Video Marketing

3D Assembly Animation Examples: 30 Videos by Who Builds It

Introduction

An assembly animation is built for one pair of hands

Tip a box of parts onto a table. Before anyone builds anything, one question decides the instructions. Whose hands are on the screwdriver?

A factory worker needs the sequence. An engineer needs the fit. An installer needs the steps in order. An owner needs proof it takes minutes.

Your software product gets assembled too. Your engineers build it. The buyer's developers wire it in. An admin sets it up. Then one person opens it at their desk. An animation that tries to serve all four pairs of hands serves none of them.

The short answer: the 3D assembly animations that work are built for one pair of hands. Factory Floor shows the maker building it, to prove the quality. Drawing Board shows an engineer where the part fits in their design. Toolbox walks an installer through every step on site. Kitchen Table proves an owner can do it alone. The 30 examples below are grouped by who holds the tool. For the inside of a product rather than the hands that build it, see these 3D exploded view video examples.

Planning a 3D assembly animation?

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30 examples

3D Assembly Animation examples

Builder 1 · Factory Floor

If buyers doubt the quality, show the maker building it.

A restaurant with an open kitchen sells trust before the first plate arrives. Your buyer's security review works the same way. They want to see how the product is built before they believe what it does.

I call it the Factory Floor: the build shown in the maker's own order, core first. Six examples.

Aptera Delta production design video

Aptera's video introduces Delta, the production design of its solar electric vehicle. It builds the car from the chassis out, part by part.

What works here:

  • It starts on the core chassis. Every later part has somewhere to land, so the viewer can follow the build.
  • Components arrive one at a time, from composite panels to the integrated solar panels. The modular build is shown, not claimed.
  • The finished car is the payoff: the doors open and the solar roof catches the light.

The move: Build your product on screen from its core outward, in the order your team builds it. If a viewer can't name the core part afterward, the build started in the wrong place.

Devialet Phantom I assembly video

Devialet's 16-second film assembles the Phantom I speaker from scattered parts. The YouTube title carries the claim: 1431 custom parts.

What works here:

  • One number does the quality argument. 1431 custom parts says more about the engineering than any adjective.
  • There's no narration. Parts move into place and the speaker forms, which is all the explaining 16 seconds allows.
  • The last frame is the finished product, so the build and the object stay linked in memory.

The move: Find the one number that shows how much went into your product: parts, tests or integrations. If it wouldn't surprise a buyer, pick a different number.

Amkor DSMBGA 3D product animation

Amkor takes its DSMBGA package for 5G RF modules apart, layer by layer, in 31 seconds.

What works here:

  • The exploded view runs one layer at a time, so a technical viewer can count what's inside.
  • Double-sided attach and conformal shielding each get their own moment, instead of one crowded frame.
  • The claim is space: more components in a smaller module, which is what an RF designer is short of.

The move: Give each claim its own layer and its own beat. If two claims share a frame, split them.

Amkor 2.5D TSV assembly animation

Amkor's second film here is a process, not a part. It follows 2.5D TSV packaging from the first step to the finished module.

What works here:

  • Each stage is named on screen: micro-bumping, logic and HBM placement on a 300mm wafer, underfill dispense, compression molding and module singulation.
  • The order is the factory's order. A buyer sees the control in the sequence itself.
  • A cutaway closes it. Through-silicon vias carry high-bandwidth, low-latency interconnects and power, so the process ends on what it delivers.

The move: Show the process in your own build order, then end on the result the buyer pays for. If the last frame is still a process step, add one more shot.

JAKA robotic pin-hole assembly video

JAKA's animation puts one assembly task on screen: a robot arm fitting a pin into a hole, guided by JAKA's vision servo technology.

What works here:

  • The task is in the YouTube title, so the viewer knows exactly what to watch for.
  • The technology gets one name, Vision Servo, instead of a list of sensors and software.
  • Clean 3D renders, typography and graphics carry it, with music instead of a voiceover.

The move: Name the one assembly task your product does better, and put it in the title. If the title lists features instead of a task, rewrite it.

GEA BluGenium 3D assembly video

GEA builds the compressor inside its BluGenium ammonia chiller on screen. Then it shows the controls and the cooling cycle.

What works here:

  • The GRASSO V Series compressor assembles from pistons, connecting rods and crankshaft, with see-through effects on the casing.
  • Then the screen: the GEA Omni control panel, with apps and predictive maintenance charts. The machine has software, and the video says so.
  • Color-coded fluid shows de-superheating, condensation and evaporation. The case closes on natural refrigerants with zero global warming potential.

