Video Creation Service

30 Custom Motion Graphics Examples To Elevate Digital Advertisement

Orko Roy
Last updated
Apr. 24, 2025
Table of Contents
Motion graphics Examples
FAQ
What is the core purpose behind custom motion graphics for brands
How to ensure graphics effectively communicate your brand message
Exploring industry specific applications of custom motion graphics
Tailoring motion graphics to resonate with your target audience
Essential design principles for impactful custom motion graphics

Visual communication – are we truly leveraging its full potential? In the realm of digital ads, custom motion graphics examples are rapidly becoming indispensable. They are not merely embellishments; they are the new language of engagement.

Consider how motion graphics transform static advertisements into dynamic experiences. These examples showcase a profound shift towards impactful visuals, ensuring your message resonates and truly elevates your digital presence.

Motion graphics Examples

1. IRIS

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Duration : 59 seconds

Presenting IRIS by OVERJET not as mere software, but a gateway to seeing dentistry in high definition. Unveiling a vivid 3D Motion Graphics Video, the presentation immediately immerses the audience in a realm of unparalleled dental visualization. It's not just about clearer images; it's about accessing a deeper layer of diagnostic understanding. IRIS showcases how it elevates image enhancement, refining visual data to a degree where every scan is rendered with crystal clarity, pushing beyond conventional imaging boundaries.

The true innovation shines in the video's portrayal of IRIS's analytical prowess. It powerfully articulates the software's capacity to move beyond capturing images to truly interpreting them. Revealing clinical insights in full color, IRIS transforms complex scans into readily understandable visual narratives. This effectively positions IRIS as an indispensable cognitive tool for dentists, turning image analysis into an intuitive and insightful process.

2. ONVY Motion graphics demo video

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Duration : 31 seconds

For a compelling insight into modern health tech visualization, explore ONVY. This Motion Graphics Demo Video brilliantly captures the essence of personalized AI health assistance. Rather than burdening audiences with technical jargon, it smoothly animates the ease with which ONVY guides users to better wellbeing. The video concludes by showcasing the app's user-friendly interface and actionable insights , prompting viewers to begin their journey towards optimal health with ONVY's intuitive platform .

Notably, the strength of this example lies in its sophisticated motion graphics. The visual presentation is clean and focused, keeping attention on the app's practical advantages and streamlined experience . It serves as a powerful illustration for video creators on how Motion Graphics Demo Video can convey complex features with clarity and inspire audiences to see ONVY as their essential health ally.

3. Fundy Software Minimal motion graphics video

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Duration : 3 minutes and 0 seconds

Effortlessly visualize client homes adorned with perfect wall art arrangements. Fundy Software's presentation masterfully addresses a significant concern for photographers: incorrect canvas orders. A minimal motion graphics video effectively illustrates Fundy Designer's seamless workflow , ensuring precision and eliminating potential financial losses.

Intuitive previews showcase wall art in diverse rooms, making size selection straightforward. The video highlights creative options like gallery and color wraps, offering customization. By simplifying wall art complexities, Fundy Designer emerges as a vital asset, transforming photographers' service offerings and boosting client confidence.

4. AntShares 3D graphics ad video

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Duration : 1 minute and 38 seconds

Dynamically unfolding geometric shapes introduce a vision of decentralized progress in this engaging 3D Graphics Ad Video for AntShares. Beyond simply illustrating features, it conjures a future where blockchain technology fosters inherent network trust, visualizing complex cryptography with captivating fluidity. This makes intricate concepts feel both approachable and groundbreaking, sparking genuine interest.

The video skillfully employs an ant colony analogy to embody the platform's collective strength and decentralized essence. It underscores the transformative potential to democratize finance and empower users, moving beyond mere tech specs. AntShares presents itself not just as a protocol but as a powerful force for a more equitable and collaborative tomorrow, beckoning viewers to imagine and contribute to this bold new era.

5. afiniti Animated motion graphic video

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Duration : 2 minutes and 8 seconds

Visual storytelling at its finest, this afiniti Animated Motion Graphic Video instantly captivates with a vibrant yet minimal aesthetic. The clever use of a winding red thread visually connects disparate elements, symbolizing afiniti's core function: weaving together customer behavior data for enhanced partnerships.

This AI platform goes beyond simply matching customers and agents. Afinity analyzes behavioral interaction history and subtle patterns of human behavior to optimize pairings for maximum success and increased profitability.4A unique compensation model, based on shared value generated, further reinforces afiniti's commitment to client success . The simplicity of the visuals, combined with a deeper message, ensures a lasting impact.

6. Chemishield Animated motion graphics

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Duration : 1 minute and 34 seconds

Effective waste management innovation is vividly presented in Chemishield's engaging video . Dynamic visuals seamlessly guide viewers through the complexities of incorrect waste disposal, positioning Chemishield as an accessible and intelligent solution. The video highlights how users can effortlessly build custom disposal libraries using Animated Motion Graphics, minimizing errors and boosting efficiency.

Beyond ease of use, the video expertly showcases the platform's strategic analytical power. Emphasizing real-time data reporting and scan-based functionality, Chemishield demonstrates tangible value. It articulates how the system delivers managers a crucial analytical dashboard for insightful oversight, encouraging facilities to achieve enhanced safety, environmental responsibility , and regulatory compliance.

7. Mint Payments Motion graphics storytelling video

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Duration : 1 minute and 59 seconds

Efficiency in electronic payments, a crucial aspect for modern businesses, is brilliantly simplified by Mint Payments. The video opens by immediately addressing the common chaos of managing disparate payment systems, visually representing the frustration many business owners encounter daily. Through vibrant and engaging Motion Graphics Storytelling Video , it quickly pivots to showcase Mint Payments as the singular, seamless answer.

