Imagine a world where your product's message is crystal clear, instantly understood, and deeply engaging. What if that clarity could drive explosive growth? I am excited to share today, in this article, what we've discovered about the transformative power of UI explainer videos. We've seen firsthand how these short, impactful videos not only clarify complex concepts but also ignite customer interest and boost conversions. To illustrate this transformative power, let's explore some compelling statistics that showcase the incredible impact of UI explainer videos.
On average, approximately 16% of the total streaming time in North America was dedicated to engaging with video content through smartphones and mobile devices.
According to 67% of marketers, video content has gained the most importance in the last year.
These numbers paint a clear picture: video is king, especially on mobile. UI explainer videos capitalize on this trend, delivering concise, engaging content precisely where users are consuming it most. Today we explore more than 30 Powerful Ui Explainer Video examples, that immediately grabbed our attention and got us excited
In this software demonstration video, the use of screen recording to showcase the ProSolution dashboard is a genius move. It provides viewers with a real-life glimpse into the software's interface, allowing them to visualize their own data and understand how it works. This creates a level of engagement and transparency that can be invaluable for potential customers.
The video effectively demonstrates how ProSolution seamlessly integrates with other products in the Advanced portfolio. The visual depiction of data flowing between different solutions helps viewers grasp the value of a connected ecosystem. This concept of interconnected solutions resonates with businesses seeking efficiency and optimized workflows, making ProSolution stand out as a valuable tool.
What We Can Learn
Visually connect your product with others in your portfolio to highlight the value of an integrated system, driving interest.
If you're looking for a UI explainer video example, this Volvo feature highlight stands out. It zeroes in on a key operational challenge maintaining speed on inclines. Rather than showcasing the trucks on various terrains, it focuses on UI elements, a countdown timer, and screen split to demonstrate the Hill Assist function within the vehicles operations.
What's captivating is its crisp and clear visual storytelling. The video concludes with footage of two yellow Volvo articulated haulers parked outside. A friendly voiceover emphasizes the benefit in Turkish, promoting the brands focus on comfort and safety even under challenging conditions. The call to action, though implicit, is compelling: experience the Volvo difference.
What We Can Learn
Focus on UI elements and their impact on user experience to drive deeper understanding.
We admire this crisp Ui Explainer Video showcasing Superfluid's game-changing payment protocol. The seamless blend of 2D animation, vibrant colors, and punchy messaging immediately captures attention and effortlessly explains the product's value. We love the way the overturned shopping cart instantly conveys the frustrations of existing payment systems. In just seconds, we grasp the power of Superfluid's real-time, continuous money streams, visualizing a world where finance moves at the speed of the internet.
The animation of the globe, wrapped in swirling green money streams, beautifully portrays the global impact. The UI mockups and Ledger wallet animation further solidify Superfluid's real-world applications. The closing call to action, coupled with the prominently displayed website address, encourages viewers to explore further. This UI explainer video, with its focus on clarity and engaging design, perfectly positions Superfluid as a leader in Web3 payment solutions.
What We Can Learn
Mirror your target audience's language. this creates a personal connection, boosting interest.
The simple yet effective animation style in this UI explainer video for Speakfully immediately captivates viewers. We appreciate the way complex issues are distilled into digestible visuals, making the platform's benefits clear and impactful. The video effortlessly establishes Speakfully's role in fostering a positive and ethical workplace culture.
The consistent branding and clever transitions contribute to a polished and professional feel. The video does a fantastic job of showing how Speakfully empowers employees while simultaneously protecting a company's reputation. We all understand the importance of creating safe work environments, and this video serves as a powerful reminder of the tools available to achieve that goal.
What We Can Learn
Tell a story with your visuals; create an emotional connection with your audience.
The animation style employed in the KPMG Lease Hub video is both refreshing and effective, taking a potentially dry subject and making it visually appealing. The use of 2D characters and UI elements allows for a level of detail that would be difficult to achieve with real-world footage. This approach not only makes the video engaging but also ensures a clear understanding of the platform's functionality.
