support: The video strategically employs clear, diverse iconography, prominently featuring individuals with varying needs, including a wheelchair user, to reinforce Aruma's core message of "We've got you covered!" and demonstrate an empathetic, person-first approach to care.

* Confident Branding and Accessible Communication: A clean, vibrant aesthetic, coupled with concise on-screen text and a friendly narration, ensures Aruma's services are explained with utmost clarity and approachability. This professional yet accessible presentation builds immediate trust, positioning Aruma as a reliable NDIS provider.

What We Can Learn

Employ relatable visual metaphors to make abstract concepts tangible engaging for viewers.

21. ArmorPoint Whiteboard explainer video

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PT1M16S
Duration : 31 seconds

This integrated cybersecurity program animation for ArmorPoint effectively addresses the challenge of disparate security solutions by presenting its comprehensive offering as a single, cohesive ecosystem. Through dynamic motion graphics and a compelling visual metaphor, the video transforms complex security management into an easily digestible, unified narrative, assuring clients of complete protection and strategic oversight.

Why It Stands Out:

From Fragmented Chaos to Unified Cyber Resilience The video opens with a relatable visual metaphor of "losing your marbles" to depict scattered cybersecurity efforts, immediately establishing the problem. It then skillfully transitions from this initial disarray, showcasing ArmorPoint as the clear solution that consolidates fragmented concerns into a streamlined, resilient program, empowering businesses with comprehensive protection.

Animating the All-in-One Cybersecurity Ecosystem ArmorPoint's core offering€”Managed SOC, Managed Risk, and Managed Strategy€”is brought to life through seamless motion graphics. Distinct, color-coded segments procedurally animate and converge to form a continuously rotating ring, visually representing the brand's commitment to an integrated, all-in-one cybersecurity ecosystem that simplifies management and enhances security posture.

Building Brand Authority Through Strategic Clarity Leveraging minimalist aesthetics, professional narration, and precise on-screen text, the video communicates ArmorPoint's value proposition with undeniable clarity and confidence. This high-production-value approach, combined with the powerful visual storytelling of unification, positions ArmorPoint as a trustworthy and authoritative leader capable of delivering genuine cyber resilience.

What We Can Learn

Employ smooth abstract animation to simplify complex financial systems; 72% prefer learning via video.

22. JMSC Product explainer video

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PT1M16S
Duration : 37 seconds

POS system purchase order automation is masterfully demonstrated in this JMSC POS explainer, which strategically tackles the universal business challenge of time-consuming manual tasks. Through vibrant 2D isometric motion graphics, it compellingly illustrates how JMSC POS transforms non-productive inventory and invoicing processes into efficient, automated workflows, promising significant gains in operational productivity.

Why It Stands Out:

Automating Purchase Orders with Visual Clarity: The video brilliantly depicts the power of JMSC POS by showcasing an effortless process where EDI or PDF invoice uploads instantaneously generate complete purchase orders. This visual proof, complete with satisfying checkmark animations, makes the automation concrete and highly appealing.

Deconstructing Invoicing Complexity: Employing a clear problem-solution narrative, the explainer opens with a relatable 'time monster' metaphor to contextualize the burden of manual data entry. JMSC POS then emerges as the ultimate solution, simplifying intricate invoicing and inventory management into a few seamless, automated steps.

* Reclaiming Time for Productive Growth: JMSC POS positions itself as a vital tool for maximizing productivity. The narrative moves from depicting a frustrated employee bogged down by non-productive tasks to a confident, satisfied user, visually affirming how the software frees up valuable hours for strategic, growth-oriented activities.

What We Can Learn

Showcasing three years of dedicated research builds significant audience credibility and trust.

23. My POS Social media explainer video

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Duration : 38 seconds

The "QR code payment explainer video" for My POS masterfully showcases a streamlined, hardware-free approach to accepting payments using just a smartphone. Through crisp 2D motion graphics, the animation visually deconstructs traditional transaction complexities, proving that My POS empowers businesses with instant, mobile-first financial solutions.