By focusing on relatable pain points, the video doesn't just describe a product, but offers a solution that resonates. The Visual language is impactful, ensuring the message of simplification and comprehensive payment processing is both understood and appreciated. This concise yet insightful presentation makes a strong case for businesses to streamline their payment processes with Mint Payments.

8. Twilio Animated motion graphics video

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Duration : 1 minute and 32 seconds

Imagine deciphering the world of global messaging compliance, now visualized with captivating clarity through Twilio's video. This Animated Motion Graphics Video cleverly breaks down intricate regulations into digestible, visually rich segments.

The video stands out by showcasing how Twilio simplifies global communication, enabling businesses to confidently navigate diverse messaging rules. It moves beyond simple feature listing to illustrate a world where compliance is not a hurdle but an integrated aspect of effective, user-friendly communication. For any enterprise aiming for seamless global reach, this video serves as a potent example of insightful communication.

9. Google Lens Educational motion graphics video

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Duration : 6 seconds

Empowering visual discovery, Google Lens video redefines how we perceive information. This Educational Motion Graphics Video brilliantly shows the seamless blending of the physical world with digital insights. It's not just about searching; it's about experiencing a new layer of interaction, making every point and click into an insightful exploration. The video moves beyond mere functionality, touching on an intuitive level of engagement.

Point your camera, and instantly decode the world - Google Lens makes it a reality. It transforms mundane views into rich data streams, turning curiosity into immediate knowledge. Presented as more than just a tool, it's a sensory extension. This succinct video effectively conveys a powerful idea, sparking a desire to experience its insightful real-world uses.

10. Dell Motion graphic how-to video

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Duration : 31 seconds

Elevating conference spaces, the Dell video presents more than just a monitor; it offers a streamlined solution . This isn't about flashy specs, but intelligent design, subtly conveyed. The video cleverly employs a motion graphic how-to video approach, breaking down complex features into digestible visuals. This makes understanding the monitor's benefits feel intuitive.

Simplicity becomes its persuasive tool. Rather than overwhelming with data, it focuses on user experience and practical advantages, like seamless connectivity and eco-conscious design. The presentation style itself mirrors the product's core value: efficient, effective, and quietly impressive. For creators of tech demos, this video serves as inspiration for impactful, understated communication.

11. IG Motion graphic story video

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Duration : 10 seconds

Unveiling "IG", a compelling narrative unfolds, powerfully illustrating the expansive world of global trading, now within closer reach than ever. It adeptly visualizes intricate market possibilities, demystifying complexity, making it universally understandable. Dynamic data streams are expertly layered onto scenes of towering container ships and intricate offshore platforms. The video communicates a profound sense of global scale and potential, inspiring viewers to see the world as a vibrant, accessible marketplace.

The video's pivotal element resides in transforming abstract financial ideas into captivating visuals. This effective motion graphic story video transcends basic information delivery, stirring a feeling of genuine empowerment. Concluding with a direct call - "See it, IG it" - the video firmly connects this vast potential directly to the IG platform. It positions IG as the essential tool to unlock global trading opportunities, a persuasive invitation to participate in global finance.

12. C-Class Motion graphics brand video

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Duration : 15 seconds

Visual symphony unfolds as Mercedes-Benz C-Class is presented through abstract motion graphics. This isn't merely advertising; it's an artful embodiment of automotive intelligence. The video subtly suggests a deeply tailored experience, implying the C-Class anticipates and adapts to driver preferences.

As a motion graphics brand video, it masterfully uses visual language to convey sophisticated technology and bespoke experiences. One might say it leans heavily on abstract visuals , yet the message of tailored luxury is effectively conveyed. The succinct sign-off, "Because it's Mercedes-Benz," grounds the futuristic vision in tangible brand prestige.

13. Mambu Motion graphics tutorial video

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Duration : 1 minute and 46 seconds

In a rapidly evolving banking landscape, Mambu's composable banking solution offers a refreshing approach. This Motion Graphics Tutorial Video cleverly explains Mambu's method of combining independent systems, offering flexibility, speed to market, and agility, while also enhancing openness. Mambu's visual storytelling brilliantly captures the benefits of modernizing financial services.

This example stands out as an inspiration for innovative communication in the banking sector.

14. Codility 2D motion graphics video

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Duration : 1 minute and 2 seconds

Innovative tech recruitment gets a fresh visual narrative with Codility's latest video. Instead of traditional campus fairs, imagine global coding competitions at scale, efficiently managed. This short and impactful presentation articulates how companies can tap into a wider pool of developers, unbound by geography, utilizing a clever online challenge platform.

The beauty of this 2D Motion Graphics Video lies in its clear portrayal of candidate engagement and recruiter empowerment. It's not just about online tests; it's about offering instant results, fostering healthy competition via leaderboards, and providing recruiters with actionable performance data. This example serves as inspiration for impactful video communication, demonstrating how to showcase complex solutions with clarity and creative flair.

15. ScriptMed Custom motion graphics

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Duration : 1 minute and 53 seconds

Animated explanation shines in this ScriptMed video, making pharmacy solutions visually accessible. Eschewing dense text, the video demonstrates its platform advantages through custom motion graphics, immediately capturing attention. This creative choice elevates the message, transforming potentially tedious information into an engaging narrative . The focus remains tightly on simplifying processes for pharmacies.

The video insightfully visualizes how ScriptMed directly enhances both pharmacy workflows and patient outcomes . It moves beyond feature lists to show tangible benefits, such as smoother operations and better patient experiences. This approach fosters resonance, addressing core pharmacy challenges and the universal goal of superior patient care. ScriptMed emerges as a practical tool that refines and elevates healthcare service delivery through its platform.

16. FGV Digital graphics advertisement video

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Duration : 1 minute and 53 seconds

Showcasing "FGV" in an inventive style, the video transcends typical corporate presentations with its artful storytelling. It opens up as a dynamic canvas, illustrating themes of opportunity and expansion, central to the essence of the brand. Bright animations are sharp, engaging, and hopeful, vividly depicting a vision of worldwide influence alongside eco-conscious methods.

