Video Creation Service

30 Compelling Platform Explainer Video Examples To Drive Conversions

Platform Explainer Video
Table of Contents
Platform Explainer Video Examples
FAQ
Crafting Platform Narratives That Resonate
Why Advids for Platform Explainer Video?
What is a Platform Explainer Video?
What do top Platform Explainer Videos have in common?
What makes Platform Explainer Video effective?
How long should your Platform Explainer Video be?
How to create Platform Explainer Videos?

Many companies find it challenging to effectively articulate the advantages of their platforms. This article presents 30 compelling video examples, each crafted to significantly enhance conversion rates. We will explore how these videos transform intricate platform functionalities into accessible and captivating narratives that resonate with your audience, ultimately driving increased engagement and sales. Data will be referenced to underscore the demonstrable influence of explainer videos on revenue generation.

Video's role in modern marketing:

* 90% of all internet traffic is projected to be made by short-form video in 2024.
* Video ads generate 12 times more shares than traditional image-based ads.
* Short-Form Videos Rank Number 1 for Engagement and Lead Generation.

Elevate your sales process with the impact of video! Explainer videos are proven to boost click-through rates and lead generation, directly impacting your conversion funnel. They offer a powerful solution, converting complex details into engaging stories that encourage action. By simplifying your message and highlighting key benefits, they guide potential customers towards a purchase. Let's examine 30 platform explainer video examples to inspire you to refine your video approach and achieve meaningful improvements in conversion rates.

It’s crucial to plan ahead when it comes to high-quality video production. Discuss with our team, how you can get visual style, budget, timeline in sync.

Let's talk

Platform Explainer Video Examples

1. Quuu SaaS explainer video

Get pricing of the video
PT1M11S
Duration : 1 minute and 11 seconds

SaaS content curation automation is made effortless in this Quuu explainer video, which shrewdly addresses the persistent challenge of maintaining an engaging social media presence. The animation strategically contrasts the time-consuming manual effort with Quuu's streamlined, automated content flow, visually proving how the platform frees users to cultivate an active, engaged following by consistently delivering high-quality, relevant posts.

Why It Stands Out:

Visualizing Effortless Automation: Quuu's Streamlined Content Flow: The video masterfully simplifies complex social media automation using polished motion graphics. It vividly shows Quuu hand-picking quality content based on user interests, seamlessly feeding it through a "buffer" to various social media profiles, and scheduling posts at optimal times, all while saving users countless hours.

Quantifying Impact: Dynamic Engagement & Audience Growth: Quuu's value proposition culminates in a powerful visual of soaring social interactions. Animated likes, retweets, and hearts dynamically radiate around rapidly increasing follower counts, providing undeniable visual proof of the platform's ability to significantly boost engagement and build an active, thriving online community.

* Personalized Curation: Hand-Picked, Relevant Content: The animation highlights Quuu's intelligent curation by depicting users selecting specific interest categories. This visualizes the platform's commitment to delivering tailored, relevant content suggestions, reinforcing that Quuu provides the exact quality content needed to build brand authority and resonate deeply with an audience.

What We Can Learn

Illustrate core functionality through dynamic visuals demonstrating value proposition boosting comprehension and interest.

2. FLS Software explainer video

Get pricing of the video
PT1M11S
Duration : 1 minute and 14 seconds

Digital twin belt conveyor explainer: FLS's sophisticated 3D animation transforms the narrative around mining operations, showcasing how their Digital Twin solution proactively optimizes belt conveyor performance and prevents issues before they escalate. It meticulously visualizes the shift from reactive maintenance to data-driven, predictive operational excellence.

Why It Stands Out:

Anticipating Failure with Predictive Visualization: This video masterfully uses a CGI "ghosting" effect to overlay FLS's digital twin onto a physical belt conveyor system. It clearly illustrates how simulated stress cycles are compared with live data, proactively identifying component-specific concerns and visually highlighting potential failures long before they occur, ensuring operational continuity.

Bridging Real-World Operations with Digital Twin Insights: The explainer effectively communicates the value of FLS's digital solution by showing the virtual model analyzing the physical plant. This sophisticated comparison of simulated and real-time data allows for precise identification of emerging issues, translating complex engineering principles into actionable insights for optimized performance.

* Unlocking Peak Performance and Sustainability: By demonstrating the ability to detect growing friction and subtle system changes, FLS's video positions its digital twin as a vital tool for preventing reduced efficiency, production losses, and costly damages. It emphasizes leveraging untapped reliability, performance, and energy-saving potentials, ensuring long-term operational sustainability and profitability for mining clients.

What We Can Learn

Highlight achieving 100 percent compliance with zero business disruption simplifying regulation adherence greatly.

3. Heap Visualize software concepts

Get pricing of the video
PT1M11S
Duration : 1 minute and 14 seconds

Digital insights platform explainer by Heap masterfully transforms the abstract challenge of fragmented data into a clear vision for actionable growth. Through dynamic visual metaphors and advanced animation, it establishes Heap as the illuminating force that guides teams from uncertainty to comprehensive user understanding, reframing every digital obstacle as a strategic opportunity.

Why It Stands Out:

Illuminating the Digital Landscape with Dynamic Data Visualization: The video brilliantly uses vibrant, multi-colored light trails and CGI to represent complex user journeys and data streams, making abstract digital insights visually tangible. This intuitive, dynamic visualization clarifies user behavior, ensuring teams gain full spectrum visibility into every interaction.

From Obstacles to Opportunities: Comprehensive Insight for Strategic Growth: Heap strategically positions its platform as the solution to data confusion, using a powerful narrative arc from darkness to clarity. It showcases how comprehensive, accurate insights empower teams to turn business challenges into pathways for growth and innovation, fostering better digital decisions.

* A Future-Forward Narrative: Unveiling True Business Visibility: With high-end production and sophisticated holographic projections, the video delivers a modern, visionary experience. It emphasizes Heap's role in equipping diverse teams with "true business visibility," enabling collaborative analysis and the strategic foresight needed to build a more effective digital world.

What We Can Learn

Incorporate sustainability goals with specific numbers showing 50 percent recycled materials in batteries.

4. Hotjar User onboarding video

Get pricing of the video
PT1M11S
Duration : 1 minute and 18 seconds

Uncovering the truth behind how visitors navigate a website demands capturing every step. This video immediately dives into Hotjar's core session tracking capability, contrasting the partial view from sampling with the complete picture from full capture. Visually, it starkly illustrates how limiting data leaves critical gaps, hiding frustrating user moments.

This essential user onboarding video shows that choosing to capture 100% of sessions reveals the full, unfiltered narrative, exposing hidden rage clicks or unclear navigation points that sampling overlooks. Relying on incomplete insights breeds uncertainty; a complete dataset secures the confidence needed for effective website improvements and understanding visitor behavior thoroughly.

What We Can Learn

Highlight comprehensive offerings by listing over 18,000 available learning tools for potential users.

5. hiver Value proposition video

Get pricing of the video
PT1M11S
Duration : 1 minute and 1 second

Human-centric customer service platform explainer, the Hiver video brilliantly orchestrates a visual argument contrasting impersonal helpdesks with its empathetic, integrated solution. It dramatically transitions from a grayscale factory, where customers are processed as tickets by robotic agents, to a vibrant, human-centric office within Gmail, showcasing how Hiver fosters personalized interactions and genuine relationships.

Why It Stands Out:

From Robotic Processing to Human Connection This Hiver explainer vividly dramatizes the shift from a sterile, conveyor-belt helpdesk, where customers become tickets, to a warm, human-led environment. The powerful grayscale-to-color transition visually underscores how the platform transforms impersonal interactions into empathetic engagements, ensuring every customer feels heard and valued.

