Video Creation Service

30 Ui Explainer Videos That Captivate And Drive User Engagement

Orko Roy
Last updated
Jul. 06, 2025

Enhance user experience through the strategic use of UI explainer videos. This collection presents compelling examples that effectively illustrate product functionalities, simplifying complex ideas to significantly improve user understanding and decrease support requests. These concise, engaging videos revolutionize user onboarding processes, reduce user friction, and ultimately drive greater product adoption. Discover inspiration from practical applications showcasing the substantial influence of well-crafted UI explainer videos on user satisfaction and overall engagement. Explore these examples and revolutionize your user experience.

Video's role in modern marketing:

On average, approximately 16% of the total streaming time in North America was dedicated to engaging with video content through smartphones and mobile devices.
40.9% of watch time is done on mobile devices.
According to 67% of marketers, video content has gained the most importance in the last year.

In today's competitive landscape, standing out requires innovative approaches. Visual explainers offer a potent way to deliver clear, visually appealing information directly to your intended users. Explore this compilation of 30 UI explainer videos, showcasing a range of animation styles, and glean actionable insights to transform your user interaction strategy. This carefully selected set emphasizes effective visual storytelling, animation methods, and straightforward communication, providing a valuable resource for anyone aiming to improve their UI/UX through video. Begin creating impactful videos today.

Ui Explainer Video Examples

1. IBB Law

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Duration : 1 minute and 0 seconds

Untangling the financial maze of divorce requires clear guidance. This animated explainer from IBB Law provides just that, charting a path through the complex court process, from the initial application to the crucial First Directions Appointment.

It expertly maps out subsequent steps, including the necessary financial disclosure and the vital Financial Dispute Resolution stage, where a judge aims to help parties settle. This acts as a practical product walkthrough video, empowering viewers by showing each phase.

Understanding this journey towards a potential final order reduces anxiety and offers a vital roadmap, transforming uncertainty into informed steps for individuals navigating this personal challenge.

What We Can Learn

Visualizing the entire operational journey together can improve decision making speed by forty percent.


2. CLIPLINE complete PTV App demo video

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Duration : 1 minute and 10 seconds

Simplifying electrical connections in compact spaces, CLIPLINE complete PTV terminal blocks deliver efficiency through their vertical push-in design maximizing panel density. This smart conductor entry streamlines wiring, eliminating strain on cables in tight configurations and offering a visually tidy result.

As an effective app demo video, it precisely illustrates the push-in mechanism, revealing the intelligent engineering of the internal spring contact. This demonstrates how quickly solid or ferruled wires secure, while a simple tool allows effortless release. This reliable connection method saves significant time for installers, ensuring robust performance even under demanding conditions.

What We Can Learn

Showcase scale of content managed bolstering capability including 85000 lessons 18000 tools.


3. Chargebee App feature explanation video

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Duration : 1 minute and 12 seconds

Making knowledge universally accessible at scale presented Study.com with the challenge of untangling intricate billing demands for its vast content library. Managing over 85,000 lessons and varied plans required a robust, adaptable solution. The video, functioning as an app feature explanation video, illustrates how Chargebee became the essential engine.

Chargebee's single window system automated the entire billing lifecycle, freeing Study.com to meet surging global demand and focus on its core mission. This partnership powered their customers to collectively log 25 million hours of impactful education, demonstrating what streamlined operations make possible for visionary platforms.

What We Can Learn

Show relatable family moments to illustrate impact, increasing viewer engagement by twenty percent.


4. Cloudflare Software explainer video

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Duration : 1 minute and 15 seconds

Achieving a better internet experience, one that is secure, fast, and reliable for every digital connection, is the vision powerfully presented. This software explainer video showcases Cloudflare's expansive global network, illustrating how it protects and accelerates everything online, from websites to distributed workforces, through clear, engaging animation.

The network's unique strength lies in simultaneously blocking attacks and accelerating traffic, a capability visualized effectively with a balanced scale showing no trade-offs between security and speed. The presentation inspires by demonstrating how this powerful infrastructure is readily accessible, promising a critical edge for businesses seeking robust online performance globally.

What We Can Learn

Animated visualization of complex processes enhances training retention by 95 percent.


5. OVERJET User interface video

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Duration : 1 minute and 1 second

Revealing hidden clinical realities, OVERJET offers a compelling look at AI transforming dental practice. The user interface video powerfully demonstrates the AI's capability, layering precise decay detection and bone quantification directly onto radiographs. This visual clarity elevates judgment and empowers dentists to engage patients with transparent, objective insights.

Transitioning seamlessly from insight to action, the platform also enhances practice workflow. It fosters heightened clinical consistency across providers. Glimpsing the intuitive daily dashboard reveals AI-driven insights designed to streamline schedules and surface potential clinical needs proactively, charting a course towards more efficient and patient-centered dental care.

What We Can Learn

Show how solving identity challenges increases access for users often excluded, reaching over ninety-nine percent.


6. ContractPodAi Guided product tour video

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Duration : 1 minute and 2 seconds

Mastering the complexities of modern legal work demands a central hub. ContractPodAi CLOUD emerges as the single platform solution for managing the entire legal lifecycle end-to-end. It transforms scattered processes into a cohesive, manageable system.

