6000+ Videos created for 3400+ startups and enterprises
Define Your Market
Compelling brand positioning videos clearly communicate your unique value proposition, setting you apart from the competition.
Engaging brand positioning videos forge a powerful connection with your audience, leaving a lasting impression that resonates.
Testimonials
Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers
sheldon mydat
Founder & CEO, Suppeco
Our team at Suppeco used ADVIDS recently, and I must say it’s been a great experience. Every single stage of the production process has been very clear and extremely collaborative. The team really listened to our needs and crafted exactly what we wanted through an iterative edit process. Incredibly pleased with the end results (three videos). We will be working with ADVIDS again soon without any doubt.
Ruben D. Henriquez
Audioprosthologist, Wise Hearing
Very professional. Great work in a timely manner. Very fair prices. ADVIDS produced two videos for us so far. We are extremely happy with the results. Thank you ADVIDS!!
tracy mcnaughton
Managing Partner, Clean Energy Talent
Wonderful experience, they listened to our vision, improved it some more and then made it come to life.
Great communication, loved the collaborative platform we could all log in to to share ideas and review drafts. A flawless and smooth process from A-Z. Lovely team of hard working people, with great customer care. 10/10 guys - thanks for everything!!
Tom Mahoney
Digital Marketing Manager, Serious Sport Group
The ADVIDS team have been a pleasure to work with. Their revision process is fantastic and gives you peace of mind that they will deliver on the exact vision you have for your business. Our 2D animation video has been a huge success and we are now in the process of having another one created. Highly recommend!!!
About Advids
Advids is a team of passionate creatives specializing in brand positioning video production since 2012. We're strategists, storytellers, visual artists, animators, sound designers, and editors, all dedicated to crafting videos that elevate your brand. We've been called brand storytellers, positioning experts, visual communicators, animation maestros, and film artisans. But above all else, we're your brand positioning video production partners.
Let's collaborate, explore your brand's essence, and discover how a strategically crafted brand positioning video can elevate your market presence. Our experience in visual storytelling, combined with a deep understanding of brand strategy, allows us to create videos that resonate with your target audience and clearly communicate your unique value proposition.
Our clients trust Advids for brand positioning videos. Here is why we believe in the power of videos.
85% of B2B marketers use content to generate leads as opposed to just 60% of B2C marketers.
67% of social media marketers plan to invest more in short-form video than any other format.
Videos with minimal copy versus longer copy have a 13% higher recall and overall view time.
According to 67% of marketers, video content has gained the most importance in the last year.
7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.
A strong brand positioning video can be the cornerstone of your marketing efforts. It tells your brand's story, communicates your unique value proposition, and resonates with your target audience. Advids specializes in crafting compelling brand positioning videos for businesses of all sizes. Here's what we offer:
Brand Films: Showcase your brand's story, values, and mission.
Explainer Videos: Simplify complex concepts and highlight your product's benefits.
Testimonial Videos: Build credibility and trust through customer stories.
Company Culture Videos: Attract top talent and showcase your work environment.
Product Demo Videos: Demonstrate your product's features and functionality.
Animated Videos: Engage viewers with visually appealing and memorable content.
Social Media Videos: Create shareable content optimized for different platforms.
How Advids pricing work for Brand Positioning Videos?
At Advids, we champion transparent, value-driven Brand Positioning Video production pricing. Our fixed-fee model ensures budget predictability, eliminating surprises. We prioritize creative collaboration and exceptional results, delivering a premium Brand Positioning Video creation experience that consistently exceeds expectations.
Our all-inclusive pricing features:
Predictable Budget:Clear, comprehensive cost breakdowns. Fixed fees cover everything within the agreed scope, giving you budget control from the start. Client-Centric Approach:Dedicated to realizing your vision, not adding costs. Minor edits and feedback are handled swiftly and flexibly. Our project experience and creative talent remain consistent across all budgets. Streamlined Project Management:Dedicated project leads ensure seamless Brand Positioning Video creation and feedback integration. Fixed costs expedite approvals, streamlining delivery. Unwavering Transparency:Every detail, from script to licensing, is included. No surprises, just consistent delivery and ongoing support. Multiple revisions are included in all packages.
Let us take an example of a Brand Positioning Video for an innovative, AI-powered predictive maintenance platform for wind turbines, targeting energy companies. The goal is to establish the platform as a leader in predictive maintenance, highlighting its unique capabilities and benefits. All pricing below is for a 60-second Brand Positioning Video creation.