Why It Stands Out:

Effortless Transactions: QR Code Payments Simplified: This My POS explainer clearly illustrates the entire payment cycle, from a merchant generating a QR code on their phone to a customer scanning it for instant payment. The smooth visual flow and sequential presentation ensure that the simplicity of My POS QR payments is understood at a glance, making the process feel intuitive and accessible for any business.

Ditch the Hardware: Your Phone is Your POS: By dramatically highlighting the absence of card readers and printed receipts, the video effectively positions My POS as a revolutionary, mobile-first payment solution. This strategic choice empowers diverse businesses, from retailers to delivery services, to conduct transactions anywhere, anytime, with just their existing smartphone, eliminating unnecessary equipment and costs.

* Animated Simplicity: Visualizing Seamless Payments: Through a clean, minimalist 2D animation style and clear on-screen text, the video's information design translates complex financial operations into easily digestible steps. This deliberate aesthetic and precise visual storytelling build confidence in My POS, ensuring viewers grasp the efficiency and modern appeal of hardware-free payment acceptance.

What We Can Learn

Employ simple clear animation to visually explain how your platform solves user problems easily

24. Celoxis AI animated explainer video

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PT1M16S
Duration : 3 minutes and 20 seconds

AI-powered project management chatbot, the Celoxis AI animated explainer dynamically illustrates how conversational AI transforms intricate project and resource management. It uses a sleek UI demonstration to highlight Lex's capability to instantly identify issues like delayed tasks or overloaded resources, then proactively suggest and execute solutions through natural language prompts. This blend of technical automation and intuitive interaction empowers users, optimizing workflows and fostering effortless team collaboration for heightened project agility.

Why It Stands Out:

Lex: Your AI Chatbot for Instant Project Problem-Solving: The video effectively showcases Lex, the Celoxis AI chatbot, interpreting natural language prompts to identify and resolve immediate project hurdles. From highlighting Sarah's overloaded tasks to flagging Mike's vendor negotiation delays, Lex demonstrates proactive problem-solving by instantly re-assigning work and triggering communications, making complex adjustments seamless and immediate.

Intelligent Resource Optimization for Conflict-Free Allocation: This explainer powerfully visualizes how Celoxis AI navigates complex resource scheduling. When a critical task is threatened by John's upcoming vacation, the system instantly analyzes team availability and suggests optimal replacements like Alex, ensuring equitable workload distribution and preventing project bottlenecks with zero conflict or manual oversight.

* Empowering Every Team Member with Proactive AI Assistance: Beyond management, Celoxis AI extends its benefits to individual contributors. The video demonstrates how team members can effortlessly update task statuses to "On Track," log time, and even notify project managers of meeting needs with simple text commands, streamlining daily operations and enhancing communication for the entire team.

What We Can Learn

Transparently showing complex internal configurations reduces perceived difficulty boosting buyer confidence by 45 percent.

25. Subsplash Software explainer video

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PT1M16S
Duration : 41 seconds

Church website builder features come alive in this Subsplash explainer video, which masterfully simplifies the creation and management of powerful digital platforms for ministry. Through dynamic multi-device demonstrations and a clean UI/UX showcase, it visually proves how Subsplash unifies key functions, empowering churches to enhance discoverability and grow their community with ease.

Why It Stands Out:

Responsive Design: Crafting Seamless Church Websites: Subsplash demonstrates exceptional UI/UX fidelity through seamless responsive design simulations. The video vividly showcases websites fluidly adapting across laptops, tablets, and smartphones. This ensures a professional, accessible online presence for any church, making a powerful first impression on every screen size.

Unifying Your Ministry: Beyond Just a Website: The video highlights Subsplash's integrated platform, proving it's more than a basic website builder. Dynamic visuals reveal powerful integrations like media libraries, online giving, and event calendars. This transforms disparate tools into a cohesive digital ministry ecosystem, streamlining operations for churches.

* Empowering Outreach and Community Growth Online: This explainer strategically positions Subsplash's website as a powerful tool for ministry growth and discoverability. It showcases how intuitive features foster community engagement, helping churches reach more people with their message. The video emphasizes the platform's role in amplifying digital outreach and expanding its impact.

What We Can Learn

Employ simple animated visuals to make complex customer journeys easily digestible and highly engaging.