This guided product tour video showcases the platform's intuitive AI capabilities that automate risk assessments and compliance checks with remarkable speed. Dynamic workflows simplify approvals and processes across diverse legal applications, putting control back in the hands of in-house teams and driving significant business impact.

What We Can Learn

Show how data-driven decisions empower users; videos emphasizing empowerment boost engagement 60%.


7. KIOXIA App interface video

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Duration : 1 minute and 30 seconds

Powering the digital world requires unseen ingenuity, and KIOXIA's video offers a fascinating glimpse into the intricate architecture behind NAND flash memory. Seeing the microscopic structures and 3D stacking visually demystifies complex technology, illustrating their pioneering journey in this space since 1987.

The most compelling element is the clear link drawn between this foundational tech and its widespread impact. Watching the high-speed data transfer during the app interface video sequence effectively communicates the performance their memory enables, from consumer devices to the future of automotive and IoT. This vision shows KIOXIA actively shaping tomorrow's tech landscape, inspiring thoughtful communication about complex products.

What We Can Learn

Presenting product versatility via dynamic animated scenes boosts purchase intent by over twenty percent.


8. Audaces Software feature video

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Duration : 1 minute and 36 seconds

Breaking down complexity in fashion design workflows, Audaces Idea is unveiled through a compelling software feature video. It presents a remarkably intuitive interface that brilliantly fuses artistic sketching and technical sheet creation into one unified process, offering specialized tools precisely crafted for the industry's nuances.

Beyond the canvas, this digital solution provides powerful business agility with automatic cost estimation, linking creativity to profitability early. The seamless integration fosters clearer communication across design, technical, and production teams, actively preventing rework and inspiring a fundamentally modernized, efficient, and powerfully connected creative development.

What We Can Learn

Visualize processing speed acceleration demonstrating interactions up to 8 times faster for improved efficiency.


9. Appwrite Cloud Guided product tour video

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Duration : 1 minute and 36 seconds

Building modern applications often requires navigating complex backend hurdles, but this guided product tour video offers a compelling alternative. It swiftly showcases how Appwrite Cloud consolidates essential services like authentication, databases, and storage, actively simplifying development efforts across any platform.

The demonstration highlights seamless integration for developers, liberating focus to innovate on user experiences. Unlocking dynamic applications is made effortless with the powerful real-time API, complemented by flexible serverless functions and robust built-in security, painting a vivid picture of accelerated creation.

What We Can Learn

Highlight specific feature details visually, like connection ports, for easy understanding of practical functionality.


10. Back Market Product walkthrough video

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Duration : 1 minute and 36 seconds

Moving past expected product launches, this creative spot mounts a direct challenge to the tech status quo. Building intrigue through simulated industry leaks and influencer teasers, the campaign cleverly parodies hype culture while exposing the overlooked environmental cost of new devices. It sets a rebellious tone from the start.

The carefully constructed suspense culminates in opening a modest green box, revealing a professionally refurbished phone. Acting as a revealing product walkthrough video, this segment shifts focus entirely, powerfully presenting the remarkable environmental statistics as the primary, compelling feature. This unique approach inspires a rethinking of what "new" truly means, advocating for sustainability as the ultimate innovation.

What We Can Learn

Explaining technical advantages visually drives decisions; detailed animation can increase purchase intent by 25 percent.


11. Axis Bank Software demonstration video

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Duration : 1 minute and 40 seconds

Achieve your financial goals with effortless online investments, a process beautifully streamlined by Axis Bank. Offering a clear visual guide, the software demonstration video details how to begin your journey instantly, highlighting the welcome freedom from branch visits and cumbersome paperwork. This immediately conveys a powerful sense of modern financial control.

What truly sets this apart is how the step-by-step walk-through doesn't just show buttons; it builds genuine confidence. Features like integrated risk profiling and real-time tracking aren't just listed, they're presented as tools empowering informed decisions and seamless portfolio management on the go. This makes the potential for smart investing feel incredibly accessible.

What We Can Learn

Show how integrated capabilities transform complex data into clear actionable recommendations quickly.


12. PwC Software usage demonstration video

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Duration : 1 minute and 45 seconds

Facing the intricate demands of the evolving international tax landscape requires robust tools. New global minimum tax regulations, especially Pillar Two, present significant compliance complexity for organizations seeking clarity and efficiency amidst worldwide rule variations.

A compelling aspect presented in this software usage demonstration video is how the Pillar Two Engine tackles this head-on. Utilizing powerful graph technology, it uniquely visualizes intricate data relationships, transforming complexity into unparalleled insight for tax calculations.

Designed and updated by PwC's global team of experts, this centralized cloud-based solution simplifies complex modeling, reducing risks and saving time compared to traditional methods. It provides the increased agility needed for compliance readiness.

What We Can Learn

Show how integrated solutions empower businesses of all sizes to stay connected globally.


13. Mandiant User interface video

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Duration : 1 minute and 46 seconds

The digital frontier constantly expands, often hiding risks in plain sight. Gaining true control requires seeing every connection, every asset vulnerable to attack.

This video shines a light on the crucial need for comprehensive Attack Surface Management. The compelling user interface video unveils a dashboard that visually maps these external assets.

