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Premium Product Positioning Agency for B2B Tech

Videos To Drive Product Adoption

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6000+ Videos created for 3400+ startups and enterprises

Discuss Video Brief to get Video Proposal & Fixed Budget upfront

★★★★★
"Advids truly brought our product vision to life with exceptional 3D industrial animation video quality. Their collaboration and expertise delivered outstanding visual impact."
Mette Maegaard
Head of Global Marketing, Bang & Olufsen
★★★★★
"Advids transformed our Guardian 3 vision into stunning 3D animation. Their exceptional craftsmanship and technical precision perfectly showcased our advanced driver safety solution. The video brilliantly communicates our mission."
Sophie G
Head of Marketing, Seeing Machines
★★★★★
"Advids truly brought our Maze platform to life with their exceptional animation. The video brilliantly showcases our rapid testing process and user insight capabilities exceeding our expectations. It perfectly captures our vision for product innovation."
Sarah Chen
Head of Product Marketing, Maze

Increase Brand Loyalty

Authentic videos build trust and credibility with your target audience, fostering long-term relationships and turning them into loyal customers.

Engaging videos tell your brand story and connect with your audience on an emotional level, making them more receptive to your message.

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Video Research, Concept, Script & Production. We do it all.

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About Advids

Advids is a team of passionate creatives specializing in crafting compelling product positioning videos since 2012. We are strategists, scriptwriters, storyboard artists, animators, voiceover artists, and sound designers. We've been called product positioning video specialists, market positioning experts, competitive advantage storytellers, brand positioning gurus, and more. But above all else, we're your product positioning video production partners.

Let's collaborate, strategize, and discover how a powerful product positioning video can elevate your brand and captivate your target audience. Our team's combined experience in market analysis, brand messaging, and visual storytelling ensures a unique and effective video that resonates with your ideal customer.

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Product Positioning Video Examples

1. Schuberth Motorsport

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Schuberth Motorsport is a company that produces high end racing helmets. This video is designed to showcase the features of the SP1 Carbon helmet, highlighting its lightweight design, advanced technology, and aerodynamic performance.

Video Design - The video's design is simple, clean, and professional, in keeping with Schuberth Motorsport's brand identity. This Product Positioning Video uses a black background and crisp white text to highlight the features of the SP1 Carbon helmet. The focus is entirely on the helmet. The product is prominently displayed, with each key feature being accompanied by clear and concise text overlay. The camera work is smooth and precise, providing a clear and detailed look at every element of the helmet. The combination of visuals and text is used to deliver a compelling message about the helmet's design, performance, and safety.

The video effectively communicates the premium quality and high performance of the SP1 Carbon helmet. The visual design of the video is minimalist and sleek, mirroring the design of the helmet itself. The use of black and white creates a sense of sophistication and highlights the helmet's unique features. The clean visuals and concise text create a professional tone, positioning the Schuberth SP1 Carbon helmet as a high-end product for serious racing enthusiasts.

2. KBST

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KBST is a company that provides smart shopping cart technology. The goal of the video is to introduce their latest product, ScanBox 2.0. The video is designed to highlight the features and benefits of the ScanBox 2.0 and communicate the company’s expertise in this technology.

Video Design - The ScanBox 2.0 video is a well-executed Product Positioning Video. A clean dark background, blue and green color schemes and minimal text are used to highlight the sleek design and features of the ScanBox 2.0. The video utilizes animation to highlight the technical details of the product. The video is visually appealing and engaging because of the graphics and animation used. The product is presented as the future of the shopping cart.

The ScanBox 2.0 video is successful in driving its goal because it uses a concise and engaging style. The sleek design of the product is communicated through the animated graphics and the use of clean and modern aesthetics. The tone of the video is professional and informative. The graphics and text used in the video are effective in highlighting the technical features and benefits of the ScanBox 2.0. The video is visually engaging and it successfully communicates the brand's position as a leader in smart shopping cart technology.

3. Blue Arc

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Blue Arc EV Solutions is designed to deliver a sustainable electric vehicle charging solution for the commercial industry. This video is designed to introduce the company and highlight its commitment to providing reliable and efficient charging infrastructure.

Video Design -
This product positioning video opens with a dark and mysterious tone, creating an anticipation for a new product. The video transitions from a dark and abstract visual, depicting a futuristic world with a 3D animation of a human skeleton. This visually represents the evolution of energy solutions, the company's focus on human-centered design, and its commitment to building a sustainable future. A black circle with rainbow glow is presented to depict the power of Blue Arc EV Solutions, while the use of geometric shapes highlights the futuristic and modern technology behind the product.

