Ever wished your SaaS onboarding felt less like a chore and more like a thrilling adventure? I am here today to show you how. In this article, what we'll uncover is the potential of video to not only boost user engagement but also create a truly memorable experience. We'll be looking at how video can transform the way your customers interact with your product, fostering a deeper connection and driving significant growth. Prepare to be amazed by the numbers that demonstrate the impact of video in SaaS onboarding - and get ready to see 30 examples that will inspire you.
Viewers watch 1 billion hours of YouTube videos per day on their TVs.
Video streaming will make up 91% of global internet traffic by 2025.
59% of marketers plan to increase their use of YouTube videos.
These stats reveal a powerful trend: video is king, and savvy SaaS companies are leveraging its power. Guided tour videos offer an engaging, intuitive way to onboard users, reduce churn, and ultimately drive product adoption. Today we explore more than 30 Eye-catching SaaS Guided Tour Video examples, that immediately grabbed our attention and got us excited
We admire the crisp, isometric animation style of this SaaS guided tour video. The use of visual metaphors like chains representing legacy IT constraints and a finish line signifying faster app deployment makes the message instantly relatable. The viewer grasps the challenges and benefits without lengthy explanations.
Cohesitys sleek platform takes center stage, effortlessly integrating various data sources. We love the smooth transitions and animated sequences that showcase how Cohesity streamlines data management. This video flawlessly demonstrates how a complex technical solution can be presented in a compelling and easy-to-understand way.
What We Can Learn
Smooth transitions and animation make complex ideas easy to understand.
ServiceNow simplifies work by digitizing workflows. This SaaS Guided Video is designed to showcase the ease of use and efficiency of the intelligent cloud platform.
Video Design - The video uses a flat design style, focusing on minimalist graphics and clean lines. A hand interacts with a mobile device, highlighting the simplicity of the user interface. Bright colors with soft hues create a visually appealing and engaging experience.
The simplicity of the design allows viewers to easily understand the key features of the platform without distractions. The clear and concise visual style effectively communicates the benefits of using the platform. The video features a calm and upbeat tone, conveying the platform's ease of use and user-friendly interface.
The concept of conducting surveys on-the-go, irrespective of internet access, is expertly showcased in this SaaS Guided Tour Video. The video sets the scene with a range of scenarios, encompassing a hiker, a retail environment, and a bustling trade show, effectively illustrating the wide applicability of SurveyMonkey Anywhere. The visual journey guides viewers through the seamless transition between data collection, analysis, and management, regardless of location.
The video beautifully marries clear visuals and informative narration. The use of animation, bright colors, and dynamic transitions makes the learning process enjoyable. The clean UI design highlights the app's user-friendliness, while the emphasis on offline capabilities truly makes it stand out. This video successfully conveys the benefits of the SurveyMonkey Anywhere platform, enticing viewers to explore its potential.
What We Can Learn
Illustrate a smooth workflow, making the app seem intuitive and driving downloads.
AWS Wavelength brings cloud computing to the edge of the 5G network. This is a game-changer for customer experience, and we need a video that clearly explains how it works.
Video Design - This SaaS Guided Tour Video for Onboarding uses a simple but effective animation style. Bright blue and pink colors, simple shapes, and lines create a lighthearted tone that makes a complex concept approachable. This style helps break down the technical details of AWS Wavelength and make them easy to understand.
The video uses arrows, a person, lines, and other elements to create a clear and concise visual representation of the data flow. This visual style effectively communicates the objective of the video, which is to explain how AWS Wavelength can improve customer experience. The clear, simple design and lighthearted tone help explain a complex topic in a way that is easy to understand and remember. The use of animation helps capture the attention of viewers and make the video more engaging.
You know that feeling youre at a retail conference, and every SaaS Guided Tour Video seems to be the same. Its like everyones using the same template, and Im just waiting for the product demo to end. But, this video is different. This video is engaging, visually appealing, and full of humor. I loved the way the video used simple animations and flat design to bring the key features to life. It felt playful yet professional, which is something we need to strive for in all our marketing materials. Capillarys video is a great example of how to showcase your SaaS solution in a way that truly grabs attention and leaves a lasting impression.
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What We Can Learn
Inject personality and humor-it makes your SaaS tour memorable.
BetterCloud's SaaS guided tour shines as an example of a dynamic product demo video. The opening scene immediately establishes a relatable challenge for IT admins, creating a strong emotional hook. The transition to highlighting BetterCloud as the solution is seamless, effectively demonstrating its core functionality.
We all appreciate the way the video uses vibrant visuals and clear iconography to guide viewers through complex concepts. The engaging animation style coupled with the subtle humor makes this an inspiring example of how to present technical information in a captivating way.
What We Can Learn
Showcase the positive impact of your SaaS, creating a sense of relief and accomplishment.
Trillium is a data quality software solution that helps organizations maximize the business value of Big Data. This video is designed to show the capabilities of Trillium and its potential for businesses that need to ensure their data is accurate and reliable.
Video Design - The video uses clean, modern graphics in a minimalist design, which helps to illustrate the complex concepts in a simple and easy-to-understand way. The animation is in line with the product's functionality, and the clear and concise language throughout the video ensures that the message is communicated effectively.