Clean & Modern(USD 1000-1500): Minimalist design, showcasing platform interface, data visualizations, and key features. Emphasizes user experience and core value proposition. Strong visual identity, brand messaging. Dynamic Showcase(USD 1500-2000): Motion graphics illustrating platform functionality, predictive algorithms, and real-world impact. Highlights key performance indicators, competitive advantages, market positioning. Storytelling through Visuals(USD 2000-3000): Narrative-driven approach, using visual metaphors and compelling visuals to communicate the platform's value in preventing downtime and optimizing energy output. Brand storytelling, emotional connection, target audience engagement. Technical Deep Dive(USD 3000-4500): Detailed animation showcasing platform architecture, data integration, and analytical capabilities. Explainer video style, technical specifications, expert testimonials. Cinematic Brand Film(USD 4500-6000): High-end cinematic visuals, combining live-action footage of wind farms with 3D animation of the platform in action. Brand film aesthetics, emotional resonance, thought leadership.
What content team from Advids is assigned and their expertise?
At Advids, we dedicate a specialized team of video production experts to elevate your brand's message. We meticulously craft compelling narratives and impactful visuals that resonate with your target audience, driving engagement and boosting brand recognition. Our team blends creative storytelling with strategic brand positioning to deliver videos that not only look great but also achieve your marketing objectives.
Your dedicated project team includes:
Creative Director: Leads the strategic vision for your brand video, ensuring alignment with your brand identity and marketing goals. They oversee research, scripting, and visualization, shaping the core message and creative direction. Brand Strategist: Aligns video content with your overall brand strategy. They analyze market trends and target audience insights to craft a compelling brand narrative that resonates with your audience and sets your brand apart. Visual Designer: Creates stunning visuals that capture your brand's essence. They develop storyboards, style frames, and motion graphics that enhance the video's impact and visual appeal. Animator: Brings the visuals to life using animation techniques to create dynamic and engaging motion graphics, character animation, or other visual elements that enhance storytelling and viewer engagement. Sound Designer: Crafts a captivating audio landscape that complements the visuals and enhances the emotional impact of your video. They select music, sound effects, and voice-over talent that align with your brand's tone and message. Video Editor: Assembles all the elements into a polished final product, ensuring seamless transitions, impactful pacing, and a cohesive viewing experience that maximizes audience engagement and reinforces your brand message.
What experience Advids has in Brand Positioning Video production?
Advids' creative team crafts compelling brand positioning videos that resonate with your target audience and elevate your brand identity. Our design capabilities span a wide range of visual styles, from sleek and modern to evocative and emotional. We leverage our deep understanding of brand strategy, market research, and video production best practices to deliver videos that establish market leadership and drive measurable results.
Our video production expertise and industry experience:
Industries: We've partnered with clients across diverse industries, including technology, healthcare, consumer goods, financial services, and education, transforming their brand stories into engaging video experiences. We understand the unique challenges and opportunities within each sector, crafting brand positioning videos that authentically resonate with your target demographic and align with their specific needs and expectations.
Years: With 12 years of experience simplifying complex brand narratives through video content, we’ve honed our expertise in various video formats, including brand story videos, product launch videos, and customer testimonial videos. We consistently deliver high-quality video content that strengthens brand perception, builds customer loyalty, and drives business growth.
How we produce unique videos: We begin every brand positioning video project with in-depth research, exploring your brand values, target audience, competitive landscape, and market trends. We identify your key differentiators and develop a video strategy that effectively communicates your unique value proposition. We understand the importance of compelling storytelling, impactful visuals, and strategic messaging in creating videos that capture attention, build emotional connections, and drive conversions. We consider every aspect of video production, from scriptwriting and storyboarding to animation, sound design, and post-production, ensuring a powerful final product that represents your brand.
FAQ
What video styles does Advids specialize in for brand positioning?
From sleek and modern to bold and dramatic, Advids masters a diverse range of video styles. We tailor our approach to your brand's unique personality, ensuring a video that truly stands out. Discover your brand's visual voice.
What support does Advids offer after video delivery for future edits or updates?
Your video's journey doesn't end at delivery. Advids offers ongoing support for future edits and updates, ensuring your content remains fresh and relevant. Partner with us for the long haul.
How does Advids ensure the quality of the final brand positioning video deliverable?
Quality is non-negotiable at Advids. We ensure a polished final video through rigorous internal reviews, client feedback integration, and adherence to industry best practices. Your brand deserves nothing less.