The video's clean and minimalist design, paired with the upbeat soundtrack, creates a positive and approachable atmosphere, making it easier for viewers to grasp the information being presented. The inclusion of clear visuals and concise explanations helps to demystify the complexities of AASB 16 compliance, leaving viewers with a clear sense of how KPMG Lease Hub can improve their processes. This video serves as an inspiring example of how to communicate complex information in a way that is both visually engaging and informative, paving the way for viewers to confidently embrace the power of the platform.
What We Can Learn
Clear visuals and concise explanations make complex topics easy to understand, boosting viewer confidence.
The clean aesthetic and vibrant colors in this platform UI video explainer instantly grab attention. We love the way complex cloud functionalities are distilled into simple, memorable visuals. Rubrik's commitment to simplifying data management is evident in every animation, making technical aspects easily understandable. The sleek transitions and engaging iconography seamlessly weave a narrative of efficient cloud adoption. This video not only demonstrates Rubrik's key features but also communicates a dedication to a user-friendly experience.
What We Can Learn
Simple animations explain features, building confidence in your product.
In the automotive industry, the amount of data produced by connected vehicles is exploding. We all appreciate the seamless experience of modern car features, but ensuring reliability and longevity requires advanced storage solutions. This Western Digital explainer video masterfully illustrates this challenge using engaging 2D animation.
The video brilliantly showcases the complexities of automotive workloads and the role of storage devices. We love the way it visualizes how Western Digital's tools analyze real-time data and predict device lifetime, offering preventive measures to avoid costly recalls and enhance safety. The video is a great example of a product UI video explainer, perfect for automotive professionals and tech enthusiasts.
What We Can Learn
Clearly demonstrate product value through engaging visuals, boosting viewer understanding.
This UI explainer video cleverly visualizes the complexity of modern digital infrastructures through an isometric 3D network of interconnected platforms. The dynamic camera movements and seamless transitions draw the viewer's eye, creating an engaging experience.Â
The contrasting colors and glowing accents add to the visual appeal while effectively highlighting key elements like user interactions and security protocols. This sophisticated approach not only explains complex concepts clearly but also inspires confidence in the strength and adaptability of automated security solutions.
The PagerDuty video immediately grabs attention with its dynamic animation style and impactful visuals. The color palette is striking, using green to represent the brands core identity and adding pops of orange and peach to emphasize key elements. We love how concisely the video explains the importance of their digital operations management platform without overwhelming the viewer with jargon. It masterfully demonstrates how PagerDutys combination of machine automation and human action helps businesses stay ahead. This ui feature explainer video design showcases a perfect blend of aesthetic appeal and informative content.
What We Can Learn
Combine vibrant colors with clear, concise explanations to boost viewer understanding and engagement.
10. IndexExchange 2D Ui Explainer Video - Improve user understanding implicitly
The visual narrative in this ui feature explainer video example captivates us with its simplicity and clever use of 2D animation. We love the way Index Exchange explains the complex world of programmatic advertising in such a concise and engaging way. From signing contracts to showcasing tailored ads, the animation clearly illustrates each step of the process.
The monochrome blue color palette, accentuated with light blue-green interactive elements, adds a touch of modern elegance. The jazzy music track enhances the videos energy and positive tone, while the minimalist aesthetic prevents visual clutter. It's a brilliant example of how effective simplicity can be in ui feature explainer video examples.
What We Can Learn
Simplify complex processes with clear, step-by-step visuals to boost understanding.
We all recognize the challenge of managing multiple security dashboards. This Avast Business Hub ui feature explainer video for onboarding tackles this pain point head-on, visually illustrating the platform's unified approach to cybersecurity. The animation cleverly contrasts the chaos of disconnected tools with the streamlined experience of Avast's centralized platform. This video demonstrates how a smart visual metaphor, combined with sleek animation and crisp UI showcases, can resonate with a busy target audience seeking a simplified security solution. We love that it inspires confidence by showing users reclaiming control and achieving peace of mind, motivating them to explore the free trial.
