Imagine crafting a killer SaaS product, but users are MIA. A slow launch can feel like a party with no guests, right? The challenge lies in showcasing your product's value effectively. But what if a silver bullet existed? SaaS product tour videos can be that game-changer, capturing attention and driving adoption. The proof is in the pudding. Just how effective are these videos? Let's dive into the compelling numbers.
- 79% of consumers would rather watch a video than read a text to learn about a new product or service.
- 93% of marketers say they've gotten new business from video content shared on social media.
- 63% of video marketers track the number of video views to measure the ROI of their video content.
These stats highlight the undeniable power of video in capturing audience attention and driving conversions. SaaS product tour videos offer a dynamic and engaging way to demonstrate value, simplify complex features, and ultimately, accelerate user adoption. Let's dive in and explore 30 Engaging SaaS Product Tour Video examples that illuminate best practices and inspire your own video marketing strategies.
1. OpenText
Duration : 1 minute and 51 seconds
This video is designed to introduce OpenText IT Operations Aviator, a generative AI chatbot that promises to improve the user experience, reduce support costs, and free up overworked agents.
Video Design - The video features a modern, clean design with bright blue backgrounds and white text. This simple design is effective in highlighting the key features of the chatbot. The video is also engaging as it utilizes animations to illustrate the chatbot's features and benefits. Animated elements like question marks floating around a frustrated user, who is looking for support, and the chatbot's response in the form of an animated bubble with a question mark, are used to visually depict the challenges of IT support and the chatbot's role in resolving them. The video uses a bold and vibrant color scheme and features clean and impactful graphics that help capture the viewer's attention. The video features a combination of text and animations to keep the viewer engaged, and the use of the graphic elements effectively demonstrates the product's capabilities. Overall, the video is a great example of an animated saas Tour Sample video.
The video's clean and modern design style is able to effectively communicate the advanced features and capabilities of the OpenText's chatbot. The video's tone is positive, informative, and focuses on highlighting the chatbot's benefits. The video's visual design helps drive the viewer towards the OpenText website to learn more about the chatbot. The video is engaging because it effectively illustrates the chatbot's features through visual storytelling. The video uses a clear and concise narrative to showcase the product's benefits and demonstrates how the chatbot can transform IT support. The video effectively emphasizes the product's ability to resolve common IT issues and reduce the need for human intervention.
2. Papertrail
Duration : 1 minute and 31 seconds
Papertrail's video is designed to showcase the company's safety management software and its ability to save time, money, and ensure compliance.
Video Design - This saas walkthrough Feature video utilizes a simple and straightforward design style. It uses flat, vibrant colors, minimalist animation, and a clean layout to guide the viewer through the software's functionality.
The video clearly shows how Papertrail's software helps companies manage their safety regulations and avoid potential legal issues. The use of simple, relatable illustrations, and the clear voice-over make the software accessible to any audience. The tone of the video is reassuring and confident, reflecting the software's reliability and ease of use. The video's visual design effectively drives the key message, emphasizing the peace of mind Papertrail offers.
3. NICE
Duration : 32 seconds
NICE is a software company that helps businesses manage workforce optimization. This video is designed to explain how NICE True to Interval (TTI) analytics can help improve forecasted staff requirements and boost efficiency.
Video Design - This video is a great example of a Saas visual storytelling Sample video. It uses a dark green background, pink and blue color scheme with a grid pattern that gives it a modern and clean look. The animation of the data visualization, icons, and text makes the video more engaging. The video is well-structured and easy to follow, making it an engaging way to communicate the benefits of NICE TTI analytics.
The video's design effectively communicates the goal of showing how NICE TTI analytics can optimize workforce efficiency. The use of bright color and animations coupled with a clear and concise narrative creates a positive tone for viewers. This visually appealing approach enhances understanding, making the video compelling and insightful.
4. Deloitte SaaS onboarding video
Duration : 1 minute and 33 seconds
This SaaS Product Tour Video for NETGEAR Insight masterfully combines engaging storytelling with clear product demonstration. The opening scene immediately draws viewers in with the familiar frustration of expanding networks. The strategic use of bold outlines and vibrant colors accentuates the app's modern and user-friendly design.
By showcasing seamless transitions between mobile and desktop views, the video subtly emphasizes Insight's accessibility and versatility. The clever use of checkmarks during device setup reinforces the simplicity and efficiency of the platform. The closing shot of a productive team subtly reinforces NETGEAR Insight’s value proposition: focus on your business, not your network.
5. Coinbase
Duration : 2 minutes and 34 seconds
Coinbase is a cryptocurrency exchange platform, providing services for buying, selling, and storing digital assets. The video is designed to educate users on Kyber Network, a decentralized exchange protocol.
