Imagine your enterprise software, not as a complex system, but as a vibrant story waiting to be told. I am here today to show you how. In this article, what we'll explore is the power of animated explainer videos to transform complex ideas into compelling narratives that resonate with your audience. We've seen firsthand how these videos can bridge the gap between technical complexity and effortless understanding, driving engagement and ultimately, boosting conversions. Let's explore 30 examples that prove this point.
Users spend 88% more time browsing on websites that have videos.
71% of marketers plan to leverage either short-form or long-form video as part of their content strategy.
49% of businesses cite email blasts as the best place to distribute videos.
These stats highlight the undeniable power of video marketing, and animated explainer videos offer a particularly compelling approach for enterprise applications. They simplify complex concepts, showcase key features, and drive conversions by making your product truly unforgettable. We've curated 30 Immersive Animated Enterprise Application Video examples that immediately commanded our attention and generated excitement.
In the fast-paced world of finance, we appreciate how OpenText tackles a critical pain point: the complexity of modern banking operations. This Animated Enterprise Application Video skillfully illustrates the challenges faced by banks and how OpenText Business Network Cloud provides much-needed solutions. The video highlights the impressive volume of transactions OpenText handles, establishing their expertise and reliability.
The dynamic visuals and concise messaging effectively communicate OpenText's value proposition. We love the use of the circular diagram to showcase key benefits like accelerating time to value and mitigating compliance risks. The overall aesthetic is sleek and modern, reflecting the innovative nature of OpenText's solutions.
What We Can Learn
Clearly show how your product solves problems, driving engagement and action.
It's compelling to see how this Animated Enterprise Application Video showcases the key features of a software product in such an engaging and informative way. The video effectively illustrates the value proposition of the software through a combination of animation, color, and design. The key message is delivered clearly and concisely, while the animation helps to create a sense of depth and realism, and the motion graphics capture the viewer's attention, leaving a lasting impression. The video is concise and well-paced, making it easy for the target audience to understand and retain the information. The subtle, yet strategic use of color and animation helps to enhance the visual appeal and overall experience.
The video excels at utilizing visual metaphors, highlighting the key functions of the software. It breaks down complex information into manageable chunks, ensuring a clear and concise understanding of the product's capabilities. The video showcases the software's strengths, providing a clear and compelling narrative that resonates with the target audience. The focus on key features and benefits, delivered through animation and design, creates a positive and memorable experience, leaving a strong lasting impression on viewers.
What We Can Learn
Visualize key features with clear metaphors to make complex ideas instantly understandable, boosting viewer comprehension.
TRIMITs Animated Enterprise Application Video instantly grabs attention with its bold statement about solving furniture industry challenges. The dynamic animations bring to life the complexities of the industry, showcasing the seamless integration of sales channels, process visibility, and cost reduction. We all appreciate the effective visualization of how TRIMIT empowers businesses to make informed decisions.
The smart use of 2D and 3D elements elevates the overall aesthetic appeal. TRIMIT's brand messaging is clear, concise, and perfectly resonates with the target audience. This example demonstrates how powerful a well-crafted video can be in explaining intricate enterprise solutions.
What We Can Learn
Animate the "aha!" moment-that instant when the solution clicks for the viewer.
4. Papertrail 2D Animated Business App - Generate leads effectively
Papertrail's animated video brilliantly tackles the often-dreaded topic of health and safety compliance. By showcasing the potential pitfalls of manual paperwork, the video resonates with anyone who has wrestled with disorganized records. The animation highlights the apps user-friendly interface and key features, making it a compelling solution for efficient risk management.
The video's clear message, combined with engaging character animation and relatable scenarios, resonates strongly. We see how Papertrail empowers businesses to proactively manage inspections, ensuring compliance and peace of mind. The barcode and RFID tagging features are particularly impressive, and the overall visual aesthetic makes this Animated Enterprise Application Video a standout.
What We Can Learn
Create characters viewers connect with, making the app feel approachable and less intimidating.
A striking blend of 2D animation and isometric elements, this Animated Enterprise Application Video immediately captures attention. The viewer is hooked right from the beginning as the visuals effectively convey the problem of fragmented health data. We love the way the Personal Health Train solution is presented, showcasing secure data stations and emphasizing the platform's user-centric approach.
This video offers a compelling demonstration of how animation can be used to simplify complex technical concepts. The UI demonstration on a tablet shows how users can easily manage and control their information. The video emphasizes how Health-RI prioritizes user control and data privacy, adding to the platform's credibility. This Animated Enterprise Application Video provides valuable insights into conveying complex solutions.
What We Can Learn
Combine 2D and isometric animation to explain complex tech simply, building trust.
We admire the clever use of visual metaphors in this animated enterprise application video, showcasing BarTender's impact on a companys bottom line. The transformation from declining profits to soaring growth instantly captures attention and positions BarTender as the solution for enhanced efficiency. We love the seamless transition from simplified label design on a laptop to a global network of connected businesses.
This compelling visual narrative showcases the softwares adaptability and global reach, reinforcing its value for businesses of all sizes. The clever use of animation and visuals expertly conveys the core message of streamlining complex labeling processes into an intuitive and manageable system. BarTender's value proposition is clear: simplified labeling equals increased efficiency and global reach.