26. SCYLLA Sales explainer video

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PT1M16S
Duration : 45 seconds

AI retail loss prevention is redefined by SCYLLA's explainer, which masterfully articulates the high costs and inefficiencies of traditional security measures. It then vividly showcases the SCYLLA Anomaly Behavior Detection System as an advanced, AI-driven solution, precisely identifying anomalous consumer behavior in real-time through existing surveillance infrastructure.

Why It Stands Out:

Exposing Outdated Security Paradigms: The SCYLLA video strategically contrasts the costly, time-consuming, and ineffective nature of manual CCTV monitoring and security guards with the efficiency of modern AI, clearly articulating the critical need for an updated approach to retail loss prevention.

AI Vision: Pinpointing Anomalous Consumer Behavior: SCYLLA ADS is demonstrated detecting suspicious activity with high accuracy, utilizing real-time video analytics, dynamic UI overlays, and precise bounding boxes on live CCTV footage, providing immediate, actionable insights into potential shoplifting events.

* Seamless Integration & Strategic Loss Prevention: By emphasizing connectivity to existing surveillance cameras and detailed anomaly detection throughout the checkout and shopping process, SCYLLA positions itself as a cost-effective, easily adaptable solution that significantly improves overall retail security and reduces inventory shrinkage.

What We Can Learn

Use animated visuals to deeply resonate with the audience's specific daily challenges.

27. App Spaces Animated business video

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PT1M16S
Duration : 49 seconds

Intuitive full-stack cloud deployment is masterfully simplified in this App Spaces explainer video, which demystifies the complex journey of launching applications to the cloud. Through sophisticated UI/UX animation, glassmorphism-inspired elements, and a confident narrative, it transforms daunting technical processes into a visually guided, accessible pathway from GitHub code to a production-ready application, explicitly requiring no prior cloud experience.

Why It Stands Out:

Streamlined Code-to-Cloud Visualization: The video presents a clear, animated flow from GitHub integration to a live production application, utilizing precise 3D rendering and fluid transitions to visually explain each deployment step. This dynamic journey demonstrates how App Spaces accelerates development by making the entire process intuitive and observable.

Effortless Component Management & Connection: App Spaces shines in showcasing its modular approach, breaking down complex apps into distinct frontend, backend, and database components. The animation highlights secure, one-click connections and easy monitoring of logs and metrics, empowering developers to build and scale applications efficiently and with confidence.

* Polished UX for Developer Confidence: A clean, modern aesthetic with high-tech visual effects establishes App Spaces as a sophisticated yet approachable platform. The well-designed UI/UX elements, coupled with concise on-screen text and a confident narration, create an experience that reduces perceived complexity, building immediate trust and encouraging rapid adoption.

What We Can Learn

Trigger relevant advertising messages based on audience presence boosting impulse purchases by up to 20%.

28. JustCall iQ Onboarding explainer video

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PT1M16S
Duration : 52 seconds

No more shooting in the dark for sales teams navigating complex customer conversations. This impactful video cuts through the common frustration, positioning JustCall iQ as the essential intelligence partner. It reveals how the platform provides immediate visibility into customer calls, eliminating guesswork and addressing objections with data.

The platform transforms sales interactions into a wealth of actionable intelligence. This valuable onboarding explainer video showcases its core strength: turning raw calls into a collective team brain. It acts as a compass, analyzing key moments, gauging sentiment, and revealing crucial customer patterns. These insights elevate team performance, empowering them to craft winning pitches and close deals scientifically.

What We Can Learn

Translate intricate protection processes into clear, impactful animated visual journeys for audiences.

29. ANZ Sales explainer video

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PT1M16S
Duration : 15 seconds

An animated home loan explainer, the ANZ Sales explainer video masterfully establishes ANZ Mobile Lenders as accessible, expert specialists, equipped to meet diverse home loan needs. Through fluid line-art animation and strategic visual metaphors, it promises unparalleled convenience, visually deconstructing traditional consultation barriers to deliver tailored support, wherever customers are.

Why It Stands Out:

Animated Accessibility Expertise Beyond the Branch ANZ visually liberates financial advice, showing a helping hand extending from a clock, then a monitor, then a sofa. This sequential visual storytelling uses dynamic morphing transitions and line-art animation to powerfully convey that ANZ Mobile Lenders bring specialized expertise directly to the customer, on their schedule, in their comfort zone.