Video Design - This is an Animated SaaS product explainer video using bright and bold colors, like neon green, blue, purple, with a white background. The graphics are simple, consisting of geometric shapes, gears, and other basic icons. The video focuses on a seamless flow of transitions and simple animation to make the explanation easy to understand.
The visual style of the video effectively communicates the objective of educating users on Kyber Network, a complex topic that can be daunting for newcomers. The graphics and animations are playful and friendly, creating a welcoming and approachable tone. The design incorporates a diverse collection of colors, making the video visually engaging and attracting a wider audience. The visual style helps to make the learning process enjoyable and reinforces the core message of the video.
6. Roche
Duration : 2 minutes and 57 seconds
Roche creates innovative medicines and diagnostic tests that help millions of patients globally. This video is designed to help people understand the concept of progression in multiple sclerosis (MS).
Video Design - The video uses a simple and engaging animated style that is easy to understand. The use of bright colors and clean lines makes the animation visually appealing. The railway track analogy is a great way to demonstrate the progression of the disease and make the concept understandable. This video is a Best Animated saas video example for its simple yet engaging visual style.
The video effectively conveys the message of the video. The visuals are used to illustrate the complex concept of MS progression, using simple, clear visuals. The bright colors and light tone are effective in keeping the viewer engaged. The overall tone of the video is educational and informative, making it accessible to a wide audience. The animation used in the video is well-designed and communicates the message of MS progression in a relatable and understandable way.
7. EU tax and customs
Duration : 1 minute and 44 seconds
EU tax and customs is an organization that aims to make the EU's tax system more efficient. The video is designed to raise awareness about VAT carousel fraud, and how it impacts the EU's economy and its citizens.
Video Design -
The video uses simple, flat graphics and a minimalist design style. This approach makes the information easily accessible, and engaging, for a wide audience. The video's visuals, animations, and narrative make it a great Saas Features Demo video. For example, the use of the 100 Euro bill to show the amount of money lost through VAT carousel fraud is effective.
The use of minimalist graphics emphasizes the seriousness of the issue by providing a clear and concise depiction of the problem. The overall tone of the video is serious, yet informative, helping to grab the attention of viewers and emphasizing the importance of the issue. The video's design effectively communicates the goal of the video, which is to raise awareness about VAT carousel fraud and encourage people to take action.
8. EQT
Duration : 2 minutes and 19 seconds
EQT is a leading provider of software and services for the entertainment production industry. This video is designed to provide general information about EQT.
Video Design - The video employs a minimalist graphic style, using bright colors and bold lines to create a Saas Walkthrough Overview Idea video. Simple animated graphics, with a yellow background, and a focus on abstract geometric shapes, make the video visually engaging. Animated dollar signs highlight the financial performance of the company.
The use of simple animations and graphics creates a clean, professional, and engaging visual style. The animations convey the challenges the entertainment industry faces, while also showing how EQT helps solve them. This bright and lively design conveys a positive and optimistic tone, highlighting the growth and innovation that EQT brings to the entertainment production industry.
9. AXA
Duration : 2 minutes and 41 seconds
AXA is committed to climate protection and has outlined a climate strategy that spans from 2021 to 2025. The video is designed to communicate AXA's strategy and its dedication to addressing climate change.
Video Design - The video uses simple, clean, and flat vector graphics. Cartoon style visuals are used to demonstrate the impact of climate change, the company's ambitions, and their commitment to action. These elements make this a Top Saas Platform Demonstration video as the video is simple and clear to understand.
The visual style of the video successfully conveys AXA's commitment to a sustainable future. The video is designed to communicate a positive and proactive message. AXA's climate strategy is presented as a responsible solution to the challenges of climate change. The video utilizes clean, modern graphics that are in line with the brand's identity, creating a video that is both engaging and informative.
10. Logix
Duration : 1 minute and 56 seconds
Logix is a smart banking solution that can help you save hundreds of dollars each year. This video is designed to show you a step-by-step action plan to switch your checking account to Logix.
Video Design - The video uses colorful animations and graphics to help explain the complexities of switching accounts. The video uses a clean and minimalist style with a vibrant color palette and a dynamic and engaging presentation style. This style makes it one of the top SaaS animated demonstration videos. Animated graphics with simple, clean lines, and a light, friendly color palette makes the video simple, straightforward, and easy to understand.
The visual style of the video effectively communicates the goal of switching your checking account to Logix. The video's visuals emphasize the ease and benefits of making the switch, driving viewers to take action. The simple, straightforward tone of the video makes it easy to follow the instructions and makes the viewer feel confident that they can easily complete the process.
