Healthcare Advert Video Examples: 30 Ads Sorted by Buyer

Laborie's ad sells a full GI motility portfolio to the clinicians who run the tests. The Solar GI System, the Ohmega ambulatory pH-impedance recorder and a range of catheters each get their turn.

What works here:

• The hardware sits next to the anatomy. 2D motion graphics and stylized 3D anatomical models show where each test happens.
• Every patient group gets a tool: solid-state, water-perfused and air-charged catheters, including options for pediatric investigations.
• Support is part of the pitch. Chicago Classification 3.0 in the software, plus training courses and webinars, across over 80 countries.

The move: Show your product inside the procedure it serves, then name the training that comes with it. If a clinician can't picture day one, it isn't there yet.

NTT's ad shows one observer watching several hospital rooms at once. When a patient tries to move, the system flags it.

What works here:

• Split screens put the observer and the patient in the same frame. You see the alert and the room it came from.
• The system speaks to the patient: “Please, stay calm. Help is coming.” Staff get prompted at the same moment.
• The privacy worry gets one plain line on screen: “Data Privacy is always safeguarded.”

The move: Show the exact second your product catches something a nurse would have missed. Then answer the privacy question before anyone asks it.

Rtwo Healthcare sells critical care software to ICU teams. ICU-Connect captures data from medical devices, and CritiXpert raises alerts from critical illness scores.

What works here:

• Data moves on its own. Readings flow from bedside devices into the EMR with no manual entry.
• The scores are ones intensivists already use, like APACHE II, so the alerts speak their language.
• Remote care is framed as reach: one intensivist covering multiple ICUs through virtual rounds.

The move: Name the clinical score or standard your buyer already trusts, and show your product using it. Borrowed trust beats a new claim.

GE HealthCare's ad for Vscan Air is a 3D product reveal of a handheld ultrasound device. The title makes one promise: “see more and treat faster.”

What works here:

• The device is the hero. 3D renders reveal it and walk through its features one at a time.
• The promise is a clinical outcome, not a spec. Seeing more and treating faster is what a clinician gets paid to do.
• It closes on text-heavy legal slides. Budget the seconds for yours from the start.

The move: Write your device promise as two verbs a clinician cares about. If it needs a spec sheet to make sense, rewrite it.

Philips shows its Azurion 7 B20/15 interventional system with SmartCT Helical in under a minute. It's a 3D product showcase set to music, with no voiceover.

What works here:

• One feature, one film. The title names a single capability, SmartCT Helical, not the whole system.
• The 3D render does all the explaining, so the ad still works with the sound off.

The move: Give each major feature its own short film. A 54-second ad about one capability is easier to place than a long tour of everything.

Abbott Cardiovascular's “Setting the Pace for Ventricular Leadless Pacing” shows a leadless pacemaker with glowing abstract 3D visuals. It runs on music, with no voiceover.

What works here:

• The title works twice. “Setting the Pace” names the category and claims the lead in one line.
• Abstract light effects carry an implant no camera can film at work.
• Legal disclosure text fills the final seconds. That's the cost of selling a regulated device in an ad.

The move: If your product works where no camera can go, pick one visual idea and hold it for the whole ad.

SHINING 3D Dental introduces the Aoralscan Elf as “a new era of intelligent intraoral scanning.” The scanner is shot in 3D on smooth blue silk, with close-ups of the hardware.

What works here:

• Close-ups do the selling. A dentist sees the scanner in more detail than a trade show table allows.
• The setting is soft, not clinical. Silk and studio light make a chairside tool feel premium.

The move: If your buyer will hold the product all day, film it like something they'd want to hold. Close-ups first, specs second.

botiss biomaterials sells cerabone, a bone graft material, in 29 seconds. Abstract 3D particle and ceramic simulations carry one claim: superior hydrophilicity for predictable bone regeneration.

What works here:

• One property, one ad. Hydrophilicity is the only thing it sells.
• Volume stability and medical approval appear in the visuals, so the claim doesn't stand alone.

The move: Pick the one material property clinicians compare you on. Build a 30-second ad around it and nothing else.

Ashfield Engage's Trak360 is a patient support platform. The ad follows one patient, Mary Smith, through reminders, nurse contact and a single health timeline.

What works here:

• One named patient carries the product. Personalized content, healthy recipes, exercise plans and nurse access all arrive through Mary.
• The timeline gathers everything, from medication reminders to smart device health metrics, for patients, care partners and care teams.
• The paying client gets a scene too. A program dashboard, integrated into CRM systems, shows trends and impact.

The move: Name your patient on screen and follow them for the whole ad. Then give the paying client one scene at the end.

Cardinal Health's at-home ad sells BreatheEasy Technology in incontinence products. In 36 seconds it goes from skin breakdown to airflow.

