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Testimonials
Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers
Scott Dodson
CEO, Compression Works
This is the second time that I have worked with the incredibly talented team at ADVIDS and I am thoroughly impressed. I run medical device companies and the care that they put into the videos that they create is fantastic. They work with you every step of the way and they do not stop until you are 100% satisfied. Thank you ADVIDS for helping to make my company a success !
Ron MacInnis
CEO, Document Agility
From the very beginning, the AdVids team was great to work with. Our project manager was very pleasant and very organized. They use a project scheduling system that keeps things moving quickly and is very efficient. And in every step in the step of the process, they exceeded our expectations - from the quality of the voiceover artists we could choose from, to the ideas they generated for the storyboard, to the way they carried out the video draft. And the finish product was fantastic - really exceeded our expectations, and was just the kind of style we explained to them. Very happy and will definitely create more videos with them.
Romain Blaser
CEO, Haidi.io
We asked for a video for our software launch. The results have been above expectations and the communication process was very smooth. Already 2k views after 2 days. Thanks Advids
Rohan Mathur
Associate Project Lead, Solverminds
Brilliant experience working with Advids. Extremely professional and efficient. The team was super friendly and easy to work with during the process, especially considering that all was managed with minimum pain from my side.
Below is a list of all the best aspects of working with Advids.
1) Very efficient project management and tracking with timely acknowledgements and follow ups.
2) Did not have to chase the team for anything.
3) Very well structured organisation with clearly defined roles.
4) Creative and extremely able bunch of people who will gte videos delivered to you with minimum effort from your side.
Highly recommend working with Advids.
About Advids
Advids is a team of passionate creatives specializing in crafting compelling product positioning videos since 2012. We are strategists, scriptwriters, storyboard artists, animators, voiceover artists, and sound designers. We've been called product positioning video specialists, market positioning experts, competitive advantage storytellers, brand positioning gurus, and more. But above all else, we're your product positioning video production partners.
Let's collaborate, strategize, and discover how a powerful product positioning video can elevate your brand and captivate your target audience. Our team's combined experience in market analysis, brand messaging, and visual storytelling ensures a unique and effective video that resonates with your ideal customer.
Our clients trust Advids for product positioning videos. Here is why we believe in the power of videos.
50% of marketers plan on increasing their investment in content marketing in 2024.
80% is the boost in brand awareness using digital ads.
42% of marketers post somewhere around five to ten visuals a week across platforms.
82% of Businesses Feel Video Marketing Is Important to Their Strategy.
7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.
Product Positioning Production Service - What We Offer
A product positioning production service helps businesses articulate the unique value of their products to their target audience. It involves crafting compelling narratives and visuals that highlight the key benefits and differentiators of a product.
Explainer Videos: Showcase your product's features and benefits.
Demo Videos: Provide a step-by-step walkthrough of your product.
Testimonial Videos: Feature satisfied customers sharing their positive experiences.
Product Update Videos: Announce new features and improvements.
Comparison Videos: Differentiate your product from competitors.
Social Media Videos: Create engaging content for social platforms.
Brand Videos: Communicate your brand story and values.
How Advids pricing work for Product Positioning Videos?
At Advids offers transparent, value-driven pricing for product positioning video production. Our fixed-fee model ensures predictable budgets, eliminating surprises. We prioritize creative collaboration and exceptional results, delivering a premium video creation experience that consistently exceeds expectations.
Our all-inclusive pricing includes:
Predictable Budget: Clear, comprehensive cost breakdowns. Fixed fees cover everything within the agreed scope, offering budget control from the start. Client Focus: Dedicated to realizing your vision, not adding costs. Minor edits and feedback are handled swiftly. Project experience and creative talent remain consistent, regardless of budget. Simplified Project Management: Dedicated project leads ensure seamless video creation and feedback integration. Fixed costs expedite approvals, streamlining delivery. Transparency: Every detail is included, from concept to licensing. No surprises, just consistent delivery and ongoing support.
