Picture this: your tech platform, a sleek spaceship ready for liftoff. But what if that launch isn't just smooth, it's breathtaking? I am here today to tell you that's entirely possible. In this article, what we'll uncover is the secret ingredient to seamless user adoption: engaging onboarding videos. We'll explore how these videos can transform the user experience, creating a connection that fosters loyalty and drives growth. Our exploration will be backed by compelling statistics that will leave you amazed.
70% of viewers have bought from a brand after seeing it on YouTube.
14.9% of Millennials watched 10-20 hours of videos per week.
Videos on a website can increase the average time spent on a page by 88%.
These stats paint a clear picture: video is a powerful tool for capturing attention and driving action. Leveraging Tech Platform Onboarding Videos can transform confusing first-time user experiences into engaging journeys that boost retention and conversions. Today, we're diving into over 30 Effective Tech Platform Onboarding Video examples that instantly caught our eye and sparked our interest
Imagine the freedom of effortlessly wrangling data from any source, instantly making it ready for analysis. That's the power of Trifacta's cloud data engineering platform. This Tech Platform Onboarding Video is a masterpiece of clarity and visual storytelling, using a dynamic animation style to bring complex concepts to life.
The video deftly guides viewers through the process of integrating Trifacta with their cloud data warehouses. From cleaning and blending to optimizing and exploring, it showcases how the platform seamlessly handles the entire data wrangling journey. The video's vibrant color palette and engaging music create an immersive experience, leaving you excited to dive into the world of data insights.
What We Can Learn
Focus on the "aha!" moments, showcasing Trifacta's value.
In an era of complex financial landscapes, this Tech Platform Onboarding Video from Tipalti truly stands out. It's a visual masterpiece that expertly navigates the complexities of global partner payables with a simplicity and charm that's hard to resist.
The video masterfully uses animation to bring the platform's core features to life, turning intricate processes like onboarding, compliance, and tax validation into digestible, almost artistic, visual narratives. The vibrant color palette, the rhythmic animation, and the carefully crafted soundtrack combine to create a compelling experience that feels both modern and approachable. This is more than just a video; it's a glimpse into a seamless, stress-free future for managing partner payments, and it leaves viewers eager to explore further.
What We Can Learn
Animate complex processes into simple visuals to make your product more approachable and boost user engagement.
The video dives headfirst into the realities of data management, using a visual language that's both engaging and informative. The haystack metaphor, a simple but effective visual, perfectly captures the overwhelming nature of data that companies must navigate. This instantly resonates with viewers, creating a sense of shared understanding.
Relativity One's Tech Platform Onboarding Video makes a compelling case for its solution, demonstrating how its features help users find critical information quickly. The video's minimalist design and seamless transitions create a sense of clarity and ease, encouraging viewers to visualize themselves using the platform. This masterful blend of visual storytelling and practical information makes this video a shining example of tech platform onboarding content.
What We Can Learn
Simple transitions keep viewers engaged and understanding.
4. ChannelAdvisor Minimal Tech Platform Onboarding Video
We admire this Tech Platform Onboarding Video for ChannelAdvisors seamless blend of information and visual appeal. It cleverly highlights the challenge faced by brands seeking wider market reach. The animated sequence showing the shift from a physical storefront to a digital platform is pure visual storytelling at its best.
We love the use of recognizable marketplace logos, emphasizing ChannelAdvisor's ability to bridge the gap between sellers and opportunities. The Discover, Connect, Grow message encapsulates the platform's core value proposition in a memorable way. This video expertly balances simplicity with comprehensive information, making it an excellent example of a tech onboarding video.
What We Can Learn
Clearly show the problem, then your solution's impact.
The YugabyteDB video is a great example of how to use visual storytelling to showcase a complex tech platform. It effortlessly blends 2D and 3D animations with clear, concise language, creating a captivating and informative experience for viewers. The video's animation style, with vibrant colors and smooth transitions, is perfect for capturing attention and conveying the message in a modern and engaging way.
The video's animation style is a key factor in its success. It uses a combination of 2D and 3D elements that are both visually appealing and informative. For example, the use of 3D animations to depict the distributed architecture and the 2D elements like text and icons to illustrate key messages, work together to create a dynamic and engaging viewing experience.
What We Can Learn
Visually contrast old vs new tech to instantly show your solution's advantage, boosting understanding.
MEDHOST is a tech platform designed to manage care through a new, data-centric approach. This video is designed to showcase MEDHOST's capabilities to connect patients, providers, and communities.
Video Design - The video utilizes bright, simple, and 3D graphics to guide the viewer through the Tech Platform Onboarding Video. The video emphasizes ease of use and accessibility, with clean, minimal graphics and bright colors that create a welcoming and inviting experience.
The use of 3D animations creates a dynamic and engaging experience, highlighting the key features and benefits of the platform. The video is paced in a way that emphasizes the benefits of using the platform, from improved communication to increased efficiency, while maintaining a professional and informative tone. The visual design communicates the ease of use and accessibility of the platform, encouraging users to embrace the benefits.
In today's ever-evolving digital landscape, we recognize the increasing demand for real-time applications. This Redis explainer video brilliantly captures the need for global data replication and scaling, positioning Redis Enterprise Cloud as the ultimate solution. The isometric visuals of the expanding cityscape and interconnected globe are exceptionally crafted, visually demonstrating the power of seamless data access. In the end, this tech platform onboarding video highlights the essential value proposition: uninterrupted performance, even during server failures.
With an impactful visual narrative, we love how the animation effortlessly guides viewers through complex concepts like multi-tenancy and cost savings. The minimalist aesthetic and vibrant color palette resonate with modern audiences, while the clear, concise messaging reinforces Redis Enterprise Cloud's key features. This video serves as an outstanding example of how compelling storytelling, coupled with insightful design, can effectively communicate the benefits of a tech product.