What We Can Learn
Illustrate the "before & after" to highlight the value, driving conversions.
Ateme is a company that develops and provides technology solutions for broadcasters. The video is designed to show how Ateme's ATSC 3.0 solution can help broadcasters stay on the cutting edge.
Video Design - The video utilizes a modern, vibrant style with bold colors and simple, clean animations. It incorporates white, grey, orange, yellow, and blue in a playful manner. The lines are simple and clean, which are typical for a UI Explainer Video. Each frame in the video includes the Ateme logo, which is the visual anchor. This gives the video a consistent look and feel.
The video's simple graphics and playful animations help communicate the message in a clear and engaging way. The video uses a lighthearted tone to make the complex topic of ATSC 3.0 easy to understand. The video uses simple, easy-to-understand language and avoids any technical jargon. This allows viewers to quickly grasp the benefits of Ateme's ATSC 3.0 solution. The video is a good example of how a well-designed animated explainer video can be used to communicate a complex topic in a clear and engaging way. The video's vibrant style and simple graphics help it stand out from the competition, making it a great way to showcase Ateme's innovative ATSC 3.0 solution.
We love how this UI explainer video for Visa effortlessly connects the dots between a problem and its innovative solution. The relatable characters of Tom and Maria instantly draw us into their everyday payment struggles. Showcasing the complexity of multiple payment networks, the video gracefully introduces Visa Faster Payments Gateway.
The vibrant animation and bold color choices make the explanation even more engaging. We all find the simple 2D animations and kinetic typography exceptionally effective in conveying the core message of seamless money movement. This video serves as a brilliant example of how to showcase a complex financial product in a clear and captivating way.
What We Can Learn
Bold colors and kinetic typography make key information memorable and impactful.
CLEAR is a touchless solution connecting identity to health insights, giving people confidence to move forward. The video is designed to introduce their product, CLEAR Health Pass, to potential customers.
Video Design - The video is a simple, clean, and engaging UI Explainer Video. The use of bright, vibrant colors and simple graphics like icons and illustrations, clearly communicates the concept of health and safety. The overall design and visual style is modern, concise, and inviting, contributing to the video ability to convey complex ideas in a clear and engaging way.
The video uses clean animation, showcasing different scenarios where CLEAR Health Pass can be used. The overall visual style contributes to the optimistic and hopeful tone of the video. The animation focuses on the benefits of CLEAR Health Pass, showcasing how it simplifies the process of getting back to work, events, and activities. The clear, concise design and animation make it easy for the viewer to understand the value proposition of CLEAR Health Pass.
Silvercloud is a digital, on-demand mental health and wellbeing platform. The video is designed to introduce the platform and explain its core benefits.
Video Design - The video design incorporates a UI Explainer Video style. Using a combination of simple, hand-drawn illustrations and animation, the video effectively conveys the concept of mental health and wellbeing solutions. The visuals are clean, minimalist and use soft colors like purple and white. The design style emphasizes the user-centric approach, which is evident in the visuals that are focused on the individual.
The overall visual style communicates the objective of the video by emphasizing privacy and judgment-free space. The soft color palette and simple hand-drawn illustrations create a calming and reassuring tone. The animation and narrative, with its focus on the individual's journey towards better mental health, are designed to engage the viewer, making the video a powerful tool for introducing the platform.
Google is a search engine that allows businesses to create a Business Profile. This video is designed to show users how to manage their Business Profile on Google Search and Google Maps.
Video Design - This is a UI Explainer Video that uses clean minimalist graphics to emphasize the benefits of the Google Business Profile for users. The video features the Google logo and a business listing with a diner as its subject. The visual design elements make the video simple and engaging. The video shows users how they can easily create and manage a Business Profile on Google Search and Google Maps.