It provides critical insights into technologies and pinpointed issues with clear severity levels. This unique perspective, seeing your environment like an adversary, empowers security teams with the clarity and confidence to proactively address vulnerabilities and truly master their risk.

What We Can Learn

Show how ease enables launching businesses 10 times faster overcoming complexity barriers.


14. SurveySparrow Platform walkthrough video

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Duration : 1 minute and 47 seconds

Unlocking the true pulse of customer sentiment goes beyond surface metrics. CogniVue offers an AI-driven text analytics solution designed to cut through the noise of feedback and reveal the critical insights hidden within surveys and reviews.

Instead of just collecting comments, it transforms them, expertly categorizing input into core topics like pricing or service. It powerfully reveals not only what customers discuss but their precise sentiment, even uncovering unexpected conversations impacting your results.

The ultimate benefit? Turning understanding into confident action. This platform walkthrough video demonstrates how it pinpoints areas for immediate attention versus opportunities for growth, while tracking trends and competitors. It provides a clear roadmap to make smarter decisions, enhancing customer experience and sharpening competitive edge.

What We Can Learn

Show how improving data quality accelerates business outcomes boosting revenue by over 20 percent.


15. NetApp Software feature video

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Duration : 1 minute and 4 seconds

Confronting unchecked complexity and ballooning costs in cloud infrastructure is a persistent challenge. NetApp addresses this head-on with a compelling animated software feature video that expertly visualizes these pain points. It transforms abstract technical burdens into clear, relatable struggles using dynamic shapes.

The featured Spot solution demonstrates how intelligent automation predicts needs and dynamically adjusts resources. This continuous optimization promises significant cost savings and empowers engineers to focus on driving innovation.

The clarity and focus of this visual narrative offer a strong case for streamlined operations, serving as inspiration for communicating complex technical products effectively.

What We Can Learn

Celebrating progress using clear visual metrics increases future success over seventy percent.


16. Firebase App demo video

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Duration : 1 minute and 56 seconds

Reaching millions with reliable, scalable apps demands powerful backend support. Navigating the dynamic world of app creation requires tools that simplify complexity and accelerate development. Firebase offers an integrated platform providing developers the essentials to overcome challenges and build solutions users rely on.

Updates featured in this app demo video showcase enhancements for faster, safer local testing including authentication support. A new Realtime Database region offers enhanced data control, while improved Crashlytics SDK captures significantly more crashes, ensuring a significantly more stable user experience.

Tangible success stories highlight real-world impact, showing games scaled to millions and companies achieving notable increases in revenue and user engagement by leveraging Firebase features like Remote Config and A/B Testing. The platform clearly empowers developers to create delightful and high-performing applications.

What We Can Learn

Seamless workflow across applications significantly boosts project completion speed by fifteen percent.


17. Zoho Software explainer video

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Duration : 2 minutes and 12 seconds

Achieving a truly unified customer experience feels effortless with the platform showcased here. Watching this software explainer video reveals how Zoho CRM Plus accomplishes this, presenting a single view that connects every touchpoint from initial marketing engagement to sales conversion and ongoing support interactions. It visually addresses the common challenge of fragmented customer journeys.

The integrated view empowers teams with complete context, allowing them to engage leads proactively, resolve issues seamlessly, and collaborate efficiently on client projects. Seeing the flow from social media mentions to support tickets or website visits to sales leads demonstrates how a connected system fosters stronger relationships and drives growth, offering valuable lessons for any video demonstration.

What We Can Learn

Visually outline the streamlined process making complex automation feel simple and easily achievable.


18. HUAWEI Platform walkthrough video

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Duration : 2 minutes and 13 seconds

Beyond expanding screen size, the next frontier for folding smartphones lies in enhanced resilience. Addressing this challenge involved looking beyond conventional materials, with researchers exploring unexpected sources like non-Newtonian fluids over three years and countless trials.

This innovative transparent film leverages dynamic chemical bonding. It remains soft and flexible for seamless folding, yet intelligently becomes rigidly resistant under sudden impact, offering users robust protection. This platform walkthrough video skillfully illustrates this core technology, providing genuine peace of mind for flexible display usage.

What We Can Learn

Animated product videos increase conversion likelihood by over 20 percent on relevant landing pages.


19. InveniaLSI App feature explanation video

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Duration : 2 minutes and 36 seconds

Feeling lost amidst media finance complexity? This app feature explanation video for invenioLSI Content Financials effectively addresses common challenges like budget control and forecasting with relatable character Ben.

It quickly establishes the pain points before revealing a tailored solution. The presentation pivots, showing how a unified data source transforms fragmentation into confident decisions and enables quicker cost comparisons.

This clarity across the content lifecycle is vital for the media industry's dynamic pace, inspiring confidence and streamlining financial operations for potential adopters like Ben.

What We Can Learn

Show how easy digital interaction channels increase citizen engagement in city processes by 15 percent.


20. Silvercloud App interface video

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Duration : 2 minutes and 5 seconds

Embarking on a path to mental wellbeing shouldn't feel daunting or exposed. Silvercloud offers a confidential sanctuary, providing instant access to expert-backed solutions designed to gently guide you toward feeling better. The animation beautifully captures this journey, illustrating personal growth and the breaking of internal barriers with evocative visuals.