What We Can Learn
Craft a clear, concise narrative arc. viewers will understand your product's value.
We appreciate how this tech platform onboarding video for Remote masterfully uses simple visuals to convey complex information. The 2D animated graphics, combined with a vibrant color palette of purple and teal, create an engaging and visually appealing experience. The video instantly hooks the viewer with relatable pain points of international hiring, and then smoothly transitions to showcasing Remotes solution.
The video focuses on the core benefits of using Remote, highlighting its ability to simplify complexities. It promotes accessibility by offering a low flat rate, empowering businesses to hire top talent worldwide, without breaking the bank. We love the closing call to action which leaves a lasting impression, encouraging viewers to explore the platform further.
What We Can Learn
Bright colors and 2D animation grab attention and keep viewers engaged throughout.
In the fast-evolving landscape of digital transformation, cybersecurity often feels like a complex puzzle. Cirion, with this tech platform onboarding video, effortlessly translates complex concepts into a visually arresting narrative. We see how Cirion anticipates threats and provides robust protection, assuring businesses of a secure digital future.
The video masterfully leverages a blend of 3D elements, dynamic transitions, and a pulsating soundtrack. It inspires confidence, showcasing Cirion's technological prowess without overwhelming the viewer. We loved the futuristic imagery, symbolizing the vast potential that unfolds when security and innovation work hand-in-hand.
What We Can Learn
Combine 3D elements and dynamic transitions to create a memorable and engaging experience.
In this captivating Medtronic tech platform onboarding video, we see how simple it is to update the MiniMed 780G pump software remotely. The 2D animation style makes it an easy-to-digest, visually appealing journey. From ordering the upgrade to receiving the package and installing the app, each step is meticulously depicted with intuitive graphics. What we loved about this tech platform onboarding video is that the update process, often perceived as daunting, becomes approachable and user-friendly, with clear instructions and the convenience of remote support readily accessible. The video instills confidence in users by highlighting the automatic transfer of existing settings, empowering them to embrace technological advancements with ease.
What We Can Learn
Emphasize the convenience of remote support, highlighting peace of mind.
E Com Security Solutions provides network infrastructure security solutions. The video focuses on the importance of identifying and mitigating vulnerabilities in networks to protect sensitive assets.
Video Design - The video uses a simple yet effective design style. Red flags transform into bombs, emphasizing the real-world threats to a company's network. This is a strong visual representation of the vulnerabilities the company helps identify and mitigate. The animation of data being organized and dumped into spreadsheets clearly illustrates a potential but difficult process in securing a network. The minimalist graphics and simple animations create an engaging Tech Platform Interface Walkthrough.
The video effectively communicates the message of network infrastructure security to businesses and organizations. The animation style is clear and easy to understand, making the complex subject matter accessible to a wider audience. The use of visuals and minimal text emphasizes the importance of taking action to secure the network. The tone of the video is serious and informative, reflecting the gravity of the subject and the importance of the company's services.
Amazon helps sellers discover which of their products could be successful in other marketplaces. The video is designed to showcase Amazon's global expansion opportunities service and highlight the potential for sellers to reach a wider audience.
Video Design - The video utilizes a clear and engaging Tech Platform Interface Walkthrough style. It features a bright color palette and simple graphics, such as animated hourglasses, a magnifying glass, and a world map. Icons, such as shoes, shirts, and glasses, effectively represent the products being sold. This visual design helps to explain the complexities of international sales in a way that is easy to understand, with clear transitions and a clean, modern aesthetic.
The video effectively uses its visual style to communicate the objective of expanding to new markets. The animation of products moving between marketplaces, represented by yellow squares, highlights the ease and potential of international selling. The video conveys a positive and optimistic tone that encourages viewers to explore their global expansion opportunities. The overall style makes the complex process of international selling seem simple and achievable, thereby driving the video's goal of introducing Amazon's global expansion opportunities service.
SimplyCast provides marketing automation tools to help businesses reach customers around the world. This video is designed to demonstrate how to leverage their platform to connect with prospects in different time zones.
Video Design - The video uses a clean and simple animation style to guide viewers through a workflow. It features simple shapes and icons, along with clear text labels. The visual style is reminiscent of Tech Platform Interface Walkthrough, showcasing a workflow and platform features in an easy-to-understand manner.
The visual style of the video uses bold, simple graphics to create a clear, step-by-step guide for the viewer. The focus on simplified animation makes it easier for the audience to understand the steps involved in automating phone calls for international prospects, while maintaining a professional and informative tone.
Speakfully is a platform that encourages communication within the workplace. The video is designed to showcase how Speakfully can help create a safe and transparent work environment.
Video Design - The video uses a clean and modern design style. Vibrant color palettes, bright and soft shades, and simple line art represent different aspects of the platform. This animation style is reminiscent of Tech Platform Interface Walkthrough, using clean and simplified icons to explain the platform's functionalities and provide easy-to-understand visual representations of real-world workplace situations.
The overall visual style is friendly and approachable, helping to establish a sense of trust and transparency. Bright colors and simple, engaging animation convey the message, encouraging employees to feel confident speaking up about their issues and concerns. The tone is upbeat and positive, further emphasizing the benefits of using Speakfully.
Sofico is a specialized software that helps captive finance companies, leasing companies, and mobility management companies manage their business processes. The software seamlessly integrates with other systems, making it a powerful tool for businesses in these industries.
Video Design - The video uses clean, modern graphics with a flat design style. A briefcase icon is used as the main visual metaphor, symbolizing the all-encompassing nature of the platform. Simple animations, like the briefcase rotating and connecting to other icons, create a visually engaging Tech Platform Interface Walkthrough.
