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30 Ui Explainer Videos That Captivate And Drive User Engagement

Orko Roy
Last updated
Sep. 14, 2025

Enhance user experience through the strategic use of UI explainer videos. This collection presents compelling examples that effectively illustrate product functionalities, simplifying complex ideas to significantly improve user understanding and decrease support requests. These concise, engaging videos revolutionize user onboarding processes, reduce user friction, and ultimately drive greater product adoption. Discover inspiration from practical applications showcasing the substantial influence of well-crafted UI explainer videos on user satisfaction and overall engagement. Explore these examples and revolutionize your user experience.

Video's role in modern marketing:

On average, approximately 16% of the total streaming time in North America was dedicated to engaging with video content through smartphones and mobile devices.
40.9% of watch time is done on mobile devices.
According to 67% of marketers, video content has gained the most importance in the last year.

In today's competitive landscape, standing out requires innovative approaches. Visual explainers offer a potent way to deliver clear, visually appealing information directly to your intended users. Explore this compilation of 30 UI explainer videos, showcasing a range of animation styles, and glean actionable insights to transform your user interaction strategy. This carefully selected set emphasizes effective visual storytelling, animation methods, and straightforward communication, providing a valuable resource for anyone aiming to improve their UI/UX through video. Begin creating impactful videos today.

Ui Explainer Video Examples

1. IBB Law

Duration : 1 minute and 0 seconds

Divorce financial process explainer from IBB Law masterfully demystifies the daunting financial aspects of divorce. Through precise 2D line animation and empathetic narration, this UI explainer transforms an overwhelming legal journey into a clear, navigable roadmap, strategically engaging users by offering clarity and expert guidance on a sensitive topic.

Why It Stands Out:

From Complexity to Clarity: Visualizing the Financial Divorce Process: The animation uses clean vector graphics and sequential visual metaphors€”from a breaking ring to the scales of justice€”to break down intricate legal stages like First Directions Appointments and Final Hearings. This procedural breakdown makes overwhelming financial disputes accessible, providing a structured understanding of the court process.

Guiding Sensitive Decisions with Empathetic Visuals: IBB Law effectively employs a calm narrative voice and reassuring visual pacing to address the emotional weight of divorce. Minimalist sound effects and a soothing color palette create an empathetic viewing experience, fostering confidence and trust in IBB Law's ability to guide clients through highly personal and financially challenging decisions.

* Establishing Legal Authority Through Transparent Explanations: The video excels at information design, presenting abstract legal concepts as highly digestible visual modules reinforced by strategic on-screen text. This transparent, step-by-step approach not only educates the audience on court procedures but also firmly positions IBB Law as a knowledgeable, trustworthy, and expert partner in family law disputes.

What We Can Learn

Visualizing the entire operational journey together can improve decision making speed by forty percent.


2. CLIPLINE complete PTV App demo video

Duration : 1 minute and 10 seconds

Vertical push-in terminal block animation for CLIPLINE complete PTV deconstructs complex electrical connectivity into an engaging visual narrative. This 3D product visualization simplifies the advanced vertical push-in technology, showcasing its tool-free installation and secure contact spring mechanism with exceptional clarity, ultimately proving its efficiency and reliability for modern industrial automation.

Why It Stands Out:

Instant Connections: The Vertical Push-in Advantage: The CLIPLINE complete PTV animation expertly demonstrates tool-free conductor insertion and tool-assisted removal, making complex wiring appear effortlessly simple. This focus on ease-of-use highlights the immediate, tangible benefits of the vertical push-in technology for rapid assembly and maintenance.

Engineering Clarity: Inside the Secure Contact: Utilizing a precise animated cutaway, the video reveals the sophisticated internal contact spring geometry of the CLIPLINE complete PTV. This transparent look into the mechanism provides undeniable visual proof of high contact quality and robust performance, even under significant mechanical stress, building trust in its reliability.

* Space-Saving Design, Uncompromised Reliability: By showcasing the vertical conductor entry, the animation effectively communicates the product's inherent space-saving benefits for control cabinet applications. This design choice, combined with the detailed demonstration of secure connections, positions CLIPLINE complete PTV as a highly efficient and dependable solution that optimizes panel real estate without compromising safety or performance.

What We Can Learn

Showcase scale of content managed bolstering capability including 85000 lessons 18000 tools.


3. Chargebee App feature explanation video

Duration : 1 minute and 12 seconds

An e-learning subscription billing explainer, this Chargebee video masterfully deconstructs the inherent complexities of online education platforms, positioning Chargebee as the essential engine for streamlined operations and hyper-growth. Through dynamic UI animation and abstract data visualization, it transforms the daunting challenge of managing vast content catalogs and personalized billing into a narrative of seamless efficiency and global impact.

Why It Stands Out:

Navigating the E-Learning Labyrinth with Clarity: The video brilliantly visualizes Study.com's initial struggle, using kinetic typography and abstract maze motifs to represent the intricate web of education levels, courses, and test prep. This initial portrayal of complexity immediately resonates with the audience, making Chargebee's subsequent simplification feel profoundly impactful.

Automating Revenue: The Engine of E-Learning Growth: Chargebee's solution is depicted through a powerful visual metaphor of a dollar-sign gear, central to an expanding network. This sequence effectively illustrates how the platform automates the entire billing lifecycle, converting global demand into substantial revenue and solidifying Chargebee's role as a driver of client success.

* Fueling Global Education Through Billing Innovation: The animation culminates in a striking display of global reach, with a world map filling with graduation caps representing 25 million hours of education, followed by a rocket launch. This visually connects Chargebee's sophisticated billing system directly to the expansion of accessible learning and future educational transformation.

What We Can Learn

Show relatable family moments to illustrate impact, increasing viewer engagement by twenty percent.


4. Cloudflare Software explainer video

Duration : 1 minute and 15 seconds

Global network security performance is masterfully articulated in this Cloudflare explainer video, which presents a compelling vision where everything online is secure, fast, and reliable. Through sophisticated abstract data visualization and a narrative of transformation, it demonstrates how Cloudflare's most connected cloud network eliminates the traditional trade-offs between speed and security, offering businesses a critical digital edge.

Why It Stands Out:

Visualizing the World's Most Connected Cloud: The video seamlessly transitions from fragmented digital elements into a unified, globally networked infrastructure, showing Cloudflare's expansive reach. Dynamic data flow and network topology animations illustrate how Cloudflare's infrastructure protects and accelerates diverse online assets across hundreds of cities, ensuring proximity to users and data.

Eliminating the Security vs. Speed Trade-Off: This explainer brilliantly uses a visual metaphor of a perfectly balanced scale to demonstrate that security and speed are not opposing forces within the Cloudflare ecosystem. It effectively communicates how their network blocks attacks, accelerates traffic, and deploys serverless code without compromise, giving businesses peace of mind.

* Securing Global Operations with an Unifying Edge: Cloudflare positions itself as the indispensable partner for modern businesses, enabling employees to work from anywhere securely and efficiently while keeping sensitive data private. The videos polished production and clear messaging build trust, transforming complex concerns into a reassuring promise of operational excellence and competitive advantage with just a few clicks.

What We Can Learn

Animated visualization of complex processes enhances training retention by 95 percent.


5. OVERJET User interface video

Duration : 1 minute and 1 second

Revealing hidden clinical realities, OVERJET offers a compelling look at AI transforming dental practice. The user interface video powerfully demonstrates the AI's capability, layering precise decay detection and bone quantification directly onto radiographs. This visual clarity elevates judgment and empowers dentists to engage patients with transparent, objective insights.