The move: If your product has a control screen, show it right after the build. If the screen never appears, a buyer assumes it's an afterthought.

Builder 2 · Drawing Board

If an engineer designs you in, show your part inside their system.

Quality settles one doubt. The next buyer isn't asking how you built it. They're asking where it goes in what they're building.

An architect picks a window by the frame size, not the view. Your buyer's developer reads your API docs the same way. I call it the Drawing Board: your part shown in place inside the larger system, with the specs an engineer checks. Six examples.

TE Connectivity engineering animation video

TE Connectivity strips a car back to its wiring. The point is to show where its data connectors sit in next-generation vehicle designs.

What works here:

  • Layers of the vehicle fade away, leaving the wiring and component placement an architecture engineer works with.
  • Named connectors carry named loads: MATE-AX and GEMnet for up to 56 Gbps, feeding 12-megapixel cameras, radar, LiDAR and 8K displays.
  • MATEnet Ethernet and NET-AX+ modular hybrid connectors tie it to high-performance computing, with the car framed as a “smart hub.”

The move: Show your part inside the buyer's whole system, then name the load it carries. If the engineer can't point to where it sits, zoom out.

Phoenix Contact M12 connectors assembly video

Published by distributor Proax Technologies, this video compares five ways to wire Phoenix Contact M12 connectors.

What works here:

  • Five connection technologies appear in turn: Push-in, QUICKON, Crimp, Screw and Piercecon.
  • Cutaways show each one's internal mechanism, which is what an engineer compares when choosing.
  • The video doesn't push one answer. It lets the engineer pick the method that fits their application.

The move: If buyers choose between your options, show them side by side with the inside visible. If a viewer can't say which option suits them, the comparison is missing a column.

igus drygear RL-S 3D animation video

Published by distributor Treotham Automation, this video breaks down the igus drygear RL-S strain wave gear for robotics.

What works here:

  • The internals run in order, from the wave generator to the flexible spline, so the working principle is visible.
  • Each part is isolated and highlighted, with a see-through effect on everything around it.
  • The selling point is lubrication-free operation, the reason a robotics engineer would design this gear in.

The move: End the breakdown on the one property that makes an engineer choose you. If it's buried in the middle, move it to the end.

Festo VTUX 3D engineering animation video

Festo's VTUX valve terminal clicks together module by module. Labels name what each part does.

What works here:

  • Modules click into place, so the viewer sees how the terminal grows with the application.
  • Labels such as “Connectivity” and “Modular Valve Performance” appear the moment that feature is shown.
  • Lighting and camera moves stay clean, so the parts carry the frame.

The move: Time each label to the moment its feature appears. If a label shows up before or after its part, the viewer reads instead of watching.

SEW-EURODRIVE sorter assembly animation

SEW-EURODRIVE starts its sorter video as a wireframe blueprint. It ends, 3:20 later, in a fully rendered sorting facility.

What works here:

  • The drawing board is literal. Wireframes turn into a working sorter, the way a system integrator's plan turns into a line.
  • Each drive part is named: synchronous motors, the SLC linear motor, MOVILINK DDI single-cable technology and MOVITRANS contactless energy transfer.
  • Safety functions such as Safe Limited Speed and Safe Torque Off are shown, with loads from packages to flexible items.

The move: If your buyer designs a system around you, open on their blueprint and build your part into it. If your product appears before the plan, reverse the order.

JUMO PEKA equipment assembly 3D video

JUMO's PEKA video shows a hygienic adapter system for fitting temperature and pressure sensors into process lines.

What works here:

  • An X-ray effect shows the sensor probe sitting inside a T-piece, with the flow moving around it.
  • Each connection type gets its own label and animation: T-pieces, adapter clamps and VARIVENT adapters.
  • One system, many fittings. The engineer sees the range before asking whether it fits their line.

The move: Show the full range of fittings, then one in place with the flow running. If the viewer never sees it working inside the line, add that shot.

Builder 3 · Toolbox

If a pro installs it, show every step in order, tool in hand.

Then someone has to fit it. That person wasn't on the sales call.

An electrician reads the wiring diagram, not the brochure. Your implementation partner or admin is that electrician. I call it the Toolbox: the install, step by step, in the order it happens on site. Nine examples. For live-action setup guides too, see these installation video examples.