The use of simple, flat illustrations paired with straightforward animations helps communicate the software's features and benefits effectively. The video's tone is professional and informative, focusing on showcasing the software's capabilities. The use of icons like a person, a computer screen, and a document, coupled with the animation that connects them to the briefcase, effectively demonstrates how the software integrates seamlessly with other systems and facilitates a smooth workflow.
Western Digital helps automotive businesses identify cost improvement opportunities. The video is designed to show how their tools and data analysis help reduce costs.
Video Design - The video starts with a person looking at a truck through a window, a simple yet effective way to show the problem the platform solves. The video then uses a line graph to show the decline in revenue, a simple visual that clearly shows the problem the platform is designed to solve. The video uses bold font with white text on a blue background, and the graphics are simple and easily digestible.
The narrative follows the story of a business owner who is struggling with their costs, and the video clearly shows how the platform can help them overcome their challenges. The video uses a positive and uplifting tone, conveying the message that the platform can help businesses achieve their goals.
Superfluid is a free, composable protocol for streaming ERC-20 tokens. This video is designed to introduce the platform and demonstrate its core functionality.
Video Design - The video uses a clean and minimalist design style to showcase the core functionality of the platform. It features colorful geometric shapes, animated elements, and smooth transitions that effectively highlight the process of streaming tokens. The visual aesthetic of the video effectively communicates the speed and efficiency of the platform's gasless transaction technology.
This Tech Platform Interface Walkthrough is a great example of how to use video to effectively communicate the efficiency and ease of use of a platform. The use of bright, clean, animated graphics and geometric shapes creates a modern, engaging feel that captures the attention of the audience. The video features a simple narrative that highlights the key benefits of the platform, leading to a strong call-to-action for viewers to learn more. The minimalist design style further emphasizes the simplicity of using the platform and its seamless integration with web3 applications.
The dynamic visuals in this Paysend Enterprise platform onboarding video, combined with smooth transitions and concise messaging, create a compelling viewing experience. The rotating globe and visual representations of key features, like API integration and transparent FX rates, highlight the platform's global capabilities. We all appreciate the clarity and ease with which the video conveys the benefits of Paysend Enterprise.
The upbeat electronic music and fast-paced editing maintain viewer interest, while the call to action encourages immediate engagement. This video effectively showcases Paysend Enterprise's ability to simplify global payments, making it an inspiring example of a successful platform onboarding video.
What We Can Learn
Animate key features to make them easily understandable, improving comprehension.
The clean aesthetics of this tech onboarding video immediately grab attention, demonstrating the complexity of contract management through simplified visuals. The magnifying glass meticulously highlighting contract errors acts as a powerful visual hook, emphasizing potential financial repercussions. We all understand the frustration of manual contract review, and this video cleverly taps into that sentiment.
OpenTexts animated explainer flawlessly visualizes the benefits of its AI-powered contract analysis. The clear and concise messaging resonates strongly with its target audience, showcasing how automation enhances efficiency and saves time. This video demonstrates how powerful simple 2D animation can be in explaining a complex product.
What We Can Learn
Let your visuals tell a story, creating an emotional connection that encourages action.
Alation is a data catalog platform that helps organizations find and use their data more effectively. This video celebrates its ten year anniversary and highlights its achievements. The video is a powerful example of Tech Platform Interface Walkthrough videos, showcasing the platform's capabilities and establishing credibility for the brand.
Video Design - The video uses a bold, simple design with minimal text. The bold, orange text stands out against the blue background. Silhouettes of athletes from various sports are used to represent the concept of GOAT and establish the video's sporty tone. The video style is dynamic, using quick cuts and fast-paced music to create an exciting and engaging experience for the viewer.
The video successfully uses simple, impactful visuals to communicate its message. The blue and orange color scheme evokes feelings of confidence and excitement. The use of sports metaphors is relatable and memorable, reinforcing the idea that the platform is a champion in the data catalog space. The video effectively highlights the platform's accomplishments with bold, confident graphics, leaving the viewer with a positive impression of the brand.
Cegid is a software company that helps retail businesses improve their skills. This video is designed to show how Cegid is strengthening its support to help retail businesses answer questions regarding software usage, configuration, and skill development.
Video Design - This video uses a bright and engaging visual design style. Contrasting colors, simple graphics, and clean lines create a modern and approachable look. Tech Platform Interface Walkthrough is designed to quickly convey information with visual clarity. Bright and bold colors like red and blue highlight key information.
The video's visual style successfully communicates the message of Cegid's commitment to supporting its retail customers. Graphic illustrations, vibrant colors, and clear text create a positive and encouraging tone. This video is designed to engage viewers, providing clear information on Cegid's software and its support services.
MCI provides code modernization solutions that quickly and securely convert outdated legacy code to newer languages. The video demonstrates the benefits and efficiency of the company's AI-powered code refactoring platform.
Video Design - The video uses a minimalist design style with clean lines and vibrant colors, making it visually appealing and easy to follow. Concise animations and graphics highlight the process of converting COBOL code to JAVA. The use of white circles with a blue outline for text and animated graphics keeps the design consistent throughout, further enhancing its clarity.
The visual style effectively communicates the key benefits of the code modernization solution. The video's narrative emphasizes the speed, security, and efficiency of the platform, driving the viewer towards exploring the company's website for more information. The video maintains a professional and informative tone, making it engaging for a target audience of developers and IT professionals.
Sun Life is a financial services company that helps people plan for their future. This particular video is designed to explain the benefits of life annuities as a retirement income solution.