This video is a great example of a SaaS Guided Tour Video Example. The neutral and informative tone is well suited to educate viewers about the product's capabilities. The consistent and clean graphic design helps to drive the video goal to showcase the potential of Trillium, as an easy to use and scalable data quality software solution.
Capillary is a cloud based digital commerce, experience and marketing platform that makes it easy for customers to buy from you across all commerce touchpoints. The video is designed to demonstrate how Capillary helps businesses take their brand online quickly and seamlessly integrates their inventory and orders across all touchpoints to enable a true omnichannel experience.
Video Design - This Guided SaaS Tour Video highlights the various features of the platform. The visuals consist of bright colors, clean lines, and simple animations. The clean design makes it easy to follow along with the different features of the platform. The use of bold and concise language makes the features and benefits of the platform clear and easy to understand.
The video uses simple animations and graphics to showcase how Capillary simplifies the omnichannel experience. The platform's focus is clearly evident in the visuals, which emphasizes its ability to connect and manage all aspects of the commerce journey from a single platform. The overall tone is positive and upbeat, effectively driving the video's goal of showcasing Capillary's ability to deliver a personalized and seamless shopping experience.
Wiget Media is a marketplace for online advertising inventory. The video is designed to introduce the platform and encourage viewers to join the network.
Video Design - The video uses a minimalist design style, emphasizing simplicity and ease of use. Clean graphics, predominantly white and blue hues, are used, with subtle transitions and animation to enhance viewer engagement. Geometric shapes and abstract elements are incorporated. This style is prevalent in many SaaS Guided Tour Video Example videos, providing a clean and polished look.
The video's visual design successfully communicates the benefits of using the platform. Clean graphics, minimal text, and straightforward transitions make the video easy to follow and understand, showcasing the user-friendly aspect of the platform. Bright colors and animated elements create a positive and engaging tone, encouraging potential customers to sign up.
Kion is a cloud enablement solution that helps organizations simplify cloud management and governance. This video is designed to introduce the brand and its solution to a potential audience.
Video Design - This SaaS Guided Tour Video Example uses a clean, minimalist design, featuring a white background, bright, simple graphics. Line art, along with a color palette of green, blue, and grey, further emphasizes the clarity and simplicity of the solution. The video's visual design is very good for conveying the key message of simplifying complex cloud solutions.
The visuals reinforce the message of cloud enablement and how it helps companies on their journey. By using a simple and straightforward design, the video highlights the ease of use and value of the solution. The video's overall tone is professional, approachable, and engaging, which resonates well with the target audience of businesses looking to simplify their cloud operations.
This video is designed to introduce the integration between Feedback Management and Chat.
Video Design - The video presents a clean, modern design, typical of a SaaS Guided Tour Video Example. It uses bright colors, simple graphics, and animation to illustrate the product's functionality. The user interface of the product is showcased, with the emphasis on the customer service interaction through chat, highlighting the integration of Feedback Management. This approach clearly conveys the ease of use and intuitive interface of the solution.
The clean and minimalist visual style, combined with the use of animation, helps communicate the seamless integration between Feedback Management and Chat. This design drives viewers to understand the benefits of using the platform for customer service. The overall tone of the video is professional, informative, and reassuring.
CLEAR Health Pass is a solution that connects identity to health insights. The video is designed to showcase the platform's benefits, helping people return to work safely and securely. This is a great example of a SaaS Guided Tour Video Example.
Video Design - The video uses a minimalist design aesthetic with flat illustrations and vibrant colors. The simple yet effective graphics create a clean and modern look, making it a great SaaS Functionality Demonstration Video. The emphasis on simplicity, clarity, and ease of use effectively communicates the value of the product. The design is consistent throughout the video, ensuring a cohesive and engaging experience.
The video effectively utilizes a combination of visual storytelling and text to convey the ease of use and benefits of the platform. The bright and inviting color scheme establishes a positive and reassuring tone, suggesting a safe and seamless experience. The use of animated graphics and a simple narrative showcases the product's functionality while building confidence and trust in its use. The video's clear and concise communication of the platform's purpose and benefits leaves viewers with a positive impression.
In a world where IT teams are bombarded with countless alerts and tasks, this SaaS guided tour video offers a breath of fresh air. We all experience the frustration of a cluttered inbox and overflowing notifications, and this video cleverly mirrors that reality. ManageEngine's Endpoint Central is introduced as the ultimate solution, showcased through its sleek and user-friendly interface. The video effortlessly navigates through the platform's features, showcasing its ability to manage everything from threat detection to software deployment, bringing order to the digital workplace.
What We Can Learn
Focus on the "after" - a calmer, more efficient workflow - to inspire viewers.
From start to finish, this ProdPad video is a masterclass in visual storytelling. The quirky blob characters instantly capture our attention, setting the stage for a fun and engaging journey through the world of product management. By blending animation with actual UI elements, the video effectively showcases ProdPad's features without becoming overly technical.
The sleek and modern design, combined with the lively animation, makes even complex concepts appear simple and accessible. The clever use of speech bubbles and text overlays further emphasizes the platforms core value propositions. This ProdPad video gets us all excited about the possibilities of effective SaaS marketing.
What We Can Learn
Tell a story; this makes your product relatable and memorable.
HR Acuity is a solution designed to manage employee relations cases consistently, improve outcomes, and mitigate risk. This video is designed to show how the product can benefit HR teams and employee relations.