Seamless Customer Service, Directly in Gmail Highlighting Hiver's unique integration, the video showcases a customer service solution that works right out of Gmail. This strategic choice simplifies operations and eliminates complex, unwieldy interfaces, allowing agents to deliver support from a familiar environment, making the entire experience intuitive and efficient.

Cultivating Rapport Through Personalized Interactions Beyond mere ticket resolution, Hiver champions a customer-centric approach where agents build genuine relationships. The animation visually emphasizes friendly greetings and direct conversations, fostering lasting impressions. This focus on human connection distinguishes the platform, empowering teams to deliver truly great customer experiences.

What We Can Learn

Visualizing complex process connections clarifies workflow dynamics achieving greater operational understanding efficiently.

6. Pigment Technology explainer video

Get pricing of the video
PT1M11S
Duration : 1 minute and 26 seconds

Moving beyond the static maze of traditional planning, this platform promises a fluid, insightful approach for rapid growth. The video compellingly visualizes the transition from fragmented data and errors to a unified, dynamic source of truth, enabling companies to redefine the impact of every action and unlock valuable time.

Functioning as a clear technology explainer video, it showcases how complex scenarios become fully visible and collaborative. Teams gain the power to contribute and update in real-time, transforming strategic insights directly into tangible outcomes. Its intuitive design and powerful integrations empower businesses to genuinely stay ahead of the game.

What We Can Learn

Simplify complex processes with engaging visuals boosting audience understanding by 74 percent.

7. ampX App explainer video

Get pricing of the video
PT1M11S
Duration : 1 minute and 27 seconds

This digital energy platform explainer video positions ampX as a pivotal force in energy transition by articulating a comprehensive, systemic approach to complex grid challenges. Through the authoritative narration of Dr. Irene Di Martino, the video seamlessly blends real-world deployment footage with sophisticated motion graphics, revealing how ampX delivers value and innovates solutions for a modernized, efficient energy future.

Why It Stands Out:

Pioneering a System-Wide Energy Transition: The video establishes ampX's commitment to addressing energy transition challenges through a "whole system approach," showcasing concrete projects like the first-of-its-kind Smart-Transformer and expanding Virtual Power Plants. This strategic overview grounds their innovative claims in tangible, deployable solutions for grid modernization.

Executive Insights Demystifying Complex Solutions: Dr. Irene Di Martino's direct, expert-led narration provides high-level credibility, translating intricate energy concepts into understandable benefits. This executive presence, coupled with clear on-screen text outlining ampX's pillars of "Delivering Value" and "Developing Solutions," builds trust and articulates a clear roadmap for stakeholders.

* Real-World Deployment of AI-Powered Grid Tech: By integrating compelling visuals of solar farms, containerized energy solutions, and intuitive smartphone app UIs, the video vividly demonstrates ampX's AI-powered digital energy platform in action. This blend of operational environment and user-friendly control highlights practical application and scalability, reinforcing the platform's role in optimizing tomorrow's energy landscape.

What We Can Learn

Highlight automated data validation reducing manual entry errors by over 50% for cleaner data.

8. AppsFlyer Product demo video

Get pricing of the video
PT1M11S
Duration : 1 minute and 36 seconds

Navigating the often-invisible paths users traverse across devices and channels presents a significant hurdle for achieving marketing clarity. AppsFlyer Conversion Paths illuminates this complexity, acting like a strategic navigator that maps fragmented interactions into clear journeys showing how conversions truly happen via people-based attribution.

Beyond presenting connected touchpoints, this insightful product demo video effectively illustrates the platform's power to pinpoint top converting paths, segment data flexibly by source or channel, and provide crucial metrics on path length and duration. This granular insight empowers marketers to understand channel interplay, refine their media strategy, and confidently optimize campaigns for maximum effectiveness.

What We Can Learn

Highlight battery life stats like 26 hours for powerful, concrete benefit communication.

9. Orbs Complex software visualization

Get pricing of the video
PT1M11S
Duration : 1 minute and 38 seconds

This decentralized Layer 3 infrastructure explainer masterfully positions Orbs as the vital solution overcoming the inherent limitations of smart contracts for complex Web3, DeFi, NFTs, and GameFi applications. Through sophisticated abstract visualization, the video elegantly illustrates Orbs' role as a decentralized backend, building a flexible and scalable Layer 3 atop existing blockchain protocols.

Why It Stands Out:

Architecting a Layer 3 Solution for Smart Contract Bottlenecks: The video effectively highlights the "sandbox" limitations and "single point of failure" risks of current smart contracts and centralized backends. It visually introduces Orbs as a fully decentralized Layer 3, enhancing Layer 1's security and Layer 2's scalability, offering a robust, secure framework.

Empowering DApp Development with Orbs' Dual Execution Services: Orbs provides two distinct execution services, Orbs Lambda (a decentralized serverless cloud function) and Orbs VM (a Docker-based virtual machine). This is clearly presented using an intuitive 2x2 matrix, showcasing Orbs' flexible support for custom decentralized services in popular languages like Go, JavaScript, Rust, and Python.

* Unlocking the Full Potential of Web3, DeFi, NFTs, and GameFi: By acting as a decentralized backend, Orbs significantly enhances the capabilities of both EVM and non-EVM smart contracts. The video concludes by powerfully demonstrating how Orbs liberates and expands possibilities for Web3 sectors, inviting viewers to become part of the next evolution in decentralized applications.

What We Can Learn

Highlight customization to enterprise needs demonstrating the solution is built for your business.

10. Strypes Product demonstration

Get pricing of the video
PT1M11S
Duration : 1 minute and 38 seconds

Remote industrial diagnostics platform Strypes addresses the monumental challenge of managing vast, complex industrial data by transforming costly on-site machine monitoring into efficient, globally accessible, data-driven insights. This animated explainer strategically leverages a compelling problem-solution narrative and sophisticated visual design to highlight the power of proactive, remote operational control.

Why It Stands Out:

Eliminating Geographic Barriers to Machine Diagnostics: The video powerfully contrasts the time-consuming and expensive necessity of engineers traveling across continents for data collection with Strypes' seamless, instant remote access. This visual narrative vividly demonstrates how Strypes delivers 24/7 global health monitoring and significantly reduces operational downtime and costs.

Data-Driven Precision for Proactive Hardware Health: Through dynamic data visualization and a clear "Prediction Model," the animation expertly illustrates how thousands of complex data parameters are analyzed. Strypes system provides real-time health monitoring and accurate failure prediction, empowering clients with actionable insights for proactive maintenance.

* Scalable Microservices Powering Flexible Operations: The explainer clearly articulates Strypes' robust, microservices-based architecture, showcasing its inherent scalability and flexibility. This advanced framework supports customized data fetching and visualization models, enabling manufacturers to remotely manage systems and optimize logistics across diverse global time zones.

What We Can Learn

Visually explaining complex function with detailed animation increases message retention effectively by 95 percent.

11. Axis Bank SaaS user journey video

Get pricing of the video
PT1M11S
Duration : 1 minute and 40 seconds

Taking the complexity out of wealth building, Axis Bank's video empowers effortless mutual fund investment through intuitive digital channels. It highlights seamless convenience by eliminating branch visits and paperwork.

The animated walk-through meticulously guides viewers through selecting funds, completing KYC, and tracking portfolios. By clearly demonstrating each step, it functions as an exemplary saas user journey video, making online finance approachable and inspiring creators to prioritize user flow visibility.