What works here:

• Problem and fix share one visual code: a red X for trapped heat and moisture, a green check for airflow.
• The features are named on screen: air-permeable wings, breathable backsheets and redesigned cores.
• The benefit belongs to the patient: less irritation and healthier skin.

The move: Give the problem and the fix one shared symbol. If a viewer can follow it on mute, it works.

This 43-second ad for the Motorola TE-93 touchless forehead thermometer comes from SGW Global's channel. It shows quick, hygienic readings in classrooms, restaurants, workplaces and homes.

What works here:

• The reading is the interface: a number, a green check for normal, a red exclamation point for high.
• Many settings, one gesture. Each scene repeats the same scan, so the viewer learns it once.
• It closes on the “Hello Moto” tagline, borrowing a brand the buyer already knows.

The move: Show the result screen your user will actually see, colors included. Then repeat the same gesture in every setting.

OPSOLUTIONS sells anti-counterfeit codes for pharmaceutical packaging. The ad moves from the crisis of fake medicines to one consumer scanning a pack to check it.

What works here:

• A magnified side-by-side shows the patented micro-printing inside the REAL QR Code next to a regular one.
• The shopper's moment is simple: scan, then instant verification.
• The brand owner gets a dashboard with geo-location, scan frequency and anomaly detection.

The move: If two buyers use your product, give each one a scene: the person who scans, then the team that watches the data.

Onfido's “What is Onfido?” isn't a healthcare ad. It explains remote identity checks for any business. It's here for its user flow: an ID scan, then a selfie.

What works here:

• The flow is two steps, shown in order. A patient signing up for remote care meets the same kind of check.
• Hybrid technology checks the document and matches the face, explained in plain words.

The move: If your patient onboarding has a check, show every step of it in order. The step you skip is the one patients worry about.

LinknLink sells cloud-managed digital signage across industries, not healthcare alone. Healthcare shows up as one setting: queuing displays and auto-broadcasting for patients.

What works here:

• Each sector gets its own problem. Restaurants show estimated ready times to ease “anxious waiting.”
• Motion-detected content and remote control of screens show the IoT side.

The move: If healthcare is one of your markets, give it a full scene with its own problem, like the wait. A logo in a list of industries doesn't count.

Reventics sells RevMAX, revenue cycle software for healthcare providers. It opens on the frustration of denied claims, then shows modules that stop them at the source.

What works here:

• A “scrubber bot” makes the automation visible. You watch eligibility and authorization denials get caught early.
• The cycle is mapped end to end, from front-end prevention to AI-powered denial appeals and underpayment discovery.
• RevMAX Analytics closes the case with bar charts and pie graphs tied to collections.

The move: Give your automation a character the viewer can watch at work. Then end on the chart finance will check.

Cerner's ad sells one platform to ambulatory surgery centers. It follows one patient, Charles, from online pre-registration through surgery and recovery.

What works here:

• The patient's path is the product tour: pre-registration, a tracking board, barcode scanning for inventory, documentation from the OR to the PACU.
• One record ties it together: surgical, anesthesia, inventory, revenue cycle and patient portal products.
• Scale is a number: from one to 100+ surgery centers.

The move: Follow one patient through your buyer's building. Every feature shows up where the patient meets it.

Advarra's Clinical Conductor CTMS runs clinical research operations. The ad shows one hub for startup, recruiting, operations, finances, compliance and reporting.

What works here:

• Patients get tools too: HIPAA-compliant CCtext and CCvideo for remote contact, and CCpay for real-time reimbursements.
• Part 11 compliant eSource and eConsent are tied to fewer audit findings.
• It closes by linking technology, reviews, professional services and consulting into one ecosystem.

The move: Name the rule your buyer is audited against, and show the feature that meets it. In this market, compliance is a feature.

IQVIA Vigilance Detect scans social media and digital data for drug safety signals. The ad starts with the problem: too much raw data and costly manual review.

What works here:

• The AI reads slang and idioms across languages, so adverse events in casual posts still get caught.
• One number carries the efficiency claim. IQVIA says the tool cuts redundant manual reviews by 62%.
• Analysts send safety information on in industry-standard formats.

The move: Put one number on screen that your buyer's team can check against their own workload.

ZeOmega sells social determinants of health data inside its JIVA platform. The ad opens on a question: “Is our zip code our destiny?”

What works here:

• Many sources merge on screen: medical, behavioral, pharmacy, census-track and member lifestyle data.
• Community risk and individual risk sit side by side, so care teams can target interventions.
• The buyers are named: payers, providers and policymakers.

The move: Open on the question your buyer argues about in meetings. Answer it with your data on screen.

Arcadia's ad shows scattered healthcare data pulling together into one “data fabric.” In about a minute it goes from point of care to strategic planning.