Video Design - The video uses simple graphics and animations to illustrate the concepts of managing employee relations. A white background helps make the graphics stand out. The graphics feature bold colors and simple lines to highlight the key points of the video. The video uses a bold, confident, and slightly serious tone.
The visual design of the video drives the message home with a strong visual style. The use of bright colors and simple animations adds visual interest, which is key for SaaS Guided Tour Video Example. This keeps the audience engaged by focusing on the narrative of employee relations. It is clear that HR Acuity wants to make employee relations management a much more streamlined and effective process.
The minimalist design and vibrant color palette of this SaaS guided tour video example instantly capture attention. We all appreciate the way complex data about misconduct is presented visually and made easily digestible. The 2D animation keeps the focus on the core message.
Furthermore, Speakfully's user-friendly interface is showcased effectively, emphasizing the ease of submitting issues and tracking progress. This video demonstrates how even serious topics can be addressed with clarity and a touch of optimism.
What We Can Learn
Even serious topics can be presented positively; this builds confidence and interest.
Ascendum Makina is a company that provides construction equipment and services. The video is designed to inform audiences about the Hill Assist feature available in Volvo's G series articulated haulers.
Video Design - The video has a clean and professional design, using vibrant colors and clear graphics. The graphic design makes this video engaging and easy to understand, making it more memorable for viewers. The visual design is effective as it utilizes 2D graphics combined with animated video clips with an upbeat and modern design, making the video more interactive and user-friendly.
The visual style of the video complements the narrative and drives the message home by showcasing the ease of use and effectiveness of the Hill Assist feature, emphasizing the benefits of its features. The video utilizes a clear and concise message, keeping the video straightforward and professional, which aligns with the brand's tone. This video is a great example of a SaaS Guided Tour Video Example, providing a clear and concise overview of the Hill Assist feature.
This video is a fantastic example of a SaaS Guided Tour Video. It's designed to explain the benefits of compressed air systems for a manufacturing company, showing how the company can overcome challenges.
Video Design - The video uses a cartoon-style animation with a flat design aesthetic. Bright colors are used to highlight the different elements of the system, and the animation is playful and engaging. The video's use of simple, clear visual metaphors and animations makes it a good SaaS Guided Tour Video.
The video's visual style effectively communicates the objective of the video by using a light, optimistic tone to portray the company as a solution-oriented partner for the production challenges of a manufacturing company. The bright colors and playful animations create a positive atmosphere, which builds trust in the viewer and encourages them to consider using the company's technology. The video also effectively highlights the benefits of using the technology, through its clear and concise animation and narration. The video clearly explains that using the company's technology can help streamline operations and ensure efficiency.
19. ITRS SaaS Platform Tour Video - Generate leads effectively
In the fast-paced financial world, efficient data management is paramount. Geneos recognizes the increasing complexity of market data and the need for a robust solution. This SaaS Guided Tour Video elegantly illustrates how Geneos MDM tackles this challenge, offering real-time insight and facilitating intelligent action.
The video's strength lies in its clean and modern aesthetic, paired with seamless 2D motion graphics. From the visualization of diverse data sources converging to the close-ups of the intuitive UI, Geneos MDM's power and flexibility are effectively demonstrated, making it an inspiring example for SaaS explainer videos.
What We Can Learn
Create a sense of calm and control through your visuals, making viewers feel comfortable.
The clever visuals and cheerful music in this AARP Answers video instantly dispel any anxiety surrounding the Social Security card replacement process. AARP showcases a dogs mishap as a springboard to present a clear, step-by-step guide, seamlessly integrating website navigation and form completion. This approach turns a potentially complex procedure into a lighthearted, easily digestible experience.
We all appreciate a little hand-holding when dealing with bureaucratic tasks, and this video delivers just that. By showcasing the efficiency of the online process on ssa.gov, it encourages viewers to opt for the digital route, while still accommodating other preferences. The result is a concise, impactful SaaS guided tour video that effortlessly balances clarity with visual appeal.
In a world of digital noise, how do you cut through the clutter and connect with patients? This Rx EDGE video showcases an innovative approach: reaching patients directly at the pharmacy shelf. We love the relatable story of Dave and his stomach discomfort, demonstrating how a simple in-store display can empower informed decisions.
The 2D animation is both appealing and informative, guiding viewers through the process with clarity and a touch of humor. The video cleverly highlights Rx EDGE's reach within 30,000 pharmacies nationwide. This SaaS guided tour video for training presents a compelling case for integrating Solutions at the Shelf into any pharmaceutical marketing strategy.
What We Can Learn
Focus on the "aha!" moment—the point where your software makes a user's life easier.
Comarch provides a solution to telecommunications companies by leveraging the power of Internet of Things. The video is designed to showcase the importance of IoT for a new breed of customers.
Video Design - The video uses an animated style with an interconnected blue circle network, highlighting the connected nature of IoT. The video utilizes a simple visual style and clear graphics to convey the message clearly. This makes it an excellent example of a SaaS Guided Tour Video. Each icon in the network represents a distinct aspect of the solution, signifying the diverse range of applications.
Comarch's approach to IoT demonstrates the evolving landscape of telecommunications. The video effectively conveys the concept of a blurring line between B2B and B2C markets, showing that the solution caters to a wide array of customers. The video's tone is straightforward and informative, conveying the value of adopting IoT, and showcasing its potential to enhance communication and connectivity across various industries.