Video Design - This video focuses on visuals that are easy to understand. The video uses simple graphics, like a piggy bank and a calculator to explain the concept of a life annuity and how it works. The clean design and animation make the video engaging for its target audience. The use of a simple character provides a friendly persona, while highlighting the ease of use of the life annuity product. It makes this a good Tech Platform Onboarding Platform Overview Video because it efficiently conveys the complexity of financial products in a digestible and relatable way.
The video's visual style clearly conveys the objective of the video. The use of simple graphics emphasizes the simplicity and ease of use of the life annuity product. The graphics are clear and engaging, making it easy for viewers to grasp the concept of converting savings into a steady stream of income during retirement. The overall tone of the video is professional, informative, and reassuring, making it clear that Sun Life is a reliable partner in helping individuals plan for their financial future.
Papertrail is a health and safety software that helps companies stay compliant, reduce risk and save time and money. The video is designed to show that while paperwork can be a nightmare, Papertrail can make it easy.
Video Design - This is a Tech Platform Onboarding Interface Walkthrough Overview Video. The visual design is clean and simple with bold green colors and flat characters that add a playful touch. These elements create a lighthearted atmosphere and make the video easy to understand. Papertrail uses clear animations and a simple design that guide the viewer through the platform and the benefits of using the software.
The simplicity and bold colors used in the video help to highlight the benefits of using Papertrail, and drive the video's goal to show that the software is easy to use and can solve the problem of safety paperwork. The upbeat tone of the video ensures viewers are engaged and makes Papertrail seem reliable and trustworthy.
Avast business cloud backup video is designed to explain the benefits of Avast's business cloud backup solution for small and midsized businesses.
Video Design - The video features a bright color scheme, with a modern look and feel. It uses a stylized 3D style that is often associated with tech companies. This video uses simple yet effective design with a focus on graphics and animations. The graphics are high quality, and the use of a clear layout and well-placed text makes the video a good Tech Platform Onboarding Interface Overview Guide Video.
The visual style of the video is engaging and memorable. The tone is professional but approachable. It is clear that the goal of the video is to highlight the threat of ransomware and to encourage viewers to consider Avast Business Cloud Backup as a solution. Avast business cloud backup solution is the answer for businesses facing the growing threat of ransomware and the need for secure data protection. The use of animated visuals and compelling narrative effectively communicates the benefits of Avast's business cloud backup solution, making the video effective and impactful.
Blue Yonder is a software company that provides warehouse management solutions. The video is designed to illustrate the company's new approach to organizing work, which uses a robust software-as-a-service (SaaS) solution. The video highlights Blue Yonder's warehousing and supply chain management solutions.
Video Design - The video employs an animation style that uses minimal graphics. The video incorporates a simple, clean, and sleek design that is engaging. The video emphasizes the company's products and solutions by utilizing graphics that represent concepts like secure packaging, chain of custody, and cold chain logistics. The video focuses on visuals that are relevant to the message. This design allows for a clear understanding of the solution and how it relates to the warehouse environment. The video acts as a Tech Platform Onboarding Guided Walkthrough Video that is efficient in conveying the information and showcasing its technology.
The video design incorporates simple and modern graphics to deliver the message, allowing the viewer to focus on the key aspects of the company's products and solutions. This design style creates a professional and polished visual experience, further enhancing the understanding of Blue Yonder's offerings and how they benefit the warehouse environment. The graphics are simple, yet informative, creating a sense of clarity and focus on the core message of the video. The graphics are used in a way that is simple, straightforward and visually appealing. This helps create a concise and easy-to-understand experience for the viewer. The video's tone is professional and confident, communicating Blue Yonder's expertise and their ability to provide reliable solutions.
360Learning is a tech platform that helps L&D managers create engaging compliance training programs. The video is designed to demonstrate the benefits of using 360Learning and highlight the consequences of ineffective compliance training.
Video Design - The video uses an animated style and bright colors that appeal to the target audience, L&D managers. A Tech Platform Onboarding Interface Walkthrough Explainer Video, 360Learning utilizes flat design and simple icons that capture the audience's attention. The style is clean and minimalist, focusing on the most important information. The animated hand gestures help make the video engaging and add personality.
The video clearly illustrates how ineffective compliance training can lead to a range of negative consequences, including accidents, injuries, loss of productivity, and costly fines. It effectively conveys the importance of a proactive approach to compliance training by using eye-catching graphics and animations. The tone of the video is serious but not overly dramatic, highlighting the potential risks without being alarmist. The engaging content and clear visual design effectively drive the key message home.
Hotjar is a platform that helps you understand your customers better. The video is designed to show you how filters in Hotjar can make your user data insights more meaningful.
Video Design - The video uses a clean and modern design style with minimal graphics. The use of bright colors and simple shapes makes the video engaging, and the animation of the user interface elements is smooth and easy to follow. It's a good Tech Platform Onboarding Functionality Guide Video that makes the product easy to understand.
The animated elements like the mouse cursor and the red line highlight the key features like the filter button, demonstrating how the feature works and where to find it within the platform. The tone of the video is light and informative, making it easy for viewers to grasp the benefits of using filters. The animated design clearly drives the video's objective of showcasing the use of filters and their value proposition. The video uses visuals to explain complex functionalities, making it a compelling and easy-to-understand Tech Platform Onboarding Functionality Guide Video.
Health Catalyst is a company that provides solutions for healthcare systems, which helps them to manage costs, improve patient care, and make data-driven decisions. This video is designed to introduce their new costing system, CORUS Suite.
Video Design - The video uses a simple yet engaging animation style. It utilizes minimalist graphics and bright colors, similar to a “Tech Platform Onboarding Interface Capability Overview Video†that is used to help a viewer understand the concept of a new platform. The video's simple design, with the use of imagery such as constellations, mountains, and clouds, makes the complex topic of healthcare costing easy to understand.