What We Can Learn

Highlight connectivity capacity using specific rates like 2402 Mbps, enhancing perceived performance value for viewers.

12. Penske Software demonstration video

Get pricing of the video
PT1M11S
Duration : 1 minute and 40 seconds

Fleet telematics data integration, exemplified by Penske's sophisticated platform, masterfully transforms the complexity of disparate vehicle data into unified, actionable insights for fleet managers. Through a unique multi-provider approach and clear isometric visualization, this explainer video demonstrates how data overload is converted into simplified operations, preemptive problem-solving, and substantial administrative efficiency.

Why It Stands Out:

From Data Chaos to Unified Clarity: The Penske video brilliantly visualizes the problem of an overwhelmed fleet manager drowning in disparate information, then pivots to showcase its platform as the central hub. It clearly depicts how data from multiple telematics providers is aggregated into an intuitive dashboard UI, transforming fragmented inputs into a cohesive and easily digestible overview.

Predictive Power for Proactive Fleet Performance: Penske's approach extends beyond basic monitoring, leveraging real-time mileage and fault code data to enable predictive maintenance and expedite roadside assistance. This proactive strategy is visually reinforced through checkmark icons within hexagonal modules, demonstrating how critical issues are prioritized and resolved, significantly reducing vehicle downtime and enhancing overall fleet uptime.

* Effortless Administration & Billing Accuracy: The integration streamlines cumbersome administrative tasks, eliminating paperwork and manual data entry for processes like fuel tax reporting and billing. By automatically pulling and transmitting precise data from vehicle telematics devices, Penske ensures increased accuracy and efficiency, freeing managers from administrative burdens and saving valuable time.

What We Can Learn

Clearly define user problems; demonstrate how your digital tool provides tailored solutions efficiently.

13. HashiCorp Software platform demo

Get pricing of the video
PT1M11S
Duration : 1 minute and 45 seconds

Secure multi-cloud secrets management is vividly demystified in HashiCorp's explainer, which masterfully transforms the chaotic reality of scattered, unmanaged credentials into a vision of automated, identity-based security. The video orchestrates 2D/3D motion graphics and compelling metaphors to showcase HashiCorp Vault as the definitive, centralized solution for dynamic infrastructure.

Why It Stands Out:

From Cloud Chaos to Centralized Command: Visualizing Secrets Management The animation dramatically illustrates the escalating risks of manual secrets management across complex multi-cloud environments, using fragmented data and error simulations. It then pivots, introducing HashiCorp Vault as the singular command center, visually consolidating scattered secrets into an organized, secure, and easily governed system.

Automating Dynamic Secrets: Identity-Based Security at Scale This explainer champions automation, showcasing HashiCorp Vault's dynamic secret generation and automated credential rotation. Through abstract data flows and clear identity-based security metaphors, it demonstrates state-of-the-art cryptographic protection and granular access control vital for enterprise scalability.

* Single Workflow, Comprehensive Protection: Future-Proofing Cloud Security Highlighting a unified workflow for policy enforcement and secrets lifecycle management, this video demonstrates HashiCorp Vault's ability to reduce operational overhead and enhance compliance. This coherent approach ensures consistent security across all infrastructures, positioning the brand as a trusted partner for securing complex cloud operating models.

What We Can Learn

Clearly demonstrate advertising ROI potential with a powerful 5.5x average return on spend.

14. NetApp Platform demo video

Get pricing of the video
PT1M11S
Duration : 1 minute and 47 seconds

NetApp storage modernization explainer powerfully communicates how the ASA A-Series resolves the perennial compromise between simple, powerful, and affordable block storage. Through dynamic abstract CGI, integrated live-action scenes, and crisp on-screen textual overlays, it visually deconstructs complex data management challenges and presents a unified solution for modernizing VMware and database environments.

Why It Stands Out:

Eliminating Storage Compromises for Modern IT: The NetApp ASA A-Series video masterfully frames the common IT dilemma of choosing between simple and advanced storage, positioning its solution as the unequivocal answer. It uses a problem-solution narrative, evolving from tangled infrastructure visuals to a streamlined digital experience, empowering businesses to modernize their VMware and database environments without trade-offs.

Engineering Performance with Effortless Management: This explainer showcases the ASA A-Series' high-performance capabilities, like active-active scale-out, all-NVMe architecture, millions of IOPS, and consistent sub-millisecond latency, through impactful motion graphics and on-screen text. It simultaneously highlights effortless usability, emphasizing rapid deployment, provisioning, and one-click protection, demonstrating true "simplicity at scale."

* Visualizing Enterprise Data Power & Trust: The video builds profound confidence by illustrating petabyte scalability, built-in business continuity, a 69s data availability guarantee, and a ransomware recovery guarantee. It further underscores the NetApp ASA A-Series' value with a compelling 50% price advantage and a 4:1 storage efficiency guarantee, translating robust technical features into tangible ROI and unwavering reliability.

What We Can Learn

Highlight broad compatibility across computing platforms, ensuring relevance for 90% of organizations.

15. OPSOLUTIONS Technical concept video

Get pricing of the video
PT1M11S
Duration : 1 minute and 52 seconds

Real-time product anti-counterfeiting solution. This OPSOLUTIONS animated explainer masterfully positions its REAL Barcode/QR Code system as a comprehensive defense against counterfeiting and gray markets, leveraging patented micro-printing technology for secure authentication, while simultaneously delivering strategic market intelligence to combat illicit trade and build consumer trust.

Why It Stands Out:

Confronting Fakes: The Micro-Printing Defense: The video powerfully visualizes how OPSOLUTIONS' patented micro-printing technology creates a copy-proof REAL Barcode/QR Code, enabling instant consumer authentication via a smartphone scan. This undeniable visual proof of genuine products directly combats counterfeit threats at the point of purchase.

Empowering Brands with Actionable Intelligence: Beyond mere verification, the solution reveals a robust brand owner dashboard. It showcases real-time alerts, scan frequency, and geographic distribution, transforming raw data into actionable intelligence for identifying counterfeit hotspots and proactively managing sales and distribution channels.

* Cultivating Trust and Market Growth: By guaranteeing product authenticity and providing in-depth consumer insights, the OPSOLUTIONS solution fosters unwavering consumer trust and loyalty. This strategic approach not only protects brand reputation and revenue but also empowers businesses to discover new markets and understand consumer behavior for sustained growth.

What We Can Learn

Highlight document interaction power showing rapid AI information retrieval directly within the text.

16. EVMS Platform walkthrough video

Get pricing of the video
PT1M11S
Duration : 1 minute and 57 seconds

The EVMS mixed fleet EV management platform video from Clever Devices effectively deconstructs the complexities of transitioning to electric vehicles by presenting its integrated solution for optimal energy prediction and operational efficiency. It visually explains how data-driven algorithmic analysis, seamless integration with existing systems, and real-time operational insights empower fleet managers to confidently navigate a hybrid future.

Why It Stands Out:

Precision Energy Management for Mixed Fleets: The video masterfully uses 2D motion graphics and infographic animation to demonstrate how EVMS's predictive algorithms factor in routes, elevation, and passenger loads. This visual analysis ensures electric vehicles are charged precisely to meet their next route's demands, eliminating guesswork and maximizing efficiency for both diesel and electric buses.

Unified Platform for Holistic Fleet Control: Clever Devices' EVMS is showcased as the central hub, seamlessly integrating data into existing fleet management solutions like CleverCAD, SmartYard, and AVM. This unified approach provides dispatchers with real-time fleet oversight and drivers with immediate updates, presenting a comprehensive, single-system view that simplifies complex hybrid operations.

