Product How To Video Creation

Videos To Supercharge Product Adoption

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Great team of creatives
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Streamlined process
6000+ Videos created for 3400+ startups and enterprises
Product How To Video Creation

Drive Sales



Informative product videos build trust and credibility with potential customers, leading to increased brand loyalty and positive word-of-mouth marketing.

Engaging video content helps your audience understand your product and its benefits, making it easier for them to make a purchase.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Omar Romero
Founder, ROSE IT Services

We had a great experience working with the Advids team... Their process was straightforward and they were able to capture our ideas and translate it into a quality final product... They were also very patient and responsive to any changes we needed to do to help us get the video we wanted.

Paula Adduci
Founder, Adduci Studios

The AdVids team did a great job interpreting my vision and coming up with a compelling animation that is as effective as it is engaging. The team was quick with revisions and patient when I asked for very technical changes. I am thrilled with the result, and will definitely be using them again for future animation work!

Sumant Kapoor
Founder, APK ID

Great work from the Advids team on our technical marketing video, particularly the Creative Director/Scriptwriter Deblina Biswas. I appreciated the flexibility and pragmatic approach alongside their talent in 2D animations.

Scott Dodson
CEO, Compression Works

This is the second time that I have worked with the incredibly talented team at ADVIDS and I am thoroughly impressed. I run medical device companies and the care that they put into the videos that they create is fantastic. They work with you every step of the way and they do not stop until you are 100% satisfied. Thank you ADVIDS for helping to make my company a success !


About Advids


Advids is a team of passionate video production experts specializing in crafting compelling product how-to videos since 2012. We are scriptwriters, storyboard artists, videographers, motion graphic designers, sound engineers, and editors dedicated to making your products shine. We've been called product demo video gurus, how-to video specialists, user manual video producers, tutorial video masters, product explainer video aficionados, and more. But above all else, we're your product how-to video production partners.

Let's collaborate and explore how Advids' product how-to videos can elevate your brand and boost sales. Our meticulous pre-production planning, combined with our team's deep understanding of product functionality and user experience, ensures impactful and engaging how-to videos that truly resonate with your target audience.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • 80% of businesses believe in the effectiveness of their content marketing efforts.
  • 15 percent of consumers are most likely to see mobile ads in streaming apps.
  • 14% of B2B buyers think video is the most useful type of content in the decision-making process.
  • Over 75% of Fortune 500 executives are viewing online videos.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that’s bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Product How To
Product How To Experience
Video Creation FAQ
Product How To Video Examples
What is Product How To Video?
Product How To Video Production
Production Process
Video Use Cases
Product How To Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

Product How-To Video Creation - What We Offer


Product how-to videos are a great way to show your customers the value of your product. These videos can increase conversions, improve customer satisfaction, and reduce support costs. At Advids, we create product how-to videos for businesses of all sizes.

  • Product Demo Videos: Showcase your product's features and benefits.
  • Feature Explanation Videos: Dive deep into specific product functionalities.
  • Onboarding Videos: Guide new users on how to get started with your product.
  • Tutorial Videos: Provide step-by-step instructions on using specific product features.
  • Troubleshooting Videos: Help customers resolve common product issues.
  • FAQ Videos: Answer frequently asked questions about your product in a visually engaging way.


How Advids pricing work for Product How To Videos?


At Advids, we champion transparent, value-driven Product How To Video production pricing. Our fixed-fee model ensures budget predictability, fostering creative collaboration and exceptional results. We're dedicated to providing a premium Product How To Video creation experience, exceeding expectations throughout.

Our all-inclusive pricing features:

Predictable Budget:Clear, comprehensive cost breakdowns. Fixed fees cover everything outlined in the scope, offering control over your video budget from the start.
Client Focus:Dedicated to your vision, not extra costs. Minor edits and feedback handled swiftly. Our project experience and creative talent collaborate to achieve your goals.
Simplified Project Management:Dedicated project leads ensure seamless production and feedback integration. Fixed costs expedite approvals, streamlining delivery.
Transparency:Every detail included, from script to licensing. No surprises, just consistent delivery and ongoing support.