AAF International MultiDock assembly animation

AAF International shows how its MultiDock filter unit goes together, using its close-coupling solution.

What works here:

  • The steps are the ones a technician does: remove the locking bolts, attach the fitting, re-fasten.
  • There's no narration. On-screen text runs in sync with each step, so it works on a loud plant floor.
  • The modular design is shown at the fit points, where installation time is actually spent.

The move: Show the install steps in the order a technician does them, with text that matches each action. If a step happens with no label, expect a technician to skip it.

Juno UCES under cabinet installation video

Acuity's Juno UCES video takes an under cabinet light from loose parts to a working kitchen.

What works here:

  • A see-through effect shows the wire management inside, which is what an installer needs to trust.
  • The 5 CCT switchable feature appears as instant changes in color temperature.
  • It ends in real kitchens and utility rooms, so the installer can picture the job.

The move: End your install video in a room that looks like your buyer's. If the last shot is still an empty studio, add the real setting.

KARL concrete anchor assembly animation

DCTech's KARL Anchor video covers the full installation of a concrete anchor in 22 seconds.

What works here:

  • Each step plays in sequence, with nothing else on screen.
  • There's no narration. Sound effects mark the key mechanical moments instead.
  • A minimal look keeps the eye on the anchor and the concrete.

The move: Cut your install video down to the steps. If a shot shows anything other than the next step, cut it.

RIIFO F6 push-fit assembly video

RIIFO's video explains the F6 push-fit fitting, which connects both PEX and multilayer pipes.

What works here:

  • One fitting, two pipe types. The compatibility claim is shown, not listed.
  • A green visual indicator in the inspection holes shows when the pipe is fully inserted. The installer gets a pass or fail check.
  • Cross-sections show the double slip prevention, with a grab ring and spacer, plus double seal rings.

The move: Give the installer a visible signal that the job is done right. If your setup has no “done” moment, design one before you animate it.

Geberit step-by-step installation 3D video

This French-language video, published by Edifis Group, shows how to install Geberit's type 10 remote flush plate.

What works here:

  • An X-ray view shows the cistern frame and pipes inside the wall, the part an installer can't see.
  • Instructions get exact: drill a 67mm hole for the flush button.
  • Cross-sections show the flush valve mechanism, so adjustments make sense before they're made.

The move: Put exact measurements on screen at the step that needs them. If an installer would pause to check the manual, the number is missing.

Schneider Electric Acti9 assembly video

Schneider Electric shows how to assemble an Acti9 residual current device add-on block onto an Acti9 circuit breaker.

What works here:

  • The title is the job: one add-on, one breaker, one assembly.
  • 3D renders show the switchgear parts coming together, with music instead of a voiceover.
  • Safety warning slides sit between the steps. For electrical work, the warning is part of the install.

The move: Keep one assembly per video, and name it in the title. If your title needs an “and,” make two videos.

Schneider Electric Harmony XA2 installation video

Schneider Electric's second video here installs a Harmony XA2 component, shown as an exploded view.

What works here:

  • Parts separate, then go back together in installation order.
  • It runs 41 seconds with no voice, so it plays anywhere.
  • “Easy” is in the title. The animation has to prove it, and the short runtime does.

The move: If your title promises easy, keep the video short enough to prove it. If it runs past a minute, cut steps or drop the word.

SolarEdge Nexis battery installation video

SolarEdge shows its Nexis battery building into modular solar storage in 24 seconds.

What works here:

  • The install method has a name, Simple-Click, and it's in the title.
  • Modules stack and click together, so a solar installer sees the whole job at once.
  • Clean typography and pacing keep it to one idea.

The move: Name your setup method, then show it in under 30 seconds. If you can't, the method needs work before the video does.

Ryco air filter assembly animation

Ryco shows its air filter fitting into an engine, with the polish of a car commercial.

What works here:

  • A see-through effect reveals the engine, then the filter housing comes apart.
  • The exploded view shows the fit, which is the doubt a mechanic has about any replacement part.
  • On-screen text repeats the narration's benefits, such as protecting against premature engine wear.

The move: If you sell a replacement, show the fit at the exact point it seats. If the viewer can't see the seal, they won't trust it.

Builder 4 · Kitchen Table

If the owner builds it alone, prove it takes minutes and no help.

The last pair of hands belongs to the owner. No installer. No one to call.

Flat-pack furniture is chosen from the photo but judged at the instructions. Your self-serve trial works the same way. I call it the Kitchen Table: the owner's setup, use or care, shown so plainly they never need support. Nine examples.