Visualizing Ubiquitous Service Anytime, Anywhere Lending The video's signature technique is its continuous, flowing animation that embodies ultimate convenience. By presenting abstract concepts like "anytime" and "anywhere" through intuitive, moving icons, ANZ assures viewers that their home loan specialists are always within reach. This approach simplifies the search for financial guidance, positioning ANZ as a highly responsive partner.

Simplifying Home Loans Needs-Driven Clarity Adopting a low information density, the video addresses varied customer requirements, from renovation dreams (hammer) to financial planning (calculator). Clean visuals and concise on-screen text combine with an engaging rhythm, transforming potentially complex needs into clear, approachable solutions. This builds trust, reinforcing ANZ's commitment to personalized and understandable service.

What We Can Learn

Employ simple animation to make complex company operations understandable attracting diverse potential talent pool.

30. Bazaarvoice Lead generation video

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PT1M16S
Duration : 16 seconds

This brand acquisition animation video for Bazaarvoice masterfully communicates its enhanced ecosystem for superior influencer marketing and UGC solutions. It uses vibrant, abstract motion graphics and seamless transitions to visually narrate the fusion of two entities, culminating in a crystal-clear announcement of affable.ai's integration, solidifying Bazaarvoice's innovative market position.

Why It Stands Out:

Vibrant Motion Graphics Orchestrate Brand Fusion: The video employs a captivating ballet of abstract, gradient-colored shapes and particle effects that dynamically intertwine and merge, metaphorically representing Bazaarvoice's strategic integration of affable.ai through visually stunning, seamless transitions.

Strategic Pacing for Crystal-Clear Acquisition Messaging: Beginning with an energetic visual build-up, the pacing strategically slows to reveal the combined "Bazaarvoice + affable.ai" identity, followed by a direct textual announcement. This progressive disclosure ensures the core acquisition message is delivered unambiguously and with maximum impact.

* High-End Production Elevates Bazaarvoice's Innovative Edge: With its fluid animation, modern aesthetic, and sophisticated sound design, the video projects an image of innovation and professionalism. This polished presentation establishes Bazaarvoice as a forward-thinking leader, reinforcing trust and confidence in its expanded data-driven solutions.

What We Can Learn

Employ simple character animation building trust and approachability for sensitive healthcare topics.

How can a business explainer video generate leads?

Explainer videos generate leads by showcasing product value and key features, capturing audience interest, and driving them to learn more.

Why is a compelling script crucial for explainer video success?

A compelling script is essential for explainer video success. It clarifies the message, engages viewers, and drives conversions.

What's the optimal explainer video length for engagement and clarity?

Optimal explainer video length is typically 60-120 seconds, balancing engagement and information delivery.

How do I choose animation to achieve my marketing objectives?

Choose animation styles that align with your brand and message, considering target audience and desired tone. Examples include 2D, 3D, motion graphics, and whiteboard animation.

How do I ensure consistent branding across my explainer video?

Ensure consistent branding by integrating your logo, color palette, and brand voice throughout the video.

What are common mistakes to avoid in business explainer videos?

Avoid overly complex scripts, jarring visuals, and weak calls to action. Keep it concise, engaging, and focused.

How can a short video concisely explain complex business ideas?

Short videos explain complex ideas by focusing on key benefits and using visuals to simplify information.

How do I align my video's call to action with its goals?

Align your call to action with the video's goal, whether it's website visits, demo requests, or purchases.

What are the essential pre-production steps for explainer videos?

Essential pre-production steps include defining objectives, script development, storyboarding, and style guide creation.

How can my explainer video stand out in a crowded market?

Stand out with a unique style, compelling narrative, and high-quality animation.

How do companies leverage explainer videos in marketing funnels?

Explainer videos are leveraged throughout marketing funnels, from awareness to conversion.

When are animated explainers more effective than live-action?

Animated explainers are more effective than live-action for abstract concepts, technical products, or when creative flexibility is needed.

How can an explainer video improve website conversions?

Explainer videos improve website conversions by communicating value, engaging visitors, and guiding them to desired actions.

What makes an explainer video narrative compelling?