The video effectively uses its visual style to communicate its key message: CORUS suite is a vital tool for healthcare leaders to navigate the complex financial storm in the healthcare industry. The use of a sailboat navigating a stormy sea metaphorically represents the challenges healthcare leaders face. This creative approach creates a positive tone, making the video both informative and engaging.
Bandwidth is a digital only banking platform that has been helping students with their financial aid refunds and other banking needs. This video is designed to highlight the benefits and features of using Bandwidth's services.
Video Design - The video is designed in a simple and clean style, using bright colors and minimal animation. The design is effective in communicating the key benefits of using Bandwidth. The visual design of the video is similar to a Tech Platform Onboarding Walkthrough Overview Video, using a combination of icons and text to explain the product. The colors are bright and eye-catching, and the animation is simple and effective. The overall tone of the video is friendly and informative, and it does a good job of explaining the product to potential users. The video is engaging, using clear and concise language to describe the benefits of using Bandwidth. The graphics are high-quality and visually appealing.
The visual style of the video effectively communicates the objective of the video, which is to introduce the benefits of using Bandwidth. The simple and clean design makes the video easy to understand, and the use of bright colors helps to draw attention to the key points. The overall tone of the video is upbeat and positive, which helps to create a sense of trust with potential customers.
FAQ
How can a tech platform onboarding video simplify my complex product explanation for new users?
Onboarding videos transform complex products into digestible visual guides, simplifying user comprehension and highlighting platform value.
What are the core components of a highly effective tech platform onboarding video?
Effective onboarding videos combine clear narratives, engaging visuals, concise explanations, and compelling calls to action.
What styles of tech platform onboarding videos are commonly used, and which best suits my platform and target audience?
Choose a style that aligns with your platform and audience: screen recordings for software demos, animated explainers for complex concepts, or live-action for personalized introductions.
What is a realistic timeline and budget for producing a professional tech platform onboarding video?
Professional onboarding video production typically takes 3-8 weeks, with budgets ranging from $1,000 to $6,000 depending on complexity.
How can I leverage my existing brand assets (logo, colors, fonts) within the onboarding video to maintain brand consistency?
Maintain brand consistency by integrating logos, colors, and fonts throughout the video, reinforcing brand identity.
What are the best practices for creating engaging and informative onboarding videos within my specific industry?
Focus on user needs, showcase key benefits, and use clear language tailored to your industry's specific terminology and user expectations.
How can I effectively showcase my platform's value proposition and key benefits in the onboarding video?
Clearly articulate the platform's value proposition by demonstrating how it solves user problems and improves workflows, leading to desired outcomes.
How can I adapt successful onboarding video examples from other companies to fit my platform's unique features and target audience?
Adapt successful onboarding video examples by analyzing their strengths and tailoring them to your platform's unique features and target audience.
What common pitfalls should I avoid during the pre-production and production phases of creating an onboarding video?
Avoid common pitfalls like unclear messaging, excessive length, and neglecting accessibility. Plan meticulously and prioritize user experience.
How can I ensure my onboarding video is accessible to users with disabilities (e.g., captions, screen readers)?
Prioritize accessibility by including captions, transcripts, and audio descriptions, ensuring inclusivity for all users.
What storytelling techniques can I use to make my onboarding video more captivating and memorable for viewers?
Employ storytelling techniques like problem/solution narratives and user testimonials to create a more engaging and memorable experience.
What are the best practices for using music and sound effects to enhance the mood and engagement of my onboarding video?
Enhance mood and engagement with carefully selected music and sound effects that complement the video's message and visuals.
How can I incorporate a clear and compelling call to action within the onboarding video to guide users towards the next step?
Guide users with a clear call to action, prompting them to take the next step, whether it's exploring features, signing up, or contacting support.
How can I effectively use visuals and screen recordings to demonstrate the platform's functionality and user interface?
Utilize visuals and screen recordings to effectively demonstrate platform functionality and user interface, providing practical guidance.
How can I structure a series of onboarding videos to cater to different user segments or progressively guide users through more advanced features?
Structure a series of onboarding videos to cater to different user segments or progressively guide users through increasingly advanced features.
How to plan and optimize Tech Platform Onboarding Videos?
Emotional Resonance: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids leveraged this wisdom for a healthcare client. We created an onboarding video that showcased real patient testimonials and emphasized the human impact of their platform, leading to a 25% increase in user registrations.
Actionable: Connect with audience through genuine emotion and empathy.
Clear Communication: "The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw. Advids addressed this challenge for an e-commerce client. We developed an onboarding video that used simple language and visual cues to explain the platform's features, resulting in a 15% improvement in user retention rates.
Actionable: Ensure clarity by using concise language and visual aids.
Value Proposition: "Marketing is not the art of selling what you make but knowing what to make." - Philip Kotler. Advids applied this insight for a productivity software client. We created an onboarding video that focused on the platform's core benefits and how it solves user pain points, leading to a 30% increase in trial conversions.
Actionable: Highlight value proposition by addressing user needs directly.
Engaging Storytelling: "The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon." - Brandon Sanderson. Advids used this approach for a gaming client. We crafted an onboarding video that immersed viewers in the game's world and sparked their curiosity, resulting in a 20% increase in in-app purchases.
Actionable: Captivate audience by crafting compelling narratives that evoke curiosity.
Iterative Improvement: "The only way to do great work is to love what you do." - Steve Jobs. Advids embodies this passion. For a social media management client, we continuously analyzed user feedback and iterated on the onboarding video, resulting in a 10% increase in monthly active users.
Actionable: Continuously refine content based on user feedback and data analysis.
Why Advids for Tech Platform Onboarding Video?