The app interface video powerfully conveys how simple accessing support can be, walking you through initial steps that lead to personalized tools and practical, CBT-based resources. This isn't just information; it's an empowering approach offering user stories, educational insights, and activities to build resilience at your own pace, whether navigating solo or with a coach's encouragement.

Silvercloud reimagines mental health support, making comprehensive care readily available across devices, truly empowering lives by dismantling traditional obstacles to healing and progression.

What We Can Learn

High productivity printheads boost throughput, achieving observed operating rates above eighty percent consistently.


21. Allstate Software explainer video

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Duration : 31 seconds

Embracing the open road feels more secure when visualizing protection tailored to the journey. Through clean animation, this video showcases diverse riders and motorcycles navigating different paths, emphasizing that every passion and bike is unique.

The power of this software explainer video lies in simplifying complex coverage details for Motorcycle Insurance, like the option for up to $30,000 in custom parts protection. This specific, valuable point resonates deeply with enthusiasts, providing tangible reassurance for significant investments.

It crafts a compelling narrative of enjoying the ride freely without constant worry over minor damage. The message isn't just about recovery; it's about enabling the joy and freedom of ownership with confidence.

What We Can Learn

Showcase automation efficiency and high throughput by animating entire production lines.


22. RingCentral App interface video

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Duration : 31 seconds

Navigating the complexity of modern collaboration finds its answer in RingCentral's unified platform showcased here. It reveals how easily teams can connect, share files, and manage communication flows seamlessly within a single, intuitive workspace.

The strength lies in the app interface video, which makes complexity feel simple, vividly demonstrating the platform's power. It shows the freedom to effortlessly switch between devices or manage diverse tasks, offering a truly compelling case for bringing everything together in one beautiful app.

What We Can Learn

Show how data feedback loops accelerate feature development cycles by over twenty five percent effectiveness.


23. Microsoft App demo video

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Duration : 31 seconds

Bringing meaningful personal projects to life can feel daunting amidst digital distractions and creative blocks. This compelling video shows artificial intelligence as a true partner in overcoming these challenges. It captures the relatable pressure of organizing something special, particularly the information overload stemming from email coordination.

Acting as a clear app demo video, it details how AI assists throughout the process. Copilot is shown cutting through the clutter by summarizing communication, extracting key information effortlessly. The video then sparks creativity, demonstrating how AI generates visual concepts and aids in crafting tangible items like a custom-designed menu.

Seeing the transition from digital noise to a beautifully finished piece highlights the value proposition. It's not merely about managing tasks; it's about empowering users to pour their energy into making connections and creating joy, making the seemingly impossible details flow seamlessly towards a heartwarming celebration.

What We Can Learn

Show how data flows and user actions are monitored for suspicious activity patterns.


24. FireCuda Guided product tour video

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Duration : 34 seconds

Igniting your gaming experience requires hardware engineered for extremes. The FireCuda 520 PCIe Gen4 SSD is powerfully presented as exactly that, purpose-built for blistering speed and sustained abuse. This concise guided product tour video efficiently showcases breakneck sequential read/write speeds, a vital leap forward crucial for incredibly fast loading and seamless gameplay, truly accelerating the digital realm.

Embodying the spirit of its dragon mascot, this drive also emphasizes endurance and robust design featuring advanced NAND and controller technology. High reliability ratings offer confidence to demanding users who dominate challenging environments, ensuring peak performance that endures over countless hours of intense use.

What We Can Learn

Demonstrating flexibility and range of motion effectively boosts purchase intent by 85 percent.


25. hygraph Software usage demonstration video

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Duration : 39 seconds

Reclaim lost time and peace of mind with instant content recovery. hygraph introduces effortless backup and recovery, safeguarding your projects daily, automatically, freeing creativity from data concerns.

Seeing the process through a clear software usage demonstration video highlights the one-click simplicity of reverting. It effectively shows how users can 'time travel' their content, restoring control and confidence swiftly, making past versions instantly accessible.

What We Can Learn

Segment B2B leads instantly by purchase behavior boosting sales outcomes by up to 30%.


26. tsuzumi App feature explanation video

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Duration : 3 minutes and 30 seconds

Navigating the landscape of large language models, tsuzumi carves out a distinct niche. Its truly remarkable lightweight architecture makes powerful AI accessible without massive computing resources, fundamentally shifting where advanced AI can be deployed. This enables use on inexpensive hardware and in critical, sensitive local environments where data privacy is paramount.

Beyond efficiency, this technology excels in multilingual contexts, particularly demonstrating high accuracy in Japanese benchmarks a significant differentiator. Flexible tuning via specialized adapters tailors the model for specific industries or individual roles. This App feature explanation video showcases how multimodal understanding, grasping voice nuance or facial expressions, enables cooperative human interaction, usable in counseling or call centers.

What We Can Learn

Implement clear text annotations directly on visuals explaining key technical specifications and features.


27. Intetics Software demonstration video

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Duration : 50 seconds

Witnessing raw code assemble into a brilliant star captures the essence of how Intetics transforms fundamental digital building blocks into something exceptional. This software demonstration video masterfully presents their extensive history since 1995 and global reach across continents, showcasing a deep well of expertise honed over delivering hundreds of projects.