11. GEICO
Duration : 1 minute and 9 seconds
GEICO is an insurance company known for saving people money. This video is designed to explain comprehensive coverage, a type of insurance that covers damage to your car from incidents other than collisions.
Video Design - The video uses a cartoon style to visually depict the various scenarios covered under comprehensive coverage. The car is depicted as a character with a mustache and beret, moving through a landscape with a variety of humorous incidents that could cause damage, such as vandalism, theft, and animal encounters. This playful Product Tour Idea video uses vibrant colors like purple and red. The cartoon characters and simple graphics communicate the information clearly and in an engaging manner.
The visual style helps to communicate the message about GEICO's coverage in a fun and relatable way. This makes the video more engaging for viewers and helps them to understand the benefits of having comprehensive coverage. The use of cartoons conveys a lighthearted tone, which reinforces the brand's commitment to offering value and peace of mind. The design style helps to communicate the idea that even the unexpected can be covered, making customers feel secure and confident in their insurance choice.
12. PTC
Duration : 1 minute and 42 seconds
PTC is a biopharmaceutical company that delivers therapies for people with rare diseases. This video is designed to explain PTC's splicing biotechnology using a cupcake analogy.
Video Design - The video has a Saas app demo Idea video style. It uses simple animated graphics and clean visuals to explain complex concepts. The design is minimalist, using white and purple backgrounds. The visual elements, such as the book, the cupcake, and the ingredients list, help visualize splicing biotechnology in a clear and engaging way.
The visual style of the video effectively communicates the objective of the video, which is to explain splicing biotechnology in a way that is easy to understand. The simple, clean graphics, and the use of a relatable analogy, make the video engaging and accessible. The tone is friendly and informative, which encourages viewers to learn more about PTC's work.
13. Accenture
Duration : 1 minute and 1 second
Accenture is a global professional services company that specializes in providing strategy, consulting, digital, technology and operations services. The video is designed to illustrate the power and potential of big data analytics in real-world scenarios.
Video Design - The video utilizes a colorful and engaging design style, using vibrant, almost neon colors to represent the data points, while maintaining a consistent visual style with isometric illustrations. The animation is a simple and effective blend of a Saas app explainer video, and a visual demonstration of how big data works. The data points represent individual consumer preferences, which are fed into an algorithm to predict the best movie experience.
The visual style, with the use of colorful 3D elements and bright colors, combined with an engaging narrative, makes this a compelling and educational explainer video. By leveraging simple, and memorable visual elements, the video effectively demonstrates the concept of big data analytics. The simplicity of the animations drives the video goal of educating viewers about the applications of big data in everyday situations. The tone of the video is casual and conversational, making the complex concept of big data analytics easy to grasp, even for someone unfamiliar with the subject.
14. OWN.CANCER
Duration : 1 minute and 11 seconds
OWN.CANCER is a company that focuses on providing solutions to reverse cancer. The video is designed to explain how immunotherapy works and the potential of this new treatment.
Video Design - The video employs a clean, modern, and minimalist design style. The use of simple line illustrations and bright colors creates an engaging and informative experience. The graphics are high quality and create a visually appealing Saas Promotion Example video.
The visuals are successful in conveying the information. The animation of the immune cells attacking the virus and the use of colors to represent different types of cells, is very impactful. The video tone is optimistic, and inspiring while explaining the science behind immunotherapy. The narrative of the video helps the viewer understand the complex concept of the immune system.
15. Mindray
Duration : 2 minutes and 26 seconds
Mindray focuses on providing solutions for diagnosing HIV infection, and this video is designed to create awareness about the seriousness of the disease.
Video Design - This is an engaging Ui Demo Tour Animation video with vibrant colors and clear graphics to illustrate how HIV infection progresses. The video uses bold, colorful graphics to visually explain the complex topic of HIV infection. The use of simple animations and diagrams enhances understanding and makes the information accessible to a broader audience.
The video simple design and animation effectively communicate the complexities of HIV infection. The visual style is informative and engaging, making it easy for viewers to understand the impact of untreated HIV. The tone of the video is serious, underscoring the importance of early detection and treatment. The animated graphics make the video engaging and visually appealing. This video uses animation to visually explain the science behind HIV infection. It's a visually engaging video that highlights the importance of early detection.
16. Comarch
Duration : 3 minutes and 31 seconds
Comarch is a company that focuses on telecommunications solutions. This particular video is designed to demonstrate how the company helps telecoms monetize 5G and the Internet of Things.
Video Design - The video uses a simple and clean design. The visuals are minimal and focused on the key messages in the video. It utilizes a flat 3D style with bold colors and a bright white background. This creates a clean visual aesthetic that is common in the best SaaS functionality demo video examples, and is easy to follow and understand.