A compelling narrative focuses on a problem, presents a solution, and highlights benefits, resonating with viewer needs.

How do I adapt an explainer video example to my brand?

Adapt examples by tailoring the script, visuals, and call to action to your specific brand and target audience. Pricing for a 60-second video ranges from $1000-$6000 depending on complexity. Turnaround time is typically 3-8 weeks.


The Psychology Driving Explainer Video Success


Understanding the fundamentals of crafting and deploying effective videos is crucial. But what truly underpins their power? It lies in aligning with how our minds process information, tapping into deep-seated psychological principles that make these short features resonate so powerfully. They bypass the effort of reading dense text, offering a more intuitive path to comprehension and retention.

At its core, the effectiveness stems from the dual coding theory. This principle suggests that presenting information through both visual and auditory channels simultaneously leads to better encoding and recall in long-term memory. Unlike static content, a Business Explainer Video leverages motion, narrative, and sound to create a rich, multi-sensory experience. This dynamic format naturally simplifies complex ideas, reducing the cognitive load on the viewer, making learning feel effortless and enjoyable.

Beyond pure information processing, these features excel at building rapport and fostering trust. They create an emotional connection through relatable scenarios, engaging characters, and narrative arcs that mirror human experience. Showcasing real-world examples or using authentic testimonials leverages social proof, further solidifying credibility. This human-centric approach transforms abstract concepts into tangible, trustworthy solutions, driving engagement and ultimately influencing viewer behavior.

  • The mere exposure effect means repeated viewing across platforms builds familiarity and preference.

  • Narrative structures like problem-solution directly address audience pain points.

  • Strategic music and sound design enhance emotional impact and memorability.

  • Clear calls to action guide decision-making psychology.

  • Why Advids for Business Explainer Video?


    At Advids, we create high-quality, original business explainer videos that deliver exceptional results. With a blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling animation that achieves your business goals.

    Experience the Advids Advantage:

    12+ Years of Proven Success: Over 3400 successful projects across various video types demonstrate our deep understanding of effective video production.
    270+ Business Explainer Videos Delivered: We've helped numerous businesses, from startups to Fortune 500 companies, clarify their message and engage their audience with powerful explainer videos.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    The Advids Creative Process:

    Customized Business Explainer Video Solutions: We tailor each project, whether it's a concise explainer video or a complex character animation, to perfectly match your brand, style, and target audience.
    Collaborative Partnership: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation. Clear and open communication ensures your needs and brand identity are understood and incorporated.
    Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action, maximizing the impact of your message.
    Cutting-Edge Business Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.

    Ready to unlock the potential of Business Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Business Explainer Video?


    A business explainer video is a short, engaging video that clearly explains your product, service, or concept to your target audience. It's designed to simplify complex ideas , capture attention, and build trust with potential customers .

    Explainer videos are used for a variety of purposes, including product launches , customer onboarding , sales training , and marketing campaigns . They can be used to generate leads , drive sales , and improve customer satisfaction .


    What do top Business Explainer Videos have in common?


    Mastering business explainer videos requires focusing on these key elements for maximum impact .

    Compelling Narrative: Craft a human-centric story showcasing the product's impact. Focus on emotional connection.


    What makes Business Explainer Video effective?


    Thoroughly researching and defining the target audience s needs and pain points is crucial. Employing narrative arcs , relatable characters , and emotional resonance are key to captivating storytelling. Structuring the narrative to clearly highlight the problem before introducing the solution ensures clarity. Showcasing the value proposition through compelling visuals and concrete examples inspires viewers to take the next step.

    Utilizing high-quality visuals , strategic motion graphics, and a professional voiceover tailored to the brands tone creates a polished and professional look. Ensuring consistent brand colors, fonts, and messaging throughout the video reinforces brand recognition. Leveraging data analytics to inform video length, pacing, and call-to-action placement ensures maximum impact.

    Employing techniques like cliffhangers, unexpected twists, and relatable scenarios maintain viewer engagement. Including a clear and concise call to action, such as a website link, contact information, or a limited-time offer, guides viewers towards desired outcomes.


    How long should your Business Explainer Video be?


    Mastering business explainer video length hinges on aligning video type, use case, and target audience stage.