The video's visual style effectively communicates the company's message of innovation, sustainability, and efficiency. The use of sleek, modern graphics, along with a dark, futuristic tone, highlights the advanced nature of Blue Arc EV Solutions. The overall theme of the video is one of progress and technological advancement, which aligns with the company's vision of a sustainable future. This combination of visual elements and a succinct narrative successfully conveys the value proposition of Blue Arc EV Solutions and its ability to power the future of commercial transportation.

4. Halton

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Halton is a company that offers intelligent and efficient management of laboratory airflow conditions and thermal comfort. The goal of the video is to demonstrate Halton's solutions for laboratory professionals and show how these solutions can create safe and efficient work spaces. The video is designed to position Halton as a provider of high-quality and innovative solutions.

Video Design - The video's visual design utilizes a 3D animation style. This allows the viewer to understand the layout of the laboratory space as well as how the air management system works. The animation is high quality and well-designed. The video's use of 3D animation clearly illustrates the product's functionality and creates a strong sense of professionalism. The use of clean lines, simple shapes, and a minimalist color palette makes this a good Product Positioning Video.

The video's visual style effectively communicates the Halton brand's commitment to innovation and safety. The use of 3D animation shows the laboratory space in a clear and concise way, which allows the viewer to understand how the Halton Vita Lab solutions work. This design style creates a clean, professional, and informative tone.

5. Hogar Controls

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Hogar Controls is a global IoT company that provides innovative solutions for smart homes. This particular video is designed to showcase the company's Atrio smart door lock, highlighting its key features and benefits.

Video Design - The video uses a clean and minimalist aesthetic, featuring a sleek black door lock against a simple background. The graphics are modern and high-quality, showcasing a highly sophisticated design. The video uses close-up shots to detail the various features of the lock, such as the fingerprint reader, keypad, and mechanical key. These elements combined with a clear narrative create a compelling Product Positioning Video, effectively communicating the product's value proposition.

The video's design and narrative work together to communicate the ease of use and security features of the Atrio smart door lock. It demonstrates how the lock can be easily unlocked with a fingerprint, RFID card, or a passcode, offering a sense of comfort and convenience. The use of animations and high-quality graphics adds to the video's engaging quality, and the overall tone is both modern and sophisticated, appealing to homeowners seeking a safe and stylish way to secure their homes.

How Advids pricing work for Product Positioning Videos?

Advids offers transparent, fixed-fee pricing for product positioning videos, ensuring predictable budgets and exceptional results .

Predictable Budget: Fixed fees provide complete budget transparency and control.

Client Focus: We prioritize your vision, handling revisions efficiently. Our expertise remains consistent across budgets.

Simplified Project Management: Dedicated project management ensures smooth production and rapid approvals.

Transparency: Complete transparency from concept to delivery, ensuring consistent support.

High-quality product positioning videos that elevate your brand. Pricing reflects video length, animation, and detail; all packages include revisions and support. Our expertise in brand video production ensures your message resonates.

Clean Visuals (USD 1000-1500): Minimalist design highlighting key benefits : germination, nutrient uptake, stress tolerance.

Conceptual Animation (USD 1500-2000): Stylized animation showcasing product features: bio-stimulant delivery, pathogen protection, drought resistance.

Scientific Visualization (USD 2000-3000): Detailed 3D models and animations showcasing scientific principles, data, and KPIs.

Field Demonstration (USD 3000-4500): Live-action footage of thriving crops combined with animation illustrating impact on growth and yield. Our product positioning videos are powerful marketing tools.

Integrated Campaign Preview (USD 4500-6000): Comprehensive video showcasing technology integration into a broader marketing campaign, including website banners, social media posts, and print materials. Emphasizes brand messaging, target audience engagement, and ROI.

Contact us to discuss your project.

What content team from Advids is assigned and their expertise?

At Advids, we dedicate a team of product positioning video production specialists to elevate your brand messaging. We meticulously craft compelling narratives and visuals that resonate with your target audience, driving conversions and boosting brand recognition. Our team combines creative storytelling with strategic marketing insights to deliver impactful video content that clearly defines your product's unique value proposition within the competitive landscape .