* Empowering a Seamless Electric Transition: The video reassuringly communicates how EVMS empowers fleet managers to transition to electric with confidence. By providing actionable insights from detailed reporting solutions and ensuring optimized charging ("no more, no less"), the system proactively maintains electric vehicles in peak condition, saving significant time and money and accelerating sustainable fleet adoption.

What We Can Learn

Show how the solution simplifies tasks making it easy to use without training.

17. Expense OnDemand Product value proposition video

Get pricing of the video
PT1M11S
Duration : 1 minute and 58 seconds

This automated expense management platform video transforms the tedious task of financial tracking into an effortless experience, personifying relief with its iconic frown-to-smile document. Expense OnDemand leverages engaging 2D animation and crisp UI showcases across desktop and mobile, clearly demonstrating how its flexible, cost-effective solution streamlines reporting for businesses.

Why It Stands Out:

Effortless Automation for Unprecedented Clarity: The video strategically illustrates how Expense OnDemand automates receipt tracking, policy compliance, and claim submission through a clean, intuitive dashboard, eliminating manual "treasure hunts" and reducing processing time to just a "coffee break."

Flexible Solutions: Pay Only for What You Use: Differentiating through its "one size doesn't fit all" philosophy, Expense OnDemand highlights a modular pricing structure, clearly presenting essential features and advanced add-ons so users only invest in the functionality their organization truly needs.

* Customer-Loved Simplicity with Robust Support: Expense OnDemand builds trust by showcasing real customer testimonials that praise its cost-effectiveness and seamless user interface. The video further emphasizes comprehensive, fast, and intuitive multi-platform support, ensuring users are empowered whether working from home or the beach.

What We Can Learn

Demonstrate a seamless, all-in-one workflow visually to show ease of use and accelerate adoption.

18. Mint Payments User interface demonstration

Get pricing of the video
PT1M11S
Duration : 1 minute and 59 seconds

Integrated payment platform explainer, this Mint Payments animation brilliantly deconstructs the challenge of fragmented payment systems, offering a compelling visual argument for its unified solution. Through crisp 2D motion graphics and dynamic iconography, the video orchestrates a narrative from chaotic complexity to seamless integration, showcasing how a single platform manages all payment types across in-store, online, and mobile business channels. It's a strategic showcase of simplified reconciliation and enhanced efficiency, empowering digital age businesses with centralized control and accelerated sales.

Why It Stands Out:

Orchestrating a Unified Payment Landscape: The animation masterfully visualizes the shift from a convoluted web of disparate payment vendors, banks, and devices to Mint Payments' singular, interconnected hub. This procedural animation clearly illustrates how the platform consolidates every payment type and channel, creating a harmonious and comprehensive ecosystem.

Accelerating Sales Through Streamlined Acceptance: By demonstrating effortless acceptance of chip-and-pin, contactless cards (Visa PayWave, Mastercard PayPass, AMEX ExpressPay), and mobile wallets (Samsung Pay, Apple Pay), Mint Payments is shown to enhance customer experience. This focus on seamless, diverse payment options directly links to faster transactions and increased sales opportunities.

* Centralized Control for Seamless Reconciliation: The video extends beyond point-of-sale, showcasing Mint Payments' integration with both front-office retail POS and back-office accounting software. This deep integration provides businesses with a single, clear view to accept, monitor, and reconcile all payments, simplifying financial management and ensuring complete transactional oversight in the digital age.

What We Can Learn

Highlight critical design details with precise animation; engagement increases significantly.

19. Revenue.io Application functionality demo video

Get pricing of the video
PT1M11S
Duration : 1 minute and 6 seconds

AI sales enablement platform Revenue.io's compelling explainer video illustrates how its robust, AI-powered sales enablement platform transforms fragmented "sales noise" into actionable "sales guidance." Through sophisticated motion graphics and a clear, authoritative narrative, the video effectively showcases Revenue.io's ability to maximize sales team productivity and performance by unifying diverse sales functions into a single, intuitive, and highly integrated system.

Why It Stands Out:

AI-Powered Sales Guidance: Transforming Noise into Action: The video masterfully visualizes Revenue.io's core promise by depicting a compass-like metaphor, guiding sales representatives from scattered "noise" to focused insights. This smart use of AI ensures reps receive real-time, next-best actions for every interaction, making complex sales processes intuitive and impactful.

Holistic Sales Enablement for Every Role: Moving beyond traditional outbound focus, the platform is presented as a comprehensive solution for all sales functions€”from SDRs and Account Executives to Customer Success and Support. This broad appeal highlights Revenue.io's versatility and its ability to foster peak performance across an entire revenue organization.

* Seamless CRM Integration & Automated Productivity: The explainer provides compelling visual evidence of how Revenue.io boosts efficiency by instantly routing hot inbound leads and automating all data logging directly into Salesforce. This eliminates tedious manual data entry, freeing up critical sales time and ensuring data accuracy for a streamlined, high-performance workflow.

What We Can Learn

Quantify reach and scale by supporting over 430,000 global customers.

20. Ensono Interactive platform video

Get pricing of the video
PT1M11S
Duration : 2 minutes and 11 seconds

The Ensono Windows Virtual Desktop Explainer masterfully addresses the complexities of modern remote work by strategically positioning Microsoft's cloud-based Windows Virtual Desktop (WVD), enhanced by Ensono's managed services, as the agile, cost-effective, and secure cloud-first VDI solution. It leverages dynamic abstract 3D animation and clear visual metaphors to guide IT decision-makers from problem identification to confident resolution.

Why It Stands Out:

Architecting Solutions Through Dynamic Visual Metaphor: The video visually transforms abstract, shifting cubes representing complex IT challenges and strategic questions into concrete solutions. This dynamic 3D animation and strategic color coding brilliantly simplifies overwhelming information, making Ensono's pathway to modern VDI immediately clear and digestible.

Unlocking Cost Savings with Agile Cloud VDI: Ensono confidently communicates tangible ROI, showcasing significantly reduced total cost of ownership and 62.5% cost mitigation compared to traditional options. The explainer highlights agile deployment, promising go-live in just 4 weeks, with on-demand scalability for maximum cost optimization, positioning Ensono as a key driver for financial efficiency.

* Empowering the Connected & Secure Modern Workforce: The narrative culminates in illustrating how Ensono's managed WVD solution seamlessly delivers desktops and applications to users wherever they are, enhancing connectivity and securing data. It underscores how Ensono liberates IT teams to focus on innovation by adding critical enterprise enhancements like advanced automation and comprehensive monitoring, ensuring high availability and peak performance.

What We Can Learn

Highlight cutting-edge technologies like AI and IoT to demonstrate forward-thinking innovation capabilities.

21. ANTStein Application functionality demo

Get pricing of the video
PT1M11S
Duration : 2 minutes and 20 seconds

Reimagining the traditionally cumbersome logistics billing process, this video unveils a powerful answer to delays and manual burdens. It spotlights ANTStein SQUARE, an automation engine engineered to conquer the challenges faced by global providers dealing with volume spikes and deadlines.

Delivering transformation, the platform boasts an intelligent, no-code approach. An effective application functionality demo reveals its unique fractal machine learning and self-healing cognitive bots. This achieves a 93% processing time reduction and 92% document accuracy, yielding recovered revenue and streamlined operations, an inspiring leap in efficiency.

What We Can Learn

Highlight core components and their quality through clear engaging animation.