    Pre-production Considerations for Determining Video Length:

    • What's the core message?
    • Who's the ideal viewer?
    • How many features to highlight?
    • What's the product's complexity?
    • Where will the video reside?
    • What's the video's purpose?
    • Which style best suits the message?

    Business explainer video length guide

    Business Explainer TypesVideo LengthUse CaseFunnel
    Animated Explainer60-90 secondsIdeal for complex products or services; concisely explains features and benefits using engaging visuals; various styles like 2D or cartoon are suitableAwareness/Consideration
    Live Action Explainer45-75 secondsShowcases real people and environments, building trust and relatability; best for demonstrating product usage or highlighting customer testimonialsConsideration/Conversion
    Whiteboard Animation45-60 secondsExplains concepts clearly and creatively; ideal for illustrating processes or step-by-step guides; simple and effective styleAwareness/Consideration
    Motion Graphics30-45 secondsGreat for highlighting key data points or statistics; uses dynamic visuals to capture attention; abstract or minimalist styles work wellAwareness/Interest
    Screen Recording30-60 secondsDemonstrates software or app functionality; direct and efficient; ideal for tutorials or quick product demosConsideration/Conversion


    How to create Business Explainer Videos?


    Crafting compelling business explainer videos requires a strategic approach. Mastering the pre-production and production phases is crucial for creating videos that resonate with your target audience and achieve your business objectives.

    * Define Audience - Deep audience research ensures resonant messaging.

    • Storyboard Creation - A detailed storyboard prevents costly revisions.
    • Scriptwriting - Concise, benefit-driven scripts maximize impact.
    • animation style - Style choice reflects brand personality and target audience.
    • Voiceover Selection - The right voice builds trust and enhances engagement.
    • Voice Recording - Professional recording ensures clarity and emotional connection.
    • Animation Production - High-quality animation enhances comprehension and memorability.
    • Video Editing - Smooth transitions and pacing keep viewers engaged.
    • Music & SFX - Strategic sound design amplifies emotional impact and brand recall.
    • Final Render - High-resolution rendering ensures optimal viewing quality.
    • platform optimization - Platform-specific optimization maximizes viewership and engagement.


    The Benefits of Using Explainer Videos in Marketing


    Building on our understanding of explainer video production, let's explore how these videos supercharge your marketing efforts . We've discussed crafting compelling narratives and clear value proposition s. Now, let's dive into the specific advantages explainer videos offer. They're not just about explaining; they're about engaging, converting, and growing.

    Think of explainer videos as your dynamic marketing toolkit . They're your secret weapon for reaching a wider audience , boosting engagement, and driving tangible results . For instance, short business videos are perfect for grabbing attention on social media , leading to more shares and wider brand visibility . Exploring explainer video examples for marketing reveals their power to elevate brand awareness and generate valuable leads .

    Explainer videos are more than just informative; they're a powerful tool for connecting with your audience, driving business growth , and achieving your marketing objectives.


    Animation Styles for Business Explainer Videos


    Choosing the right animation style is crucial for your explainer video's success. Let's explore some popular options and how they can elevate your marketing efforts. Remember, the best style depends on your brand, message, and target audience.

    Think about your product. Is it a complex SaaS platform? Perhaps a tangible product you want to showcase in detail? Or maybe you're explaining a service. Different styles cater to different needs.

    • 2D Animation: Versatile and budget-friendly, 2D animation is a great all-rounder. It's perfect for saas explainer video examples, explaining complex concepts, or showcasing product features.
    • 3D Animation: Want to wow your audience with stunning visuals? 3D animation adds depth and realism, making it ideal for product explainer video s that highlight intricate details.
    • Whiteboard and Motion Graphics: For explaining abstract ideas or presenting data, whiteboard animation and motion graphics offer engaging and easily digestible visuals. Whiteboard animation is excellent for step-by-step explanations, while motion graphics bring data to life.
    • Live-Action and Screencasts: building trust is key, especially for explainer video examples for sales. Live-action videos featuring customer testimonials or product demos can be incredibly effective. Screencasts are perfect for demonstrating software functionality directly.

