Zoho
Unified
CRM
Video
Creation
Elevate brand engagement
with creative explainer
videos
Unifying customer data across every touchpoint
The platform simplifies complex customer journeys into seamless interactions fostering deep loyalty. It empowers businesses to deliver exceptional service and personalized engagement across all communication channels.
This video showcases the platform's intuitive interface and elegant design. Visually compelling aesthetics guide users through intricate features ensuring a delightful and productive experience.
Dynamic UI UX Showcase
This visual technique adds immense value translating abstract functionalities into clear interactive demonstrations. It beautifully illustrates how users seamlessly navigate the integrated system maximizing platform adoption and utility.
Our expertise ensured meticulous design exploration for optimal visual outcomes across diverse interfaces. Precision and detail brought every feature to life crafting an intuitive and aesthetically pleasing customer experience.
Client Brief
Zoho approached Advids to create a B2B SaaS explainer video for Zoho Expense addressing fragmented reporting and manual travel booking. The project aims to consolidate complex financial workflows into a centralized platform. By clarifying the path from receipt to reimbursement, the campaign intends to drive user acquisition.
Video Creation Approach
Orchestrating the initial production phase required Advids to audit existing brand guidelines and technical user manuals. Our team established a strategic baseline to calibrate the narrative around Zoho and the Zoho Expense platform. This groundwork synchronized the brand tone with the functional requirements of the financial software industry.
Within isometric vector environments, we map out global travel routes and corporate tax compliance modules. We engineered the mobile UI mockup to focus on the toggle state of the approve button during high-stakes financial approvals. Enterprise software demonstrations require such precision to depict how the system handles multi-currency exchanges across diverse international markets.
Carefully timed percussive scores dictate the animation speed to minimize user cognitive load during dense data segments. We choreographed specific audio cues to synchronize with UI transitions, ensuring that each receipt upload feels tactile and immediate. Digital workflow narratives conclude by routing the viewer toward a unified management dashboard that simplifies the entire reimbursement cycle.
What are the steps in making a B2B SaaS Explainer Video?
- Research & Analysis
- Script Writing
- Character & Style Sheet
- Storyboard Development
- Voice Over Recording
- Animating Stage
- Sound Effects & Music
- Translation & Foreign Voice (If needed)
- Delivery & Formats
Scope of Work
2D motion, graphics character, animation UI, UX demonstrations, data visualization, sound design, music composition, voiceover editing, color grading
Production Timeline
3 to 4 weeks
Budget
$ 1200 to $ 2000
Industry Vertical
Primary Industry: Software as a Service
Sub Industry: Customer Relationship Management
Industries: Enterprise Software Solutions, Digital Transformation Technology, Cloud Based Platforms, Business Process Automation, Customer Experience Management, Sales Marketing Support
Video Objective
To articulate Zoho CRM Plus's value in delivering a unified customer experience.
“Advids brilliantly captured our vision for Zoho CRM Plus. The animation was visually excellent achieving all our project goals.”
Deepa Krishnan
Head of Product Marketing Zoho CRM Plus
Video Production Techniques
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