We believe in the power of product positioning videos to elevate your brand and resonate with your target audience. Our commitment to quality, combined with our transparent pricing, ensures exceptional value and a video that achieves your marketing objectives. Factors influencing video production costs include video length, animation complexity, and visual detail. All packages include multiple revisions and dedicated support.
Here's an example of pricing for a 60-second product positioning video for an innovative bio-engineered seed coating technology designed to enhance crop yields and resilience, targeting agricultural companies and investors:
Clean Visuals (USD 1000-1500): Minimalist design, showcasing the seed coating process with clear, concise visuals. Emphasizes key benefits like enhanced germination, improved nutrient uptake, and increased stress tolerance. Conceptual Animation (USD 1500-2000): Stylized animation illustrating the microscopic interaction between the seed coating and the plant at a cellular level. Highlights unique product features such as bio-stimulant delivery, pathogen protection, and drought resistance. Scientific Visualization (USD 2000-3000): Detailed 3D models and animations showcasing the scientific principles behind the technology. Emphasizes research and development, data-driven results, and competitive advantages. Includes motion graphics visualizing data and key performance indicators (KPIs). Field Demonstration (USD 3000-4500): Combines live-action footage of thriving crops with animated sequences illustrating the seed coating's impact on growth and yield. Focuses on real-world applications, testimonials, and market potential. Integrated Campaign Preview (USD 4500-6000): A comprehensive video showcasing the technology's integration into a broader marketing campaign. Includes animated mockups of website banners, social media posts, and print materials. Emphasizes brand messaging, target audience engagement, and return on investment (ROI).
What content team from Advids is assigned and their expertise?
At Advids, we dedicate a team of product positioning video production specialists to elevate your brand messaging. We meticulously craft compelling narratives and visuals that resonate with your target audience, driving conversions and boosting brand recognition. Our team combines creative storytelling with strategic marketing insights to deliver impactful video content that clearly defines your product's unique value proposition within the competitive landscape.
Your dedicated project team includes:
Creative Director: Leads the project, spearheading market research, script development, and visual conceptualization to ensure a cohesive and persuasive product video. Brand Strategist: Aligns the video with your overall brand strategy, focusing on competitive analysis and target audience insights to maximize impact and market penetration. Storyboard Artist: Transforms the script into a visual roadmap, outlining key scenes, transitions, and visual elements to ensure a clear and engaging narrative flow for enhanced product placement. Motion Graphics Designer: Creates stunning animations and graphics that highlight key product features and benefits, enhancing viewer engagement and understanding of product value. Sound Designer: Crafts a captivating audio landscape using music and sound effects to evoke emotion and reinforce the video's message, creating a memorable audio-visual experience that amplifies product appeal. Video Editor: Assembles all elements into a polished final product, ensuring seamless transitions, optimal pacing, and a captivating viewing experience that effectively communicates your product's unique selling propositions.
What experience Advids has in Product Positioning Video production?
Advids' creative team crafts visually rich product positioning videos that resonate with target audiences, effectively showcasing product features and benefits. Our 3D design capabilities range from photorealistic renders and interactive explorations to stylized animations and exploded views. Leveraging deep product knowledge and market research, we deliver impactful videos that drive conversions and establish market leadership. Our 3D designers and product positioning specialists meticulously craft each video to highlight key differentiators and resonate with your ideal customer, ensuring maximum impact and return on investment.
Our video production expertise and industry experience:
Industries: We partner with clients across diverse industries, including manufacturing, architecture, real estate, healthcare, and consumer goods, transforming complex product designs into engaging and persuasive video content. Our industry specialists understand sector-specific trends, regulations, and customer expectations, creating videos that effectively communicate product value within the target market. This allows us to create product positioning videos that not only showcase your product but also speak directly to the needs and desires of your target audience.
Years: With 12 years of experience simplifying complex information through video, we’ve honed our expertise in crafting product demos, explainer videos, and interactive 3D walkthroughs designed to achieve specific business objectives. We understand the evolving landscape of video marketing and leverage our experience to create cutting-edge product videos that capture attention and drive results.