    Ultimately, the best animation style aligns with your brand identity and resonates with your target audience. Consider your message, budget, and desired level of visual complexity when making your decision.


    Creating a Compelling Call to Action


    Let's talk about calls to action – that crucial moment where we nudge our viewers to take the next step. A compelling CTA is the bridge between a captivating explainer video and a converted customer. It's not enough to simply explain; we need to inspire action.

    Think of your CTA as a friendly guide, directing viewers towards their desired outcome. Whether it's downloading a resource, requesting a demo, or making a purchase, a well-crafted CTA makes the journey seamless. For B2B marketers, exploring explainer video examples for B2B can offer valuable insights into crafting effective CTAs for a professional audience.

    • Clarity is king. Imagine watching a video and feeling lost about what to do next. Frustrating, right? Your CTA should be crystal clear, telling viewers exactly what action to take.
    • Urgency creates action. Limited-time offers or time-sensitive language can encourage viewers to act now. Think "Get your free trial today!" or "Limited spots available."
    • Value is the key. Highlight the benefit viewers receive by clicking that button. What problem are you solving? What value are you offering? Showcase this clearly in your CTA. Service explainer videos often excel at this, directly linking the CTA to the service's benefits.
    • Testing is essential. Experiment with different CTAs to see what resonates best with your audience. A/B testing can reveal valuable insights into what drives conversions. Looking for inspiration? Check out animated explainer video examples to see how other businesses craft compelling CTAs.

    By following these tips, we can create CTAs that convert viewers into customers, maximizing the impact of our explainer videos.


    How to Use Explainer Videos to Increase Brand Awareness


    Building on our understanding of explainer video production, let's explore how these videos elevate brand awareness . We've discussed crafting compelling narrative s ; now, let's see how they build brand recognition. A strong brand presence isn't just about visibility; it's about creating a lasting impression.

    Think of your explainer video as a digital handshake, introducing your brand to the world. It's a chance to showcase your personality, values, and what makes you unique. For service-based businesses, explainer video examples for services can effectively demonstrate your offerings and build trust .

    Crafting a memorable brand experience involves several key strategies:

    • Target your audience. Speak directly to their needs and aspirations. A tailored message resonates far more effectively than a generic one.
    • Develop a unique brand voice. Let your video reflect your brand's personality. Are you playful or professional? Modern or classic? 2D explainer video examples often excel at conveying brand personality through engaging visuals.
    • Tell a compelling story. Connect with your audience on an emotional level. A captivating narrative can make your brand unforgettable.
    • Optimize for social media. Tailor your video length and format for each platform. Think short, snappy clips for TikTok and more in-depth content for YouTube.

    Brand explainer videos are more than just marketing tools; they're a powerful way to connect with your audience, build lasting relationships, and leave a memorable mark.


    Optimizing Explainer Videos for Different Platforms


    Let's dive into tailoring our explainer videos for different platforms. Remember, a one-size-fits-all approach won't cut it. Each platform has its own unique audience and best practices. We need to optimize our videos to truly connect and maximize impact.

    Think about it. A short, snappy video might work wonders on TikTok, grabbing attention amidst the endless scroll. But that same video might get lost in the depths of YouTube, where longer, more in-depth content thrives. Similarly, a square video format shines on Instagram, while widescreen is YouTube's preferred aspect ratio.

    • Tailor video length to each platform. A 60-second explainer video might be perfect for YouTube, but on TikTok, aim for something closer to 30 seconds.
    • Optimize for mobile. Most social media consumption happens on mobile devices, so ensure our videos look great on smaller screens.
    • Craft platform-specific content. Business explainer video examples healthcare might resonate with LinkedIn's professional audience, while explainer video examples for education could find a home on Facebook, reaching a broader demographic. Animated marketing videos and marketing animation examples can be particularly effective on visually-driven platforms like Instagram.
    • Don't forget captions and subtitles. These are essential for accessibility and for viewers watching without sound, especially on platforms like Facebook and LinkedIn.

    Optimizing for different platforms isn't just a technical checklist; it's about understanding our audience and tailoring our message to resonate with them, wherever they are.

    Author & Editor Bio

    Author Jai Ghosh

    A video producer with a passion for creating compelling video narratives, Jai Ghosh brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.