What We Can Learn
Tell a story with your animation, connecting with viewers emotionally and driving them to learn more.
In the realm of animated enterprise application videos, Diligent Community truly shines. The video starts by showcasing the challenges faced by board administrators, creating an immediate connection with the target audience. We all understand the nightmare of dealing with mountains of paperwork and last-minute changes, and the video captures this sentiment perfectly.
The smooth transition to the Diligent Community platform showcases how technology can simplify these complex processes. The use of split-screen, showing the software alongside real-world scenarios, is visually compelling. The video perfectly balances problem presentation and solution showcasing, making it a powerful tool for promoting Diligent Community.
What We Can Learn
Focus on the emotional impact of your solution, generating positive feelings.
We find the Kion brand video a masterclass in simplicity and effectiveness. The animation style is clean, modern, and directly communicates the core value proposition: enabling cloud governance and management. We love the way the visuals translate complex technical concepts into easily digestible information.
This animated enterprise application video doesn't just tell, it shows. The strategic use of icons illustrating key benefits like innovation and agility paints a clear picture of Kion's impact. The dynamic transitions and upbeat music create a sense of momentum, reinforcing the message of going farther, faster in the cloud.
What We Can Learn
Translate complex features into easy-to-grasp visuals, making your video instantly engaging.
In this animated enterprise application video, we admire YugabyteDB's compelling introduction and how the video effortlessly explains its core features. The vibrant, clean aesthetics, combined with smooth transitions, keep our attention riveted throughout. We find ourselves captivated by the creative use of visual metaphors, like the puzzle pieces representing PostgreSQL compatibility, that make complex concepts immediately accessible.
YugabyteDB's strategic presentation resonates with us. The use of question mark animations, followed by succinct answers, creates a conversational style that addresses potential client doubts head-on. We all appreciate how the video closes with a compelling call to action and the reassurance of a thriving open-source community.
What We Can Learn
Address client concerns directly with engaging animations, sparking curiosity.
In this animated enterprise application video, we admire Hitachi Solutions' compelling portrayal of their commitment to client success. The video masterfully blends visuals of dedicated employees with symbolic imagery, emphasizing their core values of tenacity, passion, and innovation. The dynamic animations, vibrant colors, and upbeat music create an engaging experience that captures the essence of their brand.
Hitachi Solutions showcases their expertise as a Microsoft partner, guiding clients through their digital transformation journey. We love the topographic map motif, subtly representing the complex landscape of modern business, highlighting their dedication to navigating and conquering challenges alongside their clients. This video demonstrates how a company can effectively communicate its values and services through creative and inspiring visual storytelling.
What We Can Learn
Illustrate your product's value with a clear, compelling narrative that builds trust.
In this animated enterprise application video, visual storytelling takes center stage. We are immediately drawn into the narrative of rising cyberattacks targeting SMBs, effectively establishing the need for robust security solutions. The isometric design and smooth animations bring the story to life, creating a visually engaging experience.
The strategic use of color and subtle sound design enhances the modern aesthetic. We particularly appreciate how Avast Business Hub is presented as the central nervous system, effortlessly protecting endpoints and servers. This video showcases how animation can effectively simplify complex concepts, making it a prime example of effective product communication.
What We Can Learn
Isometric design simplifies complex tech, making it easily understood.
The sheer dynamism of this animated enterprise application video grabs our attention immediately, showcasing how 1Password Business seamlessly integrates into any existing security stack. We love how colored, dotted lines elegantly illustrate complex integrations with identity providers and developer tools, highlighting the value proposition with clarity and style.
The minimalist aesthetic, paired with upbeat electronic music, amplifies the message of streamlined workflows and enhanced visibility. This video is a prime example of how effective a concise, animated explainer can be, leaving viewers wanting to explore 1Password's powerful integration capabilities.
What We Can Learn
Focus on problem-solving; viewers will see the value.
We love the way this animated software marketing video for Relativity One tackles the complex issue of data analysis in internal investigations. The overflowing star ratings quickly communicate the urgency and the needle in a haystack metaphor resonates with anyone who's faced data overload.
The smooth transitions between scenes, pastel color scheme, and minimalist 2D animation maintain engagement while keeping the message clear. It's a great example of how humor and relatability can be incorporated to explain even the most technical product features, showcasing the core strength of Relativity One.
Kadence is a people-first space booking solution designed to help bring people back together in the office. This video is designed to introduce Kadence, highlighting the need for a seamless way to manage hybrid working.
Video Design - The video is an Animated Enterprise Application Video that utilizes a bright and friendly design style. The colorful illustrations depicting office workers and their surroundings are visually engaging, making it easy to understand the concept of hybrid working. The design is simple and clear, focusing on the user experience and functionality of Kadence. The video effectively showcases how the platform can be used to coordinate people in the office, emphasizing real-time visibility, and enabling collaboration.
The video visual style effectively communicates the objective of the video, which is to introduce the Kadence platform and its benefits for hybrid working. The bright colors and friendly illustrations create a positive and optimistic tone, making the video approachable and relatable to the target audience. The use of animated visuals helps to simplify the complex concept of hybrid work and makes the solution easy to understand. The video effectively drives the video goal of showcasing the platform's capabilities and encouraging potential users to explore Kadence further.