Transitioning seamlessly from insight to action, the platform also enhances practice workflow. It fosters heightened clinical consistency across providers. Glimpsing the intuitive daily dashboard reveals AI-driven insights designed to streamline schedules and surface potential clinical needs proactively, charting a course towards more efficient and patient-centered dental care.

What We Can Learn

Show how solving identity challenges increases access for users often excluded, reaching over ninety-nine percent.


6. ContractPodAi Guided product tour video

Duration : 1 minute and 2 seconds

Mastering the complexities of modern legal work demands a central hub. ContractPodAi CLOUD emerges as the single platform solution for managing the entire legal lifecycle end-to-end. It transforms scattered processes into a cohesive, manageable system.

This guided product tour video showcases the platform's intuitive AI capabilities that automate risk assessments and compliance checks with remarkable speed. Dynamic workflows simplify approvals and processes across diverse legal applications, putting control back in the hands of in-house teams and driving significant business impact.

What We Can Learn

Show how data-driven decisions empower users; videos emphasizing empowerment boost engagement 60%.


7. KIOXIA App interface video

Duration : 1 minute and 30 seconds

KIOXIA flash memory innovation is profoundly shaping the future of data, seamlessly integrating into everyday life and advanced technology across diverse applications. This KIOXIA explainer video masterfully leverages dynamic 3D CGI and clear UI visualization to deconstruct complex memory architectures, showcasing their pervasive impact and strategic relevance from consumer electronics to enterprise solutions.

Why It Stands Out:

Micro-Scale Innovation: Revealing KIOXIA's Advanced Memory Structures The video employs sophisticated 3D animation to meticulously detail KIOXIA's BiCS FLASH architecture, from vertical stacking rendering to the intricate multi-level cell data storage (SLC to PLC). This visual deconstruction transparently showcases the advanced engineering behind their high-density, high-performance memory.

Ubiquitous Impact: Powering Diverse Digital Experiences KIOXIA's memory solutions are presented across a vibrant spectrum of real-world applications, from enabling immersive VR and high-speed gaming to powering advanced automotive systems. The inclusion of KIOXIA's UFS controller demonstrates how their technology delivers exceptional performance and efficiency, enhancing everyday digital experiences.

* Visionary Storage: Enabling AI, IoT, and Autonomous Worlds Positioning KIOXIA as a leader in future tech, the explainer highlights innovations like XL-FLASH, designed to bridge performance gaps for demanding data center applications, and the compact XFMEXPRESS for PCIe integration in next-gen devices. This solidifies KIOXIA's role in empowering the AI, IoT, and autonomous worlds of tomorrow.

What We Can Learn

Presenting product versatility via dynamic animated scenes boosts purchase intent by over twenty percent.


8. Audaces Software feature video

Duration : 1 minute and 36 seconds

This fashion design software feature demo for Audaces Idea dynamically showcases how the platform integrates initial design sketches with comprehensive technical documentation and automated cost estimation. Through an intuitive UI demonstration, the video visually proves its capacity to streamline the entire apparel product development pipeline, from creative concept to production-ready tech packs.

Why It Stands Out:

Accelerating Creativity with Intuitive Design Tools: Audaces Idea empowers designers with a fluid, vector-based interface, featuring specialized fashion tools for intricate garment detailing and realistic texture mapping. The visual demo highlights real-time adjustments and rapid transformation of sketches, enabling designers to bring concepts to life effortlessly.

Automating Cost Estimation for Predictive Production: A core differentiator, the software automatically calculates cost estimates directly linked to design and technical specifications. This feature, prominently displayed, provides immediate financial insight, allowing Audaces users to make informed decisions and optimize production budgets from the earliest stages.

* Streamlining Workflow for Seamless Design-to-Production: The video powerfully illustrates how Audaces Idea unifies the design and production journey. It centralizes technical sheet generation, print application, and design communication within a single system, effectively minimizing manual rework and ensuring a transparent, efficient pipeline from concept to final product.

What We Can Learn

Visualize processing speed acceleration demonstrating interactions up to 8 times faster for improved efficiency.


9. Appwrite Cloud Guided product tour video

Duration : 1 minute and 36 seconds

Appwrite Cloud backend platform tour powerfully communicates its core thesis: simplifying complex backend development. The video masterfully guides viewers through Appwrite Cloud's comprehensive, unified platform, showcasing how authentication, databases, storage, and serverless functions seamlessly integrate across diverse languages and platforms, empowering developers to build secure, scalable applications with unprecedented ease.

Why It Stands Out:

Unified Backend, Universal Integration: The video clearly demonstrates Appwrite Cloud's ability to seamlessly integrate with any platform?Web, Flutter, Apple, Android, or existing server-side backends. This highlights its versatile SDKs and API/Webhook options, providing a flexible solution that unifies disparate development environments into a single, cohesive workflow.

Built-in Security and Automated Scaling: Appwrite Cloud reassures developers by illustrating robust, built-in security features for user authentication, including password dictionary and history checks, alongside advanced database permission models. Automated scaling for serverless functions, deployed via Git, ensures applications can handle immense growth without manual intervention, protecting both users and infrastructure.

* Intuitive Interface, Empowering Tools: Through a sleek dark-mode UI with vibrant accents and clear visual hierarchy, the product tour makes complex backend services easily digestible. Concisely presented code snippets, animated feature icons, and real-time dashboard analytics (bandwidth, requests, connections) transform abstract concepts into actionable insights, dramatically boosting developer productivity with Appwrite Cloud.

What We Can Learn

Highlight specific feature details visually, like connection ports, for easy understanding of practical functionality.


10. Back Market Product walkthrough video

Duration : 1 minute and 36 seconds

This sustainable smartphone marketing video for Back Market masterfully redefines what "new" truly means in the electronics industry. By cleverly mimicking a conventional product launch, it subverts expectations to expose the hidden environmental cost of constant upgrades, making a compelling case for refurbished devices as the unequivocally superior and responsible choice.

Why It Stands Out:

Strategic Subversion: Unmasking the "New" Tech Narrative: Back Market employs a brilliant "bait-and-switch" technique, initially presenting itself as a major tech company unveiling an "innovative new phone" with high-fidelity CGI and polished event aesthetics. This deliberate mimicry of a mainstream product launch, complete with leaked marketing documents and tech influencer unboxings, effectively sets up the dramatic reveal of the profound e-waste problem, challenging consumer perceptions and the industry status quo.

Quantifying Sustainability: Proving a Greener Path: The video powerfully substantiates Back Market's value proposition with precise, on-screen statistics. It highlights that a refurbished phone requires 91.3% less raw materials, generates 89% less e-waste, uses 86.4% less water, and emits 91.6% fewer carbon emissions compared to a new smartphone. These clear, quantifiable metrics, delivered through impactful information design, make the environmental benefits of Back Market products undeniable and actionable.

* Reimagining Premium: The "Refurbished" Aesthetic: Back Market skillfully elevates the desirability of refurbished phones. Through vibrant, futuristic visual branding€”featuring the sleek "R" logo and a luminous purple/blue aesthetic across digital billboards in major cities€”the video positions refurbished devices, like the Back Market iPhone, not merely as alternatives but as high-quality, desirable products. The concluding message, "More than refurbished. Reborn," transforms the perception of pre-owned tech into an aspirational, ethical, and aesthetically pleasing choice.

What We Can Learn

Explaining technical advantages visually drives decisions; detailed animation can increase purchase intent by 25 percent.


11. Axis Bank Software demonstration video

Duration : 1 minute and 40 seconds

Achieve your financial goals with effortless online investments, a process beautifully streamlined by Axis Bank. Offering a clear visual guide, the software demonstration video details how to begin your journey instantly, highlighting the welcome freedom from branch visits and cumbersome paperwork. This immediately conveys a powerful sense of modern financial control.