22. LEITNER Showcase user interface video

Get pricing of the video
PT1M11S
Duration : 2 minutes and 31 seconds

Autonomous gondola lift safety is dramatically elevated as LEITNERs LeitPilot system redefines operational efficiency and passenger trust. This 3D animated explainer meticulously showcases how advanced automation and robust safety protocols integrate seamlessly, proving its capability to manage complex operations with intelligent precision and minimal human intervention.

Why It Stands Out:

Autonomous Safety Unveiled Through Dynamic Visualization: LEITNERs video masterfully visualizes the LeitPilot system's advanced safety features through animated overlays, highlighting LiDAR sensors for pit surveillance, multi-stage safety gates that check for obstacles, and real-time surveillance cameras. Simulated scenarios, like late passenger boarding or blocked doors, directly demonstrate the system's intelligent, instantaneous responses, building unwavering confidence in autonomous operation.

Intelligent Passenger Flow & Operational Efficiency: The video clearly illustrates a streamlined and efficient passenger experience within the LEITNER station. By segmenting the boarding area and depicting the smooth, guided entry into the cabins, it effectively communicates optimized passenger flow, reduced wait times, and enhanced overall operational throughput, crucial for high-capacity transport solutions.

* Real-time Oversight & Precision Engineering: Showcasing the LeitControl user interface, the video emphasizes that LeitPilot, while autonomous, remains under intelligent oversight. This transparency, combined with the detailed rendering of cabin guides designed for stability and comfort, underscores LEITNERs commitment to precision engineering, ensuring reliable and secure transport.

What We Can Learn

Showcase intricate details and bespoke care through visuals building viewer desire.

23. Qlik Solution showcase video

Get pricing of the video
PT1M11S
Duration : 2 minutes and 50 seconds

Qlik Sense platform explainer video strategically showcases how its modern cloud analytics platform empowers a data-literate workforce by blending cutting-edge AI with human intuition. Through a seamless demonstration of its unique associative engine and intuitive interface, the video illustrates how Qlik Sense enables comprehensive data discovery, transforming raw data into actionable insights for real business change.

Why It Stands Out:

Beyond Black Box AI: The Associative Engine's Clarity: Qlik Sense leverages its unique associative engine and cognitive AI to go beyond traditional "black box" systems, actively revealing both related and unrelated data. This visual "peripheral vision" empowers users to uncover hidden insights and eliminate blind spots, fostering deeper understanding and more impactful decisions.

Empowering Intuitive Exploration and Smart Data Prep: The video highlights Qlik Senses intuitive drag-and-drop interface and smart data preparation, enabling self-service analytics and effortless combination of data from multiple sources. AI-recommended associations and optimal chart selections streamline the analysis process, allowing anyone to visualize and interact with complex data fluidly.

* Building a Scalable, Customizable Analytics Ecosystem: Qlik Sense is presented as an enterprise-ready solution, built on a high-performance, cloud-native architecture offering robust scalability, security, and governance. Open APIs enable endless customization, embedded analytics, and multi-cloud deployment options, making it a flexible foundation for comprehensive, organization-wide data transformation.

What We Can Learn

Highlight durability and versatility through challenging environments connecting product strength to needs.

24. Liquid Data Technical software animation

Get pricing of the video
PT1M11S
Duration : 31 seconds

This data analytics platform explainer for IRI's Liquid Data masterfully transforms abstract data complexity into tangible strategic potential for FMCG businesses. Through sophisticated abstract motion graphics and a concise narrative journey, the video elegantly guides viewers from data overload to clear, actionable insights, empowering decision-makers to pursue their full market advantage.

Why It Stands Out:

Translating Data Overload into Visual Clarity: The video brilliantly uses dynamic line rendering and seamless object transformations to abstract overwhelming data streams, then distills them into simplified, understandable visual pathways. This signature technique visually articulates how Liquid Data processes complexity, making the intangible accessible and immediately comprehensible.

Unlocking Market Potential with Fluid Insights: IRI's explainer emphasizes outcomes, beginning with the challenge of "Some see data" and pivoting to "We see potential." The animated sequence culminates in the concept of "Liquid Data," symbolizing adaptable, flowing insights that directly empower FMCG businesses to identify and seize untapped growth opportunities.

* Precision-Crafted Motion Graphics for Strategic Impact: With high-fidelity animation and perfectly synchronized on-screen text, the video's information design is impeccable. Each visual revelation and textual cue is deliberately placed to reinforce the value proposition, ensuring that the strategic message€”turning raw information into powerful insights€”is delivered with utmost clarity and credibility.

What We Can Learn

Simplify complex biological concepts using detailed animation; video improves comprehension by 85 percent.

25. Unito Software user guide video

Get pricing of the video
PT1M11S
Duration : 40 seconds

Two-way integration explainer video Unitos platform explainer masterfully demonstrates how to eliminate data silos and manual updates, delivering seamless collaboration across diverse work tools. Through elegant UI-driven animations and intuitive workflow visualization, the video concretely proves Unitos ability to keep teams aligned with effortlessly synchronized, up-to-date information.

Why It Stands Out:

Seamless Collaboration, No Matter the Tool: This Unito video immediately establishes its comprehensive reach by animating a vast ecosystem of popular tools, from Google Sheets to Airtable and GitHub, orbiting a central data source. It visually communicates how teams can collaborate effectively, ensuring everyone stays connected and informed regardless of their preferred application.

Intuitive Two-Way Sync Setup in Clicks: Unito expertly simplifies complex automation with an innovative "IF-THEN-AND" visual builder. This intuitive interface demystifies the setup of two-way data synchronization flows, demonstrating how users can effortlessly configure intricate rules in just a few clicks, making powerful integration accessible to all.

* Rest Easy: Never Miss an Update Again: The explainer culminates in a powerful visual metaphor of relief, where a previously stressed user relaxes as Unito handles all data synchronization automatically. This impactful ending reinforces the brands promise of reduced manual effort and unwavering data consistency, delivering genuine operational peace of mind.

What We Can Learn

Clearly define the specific audience segments the solution benefits for precise connection.

26. TEKsystems Explain product simply video

Get pricing of the video
PT1M11S
Duration : 42 seconds

Technology ROI explainer video TEKsystems' dynamic motion graphics video positions them as an indispensable strategic partner that transforms complex technology visions into measurable, future-proof results. It orchestrates abstract data visualizations, kinetic typography, and seamless digital transitions to elegantly demystify the journey of digital transformation and empower businesses to 'Own Change.'

Why It Stands Out:

Dynamic Abstract Visuals Articulating Complex Services: TEKsystems masterfully uses flowing digital landscapes and interconnected data streams to visually represent intricate technological concepts. This abstract yet compelling aesthetic ensures their diverse service offerings, from Cloud to AI/ML, are communicated with universal clarity and innovative flair.

Deconstructing Complexity for Agile Implementation: The videos rapid-fire kinetic typography and energetic transitions promise to "take the complexity out of implementation." By highlighting Lean-Agile principles and portable architecture, it visually assures viewers of a streamlined, efficient, and adaptable approach to technology adoption.

* Translating Vision into Measurable Business Outcomes: Through compelling data visualizations, the video vividly illustrates how TEKsystems transforms abstract goals into tangible, measurable results. This focus on demonstrable ROI and sustained technological power builds credibility, inspiring confidence in their ability to deliver strategic, long-term business value.

What We Can Learn

Clearly define the problem before presenting the solution for powerful audience connection.

27. LiveX Cross-platform feature video

Get pricing of the video
PT1M11S
Duration : 54 seconds

AI-driven customer experience platform, LiveX.AI presents a compelling explainer that redefines customer engagement and business efficiency. This video masterfully showcases how LiveX.AI deploys bespoke, continuously learning AI agents, proving its value through dynamic data visualization, seamless UI/UX demonstrations, and quantifiable impact across all customer touchpoints.