How does Advids handle video localization and translation services?
Reach a global audience with Advids. Our localization and translation services, including voice-over recording in 78 languages, ensure your message transcends borders. Expand your reach.
What project management tools does Advids use for client communication and updates?
Stay in the loop with Advids. We use Slack, Zoom/Google Meet, and dedicated project portals for seamless communication and real-time updates, keeping you informed every step of the way. Collaborate with ease.
What is Advids' experience in creating videos for my specific industry?
With 9 years of experience and over 170 successful projects, Advids has a proven track record across diverse industries. We bring this expertise to every project, ensuring a video that resonates with your target market. Benefit from our experience.
How does Advids handle video revisions and what is the typical turnaround time?
Video revisions are a breeze with Advids. Our streamlined process and online feedback tools make collaboration easy. Turnaround time depends on revision complexity, but we prioritize efficiency without compromising quality. Experience the Advids difference.
How can I provide my initial brief and expectations to Advids?
Sharing your vision with Advids is easy. Submit your initial brief and expectations through our online form or schedule a personalized consultation. Let's start creating.
What is Advids' process for developing a compelling brand positioning video script?
We don't just write scripts; we craft compelling narratives. Our process involves deep dives into your brand's DNA, target audience, and core message, resulting in a script that captivates and converts. Let's tell your story.
Can Advids provide client references or case studies for brand positioning videos?
Seeing is believing. Advids is happy to provide client references and case studies showcasing our expertise in brand positioning videos. Discover the Advids difference.
What is Advids' typical turnaround time for a brand positioning video project?
Time is precious. At Advids, typical turnaround for a brand positioning video is 3-8 weeks, depending on project scope and complexity. We prioritize efficiency without sacrificing quality. Get your message out there, fast.
How does Advids ensure my brand guidelines are followed throughout video production?
At Advids, your brand guidelines are our compass. We meticulously weave them into every step of video production, ensuring a consistent brand voice and visual identity that resonates with your audience. Ready to elevate your brand's presence?
Who will be my main point of contact at Advids throughout the project?
Your dedicated Customer Success Manager and Creative Director will be your trusted guides throughout the project, ensuring seamless communication and exceptional results. Experience personalized support.
How does Advids incorporate client feedback into the video production process?
Your feedback fuels our creativity. At Advids, we actively incorporate client input at every stage, from initial concept to final revisions, ensuring the video aligns perfectly with your vision. Partner with us.
How does Advids manage end-to-end brand positioning video production?
From concept to delivery, Advids manages every aspect of your brand positioning video production. We handle scriptwriting, animation, post-production, and everything in between, so you can focus on your core business. Simplify your video production.
GKN is a leading powder metallurgy company committed to innovation and resilience. This video is designed to introduce the company and its expertise in developing high-performance solutions.
Video Design - The video style is sleek and modern. The design uses an animation style with a minimal amount of text, but with graphic designs that represent the company's key areas of expertise. This style of design uses a consistent color palette, a graphic style that reflects the technology used in the products. This is a good example of a Brand Positioning Video that uses visual design elements to establish a modern and futuristic brand identity.
The video uses a fast-paced approach to highlight the speed and innovation associated with GKN's work. A dramatic background soundtrack creates an exciting and engaging tone while showcasing the company's commitment to the automotive industry. The video is designed to communicate GKN's expertise in creating innovative and sustainable solutions for a digital future.
PCCW Global believes in the power of the right talent and tools to combat cyber criminals. This video is designed to promote their cybersecurity solutions and highlight the importance of having a strong defense against threats.
Video Design - The video uses a simple yet effective visual style that is common in Brand Positioning videos. It features colorful, flat-designed illustrations that are easy to understand and visually appealing. The use of animated icons that represent data points helps to reinforce the message about cyber security being a critical component of modern businesses.
The animated visual style effectively communicates the objective of the video by highlighting the expertise of PCCW Global in cybersecurity. The video uses a confident and reassuring tone, which helps to instill trust in the company's abilities. The simple and clear visuals ensure that the viewer can easily understand the key message. The video uses animated illustrations and icons to provide an engaging visual experience for the audience.
Avantor provides biorepository and archiving services that ensure the safe and secure storage of critical research assets. This video is designed to showcase Avantor's commitment to compliance and how their services allow research teams to focus on their work.
Video Design - Avantor uses a bright, clean, and modern design style to visually communicate its expertise. The video uses minimal graphics and animation with a straightforward storyline that effectively conveys Avantor's value proposition. This is a clear example of a Brand Positioning Video that successfully highlights the company's commitment to quality, expertise, and customer service.
