SaaS Video Production for B2B Software:a video for every team.
Promos, demand gen hooks, sales videos and founder stories. Fixed fees from $1,000.
A video for every SaaS team.
Advids handles SaaS video production for the teams that own growth: feature promos for product marketing, pain-first videos for demand gen, in-product videos reps send, and brand stories for founders. Each is made in 2D, UI animation or 3D, at fixed fees from $1,000.
Ship positioning buyers repeat.
Feature promos owned by product marketing.
Sell jobs, not features.
Pair each buyer's job with the feature that does it.
Give demand gen a hook.
Paid and organic videos that open on the buyer's complaint.
Open on the buyer's complaint.
The pain by 0:08, then what the AI hands back.
Arm reps with the product.
Marketing videos that put the buyer's own week in the tool.
Show their week in the tool.
One project, with every feature as the next step.
Tell the company story early.
Brand videos that turn the product name into a picture.
Make the name the picture.
3D for the idea. Flat 2D for the product.
of video marketers say video generated leads.
Source: Wyzowl, State of Video Marketing 2026, 266 respondents.
Brief to delivery: 3 to 4 weeks.
- Team, goal and metric
- Buyer and channels
- Screens or staging login
- Brand kit and logo
- Fixed budget upfront
- Script and storyboard sign-off
- Master video
- Cuts for each team
Fixed fees from $1,000.
Per 60-second video. No hourly billing.
Flat 2D, clear on-screen text.
Motion graphics and animated UI.
A story built around one buyer.
Detailed motion design and 3D.
Animation plus live action.
Rated 5.0 by clients.
Recognized by Clutch for animation
Client stories, on video
SaaS video production FAQ
What does SaaS video production include?
SaaS video production covers the videos each team in a software company needs: feature promos for product marketing, short pain-first videos for demand gen, in-product videos for sales, and brand stories for founders. Advids writes the script, designs the storyboard, animates your screens and delivers channel cuts, at a fixed fee agreed upfront.
Which SaaS team should own the video budget?
Give each video one owner and one metric. Product marketing owns promos and demo requests, demand gen owns ads and cost per lead, sales owns the videos reps send and win rate, and founders own the brand story. One owner keeps the script short, because one team approves it.
How long should a SaaS promo video be?
Long enough to cover every buyer once. Ceipal reaches 4 buyer types and a booked interview in 1:03. SundaySky needed 1:58 to give 5 use cases their own feature. Bordio runs 2:31 because it follows a whole project. Cut any scene that serves no buyer you named in the brief.
Should a SaaS video show the real product interface?
Show the interface whenever the buyer will use it. Bordio's video is the interface itself, filled with tasks like "Run A/B Test on Landing page" instead of placeholder text. Use a picture instead when the product makes nothing to look at: Maze shows its user research as a ball crossing a 3D maze.
How much does SaaS video production cost?
At Advids, a 60-second SaaS video costs a fixed fee. UI animation with motion graphics, like the SundaySky and Ceipal promos, sits in the Engaging Visuals tier at $1,500 to $2,000. A story-led video with characters is Strategic Storytelling, $2,000 to $3,000. Mixed 3D and 2D, like Maze, prices higher.