What truly sets this apart is how the step-by-step walk-through doesn't just show buttons; it builds genuine confidence. Features like integrated risk profiling and real-time tracking aren't just listed, they're presented as tools empowering informed decisions and seamless portfolio management on the go. This makes the potential for smart investing feel incredibly accessible.

What We Can Learn

Show how integrated capabilities transform complex data into clear actionable recommendations quickly.


12. PwC Software usage demonstration video

Duration : 1 minute and 45 seconds

Pillar Two tax compliance software from PwC offers multinational corporations a sophisticated, cloud-based solution to navigate the intricacies of OECD Pillar Two regulations. This explainer video strategically demonstrates how PwC's Pillar Two Engine transforms overwhelming global tax complexity into clear, agile, and efficient compliance processes through a blend of cutting-edge technology and unparalleled expert insight.

Why It Stands Out:

Decoding the Global Tax Labyrinth: The video opens by visually establishing the vast, evolving international tax landscape and immediately frames the imminent challenge of OECD's Pillar Two global minimum effective tax rate. It clearly outlines the stakes for multinational groups with consolidated revenue over ‚¬750m, positioning PwC as the essential guide through this complex regulatory environment.

Dynamic Graph Technology for Clearer Insights: The PwC Pillar Two Engine leverages innovative graph technology, brilliantly visualized in the UI demonstration, to simplify complex jurisdictional tax calculations. This "signature" technique reveals intricate data relationships and calculation flows, offering unparalleled transparency and understanding compared to traditional spreadsheet environments, reducing risks and saving time.

* Empowering Agile Compliance with Expert-Backed Tech: PwC positions its Pillar Two Engine as more than just software; it's a centralized, cloud-based solution continually updated by a global team of Pillar Two experts. This ensures organizations gain clearer insight, greater understanding, and increased agility to manage their provision, compliance, and modeling needs effectively, future-proofing their tax strategy from July 2024.

What We Can Learn

Show how integrated solutions empower businesses of all sizes to stay connected globally.


13. Mandiant User interface video

Duration : 1 minute and 46 seconds

Cybersecurity attack surface management UI explainer videos often struggle to convey intricate security solutions, but the Mandiant Advantage module masterfully deconstructs the overwhelming complexity of external network perimeters, transforming unseen digital risks into clear, actionable insights. This video skillfully navigates viewers through a dynamic threat landscape, showcasing how Mandiant empowers organizations to master their environment and truly proactively address risk with unparalleled clarity and control.

Why It Stands Out:

Mapping Your Entire Digital Footprint for Total Visibility: Mandiant Advantage leverages dynamic network visualizations and comprehensive asset mapping to uncover both known and unknown external assets, including those hosted with third-party partners and suppliers. This intricate graphical representation and detailed entity enumeration provide an unprecedented, granular view of an organization's full digital footprint.

Actionable Intelligence for Proactive Risk Mitigation: The explainer highlights how Mandiant Advantage enriches asset intelligence with over 250 integrated data sources and security tools, continually monitoring for changes and exposures in near real-time. This dynamic system flags potential security risks, translating abstract threats into prioritized, color-coded issues that enable proactive vulnerability detection and mitigation.

* Empowering Teams with Unified, Intuitive Security Insights: The Mandiant Advantage UI is presented as a central hub, offering clear, intuitive dashboards that showcase issues by severity, status, and host country. With on-screen text reinforcing key product capabilities like "what you own, what it's running, what it's exposed to," the video demonstrates how this streamlined interface delivers actionable insights tailored to security team workflows, fostering decisive, adversary-mode defense.

What We Can Learn

Show how ease enables launching businesses 10 times faster overcoming complexity barriers.


14. SurveySparrow Platform walkthrough video

Duration : 1 minute and 47 seconds

This AI customer feedback analytics explainer video for SurveySparrow's CogniVue expertly demonstrates how the platform transforms unstructured customer opinions into deeply actionable strategic insights. Through dynamic UI animations and clear data visualizations, it simplifies the complex process of understanding the "why" behind key performance metrics, empowering businesses to enhance customer experience and gain a competitive edge.

Why It Stands Out:

AI-Powered Customer Feedback: Unveiling Hidden Drivers: SurveySparrow's CogniVue goes beyond surface-level metrics, employing sophisticated AI text analytics to categorize raw feedback from diverse sources like surveys and reviews. It intelligently breaks down topics, like "Pricing" into "Value," "Affordability," and "Discounts," revealing granular sentiment and even uncovering unexpected "hidden topics" such as "Cleanliness & Maintenance" that significantly impact customer perception.

Strategic Roadmaps: Prioritizing Improvements for Growth: The video visually translates complex data into clear, actionable strategies. CogniVue presents an intuitive quadrant analysis, mapping customer feedback topics by importance and performance. This dynamic visualization pinpoints areas needing immediate attention (e.g., negative "Price" sentiment) and highlights opportunities for growth (e.g., positive "Parking" feedback), providing a precise roadmap for strategic customer experience improvements.

* Dynamic UI: Visualizing the Voice of the Customer with Clarity: The explainer leverages clean, interactive UI animations and intelligent color-coding to make data interpretation effortless. From sentiment bars that visually represent customer feelings about specific topics to trend analysis graphs that track evolving conversations, CogniVue's interface ensures that stakeholders can quickly grasp complex insights, enabling faster, data-driven decisions and continuous customer experience optimization.

What We Can Learn

Show how improving data quality accelerates business outcomes boosting revenue by over 20 percent.


15. NetApp Software feature video

Duration : 1 minute and 4 seconds

This automated Kubernetes infrastructure optimization explainer video from NetApp transforms the complexities of cloud waste and sprawl into a clear narrative of intelligent efficiency. Leveraging sophisticated 2D motion graphics, the video illustrates how machine learning-driven automation and predictive analytics proactively right-size resources, significantly reducing costs and freeing engineering teams to focus on innovation.

Why It Stands Out:

Predictive Scaling for Unmatched Speed: The video adeptly visualizes Spot by NetApp's intelligent Kubernetes infrastructure, showing how machine learning predicts usage patterns to proactively provision and dynamically scale resources. This animation clearly communicates unparalleled speed and responsiveness, ensuring applications always have ideal compute without manual intervention.

Optimal Resource Allocation at Best Cost: Through dynamic block animations and cost-reduction graphics, the explainer demonstrates how workloads consistently receive the perfect mix of instance types, sizes, and pricing. It specifically highlights the automatic utilization of low-cost spot instances by NetApp, showcasing tangible savings without compromising uptime or performance.

* Granular Insights Drive Strategic Innovation: Viewers gain insight into a granular view of their entire Kubernetes environment, enabling precise understanding and optimization of infrastructure costs. This clarity, combined with the solution's automation, is visually linked to a rocket launch, symbolizing how NetApp empowers engineers to deliver game-changing innovations and propel business forward.

What We Can Learn

Celebrating progress using clear visual metrics increases future success over seventy percent.


16. Firebase App demo video

Duration : 1 minute and 56 seconds

Firebase platform updates explained, this animated explainer showcases Firebase's ongoing commitment to empowering app developers. Through a dynamic modular grid system and clear data visualizations, it simplifies complex platform enhancements. The video strategically demonstrates how Firebase evolves to help its community build and scale high-quality, user-centric apps amidst global challenges and market demands.

Why It Stands Out:

Streamlining Development with Local-First Tools & Global Data Control: Firebase accelerates development by introducing a local-first Emulator Suite UI with integrated authentication support. This allows for faster and safer app creation, while a new Realtime Database region in Belgium, coupled with management APIs, offers developers enhanced control over global data storage and compliance.