How we produce unique videos: We begin every project with in-depth product research and competitive analysis, identifying key selling points and crafting a compelling narrative. We understand the importance of clear messaging and impactful visuals in product videos, meticulously designing each one to highlight key features, benefits, and use cases. We consider every aspect of the viewer experience, from the initial hook to the call to action, ensuring that your product is presented persuasively and engagingly. Our collaborative approach ensures we understand our clients' vision and objectives, leveraging our expertise to create product positioning videos that exceed expectations and deliver measurable results.
FAQ
How does Advids maintain quality throughout the video production process?
We maintain quality through rigorous reviews and client feedback at every stage. Expect excellence.
Does Advids handle end-to-end product positioning video production?
Yes, we handle every aspect, from concept to delivery, ensuring a hassle-free experience. Focus on your core business.
What is Advids' policy on revisions and feedback incorporation?
Your feedback is invaluable. Our structured revision process ensures your vision is realized. Collaborate with us.
How does Advids manage projects and communicate with clients?
We use collaborative tools and clear communication to keep you informed and engaged. Experience seamless project management.
How experienced is the Advids team in product positioning video production?
With 9 years and 170+ projects under our belt, we're seasoned storytellers. Partner with experience.
What different video styles can Advids produce for product positioning?
From minimalist to cinematic, we master a diverse range of video styles. Find your perfect fit.
What is the typical turnaround time for a product positioning video project?
Most projects take 3-8 weeks, depending on the scope. We'll provide a precise timeline after understanding your needs. Let's discuss your project.
Can I see examples of Advids' previous product positioning work or client references?
Absolutely! We're happy to share relevant examples showcasing our expertise. See our success stories.
How does Advids translate my brief into a captivating video narrative?
We transform your brief into a compelling story, blending visuals and narrative to create a video that truly connects. Ready to tell your story?
What post-delivery support does Advids offer for future video edits?
We offer ongoing support for future edits, ensuring your video stays relevant. Partner for the long term.
What is Advids' process for creating a compelling product positioning video?
Our collaborative process, from concept to post-production, ensures a video that captivates and converts. Let's create something remarkable together.
How does Advids handle scripting and video localization for different languages?
We offer expert scripting and localization in 78 languages, ensuring your message resonates globally. Expand your reach.
How does Advids incorporate my brand guidelines into the video?
Your brand is unique. We seamlessly integrate your guidelines, ensuring consistency across every frame. Maintain your brand identity.
How does Advids ensure my product's unique selling points are highlighted?
We pinpoint your product's strengths and craft a narrative that resonates with your target audience, maximizing impact. Discover how we make your product shine.
Who will be my point of contact at Advids throughout the project?
Your dedicated Customer Success Manager and Creative Director will be your trusted guides. Meet your team.
Schuberth Motorsport is a company that produces high end racing helmets. This video is designed to showcase the features of the SP1 Carbon helmet, highlighting its lightweight design, advanced technology, and aerodynamic performance.
Video Design - The video's design is simple, clean, and professional, in keeping with Schuberth Motorsport's brand identity. This Product Positioning Video uses a black background and crisp white text to highlight the features of the SP1 Carbon helmet. The focus is entirely on the helmet. The product is prominently displayed, with each key feature being accompanied by clear and concise text overlay. The camera work is smooth and precise, providing a clear and detailed look at every element of the helmet. The combination of visuals and text is used to deliver a compelling message about the helmet's design, performance, and safety.
The video effectively communicates the premium quality and high performance of the SP1 Carbon helmet. The visual design of the video is minimalist and sleek, mirroring the design of the helmet itself. The use of black and white creates a sense of sophistication and highlights the helmet's unique features. The clean visuals and concise text create a professional tone, positioning the Schuberth SP1 Carbon helmet as a high-end product for serious racing enthusiasts.
KBST is a company that provides smart shopping cart technology. The goal of the video is to introduce their latest product, ScanBox 2.0. The video is designed to highlight the features and benefits of the ScanBox 2.0 and communicate the company’s expertise in this technology.
