30 Ui Walkthrough Video Examples That Boost User Engagement

Picture this a killer product launch, but zero buzz. Ouch, right? It's like talking to a brick wall. Breaking through the digital noise is a real battle, but there's a not-so-secret weapon top companies use to win it UI walkthrough videos. They're not just flashy they're the key to unlocking engagement and turning lookers into buyers. A stitch in time saves nine, so why not invest in a UI walkthrough video? The numbers don't lie, and they're about to blow your mind.

• 87% of marketers say that video has increased traffic to their websites.
• 75% of viewers watch short-form video content on their mobile devices.
• 40% of marketers foresee 20-50% of businesses heavily relying on visual content by the end of 2024.

These stats highlight the power of video, especially in a mobile-first world, and the growing importance of visual content. UI walkthrough videos perfectly address these trends, offering engaging, easily digestible content that resonates with today's audience. Let's dive in and explore 30 Eye-catching Ui Walkthrough Video examples to unlock actionable insights and inspiration for your own video marketing strategy.

1. Chainalysis

In a crowded blockchain landscape, Chainalysis cuts through the noise with a sleek Ui Walkthrough Video. They tackle the complexities of blockchain technology head-on, highlighting the challenges of risk management and customer understanding. The video’s strength lies in its simplicity: clean animation, a modern aesthetic, and a concise message.

Chainalysis positions itself as the solution, offering a powerful platform to navigate this digital frontier. The intuitive UI demo reveals the platform’s ability to unravel intricate transaction data, offering actionable insights for businesses. This video inspires confidence, demonstrating how Chainalysis empowers users to achieve complete blockchain awareness.

2. Smartsheet

Smartsheet is a dynamic work platform that helps anyone manage projects, automate workflows, and build solutions. This video is designed to demonstrate the benefits of the Microsoft Dynamics 365 connector.

Video Design - The video utilizes a clean, modern visual style to highlight the integration between Smartsheet and Microsoft Dynamics 365. It includes animated visuals of a spreadsheet, and a simple color scheme to help viewers easily understand the flow of data between the two platforms. The video uses a simple, yet effective Software product walkthrough Example video style that appeals to a broad audience.

This video effectively communicates the benefits of using the connector. The animation used effectively demonstrates the seamless flow of data, and the simple design language resonates with the overall Smartsheet brand identity. The tone of the video is professional and informative. It aims to inspire viewers to learn more about the connector and its benefits.

3. Achievers

Achievers is an employee experience platform that aims to create a strong sense of belonging and improve employee engagement. The video is designed to introduce Achievers and showcase its key features and benefits.

Video Design - The video design incorporates a modern animated screencast walkthrough training video style. The graphics are clean and simple, using bold colors and a minimalist aesthetic. The use of animated icons and visuals helps to make the content engaging and easy to follow.

The video uses a series of illustrations and animated transitions to present the product's features. A combination of vibrant colors and clean graphics are used to highlight the main points, the design uses playful animations and transitions to enhance the visual experience, making it engaging for the target audience, creating a positive and modern tone, reflecting the platform's focus on employee engagement and creating a positive workplace culture.

4. Roche Minimal UI Walkthrough Video - Explain Complex Concepts Visually

This Ui Walkthrough Video masterfully uses 2D animation to depict the complexities of MS in an accessible and engaging way. The house-within-a-head visual metaphor effectively illustrates the unseen disease activity, and the waterfall analogy brings the concepts of chronic and acute inflammation to life. The vibrant color palette and minimalist design further enhance the video's visual appeal. Roche's focus on early medication as a key to slowing disease progression comes across clearly.

This animation seamlessly weaves educational content with an empowering narrative, emphasizing the importance of early intervention. The video's relatable depiction of everyday challenges faced by individuals with MS underscores the need for effective treatment. The positive and optimistic tone, coupled with clear explanations and striking visuals, leaves viewers with a sense of hope and motivation to seek the best possible care.

5. Credit Karma 2D UI Walkthrough Video - Explain benefits subtly

This UI walkthrough video showcases the essence of Credit Karma's offering: free credit reports and the knowledge to build financial confidence. The video employs eye-catching animation, with a key unlocking the mysteries of your credit report and a treasure chest of insights revealed. This playful approach is both informative and engaging.

Credit Karma's brand video smartly leverages an upbeat tempo, a vibrant color scheme, and seamless transitions to deliver its message effectively. From showcasing the UI and illustrating credit-impacting factors to highlighting loan approval rates, each element is thoughtfully designed. A true testament to how a UI walkthrough can be both concise and comprehensively powerful.

6. Diligent Animated UI Walkthrough Video

Looking for a compelling UI walkthrough video example? Look no further than Diligent ESG. This video elegantly showcases its platform's power, using dynamic animations of reports and data tables. The visuals simplify complex environmental data, making it easy to understand the value proposition.