Certina DS PH200M 3D assembly video

Certina lets the viewer build a DS PH200M watch. Pick the parts, then watch them come together.

What works here:

  • Bezel, dial, hands and strap are picked as options, with percentage overlays and a “You Created It” line.
  • An exploded view and a transparent look at the movement show what sits inside the choices.
  • It's unveiled from under a cloth and closes on “We Made It,” so the owner and the maker share the build.

The move: If buyers configure your product, show the choice first and the build second. If the video never shows a choice, it's a reveal, not a configurator.

Enermax LL30 3D assembly demo video

Enermax walks PC builders through the LL30 Libllusion case: lighting, layout and what fits inside.

What works here:

  • ARGB lighting syncs with motherboard software or runs from the case, with 13 preset effects.
  • Exploded views and airflow diagrams show liquid cooler support, storage options, and GPU and PSU clearances.
  • Builder details get their own shots: a 6X ARGB hub, a detachable PSU side cover and anti-dust rubber plugs.

The move: Answer the builder's “will my parts fit?” question with numbers on screen. If they'd still need the spec sheet, add the clearances.

Stanley NeverLeak travel mug animation

Stanley's NeverLeak travel mug video proves the leak claim, then takes the lid apart for cleaning.

What works here:

  • The mug is turned upside down and nothing drips. The product name is proven in one shot.
  • The lid comes apart on screen, so the owner sees how cleaning works before buying.
  • A cutaway shows double-wall vacuum insulation and 18/8 stainless steel. It closes on the Built For Life lifetime warranty.

The move: Show the owner taking it apart, not only the factory putting it together. If cleaning or care never appears, that's the doubt you left open.

Stanley Adventure cook set animation

Stanley's second film here unpacks the Adventure camp cook set. One pot opens into a full kitchen.

What works here:

  • The set comes apart piece by piece, then nests back into one pot.
  • Each part gets its moment, from the strainer lid to the folding handles.
  • It closes on 18/8 stainless steel and the Built for Life warranty.

The move: If your product packs a lot into one unit, show it unpacking, then packing back. If it only comes apart, the owner doesn't know it goes back together.

Stauber acrylic furniture assembly video

Stauber's video shows clear acrylic furniture going together with no tools, across tables and bookshelves.

What works here:

  • The claim is on screen in plain words: “super easy” and “no tools necessary.”
  • Interlocking parts slide together, so the claim is proven in the same shot.
  • Several pieces, from coffee tables to bookshelves, show the same system works across the range.

The move: Put your easiest setup claim on screen, then prove it in the next shot. If the proof needs a cut, the claim is too big.

Woodpecker AP-H air polisher 3D animation

Published by dealer GoldenDent, this video shows the Woodpecker AP-H and AP-H Plus dental air polisher handpiece.

What works here:

  • An exploded view splits the handpiece into its three sections, the parts a dental team handles.
  • Side-by-side shots separate the supragingival and subgingival modes.
  • The transparent powder container gets its own close-up, so the clinician knows they can check it at a glance.

The move: Show the parts the owner handles every day, in the order they handle them. If a daily-care part never appears, add it.

YellowScan Explorer 3D mechanical animation

YellowScan's teaser shows the Explorer LiDAR unit coming apart into the modules an operator swaps.

What works here:

  • Hot-swappable batteries and camera modules (30MP, 60MP and 35MP Dual) come apart on screen.
  • The device's display shows battery status, storage and initialization, the readouts an operator checks before a flight.
  • It ends mounted on a drone, ready to fly.

The move: Show the swap your operator does in the field, and the screen they check after it. If they'd still ask “how do I know it's ready?”, show the readout.

AOC AM400 monitor arm assembly animation

This AOC AM400 monitor arm video, published by the Meraki Hype channel, shows the arm's inner mechanism and every way it moves.

What works here:

  • An exploded view opens the gas spring mechanism, the part that decides stability.
  • Height, tilt, swivel and pivot adjustments follow, including portrait and landscape.
  • It ends on a desk, so the owner sees the arm in the space they'll use.

The move: After the inside, show every adjustment the owner makes in week one. If a common adjustment is missing, a support question is waiting.

Sartorius Cubis II upgrade assembly video

Sartorius shows, in 13 seconds, how to upgrade a Cubis II lab balance to a single channel pipette calibration system.