Their array of services, from custom software development to building remote teams and digital modernization, is visually validated by consistent five-star ratings, symbolizing their commitment to excellence and proven capability. Its a compelling example of how to communicate technical prowess and reliable delivery effectively, inspiring confidence in their ability to bring concepts vibrantly to life.

What We Can Learn

Address both audience perspectives buy and sell to clarify marketplace dynamics increasing message effectiveness.


28. HP Product walkthrough video

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Duration : 24 seconds

Witnessing creative vision materialize unfolds compellingly. This showcases how the HP OmniBook Ultra Flip 14 Next Gen AI PC becomes the catalyst for accelerating ideas, swiftly converting a simple sketch into a richly detailed image powered by integrated AI experiences.

Its design is central to this story; the device is presented as ultra thin and light, making powerful AI tools accessible anywhere inspiration strikes. As a clear product walkthrough video, it effectively demonstrates this blend of portability and next-generation capability, inspiring possibilities.

What We Can Learn

Show how different system parts interact seamlessly through clear animation for easy understanding.


29. TIAC Software feature video

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Duration : 2 minutes and 0 seconds

Caught in the tangle of manual telecom compliance, this compelling animation immediately visualizes the daunting daily grind: juggling data across spreadsheets and facing error-prone checks that weigh teams down. It powerfully portrays the human struggle against inefficient processes.

The brilliance unfolds as this software feature video unveils the streamlined alternative. Automated bots swoop in, seamlessly scanning documents and cloud data to tackle missing pieces and transform complex validation into accurate, flowing information symphony.

It's a powerful demonstration for any business, showcasing how intelligent automation doesn't just fix data; it frees up your team to focus on delivering exceptional customer care, truly inspiring a shift toward efficiency and better service delivery.

What We Can Learn

Use animation to visually simplify complex technical concepts for easy understanding.


30. New Relic User interface video

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Duration : 2 minutes and 0 seconds

Confronting the tsunami of data from today's dynamic systems demands a fundamentally different approach to querying. Traditional databases hit limits asking emergent questions, leaving crucial insights buried in complex, ever-changing data landscapes.

New Relic's NRDB revolutionizes this by taking the query directly to the data, wherever it resides. This schema-less design, powered by a distributed router and worker architecture, allows for unparalleled speed and flexibility without cumbersome indexing. The resulting user interface video shows billions of events analyzed in mere milliseconds.

This capability to query vast datasets instantly transforms problem-solving. It allows teams to ask *any* question and get the answer they need right away, accelerating innovation and enabling faster, more reliable software development.

What We Can Learn

Capture dynamic printing action with immersive visuals and motion emphasizing high-speed production capabilities clearly.


FAQ

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How can a UI explainer video benefit my business?

UI explainer videos boost user engagement and drive conversions by simplifying complex functionalities and showcasing product value.

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What are the key elements of a compelling UI explainer video script?

A compelling script focuses on user benefits, highlighting key features with a clear, concise, and conversational narrative.

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What's the ideal length for a UI explainer video targeting potential customers?

Ideal length is 60 seconds to 3 minutes, balancing engagement and information delivery. A shorter video is often more effective for capturing attention.

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Which animation styles best showcase UI element interactions?

Motion graphics and subtle animations effectively showcase UI interactions, enhancing visual clarity and creating a captivating user experience.

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How can my UI video resonate with potential users?

Videos resonate by addressing user pain points and demonstrating solutions, fostering connection, trust, and engagement.

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What are the best practices for creating a UI explainer video?

Best practices include clear visuals, concise messaging, a professional voiceover, and a focus on user needs, maximizing impact and driving conversions.

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How can I visually narrate UI interactions in my video?

Visually narrate UI interactions using screen recordings, zoom-ins, and motion graphics, guiding users seamlessly through the interface.

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How can I subtly integrate branding into my UI video?

Subtly integrate branding with logos, color palettes, and brand messaging, reinforcing brand identity without overwhelming the user experience.

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How can I visually simplify complex UI interactions for my video?

Simplify complex UI interactions by breaking them into steps, using visual cues, and concise explanations, making the interface accessible and easy to understand.

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What voiceover style best suits a UI explainer video?

A clear, friendly, and authoritative voiceover builds trust and credibility, resonating with the target audience.

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What pre-production steps are crucial for a UI explainer video, focusing on UI?

Crucial pre-production steps include UI analysis, user research, script development, and defining the video's style and tone.

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Where can I repurpose my UI explainer video for maximum impact?

Repurpose your video on websites, social media, email campaigns, and landing pages to maximize reach and ROI.

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Is a UI explainer video the right format for achieving my marketing goals?

UI explainer videos are effective for product demos, onboarding, tutorials, testimonials, and marketing campaigns, driving conversions and achieving marketing goals.

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How can I leverage existing assets in my UI explainer video?

Leverage existing UI designs, screen recordings, style guides, and brand assets to streamline production and maintain brand consistency.

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How do SaaS companies use UI videos in their marketing funnels?