Skillfully employing animation, the message becomes exceptionally clear, rendering FGV's extensive portfolio readily understandable. Through visually rich sequences detailing everything from palm cultivation to sugar refining and green power projects, this digital graphics advertisement video powerfully conveys the brand's wide-ranging scope. This strategy not just informs but also gently cultivates trust and respect for FGV's dedication to advancement.

17. PET/CT Scan Motion graphic ad video

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Duration : 3 minutes and 53 seconds

Imagine unlocking unprecedented clarity in medical imaging, Siemens Healthineers achieves this with their PET/CT Scan motion graphic ad video. This insightful piece vividly illustrates how the groundbreaking PET/CT Scan merges functional metabolic activity with detailed anatomical structures, providing a comprehensive diagnostic tool. The video skillfully employs animation to elucidate intricate medical concepts, rendering complex technology remarkably accessible.

Effectively, this motion graphic ad video isn't just informative; it's a beacon of hope, showcasing the power of early and accurate diagnoses facilitated by PET/CT Scan. It highlights not just the technology's features but its profound impact on patient care, inspiring trust in medical innovation and its potential to transform healthcare decisions for the better.

18. Chronosphere Motion graphics ad video

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Duration : 1 minute and 22 seconds

Presenting Chronosphere, this motion graphics ad video immediately grabs attention by pinpointing a critical issue: data overload in cloud environments. The video adeptly uses minimalist visuals to depict complex challenges of data growth and visibility, pain points familiar to tech professionals. Instead of simply showing features, it evokes a sense of urgency and the need for control in managing cloud services effectively.

Platform demonstration in this motion graphics ad video is impactful, highlighting Chronosphere as the solution. By focusing on clarity and visual storytelling, the video inspires confidence. It positions Chronosphere not just as a tool, but as a strategic asset for businesses seeking competitive advantage. The succinct approach and clear messaging make it an exemplary case of effective video communication, offering valuable insights for those creating similar content.

19. BoreTrak 2 Motion graphics explainer video

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Duration : 1 minute and 58 seconds

Imagine the challenge of unseen deviations beneath the surface; Carlson's BoreTrak 2 video cleverly uses this to hook viewers. It's a motion graphics explainer video that transcends mere product showcasing, acting as a persuasive case for precision in drilling. The video quickly establishes the high stakes involved in inaccurate blasting, setting a tone that resonates with industry professionals seeking reliability and safety.

By visually detailing the BoreTrak 2 probe and software interface, the review highlights user-friendliness and efficiency. It moves beyond feature lists to convey how the product directly translates to reduced risks, better project outcomes, and cost savings. The presentation style itself mirrors the product's value - clear, precise, and effective, ultimately inspiring confidence in its potential to revolutionize drilling operations across various sectors.

20. Barge Master Motion graphics intro video

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Duration : 1 minute and 25 seconds

Battling the unforgiving sea to transfer heavy loads presents a formidable challenge, where unpredictable waves can halt critical operations. A motion graphics intro video brilliantly illustrates this inherent instability, depicting how conventional lifts become impossible. This expertly sets the stage for the innovative solution that follows.

The video transitions to powerful real-world footage showcasing Motion Compensation Systems in action. It dramatically reveals how this modular system, installable on any vessel, creates a consistently stable platform on deck, facilitating safe, efficient transfers of massive payloads like 700 tons up to Hs 2.5m waves, overcoming the depicted chaos.

This visual narrative effectively communicates their value as "Downtime Doctors", providing a practical pathway to achieving demanding offshore tasks reliably and on schedule, inspiring confidence in conquering maritime obstacles.

21. Brightcove Motion graphics overview video

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Duration : 59 seconds

Brightcove redefines video streaming solutions in its Motion Graphics Overview Video, going beyond just technology to empower businesses and creators. This video showcases diverse content, underscoring Brightcove's end-to-end capabilities in capturing, retaining, and expanding audiences.

The video expertly communicates Brightcove's value proposition, emphasizing how a streaming-first strategy, combined with a robust streaming-focused partner, can cut through the digital clutter. From creation and ingestion to distribution and monetization, Brightcove is positioned as the trusted partner to navigate the complexities of video streaming, leading businesses toward a future of seamless content delivery, aptly symbolized by their motto: "Full stream ahead.

22. Cabot Motion graphics product video

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Duration : 1 minute and 45 seconds

Cabot's engaging Facebook video immediately draws viewers into the vital world of vehicle interior air quality. It's not merely informative; it creatively presents the increasing global focus on stringent vehicle air standards. Regions pushing for regulation are visually highlighted, setting the stage for Cabot's product as a timely and necessary innovation. The video cleverly uses motion graphics product video format to simply explain the complexity of VOC emissions and odor testing.

Focusing on injection molded plastics, the video excels in showing how odor testing plays a critical role for car interiors. It insightfully connects Cabot's low odor plastic compound directly to solving a key industry challenge. By reducing unwanted emissions, Cabot offers a tangible benefit: healthier and more pleasant vehicle environments. This example becomes inspiring content, showing how to communicate technical product value through animation and clear messaging.

23. Edward Jones Motion graphics promo video

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Duration : 2 minutes and 20 seconds

Gently guiding viewers through the landscape of term life insurance, Edward Jones presents a compelling Motion Graphics Promo Video. The video stands out with its calming color palette and fluid animations that simplify intricate financial concepts. Instead of overwhelming viewers with data, it uses relatable visual stories of family and personal milestones to showcase the importance of financial protection.

Effectively pacing its narrative, the video maintains engagement by focusing on emotional security and family well-being. Icons representing liabilities and expenses are not just informative but add to the video's accessible charm. Edward Jones builds trust by illustrating a supportive approach to financial planning, making this video a refreshing departure from conventional insurance advertising.