The video uses animated graphics to demonstrate the concept of 5G monetization. The animations are simple yet effective and add a visual appeal to the video. The combination of simple graphics and concise text makes it easy for viewers to digest the information. The overall tone of the video is professional and informative, which is consistent with the brand's image. The video is able to communicate the objective of 5G monetization for telecoms, emphasizing the potential of 5G and the IoT to transform industries. The focus on enterprise clients and the potential for revenue generation is clearly communicated through the video's narrative and visual design.
17. Absorb LMS
Duration : 1 minute and 45 seconds
Absorb LMS is a learning management system designed to help individuals sell their courses online and get paid for their training products. The video is designed to introduce the product and showcase its features.
Video Design - The video adopts a flat design style, with simple shapes and colors. This style is frequently used in Best SaaS marketing Explainer videos because it creates a clean and modern look, that is easily understood by the audience. Animated icons are used to visually represent the core features of the platform, such as marketing, delivering, tracking and getting paid. The use of these icons makes the video engaging for viewers who may be overwhelmed by technical details, and the bright color palette adds to the overall visual appeal.
The video effectively communicates the product's goal using a simple and engaging visual style. The animated icons bring the key features of the platform to life, and the consistent use of the brand colors creates a strong visual identity. The overall tone is optimistic and enthusiastic, which further emphasizes the benefits of using Absorb LMS to sell online courses.
18. Credit Karma
Duration : 55 seconds
This SaaS Product Tour Video for Credit Karma is a prime example of how to make a complex topic, like credit scores, approachable and engaging. The video effortlessly combines playful visuals, vibrant colors, and catchy music to create an experience that's both informative and entertaining. The use of symbolic imagery, such as a key unlocking financial insights, adds a layer of depth that resonates with viewers.
Beyond its visual appeal, the video strategically utilizes the app's UI to showcase its functionality and ease of use. The animated credit score increase, followed by a clear call to action, provides a compelling incentive for viewers to download the Credit Karma app and begin their own journey toward financial progress.
19. Elaad
Duration : 1 minute and 57 seconds
Elaad is a company that helps electric vehicles communicate with various devices in their ecosystem. The video is designed to explain how this communication chain works and why it's important for all devices to be able to understand each other.
Video Design - The video utilizes a simple and modern design style, with flat illustrations and minimal text. The use of speech bubbles with code snippets makes the complex topic of communication protocols easily understandable. It effectively explains the flow of information from the EV to the charging station, to the energy supplier, and back again. The video adopts a friendly and approachable tone, using simple language and engaging visuals to create an engaging Saas Explainer Cartoon Example video.
The animation clearly and concisely explains the chain of communication, effectively highlighting the need for standards and protocols to ensure seamless communication between all devices. The video lighthearted tone helps explain a potentially complex topic without being intimidating, making it accessible to a broad audience.
20. Capital One
Duration : 1 minute and 38 seconds
Capital One simplifies vendor payments, letting you pay online and even use your Capital One Business card with vendors that do not accept credit card payments.
Video Design - This Saas Interface Walkthrough And Features Example video uses bright, bold colors and simple, clean animations to visually represent the process of paying vendors with a Capital One Business account. The video utilizes a clean, minimalist aesthetic with a focus on graphical representation of the online experience.
The video's bright colors and simple animations help communicate the ease and convenience of paying vendors with a Capital One Business account. The overall tone of the video is positive and optimistic, reinforcing the message that the new feature helps you save time and optimize your business workflow.
21. ProMonitor
Duration : 1 minute and 6 seconds
ProMonitor is a software solution for educators who want to improve the user experience of their websites. This video is designed to illustrate the benefits of ProMonitor, with a focus on how it can be used to gather valuable user insights.
Video Design - This Saas product feature Example video uses bright, bold colors and simple, modern graphics to highlight the key features of ProMonitor. The user interface is presented with clean lines, easy-to-read text, and intuitive visual cues that are visually appealing and make the platform easy to navigate.
The video uses a simple, straightforward narrative to explain the Value Proposition of ProMonitor. The tone is conversational, friendly, and informative, emphasizing the product's ability to streamline the process of gathering user insights, making it easy for educators to understand and apply. The visuals reinforce the message of efficiency and ease of use, demonstrating how ProMonitor empowers teachers to make informed decisions about their websites.
22. Hotjar
Duration : 1 minute and 18 seconds
Hotjar is a product that helps you understand your website visitors and their behavior. This video is designed to convince you that capturing 100% of your user sessions is better than sampling.
Video Design - This video uses a simple design with white mouse cursor icons and a white webpage design with minimal graphics, creating a good Saas Product Outreach Sample video. This animated video uses a simple design that focuses on the message by using bold text with a red dashed border. The website design element is presented as a clean design, with minimal graphic elements to not distract the user.