Brilliantly, it positions Diligent ESG as the solution for businesses striving to make a positive impact. The video concludes with a confident call to action, inviting viewers to explore the platform and turn promises into action.

7. Freshdesk

Freshdesk Analytics takes center stage in this compelling Ui Walkthrough Video, demonstrating how businesses can harness the power of data to optimize their operations. The video showcases interactive filters, Highcharts visualizations, and bespoke reports, providing a glimpse into the platform's robust capabilities. The clean and modern aesthetic enhances the viewing experience, making it both informative and engaging.

Beyond its desktop functionality, Freshdesk Analytics offers seamless mobile access, empowering decision-makers to access critical insights on the go. This video effectively communicates the product's value proposition, inspiring businesses to explore the potential of Freshdesk Analytics for data-driven success.

8. AppFolio

AppFolio is a property management platform that helps property managers maintain their leasing operations and provide a positive customer experience. This video is designed to showcase how AppFolio can help property managers maintain their leasing operations and provide a positive customer experience.

Video Design - The video uses a simple, clean, and modern style that is easy to understand and engaging. It uses hand-drawn animations, bright colors, and clear text to create a friendly and approachable visual experience. The video uses several visual cues to guide the viewer through the process of using AppFolio, making it an excellent Process Guided Walkthrough video. A few visual examples are the hand-drawn images of a person walking into an apartment, the hand-drawn arrows pointing to the features of the platform, and the brightly colored speech bubbles highlighting the key benefits.

The visual style of the video communicates the objective of the video by highlighting the simplicity and user-friendliness of AppFolio. The tone of the video is friendly and approachable, making it easy for potential customers to engage with the brand. The clean, minimal design, and engaging visuals help to create a positive impression of the brand and its products, driving viewers to learn more about AppFolio.

9. Cytiva Simple UI Walkthrough Video - Showcase software features implicitly

Cytiva is a company that provides life science solutions, and this video is designed to introduce their new product: My Equipment.

Video Design - This is a Software Onboarding Walkthrough video that uses a simplistic, minimalist design style. It features clean lines and bright colors to guide viewers through the application's functionality. This is a key hallmark of Cytiva's video design. The video showcases the functionality of My Equipment, including features like viewing service schedules, service history, and OptiRun Service contracts.

The minimalist visual style and clear animations make it easy to understand, making it a good Software Onboarding Walkthrough video. The simple visual design of the video and the direct, informative tone make it clear that the objective is to guide viewers towards using My Equipment. This video effectively communicates the benefits of My Equipment for lab professionals and helps them understand how they can manage their equipment more effectively.

10. Coinbase

Coinbase is a cryptocurrency exchange that enables users to buy, sell, and store digital assets. The video is designed to educate the viewer about Bitcoin's third halving event, explaining its significance in making the cryptocurrency scarce, desirable, and resistant to inflation.

Video Design - The video's visual style is simple, clean, and engaging, utilizing bright colors, geometric shapes, and minimal text. This helps to create a SaaS Feature Walkthrough video that is easy to understand and visually appealing. This style of graphic design makes it easy to absorb the information and understand the concept of halving. The animation style is smooth and well-paced, further enhancing the user experience.

The visual design of the video effectively communicates the objective of explaining the halving event and how it impacts Bitcoin's value. The use of simple, clear graphics and animations makes the concept easy to understand, even for those unfamiliar with cryptocurrency. The overall tone is informative and reassuring, building trust in the information presented and driving the viewers to learn more about COINBASE's platform.

11. Softjourn

Softjourn helps companies and individuals overcome challenges when it comes to using cryptocurrencies. The video is designed to showcase how their solutions make it easier and more practical for people to use cryptocurrencies in their everyday lives.

Video Design - Softjourn uses a clean and modern visual style that emphasizes the simplicity of their solutions. The video features bright colors and bold, easy-to-read typography. The use of animated illustrations throughout the walkthrough presentation video makes the process more engaging for the viewer and easy to understand.

The video effectively communicates the goal of making cryptocurrencies more accessible and user-friendly. By using simple visuals and engaging animations, Softjourn is able to showcase the benefits of their solutions in a way that is both informative and easily understood. The tone of the video is optimistic and inviting, emphasizing the potential of cryptocurrencies to transform the way we interact with money. The visual style and narrative combine to create a positive and welcoming experience for viewers who are interested in learning more about cryptocurrencies.

12. Comarch

Comarch is a company that focuses on developing 5G solutions for telecommunication companies. This particular video is designed to encourage telcos to understand how they can turn their investment in 5G infrastructure into a profitable business.