Avast helps businesses to effectively communicate during challenging times. The video is designed to highlight the importance of communication in a new reality.
Video Design - This Animated Enterprise Application Video uses a simple and modern design style. The characters are simple, clean lines with bright colors and a focus on visual storytelling.
The video communicates the message effectively by showing a property manager who is using Avast to communicate with residents and their team. The design style is engaging and easy to follow. It sets a positive and professional tone, emphasizing the importance of staying connected. This video effectively communicates the value proposition of Avast and drives the goal of the video.
Syniverse Universal Commerce is a platform that empowers businesses to deliver innovations to the marketplace faster, simplifying how they transact with partners and customers. This platform creates more opportunities for businesses.
Animated Software Marketing Video utilizes a bright color palette of green, purple, and yellow, showcasing a clean and modern visual style. Geometric shapes, like squares, circles, and diamonds, are easily understood and visually engaging.
The graphic design effectively communicates the product's ability to streamline workflows between different parties, highlighting the benefits of the platform. The clear and concise graphics create a positive and optimistic tone. The bright color palette and simplistic animation style convey the ease of use and simplicity that the platform brings to complex business processes.
In this animated enterprise application video, Comarch masterfully explains a technical telecommunications platform. The futuristic stadium backdrop provides a compelling narrative thread, weaving together different user stories and highlighting the platform's various functionalities. The visual style, with its clean lines and vibrant colors, adds to the modern feel and enhances audience comprehension.
We have ever seen such a well-crafted integration of UI elements within an animated context. Comarchs platform appears seamlessly within the animated sequences, demonstrating its practical application and intuitive design. The video effectively communicates the collaborative aspects of the platform, showcasing how it connects different partners and enables the smooth implementation of new services.
What We Can Learn
Seamlessly integrate UI elements into your animation for clarity and impact.
GoCardless Protect+ is a fraud prevention solution that uses payment intelligence and machine learning. This video is designed to introduce this solution.
Video Design - The video uses abstract, minimalist animations, composed of clean lines, geometric shapes, and gradients. Water imagery is used to visually represent fraud. A clear color scheme of dark blues, greens, and grays adds to the sophisticated, modern, and clean aesthetic of the video. This style of animation is commonly seen in Enterprise Application Video and is designed to effectively convey complex information in an engaging and easily digestible manner.
The video uses striking graphics and visual metaphors to effectively communicate the risks of fraud and the benefits of the solution. The tone of the video is urgent and informative, making it clear that fraud is a serious threat. The video is engaging in its use of abstract imagery and metaphors, which keeps the viewer focused. Overall, the video has a sophisticated design style and creates a strong visual impression, which effectively drives the viewer to learn more about the product.
Kion is a cloud enablement solution that simplifies cloud management and governance. It helps businesses realize the full benefits of the cloud.
Video Design - The video uses a clean and modern style with simplified illustrations and animations. It uses a mix of static and animated elements that build a strong narrative about Kion and its benefits. The graphics are consistent with the brand colors, and the video has a clean and professional look.
Enterprise Application Explainer Video effectively communicates Kion's cloud management capabilities. The video clearly shows how Kion addresses the complexities of cloud management, security, and compliance. The use of simple icons, clean lines, and bright colors makes the process visually appealing and easier to understand. The overall tone is informative and positive. Kion's cloud enablement solution is presented as a powerful tool for organizations to achieve greater efficiency and security in their cloud operations.
EfficientIP specializes in DNS, DHCP and IPAM, collectively known as DDI Technology. The goal of this video is to explain how DDI technology can be used to improve disaster recovery planning. This video showcases the company's capabilities in disaster recovery planning and highlights the benefits of using DNS GSLB.
Video Design - This video starts with a bright and colorful animation of a map of the United States with icons and cartoon characters. It is a good example of an Enterprise Application Explainer Video. The use of simple line drawings and bright colors creates a clean and modern look for the software solutions. This animated style helps keep the video engaging and digestible.
The use of icons and characters makes the video easily understandable and relatable, even for people who are not familiar with disaster recovery planning. The video also includes a clear call to action, encouraging viewers to learn more about the company's solutions, further demonstrating the company's dedication to educating potential customers on the benefits of using DNS GSLB. The video is also informative, providing a clear explanation of how DNS GSLB can be used to improve disaster recovery planning, and is lighthearted and fun, with a clear and concise narrative that emphasizes the benefits of using the company's solution.
In this animated video for case study, we admire how WinAutomation effortlessly conveys its powerful capabilities. The initial shot, depicting the drudgery of manual tasks, instantly resonates with viewers. We love the smooth transition to a vibrant orange backdrop, where dynamic icons showcase the software's extensive features. This clever use of visuals and color immediately grabs attention.
The close-up of the WinAutomation interface further emphasizes the software's user-friendly nature with drag-and-drop simplicity. Showcasing the user relaxing while processes run seamlessly, even overnight, is a compelling visual metaphor for increased productivity. This video serves as a powerful reminder that captivating visuals combined with concise messaging can elevate a product demo to an inspiring story.
What We Can Learn
Visually depict the "before & after" of using your software, creating a clear understanding of its value and driving adoption.
Rieter Digital Spinning Suite is a starter module for Rieter, helping spinning mills enhance their operations. The video is designed to introduce the ESSENTIALbasic module, highlighting its features and benefits.