Video Design - The ScanBox 2.0 video is a well-executed Product Positioning Video. A clean dark background, blue and green color schemes and minimal text are used to highlight the sleek design and features of the ScanBox 2.0. The video utilizes animation to highlight the technical details of the product. The video is visually appealing and engaging because of the graphics and animation used. The product is presented as the future of the shopping cart.
The ScanBox 2.0 video is successful in driving its goal because it uses a concise and engaging style. The sleek design of the product is communicated through the animated graphics and the use of clean and modern aesthetics. The tone of the video is professional and informative. The graphics and text used in the video are effective in highlighting the technical features and benefits of the ScanBox 2.0. The video is visually engaging and it successfully communicates the brand's position as a leader in smart shopping cart technology.
Blue Arc EV Solutions is designed to deliver a sustainable electric vehicle charging solution for the commercial industry. This video is designed to introduce the company and highlight its commitment to providing reliable and efficient charging infrastructure.
Video Design -
This product positioning video opens with a dark and mysterious tone, creating an anticipation for a new product. The video transitions from a dark and abstract visual, depicting a futuristic world with a 3D animation of a human skeleton. This visually represents the evolution of energy solutions, the company's focus on human-centered design, and its commitment to building a sustainable future. A black circle with rainbow glow is presented to depict the power of Blue Arc EV Solutions, while the use of geometric shapes highlights the futuristic and modern technology behind the product.
The video's visual style effectively communicates the company's message of innovation, sustainability, and efficiency. The use of sleek, modern graphics, along with a dark, futuristic tone, highlights the advanced nature of Blue Arc EV Solutions. The overall theme of the video is one of progress and technological advancement, which aligns with the company's vision of a sustainable future. This combination of visual elements and a succinct narrative successfully conveys the value proposition of Blue Arc EV Solutions and its ability to power the future of commercial transportation.
Halton is a company that offers intelligent and efficient management of laboratory airflow conditions and thermal comfort. The goal of the video is to demonstrate Halton's solutions for laboratory professionals and show how these solutions can create safe and efficient work spaces. The video is designed to position Halton as a provider of high-quality and innovative solutions.
Video Design - The video's visual design utilizes a 3D animation style. This allows the viewer to understand the layout of the laboratory space as well as how the air management system works. The animation is high quality and well-designed. The video's use of 3D animation clearly illustrates the product's functionality and creates a strong sense of professionalism. The use of clean lines, simple shapes, and a minimalist color palette makes this a good Product Positioning Video.
The video's visual style effectively communicates the Halton brand's commitment to innovation and safety. The use of 3D animation shows the laboratory space in a clear and concise way, which allows the viewer to understand how the Halton Vita Lab solutions work. This design style creates a clean, professional, and informative tone.
Hogar Controls is a global IoT company that provides innovative solutions for smart homes. This particular video is designed to showcase the company's Atrio smart door lock, highlighting its key features and benefits.
Video Design - The video uses a clean and minimalist aesthetic, featuring a sleek black door lock against a simple background. The graphics are modern and high-quality, showcasing a highly sophisticated design. The video uses close-up shots to detail the various features of the lock, such as the fingerprint reader, keypad, and mechanical key. These elements combined with a clear narrative create a compelling Product Positioning Video, effectively communicating the product's value proposition.
The video's design and narrative work together to communicate the ease of use and security features of the Atrio smart door lock. It demonstrates how the lock can be easily unlocked with a fingerprint, RFID card, or a passcode, offering a sense of comfort and convenience. The use of animations and high-quality graphics adds to the video's engaging quality, and the overall tone is both modern and sophisticated, appealing to homeowners seeking a safe and stylish way to secure their homes.
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What is the Product Positioning Video production process?
Concept Development: Collaborating with you to define the video's message and target audience.
Storyboarding: Visualizing the video's flow and key scenes.
Filming: Capturing high-quality footage using professional equipment and techniques.
Editing: Assembling the footage, adding music, graphics, and voiceover.
Color Grading: Enhancing the video's visual appeal and creating a consistent look and feel.
Sound Mixing: Balancing audio levels and adding sound effects to create a polished sound.
Final Delivery: Providing you with the finished video in various formats for easy sharing and distribution.