24. Visa Web3 Motion graphics teaser video

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Duration : 2 minutes and 35 seconds

Imagine loyalty redefined, and you have the essence of Visa Web3's message, beautifully conveyed in their new video. A compelling Motion Graphics Teaser Video uncovers a future where loyalty transcends mere points, becoming an immersive, gamified journey. The animation style itself mirrors the fluidity and innovation of Web3, drawing viewers into a world of interactive rewards.

Delving deeper, the video's strength lies in its visualization of augmented reality integration. It insightfully presents how AR transforms everyday experiences into opportunities for engagement and personalized value. This is not just about transactions; it's about crafting an ecosystem where loyalty enriches every customer interaction, inspiring a vision of truly rewarding brand-consumer relationships in the Web3 era.

25. Collateral+ Short motion graphic video

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Duration : 2 minutes and 12 seconds

Powerfully, "State Street" Collateral+ video captures attention instantly. Financial institutions looking to optimize collateral processes should take note. Through a concise Short Motion Graphic Video, it's evident that efficient collateral management is no longer optional; it's a key differentiator and a source of competitive advantage in today's financial landscape.

Beyond mere features, the video insightfully interprets how "Collateral+" by "State Street" provides solutions to navigate modern complexities. Visuals of accessible data and adaptable dashboards speak volumes about user empowerment. This is not just about compliance; it's about strategically leveraging collateral to drive efficiency and unlock potential.

The video compellingly positions "Collateral+" as more than a platform. It's a strategic tool that transforms collateral management from a complex task into a driver of opportunity. It inspires viewers to envision streamlined processes and strategic advantages, urging exploration into "Collateral+" for tangible business evolution.

26. Asana UI motion graphics video

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Duration : 1 minute and 17 seconds

Ever felt like your team's efforts are a slow walk across the country? This Facebook video for Asana immediately grabs attention by highlighting the hidden cost of disorganization: wasted time. Visually striking UI Motion Graphics Video dynamically illustrates the problem before introducing Asana as the solution. The ad masterfully uses clean lines and fluid animations to embody the very efficiency Asana promises.

Beyond feature listing, the video insightfully connects Asana to deeper team benefits. It visually articulates how the platform streamlines workflows, enhances clarity, and fosters alignment towards shared goals. By focusing on time reclamation and team empowerment, this video serves as inspiration, demonstrating how to communicate complex software value with compelling visual storytelling and resonate emotionally with viewers.

27. Bobbitt Website motion graphics video

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Duration : 36 seconds

Bobbitt captures the essence of construction progress at Johnston Regional Airport, revealing the building's imposing form through a website motion graphics video approach. The video masterfully blends wide aerial perspectives with close-up details, highlighting the scale and intricacy of the project.

The narrative subtly progresses, from showcasing the building's footprint amidst a bustling airport to the fine detailing of its modern facade, revealing Bobbitt's expertise in construction. The unfolding visual story makes this video an excellent resource for those seeking to create compelling video content around their construction projects.4The viewer is left inspired by Bobbitt's achievement.

28. Azure AI Brand motion graphics video

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Duration : 46 seconds

Dive into a world where data not only speaks but profoundly understands. Azure's introduction to "Azure AI" is less a product demo, more a visual narrative of insight in motion. It elegantly portrays how disparate content forms can be synthesized into a unified stream of understanding, ready to fuel smarter decisions and deeper connections.

The video's subtle genius lies in its practical poetry. Instead of overwhelming with technical jargon, this Brand Motion Graphics Video offers glimpses into real-world applications across various media - video, images, text and audio. This inspires a vision of effortless content comprehension, making it clear: Azure AI isn't just a tool, it's an invitation to unlock untapped potential in every piece of content.

29. Primetals Explainer motion graphics video

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Duration : 2 minutes and 13 seconds

Navigating the future of metal production demands more than just tools; it requires a connected ecosystem. Primetals has unveiled m.space, their e-services platform, through a compelling Explainer Motion Graphics Video. Its clean visuals and a friendly character showcase how m.space revolutionizes data management and analytics. m.space integrates everything from remote service centers to spare parts production, empowering staff with technology and creating a harmonious blend of human and machine intelligence.

The video effectively shows the integration of a centralized service hub, emphasizing the value of information management. m.space isn't just software; it's about creating a knowledge-sharing ecosystem. The video goes beyond features, highlighting cybersecurity measures, thus building trust and assuring data privacy. m.space by Primetals offers tangible solutions for the metals industry, preparing them for a future where data fuels growth and efficiency. It's more than a platform; it's the key to an intelligent future.

30. Triblio, a Foundry Company Product motion graphics video

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Duration : 1 minute and 12 seconds

Grabbing eyeballs right away, Triblio, a Foundry Company's video throws viewers into the chaotic world of fragmented sales platforms. Imagine juggling countless tools, the video cleverly asks, before presenting a solution for streamlined sales workflows.

This engaging Product Motion Graphics Video succinctly introduces their "Sales Acceleration Module". It emphasizes clarity by visualizing complex data points and intuitive interfaces, focusing on tangible benefits for sales teams. The video inspires viewers to envision a future where data drives smarter, faster sales strategies, making it a compelling example for effective video communication.

FAQ

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What defines a custom motion graphics design approach?

A custom motion graphics approach is defined by immersive brand discovery and strategic visual storytelling. Agencies delve deep into brand DNA, crafting bespoke animations that are not just visually appealing but also deeply resonant with core brand values and target audience psychographics.

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How do designers create unique animated graphics?

Designers forge unique animated graphics through an alchemy of artistic intuition and cutting-edge tech. They move beyond software proficiency, embracing experimental animation techniques, personalized visual languages, and narrative innovation to craft truly distinctive motion pieces.

