30 Best Explainer Video Marketing Examples To Drive Conversions

1. Giffy

Envision a video that grabs attention not with flashy effects, but with smart storytelling. Business owners juggling growth and tech complexities will find immediate resonance in Giffy's approach. The video uses playful animation not just to illustrate features, but to embody the very feeling of streamlined operations it offers, moving away from the usual dry software demonstrations.

Communicating directly to the core needs of its audience, this Mobile App Explainer Video avoids drowning viewers in technical details. Instead, it focuses on the profound relief and efficiency that Giffy brings to the table. It serves as an inspiring example for others looking to create videos that genuinely connect and offer real solutions.

2. ODIN Animated marketing explainer video

Want to discover an effective approach to showcase fleet management innovation? Consider the "ODIN" video. It wastes no time connecting with viewers by directly addressing the daily hurdles of fleet management. Instead of relying on complicated explanations, the video cleverly employs fluid animations to visually communicate its core idea.

A key strength lies in how "ODIN" uses engaging visuals to simplify intricate functionalities into easily digestible points. Through the video, features are presented using vivid, clear animations enhancing viewer understanding. It wraps up by reiterating the primary advantage, demonstrating "ODIN" as a solution that simplifies processes using integrated tools, a great example of Animated Marketing Explainer Video .

For anyone looking to produce influential and succinct Marketing Video s, this serves as a blueprint. The video achieves a superb equilibrium between informative content and visual allure, making it a powerful illustration of conveying sophisticated services with both precision and imaginative flair.

3. FinGo Infographic explainer video

Imagine stepping into a world where your identity is inherently secure, FinGo's infographic explainer video offers just that vision. The video creatively visualizes a move away from outdated security methods towards vein pattern authentication. Dynamic visual storytelling makes the concept of biometric security both understandable and appealing, underlining its simplicity and inherent safety.

Focusing on liberating users from everyday access challenges, FinGo champions vein authentication for frictionless experiences. It showcases smooth transitions in payments and access points, emphasizing peace of mind. This video inspires viewers to embrace vein authentication as an intuitive leap towards a more secure and effortlessly navigable future.

4. Elaadnl Kinetic typography explainer video

Unraveling the language of electric cars, Elaadnl's Kinetic Typography Explainer Video concisely explains the complex process of smart charging. This visual narrative seamlessly demonstrates the exchange of information between electric cars, charging stations, solar panels, and home energy management systems.

Highlighting potential communication breakdowns, Elaadnl positions itself as a solution provider, emphasizing standardized protocols and seamless data flow for a truly unified energy language. The video underscores Elaadnl's commitment to testing and research in promoting sustainable and smart charging, ensuring every device knows its role in optimizing energy usage.

5. VTEX How-to explainer video

Seeking a video that directly tackles revenue growth? Watch VTEX. With sharp visuals and succinct points, this video pinpoints what matters most for businesses: stronger income streams. It cleverly utilizes screen recordings to reveal the simple process of controlling ad space in the platform. The video expertly presents intricate features with ease of understanding.

The strength of this example lies in its directness. Rather than complex narratives, it powerfully shows the tangible advantages of VTEX Ad Network. Ending with a firm statement of its role as a route to advertising revenue, the video provides a distinct and powerful takeaway. This how-to explainer video skillfully omits excessive technical terms, prioritizing a strong message focused on effectiveness and boosting profits.

6. Avdia Duo Product explainer video

Pushing boundaries in genomic research, Agilent's "Avdia Duo" is not just introduced, it's positioned as a critical advancement via their Product Explainer Video. This video resonates deeply by artfully showcasing the essentiality of optimized multiomic analysis, especially when sample integrity is paramount. It moves beyond simple feature descriptions to highlight the palpable risks of conventional sample splitting, framing Avdia Duo as a solution to potential data deficits and workflow inefficiencies.

Avdia Duo distinguishes itself by addressing core researcher needs - maximizing data from limited samples. The video cleverly articulates how the product enables concurrent DNA and methylation target capture, turning sample scarcity into data abundance. By subtly emphasizing the high-stakes nature of cancer research, Agilent elevates Avdia Duo from a mere instrument to a vital catalyst for accelerating breakthroughs and enriching scientific understanding.

7. Micro-SOC 2D explainer video

Unfolding a narrative of digital vigilance, Orange Cyberdefense presents a compelling case in their video for proactive mobile security. The core message emphasizes the convergence of personal and professional mobile use, thereby creating significant cyber vulnerability for organizations. This concise 2D Explainer Video artfully uses animation to demystify complex security concerns into understandable insights.

Micro-SOC distinguishes itself as more than just a security measure; it's portrayed as an always-on, intelligent shield for mobile devices . The video's strength lies in illustrating automated surveillance alongside expert-driven solutions. It's a reassurance, vividly presented through the 2D Explainer Video format, that businesses can depend on continuous threat detection and swift remediation, keeping operations seamless and secure in an ever-challenging digital age .

8. FANATEC 3D marketing explainer video

Excellence in design shines through this presentation of Fanatec sim racing technology. visual storytelling takes precedence as the video avoids mere feature listing, opting instead for immersive close-ups. The showcased racing wheel's detailed construction and ergonomic design become immediately palpable, driving viewer engagement through pure visual appeal . It's a compelling demonstration of product allure through focused videography.

Functionality is communicated with equal elegance and efficiency. Eschewing voice-over, the video employs succinct text overlays to spotlight the hardware's capabilities. This direct, visually driven method overcomes language constraints, ensuring Fanatec's message is universally accessible. Indeed, this concise 3D Marketing Explainer Video mirrors the sophisticated engineering it expertly portrays.