We believe in empowering you with the best Product How To Video, irrespective of budget. Our focus remains on delivering exceptional quality and a collaborative experience. Factors influencing pricing include video length, complexity of animation, and level of detail. Multiple revisions are included in all packages.

Let us take an example of a Product How To Video for a smart, modular hydroponic gardening system, aiming to educate consumers on assembly and usage. All pricing is for a 60-second Product How To Video creation.

Clean Assembly(USD 1000-1500): Clear, concise visuals demonstrating basic assembly steps. Screen capture, simple text overlays, and basic transitions guide viewers through the process.
Animated Components(USD 1500-2000): Individual components highlighted through animated sequences. Exploded views, close-ups, and dynamic labeling enhance understanding of each part.
Stylized Functionality(USD 2000-3000): Visually engaging style showcasing system functionality. Motion graphics illustrate water flow, nutrient delivery, and plant growth, adding depth to the how-to.
Detailed Walkthrough(USD 3000-4500): Comprehensive, step-by-step walkthrough with detailed animations. Camera movements showcase assembly from multiple angles, incorporating advanced rendering techniques.
Premium Visualization(USD 4500-6000): High-fidelity visuals and advanced animation techniques. Realistic lighting, textures, and environmental details create an immersive and engaging how-to experience.


What content team from Advids is assigned and their expertise?


At Advids, we dedicate a team of product how-to video production experts to effectively showcase your product's value proposition. We meticulously craft engaging visuals and demonstrations, transforming complex procedures into easy-to-follow steps, boosting user comprehension and driving conversions. Our team leverages the power of visual storytelling, ensuring your product how-to videos resonate with your target audience, enhancing product adoption and brand loyalty.

Your dedicated team includes:

Creative Director: Leading the project vision, our Creative Director spearheads research, scripting, and visualization, ensuring the how-to video aligns perfectly with your product's key features and target audience needs. They champion clear messaging and impactful demonstrations.
Instructional Designer: Our Instructional Designer structures the how-to content for optimal learning, breaking down complex tasks into digestible steps. They incorporate screen recordings, close-ups, and annotations for enhanced clarity and user engagement.
Storyboard Artist: This visual storyteller maps out the video's narrative flow, sketching key frames, transitions, and on-screen elements, ensuring a seamless and engaging viewing experience that simplifies product use.
Videographer/Animator: Capturing crisp product demonstrations and incorporating motion graphics, our Videographer/Animator brings the how-to video to life, highlighting key product features and benefits with dynamic visuals and engaging animations.
Voiceover Artist: With a clear and engaging voice, our Voiceover Artist guides viewers through the how-to process, providing concise explanations, helpful tips, and a friendly tone that fosters trust and understanding.
Video Editor: Our Video Editor assembles the footage, adds music, sound effects, and transitions, ensuring a polished and professional final product that effectively communicates your product's value and ease of use.


What experience Advids has in Product How To Video production?


Advids' creative team understands the nuances of product how-to video production, crafting visually engaging and informative narratives that guide viewers through complex processes with clarity and ease. Our design capabilities encompass screen recordings, motion graphics, and 3D animation, seamlessly integrating them to create compelling how-to experiences. We leverage extensive product knowledge and video production research to deliver high-impact product how-to videos that empower your audience and drive product adoption. We excel in the conceptualization, design, and video making process, delivering unique value at every stage. Our video specialists and designers meticulously study your product and target audience to determine how a product how-to video best serves your business objectives and enhances user experience.

Our video production expertise and industry experience:

Industries: We've served diverse industries, including technology, consumer electronics, manufacturing, healthcare, and e-commerce, transforming intricate product functionalities into easily digestible video content. Our industry specialists possess a deep understanding of sector-specific product landscapes and user expectations, creating videos that resonate with your target audience and effectively communicate product value. This industry knowledge makes Advids the ideal partner for producing highly effective product tutorials tailored to your specific market.