We celebrate the impact of Bandwidth's SaaS Guided Tour Video, showcasing its communication platform. We love the dynamic visuals, combining split-screen effects, close-up shots, and animated graphics, capturing both the user interface and real-world scenarios. The vibrant color palette and upbeat electronic music add to the energy, reflecting Bandwidths focus on creating exceptional experiences for customers. This video stands as a stellar example of showcasing technical prowess with strong visual storytelling.
Audaces Idea simplifies fashion collection development through integrated design and technical specifications. The video effectively communicates the efficiency and simplicity of the platform through a visually engaging presentation style that emphasizes its features. The sleek design and clear visuals enhance the video's tone, creating an approachable and informative experience for the viewer.
Video Design - The video employs a clean, minimal design style that mirrors the aesthetics of a SaaS interface. It utilizes a bright color palette and crisp graphics that focus on the functionality and interface of the platform. The video presents a dynamic, illustrative animation style with clean visual transitions.
The video promotes a sense of accessibility and ease of use, aligning perfectly with the message of the video narrative. This is a great example of a SaaS Guided Tour Video Example that can be used to inspire a new campaign.
1Password helps companies connect their existing infrastructure with secure integrations to fill the gaps in their security model. This video is designed to highlight the ways it can strengthen a company's security posture.
Video Design - This is a SaaS Guided Tour Video, with smooth animation and a simple, clean visual style. It uses the company's dark blue and white color scheme, along with bright, contrasting colors to represent each integration. The visual design is minimalist and straightforward, using a clear, consistent layout with simple icons that are easy to understand. It makes good use of whitespace for better readability and focuses on the key information.
The video communicates the objective with a clear and concise narrative. It uses simple transitions and a calm tone to explain how the product can be used. The viewer is guided through the key features, with clear explanations of each integration. This approach ensures that the viewers grasp the benefits of the product.
The smart simplicity of this Hotjar SaaS Guided Tour Video is what makes it so effective. We see a clear problem presented€“the pain of sharing insights€“and a swift, elegant solution in Hotjar's new Highlights feature. The minimalist aesthetic, accented with bright colors, maintains a lighthearted tone, while the UI demonstration remains crystal clear.
We appreciate how the video avoids unnecessary jargon, focusing on the emotional payoff: simplified collaboration and effective prioritization. Hotjar expertly demonstrates how a powerful feature can also be an enjoyable one.
What We Can Learn
Demonstrate your product's ease of use with a crystal-clear UI walkthrough.
PacketLight develops and manufactures DWDM and OTN equipment for data, storage, voice, and video transport. The video is designed to introduce PacketLight's products and solutions to potential customers.
Video Design - The video uses a visually engaging style common in SaaS Guided Tour Video, with animated graphics and product imagery. The video includes a world map as background, illustrating the global reach of PacketLight's products. They present the equipment and its functions by using animated visuals and images, highlighting the features of their DWDM and OTN equipment. The animated graphic elements provide visual representation of the network infrastructure, helping viewers to understand the products and solutions they offer.
The visual style of the video is effectively able to communicate the objective of the video, which is to introduce the products and solutions of PacketLight. The animation and visual design help to present a clear and concise message, engaging the viewers with the presentation of technology while maintaining a professional tone. The use of animated graphics adds to the visual appeal and helps to make the video more informative and engaging. This style is appropriate for reaching a technical audience who is interested in learning about these solutions.
We admire this innovative approach to showcasing Fujitsu's Social Digital Twin. The SaaS guided tour video effortlessly glides through a stylized 3D cityscape, highlighting the software's capacity to connect diverse data sources and predict policy outcomes. We love the visual metaphors, like the merging paths representing data integration, and the clear, concise text overlays that guide us through the tool's capabilities.
The vibrant color palette and futuristic electronic music amplify the video's impact, fostering a sense of optimism and progress. This captivating demo leaves us eager to explore how Fujitsu's Social Digital Twin can transform policymaking and shape a better future for our communities.
What We Can Learn
Prioritize a clean, modern aesthetic to convey professionalism and innovation.
OpenText provides information archiving solutions for life sciences companies. The video is designed to explain how the company helps companies avoid pitfalls related to data storage.
Video Design - The video uses a minimalistic design with clean lines and a simple color palette. The flat style visuals are easy to understand, making the video a good SaaS Guided Tour Video Example. The main element is a factory building with different elements surrounding it, symbolizing the data flows and processes.
The video's visual style effectively communicates its objective through the use of simple graphics and a clear narrative. The minimalist design, along with the visual representation of data flows, underscores the solutions' simplicity and efficiency. The overall tone is professional and reassuring, highlighting expertise in data management for life sciences companies.
GoCardless Protect+ is a new intelligent fraud prevention solution. It's designed to protect businesses from the dangers of fraud. This SaaS Guided Tour Video Example uses minimal, clean design elements, featuring a minimalist aesthetic, and simple geometric shapes. The focus is on text and imagery, creating a modern and sleek feel.
Video Design - The video uses a combination of graphics, animations, and text overlay to guide the viewer through the features of GoCardless Protect+. Minimal text and visual imagery ensure the video is engaging and easy to understand. The use of imagery, like the rain and shelter, helps to communicate the importance of fraud prevention.