Video Design - The video features a modern design, incorporating vibrant colors, clean lines, and smooth animations. It utilizes a minimalist style, with a sleek and futuristic aesthetic. 3D graphics and clear callouts effectively convey the information. The dynamic perspective seamlessly transitions between close-ups of the digital platform and broader shots of a spinning mill. The video is visually engaging, employing interactive elements and captivating visuals.
Animated Video for Customer Onboarding effectively communicates the objective by showcasing a modern and sophisticated solution that empowers users. The video utilizes a professional and informative tone, further reinforced by its design elements. The video effectively highlights the user experience, demonstrating how the digital platform simplifies complex processes. The video effectively communicates the value proposition of the digital platform. It positions Rieter as a leader in innovative and efficient solutions for the spinning industry.
Bandwidth helps companies improve the user experience. This video is designed to showcase how Emergency Calling API can help improve safety.
Video Design - The video uses a grid background with simple animated icons, creating a clean and modern look. The color palette is limited to a few shades of red and purple, drawing attention to important aspects of the content.
Animated Video for Enterprise Software is a great way to communicate the benefits of Emergency Calling API. The simple design makes the message clear and easy to understand, while the animation is effective and engaging.
Intel's GProfiler is an open-source, cluster-wide profiling solution that helps teams identify and eliminate performance bottlenecks. This solution is designed to introduce GProfiler and its benefits.
Video Design - The video employs a modern, minimalist, and futuristic design, vibrant colors, 3D graphics, and animated transitions. Isometric illustrations and dynamic visuals create an engaging Animated Video for Product Explanation, showcasing the power and efficiency of GProfiler.
The visual style communicates GProfiler's ability to address the challenge of performance bottlenecks, using dynamic visuals and animated transitions, portraying the solution as efficient and innovative. The sleek and modern design creates a professional and trustworthy tone, highlighting the product's cutting-edge technology and appeal to a tech-savvy audience.
OpenText helps businesses meet global e-invoicing compliance mandates, simplifying complex invoice processes. This video is designed to showcase the benefits of the e-Invoicing solution.
Video Design - The video is an Enterprise Application Explainer Video. It uses a clean, modern, and simplistic design. The graphics are clear, simple and engaging. A light blue color palette and a minimalist style are used throughout the video. Lines and icons represent various aspects of the e-Invoicing process, visualizing complex processes.
The video utilizes a clear and concise narrative. It starts by highlighting the growing global need for e-invoicing to combat fraud and meet regulations. This sets the stage for the benefits of the solution. The video then uses a timeline to showcase the increasing adoption of e-invoicing mandates around the world. Colorful national flags add a visual element. The video effectively communicates the need for a solution for businesses to navigate the complex world of e-invoicing compliance. The use of a calm and reassuring tone reinforces the trustworthiness and stability of the solution.
EcoEnergy Insights offers outcome-based services for major enterprises, helping them optimize operations and predict potential issues. The video showcases the CORTIX platform and its ability to improve operational efficiency.
Video Design - This Animated Video for SaaS Product uses isometric graphics and bold color combinations, creating a visually appealing and engaging experience. CORTIX technology is presented as a high-tech solution, emphasizing the value of digital transformation and the role of technology in achieving operational efficiency.
The video utilizes striking visual imagery, like the building collapsing into a pile of blocks, to illustrate the potential impact of operational breakdowns. This approach makes the benefits of CORTIX readily apparent, emphasizing the importance of proactive problem-solving. The use of bright colors and sleek animations further enhances the visual appeal of the video, creating a dynamic and memorable experience for the viewer.
Citrix DaaS is a cloud solution that prioritizes security. This animated video for software demo effectively communicates the security benefits of using the product.
Video Design - The video uses simple line art and a clear, consistent visual style. It has a blue color palette, which aligns with the brand, and a simple, clean design that makes it easy to understand the complex topic of security.
The video effectively uses simple animations and transitions to bring the information to life. This results in a video that is perfect for a variety of audiences interested in learning about the product, while also reassuring potential users that the product prioritizes security.
Function Point is an all-in-one agency management software, helping creative agency owners make better business decisions. The video is designed to introduce the platform and its key features, promoting it as a solution for streamlining agency operations.
Video Design - This Animated Feature Highlight Video uses a bright color palette, simple shapes, and illustrative style to communicate the platform's features. The graphics are clean and engaging, making the video appealing to a target audience of creative agency owners. The dynamic visuals highlight the key features of the platform, such as business reporting, CRM estimating, project management, and agency financials.
The video effectively communicates the value proposition, showcasing how the platform can help creative agencies optimize workflow, gain insight, and make informed decisions. The animated nature of the video is well-suited for the target audience of creative agencies, conveying a sense of efficiency, innovation, and user-friendliness. The overall tone of the video is positive and upbeat, reflecting the confidence in the ability to empower agencies to thrive.
Slack Canvas is a new surface within Slack, designed to share and organize information. This video is designed to showcase how Canvas can bring teams together and get them on the same page.
Video Design - This B2B Animated Explainer Video uses clean and simple graphics, focusing on how Canvas can be used to organize and share information. Bold colors for buttons and boxes help create a modern, engaging visual style that reflects the Slack brand. This video does a great job of showcasing the ease of use of Canvas and its ability to keep all the important information about a project in one place.