Years: With 12 years of experience simplifying complex information through video content, we’ve honed our expertise across various formats, including product demos, user onboarding tutorials, and troubleshooting guides. We've consistently delivered results for clients seeking to improve customer satisfaction, reduce support costs, and drive sales through effective product education.

How we produce unique videos: We begin with thorough product research, analyzing its features, benefits, and common user challenges. We then develop a clear and concise script that breaks down complex procedures into easy-to-follow steps. We employ visual storytelling techniques, using screen recordings, animations, and graphics to highlight key product features and demonstrate their functionality. We understand the importance of clear audio and concise visuals in product how-to videos, ensuring that every element contributes to a seamless and engaging learning experience. We believe in data-driven optimization, analyzing video performance metrics to refine our approach and maximize impact. Our goal is to create product how-to videos that not only educate your audience but also inspire them to engage with your product and become loyal customers.


FAQ

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How do you incorporate my brand guidelines into the video?

We seamlessly weave your brand guidelines into every aspect of the video, ensuring a consistent brand experience. Let us amplify your brand's voice.

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Who will be my main point of contact throughout the project?

Your dedicated Customer Success Manager and Creative Director will be your trusted guides throughout the project. Experience personalized attention and expert guidance.

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What quality management processes does Advids use?

Our meticulous quality management process, including milestone approvals and expert reviews, guarantees a polished final product. Experience the Advids difference.

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What is Advids's end-to-end production process like?

Our end-to-end process covers everything from pre-production planning to post-production polish. Experience a streamlined, stress-free production journey.

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How many revisions are included in the quoted price?

Minor edits are included. For larger changes, we'll provide a transparent, revised quote. Let's discuss your vision!

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How does Advids manage projects and client communication?

We use Slack, Zoom, and Google Docs for seamless project management and transparent communication. Stay connected and informed every step of the way.

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How experienced is the Advids team in creating how-to videos?

With 9 years and 170+ projects under our belt, our seasoned team crafts compelling how-to videos that drive results. Ready to elevate your brand?

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What different styles of how-to videos can Advids produce?

From minimalist to dramatic, we master diverse video styles, tailoring each to your brand and message. Discover the perfect style for your product.

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What is the typical turnaround time for a product how-to video?

We typically deliver exceptional how-to videos in 3-8 weeks, depending on the scope. Contact us for a personalized timeline.

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Can you provide client references for similar how-to video projects?

Absolutely! We're happy to share client references showcasing our expertise in creating effective how-to videos. See the Advids advantage in action.

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What information do you need from me for the initial brief?

To kickstart your how-to video, share details about your product, target audience, key features, desired style, and any existing assets. Let's create something amazing together!

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What video language and localization options does Advids offer?

We offer video localization in 78 languages, ensuring your message resonates globally. Expand your reach with Advids' multilingual expertise.

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What post-delivery support do you offer for future edits?

We offer ongoing support for future edits, ensuring your how-to video remains relevant and impactful. Partner with us for long-term success.

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How does Advids manage the product how-to video production process?

Advids expertly manages how-to video production with a collaborative four-phase process, ensuring your vision is realized from concept to completion. Connect with us to discuss your project!

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How do you approach scripting for product how-to videos?

We craft compelling scripts that clearly explain your product's value and functionality, engaging your audience and driving conversions. Let us tell your product's story.


Product How To Video Examples

1. Oracle

Oracle Cloud@Customer is a cloud solution that brings Oracle's complete cloud portfolio to a customer's data center. This video is designed to introduce the product and its benefits.

Video Design - The video is a "Product How To Video" that uses animated graphics and a simple design style to make the complex technology easy to understand. It starts with an abstract image that symbolizes cloud computing. Then, it transitions to a more informative visual representation of how Oracle Cloud@Customer works, with a column graph that highlights its components. The animated visuals and text clearly show how the product works and how it connects to a customer's data center.