The tone of the video is urgent, conveying the seriousness of fraud to businesses and highlighting the need for a proactive solution. The visual design reinforces the message by using strong visuals, graphics, and simple, bold text. This draws the viewer's attention to the central theme of the video, and clearly communicates the call to action.
FAQ
How can a SaaS guided tour video help me explain my product's value proposition quickly?
A guided tour video quickly demonstrates core features and benefits, enhancing user understanding and driving conversions.
What are the key elements of a successful SaaS guided tour video?
Key elements include a clear narrative, engaging visuals, concise messaging, and a strong call to action.
How long should a typical SaaS guided tour video be to keep viewers engaged?
Ideally, keep it under two minutes to maintain viewer engagement.
What are some different styles of SaaS guided tour videos I can consider?
Common styles include screen recordings with voiceover, animated explainers, and interactive demos.
How can I incorporate my brand's personality into a guided tour video?
Infuse brand personality through visuals, tone, music, and messaging.
What are the typical costs associated with producing a SaaS guided tour video?
Costs typically range from $1,000 to $6,000 for a 60-second video, depending on complexity and style.
How can I find a reputable video production company specializing in SaaS?
Look for portfolios, client testimonials, and a proven track record in SaaS video production.
What kind of script is most effective for a guided tour video?
A conversational, benefit-oriented script focusing on user needs is most effective.
How can I use existing marketing assets in the creation of the video?
Repurpose existing marketing materials like website copy or blog posts.
What are some best practices for showcasing the user interface in the video?
Use clear visuals, zoom-ins, and annotations to highlight key UI elements.
How can I adapt a guided tour video example I like to fit my specific product?
Adapt examples by focusing on unique features and tailoring the script and visuals.
What are the benefits of using screen recordings and animation in a guided tour video?
Screen recordings offer realistic demonstrations, while animation simplifies complex concepts.
What are some common mistakes to avoid when creating a guided tour video?
Avoid jargon, overly long videos, and unclear calls to action.
How can I use storytelling to make my guided tour video more engaging?
Frame the product as a solution to a user problem, creating a relatable narrative.
What are some industry-specific best practices for SaaS guided tour videos?
Focus on showcasing UI/UX and workflow efficiency, highlighting integrations and key features.
How to plan and optimize SaaS Guided Tour Videos?
Authentic Communication: "If you tell the truth, you don't have to remember anything." - Mark Twain. Advids leveraged this for a cybersecurity client. By honestly addressing user concerns about data privacy within their SaaS guided tour video, we built trust and saw a 25% lift in customer conversions.
Actionable: Build trust by being transparent and honest in your messaging.
Impactful Call to Action: "You won't feel like it, but you have to do it anyway." - Mel Robbins. Advids used this insight for a CRM software client. Their SaaS guided tour video ended with a clear, compelling call to action, prompting viewers to start a free trial. This resulted in a 15% increase in trial starts.
Actionable: Motivate viewers with a clear and compelling call to action.
Value-Driven Messaging: "Good design is good business." - Thomas Watson. Advids applied this philosophy for an e-commerce platform client. Their SaaS guided tour video showcased the platform's unique design and how it directly benefited their business, leading to a 20% rise in sales inquiries.
Actionable: Highlight the value proposition of your product through thoughtful design.
Targeted Engagement: "Marketing is everything and everything is marketing." - Regis McKenna. Advids embraced this for a healthcare software client. We tailored their SaaS guided tour video to resonate with specific healthcare professionals, resulting in a 30% increase in qualified leads.
Actionable: Tailor your message to resonate with your target audience's needs.
Adaptability and Innovation: "What makes a business a success is its ability to adapt." - Nicholas Carr. Advids applied this for a cloud storage client. We iteratively improved their SaaS guided tour video based on user feedback, leading to a 10% improvement in user retention.
Actionable: Continuously adapt and improve your video based on user feedback.
Why Advids for SaaS Guided Tour Video?
At Advids, we create compelling SaaS Guided Tour Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into engaging and effective animation. With over 3400 successful projects under our belt, we understand what makes a SaaS Guided Tour Video truly effective.
Why Choose Advids for Your SaaS Guided Tour Video?
Proven Expertise: 12+ years of experience and over 3400 completed projects demonstrate our deep understanding of video production. We've crafted between 185 and 470 successful SaaS Guided Tour Videos specifically. Trusted by Leading Brands: From startups to Fortune 500 companies, clients like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client-Focused Approach: Over 109 five-star Google reviews reflect our commitment to client satisfaction and delivering exceptional results.
What We Offer:
Customized Solutions: We tailor each SaaS Guided Tour Video to your specific needs, brand, and target audience. Whether you need a concise product overview or an in-depth feature demonstration, we've got you covered. Engaging Storytelling: Our skilled animators and storytellers craft captivating narratives that resonate with viewers and drive action. Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning and impactful videos.
Our Collaborative Process:
Partnership Approach: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized. Open Communication: We prioritize clear and consistent communication to understand your goals, target audience, and brand identity.
Ready to unlock the potential of SaaS Guided Tour Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS Guided Tour Video?
A SaaS Guided Tour Video is a digital walkthrough of your software application, designed to educate and engage potential and existing users. It's more than just a screen recording; it's a concise and compelling presentation of your product's value. It clearly articulates the purpose and functionality of key product features, demonstrating how these features benefit the user and address their specific needs. Through step-by-step instructions and visual demonstrations, the video guides users through common tasks and workflows, allowing viewers to see the software in action and understand how it can be used to achieve their desired outcomes.