Enhancing App Quality with Proactive Crash Detection: The enhanced Firebase Crashlytics SDK captures 30% more Android crashes, providing developers with critical insights to build more stable applications. This improved crash reporting directly translates to better user experiences, as demonstrated by Gameloft's 10% reduction in crashes, driving increased user sessions.

* Driving User Engagement & Revenue Through Optimized Configurations: Firebase's updates to Remote Config deliver improved organization and visualization, empowering developers to dynamically fine-tune app experiences. Paired with Firebase A/B testing, Pomelo Games successfully increased AdMob revenue by 25% and in-app purchases by 35%, showcasing how strategic configuration directly boosts user engagement and monetization.

What We Can Learn

Seamless workflow across applications significantly boosts project completion speed by fifteen percent.


17. Zoho Software explainer video

Duration : 2 minutes and 12 seconds

Unified Customer Journey Optimization is the central thesis of this Zoho CRM Plus explainer, demonstrating how a singular platform seamlessly integrates diverse customer touchpoints into a cohesive and impactful experience. The video achieves this by visually consolidating fragmented interactions€”from marketing engagement to sales nurturing and support resolution€”into a singular, intelligent workflow, proving its capacity to build lasting customer relationships through comprehensive data and AI-driven assistance.

Why It Stands Out:

Integrated Touchpoint Visualization: The video expertly illustrates the complexity of customer interactions across various channels like social media, email, and live chat. It then visually resolves this fragmentation by showcasing how Zoho CRM Plus unifies these disparate touchpoints into a single, actionable customer profile, preventing service silos and enhancing engagement.

AI-Driven Actionable Insights: Through features like SalesIQ's proactive chatbot, Zia's "best time to contact" recommendations, and sentiment analysis for support tickets, Zoho CRM Plus is positioned as an intelligent platform. The explainer highlights how AI empowers teams with real-time data, enabling precise and personalized customer responses, thereby streamlining the entire customer lifecycle.

* Collaborative Workflow & Performance Clarity: The explainer clearly articulates how internal teams€”from marketing and sales to project management and support€”collaborate within Zoho CRM Plus. It further emphasizes its analytical capabilities with a comprehensive executive dashboard, providing a holistic view of customer data and business performance, ensuring all efforts contribute to a superior customer experience.

What We Can Learn

Visually outline the streamlined process making complex automation feel simple and easily achievable.


18. HUAWEI Platform walkthrough video

Duration : 2 minutes and 13 seconds

Folding phone screen durability explainer from HUAWEI masterfully deconstructs the science behind robust flexible displays, directly addressing consumer apprehension regarding fragility. It ingeniously visualizes the application of non-Newtonian fluids, transforming complex material science into a compelling narrative of innovation and user confidence for Huawei's cutting-edge smartphones.

Why It Stands Out:

Unveiling Non-Newtonian Fluids: The Science Behind Huawei's Flexible Armor HUAWEI innovatively demystifies complex material science, using a relatable 'pudding' analogy to introduce non-Newtonian fluids. Molecular animations then clarify how dynamic chemical bonds allow for gentle folding but instantly harden under impact, forming a flexible, transparent screen armor for Huawei devices.

From Lab to Life: Animating Huawei's Innovation for Worry-Free Folding The video chronicles Huawei's three-year R&D journey and 100+ trials, showcasing the engineering effort to optimize these fluids for phone screens. This transformation from scientific challenge to a durable, real-world folding phone instills deep user confidence and provides peace of mind.

Clarity in Complexity: Huawei's Visual Masterclass in Screen Durability Through seamless animation, expert narration, and strategic on-screen text, complex concepts like dynamic chemical bonding are made digestible. Huawei delivers a visual masterclass that not only explains how the screens are tough but why* users can confidently embrace their folding devices.

What We Can Learn

Animated product videos increase conversion likelihood by over 20 percent on relevant landing pages.


19. InveniaLSI App feature explanation video

Duration : 2 minutes and 36 seconds

Media content finance solution, InveniaLSI's UI explainer video brilliantly demonstrates how to transform complex financial challenges into streamlined, data-driven operations for media production and broadcasting companies. Through a relatable character narrative, the video vividly illustrates the shift from budget chaos and forecasting frustration to confident, strategic financial management, emphasizing how their SAP-integrated system provides real-time visibility and unparalleled control across the entire content lifecycle.

Why It Stands Out:

From Budget Chaos to Crystal-Clear Financial Oversight: The InveniaLSI video opens with dynamic visuals portraying a CFO's struggles with spiraling production budgets and impossible forecasting. This visual problem-setting is expertly resolved by showcasing real-time dashboards and adaptable expense allowances, allowing finance teams to gain immediate clarity and tight budget control.

Streamlined Content Lifecycle Finance with SAP Integration: This explainer differentiates by focusing specifically on the media industry's unique content creation, acquisition, and utilization processes. By highlighting seamless SAP integration, InveniaLSI consolidates all departmental data onto a single database, enabling faster data gathering and a unified view of financial efficiency across the entire content lifecycle.

* Empowering Confident, Data-Driven Media Financial Decisions: The narrative arc centers on a CFO gaining confidence as financial management efforts significantly reduce due to semi-automated procurement and instant profit/loss insights attached to each ideation. This empowers decision-makers with the foresight and detailed data needed to confidently plan liquidity and optimize new project investments for future success.

What We Can Learn

Show how easy digital interaction channels increase citizen engagement in city processes by 15 percent.


20. Silvercloud App interface video

Duration : 2 minutes and 5 seconds

This digital mental health platform explainer video for SilverCloud thoughtfully illustrates a personalized journey towards mental wellbeing, utilizing a unique blend of abstract illustration and textured motion graphics. It positions SilverCloud as an accessible, clinically researched solution, empowering users to navigate their mental health at their own pace through a private and supportive digital environment.

Why It Stands Out:

Tailored Journeys for Self-Paced Mental Growth: SilverClouds animation gracefully maps the user's progress from initial assessment to personalized goal setting. Visual metaphors, like evolving landscapes and targets, underscore the platform's self-guided approach, reinforcing the feeling of a deeply personal and achievable path to mental health improvement.

Unpacking CBT for Better Mental Management: The video masterfully simplifies the foundational principles of Cognitive Behavioral Therapy (CBT). Through clear, animated sequences, it decodes how SilverCloud helps users understand their thoughts, feelings, and behaviors, making complex therapeutic concepts actionable and fostering effective mental self-management.

* Cultivating Accessible Empowerment Through Thoughtful Design: With a calming color palette and reassuring narration, the video emphasizes barrier-free access to care, available anytime, anywhere. The cohesive design, from relatable user stories to tracking tools, ensures that SilverCloud delivers a supportive and empowering experience across all devices, demystifying mental health support for a broad audience.

What We Can Learn

High productivity printheads boost throughput, achieving observed operating rates above eighty percent consistently.


21. Allstate Software explainer video

Duration : 31 seconds

Allstate enterprise UI explainer animation masterfully demonstrates how complex internal data sources are integrated into a single, intuitive platform, streamlining operations and enhancing decision-making. The video achieves this through captivating UI motion graphics, visually guiding internal teams from data fragmentation to a unified, empowering digital workspace, perfectly showcasing the power of effective software visualization.

Why It Stands Out:

Animating Data Integration with Intuitive Flows: This Allstate explainers signature opening sequence transforms abstract, swirling data into a cohesive dashboard, leveraging seamless UI motion graphics. It dynamically visualizes the platforms ability to unify disparate information, making complex data immediately actionable for users.

Empowering Users with Streamlined UI: Allstate's solution is showcased through fluid 2D vector animations that demystify complex workflows and present a clear visual hierarchy. This user-centric design enables internal teams to navigate information effortlessly, reducing friction and significantly boosting operational efficiency.