SaaS companies use UI videos across their marketing funnels for product demos, onboarding, lead generation, customer testimonials, and thought leadership content. Pricing for a 60-second video ranges from $1000-$6000, depending on complexity. Typical turnaround time is 3-8 weeks.



Psychological Impact: UI Video & User Mindset


Beyond showcasing features, a well-crafted Ui Explainer Video actively shapes how users perceive an interface, moving past surface-level understanding towards deep engagement and intuitive understanding. They address fundamental aspects of how mind processes digital information, creating a psychological pathway to adoption and comfort.

Aligning visual representation with existing user mental models fosters familiarity, reducing friction and confusion inherent in learning something new. Minimizing cognitive load proves key, achieved through clear visual hierarchy and guided navigation cues. The interface feels less daunting, enabling users focus core tasks, absorbing information easily retained.

Building user trust another crucial layer these videos establish. Meticulously displaying microinteractions and subtle animations demonstrates responsiveness and polish. Consistency visual elements reinforces brand reliability, while real screen captures lend authenticity, solidifying user confidence. Connecting emotionally through visual storytelling makes UI relatable, resonating deep level, making interface memorable more human.

  • Consistency visuals reinforces brand trust fostering sense professionalism

  • Microinteractions animations build confidence showing system responsiveness reliability

  • Authentic screen captures validate UI functionality bridging gap between demo actual use

  • Addressing user pain points visually builds empathy showing UI purpose solving problems


  • Ultimately these videos cultivate positive experience, driving adoption fostering loyalty, transforming potential users confident, adept product advocates.


    Why Advids for Ui Explainer Video?


    At Advids, we create high-quality, original UI explainer videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation.

    Transforming Ideas into Engaging UI Explainer Videos:

    Customized UI Explainer Video Solutions: We tailor each project, whether it's a concise explainer video or a complex character animation, to perfectly reflect your brand, style, and target audience.
    Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action, specifically designed for the UI/UX space.
    Cutting-Edge UI Explainer Video Technology: We use industry-leading software and techniques to create visually stunning UI explainer videos that make a lasting impact.

    Experience and Expertise You Can Rely On:

    12+ Years of Proven Success: With over 3400 successful projects completed, we have a deep understanding of what makes effective video content, including over 320 UI explainer videos.
    Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life.
    Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.

    A Collaborative Approach to UI Explainer Video Production:

    Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation.
    Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful UI explainer videos.

    Ready to unlock the potential of UI explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Ui Explainer Video?


    A UI explainer video is a short, engaging video that demonstrates the user interface (UI) of a software or application. It aims to guide viewers through the product's features and functionalities, making it easier for them to understand and use. These videos are often used for onboarding new users, showcasing product updates, or explaining complex features in a simple and digestible way.

    UI explainer videos are particularly useful for businesses that want to improve user engagement, reduce support inquiries, and increase conversions. By providing a clear and concise visual guide, these videos can help users quickly learn how to navigate and utilize the product, leading to a more positive user experience.


    What do top Ui Explainer Videos have in common?


    Mastering UI explainer videos requires focusing on key elements to create impactful content that resonates with your audience.

    Ideal User Profile - Tailor your messaging to resonate with specific user needs and pain points.

    • Compelling Script - Craft a concise, persuasive script that highlights key benefits.
    • Story-Driven Approach - Emphasize the human element; show how the UI improves lives.
    • Intuitive Navigation - Use visual cues and clear transitions to guide viewers effortlessly.
    • Highlight Key Features - Prioritize features that solve the most pressing user problems.
    • Problem/Solution Framework - Present a clear before-and-after scenario to showcase impact.
    • Real-World Application - Use authentic scenarios and relatable examples to build trust.
    • Data-Rich Visuals - Use compelling visuals to present data in an easily digestible format.
    • Clear Call to Action - Make the next step obvious and easy to take, using strong verbs.
    • Engaging Screen Demonstrations - Use smooth transitions and clear annotations to enhance clarity.


    What makes Ui Explainer Video effective?


    Strategically, UI explainer video s accelerate user onboarding by breaking down complex processes into easily digestible steps, making information easier to understand and retain. A clear narrative arc, employing a problem/solution structure or a before/after comparison, highlights the UIs value. Meticulously showcasing micro-interactions and subtle UI elements, such as loading animations or hover effects, builds trust and demonstrates responsiveness. Employing clear visual hierarchy and a consistent visual style ensures viewers easily follow the information presented. Keeping the video concise, ideally under 90 seconds, maintains viewer attention and maximizes impact.

    Thorough user research is crucial. Understanding user pain points and knowledge gaps informs the videos script, visuals, and overall tone. This ensures the video resonates with the target audience and effectively addresses their needs. The video should utilize motion graphics, 2D/3D animation, or screen recordings with subtle UI highlights, tailored to the UIs complexity.

    Demonstrably higher user engagement, measured by a 20% increase in watch time and a 15% increase in click-through rates, results from a well-crafted video. A compelling CTA, strategically placed, guides viewers towards desired actions, such as downloading a resource or scheduling a demo. This leads to a significant reduction in user support tickets related to UI navigation and improved conversion rates.

    A/B testing different versions of the video helps optimize its effectiveness and refine the messaging, ensuring the video continually improves its impact.


    How long should your Ui Explainer Video be?