What is Product Positioning Video?
A Product positioning video is a powerful marketing tool that helps businesses communicate their brand's unique value proposition to their target audience. It aims to differentiate the brand from competitors and establish a clear and memorable position in the minds of potential customers.
Product Positioning Videos are used across various industries to educate, engage, and persuade potential customers. They can be used to launch new products, highlight key features and benefits, showcase customer testimonials, or simply reinforce a brand's message and values.
Video Creation Expertise
Brand Positioning Videos: Highlighting your brand's unique value proposition and differentiating it from competitors.
Value-Based Positioning Videos: Emphasizing the cost-effectiveness or superior value of your product or service.
Quality-Based Positioning Videos: Showcasing the superior quality, craftsmanship, or performance of your product or service.
Benefit Positioning Videos: Focusing on the unique benefits that consumers can only gain from your product or service.
Problem/Solution Positioning Videos: Addressing a specific problem your target audience faces and positioning your product as the solution.
Competitor-Based Positioning Videos: Differentiating your brand from a competitor based on factors like product features, customer service, or pricing.
Testimonial Videos: Featuring satisfied customers sharing their positive experiences with your product or service.
Animated Explainer Videos: Visually engaging and concisely explaining your product or service's value proposition.
Case Study Videos: Demonstrating the real-world impact and success of your product or service.
Product Demo Videos: Showcasing the features and functionality of your product in a clear and engaging way.
**Product Positioning Videos** that captivate your audience and drive conversions, crafted by Advids.
Product Positioning video production focuses on four main things: clarity, engagement, differentiation, and a strong call to action. The goal is to create a video that is easy to understand, visually appealing, and memorable, leaving a lasting impression on the viewer.
The best Product Positioning Video creations have these visual characteristics: high-quality footage, compelling storytelling, dynamic editing, and a consistent brand aesthetic. These elements work together to create a video that is both informative and entertaining, effectively communicating the brand's message and driving viewers to take action.
Product Positioning Videos are among the most popular video production types because they offer a powerful way to connect with potential customers and drive conversions. They can be used to launch new products, highlight key features and benefits, showcase customer testimonials, or simply reinforce a brand's message and values.
Product Positioning Video benefits
Illustrative product features
A visually compelling product positioning video can effectively showcase the unique features of your product. By incorporating Product demonstrations, animations, and visuals, you can bring your product's features to life, making them more engaging and memorable for viewers. This allows customers to grasp the product's functionality and capabilities more easily.
Compelling product benefits
A well-crafted product positioning video can effectively communicate the benefits of using Product. By using visuals, you can highlight how your product solves customer problems, improves their lives, or enhances their experiences. This approach helps viewers understand the value proposition of your product and its positive impact on their lives.
Engaging product usage
A product positioning video can effectively demonstrate how to use Product. By showcasing real-life scenarios and practical applications, you can make the product more accessible and relatable to viewers. This approach helps customers understand how to integrate the product into their daily routines and maximize its benefits.
Captivating brand storytelling
A product positioning video can effectively tell the story behind your brand. By incorporating visuals, animations, and music, you can create a compelling narrative that resonates with viewers. This approach helps to build an emotional connection with your audience, strengthening brand loyalty and trust.
Interactive customer engagement
A product positioning video can effectively engage customers with your brand. By incorporating interactive elements, such as polls, quizzes, or calls to action, you can encourage viewers to participate and interact with your content. This approach helps to create a more immersive and memorable experience for customers.
Amplified brand awareness
A product positioning video can effectively increase brand awareness. By sharing your video on social media platforms, embedding it on your website, or distributing it through email marketing, you can reach a wider audience and introduce them to your brand. This approach helps to build brand recognition and establish your presence in the market.
Accelerated product adoption
A product positioning video can effectively drive product adoption. By showcasing the product's benefits, features, and usage, you can encourage viewers to consider purchasing or using Product. This approach helps to convert potential customers into loyal users and drive sales growth.