This video uses visual storytelling to communicate the value of Oracle Cloud@Customer and how it meets the requirements of businesses seeking cloud solutions. The video uses an informative and professional tone to explain the product without being overly technical. Oracle Cloud@Customer is positioned as a solution that solves data residency, security, and performance concerns. The video design style effectively drives the goal of the video, which is to introduce and explain the product and its benefits.

2. Route4Me

Route4Me is a route planning software that helps businesses manage and optimize their delivery routes. This video is designed to showcase the company's recurring route planning feature, specifically for businesses with repeat customers and regular deliveries.

Video Design - The video utilizes a clean and simple design style, with bright colors and a minimalist approach to graphics. The use of animated icons, such as the calendar and clock, helps illustrate the recurring routes feature in a clear and concise way. This design approach makes the video a good Product How To Video, as it provides a simple and easy-to-understand explanation of how to use the software.

The visual style of the video effectively communicates the objective of the video. The use of bold colors and simple animation, coupled with the clear narrative, creates an engaging and informative experience for viewers. The video tone is informative, professional and friendly, making it suitable for a wide range of businesses that may be interested in Route4Me's services.

3. SC Ventures

SC Ventures FinTech Bridge is a platform that connects startups, businesses, and tech experts to accelerate business collaborations. This video is designed to showcase the benefits of using this platform.

Video Design - This video uses a simple and clean design style, which includes bright colors and animated graphics. The video focuses on showcasing the platform's features and benefits using a Product How To Video approach. It uses simple animated visuals that explain the platform's benefits, such as connecting with startups and getting feedback on pitches.

The clean design and bright colors, combined with simple animated graphics, are effective in communicating the platform's purpose. The video is designed to be engaging and informative, making it a good Product How To Video. This makes the video feel friendly and accessible to a wider audience, which is in line with the platform's mission of connecting different stakeholders in the FinTech industry.

4. Leica Geo

Leica Geo's LOC8 solution is a fleet management, theft deterrence, and location solution for total stations. This video is designed to explain how LOC8 can help users track and secure their total stations.

Video Design - This video is a well-crafted "Product How To Video" that uses a clean and simple design style. It utilizes animated graphics and maps to illustrate how the LOC8 system works. The graphics are crisp and clear, making it easy for viewers to understand the product's features. The video uses a light, neutral tone which highlights the importance of security and safety for total stations.

The video's visual style communicates the product's benefits by showcasing how LOC8 can help users find their total station, set up geofences, and remotely shut down the instrument in case of theft. The video's graphics are engaging, and the narrative is clear, making it easy for viewers to understand how LOC8 can solve a major problem for users of total stations.

5. AlphaSense

AlphaSense is a leading market intelligence platform used by businesses and financial institutions. The video is designed to introduce AlphaSense and its benefits.

Video Design - AlphaSense effectively communicates its product using a simple and engaging Product How To Video style. Animated graphics represent data and insights that are easily understood by the viewer. The use of various colors and shapes make the information easy to follow.

The simple, animated style of the video clearly drives its main goal, which is to show the importance of market intelligence. The use of data points and graphs highlight the challenges of managing energy. The overall tone of the video is informative, highlighting AlphaSense's ability to make informed decisions.

What is Product How To Video?

Advids** is your partner for crafting captivating brand animated videos that tell your story and connect with your audience. We specialize in creating engaging and effective animated videos that elevate your brand and drive results.

We offer a range of Brand Animated Video services, from 2D explainer videos to 3D product demos, designed to meet your unique needs and goals.