Allstate's Commitment to Digital Transformation: High-fidelity production and a clean, modern aesthetic underscore Allstate's strategic investment in advanced internal tools. This polished visual narrative not only clarifies the softwares value but also solidifies Allstate's image as a tech-forward leader dedicated to empowering its workforce.

What We Can Learn

Showcase automation efficiency and high throughput by animating entire production lines.


22. RingCentral App interface video

Duration : 31 seconds

Navigating the complexity of modern collaboration finds its answer in RingCentral's unified platform showcased here. It reveals how easily teams can connect, share files, and manage communication flows seamlessly within a single, intuitive workspace.

The strength lies in the app interface video, which makes complexity feel simple, vividly demonstrating the platform's power. It shows the freedom to effortlessly switch between devices or manage diverse tasks, offering a truly compelling case for bringing everything together in one beautiful app.

What We Can Learn

Show how data feedback loops accelerate feature development cycles by over twenty five percent effectiveness.


23. Microsoft App demo video

Duration : 31 seconds

This AI-powered productivity demo vividly showcases how Microsoft 365 with Copilot simplifies complex planning and creative tasks, empowering users to achieve more personal and meaningful outcomes. Through dynamic UI demonstrations and a relatable narrative, it expertly transforms overwhelming digital clutter into seamless execution, captivating viewers by connecting innovative technology to joyful real-world experiences.

Why It Stands Out:

From Inbox Overload to Instant Clarity The video opens with a relatable problem€”a deluge of emails for Nana's surprise party€”and immediately positions Microsoft 365 Copilot as the solution. It utilizes a dynamic split-screen to visually demonstrate Copilots ability to instantly distill lengthy email threads into concise, actionable summaries, streamlining information management and highlighting its exceptional efficiency.

AI-Powered Creativity Unleashed Beyond summarization, the explainer seamlessly transitions to showcasing Microsoft Designer's generative AI capabilities. The user leverages text prompts to create vibrant tapas images, then integrates them into a personalized menu. This segment vividly illustrates how Copilot not only saves time but actively inspires and accelerates creative design, empowering users to craft unique visual content with ease.

Orchestrating Joyful Moments with Smart Tech The video directly links Microsoft 365 with Copilot's efficiency and creativity to a heartwarming surprise party. By showcasing the product's role in planning a cherished family event, it demonstrates how smart technology can enhance personal connections and help users orchestrate truly memorable real-world experiences.

What We Can Learn

Show how data flows and user actions are monitored for suspicious activity patterns.


24. FireCuda Guided product tour video

Duration : 34 seconds

High-performance SSD 3D animation transforms the FireCuda 520 PCIe Gen4 SSD into a captivating hero, articulating its thesis of unparalleled speed and endurance for elite gaming. The video masterfully employs sophisticated CGI to demystify complex engineering, driving user engagement through transparent visual storytelling and powerful branding.

Why It Stands Out:

Animated Data Flow: Showcasing Breakneck PCIe Gen4 Speeds The FireCuda 520 video dynamically visualizes internal data pathways using a glowing CGI "x-ray" effect, bringing breakneck PCIe Gen4 x4, NVMe 1.3 speeds to life. This abstract animation provides undeniable visual proof of rapid sequential read/write capabilities, instantly conveying the FireCuda's performance advantage.

Transparent Design: Revealing FireCuda's Superior Architecture Through precise component breakdown animation, the FireCuda 520 SSD's superior engineering is unveiled. Detailed views of the 3D TLC 96-layer NAND and Seagate validated E16 controller transparently communicate robust endurance (1.8 million hours MTBF), building audience trust in the product's advanced, durable design.

Dragon's Fury: Branding for Gaming Dominance The iconic FireCuda dragon mascot bookends the technical showcase, embodying the product's powerful attributes. Its fiery presence and the aspirational "Accelerate. Dominate. Endure." tagline transform the FireCuda 520 from a component into a symbol of ultimate gaming prowess, fostering deep brand connection and desire.

What We Can Learn

Demonstrating flexibility and range of motion effectively boosts purchase intent by 85 percent.


25. hygraph Software usage demonstration video

Duration : 39 seconds

Hygraph content backup recovery. This hygraph software usage demonstration video transforms the often-anxious topic of content recovery into an engaging narrative of empowerment. It strategically combines an intuitive UI walkthrough with a compelling "time travel" metaphor, promising effortless content restoration and robust data security for users.

Why It Stands Out:

Instant One-Click Content Restoration: The video clearly demonstrates hygraph's streamlined "Backup & Recovery" interface, showcasing how effortlessly users can restore content with a single click, empowering them to roll back changes and recover previous versions of their data.

Proactive, Automated Data Safeguards: By highlighting automated daily backups and a 7-day retention period, the video assures users of continuous, hands-off data protection. This commitment to operational resilience secures content integrity, fostering deep trust in the hygraph platform.

* The "Time Travel" Metaphor for Ultimate Control: Hygraph ingeniously employs the "Time travel for your content. No DeLorean required." metaphor, turning a critical technical feature into an exciting and easily understandable benefit, offering users ultimate control over their content's history and future.

What We Can Learn

Segment B2B leads instantly by purchase behavior boosting sales outcomes by up to 30%.


26. tsuzumi App feature explanation video

Duration : 3 minutes and 30 seconds

Lightweight adaptable LLM features for NTT Laboratories' tsuzumi are brilliantly unveiled in this UI explainer, strategically positioning it as an agile, culturally adept, and multimodal language model. The video orchestrates clean animation and intuitive data visualizations to showcase tsuzumi's competitive edge in efficiency, customization, and its vision for human-AI collaboration.

Why It Stands Out:

Lightweight & Localized: AI for Secure, Cost-Efficient Operations tsuzumi's core strength lies in its compact architecture (7B and ultra-lightweight 0.6B versions), dynamically visualized against larger models like GPT-3. This design enables deployment on inexpensive GPUs or CPUs, drastically reducing training and inference costs. Its local operational capability further ensures secure, sensitive-information handling, ideal for medical institutions and other privacy-critical environments.

Multilingual & Multimodal: Culturally Tuned Perception Demonstrating exceptional Japanese language performance through Rakuda benchmark comparisons, tsuzumi asserts its specialized linguistic prowess. Beyond text, its multimodal augmentation understands non-verbal cues like graphical displays, voice nuances, and facial expressions. This allows tsuzumi to adapt its responses, like cheering a child with a gentle voice, making it ideal for empathetic counseling and call center applications.

* Flexible Adapters & Collaborative Future: Tailored Intelligence The video effectively illustrates tsuzumi's flexible tuning through procedural animations of 'adapters' stacking onto the base model. These adapters allow for precise customization for specific industries (e.g., Finance), organizations, or even individual roles, enabling highly specialized functions. This adaptable framework sets the stage for a future "AI constellation," where tsuzumi and other generative AIs collaborate to solve complex global challenges.

What We Can Learn

Implement clear text annotations directly on visuals explaining key technical specifications and features.


27. Intetics Software demonstration video

Duration : 50 seconds

This software development capability visualization for Intetics masterfully crafts a narrative of global expertise and five-star quality. The video transforms abstract digital data into a compelling testament of Intetics journey, showcasing its vast client base, expert network, and international footprint through sophisticated 3D data and particle system animations, ultimately presenting diverse, highly-rated service offerings.

Why It Stands Out:

Transforming Data into a Legacy of Global Expertise: Intetics strategically visualizes its journey since 1995, evolving abstract code into concrete metrics of 500+ clients across 38 countries and 900+ experts across six continents. This dynamic data visualization builds undeniable credibility, demonstrating a profound track record and expansive global reach.