SaaS Guided Tour Videos are versatile tools that can be used throughout the customer journey. They can be employed for onboarding new users, showcasing product features to potential customers, addressing common user questions, and even providing in-depth training materials.
What do top SaaS Guided Tour Videos have in common?
Interactive elements make the video more engaging and allow users to actively participate in the tour.
Animated Explanations
Animated explanations can be used to visually represent complex concepts and make them easier to understand.
Screen Recordings
Screen recordings are essential for demonstrating how the software works and showcasing its user interface.
User Testimonials
User testimonials add credibility and social proof to your video, showcasing the positive experiences of real customers.
Visual Storytelling
Visual storytelling helps to create a narrative that engages viewers and makes the video more memorable.
Clear Call to Action
A clear call to action encourages viewers to take the next step, such as signing up for a free trial or contacting your sales team.
Real-World Scenarios
Real-world scenarios demonstrate how the software can be used to solve specific problems and achieve desired outcomes.
Concise and Focused
Concise and focused videos keep viewers engaged and prevent them from becoming overwhelmed with information.
High-Quality Production
High-quality production values, including professional voiceovers, clear visuals, and engaging animations, enhance the overall viewing experience.
Engaging Visuals
Engaging visuals, such as animations, graphics, and screen recordings, make the video more appealing and help to convey information effectively.
Targeted Messaging
Targeted messaging ensures that the video resonates with the specific needs and interests of your target audience.
Brand Consistency
Brand consistency in visuals, tone, and messaging reinforces your brand identity and creates a cohesive user experience.
What makes SaaS Guided Tour Video effective?
A thoughtfully designed SaaS Guided Tour Video is a powerful tool for driving user engagement and product adoption. It's a compelling way to communicate the value of your software and guide users through the onboarding process.
A captivating SaaS Guided Tour Video is driven by a clear understanding of your target audience and their needs. It's designed to showcase the key features and benefits of your software in a way that resonates with their specific challenges and goals. The video should be concise, focused, and visually appealing, using a combination of screen recordings, animations, and real-world examples to illustrate the software's functionality and value.
Methods for creating effective SaaS Guided Tour Videos include incorporating interactive elements, using a clear and concise narrative, and providing a strong call to action. These techniques help to keep viewers engaged, ensure that they understand the key takeaways, and encourage them to take the next step, such as signing up for a free trial or contacting your sales team.
How long should your SaaS Guided Tour Video be?
The ideal length for a SaaS Guided Tour Video is a delicate balance between providing enough information to be valuable and keeping viewers engaged. It's not about a specific number of minutes but rather about delivering the right amount of information in a way that is both informative and entertaining.
Methods for determining the ideal length of your video include considering the complexity of your software, the target audience, and the specific goals you want to achieve. A short video might be sufficient for showcasing a simple feature or providing a quick overview of your product, while a longer video might be necessary for a more in-depth explanation of complex functionalities or for onboarding new users.
Pre-Production Considerations
What is the primary goal of the video?
What specific features or functionalities are you highlighting?
What are the key pain points of your target audience?
How much information do viewers need to understand the value of your product?
What is the average attention span of your target audience?
What is the optimal length for your video based on your platform and distribution channels?
How will you measure the effectiveness of your video?
How to create SaaS Guided Tour Videos?
Creating a SaaS Guided Tour Video is a multi-step process that involves careful planning, execution, and optimization. It's a collaborative effort that requires input from various stakeholders, including product experts, marketing professionals, and video production specialists.
The creation process involves defining clear objectives, understanding your target audience, and crafting a compelling storyline that effectively communicates the value proposition of your software. It's essential to use high-quality visuals, including screen recordings, animations, and real-world examples, to make the video engaging and informative.
Pre-Production
Define your target audience
Identify key features and benefits
Develop a clear storyline
Create a script and storyboard
Choose the right video style
Production
Record screen recordings
Create animations and graphics
Incorporate user testimonials
Add voiceover narration
Edit and refine the video
Crafting SaaS Tours That Convert
Creating a high-quality SaaS Guided Tour Video requires a strategic approach that prioritizes understanding your target audience and crafting a compelling narrative.
Understanding Your Audience:
Start by deeply understanding your ideal customer.
Develop detailed Buyer Personas that outline their demographics, pain points, motivations, and goals.
Analyze user data and conduct surveys to gain insights into their needs and expectations.
This research will inform your video's messaging and ensure it resonates with your target audience.
Crafting a Compelling Script:
Your script should tell a story that connects with your audience on an emotional level.
Instead of simply listing features, focus on highlighting the benefits your product offers and how it solves specific user problems.
Use Storytelling Techniques to create a narrative that is engaging, informative, and memorable.
SaaS Tour Videos: Engaging Your Audience
Different types of SaaS Guided Tour Videos cater to specific needs and stages of the customer journey.
Interactive Guided Tour Videos:
These videos are ideal for onboarding new users and providing in-depth product training. By incorporating Interactive Elements like quizzes, polls, and clickable hotspots, you can create a more engaging and personalized learning experience. For example, a project management software could use an interactive video to guide users through setting up their first project, allowing them to make choices and receive immediate feedback.