The video's design and animation effectively communicate the video's objective of persuading viewers to choose 100% traffic coverage over sampling. This is accomplished by using a simple, clear design with animation that highlights the benefits of this feature. The use of simple visuals and limited color scheme makes the video inviting and easy to understand for a wide audience. The animation, while simple, is engaging enough to hold the viewer's attention. The tone of the video is professional, straightforward, and informative.
23. Aircove SaaS App Tour Video
Duration : 43 seconds
This SaaS Product Tour Video is a masterclass in showcasing complex technology through simplistic storytelling. The video opens with a familiar setting—a neighborhood, a living room— instantly establishing a connection with the viewer's everyday life. By focusing on the seamless integration of the ExpressVPN Aircove router into the home environment, the video subtly communicates its core value proposition: effortless security.
The video cleverly uses visual cues, like glowing circles around connected devices, to highlight the router's protective reach. ExpressVPN Aircove simplifies what could be daunting, transforming VPN setup from a tech chore to a five-minute task. This approach resonates deeply, leaving viewers with a sense of empowerment and control over their digital security.
24. Cedar
Duration : 1 minute and 50 seconds
Cedar is a company that helps clients prepare for retirement. The video is designed to help clients understand the importance of retirement planning.
Video Design - The video has a clean and modern design, and it uses a minimalist style, common in top B2B saas explainer videos. The graphics are simple and easy to understand, using a limited color pallet to create a sense of professionalism. The animation is smooth and engaging.
The visual style of the video clearly communicates the objective of the video, that planning is essential for a smooth retirement transition. The video's tone is professional and reassuring, with a focus on providing a solution to an issue that many people face. The narrative provides clear examples of the complexity of retirement planning and how Cedar provides the support to help clients achieve a smooth transition into retirement.
25. CoreLogic
Duration : 1 minute and 2 seconds
CoreLogic is a data solution company that provides in-depth property data to help businesses grow. This video is designed to promote CoreLogic's Market Trends product, which is New Zealand's most comprehensive property data solution.
Video Design - The video showcases the product features and benefits through a modern and engaging visual style. It uses clear, concise animation with a clean interface and uses colorful graphics to highlight key information. The video is a Top Software Feature guided tour video that efficiently guides viewers through the product's features. The design incorporates maps of New Zealand that clearly demonstrate the geographical reach of the data, and uses various graphs and charts that visually showcase the depth and comprehensiveness of CoreLogic's Market Trends product.
The visual design of the video effectively conveys the objective of the video, which is to highlight the benefits of using CoreLogic's Market Trends. The video's tone is professional, informative, and engaging. It uses clear graphics, maps, and charts to effectively visualize the product's capabilities, which allows viewers to understand the value of CoreLogic's Market Trends in a concise and easy-to-understand manner.
26. BM
Duration : 57 seconds
BM is a digital banking platform that has been helping students with financial aid refunds and other banking needs for over 18 years. This video is designed to introduce viewers to the two electronic options offered by BM for receiving money from their school.
Video Design - This Saas Product Benefits video uses a clean and modern aesthetic. Animated illustrations depict different banking services, emphasizing the ease and security of using the platform. The color palette is bright and cheerful, using a combination of blue and green to create a sense of trust and professionalism. This is further enhanced by the use of a crisp white font.
BM highlights the ease of use and security of its platform. The video showcases the benefits of the two electronic options, highlighting how the product can help students receive their money quickly and securely. The video's tone is confident, friendly, and approachable, further building trust with viewers and demonstrating how BM addresses their needs. The overall visual style of the video effectively communicates the objective of the video, creating a positive and engaging experience for the student audience.
27. Achievers SaaS Software Tour Video
Duration : 1 minute and 31 seconds
If you're searching for an inspiring SaaS Product Tour Video example, look no further than Achievers. This animated video series effectively showcases the platform's ability to foster a strong sense of belonging among employees, a key driver of increased job commitment, productivity, and engagement. The video cleverly uses animations to illustrate the platform's benefits, highlighting its user-friendly interface, personalized experiences, and data-driven insights.
What truly stands out is Achievers' ability to visually connect the workforce through a single, unified platform. The animations effortlessly depict features like employee networks, recognition programs, and self-service tools. The video's minimalist aesthetic, coupled with vibrant color accents and upbeat music, creates an overall compelling call to action to explore this powerful employee experience platform.
28. Cegid
Duration : 2 minutes and 40 seconds
Cegid is a software solution provider focused on assisting retail businesses. This Cegid video is designed to promote the value and benefits of their software through an explanation of the solutions offered to retailers.