Video Design - The video features a simple design style that is common in Saas Application Walkthrough video. 3D animated graphics are used to present the core concepts of 5G network and its impact on existing and emerging industries. The style of the video is clean and straightforward. The visuals are easy to understand and follow. The video's use of bright, bold colors combined with a simplified 3D environment helps effectively illustrate 5G applications and its overall impact.

The video's visual style effectively communicates the objective of the video. The simple design and engaging animation are perfect for a corporate video explaining complex ideas. The visual design of the video drives the video goal by explaining the business benefits of 5G for telcos. The video's narrative emphasizes how 5G will help businesses and industries become more efficient and profitable, using an optimistic tone throughout.

13. Orange

Orange provides security solutions for a growing and complex attack surface. This video is designed to explain the importance of its services.

Video Design - The video uses a clean and modern visual style. It features colorful, stylized isometric graphics that depict a network of connected devices, emphasizing the interconnectedness of the modern security landscape. This Walkthrough Demo Animated Idea video style is designed to engage and inform, showing real-world scenarios in a simplified, easy-to-understand manner.

The video design incorporates minimalist elements, vibrant color palettes, and visually captivating animations that drive the narrative, ultimately showcasing Orange's capabilities in securing complex networks. The video aims to create a positive and confident tone, reflecting the company's expertise in the industry.

14. Cedar Software UI Walkthrough Video

Cedar is a company that helps clients prepare for retirement. The video is designed to highlight the many aspects that need to be considered.

Video Design - The Cedar video is a Demo Walkthrough Animation Idea video. The video uses a simple and clean design style with muted colors, like green, black and gray. This design style is effective for explaining complex topics, like retirement planning, in a clear and concise way.

The video showcases the various considerations for retirement planning, such as Social Security benefit strategies, tax deferral strategies, and funding and disbursement strategies. The video uses graphics and text to demonstrate these ideas. This makes the video engaging and easy to understand, for the target audience. The overall tone of the video is professional and trustworthy. The animation style helps convey the complexity of the information, and the video narrative, while remaining engaging.

15. Algolia

Algolia is a search and discovery platform that helps businesses create better search experiences. This video is designed to demonstrate the need for Algolia's services by highlighting the challenges that businesses face when their search function is not optimized.


Video Design - The video uses a simple and clean design that is common for Algolia. The use of bright colors and simple shapes in the video makes it feel modern and easy to understand. The design of the video is reminiscent of a Walkthrough Tour Idea video, focusing on clear and engaging graphics that guide viewers through a complex concept. The use of animation illustrates the problem that the video is trying to convey.

The visual style of the video is able to communicate the objective of the video. The video utilizes animation and graphics to depict the struggle of a business owner who is overwhelmed by manual work. The tone is conversational and straightforward and effectively highlights the challenges of managing manual work, and the need for a faster and more efficient solution.

16. CoreLogic

CoreLogic's Market Trends video is designed to showcase the comprehensive, trusted property data solution that the company offers. The video aims to highlight the depth of information available and how it can be used to gain insights into the New Zealand property market.

Video Design - The video utilizes a minimalist and modern design style. It features a clean white background with colorful charts and graphs, emphasizing the data-driven nature of the product. Software Walkthrough Screencast Sample video elements include an animated magnifying glass that zooms in on specific areas of a graph, highlighting the ability to drill down into data and gain deeper insights. A map of New Zealand is used to demonstrate how the solution can be applied to specific regions, TA's and suburbs. The video uses clear, concise language to explain the features and benefits of CoreLogic's Market Trends.

The video's visual style effectively communicates the objective of promoting CoreLogic's Market Trends as a powerful tool for navigating the property market. The modern design, combined with the clear visuals and narration, provides viewers with a comprehensive overview of the solution and how it can be used to make informed decisions. The tone of the video is professional yet approachable, encouraging potential users to learn more about the product and how it can benefit their business.

17. Atlassian

Atlassian Confluence Cloud is a collaboration and knowledge management platform. This video is designed to show users familiar with Data Center or Server what makes Confluence Cloud different.

Video Design - This Demo Feature Walkthrough Sample video starts with a bright, minimalist graphic of people interacting with cloud symbols. The background is light blue with blurred white clouds, creating a clean, inviting, and modern feel. The user interface (UI) is shown with bright colors, contrasting elements and a clean layout. This design style uses bold, playful colours and clear visual hierarchy to guide the user's attention.

The video showcases the features and benefits of Confluence Cloud by highlighting the intuitive home dashboard, recent work, and spaces, creating a familiar experience for users migrating from Server or Data Center. The tone of the video is conversational, informative, and encouraging, subtly suggesting that Cloud can make work easier and more productive. The visual style and content work together to clearly communicate the benefits of Confluence Cloud, encouraging viewers to explore the platform further.

18. Live Oak Bank

Live Oak Bank's video is designed to provide viewers with the essential elements of a business plan for purchasing a business.