Animated Guided Tour Videos:
Animated videos are excellent for explaining complex concepts in a visually appealing and easy-to-understand manner. They are particularly effective for Product Demos and showcasing features that are difficult to demonstrate in live-action. For instance, a cybersecurity company could use animation to illustrate how their software detects and prevents cyber threats.
Live Action Guided Tour Videos:
Live-action videos Build Trust and Credibility by showcasing real people using your product. They are particularly effective for demonstrating the product's practical applications and benefits in a real-world context. A CRM software company could use a Live-Action Video to show how their platform helps sales teams manage leads and close deals more efficiently.
SaaS Tour Videos: A Funnel Powerhouse
Integrating your SaaS Guided Tour Video strategically into your marketing funnel can significantly improve Lead Generation and conversion rates.
Lead Magnet:
Offer your video as a valuable resource in exchange for email addresses or other contact information. This allows you to capture leads and nurture them with further marketing materials. For example, you could offer a free guide on 10 Ways to Improve Team Productivity with access to a guided tour video showcasing your productivity software.
Landing Page Integration:
Embed your video on Landing Pages to provide potential customers with a concise and engaging overview of your product. Ensure the video is prominently displayed and complements the page's messaging. A landing page promoting a marketing automation tool could feature a video demonstrating how the software simplifies email marketing campaigns.
Social Media Promotion:
Share your video across your social media channels to expand your reach and drive traffic to your website. Create engaging social media posts that highlight the video's key takeaways and encourage viewers to click through. You could share a short teaser clip on Twitter with a link to the full video on your YouTube channel.
Email Marketing Integration:
Include your video in email marketing campaigns to nurture leads and provide valuable content. You could embed the video in welcome emails, product updates, or promotional offers. An email announcing a new feature could include a video demonstrating its functionality and benefits.
SaaS Tour: Solve User Frustrations
Start by explicitly acknowledging the challenges and frustrations your target audience faces. This demonstrates empathy and shows that you understand their needs. For example, a video about a project management tool could start by saying, We know that managing projects can be overwhelming, with deadlines to meet and team members to coordinate.
Offer Solutions:
Clearly demonstrate how your product directly addresses these pain points. Showcase specific features and functionalities that offer solutions and alleviate user frustrations. For instance, you could show how your project management tool simplifies task assignment and progress tracking.
Provide Reassurance:
Address potential concerns and objections by highlighting success stories or testimonials from satisfied customers. This builds credibility and demonstrates the tangible benefits of using your product. You could include a brief case study of a company that significantly improved their project completion rates after implementing your software.
SaaS Tour Secrets for Engagement
Capture viewers' attention immediately with a compelling opening. You could pose a relatable problem, share a surprising statistic, or use a visually striking image. For example, a video about a time tracking software could start with a question like, Are you tired of losing track of billable hours?
Craft a Clear Narrative:
Guide viewers through your product's features and benefits in a logical and easy-to-follow manner. Use a clear and concise narrative that avoids jargon and technical terms. Break down complex concepts into smaller, digestible chunks.
Incorporate Visuals:
Use high-quality graphics, animations, and screen recordings to enhance the viewing experience. Visuals can help break up the monotony of talking heads and make the information more engaging and memorable. For instance, you could use animations to illustrate how data flows through your software.
End with a Call to Action:
Encourage viewers to take the next step by including a clear and compelling call to action at the end of your video. This could be anything from visiting your website to signing up for a free trial.
SaaS Tour Videos: Customer Journey Powerhouse
SaaS Guided Tour Videos can be strategically deployed at various touchpoints throughout the customer journey to enhance the overall experience.
Awareness
Introduce your product and its value proposition to potential customers who are just becoming aware of their need.
Focus on highlighting the problem your product solves and pique their interest.
Consideration
Provide in-depth information about your product's features and benefits to potential customers who are actively evaluating solutions.
Address their specific concerns and position your product as the ideal choice.
Decision
Help potential customers make an informed purchase decision by showcasing your product's capabilities and demonstrating its value.
Compare your product to competitors and highlight its unique advantages.
Onboarding
Guide new users through the initial setup and configuration process, ensuring a smooth and successful onboarding experience.
Demonstrate how to use key features and provide access to helpful resources.
Usage
Offer ongoing support and guidance to help users maximize the value of your product.
Address common challenges, showcase advanced features, and provide tips and tricks for optimal usage.
Craft Compelling SaaS Tour Stories
A captivating storyline can transform your SaaS Guided Tour Video from informative to truly engaging.
Define a Clear Objective:
Determine the key message or takeaway you want viewers to retain. Ensure your storyline aligns with this objective and effectively communicates the value proposition of your product.
Establish a Relatable Character:
Introduce a protagonist or user persona that viewers can connect with. This allows them to envision themselves using your product and experiencing its benefits. For example, you could create a character who struggles with a specific problem that your product solves.
Develop a Narrative Arc:
Structure your storyline with a clear beginning, middle, and end. Present a problem, introduce your product as the solution, and highlight the positive outcomes. This creates a sense of progression and keeps viewers engaged.
Conclude with a Call to Action:
Encourage viewers to take the next step by including a clear and compelling call to action at the end of your video. This could be anything from visiting your website to signing up for a free trial.
SaaS Onboarding: A Guided Tour
Begin by warmly welcoming new users and expressing appreciation for choosing your product. This sets a positive tone for the onboarding experience and makes users feel valued.