The animated video highlights the stringent standards and procedures that Avantor utilizes for its biorepository and archiving services. This is further reinforced with the tagline "Confidence in our compliance systems," which reinforces Avantor's commitment to compliance. The video ends with the phrase "Focus on your valuable research" which is a clear and concise call to action that encourages viewers to learn more about Avantor's services. The overall tone of the video is professional and reassuring, highlighting Avantor's expertise and ability to handle critical research assets with the utmost care and precision.
lifeID is a company focused on providing every person with a life-long self-sovereign digital identity. This video is designed to explain how lifeID's digital identity solution can be used to manage online and real-world transactions.
Video Design - This Brand Positioning Video begins with a simple and clean design, emphasizing the lifeID logo, showcasing a checkmark in a square next to the word "Online", then the word "Real-world" appears with a checkmark in the square next to it. This visual style immediately emphasizes the dual applicability of the lifeID product. This design makes the video effective as a Brand Positioning Video, as it sets the foundation of the company's mission in the user's mind.
This video uses minimal animation and graphics, and the focus is on the narrative. A visual representation of the lifeID system is introduced, emphasizing how this system can be used to manage multiple digital interactions across different platforms. The tone of the video is confident, optimistic, and persuasive. The clean design style allows the content to take center stage, making the visual design drive the goal of the video, showing how this system will help people manage their digital identity and access various services and platforms in a secure, easy-to-use way.
Bluecube is an IT support company that assists companies with their IT support requirements. The video is designed to highlight how their IT support services are designed for growth and keep the customer’s world connected.
Video Design - Bluecube positions itself as an IT Support company that goes beyond just technology. The video uses minimalist graphics and a simple blue and white color scheme. The color blue in the video emphasizes the trust, professionalism, security, and stability of the company. Bluecube is portrayed as a company that understands the business goals of the customer. This is a good Brand Positioning Video as it clearly communicates the value proposition of Bluecube.
The visual style of the video communicates the company’s ability to understand the client’s business objectives by featuring a simple design and clear presentation of information. Bluecube presents itself as a trusted partner that is working to support the company's growth goals. The video conveys a positive and confident tone while using a direct and engaging style of communication.
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3400+ brands trust ADVIDS
What is Brand Positioning Video?
A Brand positioning video is a powerful marketing tool that strategically communicates your brand's unique value proposition, target audience, and competitive advantages. It aims to establish a clear and memorable brand identity in the minds of your customers, differentiating you from competitors and fostering brand loyalty.
Brand Positioning Videos are used to increase brand awareness, attract new customers, educate the audience about your products or services, and build trust and credibility. They can be utilized on websites, social media platforms, presentations, and marketing campaigns to effectively convey your brand's message and resonate with your target audience.
What is Brand Positioning Video?
A Brand Positioning Video is a powerful marketing tool that helps establish and communicate a brand's unique identity, values, and offerings to its target audience. It goes beyond simply showcasing products or services, focusing instead on creating an emotional connection and conveying the brand's essence.
Brand Positioning Videos are used to increase brand awareness, build trust and credibility, differentiate from competitors, attract new customers, and strengthen relationships with existing ones. They can be used on websites, social media platforms, during presentations, at events, and in various other marketing campaigns.
What is Brand Positioning Video Production?
Brand Positioning video production is the process of creating high-quality videos that effectively communicate a brand's unique identity and value proposition. It involves a strategic approach to storytelling, visual design, and production techniques to craft compelling narratives that resonate with the target audience.
A typical Brand Positioning Video production timeline can range from 4 to 8 weeks, depending on the complexity and scope of the project. Achieving high-quality output involves meticulous planning, creative concept development, professional filming or animation, expert editing, and careful attention to detail throughout the entire production process.
What is Brand Positioning Video Production?
Brand Positioning Video Production is the process of creating high-quality videos that effectively communicate a brand's unique value proposition and resonate with its target audience. It involves a combination of creative storytelling, strategic planning, and technical expertise to produce visually engaging and impactful videos.
A typical Brand Positioning Video production timeline can range from 4 to 8 weeks, depending on the complexity of the project. This includes pre-production (concept development, scriptwriting, storyboarding), production (filming, animation, voiceover recording), and post-production (editing, color correction, sound mixing).
What is the Brand Positioning Video Production process?
Concept Development: Brainstorming and refining the core message and narrative of the video.