This video uses a bright and light color palette with minimalist graphics, simple animation, and a neutral tone to communicate the core benefit of Google Business Profile to the viewers. The video uses bright color and minimalist style to capture the attention of potential customers and to showcase the ease of use.
OpenText is a company that provides IT solutions. This video is designed to introduce their new AI chatbot, IT Operations Aviator.
Video Design - The video utilizes a modern, clean visual design that emphasizes the digital aspects of the product. Bright blue and white colors are dominant throughout the video, giving it a professional and user-friendly feel. The graphics are clean and simple, with a focus on clarity. The video uses a combination of text, images, and animated elements to create an engaging and informative UI Explainer Video.
The video begins with a visual representation of the problem that IT Operations Aviator solves. Frustrated users are portrayed in a series of images, emphasizing their need for a more efficient and intuitive way to interact with IT. This quickly transitions into a visual representation of IT Operations Aviator, a chatbot that promises to resolve Tier 1 issues and improve the user experience. The use of animated elements, like the chatbot interface and the company logo with wings, further emphasizes the AI and the innovative nature of the product. The overall tone is informative and positive, with the video clearly showing the benefits of adopting OpenText's new solution.
We adore this UI explainer video for PetalMD! Its elegant simplicity and engaging visual metaphor of the seesaw immediately captures the universal struggle of work-life balance. The animation effortlessly demonstrates how PetalMD alleviates scheduling headaches. Concise messaging and crisp transitions make the user interface intuitive and desirable.
Clean 2D animation, a refreshing color palette, and upbeat music elevate this video beyond the typical product demo. We're particularly drawn to the way it subtly blends humor into a serious professional context, making the video personable and relatable. PetalMD becomes the obvious choice for physicians seeking a stress-free scheduling solution.
What We Can Learn
Focus on the problem your product solves, then clearly show how it provides a solution.
Bandwidth is a communication cloud company that aims to simplify communication experiences. The video is designed to showcase their solutions and highlight how they enable a global and integrated experience.
Video Design - This video is a UI Explainer Video with vibrant visuals and a modern and dynamic design. The video features a mix of graphics, animations, and real-world imagery. The graphics are bold and colorful, adding a touch of whimsy. The animations are fluid and engaging, keeping the viewer's attention. The use of animated lines and shapes, alongside bright colors, emphasizes connection and integration, aligning with the message about global communication experiences.
The visual design of the video perfectly reflects the objective, which is to position Bandwidth as a company that offers flexible and robust solutions for communication needs. The dynamic nature of the video captures the essence of modern communication and highlights the seamless integration offered by Bandwidth's platform. The tone of the video is upbeat and optimistic, emphasizing the positive impact that Bandwidth's solutions have on businesses and individuals.
Kion is a cloud enablement solution designed to help organizations simplify management and governance activities to realize the full benefits of cloud computing. This video is designed to showcase Kion's capabilities and its impact on organizations.
Video Design - The video features clean and modern animation that's consistent with Kion's brand. The visual style of the video is a UI Explainer Video that uses a minimalist graphic style to emphasize core cloud computing concepts, such as governance, management, and automation. Minimalistic and modern graphic elements paired with a clean white background create a visual appeal that clearly highlights the key features of Kion.
The video effectively communicates the objective of the video by simplifying complex cloud concepts into an easily understandable visual format. The minimalist design reinforces the core value proposition of Kion â€ simplifying cloud management. The overall tone of the video is positive and reassuring, suggesting that Kion can help organizations overcome the challenges of cloud adoption and achieve their goals.
AxxonSoft is a leading developer of smart integrated security and video surveillance systems. The video is designed to showcase their partnership with Intel, and how it helps them deliver AI-powered security and surveillance solutions.
Video Design - The video design uses a simple blue color palette and isometric graphics. The animation is fluid, and it features a focus on the tablet and forklift applications. This design approach makes the video engaging for a broad audience and functions as a good UI Explainer Video.