Orchestrating Five-Star Software Solutions: The animation brilliantly uses a shimmering, golden five-pointed star to symbolize unparalleled project quality and success. This visual benchmark precedes the clear, UI-driven presentation of Intetics' core services, assuring B2B decision-makers of consistent, top-tier delivery for custom software and modernization.

* Intetics: Where Digital Concepts Come Alive: A confident brand voice and uplifting soundtrack reinforce Intetics unique value proposition, transitioning seamlessly from abstract data to tangible services. The concluding tagline, "Where software concepts come alive„¢," encapsulates their strategic vision, positioning Intetics as a dynamic partner realizing digital transformation.

What We Can Learn

Address both audience perspectives buy and sell to clarify marketplace dynamics increasing message effectiveness.


28. HP Product walkthrough video

Duration : 24 seconds

This AI PC creativity demo showcases the HP OmniBook Ultra Flip 14 as an intuitive Next Gen AI PC, engineered to amplify user creativity and accelerate idea generation. It masterfully uses a UI explainer to demonstrate the seamless transformation of a simple stylus sketch and text prompt into a sophisticated, AI-generated image, illustrating a breakthrough in creative workflow.

Why It Stands Out:

Unleashing Creativity with AI-Enhanced UI: This HP OmniBook Ultra Flip 14 video vividly illustrates a fluid, AI-powered interface where a basic sketch instantly evolves into a polished image. This intuitive UI experience simplifies complex generative AI processes, empowering users to transform ideas into high-quality visuals with remarkable speed.

Sleek Design Meets Next-Gen AI Power: Beyond its advanced software, the video highlights the HP OmniBook Ultra Flip 14's ultra-thin and light form factor, embodying aesthetic elegance and cutting-edge performance. This strategic pairing emphasizes how HP delivers powerful, future-forward hardware crafted for demanding AI-driven creative workflows.

* Accelerating Vision from Idea to Image: By presenting a clear, step-by-step creative journey, the video compellingly demonstrates the HP OmniBook Ultra Flip 14's core promise: accelerating breakthrough creativity. From initial prompt to final AI-generated artwork, it transforms creative intent into tangible results, inspiring users to achieve artistic visions faster.

What We Can Learn

Show how different system parts interact seamlessly through clear animation for easy understanding.


29. TIAC Software feature video

Duration : 2 minutes and 0 seconds

This TIAC software feature video brilliantly illustrates how intelligent automation revolutionizes complex Know Your Customer (KYC) compliance in the telecom industry. It masterfully deconstructs the convoluted manual processes that bog down human agents, showcasing TIACs bot-driven solution as a seamless, precise, and efficient workflow that elevates both operational performance and customer experience.

Why It Stands Out:

Exposing the Cost of Manual KYC Complexity: The video powerfully quantifies the burdens of traditional processes, depicting a telecom agent overwhelmed by over 350 manual steps, a 20% exception rate, and 90 seconds per transaction. This visual and statistical articulation of the problem generates immediate empathy and highlights the urgent need for TIACs streamlined approach.

Precision-Driven Automation for KYC Data: TIAC's intelligent automation is meticulously animated, showing specialized bots seamlessly scanning emails, extracting data from the cloud, and creating formatted worksheets. It visually demonstrates automated data validation, error fixing, and discrepancy resolution, ensuring data accuracy and smooth integration into KYC files and comprehensive automated reports.

* Empowering Agents for Exceptional Customer Care: By transforming administrative service requests and repetitive tasks through robust Robotic Process Automation (RPA) and CRM integration, TIAC frees human teams from tedious back-office work. The narrative culminates with agents re-engaged in high-value interactions, delivering exceptional customer care€”a compelling testament to automation's human-centric benefits.

What We Can Learn

Use animation to visually simplify complex technical concepts for easy understanding.


30. New Relic User interface video

Duration : 2 minutes and 0 seconds

New Relic's unified telemetry database explainer masterfully deconstructs the challenge of unpredictable data queries in complex modern systems, strategically positioning NRDB as the flexible, lightning-fast solution. Through sophisticated motion graphics, it illuminates how this schema-less database intelligently processes billions of events, empowering developers with instant, actionable insights previously elusive.

Why It Stands Out:

Unlocking Ad-Hoc Telemetry at Scale: New Relic effectively visualizes the pain of traditional query timeouts before showcasing NRDB's ability to process over 50 billion events with a median response time of just 60 milliseconds. This stark contrast highlights the product's unparalleled speed and scalability for unforeseen data demands.

Deconstructing Distributed Data Processing: The animation employs a signature technique, tracing a query's intelligent journey from a router to hundreds of distributed workers. It transparently illustrates how in-memory caching and efficient SSD scanning accelerate data retrieval, making complex distributed architecture comprehensible and demonstrating NRDB's technical prowess.

* Driving Development with Instant Insights: By explicitly addressing the need for fast answers to unknown questions, the video positions New Relic Database as a critical enabler for agile development. It promises to get users back to building better software by providing flexible, rapid access to vital telemetry data across a global, multi-tenant architecture.

What We Can Learn

Capture dynamic printing action with immersive visuals and motion emphasizing high-speed production capabilities clearly.


FAQ

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How can a UI explainer video benefit my business?

UI explainer videos boost user engagement and drive conversions by simplifying complex functionalities and showcasing product value.

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What are the key elements of a compelling UI explainer video script?

A compelling script focuses on user benefits, highlighting key features with a clear, concise, and conversational narrative.

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What's the ideal length for a UI explainer video targeting potential customers?

Ideal length is 60 seconds to 3 minutes, balancing engagement and information delivery. A shorter video is often more effective for capturing attention.

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Which animation styles best showcase UI element interactions?

Motion graphics and subtle animations effectively showcase UI interactions, enhancing visual clarity and creating a captivating user experience.

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How can my UI video resonate with potential users?

Videos resonate by addressing user pain points and demonstrating solutions, fostering connection, trust, and engagement.

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What are the best practices for creating a UI explainer video?

Best practices include clear visuals, concise messaging, a professional voiceover, and a focus on user needs, maximizing impact and driving conversions.

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How can I visually narrate UI interactions in my video?

Visually narrate UI interactions using screen recordings, zoom-ins, and motion graphics, guiding users seamlessly through the interface.

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How can I subtly integrate branding into my UI video?

Subtly integrate branding with logos, color palettes, and brand messaging, reinforcing brand identity without overwhelming the user experience.

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How can I visually simplify complex UI interactions for my video?

Simplify complex UI interactions by breaking them into steps, using visual cues, and concise explanations, making the interface accessible and easy to understand.

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What voiceover style best suits a UI explainer video?

A clear, friendly, and authoritative voiceover builds trust and credibility, resonating with the target audience.

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What pre-production steps are crucial for a UI explainer video, focusing on UI?

Crucial pre-production steps include UI analysis, user research, script development, and defining the video's style and tone.

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Where can I repurpose my UI explainer video for maximum impact?

Repurpose your video on websites, social media, email campaigns, and landing pages to maximize reach and ROI.

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Is a UI explainer video the right format for achieving my marketing goals?

UI explainer videos are effective for product demos, onboarding, tutorials, testimonials, and marketing campaigns, driving conversions and achieving marketing goals.

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How can I leverage existing assets in my UI explainer video?

Leverage existing UI designs, screen recordings, style guides, and brand assets to streamline production and maintain brand consistency.

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How do SaaS companies use UI videos in their marketing funnels?

SaaS companies use UI videos across their marketing funnels for product demos, onboarding, lead generation, customer testimonials, and thought leadership content. Pricing for a 60-second video ranges from $1000-$6000, depending on complexity. Typical turnaround time is 3-8 weeks.