Provide a Clear Overview:
Offer a concise and informative overview of your product's core features and functionalities. Highlight its key benefits and value proposition, emphasizing how it can help users achieve their goals.
Guide Users Through Key Tasks:
Demonstrate step-by-step instructions for completing common tasks. Ensure users feel comfortable navigating the interface and utilizing essential features. For example, you could show users how to create their first project, add team members, and assign tasks.
Offer Accessible Support Resources:
Provide links to helpful resources such as knowledge bases, FAQs, and customer support channels. Empower users to find answers and resolve issues independently, fostering self-sufficiency and reducing reliance on support teams.
SaaS Tour Videos: Unlocking Customer Value
Effectively communicating your value proposition is essential for attracting and converting potential customers. A SaaS Guided Tour Video provides a dynamic platform to achieve this.
Emphasize Key Benefits:
Clearly articulate the specific benefits and advantages that your product offers to users.
Focus on how it solves their pain points, improves their workflows, and helps them achieve their goals.
Demonstrate Real-World Applications:
Showcase how your product is used in practical scenarios.
Provide relatable examples that resonate with your target audience and demonstrate the tangible value your product delivers.
Highlight Competitive Advantages:
Differentiate your product from competitors by highlighting its unique features, functionalities, or pricing models.
Emphasize what sets it apart in the market and why customers should choose your product over others.
Incorporate Customer Testimonials:
Leverage the power of social proof by including testimonials from satisfied customers.
Showcase the positive experiences and outcomes they've achieved using your product, Building Trust and credibility.
Measure Your SaaS Tour Video Success
Measuring the effectiveness of your SaaS Guided Tour Video is crucial for optimizing its performance and maximizing its impact.
Video Views:
Monitor the number of times your video is viewed to gauge its reach and visibility. This metric provides insights into how many people are exposed to your product through the video.
Engagement Metrics:
Track metrics such as watch time, completion rate, and click-through rates to assess viewer engagement. These metrics indicate how well your video captures and holds viewers' attention.
User Feedback:
Gather feedback from viewers through surveys, comments, or direct outreach. This qualitative data provides valuable insights into viewers' experience and helps identify areas for improvement.
Conversion Rates:
Measure the number of viewers who take desired actions after watching your video, such as signing up for a free trial or requesting a demo. This metric directly reflects the video's impact on lead generation and sales.
Case Study: How Patagonia Used Storytelling to Connect with Its Audience
The Challenge: Patagonia, an outdoor apparel company, sought to build a deeper connection with its customers and promote its commitment to environmental sustainability.
The Solution: Patagonia embraced storytelling through its marketing campaigns, focusing on:
Authentic narratives: Sharing real stories of individuals who embody the brand's values.
Emotional resonance: Evoking feelings of adventure, connection to nature, and environmental responsibility.
Visual storytelling: Utilizing high-quality photography and videography to create immersive experiences.
The Results: Patagonia's Storytelling Approach has resonated deeply with its target audience. The company has seen a significant increase in brand loyalty and a stronger connection with its customers, who identify with its values and mission.
Key Takeaways:
Storytelling is a powerful tool for building brand loyalty and connecting with customers on an emotional level.
Authentic narratives that resonate with the audience's values and aspirations can create a lasting impact.
Visual storytelling can enhance the emotional impact of narratives and create immersive experiences.
Case Study: Airbnb's Localized Video Strategy for Global Expansion
Challenge: Airbnb, a global travel platform, aimed to expand its reach and cater to diverse audiences worldwide. They needed to ensure their marketing materials, including video content, resonated with local cultures and preferences.
Solution: Airbnb implemented a comprehensive Video Localization Strategy. They translated their video content into multiple languages and adapted it to reflect local customs and cultural nuances. This included using culturally relevant imagery, music, and storytelling techniques.
Results:
Increased Brand Awareness: Airbnb's localized video content resonated with audiences in different regions, leading to a significant increase in brand awareness and recognition.
Improved User Engagement: Localized videos were more engaging for users, as they felt a stronger connection to the content. This resulted in higher viewership rates and increased user engagement.
Enhanced Conversion Rates: The culturally relevant messaging and visuals in localized videos effectively communicated Airbnb's value proposition to diverse audiences, leading to a notable increase in conversion rates.
Case Study: Patagonia's Storytelling Approach to Environmental Advocacy
Challenge: Patagonia, an outdoor apparel company, wanted to connect with its customers on an emotional level and build brand loyalty by highlighting its commitment to environmental sustainability.
Solution: Patagonia created video content that told compelling stories about its environmental advocacy efforts. They showcased the impact of their products and practices on the environment and inspired viewers to take action.
Results:
Increased Brand Loyalty: Patagonia's Storytelling Approach resonated with customers who shared their values, leading to increased brand loyalty and a stronger connection to the brand.
Enhanced Brand Reputation: The company's commitment to environmental sustainability, communicated through video storytelling, enhanced its brand reputation and positioned it as a leader in ethical business practices.
Increased Sales: The emotional connection fostered through storytelling led to increased sales, as customers felt a stronger sense of purpose and alignment with the brand's values.
How SaaS guided tour video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to SaaS trial sign-ups or demos. 7.Brand Alignment Determining video alignment with brand message, identity, and SaaS value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS guided tour video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636. 3.5% of 13636 is approximately 477)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