The video's visual style is effective in communicating the objective of the video, that Canvas is a simple yet powerful tool to help teams communicate and collaborate. The tone of the video is positive and optimistic, focusing on how Canvas can help teams work better together. The use of animation and vibrant colors helps keep the viewer engaged and interested in learning more about this new feature. The video highlights the seamless integration of Canvas within the existing Slack workspace, making it a natural extension of the communication platform.
VAIOT offers a portfolio of blockchain-based AI Assistants for businesses and consumers to provide automated services and transactions. The video is designed to introduce VAIOT and showcase its capabilities, emphasizing the ease, affordability, and speed of its offerings.
Video Design - This Enterprise Application Explainer Video utilizes a bright color palette, bold font choices, and clean, minimalist illustrations, creating a modern and sophisticated aesthetic. Simple, relatable icons effectively convey the various applications of VAIOT, while the animation style is engaging and easy to follow, making the video appealing to a broad audience.
The visual style effectively communicates the objective of simplifying complex interactions through AI and blockchain technology. Dynamic animation and visual metaphors reinforce the key message of efficiency, speed, and global reach. The tone of the video is upbeat and optimistic, highlighting the positive impact that VAIOT can have on businesses and consumers alike.
FAQ
How can animated explainer videos help me showcase my product's benefits concisely and engagingly?
Animated explainer videos showcase product benefits concisely and engagingly through dynamic visuals and storytelling. Complex information becomes digestible, key features highlighted through captivating animation.
What are the different styles of animation I can consider for my enterprise application video?
Explore diverse animation styles, from minimalist 2D to immersive 3D, tailored to your application and audience. 2D offers a clean, modern look, while 3D provides a realistic, interactive experience.
How can animation simplify complex technical concepts related to my software?
Simplify complex technical concepts by transforming jargon into clear visuals. Metaphors and diagrams clarify intricate processes, step-by-step animations demystify software functionality.
What are the typical costs and timelines associated with producing such a video?
Typical costs range from $1,000 to $6,000, with 3-8 week timelines. Fixed-fee models offer budget predictability, with tailored quotes based on specific needs.
How can I ensure the animation style aligns with my brand and target audience?
Align animation style with your brand and target audience. Analyze brand guidelines and target demographics, creating a style guide for visual consistency.
What are the key elements of a compelling script for this type of video?
Craft a compelling script that captivates and converts. Include clear explanations of key features, engaging storytelling, and a strong call to action.
How can I find a reputable animation studio or freelancer?
Choose a studio with a proven track record. A high client return rate indicates commitment to excellence. Explore portfolios of successful projects.
How can I use animation to highlight my application's unique selling points?
What are the best practices for incorporating a call to action?
Incorporate a compelling call to action. Use clear, concise instructions, visually prominent placement, and strategic timing for maximum impact.
How can I use animation to tell a story that resonates with my audience?
Tell a story that resonates with your audience by understanding their pain points and aspirations. Craft narratives that connect emotionally.
What are the benefits of using animation over live-action for explaining my product?
Animation offers greater flexibility and control than live-action, simplifying complex concepts and creating engaging scenarios beyond reality's constraints.
How can I adapt existing marketing materials for the video script?
Adapt existing marketing materials for a cohesive video script, extracting key messages and repurposing them while maintaining brand voice consistency.
What kind of music and sound effects will enhance the video's impact?
Enhance video impact with carefully selected music and sound effects. Music sets the mood and reinforces messages, sound effects add depth and realism.
How can I use animation to address potential customer objections?
Address customer objections with animation. Visual demonstrations overcome skepticism, clear explanations build trust, converting objections into opportunities.
How can I incorporate my existing brand assets into the animation?
Seamlessly integrate existing brand assets into the animation. Logos, color palettes, and fonts maintain brand consistency, strengthening visual identity.
How to plan and optimize Animated Enterprise Application Videos?
Emotional Resonance: "Good content marketing makes a person stop… think… and behave… differently." - Ann Handley. Advids leveraged this for a cybersecurity client. We developed an animated explainer video that tapped into the audience's fear of data breaches, driving a 15% increase in demo requests.
Actionable: Evoke emotion to connect with the audience and inspire action.
Building Trust: "Entrepreneurs are inherently optimistic. Even in the face of difficulty, they see the opportunity." - Reid Hoffman. Advids used this approach for a client in the renewable energy sector. We created an animated video highlighting the company's vision for a sustainable future, boosting investor confidence and securing funding for their next project.
Actionable: Showcase company values and vision to build trust and credibility.
Visual Clarity: "Words have meaning, type has spirit." - Paula Scher. Advids applied this to a client's complex project management software. We designed an animated video with clear visuals and concise messaging, simplifying the software's functionality and increasing user adoption by 25%.
Actionable: Use clear visuals and typography to enhance understanding and engagement.
Customer-Centric Approach: "Focus on the customer experience and the rest will follow." - Sue Vander Hook. Advids embraced this philosophy for a client in the education technology sector. We created an animated video showcasing how their platform solved specific pain points for teachers and students, leading to a 30% increase in platform subscriptions.