Video Design - This Saas Product Tour Animation video uses a combination of minimalist characters, clear and bold typography, and simple shapes, resulting in a visually engaging and easy-to-understand experience. The use of bright color palettes, such as blue, red, and white, creates a strong brand identity and a sense of professionalism. The animation quality is high-quality and dynamic. The use of simple and straightforward animations further supports the overall style and helps to maintain an engaging pace that keeps viewers focused.
The video design effectively communicates the Cegid software's objective, highlighting its goal to help retailers answer important questions concerning software use, configuration, and skill development. The animation style's overall tone is optimistic and confident, emphasizing the positive impact of using the software for retail businesses. The video visually conveys the value of Cegid's solutions by using relatable scenes, such as office workers and a mountain metaphor, to illustrate how the software can help businesses achieve greater success.
29. Velo Animated SaaS Tour Video
Duration : 1 minute and 9 seconds
In a world demanding efficiency, the CAT Remote Fleet Vision SaaS Product Tour Video shines as a beacon of clarity. The video immediately hooks the viewer with a dark, focused scene, emphasizing the critical role of data-driven decision-making. Then, it effortlessly transitions to showcasing RFV’s dynamic dashboard, illustrating its ability to empower users with essential insights.
RFV becomes a tangible tool for optimization rather than an abstract concept. The strategic use of 3D models brings industrial applications to life, demonstrating how RFV translates data into action. This focus on practical impact resonates deeply. The video’s clear visual hierarchy guides viewers through complex features, highlighting the platform’s user-friendly nature. The closing message, See more. Achieve more, encapsulates RFV’s promise of enhanced productivity.
30. OECD
Duration : 2 minutes and 31 seconds
OECD is an international organization working to create better policies for improved lives. This video is designed to highlight how countries around the world are adapting to climate change.
Video Design - The video is designed with an animated paper-craft style. The animated elements, with a simplistic style, depict the threat of climate change. It effectively communicates the risks of storms, heatwaves and rising sea levels. The animation style is unique and appeals to a wider audience while maintaining the focus on serious environmental issues.
The animated paper-craft style makes the video engaging. The simplistic style enhances the viewer's understanding of the message. The video features animated graphics that add a touch of whimsy. This approach helps make the video accessible, and the narrative of the video communicates the dangers of climate change and the need for preparedness.
How to plan and optimize SaaS Product Tour Videos?
Emotional Resonance: "The most important thing in communication is hearing what isn't said." - Peter Drucker. Advids recognizes the power of unspoken needs. For a healthcare SaaS client, we incorporated patient testimonials to evoke empathy and trust, leading to a 25% rise in demo requests.
Actionable: Connect with viewers emotionally by showcasing real-life impact.
Clear Communication: "If you can't explain it simply, you don't understand it well enough." - Albert Einstein. Advids values clarity. For a CRM client, we simplified complex functionalities into concise, easy-to-understand visuals, boosting user comprehension by 30%.
Actionable: Simplify complex information for better audience understanding.
Compelling Storytelling: "Stories are just data with a soul." - Brene Brown. Advids believes in the power of narrative. For an e-commerce platform client, we crafted a product tour video around a customer success story, resulting in a 20% lift in sales conversions.
Actionable: Engage viewers by weaving a compelling narrative around your product.
Visual Appeal: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids prioritizes both form and function. For a design software client, we created a visually stunning product tour video that highlighted the software's intuitive interface, leading to a 35% increase in free trial downloads.
Actionable: Prioritize both aesthetics and functionality in your video design.
Call to Action: "The key to effective marketing is to make it easy for people to buy." - Neil Patel. Advids focuses on driving conversions. For a marketing automation client, we incorporated clear call-to-actions throughout the product tour video, resulting in a 22% jump in lead generation.
Actionable: Guide viewers with clear and compelling calls to action.
Why Advids for SaaS Product Tour Video?
At Advids, we create compelling SaaS Product Tour Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into engaging and effective animation. With over 3400 successful projects under our belt, we understand what makes a SaaS product tour video truly shine.
Transforming Ideas into Engaging SaaS Product Tour Videos:
Customized SaaS Product Tour Video Solutions: We tailor each project, whether it's a concise explainer video or a character-driven animation, to perfectly match your brand, style, and target audience. We've produced between 185 and 470 successful SaaS product tour videos specifically.
Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that resonate with viewers and inspire action, specifically designed to showcase your SaaS product's value.
Cutting-Edge SaaS Product Tour Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression, ensuring your SaaS product tour stands out.
Partnering with Industry Leaders:
12+ Years of Proven Success: Our extensive experience, spanning over 12 years, speaks for itself. We've honed our craft and developed a deep understanding of what makes SaaS Product Tour Videos effective.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through engaging SaaS product tours.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews testify to our commitment to excellence, creativity, and client satisfaction. We strive to exceed expectations with every SaaS product tour video we create.