9. Onlia Animated explainer video

Want to truly show employees you care? Onlia illustrates a smart approach by focusing on essential life costs. This isn't just another perk; it's about providing tangible savings on car and home insurance, enabling employees to better enjoy their lives outside of work.

The video shines as an "Animated Explainer Video", succinctly presenting how businesses can easily offer Onlia's group discount program. Highlighting the 100% free setup, it resonates with employers seeking cost-effective benefits. By connecting insurance savings to employee aspirations, Onlia subtly yet powerfully argues for a benefit strategy rooted in genuine employee well-being and financial mindfulness.

10. VTEX Benefit explainer video

Facing current advertising clutter, VTEX Ad Network video offers a refreshing perspective on revenue generation . It inspires businesses to view their platforms as dynamic advertising spaces, subtly integrating sponsored products into the shopper's journey. Imagine ads as helpful suggestions, not interruptions, enhancing the shopping experience while unlocking new revenue streams. This benefit explainer video shows how VTEX makes this vision a reality.

Beyond just ad placement, the video insightfully presents VTEX's AI-driven approach as a bridge connecting brands and sellers. Retailers gain not only revenue but also deeper consumer insights. It's about crafting relevant shopping moments, turning each platform into a curated space for discovery. The video makes a compelling case for VTEX Ad Network as a forward-thinking strategy in today's e-commerce landscape .

11. Rippling Feature explainer video

Unburdening businesses from fragmented systems, Rippling emerges as a unified command center for human resources. The video effectively operates as a feature explainer video, illuminating a platform engineered to streamline the entire employee lifecycle. It confidently presents a solution to the disjointedness often plaguing HR departments, promising a harmonious integration of critical functions.

Through sharp visuals and a focus on user experience, Rippling showcases its prowess in simplifying complex processes. The demonstration of automated workflows, from talent acquisition to performance management, underscores the platform's core value: operational agility. This approach not only informs but also inspires, presenting a clear blueprint for effective product communication through video.

12. SKF Process explainer video

Embark on an odyssey across cosmic time, where nebulae swirl and stars ignite, a visual poem crafted by SKF. The video transcends conventional product showcases, inviting audiences to witness humanity's grand space exploration narrative. Animation becomes a powerful tool, rendering the immense ELT in Chile not just as metal and mirrors, but as a portal to unraveling galactic enigmas. SKF's presentation becomes a compelling testament to human ingenuity and ambition.

Effectively a process explainer video, the piece details the profound insights offered by advanced telescopes, peering into the universe's infancy and the formation of our solar system. Seamlessly woven within this cosmic tapestry is SKF's legacy, their contributions spanning decades of space milestones. By linking its brand story to this timeless quest, SKF inspires viewers to consider the limitless horizons of space innovation and their own potential to contribute.

13. HR Acuity 2D marketing explainer video

HR Acuity's approach transcends typical explainer formats, delivering a poignant narrative on workplace dynamics. Instead of simply listing problems, this 2D Marketing Explainer Video evokes a palpable sense of the challenges employees face in reporting misconduct. Visuals are not just informative, they are carefully chosen to resonate with viewers on an emotional level, underscoring the need for change.

Moving beyond problem presentation, the video artfully introduces Speakfully as more than just software; it's portrayed as a catalyst for cultural transformation. Ease of reporting and thorough tracking aren't just features, but pathways to fostering genuine trust and equity. It encourages businesses to see proactive reporting mechanisms as essential for nurturing ethical and empowered work environments.

14. Rubrik Brand explainer video

Rubrik's video delivers a compelling message from the get-go, using vibrant, fluid animation that's instantly captivating. It artfully unpacks the complexities of managing ever-growing data, simplifying the narrative to highlight the value of cloud migration. The visual story emphasizes how Rubrik smooths this transition, tackling archiving and app migration challenges directly, all while maintaining a crystal-clear message for viewers.

The real power of this Brand Explainer Video lies in its ability to cut through technicalities and connect with core business needs. Rather than just listing features, it vividly demonstrates unified data protection across diverse cloud setups. It positions Rubrik as an essential ally for any business venturing into the cloud, handing back control and clarity. This example sets a high bar for video communication, serving as inspiration for innovative content creators.

15. NICE Performance Management Character explainer video

Decoding workforce dynamics becomes engaging with NICE Performance Management's video. Through visual storytelling, this character Explainer Video transforms complex data into digestible insights for managers. Animation becomes a powerful tool, showcasing how understanding team productivity and individual struggles becomes remarkably intuitive.

Beyond static reports, the video inspires action by highlighting the human element of performance management. It effectively conveys how pinpointing specific challenges, as seen with Dave's scenario, empowers managers. This is more than just data presentation; it's a compelling example of using video to illuminate pathways for targeted support and elevate team performance.

16. ProSolution Educational explainer video

Poised to redefine educational administration, "ProSolution"'s video introduces a transformative management information system with striking clarity. The animated narrative swiftly establishes its role as the premier choice for education providers aiming for distinction. It visualizes how "ProSolution" becomes the central nervous system, simplifying learner data access, application processes and compliance mandates, all while ensuring precise data output for funding needs.

As an Educational Explainer Video, its strength lies in turning complexity into compelling visuals. Eschewing technical overload, the focus remains sharply on the tangible advantages for institutions. The adroit use of icons and motion graphics underscores efficiency and time savings, effectively portraying "ProSolution" as a vital instrument for institutions dedicated to operational excellence and future-forward progress.

17. HORNE Explainer video for marketing