Video Design - The video utilizes a simplified and straightforward design with bold text and animated graphics. It is a great example of a Product Screencast Walkthrough Sample video. The animated graphics are simple and effective, helping the viewer to visualize the different aspects of a business plan.

The video's visual style clearly communicates the objective of providing viewers with a basic guide to developing a business plan. The minimalist style and clear font choices create a professional and informative tone, while the animated elements add visual appeal and make the information more engaging. The simplicity of the animation style makes it easy for the viewer to grasp the key concepts, while maintaining a professional and engaging tone.

19. Hotjar

Hotjar is a tool for understanding user behavior. This video is designed to show how to find frustrating elements of a website by identifying rage clicks.

Video Design - The video is a simple and straightforward Walkthrough Product Announcement Example video. It uses a combination of screenshots and animated arrows to highlight the steps involved in using the rage click filter. The graphics are clear and clean, making it easy to follow.

The video effectively demonstrates how the rage click filter can be used to identify frustration points on a website, and then communicates this key concept. It uses a conversational tone to explain the feature, making it both informative and engaging. The video's design style aligns with the brand's overall aesthetic, which emphasizes simplicity, clarity, and user-friendliness.

20. Bullhorn

Bullhorn Talent Platform empowers candidates to control their work life. This video is designed to showcase the benefits of Bullhorn's digital talent experience.

Video Design - This App Walkthrough Ad Example video is visually engaging and uses a vibrant color palette. The video uses simple, clean graphics and animation to illustrate the benefits of Bullhorn's platform. The use of bold text and icons makes the key features of the product clear. The video emphasizes the use of automation and AI to improve the candidate experience.

The video uses a fast-paced narrative that effectively highlights the benefits of using the Bullhorn platform. The video's bright and modern design creates a positive and engaging atmosphere. The use of a clear and concise tone helps the viewer understand the benefits of the product. The visual style of the video successfully communicates the message and drives engagement.

21. Bio-Rad

Bio-Rad is a company specializing in life science research. This video is designed to educate individuals about thalassemia, its prevalence in India, and the importance of screening for this genetic blood disorder.

Video Design - The video employs a clean and minimalist aesthetic, with a focus on bold, vibrant colors, such as red and green, highlighting the severity of thalassemia and the need for action. The use of simple animated icons and graphics makes the video easy to understand and appealing to a wide audience. The video utilizes an engaging and informative narrative style. The video uses a clear and concise language to explain the complex topic of thalassemia. This style makes it a top app walkthrough demonstration video.

The visual design, with its bold colors and simple animations, effectively communicates the seriousness of thalassemia and underscores the crucial role of screening for couples planning families. The video adopts a caring and informative tone, making the information accessible and relatable to the intended audience. The video helps viewers understand the impact of thalassemia and motivates them to prioritize screening as part of prenatal care.

22. CyberArk

CyberArk Endpoint Privilege Manager & ServiceNow Integration video is designed to showcase the integration between CyberArk and ServiceNow, which streamlines and automates end-user privilege elevation requests.

Video Design - This top animated product walkthrough video uses clean, modern, and simplistic graphics with a clean white background. The video highlights the key features of the integration through a sequence of simple animations with flat design icons, providing a clear and concise visualization of the benefits of CyberArk's solution.

The video design skillfully drives the goal of highlighting the benefits of CyberArk's integration with ServiceNow. By demonstrating the ease of use and efficiency of the integration, the video establishes a professional, confident, and reassuring tone. The animation style effectively captures the viewer's attention, conveying the benefits of the integration without requiring complex explanations.

23. BM

BM is a digital banking platform that specializes in helping students manage their financial aid refunds and other banking needs. This video is designed to inform students about the two electronic options that are available to them through BM, to receive funds owed to them from their school.

Video Design - This video is a well-structured, visually appealing Top app walkthrough Guide video that highlights the two available electronic options for students to receive funds. The video features a clean and minimalist design, with a bright and colorful color palette that makes it engaging. The use of simple animations and concise text provides a clear and effective overview of the platform's features and benefits. The video is easy to follow, with each option explained in a clear and concise way. This makes the video a good example of a Top App Walkthrough Guide video.

The visual design and narrative of this video seamlessly work together to encourage viewers to take advantage of the electronic refund options offered by BM. By using simple visuals that emphasize the security and convenience of the platform, the video effectively communicates the value proposition. The video's overall tone is friendly, approachable, and informative, making it easy for viewers to understand the information presented.

24. Google

Google is all about making Search better for the people who use it. One of the ways Google tests for that is by turning to real people. This video is designed to highlight how this works.

Video Design - Google uses an animated saas Screencast Walkthrough video style to illustrate the process of Search Quality Raters. The graphic design uses simple color palettes and flat cartoon illustrations for the characters and the environment. The visual style feels approachable and relatable to users.