Video Creation Expertise

Here are the types of brand animated videos we offer:

  • 2D Explainer Videos
  • 3D Product Demos
  • Animated Brand Stories
  • Animated Social Media Content
  • Animated Educational Videos
  • Animated Marketing Videos
  • Animated Non-Profit Videos
  • Animated Internal Communications
  • Animated Product Tutorials
  • Animated Case Studies

Product How To Video Production

Brand Animated Video is a powerful tool for communicating your brand's story, values, and message in a visually engaging and memorable way. It's a versatile format that can be used for a variety of purposes, from explaining complex concepts to showcasing your products and services.

Brand Animated Videos are particularly effective for reaching a wide audience, building brand awareness, and driving engagement. They can be used to educate, entertain, and inspire, making them a valuable asset for any brand looking to connect with its audience on a deeper level.


Production Process

A Product How-To Video is a type of video content designed to educate viewers on how to effectively use a specific product or service. It visually demonstrates the product's features, functionalities, and benefits, guiding viewers through a step-by-step process to achieve desired outcomes.

Product how-to videos are commonly used for onboarding new customers, providing support and troubleshooting guidance, showcasing product updates, and driving engagement with a product or brand. They can be utilized across various platforms, including websites, social media, email marketing campaigns, and online learning platforms.


Video Use Cases

Brand Animated video production is a collaborative process that involves a team of creative professionals, including animators, storytellers, and sound designers. It's a meticulous process that requires careful planning, execution, and attention to detail.

A typical Brand Animated Video production timeline can range from 2 to 6 weeks, depending on the complexity of the project and the desired level of detail. The process typically involves several stages, including concept development, storyboarding, animation, sound design, and post-production.


Product How To Video Benefits

Product How-To Video creation is the process of developing engaging and informative video content that guides viewers on how to use a product or service effectively. It involves a combination of creative storytelling, technical expertise, and strategic planning to produce videos that resonate with the target audience and achieve specific marketing goals.

Creating high-quality Product How-To Videos typically involves a 6-8 week timeline, encompassing stages such as concept development, scriptwriting, storyboarding, voiceover recording, filming/animation, editing, review, and optimization. This meticulous approach ensures a polished and impactful final product that effectively educates and engages viewers.


Increase Video Engagement

  • Concept Development: We work with you to define your goals, target audience, and key messages.
  • Storyboarding: We create a visual roadmap of your video, outlining the key scenes and transitions.
  • Animation: Our talented animators bring your story to life with stunning visuals and engaging motion.
  • Sound Design: We add music, sound effects, and voiceover to enhance the emotional impact of your video.
  • Editing and Post-Production: We refine your video, ensuring it meets your specifications and brand guidelines.
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Video Script

  • Concept Development: Brainstorming and refining video ideas based on product features and target audience.
  • Scriptwriting: Crafting a clear and concise script that guides viewers through the how-toroduction process.
  • Storyboarding: Creating visual representations of each scene to plan shots and transitions.
  • Voiceover Recording: Hiring a professional voiceover artist to narrate the video.
  • Filming/Animation: Capturing live-action footage or creating animations to demonstrate the product's use.
  • Editing: Assembling the footage, adding music, sound effects, and graphics.
  • Review & Revisions: Client feedback and revisions to ensure the video meets expectations.
  • Delivery & Optimization: Exporting the video in various formats and optimizing for different platforms.
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Pre Production Guide

Brand Animated Video production focuses on four main things: storytelling, visual appeal, emotional connection, and brand consistency.

The best Brand Animated Video creations have these visual characteristics: a distinct style, memorable characters, engaging motion, and a clear visual hierarchy.

Brand Animated Videos are among the most popular video production types because they offer a unique blend of creativity, engagement, and effectiveness. They can be used to explain complex concepts, showcase products and services, tell brand stories, and drive results.


Product How-To Video production focuses on four main things: clarity, conciseness, engagement, and visual appeal. These videos aim to simplify complex processes, making them easily understandable and accessible to a wide audience.

The best Product How-To Video creations have these visual characteristics: high-quality visuals, clear and concise instructions, engaging animations or graphics, and a professional voiceover. These elements work together to create a captivating and informative viewing experience.