Actionable: Prioritize customer needs and demonstrate value proposition clearly.
Strategic Positioning: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - Iman Bayatra. Advids implemented this for a client launching a new mobile app. We developed an animated video that clearly positioned the app within a crowded market, resulting in a 40% increase in app downloads within the first month.
Actionable: Clearly define product benefits and target audience for effective positioning.
Why Advids for Animated Enterprise Application Video?
At Advids, we create high-quality, original Animated Enterprise Application Videos designed to achieve your business objectives. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling and effective animation.
Why Choose Advids?
Extensive Experience: With 12+ years of success and over 3400 completed projects, we possess a deep understanding of effective Animated Enterprise Application Video. We've delivered over 310 successful Animated Enterprise Application Video projects specifically. Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation. Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Our Animated Enterprise Application Video Services:
Tailored Solutions: We offer customized Animated Enterprise Application Video solutions, including explainer videos, character animations, and more, each designed to reflect your brand, style, and target audience. Compelling Storytelling: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action, specifically tailored for the enterprise application context. Advanced Technology: We utilize cutting-edge software and techniques to create visually stunning Animated Enterprise Application Videos with lasting impact.
Partnering with Advids:
Collaborative Approach: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation. Open Communication: We prioritize clear and consistent communication, understanding your needs, target audience, and brand identity to create impactful Animated Enterprise Application Videos.
Ready to unlock the potential of Animated Enterprise Application Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated Enterprise Application Video?
An animated enterprise application video is a dynamic and engaging visual tool used to explain and promote software applications within a business context. These videos go beyond static screenshots and text-heavy descriptions. They leverage animation to showcase software functionalities, explain complex concepts, and highlight key benefits in a visually appealing and easily digestible format.
Animated enterprise application videos can be used for marketing, sales, training, and customer support purposes. They can introduce new software, demonstrate features, onboard new users, and provide step-by-step tutorials.
What do top Animated Enterprise Application Videos have in common?
Engaging Visuals
Visually appealing and engaging animations capture attention and make the video more memorable.
Clear Storytelling
A well-structured narrative guides viewers through the video, making it easy to follow and understand.
Targeted Messaging
The video's message is tailored to the specific needs and interests of the target audience.
Compelling Call to Action
A clear and concise call to action encourages viewers to take the next step, such as visiting a website or requesting a demo.
Animated Characters
Animated characters can be used to represent users or software features, making the video more relatable and engaging.
Screen Recordings
Screen recordings demonstrate the software's functionality in action, providing a realistic and informative view of the user experience.
Motion Graphics
Motion graphics add visual interest and dynamism to the video, enhancing its overall impact and memorability.
Visual Hierarchy
A clear visual hierarchy guides viewers through the video, emphasizing key information and making it easy to follow.
Brand Consistency
The video's visual style and messaging align with the company's brand identity, creating a cohesive and recognizable experience.
Data Visualization
Data visualization techniques can be used to present complex information in a clear and engaging way, making it easier for viewers to understand.
Interactive Elements
Interactive elements, such as clickable hotspots or polls, can encourage viewer engagement and provide a more personalized experience.
Whiteboard Animation
Whiteboard animation can be used to create a more informal and engaging style, making the video feel more personal and relatable.
What makes Animated Enterprise Application Video effective?
Exceptional Animated Enterprise Application Videos are driven by a design to create engaging and informative content that resonates with the target audience. They effectively communicate the value proposition of the software, simplify complex concepts, and drive viewer engagement.
Methodical Animated Enterprise Application Videos aim to create a seamless and enjoyable viewing experience. They use a combination of animation styles, storytelling techniques, and clear messaging to capture attention, convey information, and inspire action.
How long should your Animated Enterprise Application Video be?
Considerate Animated Enterprise Application Videos are designed to be concise and impactful, focusing on delivering key information in a digestible format. The ideal length depends on the video's purpose and target audience.
Strategic Animated Enterprise Application Videos
Strategic Animated Enterprise Application Videos aim to strike a balance between providing enough information to be informative and keeping viewers engaged. A video that is too long can lose viewers' attention, while a video that is too short may not convey all the necessary information.
Pre-Production Questions
What is the primary goal of the video?
Who is the target audience?
What are the key messages to convey?
What are the key features to highlight?
What is the desired call to action?
What is the estimated length of the video?
What is the budget for the video?
How to create Animated Enterprise Application Videos?
Comprehensive Animated Enterprise Application Videos creation involves a collaborative process that combines creative storytelling, technical expertise, and a deep understanding of the target audience. Methodical Animated Enterprise Application Videos aim to create a high-quality video that effectively communicates the value proposition of the software and drives viewer engagement.
Pre-Production
Define target audience
Develop a storyboard
Write a script
Choose animation style
Production
Storyboard to animation
Voiceover recording
Music and sound effects
Post-Production
Animation creation
Video editing
Rendering and compression
Quality assurance
Distribution and promotion
Engage Prospects with Video Storytelling
Animated enterprise application videos offer diverse ways to engage prospects, each tailored to specific goals.
Explainer videos are ideal for introducing complex products to a broad audience. They simplify key features and benefits, making them perfect for website Landing Pages or social media campaigns.
Demo videos showcase the product in action, highlighting its functionality and user experience. They are effective for demonstrating value during the consideration stage of the buyer's journey.