Scriptwriting: Crafting a compelling and concise script that aligns with the brand's voice and target audience.
Storyboarding: Creating a visual representation of the video's scenes and flow.
Visual Style Development: Defining the overall aesthetic, including color palettes, typography, and imagery.
Voiceover Recording: Selecting a professional voiceover artist and recording the narration.
Animation/Live-action Production: Creating the visual elements of the video, whether through animation or live-action filming.
Music and Sound Design: Selecting appropriate music and sound effects to enhance the video's impact.
Video Editing: Assembling the footage, voiceover, music, and sound effects into a cohesive narrative.
Motion Graphics and Effects: Adding visual enhancements and transitions to elevate the video's quality.
Review and Revisions: Gathering feedback and making necessary adjustments to ensure client satisfaction.
What is the Brand Positioning Video Production process?
Concept Development: Brainstorming and refining the core message and visual style.
Scriptwriting: Crafting a compelling narrative that aligns with brand positioning.
Storyboard Creation: Visualizing the video's flow and key scenes.
Voiceover Recording: Selecting a professional voice talent and recording the narration.
Video Editing: Assembling footage, adding music, sound effects, and graphics.
Color Correction & Grading: Enhancing the video's visual appeal and consistency.
Sound Mixing & Mastering: Optimizing audio levels and clarity.
Video Delivery & Distribution: Exporting the video in various formats for different platforms.
What makes Brand Positioning Video unique?
Brand positioning video production focuses on four main things: clearly defining the target audience, articulating a unique value proposition, highlighting key differentiators, and establishing an emotional connection with viewers.
The best Brand Positioning Video creations have these visual characteristics: high-quality visuals, engaging storytelling, clear and concise messaging, a consistent brand aesthetic, and a strong call to action.
Brand Positioning Videos are among the most popular video production types because they are highly effective at building brand awareness, increasing customer engagement, and driving conversions. They are a versatile marketing tool that can be used across various platforms and channels to reach a wide audience.
What makes Brand Positioning Video unique?
Brand Positioning Video production focuses on four main things: defining the target audience, crafting a unique brand message, creating an emotional connection, and showcasing the brand's personality. It's about conveying the essence of the brand and what makes it stand out from the competition.
The best Brand Positioning Video creations have these visual characteristics: high-quality visuals, engaging storytelling, strong emotional appeal, clear and concise messaging, and a memorable brand identity. They are visually captivating and leave a lasting impression on the viewer.
Brand Positioning Videos are among the most popular video production types because they are highly effective in building brand awareness, driving engagement, and generating leads. They are a valuable investment for any business looking to strengthen its brand and connect with its target audience.
Brand Positioning Video benefits
Comprehensive visual story
A comprehensive visual story is a powerful way to tell your brand's story, using visuals to connect with your audience on a deeper level. This type of video goes beyond simple product demonstrations or promotional messages, instead focusing on the core values, mission, and personality of your Brand. It allows you to create a lasting impression, leaving viewers with a clear understanding of what your brand stands for and why it matters.
Targeted audience focus
A targeted audience focus is essential for any successful marketing campaign, and Brand Positioning Videos are no exception. By understanding your target audience's needs, interests, and pain points, you can create a video that resonates with them on a personal level. This means using visuals that appeal to their aesthetic preferences, incorporating language they understand, and addressing their specific concerns.
Emotional connection build
An emotional connection build is crucial for creating a lasting impression on your audience. Brand Positioning Videos can evoke emotions like excitement, inspiration, trust, and even nostalgia, forging a deeper connection with viewers. This is achieved through powerful imagery, compelling storytelling, and music that complements the overall message.
Brand values showcase
A brand values showcase is a powerful way to communicate what your brand stands for. Brand Positioning Videos can effectively highlight your core values, such as sustainability, innovation, or customer service, through visual storytelling. This allows viewers to connect with your brand on a deeper level, understanding its ethical and social commitments.
Visual brand identity
A visual brand identity is a crucial element of brand recognition. Brand Positioning Videos can effectively communicate your brand's visual identity, including its logo, color palette, typography, and overall aesthetic. This helps viewers to instantly recognize your brand and associate it with specific qualities and values.
Brand personality define
A brand personality define is essential for creating a memorable and relatable brand. Brand Positioning Videos can effectively showcase your brand's personality, whether it's playful, sophisticated, or innovative. This is achieved through the use of visuals, music, and storytelling that reflect your brand's unique character.