The visual style of the video communicates the objective of the video, which is to highlight the benefits of using AxxonSoft's AI-powered solutions. The use of simple graphics, a clear layout, and bright, bold colors helps draw the viewer's attention to the benefits of the product. The visual style of the video uses animation to portray the key elements of the product and demonstrate its functionality, which successfully drives viewers to the video's goal of showcasing AxxonSoft's solutions. The overall tone is professional, upbeat, and informative, which makes the video easy to watch and understand.
Mezmo is a platform that helps engineering teams access and use observability data more efficiently. The video is designed to promote the solution and demonstrate its benefits.
Video Design - The video is a UI Feature Explainer Video for Training, with a minimalist aesthetic. Geometric shapes, bold colors, and simple animations create an engaging and modern feel. The video effectively combines abstract visuals with simple text-based explanations to create a memorable narrative.
The video's visuals communicate the brand's objective of setting data free by highlighting the limitations of traditional observability solutions. The use of boxes, squares, and geometric shapes demonstrates the constrained nature of traditional solutions. The visual style transitions to an open and expansive setting, reflecting the freedom and flexibility of the platform. The video's tone is professional but optimistic, conveying that the platform can empower engineering teams to achieve greater success.
Citrix provides analytics for security and performance to organizations in banking, financial services and insurance industries. This video is designed to communicate how DAAS protects valuable assets and improves employee productivity.
Video Design - The video uses a modern, minimalist design style to communicate security and performance. It combines simple and bold illustrations of data breaches and other security threats with clean, crisp graphics for an easy to understand UI Feature Explainer Video for Onboarding. The use of line drawings and contrasting colors like black and green, highlight the importance of security and performance in the workplace.
The visual style clearly communicates the need for DAAS to financial organizations. The use of simple, bold graphics and visuals, coupled with the green color that represents security, emphasizes the importance of protecting valuable assets. The use of minimal text, clean lines, and contrasting colors create an engaging and concise tone that is appealing to the target audience of financial professionals.
Jacada automates customer service interactions for global enterprises. This video is designed to demonstrate how solutions can streamline processes and improve customer experience.
Video Design - This UI Feature Explainer Video for Onboarding uses a charming, lighthearted cartoon style to portray the benefits of customer service solutions. The video employs vibrant colors, simplistic visuals, and a memorable narrative, which creates an engaging experience for the viewer.
The video uses a simple, engaging story, with familiar elements such as a man walking his dog, to depict the benefits of solutions. The video's design conveys the message that the solution is improving the customer service experience by automating processes and making it easier for customer service agents to do their jobs, highlighting the benefits of shorter wait times and faster issue resolutions. The video's upbeat, positive tone is consistent with the product's message.
Ciox is an artificial intelligence, natural language processing enabled solution that helps organizations with risk adjustment coding review. This video is designed to show how Ciox can streamline the second level review process and improve coding accuracy.
Video Design - The video uses a clean and modern style, common in UI Feature Explainer Video for Onboarding. Simple, flat illustrations and a minimalist color palette help communicate the value proposition clearly and concisely. Animated charts and graphs visualize the problem and solution, making it easy for viewers to understand the key benefits.
The visual style effectively communicates the objective of the video, which is to demonstrate how Ciox can help organizations improve the accuracy of their risk adjustment coding reviews. The video effectively shows how manual reviews are time consuming, prone to errors and expensive. The video uses an engaging and informative tone, clearly articulating the problem of manual reviews and highlighting the efficiency and effectiveness of the solution. The visual design, including the animated elements, are all carefully chosen to drive the message home and demonstrate the value of using Ciox.
Feadship is a leading company in the field of custom superyachts. The video is designed to showcase the benefits of their remote monitoring system. This video is a great example of a UI Feature Explainer Video for Onboarding.
Video Design - The video features a clean and simple visual style, employing a combination of line art and basic shapes. This minimalist aesthetic is a common element in the brand's videos, aligning with the company's commitment to elegance and simplicity.