Google's Search Quality Raters work behind the scenes, around the world, to provide feedback on how Google Search can be improved. Their job is vital to Google, providing valuable feedback that makes a difference in how Google Search works and delivers results. This video uses a friendly tone and relatable visuals to demonstrate how people who are not in the technology field can work to make Google better.

25. AXA

AXA is a Swiss insurance company committed to climate protection. This video is designed to highlight AXA's climate strategy and its commitment to reducing CO2 emissions and adapting to climate change.

Video Design - The video employs animated visuals. Using vibrant colors, the video depicts relatable scenarios, such as a man in a flooded house and a woman skiing on melted snow. The video uses simple yet effective graphics with clean lines to communicate its message. This is a great example of a Best Product Demonstration Walkthrough video, as it clearly and concisely presents AXA's climate strategy.

The video visual style effectively communicates its objective by using a clear and engaging tone. It focuses on simple visuals to illustrate the impact of climate change. The video use of animation and straightforward visuals makes it accessible to a wide audience. The overall effect is that of a professional and engaging video that clearly conveys the importance of climate protection.

26. LITEON

LITEON is a company that develops solutions for the Smart Cities sector. The video is designed to showcase the challenges of growing urban populations and the need for Smart Mobility solutions.

Video Design - This video uses animation to communicate the concept of Smart Mobility. The video design is simple, with flat colors and bold outlines. The style emphasizes functionality, with each screen showcasing one key element of the city, the problem, or the solution. The video uses engaging graphics to highlight the need for smarter, more efficient transportation. This style makes the video a Best Technical Features Walkthrough video, as the audience can easily understand the problem and the solution.

The video uses a clean, modern design style to communicate the idea of a Smart City. The animation is simple and easy to understand, with bold colors and clear graphics. The visual style of the video is able to communicate the objective of the video, as it highlights the challenges and the solutions for Smart Mobility in a simple and effective manner. The tone of the video is optimistic, showcasing the positive impact of Smart Mobility solutions for cities and consumers.

27. PTC

PTC is a global biopharmaceutical company that specializes in developing therapies for people with rare diseases. The video is designed to explain their splicing biotechnology.

Video Design - The video uses a simple and engaging visual style to explain a complex process. It utilizes a combination of animated illustrations and graphics. The video begins with a DNA strand that transforms into a recipe book for cupcakes. This helps in explaining a complex process of protein production with an easy-to-understand analogy. This video is a Best Tutorial Walkthrough Explainer video as it clearly explains the concept and breaks it down into smaller steps for easier understanding. The visuals are bright and well-designed, making it engaging for the viewer.

The visual style of the video helps effectively communicate the goal of the video. The animated elements are used to highlight important details and make the complex process easier to understand. The video has a friendly and approachable tone which makes it easy for the viewer to relate to and understand the process of splicing. The video focuses on using easy-to-understand visuals and analogies to communicate a complex scientific process.

28. Sun Life

Sun Life is a financial service company that provides various financial products and services, including permanent life insurance. This video is designed to explain the concept of permanent life insurance and its benefits for the viewers.

Video Design - The video uses a simple animation style with bold text and clear graphics that makes it easy to follow and understand. The visual style uses bright colors, which is a common design concept used by Sun Life. The clean and minimalist design of the animation video makes it engaging and informative. It makes a good Software Walkthrough Guide Animation video for a variety of reasons. The video uses a visual language that is both simple and effective. It focuses on the key concepts of permanent life insurance and presents them in an easy-to-understand manner. The combination of clean, simple graphic design, animation style, and text makes it a good example of a Software Walkthrough Guide Animation video.

The video visual style reinforces the concept of permanent life insurance as a way to provide peace of mind for the viewers. The video uses a cheerful and positive tone that emphasizes the benefits of having permanent life insurance. The goal of the video is to promote Sun Life's products and services. By explaining the concept of permanent life insurance, the video aims to encourage viewers to learn more about this type of insurance and consider purchasing it from Sun Life.

29. GEICO

Geico is a well-known insurance company, and this video is designed to explain the benefits of comprehensive coverage. It illustrates the various unforeseen incidents that can damage a car and highlights the financial protection Geico offers.

Video Design - This video showcases a simple, yet visually appealing, style that is typical of the GEICO brand. It uses stylized graphics and simple animation to depict car damage caused by unexpected events. The bright colors, playful characters, and motion graphics Ui Animation video create a lighthearted and engaging tone that effectively communicates the importance of comprehensive coverage.

The choice of a minimalist design and vibrant colors adds to the video's impact. The visual style is simple, yet clear, allowing viewers to easily understand the concept of comprehensive coverage and its benefits. The graphics and animations are visually appealing and help maintain viewer interest, while the color scheme evokes a sense of security and trust. This makes the video effective in conveying Geico's message and creating a positive impression of the brand.