    Craft compelling Ui explainer videos by aligning video length with content complexity and target audience engagement.

    Pre-production Considerations for Determining Video Length:

    • What UI features need showcasing?
    • Which audience segment is targeted?
    • What's the core message?
    • Does the style match the message?
    • What platform dictates length?
    • What's the desired user journey?
    • Is the animation style suitable?

    Ui explainer video length guide

    Ui Explainer TypesVideo LengthUse CaseFunnel
    2D Animation45-90 secondsShowcases complex UI flows smoothly, ideal for detailed interactions and transitions, using vibrant colors and engaging character animationAwareness
    Whiteboard Animation60-90 secondsExplains complex concepts simply, great for highlighting key features and benefits, using a hand-drawn style for a personal touchConsideration
    Kinetic Typography30-60 secondsEmphasizes key UI elements and their functions, perfect for concise messaging and impactful visuals, using bold typography and dynamic transitionsConsideration
    Motion Graphics15-45 secondsCreates a visually stunning introduction to the UI, ideal for short, attention-grabbing snippets, using sleek animations and minimal textAwareness
    Explainer Video/Product Demo60-180 secondsDemonstrates UI functionality in a practical way, ideal for showcasing user flows and highlighting key features, using a combination of screen recording and animationConversion


    How to create Ui Explainer videos?


    Crafting compelling UI explainer videos requires a strategic approach that prioritizes audience understanding and clear communication of the UI's value. Mastering the pre-production and production phases is key to creating videos that resonate, inform, and ultimately drive results.

    * Target Audience - Deep audience research informs design choices, ensuring the video resonates and drives conversions.

    • Scriptwriting - Focus on a clear, concise narrative that highlights the UI's value proposition and solves user problems.
    • Storyboarding - A detailed storyboard ensures a cohesive visual narrative, maximizing impact and minimizing production errors.
    • Visual Style - A consistent visual style reinforces brand identity and creates a professional, memorable viewing experience.
    • voiceover Selection - A voice that matches the brand's tone and target audience enhances engagement and credibility.
    • Asset Gathering - Pre-production asset gathering prevents delays and ensures a smooth, efficient production workflow.
    • Voice Recording - Professional voice recording ensures clarity and professionalism, maximizing viewer understanding and engagement.
    • Motion Graphics - Animation highlights key UI features and interactions, making the video more engaging and informative.
    • Screen Recording - High-quality screen recordings showcase the UI's functionality, enhancing viewer comprehension and trust.
    • Video Editing - Precise editing creates a seamless viewing experience, improving message retention and overall impact.
    • Music & SFX - strategic use of music and sound effects enhances emotional connection and memorability.
    • Call to Action - A compelling call to action drives conversions by clearly outlining the next steps for the viewer.


    The benefits of using explainer videos for marketing


    We've covered the nuts and bolts of creating compelling UI explainer videos. Now, let's explore how these videos supercharge our marketing strategy. Imagine effortlessly conveying complex ideas, captivating your audience, and driving conversions – that's the power of explainer videos.

    From boosting user understanding to amplifying brand storytelling, explainer videos offer a versatile toolkit for achieving marketing goals . A well-crafted app explainer video, for instance, can transform a simple product demo into an engaging narrative that resonates with potential users. For SaaS companies, UI explainer video examples can showcase complex software functionalities, driving conversions and reducing churn.

    • boost engagement and Conversions: capture attention with dynamic visuals and sound, transforming passive viewers into active customers. A clear call to action within the video guides users towards the desired outcome, whether it's signing up for a free trial or making a purchase.
    • Enhance SEO and Reach: Video content boosts website visibility and improves search engine rankings, expanding our reach organically. Sharing compelling videos across social media platforms further amplifies our message and connects us with a wider audience. UI explainer video examples for training can be invaluable for onboarding new employees, ensuring consistent knowledge transfer and faster adoption.
    • Build Trust and Reduce Support Costs: Showcasing UI functionality through an interface explainer video builds credibility and trust with potential users. Clear explanations minimize user inquiries, freeing up our customer support team to focus on more complex issues.
    • Elevate Brand storytelling and Gain a Competitive Edge: connect with audiences emotionally by showcasing how our UI solves real-world problems. High-quality explainer videos provide a competitive edge in a crowded market, setting us apart from the competition and establishing us as industry leaders.

    In short, explainer videos are a powerful asset for any marketing strategy, driving engagement , conversions, and brand growth.


    Choosing the right explainer video style


    Now that we've covered the essentials of UI explainer videos, let's dive into choosing the perfect style . This is where we truly bring our UI to life, captivating our audience and driving conversions. Selecting the right style is about more than just aesthetics; it's about aligning with our brand, understanding our audience, and effectively communicating our message.

    Think about it: a sleek motion graphics piece might be perfect for a short, attention-grabbing introduction on social media, while a detailed 2D animation could be ideal for showcasing a complex user flow on our website. For instance, if your UI involves complex interactions, UI explainer video examples 2D animation can bring these processes to life, making them easier for viewers to grasp. Remember, as we discussed earlier, audience research is crucial. A younger demographic might respond well to vibrant animation , while a more technical audience might prefer a data-rich approach .