What works here:

  • One upgrade, one title. The lab knows exactly what the clip covers.
  • Parts come off and go on in a clean disassembly and assembly.
  • There's no on-screen text, so the parts have to explain themselves. At 13 seconds, they can.

The move: Make one short clip per upgrade or add-on. If a clip covers two upgrades, split it.

Pick your move

Whose hands is your 3D assembly animation for?

The short answer: ask one question. Who holds the tool when your product gets put together: the maker, an engineer, an installer or the owner? The answer picks the move. One pair of hands per video. If two matter, make two short videos instead of one long one.

If the hands belong toUseDo thisExample to copy
The makerFactory FloorThe build in your own order, core firstAmkor 2.5D TSV
An engineer designing you inDrawing BoardYour part inside their system, with the specs they checkTE Connectivity
An installer on siteToolboxEvery step in order, with a visible “done” checkRIIFO
The ownerKitchen TableSetup or care in seconds, no help neededStauber

Now go back to the box of parts on the table. The parts never change. The hands do. Every move above is the same kind of product, built on screen for a different pair of hands.

The move: list everyone who touches your product between the signed contract and the first real use. Pick the one whose mistakes cost you the most support tickets. Make the animation for them first.

A parts list shows what's in the box. An assembly animation shows whose hands it fits.

FAQ

3D Assembly Animation Examples FAQ

What is a 3D assembly animation?
A 3D assembly animation is a computer-made video that shows a product's parts coming together in order. It can show a factory build, a part fitting into a larger system, an on-site install or an owner's setup. Because it's rendered, it can show what a camera can't, like pipes inside a wall.
How long should a 3D assembly animation be?
As long as one job takes, and no longer. On this page, 8 of the 30 run under 40 seconds and 19 run between 40 seconds and 2 minutes. The longest are full install guides, like Geberit's at 3:22. Sartorius covers a whole upgrade in 13 seconds.
Should a 3D assembly animation have a voiceover?
Not always. Several examples here run without narration, like AAF International's MultiDock and the KARL Anchor, so they work on a loud job site. Use a voiceover when the why matters as much as the how, the way Ryco explains engine wear. Silent versions need on-screen text timed to each step.
When should you animate an assembly instead of filming it?
When the important part is hidden. Geberit's cistern frame sits inside a wall. Amkor's interconnects sit inside a chip package. Animation can turn a casing to glass, slow a click down or pull parts apart, which a camera can't. Film it when the real hands and real setting are the proof.
How does a 3D assembly animation help onboarding?
It answers the setup question before it becomes a ticket. A short clip per step, placed where the step happens, can reduce support tickets. The same thinking drives a good product training video: one task, shown clearly, at the moment it's needed.
What should a 3D assembly animation show first?
It depends on whose hands it's for. A factory build opens on the core, the way Aptera opens on the chassis. An engineer's version opens on their system, the way SEW-EURODRIVE opens on a blueprint. An owner's version opens on the claim it's about to prove, like Stauber's “no tools necessary.”
How many steps should one assembly animation cover?
One job. Schneider Electric's Acti9 video covers one add-on block on one breaker. Sartorius covers one upgrade. If the steps belong to two different jobs or two different people, split them into two videos.
What's the difference between an assembly animation and an exploded view video?
An exploded view pulls a product apart to show what's inside. An assembly animation puts it together in the order someone actually does it. Many videos use both: Ryco pulls the filter housing apart, then shows the filter seating in place.
Can SaaS companies use assembly animation?
Yes. A software product gets assembled too: connected to other tools, configured by an admin, set up by a new user. Animating those steps works the same way. For examples built on screens rather than parts, see these software onboarding videos.
How do you show that a product fits with other systems?
Show the other system first, then put your part inside it. TE Connectivity strips a car back to its wiring before naming its connectors. JUMO shows a sensor probe inside a T-piece with the flow running. The engineer sees the fit instead of reading about it.
Should one animation serve both installers and owners?
Usually not. An installer needs every step and every measurement, like Geberit's 67mm hole. An owner needs proof it's easy, like Stauber's tool-free furniture. Make the installer's version long and exact, and the owner's version short.
How do you measure whether a 3D assembly animation works?
Track the step it covers. If support tickets about that step drop after the video goes live, it's working. Also check where viewers stop watching. A drop-off at one step usually means that step needs its own clip.

Patterns from the analysis

3D Assembly Animation Best Practices

The counts below come from the written breakdowns and catalog notes for all 30 videos above, plus their runtimes. They weren't coded frame by frame, so read each count as a floor for these 30, not as market data.