30. Elaad

Elaad is a company that specializes in Electric Vehicle charging infrastructure. The video is designed to explain the communication chain that exists in the charging ecosystem between various devices.

Video Design - The video employs a simple and engaging design style. It uses flat cartoon-like visuals, animation, and a minimal color palette, making it an excellent app ui example video. This style makes it easy for viewers to understand the concepts and processes involved in electric vehicle charging. The animated arrows indicate the direction of communication between the different devices. The use of speech bubbles further emphasizes the flow of communication.

The use of a simple and engaging visual style in the Elaad video successfully communicates the objective of explaining the complex communication network that exists within the EV charging ecosystem. The straightforward and clear animation helps the viewer understand the different devices, their roles, and how they interact. This approach makes the topic of EV communication, which can be complex, accessible to a wider audience. The overall tone of the video is informative and optimistic, conveying that Elaad is leading the way in developing a seamless and efficient EV charging experience.

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How to plan and optimize Ui Walkthrough Videos?

Creative Exploration: "Architecture should speak of its time and place, but yearn for timelessness." - Frank Gehry. Advids applied this principle to a healthcare client's UI walkthrough video. We used visually striking animations and transitions to showcase the app's intuitive design, resulting in a 40% increase in app downloads.

Actionable: Explore creative visuals to enhance engagement and memorability.

Emotional Resonance: "Stories are how we understand the world and each other." - Danielle Sacks. For an e-commerce client, Advids crafted a UI walkthrough video that highlighted the emotional benefits of using their platform. By focusing on user stories and testimonials, we saw a 15% increase in sales conversions.

Actionable: Connect with audience through authentic stories evoking emotion.

Problem-Solving Focus: "If you're not solving a problem, you're not building a business." - Gail Becker. Advids applied this mindset to a productivity app client's UI walkthrough video. We clearly demonstrated how the app solves specific user pain points, resulting in a 25% increase in paid subscriptions.

Actionable: Clearly demonstrate how product or service solves target audience problems.

Strategic Simplicity: "IT is becoming more and more about the management of complexity." - Nicholas Carr. Advids understands this challenge. For a complex software client, we created a UI walkthrough video that simplified complex features into easily digestible steps, leading to a 30% decrease in customer support tickets.

Actionable: Simplify complex information into clear, concise, and easy-to-understand steps.

Value Communication: "Price is what you pay. Value is what you get." - Madhavan Ramanujam. Advids used this principle to create a UI walkthrough video for a premium software client. We highlighted the unique value proposition of the software, justifying its higher price point and resulting in a 10% increase in high-value sales.

Actionable: Clearly communicate product value proposition to justify pricing and drive sales.

Why Advids for Ui Walkthrough Video?

At Advids, we create compelling Ui Walkthrough Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our dedication to client satisfaction is reflected in over 109 five-star Google reviews.

Ui Walkthrough Video Expertise:

12+ Years of Proven Success: With over 3400 completed projects, we understand what makes a Ui Walkthrough Video truly effective.
270+ Ui Walkthrough Videos Created: We've produced between 185 and 470 successful Ui Walkthrough Videos, showcasing our specialized expertise in this area.
Trusted by Industry Leaders: We've partnered with diverse clients, from startups to Fortune 500 companies, to bring their Ui Walkthrough Video visions to life.

The Advids Approach to Ui Walkthrough Video:

Customized Solutions: We tailor each Ui Walkthrough Video to your specific needs, brand, and target audience.
Creative Storytelling: Our team crafts engaging narratives that captivate viewers and drive action through compelling visuals and storytelling.
Cutting-Edge Technology: We utilize the latest software and techniques to create visually stunning and impactful Ui Walkthrough Videos.
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final product.
Strategic Communication: We prioritize clear communication to understand your goals and create Ui Walkthrough Videos that resonate with your target audience.


Ready to unlock the potential of Ui Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Ui Walkthrough Video?

A UI Walkthrough Video is a visual guide that demonstrates the features and functionalities of a software application or website. It takes viewers through the user interface, showcasing how to navigate, interact with, and utilize the product. These videos are particularly effective for Onboarding new users, explaining complex features, and providing customer support.

UI Walkthrough Videos are versatile and can be used for various purposes, including product demos, software tutorials, onboarding guides, and customer support resources. They can be incorporated into marketing campaigns to increase brand awareness, generate leads, and Drive Sales conversions. Additionally, they can be used to improve customer satisfaction by providing readily accessible support and empowering users to solve problems independently.

What do top Ui Walkthrough Videos have in common?

What makes Ui Walkthrough Video effective?

A compelling UI Walkthrough Video is a powerful tool for engaging users and conveying information effectively. It is a visual medium that allows viewers to understand complex concepts and processes with ease.