Your dedicated project team includes:

Creative Director: Leads the project, spearheading market research, script development, and visual conceptualization to ensure a cohesive and persuasive product video.
Brand Strategist: Aligns the video with your overall brand strategy, focusing on competitive analysis and target audience insights to maximize impact and market penetration.
Storyboard Artist: Transforms the script into a visual roadmap , outlining key scenes, transitions, and visual elements to ensure a clear and engaging narrative flow for enhanced product placement.
Motion Graphics Designer: Creates stunning animations and graphics that highlight key product features and benefits, enhancing viewer engagement and understanding of product value.
Sound Designer: Crafts a captivating audio landscape using music and sound effects to evoke emotion and reinforce the video's message, creating a memorable audio-visual experience that amplifies product appeal.
Video Editor: Assembles all elements into a polished final product, ensuring seamless transitions, optimal pacing, and a captivating viewing experience that effectively communicates your product's unique selling propositions.

What experience Advids has in Product Positioning Video production?

Advids creates impactful product positioning videos showcasing features and benefits that resonate with target audiences. Our 3D design capabilities range from photorealistic to stylized animations, creating immersive experiences. Our market research and product knowledge deliver impactful, conversion-driving videos that build market leadership. Our team crafts videos highlighting key differentiators to resonate with your ideal customer, maximizing impact and ROI.

We partner with clients across diverse industries, including manufacturing, architecture, real estate, healthcare, and consumer goods, transforming complex product designs into engaging video content. Our industry specialists create videos that effectively communicate product value, understanding sector-specific needs.

With 12 years' experience, we create product demos, explainer videos, and 3D walkthroughs achieving specific business goals. We leverage our experience to create cutting-edge videos that capture attention and drive results.

Each project starts with in-depth research, identifying key selling points and a compelling narrative. We ensure a persuasive and engaging viewer experience, from hook to call to action. Our collaborative approach ensures we exceed expectations and deliver measurable results. Our expertise in 3D product animation allows us to create immersive and engaging visuals. We create high-impact marketing videos designed to drive conversions and build brand awareness. Our team crafts compelling product demonstration videos that highlight key features and benefits. Our explainer videos simplify complex products and services, making them easy to understand for your target audience.

Frequently Asked Questions

Ideal video length: 60-90 seconds for concise and effective communication. Consider viewer attention span.

Demonstrate value visually: Focus on problem-solving and positive outcomes using clear, concise visuals.

Build trust with authenticity: Incorporate real user testimonials and genuine product demonstrations.

Define a single, core message: Articulate the unique value proposition clearly and concisely.

Reinforce branding visually: Align visuals with brand aesthetics and messaging for consistent reinforcement.

Utilize a problem/solution narrative: Effectively highlight the product's ability to address market needs.

Showcase tangible benefits: Translate features into benefits, emphasizing unique advantages over competitors.

Crucial pre-production steps:Define target audience and core message,Develop a compelling script and storyboard,Plan visual style and production logistics

Create a lasting impression: Evoke emotion, communicate value, and include a compelling call to action.

Ensure clear differentiation: Use clear language, strong visuals, and testimonials to highlight uniqueness.

Choose relatable on-screen talent: Select talent that embodies the target audience and brand values.

Structure for maximum impact: Craft a clear narrative with a beginning, middle, and end, emphasizing positioning.

Highlight key differentiators: Directly compare features and benefits to competitors, showcasing advantages.

Align visual style with positioning: Create a cohesive and memorable experience reflecting brand identity.

Craft a compelling brand story: Showcase the product as the solution to a specific customer problem, emphasizing value.

Product Positioning Production

Struggling to showcase your product's true value? At Advids, we understand that a compelling product positioning video is key to cutting through the noise. It's not just about showing your product; it's about telling its story, connecting with your audience, and driving action.

  • Imagine how video can clarify your product's features, making them instantly understandable.
  • See how visual content builds trust, turning potential customers into loyal advocates.
  • Let Advids show you how our approach to Product Positioning Production ensures your brand leaves a lasting impression.

Our focus is on creating motion graphics that boost engagement, simplify the buyer's journey, and ultimately drive organic traffic.

Production Process

Ready to make your product positioning video truly shine? At Advids, we know pre-production is where the magic begins. It's not just about what you film, it's about how you plan. Our Product Positioning Production approach ensures every step is aligned with your goals. As a leading Product Positioning Production agency, we understand the value of a detailed plan.

  • First, define clear objectives for your video. What do you want your product positioning video to achieve?
  • Next, identify your audience. Who are you trying to reach with your message?
  • Then, develop a core message. What's the one thing you want viewers to remember?

Effective pre-production is the key to creating impactful Brand positioning videos. For Product launch videos, pre-production is even more critical to create the right buzz.