Product How-To Videos are among the most popular video production types because they offer a highly effective way to educate and engage viewers about a product or service. They can be used across various platforms and marketing channels, making them a versatile tool for businesses of all sizes.


Comprehensive product visuals

A comprehensive product visual guide is a powerful tool for showcasing the features and functionality of your Product. It allows viewers to see exactly how your Product works, in a clear and concise way. This can be especially helpful for complex products, where written instructions might not be enough.

Step-by-step instructions

A step-by-step instruction video can make it easy for viewers to follow along and learn how to use your Product. This can be especially helpful for products that require assembly or setup.

Easy to understand

An easy-to-understand video can make it simple for viewers to learn how to use your Product. This can be especially helpful for products that are new to the market or that have a lot of features.

Visual product demo

A visual product demo can be a great way to show viewers how your Product works in action. This can be especially helpful for products that are difficult to describe in words.

Interactive product guide

An interactive product guide can allow viewers to explore your Product at their own pace. This can be especially helpful for products that have a lot of features.

Product usage scenarios

A product usage scenario video can show viewers how your Product can be used in real-world situations. This can be especially helpful for products that have a variety of applications.

product feature highlight

A product feature highlight video can focus on the key features of your Product. This can be especially helpful for products that have a lot of features.

Visual product comparison

A visual product comparison video can show viewers how your Product compares to the competition. This can be especially helpful for products that are in a crowded market.

Product assembly guide

A product assembly guide video can show viewers how to assemble your Product. This can be especially helpful for products that require assembly.

Product troubleshooting tips

A product troubleshooting tips video can help viewers solve common problems with your Product. This can be especially helpful for products that are prone to problems.

Product maintenance guide

A product maintenance guide video can show viewers how to maintain your Product. This can be especially helpful for products that require regular maintenance.

Product repair guide

A product repair guide video can show viewers how to repair your Product. This can be especially helpful for products that are prone to problems.


Comprehensive approach to

A comprehensive approach to creating engaging Product How To videos is driven by understanding your audience and their needs. You need to know what they want to learn and how they want to learn it. This means considering the tone, style, and format of your video.

Intriguing methods for

Intriguing methods for making Product How To videos engaging include using visuals, animations, and interactive elements. These elements can help to break up the monotony of a traditional instructional video and make it more enjoyable to watch.

Strategic design to

A strategic design to create engaging Product How To videos is to keep them short and to the point. Viewers are more likely to watch a video that is concise and easy to follow. You should also use clear and concise language and avoid jargon.

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Comprehensive steps to

A comprehensive steps to creating a Product How To video script is to start with a clear understanding of your target audience and their needs. You need to know what they want to learn and how they want to learn it. This means considering the tone, style, and format of your video.

Strategic techniques to

Strategic techniques to create a Product How To video script include using visuals, animations, and interactive elements. These elements can help to break up the monotony of a traditional instructional video and make it more enjoyable to watch.

Intriguing approach to

An intriguing approach to creating a Product How To video script is to keep it short and to the point. Viewers are more likely to watch a video that is concise and easy to follow. You should also use clear and concise language and avoid jargon.


Comprehensive steps to

A comprehensive steps to creating a product how to video script is to start with a clear understanding of your target audience and their needs. You need to know what they want to learn and how they want to learn it. This means considering the tone, style, and format of your video.

Strategic techniques to

Strategic techniques to create a Product How To video script include using visuals, animations, and interactive elements. These elements can help to break up the monotony of a traditional instructional video and make it more enjoyable to watch.

Intriguing approach to

An intriguing approach to creating a Product How To video script is to keep it short and to the point. Viewers are more likely to watch a video that is concise and easy to follow. You should also use clear and concise language and avoid jargon.

  • Define video objective
  • Product usage scenarios
  • Script outline creation
  • Storyboard development
  • Equipment and location
  • Talent and crew selection