Crystallized product value
A product positioning video can effectively clarify the value proposition of your product. By highlighting the key benefits and features, you can communicate the product's value to viewers in a concise and compelling manner. This approach helps customers understand why your product is a valuable investment and why they should choose it over competitors.
Enhanced customer understanding
A product positioning video can effectively improve customer understanding of your product. By using visuals, animations, and clear language, you can simplify complex concepts and make them more accessible to viewers. This approach helps to reduce customer confusion and ensure that they have a clear understanding of your product's capabilities.
Reinforced brand identity
A product positioning video can effectively strengthen your brand identity. By incorporating consistent branding elements, such as your logo, colors, and fonts, you can create a cohesive and memorable brand experience for viewers. This approach helps to reinforce your brand's image and establish a strong presence in the market.
Cultivated brand trust
A product positioning video can effectively build brand trust. By showcasing your product's quality, reliability, and customer satisfaction, you can demonstrate your commitment to providing a positive experience for viewers. This approach helps to build confidence in your brand and encourage customers to make a purchase.
Generated product leads
A product positioning video can effectively generate product leads. By incorporating a call to action, such as a website link or a contact form, you can encourage viewers to take the next step and learn more about your product. This approach helps to convert interested viewers into potential customers and drive sales growth.
How to make Product Positioning Video engaging?
Captivatingly compelling visuals
A key aspect of creating an engaging product positioning video is to incorporate captivating visuals. This means using high-quality footage, eye-catching animations, and compelling graphics that effectively showcase your product and its benefits. This approach helps to keep viewers engaged and interested in your content.
Intriguingly engaging storytelling
Another crucial element is to craft an intriguing story that resonates with your target audience. This means using a narrative structure that captures attention, builds suspense, and ultimately delivers a clear message about your product's value. This approach helps to create an emotional connection with viewers and make your video more memorable.
Intricately crafted call to action
Finally, it's essential to include a clear and concise call to action that encourages viewers to take the next step. This could involve visiting your website, signing up for a newsletter, or making a purchase. This approach helps to convert viewers into customers and drive business growth.
How to create Product Positioning Video script?
Strategically crafted script
A well-crafted script is the foundation of a successful product positioning video. This means carefully planning the content, structure, and tone of your script to ensure that it effectively communicates your message and engages your target audience. This approach helps to create a compelling and impactful video that resonates with viewers.
Compellingly written script
The script should be written in a clear, concise, and engaging style. This means using language that is easy to understand, avoiding jargon, and incorporating storytelling elements that capture attention. This approach helps to make your video more accessible and enjoyable for viewers.
Concisely structured script
The script should be structured logically and effectively. This means using a clear narrative arc, introducing your product, highlighting its benefits, and concluding with a call to action. This approach helps to ensure that your video is easy to follow and delivers a clear message to viewers.
Step by step guide for Product Positioning Video pre production
Strategically defined goals
The first step is to define your goals for the video. What do you want to achieve with your product positioning video? Do you want to increase brand awareness, drive product adoption, or generate leads? This approach helps to ensure that your video is aligned with your overall marketing objectives.
Thoroughly researched target audience
Next, you need to thoroughly research your target audience. Who are you trying to reach with your video? What are their needs, interests, and pain points? This approach helps to ensure that your video is relevant and engaging for your intended viewers.
Compellingly crafted story
Once you understand your target audience, you can start crafting a compelling story that resonates with them. This means identifying a central theme or message that you want to convey and developing a narrative structure that captures attention and delivers a clear message.
Visually appealing storyboard
A storyboard is a visual representation of your video, outlining each scene and shot. This helps to ensure that your video is visually appealing and effectively communicates your message. This approach helps to bring your vision to life and ensure that your video is cohesive and engaging.
Meticulously planned shooting schedule
A shooting schedule outlines the dates, times, and locations for filming your video. This helps to ensure that your production runs smoothly and efficiently. This approach helps to keep your project on track and avoid delays.
Thoroughly researched locations
Finally, you need to research and select appropriate locations for filming your video. This means considering the overall aesthetic of your video, the needs of your story, and the practicalities of filming. This approach helps to create a visually appealing and immersive experience for viewers.