The video's visual design effectively communicates the objective of the video. The use of clean lines and simple graphics creates a professional and reassuring tone, appropriate for a company that prides itself on quality and precision. The video's focus on technical aspects underscores the technical sophistication of the remote monitoring system and its importance in ensuring the smooth operation and safety of their superyachts. This approach reinforces the brand's reputation for innovation and technical expertise.
State Street is an investment services provider that helps companies manage portfolios with an emphasis on environmental, social, and governance factors. This video is designed to inform viewers of the challenges that firms face when managing these types of portfolios.
Video Design - This UI Feature Explainer Video for Onboarding uses an animated style that is straightforward and simple. The graphics, though minimal, are effective in getting the message across. Clean lines and bright colors are used to represent the different parts of ESG. This style allows for easy comprehension and highlights the video's key takeaways.
The animation's simple and clean design effectively communicates the video's message. The video's tone is professional yet casual. Through the use of visuals such as the growing plant, the rising stacks of gold coins, and the rocket launching, the video conveys the message that ESG investing is on the rise and has huge potential.
Ecube Labs provides smart waste management solutions. This video explains the company's solutions and their benefits.
Video Design - The video uses a minimalistic design style with bright colors and simple graphics. It uses bright green and orange for the trucks and bins, the animation is clean and sharp, using 2D graphics.
This video is a great example of UI Feature Explainer Video for Onboarding. The visual style successfully communicates the need for a smarter waste management system. The use of bright, positive colors helps portray the effectiveness of the solutions. The clean animation style provides a light and engaging tone. This helps showcase the innovative solutions to viewers.
ChannelAdvisor Commerce Network is a portal for sellers and marketplaces. The video is designed to highlight the benefits of the portal and how it simplifies the process of connecting sellers and marketplaces.
Video Design - The video uses a clean and minimal design style, relying on simple lines, shapes, and icons to effectively convey the message. The visual style is engaging and easy to understand. The video uses a simple color palette and vibrant colors, emphasizing the Business Motion Graphics Explainer Video elements, making the video visually appealing and impactful. The use of motion graphics, like the animated marketplaces and sellers, adds dynamism and interest to the video.
The use of vibrant colors and simple graphics help to create a positive and engaging tone for the video. The video effectively communicates the value proposition of ChannelAdvisor Commerce Network and how it helps sellers and marketplaces connect. The video focuses on the key benefit of connecting sellers and marketplaces, making the video persuasive and engaging for the targeted audience.
Higher Logic Thrive provides a solution for associations. The video is designed to demonstrate the platform's ability to improve member engagement and retention, along with driving non-dues revenue.
Video Design - The video employs an animation style that is clean and modern. Vivid gradient colors create a dynamic visual experience, icons are used to illustrate key product features and benefits.
This is a great example of a UI Feature Explainer Video for Onboarding. The video's clean and engaging design successfully communicates the benefits of the platform. The use of animations, vibrant colors, and icons captures the viewer's attention. The straightforward narrative helps viewers understand the value of the platform and its potential impact on association success. The tone of the video is positive and encouraging, highlighting the growth and engagement possibilities.
FAQ
How can a UI explainer video help showcase my product's functionality and key features in a concise and engaging way?
UI explainer videos effectively communicate product functionality and key features through concise, engaging visuals and narratives, driving user comprehension and adoption.
What are the core elements that make a UI explainer video truly captivating and effective for my target audience?
A captivating UI explainer video leverages clear messaging, compelling visuals, and a concise, audience-focused narrative to maximize engagement and product understanding.
How can I ensure my UI explainer video maintains a consistent brand identity and messaging throughout?
Consistent brand identity and messaging are crucial. Integrate brand guidelines, logo, color palette, and key messaging throughout the video for a cohesive brand experience.
What are the various styles of UI explainer videos (e.g., 2D animation, 3D animation, screen recording) and which style best suits my product and target audience?
Various styles cater to different needs:
* 2D animation: Vibrant and engaging for broader audiences.
* 3D animation: Immersive and detailed for complex products.