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What makes motion graphics effective for advertising campaigns?

Motion graphics excel in advertising by transforming passive viewers into active participants. They leverage visual dynamism to bypass digital noise, delivering brand narratives with impactful clarity and emotional depth, fostering immediate audience connection and message absorption.

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What are key design considerations for motion graphics?

Key design considerations in motion graphics extend beyond aesthetics to encompass cognitive impact. Agencies meticulously plan visual journeys, optimizing pacing for information retention, color palettes for emotional response, and typography for subliminal brand messaging.

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How is the production of custom motion graphics managed?

Custom motion graphics production is orchestrated with agile methodologies and client-centric workflows. Agencies employ dedicated creative teams and streamlined communication pipelines, ensuring projects are not only delivered on time and budget but also embody collaborative vision and strategic precision.

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What production techniques are used for animated visuals?

Animated visual production leverages a spectrum of techniques from handcrafted 2D cel animation to photorealistic 3D rendering and ai-assisted motion design. Agencies curate technique blends to match project narratives, budget parameters, and desired aesthetic impact, pushing creative boundaries.

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How are 3D elements used in advertising motion graphics?

3D elements in advertising motion graphics transcend mere visual enhancement; they create immersive brand worlds. Agencies utilize 3D to sculpt product showcases, construct fantastical environments, and architect visually arresting narratives that deeply engage viewers and elevate brand perception.

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How do motion graphics improve marketing communication?

Motion graphics revolutionize marketing communication by converting data and concepts into compelling visual dialogues. They amplify brand voice, foster emotional connections, and distill complex value propositions into easily digestible and shareable visual stories, maximizing audience resonance.

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Where can these graphics be applied in digital campaigns?

These graphics are strategically deployed across the entire digital ecosystem, from micro-content on social platforms to high-impact website hero sections and interactive in-app experiences. Their adaptability ensures consistent brand messaging and engagement across all digital touchpoints.

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What advertising objectives can motion graphics help meet? 11. How do motion graphics ads engage target demographics? 12. What are typical applications for custom motion graphics? 13. In which sectors are motion graphics most impactful? 14. How do animated graphics enhance digital ad experiences? 15. What advantages do motion graphics offer to businesses?

Motion graphics help meet advertising objectives such as increasing brand awareness, driving website traffic, generating leads, and boosting sales conversions. Engaging visuals capture audience attention, facilitating clearer communication of brand value propositions. 11. Motion graphics ads engage target demographics by utilizing visually appealing styles, relevant themes, and appropriate pacing that resonate with specific audience preferences. Tailored visuals enhance message receptiveness and create stronger connections with viewers. 12. Typical applications for custom motion graphics include explainer videos that simplify complex topics, social media content to boost engagement, website animations to enhance user experience, and advertising commercials to promote products or services. 13. Motion graphics are most impactful in sectors like technology, finance, education, and healthcare. These industries often benefit from visual communication to explain intricate services, data, or processes in an accessible and engaging manner for their audiences. 14. Animated graphics enhance digital ad experiences by providing dynamic and visually stimulating content. They break through banner blindness, hold viewer attention longer than static ads, and improve overall ad recall and brand perception positively. 15. Motion graphics offer businesses advantages such as increased audience engagement, improved brand communication, enhanced memorability, and a higher return on investment in marketing efforts. They are a powerful tool for modern brand storytelling and promotion. TASK 3 IMPROVED ANSWERS 1. A custom motion graphics approach is defined by immersive brand discovery and strategic visual storytelling. Agencies delve deep into brand DNA, crafting bespoke animations that are not just visually appealing but also deeply resonant with core brand values and target audience psychographics. 2. Designers forge unique animated graphics through an alchemy of artistic intuition and cutting-edge tech. They move beyond software proficiency, embracing experimental animation techniques, personalized visual languages, and narrative innovation to craft truly distinctive motion pieces. 3. Motion graphics excel in advertising by transforming passive viewers into active participants. They leverage visual dynamism to bypass digital noise, delivering brand narratives with impactful clarity and emotional depth, fostering immediate audience connection and message absorption. 4. Key design considerations in motion graphics extend beyond aesthetics to encompass cognitive impact. Agencies meticulously plan visual journeys, optimizing pacing for information retention, color palettes for emotional response, and typography for subliminal brand messaging. 5. Custom motion graphics production is orchestrated with agile methodologies and client-centric workflows. Agencies employ dedicated creative teams and streamlined communication pipelines, ensuring projects are not only delivered on time and budget but also embody collaborative vision and strategic precision. 6. Animated visual production leverages a spectrum of techniques from handcrafted 2D cel animation to photorealistic 3D rendering and ai-assisted motion design. Agencies curate technique blends to match project narratives, budget parameters, and desired aesthetic impact, pushing creative boundaries. 7. 3D elements in advertising motion graphics transcend mere visual enhancement; they create immersive brand worlds. Agencies utilize 3D to sculpt product showcases, construct fantastical environments, and architect visually arresting narratives that deeply engage viewers and elevate brand perception. 8. Motion graphics revolutionize marketing communication by converting data and concepts into compelling visual dialogues. They amplify brand voice, foster emotional connections, and distill complex value propositions into easily digestible and shareable visual stories, maximizing audience resonance. 9. These graphics are strategically deployed across the entire digital ecosystem, from micro-content on social platforms to high-impact website hero sections and interactive in-app experiences. Their adaptability ensures consistent brand messaging and engagement across all digital touchpoints. 10. Motion graphics are instrumental in achieving diverse advertising objectives, from sparking viral brand awareness to nurturing qualified leads and driving measurable sales conversions. Engaging visuals act as potent catalysts, amplifying campaign effectiveness and maximizing marketing roi. 11. Motion graphics ads deeply engage target demographics by speaking their visual language. Agencies meticulously analyze audience viewing habits and aesthetic preferences, tailoring animation styles, narrative structures, and sonic palettes to forge resonant and impactful viewer experiences. 12. Custom motion graphics find versatile application across brand storytelling, product demos, educational content, event promotions, and internal communications. Their adaptability makes them a powerful asset for diverse communication needs, enhancing engagement and message clarity across contexts. 13. Motion graphics are profoundly impactful in sectors demanding clear and engaging communication of complex information, such as fintech, SaaS, pharmaceuticals, and renewable energy. Visual storytelling becomes crucial for simplifying intricate concepts and building audience trust and understanding. 14. Animated graphics elevate digital ad experiences from intrusive interruptions to valued content engagements. They transform passive ad consumption into active visual journeys, fostering positive brand associations, enhancing user experience, and significantly improving ad performance metrics. 15. Motion graphics bestow businesses with a competitive edge by amplifying brand visibility, enhancing audience engagement, and driving measurable marketing results. They are not just visual assets but strategic investments that yield higher brand recall, improved customer perception, and demonstrable business growth.