At Advids, we specialize in crafting compelling Tech Platform Onboarding Videos that drive results. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your platform is presented clearly and effectively. We've completed over 3400 successful projects across various industries, and now we're ready to help you onboard users seamlessly with engaging animation.
Streamlined Onboarding, Elevated Experience:
Targeted Tech Onboarding Expertise: With over 230 successful Tech Platform Onboarding Video projects under our belt, we understand the nuances of explaining complex software simply and visually. Engaging Storytelling for Tech: We transform technical processes into captivating narratives that resonate with your target audience, driving adoption and reducing churn. Customized Onboarding Solutions: From concise explainer videos to interactive tutorials, we tailor each video to your specific platform and user needs.
Trusted by Leading Brands:
12+ Years of Proven Success: Our experience speaks for itself. We've partnered with brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, delivering exceptional results across diverse industries. Client Satisfaction is Our Priority: Over 109 five-star Google reviews testify to our commitment to excellence and client satisfaction. We prioritize collaboration and communication throughout the entire process.
Cutting-Edge Technology & Collaborative Approach:
State-of-the-Art Animation Technology: We leverage the latest animation software and techniques to create visually stunning videos that capture attention and enhance understanding. Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is brought to life effectively. Strategic Communication: We prioritize clear and open communication, ensuring your onboarding goals, target audience, and brand identity are reflected in every frame.
Ready to unlock the potential of Tech Platform Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Tech Platform Onboarding Video?
A tech platform onboarding video is a short, engaging video that guides new users through the features and functionalities of a tech platform. It acts as a virtual welcome guide, providing clear instructions and demonstrating how to use the platform effectively. This video helps users get up to speed quickly, reducing the learning curve and maximizing their chances of successful adoption.
Onboarding videos are used in various stages of the customer journey, from initial welcome emails to product dashboards. They can be integrated into marketing funnels to engage prospects, nurture leads, and drive conversions. They can also be used to improve user experience, drive user adoption, and reduce churn.
What do top Tech Platform Onboarding Videos have in common?
Screen Recordings
A visual representation of the platform's interface.
Animated Explanations
A visually engaging way to simplify complex concepts.
Interactive Elements
A way to encourage active engagement and knowledge retention.
User Testimonials
A powerful way to build trust and credibility.
Call to Action
A clear prompt to encourage users to take the next step.
Real-World Use Cases
A relatable way to demonstrate the platform's value.
Visual Cues
A way to guide users' attention to key elements on the screen.
Problem-Solution Approach
A straightforward way to demonstrate the platform's value.
Step-by-Step Guidance
A clear and concise way to guide users through the platform.
Engaging Visuals
A way to capture attention and make the information more memorable.
Brand Consistency
A way to reinforce brand identity and create a cohesive experience.
Concise Explanations
A way to ensure the information is easy to understand and remember.
What makes Tech Platform Onboarding Video effective?
A comprehensive approach is a key to making Tech Platform Onboarding Videos effective. The design to effectively communicate the platform's value proposition, guide users through its features, and address common challenges is crucial.
The effectiveness of Tech Platform Onboarding Videos is driven by a clear understanding of the target audience and their needs. The goal is to create engaging and informative videos that resonate with users and empower them to successfully navigate the platform.
Methods for creating effective Tech Platform Onboarding Videos include using clear and concise language, incorporating visual cues, and providing step-by-step instructions. The aim to make the information easy to understand and remember, while also providing a positive and engaging user experience.
How long should your Tech Platform Onboarding Video be?
A well-structured Tech Platform Onboarding Video is a balance between providing enough information and keeping viewers engaged. The goal is to provide a concise and informative overview of the platform without overwhelming users.
Techniques to determine the ideal length for your Tech Platform Onboarding Video include considering the following:
Complexity of the platform:
A complex platform may require a longer video to cover all the essential features and functionalities.
Target audience's technical expertise:
A video for a technical audience can be shorter and more focused on advanced features, while a video for a non-technical audience may need to be longer and more explanatory.
Key features you want to highlight:
Focus on the most important features and functionalities that users need to know about.
Common user challenges you want to address:
Identify common user pain points and address them in the video.
Desired call to action:
Clearly state what you want users to do after watching the video.
How much time are users willing to invest:
Consider the average attention span of your target audience.
Overall video style and tone:
A more formal video may be longer than a casual, informal video.
The approach to video length should be tailored to the specific needs of your platform and users.
How to create Tech Platform Onboarding Videos?
The creation of Tech Platform Onboarding Videos involves a strategic approach that combines planning, production, and optimization. The process to create effective onboarding videos requires a clear understanding of your target audience, their needs, and the platform's functionalities.
The approach to creating effective Tech Platform Onboarding Videos involves a combination of planning, production, and optimization. The goal is to create videos that are engaging, informative, and effective in driving user adoption.
Planning
Define Target Audience: Understand your audience's technical expertise, learning style, and goals for using the platform.
Outline Content Strategy: Determine the key features and functionalities to be covered in the video, and the desired learning outcomes.
Develop a Storyboard: Visualize the video's flow, including scenes, transitions, and visual elements.
Production
Choose Video Style: Select a style that aligns with your brand and target audience, such as screen recording, animation, or live-action.
Craft a Compelling Script: Write a clear, concise, and engaging script that guides viewers through the platform's features.
Gather Visual Assets: Collect necessary images, videos, and graphics to enhance the video's visual appeal.
Production Techniques
Screen Recording: Capture the platform's interface and demonstrate key functionalities.
Animation: Create engaging visuals to illustrate complex concepts or highlight specific features.
Voiceover: Add a professional voiceover to narrate the video and provide clear instructions.
Music and Sound Effects: Use music and sound effects to enhance the video's mood and engagement.
Post-Production
Editing and Post-Production: Assemble the video, add transitions, graphics, and music to create a polished final product.