Tutorial videos provide step-by-step instructions on how to use specific features. They are valuable for customer Onboarding and support, reducing the learning curve for new users.
Onboarding videos welcome new users and guide them through the initial setup and basic functionalities of the application. They help create a positive first impression and encourage user adoption.
Product walkthrough videos offer a comprehensive overview of the application, exploring its features and benefits in detail. They are suitable for prospects who are actively evaluating your solution.
Feature highlight videos focus on specific aspects of the application, showcasing their value proposition and unique capabilities. They can be used to address specific customer needs or highlight competitive advantages.
Case study videos tell the story of how your application has helped real customers achieve success. They build credibility and demonstrate the practical value of your solution.
Testimonial videos feature satisfied customers sharing their positive experiences with your application. They provide social proof and Build Trust with potential buyers.
Animated Videos: Your Customer Journey's Secret Weapon
Animated videos can strategically enhance the customer journey by visually representing each stage a user goes through when engaging with your product.
From the initial awareness stage, where a short, engaging Explainer Video can introduce your brand and highlight a key problem your product solves, to the consideration stage, where a product Demo Video can showcase its features and benefits in action, videos guide users seamlessly.
By illustrating how a customer interacts with your product, you can highlight its functionalities and benefits in a natural context. This helps potential customers visualize themselves using your product and understand its value proposition.
Animated videos can also Address Common Pain Points a customer may encounter during their journey. By showcasing solutions to these challenges, you can boost confidence and encourage users to move forward in the sales funnel.
Ultimately, Animated Videos can effectively guide your viewers through your marketing funnel, nudging them closer towards your desired outcome, whether it's requesting a demo, signing up for a trial, or making a purchase.
Crafting Compelling Enterprise App Videos
Creating a high-quality animated enterprise application video requires careful planning and execution, focusing on several key considerations.
Target Audience
Defining your target audience is crucial because it informs every aspect of your video, from the messaging and visuals to the Animation Style and distribution channels.
Messaging
Craft a clear and concise message that resonates with your target audience and effectively communicates the value proposition of your application.
Storytelling
Engage viewers with a compelling narrative that showcases the benefits of your application in a memorable and relatable way.
Visual Design
Create a visually appealing and consistent aesthetic that aligns with your brand identity and enhances the viewing experience.
Animation Style
Choose an animation style that complements your brand and target audience, whether it's 2D, 3D, motion graphics, or a combination of styles.
Music and Sound Effects
Enhance the emotional impact and engagement of your video with carefully selected music and sound effects that complement the visuals and narrative.
Call to Action
Guide viewers towards your desired outcome by including a clear and concise call to action at the end of your video, such as visiting your website or requesting a demo.
Animated Videos: Boosting B2B Engagement
Studies show that animated videos have higher engagement rates than text-based content, with viewers retaining up to 95% of a message when delivered visually compared to 10% when read.
Improved understanding:
Animated videos can simplify complex concepts and product features, making them easier for potential customers to grasp and appreciate.
By driving traffic to your website or landing page, animated videos can effectively generate leads and capture valuable customer information.
Improved sales:
By providing prospects with a clear understanding of your product's value proposition and benefits, animated videos can help Shorten the Sales Cycle and increase conversion rates.
Boosting Customer Support with Video
Animated enterprise application videos can be a valuable asset for enhancing your customer support efforts, providing engaging and informative resources that empower users.
Create onboarding videos: Welcome new customers and guide them through the initial setup and basic functionalities of your application, ensuring a smooth and positive onboarding experience.
Develop tutorial videos: Provide step-by-step instructions on how to use specific features or perform common tasks within your application, empowering users to become proficient and self-sufficient.
Produce troubleshooting videos: Address common customer issues and provide clear visual guidance on how to resolve them, reducing support tickets and improving customer satisfaction.
Offer product demos: Showcase the features and benefits of your application in a visually engaging way, helping customers understand its full potential and maximize its value.
Boost Conversions with Animated Videos
Animated enterprise application videos can be strategically leveraged to Drive Sales and conversions by incorporating key elements that motivate viewers to take action.
Use a strong call to action: End your video with a clear and concise call to action, such as Visit our website to learn more or Request a free demo today.
Include a clear value proposition: Highlight the specific benefits of your product or service and how it addresses the needs and pain points of your target audience.
Showcase customer success stories:Build Credibility and Trust by featuring Testimonials and case studies that demonstrate the positive impact of your application on real customers.
Use data and statistics: Support your claims with compelling data and statistics that quantify the value and effectiveness of your solution.
Make it easy to contact you: Include your contact information in the video and provide clear instructions on how viewers can get in touch with you to learn more or request a demo.
Mastering Animated Enterprise App Videos
Implementing animated enterprise application videos effectively requires a strategic approach that aligns with your overall marketing goals and target audience.
Define your goals:
Clearly outline what you want to achieve with your videos, whether it's increasing brand awareness, generating leads, or driving sales.
Target your audience:
Identify your ideal customer and tailor your video content to their specific needs, interests, and pain points.
Create a content calendar:
Develop a content calendar that outlines the topics, formats, and distribution channels for your videos. This ensures a consistent flow of Engaging Content and helps you track your progress.