What is the core purpose behind custom motion graphics for brands


Stepping beyond the basics of what custom motion graphics are, lets explore their fundamental purpose for brands. It's more than just visual appeal; it's about strategically shaping Brand Perception and connection. Brands aren't simply looking for eye candy; they are seeking tools to deeply resonate with their audience and communicate effectively in a visually saturated world.

The core purpose extends to building lasting brand relationships. Brands utilize these dynamic visuals to forge deeper connections, simplify complex narratives, and ultimately stand out. This is where the true power of Animated Motion Graphics comes into play, transforming abstract ideas into tangible and engaging experiences.

  • Craft a distinct brand identity and personality, allowing brands to showcase their unique voice and values through visual storytelling .
  • Amplify brand storytelling and narrative, transforming potentially dry information into captivating and memorable experiences for viewers.
  • Forge Emotional connections with viewers, moving beyond simple product features to tap into feelings and aspirations that resonate deeply.
  • Simplify complex messages into digestible visuals, making intricate concepts accessible and understandable through dynamic Motion Graphics Ad Video.

Ultimately, 3D Graphics Ad Video and Motion Graphic Ad Video are not just about aesthetics. They are about impactful brand communication, driving engagement, and achieving core marketing objectives in a visually driven digital landscape.


How to ensure graphics effectively communicate your brand message


Ensure your motion graphics resonate deeply with your brand message. It's not just about visuals; it's about communicating who you are.

1. Brand Voice Alignment. Does your motion graphics speak your brand's language? Consistency is key. Ensure the tone, from script to visuals, mirrors your established brand voice. This builds immediate recognition and trust.

2. Visual Brand Identity Integration. Think of your brand's visual DNA. Are your motion graphics wearing your brand colors, fonts, and style like a uniform? A cohesive visual identity across all platforms, including your 2D Motion Graphics Video , strengthens brand recall.

3. Target Audience Resonance. Who are you talking to? Your message must land. Tailor your motion graphics to resonate with your specific audience's needs, preferences, and understanding. A disconnect here means a missed opportunity.

4. Emotional Brand Connection. Brands aren't just logos; they evoke feelings. Does your motion graphics tap into the emotions you want associated with your brand? Whether it's trust, excitement, or reliability, emotional connection deepens engagement.

5. Brand storytelling Approach. Every brand has a story. Is your motion graphics telling yours? Weave a narrative that showcases your brand's journey, values, or impact. A compelling story, perhaps best told through a 3D Motion Graphics Video , captivates and connects.

6. Message Simplicity Clarity. Less is often more. Is your brand message crystal clear in your motion graphics? Avoid overwhelming viewers with complexity. Focus on conveying your core message concisely and powerfully.

7. Memorable Brand Visuals. Stand out from the noise. Are your visuals unique and memorable? Aim for a distinct visual style that sets your brand apart and ensures your motion graphics linger in viewers' minds.

8. Brand Call to Action Integration. What's the next step for viewers? Is your call to action clear and brand-aligned? Guide viewers seamlessly towards desired actions, reinforcing your brand's goals.

9. Platform Brand Optimization. Where will your motion graphics live? Optimize for each platform to ensure your brand is presented flawlessly everywhere. Consider format and style adjustments for different channels.

10. Brand Accessibility Considerations. Is your message inclusive? Ensure your motion graphics are accessible to all viewers, considering captions, visual clarity, and diverse representation. Brand inclusivity broadens reach and strengthens reputation.

11. Brand Personality Reflection. Is your brand serious, playful, innovative? Let your brand personality shine through. Infuse your motion graphics with the character and traits that define your brand's unique identity.

12. Competitive Brand Differentiation. What makes you different? Highlight your unique selling proposition. Use motion graphics to showcase what sets your brand apart from competitors, emphasizing your distinct value.

13. Long Term Brand Building. Think beyond a single video. Are your motion graphics contributing to long-term brand building? Ensure consistency in messaging and style to reinforce your brand identity over time.

14. Brand Message Measurement Iteration. Are you tracking performance? Measure the impact of your motion graphics on brand perception and engagement. Use data to refine your approach and continuously improve brand communication.

15. Professional Brand Execution. Quality speaks volumes. Does your Motion Graphics Demo Video or UI Motion Graphics Video reflect professional excellence? Invest in high-quality production to project a polished and trustworthy brand image.


Exploring industry specific applications of custom motion graphics


We have explored the power of custom motion graphics and their core principles. Now lets dive into the exciting world of industry specific applications. Imagine the possibilities when we tailor these dynamic visuals to meet unique sector needs. Motion graphics are not a one size fits all solution, their true strength lies in adaptability.