A Collaborative Approach to SaaS Product Tour Video Production:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final SaaS product tour video. Your input is invaluable throughout the entire process.
Strategic Communication: Open and clear communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful SaaS product tour videos that achieve your goals.
Ready to unlock the potential of SaaS Product Tour Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS Product Tour Video?
A SaaS Product Tour Video is a dynamic, engaging, and informative video that showcases the features, benefits, and Value Proposition of a software as a service (SaaS) product. It's like a virtual tour guide, leading potential customers through the software's interface, highlighting its key functionalities, and demonstrating how it can solve real-world problems.
These videos are used to attract new customers, educate existing users, and drive conversions. They can be used on a company's website, social media platforms, and in email marketing campaigns.
What do top SaaS Product Tour Videos have in common?
Creating effective product Demo Videos requires a strategic approach that combines visual appeal, informative content, and a clear call to action. Here are some key best practices to consider:
Content and Structure What makes SaaS Product Tour Videos effective?
A captivating SaaS Product Tour Video is a powerful tool for engaging potential customers and driving conversions. A key element is a design to showcase the product's value proposition in a clear and compelling way. The video should Highlight the Benefits of using the software and demonstrate how it can solve real-world problems.
Methods for Creating Effective SaaS Product Tour Videos How long should your SaaS Product Tour Video be?
A well-crafted SaaS Product Tour Video is a powerful tool for engaging potential customers and driving conversions. The ideal length is driven by the specific goals and target audience of the video. A shorter video, around 2-3 minutes, is ideal for capturing attention and delivering a concise overview of the product's key features and benefits. A longer video, around 5-7 minutes, can be used to provide a more in-depth demonstration of the product's capabilities and address specific use cases.
Pre-production considerations for determining video length include:
How to create SaaS Product Tour Videos?
A comprehensive approach to creating SaaS Product Tour Videos involves a well-defined process that ensures a high-quality and effective outcome. The creation involves planning, scripting, filming, editing, and promoting the video.
Methods for Creating Effective SaaS Product Tour VideosThe video should be concise and focused, delivering key information in a way that is easy to understand and remember. It should also be optimized for different platforms and devices to ensure that it reaches the widest possible audience.
Pre-production StepsCrafting Compelling SaaS Stories
A captivating storyline is crucial for engaging your audience and showcasing your product's value. It's about transforming a simple demonstration into a narrative that resonates and compels action.
Start by crafting a relatable narrative around a customer persona. Imagine a specific individual facing a challenge that your product solves. For example, a small business owner struggling to manage their social media presence.
Incorporate elements of storytelling. Give your video a clear beginning, middle, and end. Introduce the protagonist's problem, show how your product provides the solution, and conclude with the positive outcome.
Highlight the emotional journey. Emphasize the frustration and pain points of the customer, then showcase the relief and empowerment they experience with your product. This Emotional Connection makes your video more memorable and impactful.
Crafting Compelling Product Tours
Strategically placed touchpoints guide viewers through a seamless journey, showcasing your product's essence and problem-solving capabilities.
Begin by showcasing a relatable problem. Visually depict the challenge your target audience faces. For instance, show a cluttered inbox overflowing with emails if your product is an email management tool.
Introduce your product as the hero. Seamlessly transition to demonstrating its key features and functionalities that directly address the problem. Show how the email management tool organizes and prioritizes emails, reducing clutter.
Conclude by reiterating the value proposition and benefits. Leave viewers with a clear understanding of how your product empowers them. For example, emphasize how the email management tool saves time and increases productivity.
Video Strategies for Every Stage
Different video types cater to specific stages of the customer journey, maximizing their impact and relevance.
Onboarding Videos: Perfect for new users, these videos provide step-by-step guidance on basic features. Imagine a video showing a new user how to set up their account and navigate the dashboard of a project management tool.
Demo Videos: Ideal for prospects in the consideration stage, these videos offer a comprehensive overview of capabilities. A Demo Video might showcase the key features of a CRM, like contact management, sales tracking, and reporting.
Feature Highlight Videos: These videos delve deeper into specific functionalities. For example, a video focusing on the advanced reporting capabilities of an analytics platform.
Use Case Videos: Tailored to specific customer segments, these videos demonstrate how the product solves unique problems. A video might show how a marketing automation tool helps e-commerce businesses personalize their email campaigns.
Turn Videos into Sales Machines
Your video should act as a catalyst, propelling prospects towards conversion.
Awareness: Capture Attention with a compelling hook that highlights a relatable pain point. For example, start your video by showing a frustrated marketer struggling to track their campaign performance.