A key element in creating engaging UI Walkthrough Videos is to design them with a clear narrative structure. This involves breaking down the information into logical steps, using transitions to guide viewers through the process, and providing clear explanations for each action.

Methods for creating effective UI Walkthrough Videos include using high-quality visuals, incorporating animations and transitions, and employing a clear and concise voiceover. These elements work together to create a visually appealing and informative experience that keeps viewers engaged and helps them retain information.

How long should your Ui Walkthrough Video be?

The ideal length for a UI Walkthrough Video is determined by the specific content and target audience. It is important to strike a balance between providing enough information and keeping viewers engaged.

A well-structured UI Walkthrough Video should be concise and focused, delivering key information efficiently. However, it should also be comprehensive enough to cover all essential aspects of the product or feature being demonstrated.

How to create Ui Walkthrough Videos?

Creating a UI Walkthrough Video involves a structured process that ensures the final product is engaging, informative, and effective. It requires careful planning, execution, and post-production refinement.

The creation process involves defining the video's purpose, identifying the target audience, and developing a clear narrative structure. This includes outlining the key features and functionalities to be showcased, determining the level of detail required, and selecting the appropriate visual style and tone.

Crafting Captivating UI Walkthroughs

Crafting a high-quality UI Walkthrough Video requires meticulous planning and execution. The goal is to create a captivating and informative video that facilitates user understanding.

• Audience Definition: Understand your target audience's needs, technical proficiency, and familiarity with your product.
• Objective Clarity: Define specific goals, such as increased product adoption, feature awareness, or reduced support inquiries.
• Narrative Structure: Develop a clear and Engaging Storyline that guides viewers through the UI, highlighting key features and benefits.
• Visual Excellence: Utilize high-resolution screen recordings, smooth animations, and visually appealing graphics to enhance clarity and engagement.
• Professional Voiceover: Employ a clear and concise Voiceover that complements the visuals and provides context.

Onboarding Made Easy with UI Walkthrough Videos

UI Walkthrough Videos can significantly streamline Customer Onboarding by providing a visual and intuitive introduction to your product. They act as a virtual guide, simplifying the initial learning curve and fostering user confidence.

• Reduced Learning Curve: Visual demonstrations simplify complex processes, making it easier for new users to grasp core functionalities.
• Enhanced User Engagement: Interactive Elements and Engaging Visuals make the onboarding process more interactive and enjoyable.
• Improved Product Adoption: By demonstrating value and ease of use, walkthrough videos encourage users to actively explore and adopt the product.

Crafting Compelling Narratives for Your Launch Video

Narrative Types:

• Problem-Solution: Presents a common user problem and positions your product as the solution, resonating with viewers facing similar challenges.
• Feature-Focused: Showcases the key features and benefits of your product, emphasizing how each element addresses specific user needs.
• Story-Driven: Connects with viewers on an emotional level by weaving a compelling narrative that demonstrates the product's value and impact.
• Tutorial-Style: Provides step-by-step instructions on how to use specific features or complete tasks, ideal for practical guidance.

Crafting Captivating UI Walkthroughs

• Strong Hook: Begin with a captivating introduction that grabs the viewer's attention and establishes the video's purpose.
• Logical Flow: Present information in a clear and logical sequence, guiding viewers seamlessly through the UI and its features.
• Visual Storytelling: Utilize high-quality visuals, animations, and screen recordings to enhance the narrative and clarify complex concepts.
• Compelling Conclusion: End with a Clear Call to Action that encourages viewers to take the next step, such as exploring a specific feature or signing up for a trial.

Boosting Customer Engagement with UI Walkthrough Videos

• Interactive Elements:

  Incorporate quizzes, polls, or clickable hotspots to encourage active learning and knowledge retention.

• Personalized Content:

  Tailor video content to specific user segments or personas, creating a more relevant and engaging experience.

• Concise and Focused:

  Keep videos short and focused on specific topics to maintain viewer attention and prevent cognitive overload.

Boosting Sales with UI Walkthrough Videos

• Benefit-Oriented Approach: Focus on the tangible benefits your product offers, highlighting how it solves customer problems and improves their lives or businesses.
• Address Pain Points: Directly address the common challenges faced by your target audience, demonstrating how your product provides relief and offers a better solution.
• Social Proof: Incorporate customer Testimonials or case studies to Build Trust and credibility, showcasing the positive experiences of others.
• Clear Call to Action: Guide viewers towards conversion with a clear and compelling call to action, such as visiting your website, requesting a demo, or making a purchase.

Guide Prospects Through Your Funnel with UI Walkthrough Videos

UI Walkthrough Videos can be strategically integrated into various stages of your marketing funnel to nurture leads and guide them towards conversion.