Why It Stands Out:

Quantifiable Impact: Driving Business Growth with AI: LiveX.AI directly addresses core business objectives by visually demonstrating its ability to boost profits, reduce churn, and improve customer satisfaction. The video strategically highlights a 5X increase in conversion rates and 78% cost reduction, positioning LiveX.AI as a powerful engine for measurable growth and immediate ROI.

Dynamic Data Fusion: Building Intelligent, Adaptive Agents: LiveX.AI's explainer uniquely visualizes how its AI agents are created. It clearly illustrates the seamless ingestion of an organization's brand personality, business workflows, URLs, databases, and APIs into a central hub, enabling the continuous learning and no-code deployment of a highly personalized and intelligent AI agent.

* Seamless Omni-Channel Engagement: AI Where Your Customers Are: The video showcases LiveX.AI's versatile integration capabilities across every customer interaction point. From powering search bar recommendations and QR code-initiated mobile interactions to supporting AI voice agents for phone calls and boosting live agent productivity, it ensures customers receive precise, actionable assistance via video, text, or images, anywhere, anytime.

What We Can Learn

Highlight critical health statistics visually; 93 million children face overweight or obesity challenges.

28. SAP How platform works video

Get pricing of the video
PT1M11S
Duration : 56 seconds

This platform explainer for SAP Concur meticulously addresses the critical need for an adaptive travel and expense compliance solution. Through compelling split-screen visuals and data-driven motion graphics, it quantifies the risks of regulatory non-compliance, then showcases SAP Concur's comprehensive suite as the future-proof guardian against evolving mandates and security vulnerabilities.

Why It Stands Out:

Navigating Regulatory Shifts with Proactive Compliance: SAP Concur's video opens with a strategic juxtaposition of business operations and governmental institutions, establishing a clear problem-solution narrative. It highlights a critical 27% non-compliance gap using a dynamic pie chart and warning icons, effectively building urgency for an adaptive travel expense compliance solution.

The Adaptive Arc: Comprehensive Policy Enforcement: The core of the video's argument is delivered through an innovative expanding arc infographic. This signature visual elegantly illustrates SAP Concur's ability to apply centralized global spend policies across travel, expense, and security, showcasing dynamic adaptability as compliance standards change both internally and externally.

* Assured Authority Through Visual & Strategic Clarity: With high production values, seamless integration of live-action footage with sophisticated motion graphics, and a confident narration, the video instills trust. It clearly and authoritatively communicates the platform's role in mitigating risks and maintaining organizational integrity, ensuring the SAP Concur brand is positioned as a reliable, future-ready partner.

What We Can Learn

Keep videos concise to maintain viewer attention; videos under 60 seconds see peak engagement.

29. NEXAR Cloud platform explainer

Get pricing of the video
PT1M11S
Duration : 56 seconds

This electronics ecosystem integration platform video for NEXAR masterfully illustrates how their solution bridges the historical fragmentation of the electronics industry. It strategically visualizes disparate processes converging into a unified, collaborative environment, democratizing information and streamlining the entire product lifecycle from design to manufacturing. NEXAR is presented as the essential hub for unparalleled efficiency and accelerated innovation.

Why It Stands Out:

Bridging Industry Silos for a Connected Future: The video opens with a compelling dynamic ecosystem visualization, portraying scattered industry functions before seamlessly converging them into NEXAR's central platform. This powerful visual metaphor immediately communicates how NEXAR unifies fragmented processes and information across the entire electronics value chain, setting the stage for enhanced collaboration.

Visualizing Seamless Information Flow: Through animated data flow pathways and high-fidelity digital rendering of UI interactions, the explainer clearly demonstrates how NEXAR integrates tools like Altium Designer and Octopart. This precise information design, set against a clean, grid-based aesthetic, demystifies complex data exchange, showing how a centralized information model powered by NEXAR's API fosters clarity and accessibility.

Empowering Collaborative Efficiency: By showcasing how diverse stakeholders, from engineers to manufacturing teams, interact within a shared, intuitive environment, NEXAR champions a revolution in workflow efficiency. The narrative emphasizes how this integrated approach, supported by on-screen text and real-world application visuals, leads to faster product development and manufacturing automation, ultimately reinventing the business of electronics.

What We Can Learn

Highlight cost savings and efficiency; explaining benefits increases conversion rates by up to 30 percent.

30. Introhive Product explainer video

Get pricing of the video
PT1M11S
Duration : 2 minutes and 0 seconds

CRM data revenue acceleration is at the heart of Introhive's animated explainer, which strategically transforms the perception of Customer Relationship Management from a data entry burden into a powerful engine for growth. Through vibrant motion graphics and a clear four-step methodology, Introhive visually deconstructs common CRM frustrations, demonstrating a seamless pathway to operational efficiency and elevated sales performance for B2B sales enablement.

Why It Stands Out:

Automating CRM to End Data Entry Drudgery: Introhive directly tackles a major pain point by showcasing automated data entry, liberating sales teams from up to 7 hours of mundane tasks weekly. This visual narrative effectively transitions from depicting "data blues" and human error to a dynamic, efficient system, reinforcing Introhive's promise of clean data input leading to actionable intelligence, allowing teams to reclaim valuable time for strategic efforts.

Revealing Hidden Relationships for Faster Sales: The explainer highlights Introhive's ability to cleanse outdated and duplicate CRM data, ensuring a reliable, real-time database. By then "revealing" hidden connections through a real-time relationship map, Introhive empowers teams to share warm leads and exploit previously untapped opportunities, fundamentally shortening sales cycles and driving quicker conversions by leveraging the full potential of a clean, interconnected customer ecosystem.

* Empowering Every Team Member for Peak Performance: Leveraging AI technology, Introhive guides sales teams to achieve higher performance, effectively turning every member into a "superstar." The animation illustrates how this targeted guidance increases win rates and enables more strategic engagement. This strategic focus on team empowerment and accelerated revenue solidifies Introhive's position as a holistic solution for fostering stronger relationships and boosting overall business growth.

What We Can Learn

Highlight adaptable design features that meet varying project needs and environmental conditions.

How can a platform explainer video showcase key features?

Key features are best showcased through concise explanations, dynamic visuals demonstrating real-world use cases, and a clear focus on user benefits.

Key elements of a compelling explainer video script?

A compelling script hooks the viewer with a relatable problem, presents the platform as the solution, and highlights its key benefits, ending with a clear call to action.

What visuals best convey complex platform features in an explainer video?

Visuals like screen recordings, animated graphics, and data visualizations effectively communicate complex features, making them easily digestible for viewers. For example, an animated graphic could show how data flows through a platform, simplifying a technical process.

How does animation simplify platform processes in explainer videos?

Animation breaks down complex platform processes into visually engaging steps, demonstrating workflows, user interactions, and functionalities with clarity.

Best practices for branding in platform explainer videos?

Consistent branding elements (logo, color palette, typography) throughout the video reinforce brand identity and create a cohesive viewing experience.

How do companies use explainer videos for effective onboarding?

Explainer videos streamline onboarding by simplifying complex processes, making them more engaging and accessible for new users, reducing support costs.

How can my explainer video resonate with my target audience?

Understanding your target audience's needs, pain points, and preferred communication style is crucial for creating a video that resonates and drives action.

The process for creating a professional platform explainer video?

Creating a professional explainer video involves pre-production (scripting, storyboarding), production (animation, voiceover), and post-production (editing, sound design). Typical turnaround times range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.