* Screen recording: Practical and cost-effective for software demos.
* Live action: Human touch for personalized brand storytelling.
Choose the style that best aligns with your product, target audience, and budget.
What is a realistic timeline for producing a high-quality UI explainer video, considering factors like complexity and revisions?
A typical timeline for a high-quality UI explainer video is 3-8 weeks, accounting for project complexity and revision rounds.
What is the typical budget range for creating a UI explainer video, and what factors influence the cost?
Budget ranges from USD 1000-6000, influenced by factors like video length, chosen style, animation complexity, and the number of revisions.
How can I effectively leverage my existing marketing materials and brand assets within the UI explainer video?
Leverage existing marketing materials and brand assets for a cohesive brand experience. Integrate logos, style guides, and existing footage where appropriate.
What are some common pitfalls to avoid during the pre-production and production phases of creating a UI explainer video?
Avoid common pitfalls:
* Unclear messaging: Define key takeaways before production.
* Inconsistent branding: Adhere to brand guidelines throughout.
* Ignoring target audience: Tailor messaging and style accordingly.
What is the optimal length for a UI explainer video to maintain viewer engagement and effectively convey the necessary information?
Optimal length is typically 60 seconds to 3 minutes, balancing engagement and information delivery. Concise narratives are key.
How can I use a UI explainer video to enhance user understanding and adoption of my product, leading to improved customer satisfaction?
Enhance user understanding and adoption by visually demonstrating product functionality and benefits, leading to improved customer satisfaction and product adoption.
What are some best practices for incorporating user testimonials or case studies into my UI explainer video to build credibility and trust?
User testimonials and case studies build credibility and trust. Showcase real-world product impact through authentic stories.
How can I adapt successful UI explainer video examples from other companies in my industry to create a unique and impactful video for my own product?
Adapting successful examples can inspire, but prioritize originality. Analyze what works and tailor it to your unique product and brand.
What are the key considerations for writing a compelling and informative voiceover script for my UI explainer video?
A compelling voiceover script is clear, concise, and informative, focusing on key features and benefits while resonating with your target audience.
How can I ensure the UI explainer video accurately represents my product's user interface and provides a clear and concise explanation of its functionality?
Accurate UI representation and clear explanations are essential. Meticulous attention to detail and collaboration with product experts ensure accuracy.
What are some creative and effective ways to conclude my UI explainer video with a strong call to action that encourages viewers to take the next step?
Conclude with a strong call to action, prompting viewers to take the next step. Encourage website visits, demo requests, or further exploration.
How to plan and optimize Ui Explainer Videos?
Emotional Resonance: "People don't buy what you do, they buy why you do it." - Simon Sinek. Advids applied this principle for a non-profit client. We crafted a UI explainer video highlighting their mission and impact, connecting with viewers on an emotional level. Donations increased by 25% following the video's release.
Actionable: Connect with audience values and aspirations through storytelling.
Clarity and Simplicity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids used this approach for a healthcare client. We simplified complex medical procedures into easily understandable animations within a UI explainer video, leading to a 30% reduction in patient support calls.
Actionable: Communicate complex information clearly and concisely.
Visual Storytelling: "A picture is worth a thousand words." - Fred R. Barnard. Advids leveraged visuals for an e-commerce client. We created a UI explainer video showcasing product features through dynamic animations and screen recordings, resulting in a 15% increase in sales conversions.
Actionable: Use visuals to enhance understanding and engagement.
Strategic Branding: "Your brand is what other people say about you when you're not in the room." - Jeff Bezos. Advids helped a B2B client strengthen their brand identity. We incorporated their brand colors, fonts, and messaging into a UI explainer video, boosting brand recall by 20%.
Actionable: Align video aesthetics with overall brand identity.
Call to Action: "The key to effective marketing is to make it easy for people to buy." - Ramit Sethi. Advids implemented this for a real estate client. We included a clear call to action in their UI explainer video, directing viewers to schedule a property viewing. This led to a 10% increase in booking requests.