X-Ray Pass

Should a 3D assembly animation show inside the casing?

Observation
TE Connectivity, igus, Juno, Ryco and GEA use see-through effects. JUMO and Geberit use an X-ray view. Amkor's TSV film, Stanley's mug, the M12 connectors and RIIFO use cutaways or cross-sections. Certina shows the movement through a transparent view.
Data
At least 12 of 30 show the inside of the product while it's assembled.
The move
If the step that matters happens inside the casing, turn the casing to glass for that step only.
No Voiceover

Do 3D assembly animations need narration?

Observation
Devialet, AAF International, the KARL Anchor and AOC are described as having no narration. Schneider Electric's two videos, SolarEdge, JAKA and Sartorius run on music only. Ryco is one of the few with a narrator.
Data
At least 9 of 30 carry no voiceover.
The move
Make your install version work on mute. Time on-screen text to each step, so it plays on a job site or in a product page loop.
Short Run

How short can a 3D assembly animation be?

Observation
Sartorius runs 0:13, Devialet 0:16 and the KARL Anchor 0:22. SolarEdge, Ryco, Amkor's DSMBGA film, Woodpecker and Stauber all finish before 40 seconds. Only three run 2 minutes or more: Amkor's TSV film, SEW-EURODRIVE and Geberit.
Data
8 of 30 run under 40 seconds. 3 of 30 run 2 minutes or longer.
The move
Cut one job per clip. If your clip passes a minute, check whether it's really two jobs.
Real Room

Should a 3D assembly animation end in a real setting?

Observation
Juno ends in real kitchens and utility rooms. YellowScan ends on a drone. AOC ends on a desk. SEW-EURODRIVE ends in a fully rendered sorting facility. Most of the others end in a studio void.
Data
4 of 30 end with the product placed where it will work.
The move
Add one closing shot of the product in your buyer's own setting. It turns a finished build into a finished job.

How to plan

Where to use your 3D assembly animation

Put the animation where the hands are. That one rule decides most placements.

  • Product pages. The Factory Floor or Drawing Board version, for buyers still comparing.
  • Install guides and help docs. The Toolbox version, one clip per step, next to the written step it shows.
  • Onboarding emails and in-product help. The Kitchen Table version, sent the day the order arrives or the account opens. It's the same job a technical onboarding video does for software.
  • Sales follow-ups. The Drawing Board version for the engineer who joined the second call.

How to script a 3D assembly animation

An assembly script is a list of steps before it's a video. Write the steps first, the way you'd write step-by-step instructions.

  • Hands. Name who's holding the tool. Everything else follows.
  • Job. One job per video, named in the title.
  • Steps. Write each step as one verb and one part: “attach the fitting.”
  • Checks. Add the moment the person knows a step worked, like RIIFO's green indicator.
  • Inside shots. Mark the steps that happen inside a casing or a wall. Those get the X-ray pass.
  • Ending. The product in place, in the buyer's setting.

The same discipline drives any good instructional video: one step per shot, in the order it happens.

3D assembly animation production process

Every assembly animation runs through the same three stages. Knowing them keeps a project from drifting.

  • Pre-production. Set the hands, the job and the steps. Collect CAD files, measurements and the exact part names. Then the storyboard, the budget and the timeline.
  • Production. Prepare the 3D models, set materials and lighting, then animate each step in order. Add see-through effects only where a step is hidden.
  • Post-production. Add on-screen text, sound effects or a voiceover, get one round of feedback from someone who actually does the job, then cut versions for each placement.

The same pipeline drives most 3D machine animation examples. The difference is the brief: an assembly animation is judged by whether the person holding the tool gets it right the first time.

About the author

About Jai Ghosh

Jai Ghosh
Video Producer at Advids · LinkedIn

Jai Ghosh is a Video Producer at Advids, where he has planned and produced videos for B2B software and technology companies for 7 years. He works on product demos, explainer videos and brand videos, from the first script to the final cut, for clients from startups to enterprises.

Before Advids, Jai spent over 11 years in freelance media consulting, after starting out in digital journalism. He writes the Advids blog's breakdowns of product and demo videos, sorting real examples by the question each one answers for a buyer.

  • Focus: SaaS product demos, explainer videos and brand videos
  • Experience: 7 years at Advids, over 11 years in media consulting
  • Background: digital journalism

Connect with Jai Ghosh on LinkedIn