  • Healthcare A short motion graphic video can transform complex medical information into easily digestible visuals for patients. Think clear explanations of procedures or medication instructions improving patient understanding and reducing anxiety.
  • Finance For the financial sector a motion graphics promo video can demystify intricate investment strategies. By visualizing data and processes we can make financial planning accessible and engaging for everyone.
  • Education In education a motion graphics intro video can spark curiosity and make learning more interactive. Imagine captivating students attention right from the start of a lesson with visually rich animated content.
  • Retail Retailers can craft a compelling motion graphic story video to showcase their products and brand narrative. These visual stories connect with customers on an emotional level highlighting product benefits and brand values.

Across diverse sectors from healthcare to retail motion graphics offer a versatile toolkit. By understanding industry nuances we can create impactful visual experiences that resonate deeply and drive meaningful results. The potential to innovate and communicate effectively with motion is truly limitless.


Tailoring motion graphics to resonate with your target audience


Tailoring motion graphics to truly resonate with your audience is about more than just visuals; it's about understanding who they are, what they care about, and how they communicate. We need to move beyond generic animation and delve into the specifics of our target viewers. By deeply considering their preferences and needs, we can craft motion graphics that not only capture attention but also forge a genuine connection. This approach transforms motion graphics from mere advertisements into engaging conversations.

To achieve this resonance, several key considerations come into play. Firstly, understanding your audience's demographics and psychographics is foundational. Knowing their age, location, interests, and values allows us to tailor the style and message effectively. Secondly, analyzing their online behavior and content preferences provides valuable insights into what visually appeals to them and where they spend their time online. Thirdly, identifying their pain points and aspirations helps us create content that addresses their needs and desires directly. Finally, aligning the motion graphic style, including animation, color palette, and pacing, with their aesthetic preferences ensures visual appeal and engagement.

By focusing on these core elements, we can create motion graphics that truly speak to our audience. Consider developing a Brand Motion Graphics Video that visually communicates your core values. Think about crafting a compelling Motion Graphics Brand Video to narrate your brand story. For practical demonstrations, a Motion Graphic How-to Video can directly address audience questions. And to grab initial attention, a Motion Graphics Teaser Video can be highly effective on social media. This targeted approach ensures our message is not just seen, but truly heard and felt.


Essential design principles for impactful custom motion graphics


Essential design principles are not just about making things look pretty; they are the very foundation of custom motion graphics that truly resonate and deliver results. For our videos to cut through the noise and achieve their goals, we need to think strategically about design. Let us explore some essential principles that elevate visuals into impactful communication tools.

  • Define Clear Objectives For a successful Product Motion Graphics Video, defining clear objectives aligned with product marketing is paramount. What exactly do we want this video to achieve? Starting with specific, measurable goals ensures every design choice serves a purpose.
  • Target Audience Focus Who are we trying to reach? Tailoring our visuals and messaging to deeply resonate with our intended viewers is crucial. Understanding their preferences and pain points will guide our creative decisions.
  • Concise Storytelling In today's fast-paced world, brevity is key. We must prioritize impactful messaging within short, engaging durations. Think about how to tell a compelling story succinctly.
  • Visual Hierarchy Guiding viewer attention effectively is essential. Using size, color, and strategic placement of elements, we can ensure viewers focus on the most important information first.
  • Brand Visual Consistency Maintaining consistent brand colors, fonts, and visual style is vital for instant brand recognition. This builds trust and reinforces our brand identity with every Website Motion Graphics Video we create.
  • Simple Visual Style Sometimes, a Minimal Motion Graphics Video approach, focusing on a simple visual style, is most effective for clear communication. Clarity often trumps complexity.
  • Strategic Color Palette Color psychology is a powerful tool. Using color thoughtfully allows us to evoke desired emotions and subtly highlight key information, enhancing the impact of our message.
  • Engaging Typography Selecting fonts that are highly readable and visually appealing, while complementing the overall style, is crucial. Typography plays a significant role in conveying tone and message.
  • Smooth Transitions For a truly captivating Animated Motion Graphic Video , smooth transitions are essential. They create a fluid visual flow, keeping viewers engaged and preventing jarring shifts.
  • Effective Sound Design Music and sound effects are not just background noise. Integrating them strategically amplifies emotional impact and reinforces our message delivery, creating a more immersive experience.
  • Optimize Pacing Carefully controlling animation speed is key to maintaining viewer interest and ensuring information comprehension. Pacing dictates how viewers absorb and process our message.
  • Mobile-First Design Especially for a Website Motion Graphics Video, ensuring a mobile-first design is crucial for reaching viewers on all devices. Responsiveness is no longer optional; it's essential.
  • Accessibility Considerations Incorporating captions and subtitles is not just good practice; it's about inclusivity. Making our videos accessible to a wider audience expands our reach and impact.
  • Strong Call to Action Integration What do we want viewers to do after watching? Clearly and directly prompting them towards the desired next steps or actions is vital for conversion and achieving our video goals.
  • Iterative Refinement Process Our first attempt is rarely our best. Embracing testing and refinement based on video performance data and viewer feedback allows us to continuously improve and optimize our motion graphics for maximum impact.


Leveraging motion graphics for powerful visual communication


Motion graphics offer a dynamic way to elevate communication across various platforms. Moving beyond simple product showcases, we can harness their power for diverse purposes, enhancing engagement and clarity in unexpected ways. Let's explore how.