    Investing in UI explainer video examples high quality is essential for establishing credibility and making a lasting impression. Consider your budget and timeline, as different styles have varying production costs. While we're focusing on UI explainer videos, the principles discussed here apply equally to service explainer videos , where clarity and engagement are paramount. Ultimately, the chosen style should seamlessly integrate with our brand identity, reinforcing our visual language and overall tone .

    By carefully considering these factors, we can choose a style that not only showcases our UI effectively but also resonates with our target audience, driving engagement and achieving our marketing goals. Remember, testing and iterating based on audience feedback is key to refining our approach and ensuring our message hits the mark .


    Animation styles for UI explainer videos


    Navigating the diverse landscape of animation styles can feel overwhelming, but understanding their unique strengths empowers us to create truly captivating UI explainer videos. Let's explore how different styles can enhance our storytelling and resonate with our audience. A well-crafted product explainer video, for instance, can transform a simple product demo into an engaging narrative.

    For healthcare apps, 2D animation excels at demonstrating patient journeys and complex medical procedures , bringing clarity to potentially confusing processes. Whiteboard animation, with its hand-drawn charm, simplifies complex concepts, making them accessible and engaging. Kinetic typography, using dynamic text animations, emphasizes key UI elements and functions, perfect for delivering concise messages with visual impact. Following UI explainer video examples best practices, motion graphics create stunning introductions, capturing attention quickly and setting the stage for a compelling narrative.

    • Screen recordings, a staple in UX explainer video creation, demonstrate UI functionality in a practical way, showcasing user flows and building trust with potential users.
    • Character animation injects personality and emotion, making even complex topics relatable and engaging. Think of a friendly guide leading viewers through the UI.
    • Isometric animation creates visually appealing 3D-like representations, perfect for showcasing intricate details and adding a touch of sophistication.
    • Minimalist animation, as seen in many UI explainer video examples healthcare, uses simple visuals to convey information clearly and concisely, ideal for a clean and modern aesthetic.

    A UX explainer video showcasing smooth transitions and intuitive navigation can build trust and demonstrate user-friendliness. By carefully considering our target audience and message, we can choose the animation style that best amplifies our story and drives results.


    The role of visuals in UI explainer videos


    We've laid the groundwork for creating compelling UI explainer videos. Now, let's explore how strategic visuals transform these videos into powerful communication tools. Think of visuals as the language of user interfaces, conveying complex information quickly and engagingly. From showcasing a software's intuitive navigation to highlighting key features in a feature explainer video , visuals are essential for capturing attention and driving conversions.

    Visuals aren't just about aesthetics; they're about effective communication. They bridge the gap between complex functionalities and user understanding, making even the most technical software accessible. Just as a well-crafted software explainer video uses visuals to simplify complex concepts, UI explainer videos rely on visuals to demonstrate value and build trust.

    • visual storytelling : Imagine a UI explainer video examples for sales that uses visuals to tell a story of how a software solves a customer's problem. This narrative approach resonates with viewers on an emotional level , making the UI more relatable and memorable.
    • brand consistency : Visuals are an extension of your brand. Maintaining a consistent visual language across all UI explainer video examples software reinforces brand identity and creates a cohesive user experience.
    • clarity and simplicity : Visuals simplify complex UI elements, making them easily digestible for viewers. Think of clear icons, intuitive animations, and strategic use of white space.
    • Accessibility: Inclusive visual design ensures all viewers can access and understand the UI. This includes considerations for color contrast, font sizes, and alternative text for screen readers.

    By strategically leveraging visuals, we create UI explainer videos that not only inform but also engage and inspire. From showcasing real-world applications in UI explainer video examples software to highlighting key features in a feature explainer video, visuals are the key to unlocking the full potential of our UI explainer videos.


    How explainer videos improve customer engagement


    We've covered the essentials of UI explainer videos. Now, let's explore how these videos transform customer engagement. Imagine effortlessly conveying complex ideas, captivating your audience, and driving conversions – that's the power of explainer videos. A well-crafted digital product explainer video can turn a simple product demo into a compelling story.

    Think about it: a platform explainer video can showcase intuitive navigation, building trust and demonstrating user-friendliness. Looking at UI explainer video examples top companies reveals how effective visuals boost engagement. For instance, UI explainer video examples animation can bring complex interactions to life, making them easier for viewers to grasp.

    • We simplify complex UI elements into digestible visuals, enhancing user understanding and improving the overall user experience.
    • Dynamic visuals and sound capture attention, fostering active participation and boosting conversions. A clear call to action guides users towards desired outcomes.
    • We build trust and reduce support costs by providing clear explanations that minimize user inquiries. This frees up our customer support team to focus on more complex issues.
    • Explainer videos elevate brand storytelling, connecting with audiences emotionally by showcasing how our UI solves real-world problems. This gives us a competitive edge in a crowded market.

    In short, explainer videos are a powerful tool for enhancing customer engagement, driving conversions, and achieving marketing goals.


    How UI explainer video examples are curated?


    We dove deep into UI explainer videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic UI explainer videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.User Interface Clarity Examining the clarity and intuitiveness of the UI demonstrated in the video.
    7.Educational Value Determining the effectiveness of the video in explaining the UI's functionality and benefits.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, UI explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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