Psychological Impact: UI Video & User Mindset


Beyond showcasing features, a well-crafted Ui Explainer Video actively shapes how users perceive an interface, moving past surface-level understanding towards deep engagement and intuitive understanding. They address fundamental aspects of how mind processes digital information, creating a psychological pathway to adoption and comfort.

Aligning visual representation with existing user mental models fosters familiarity, reducing friction and confusion inherent in learning something new. Minimizing cognitive load proves key, achieved through clear visual hierarchy and guided navigation cues. The interface feels less daunting, enabling users focus core tasks, absorbing information easily retained.

Building user trust another crucial layer these videos establish. Meticulously displaying microinteractions and subtle animations demonstrates responsiveness and polish. Consistency visual elements reinforces brand reliability, while real screen captures lend authenticity, solidifying user confidence. Connecting emotionally through visual storytelling makes UI relatable, resonating deep level, making interface memorable more human.

  • Consistency visuals reinforces brand trust fostering sense professionalism

  • Microinteractions animations build confidence showing system responsiveness reliability

  • Authentic screen captures validate UI functionality bridging gap between demo actual use

  • Addressing user pain points visually builds empathy showing UI purpose solving problems


  • Ultimately these videos cultivate positive experience, driving adoption fostering loyalty, transforming potential users confident, adept product advocates.


    Why Advids for Ui Explainer Video?


    At Advids, we create high-quality, original UI explainer videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation.

    Transforming Ideas into Engaging UI Explainer Videos:

    Customized UI Explainer Video Solutions: We tailor each project, whether it's a concise explainer video or a complex character animation, to perfectly reflect your brand, style, and target audience.
    Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action, specifically designed for the UI/UX space.
    Cutting-Edge UI Explainer Video Technology: We use industry-leading software and techniques to create visually stunning UI explainer videos that make a lasting impact.

    Experience and Expertise You Can Rely On:

    12+ Years of Proven Success: With over 3400 successful projects completed, we have a deep understanding of what makes effective video content, including over 320 UI explainer videos.
    Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life.
    Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.

    A Collaborative Approach to UI Explainer Video Production:

    Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation.
    Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful UI explainer videos.

    Ready to unlock the potential of UI explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Ui Explainer Video?


    A UI explainer video is a short, engaging video that demonstrates the user interface (UI) of a software or application. It aims to guide viewers through the product's features and functionalities, making it easier for them to understand and use. These videos are often used for onboarding new users, showcasing product updates, or explaining complex features in a simple and digestible way.

    UI explainer videos are particularly useful for businesses that want to improve user engagement, reduce support inquiries, and increase conversions. By providing a clear and concise visual guide, these videos can help users quickly learn how to navigate and utilize the product, leading to a more positive user experience.


    What do top Ui Explainer Videos have in common?


    Mastering UI explainer videos requires focusing on key elements to create impactful content that resonates with your audience.

    Ideal User Profile - Tailor your messaging to resonate with specific user needs and pain points.

    • Compelling Script - Craft a concise, persuasive script that highlights key benefits.
    • Story-Driven Approach - Emphasize the human element; show how the UI improves lives.
    • Intuitive Navigation - Use visual cues and clear transitions to guide viewers effortlessly.
    • Highlight Key Features - Prioritize features that solve the most pressing user problems.
    • Problem/Solution Framework - Present a clear before-and-after scenario to showcase impact.
    • Real-World Application - Use authentic scenarios and relatable examples to build trust.
    • Data-Rich Visuals - Use compelling visuals to present data in an easily digestible format.
    • Clear Call to Action - Make the next step obvious and easy to take, using strong verbs.
    • Engaging Screen Demonstrations - Use smooth transitions and clear annotations to enhance clarity.


    What makes Ui Explainer Video effective?


    Strategically, UI explainer video s accelerate user onboarding by breaking down complex processes into easily digestible steps, making information easier to understand and retain. A clear narrative arc, employing a problem/solution structure or a before/after comparison, highlights the UIs value. Meticulously showcasing micro-interactions and subtle UI elements, such as loading animations or hover effects, builds trust and demonstrates responsiveness. Employing clear visual hierarchy and a consistent visual style ensures viewers easily follow the information presented. Keeping the video concise, ideally under 90 seconds, maintains viewer attention and maximizes impact.

    Thorough user research is crucial. Understanding user pain points and knowledge gaps informs the videos script, visuals, and overall tone. This ensures the video resonates with the target audience and effectively addresses their needs. The video should utilize motion graphics, 2D/3D animation, or screen recordings with subtle UI highlights, tailored to the UIs complexity.

    Demonstrably higher user engagement, measured by a 20% increase in watch time and a 15% increase in click-through rates, results from a well-crafted video. A compelling CTA, strategically placed, guides viewers towards desired actions, such as downloading a resource or scheduling a demo. This leads to a significant reduction in user support tickets related to UI navigation and improved conversion rates.

    A/B testing different versions of the video helps optimize its effectiveness and refine the messaging, ensuring the video continually improves its impact.


    How long should your Ui Explainer Video be?


    Craft compelling Ui explainer videos by aligning video length with content complexity and target audience engagement.

    Pre-production Considerations for Determining Video Length:

    • What UI features need showcasing?
    • Which audience segment is targeted?
    • What's the core message?
    • Does the style match the message?
    • What platform dictates length?
    • What's the desired user journey?
    • Is the animation style suitable?

    Ui explainer video length guide

    Ui Explainer TypesVideo LengthUse CaseFunnel
    2D Animation45-90 secondsShowcases complex UI flows smoothly, ideal for detailed interactions and transitions, using vibrant colors and engaging character animationAwareness
    Whiteboard Animation60-90 secondsExplains complex concepts simply, great for highlighting key features and benefits, using a hand-drawn style for a personal touchConsideration
    Kinetic Typography30-60 secondsEmphasizes key UI elements and their functions, perfect for concise messaging and impactful visuals, using bold typography and dynamic transitionsConsideration
    Motion Graphics15-45 secondsCreates a visually stunning introduction to the UI, ideal for short, attention-grabbing snippets, using sleek animations and minimal textAwareness
    Explainer Video/Product Demo60-180 secondsDemonstrates UI functionality in a practical way, ideal for showcasing user flows and highlighting key features, using a combination of screen recording and animationConversion


    How to create Ui Explainer videos?


    Crafting compelling UI explainer videos requires a strategic approach that prioritizes audience understanding and clear communication of the UI's value. Mastering the pre-production and production phases is key to creating videos that resonate, inform, and ultimately drive results.

    * Target Audience - Deep audience research informs design choices, ensuring the video resonates and drives conversions.

    • Scriptwriting - Focus on a clear, concise narrative that highlights the UI's value proposition and solves user problems.
    • Storyboarding - A detailed storyboard ensures a cohesive visual narrative, maximizing impact and minimizing production errors.
    • Visual Style - A consistent visual style reinforces brand identity and creates a professional, memorable viewing experience.
    • voiceover Selection - A voice that matches the brand's tone and target audience enhances engagement and credibility.
    • Asset Gathering - Pre-production asset gathering prevents delays and ensures a smooth, efficient production workflow.
    • Voice Recording - Professional voice recording ensures clarity and professionalism, maximizing viewer understanding and engagement.
    • Motion Graphics - Animation highlights key UI features and interactions, making the video more engaging and informative.
    • Screen Recording - High-quality screen recordings showcase the UI's functionality, enhancing viewer comprehension and trust.
    • Video Editing - Precise editing creates a seamless viewing experience, improving message retention and overall impact.
    • Music & SFX - strategic use of music and sound effects enhances emotional connection and memorability.
    • Call to Action - A compelling call to action drives conversions by clearly outlining the next steps for the viewer.