  • Brand Storytelling Amplified: Motion graphics breathe life into Brand narratives . Instead of static text, imagine a visually rich story unfolding, connecting with your audience on an Emotional level . This approach builds lasting Brand resonance far beyond simple advertising.
  • Internal communication Clarity: Complex Internal processes or strategic shifts become easily digestible with motion graphics. Think Motion Graphics Overview Video for company-wide updates, ensuring everyone grasps Key information quickly and effectively, fostering better alignment.
  • Social media engagement Booster: In the fast-paced world of social media, attention is fleeting. An Animated Motion Graphics Video cuts through the noise, grabbing eyeballs and boosting shareability. These dynamic visuals are perfect for Viral campaigns and building online communities.
  • Skill Sharing Simplified: Want to teach a new skill or Software feature ? A Motion Graphics Tutorial Video provides step-by-step guidance in an engaging format. Visual learners especially benefit from this approach, making Complex instructions feel approachable and easy to follow.
  • Product Features Demystified: For Product launches , a compelling Motion Graphics Product Video can quickly demonstrate Key features and benefits. Show, don't just tell, how your product solves problems and enhances user experience, Driving conversions effectively.

Motion graphics are not just about flashy visuals; they are about Strategic communication . By understanding their versatility, we unlock powerful tools to connect, inform, and inspire in today's visually driven world.


How motion graphics amplify brand storytelling capabilities


Motion graphics possess a unique ability to elevate brand storytelling, transforming narratives into visually compelling experiences. We move beyond static text and embrace a Dynamic medium that resonates deeply with audiences. This visual language allows us to translate abstract brand values and complex Product features into easily digestible and Engaging formats . It is about crafting stories that not only inform but also captivate, leaving a Lasting impression .

Consider how motion graphics amplify key aspects of brand storytelling.

  • Emotional Resonance Animation excels at evoking emotions, forging a Stronger connection with viewers than words alone. A Motion Graphics Storytelling Video can tap into feelings of aspiration, trust, or excitement, making your brand more relatable and human.
  • Clarity and Simplicity When complex ideas need clarity, a Motion Graphics Explainer Video becomes invaluable. We can break down Intricate processes or Product functionalities into simple, visually driven narratives that everyone can understand.
  • Memorable Narratives Stories told visually are inherently more memorable. An Explainer Motion Graphics Video ensures your brand message sticks, enhancing recall and recognition in a crowded marketplace.

Ultimately, motion graphics empower us to tell richer, more impactful brand stories, fostering Deeper connections and driving Meaningful engagement .


Creating emotional connections with custom motion graphics


Creating emotional connections with custom motion graphics? It's not just about showing what a product does, but how it makes viewers *feel*. Think about it, we all respond to stories that resonate with our hearts. When we tap into emotions, our message becomes unforgettable, and viewers are far more likely to connect with what we're offering. Let's explore how we can infuse this emotional power into our animated creations.

To truly connect, consider these Animated Motion Graphics Ideas:

  • Evoke Shared Human Experiences: Tap into universal feelings like joy, hope, or even overcoming challenges. This creates instant relatability. Consider this Animated Motion Graphics Idea: showing a character achieving a goal viewers aspire to.
  • Craft Relatable Visual Stories: Instead of just listing features, visually narrate how your product solves a problem and improves someone's life. For an Animated Motion Graphics Sample, imagine a video showing a character's transformation thanks to your service.
  • Use Music and Color to Amplify Feelings: Music and color are powerful tools. Choose palettes and soundtracks that enhance the emotional tone you want to convey. Think warm colors for happiness, cool tones for calmness.
  • Show, Don't Tell, Emotional Benefits : Instead of saying "feel happier," *show* a character's joyful expression after using your product. An effective Animated Motion Graphics Example could be a before-and-after scenario highlighting emotional well-being.

By focusing on these emotional elements, we transform our custom motion graphics into something truly special. It's about building bridges with our audience, making them feel understood and valued. And that emotional connection? That's what truly drives action and lasting impact.


Integrating clear calls to action within motion graphics


Integrating Clear calls to action within motion graphics is where passive viewing transforms into active engagement. Think of it this way a stunning 3D Graphics Ad Video Idea captures eyes but a powerful call to action converts that attention into real results. We are not just creating visually appealing content we are crafting experiences designed to drive action.

  • Placement is Paramount Don't just tack on a CTA at the end. Strategically weave it into the narrative at moments of peak interest. Think about placing it after showcasing a key benefit or solving a viewer's pain point.
  • Make it Pop Visually Your call to action needs to Grab attention without being jarring. Use contrasting colors bold text and subtle animations to make it stand out organically within your Animated Motion Graphics Examples.
  • Speak Directly and Clearly Forget vague phrases. Use Action-oriented language that tells viewers exactly what to do and what they'll gain. "Discover More" "Get Started Today" these are the phrases that work.
  • Context is King Ensure your call to action is a natural extension of the video content. If you've just explained a product feature the CTA should invite viewers to explore that feature further or see related Animated Motion Graphics Samples.

Ultimately effective calls to action are not afterthoughts they are the engine that drives your 3D Graphics Ad Video Ideas forward turning captivating visuals into Measurable outcomes and meaningful connections with your audience.


Methods for measuring the impact of branded motion graphics


Measuring branded motion graphics impact is crucial understanding effectiveness efforts. To truly gauge impact examining a 3D Graphics Ad Video Sample can be insightful. But how do we move beyond just watching views and truly measure success? Let us explore methods for quantifying value these dynamic visuals bring.

Here are key methods we can employ

  • Website Analytics Monitor website traffic page views time page bounce rate pages featuring motion graphics. For instance after launching a 3D Graphics Ad Video Example monitor website traffic closely.
  • Engagement Metrics Track social media shares likes comments video view completion rates across platforms. High engagement signals resonating content.
  • Conversion Tracking Measure lead generation sales conversions click through rates directly attributable motion graphics. This directly links video efforts business outcomes.
  • Brand Perception Analyze brand mentions sentiment customer feedback conduct surveys gauge shifts brand perception. Understanding how motion graphics shape brand image is vital.

Ultimately measuring motion graphics impact requires blend quantitative qualitative analysis. By analyzing 3D Graphics Ad Video Samples performance we gain holistic view effectiveness refine strategies future success. Remember Clear goals defined metrics pave way insightful measurement journey.

Author at advids
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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