Brand differentiation drive
A brand differentiation drive is essential for standing out in a crowded marketplace. Brand Positioning Videos can effectively highlight what makes your brand unique, setting it apart from competitors. This can be achieved through showcasing your brand's unique selling proposition, highlighting its innovative features, or emphasizing its commitment to quality.
Visual brand messaging
A visual brand messaging is a powerful way to communicate your brand's message. Brand Positioning Videos can effectively convey your brand's message through compelling visuals, storytelling, and music. This allows viewers to quickly grasp your brand's core message and understand its value proposition.
Brand recall increase
A brand recall increase is essential for building brand loyalty. Brand Positioning Videos can effectively increase brand recall by using memorable visuals, catchy music, and a clear brand message. This helps viewers to remember your brand and associate it with positive emotions and experiences.
Brand trust establish
A brand trust establish is crucial for building long-term relationships with customers. Brand Positioning Videos can effectively build trust by showcasing your brand's authenticity, transparency, and commitment to quality. This can be achieved through using real-life footage, testimonials, and showcasing your brand's behind-the-scenes processes.
A brand awareness boost is essential for reaching a wider audience. Brand Positioning Videos can effectively increase brand awareness by sharing them across various platforms, including social media, websites, and email marketing. This helps to expose your brand to new audiences and generate interest in your products or services.
A brand engagement drive is essential for building a loyal customer base. Brand Positioning Videos can effectively drive engagement by encouraging viewers to interact with your brand through calls to action, social media sharing, and online contests. This helps to create a sense of community around your brand and foster deeper connections with your audience.
How to make Brand Positioning Video engaging?
Compelling visual storytelling
Compelling visual storytelling is the heart of an engaging Brand Positioning Video. It's about using visuals to create a narrative that captures the audience's attention and resonates with their emotions. This can be achieved through a combination of powerful imagery, dynamic editing, and a clear and concise message.
Strategic audience targeting
Strategic audience targeting is crucial for ensuring your Brand Positioning Video reaches the right people. This involves understanding your target audience's demographics, interests, and online behavior. By tailoring your video content to their specific needs and preferences, you can increase its chances of being seen, understood, and appreciated.
Call to action integration
Call to action integration is essential for driving engagement and encouraging viewers to take the next step. This can be as simple as including a website URL or a social media handle at the end of your video. It's important to make the call to action clear, concise, and relevant to the overall message of your Brand Positioning Video.
How to create Brand Positioning Video script?
Compelling narrative structure
Compelling narrative structure is the foundation of a successful Brand Positioning Video script. It's about crafting a story that engages the audience from beginning to end, leaving them with a lasting impression. This can be achieved through a clear and concise storyline, relatable characters, and a satisfying resolution.
Strategic scriptwriting techniques
Strategic scriptwriting techniques are essential for creating a script that effectively communicates your brand's message. This involves using clear and concise language, incorporating visuals that complement the narrative, and incorporating calls to action that encourage viewers to take the next step.
Visual storytelling emphasis is crucial for creating a Brand Positioning Video that resonates with the audience. This involves using visuals to tell a story that goes beyond words, evoking emotions and creating a lasting impression. This can be achieved through a combination of powerful imagery, dynamic editing, and a clear and concise message.
Step by step guide for Brand Positioning Video pre production
Strategic pre-production planning
Strategic pre-production planning is the foundation of a successful Brand Positioning Video. It's about outlining the goals, target audience, and overall message of your video before you start filming. This ensures that your video is aligned with your brand's objectives and resonates with your target audience.
Creative concept development
Creative concept development is the process of brainstorming and refining your video's overall theme, story, and visual style. This involves considering your brand's personality, values, and target audience to create a concept that is both engaging and effective.
Scriptwriting and storyboarding
Scriptwriting and storyboarding are essential for bringing your video's concept to life. This involves writing a detailed script that outlines the video's narrative, dialogue, and visuals, and creating a storyboard that visually represents each scene.
Pre-production checklist
A pre-production checklist is a valuable tool for ensuring that all the necessary elements are in place before filming begins. This includes confirming the availability of equipment, talent, and locations, and finalizing the video's budget and timeline.
Target audience research
Target audience research is crucial for creating a Brand Positioning Video that resonates with your intended viewers. This involves understanding their demographics, interests, and online behavior to tailor your video's content and style to their preferences.
Brand positioning statement
A brand positioning statement is a concise and clear articulation of your brand's unique value proposition. This statement should be developed before you start pre-production and should guide all aspects of your video's creation.