Call to Action: Include a clear call to action at the end of the video, encouraging viewers to take the next step.
Optimization
Optimize for Different Devices: Ensure the video is viewable and engaging across various devices, including desktops, laptops, tablets, and smartphones.
Crafting Onboarding Videos That Convert
A successful tech platform onboarding video acts as a welcoming guide, leading new users through the platform with clarity and purpose. It's about showcasing value while ensuring users feel comfortable exploring its features.
Set the Stage: Begin by clearly stating the platform's core purpose and the key benefits it offers. Imagine a project management platform opening with, Tired of juggling tasks across multiple tools? Our platform streamlines your workflow, boosting team collaboration and project success.
Highlight the Essentials: Showcase the platform's most important features and functionalities, emphasizing how they address user needs. For example, demonstrate how the platform's task management system simplifies project organization and improves team communication.
Real-World Applications: Illustrate how users can leverage the platform to achieve their specific goals. A CRM platform might show a sales team using the platform to track leads, manage customer interactions, and close deals more efficiently.
Addressing Common Concerns: Proactively address potential challenges. If users often struggle with a specific feature, dedicate a segment to demonstrating its proper use and highlighting its benefits.
A Clear Call to Action: Conclude with a compelling call to action, encouraging users to take the next step, whether it's signing up, exploring specific features, or contacting support. A Strong Call to Action might be, Start your free trial today and experience the power of streamlined project management.
Boosting User Engagement with Onboarding Videos
Instead of simply listing features, weave them into a compelling story that resonates with users. Show how the platform helps users overcome challenges and achieve their goals.
Embrace Interactivity:
Incorporate Interactive Elements to transform passive viewing into active participation. Quizzes can test user understanding, while clickable hotspots can provide access to additional information or resources.
Personalization is Key:
Tailor video content to resonate with specific user segments. A platform with diverse user roles might create separate videos for each role, highlighting the features most relevant to their needs.
Deliver Tangible Value:
Offer valuable insights, practical tips, and actionable information. A video for a design platform might include tips on creating effective visuals or optimizing workflows.
Feedback is Invaluable:
Provide clear avenues for users to share their feedback. This demonstrates a commitment to continuous improvement and helps tailor future onboarding experiences.
Onboarding Video Strategies for User Success
These videos provide a structured walkthrough of the platform's features and functionalities. Imagine a software platform demonstrating its interface, navigation, and key features in a step-by-step manner.
Tutorial Videos:
Geared towards practical application, Tutorial Videos deliver detailed instructions on how to effectively use specific features. A video editing platform might create tutorials on using specific editing tools or creating different video effects.
Explainer Videos:
Focusing on clarity, Explainer Videos break down the platform's value proposition in a concise and engaging manner. An e-commerce platform might use an Explainer Video to highlight its ease of use, secure payment options, and diverse product selection.
Animated Videos:
Leveraging the power of visuals, Animated Videos employ animation to create a captivating and memorable experience, simplifying complex concepts. A cybersecurity platform might use animation to explain how its software protects against different types of cyber threats.
Interactive Videos:
Interactive videos empower users to actively engage with the content. Users can click on buttons, answer questions, or make choices, enhancing knowledge retention and providing a personalized learning experience.
Onboarding Videos: Convert Users, Drive Growth
A strategically designed onboarding video can be a powerful tool for driving conversions, transforming potential customers into active users.
Articulate Benefits, Address Problems: Clearly articulate the platform's most compelling benefits and directly address how they solve real-world user problems. For example, a video for a marketing automation platform might highlight how it saves time and improves campaign efficiency.
Showcase Tangible Results: Incorporate real-world success stories or examples to demonstrate the platform's positive impact. A project management platform might showcase how a team successfully launched a product using the platform, highlighting the improved collaboration and efficiency.
Strong Call to Action: Conclude with a strong and unambiguous call to action, prompting users to take the next step. This could be Sign up for a free trial today or Request a demo to see the platform in action.
Mobile Optimization: Ensure the video is fully optimized for seamless playback across various devices. A significant portion of users access content on their smartphones or tablets, so mobile optimization is crucial for maximizing reach and engagement.
Onboarding Videos: Guiding Users to Success
A well-structured onboarding video can be instrumental in guiding users, ensuring a smooth and successful experience.
Clarity is Paramount: Use straightforward language and intuitive visuals. Avoid technical jargon and focus on clear, concise explanations that are easy for a diverse audience to understand.
Logical Structure: Structure the video content logically, starting with fundamental concepts and gradually progressing to more advanced features. This mirrors the user's learning curve, preventing information overload.
Visual Cues: Strategically placed arrows or highlights can subtly guide users' attention to critical areas of the screen or interface. For example, when explaining a specific feature, highlight the relevant button or menu option on the screen.
Clear Calls to Action: Throughout the video, incorporate clear and concise calls to action, prompting users to take the next step in their onboarding journey. This could be as simple as Click here to create your first project or Visit our help center for more resources.
Onboarding Videos: Boost Engagement and Conversions
Videos are inherently more engaging than text-based instructions.
They capture attention and make the onboarding process more enjoyable, reducing the likelihood of users abandoning the platform.
Boosted Conversion Rates:
A well-crafted video can effectively communicate the platform's value proposition, compelling users to take action.
By showcasing the platform's benefits and addressing potential concerns, videos can increase sign-ups and free trial conversions.
Enhanced Customer Satisfaction:
By providing users with the information they need to confidently navigate the platform, onboarding videos contribute to a positive user experience.
This leads to increased satisfaction and a higher likelihood of users becoming long-term customers.
Reduced Support Costs:
Onboarding videos can proactively address common user questions and concerns, alleviating the strain on customer support resources.