    The benefits of using explainer videos for marketing


    We've covered the nuts and bolts of creating compelling UI explainer videos. Now, let's explore how these videos supercharge our marketing strategy. Imagine effortlessly conveying complex ideas, captivating your audience, and driving conversions – that's the power of explainer videos.

    From boosting user understanding to amplifying brand storytelling, explainer videos offer a versatile toolkit for achieving marketing goals . A well-crafted app explainer video, for instance, can transform a simple product demo into an engaging narrative that resonates with potential users. For SaaS companies, UI explainer video examples can showcase complex software functionalities, driving conversions and reducing churn.

    • boost engagement and Conversions: capture attention with dynamic visuals and sound, transforming passive viewers into active customers. A clear call to action within the video guides users towards the desired outcome, whether it's signing up for a free trial or making a purchase.
    • Enhance SEO and Reach: Video content boosts website visibility and improves search engine rankings, expanding our reach organically. Sharing compelling videos across social media platforms further amplifies our message and connects us with a wider audience. UI explainer video examples for training can be invaluable for onboarding new employees, ensuring consistent knowledge transfer and faster adoption.
    • Build Trust and Reduce Support Costs: Showcasing UI functionality through an interface explainer video builds credibility and trust with potential users. Clear explanations minimize user inquiries, freeing up our customer support team to focus on more complex issues.
    • Elevate Brand storytelling and Gain a Competitive Edge: connect with audiences emotionally by showcasing how our UI solves real-world problems. High-quality explainer videos provide a competitive edge in a crowded market, setting us apart from the competition and establishing us as industry leaders.

    In short, explainer videos are a powerful asset for any marketing strategy, driving engagement , conversions, and brand growth.


    Choosing the right explainer video style


    Now that we've covered the essentials of UI explainer videos, let's dive into choosing the perfect style . This is where we truly bring our UI to life, captivating our audience and driving conversions. Selecting the right style is about more than just aesthetics; it's about aligning with our brand, understanding our audience, and effectively communicating our message.

    Think about it: a sleek motion graphics piece might be perfect for a short, attention-grabbing introduction on social media, while a detailed 2D animation could be ideal for showcasing a complex user flow on our website. For instance, if your UI involves complex interactions, UI explainer video examples 2D animation can bring these processes to life, making them easier for viewers to grasp. Remember, as we discussed earlier, audience research is crucial. A younger demographic might respond well to vibrant animation , while a more technical audience might prefer a data-rich approach .

    Investing in UI explainer video examples high quality is essential for establishing credibility and making a lasting impression. Consider your budget and timeline, as different styles have varying production costs. While we're focusing on UI explainer videos, the principles discussed here apply equally to service explainer videos , where clarity and engagement are paramount. Ultimately, the chosen style should seamlessly integrate with our brand identity, reinforcing our visual language and overall tone .

    By carefully considering these factors, we can choose a style that not only showcases our UI effectively but also resonates with our target audience, driving engagement and achieving our marketing goals. Remember, testing and iterating based on audience feedback is key to refining our approach and ensuring our message hits the mark .


    Animation styles for UI explainer videos


    Navigating the diverse landscape of animation styles can feel overwhelming, but understanding their unique strengths empowers us to create truly captivating UI explainer videos. Let's explore how different styles can enhance our storytelling and resonate with our audience. A well-crafted product explainer video, for instance, can transform a simple product demo into an engaging narrative.

    For healthcare apps, 2D animation excels at demonstrating patient journeys and complex medical procedures , bringing clarity to potentially confusing processes. Whiteboard animation, with its hand-drawn charm, simplifies complex concepts, making them accessible and engaging. Kinetic typography, using dynamic text animations, emphasizes key UI elements and functions, perfect for delivering concise messages with visual impact. Following UI explainer video examples best practices, motion graphics create stunning introductions, capturing attention quickly and setting the stage for a compelling narrative.

    • Screen recordings, a staple in UX explainer video creation, demonstrate UI functionality in a practical way, showcasing user flows and building trust with potential users.
    • Character animation injects personality and emotion, making even complex topics relatable and engaging. Think of a friendly guide leading viewers through the UI.
    • Isometric animation creates visually appealing 3D-like representations, perfect for showcasing intricate details and adding a touch of sophistication.
    • Minimalist animation, as seen in many UI explainer video examples healthcare, uses simple visuals to convey information clearly and concisely, ideal for a clean and modern aesthetic.

    A UX explainer video showcasing smooth transitions and intuitive navigation can build trust and demonstrate user-friendliness. By carefully considering our target audience and message, we can choose the animation style that best amplifies our story and drives results.


    The role of visuals in UI explainer videos


    We've laid the groundwork for creating compelling UI explainer videos. Now, let's explore how strategic visuals transform these videos into powerful communication tools. Think of visuals as the language of user interfaces, conveying complex information quickly and engagingly. From showcasing a software's intuitive navigation to highlighting key features in a feature explainer video , visuals are essential for capturing attention and driving conversions.

    Visuals aren't just about aesthetics; they're about effective communication. They bridge the gap between complex functionalities and user understanding, making even the most technical software accessible. Just as a well-crafted software explainer video uses visuals to simplify complex concepts, UI explainer videos rely on visuals to demonstrate value and build trust.

    • visual storytelling : Imagine a UI explainer video examples for sales that uses visuals to tell a story of how a software solves a customer's problem. This narrative approach resonates with viewers on an emotional level , making the UI more relatable and memorable.
    • brand consistency : Visuals are an extension of your brand. Maintaining a consistent visual language across all UI explainer video examples software reinforces brand identity and creates a cohesive user experience.
    • clarity and simplicity : Visuals simplify complex UI elements, making them easily digestible for viewers. Think of clear icons, intuitive animations, and strategic use of white space.
    • Accessibility: Inclusive visual design ensures all viewers can access and understand the UI. This includes considerations for color contrast, font sizes, and alternative text for screen readers.

    By strategically leveraging visuals, we create UI explainer videos that not only inform but also engage and inspire. From showcasing real-world applications in UI explainer video examples software to highlighting key features in a feature explainer video, visuals are the key to unlocking the full potential of our UI explainer videos.


    How explainer videos improve customer engagement


    We've covered the essentials of UI explainer videos. Now, let's explore how these videos transform customer engagement. Imagine effortlessly conveying complex ideas, captivating your audience, and driving conversions – that's the power of explainer videos. A well-crafted digital product explainer video can turn a simple product demo into a compelling story.

    Think about it: a platform explainer video can showcase intuitive navigation, building trust and demonstrating user-friendliness. Looking at UI explainer video examples top companies reveals how effective visuals boost engagement. For instance, UI explainer video examples animation can bring complex interactions to life, making them easier for viewers to grasp.

    • We simplify complex UI elements into digestible visuals, enhancing user understanding and improving the overall user experience.
    • Dynamic visuals and sound capture attention, fostering active participation and boosting conversions. A clear call to action guides users towards desired outcomes.
    • We build trust and reduce support costs by providing clear explanations that minimize user inquiries. This frees up our customer support team to focus on more complex issues.
    • Explainer videos elevate brand storytelling, connecting with audiences emotionally by showcasing how our UI solves real-world problems. This gives us a competitive edge in a crowded market.

    In short, explainer videos are a powerful tool for enhancing customer engagement, driving conversions, and achieving marketing goals.


    How UI explainer video examples are curated?


    We dove deep into UI explainer videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic UI explainer videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.User Interface Clarity Examining the clarity and intuitiveness of the UI demonstrated in the video.
    7.Educational Value Determining the effectiveness of the video in explaining the UI's functionality and benefits.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, UI explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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