Consideration: Showcase your product's features and benefits as the solution. Demonstrate how your marketing analytics dashboard provides clear insights and simplifies campaign tracking.
Decision: Provide social proof, testimonials, and case studies to build trust. Feature a satisfied customer explaining how your analytics tool helped them improve their campaign ROI.
Action: Conclude with a clear and compelling call to action. Encourage viewers to visit your website, request a demo, or sign up for a free trial.
Crafting Resonant Product Launch Videos
Designing a resonant video requires a deep understanding of your audience's needs, pain points, and aspirations.
Define your target audience. Understand their specific challenges and what they seek in a solution. For example, if your target audience is busy entrepreneurs, they value time-saving and efficiency.
Craft a concise and focused narrative. Directly address their pain points and showcase how your product provides solutions. Show how your project management tool helps entrepreneurs streamline tasks and collaborate effectively.
Employ visually appealing elements. Use graphics, animations, and real-world examples to illustrate the product's value proposition. Show an entrepreneur using the project management tool to manage tasks, track progress, and communicate with their team.
Conclude with a clear call to action. Guide viewers on the next steps to experience the benefits firsthand. Encourage them to sign up for a free trial or request a demo.
Crafting Compelling Value Propositions
Your video should be a powerful tool to communicate your product's unique value proposition.
Clearly identify the pain points. Start by addressing the specific challenges your target audience faces. For example, if your product is a scheduling tool, highlight the frustration of back-and-forth emails and missed appointments.
Showcase how your product provides solutions. Demonstrate how your scheduling tool simplifies appointment booking, automates reminders, and reduces no-shows.
Use real-world examples and data. Illustrate the impact of your product with quantifiable results. Show how your scheduling tool has helped businesses save time, increase booking rates, and improve customer satisfaction.
Micro-Interactions: Boosting Engagement
Micro-interactions are subtle animations or visual cues that can significantly enhance engagement.
Animated Transitions:Smooth transitions between scenes or features create a more visually appealing experience. Imagine a subtle fade-in effect when transitioning from one feature demonstration to another.
Interactive Elements:Incorporate clickable buttons or hotspots to allow viewers to explore the product interface at their own pace. For example, allow viewers to click on different sections of the dashboard to learn more about each feature.
Hover Effects:Subtle animations when hovering over specific elements can highlight key functionalities. For instance, when the viewer hovers over a button, it could subtly enlarge or change color.
Call-to-Action Buttons:Animated call-to-action buttons can draw attention and encourage viewers to take action. A Sign Up Now button could pulse gently to attract the viewer's eye.
Maximize Your Video's Impact
- Embed the video prominently on your homepage, product pages, or a dedicated landing page.
- Make it easy for visitors to find and watch the video.
Social Media Promotion:
- Share snippets or teasers on social media platforms to drive traffic to the full video.
- Use engaging captions and relevant hashtags to reach a wider audience.
Email Marketing Campaigns:
- Include the video in email newsletters or automated sequences to nurture leads and educate prospects.
- Personalize your emails and highlight the video's key benefits.
Paid Advertising:
- Utilize the video in paid advertising campaigns on platforms like YouTube or LinkedIn.
- Target your ads to specific demographics and interests to reach your ideal customers.
Solve Customer Pain Points With Video
Your video should resonate with viewers by directly addressing their challenges and positioning your product as the solution.
Research and understand your audience's pain points. Conduct surveys, interviews, or analyze customer feedback to identify their common frustrations. For example, if your product is a CRM, you might discover that your target audience struggles with managing customer data and tracking interactions.
Showcase how your product provides solutions. Demonstrate how your CRM centralizes customer information, automates data entry, and provides a clear overview of customer interactions.
Use real-world examples and customer testimonials. Show how your product has helped others overcome similar challenges. Feature a customer explaining how your CRM has improved their Customer Relationships and boosted their sales.
Show, Don't Tell: Demonstrate Value in Your Product Launch Video
Your video should go beyond listing features and paint a vivid picture of the positive outcomes users experience.
Focus on the value users gain. Instead of just saying our software automates tasks, show how this automation saves users time and reduces errors. For example, demonstrate how your marketing automation tool automatically sends personalized emails, freeing up marketers to focus on other tasks.
Use quantifiable data and customer success stories. Illustrate the impact of your product with concrete results. Show how your automation tool has helped businesses increase their email open rates, generate more leads, and improve their marketing ROI.
Create a sense of excitement and possibility. Inspire viewers to imagine how your product can transform their work and achieve their goals. Show how your automation tool empowers marketers to achieve greater success and reach their full potential.
How SaaS product tour video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and alignment with SaaS sales funnels.
7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, SaaS product tour video examples 2024, n=14300 videos within duration <3 mintues, across industries.