What works here:

• Data points gather on screen. You see the promise without a single product screen.
• The steps are plain: mine data for insights, find opportunities, deliver intelligence across the organization.
• It ends on the human result: happier, healthier days.

The move: If your product is invisible infrastructure, give it one physical picture and keep it for the whole ad.

Imprivata's overview sells Mobile Access and Control, formerly GroundControl, for shared mobile devices. It speaks to any workforce that passes devices from user to user.

What works here:

• Risk comes first: data breaches from lost devices, shown with icons and data points.
• The automation is a sequence: charge, clean, then assign the device to the next user with the last user's data locked down.
• The IT team's win is named: less management work and devices always ready for the next user.

The move: Show the device's full loop, from one user to the next. Operations buyers buy the loop, not the screen.

Coviant's Diplomat MFT is managed file transfer software for any business, not a healthcare product. It earns a place here for one reason: it names HIPAA next to PCI DSS and GDPR.

What works here:

• The ad moves from a mess of fragmented tools to one managed system.
• Security is built in: Open PGP encryption and SSH key management, with no extra tools.
• Price is part of the pitch: enterprise features at an SMB-friendly price.

The move: If you sell into healthcare from outside it, name HIPAA on screen. Then show the audit trail that backs it up.

Zebra's Associate Performance is a retail workforce tool first. Healthcare appears near the end, in a list of industries next to banking and hospitality.

What works here:

• AI builds labor plans and assigns the right person to the right task.
• Associates swap shifts by skill set and get tasks prioritized in real time, with push-to-talk.
• Store analytics spot issues like a crowd at the registers and create tasks for managers.

The move: If you sell to hospitals from another industry, rebuild the scenes around a ward, not a store. A list of industries isn't a healthcare ad.

Deloitte's “Pharmacy of the future” sells a point of view, not a product. It maps the forces changing pharmacy, then follows one patient, Don.

What works here:

• The forces come first: AI, virtual health, and environmental, social and regulatory change.
• Don's story makes it concrete: AI-flagged health risks, at-home testing, drone-delivered medication and virtual care plan avatars.
• The close is a blueprint: a tech-enabled care team built for affordability and coordinated care.

The move: If you sell to leadership, sell the future they'll be judged on. Then put one person in it.

Boston Scientific and Siemens Healthineers announce a partnership in cardiovascular care. Two rivers converging carry the whole idea.

What works here:

• The picture matches the deal: cardiovascular devices from one, imaging from the other, flowing into one offer.
• Clinical benefits are named: reduced radiation exposure and simpler procedures.
• The economic buyer gets a scene: customized contracting to help cash flow and reduce capital expenditures.

The move: If you announce a partnership, show what each partner brings. Then show the one thing the buyer gets from both.

McKesson's ad explains its four business segments at a glance. Abstract networks turn into real destinations: clinics, pharmacies and providers.

What works here:

• Scale is mapped, not listed. Pharmaceuticals, technology and supplies move across one network.
• The purpose sits under the logistics: medication access, affordability and patient adherence.

The move: If your company is big and abstract, draw it as a map with real destinations on it.

AWS for Healthcare & Life Sciences puts the patient at the center and builds the network around them. Line art connects research, digital patient engagement and precision medicine.

What works here:

• The network grows icon by icon, so a broad platform reads as one picture.
• Machine learning shows up as predictive health event analysis and personalized therapy.
• Trust is borrowed from Amazon.com's own e-commerce transformation.

The move: If your platform does many things, put the patient in the middle and add one connection at a time.

Thermo Fisher Scientific's ad sells its OEM and commercial supply teams to life sciences developers. The title says it plainly: “The global OEM partner your innovation deserves.”

What works here:

• A balancing act of stacked shapes stands for regulatory changes, supply shortages and market saturation.
• A red dot, the innovation, moves forward as the barriers get swept away.
• It ends with the innovation circling a green globe.

The move: Draw your buyer's barriers as one stack, then remove them one at a time. Each removal is a service you sell.

“Welcome to FinThrive” introduces a healthcare revenue management company. Segmented lines and obstacles stand for a revenue cycle full of limits, then turn into smooth paths.

What works here:

• The abstract opening turns human. Live-action shots of healthcare professionals and doctor-patient moments follows.
• End to end is drawn as one continuous line connecting healthcare, software and finance.

The move: Start abstract to name the system problem, then cut to a real person. The cut is where leadership feels the stakes.

JIVAN's “Logo Launch” introduces a group that works across healthcare, agro, real estate, energy and technology. It's closer to a brand reveal video than a healthcare product ad.

What works here:

• A caterpillar becoming a butterfly stands for life, evolution and growth, then morphs into the group's businesses.
• The close lands on one line: “Future Looks Good.”

The move: If healthcare is one arm of a larger group, say so in the first seconds. Then give that arm its own ad.