Actionable: Guide viewers towards desired action with clear instructions.
Why Advids for Ui Explainer Video?
At Advids, we create high-quality, original UI explainer videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation.
Transforming Ideas into Engaging UI Explainer Videos:
Customized UI Explainer Video Solutions: We tailor each project, whether it's a concise explainer video or a complex character animation, to perfectly reflect your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action, specifically designed for the UI/UX space. Cutting-Edge UI Explainer Video Technology: We use industry-leading software and techniques to create visually stunning UI explainer videos that make a lasting impact.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 successful projects completed, we have a deep understanding of what makes effective video content, including over 320 UI explainer videos. Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.
A Collaborative Approach to UI Explainer Video Production:
Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful UI explainer videos.
Ready to unlock the potential of UI explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Ui Explainer Video?
A UI explainer video is a short, engaging video that demonstrates the user interface (UI) of a software or application. It aims to guide viewers through the product's features and functionalities, making it easier for them to understand and use. These videos are often used for onboarding new users, showcasing product updates, or explaining complex features in a simple and digestible way.
UI explainer videos are particularly useful for businesses that want to improve user engagement, reduce support inquiries, and increase conversions. By providing a clear and concise visual guide, these videos can help users quickly learn how to navigate and utilize the product, leading to a more positive user experience.
Motion graphics - Visually appealing and informative.
2D animation - Simple and cost-effective style.
3D animation - Realistic and immersive experience.
Whiteboard animation - Casual and approachable style.
Mixed media - Combines different visual styles.
Live action - Authentic and relatable feel.
Stock footage - Cost-effective and versatile option.
Voiceover narration - Clear and concise explanation.
On-screen text - Provides additional context and information.
Call to action - Encourages viewers to take the next step.
What makes Ui Explainer Video effective?
A thoughtfully designed UI explainer video is a powerful tool for communicating complex information in a clear and engaging way. The effectiveness of these videos lies in their ability to break down complex processes into easily digestible steps, making it easier for viewers to understand and retain information.
Methodically, UI explainer videos aim to create a seamless and intuitive user experience by showcasing the product's features and functionalities in a visually appealing and interactive manner. This approach leads to increased user engagement, reduced support inquiries, and ultimately, a higher conversion rate.
How long should your Ui Explainer Video be?
Ideally, a UI explainer video should be concise and to the point, keeping viewers engaged without overwhelming them with information. The optimal length typically falls between 60 to 90 seconds, providing enough time to highlight key features and benefits while maintaining a captivating pace.
Strategically, the length of your UI explainer video should be tailored to the specific purpose and target audience. For instance, a video introducing a new feature might be shorter than one explaining a complex workflow.
Pre-production questions to guide video length:
What is the primary goal of the video?
What are the key features and benefits to highlight?
How much information needs to be conveyed?
What is the target audience's attention span?
What is the ideal call to action?
How will the video be distributed?
What is the budget for video production?
How to create Ui Explainer videos?
Creating a compelling UI explainer video involves a structured approach that combines creative storytelling with technical expertise. The process begins with a clear understanding of the product's features and target audience, followed by a well-defined script and storyboard that outlines the video's narrative flow.
Methodically, the creation of a UI explainer video involves a series of steps, starting with pre-production planning, followed by production and post-production. Each stage requires careful consideration and execution to ensure the final video is engaging, informative, and effective in achieving its intended goals.
Pre-production:
Define target audience
Develop a clear script
Create a storyboard
Choose visual style
Select voiceover talent
Gather necessary assets
Production:
Record voiceover
Animate graphics
Capture screen recordings
Edit video footage
Add music and sound effects
Incorporate call to action
Finalize video rendering
How UI explainer video examples are curated?
We dove deep into UI explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic UI explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.User Interface Clarity Examining the clarity and intuitiveness of the UI demonstrated in the video. 7.Educational Value Determining the effectiveness of the video in explaining the UI's functionality and benefits. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, UI explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