This can lead to a significant reduction in support ticket volume and associated costs.
Crafting Onboarding Videos That Convert
Crafting a high-quality onboarding video that resonates with users and delivers results requires meticulous planning and a commitment to best practices.
Know Your Audience
Begin by thoroughly understanding your target audience, their specific needs, pain points, and the language that resonates with them.
Tailor the video's content, style, and tone to match their expectations.
Craft a Compelling Narrative
Develop a narrative structure that captivates viewers from the outset, maintaining their engagement throughout the video.
This could involve using a problem-solution approach, incorporating user personas, or showcasing real-world success stories.
Prioritize Professional Production
Invest in high-quality visuals, crisp audio, and seamless editing to create a polished and professional final product.
Poor production quality can detract from the video's message and damage your brand's credibility.
End with a Clear Call to Action
Conclude the video with a clear and concise call to action, guiding users on the next steps to take.
This could be visiting a specific webpage, signing up for a free trial, or contacting your sales team.
Test and Optimize
Continuously test different versions of the video, analyzing user feedback and engagement metrics to identify areas for optimization and improvement.
A/B testing different headlines, visuals, or calls to action can help you refine the video for maximum impact.
Empower Users, Reduce Support
Reduce Support Tickets: A well-designed video can significantly reduce the number of support tickets by empowering users to find solutions independently. This not only improves customer satisfaction but also reduces support costs.
Crafting Onboarding Videos That Convert
Clearly identify your target audience, their specific needs, pain points, and the level of technical expertise they possess. This will help you tailor the video's content and style to resonate with them.
Establish Clear Onboarding Goals:
Define the specific goals you aim to achieve with the video, whether it's increasing user engagement, driving conversions, or improving customer satisfaction. This will help you focus your efforts and measure the video's success.
Develop a Content Strategy:
Outline the key information, messages, and Value Propositions you want to convey in the video, ensuring a logical flow and structure. This will help you create a clear and concise video that is easy to follow.
Choose an Appropriate Video Style:
Select a video style that aligns with your brand identity, target audience, and the complexity of the information being presented. This could be a live-action demo, an animated explainer, or an interactive tutorial.
Craft a Compelling Call to Action:
Determine the desired call to action and ensure it is clear, concise, and compelling, encouraging users to take the next step. This could be signing up for a free trial, requesting a demo, or visiting your website.
Boost Sales with Onboarding Videos
A strategically crafted onboarding video can be a powerful tool for driving sales by effectively communicating the platform's value proposition and compelling users to convert.
Highlight Key Features and Benefits: Showcase the platform's most compelling features and clearly articulate how they translate into tangible benefits for users. For example, a video for a CRM platform might highlight how it improves lead management and increases sales conversion rates.
Demonstrate Real-World Use Cases: Illustrate how users can leverage the platform to achieve their business goals through relatable and impactful use case examples. A project management platform might showcase how a team used the platform to streamline their workflow and deliver a project on time and within budget.
Incorporate Customer Testimonials: Build Trust and Credibility by featuring positive customer testimonials, showcasing real-world experiences and success stories. Testimonials can be particularly effective in convincing potential customers of the platform's value.
Offer a Risk-Free Trial: Encourage users to experience the platform's benefits firsthand by offering a free trial period, allowing them to explore its features without commitment. This can be a powerful way to overcome any hesitation or objections potential customers might have.
Case Study: Tracking Onboarding Video Performance Metrics with LinkedIn
Objective: LinkedIn aimed to track the performance of their onboarding video to identify areas for improvement.
Approach: LinkedIn used Video Analytics Tools to track key metrics such as video completion rate, engagement time, and click-through rates.
Results: LinkedIn's video analytics revealed that users were more likely to complete the onboarding video if it was shorter and more visually engaging.
Key Takeaways:
Video Completion Rate: Track the percentage of users who watch the entire video.
Engagement Time: Measure the average amount of time users spend watching the video.
Click-Through Rates: Monitor the number of users who click on calls to action within the video.
Case Study: Aligning Onboarding Videos with User Journey for Uber
Objective: Uber aimed to create a seamless onboarding experience that aligned with the user journey.
Approach: Uber developed a series of onboarding videos that were tailored to different stages of the user journey, from initial sign-up to first ride.
Results: The series of onboarding videos resulted in a significant increase in user engagement and satisfaction, as users felt guided and supported throughout the onboarding process.
Key Takeaways:
User Journey Mapping: Map out the user journey and identify key touchpoints where onboarding videos can be used.
Content Segmentation: Create different videos for different stages of the user journey.
Video Sequencing: Ensure that the videos are presented in a logical order that aligns with the user journey.
Case Study: Tracking Onboarding Video Performance Metrics with LinkedIn
Challenge: LinkedIn, a professional networking platform, sought to understand the effectiveness of their onboarding video and identify areas for improvement. They needed to track key performance metrics to measure user engagement and identify areas for optimization.
Solution: LinkedIn implemented Video Analytics Tools to track key performance metrics, including video completion rate, watch time, and click-through rates on calls to action. They used this data to understand user behavior and identify areas for improvement.
Results: LinkedIn's video analytics revealed that users were dropping off before the end of the video, indicating a need for shorter and more engaging content. They also identified that the call to action was not effective in driving user engagement.
Key Takeaways:
Video analytics provide valuable insights into user behavior and video performance.
Tracking key metrics like completion rate, watch time, and click-through rates helps identify areas for improvement.
Data-driven insights from video analytics inform content optimization and improve user engagement.
How tech platform onboarding video examples are curated?
We dove deep into tech platform onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic tech platform onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to platform signup/usage. 7.Brand Alignment Determining video alignment with brand message, identity, and platform functionality. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, tech platform onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