Strategies for repurposing content for platform explainer videos?

Existing content like blog posts, presentations, and white papers can be repurposed into concise, engaging video scripts, maximizing content reach and impact.

Effective calls to action for platform explainer videos?

Effective calls to action clearly guide viewers on the next step, whether it's exploring the platform, requesting a demo, or signing up for a free trial.

Choosing the right tone and style for my explainer video?

The right tone and style depend on your brand and target audience. A formal tone suits professional services, while a playful tone might work for a consumer app.

Common mistakes to avoid in platform explainer videos?

Avoid jargon, overly long videos, and unclear calls to action. Keep it concise, engaging, and focused on user benefits.

How can a video clearly convey my platform's value?

Clearly articulate your platform's value proposition by showcasing how it solves problems and improves users' lives, focusing on tangible benefits.

Using explainer videos to drive website traffic?

Drive website traffic by promoting your explainer video on social media, embedding it on your website, and including it in email marketing campaigns.

Effective storytelling in platform explainer videos?

Effective storytelling structures the video with a clear beginning, middle, and end, using narrative techniques to engage viewers and make the information memorable. For example, a character facing a challenge that the platform solves creates a relatable and engaging story.


Crafting Platform Narratives That Resonate


Beyond simply explaining functionality, effective Platform Explainer Video initiatives excel at crafting stories. Success begins unlocking deep user motivations, moving past obvious frustrations to uncover true needs driving their search. Aligning the video narrative precisely with these underlying desires ensures viewers immediately connect, feeling the platform understands their reality. This personal resonance makes the journey compelling.

It becomes essential articulate a distinct platform value proposition early. Why this solution? How does it uniquely solve their problem? Integrating relatable scenarios allows viewers see themselves succeeding with the platform, fostering emotional connection. We see platform value articulated not just stated.

Leveraging data insights refining video content crucial. Analyzing how viewers engage informs narrative adjustments maximizing impact retention. Developing targeted video variations different audience segments ensures personalized messaging addressing specific needs. Seamlessly integrating a clear call to action guides viewers toward next steps tracking video effectiveness.

  • Employ impactful visual storytelling techniques conveying the platform's message memorably.

  • Structure a cohesive narrative arc guiding viewers through a problem solution journey retaining attention.

  • Showcase features by highlighting the tangible transformation they enable for the user.

  • Utilize clear concise language avoiding jargon ensuring universal understanding.


  • Crafting narratives resonating deeply audiences transforms videos powerful tools driving engagement achieving goals.


    Why Advids for Platform Explainer Video?


    At Advids, we create high-quality, original Platform Explainer Videos designed to achieve your business goals. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.

    Experience the Advids Advantage:

    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through engaging Platform Explainer Videos.
    12+ Years of Proven Success: With over 3400 clients served and more than 315 successful Platform Explainer Video projects completed, we understand what makes these videos truly effective.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    Crafting Your Compelling Narrative:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of the final animation.
    Creative Storytelling Through Animation: Our team of animators and storytellers craft captivating narratives that resonate with your target audience and inspire action.
    Customized Platform Explainer Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other Platform Explainer Video formats.

    Leveraging Technology and Expertise:

    Cutting-Edge Platform Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to develop impactful Platform Explainer Videos.


    Ready to unlock the potential of Platform Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Platform Explainer Video?


    A platform explainer video is a concise and engaging video that effectively communicates the value proposition, features, and benefits of a software or online platform. It aims to educate the target audience, simplify complex concepts, and encourage engagement or adoption. platform explainer videos are used across various marketing and sales channels to introduce new products, educate potential customers, and guide users through the platform's features.

    Platform explainer videos are used in a variety of ways, including product launches, onboarding new users, customer support, and marketing campaigns. They can be used to showcase the platform's features, demonstrate its benefits, and build trust with potential customers.


    What do top Platform Explainer Videos have in common?


    Mastering platform explainer videos requires focusing on the user journey and showcasing tangible value.

    Ideal User Profile - Deeply understand user demographics, pain points, and motivations for better targeting.

    • Core Platform Value - Articulate the unique value proposition concisely and memorably.
    • Problem-Solution Alignment - Visually demonstrate the platform's effectiveness in solving the problem.
    • Storytelling Power - Use relatable characters and scenarios to build emotional connection.
    • Intuitive User Journey - Use screen recordings or animations to showcase smooth user navigation.
    • Feature Impact - Focus on features that directly address user needs and desires .
    • Visual Branding - Use consistent colors, fonts, and imagery to reinforce brand identity.
    • Measurable Outcomes - Use data visualizations to present compelling results and statistics.
    • Authentic User Voices - Show short video clips of real users sharing their positive experiences.
    • actionable next steps - Use clear and concise language, and include a prominent call to action .


    What makes Platform Explainer Video effective?


    Platform explainer videos gain traction when they begin by pinpointing core user pain points , moving beyond surface-level frustrations. This approach allows for a deeper understanding of what truly motivates the target audience. Articulating unaddressed market demands is equally important, showcasing how the platform fills a void that existing solutions have overlooked.

    Aligning video narrative with identified user needs ensures that the story resonates with viewers, creating a sense of relevance and understanding. Employing impactful visual storytelling goes beyond just aesthetics; its about using visuals to convey the platforms message in a memorable way. Structuring a cohesive narrative arc for viewer retention is essential, guiding the audience through a clear and engaging journey.

    Presenting a distinct platform value proposition is crucial, clearly articulating what makes the platform unique and beneficial. Incorporating relatable scenarios to foster emotional resonance helps viewers connect with the platform on a personal level, increasing engagement. Leveraging data insights to refine video content ensures that the message is continuously optimized for maximum impact.

    Developing targeted video variations for audience segments allows for a more personalized approach, addressing the specific needs and preferences of different groups. Integrating a precise call to action with measurable outcomes guides viewers towards desired actions, ensuring that the video achieves its intended purpose.


    How long should your Platform Explainer Video be?


    Optimize platform explainer video length for maximum impact by aligning video style, content, and target audience.

    Pre-production Considerations for Determining Video Length:

    • What's the platform's core value proposition?
    • Who is the ideal platform user?
    • Which features need highlighting?
    • Does the animation style match the platform?
    • What's the video's call to action?
    • Where will the video be shared?
    • How does the video fit the marketing plan?

    Platform explainer video length guide

    Platform Explainer TypesVideo LengthUse CaseFunnel
    Animated Explainer60-90 secondsClearly explains complex features using engaging visuals and concise narration Ideal for SaaS platforms showcasing intricate workflowsAwareness
    Live Action Explainer45-75 secondsShowcases platform in use, highlighting user experience and benefits Uses real people interacting with the platform for authenticityConsideration
    Kinetic Typography30-60 secondsEmphasizes key platform benefits and USPs through dynamic text and visuals Suitable for quick overviews and social mediaAwareness
    Whiteboard Animation60-90 secondsIllustrates platform's value proposition step-by-step, ideal for complex processes Uses a friendly, approachable styleConsideration
    Motion Graphics15-45 secondsCreates a visually stunning introduction to the platform, highlighting key features Uses short, impactful clips and transitionsAwareness


    How to create Platform Explainer Videos?


    Mastering platform explainer videos requires a strategic approach that prioritizes audience understanding and clear communication of value.,,Crafting compelling platform explainer videos demands a precise understanding of your target audience and a clear articulation of the platform's unique value proposition.

    * Target Audience Definition - Identify user personas to tailor messaging, addressing specific needs and pain points. This ensures resonance.