Promote your videos:
Share your videos on your website, social media channels, email marketing campaigns, and other relevant platforms to reach your target audience.
Track your results:
Use analytics to monitor the performance of your videos, such as views, engagement, and conversions. This data will help you optimize your video strategy and improve your results over time.
Interactive Videos: Engage Your Audience
Animated enterprise application videos can be transformed into interactive experiences that Captivate Viewers and encourage active participation.
Use interactive elements: Incorporate clickable hotspots within your video that allow viewers to explore specific features in more detail or access relevant resources.
Create a personalized experience: Tailor your videos to the interests and preferences of your audience by incorporating branching narratives or personalized content recommendations.
Use a conversational tone: Adopt a friendly and approachable tone in your video narration to create a more engaging and relatable experience for viewers.
Encourage feedback: Include polls, quizzes, or surveys within your video to gather feedback from your audience and gain valuable insights into their preferences and needs.
Animated Videos: Engaging Industries
Animated enterprise application videos are versatile tools used across various industries to explain complex concepts, showcase product features, and engage audiences.
Software
A SaaS company uses an animated video to explain the benefits of cloud-based project management, showcasing how it improves team collaboration and streamlines workflows.
Healthcare
A pharmaceutical company uses an animated video to educate patients about a new medication, explaining its mechanism of action and potential benefits in a clear and engaging way.
Finance
A bank uses an animated video to explain the benefits of online banking, highlighting its convenience and security features to encourage customer adoption.
Education
An online learning platform uses animated videos to explain complex scientific concepts, making them more accessible and engaging for students.
E-commerce
An online retailer uses animated videos to showcase its products, highlighting their features and benefits in a visually appealing way to drive sales.
Technology
A tech company uses an animated video to explain the features of its new smartphone, showcasing its innovative design and advanced capabilities to Generate Excitement and pre-orders.
Target Your Audience With Video
Animated enterprise application videos can be effectively tailored to resonate with specific customer segments, maximizing their impact and relevance.
Research your target audience: Understand their demographics, psychographics, and pain points to create videos that address their specific needs and interests.
Use targeted messaging: Craft your video content and narration to speak directly to the challenges and aspirations of your target audience, using language and visuals that resonate with them.
Use relevant visuals: Choose visuals that appeal to your target audience, such as industry-specific imagery, relatable characters, or familiar scenarios.
Use targeted distribution channels: Distribute your videos on platforms where your target audience is most active, such as specific social media channels, industry publications, or online communities.
Case Study: IBM's Thought Leadership Video Series on Artificial Intelligence
Objective: To establish IBM as a thought leader in the field of artificial intelligence (AI) and educate the public on the potential of AI.
Strategy: IBM launched a video series featuring interviews with leading AI experts, discussing the latest advancements in the field and exploring the impact of AI on various industries. These videos were distributed across IBM's website, social media channels, and industry publications.
Results:
Increased brand visibility: The video series significantly increased IBM's visibility in the AI space, positioning the company as a trusted source of information.
Enhanced thought leadership: The series helped to establish IBM as a thought leader in AI, demonstrating the company's expertise and commitment to innovation.
Improved lead generation: The videos generated a significant number of leads for IBM's AI solutions, driving business growth.
Key Takeaways:
Thought leadership videos can be a powerful tool for establishing a company's expertise and credibility in a specific field.
By featuring industry experts and discussing relevant topics, IBM was able to educate the public and position itself as a leader in AI.
Case Study: The Home Depot
Objective: To establish a unique brand identity and voice through video content.
Strategy: The Home Depot launched a series of animated explainer videos on their YouTube channel, focusing on DIY projects and home improvement tips. These videos featured a friendly, approachable tone and used bright, engaging visuals to appeal to their target audience.
Results: The videos saw significant success, generating millions of views and boosting engagement on the channel. The Home Depot's YouTube channel saw a 20% increase in subscribers and a 15% increase in average watch time after the launch of the animated video series.
Key Takeaways: Animated videos can effectively communicate complex information in a clear and engaging way, while also establishing a unique brand personality. By using a consistent style and tone across their video content, The Home Depot was able to build a strong brand identity and connect with their audience on a deeper level.
Case Study: IBM's "The Future of Work" Video Series
Objective:
To position IBM as a thought leader in the field of artificial intelligence and its impact on the future of work.
Strategy:
IBM launched a series of animated videos exploring the potential of AI to transform various industries and the workforce. These videos featured interviews with industry experts, thought leaders, and IBM researchers.
Results:
The videos were widely shared and discussed across social media and industry publications, establishing IBM as a leading voice in the AI and future of work conversation.
Key Takeaways:
Increased Brand Awareness: The videos significantly increased IBM's brand awareness among professionals in the technology and business sectors.
Thought Leadership: The videos positioned IBM as a thought leader in the field of AI and its impact on the future of work.
Engagement: The videos generated significant engagement on social media, with viewers sharing their thoughts and insights on the topics discussed.
Conclusion:
IBM's The Future of Work video series was a successful example of using animated video to establish thought leadership and drive engagement with a complex and evolving topic.
How animated enterprise application video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to enterprise adoption. 7.Brand Alignment Determining video alignment with brand message, identity, and enterprise values. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product tour video examples 2024, n=7300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