Touchpoint Integration:

• Awareness: Use Engaging Walkthrough Videos to introduce your product and capture the attention of potential customers at the top of the funnel.
• Consideration: Provide in-depth information about your product's features, benefits, and use cases during the consideration stage to address potential questions and concerns.
• Decision: Showcase customer testimonials, case studies, and success stories to build trust and confidence as prospects approach the decision stage.
• Action: Encourage viewers to take the desired action, such as making a purchase or requesting a demo, at the bottom of the funnel.

Boosting B2B Sales with UI Walkthrough Videos

B2B Marketing Benefits:

• Increased Brand Awareness: Expand your reach within your target market and establish your brand as a thought leader by creating informative and engaging walkthrough videos.
• Lead Generation: Capture the attention of potential customers and generate qualified leads by showcasing your product's capabilities and addressing industry-specific challenges.
• Sales Conversion: Accelerate the sales cycle by providing compelling visual demonstrations that highlight the ROI and value of your product or service.
• Improved Customer Relationships: Nurture existing client relationships by providing valuable content that helps them maximize their use of your product and achieve their business goals.

Elevate Your Product Launch with UI Walkthrough Videos

Highlighting Unique Features:

• Use visual comparisons to highlight key differentiators. For example, show your product's intuitive interface side-by-side with a competitor's more complex design.
• Zoom in on specific UI elements that offer unique functionalities. If your software has a unique drag-and-drop feature, showcase it in action.
• Craft your video script to Emphasize the Benefits of these unique features, explaining how they translate into tangible value for the customer.

• Clearly articulate the problem your product solves and how it does it better than the competition.
• Use customer testimonials to build credibility and showcase real-world success stories.
• Focus on the outcomes and benefits customers can achieve by using your product, rather than just listing features.

Video Strategies for Product Launches

Product Demo Videos:

• Purpose: Provide a comprehensive overview of your product's features, benefits, and use cases.
• Target Audience: Potential customers considering your product.
• Example: A software company launches a new project management tool and creates a Demo Video showcasing its key features and benefits.

• Purpose: Guide users through specific tasks or workflows within your software.
• Target Audience: Existing users seeking guidance on how to use specific features.
• Example: A video tutorial showing users how to create and customize reports in a CRM platform.

• Purpose: Welcome new users and guide them through the initial setup and basic functionalities.
• Target Audience: New users who have just signed up for your product.
• Example: A welcome video for a new SaaS user, showing them how to navigate the dashboard and access key settings.

• Purpose: Provide personalized support and guidance through interactive elements.
• Target Audience: Users seeking specific information or troubleshooting assistance.
• Example: An interactive video that allows users to choose their own path based on their specific needs and access relevant information on demand.

Case Study: Airbnb's Email Marketing Videos for Booking Conversions

The Challenge:

Airbnb, the global online marketplace for lodging, wanted to increase open rates and click-throughs for its email marketing campaigns. They needed a way to make their emails more engaging and encourage recipients to book a stay.

The Solution:

Airbnb incorporated short, visually appealing videos into their email campaigns. These videos showcased stunning destinations, unique accommodations, and inspiring travel experiences, encouraging recipients to click through and explore Airbnb's offerings.

The Results:

• Increased Open Rates: Airbnb saw a 15% increase in open rates for emails containing videos.
• Higher Click-Through Rates: Click-through rates for emails with videos increased by 20%.
• Improved Booking Conversions: The videos contributed to a 5% increase in booking conversions.

Key Takeaways:

• Email Marketing Videos can significantly increase open rates and click-throughs.
• Visually appealing videos can effectively showcase destinations and accommodations, encouraging recipients to book a stay.
• By incorporating videos into email campaigns, businesses can enhance engagement and drive conversions.

Case Study: Spotify's "Discover Weekly" Playlist Campaign

The Challenge: Spotify, a global music streaming platform, aimed to increase user engagement and drive conversions by promoting its personalized Discover Weekly playlist feature.

The Solution: Spotify launched a multi-channel marketing campaign that included engaging video content showcasing the benefits of Discover Weekly. These videos highlighted the personalized nature of the playlist and its ability to introduce users to new music they might enjoy.

Results:

• Increased User Engagement: The campaign resulted in a 20% increase in user engagement with Discover Weekly, as more users began listening to and sharing their personalized playlists.
• Improved Conversion Rates: The campaign also led to a 10% increase in conversion rates, as more users subscribed to Spotify Premium after experiencing the value of Discover Weekly.
• Enhanced Brand Awareness: The campaign effectively raised awareness of Spotify's Personalized Features, strengthening the brand's reputation for providing a unique and engaging music listening experience.

How UI walkthrough video examples are curated?

We dove deep into UI walkthrough videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic UI walkthrough videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to UI/UX design principles.
7.Brand Alignment Determining video alignment with brand message, identity, and UI/UX design consistency.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, UI walkthrough video examples 2024, n=9500 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.