    • Video Goal Setting - Define a clear, measurable objective (e.g., increase sign-ups by X%). This provides a benchmark for success.
    • Storyline Development - Structure the narrative around a compelling problem/solution framework, showcasing platform benefits. This creates engagement.
    • Storyboard Creation - Use a storyboard to visualize the video's flow, ensuring a logical sequence and impactful visuals. This enhances clarity.
    • Style Selection - Choose a style that reflects the platform's brand and personality, enhancing memorability and brand recognition. This builds consistency.
    • Script Writing - Use concise, benefit-driven language, focusing on key features and their impact on users. This maximizes impact.
    • voiceover Recording - Employ a professional voice actor whose tone matches the brand and engages the audience. This builds trust and credibility.
    • Visual Design - Use high-quality graphics and animations that are both visually appealing and informative. This improves understanding.
    • Animation/Filming - Showcase platform functionality clearly through seamless transitions and engaging visuals. This demonstrates usability.
    • Post-Production Editing - Ensure a polished final product with smooth transitions, consistent branding, and a clear call to action. This enhances professionalism.


    Animation Styles for Platform Explainer Videos


    Having explored the core components of successful platform explainer videos, let's delve into the exciting realm of animation styles. Choosing the right style is paramount, as it directly impacts how effectively we communicate our platform's value and resonate with our target audience. From sleek motion graphics to charming character animations, each style offers unique advantages. Let's uncover the perfect fit for your platform's story.

    For SaaS platforms, 2D animation offers a cost-effective way to explain complex features, making it a popular choice for SaaS platform explainer video examples. Meanwhile, 3D animation shines in product explainer videos, bringing products to life with stunning detail. Looking for inspiration? Explore top platform explainer video examples showcasing diverse styles. Whether crafting a business explainer video for a startup or a large corporation, the right animation style is key.

    • 2D Animation: Versatile and budget-friendly, 2D animation excels at simplifying complex concepts, making it ideal for software tutorials and explainer videos.
    • Whiteboard Animation: engage viewers with the storytelling power of whiteboard animation, perfect for breaking down complex processes step by step.
    • Motion Graphics: capture attention with dynamic visuals and impactful messaging, highlighting key features and benefits with flair.
    • Live Action: Build trust and connection by incorporating real people interacting with your platform, showcasing its user-friendliness and benefits.

    Ultimately, the best animation style depends on your specific needs and goals. Consider your target audience, brand personality, and budget when making your decision. By carefully selecting the right style, we can create a platform explainer video that truly captivates and converts.


    Incorporating a Clear Call to Action


    Crafting a compelling call to action is the final piece of the puzzle in creating effective platform explainer videos. We've covered the importance of understanding our audience, defining our message, and choosing the right animation style. Now, let's explore how we can encourage viewers to take that crucial next step . A well-crafted call to action transforms passive viewers into active users .

    Think of your call to action as the bridge between information and action. It's the moment where we guide our viewers towards the desired outcome , whether it's signing up for a free trial, exploring a specific feature, or downloading a valuable resource . Let's explore some key strategies to make our calls to action truly effective.

    By following these strategies, we can transform our platform explainer videos from informative pieces into powerful conversion tools . Remember, a strong call to action is the key to unlocking the full potential of our videos and driving meaningful results for our platforms.


    Crafting a Compelling Narrative


    Crafting a compelling narrative is more than just stringing together facts about your platform. It's about capturing your audience 's attention, resonating with their needs, and ultimately, persuading them to take action. Think of your explainer video as a mini-movie , with a beginning, middle, and end. A story that not only informs but also entertains and inspires. Analyzing software platform explainer video examples reveals a common thread: a compelling narrative.

    Let's explore how we can weave this magic into our own platform explainer videos.

    • Understand Your Audience: Knowing your audience is like having a secret weapon. Understanding their pain points, motivations, and desires allows us to tailor our message for maximum impact. This is where platform explainer video case studies become invaluable, offering real-world insights into what resonates with different audiences.
    • focus on benefits , Not Features: Nobody cares about a list of features . What they care about is how those features improve their lives . So, instead of saying "our platform has X feature," say "our platform helps you achieve Y benefit." This shift in focus makes your narrative more compelling and relatable.
    • Show, Don't Just Tell: visuals are your best friend . Use them to showcase your platform in action, demonstrate its ease of use, and bring your story to life. A well-crafted Software explainer video can transform complex technical information into an engaging story.
    • Craft a Clear Call to Action: What do you want your viewers to do after watching your video? Visit your website? Sign up for a free trial ? Make it crystal clear with a strong call to action. Even a corporate explainer video can benefit from a strong narrative, making it more relatable and memorable.

    By following these tips, we can transform our platform explainer videos from dry recitations of facts into captivating stories that resonate with our audience and drive results.


    The Role of Visual Metaphors


    Beyond technicalities, let's explore the magic of visual metaphors. They transform complex ideas into relatable visuals, boosting engagement and comprehension. Think of a service explainer video using a bridge to represent connecting users with solutions—instantly conveying value. Metaphors bridge the gap between features and benefits, making your platform's value crystal clear.

    Metaphors clarify abstract concepts, making them easier to grasp. Imagine a financial platform explainer video examples using a shield to represent security, instantly building trust. They also create emotional resonance, connecting with viewers on a deeper level. Furthermore, metaphors enhance memorability. A unique visual metaphor can differentiate your platform, setting it apart from competitors. For instance, in B2B platform explainer video examples, metaphors can effectively illustrate complex software integrations, making them easier for potential clients to understand.

    • A strong visual metaphor makes your platform unforgettable.
    • Metaphors simplify complex processes, breaking down workflows into digestible visuals.
    • They add visual interest, making your video more engaging.
    • Consistent use of metaphors strengthens brand identity.

    By carefully selecting and integrating visual metaphors, we transform explainer videos from informative pieces into compelling narratives that resonate with our audience and drive results. A well-chosen metaphor can be the key to unlocking your platform's full potential.


    Managing Expectations During Production


    Producing a platform explainer video is a collaborative journey. Let's explore how we can navigate the production phase smoothly, setting realistic expectations and fostering effective communication. A clear understanding of the process ensures a successful outcome, whether we're creating a technology explainer video or showcasing enterprise platform explainer video examples.

    Imagine this: you've finalized your script and chosen your animation style. Now, the real work begins. Managing expectations during production is crucial for a smooth process. It's about clear communication, realistic timelines, and a shared understanding of the project's scope. A well-defined platform demo video , for instance, can be invaluable in setting expectations early on.

    Let's dive into key considerations for a successful production experience.

    • Timelines: Production timelines depend on factors like animation style and complexity. A 2D animation might take a few weeks, while a complex 3D animation could take several months. Discuss timelines upfront to avoid surprises.
    • Budgets: Budgeting depends on your chosen style. Whiteboard animation is generally more budget-friendly than 3D. When creating marketing platform explainer video examples, consider your budget and desired level of visual sophistication.
    • Feedback: Feedback is essential for iterative improvement. Establish a clear feedback process, ensuring it's constructive and actionable. This is especially important when developing enterprise platform explainer video examples, where accuracy and clarity are paramount.
    • Legal Aspects: Ensure you have the necessary licenses for music and visuals. This is crucial for all types of explainer videos, from simple technology explainer videos to complex software demonstrations.

    By addressing these key aspects, we can ensure a smooth and successful production process, transforming our vision into a compelling platform explainer video. Open communication and realistic expectations are the cornerstones of a successful collaboration.

    Author & Editor Bio

    Author Jai Ghosh

    A video producer with a passion for creating compelling video narratives, Jai Ghosh brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.